#Sports Nutrition Industry

[neha24blog]

Sports Nutrition Market Segment Analysis By Product Type, Application, Formulation, Consumer Group, End-User, Sales Channel, Region And Forecast Till  2030 : Grand View Research Inc.

Sports Nutrition Market Segment Analysis By Product Type, Application, Formulation, Consumer Group, End-User, Sales Channel, Region And Forecast Till  2030 : Grand View Research Inc.

San Francisco, 2 Jan 2023: The Report Sports Nutrition Market Size, Share & Trends Analysis Report By Product Type (Sports Supplements, Sports Drinks), By Application, By Formulation, By Consumer Group, By End-user, By Sales Channel, By Region, And Segment Forecasts, 2023 – 2030 The global sports nutrition market size is expected to reach USD 81.8 billion by 2030, according to a new report by…

[prenasper]

Brazil Whey Market Share, Size, Trends, Revenue, Growth Strategy, Challenges, Business Opportunities and Forecast 2033: SPER Market Research

Whey protein is a high-quality protein that is separated from milk during the cheese-making process. It contains a lot of necessary amino acids, particularly BCAAs (branched-chain amino acids), which are important for the development and maintenance of muscle. Additionally, it has lactoferrin and immunoglobulins, which can strengthen the body's immune system. Due to its quick absorption and easy digestion, many people prefer using it as a supplement for post-workout recovery. It's well known for helping with weight management by encouraging sensations of fullness and supporting the maintenance of lean muscle mass. It can offer a ready-to-use supply of amino acids to build stronger muscles during exercise.

According to SPER market research, ‘Brazil Whey Protein Market Size- By Product Type, By Application- Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ state that the Brazil Whey Protein Market is predicted to reach USD XX billion by 2033 with a CAGR of 8.24%.

The growing influence of e-commerce platforms, growing number of fitness centres, growing health and fitness consciousness, changing lifestyles, and sports nutrition are the main factors driving the Brazil whey protein market. Higher protein diets are becoming more popular among consumers as a way to promote weight loss, muscular growth, and general wellbeing. These dietary habits are well-suited for whey protein, which is well-known for its high-quality protein content. Further broadening the market's reach and accessibility is the development of e-commerce platforms, which make it simple for customers to obtain a range of whey protein brands and products. Furthermore, celebrity, fitness influencer, and athlete endorsements from Brazil increase the legitimacy of whey protein products and promote consumer uptake.

Growing consumer awareness of the benefits of eating a healthy diet and living an active lifestyle is driving the global demand for plant proteins. Furthermore, a huge market for plant proteins is being created by manufacturers' increasing advancements in producing proteins with a wide variety of amino acids and specific purposes, such as energy balancing, weight loss, muscle repair, and satiety. As a result, it immediately replaces animal protein products, impeding the expansion of the protein market. Plant-based proteins have gained a lot of popularity in recent years. A few examples of these include soy, pea, wheat, rice, algae, and hemp.

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The COVID-19 pandemic has a broad impact on the market for whey protein in Brazil. Early in the pandemic, people were looking to maintain their workout routines and boost their immune systems, which led to a spike in demand for health and wellness products, particularly whey protein. As a result, the industry's revenues briefly increased. But as the disease spread and the severity of the economic problems increased, many customers ran into financial difficulties, which reduced their discretionary purchasing. This thus reduced prospective customers' purchasing power and slowed demand for whey protein.

Brazil Whey Protein Market Key Players: 

Due to its higher level of urbanization, which frequently equates to a greater knowledge and acceptance of fitness and health trends, South America has the greatest revenue share geographically. This region's urban lifestyle has increased demand for fitness-related items like whey protein and placed a higher priority on wellness. Furthermore, because of its economic importance and growing infrastructure, the South area frequently has access to a greater range of health and nutrition items as well as improved distribution networks. Furthermore, Arla Foods Ingredients, Carbery Group, Fonterra Co-Operative Group, Friesland Campina, and other significant firms are some of the market leaders.

For More Information, refer to below link:-

Brazil Whey Protein Market Future Scope

Related Reports:

Europe Sports Nutrition Market Size- By Product Type, By End User- Regional Outlook, Competitive Strategies and Segment Forecast to 2033

Ashwagandha Extract Market Size- By Application, By Distribution Channel, By Form, By Type- Regional Outlook, Competitive Strategies and Segment Forecast to 2033

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[medicaldevicesindustrynews]

Knowing About Sports Drinks Before Consuming Them

Sports drinks can help you a great deal in keeping yourself hydrated when working out. sports drink was introduced in 1965. Gatorade was developed and tested it on a football team. Since then, sports drinks have become a commonality among athletes all over the world.  What Exactly are Sports Drinks? They are a beverage which can replenish some nutrients lost during exercise. They do not contain…

[market-insider]

Ketones Market and its Transformative Influence on Multiple Sectors

The global ketones market size is anticipated to reach USD 30.25 billion by 2030, according to a new report by Grand View Research, Inc., expanding at a CAGR of 3.8% from 2023 to 2030. The market is driven by the growing awareness regarding keto diets in dietary supplements, food and beverage, and personal care and cosmetics across the globe.

Ketones Market Report Highlights

The dietary supplements application segment is expected to register the fastest CAGR over the forecast period. This is attributed to the rising consumption of the keto diet among health enthusiasts and rising awareness regarding ketones in dietary supplements

The ketone salts segment is expected to expand at the fastest revenue-based CAGR of 4.3% over the forecast period owing to the capability of these salts to increase ketone levels in blood without a keto diet just like ketosis and provide energy

Ketone oil held the largest revenue share of over 53.6% in 2022. This is attributed to its antioxidant, anti-microbial, and anti-inflammatory capabilities. Moreover, it is used as a carrier for active ingredients and viscosity regulator and as an emollient in cosmetics and personal care products

Europe is expected to expand at the fastest revenue-based CAGR of 4.3% over the forecast period owing to the production of customized cosmetics and personal care products and growing consumer awareness regarding the use of natural ingredients

Key companies are involved in rapid research and development and they dominate the global market with their extensive presence throughout the value chain

For More Details or Sample Copy please visit link @: Ketones Market Report

The growing interest in weight management and healthy lifestyles among the general public and the increasing demand for ketone supplements are a few of the main factors fueling market revenue growth. Along with it, the rising use of natural ingredients is also a major factor facilitating market growth.

Chronic diseases such as cancer, cardiovascular problems, diabetes, and obesity are becoming more common due to lifestyle modifications and poor eating practices. One of the main causes of death is obesity as those who are obese are more likely to contract numerous illnesses and health problems. People all around the world are focusing on modifying their food habits and moving toward healthy lifestyles to maintain healthy living. The demand for the product is rising as a result of factors such as rising convenience food consumption, rising disposable income, and rising adoption of healthier lifestyles. To meet growing consumer demand, a number of large companies are manufacturing improved products.

The dietary supplements application segment accounted for the largest revenue share in 2021. Higher prevalence of various chronic diseases, knowledge of the advantages of ketone supplements, weight loss, rising interest in leading healthy lifestyles, and rising use of these supplements among athletes and sportspeople are some of the factors contributing to this segment growth.

