#Amul Ad

[just2bubbly]

panniiii pi lijiye bubblesssss....thak gye honge wickets dkh k....ab sky ka six dkh kr panni pijiye😌😌

I'm in bed and sukoon ke neend ke liye it's very imp for Sky to play.

"we will beg him here" moment bohot royal ho gaya 😭

[myso-calledlibrary]

https://amul.com/m/amul-hits

[linesandlattes]

tell me im not the only one who jammed to the *amul doodh peeta hai india* ad??????

[evilkaeya]

delico’s nursery and all the names in it belong on five minute long indian tv ads spoken in english with a hindi accent. maybe theyre advertising chocolate. why is the guy’s name dino classico

NO FR WHY IS BRO CALLED DALI DELICO 😭😭 ARE YOU AMUL GIRL'S COUSIN OR SOMETHING

[glacialheart]

my favorite ad has to be the amul one though

[mystifiedmess]

hey ash xD

4, 8, 18 and 25 for the ask game

heyyy abiii 

4. favourite dish specific for your country?

oh so okay, theres a lot of them tbh that i love- kheer, chole bhature, dosas, love all the chutneys (there are so many of em and each one more whack combos that somehow work -my mom recently made an amla/gooseberry/ and coconut that has now become my fav way to have amla) but my favourite dish specific to my country, and esp culture has to be 

litti chokha- its this bihari dish thats made of two segments litti- doughballs with roasted chana(chickpea) filling aka sattu with a thousand other things added that i can never fully get, just know they taste delish  

and chokha which is baigan ka bharta (brinjal bharta) 

there are so many side pairings to it but the base is imo this and its pretty yum and unique on flavor pallet 

8. do you get confused with other nationalities? if so, which ones and by whom?

i feel like, i’m not online enough  to talk to people that they can imo even get the wrong nationality idea and despite my idk why in the middle of 2022 ways to text like a brit with babes, mate and all the xx. the most i’ll feel like i have seen is browns getting confused for each other countries. so many times i have seen something that i think is for indian and then realize its pakistani/bangladeshi/ nepali scene.

which makes all this hostility online so much more dumb when you think about it.

18. do you speak with a dialect of your native language?

ooof so like, my native language is sorta hindi, its complicated cos younger generation pretty much uses hindi 80% of the time and even my parents wil unless back in home state prefer speaking hindi, mom prefers it there also. but then there is this another language that dadi/ nani an all do speak that i can understand but not really speak i can try but it doesn’t feel good enough so maybe? idk is the answer. if we take hindi then yes but thats kinda cheating soo uhh i’ll let you be the judge

25. would you like to come from another place, be born in another country?

finally asking the hard hitting questions huh abi

the clusturfuck of emotions this country gives me is a case study in making or a visit to therapist couch whichever comes first 

while you definitely know that india is not the best, you still feel for it like i want to it do better so i’m not dissapointed in it. like every indian mom even i’m like you better pick up after yourself india. i also still randomly play ae mere watan ke logo and get emo about it around 15 august 

i’m also very weirdly nitpicky about other countries. like won’t find my fav street food level nitpicky but then job opprtunities is something i cant overlook so theres that 

also 5 paragh’s in i realised that i read this q wrong so uhh like answer to that is actually no i would like to be born in a better india but this diversity, this crazyness is something that i love about this country so much. 

coming from delhi, i love that to be the girl who swears like a sailor at anyone but then will see someone in need of help and be like yeah sure.

the catty gossip aunties who will show their nice side once every blue moon and you’ll remeber shit i can’t completely hate them 

the paani pilana culture, food as love language and all the scoldingd that hold the love, the incredible culture that is just so rich that i don;,’t understand yours and you dont understand mine but thats okay cause the amul add is still universal. 

its that india i cannt part with  

[artsystudiofinds]

One more new collection added in my @Etsy store. Hand crafted 'Eye of Horus' silver necklace featuring cosmic moldavite in the center. These ancient symbols are still relevant today and great tool for spiritual growth and healing journey. Enjoy this protection amulet made with love and care.

For more information, please follow the link below. Thank you.

