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perfectirishgifts · 4 years ago

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From The Experts: Media And Advertising In 2021

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From The Experts: Media And Advertising In 2021

The short-lived Quibi was one of the casualties of the pandemic ridden 2020, nonetheless many media … [] experts expects 2021 to be banner year for connected TV devices and streaming video. Photographer: David Paul Morris/Bloomberg

By all accounts 2020 was a miserable year. A global pandemic led to an economic recession impacting the ad marketplace. Production studios the television and film industry. Stay-at-home orders closed retail stores and movie theaters. Viewers migrated to home entertainment, HBO Max, Peacock and the short lived Quibi were launched. Sporting events were either canceled, suspended or postponed such as the Tokyo Olympics. Meanwhile, there was a contentious election and in January the U.S. will have a new President. What else could happen in 2021? We asked some experts.

Tim Jones, CEO, Publicis Media Americas

“The old rules no longer apply: Cookies are going away, commerce has exploded and consumer expectations are driving the industry towards new future proofing opportunities and structures. In order for brands to succeed in a platform world, they must be digitally-resilient, have identity systems to provide personalization at scale and have the infrastructure set up to deliver relevant and meaningful experiences. When brands progress in all of these areas, they can create long-term consumer value and maintain a competitive advantage that will last far beyond any crisis lifecycle.”

Rob Davis, President & CMO, Novus Next

“Two growing marketer needs that were accelerated by the pandemic will extend into 2021: flexibility and customization. Long-term media deals are becoming ever-rarer as advertisers face continued economic and operational uncertainty; they need increasing flexibility to quickly pull back or shut off their advertising. Similarly, many brands—be they regional or national in distribution— will increasingly be looking to local media to help adapt to the wide array of local COVID regulations, closures and variance in consumer demand. Geo-targeted media will offer the needed customization. ”

Esther Maguire SVP of Marketing, VideoAmp

“Connected TV Prevails: It’s important to reach people when they’re most receptive to consuming ads, that’s why Connected TV will remain as a powerful medium for connecting the dots between awareness and attribution in 2021. One-to-one engagement is an advertiser’s dream, but from a privacy perspective, it’s difficult to make those connections. Barriers and regulations like GDPR, new PII classifications and the death of the cookie are only the beginning. People want to make authentic connections with brands, not feel like a target. For an advertiser to find the right moments to connect with consumers, CTV should be in their arsenal.”

Brian Morrison, CEO, Terraboost Media

“The heaviest OOH spenders currently are companies thriving during the COVID era, such as Amazon AMZN and Netflix NFLX . While roadside traffic and commutes are down, consumers still must travel to supermarkets, drugstores, and doctors’ offices. Terraboost Media has built a network 100,000 hand sanitizing billboards located at the entrances and pharmacy wait areas of retailers such as CVS, Rite Aid, and Stop & Shop. CPM are low, frequency high, and OOH affords opportunities to break through the clutter in ways other media cannot replicate. Our hand sanitizing billboards provide advertisers the ability to sponsor health and wellness and keep families safe.”

Bill Harvey, Executive Chairman, Bill Harvey Consulting

“Optimism will rise as vaccinations reverse the pandemic tide. Because this will happen unevenly by market, brands will increase their use of local media and rediscover its ability to find growth pockets for nationally topped-out brands. First results of trials of the WFA/ANA cross-platform measurement specifications will reveal that panel data cannot be used as a truth source and that combining big and panel data is more complicated but do-able. DCT expansion will result in new ROAS compilations that will benefit all television forms. Addressable TV will become easier to buy and more national network inventory will become addressable.”

Abhay Singhal, co-founder and CEO, InMobi

“Time spent using mobile apps rose to new heights in 2020, and apps will likely be even more popular in 2021. After all, Americans have been spending more time looking at their mobile device screens than they’ve spent watching TV since 2019, according to eMarketer. For media and entertainment companies (and really all advertisers), it’s critical to reach their target audience where they are: using mobile apps. Savvy marketers will increasingly leverage mobile in-app advertising in the coming months, taking advantage of its viewability, addressability and scale, among other benefits.”

Kym Frank, President, Geopath

“The emergence of outcome-based planning and buying that we saw take root over the past two years will flourish in 2021, especially as more granular data becomes available across all platforms. Consumers who were previously restricting their mobility will emerge from their homes – hungry for experiences and interactions. Marketers will look to leverage this increased out of home activity so that they can make up sales ground lost in 2020. That will mean an emphasis on using dollars efficiently by engaging with consumers where they can best convert them to purchase. It’s a convergence of events that we feel will lead to a solid year for OOH ad growth.”

Naveen Wall, Associate Director of Client Strategy, Movable Ink

“Customer retention will remain critical for streaming services as consumers reduce discretionary spending. As Pay TV households decline, the appetite for subscription stacking will grow (the stacking of several services on top of one another). Competition will heat up with new Subscription Video on Demand entrants, tiered pricing, and free ad-supported video services as consumers supplement their streaming diet with free alternatives. SVOD will continue growing, however, projections forecast a slowdown peaking in 2024 due to an overcrowded market and subscription fatigue. This places increased importance in 2021 on building loyalty and driving adoption with superior content and customer experience.”

Tim Vanderhook, CEO, Viant Technology

“Connected TV (CTV) is growing in importance which is fueling the shift away from device identification and toward household identification as vital to the new digital ecosystem. As constant market disruption is accelerating consumer consumption changes, industry leaders need to have eyes on every device in the home. Marketers who embrace household measurement will gain a clearer picture of return on ad spend (ROAS) and the true impact of their advertising campaigns.”

Yashina Burns, Director, Data Privacy and Legal Affairs, DeepIntent,

“While CPRA won’t become law until 2023, other states will likely create similar regulations in the interim and further push the ad industry to adopt targeting technologies that are more conscious of consumer privacy. Marketing leaders need to get ready now by focusing on privacy-friendly solutions that limit the use of sensitive personal information. Publishers and platforms that offer compliant data collection across platforms – especially in the healthcare space where privacy is of the utmost importance – will be well-positioned to continue the services they offer to marketers amid the coming regulatory change.”

Michael Schoen, SVP/GM of Marketing Solutions, Neustar

“While entities like Gartner IT and the U.S. Census Bureau have endorsed differential privacy, it’s not understood or used widely within the marketing ecosystem. In 2021, we’ll start to see a seismic shift in marketers leveraging differential privacy algorithms as a way to provide highly accurate multi-touch attribution without requiring individual-level advertising impression data. Advances in privacy like this are needed because traditional privacy safeguards, like anonymization, have been found to be ineffective. This advanced data science approach ensures brands can measure advertising performance across closed media platforms in a privacy-centric way without relying on third-party cookies and MAIDs.”

Bill Magnuson, co-founder and CEO, Braze

“In 2021, streaming brands will need to step up their sophisticated retention efforts. Despite the saturation in streaming as new user growth has declined for two consecutive months (September to October saw a 46% decrease in new user acquisition), there’s still new streaming services being rolled out. While new content is slowing down significantly, and as we continue to see a “k-shaped” economic recovery, streaming services will focus on retention activity and getting more out of their existing customers. Industry leaders have already prioritized lifecycle marketing where everything from onboarding to ongoing customer engagement is examined and tested every day.”