Keto #KetonesMarket #KetogenicTrends #HealthAndWellness #NutritionalSupplements #KetoDiet #SportsNutrition #MetabolicHealth #InnovationsInHealth #MarketAnalysis #Biohacking #FunctionalFoods #DietarySupplements #GlobalHealthTrends #WellnessIndustry #KetogenicLifestyle #IndustryInsights #FutureofNutrition #HealthTech #MarketResearch

[zerinta]

Discover India's premier destination for high-quality third-party manufacturing services in the nutraceutical industry. Maxwell Business excels in producing premium nutraceutical products, including food supplements, sports nutrition, dietary supplements, health supplements, and protein powders, at affordable pricing.

[shital1998]

Pea Protein Market - Global Opportunity Analysis and Industry Forecast (2022-2029)

Meticulous Research® – a leading global market research company published a research report titled Pea Protein Market Worth $1.14 Billion By 2029

According to this latest publication from Meticulous Research®, the pea protein market is expected to grow at a CAGR of 15.7% from 2022 to 2029 to reach $1.14 billion by 2029. In terms of volume, global pea protein market is expected to grow at a CAGR of 12.7% from 2022 to 2029 to reach 4.68 million tons by 2029. This market is majorly driven by rising interest in plant-based nutrition, growing health and wellness trend, increasing plant-based food market, rising consumer awareness regarding nutritional benefits offered by pea and pea-based products, and accelerated focus of key players on the development of innovative pea protein ingredients.

Additionally, growth opportunities in emerging markets and the increasing launching of pea protein-based products provide significant growth opportunities for pea protein manufacturers. However, a significant preference for animal-based protein hinders the growth of this market to some extent. On the other hand, consumer preference for other plant protein over pea protein poses a challenge for pea protein manufacturers. 

The global pea protein market study presents historical market data in terms of value (2020 and 2021), estimated current data (2022), and forecasts for 2029. The market is segmented based on type, source, source process, processing method, form, application, and geography. The study also evaluates industry competitors and analyses the market at a country level.

Download Sample of This Strategic Report: https://www.meticulousresearch.com/download-sample-report/cp_id=5054

Scope of the report

Pea Protein Market, by Type               

·         Pea Protein Isolates

·         Pea Protein Concentrates

·         Textured Pea Protein

·         Pea Protein Hydrolysate

·         Pea Flour

·         Others Pea Protein

Pea Protein Market, by Source           

·         Yellow Pea

·         Green Pea

Pea Protein Market, by Source Process          

·         Conventional Pea Protein

·         Organic Pea Protein

Pea Protein Market, by Processing Method

·         Dry

·         Wet

Pea Protein Market, by Form

·         Dry

·         Liquid

Pea Protein Market, by Application

·         Nutrition And Health Supplements

·         Alternative Meat Products

·         Bakery Products

·         Dairy And Dairy Alternatives

·         Cereals And Snacks

·         Beverages

·         Pet Food

·         Others

Pea Proteins Market, by Geography

·         North America

o    U.S.

o    Canada

·         Europe

o    Germany

o    France

o    U.K.

o    Italy

o    Spain

o    Rest of Europe (RoE)

·         Asia-Pacific (APAC)

o    China

o    Japan

o    India

o    Australia

o    Rest of Asia-Pacific (RoAPAC)

·         Latin America

·         Middle East and Africa

 Speak with Our Analyst: https://www.meticulousresearch.com/speak-to-analyst/cp_id=5054

Based on type, the pea protein market is divided into pea protein isolates, pea protein concentrates, textured pea protein, pea protein hydrolysate, pea flour, and other pea proteins. The pea protein isolates segment is estimated to account for the largest share of the global pea protein market in 2022. The large share of this segment is mainly attributed to its high protein content and high emulsification and stability properties and growing application in high-performance nutrition and snack products. However, pea protein hydrolysate segment is expected to grow at the fastest CAGR during the forecast period.

Based on source, the pea protein market is segmented into yellow and green pea. In 2022, the yellow pea protein segment is estimated to account for the largest share of the global pea market. This segment is also expected to grow at the fastest CAGR during the forecast period due to its versatility in a wide array of applications in the food & beverage industry, mainly emerging alternative meat products.

Based on source process, the pea protein market is segmented into organic and conventional pea protein. The conventional pea protein segment is estimated to account for the largest share of the overall pea protein market in 2022. The leading position of this segment is mainly attributed to its lower price than organic protein ingredients, longer shelf life, and availability of substantial crop varieties. However, the organic pea protein segment is expected to grow at the highest CAGR during the forecast period. The rapid growth of this segment is mainly attributed to growing organic products sales statistics, the rising trend of clean label products, and the increasing number of certified organic pea produce farms.

Based on the processing method, the pea protein market is segmented into dry and wet. In 2022, the dry processing segment is estimated to account for the largest share of the global pea protein market. The large share of this segment is mainly attributed to low capital requirement, energy, and water consumption compared to wet extraction and high demand from F&B manufacturers. However, the wet processing segment is expected to grow at the highest CAGR during the forecast period.

Based on form, the pea protein market is segmented into dry and liquid. In 2022, the dry segment is estimated to account for the largest share of the overall pea protein market. The segment’s major share is mainly attributed to the dry protein ingredients higher demand due to the ease of handling & transportation, cost-effectiveness, and the ability to avoid costly formulation errors and maintain the ingredients’ stability. However, the liquid segment is expected to grow at the highest CAGR during the forecast period due to its growing demand from the dairy alternative industry and increasing applications in innovative products.

Based on application, the pea protein market is segmented into nutrition and health supplements, meat and alternative meat products, bakery products, dairy and dairy alternatives, cereals and snacks, beverages, pet food, and others. The nutrition and health supplements segment is estimated to account for the largest share of the global pea protein market in 2022. The large share of this segment is mainly attributed to increased diseases due to improper nutrition, benefits of pea protein in additional nutrition and sports performance, and health and wellness trends. However, the meat and alternative meat products segment is expected to witness rapid growth during the forecast period. The rapid growth of this market is mainly attributed to growing veganism, increasing new product launches, and rising animal diseases.

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Geographically, the pea protein market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2022, North America is estimated to account for the largest share of the overall pea protein market. North America’s prominent position in the pea protein market is primarily attributed to the well-established food and beverage industry, rising concerns over animal products and protein, increasing vegan population, growing preference for meat alternatives, increasing demand for healthy & nutritional products, huge pea production, and large presence of pea protein manufacturers.

However, the Asia-Pacific region is expected to grow at the highest CAGR during the forecast period. The rapid growth of this region is mainly attributed to the increasing protein-rich diet awareness, increasing health consciousness, booming food & beverages industry, rapid urbanization, a large base of vegan population, and increasing new product launches containing pea protein.

The key players operating in the global pea protein market are Roquette Freres Le Romarin (France), AGT Food and Ingredients Inc. (Canada), and Cargill, Incorporated (U.S.), Ingredion Inc. (U.S.), Archer Daniels Midland Company (U.S.), E.I. Du pont de Nemours and Company (U.S.), Axiom Foods Inc. (U.S.), Burcon NutraScience Corporation (Canada), Glanbia Plc. (Ireland), Cosucra Groupe Warcoing SA (Belgium), Sotexpro (France), Farbest Brands (U.S.), Shandong Jianyuan Foods Co., Ltd. (China), The Emsland Group (Germany), and Nutri-Pea Ltd. (Canada).