@artsystudiofinds

[ujaglobaladvisory]

Dairy Industry in India - UJA Market Report

India is the world’s largest milk producer

24% contribution to global milk production

India’s milk processing capacity is 126 million liters per day

For a decade, the country’s milk industry has been growing at a CAGR of 5.8%

Milk production in India registered more than 50% increase during the last ten years

Globally, India exported 67,572 million tons of dairy products during the year 2022–2023

80 million people are employed in the dairy sector

The industry contributes 5% to the national economy

Per capita availability of milk is 459 grams per day

Overview: Dairy Sector in India

The top5 milk producing States are Uttar Pradesh, Rajasthan, Madhya Pradesh, Gujarat, and Andhra Pradesh. They together contribute around 53% of total milk production in the country.

The average yield per animal per day for exotic/crossbred is 8.55 Kg/day/Animal and for indigenous/non-descript is 3.44 Kg/day/Animal.

Milk production from exotic/crossbred cattle has increased by 3.75% and Indigenous/ non-descript cattle have increased by 2.63% as compared to the previous year.

The top13 states together contribute around 92% of total milk production in the country

India produced nearly 50% more milk than the US and more than three times as much as China.

The top5 milk producing States are Uttar Pradesh, Rajasthan, Madhya Pradesh, Gujarat, and Andhra Pradesh. They together contribute around 53% of total milk production in the country.

The average yield per animal per day for exotic/crossbred is 8.55 Kg/day/Animal and for indigenous/non-descript is 3.44 Kg/day/Animal.

Milk production from exotic/crossbred cattle has increased by 3.75% and Indigenous/ non-descript cattle have increased by 2.63% as compared to the previous year.

The top13 states together contribute around 92% of total milk production in the country

India produced close to 50% more milk than the US and more than three times as much as China.

India’s Dairy Industry Flow

The Indian dairy sector is divided into the organized and unorganized segments:

Unorganized segment consists of traditional milkmen, vendors, and self-consumption at home

Organized segment consists of cooperatives and private dairies

Indian dairy sector is dominated by an unorganized sector, selling 64% of the marketable surplus

Around 36% of the marketable milk is processed by the organized sector, with cooperatives & Government dairies, and private players contributing 50% each

Amul, the brand of Gujarat Coop Milk Marketing Federation (GCMMF) is the largest dairy co-operative and the largest organized player in India

It is the 9th largest dairy player in the world. It aims to be amongst the top 3 dairy players in the world. Amul plans to add 40–60 value-added products in the next 2 years.

Government & Milk Producers Initiatives

The governmentof India set up a 15,000 Cr fund for offering financial support to set up new units or expand existing units in areas of dairy processing & related value addition infrastructure, meat processing & related value addition infrastructure, and Animal Feed Plants. The benefits available are:

3% interest subvention on loans

2-year moratorium with 6-year repayment period

INR 750 Cr credit guarantee

The Rashtriya Gokul Mission has been extended till 2026 with an The INR 2,400 Cr commitment to boost productivity and milk output, making dairying more profitable for farmers.

50% Capital subsidy up to INR 2 Cr to eligible entrepreneurs, individuals, FPOs / FCOs, SHGs, JLGs, and Section 8 companies for the establishment of breed multiplication farms

Accelerated breed improvement program under the component subsidy of INR 5,000 for IVF pregnancy

National Program for Dairy Development (NPDD) scheme aims to enhance the quality of milk and milk products and increase the share of organized milk procurement, processing, value addition, and marketing. The scheme has two components:

Component ‘A’ focuses on creating/strengthening infrastructure for quality milk testing equipment as well as primary chilling facilities for State Cooperative Dairy Federations/ District Cooperative Milk Producers’ Union/SHG-run private dairy/Milk Producer Companies/Farmer Producer Organizations. The scheme will be implemented across the country for the period of five years from 2021–22 to 2025–26.

Component ‘B’ (Dairying Through Cooperatives) provides financial assistance from the Japan International Cooperation Agency (JICA) as per the project agreement already signed with them. It is an externally aided project, envisaged to be implemented during the period from 2021–22 to 2025–26 on a pilot basis in Uttar Pradesh and Bihar

In September 2023, AMUL had opened its 85th branch in Kutch, Gujarat. This new branch ensures the distribution of the entire range of Amul’s dairy products

In March 2024, Mother Dairy announced that it would invest INR 650 crore to set up two new plants for the processing of milk. The company will also invest INR 100 crore to expand the capacities

In December 2023, Karnataka Milk Federation (KMF) announced that the Company will start buffalo milk sales from December 21 in the country.

