#anacin ads

[thegikitiki]

Fast, Long-Lasting Relief...

Anacin Analgesic Tablets, 1952

[misforgotten2]

"Did I really need to get a Mohawk for this ad? It seems a little extreme--Yeah yeah, what's done is done."

Family Circle - November 1959

[gameraboy2]

1960 Anacin ad

[notpulpcovers]

1960 Anacin ad detail https://flic.kr/p/2ku3LuV

[cookbooksofyore]

Anacin

[wordfromoursponsor]

“These nervous headaches need Anacin” (1957) (detail)

[televisionfromthepast]

TFTP's Monochrome Monday: "Love of Life" from CBS (Mar. 20, 1953) http://ift.tt/2AVCGu7

[etirabys]

Stephen King is more readable (in a certain sense) than any writer I know – when I pick up any book he wrote, even if it’s one of his worse books or it doesn’t have a premise that’s interesting to me, within paragraphs I’m hooked enough to want the next few. I always, always want to read the next few paragraphs when I’m in a King novel.

The other notable thing about King’s writing is the gratuitous physical detail – intensely local and dated. He knows or decides what things are called and isn’t shy about listing them. No one ever picks up a paper – they pick up a specific, named paper. No one’s uncle once served in the army – they served in a specific unit in a specific war. One character intro begins with a survey of his medicine cabinet. This is one paragraph out of three, for the three shelves:

On the top shelf there’s Anacin, Excedrin, Excedrin P.M., Contac, Gelusil, Tylenol, and a large blue jar of Vicks, looking like a bit of brooding deep twilight under glass. There is a bottle of Vivarin, a bottle of Serutan (That’s “Nature’s” spelled backwards, the ads on Lawrence Welk used to say when Eddie Kaspbrak was but a wee slip of a lad), and two bottles of Phillips’ Milk of Magnesia—the regular, which tastes like liquid chalk, and the new mint flavor, which tastes like mint-flavored liquid chalk. Here is a large bottle of Rolaids standing chummily close to a large bottle of Tums. The Tums are standing next to a large bottle of orange-flavored Di-Gel tablets. The three of them look like a trio of strange piggy-banks, stuffed with pills instead of dimes.

As a teenager and aspiring writer, reading King this gave me a horrible sense of inadequacy. For god’s sake, how am I supposed to know this stuff? How am I supposed to reference specific ads?– I don’t even listen to ads! King, conversely, strikes me as someone who walks through life very awake to everything, soaking in all the random details of how the world around him worked. And when he sits down to write, he can regurgitate any of this and throw it onto the page with maximalist energy.

Possibly he got very excited about just listing things when he was on cocaine and this novel was written in cocaine era? But I definitely couldn’t list things like this on cocaine! I do not pay attention to the world around me. I don’t know the name of the company whose electricians come to fix things in my house. I don’t know what wood was used to make the legs of my kitchen chairs. I take medicine for an issue and then forget its name. I get from point A to B by train or car or bus, and then I forget what the tracks or roads were called – forget even the pattern that governs their names. I  can never make up road names because I doubt that I can model the underlying generator or distribution that names are drawn from. It’s very clear that King does not live life like me:

If, on that night of May 28th, 1985, you had wanted to find the man Time magazine had called “perhaps the most promising young architect in America” (“Urban Energy Conservation and the Young Turks,” Time, October 15, 1984), you would have had to drive west out of Omaha on Interstate 80 to do it. You’d have taken the Swedholm exit and then Highway 81 to downtown Swedholm (of which there isn’t much). There you’d turn off on Highway 92 at Bucky’s Hi-Hat Eat-Em-Up (“Chicken Fried Steak Our Specialty”) and once out in the country again you’d hang a right on Highway 63, which runs straight as a string through the deserted little town of Gatlin and finally into Hemingford Home

Stephen King, how – why – stop that! That’s just too much! I would just say “the guy was in a bar that night”. It’s hard to see what this route description adds to the story, but it’s also clear to me that the underlying tendency that made him add this paragraph is also part of what hooks me in so fast into a King novel. King’s characters are kind of samey – white and sometimes black 20th century Americans whose type he knows well – and fade quickly in my mind once I put down the book, but while I’m in it, they’re so alive and relatable and specific, bursting with the detail of who-they-are, detail that Stephen King seems to effortlessly pour onto the page.

[cpsmatuskovadaniela]

Week 2: USP – Unique selling proposition

During today’s lecture we discuss creativity within the modern period of advertising and define key features to create a worthing ad. I realised that all good adverts have something in common and that is USP. Because of that I’ve decided to focus on this topic and make it more obvious.

Problems with selling products? People are not interested? The unique selling proposition or unique selling point is the best way how to change it. The specific marketing concept can help you with selling and being successful in business. Is it really true?