Access full Report Description, TOC, Table of Figure, Chart, etc: https://www.meticulousresearch.com/product/pea-protein-market-5054

Key questions answered in the report-

·  What are the high growth market segments in terms of type, source, source process, processing method, form, application, and countries?

·  What is the historical market for pea proteins across the globe?

·  What are the market forecasts and estimates for the period of 2022-2029?

·  What are the major drivers, restraints, challenges, opportunities, and trends in the global pea protein market?

·  Who are the major players in the global market, and what share of the market do they hold?

·  Who are the major players in various countries, and what share of the market do they hold?

·  How is the competitive landscape?

·  What are the recent developments in the global pea protein market?

·  What are the different strategies adopted by the major players in the market?

·  What are the key geographic trends, and which are the high-growth countries?

·  Who are the local emerging players in the global pea protein market, and how do they compete with the other players?

Contact Us:

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[astrojulia]

Tarot Cards as Professions

Navigation:   Masterlist✦Ask Rules✦Feedback Tips

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Major Arcanas:

The Fool: Work with abroad, connections with imports, language teacher, multinationals, entrepreneur, intern, college student, art major.

The Magician: Entrepreneur, job that needs skill with the hands (acupuncture, hairdresser, artisan), actor, salesperson, influencer.

The High Priestess: Education, especially children, nutrition, psychology, cook, housewife, food engineering, toy factory, fortuneteller, spiritual advisor, librarian.

The Empress: Management, business administration, foreign trade, secretariat, translation, decoration, stay-at-home mom, model, cook, farmer.

The Emperor: Business administration, work related to areas of technological innovation, the military or sportsmen, CEO, tycoon.

The Hierophant: Philanthropic areas, ONGs, religious work, social work, diplomacy, and a degree, journalism, writer, editor, priest, spiritual guru, politician.

The Lovers: Sales area in any sector, tourism, theater, advertising, the arts in general, porn star, stripper, masseuse.

The Chariot: Activities related to transport, cars, the latest technology, chauffeur, mechanic, athlete.

Strength: Aesthetics, physical education and various body therapies, medicine, zoologist.

The Hermit: Teacher, writer, doctor, antique dealer, restorer, librarian, gardener.

Wheel of Fortune: Financial market, exchange offices, casinos, lottery houses, stock exchanges, and areas related to public relations, hospitality, game show host.

Justice: Public jobs, won through competitions, politics, police, with government positions, in the diplomatic area, law, insurance company worker.

The Hanged Man: Nurse, auditor, inspector, porter, secretariat, general assistants, yoga instructor, prison guard, philanthropist.

Death: Doctor, farmer, geologist, business administrator, gardener, accountant, assassin, death row executioner, surgeon.

Temperance: Working with liquids in general or with what is transported in liquid form such as alcoholic beverages, medicines, juices. chemist, chef, food critic, regional or even international traffic.

The Devil: Does not limit the individual to a professional wing, so he can also go to extremes for the desire he has, such as landlord, drug lord, sex trafficker.

The Tower: Social assistance, humanitarian aid, medicine, firefighter, police officer, construction worker.

The Star: Music, painting, sculpture, poetry, cinema, makeup artist, dressmaker, beautician, agent, promoter, sound artist, astronomer, harpist, dealer, meteorologist.

The Moon: Oceanographers, sailors, fishermen, owners of bars and restaurants or nightclubs, artists in general, medium, hypnotist, psychiatrist.

The Sun: Motivational speaker, entertainer, comedian, social relationships, work with the public, artist in general, member of society.

Judgment: Work done at home, connection with the law, lawyer, judge, work with disabled or people excluded from society, social assistance, board member, executive producer, director.

The World: Pharmacist, massage therapist, scientist, teacher, community leader, religious leader or priest, fashion designer, makeup artist, interior decorator.

Wands:

Creative industries such as advertising, marketing, and graphic design.

Entrepreneurship and starting your own business.

Athletics, sports coaching, or physical training.

Outdoor jobs like park ranger or tour guide.

Event planning or organizing.

Firefighters or rescue workers.

Ace of Wands: Entrepreneur, startup founder, motivational speaker, fitness coach, personal trainer.

Two of Wands: Business strategist, project manager, travel agent, international consultant, import/export specialist.

Three of Wands: Sales representative, marketing manager, e-commerce entrepreneur, market researcher, international trade coordinator.

Four of Wands: Event planner, wedding coordinator, party organizer, festival manager, hospitality industry professional.

Five of Wands: Conflict resolution specialist, mediator, lawyer, debate coach, competitive sports coach.

Six of Wands: Public relations manager, spokesperson, social media influencer, motivational speaker, winning athlete.

Seven of Wands: Defense attorney, human rights activist, political campaigner, advocate, civil liberties lawyer.

Eight of Wands: Courier, delivery driver, airline pilot, travel blogger, expedition guide.

Nine of Wands: Security guard, bodyguard, soldier, endurance athlete, self-defense instructor.

Ten of Wands: Overworked entrepreneur, project manager, event organizer, professional organizer, heavy equipment operator.

Page of Wands: Assistant in a creative field, aspiring artist, intern in a startup, social media coordinator, apprentice.

Knight of Wands: Travel journalist, adventure tour guide, professional athlete, race car driver, stunt performer.

Queen of Wands: CEO, business owner, charismatic leader, life coach, influential speaker.

King of Wands: Executive manager, entrepreneur, leadership coach, consultant, director of a creative agency.

Cups:

Counseling, therapy, or social work.

Hospitality industry, including restaurant management and bartending.

Wedding planner or event coordinator.

Artistic fields like poetry, writing, or acting.

Healing professions such as nursing or holistic therapy.

Psychologist or counselor specializing in emotions and relationships.

Ace of Cups: Therapist, counselor, social worker, holistic healer, emotional support specialist.

Two of Cups: Marriage counselor, matchmaker, relationship coach, wedding planner, love psychic.

Three of Cups: Event organizer, party planner, celebratory event coordinator, community organizer.

Four of Cups: Meditation teacher, mindfulness coach, spiritual counselor, psychologist, therapist.

Five of Cups: Grief counselor, trauma therapist, hospice worker, emotional healing practitioner, bereavement support.

Six of Cups: Child psychologist, teacher, daycare worker, children's book author, pediatric nurse.

Seven of Cups: Creative writer, fantasy novelist, imaginative artist, dream analyst, visionary.

Eight of Cups: Travel blogger, adventure seeker, spiritual pilgrim, explorer, wanderlust photographer.

Nine of Cups: Life coach, happiness consultant, gratitude coach, self-help author, wellness retreat organizer.

Ten of Cups: Family therapist, marriage and family counselor, foster care advocate, wedding planner, family mediator.

Page of Cups: Creative writer, artist in training, intuitive healer, aspiring therapist, dream interpreter.

Knight of Cups: Actor, romantic poet, musician, art therapist, love and relationship coach.

Queen of Cups: Psychic reader, intuitive healer, counselor, compassionate caregiver, therapist.

