#Video Engagement Metrics
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Leveraging Video Content for Small Business Growth
Are you a small business owner in Australia finding it hard to stand out online? Video content could be the answer. It’s a powerful tool that helps businesses of all sizes connect with their audience and drive traffic to their sites. Video offers an immersive experience that grabs your customers’ attention. It lets you show off your products and share your brand story. This way, you can build a…
#Content Creation Tips#Digital Marketing Trends#Online Branding Strategies#Small Business Growth#Video Engagement Metrics#Video Marketing Strategies#Video Production Techniques#Video SEO Tactics#Visual Content Marketing
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Unlocking Video Engagement: Essential Metrics to Monitor for Optimal Performance
Enhance your video strategy with these key metrics for monitoring engagement. Discover insights into viewer behavior, optimize content, and drive audience interaction. Stay ahead in the competitive digital landscape by tracking crucial performance indicators.
Visit https://pangolinmarketing.com/video-marketing-for-saas-product/
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How Content Marketing Works?
Introduction:
Content creation & marketing has been a core part of Marketing for a long time. But what many people get wrong when creating a content marketing strategy is Storytelling!
Storytelling can be the difference between marketing that is impactful and something which is just another Ad on social media.
Needless to say, storytelling is not the only thing that is important for content marketing, there are many things that one has to determine when creating their content marketing strategy. Target audience, brand voice, consistency, quality, brand colours, type of content etc. In this article we’ll look at the needs & ways to create a content marketing strategy that works best for your brand & business.
Why do you need Content Marketing?
Content Marketing is the process of creating & distributing various types of content like videos, articles, social media posts, blogs etc. to attract the attention of your target audience, spread awareness about your brand & convert the same audience into loyal customers.
Content marketing has been around since old times. From the town crier selling newspapers in the city square to the pop-up ads that you see after visiting a website. The most visible difference is the priority given to the way we market our content today.
Research shows that businesses with blogs get 67% more leads & 67% marketers claim to have seen an increase in leads due to B2B content marketing.
With the current algorithms of social media platforms which pushes short video content, Instagram reels & Youtube shorts have shown to be nearly 88% more effective when included in content marketing plans.
Benefits of Content Marketing:
Online Visibility
Better Lead Generation
Customer Loyalty
Creating a Content Strategy from Scratch
To be able to take full advantage of content marketing one needs to prepare a well researched strategy. A usual content marketing strategy consists of the following:
Goals & KPIs
Determining Target Audience
Content Research & Type
Distribution Channels
Re-evaluation & Optimizations
SEO’s role in Content Marketing
SEO or Search Engine Optimisation is the king of marketing your content organically to your target audience. Thus, it is imperative to optimise your content as per the latest SEO standards set by search engines like google chrome, firefox etc.
It is also important to make sure that you:
Avoid keyword stuffing
Use relevant & specific keywords
Optimise meta-tags & description properly
Content Marketing using A.I
Content Marketing is no exception to this, with A.I you can boost your work efficiency in many stages of your plan, such as:
Automated Creation
Personalisation
Predictive Analysis
Evaluation & Measuring your Success
Understand that marketing is a never-ending process. This is because the factors that drive the market & the customers are always changing. Thus, making it detrimental to your content marketing efforts.
Measure your content’s marketing effectiveness by:
Tracking Engagement Metrics
Monitoring Website Traffic
Lead Generation
Social Shares
SEO Performance
#contentmarketing#content marketing strategy#digital content marketing#content creation services#B2B content marketing#social media content marketing#content marketing tools#content marketing trends#content distribution#what is content marketing#content marketing examples#content marketing for SEO#content optimization#SEO content creation#content marketing keywords#blog content marketing#video content marketing#email content marketing#infographic content marketing#long-form content#interactive content marketing#content marketing ROI#content engagement metrics#organic content growth#traffic through content marketing#lead generation through content#content marketing for small businesses#content marketing for e-commerce#healthcare content marketing#SaaS content marketing
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Supercharge Your YouTube Channel with VidIQ!
Unlocking YouTube success is within reach with vid IQ, the ultimate analytics and optimization tool designed for creators at any stage. This video dives into how vid IQ can supercharge our channels by enhancing keyword research, competitor analysis, and video performance insights. Whether we’re aspiring YouTubers or established creators, vid IQ offers features that help us optimize titles, descriptions, tags, and even thumbnails to boost engagement. With real-time statistics and trend alerts keeping us informed about what’s hot in our niche, it’s time to leverage these powerful tools for growth!