I think it is really important to have a plan in a business. But sometimes the plan doesn’t work how we planned and that’s a right time to change it. Find a unique selling proposition is necessary. Create a strategic which attracts people and differentiates from other competitors. Invest your time in this strategy will help you a lot. Focus on what you can offer to customers. Are you offering something special? Something what they want? Why they should buy from you and not from others?

Make a proposition which attracts consumers. It must be strong enough to move with mass millions and persuade them that you offer something more than other companies. Stand out with something new and interesting, but in the way: “Buy this product, and you will get specific benefit.”

concept of USP which shows key components

Some examples of first fantastic USP:

Anacin "Fast, incredibly fast relief."

TV commercial focuses on special ingredient and shows how is Anacin better than other medicines.  Emphasis is on word FAST which is repeated three times in different way.

M&M’s: "Melts in your mouth, not in your hand." 

Company produced chocolate M&Ms made with special hard sugar coating. This coat keep chocolate from melting.

Head & Shoulders: "Clinically proven to reduce dandruff."

Domino’s pizza: "You get fresh, hot pizza delivered to your door in 30 minutes or less—or it's free."

FedEx: “When it absolutely, positively has to be there overnight.

To sum up, I think it is important to have a specific USP to sell products in this industry. Connection between consumers and adverts is so strong and we should definitelly take advantage from it. I hope I will be able to use this for my own campaigns in near future or at our school projects.

[professorpalmarosa]

Eau de Kalos (Team Flare - Lysandre)

If sparkling white wine doesn’t come from Champagne; can you still call it champagne? If a gentleman’s perfume doesn’t come from Cologne, can you still call it cologne? If a drop dead gorgeous smell wasn’t blended by a drop dead gorgeous person, can we be so sure Lysandre even would use it?

If you’re American, you apparently can.

It’s become a colloquialism.

There’s no telling, but I made it with the Team Flare boss in mind all the same!

When designing a blend for Lysandre, I did my research and located an online approximation for the original Eau de Cologne dating back to the Renaissance era.

A long time ago, a perfumer moved to Cologne and fell in love with the town’s beautiful scenery and spirit. To show his adoration, he designed a fragrance so beautiful that it has since become the quintessential cologne—and probably even why we call a gentleman’s perfume “cologne” to this day.

What could be more apt for Team Flare, particularly Lysandre?

The blend is predominantly Petitgrain with a complex citrus medley and Neroli, but I added two additional ingredients (Peru Balsam and Amyris) to finish the blend off with a woodsy, lingering finish.

This is quite possibly my most complicated blend to date and will be a royal pain in the arse for an amateur scent-blender to attempt. But look at the pictures! Look at how gorgeous it is! It smells even better than it looks!

He had a fan, too! Gaius wanted to run into the tub with me after I drained the water.

Now it’s time to talk about the pros and cons of these oils from a safety perspective…

Aromatherapy isn’t just about pretty smells and scented bath water. Essential oils are in such a high concentration that even absorbing them through your skin can leave you with the therapeutic (and potentially toxic) benefits.

If you are allergic to a plant, you are 100% without question going to be super allergic to the essential oil.

There’s also such a thing as contraindications: where some oils may affect you in weird ways if you have a certain medical condition or take certain medications.

The information below is for your safety if you want to attempt to make this blend at home (as a bath bomb, a body spray, or even scented bath salts). And do be sure to wear gloves. Some of these oils have recommended dilution rates as small as 0.4%. You don’t want that to slide on bare skin!

Petitgrain Essential Oil (30% of Synergy)

Petitgrain Essential Oil is made from the stems and branches of the Seville Bitter Orange tree (the same tree that produces Neroli flower: my favorite Essential Oil of all time). It has a nice outdoorsy smell reminiscent of a freshly mowed lawn. Green and young oranges (which are roughly the size of peas) are mixed in there traditionally, hence the name.

Pros:

Kill Germs! Petitgrain can be used to fight off bacteria that pose a risk of sepsis in people. It inhibits bacterial growth and can be safely applied externally with a carrier oil.

Reduce Spasms! Sometimes we cough, cramp up, or twitch for no reason. Petitgrain can help with that. This oil relaxes the body and soothes those twitchy, nervous muscles.

Reduce Anxiety! Petitgrain Essential Oil can be diffused or added to the bathtub to fight depression, anxiety, stress, anger, and fear. It can also be added to an anti-insomnia blend to promote peaceful sleep.

Use it as a deodorant! Most orange-related Essential Oils can be used to deodorize a room or a person, but Petitgrain’s a powerhouse for this. It also curbs the growth of bacteria that feed off sweat and warm body parts.