Raman Abrol, General Manager and Chief Commercial Officer, Amdocs Media

“COVID-19 accelerated the debate around theatrical runs, premium VOD and a streaming-centric future. Disney’s Premier Access of Mulan, along with WarnerMedia and AT&T’s T approach with Wonder Woman, are redefining release windows. As consumers remain cautious about returning to theaters, expect several options to be explored in 2021, like condensing traditional release windows, partnerships between theaters and studios to share VOD revenue, and experimentation by theaters in new areas like e-gaming, e-sports, luxury experiences and corporate seminars. We’ll see revised premium recurring bundles that incorporate several of these unique experiences in the home, providing new revenue opportunities for content platforms and service providers.”

Amanda Shelton, VP, Product, Valassis

“Amid the pandemic with people spending more time at home, connected TV grew exponentially in 2020. There are certain consumers that simply cannot be reached on traditional TV anymore – only streaming or CTV platforms. Going into 2021, this momentum will lead to continued rapid growth in this channel. That said, we’ll see several changes in the advertising marketplace. For starters, advertisers will demand increased transparency around reporting, in terms of what content consumers are viewing, which publishers the ads are running on and their return on advertising spend.”

Mahesh Narayanan, President of Affinity Answers

“In 2021, I won’t be surprised if some media companies enter the TV device market or Internet TV market (via stick, like Roku or Amazon Fire TV Stick), to control the end-user experience. Negotiations like HBO Max on Amazon Fire and Roku, took forever and has definitely impacted subscriber growth. AT&T has WarnerMedia, Comcast CMCSA has NBCU, so a Verizon VZ , ViacomCBS merger won’t be surprising to me. Marketing content on TV devices will become like an SEO exercise. Sponsored search results on TV devices (like Roku, Samsung) may become an increasingly adopted tactic.”

Kristin Dolan, Founder & CEO, 605

“Fragmentation of TV puts premium on data-driven audiences. With the ongoing pandemic, we’ve seen more people spend more time at home – in front of screens, so the attention paid to how people watch television is more relevant than ever. An abundance of programming, on new platforms, designed for niche audiences means an increasingly fragmented TV environment that places a premium on data-driven insights. To succeed, especially when working with constrained budgets, advertisers will need to determine where and when their target audiences are consuming TV content to uncover and most effectively reach these new audience segments.”

Daniel Elad, Chief Strategy Officer at TheViewPoint

“The pandemic has seriously impacted businesses across the globe. Hence, many have abandoned particular ad channels, but not CTV. Since March 2020, the ad dollars poured into CTV have reached a total of $8.11B, and this figure will account for $11.36B next year. Since we’re entering another pandemic year, I believe TV upfront deals will remain on pause. Meanwhile, more dollars will be shifting via programmatic pipes, and the pandemic will expedite this process. Unlike TV upfront, programmatic offers better flexibility for allocating ad spend, providing granular targeting and the opportunity to manage campaigns on-the-fly.”

Buzz Knight, CEO/Founder, Buzz Knight Media

“The balance sheets of broadcast companies will continue trending with lower margins yielding more experimentation to create new revenue streams. Diversity will continue to be an important boardroom topic and there will be small improvements by the audio industry as it relates to content creation and business implementation. Ad attribution methods will continue to evolve, improve and grow via new forms of technology that will help advertisers track campaign performance. New measurement options will emerge allowing broadcasters to add other forms of data to the story they are telling advertisers. Talent will begin to migrate to other distribution platforms as their fear of the future will continue to creep in.”

Matthew O’Connor, CEO, AdQuick

“Out-of-home advertising will rebound at a frenetic pace in 2021, but this comeback won’t happen simultaneously across all regions. What we’ll see is advertisers in a sprint to reclaim out-of-home media in high traffic commuter areas as people come back to work. Airport advertising, transit advertising and large billboards in Los Angeles and New York will rebound first as advertisers seek to target prospective B2B software and direct-to-consumer customers.”

James Heller, CEO and Co-Founder, Wrapify

“In 2021, I believe we will see large brands thinking more granularly about how media is purchased. As a result, there will likely be a shift from national campaigns towards more hyperlocal campaigns as more consumers leave major metropolitan areas where the population is denser and not as conducive to the work-from-home environment. There will be a big push for transit and out-of-home advertising next year if a COVID-19 vaccine becomes available, but the challenge will be if the traditional media business will be able to handle the uptick in demand.”

Anne Hunter, VP of Product Marketing, DISQO

“2021 will see marketers increase focus on consumer privacy as legal requirements, technology environments and consumer expectations continue to evolve. Advertisers must bring ethics to their strategies as they ready themselves for a future without cookies — and privacy can no longer simply be treated as a box to be checked in compliance. 2020 brought a reckoning to companies across numerous dimensions, from how they treated their people and customers through the pandemic to their efforts supporting inclusion and representation. Across the board, there is an increasing premium on clarity of purpose and authenticity. In 2021, this will extend further into transparency around data collection with consent and trust.”

Jo Kinsella, President, TVSquared

“TV has undergone warp-speed acceleration, with transparent, cross-platform measurement and automation at scale empowering buyers and sellers to be more collaborative and agile than ever before. In 2021, we need to take what we learned from 2020 and continue to shake up the long-standing narrative around TV. For marketers, it means being completely data-driven with their TV campaigns – employing test-and-learn strategies to identify the right audiences and maximize reach and engagement across platforms and devices. For sellers, it’s about providing transparent, timely proof of performance and bringing next-level flexibility to planning and buying to meet advertiser demand and protect and grow ad spend.”

From Media in Perfectirishgifts

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alistdaily · 6 years ago

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Sephora has promoted senior vice president of marketing and brand Deborah Yeh to the position of chief marketing officer.

Sephora Promotes For CMO; ANA's SeeHer Appoints Co-Chairs

This week’s executive shifts include Sephora promoting for a CMO, Papa John's welcoming a new global CMO, Twitter hiring a new head of brands, WFA naming a new president, Boston Beer Company appointing a chief …

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stonetalus · 7 years ago

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.Tihsh is s ,t hee .pos.issttiomnn wwEE aare nii nnow,,,,,and ..h aavv e beenE iinn ssbiniccee t,,thhe s shhoow;;w. ss,,tatreed,d,,d anad i.it is ,, i,,irreeco.on,nciilab,,l;le bbEc,aumsEE . f ,t hehh ;;ddeeccissiooNs sx wE , mmaadde wwenhh w;w.. ;;essttArttEd d,,d,,oin];g t;thhiiss`h o..ow:: Theerr aare ;elliSStte..Nxermes, ssanndd ana;;a s ,, hwwo. wa;nt t uuss ;to o,. .,i;i,n ppu,urssuit oorf bebbhtttte er,r rrEp Ere.r.rs;;sent;tiioon;;n,, makkee,, Taaaoqkk aa ;caannniiccaall.lly; Laat..i,,nx.x , oo.. M;;MeexIca,n c.haa,rgaaC,,Ctte;e.rq TThh eer,rwse eu lbut. toff tht,,tt ttdd\eeci,isiio.o.n w;olldd , e thh,a,,t ; J.usstIInn,, ;haydd mad..ed a,,a M M,,xee,iccaan cn..haaraCtr tt;hat] ; h;ee garm..nedd qaffte err t,taaccozss,, w whhoose eeqquuee,,st, wwaags t.to mmaake e aa ta c;o, annd w,,who s..spp,,en..T th,e ;; ffi;;irsst hal offf tyh,eb ,,capMaa;Ingg , ssteal,,linnlgg ev,,vee,rtyy hiignn thhaTT wv asnnn’’;t nnaiileedd to; th h e grroouun..dd.. ,