Want to know more info, click here https://uja.in/blog/market-reports/dairy-industry-in-india/

[tamanna31]

Worldwide Silicone Market 2024- Strategy Resources, Manufacturers, Supply and Forecasts 2030

Silicone Industry Overview

The global silicone market size was estimated at USD 21.33 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 6.0% from 2024 to 2030. Growing demand for silicone in various end-use industries including personal care, consumer goods, industrial processes, and construction is expected to drive market growth. The U.S. silicone industry is expected to perform moderately owing to limited opportunities by market maturity of both manufacturing industries in general and use of silicones. However, continuous product innovation and ongoing technological developments are expected to promote application of silicone in emerging markets.

Emerging applications include electric vehicles (EVs) and health & personal care, which, in turn, are expected to fuel market growth over the forecast period. Moreover, suppliers continue to gain market share through value-added product development and by creating inroads into applications that conventionally use other materials.

Gather more insights about the market drivers, restrains and growth of the Silicone Market

Silicone is widely used in the construction industry owing to weather resistant, highly stable, and inert & high-water repellent properties. It is used in conjugation with several materials such as marble, glass, concrete, aluminum, steel, and polymers, which find application in residential and commercial constructions. In addition, they are also used in construction of roads, bridges, pipelines, oil rigs, and industrial units. Rising population, increasing urbanization, and rapid industrial growth have resulted in a growing need for construction and infrastructure development globally.

The silicone industry is expected to grow owing to increasing application scope of silicone in various end-use industries. Across electronics industry, silicone is used in a broad range of electronic applications such as for protecting insulators from salt air damage, moisture-proofing of boards, modification of semiconductor encapsulating materials, and protecting ends of heating element wires in printed circuit boards (PCBs), semiconductors, and electronic control units (ECUs), LED devices, and others.

Browse through Grand View Research's Plastics, Polymers & Resins Industry Research Reports.

The global cenospheres market size was estimated at USD 592.32 million in 2023 and is projected to grow at a CAGR of 12.1% from 2024 to 2030. 

The global curing agent market size was estimated at USD 6.62 billion in 2023 growing at a CAGR of 6.3% from 2024 to 2030.

Key Companies & Market Share Insights

Global silicone industry is significantly fragmented in nature with the presence of big manufacturing players globally. Market players compete mainly on the basis of technology used for production of silicone and quality of products. Key market players are inclined towards adopting marketing strategies such as mergers & acquisitions, new and innovative products along with production capacity expansions are some of popular strategies adopted by a majority of the market players operating in the global silicone market.

In September 2023, Wacker Chemie AG, a silicone manufacturer, announced the expansion of their silicone production capacities in China with an investment of USD 160.34 million (EUR 150 million). The facility will be capable of manufacturing silicone fluids, silicone emulsions, and silicone elastomer gels. 

Key Silicone Companies:

Elkay Chemicals Pvt. Ltd.

Supreme Silicones

Shin-Etsu Chemical Co., Ltd.

Silchem Inc.

Silteq Ltd

Amul Polymers

Wacker Chemie AG

Specialty Silicone Products, Inc.

Illinois Tool Works Inc.

Evonik Industries AG

Hutchinson

Kemira Oyj

Dow Inc.

Nano Tech Chemical Brothers Private Limited

Elkem ASA

Order a free sample PDF of the Silicone Market Study, published by Grand View Research.

[the-taggerrr]