Cons:

If you take any of the below medications, do not use Petitgrain Essential Oil:

Medications for Depression (MAOIs) such as phenelzine (Nardil), tranylcypromine (Parnate), and others.

Midazolam (Versed)

If you take any of the below medications, exercise caution with Petitgrain Essential Oil:

Caffeine (Excedrin, Anacin, Vivarin, etc.)

Dextromethorphan (Robitussin DM, etc.)

Felodipine (Plendil)

Indinavir (Crixivan)

Medications changed by the liver (Cytochrome P450 3A4 (CYP3A4) substrates) such as Lovastatin (Mevacor), Ketoconazole (Nizoral), Itraconazole (Sporanox), Fexofenadine (Allegra), Triazolam (Halcion), etc.

Medications that can cause an irregular heartbeat (QT interval-prolonging drugs) such as Amiodarone (Cordarone), Disopyramide (Norpace), Dofetilide (Tikosyn), Ibutilide (Corvert), Procainamide (Pronestyl), Quinidine, Sotalol (Betapace), Thioridazine (Mellaril), etc.

Simulants such as Diethylpropion (Tenuate), Epinephrine, Phentermine (Ionamin), Pseudoephedrine (Sudafed), etc.

Neroli Essential Oil (10% of Synergy)

Neroli is in my top three favorite Essential Oils of all time, tied with Bergamot and Rhododendron. Unfortunately, it is also one of the most expensive essential oils you can purchase. A tiny 10 ml bottle set me back nearly $90.

However, Neroli has a slew of benefits and is certainly worth the investment.

Neroli is the flower of the Seville bitter orange tree, and has a floral, bitter smell that’s truly unforgettable.

Pros:

Boost your mood and fight depression! Neroli has a beautiful aroma and can improve a person’s mood just by smelling the oil. The scent promotes feelings of joy and fulfillment.

It’s an aphrodisiac! Neroli boosts libido and arousal, as well as helps fight off erectile dysfunctions.

Clean a small cut or wound! Neroli has antiseptic and antibacterial properties. It can protect wounds from some infections and treat rashes and skin infections.

Make scars vanish! Neroli is a cicatrisant, meaning it has anti-scarring properties. It’s best for acnes scars, stretch marks, and other imperfections. I use it on old acne scars on my back from my high school years. They’re already starting to fade! Neroli’s cytophylactic properties also promote the growth of new, healthy skin cells and keep your skin looking young, elastic, and beautiful.

Relieve muscle pains and soothe twitchy muscles! Neroli is an antispasmodic, meaning it is perfect for relaxing muscles. It’s your best friend after a workout or if unpleasant cramps hit your system.

Fight insomnia and get a good night’s sleep! Neroli is actually best known for its sedative properties! Its calming and relaxing properties sedate the body and work wonders when paired with other sedative oils, such as Chamomile, Petitgrain, Lavender, or Ylang Ylang.

Cons:

Neroli is considered to be universally safe, but pregnant women (and women hoping to become pregnant) may want to ere on the side of caution.

That said, Neroli is a very powerful sedative oil. You should really only diffuse or apply this (when diluted) at the end of the day when you have no plans to drive or operate heavy machinery. The effects may become even stronger if you drink or pair this oil with other sedative oils.

Amyris Essential Oil (7.5% of Synergy)

Amyris (Amyris balsamifera)—also called West Indian/Indies Sandalwood, Candlewood, or Torchwood—comes from the West Indies (specifically Haiti). The essential oil is extracted from the bark of the fallen dried tree and has a sticky sap-like texture. It’s a favorite for many masculine fragrances, as it’s a more cost-effective alternative to Sandalwood and every bit as sexy a smell.

It’s locally used by fishermen to light torches, making it easier to fish at night.

Pros:

Feeling down in the dumps? Add some Amyris EO to a carrier and massage it into your skin. The scent can uplift your downtrodden spirit and give you some peace of mind. I like to use it when I meditate.

Valerianol (one of the chemicals inside this EO) has very calming properties, even to the point of being listed as a sedative. Amyris can be a good choice if you suffer from insomnia or anxiety. Those same properties can also help relieve stress, sexual tension, frustration, or irritability.

Amyris has decongestant properties and is asthma safe. It’s great for respiratory health.

Amyris is a favorite among creative people (writers, musicians, and so on), as it’s purported to help boost your creativity.

The most exciting thing Amyris does is regenerate your skin, helping to slow down aging. It works wonders.

 Cons:

This is a highly flammable essential oil. If you are wearing this oil, you may not want to get too close to an open flame, let alone smoke.

Although Amyris EO is considered to be universally safe, non-toxic, non-sensitizing, and non-irritating; some people with sensitive skin may experience mild irritation if the oil is not properly diluted.

Amyris EO is not intended for oral ingestion. Do not take this oil internally.