;T .ahtt’’ss ann oehvirmcr uusttplliiiFFii,ed.. ..w;;a yo,of,f,d e ,, ,scrribbignngTh;iss inh..err.enntly commpp;;liic.ctaeed.d pporbllem.m Wee hhcavvee lliistte Neersr wwh..hoo hhae no pprroob bellmmw i,,i;thT aaa,akkoo ,, bbeei,i;;ngg AA ;;Mexxiicacn chcaa;ra;;acctts rr, nammeedd f fterr ttacoos,ss aas c;;c era,,t[ae;ed,d`, bbyy a w Hi itte ,,ma..n jWWe hhve lliitsxennerrs,,s wwhhoo d,,o; hha ev isssues wh iitthh ,, t th,,hat.t,, nntte;;rppr.e,taaTion,d nd I ca yonooly;; i,,i mmjju u`s.s.Taaggi..innee h,,hoow aa . de eCi,,s,,IIoonxl ; iiek TTxhhata wwouulld rreaaddt, ,,o s,,o,,meoonne W..hh,,o ju.j,st ppi ic.ckkde,,e ttihss ggr ra,,aPhh ic NNovvel;; u,,upp oFF[f aas,,sh,,h;e;lff at ttheeiiR olca/l l ,, ..sHHoo;;p.. Ween. feel,,e iim uj jstme,,ens sle,,yE E uunccmmfo..o;;trr bal;;le eewith t ;; hhe d,eiia of ,, r re,trr,,o,,acttiive.llY.dd.ecla;arinng TTaaaakko jaa emmbber o FF .a;;yn, p.partiiccu,,aar ,, rre,,ela,a-worlldd , g ro;ou u jp wiithoouutt,,fcaattoorrn,,ig iiN,N t..hat;; iideenttiiTvyy,a tt alll pp,,oy,i tn;;s wwhhiile p;plAAayy i;;ngg tthhee[ ggamme,,,] ViVV]ewwi.ng,,g. e,e achc.. .a,Ctt,iontnnaken t thhrougg;h a ,, ;eens ,, hhaat hhaass to .. beb t,,hee] ,, ffi.ir,St a,,adn llyaatss th hinnggw ee wooulld d cco;;onnsiiD,Deerr.

;Thhis w ,,a;s t tevh,h t uuff` wev an d t ,,e,h ,, g,gtr;aph,,hic nnO,Ovvele teeya amm , ,ocnssi;idd..er;;de,,e ww..hiilee w ee`i,,ig,ghhiing..gt hhe cc'hharracbttee rreessiggn.s, , a andd ddElE,EIbbeeaprrtto,o..nss; w;e;;r]ee f ,,u ckkiingg] TTouug.H Wheee , weel.lnnd,e e,d waaS.. t..that,t dtssniicee Merlee wwa;s;a caanoon,,i;;Ncaall,,y , a a bb;;e.acchh, D\;;waarf;;fh;, iitt ,maad dee, aal,,ll k k,inndss o.of s n,,eS S..S;;f.orrh i,,m jstuu oo, ;aavee ,, ddaarr,,keerr .kisnn.. AAftteeR R w r;est/Lii.ngg wit,,h ,, Th eaa'bboveec oonsnniidde;eRa.ttii,onss, ,ee l,l;annd;dE doon,n aa lo..ook;k t that,t ffelt rirrg;;ghth forr Taaakkoo,,,, wwh hichc..cw. h.s bgaseedd ,, on a llo.oo;o.. ktfhatt hhada. S;;Staarrtetdd ;;t ; o,obbec..eooo,,mEE m..mooR,e p;;p oupllar aamon..oggtthe ff.an a.rr ttcoommuunn,,itty,y fo..orr, ,th eh s,,shh,ow ,i,,i;;na wwikhc;cHHhhee ,,waa.S rdadW,n wwiithh greee;;ne ,,sk,k;i.n

.. Th,h,,i..s wa ais a ;whiile,,e , gao, a\,dn b efoorr,e tt hE;;E] ppsUhahc,k a;gaakiinsnnt,,t greeen,n TTaa,,akk ooerrallly ,,kiicckekkd off.f,f The hii s tor,,ic,ll bbasiissp ,,foor .th ese , cl,,la,aim;; j;;ucjst tss a; re;;e kni.inn pdod..df ffsspceeuullat,iTTvee ,ub,,btt we;;en toookk tth,heem sriioo..sl,,,yy aann d, in,, ii..ann, effoor.rt cttoo avodi ,,r un;nd,,ni,,inggv;; ffoull, o.o,f.h;;t,,,m .,wen t , w..itthh ;; mooree ofoo j appa,lae ,,ebule ;; huee..

, YYesst,t erday..y,,; we ;;leeaarreNd xtthh,ere’ s..saa i ghh EElf,f vrAAiA[;nt iinn thehh ,, PPHHB ,— w h;hi,ich,,,,,, ccllearl,,lyy ,weww.w ddI I,,dnna’t rea,dd ,, t t..h]aatt cgarreefullyy wwah,,enn .w e .. ssT,,arra.tEdd] — — cc;;allledd hTTe Mooonoo EEl,ff taHtt .h.ag ,, hossee fe;;eaatuurer.s... aT,THHe;re’’s.. aasllo o`a SunSSh Elff ;;v aari;annt thtta ,, has s“b“..r“oon;nzzee skkiin a\d[n,, haa.ir ..o;;rf,,fe , cco,po,o,,peer, , lba;ac,ck,k or;r go,,olddenb lo;nod,;,” w h,,w;;im..ch h ww;;e ,allsso oodiddn n’’t knonnw /aab bcoout. ,, ;;(TToh uggHH w,,ew’v ve opgttte nnl,,o;;tss oF crtiic,,ciissm s,assiy,,gnn t;;hAtt TTaaakkoo’’ss oroo,iigi,gnnaall pprer-rrmmaade. c;;caar,act teer Sh..eeett ;saaiid,d heemw,,aw,ws a ,,uS.Sn..n,,E lff, a;and\ tthaat wwe ;i illlffuul LLY. ;ig,gn;;n,,orr/eed \thtaattc an,,on,,n asspEctt o,f ,, h..hii;s c;chharaaaaCCt,,..raee, b,nnoee o;off,, wwhiichh i ;;s\,, ermbo,,otellyy tturuuee.)

Y;Yess,tEErddaayy,.., a,ft..te r rallll t..hitss wwEnntt dowwnn,.,; wwee ,, wEree a all o;on ,t[h ,,e. pph;hOOnne ffo..o mrroU.Urfss, ttryiniig;; ..to.o,, figguurrb e , uott whhaT gtx doo . OO,uurr ;o ri gi,innal linnee ;;of tthhinn;;kiing ha hdndd,,’tt chhaangg;ed; M akking T aAAdkkoo LLAtinn..x ;mneea,,nssc that;;t J su,utin w ouldd;; hhaavee m..maadde aa Me..exiccaanw;; w,,zaa.rd d thh;;t h,,e NNaaxm,,med d afftter a,tcoos,, — w;hww,,cii,,,,f rroomm oour rrperrspeecct;tvi,,in,,e, s n’ttg,grreat tt—r w..wof h e whte.en pp,,lay,,ed dwfddithh ouuTT ;any yyco;onss;di;;ie era,a.t,,iono foorr t.. ecc ulttuuraa rarrmmiffi.icaaioon,ns` ,o ff l..thaat td , e.enntityy WWe,e o o.t isNN tthe ,, weedeess. aabbiit::;; C.Coou ul;ld wwee , ujj,,t;;s m a k hhiimmjjustt a aSSuugn EEfdll,,, an,n,,d akme,,e h..hii m j jusst ll;;oo.o,,k cloosser tto what hee .. ffOlkss wwhoo arree ,l, eveeeraaiGGnn G,,Gthseze cRRitiicc,sms wwaNt Nh.h mii jusstt to ,, l..ook, wwit;;tluootd aaddd;ressssn,ngg thhee.s peciific rrea,,al;;l,-wor rl;l' ,, oc ullt,,tu,,ruuall;;iddennt tj;;it,yn t tAt ttthe,,e,,y w,waatn hiim j ust ,, t tov ,, rff il.ll??;O rr s tha;a,t ,, a c,, hi ckkenn shh ittx ;halffc r,meeaassuree, a,n;;D wwoo.ulld d .ommoorreeh,, a aR Rt,, mthhaann GGo;;o;;od ? T