King of Cups: Therapist, counselor, intuitive mentor, emotional intelligence trainer, psychologist.

Swords:

Legal professions like lawyers, judges, or law enforcement officers.

Journalists, reporters, or investigators.

IT specialists, computer programmers, or hackers.

Teachers or professors specializing in critical thinking or philosophy.

Military or defense-related careers.

Strategic planners or analysts.

Ace of Swords: Lawyer, judge, legal consultant, investigative journalist, strategic planner.

Two of Swords: Mediator, conflict resolution specialist, negotiator, diplomat, relationship counselor.

Three of Swords: Divorce lawyer, grief counselor, trauma therapist, emotional healer, heart surgeon.

Four of Swords: Rest and relaxation specialist, meditation teacher, spiritual retreat organizer, yoga instructor.

Five of Swords: Military strategist, competitive sports coach, lawyer specializing in litigation, debate coach.

Six of Swords: Travel agent, relocation consultant, therapist specializing in transitions, boat captain.

Seven of Swords: Private investigator, spy, intelligence analyst, cybersecurity expert, undercover agent.

Eight of Swords: Social justice lawyer, human rights advocate, disability rights activist, therapist specializing in limiting beliefs.

Nine of Swords: Insomnia specialist, anxiety therapist, nightmare counselor, sleep coach, mental health counselor.

Ten of Swords: Surgeon, coroner, forensic scientist, mortician, grief counselor.

Page of Swords: Researcher, journalist, fact-checker, apprentice in a legal field, investigative reporter.

Knight of Swords: Military officer, police officer, attorney, competitive fencer, conflict resolution specialist.

Queen of Swords: Judge, lawyer, critic, journalist, literary agent.

King of Swords: Judge, attorney, CEO, strategist, military general.

Pentacles:

Financial advisors or investment bankers.

Real estate agents or property developers.

Agriculture, farming, or gardening.

Architects, builders, or construction workers.

Conservationists or environmentalists.

Accountants or bookkeepers.

Ace of Pentacles: Financial advisor, investment banker, wealth manager, entrepreneur, luxury goods retailer.

Two of Pentacles: Financial analyst, accountant, bookkeeper, event planner, stock trader.

Three of Pentacles: Architect, contractor, project manager, teamwork facilitator, craftsman.

Four of Pentacles: Wealth manager, investor, financial planner, asset protection specialist, treasurer.

Five of Pentacles: Social worker, philanthropist, charity organizer, financial counselor, volunteer.

Six of Pentacles: Philanthropist, humanitarian worker, non-profit manager, social worker, charitable fundraiser.

Seven of Pentacles: Gardener, farmer, agricultural consultant, sustainability expert, botanist.

Eight of Pentacles: Craftsperson, artisan, apprentice, skilled tradesperson, technical trainer.

Nine of Pentacles: Luxury brand manager, independent business owner, successful entrepreneur, vineyard owner, art collector.

Ten of Pentacles: Real estate developer, property investor, family business owner, generational wealth manager, financial advisor.

Page of Pentacles: Intern, student, apprentice in a practical field, aspiring entrepreneur, entry-level employee.

Knight of Pentacles: Accountant, financial planner, farmer, skilled tradesperson, meticulous worker.

Queen of Pentacles: CEO, business owner, property developer, hospitality industry entrepreneur, financial advisor.

King of Pentacles: CEO, business mogul, successful investor, high-level executive, financial consultant.

(CC) AstroJulia Some Rights Reserved

[veronika-tserber]

2nd House Ruler Through the Houses

The 2nd House in the Birth Chart Tells Us About:

How can we earn income?

Do we have a strong desire to accumulate material goods/are we attached to the material?

What do we value in life and about ourselves?

What replenishes our energy and strengthens our stamina?

What practical skills do we have?

We analyze the sign, the ruling planet of the sign, the degree, and any planets in the house (and their aspects). For this post, I am only asking you to look at the sign on the cusp and where its ruling planet is placed.

E.g., if you have a Pisces 2nd house, look at the house where Neptune (also check out the traditional ruler, Jupiter) is placed, and read the explanation below.)

Some signs have TWO rulers, so read about both:

♈ Aries: Mars & Pluto

♏ Scorpio: Pluto & Mars

♐ Sagittarius: Jupiter & Neptune

♒ Aquarius: Uranus & Saturn

♓ Pisces: Neptune & Jupiter

2H Ruler in the 1H

If the planet is masculine, your income depends on YOU and your ability to actively go after what you want. If it's feminine, it could be linked to your ability to ATTRACT supporters and connections. It's possible to make money through your appearance, your self-image, and your physical body, as well as by actively expressing yourself in the world. Anything that boosts your self-confidence will energize you and make you feel like a 10/10, which is important for your drive and motivation to make money and put yourself out there.

2H Ruler in the 2H

The themes of the 2nd house are highlighted for you. You likely are quite invested in the desire to make money, maintain great health, and achieve a higher level of comfort in life. Making money is directly linked to your sense of self-worth. It could also mean that you can make a lot of money by investing and holding, working in real estate, working with the land, or crafting beautiful items with your hands.

2H Ruler in the 3H

You can make money with your intellect, advertising, commerce, and your communication skills - written or verbal. Learning new skills and crafts comes easily to you, and you could also be good at working with your hands. When you acquire new skills and gain new qualifications, it boosts your sense of self-worth and helps you expand your streams of income. Making money through your eye for details. Practical ways of making money, and engaging with the day-to-day.

2H Ruler in the 4H

To be financially stable and productive, you need to have a harmonious, stable home environment. Your work could have something to do with real estate, psychology, or children. It could also be a family business. You invest a lot of your energy into family/home matters. Perhaps, money struggles can destabilize your mental health a great deal, because money is directly linked to your sense of emotional stability and sense of safety. You could also be motivated to make money by the desire to provide for your family.

2H Ruler in the 5H

You could earn money through 5th house matters such as working with children, the entertainment industry, creative self-expression, hobbies you love, risky business, and sports. Be careful with gambling and the desire for quick gains and hedonism. You love to invest time and energy into fun, luxury items, and pleasurable activities. The good thing is that by having fun and enjoying yourself you can definitely achieve great health and financial stability.

2H Ruler in the 6H

As a Mercurial house, the 6th talks about specific skills and "niches", so you could be a field specialist or work in fields related to health, nutrition, and counseling. You could be a great worker, really methodical, intelligent, and resourceful. You could invest a lot of your money and energy into your health and fitness. Your financial stability will largely depend on your health. You make money by being of service and your self-worth can come from knowing that you are serving and helping others in some way.

2H Ruler in the 7H

You could make money through your romantic partner - you will either benefit from their wealth or have a business together. Generally, you will have more luck in finances if you partner with someone. But you could also lose finances or property because of divorces or your open enemies, so be careful with that. You invest a lot of time, energy, and money in your relationships. Your income might have something to do with the public - how people will view you will depend on the planet and its aspects. For example, if you have Uranus as the ruler in the 7th, you could be known for your shocking, unique ideas and self-expression that people readily pay you for.