If you are pregnant, breastfeeding, or have a severe medical condition, consult your physician before starting a regimen with Amyris EO.

Blood Orange Essential Oil (10% of Synergy)

There’s a large and vast variety of orange essential oils out there, but most fall into two categories: those derived from the bitter orange (Neroli, Petitgrain, etc.), and those derived from the sweet orange (Sweet Orange, Tangerine, Mandarin, Blood Orange, etc.).

Out of the sweet orange oils I have, the Blood Orange has the strongest and juiciest scent. If you love oranges, Blood Orange is something you’ll want to get for yourself. It smells fantastic!

Pros: The peel of sweet orange varieties (which includes Blood Orange) can be used to increase your appetite, reduce phlegm in your nose and lungs, treat coughs and colds, calm down asthma, reduce intestinal gas, settle indigestion, treat kidney stones, lower cholesterol, regulate blood pressure, and reduce the risk of stroke.

Some research even indicates that Blood Orange Essential Oil can help with prostate cancer and cancerous breast sores.

One other super cool thing about Blood Orange is that it’s listed as an aphrodisiac oil. Spritz yourself with a little and have yourself a grand time!

Cons:

Due to its high limonene content, Blood Orange is not safe to diffuse around a cat. Your dog should be fine, but cats lack a liver enzyme that helps them break down this chemical. It can create a toxic buildup and make them very, very sick.

Although Blood Orange is perfectly safe for adults, do not use the essential oil with babies or children under the age of 6.

If you are taking any of the below medications, do not use this essential oil:

Celiprolol (Celicard)

Ivermectin

Pravastatin (Pravachol)

If you are taking any of the below medications, exercise caution when using this essential oil:

Quinolone antibiotics such as Ciprofloxacin (Cipro), Enoxacin (Penetrex), Gatifloxacin (Tequin), Levofloxacin (Levaquin), Lomefloxacin (Maxaquin), Moxifloxacin (Avelox), Norfloxacin (Noroxin), Ofloxacin (Floxin), and Trovafloxacin (Trovan).

Fenofenadine (Allegra)

Medications moved by pumps in cells (P-Glycoprotein substrates) such as Etoposide, Paclitaxel, Vinblastine, Vincristine, Vindesine, Ketoconazole, Itraconazole, Amprenavir, Indinavir, Nelfinavir, Saquinavir, Cimetidine, Ranitidine, Diltiazem, Verapamil, Corticosteroids, Erythromycin, Cisapride (Propulsid), Fexofenadine (Allegra), Cyclosporine, Loperamide (Imodium), Quinidine, and others.

Kumquat Essential Oil (10% of Synergy)

Kumquat (Fortunella japonica) is a small tree that produces olive-sized fruits that resemble oranges. This essential oil is created from the rind through a cold-press process, like most other citrus fruits. In some batches, its limonene concentration (this is the chemical that gives us that familiar citrus smell) can be as high as 95%.

Scent-wise, it smells like “a more orange-y orange,” or Skittles. It’s very sweet, but very tart.

Pros:

It’s a fantastic surface cleaner! Add a drop or two to a natural cleaner (like vinegar) and watch your tub sparkle!

It brightens your skin and gives it a delightful glow. Try adding a drop to your lotion or shampoo!

Like most other citrus oils, Kumquat EO is a mood booster, as well as an energizer! The smell can put you in a great state of mine and leave you feeling ready to take on a stressful day!

Cons:

Due to its high limonene content, this is not a cat-safe oil.

Although some companies (like DoTerra) suggest taking essential oils internally, you should never do this without first consulting your physician.

Mandarin Essential Oil (10% of Synergy)

Mandarin is a type of orange and is one of the most popular essential oils to use with children. You know its scent: it smells just like a ripe Mandarin orange and makes your mouth water almost immediately!

Pros:

Early research suggests that eating mandarin oranges and diffusing its oil on the regular is linked to a lower risk of a cancer called nasopharyngeal carcinoma. This type of cancer affects the nasal passageway connected to the throat.

Mandarin is an asthma-safe essential oil and is commonly used to safely deodorize and clean the air. The oil’s even generally safe for patients with lung cancer!

The smell of Mandarin causes the mouth to produce extra saliva and convinces your body that you’re hungry. It can ease indigestion and improve your appetite.

One of the other nice things about Mandarin (and its cousin oil, Tangerine) is that you can use it to calm down a child’s temper tantrums!

Cons: Like most other citrus oils, Mandarin Essential Oil increases your photosensitivity and the likelihood of developing sunburn when exposed to prolonged sunlight. Limit going outdoors or in direct sunlight if you’ve used this bath bomb over the last 12-24 hours.

Other than this, both Mandarin Essential Oil and Tangerine Essential Oil are considered safe and can even be used with small children.