#VidIQ #YouTubeSuccess
#youtube#vid IQ#Neturbiz#YouTube growth#video optimization#keyword research#YouTube analytics#content strategy#video SEO#YouTube marketing#competitor analysis#thumbnail optimization#audience engagement#social media sharing#channel audit#real-time statistics#trend alerts#bulk editing#video performance#YouTube tips#creator tools#engagement metrics#video strategy#YouTube success#aspiring YouTubers#established creators#digital marketing#video promotion#content creators#YouTube insights
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Tips to Create Compelling Videos for a Microlearning Lesson
In the age of digital learning, creating compelling videos for microlearning lessons is an essential skill for educators, trainers, and content creators. Microlearning, which involves delivering educational content in small, focused segments, is particularly well-suited to video format. Videos can enhance engagement, improve retention, and provide a versatile medium for conveying information. Here are some detailed tips to help you create impactful microlearning videos.
1. Understand Your Audience
Before you begin creating a video, it's crucial to understand who your audience is. Consider their age, educational background, professional experience, and learning preferences. Tailoring your content to meet the specific needs and preferences of your audience will make your videos more engaging and effective. For instance, younger audiences might prefer fast-paced, visually dynamic content, while professionals might appreciate a more structured and information-dense approach.
2. Define Clear Learning Objectives
Every microlearning video should have a clear and concise learning objective. What do you want your audience to learn or achieve by the end of the video? Defining this objective will help you stay focused and ensure that your content is relevant and purposeful. Clear objectives also help learners understand the value of the lesson and what they can expect to gain.
3. Keep It Short and Focused
Microlearning is all about brevity and focus. Aim to keep your videos between 2 to 5 minutes in length. This duration is long enough to cover a specific topic or concept thoroughly, yet short enough to maintain the learner's attention. Break down complex subjects into smaller, digestible chunks to fit the microlearning format. For example, if you're teaching a software tool, create separate videos for each feature rather than one long, comprehensive tutorial.
4. Engage with Storytelling
Storytelling is a powerful tool to make your videos more engaging and relatable. Begin with a scenario or problem that resonates with your audience, then guide them through the learning process as they solve the problem. This narrative approach helps to contextualize the information and makes it more memorable. For instance, a microlearning video on conflict resolution could start with a workplace dispute and demonstrate step-by-step how to address it effectively.
5. Use High-Quality Visuals and Audio
The quality of your visuals and audio can significantly impact the effectiveness of your video. Use high-resolution images and video clips, and ensure that your audio is clear and free from background noise. Invest in a good microphone and consider using background music sparingly to enhance the viewing experience without overwhelming the content. High production quality helps to establish credibility and keeps learners engaged.
6. Incorporate Interactive Elements
Interactive elements such as quizzes, polls, and clickable links can make your videos more engaging and help reinforce learning. These elements encourage active participation and provide immediate feedback, which can improve retention. For example, you could insert a quiz question midway through the video to test understanding before moving on to the next segment.
7. Leverage Animation and Graphics
Animations and graphics can simplify complex concepts and make your content more engaging. Use animations to illustrate processes, demonstrate ideas, or bring abstract concepts to life. Infographics and diagrams are also effective tools for visual learners, helping them to understand and remember information more easily. Tools like Powtoon, Vyond, and Adobe Spark can help you create professional-looking animations and graphics without extensive technical expertise.
8. Optimize for Mobile Devices
Many learners access microlearning content on their mobile devices, so it's essential to optimize your videos for mobile viewing. Use a responsive design that adjusts to different screen sizes, and ensure that text and graphics are large enough to be easily readable on smaller screens. Additionally, consider the length of your videos, as shorter content is more suitable for on-the-go learning.
9. Include Closed Captions and Transcripts
Adding closed captions and providing transcripts not only makes your videos accessible to a broader audience, including those with hearing impairments, but also improves comprehension for non-native speakers. Captions can also be beneficial in noisy environments where audio might be difficult to hear. Many video editing platforms offer automated captioning features, but it's important to review and correct any inaccuracies.
