#There is no denying that the Internet

[itscomhes]

Importance of Digital Marketing Compared to Old-Time Newspaper Marketing

There is no denying that the Internet, coupled with technological advancements, has revolutionized the face of marketing. Earlier, the best and the most effective way to promote a business was to get display ads printed in newspapers. But times have changed. Today’s generation is more hooked to the digital world than printed media. Consequently, there is a growing need to shift focus on digital marketing. There is no exception for the healthcare industry as well.

What is Healthcare Digital Marketing?

In healthcare, digital marketing refers to using digital platforms such as social media and websites as tools for marketing communication. The “sponsored ads” that pop up on your social feed and the emails you get from healthcare companies are all a part of digital marketing.

Trends in Healthcare Digital Marketing in India

The past few years have been witness to India emerging as one of the fastest-growing digital economies globally. The period between 2014 and 2017 saw the digital adoption index growing by 90%. Regarding revenue, the Indian digital healthcare market stood at a valuation of $ 116.61 billion in 2018. The numbers will expectedly hit INR 485.43 billion by 2024, with a CAGR of around 27.41% during the years 2019–2024. (Source.)

Why Are the Downsides of Traditional Marketing?

The traditional marketing mode is a conventional method to reach out to a semi-targeted audience through various offline advertising methods. It usually comes in prints, broadcasts, direct mail, telephone, and outdoor advertising like billboards. However, conventional marketing has the following drawbacks:

Very costly

Almost no direct interaction with the audience

Making updates is not easy in a static newspaper ad or an already aired TV commercial.

No room for customizations to target a specific audience

Measuring ROI becomes tough.

The rate of leads converting into paying customers is meager.

Receiving feedback is not easy.

Why Go Digital with Healthcare Marketing?

As per ClickZ, the global population has 57% internet users with an average online activity of 6 hours 42 minutes each day. (Source) With different channels like social media, websites, content marketing, pay-per-click, and more, there can be no better time to tap the digital platform’s potential. While traditional newspaper marketing is still useful, technology makes it easier to broaden your outreach, especially when offering something essential, like healthcare services. So here are the top benefits of adopting digital marketing:

Better audience profiling

Direct interaction with the target audience.

Better prediction of customer behavior

Easier to get feedbacks on your service or brand

Tracking your marketing progress is easy.

Cost-effective compared to traditional advertising.

Enough scope for customizing and updating marketing communication

Conclusion

With progressive government policies, India’s robust digital footprint has played a vital role in nurturing the country’s digital healthcare ecosystem. Healthcare providers are turning to digital media to grow their business while offering their services to the public. Digital marketing has promising prospects for the future, far outweighing the limitations posed by traditional marketing.

There is no denying that the Internet, coupled with technological advancements, has revolutionized the face of marketing. Earlier, the best and the most effective way to promote a business was to get display ads printed in newspapers. But times have changed. Today’s generation is more hooked to the digital world than printed media. Consequently, there is a growing need to shift focus on digital marketing. There is no exception for the healthcare industry as well.

What is Healthcare Digital Marketing?

In healthcare, digital marketing refers to using digital platforms such as social media and websites as tools for marketing communication. The “sponsored ads” that pop up on your social feed and the emails you get from healthcare companies are all a part of digital marketing.

Trends in Healthcare Digital Marketing in India

The past few years have been witness to India emerging as one of the fastest-growing digital economies globally. The period between 2014 and 2017 saw the digital adoption index growing by 90%. Regarding revenue, the Indian digital healthcare market stood at a valuation of $ 116.61 billion in 2018. The numbers will expectedly hit INR 485.43 billion by 2024, with a CAGR of around 27.41% during the years 2019–2024. (Source.)

Why Are the Downsides of Traditional Marketing?

The traditional marketing mode is a conventional method to reach out to a semi-targeted audience through various offline advertising methods. It usually comes in prints, broadcasts, direct mail, telephone, and outdoor advertising like billboards. However, conventional marketing has the following drawbacks:

Very costly

Almost no direct interaction with the audience

Making updates is not easy in a static newspaper ad or an already aired TV commercial.

No room for customizations to target a specific audience

Measuring ROI becomes tough.

The rate of leads converting into paying customers is meager.

Receiving feedback is not easy.

Why Go Digital with Healthcare Marketing?

As per ClickZ, the global population has 57% internet users with an average online activity of 6 hours 42 minutes each day. (Source) With different channels like social media, websites, content marketing, pay-per-click, and more, there can be no better time to tap the digital platform’s potential. While traditional newspaper marketing is still useful, technology makes it easier to broaden your outreach, especially when offering something essential, like healthcare services. So here are the top benefits of adopting digital marketing:

Better audience profiling

Direct interaction with the target audience.