Pink Grapefruit Essential Oil (5% of Synergy)

Grapefruit is one of those familiar scents and is used in many diets to boost metabolism and suppress appetite. I even ended up picking up an entire half-gallon of white grapefruit juice on my way home from work yesterday, since it’s one of my favorite flavors in the world.

I’ve also been trying to find white grapefruit in my grocery store since I graduated from college in 2011, but I can’t seem to find them anywhere. If anyone knows where I could purchase them online from a reputable source, message me. I miss them so!

Pros:

Grapefruit Essential Oil has several health benefits and can be your friend on a (safe) weight loss regimen. This oil contains a lot of the chemical d-limonene, which has clinically been shown to stabilize your metabolism, decrease your BMI, and even lower cholesterol.

Grapefruit peel (the part of the grapefruit Essential Oil comes from) also contains a lot of antioxidants, which help fight free radicals in your body and reduce your risk of cancer.

The smell of grapefruit can make a person feel happier and more alert. Some folks use it as a stimulant.

One of my friends mixes a little Grapefruit Essential Oil (due to its disinfecting nature) and vinegar into her homemade bathroom cleaner and her tub sparkles.

Cons:

Grapefruit (Pink or White) Essential Oil increases your photosensitivity, which increases your risk for sunburn. Please avoid being in the sun for too long if you’ve applied this essential oil (even diluted) to your skin in the past 12 to 36 hours.

Some liver medications may take longer for the liver to break down if Grapefruit (Pink or White) Essential Oil is being used:

Some medications that react to sunlight may increase your photosensitivity while Grapefruit (Pink or White) Essential Oil is being used. Please use sunscreen, sunglasses, and protective garments if outdoors if you’re using these medications and use Grapefruit on the regular.

If you use any of the below do not use this product:

Artemether (Artenam, Paluther)

Buspirone (BuSpar)

Carbamazepine (Tegretol)

Carvedilol (Coreg)

Cisapride (Propulsid)

Clomipramine (Anafranil)

Cyclosporine (Neoral, Sandimmune)

Dextromethorphan (Robitussin DM, and others)

Estrogen Supplements (Premarin, Climara, Vivelle)

Etoposide (VePesid)

Itraconazole (Sporanox)

Itraconazole (Sporanox)

Medications changed by the liver (Cytochrome P450 3A4 (CYP3A4) substrates, lovastatin (Mevacor), ketoconazole (Nizoral), itraconazole (Sporanox), fexofenadine (Allegra), triazolam (Halcion), and many others.)

Medications for high blood pressure (nifedipine (Adalat, Procardia), verapamil (Calan, Isoptin, Verelan), diltiazem (Cardizem), isradipine (DynaCirc), felodipine (Plendil), amlodipine (Norvasc), and others.)

Medications used for lowering cholesterol ((Mevacor), simvastatin (Zocor), atorvastatin (Lipitor), cerivastatin (Baycol), and others).

Methylprednisolone

Praziquantel (Biltricide)

Quinidine

Scopolamine (Transderm Scop)

Sedative medications (Benzodiazepines like clonazepam (Klonopin), diazepam (Valium), lorazepam (Ativan), and others).

Sildenafil (Viagra)

Terfenadine (Seldane)

If you use any of the below on the regular, exercise caution:

Caffeine

Erythromycin

Fenofexadine (Allegra)

Losartan (Cozaar)

Medications changed by the liver (Cytochrome P450 1A2 (CYP1A2) substrates) such as (amitriptyline (Elavil), haloperidol (Haldol), ondansetron (Zofran), propranolol (Inderal), theophylline (Theo-Dur, others), verapamil (Calan, Isoptin, others), and generics

Medications changed by the liver (Cytochrome P450 2C19 (CYP2C19) substrates) such as omeprazole (Prilosec), lansoprazole (Prevacid), and pantoprazole (Protonix); diazepam (Valium); carisoprodol (Soma); nelfinavir (Viracept); and generics

Medications changed by the liver (Cytochrome P450 2C9 (CYP2C9) substrates) such as diclofenac (Cataflam, Voltaren), ibuprofen (Motrin), meloxicam (Mobic), and piroxicam (Feldene); celecoxib (Celebrex); amitriptyline (Elavil); warfarin (Coumadin); glipizide (Glucotrol); losartan (Cozaar); and others.

Saquinavir (Fortovase, Invirase)

Theophylline

Warfarin (Coumadin)

The TL;DR on this list is this: “If you are taking a medication that impacts your liver or blood, exercise caution or don’t use Grapefruit Essential Oil (White or Pink).

You’ll probably have better luck with the fragrance oil, which will have none of the benefits but won’t mess up your medication.

It’s not just pretty smells and relaxing aromatherapy, guys. Some of this stuff can mess with your meds and Grapefruit’s notorious for it.