10. Promote Active Learning
Encourage learners to apply what they've learned by including prompts for reflection or action. For instance, after explaining a concept, you might ask viewers to pause the video and write down how they would apply the concept in their own context. This approach fosters active learning and helps to reinforce the material.
11. Test and Iterate
Before finalizing your video, test it with a sample audience to gather feedback. Pay attention to their comments on content clarity, engagement, and overall effectiveness. Use this feedback to make necessary adjustments. Iteration is key to improving the quality of your videos and ensuring they meet the needs of your audience.
12. Utilize Analytics
Many video hosting platforms provide analytics that can give you insights into how your videos are performing. Pay attention to metrics such as viewer retention, average watch time, and engagement rates. These insights can help you understand what is working well and where there might be opportunities for improvement.
13. Maintain Consistency
Consistency in style, tone, and branding helps to create a cohesive learning experience. Use the same fonts, colors, and visual styles across all your videos. A consistent tone of voice also helps to build a connection with your audience and establishes a recognizable brand identity.
14. Ensure Easy Access and Shareability
Make sure your videos are easy to access and share. Host them on platforms that are accessible to your audience and provide links or embed codes for easy sharing. Consider uploading your videos to multiple platforms, such as YouTube, Vimeo, or your own learning management system (LMS), to reach a wider audience.
15. Provide Additional Resources
Enhance the learning experience by offering additional resources such as downloadable guides, articles, or related videos. These resources can provide deeper insights and further reinforce the learning objectives. Including links to these resources in the video description or within the video itself can guide learners to explore the topic more thoroughly.
Conclusion
Creating compelling videos for microlearning lessons involves a blend of understanding your audience, setting clear objectives, and employing effective storytelling and visual techniques. By keeping videos short, engaging, and high-quality, incorporating interactive elements, and ensuring accessibility and consistency, you can enhance the learning experience and maximize the impact of your microlearning initiatives. As you continue to develop and refine your videos, leveraging feedback and analytics will help you to continually improve and adapt to the evolving needs of your learners.
#Microlearning#Video creation#Learning videos#Audience engagement#Personalized learning#Learning objectives#Short educational videos#Storytelling in education#High-quality visuals#Clear audio#Interactive elements#Quizzes in videos#Animation and graphics#Mobile optimization#Closed captions#Video transcripts#Active learning#Feedback and iteration#Video analytics#Consistent branding#Accessible videos#Shareable content#Additional learning resources#Video hosting platforms#Educational technology#E-learning#Professional training videos#Video production tips#Learning retention#Engagement metrics
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It was inevitable that "can I pet the dog?" would evolve from a basic litmus test for a video game's willingness to permit the player to engage in non-productive interaction with the game's world to a cynical marketing device, but I think the basic idea is sound. We just need to refocus on types of non-productive interaction that are inherently unphotogenic or otherwise difficult to turn into marketable video clips, like "if the game's level layouts include bathrooms, can you use them?". I propose calling this the "Can You Shit" metric.
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re: Somerton
Not for nothing, but I think we should remember that James Somerton's fans and subscribers are normal people, just like you. They are people who received his output in good faith, and extended to him a normal amount of grace and benefit of the doubt, which he took advantage of.
I don't think it's helpful to respond to the exposé on Somerton with sentiments along the lines of "wow, how could anyone ever think THIS GUY'S videos were any good, ha ha ha, how did he ever get subscribers?" because 1) you have the substantial benefit of hindsight and a disengaged outsider perspective, and 2) it's a rhetoric that creates a divide between you (refined, savvy, smart, sophisticated) and Somerton's audience (gullible, unrefined, easily taken advantage of, terrible taste), which is a false divide, with a false sense of security.
Somerton's success happened because he stole good writing. He found interesting, insightful, in-depth work done by other people, applied the one skill he actually has which is marketing, and re-packaged it as his own. He targeted a market which is starving for the exact kind of writing he was stealing, and pushed his audience to disengage from sources that conflicted with him.
Hbomberguy makes this point in his exposé video: good queer writing is hard to find and incredibly easy to lose. The writers Somerton stole from were often poor or precarious, writing freelance work for small circles under shitty conditions, without the means or the reach or the privileges necessary to find bigger markets. And, as Hbomb demonstrated, when people did discover Somerton's plagiarism, he used his substantial audience to hound them away and dissuade anyone else from trying to hold him accountable.