hat.ts’, Whherew e,,e’’r,re e, ,tttooddaay y. Thheerree’,’;s n oott .. aa neas,,s;y ssolUUtitoonn... hTTerre j uutss i.issnn’t tWee hhava eeffAAs.n whhoo W,,Wantt s st.to,,o ,do , beetTTper..r ,,to haav m,,eoree ddivieerrssityy inth; ,,e tthr..re..e.e, amm in,,n chaH;Hraac,res s off thhi;s lbooo..kw... Buutt tthohsse.e chh;;araccteerSS we..ree cerrattEE.d .. and ppl,,laaye;edd bby yww..hit;;te ep;peo;;pLLee whhoo ddiiD,Dnn’’t' c,c.onsiider t,t;ee r aamifiiccaattioniss of tth;;heiErr, eevvry.. acaat,tioiinn w whhenn veeweedd t,,t,hruoog.h a ,, spsessc,,if.cii cu,,lttruaall lleenns ,, wwihhlle ..pll y;nIgII.. Yees;st..tlerda,,ay,y ,;,w;;e heaard frooM ,, ff,,owLLkkss w whoo saidii.. iit,, tta;s. ,,pr,rxooBllmeeaattii'c ,,thha,, ]weem ade ..Me,,rll,e bro w N,, CCo,onns;;iedz..rinng ,, t,,th..hatt he ,,hass , aa bbacckkst;;toryr rrpwhEE,e h eh wwaass, , mo.or re,e orr lleesiS,, adde,ead.dbE,Ea daadd.. TTH,,H;att’,’s a haarr.s hb,o`;biihlinngg dvo,n,w ooq ffthhee chhaaAAc,terr, bu utt thec,ri,,ctticciis smm aab,,bssol,ut,teleyy hhass mme,er ritt., W,,e didnn’’tt tth;inn..k .. ofty 'Haatt wwhe,,e;;n, wwe dec..cii[d,,d,,de;e ,,o.n, MMe;ernel’ss nneeww d eesiig,,gn.n BBuu]t itt;’bs kiindn of; ex;x,acctlbty ;;whh,a,,T I,I’m taallk,niigg , a/bou,utt, hh,,e.ree::,, IIf, thhe,,e ,Taaazkpoo inn thiiss graaphiic c no;;ve L;ahdd ,,daarrk s;;ki[,,n,, h , jo,,w m..many ssi,imm js.tuii,lar cc,rriitit;c.ciimmys c . ou;ld;d;;be.e a;ildd at hhiigss f efet?, IIxf f wee g gave. MMAgngjuss dd,,arrk s,skki.i,, ,a nn/dd .hTenn ..hee sspeennt,,t t ee. c amzpaiignn ,,be,eiiNg,,g tthee m or,r pHyHHs..siicc,,A..l,, m'o.re,,e agggrrre,esiive,lb es,sss itnnelll,,ec,,c..tuua,all ; Mee,,m,ebbrr f h,hiis s;t,em,, cth,er eRc;;e i issumees t..ther,,rE., t;to o.o.o I,s ,,AAnnyyo f th,,h;;a.tg oo,,d repeer rssnte,eaattiOn?nn

II’’m, m\na to p;p,ittccHi..in n g thhe,ese pposs;;sblitiiiiee,, ssto ttbeb , ,nSSiidee —— igge,,enUU,inellyy , a,,a,m ontt... ,, Bu Bttb thehhee `aare tht e . ht;tiing SwE’..vde yb,,be..en ,, t,s,,ru;;ugg.g;illnn g wwitth,h s..sinne,,c we.edeecIIdde, ,ot doo thizs gra..aph..hIIcc novveeLL.. OOuurr pp..ol illccy,,y HHasnn’;’t cchAAnngeed,,d— w e ; st,,tilll ; donp’ hcoonnssiiyddeer anyy , vvIIsual ,,ree..pResseNNtat;oi inns,s o,off[ tthe;ese,, cchhar.raacttesrr TTo, b,,bEE .c annon.,NN annd ee;ve,r wwiil —— b,butt Wee ,, ap,,sL,Lo UUnndb,,errsstan..nd ddthaatt ,, thhmis ssan . ,,innssu`f;;ff;iC;C.iee..nt wway ooF rrespondn;;niNg t..to.. t,,theesse.. ;eccr;;it,iciisms.;.

z. \T,T.h.E sol..tciuo,on tth.h,,e w;;ho lle, TT,ema; aalaandee,, onn ,fo..r ..t;; ih,,s ggraapphcii;; snnovveell ,,ids im m m j;usttip,,erffeec .t Itt hAAs d ;; i.issapaapvi,nOtOOecdd s so;;oemm p.e,eo,,pL..Le ,ee .. aand iitt iis, go.oiinng,g ,, to o c.coonntt,,i,,n,,ue too ..Diissaap..ppoiniT SSoomm,,e;; peoopl le.,. BBuut t hreeee iis,, nno nno,onn--ddisspppoiin tiin,n gs oloouto nii. AAnn.d tHaat’..’ n,noto FF,irrstt; S ccond’’SS a Fu.lT,, aansdd .it cc e..rttaanillyy cssNN’tt .. Carrey’s faau;lt;t;. ItII iiss ; oC mppvletel,,lY YYbbeecauus,e o;foo, tthee rroocck andd [aa haarrd, d;;dpllaacee t,hat wwe;er’’`ee. pso,itiooneq nfd beeteeeenn,.., ,, a,,a d nnAlll beecca,,ua,,ass.e , of ooruu ffail uR e e ,, ttoo,etSablliifshh mA ksso,oLLiidd foouNN;;d,,aiioon..n; ;forrth; ess;;e C.ha raactter;rs aan,nd thheeirr iide,,nettiwttie[ss wheen, we.. stattrrtt ed ;; t;;this, zs..s.howw.. . And ffoorr thhatt,, ,, w,wE’,,ree .. s;;oss.., e..aee;rnns s;tllY,,,, d;;deeep pll..y s,,so ss,Orrr\y.

We’’vee all;;l .feel lt tffuckinn gmmisiie rAb,blle;e si;;inccee a,lll o,,of, tt;hii,, shhApp;;neeed yeysst teerrdaay,,y, an dn rn;;nto;o ;beecac cauuss,,e ofoo thhe crritizcii s,,m,, ..c,,o..miingg iin, b;;but bebx,,aauSe..the;e ffollnkks ovffffeeRiRRng th,,hat ccrri;;itic..ciismfme;;ee,l uun,,nhe;eaardrr, ,ginno,,oredd aanndd . hhurrt... I,prro.oissee ..y,,o uu, ,,we dd,,i..d n ott, igno;;or eethha ccrri,,iticis,smm .. ,,— we t,,riieedd t o o d..do ,,u,or.r beest t,tini .. a s CCEnAA,,io wtiiHoHHtt 'a. ..peezrffe ectc sso,,oUsttionn.. ; Tha..at, d.doeenS,ot tcc..haagnn,,e;; tt[he faacctt ..thaatt t t..his;;s shhoow i;is wshaat ti;;i,, iiss beccaa.use ,,of the fe;;eed;;bddcjaakk , uuR lliis,,teen;;Rss havve;;g iiv,venn uss,,m , ffuulll , S,,S..to,,op.,I .t,,t has ;;ma dee mt,,tHi,iss prroojje,ceett..e bt.tt etr,,, jAAnn,,d usu,u be tte;e.r, a d alll.. IIr; c,,caan nnproommeiisse ];;i.s t;thata ;;we’ellllq. kk..epee t..r,i in..g o o.uri ,,hAA rddees,,st ,, tot,t ddo,,,a\ ndd be,,b eettl teeR.