Lemon Essential Oil (5% of Synergy)

My lemon is a 10x intensity: meaning it’s super concentrated and really, really strong. Just a few drops is enough to make the whole room smell like a lemon tree…or lemon cleaner.

Pros:

Boost your mood and put a little cheer in the air! Lemon Essential Oil is a natural antidepressant. The tart, fruity smell brings to mind a clean, uplifting atmosphere that combats any mental miasma that may be lurking around the room or office.

Fight inflammation and the signs of aging! Lemon Essential Oil contains a high antioxidant concentration, which can be used to fight age spots, wrinkles, a weak immune system, arthritis, and swelling.

It’s a powerful astringent! This essential oil speeds up the healing process for cuts, scrapes, and wounds because it kills any harmful germs that come into contact with the damaged skin. You can even add a few drops to your mouthwash to freshen up your breath. I especially love to apply this oil to my back, where I used to suffer from sebaceous cysts (not that I’ve had one since I began using essential oils). You can brighten your dull skin and keep it clean with a natural, healthy glow. - Just keep in mind that cold-pressed Lemon EO will increase your sensitivity to the sun. If you’re doing this, try to get the steam-distilled version.

Flush out toxins and water weight! Lemon Essential Oil is a diuretic, which means it increases the amount of times you have to urinate. Your body will do this to flush out toxins and bacteria, but it’s also a great way to reduce swelling on your joints, muscles, or abdomen.

Decongest your airways! Lemon Essential Oil is a known remedy for coughs, colds, and stuffy noses. Diffuse it or put a few drops of the oil in your bath water for maximum effect.

Cons:

Lemon EO is considered to be universally safe, even for children, provided it is properly diluted.

Due to its high limonene content, this is not a cat-safe oil.

Depending on how the Lemon Essential Oil was extracted, it may or may not have photosensitive properties. If your Lemon EO is steam-distilled, you’re probably fine. However, if your Lemon Essential Oil is cold-pressed, chances are it has this photosensitive property. If this is the case, try to avoid direct or prolonged exposure to sunlight for 24-48 hours.

Lime Essential Oil (5% of Synergy)

Lime is one of those quintessential citrus smells. It pairs with things that sometimes don’t pair as well with Lemon or anything in the Orange family. It’s flexible, versatile, and downright delicious to smell on its own. There’s just something about that tart, zesty smell that puts a smile on my face.

Pros: Lime can be used to help with gastrointestinal issues such as diarrhea. Other people apply it neat (directly to the skin) as a stimulant or to treat nausea. The very smell of Lime can boost your appetite and promotes extra saliva in your mouth. More than this, lime can give your immune system a boost: warding off common colds and winter bugs before they even hit you!

It’s also great for keeping a youthful complexion and reducing the appearance of wrinkles, age spots, and varicose veins.

Cons:

Depending on how the Lime Essential Oil was extracted, it may or may not have photosensitive properties. If your Lime Essential Oil is steam-distilled, you’re probably fine. However, if your Lime Essential Oil is cold-pressed, chances are it has this photosensitive property. If this is the case, try to avoid direct or prolonged exposure to sunlight for 24-48 hours.

Some liver medications may take longer for the liver to break down if Lime Essential Oil is being used:

Lovastatin (Mevacor)

Ketoconazole (Nizoral)

Itraconazole (Sporanox)

Fexofenadine (Allegra)

Triazolam (Halcion)

Some medications that react to sunlight may increase your photosensitivity while Lime Essential Oil is being used. Please use sunscreen, sunglasses, and protective garments if outdoors if you’re using these medications and use Lime on the regular:

Amitriptyline (Elavil)

Ciprofloxacin (Cipro)

Norfloxacin (Noroxin)

Lomefloxacin (Maxaquin)

Ofloxacin (Floxin)

Levofloxacin (Levaquin)

Sparfloxacin (Zagam)

Gatifloxacin (Tequin)

Moxifloxacin (Avelox)

Trimethoprim/Sulfamethoxazole (Septra)

Tetracycline

Methoxsalen (8-methoxypsoralen, 8-MOP, Oxsoralen)

Trioxsalen (Trisoralen)

Balsam of Peru Essential Oil (2.5% of Synergy)

Balsam of Peru is a resinous substance that comes from the Myroxylon balsamum plant. It smell is reminiscent of vanilla with a touch of clove and cinnamon. As a result, it pairs beautifully with those oils–as well as orange oils!

It’s one of the most versatile oils not only with its scent, but with its therapeutic benefits…so long as it’s done in moderation.

Pros:

Balsam of Peru has been used for centuries to treat tumors, expel intestinal worms, and flush out your kidneys by overstimulating them. It’s a powerful diuretic.