I stole @non-tyrannical-usa's list lol

@official-denmark @denmark-forreal @denmark-official @denmaklandia-official (@actually-danish-denmark (@official-hongkong @officlal-ireland @definitelytherepublicofireland @actually-literally-ireland @forever-scotland @totally-france (@france-unofficial (@russia- totallyofficial@germany-official @totally-germany @genuinely-germany (@definitely-britain (@definitely-canada @official-new-zealand @nihonkkuu (@india-oficial @yugoslavia- official (@wales-official @the-offical-roman-empire @the-official-italy, (@guatemala-official @totally-italy @the-principality-of-sealand @definitely-brasil @holy-roman-empire-revived @spain-unofficial @very-real-australia @antiquitian-empire (@literally-luxembourg @100-percent-real- official-malta @definitely-totally-croatia @republic-of-philippines @totallyjapan (@therealrepublicofkorea @pakistan-official @i-am- poland (@kingdom-of-asgardia-real @very-much-mexico (@republic-of-molossia (@the-kingdom-of- norway a@sweden-official (@non-tyrannical-usa @the-entire-country-of-sweden @greenland-offical @michigan-is- cool-trust-me (@the-state-of-michigan @state-Of-Ohio -official (@cape-breton-island-itself @state-of-florida- official (@state-of-connecticut-official @the-us-navy-offical @the-us-navy @the-real-illinois (@the-state-of-georgia-oficial (@the- official-goose-god @utah-offical @mhm-wisconsin @rejasthanofficial @stateofuttarpradeshindiaofficial (@the-only-ontario @actually-alberta @newjersey-officlal @new-york-for-real @definitely-indiana @the-province-of-nova-scotia-real (@femboy-state-of-florida-official (@the-republic-of-texas (@new- hampshire-real @unofficial-illinois @newhampshireofficial (@saskatchewan-real @quebec-official @texas-real (@rhode-island-real @we-are-not-the-feds @totally-texas @telangana-official @sovereign-state-of-alaska @tamil-nadu-official @west-bengal-official @this-is-goa (@totally-oregon (@buffalony- official @maharashtra-officlal @gujarat-official @axom-miss @karnatakaofficial (@canadian-tire-real @tamilnadu-official @bihar-official (@mumbai-official @newhampshireunofficial (@officially-gay-a @definitely-north-america (@antarcitica-official (@official-the-pacific- 9cean (@the-real-atlantic-ocean @nigerianaspecforces @communist-usa -real @bangladesh-official (@hyderabad-unofficial (@delhi-the-capital (@thestateoflouisiana @amul-unofficial @ohio-thestate @maryland-officially (@definitely-the-real-belgium (@the-united-state @literally-the-first-state @true-blue-straya @official-sc @Workplacefire @totally-romania @indiana-for-real@kansas-official

I’m only adding people who asked to be added, sorry!

[mysearchintent5]

Uncovering the Enticing Marketing Strategy of Amul

Amul, India's leading dairy brand, has developed a marketing strategy that is as iconic as its products. Founded in 1946, Amul's success is not just a result of its quality dairy products but also its clever and impactful marketing strategies. Here’s a closer look at how Amul has crafted its marketing strategy to stay at the forefront of the dairy industry.

1. The Amul Girl: A Cultural Icon

One of the most distinctive elements of Amul’s marketing strategy is its use of the Amul Girl. Introduced in 1966, the Amul Girl is a cartoon character who appears in print advertisements, often with witty, topical commentary Marketing strategy of amul on current events. This mascot has become a beloved figure in Indian advertising, creating a unique brand identity that resonates with the public. The Amul Girl's relevance and humor keep the brand at the forefront of consumers' minds, reinforcing its image as both modern and approachable.

2. Topical Advertisements: Staying Relevant

Amul’s advertisements are famous for their timely and topical content. By commenting on current events, trends, and issues, Amul creates a sense of immediacy and relevance. Whether it's a political event, a sports milestone, or a cultural phenomenon, Amul's ads are quick to capture Marketing tips the essence of the moment. This strategy not only engages viewers but also ensures that Amul remains relevant in an ever-changing media landscape.

3. Emphasis on Quality and Trust

Amul has built a reputation for high-quality products, and its marketing strategy heavily emphasizes this. The brand consistently highlights its commitment to quality, freshness, and purity in its communications. By focusing on the trust consumers place in its products, Amul reinforces its position as a reliable choice for dairy needs. This emphasis on quality is not just about the product but also about the integrity of the brand.

4. Innovative Campaigns and Collaborations

Amul is known for its innovative campaigns and strategic collaborations. The brand frequently engages in creative campaigns that resonate with different demographics. For example, Amul has partnered with various celebrities, sports figures, and events to expand its reach and appeal. These collaborations not only boost the brand's visibility but also create a positive association with the product.

5. Social Media Engagement

In recent years, Amul has embraced digital platforms to further its marketing efforts. Social media has become a key component of its strategy, allowing the brand to interact with consumers directly and in real-time. By using platforms like Twitter, Instagram, and Facebook, Amul can share its latest advertisements, respond to consumer queries, and participate in trending conversations. This digital engagement helps in maintaining a modern and relatable brand image.

[mysearchintent3]

Uncovering the Enticing Marketing Strategy of Amul

Amul, a leading dairy brand in India, has crafted an ingenious marketing strategy that has established it as a household name and a symbol of quality and trust. Its success lies in several key elements that intertwine to create a compelling brand presence.