He stole queer writing by marginalized people, about experiences and perspectives that people are desperate to hear more about, and even if his delivery and aesthetics were naff, his words resonated with people because the original writers who actually wrote them poured their goddamn hearts and souls into it.
Somerton also maintained a consistent narrative of persecution and marginalization about himself. He took the plain truth, which is that queer people and perspectives are discriminated against, and worked that into a story about himself as a lone, brave truth-teller, daring to voice an authentic queer perspective, constantly beset by bigots and adversaries who sought to tear him down. As @aranock, who works with some of the people he targeted, writes in this post, Somerton weaponized whatever casual bias and bigotry he could find in his audience to reinforce his me vs them narrative (usually misogyny and various forms of transphobia), which is what grifters do. They find a vulnerable thread in a community and pull on it. And while you may not have the particular vulnerability that he exploited, you do have vulnerabilities, and they can be exploited too.
People felt compelled to support him, even if his work was sometimes shoddy, because he presented himself as a vulnerable, marginalized person in need of help, he pulled on that vulnerable thread.
Again, he has a degree in marketing, and just like propaganda, nobody is immune to marketing.
YouTube as a system is set up to push for more, constantly more. More content, more videos, more output, more more more more, and part of Somerton and Illuminaughty's success was their ability to push out large amounts of content to the hungry algorithm, even if it was of inferior quality. The algorithm rewarded their volume of output with more eyeballs and attention, and therefore more opportunities to find people who were vulnerable to their grift.
It is a system which quite literally rewards the exact kind of plagiarism that they do, because watch-time and engagement are easily measurable metrics for a corporation, and academic rigor is not. There is pressure to deliver, and a lot of rewards to gain from cutting corners to do it.
Somerton and Illuminaughty and Internet Historian are extreme and very obvious cases, so blatant that you can make a four hour video essay exposing what they've done, but the vast majority of this kind of plagiarism isn't going to be obvious - sometimes it might not even be obvious to the people who are doing it. Casual plagiarism is endemic to the modern internet, and most people don't get educated on what the exact boundaries are between proper sourcing and quoting vs plagiarizing. We had an entire course module at my university aimed at teaching students the exact differences and definitions, and people still made good faith mistakes in their essays and papers that they had to learn to correct during their education.
All of this to say: it is extremely easy in hindsight to call Somerton's work shitty and shoddy, his aesthetics flat and uninspired, and to imagine that as a sophisticated person with good taste and critical faculties, you would never be taken in by this kind of grifter. It is extremely easy to distance yourself from the people he preyed on, and imagine that you will never have to worry about your fave doing your dirty like that.
But part of the point of Hbomberguy's video is that plagiarism is extremely easy to get away with, and often difficult for the average person to spot and call out, and with the rise of AI tools blurring the lines even further, it is not going to get any easier.
So I think we should resist the temptation to think of Somerton's audience as people with bad taste and poor faculties. We should resist the temptation to distance ourselves from the perfectly normal people he preyed on. Many times in your life, a modestly clever man with a marketing degree has fooled you too.
On a personal note, by the same token, I am resisting the temptation to assume that I am too good to be vulnerable to the systemic pressures that produced Somerton and Illuminaughty. No, I've never made a video by word-for-word reciting someone else's work, but I know for a fact that I could do a better job of double-checking my work and citing my sources. I feel the exact same pressure to get a video out as fast as possible, I have the exact same rewards dangled in front of me by YouTube as a platform, and I can't pretend it doesn't affect my work. To me, Hbomb's video felt like a wake-up call to do better.
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One month on; The future of Monkey wrench as a fully animated indie series.
It’s been exactly one month since Ep 3 of Monkey was released to the public, and as the ever want to be as transparent as possible with indie production it’s time we sat down and had a very important discussion on the future of the series…
So, as we said above, one month has passed from the public release of episode 3, and everything hinges on how well it does.
Below are the metrics for it on Youtube;
Our hope was to have ep 3 hit 500k in two weeks. After 31 days we’re still under 470k views, ad rev as you can see is pitiful and engagement has evaporated. Maybe we set our hopes a little too high?
It’s not all doom and gloom though, this is the first ep to get this many views in this amount of time. Our patreon support has grown by 1/3 after the ep came out and our Scratch & Scritch plushies did ok, see images below;
So as of now, we have enough money for voices, sound and music for episode 4. Voice recording begins next week and I hope to start the animatic for the ep sometime after.