Some people occasionally put Balsam of Peru directly on the skin for infected and slow-healing wounds, burns, scrapes, ulcers, rashes, and itchy areas…though I’d caution against this. Plant Therapy, the company I bought my oil from, recommends 0.4% dilution for Balsam of Peru, so definitely do NOT apply that stuff directly on your skin. Diffusing it in your tub should be OK. Just make sure the bath is full before you go in!

Some dentists use this essential oil to treat dry sockets: a painful condition that occurs when a tooth is extracted and a clot forms in the gums too soon.

It’s an immunity booster! Not only have some studies shown that Balsam of Peru can stimulate the immune system and eliminate free radicals in the body, but it’s also got strong astringent and antimicrobial properties. People can even use it to treat mites and bedbugs!

It fights your anxiety! Balsam of Peru’s calming scent contains a slew of chemicals that promote a peaceful, calm mind. It makes it easier to breathe and brings about a comforting scent.

Breathe more easily! Balsam of Peru has natural expectorant properties, making it easier for you to blow out whatever’s left of your stuffy nose or clogged-up throat. Just be sure to inhale. Don’t swallow!

Pamper your hair and scalp! Balsam of Peru can help you combat dandruff and a dry, itchy scalp.

Cons:

Despite its many benefits, Balsam of Peru is one of the most allergenic substances known to man. If you get headaches over artificial vanilla, strong perfumes, or scented things in general; chances are you’re allergic to Balsam of Peru.

Although Balsam of Peru can be used over short periods of time (never more than 1 week), people can build up a tolerance to it and suffer allergic skin reactions if the substance is abused.

If you use this essential oil, use plenty of sunblock when you go outside: especially if you have light skin. Balsam of Peru increases your sensitivity to the sun.

Do not use this essential oil if you are nursing or pregnant, as not enough is known about Balsam of Peru to say it’s safe. Ere on the side of caution.

Since Balsam of Peru is a powerful diuretic, prolonged usage of the oil may result in kidney damage (even failure). Do not use this oil if you have kidney problems. Period.

[thegikitiki]

Get Back into the Action...

Anacin Analgesic Tablets, 1970

[misforgotten2]

The super secret special atomic amazing wonder ingredient is just caffeine.

Saturday Evening Post - November 8th 1958

[gameraboy2]

1961 Anacin ad

[graphlink]

USP:  It’s in Graphlink’s DNA

Not familiar with the concept of a UNIQUE SELLING PROPOSITION (USP)? Then pay close attention. This is the cornerstone of all good advertising. And conceptually, it really isn’t complex.

When trying to figure out how to best market a company, product or service, ask yourself, “What do we offer that our competition doesn’t?�� If what you choose is really unique, and of high value (real or imagined) to the potential customer, then it could be the USP you were seeking.

One of adman David Ogilvy’s favorite USP stories:  While other car companies bragged of speed and 0-60 acceleration, Ogilvy took his client, Rolls-Royce, in a different direction:

"At 60 miles an hour the loudest noise in the new Rolls-Royce comes from the electric clock"

Sometimes, something can be a true statement, but a fake USP. For example, our senior partner Ben Colarossi, was the creative director on the Anacin aspirin account at Ted Bates Advertising many years ago. He came up with the brilliant idea to ask the pharmaceutical scientists how long it would take the pill to begin entering the blood stream. From that simple question, we got decades of advertising telling us that:

“ANACIN:  Starts working in just 20 seconds!”

While the statement was true (more or less), the implication was that Anacin was the only aspirin to work that fast. A fact that I’m sure nobody ever tested, yet, it sold millions of Anacin bottles.

Once you’ve determined your USP, you then must determine the best way to communicate both it and its value, to your potential customer. (Or current customer, as we like retention, right?) Communicating with clarity is always a challenge. Much like the old axiom that says “Minimalism takes a lot of work.”

At Graphlink, we work with our clients to solve all of these challenges.  

We make sure our clients identify their strongest USP, and push it forward so that customers realize our client’s offerings are the best. Shop now. Convert now. And...repeat.

USP is not the only way to create an ad or campaign. But over the last half century, it has proven itself to be one of the most effective strategies. Make sure to work with people who understand it.  

So it may be no surprise that the creator of the USP concept, Rosser Reeves, was also the co-founder of The Ted Bates Agency, where both Ben and I worked for many years. Ben, who was there a long time before I was, actually worked with Rosser Reeves himself. So USP is in both of our advertising DNA.

The take-away here is that your market is waiting for you.

THE QUESTION IS: How do you define your REAL USP, and how do you communicate it best?

Sit down with Graphlink Media so we can help you find your most profitable message.

[trovecraze]

I just added this listing on Poshmark: Vintage Anacin Aspirin Slide Pocket Tin.

