#amul

[bellybiologist]

Next old art I want to revisit! My Zodiac Boy character design project i did in early 2020! According to my file dates, I did them over the course of 4 months (Jan~April) due to me picking it up putting it down several times. :P

Order is: Rat, Rooster, Monkey, Pig, Dog, Snake, Bull, Horse, Sheep, Dragon, Rabbit, Tiger. In no particular order besides It's relatively the order I drew them in xD

I'm still very proud of these designs, which were ultimately a character design exercise. At first only one of them had a name (monkey boy, Calhoun). Then as the years went on, I drew the corresponding boy and named them (which... i didnt do for rat boy. oops).

Calhoun is the monkey, Andreas is the bull, Baek Hyeon is the rabbit, and the tiger is Amul (with his son, Deshal).

I'm planning on giving them all roles and identities in my OC universe with Titus and company (Deshal and Baek Hyoon are his class/sportsmates!), but i've only really gotten around to placing the named ones. Current goal is to name and place them as the year comes up! 2024 is Dragon, so he'd be next.

I HAVE actually named the snake boy tho too. His name is Queen and he's an NPC in one of my D&D games.

(Calhoun has a good number of pics, but I think I want to leave them so he doesnt take too much attention from the group as a whole!)

[the-always-enjoying-wali-ladki]

There's plain salted butter then there is utterly butterly delicious amul.

It's a different emotion guys

[suchananewsblog]

Amul Celebrates Release Of Priyanka Chopra's 'Citadel' With A Creative Topical

When it comes to jumping onto trends, no one does it better than Amul. The dairy brand has always treated us to fascinating doodles on the latest happenings around the world. From Elon Musk’s $44 billion Twitter deal to RRR’s infectious track ‘Naatu Naatu’ winning the Oscar, Amul just doesn’t miss anything. This time, Amul has created a special topical giving tribute to Priyanka Chopra for her…

[agni-ashes]

amul butter zindabaad 🥰🫡

[reliqus]

Amul's Marketing Strategy & Case Study: Becoming the Taste of India

The "Amul Marketing Strategy" is a textbook example of brand success in India. Since its inception in 1946, Amul has transformed the dairy landscape, creating a brand known as the "Taste of India." Amul’s strategy revolves around quality, affordability, and community, making it a household name. With its cooperative model, Amul empowers farmers and guarantees product quality, while maintaining competitive pricing. This approach has cemented consumer loyalty and brand trust across generations.

The brand's marketing campaigns, notably the “Amul Girl,” use humor and social relevance to keep audiences engaged. This timeless campaign highlights current events, making Amul not only relatable but also timely. Through clever wordplay and satire, Amul connects with Indian consumers on a personal level, building a brand that resonates emotionally.

Reliqus Consulting can leverage similar strategies for impactful marketing. Drawing inspiration from Amul, Reliqus Consulting can create campaigns that mix humor with meaningful content, establishing relatability and trust among audiences. Embracing a community-centered approach, just like Amul, can also be invaluable. By focusing on customer engagement, social impact, and high-quality services, Reliqus Consulting can establish itself as a trusted brand, much like Amul has over the years.

[apcseo]

Sylvester daCunha: The Creative Mind Behind Amul’s Iconic Advertising Journey

For over seven decades, Amul has established itself as a dominant player in the Indian pasteurised milk and butter market. Its success story, however, took a significant turn when Sylvester daCunha, an advertising veteran, joined the brand in 1966. With his innovative ideas and creative prowess, daCunha transformed Amul’s advertising strategy and introduced a mascot that would revolutionise its brand image – the beloved Amul Girl. In this blog, we pay tribute to Sylvester daCunha’s contributions and explore some of the most memorable moments featuring the Amul Girl.

When Sylvester daCunha conceptualised the Amul Girl, he gave the brand a character that would capture the attention and hearts of the Indian audience. Sporting blue hair and holding a slice of buttered toast, the Amul Girl quickly became synonymous with the brand. Her witty and thought-provoking messages conveyed through outdoor advertising campaigns struck a chord with people from all walks of life.

Sylvester daCunha’s first significant achievement with Amul was the creation of a long-standing advertising campaign that addressed everyday issues faced by society. This campaign, featuring the Amul Girl, holds a prestigious Guinness World Record for being the longest-running ad campaign in the world. Through its consistent and engaging messaging, the campaign not only promoted the brand but also entertained and informed the masses.