As for the animation portion of production… things are looking a little tricky.
As you should know, animation, especially frame by frame stuff like we do, it’s obscenely time intensive and expensive. For ep 3 we had a rough animation rate of $20.83 per 1 second of animation and the same for clean up with very minimal edits and redos.
Seeing the recent animation pay discourse has honestly shaken us up pretty bad, we had no idea how pitiful our pay had been compared to other indies and we in no way want to exploit anyone for their work on the series.
With both Ash and I putting everything we had saved in Eps 1, 2 and 3 and seeing how below average they’ve all performed and with how little we can afford to pay our animators, on top of burning myself out horrifically doing 3 eps in a row, we’ve sadly had to come to the conclusion that full animation for this series is no longer financially possible at our current support level.
That does not mean we’re stopping production, however.
There are two possible routes we can take;
Route 1; Animatic hybrid.
Over the past week and a half I managed to solo out 5 minutes and 15 seconds of animatic keyframe animation for our recently released outtakes video.
youtube
At our current support level I can do the animatic keyframe route for most of the mundane stuff in an ep, and then go into full animation for the ‘good bits’, that way we can pay our animators an actual decent wage. Over time if our support grows we can return to full animation.
Route 2: Kickstart ep 4 for $100k
We have thought about doing a kickstarter type thing to get the $100,000 we’d need for the animation portion of the ep. We want to pay our animators properly for their time and skill and this would be the best route to go if we want to have ep 4 fully animated.
However with our current viewership and engagement with eps 1, 2 and 3 I’m not sure we could hit a goal of $100,000 in the 30 days we need.
Is it a risk worth taking?
What would we do for rewards?
Physical rewards would take money away from animation production and things like animated rewards would take time away from myself working on the ep.
That’s pretty much where my mind has been at the past few days. I’d love to hear your input and thoughts on how you would like us to proceed.
#monkey wrench#indie animation#zeurel#2d animation#youtube#animation#animators of tumblr#indie series#support indie creators#Youtube
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in all seriousness, the tiktok ban is something that people should be concerned about in the US. censorship at this level is a major red flag and a surefire sign that you are living in a fascist state. the fact that this ban was also an act of political theatre is also something to be genuinely concerned about.
however.
the very few hours on tiktok where the Americans didn't have access, were genuinely some of the most peaceful hours on that app since its creation. for hours, there was no political infighting, no bots, no ads, no hate comments. I saw content from creators in countries that I never usually see, because my feed is usually so flooded with American content. and yes there were a lot of jokes at the Americans' expense, jokes about the metric system and people "auditioning" to "replace" popular American accounts. but none of it was aggressive, none of it was cruel.
meanwhile, today, with the Americans back on tiktok, I have seen nothing but anger and rage and hate. not levelled at Trump or the government, but at other people on tiktok. hate comments are back in full force. I scrolled past eight ads in the span of ten minutes.
and it's not just me. other people (non-Americans) have been trying to talk about how their feeds instantly got flooded with American content as soon as the ban lifted. there are videos now talking about how their comment sections have become full of cruelty again as soon as the Americans returned to the app.
all this to say. Americans, you might just be the problem. I'm not saying the ban is good, or that it should be reinstated. what I am saying, is that Americans need to seriously contemplate how they engage with content online, and how they engage with other people online, especially people who are not from America. because we had fun while yall were gone, and now you're back and all you want to do is scream in every single one of your videos about how we're so mean and so heartless and so hateful, when literally the hate disappeared - and reappeared - with you.
log off. disengage. consider your behaviour. and please for the love of all things good in this world, stop fucking yelling all the time. lower your goddamn volume, please.
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how does one manage when there's no feedback, no engagement, no... anything? the last few things i've published have gotten zero. it's frustrating. it's discouraging.
Getting No Feedback/Engagement
It's frustrating when you put your work out there and don't get any engagement or feedback. However, what to do about it (if anything at all) depends on how you're publishing and what you want the feedback for.
Whether you're publishing books/e-books or publishing online via your blog or a fiction-sharing site like AO3, it's never a good idea to rely on reader comments for feedback to help you improve your writing. If you want feedback for improvement, it's best to utilize alpha and beta readers, critique groups, critique partners, and feedback exchanges with other writers.