11 notes · View notes

aruneshgoyal · 5 years ago

Text

KKR 20 Ends Here

21 C28 10/12/2019 11:30 PM IST

TU KAHIN BHI RHE

MRI NIGAH MEI HAI

MRA JO BHI KRM HAI

TRI RAH MEI HAI

22 C29 10/12/2019 11:30 PM IST

RT 17(59)

CHAHOONGA MAIN THE

SANJH SKRE

23 C30 10/12/2019 11:30 PM IST

JB-JB MRE TRANE

DNYA NE GUN GUNAYE

MJHE TM YD AAYE

EK PYR AUR WFA

KI TSVEER MNDA HAAN

TSVEER KI MAIN TUMHE

TKDEER MNDA HAAN

24 C31 10/12/2019 11:30 PM IST

SATHIYA STH RHEGA MRA PYR

SATHIYA RNG LYEGA INTZAR

PAL BHAR KI JUDAI

PHR LAUT ANA SH

25 C32 10/12/2019 11:30 PM IST

HM APKE

APKE HAIN KAUN?

26 C33 10/12/2019 11:30 PM IST

RT 19(4)

BOLO N KYO YE

CHND STRE

27 C34 10/12/2019 11:30 PM IST

HM TM KTNE PAS HAIN

KTNE DOOR HAIN CHND STRE

SACH POOCHO TTO MN KO

JHOOTHE LGTE HAIN YE SRE

MGR SACHE LGTE HAIN

YE DHARTI, YE NADIYA,

YE RAINAA

AUR? AUR TUM!!

28 C35 10/12/2019 11:30 PM IST

JEEVAN KI HM SRI

RASMEIN TD CHLE

HM DONO DO PREMI

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29 C36 10/12/2019 11:30 PM IST

KSI KO KYA KHE

HM DONO BHI HAIN

KUCHH KHOYE-KHOYE

JIYA VICH SULAG RHE

HAIN ARMAA SOYE-SOYE

30 C37 10/12/2019 11:30 PM IST

YE RASME, YE KASME

SABHI TOD KE

TU CHLI AA

CHUNR PYR KI ODH KE

YA CHLA JAONGA

MEIN YE JG CHOD KE

31 C38 10/12/2019 11:30 PM IST

SANSON KI ZAROORAT

HAI JAISE ZINDGI KE LYE

HAAN EK SNM CHAHIYE

AASHIQUI KE LYE

32 C39 10/12/2019 11:30 PM IST

ROKEGA AB KYA

HMKO ZMNA

JAANE JGR JAANE MN

33 C40 10/12/2019 11:30 PM IST

MAIN DUNIYA BHULA DOONGA

TRI CHAHT VICH

34 C41 10/12/2019 11:30 PM IST

NZR DE SMNE

JGR DE PAAS

KOI RHNDA HAI

WOH HO TUSI

35 C42 10/12/2019 11:30 PM IST

DHRE-DHRE SE

MRI ZNDGI VICH ANA

MRI DL NU KITE ARM NHI

EK TRE SVA KOI NM NHI

36 C43 10/12/2019 11:30 PM IST

DEKHOON YUJHE TTO YE DL

BHKTA HAI

MRA DL TRE LYE

FDKDA HAI

37 C44 10/12/2019 11:30 PM IST

TU HI PYR, TU HI CHAHT

TU MRI HARR KHUSHI HAI

TU MRI ZNDGI

TU MRI ASHQUI HAI

38 C45 10/12/2019 11:30 PM IST

KYA HUA JO EK DL TOOT GYA

AB TRE BN JEE LNGE HM

ZHR ZNDGI DA PEE LNGE HM

39 C46 10/12/2019 11:30 PM IST

EK CHEHRE NE BHUT

PYAR SE DEKA MJHE

DL DA ALAM

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40 C47 10/12/2019 11:30 PM IST

DL TTO DEEWANA HAI

DL TTO PGLA HAI

41 C48 10/12/2019 11:30 PM IST

MERI NZR SE TUM DEKHO TTO

NZR WO AYE

BHOLI SI SURAT, ANKHAN VICH MASTI

DOOR KHADI SHARMAYE

LDKI NHI HAI WO JADOO HAI

AUR KHA KYA JAYE

42 C49 10/12/2019 11:30 PM IST

MARR JANA THA

YE BHED NHI THA KHOLNA

KAB TAK CHUP BAITHE

ABB TTO KUCHH HAI BOLNA

KUCHH TM BOLO, KUCHH HM BOLE

O DHOLNA

43 C50 10/12/2019 11:30 PM IST

AYI HAI CHANNNI

MUJHSE KEHNE YAHI

TU BHI SUN O BEKHABAR

PYAR KARR

44 C51 10/12/2019 11:30 PM IST

KOI LADKI HAI

WHO JAB HANSTI HAI

BAARISH HOTI HAI

CHANAK-CHANAK-CHUM-CHUM

0 notes

foursproutwealth-blog · 7 years ago

Text

Brands are bringing programmatic buying in-house

New Post has been published on http://foursprout.com/wealth/brands-are-bringing-programmatic-buying-in-house/

Brands are bringing programmatic buying in-house

This story was delivered to BI Intelligence “Digital Media Briefing” subscribers. To learn more and subscribe, please click here.

A growing number of brands are taking greater control of their programmatic buying activities, according to a study by the Association of National Advertisers (ANA).

Over 35% of companies said they’ve expanded their in-house programmatic media-buying capabilities and reduced the role of external agencies, up from 14% in 2016.

The study highlights the ongoing trend of brands delegating fewer responsibilities to ad agencies. In August, a separate study by the World Federation of Advertisers (WFA) found brands were bringing more of their digital media activities in-house — 45% indicated they were developing internal resources to address ad fraud, for example. Brands are taking greater control of their digital media activities because they fear that losing control of these activities is contributing to wasted ad spend.

The study brings to light the key issues brands have with programmatic buying:

Brand safety. Seventy-eight percent of respondents indicated they were concerned or very concerned about brand safety issues in programmatic buying; only 7% indicated they weren’t concerned. This is likely tied to the high–profile brand safety concerns voiced against YouTube in March and November of this year, when big brands like Verizon and Adidas found their ads next to extremist or sexually inappropriate content.

Transparency. Thirty-three percent of respondents indicated they were “uncomfortable” or “very uncomfortable” with the lack of transparency associated with programmatic media buys. The skittishness is driven by hidden costs and fees, and too many middlemen in the programmatic buying process. Transparency is a growing issue in the agency-brand relationship — a separate 2016 survey by the ANA found that “nontransparent business practices,” such as agencies not relaying rebates they received to advertisers, were pervasive in the US.