**1. Brand Identity and Consistency

Amul’s brand identity is built around its mascot, the "Amul Girl," who appears in witty and topical advertisements. This mascot has become iconic, representing the brand’s playful and relatable nature. The consistency in using the Amul Girl across various campaigns has strengthened brand recall and loyalty.

**2. Topical Advertising

Amul’s advertising strategy involves leveraging current events and trends. The brand’s ads often address political, social, and cultural topics with humor and satire. This approach not only makes the advertisements engaging but also ensures that Amul stays relevant and in the public’s eye. By tapping into the zeitgeist, Amul’s ads resonate with a broad audience and generate discussions.

**3. Quality and Affordability

Amul has established a reputation for delivering high-quality dairy products at affordable Marketing strategy of amul prices. The brand’s commitment to maintaining stringent quality standards while keeping prices competitive has helped it build a loyal customer base. This balance between quality and cost-effectiveness is a cornerstone of Amul’s market strategy.

**4. Innovative Product Range

Amul continually expands its product line to cater to evolving consumer preferences. From traditional dairy products like milk and butter to newer marketing tips offerings such as ice creams and cheese, Amul ensures that its product range remains diverse and innovative. This adaptability helps the brand stay relevant in a dynamic market.

**5. Extensive Distribution Network

Amul’s extensive distribution network ensures that its products are available across urban and rural areas alike. The brand’s ability to reach remote locations through a well-established supply chain has been a significant factor in its widespread popularity. This extensive reach ensures that Amul products are accessible to a large segment of the population.

**6. Cooperative Model

Amul operates on a cooperative model, which involves local dairy farmers in the supply chain. This model not only supports the livelihoods of farmers but also ensures a steady supply of high-quality milk. The cooperative approach is integral to Amul’s success, as it fosters trust and reliability within the supply chain.

Conclusion

Amul’s marketing strategy is a masterclass in brand management. By combining a strong brand identity, topical advertising, a focus on quality and affordability, an innovative product range, an extensive distribution network, a cooperative model, community engagement, and a robust digital presence, Amul has crafted a strategy that not only sustains its market position but also endears it to consumers across India.

[nkdlibrary-blog]

The most iconic marketing campaign by an India brand - Amul.

Amul’s "The Taste of India" Campaign: A Journey Through Iconic Marketing

The well-known dairy brand in India, Amul, has a reputation for producing high-quality dairy products as well as creative and effective advertising campaigns. The "The Taste of India" campaign is one of Amul's many noteworthy and successful initiatives, demonstrating the company's inventiveness, humor, and cultural significance.

The Campaign "The Taste of India" Begins With the founding of its advertising firm, DaCunha Communications, Amul embarked on its legendary advertising adventure in 1966. The first campaign used the Amul girl, a plump, happy mascot with a polka-dotted frock and a clever one-liner that made fun of current affairs, social concerns, and cultural phenomena. The agency was well-known for its clever and eye-catching commercials.

Important Campaign Components :

1. Smart and Relevant Messages Amul's campaign is notable for its ability to keep current by incorporating news stories into its commercials. Every advertisement uses a pun or a humorous spin on the current issue to draw in viewers of all ages. 2. Steady Branding Amul has been consistently promoting its products for more than 50 years. With her charming charisma and witty wordplay, the Amul lady has become a staple of Indian media, representing the brand's dedication to freshness and excellence. 3. Cultural Correspondence The campaign depicts Indian culture, values, and aspirations in addition to advertising the company's products. The varied Indian population responds well to Amul's advertisements, which celebrate holidays, pay tribute to accomplishments, or make social commentary.

Impact and Reach:

1. Extensive Reach and Popularity

The campaign’s popularity extends beyond print media to digital platforms and social media channels, where fans eagerly await each new advertisement. The ads have become collectors’ items, cherished for their artistic value and insightful commentary.

2. Recognition and Awards

Amul’s advertising campaigns have garnered numerous accolades, including awards from advertising bodies and recognition for their contribution to Indian advertising and marketing.

Enduring Legacy:

1. Cultural Icon

The Amul girl is not just a mascot but a cultural icon who reflects the pulse of the nation. Her presence in everyday conversations and her ability to adapt to changing times have ensured the campaign’s relevance across generations.

2. Brand Loyalty and Market Leadership

The "The Taste of India" campaign has contributed significantly to Amul’s brand equity and market leadership in the dairy segment. It has reinforced consumer trust and loyalty, making Amul a household name synonymous with quality and reliability.