If you want the feedback an engagement because you want to know that someone is enjoying your work, or because you want to make sure you're building a following, you'll need to spend some time learning how to build an audience on the platform you're using. It's so important to remember that there are over 6 million registered users on AO3, for example, and over 11 million stories. Kindle Direct Publishing on Amazon hosts a couple million authors, with millions of books being sold each year. Tumblr has 135 million active users with 21 million new posts created each day. So, you no matter where you're publishing your stories, there is an unimaginable amount of competition. Unfortunately, you can't just post your stories and expect people to flock to them. That's why it's so important to learn how to build an audience on the particular platforms you're publishing on, and then you'll want to learn how to utilize social media to help get your work out there. For example, if you publish on a fiction-sharing site or your blog, you'll want to make sure you're using all the right tags and other metrics to draw people to your story. It's also extremely important that you support and engage with other writers... read and comment on their stories, boost them when appropriate. You might also consider starting a social media page specifically to find more readers. For example, let's say you write Supernatural fic and post it to AO3. You might make an Instagram page for your fiction, post SPN related memes and content, and update potential readers when new stories go up. Again, symbiosis is super important. If you don't engage with others, they won't engage with you.
If you're publishing books/e-books, you'll want to spend some time learning the best ways to promote your books, which will include things like figuring out who your audience is and where to find them, learning the proper tags, figuring out what kind of advertising speaks to them most, and learning to create promotional images and videos.
No matter what, it's really a matter of taking the time to get your work out there and find your audience. Because regardless of where you publish, they're unlikely to find you if you don't do the work to find them first.
Best of luck! ♥
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I’ve been writing seriously for over 30 years and love to share what I’ve learned. Have a writing question? My inbox is always open!
♦ Questions that violate my ask policies will be deleted! ♦ Please see my master list of top posts before asking ♦ Learn more about WQA here
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Unlocking Video Engagement: Essential Metrics to Monitor for Optimal Performance
Enhance your video strategy with these key metrics for monitoring engagement. Discover insights into viewer behavior, optimize content, and drive audience interaction. Stay ahead in the competitive digital landscape by tracking crucial performance indicators.
Visit https://pangolinmarketing.com/video-marketing-for-saas-product/
#VideoEngagement#DigitalMarketing#MetricsMonitoring
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No because this is my metric for whether or not a Bojack analysis / video essay is worth engaging with because if they say anything like “Mr Peanutbutter represents the shallowness of Hollywood society because he asks how Bojack is but then leaves immediately” I do not want to hear it. You don’t GET IT. he has a short attention span. Because he’s a dog.
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DAY 5973
Jalsa, Mumbai June 25/26, 2024 Tue/Wed 2:07 AM
Birthday - EF - Anamika Gupta .. 🙏🌹
Ef Özen Eren Wednesday, 26 June .. and all ur prayers and wishes for this special day for the Ef ..
the Agenda .. an act of predetermined thought and conveyance .. what shall bring attention recognition be the intent .. any express that can remotely be given the spin, and mastered is the guile and expertise of such ..
it is lamentable , ignominious to witness the impotency of content .. to somehow in any which manner , to be able to draw attention in storied form, just so it can be put up and seen or read , in favourable condition to them that devise it ..
devise .. for the right is not needed to be devised ..
pity ..
never ever underestimate the generation that follows , or is about to follow .. they are aware and alive to every situation and knowledged to hold their own in debate or discussion ..
we are enriched by the circumstance that often fall upon us .. and then we find a way .. even when there be none ..
"In today's digital age, the ubiquitous nature of content has paradoxically led to a dilution of its potency. With the democratization of content creation, anyone with an internet connection can produce and distribute information, leading to an oversaturation of the digital landscape. This phenomenon has profound implications, rendering content less impactful and more ephemeral.
First, the sheer volume of content available online has created a paradox of choice. Every minute, hundreds of hours of video are uploaded to platforms like YouTube, thousands of blog posts are published, and millions of social media updates are posted. This relentless flow of information makes it difficult for any single piece of content to stand out. The audience, overwhelmed by options, often resorts to skimming or entirely ignoring vast amounts of content, diminishing its overall impact.
Moreover, the quality of content has become highly variable. While the ease of content creation has empowered many voices, it has also led to an influx of low-quality, poorly researched, and sometimes misleading or false information. This glut of mediocre content competes with high-quality, well-researched pieces, making it challenging for audiences to discern value and trustworthiness. As a result, even content of genuine worth can struggle to achieve the recognition and engagement it deserves.