However, it’s not all bad news for programmatic. Forty-six percent of all respondents indicated they were satisfied or very satisfied with the performance of their programmatic campaigns. The top two benefits cited for programmatic advertising were better audience targeting and the ability to build audience reach. Nonetheless, brand safety and transparency will likely remain top-of-mind issues for agencies to address, as brands rely more heavily on digital campaigns — Zenith projects global internet ad spend to reach $226 billion in 2018, up from $204 billion in 2017.

Kevin Gallagher, research analyst for BI Intelligence, Business Insider’s premium research service, has compiled a detailed report on programmatic TV advertising that:

Forecasts US programmatic TV ad revenue through 2021.

Highlights the top beneficial attributes of PTV.

Explores some of the top barriers and challenges to PTV adoption, including measurement hurdles and fears around commoditizing TV inventory.

Outlines strategies some networks are taking when incorporating PTV in their upfront offerings.

Interested in getting the full report? Here are two ways to access it:

Subscribe to an ALL-ACCESS Membership with BI Intelligence and gain immediate access to this report AND more than 250 other expertly researched deep-dive reports, subscriptions to all of our daily newsletters, and much more. >> Learn More Now

Purchase and download the report from our research store. >> Purchase & Download Now

Join the conversation about this story »

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foursprout-blog · 7 years ago

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Brands are bringing programmatic buying in-house

New Post has been published on http://foursprout.com/wealth/brands-are-bringing-programmatic-buying-in-house/

Brands are bringing programmatic buying in-house

This story was delivered to BI Intelligence “Digital Media Briefing” subscribers. To learn more and subscribe, please click here.

A growing number of brands are taking greater control of their programmatic buying activities, according to a study by the Association of National Advertisers (ANA).

Over 35% of companies said they’ve expanded their in-house programmatic media-buying capabilities and reduced the role of external agencies, up from 14% in 2016.

The study brings to light the key issues brands have with programmatic buying:

Kevin Gallagher, research analyst for BI Intelligence, Business Insider’s premium research service, has compiled a detailed report on programmatic TV advertising that:

Forecasts US programmatic TV ad revenue through 2021.

Highlights the top beneficial attributes of PTV.

Explores some of the top barriers and challenges to PTV adoption, including measurement hurdles and fears around commoditizing TV inventory.

Outlines strategies some networks are taking when incorporating PTV in their upfront offerings.

Interested in getting the full report? Here are two ways to access it:

Purchase and download the report from our research store. >> Purchase & Download Now

Join the conversation about this story »

#Wealth

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robiinjason · 3 years ago

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(WFA fast pass spoilers)

RIGHT i was laughing so hard 😭😭 the mustache and the wig..... absolutely legendary. Obsessed how Tim and Steph don't have a single braincell between the two of them when they're together. This might be one of my favorite ones so far

Also Duke and Ana are so adorable 🥺💖💖 Ana's really cute and i'm glad she took the whole thing well fbjbajbndnjk and the "is that your family" "not after i murder all of them" exchange was SO funny

#wfa fp #wfa #anon #asks

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walktohimalayas · 7 years ago

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9 Tips for Trekkers Dreaming of the Himalaya

Now, the majority of us have presumably perused the stories about the heartbreaking occasions over the previous week in Nepal. It caused tempest conditions, fast snow aggregations, and torrential slides that had lethal outcomes for the general population got in its way, including a few dozen trekkers. While tempests of this greatness are uncommon amid the prevalent Himalaya trekking seasons (April to May and October to November), they, and different things that can murder you are not unfathomable. What's more, trekking in places like backwoods Nepal and somewhere else can be hazardous in view of the remote nature and absence of crisis foundation. Does this mean don't go trekking in Nepal? In no way, shape or form! Here are nine things to consider when arranging your fantasy Himalaya trekking.. 1. DIY or Outfitter? Picking whether to sort out a Himalaya trek through a supplier or "do-it-without anyone's help" ought to be a choice made in view of your experience and solace in the mountains. The range ranges from an excursion sorted out with a Western organization (who will frequently give affirmed guides, fantastic coordination’s, satellite correspondence, broad restorative packs, and staff with the learning to utilize them) to an outing composed with a neighborhood organization (principles of aides, co ordinations, and crisis readiness fluctuate) to you trekking solo with your rucksack. All can be agreeable and proper approaches to encounter the Himalaya trekking. Simply make sure your decision coordinates your experience and capacity to settle on choices when things turn out badly. On the off chance that you pick a supplier, don't pick construct exclusively with respect to cost. Do some exploration, and request proposals from organizations with which others have had positive encounters. 2. Do You Need a Guide or a Porter? On the off chance that you decide to DIY, perceiving the distinction amongst watchmen and controls in Nepal, and knowing which one you require, is basic. A doorman regularly has next to zero mountain learning or gear. While they can be exceptionally solid and accommodating in conveying your pack, they can't settle on choices for you in the high mountains or have any obligation regarding your wellbeing. Truth be told, it is truly our occupation as trekkers to guarantee they have proper attire and eyewear and remain solid. A guide, then again, ought to have mountain encounter, emergency treatment preparing, and some kind of guide's accreditation (from the Khumbu Climbing Center or Nepal Mountaineering Association for Nepalis; from the International Federated Mountain Guides Associations for non-Nepalis). Aides offer a critical wellbeing net to your trek, in the event that they meet these measures. 3. Comprehend the Basics of Altitude. Treks in the Himalaya regularly go to outrageous high heights, all without touching snow, ropes, or crampons. Both the Annapurna Circuit and the Everest Base Camp trek take you to more than 18,000 feet. In the U.S., just the two tallest tops in Alaska achieve this high. These elevations joined with trekkers' absence of readiness prompt different passings every year. Each trekker ought to see how to perceive, stay away from, and treat high-elevation ailments. The site Altitude.org is an extraordinary place to start your training. On your trek don't miss going to one of the Himalayan Rescue Association's free everyday elevation facilities situated on Nepal's most famous trekking courses. Trekking above Gokyo after a current snowfall; Photograph by Adrian Ballinger, Alpenglow Expeditions Trekking above Gokyo after a current snowfall; Photograph by Adrian Ballinger, Alpenglow Expeditions 4. Climate Forecasts. Guide organizations like mine, Alpenglow Expeditions, pay a great many dollars a year for day by day gauges and investigation from meteorologists at whatever point we have bunches high in the Himalaya trekking. This cost will be distant for general trekkers. Elective free estimates on the web now make a decent showing with regards to with foreseeing significant climate shifts and enormous tempests. Two great locales for the Himalaya Find out about climate and what these graphs mean before you get to the mountains. Basic online climate courses are generally accessible. 5. Correspondences. Great comms are an outright need for security while trekking in the Himalaya. There is truly no contrasting option to a satellite telephone (cell phone benefit, while hypothetically accessible in some trekking locales, in temperamental and practically ensured to be non-useful on account of a crisis). Sat telephone rentals with prepaid minutes are currently modest and can be utilized to check climate, stay up with the latest in your area, and start a protect if there is a crisis. The best satellite systems for the Himalaya trekking are Thuraya and Inmarsat. Crisis locator gadgets like the Spot and DeLorme, while superior to anything nothing, don't approach the correspondence capacity of Ana real satellite telephone. Trekking on little trails high on the slope underneath Ama Dablam, Thamserku, and Kateri, in idealize climate; Photograph by Adrian Ballinger, Alpenglow Expeditions Trekking on little trails high on the slope underneath Ama Dablam, Thamserku, and Kateri, in idealize climate; Photograph by Adrian Ballinger, Alpenglow Expeditions 6. Convey a Medical Kit, and Know How to Use it. Your unit ought to incorporate physician endorsed drugs for height and diseases—talk about with your specialist what pharmaceuticals you ought to have for a remote trek at high elevations. In the event that they don't have involvement in this particular field of medication, visit a travel center with height encounter. Consolidate this medication pack with an injury unit, with enough supplies to treat an injury or damage for a couple of days in a remote area. What's more, don't skirt the individual instruction important to utilize this pack. A WFA (Wilderness First Aid) course is three days well-spent preceding your outing! See the courses offered by the National Outdoor Leadership School (NOLS) here. 7. Join Global Rescue. Helicopter salvages from high heights are currently typical, and make trekking and moving in Nepal considerably more secure than previously. Yet, these savages are extremely costly. Worldwide Rescue is an all around tried supplier of clearing and restorative administrations on account of the crisis, and the cost of an arrangement is modest contrasted with the cost of a protect. Some travel protection approaches will likewise cover clearing, however, make sure to peruse the fine print. The primary concern, on the off chance that you don't have Global Rescue, has an arrangement for how you will pay for your helicopter safeguard (up to $10,000) on the spot on account of a crisis (genuine trekking administrators will have a "pay later" concurrence with the helicopter organizations). 8. Support the Khumbu Climbing Center and Porters Progress. These two associations, the Khumbu Climbing Center and Porters Progress, help to prepare, equip, and enhance working principles for high-elevation specialists and doormen in Nepal. Regardless of whether you have nearby aides or potentially watchmen on your trek, odds are they've been helped by one of these gatherings. 9. Be traditionalist. Alongside these contemplations, the most critical factor in well-being in the mountains is as yet your own basic leadership. Following a couple of days of Himalaya trekking in lovely climate absorbing mind boggling mountain landscape and Nepali culture, it is anything but difficult to overlook how really unsafe the high mountains are. Be moderate in your choices! In the event that climate, acclimatization, or well-being are not what they ought to be for you or your partners, avoid any risk and slide, pivot, or take a rest day. The mountains are altogether unforgiving of errors.