2H Ruler in the 8H

Things get extreme in the 8th house - on one hand, you could be skilled at handling people's money, running your own business, and investing. On the other hand, you could be prone to major financial losses, especially if the ruling planet is aspected poorly. Both houses have to do with health, so you need to be careful with that, as well. Occult practices (such as yoga, Reiki, magick, etc), as well as psychotherapy, can help balance your energy and make you more efficient in the ways you make money. You are probably secretive about your income and don't like to brag about your possessions.

2H Ruler in the 9H

Anything that expands your mind and worldview such as higher education, long-distance travel, and meeting with different cultures, philosophies, etc... will boost your sense of self-worth, and help you make money. You could also earn your income away from your home country, or work as a "digital nomad". You could also be called to teach your wisdom and share your expertise with others. You probably set long-term goals for your financial future. Your work should definitely align with your belief system, and values, and should bring you a sense of deeper purpose.

2H Ruler in the 10H

You will make money by following your true calling in life, which is seen by the 10th house and the Midheaven. You are here to strive for the top of the mountain, and the 9-5 grind simply won't make the cut for you. If the planetary ruler is masculine, you could be greatly ambitious and strong-willed (depends on the sign and aspects, too). It's essential to find out what you want to do career-wise and go for it. You are definitely here to be seen and widely known, so if you shy away from the spotlight, your self-confidence and finances might suffer. Own the energy of your 10th house, and strive to be the best.

2H Ruler in the 11H

You invest a lot of time and energy into your friendships, social service, groups of people, and your dreams. You are probably idealistic and get a lot of visions and ideas for your financial future. Your values and self-worth come from going after your highest aspirations, as well as serving and contributing to the collective and society. You like to feel connected to others and crave a sense of a bigger purpose in your work. Your friends and network of people can help you generate your income. You could also build a large following online or do something technologically progressive.

2H Ruler in the 12H

This placement could indicate working in the mental health, and spiritual fields, as well as doing charity. You could also be an artist. Your great sensitivity and intuition help you make money in mysterious ways. You probably keep your income a secret or feel confused about defining your skills or asking for the money that you are worth. Your streams of income could be ever-changing and unpredictable. You could have trouble with spending money on unnecessary items or even on addictions that help you escape/cope with reality and mental health issues. If the planet is aspected poorly, you could go through major financial losses. Careful with being deceived. You need to pay extra attention to your mental and spiritual health in order to be physically and financially healthy.

The Ask Box is open for specific questions, folks! 😊

- Foxbörn

ᴍᴀꜱᴛᴇʀʟɪꜱᴛ 1

ᴄʜᴀʀᴛ ʀᴇᴀᴅɪɴɢꜱ

ᴡᴀɴᴛ ᴛᴏ ʙᴜʏ ᴍᴇ ᴀ ᴄᴏꜰꜰᴇᴇ?

[rupalic]

Growth Strategies Adopted by Major Players in Turf Protection Market

In the dynamic landscape of the turf protection industry, key players like Syngenta Crop Protection AG (Switzerland), UPL Limited (India), Corteva Agriscience (US), Nufarm (US), Bayer AG (Germany), and BASF SE (Germany) are at the forefront of innovation and market expansion. These industry leaders are driving growth through strategic initiatives such as partnerships, acquisitions, and cutting-edge product developments, solidifying their positions as influential forces in shaping the future of the turf protection industry. Their efforts not only enhance their global presence but also set new benchmarks for industry standards and customer expectations. The global turf protection market size is estimated to reach $8.1 billion by 2028, growing at a 4.9% compound annual growth rate (CAGR). The market size was valued $6.4 billion in 2023.

Top Global Turf Protection Leaders to Watch in 2024

· Syngenta Crop Protection AG (Switzerland)

· UPL Limited (India)

· Corteva Agriscience (US)

· Nufarm (US)

· Bayer AG (Germany)

· BASF SE (Germany)

· SDS Biotech K.K. (Japan)

· AMVAC Chemical Corporation (US)

· Bioceres Crop Solutions (Argentina)

· Colin Campbell (Chemicals) Pty Ltd (Australia)

· ICL Group Ltd. (US)

Investments and Innovations: Key Strategies of Top Turf Protection Companies

🌱 Syngenta Crop Protection AG: Leading the Way in Integrated Pest Management

Syngenta Crop Protection AG, a global agribusiness based in Switzerland, operates prominently in the crop protection and seeds markets. The company offers a comprehensive range of herbicides, insecticides, fungicides, and seed treatments, helping growers worldwide enhance agricultural productivity and food quality. With a presence in over 90 countries, Syngenta’s reach is truly global. In October 2020, Syngenta further strengthened its position by acquiring Valagro, a leading biologicals company. Valagro’s strong presence in Europe, North America, Asia, and Latin America complements Syngenta’s existing crop protection chemicals. This acquisition allows Syngenta to offer more integrated pest management strategies that reduce reliance on synthetic chemicals, while Valagro’s expertise in plant nutrition promotes healthier turfgrass growth and improved soil health.

Know about the assumptions considered for the study

🌍 UPL Limited: Innovating Turf Management Solutions Globally

UPL Limited, formerly known as United Phosphorus Limited, is a global agrochemical company based in India, providing a wide range of agricultural solutions, including crop protection products, seeds, and post-harvest solutions. UPL is a key player in turf management, offering innovative solutions for golf courses, sports fields, and other turf areas. Their product portfolio includes herbicides, fungicides, insecticides, and plant growth regulators, all designed to enhance turf quality and health while effectively controlling pests and diseases. Operating in over 130 countries across North America, South America, Europe, and Asia Pacific, UPL has 28 manufacturing sites worldwide, solidifying its position as a leader in the global turf protection market.

🏆 Bayer AG: Streamlining for a Focused Future in Turf Protection

Bayer AG, a multinational pharmaceutical and life sciences company headquartered in Leverkusen, Germany, operates across three business segments: Pharmaceuticals, Consumer Health, and Crop Science. The company’s Crop Science division caters to the turf protection market, offering products such as herbicides, insecticides, and fungicides. With operations in over 90 countries, including regions like North America, South America, Europe, the Middle East, Africa, and Asia Pacific, Bayer maintains a strong global presence. In March 2022, Bayer sold its Environmental Science Professional business, which includes turf protection products, to private equity firm Cinven for USD 2.6 billion. This strategic divestment is part of Bayer’s ongoing efforts to streamline its portfolio and concentrate on core businesses, ensuring a more focused approach to its future operations.

[beardedmrbean]

SACRAMENTO, Calif. (AP) — Lost in the hubbub surrounding California's new $20-per-hour minimum wage for fast food workers is how that raise could impact public schools, forcing districts to compete with the likes of McDonald's and Wendy's for cafeteria workers amid a state budget crunch.

The minimum wage law that took effect Monday guarantees at least $20-per-hour for workers at fast food restaurant chains with at least 60 locations nationwide. That doesn't include school food service workers, historically some of the lowest-paid workers in public education.

Yet demand for school meals is higher than ever in California, the first state to guarantee free meals for all students regardless of their family's income. And demand is projected to fuel an increase of more than 70 million extra meals in California schools this year compared to 2018, according to the state Department of Education.

But these jobs typically have lots of turnover and are harder to fill. The minimum wage boost for fast food workers could make that even more difficult.