Another critical factor contributing to the impotency of content is the algorithm-driven nature of content distribution. Social media platforms and search engines prioritize content based on engagement metrics such as likes, shares, and comments rather than the inherent quality or informational value. This prioritization often leads to the virality of sensational, clickbait content at the expense of substantive, insightful work. Consequently, the attention economy favors superficial engagement over deep, meaningful interactions with content.
Additionally, the fast-paced consumption habits of modern audiences further erode the potency of content. The average attention span has dwindled in the face of constant digital distractions. People increasingly consume content in bite-sized formats, such as tweets or short videos, which limits their exposure to in-depth analysis or comprehensive narratives. This shift towards brevity undermines the ability of content to foster nuanced understanding or sustained engagement.
The commercialization of content also plays a significant role in its diminishing impact. Content marketing has become a dominant strategy for businesses, leading to a proliferation of branded content. While this can provide value, it also contributes to the noise and can sometimes prioritize promotional messages over genuine, informative content. The blending of editorial and advertising content can lead to skepticism and diminished trust among audiences, further reducing the impact of the content they encounter.
Lastly, the fleeting nature of digital content means that it often has a very short lifespan. Unlike traditional media, which could have a lasting presence, digital content is quickly buried under the avalanche of new information. This ephemeral existence means that even impactful content can be forgotten rapidly as attention shifts to the next trending topic.
In conclusion, the impotency of content in today's times is a multifaceted issue stemming from the overwhelming volume of information, variable quality, algorithm-driven distribution, changing consumption habits, commercialization, and the ephemeral nature of digital content. To reclaim the potency of content, creators and platforms must prioritize quality, foster trust, and find ways to engage audiences meaningfully and sustainably amidst the cacophony of the digital age."
Love and more ..
Amitabh Bachchan
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So this is a very niche rant that is probably only something I've noticed or been annoyed by, but:
The longer Critical Role has gone on and the more changes they've made/content they've created, there's been an increase in weird people who are desperate and determined to prove that changes or content they don't like are "an objective failure" - but often lie or deliberately misunderstand viewership statistics to do so.
There are a few big "facts" I see repeated by people to argue that CR has "gone in the wrong direction" that are just plain wrong, and I think what annoys me most is seeing so many people engage with those "facts" without bothering to double-check them or push back against the certainty with which people state them. An example of one I keep seeing now is "twitch streaming numbers are down" and it's like, yeah, sure, in comparison to when they didn't simultaneously air on YouTube. If you add up the YT and Twitch numbers these days it's about the same as mid-late C2, but people love to act like YT streaming doesn't exist to make a point that "people don't like C3". And I tbh don't care if people like or dislike C3 but why this determination to falsely quantify and validate a personal preference?
The earliest I saw this was an intense agreement on reddit that Exandria Unlimited was a "failure" for CR, "unlike Undeadwood," because viewership numbers were lower. And it was tbh baffling to not see pushback against that narrative, because it's just objectively untrue. Original EXU's VOD streaming numbers are higher than every single episode of Undeadwood, and it premiered literally years later. It also has a lower "drop-off" in viewership (comparison of how many views episode 1 vs the finale has) than Undeadwood, despite frequent claims to the contrary. And don't mistake me here, I really enjoyed Undeadwood, but it actually was a viewership misstep for CR to the degree that they didn't try anything like it again for a while after and significantly changed how they approached marketing and airing miniseries. (A big one being: don't air a long miniseries simultaneously with the main series, it's too much content for most people to invest in during a week.)
(Sidebar, but another great miniseries CR did that didn't get a lot of viewership love is the Elder Scrolls Online trilogy, so I'm going to plug it here. It has some weirdly low viewership numbers on episodes 2 and 3 and I promise you they're both well worth it.)
The other one I keep seeing is "4 Sided Dive has lower numbers than Talks" which is also just not true. Most 4 Sided Dive VODs have nearly twice as many views as Talks VODs (and I'm using the ones that aired directly on the CR channel as a metric here, not the ones re-uploaded from G&S which lost numbers in the change-over). And I'll tbh chalk that up to the fact 4SD airs much less frequently - people are more likely to think it's necessary to watch whereas with Talks if you weren't interested in the guests you might skip a week. I'm not making any claims about the quality of either show, but the use of false viewership statistics to support "one of these sucks" is so rampant and so weird.