#himalaya tour #himalaya tourism #himalayan tours and travels #trekking in ladakh #himalaya trekking

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tapjoyjapan · 7 years ago

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Tapjoy / Rubicon Project: カーテンの後ろに潜むプレイヤーにご注意を

By Steve Wadsworth, CEO, Tapjoy

Michael Barrett氏は、あるミッションを掲げています。そのミッションとは、”Doing It With The Lights On: The Future Of A Well-lit Marketplace” というタイトルでIABプログラマティック・シンポジウムにて講演した通り、メディアバイイングに対する透明性とブランドセーフティを強化していくことです。Barrett氏はデジタル広告の最大のアドエクスチェンジの一つである、Rubicon Projectの社長兼CEOという役職を持っているため、ミッション遂行する人物としてパーフェクトな立場にいます。

メディアの透明性について、これほど深刻な問題になったことは今までなかったのではないでしょうか。プログラマティック広告業界における透明性が欠けている単価・手数料、測定値、ビューアビリティ、在庫、ブランドセーフティについてうんざりした広告主から数々の非難を浴びせられてきました。もし、アドテク企業やアドエクスチェンジ企業が、広告主の抱えるこれら不満について何もしなければ、痛い目に遭うことは避けれられないでしょう。

その非難は昨年の夏、 Association of National Advertisers(ANA) が58ページにのぼるレポートにて広告費返金の要求と透明性のないオンライン広告が米国のメディアバイイングのエコシステム全体に”蔓延している”と主張したことから始まりました。その際、ANAの社長兼CEOのBob Liodice氏は「広告主と広告代理店には”すべてを開示すること”が欠落してしまっている。長期的なビジネスパート��ーとして関係と信頼を構築していく為には開示が不可欠だ」と述べています。

2017年前半にこの問題が解決に進んでいるようには思いません。今年の初めにP&Gは、すべての広告代理店との契約をあらゆる視点から見直すと発表しています。P&GのチーフマーケターMarc Pritchard氏は、今日のメディア・サプライチェーンは「良くて不透明、最悪の場合不正である」と述べており、それを一掃するため、透明性を保証させるような契約書を締結し直すと説明しています。

P&Gは大きな広告主であり、透明性の問題の立ち向かうには影響力の大きいブランドの1つですが、彼らだけではありません。1月のWorld Federation of Advertisersの調査によると、WFA会員企業の90%が、プログラマティック広告の契約を見直し、ベンダーに対して、より広告主がコントロールでき尚且つより透明性がでるよう要求しました。

このような動きを見たRubicon ProjectのBarrett氏はプログラマティック広告は「業界の存在危機である」と呈しました。Tapjoyは、Barrett氏の透明性を求める彼のミッションに賛同しています。透明性こそ、昨年私たちがTapjoy private Exchangeを立ち上げたときにRubicon ProjectをTapjoyの独占パートナーとして選んだ主な理由の1つです。 Rubicon Projectのように、広告主は100%の透明性と広告費がどのように使われているか把握できるようになるべきです。

また透明性を追求するため、昨年Tapjoyは、分析および測定会社のMOATと提携しました。この提携により、MOAT独自のビューアビリティおよびアテンション計測を使って、Tapjoyのアプリ内動画広告を計測することができるようになり、私たちのネットワークにおける広告のビューアビリティとエンゲージメントレートについて広告主が自信を持てるようになりました。

事実、私たちのメディアモデル全体は、広告主が求める透明性を与えられる仕様になっています。私たちの成果報酬型課金（広告費は広告主が求める成果のみに発生）により、私たちの動画広告は動画視聴完了で広告費が発生する広告モデルのため、無駄なインプレッションや不完全な視聴がありません。また、広告主はフルスクリーンに動画広告が表示され尚且つ視聴を完了した動画広告にのみ広告費の支払いが発生するため、画面の50%の広告表示で、しかもたった2秒しか配信されてないような広告に対して広告費が請求される心配はありません。そのような広告に広告費を支払わなくてはならないことが馬鹿げているため、そのような業界全体を見直す必要がでてきました。

アドテク企業が一晩で変わる事は期待できません。しかし、広告主がメディア予算をどこに割り当てるかを選択することで、広告主の行動をもって発信できることは明らかです。アドテク企業やアドエクスチェンジが業界にさらなる透明性をもたらすことができない場合、収益を失うだけでなく、規制や広告出稿を取り締まる人に業界の方向性を任せることになるリスクもあります。

もちろん、業界の主要なプレイヤーがIAB、Trustworthy Accountability Group（TAG）、MOATなどの機関と提携して今まで不明瞭になっていたこと開示して計測・監視できるようになれば、規制は回避できます。

Michael Barrett氏が最近私に言いました。「業界全体が存亡の危機にある。私たち業界が広告主に対して透明性の改善ができないのであれば、広告主は私たちを信用できるでしょうか？どこに無駄があるか、広告費がどこに使われているか、広告キャンペーンの詳細を開示するためにメディア・サプライチェーン全体を透明化しなければなりませんし、私たちはそれができます。私たちは、Tapjoyが正しいステップを踏んでいる事を賞賛し、私たちは他の企業がTapjoyに続いていくことを願っています。」

#プログラマティック #アドテク #不正

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darinfo · 7 years ago

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% TITLE% - Darinfo -https://goo.gl/IQFknC

New Post has been published on https://goo.gl/IQFknC

Atualização no Google Chrome e mudanças no Google Adsense

A grande maioria dos criadores de conteúdo online financiam seu trabalho com publicidade. Isso significa que eles querem que os anúncios que funcionam em seus sites sejam convincentes, úteis e envolventes – os que as pessoas realmente querem ver e interagir. Mas a realidade é, é muito comum que as pessoas encontrem anúncios irritantes e intrusivos na web – como o tipo que amaldiçoam a música de forma inesperada ou forçam você a esperar 10 segundos antes de poder ver o conteúdo na página. Essas experiências frustrantes podem levar algumas pessoas a bloquear todos os anúncios – cobrando grande importância nos criadores de conteúdo, jornalistas, desenvolvedores web e videographers que dependem de anúncios para financiar sua criação de conteúdo.