“They are all very worried about it. Most are saying they anticipate it will be harder and harder to hire employees,” said Carrie Bogdanovich, president of the California School Nutrition Association.

Statewide, some districts have already taken steps to compete in the new reality. Last year, the Sacramento Unified School District — anticipating the law's passage — agreed to a 10% increase for its food service workers and other low-paying jobs, followed by another 6% increase July 1 of this year to bump their wages up to $20 per hour.

Cancy McArn, the district's chief human resources officer, said it was the largest single raise in the district in nearly three decades.

“We are looking not only at competing with districts and comparing with districts, we're also looking at fast food places,” McArn said.

In Southern California, San Luis Coastal Unified doubled its food service staff to 40 people after seeing a 52% increase in the number of students eating school meals. The district prepares 8,500 meals daily for 7,600 students across 15 school sites — breakfast, lunch and even supper options for youth in after-school sports and activities.

The district has since limited the number of its entry-level positions, which are the hardest to fill, while seeking to hire more for complex roles like “culinary lead” and “central kitchen supervisor” that require more skills and hours — making them more attractive to job seekers.

“That’s allowed us to be more competitive,” said Erin Primer, director of food and nutrition services for the San Luis Coastal Unified School District.

Tia Orr, executive director of the Services Employees International Union California — which represents both school food service workers and fast food employees — said school districts and other service industries must consider raising wages because of this new law.

“This is a good thing, and it is long overdue,” she said.

But some districts are limited in what they can do. In the Lynwood Unified School District in Los Angeles County, the starting salary for food service workers is $17.70 per hour and maxes out at $21.51 per hour, according to Gretchen Janson, the district's assistant superintendent of business services. She said these workers only work three hours per day, meaning they aren't eligible for health benefits.

Janson says the district is waiting to see how employees react, adding: “We just don't have the increase in revenue to be able to provide additional funding for staff.”

Nuria Alvarenga has worked food service in the Lynwood School District for 20 years. She makes $21 per hour now, but said she could likely earn more in fast food.

While she said several co-workers were considering finding other jobs, she hasn't decided yet what she will do. She normally works at an elementary school, but has been filling in recently at a high school where she enjoys seeing former students recognize her as they stand in line for lunch.

“I'm so glad they still remember me,” she said.

School food service workers have gotten more support in recent years under a state push to expand school meals and make them more nutritious. That included $720 million in recent years for upgrades to school kitchens to better prepare fresh meals, plus $45 million to create an apprenticeship program to professionalize the industry.

It would be difficult for lawmakers to mandate a raise for school food workers given the complexities of the state's school funding formula. That's why some advocacy groups, including the Chef Ann Foundation, proposed a state-funded incentive program that would have given school food workers who completed an apprenticeship program a $25,000 bonus payable over five years.

That idea didn't make it into Democratic Gov. Gavin Newsom's budget proposal released in January. The state is facing a multibillion dollar budget deficit, limiting new spending.

But pay raises aren't the only incentives school districts can offer. There's also health insurance, paid vacation, no night or weekend shifts and a pension that could guarantee a monthly income after retirement. Plus, school food workers have predictable hours, letting them work other jobs if they wish — or in summer when school is out.

“Restaurants are laying off employees. They're cutting hours,” said Eric Span, director of nutrition services for the Sweetwater Union High School District in San Diego County. “I think we should position ourselves to really talk about some stability.”

Michael Reich, a labor economics professor at the University of California-Berkeley, said those factors could favor school districts when competing for workers.

“Working in a school cafeteria gives you more stability, job security and maybe less stress than in a profit making institution,” he said. “So there's a lot of advantages from a community standpoint. But that's not to say they don't also want to get more money.”

[militarymenrbomb]

Name: Daniel Rockwell

Location: North Florida

Height: 6”0 (180cm)

Weight: 190-205lb (86-93kg)

Date of Birth: July 13, 1991

Birthplace: Dunkirk, NY

Certifications: ACSM certified personal trainer (2012)

Degree: Marketing BBA, University of North Florida (2015)

 Before getting involved in the fitness industry, I was always competing in various sports.  Growing up, I played football, baseball, and wrestled.  Sports have always been a priority for me.  I found the human body fascinating in regards to physical performance. I started seriously working out at the age of 13. Early on, I decided to strive to make my body perform at the highest possible levels through working out and nutrition. My favorite sport was football, and I dreamed of playing it professionally. That was my main focus and motivation in the gym throughout high school.  A mentor at the time noticed my discipline and introduced me to the sport of bodybuilding.  My senior year of high school I entered, and placed first, in a USBF natural bodybuilding show. I went on to win the teenage category of the NPC Rochester bodybuilding show as well as the NPC Mr. Buffalo competition the following year. 

As you can probably guess, football didn’t work out.  After tearing my ACL, along with other injuries, my dreams started to fade.  I played a little football asa walk-on at Buffalo State College, but it just wasn’t meant to be.  After feeling like a failure, I decided to make a big change in my lifeI have always had so much respect for soldiers, so I decided to become one.  I left Buffalo State as an honor student, packed my things and headed to Florida to join the Florida Army National Guard.  It was hard for me to take a year off of college for military training, but it was a great experience.  I became a black hawk helicopter mechanic for the Army and enrolled back into college as soon as my initial training was complete. I have always had so much respect for soldiers, so I decided to become one.  I left Buffalo State as an honor student, packed my things and headed to Florida to join the Florida Army National Guard.  It was hard for me to take a year off of college for military training, but it was a great experience.  I became a black hawk helicopter mechanic for the Army and enrolled back into college as soon as my initial training was complete.

Although I enrolled at the University of North Florida, and had military obligations, I still had a strong passion for fitness. I started competing in the NPC men’s physique category and eventually became nationally qualified.  Soon after, I started getting offers for fitness modeling and I took advantage of those opportunities.  I loved competing but didn’t have the best experience with the NPC. It seemed as though competitors were doing so much for the sport, with little in return.  Also, as a natural competitor, it was getting harder and harder to compete in the NPC. It made sense for me to drop out of competitive bodybuilding completely and follow my fitness-modeling venture. This was great, because I was now getting paid for what I love to do, and there was no pressure to satisfy judges with the physique they wanted.  It’s now solely a “you vs. you” mentality for me. Many people told me that they were inspired by me and wanted to know how I achieved my physique. I then became a certified personal trainer through the American College of Sports Medicine so I could help people reach their goals.  Although I am certified, I firmly believe that the certification means very little. I realized anyone could become a trainer without any real world experience in the gym.  Now, my goal is to create the most aesthetic physique possible, while inspiring others to do the same.  There are no specific dates that I must be in shape, for me, its everyday.  I’ve implemented fitness into my everyday life and it’s made me a better student, soldier, and person.  I strive to share with you the quality of life that I’ve received from fitness.