Over the years, the Amul Girl has graced numerous ad campaigns, capturing the essence of various significant events and personalities. One such moment was the ad created when Richard Gere kissed Indian actress Shilpa Shetty during an event. Amul responded with a cheeky ad saying, “Kiss kis par case!” The brand’s ability to react swiftly to popular culture and current events became a hallmark of its advertising strategy.

In 2017, when Priyanka Chopra made headlines with her striking dress at the Met Gala, Amul celebrated her debut on the global fashion stage with a dedicated ad. Similarly, after Joaquin Phoenix’s win at the 2020 Academy Awards, the Amul Girl was depicted treating him with butter, showcasing the brand’s quick wit and relevance.

Recognizing the Ayodhya case verdict in 2020, as the country celebrated the court’s decision to build Ram Mandir, Amul’s creative team didn’t miss the opportunity to mark the occasion. Through their ad, they reflected the sentiments of the nation and reinforced the brand’s ability to connect with its audience on a deeper level.

Sylvester daCunha’s visionary approach to advertising and his introduction of the Amul Girl played a pivotal role in shaping Amul’s brand identity. His marketing agency understood the power of storytelling and leveraging cultural moments to engage with consumers effectively. The Amul Girl has become an integral part of Indian popular culture, showcasing the brand’s ability to adapt, evolve, and remain relevant throughout the years.

Sylvester daCunha’s association with Amul marked a turning point in the brand’s advertising journey. Through his creative genius and the introduction of the iconic Amul Girl, daCunha propelled the brand to new heights of success. The Amul Girl’s presence in countless ad campaigns, capturing significant moments and personalities, has cemented Amul’s position as a brand that resonates deeply with the Indian audience. As we pay tribute to Sylvester daCunha’s invaluable contributions, we recognize his legacy and the enduring impact of Amul’s marketing campaigns on the Indian advertising landscape.

This post was originally published on: Apppl Combine

[advice4media]

10 Most Iconic PR Campaigns in India That Shaped Brand Success

Introduction

India has seen some of the most memorable and impactful PR campaigns, combining cultural insights, social issues, and relatable messaging. From big brands to government initiatives, these campaigns have not only boosted brand loyalty but also sparked meaningful conversations nationwide.

Here are some of the most famous PR campaigns in India that have had a significant impact:

Ariel’s “Share the Load” Campaign

Year: Launched in 2015, ongoing with variations

Objective: To address gender inequality in household chores

Approach: Ariel's ad asked a simple question, “Is laundry only a woman’s job?” and encouraged men to share household responsibilities, particularly laundry. This message resonated with Indian audiences and sparked social media conversations about gender roles, leading to its wide success.

Impact: The campaign not only boosted sales but also started a movement, with Ariel regularly revamping it to keep the message fresh.

Tata Tea’s “Jaago Re”

Year: First launched in 2007, with periodic revivals

Objective: To create social awareness and encourage civic responsibility

Approach: Tata Tea used the slogan “Jaago Re” (Wake up) to encourage Indians to take action on critical issues, including voting, corruption, and women's safety. By connecting its product to meaningful social causes, Tata Tea positioned itself as more than just a beverage brand.

Impact: The campaign resonated deeply with Indian citizens, resulting in increased brand loyalty and stronger social messaging.

Swachh Bharat Abhiyan (Clean India Mission)

Year: 2014

Objective: To promote cleanliness across India

Approach: The government launched the Swachh Bharat Abhiyan, appealing to every Indian citizen’s responsibility to contribute to a cleaner country. It became one of the largest cleanliness drives, with massive publicity through events, influencers, and a patriotic appeal.

Impact: The campaign increased awareness about sanitation and led to improvements in public and private spaces across India.

Amul’s Topical Ads

Year: Since the 1960s, ongoing

Objective: To engage consumers through witty, socially relevant ads

Approach: Amul uses its iconic mascot, the “Amul Girl,” in topical ads that comment humorously on current events. These ads are often tied to popular events, social issues, and politics, creating a fun, relatable connection with audiences.

Impact: Amul’s unique, consistent approach has cemented it as a household brand, with its topical ads eagerly awaited by consumers across generations.