Conclusion

Amul’s "The Taste of India" campaign is more than just advertising; it is a reflection of India’s socio-cultural landscape. Through creativity, humor, and timely messaging, Amul has not only promoted its products but also fostered a deep connection with consumers. As the campaign continues to evolve, Amul remains a shining example of effective and enduring marketing in the Indian market.

[gingermedia]

Top 10 Iconic Newspaper Ads in Mumbai’s History

Mumbai Newspaper Advertisement has always been a dynamic and influential medium, shaping public opinion and consumer behavior. Over the decades, various ads have left an indelible mark on the city’s cultural and commercial landscape. This article highlights the top 10 iconic newspaper ads in Mumbai’s history, showcasing the creativity and impact of offline advertising agencies.

1. Amul Butter Campaign (1966)

The Amul Butter campaign, with its witty and topical ads, has become synonymous with clever wordplay and social commentary. These ads, often featuring the Amul girl, have captivated readers with their humor and relevance, making them a staple in Mumbai's newspapers for decades.

2. Times of India’s “A Day in the Life of India” (1997)

This full-page ad by the Times of India depicted a day in the life of Mumbai, highlighting the city’s vibrancy and diversity. It celebrated the everyday heroes of the city, creating a strong emotional connection with readers and boosting the newspaper’s popularity.

3. Hindustan Unilever’s Lifebuoy Soap (1930s)

Lifebuoy’s “You’ll need Lifebuoy to beat that BO” campaign was one of the earliest and most memorable newspaper ads in Mumbai. It effectively communicated the importance of hygiene and established Lifebuoy as a household name.

4. Godrej Locks “Tough as Ever” (1980s)

Godrej Locks ran a series of ads emphasizing the strength and reliability of their locks. These ads featured striking visuals and strong messages, reinforcing the brand’s reputation for security and durability.

5. Tata Steel “We also make steel” (1990s)

Tata Steel’s iconic ad highlighted the company’s commitment to social causes alongside their industrial prowess. It was a powerful statement that resonated with the values of Mumbai’s citizens, enhancing the brand’s image.

6. Cadbury Dairy Milk “Kuch Meetha Ho Jaaye” (2004)

This campaign, which began with newspaper ads, tapped into the cultural sentiment of celebrating moments with sweets. It effectively used emotional appeal to associate Dairy Milk with happiness and celebration.

7. Raymond “The Complete Man” (1992)

Raymond’s ads featuring “The Complete Man” became an aspirational symbol for men in Mumbai. The campaign’s sophisticated imagery and messaging positioned Raymond as a premium brand in the minds of consumers.

8. Bajaj Auto “Hamara Bajaj” (1989)

The “Hamara Bajaj” campaign struck a chord with the Indian middle class, portraying Bajaj scooters as a symbol of Indian pride and reliability. The newspaper ads played a crucial role in reinforcing this message.

9. Asian Paints “Har Ghar Kuch Kehta Hai” (1990s)

Asian Paints’ campaign celebrated the unique stories of Indian homes, using evocative imagery and storytelling. The ads created a strong emotional connection with readers, enhancing the brand’s appeal.

10. LIC “Zindagi Ke Saath Bhi, Zindagi Ke Baad Bhi” (2000s)

LIC’s newspaper ads have consistently highlighted the importance of life insurance with powerful and relatable messages. This campaign reinforced the trust and reliability associated with LIC, making it a household name.

Conclusion These iconic ads have not only shaped the landscape of Mumbai Newspaper Advertisement but also demonstrated the power of effective communication. Offline advertising agencies have played a crucial role in crafting these memorable campaigns, blending creativity with strategic insight. As the city continues to evolve, so too will its newspaper advertising, continually adapting to new trends while maintaining the essence of its rich heritage

[sanketcommunications]

Your Guru Mantra - 4 Rules for Crafting Successful TV Commercials

Memorable ads bloom with creativity, ideas, apt techniques, and proper execution. This applies to every medium—print, television, radio, or online. When it comes to television, the best ingredients that add flavor to every commercial are audio and video. Makers need to be highly creative and smart enough to capture the essence of their brand in their commercials. Here, we present a set of rules that will guide you in making a successful TV commercial that will be remembered for ages to come.