[capcavan]

got tagged by @tropical-lycan​ Are you named after anyone:

My second dead name is my mother’s and her mother’s my first one was just picked on a whim as typical nerd i named myself after nathan drake from uncharted second name kevin because i am meance

When was the last time you cried:

Probably few days ago when i felt emotional over riko roleplay bc it makes me feel things

Do you have kids:

Child free 4 life , but I might consider adoption of teenager in future if I have enough money to qualify

Do you use sarcasm a lot:

I love it but try not to because online using it against people who do not know you leads to unnecessary misunderstandings

What sports do you play/have played:

I hated team sports because of teams pressure to rely on eachother, I was good at handball though. Rn i just weigh lift and run

What's the first thing you notice about people:

make up and amount of care they put into their hair styling

Any special talents:

Dissociating myself form stressful situations and doing my thing regardless

Where were you born:

Poland

What are your hobbies:

Drawing, video games, 3d art,reading, roleplaying, sport, nutrition

Do you have pets:

Used to have many guinea pigs , then dog, now no pets but i look forward to a cat in future

How tall are you:

Around 160 cm

Favorite subject in school:

English as second language the teacher allowed me to do whatever i wanted because i was ahead of class thanks to being chronically online as child, also art

Dream job:

Anything that give me comfortable income while working less than 30 hours a week, or video game industry

Tagging @dianblch @noomyart @exy-is-sexy

[krishilearning]

Horticulture definition & Branches

Horticulture is a subfield of agriculture that focuses on the cultivation, management, and study of plants used for non-food purposes like medicine or industry. It also includes non-food crops like flowers and ornamental plants. In order to produce high-quality and profitable crops for a variety of uses, including food production, landscaping, ornamental adornment, and more, it involves a wide range of plant-related operations, including planting, breeding, irrigating, growing, harvesting, and post-harvest processing. Horticulture is a broad field that includes everything from modest backyard gardens to extensive commercial operations, and it frequently entails the use of specialized knowledge and techniques to improve the growth and development of plants.

Enhancing the quality, quantity, nutritional value, and aesthetic appeal of plants—whether they are cultivated for food, medicine, ornamentation, or other purposes—is the aim of horticulture. To maximize the growing conditions and productivity of plants, horticulturists use a variety of procedures, including breeding, grafting, pruning, and pest management.

Pomology: This branch of horticulture is concerned with the cultivation of fruits. Pomologists study the production, storage, processing, and marketing of fruit crops such as apples, citrus fruits, grapes, and berries.

Olericulture: Olericulture is the branch of horticulture that deals with the production and cultivation of vegetables. It includes the study of vegetables from seed production to harvesting, storage, and marketing. Common vegetables studied in olericulture include tomatoes, lettuce, carrots, and onions.

Floriculture: Floriculture focuses on the cultivation of flowering and ornamental plants for their aesthetic and decorative qualities. This branch includes the production of flowers, cut foliage, potted plants, and landscaping materials. Floriculturists often work in the floral and landscaping industries.

Viticulture: Viticulture involves the cultivation of grapes for wine, raisins, and table grapes. This branch covers various aspects of grape production, including vineyard management, pest control, and the study of grape varieties suitable for different purposes.

Oenology: While not strictly a branch of horticulture, oenology is closely related as it involves the study of wine and winemaking. Oenologists focus on fermentation processes, wine chemistry, and sensory evaluation to produce high-quality wines.

Pest Management: This branch is concerned with the study of pests that affect horticultural crops and the development of strategies to manage and control these pests. Integrated Pest Management (IPM) is an approach that combines biological, cultural, physical, and chemical control methods to minimize the impact of pests on crops.

Post-Harvest Physiology and Technology: This branch deals with the handling, storage, transportation, and processing of horticultural crops after harvest. It aims to maintain the quality and freshness of produce from the farm to the consumer.

Urban horticulture: This field of study focuses on the special difficulties and opportunities associated with cultivating plants in urban settings. In order to improve urban green spaces, it includes endeavors like rooftop gardening, vertical gardening, and community gardening.

Seed Science and Technology: Seed science involves the study of seeds, including their development, germination, storage, and viability. Seed technologists focus on the development of high-quality seeds for improved crop production.

Turf Management: Turf management is concerned with the cultivation and maintenance of grasses for lawns, sports fields, and other recreational areas. It involves aspects such as mowing, fertilization, pest control, and irrigation.

These different types of horticulture demonstrate the diversity of plant-related activities and the important role they play in providing food, beautifying landscapes, supporting the economy, and contributing to human well-being. Horticultural practices continue to evolve with advances in science and technology, contributing to improved crop yields, sustainability, and overall quality of plant products.

Kindly visit for more - https://krishilearning.com/branch-of-horticulture/

What you"ll discover here - 

Educational Resources - Our blog serves as a treasure trove of educational content, including articles and lesson plans, all designed to enhance your understanding of agricultural principles, practices and new technology in agriculture. We explore cutting-edge technologies, such as hydroponics, aquaponics, precision farming, and more, to help you stay ahead in the ever-evolving world of agriculture.

We have designed our website to be user-friendly, making it easy for you to navigate, access, and engage with our content. We value your user experience.

Join Us in Cultivating Knowledge

Whether you are a farmer, a student, a teacher, or simply someone interested in the world of agriculture, krishilearning is here to guide you on your educational journey. Together, we can foster a more sustainable, innovative, and prosperous agricultural sector. Join us in cultivating knowledge, growing communities, and embracing the future of agriculture.

[astuteanalyticablog]

Enhancing Athletic Performance: A Comprehensive Guide to Sports Nutrition

Eating a healthy balanced diet is an essential component of any exercise program. The quality of the food people eat can break their progress toward their fitness objectives. Sports nutrition is the secret to peak performance and better health, whether they're a professional athlete or just trying to keep in shape. In this blog, let's know about the proper nutrition which fuels performance.

People's awareness of the value of exercise is growing, and the sports industry is developing swiftly. Thus, it is estimated to drive the market expansion. In addition, according to a research report by Astute Analytica, the Global Sports Nutrition Market is likely to grow at a compound annual growth rate (CAGR) of 4.8% over the projection period from 2022 to 2030.

Sports nutrition's significance:

Athletes can prepare for and recover from workouts and contests with the help of adequate nutrition, which increases their total performance. Furthermore, maintaining body weight and increasing the workout effect requires an adequate intake of calories.

The focus of sports nutrition is on the particular dietary requirements for performance. Let's start by talking about which nutrients are crucial for athletes and whether certain supplements are required.

Fats:

Fat serves as the main energy source for low to moderate-intensity activity and fuels the muscles during endurance training. Additionally, it contributes to the absorption of fat-soluble vitamins, offers important fatty acids, safeguards vital organs, and improves satiety.

The recommended daily allowance for fat is between 20 and 35 percent of total calories. It is estimated that poly-unsaturated and mono fats make up about 15-20% and 5–10% of this total.

Seeds, nuts, avocados, fatty fish, and extra-virgin olive oil are a few examples of nutrient-dense dietary fat sources.

Protein:

Protein intake has been linked favorably to metabolic, bone, and weight control. Athletes' performance, lean body mass, recuperation, and strength have all been reported to increase with it. Furthermore, research indicates that consuming protein after exercise may maximize muscle recovery and improve strength.

According to research, active adults and athletes need 1.4–2.0 g of protein per kilogram of body weight per day to grow and maintain muscle mass. Higher protein consumption (>3.0 g/kg/d) may benefit body composition.