Cadbury’s “Kuch Meetha Ho Jaaye” (Let’s Have Something Sweet)

Year: Launched in early 2000s

Objective: To shift chocolate consumption to everyday moments

Approach: The campaign positioned Cadbury Dairy Milk as an essential part of celebrations and everyday happiness. By linking chocolates with festive and family moments, Cadbury expanded its market from occasional treats to daily indulgences.

Impact: This iconic campaign redefined the Indian chocolate market, establishing Cadbury Dairy Milk as a staple for celebrations.

Nescafé’s “#ItAllStarts” Campaign

Year: 2014

Objective: To reposition Nescafé as a motivator for hard work and ambition

Approach: The campaign featured stories of people who face setbacks but remain resilient, like a struggling stand-up comedian. The relatable stories made Nescafé more than a coffee brand—it symbolized optimism and perseverance.

Impact: The campaign resonated with young Indians, positioning Nescafé as the go-to coffee for motivation and hard work.

Reliance Jio’s “Digital India” Push

Year: 2016

Objective: To make digital access affordable and widespread

Approach: Reliance Jio launched with free data offers, inviting millions to experience 4G data for free. Jio’s ad campaigns focused on connecting Indians, making the internet accessible, and empowering India’s digital journey.

Impact: This campaign disrupted the telecom market, leading to a digital revolution with affordable data plans and massive user growth.

Conclusion

These campaigns showcase the power of thoughtful storytelling and social connection. They’ve influenced consumer behaviour, raised awareness, and even brought about social change. As India’s market grows, future PR campaigns will continue to evolve, blending tradition with innovation to engage audiences in unique ways.

Contact Us

As a leading PR agency in Delhi NCR, we offer a full suite of services, including PR distribution, celebrity PR, media coverage, and print media advertising.

[franchise-discovery-blog]

Top 10 leading food & beverages franchise opportunities in India! 🥗🍔🍕

Looking to invest in the booming food & beverage industry? Explore the top 10 leading franchise opportunities in India! 🥗🍔🍕 Whether you want to open a café, restaurant, or a food chain, connect with the best brands and kickstart your entrepreneurial journey today! 🚀

Visit: franchisediscovery.in to know more

[mumbai-official]

@amul-unofficial how'd you get to tallahassee

[tnsfrbc]

Madurai District Cooperative Milk Producers Union Limited Recruitment 2024 | Tamilnadu Government Jobs 2024 OFFICIAL WEBSITE: https://aavin.tn.gov.in/

[livesanskrit]

Send from Sansgreet Android App. Sanskrit greetings app from team @livesanskrit .

It's the first Android app for sending @sanskrit greetings. Download app from https://livesanskrit.com/sansgreet

World Milk Day.

World Milk Day is an international day established by the Food and Agriculture Organization (FAO) of the United Nations to recognize the importance of milk as a global food. It has been observed on June 1 each year since 2001. The day is intended to provide an opportunity to bring attention to activities that are connected with the dairy sector.

#sansgreet #sanskritgreetings #greetingsinsanskrit #sanskritquotes #sanskritthoughts #emergingsanskrit #sanskrittrends #trendsinsanskrit #livesanskrit #sanskritlanguage #sanskritlove #sanskritdailyquotes #sanskritdailythoughts #sanskrit #resanskrit #worldmilkday #milkday #milk #drinkmilk #amul #milkshakes #amulya #fao #globalfood #milkcake #milktea #drinkmilkandstaystrong #june1 #celebratingsanskrit #goodhealth

[rokkzalm]

Holy Maiden Amul

4F4643 / E6B706 / F62C23 / DEE0E9 / 26D1F5

[newspatron]

Amul Products: Your Ultimate Guide to Deliciousness

Loved this Amul deep dive? What are your favorite Amul products? Share in the comments below! 👇

From villages to bustling cities, the name “Amul” evokes a sense of both deliciousness and national pride in India. Now, this iconic dairy brand is making waves beyond its home borders. The recent announcement of Amul’s fresh milk products launching in the United States marks a pivotal moment in its history – bringing the “Taste of India” to tables across the globe. Let’s delve into the inspiring…

[gheeamul]

Buy Authentic Amul Ghee Online - Order Now!

Buy authentic Amul Ghee online! Visit www.amulghee.com for premium quality ghee, perfect for enhancing your favorite recipes. Order now!