Better prediction of customer behavior

Easier to get feedbacks on your service or brand

Tracking your marketing progress is easy.

Cost-effective compared to traditional advertising.

Enough scope for customizing and updating marketing communication

Conclusion

With progressive government policies, India’s robust digital footprint has played a vital role in nurturing the country’s digital healthcare ecosystem. Healthcare providers are turning to digital media to grow their business while offering their services to the public. Healthcare Digital marketing has promising prospects for the future, far outweighing the limitations posed by traditional marketing.

Source: https://comhes.com/

[lonichedgehog]

The real ones know what I'm referencing at with this one. :)

[trans-leek-cookie]

yknow what. I wanna say: CSA and COCSA survivors are all incredible, but I also wanna give a shout out to ppl who were exposed to sexual stuff or had any kind of sexual experience as a kid that they either aren't comfortable labelling as or don't consider abuse, but they know it still fucking sucked and shouldnt have happened. Even if that changes later in life and you identify as a victim/surivor, it can be messy to have to imagine those labels applying to the ppl in ur life and that can take time.

The most important thing is to prioritize your recovery + health, and to support other victims + survivors.

[chatdae]

Stan and Ford being off the internet on their sailing trip works out for both of them. For Ford, it lets him avoid new technology and enjoy his old study methods of physical books & journals. For Stan, it means he and his brother can more easily put off resolving the whole fake ID thing.

I imagine they have to get very creative when authorities ask for proof of identity...

I also imagine that, upon discovering online databases (and the sheer amount of scholarly research they hold), Ford goes absolutely WILD

[naggingatlas]

'thats not his role in the story!' hm i wonder what the point of it is then. hm i wonder what the dead pixel scene means. hm i wonder what wrong organ are trying to say with the context of 'awesome male friendship' and 'corporate hell where the only woman onboard is constantly under ridicule, abused or forcibly forgotten yet is the catalyst' if not this. hm i wonder how curly's physical agony being a direct parallel to anya's mental agony, stripped of voice, agency, just like her, and being forced to watch what happens while not doing jack shit, just like he used to, plays a part in this. i wonder what the moral of him being the final girl says about living with the consequences of your inaction, because of sentimentality, because of status, career and social. hm i wonder whatever the fuck this game was trying to say. hm i wonder what else is on this person's blog Oh Lord there's yaoi penice.

[ruegarding]

ppl have been taking the idea of "post things u enjoy" to mean "don't be negative ever" when all it actually means is that if u dread what u are doing for fun, you're not doing it for fun. i enjoy critical thinking and analysis. sometimes that includes tearing into something or looking at its lost potential.

[treeembrace]

Been reading the news lately.

I can't believe people would celebrate the death of a man who was just trying to do his job.

Look at this photo I found of a group of young men, all smiles over this event.

Absolutely disgusting. And they call themselves Americans. What is this country coming to? 😤

[cyarsk52-20]

Twinks would let a tree top them if the branch was long enough

[randomalistic]

Watching analog horror and cheekily thinking to myself. Lol… This isn’t scary…😏 And then I remember the rumor abt the stalker in Talking Angela’s eye scared me so bad I cried and had nightmares for weeks

[piosplayhouse]

It's honestly a little disturbing how many posts there are that are like "teenagers have no free will and must be shielded from the world entirely because they don't have any critical thinking at all!!" That are made by like. A 20 year old. Straight up just an absurd thing to tell on yourself with

[aedelia]

Promised video of cat petting.

Volume up for audible purring.

Also photos:

[overtake]

red bull: daniel’s bad habits from mclaren are fixed, he did well in the sim, and his tire test was so good that we immediately knew he was ready to be in a car.

alpha tauri & yuki: daniel’s feedback on the car has been instrumental, and he performed so well in difficult race conditions even though he didn’t have any upgrades and had some bad luck.

rando twitter user who doesn’t have the data, didn’t know liam lawson’s name three weeks ago, and constantly insults the way red bull quickly drops drivers who don’t perform: they’re only letting him drive for pr even though he’s a washed up failure.

[wonder-worker]

this is a Princes in the Tower and Edward of Lancaster stan account btw

[echoloading]

friendly reminder that the internet is often your personal echo chamber

i don't have any other social media sites so I can't gauge but I find it hard to believe the entire population is as thrilled about the uhc shooter as many think??

[zebratimw]

I still love you (Song: Still in Love with You by Deeps)

[gothteddiesdotcom]

thinkin about how important it is for submissives to take control of their own submission and understand their own agency in kink and to communicate for themselves