[bestbrandbuildingagency]

Boost Your Business With Advertising - Chl Worldwide

Advertising is considered multidimensional. Help in a series of marketing activities. It is a sales promotion technique. Sales volume increases with advertising. Help and support the seller in the sale of the products. Consumer knowledge about the product increases with advertising. Advertising helps consumers save time on purchase.

It also helps manufacturers sell their products. Therefore, fast selling is possible, which leads to higher production at lower cost. The relationship between wholesalers and retailers is improved through advertising. Advertising introduces new products, stimulates markets with respect to the existing product and repeated sales.

Advantages for manufacturers:

1. Increase sales volume:

Advertising increases the sales volume of the product. Therefore, mass production is possible. This leads to a reduction in the cost of production.

2. Increase net profit:

Increase net profit by higher sales volume. It leads to a higher production volume. Therefore, the average cost of production is lower and the profit will increase.

3. Stabilize the sales volume:

The stabilization of sales volume is possible through advertising through the repetition process. Regular and frequent advertising leads to a regular flow of sales. It often gives the public the name, location, products and services of the houses they sell. During the fall period, advertising tends to guarantee a permanent class of customers to buy the product.

4. Control the product price:

The control of the wholesale and retail price is possible through advertising. Needy retailers are overloaded by some greedy wholesalers. Retailers charge higher prices for products. Therefore, consumers do not want to buy such products. This will lead to a reduction in sales. Therefore, manufacturers print on the cover or announce the retail price of the product.

5. Help to open a new market:

Advertising is useful for opening or creating new markets. It helps to gain leadership in the market. It helps manufacturers to decide whether or not to expand the market share. It also helps them sell new products or an improved variety of products.

Advantages for the seller:

1. Create a fund:

The domain and skill of sellers satisfy customers. The work of an active and well trained tactical salesperson facilitates distribution work. The ad, which is the background, will help sellers a lot. Customers know the product through advertising. When the seller contacts them with the product, customers buy the product without hesitation.

2. Reduces the workload of the seller:

If the advertising is done by the manufacturer, the work of the seller is reduced. Otherwise, you have to advertise about the product and then try to sell it. The seller's function is compatible and complemented by advertising. Sale and advertising are words of "cup and saucer" or "key and lock". The work of sellers is made easier and more encouraging thanks to advertising.

3. Less effort:

The advertised product can be sold very easily. The seller's time is saved and you can contact more customers in a shorter period. You can meet many customers with the least effort.

4. The need of the consumer can be studied:

The confidence of a seller increases through advertising by educating and stimulating consumers. Demand and customer needs are studied by him correctly. Manufacturers are informed of this. They will supply the products according to the demand of the customers and thus match the demand and supply of their products.

5. Create enthusiasm:

Advertising reduces the work of the seller. You can do your job in a better way to sell the products, crossing the fixed fee. Therefore, create enthusiasm and trust in him.

Advantages for wholesalers and retailers:

1. Create easy sales:

The announcement informs consumers about the quality of the product. Therefore, they know about the product. Selling that product is easy for wholesalers and retailers.

2. Increase turnover:

Advertising helps the rapid sale of the product, which in turn increases the turnover rate of the product. Therefore, it is not about old stocks. Reduce overhead expenses.

3. Attract more customers:

Advertising provides detailed information about the product and product availability in a particular store. As such, it attracts more customers in that particular store.

4. Increase the prestige of the store:

Customers know the store through advertising. "The goodwill or reputation earned by the manufacturer is also shared by the stores they sell. This increases the prestige of the company.

5. Advertising:

In advertising, the advertising of the product and the advertising of the wholesale or retail store are carried out simultaneously. Therefore, retailers are also known to the public and, therefore, also increase their sales.

Advantages for customers:

1. Easy purchase:

Advertising helps customers easily buy products. The ad offers useful information about the reasonableness of the price and the quality of the product. There are many headache tablets, such as anacin, aspro, coldarin, etc. Good advertising can help you buy the best one.

2 Connection links:

Advertising is the link between the manufacturer and customers. Eliminate intermediaries. There are no profits for intermediaries. Therefore, the price is low.

3. Fair:

Help customers get the product at a fair price.

4. Time saving:

Help customers by providing information about product availability, that is, where and when. Customers can select the best product in a particular store. Therefore, reduce your purchase time. ‘

5. Best quality product:

Advertising generally represents a quality product. Manufacturers advertise their product just to sell it. If the product is not good, customers will switch to other products (brand). Manufacturers maintain their quality to retain the market. As such, it is advantageous for customers. The benefits of standardization are assured to customers through advertising.

Chl Worldwide is a fully formed advertising agency in India, has been amidst the action of empowering and facilitating businesses with top of the line services for more than a decade.