[prescientstrategist]

Amul – The Taste of India: A Branding Revolution from Anand, Gujarat

Cooperative Beginning

Amul is not just a brand; it’s a movement that represents the empowerment of Indian farmers and the democratization of the dairy industry. The remarkable journey of Amul began in 1946, when a small cooperative called Kaira District Cooperative Milk Producers’ Union Limited was formed in the Indian state of Gujarat. Its purpose was to eliminate the middlemen and ensure that the farmers received a fair price for their milk.

This small cooperative movement eventually blossomed into the Gujarat Cooperative Milk Marketing Federation (GCMMF) in 1973, which operates under the brand name Amul today. Amul’s success was built on understanding both the immediate needs of the farmers and the long-term goal of building a robust, farmer-centric enterprise.

Over the years, Amul has diversified its product offerings, consistently delivered quality, and stayed true to its roots, making it a household name in India. Its famed advertising campaigns have resonated with the masses and helped in building a strong brand and reputation.

The story of Amul is an inspiring tale of how a local cooperative transformed into a global brand by strategically balancing short-term and long-term objectives. This growth story offers valuable insights for entrepreneurs on the importance of core values, innovation, quality, and sustainable growth.

Takeaway 1: Community Engagement

Amul’s success story began with a strong focus on community collaboration. By working closely with farmers and understanding their needs, the company was able to create a sense of ownership and pride among its primary stakeholders. This approach not only fostered growth but laid a solid foundation for building a brand that resonated with the community. Entrepreneurs can learn that a brand built on relationships and trust within the community can thrive.

Quality Assurance

Amul focused on delivering consistent quality. By implementing the latest technology, they managed to provide fresh milk and dairy products that adhered to the highest quality standards.

Takeaway 2: Commitment to Quality

Amul’s unwavering commitment to quality became one of its defining traits. By emphasizing quality control and investing in technology, they earned the trust of millions of consumers. This trust translated into brand loyalty, ensuring sustained success. Entrepreneurs should realize that compromising on quality might result in short-term gains but can erode brand reputation in the long run.

Innovative Advertising and Branding Revolution

From the memorable “Utterly Butterly Delicious” slogan to the iconic Amul Girl, the company’s advertising strategies were innovative and appealing, creating a unique brand image.

Takeaway 3: Innovative Marketing Strategies

Amul’s advertising campaigns were groundbreaking in their creativity and impact. The unforgettable slogans and engaging visuals not only entertained but educated the public about their products. By continuously evolving its marketing strategies, Amul maintained a fresh and relevant brand image. Entrepreneurs must learn that marketing is not just about selling a product; it’s about telling a story and connecting with the audience on an emotional level.

Global Expansion and Adaptation

Amul adapted its product offerings to various markets, from traditional Indian sweets to Western dairy products. Their ability to cater to diverse tastes contributed to their international success.

Takeaway 4: Adaptation and Expansion

Amul’s global expansion was rooted in its ability to understand and adapt to different cultural tastes and preferences. They showcased the versatility of their products by catering to the local palate in different markets. Entrepreneurs aiming for global success must be sensitive to cultural differences and willing to innovate to meet the diverse needs of international customers.

Gist of the Story and Why It Matters

The Amul story is a remarkable tale of a cooperative’s transformation into a world-renowned brand. It underlines the importance of community engagement, quality assurance, innovative marketing, and global adaptation.

What Entrepreneurs Can Learn

Engage the Community: Building relationships with the community can create a solid foundation.

Quality Assurance: Maintain high quality to build trust and loyalty.

Innovate in Marketing: Creativity in marketing can make a brand unforgettable.

Adapt and Expand: Cater to different market needs for global success.

Amul’s journey from a small cooperative to a global brand provides insights and lessons for entrepreneurs aiming to build a strong brand and reputation.

As a business coach, I can help you harness these lessons to create your success story. Book a free strategy session with me today, and let’s start building your brand’s legacy.

[whispers-into-the-void]

jashn manataa 🕺🏽 sehat manaataa💪🏽

life ke maidan mein 🏟️ baazi maar jaataa 🏆

aage aage 👣 badhta hai india 🤝🏾

amul dooodh 🥛 peeta hai india❕

tell me im not the only one who jammed to the *amul doodh peeta hai india* ad??????