All this to say that yesterday I saw a weird viewer-hungry YouTube clickbait video titled "Midst a FAILURE for Critical Role!!" with a truly absurd confidence on what the VOD streaming numbers for the Midst YouTube videos mean for the series mere days after the premier and snapped.
tl;dr, people just make shit up and say whatever on the internet all the time and we hopefully all understand and expect that BUT (and here's the more annoying thing) 9 times out of 10 people just engage with that WITHOUT LOOKING INTO IT THEMSELVES
#rant#critical role#long post#cr discourse#I guess?#as always I am begging people to fact check and question stuff that's just stated as fact by randos online
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How Tall are the SWTOR Boyfriends?
This was written some months ago, but the Theron Height Poll has inspired me to actually post it.
Basing my metrics around 1) the average male height in the USA where I live (5'9" or 1.75m, according to google) 2) what would be funniest or cutest when matched to their personalities and dynamics with the player character. Bear in mind: I am not operating under the assumption that being a short man is something to be ashamed of (it isn't in the real world and it isn't in Star Wars), but some of the husbands in this video game have personalities that are...enhanced by engaging in a little playful stereotyping. You'll see what I mean.
Jorgan: 5'11-6'/~1.8m, hovering somewhere in the above average range. It makes him more intimidating to the average private who makes the mistake of getting his attention, but by the same token, more charming when he warms up to the Trooper and proves himself just a big fuzzy kitty. With a big fuzzy sniper rifle
Andronikos: 5'6ish, 5'7ish (~1.7m), hard to tell because he slouches. He only really stands up straight when he's trying to be a big tough guy
Quinn: 5'7"/1.7018m. No ambiguity because his posture is perfect. Alternate Interpretation: However tall your SW is, he is exactly 6 centimeters shorter. Come Here Elbow Rest
Doc: 5'4"/1.6m. No, not because I think his womanizing personality is him "overcompensating"; in fact Doc's height is only ever an advantage in his romantic conquests. He comes on so strong that him being particularly tall might be intimidating. But nah, he's just a little birthday boy, so the hot people in his orbit let their guard down, allowing him to get in close and hit 'em with a pickup line related to his medical expertise. Being small also means he's harder to hit when helping retrieve wounded resistance fighters from the battlefield #BalmorraForever
Felix: 5'11"/~1.8m, he gets an ABOVE AVERAGE height bc he is an ABOVE AVERAGE husband can I get an AMEN
Torian: You ever met a high school freshman and been fucking shocked that children are allowed to be so enormous? The kid's like, 14 years old and shot up like two feet over the summer, and it feels illegal? That's Torian. He's 19 and he's been 6'2"/~1.87m for the past five and a half years, but he's still a little gangly and the only reason he knows how to control his extremely long limbs is he's literally a trained fighter. Alternate Interpretation: If your BH is taller than 5'10, he's 5'10 exactly
Corso: 6'/1.82m. I know I just said negative associations around short men don't exist in The Galaxy Far Far Away, but Corso seems like the kind of guy who would somehow independently develop a complex about his height, if he was short. The fact he doesn't means he must be tall
Vector: God, I really wanted to make him on the shorter side of average to pair with his mild-mannered personality and contrast the more unusual elements of his speech and his eyes, but his sleek character design makes him feel tall when I'm looking at him. He's also the only LI I've drawn beside one of my characters, and I just sort of unconsciously made him tall because my agent is kind of short, and it looked appealing. Results inconclusive; some boyfriends can grow as tall as starships while others can be as small as mites
Arcann: 5'8"/1.72m. (Thexan was 5'9")
Theron: No taller than 5'9"/1.75m. Theron seems like a pretty normal guy when you meet him, until he reveals himself to be an insane little freak (affectionate), so giving him the most Average Height Possible feels correct.
Koth: However tall Lana is, Koth is exactly 2 cm shorter.
Thanks for coming to my TEDtalk. I encourage spirited debate in the replies. Girl LI Height Opinions still percolating
#swtor#aric jorgan#andronikos revel#malavai quinn#doc swtor#archiban frodrick kimble#felix iresso#torian cadera#corso riggs#vectory hyllus#arcann tirall#theron shan#koth vortena
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