Red meat, poultry, dairy, fish, eggs, legumes, tofu, and fortified foods are a few examples of dietary sources of protein.

Food categories to eat:

Particular food groups should be a part of a person's diet when it comes to sports nutrition. It is possible to provide their body the energy it requires to function at its peak by consuming a range of nutrient-dense foods. The following foods are among the best to put in a sports nutrition plan:

Whole grains

Healthy fats

Lean proteins

Vegetables and fruits

The vitamins and minerals included in fruits and vegetables can assist the functioning of a person's body. Lean proteins and healthy fats can help them feel full and provide their body the resources it needs to stay healthy, while whole grains give their body slow-burning energy.

[nickgerlich]

The Steaks Are High

I remember all too well that time in the early-1970s when there was a spike in the price of beef. My Dad the Accountant was also the primary shopper in the family, and he knew the price of every grocery product in Chicagoland. Well, it seemed like he did, because back when gas was cheap, it was actually prudent to cherry-pick a few items here, a few more there, and so forth. In the end, the cupboards and refrigerator were filled.

But the price of beef scared him into a new reality, because he could not find anyone with what he saw as a competitive price. Instead, he had read about some newfangled soybean burgers that were packed in protein, cost less than beef, and were quite possibly the future of dining.

He bought some, and I can still recall the taste of cardboard. They were horrible, not even close to the real deal. It was also the first time I had ever knowingly encountered soybeans as food, which was ironic because our house sat right at the edge of a soybean farm on the far southern reaches of Chicagoland. I had no clue what they used them for.

Skip forward to the 1990s, and food science had done a complete makeover on what we now know as veggie burgers (thank you, marketing!). They actually tasted pretty good, and when dressed properly, were a reasonable substitute. If you were vegan, vegetarian, an ethical consumer, or just wanting to try something different, they were legit.

More recently, Beyond and Impossible have introduced the best versions of meat substitutes yet. They are truly lab foods, and are now reaching ubiquity in supermarkets and restaurants. The mouth feel, the redness, even the juices spilling forth, are the closest approximations yet of a beef burger on the grill. They are so close that the cattle industry is rightfully a little nervous, and in some states, their lobbying groups have pushed for legislation regulating basic food terms, such as “meat,” “beef,” and others. Gotta keep those consumers from becoming confused, you know.

Lab foods require over-the-top marketing, though. It’s one thing to buy a garment made from a different fabric, or any number of other consumables. But when it comes to the things we put in our mouth, you better be careful. I recall my ultra cycling years, primarily the 1980s and 1990s, but a little into this century. If you wanted to be competitive, you had to consume sports nutrition on the fly. This meant no burgers and burritos, because they can do a stomach bad when racing. Food scientists, though, came through and brought us innovative products like Ultra Energy, which they touted as being “pre-digested.”

Now if there is any word or phrase that can turn a stomach, it is “pre-digested.” It just sounds bad. Never mind it simply meant the powdered concoction, once reconstituted with water, would be absorbed quickly within the body, allowing for a continuous source of energy. Drink one of these every hour (550 calories), and you’ll be able to go day and night.

It still sounded like yuck, and we all called it Ultra Eulogy. Where were the marketers when they needed it? The name was good, but the other print on the package was a death wish as far as branding goes. Today, manufacturers such as Hammer Nutrition have worked out the kinks as well as the taste, and they skip all the nasty verbiage and focus instead on the results.

Which brings me to the dinner table finally, and the talk last week about lab-grown meat is once again making headlines. It is coming soon, thanks to a new FDA ruling giving it the green light. It’s just that, once again, the food scientists have been doing all the business planning.

Even out here in West Texas, people are OK with some folks eating Beyond and Impossible. You can find them everywhere. But lab-grown meat? That might just be taking things too far. Cattle ranchers know that the vegans and vegetarians among us will likely always be just a small percentage of the population, and even the others who want to try one occasionally are a blip on the radar.

But these new “meats” will be aimed squarely at carnivores, meaning that all those ranchers and feedlot owners will be shaking in their boots far more than any veggie burger might make them uneasy.

The arguments in favor of lab meat are multiple. The meats, which are cultivated from animal cells, can be produced without ethical consideration of creatures crammed into small pens. The carbon footprint is much smaller, right down to the fact it takes six pounds of feed to produce one pound of beef at the feedlot. And let’s not forget the unpleasant smell, which some folks around here argue is the smell of money. It’s at that time I invoketh Shakespeare. “Cow poop by any other name would smell as pungent.” Or something like that.

In case you’re wondering, lab-grown meat is not a total panacea, because vegans and vegetarians still will not eat it, because animal cells. But will the other 95%? It’s going to take some serious marketing to take the lab out of the lab-grown meat so that people feel like they are eating something good, about as much of a challenge those soybean burger makers faced in the 70s.

Consumers don’t have to worry just yet about mistaking it at the supermarket—that time will come, though—but these new products will start appearing in restaurants. And you know what? You might not even know it. Heck, it took federal legislation a few years ago to force chains with 20 or more units to list calorie counts on menu items. Do you think a restaurant is going to put the word “lab” anywhere on the menu?

I think not.

And you thought that GMO foods was a big deal. I am betting that lab meat will elicit howls of disapproval across the country, especially in cattle-rich West Texas. It’s one thing to make the vegans and vegetarians happy, but it is quite another to let a bunch of scientists start whittling away at your livelihood, the one thing for which this part of Texas is best known.

Heck, they may as well just have a 72-ounce tofu challenge over at the Big Texan. That idea, while offered in jest, is about as under-cooked as the lab meat coming our way. At least for now.

Dr “I’ll Pass” Gerlich

Audio Blog

[alexardenti]

Muscletech Arnold Columbus 2023 Alex Ardenti Nathan Freihofer Blessing Awodibu BOOGIEMAN https://www.alexardenti.com alex@alexardenti.com 818 517 5617 Since 1990 Ardenti Films has specialized in the sports-supplements and health & fitness industries and have produced creative content for leading companies: P90X, Muscle tech, EAS, Ultimate Nutrition, MetRx, Optimum Nutrition, HELIX Lateral Trainer, Weider, GAT, BeachBody, X3 Bar, SAN, Hammer & Chisel, 21 Day Fix, High Tech Pharma, VPX, Better Bodies, MUTANT, Evogen, Infinite Labs, 4+ Nutrition, BSN, Quest, Body Beast, MHP, Probiotica, iForce, 360 CUT, Black Skull, ABB, Finaflex, American Gladiators Fitness, UFC Gym, Nutrabolics, Gaspari, Ronnie Coleman, Xenadrine, 1st Phorm, Rich Piana 5% Nutrition, IntegralMedica, Bodybuilding .com, BodyCor, Kim Lyons Bionic Body, Hydroxycut… We are based in Los Angeles and often shoot for international brands that ship us product and we find on camera talent locally. You can view some quick samples of our video production work here: https://vimeo.com/channels/alexardenti or if you would like to see our photography work please view: https://www.alexardenti.com/photography Also find our feature length documentaries on Apple TV, Amazon Prime Video, Google Play, YouTube Movies by searching Alex Ardenti on each platform https://www.alexardenti.com https://www.alexardenti.com/photography https://www.alexardenti.com...