Nós acreditamos que os anúncios on-line devem ser melhores. É por isso que nos juntamos à Coalition for Better Ads , um grupo da indústria dedicado a melhorar os anúncios on-line. Os Padrões de anúncios melhor anunciados do grupo fornecem orientações claras, públicas e orientadas para dados sobre como o setor pode melhorar anúncios para consumidores e hoje eu gostaria de compartilhar como planejamos apoiá-lo.

Novas ferramentas para editores

O novo relatório de experiência de anúncios ajuda as editoras a entender como os Padrões de anúncios melhores se aplicam aos seus próprios sites. Ele fornece screenshots e vídeos de experiências de anúncios irritantes que identificamos para facilitar a busca e a solução dos problemas. Para uma lista completa de anúncios a serem usados, os editores podem visitar nosso novo guia de melhores práticas .

Relatório de experiência do anúncio “Nós sempre colocamos nossos usuários em primeiro lugar e apoiamos os esforços e os padrões de anúncios melhores da Coalition. Os vídeos e screenshots do relatório são incrivelmente úteis e tornam a pesquisa da Coalizão acionável para nossas equipes. Estamos impressionados com o nível de detalhe e transparência que o Google oferece e elogio desta iniciativa. “ – Troy Young, presidente da Hearst Digital Media

Como parte de nossos esforços para manter uma web sustentável para todos, queremos ajudar as editoras com boas experiências publicitárias a serem pagas pelo seu trabalho. Com as opções de financiamento, agora em versão beta, as editoras podem mostrar uma mensagem personalizada aos visitantes usando um bloqueador de anúncios, convidando-os a habilitar anúncios em seu site ou a pagar uma passagem que remova todos os anúncios nesse site através do novo Colaborador do Google.

“Nos últimos anos, percebemos que o aumento de bloqueadores de anúncios tem impactado negativamente a receita potencial em todas as nossas propriedades, especialmente na Europa. As opções de financiamento nos permitem conversar com visitantes que usam bloqueadores de anúncios sobre como nosso negócio funciona e fornecer uma escolha para lista branca ou contribuir com nossa sala de redação.Descobrimos que as pessoas geralmente estão abertas para listas brancas, uma vez que entendem como o conteúdo é criado. “ – Marc Boswell, SVP, Operações de vendas e serviços ao cliente, Business Insider

As opções de financiamento estão disponíveis para editores na América do Norte, Reino Unido, Alemanha, Austrália e Nova Zelândia e serão lançadas em outros países no final deste ano. Os editores devem visitar nosso novo guia de melhores práticas para obter dicas sobre como criar a mensagem certa para o público.

Suporte do Chrome para os Padrões Better Ads

O Chrome sempre se concentrou em dar-lhe a melhor experiência possível na navegação na web. Por exemplo, impede pop-ups em novas guias com base no fato de que eles são irritantes. Em diálogo com a Coalition e outros grupos da indústria, planejamos que o Chrome interrompa a exibição de anúncios (incluindo aqueles detidos ou atendidos pelo Google) em sites que não são compatíveis com os Padrões de Melhores Anúncios a partir do início de 2018.

Olhando para frente

Acreditamos que essas mudanças garantirão que todos os criadores de conteúdo, grandes e pequenos, possam continuar a ter uma maneira sustentável de financiar seu trabalho com publicidade online.

Estamos ansiosos para trabalhar com a Coalition à medida que desenvolvem diretrizes do mercado para apoiar os padrões Better Ads e estão empenhados em trabalhar em estreita colaboração com todo o setor – incluindo grupos como o IAB, IAB Europe, DCN, WFA, ANA e 4A, anunciantes, agências e editores – para implementar essas mudanças de forma que faça sentido para usuários e o ecossistema de anúncios mais amplo.

Postado por Sridhar Ramaswamy Vice-Presidente Sênior de Anúncios e Comércio

#adsense #atualização #google chrome

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webmarketingnews15 · 7 years ago

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Building a better web for everyone

The vast majority of online content creators fund their work with advertising. That means they want the ads that run on their sites to be compelling, useful and engaging--ones that people actually want to see and interact with. But the reality is, it’s far too common that people encounter annoying, intrusive ads on the web—like the kind that blare music unexpectedly, or force you to wait 10 seconds before you can see the content on the page. These frustrating experiences can lead some people to block all ads—taking a big toll on the content creators, journalists, web developers and videographers who depend on ads to fund their content creation. We believe online ads should be better. That’s why we joined the Coalition for Better Ads, an industry group dedicated to improving online ads. The group’s recently announced Better Ads Standards provide clear, public, data-driven guidance for how the industry can improve ads for consumers, and today I’d like to share how we plan to support it.

New tools for publishers

The new Ad Experience Report helps publishers understand how the Better Ads Standards apply to their own websites. It provides screenshots and videos of annoying ad experiences we’ve identified to make it easy to find and fix the issues. For a full list of ads to use instead, publishers can visit our new best practices guide.

“We’ve always put our users first and support the Coalition’s Better Ads efforts and standards. The report’s videos and screenshots are incredibly helpful and make the Coalition’s research actionable for our teams. We’re impressed with the level of detail and transparency Google is providing and commend this initiative.” - Troy Young, President, Hearst Digital Media As part of our efforts to maintain a sustainable web for everyone, we want to help publishers with good ad experiences get paid for their work. With Funding Choices, now in beta, publishers can show a customized message to visitors using an ad blocker, inviting them to either enable ads on their site, or pay for a pass that removes all ads on that site through the new Google Contributor.

“Over the past year we’ve lost a substantial portion of revenue to ad blockers across all of our properties. Funding Choices allows us to have a conversation with visitors using ad blockers in a way we weren’t able to before. We’ve found that people are generally open to whitelisting once they understand that adblockers negatively impact our ability to create content for them—you just need a way to start that conversation.” - Sam Savage, CEO, Comicbook.com Funding Choices is available to publishers in North America, U.K., Germany, Australia and New Zealand and will be rolling out in other countries later this year. Publishers should visit our new best practices guide for tips on crafting the right message for their audience.

Chrome support for the Better Ads Standards

Chrome has always focused on giving you the best possible experience browsing the web. For example, it prevents pop-ups in new tabs based on the fact that they are annoying. In dialogue with the Coalition and other industry groups, we plan to have Chrome stop showing ads (including those owned or served by Google) on websites that are not compliant with the Better Ads Standards starting in early 2018.

Looking ahead

We believe these changes will ensure all content creators, big and small, can continue to have a sustainable way to fund their work with online advertising. We look forward to working with the Coalition as they develop marketplace guidelines for supporting the Better Ads Standards, and are committed to working closely with the entire industry—including groups like the IAB, IAB Europe, the WFA, the ANA and the 4A’s, advertisers, agencies and publishers—to roll out these changes in a way that makes sense for users and the broader ads ecosystem. Posted by Sridhar Ramaswamy, Senior Vice President, Ads and Commerce

from Inside AdWords http://ift.tt/2qLCIQ0 from Blogger AdWords

#AdWords Agency Services

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