Crafting Appealing Visuals

A brand's identity is its greatest backbone. A successful television commercial captures the essence of the ad and etches it into the minds of viewers. Therefore, each frame should encapsulate your brand's essence. Do not forget to incorporate every visual element, such as your logo and tagline that defines your brand.

Enhance Your Reach

While every medium of advertising has its pros and cons, television has bonus points. Television transcends borders, reaching diverse audiences worldwide. Make sure your TV commercial reaches an audience far beyond your initial target. Your ad should expand your reach, and your message should resonate with a diverse spectrum of viewers.

Weaving Compelling Narratives

What makes an ad relatable? Is it just the visuals, catchy jingles, and messages? There's a lot more to it! A good storyline is always a secret ingredient in making an ad memorable. Just like a good movie, an ad thrives on a compelling storyline. Adding emotion to your commercial narrative induces relatability and memorability, urging your audience to connect with your product on a deeper level.

The Power of Iconic Mascots

An iconic mascot is the face of a brand that has the potential to capture the hearts and minds of people. Take, for instance, the beloved Amul girl, an enduring symbol synonymous with the brand. Incorporating a mascot ensures instant brand recognition and recall.

Exemplary TV Commercials: Always Ahead of Time

As we conclude our exclusive list of rules, we present a list of successful TV ads that have left indelible marks on our memory.

Nirma

The iconic jingle "Doodh si safedi Nirma Se Aayi" instantly hits us with nostalgia. The message was kept simple and to the point. “Sabki Pasand Nirma” became popular in several households. This timeless ad, with its catchy tune and vivid visuals, epitomizes the essence of effective advertising. Remember how we casually sang the jingle with our friends and laughed over it?

Amul

With the tagline "The Taste of India," Amul's commercials are a testament to creativity in the world of advertising. Each ad seamlessly blends visual elements with emotions that profoundly touch every viewer's heart. Remember the times when the ad flashed on our TV screens, with a bunch of people singing in unison, "Amul Doodh Peeta Hai India!" It brought instant smile to our face. Be it any product, Amul used enticing visuals, such as milk splashing all over, little children smiling at the camera and licking milky mustaches, etc. proving its brilliance in the art of making TV commercials.

Coca-Cola

"Ummeedon wali dhoop, sunshine wali aasha" - a melody that resonated with joy and optimism. Every Coca-Cola ad promotes happiness as people in the visual open bottles and take a sip! During the hottest summer days, just an ad for Coca-Cola could quench our thirst! Such was, and continues to be, the USP of the brand.

Mountain Dew

Mountain Dew commercials are an absolute cinematic spectacle. From superstar endorsements to breathtaking visuals, each ad captivates audience worldwide, setting a new benchmark for creativity. Every time you watch its ad, you feel a gush of excitement!

To sum up, every top ad agency needs to have a knack for making good ads and setting the bar high for others. Are you planning to make a TV commercial? Follow these simple steps as your Guru Mantra, and you are sure to achieve grand success and more consumers.

For more please visit:

[break-time-blogs]

$17B Adtech Lawsuit Against Google Proceeds

June 6, 2024

The recent ruling by London’s Competition Appeal Tribunal (CAT) to allow the $17 billion UK ad tech lawsuit against Google to proceed marks a significant development in the ongoing legal scrutiny of the search giant’s business practices. The lawsuit, filed by Ad Tech Collective Action on behalf of UK-based publishers, alleges that Google has abused its dominance in the online advertising market, leading to financial losses for publishers.

Google’s parent company, Alphabet, faces a substantial lawsuit, with the CAT certifying the case to proceed toward a trial, likely to occur after 2025. Despite Google’s strong rejection of the allegations and its attempts to block the case by arguing its incoherence, the CAT’s decision underscores the relatively low threshold for certifying collective proceedings in the UK, akin to class action suits in the US.

This legal action adds to the broader regulatory scrutiny Google’s ad tech business faces, with ongoing investigations by Britain’s Competition and Markets Authority and the European Commission. Additionally, Google is confronted with anti-competitive conduct lawsuits in the US, further underscoring the global implications of the company’s market dominance.

The CAT’s decision to advance this lawsuit against Google aligns with its recent actions targeting other tech giants like Facebook’s Meta and Apple, reflecting a trend of increased legal oversight of big tech companies. Google’s assertion of pro-competitive impact in the ad tech industry contrasts with the allegations made against it, setting the stage for a prolonged legal battle that could have far-reaching implications for the online advertising market.Tagged Google Adtech Lawsuit

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