#Result Management Software

[deus-ex-mona]

g o o d n i g h t .

[worxmate]

SMART is a helpful structure to set clear, actionable, and attainable goals. SMART stands for the acronym:

S – Specific: The goal should be very specific and yet not vague. M- Measurable: You can measure it so that you can track your progress and know when you have achieved the goal. A- Achievable: The goal should be realistic and attainable with your current skill sets and resources. R- Relevant: the objective must answer to broader purpose, whether individually or organizationally. T - Time-Bound: the goal must have specific deadline or timelines to create time pressure. Do SMART Goals really work or Is it just buzz? Yes SMART goals work — and they go beyond being only hype. It is for a reason:

Focus and Clarity SMART goals clearly indicate what has to be accomplished, thus eradicating fuzzy intentions. For example, instead of saying, "I wish to improve my writing," a SMART goal would sound like, "Write and publish five blog posts within the next two months." It indicates what success will look like and what step to take.

Measurable Progress SMART goals are easy to track, keeping you on course. Having measurable outcomes- like increasing sales by 15% or completing a project milestone-means you'll know exactly when you're succeeding.

Motivation and Focus Knowing that your goal is realistic, specific, and has a deadline makes it easier to stay motivated. It removes uncertainty and provides a structured pathway to follow. This accountability also helps keep procrastination at bay.

Adaptability SMART goals do not mean that inflexible goals are never allowed to be altered. It provides a framework, but always be upgraded as progress, changes in priorities, or new opportunities arise. The achievable or time-bound aspect can always change if things are not unfolding the way they were envisioned.

Alignment with Long-Term Goals Since the goal must relate to every, you will know that your short-term goals always are on the path of even bigger aspirations-whether it would be career-related, personal-growth-related, or organizational development-related. And this will only make sure that you are in focus on things that really matter.

Weaknesses with SMART Goals While SMART goals are really handy, they are by no means perfect:

Over-Specificity: Another contention is that it is making the SMART goals so specific that focuses your attention on tiny, narrow targets, most probably forgetting wider creative or strategic thinking. Pressure: Failure to meet time-bound goals might incur stress and burnout if it is not handled well. Problems with flexibility: The more rigid the SMART goals, then the changes and opportunities that come along and which do not qualify according to its set criteria.

Conclusion: Smart or Just Fad? SMART goals are far from being a fad. They are instead a very tried and proven method to set real, achievable goals that can lead to desired outcomes. Still, like all tools, they do best when they are handled carefully and personalized.

If you’re looking to streamline the process of setting, tracking, and achieving SMART goals, especially in alignment with OKRs, Worxmate's OKR software can help. With powerful features like real-time tracking, automated progress updates, and seamless integration with performance reviews, Worxmate ensures your team stays on track toward success.

Start leveraging Worxmate OKR software today to align your goals, increase productivity, and achieve your career and organizational objectives efficiently.

[cloud9technologies2]

Benefits of Implementing ERP Software for Engineering Firms

The engineering industry is one of the biggest industries in the world, and it plays an important role in growing the economy as well. The engineering sector is growing day by day and is highly competitive. Hence, efficiency, accuracy, and streamlined operations are crucial for success in this sector. Businesses face several challenges in this sector, like the complexities of a project, resource management, and deadline restrictions. ERP software for engineering firms is the best way to overcome all of these challenges as it integrates and automates business processes.

Here is the list of top benefits of utilizing ERP systems for the engineering industry:

1. Project Management:

The projects in engineering sectors have a detailed documentation process, different teams, and complicated workflows. ERP system for engineering firms help in various ways, like centralizing project data, enabling limitless collaboration, and getting real-time updates. Because of this software, every team member has all the updates, which in turn reduces miscommunication and delays in the project.

2. Resource Management:

For all engineering projects, it is essential to allocate all resources carefully, like equipment, materials, and labor. With the utilization of ERP software, the monitoring of resources can be performed easily. It helps in checking resource availability, optimizing usage, and forecasting requirements. This ultimately results in improving cost efficiency.

3. Quality Management:

Ensures engineering projects meet industry standards and regulations.

Quality Control: Offers tools for monitoring and managing the quality of materials, processes, and completed projects.

4. Data Management:

Using ERP software, engineering firms can make sure that they can get a unified database to eliminate data silos and ensure consistency through all departments. A centralized data management system is beneficial for decision-making as well it provides critical information when required.

5. Time and Budget Management:

When the whole system gets automated with ERP software, it reduces time and cost on repetitive tasks like data entry, procurement, and inventory management. The utilization of ERP systems in engineering firms helps in reducing manual errors and improving productivity. Hence, the firms can focus on other important things like innovation and project execution.

6. Client Relationship Management:

Most ERP systems include customer relationship management tools that are very helpful in managing client interactions. This tool allows the firm to track communication history, project milestones, and client preferences. Because of this feature, firms can improve customer satisfaction and build long-term relationships.

7. Scalability and Flexibility

ERP solutions may scale with the company as it grows, allowing for more projects, clients, and resources. Customization: ERP solutions can typically be tailored to an engineering firm’s specific demands and operations.

8. Financial Management

Accounting combines financial accounting with project management to provide a complete picture of the company’s financial health. Reporting: Creates detailed financial reports, such as profit and loss statements, balance sheets, and cash flow statements.

How PMTRACK ERP Helps:

Managing development processes, monitoring complex projects, and ensuring seamless collaboration across divisions are becoming increasingly important for company success. Engineering organizations in Pune, India, and around the world have distinct issues in successfully managing their operations.

Implementing a bespoke Enterprise Resource Planning (ERP) solution provides transformative benefits by streamlining processes, improving project management, and ultimately generating profitability.

For businesses considering ERP adoption, selecting the correct ERP software vendor is critical. PMTRACK ERP, a reputable ERP solution provider in Pune, India, specializes in engineering ERP systems tailored to the demands of engineering and manufacturing companies.

ERP software is used to connect project management with financial accounting, inventory control, and procurement procedures. This integration gives project managers real-time information about project costs, resource availability, and schedules, resulting in better-informed decisions and more effective project execution.

Engineering firms that use an ERP system can improve operational efficiency, reduce costs, improve project delivery, and ultimately boost client satisfaction and profitability.

Summary:

ERP software provides several advantages to engineering firms in Pune, India, ranging from better project management and financial control to higher client satisfaction and scalability. Engineering organizations can employ a comprehensive ERP solution to improve operations, decrease inefficiencies, and drive long-term growth.

PMTRACK ERP, one of the leading ERP solution providers in Pune, India, provides comprehensive, industry-specific ERP solutions that are suitable for engineering organizations’ unique requirements. Firms that collaborate with an experienced engineering ERP software company in India receive a trusted partner in negotiating the complexity of their business, setting them up for success in an increasingly competitive landscape.

[lifehacksthatwork]

Just a bunch of Useful websites - Updated for 2023

Removed/checked all links to make sure everything is working (03/03/23). Hope they help!

Sejda - Free online PDF editor.

Supercook - Have ingredients but no idea what to make? Put them in here and it'll give you recipe ideas.

Still Tasty - Trying the above but unsure about whether that sauce in the fridge is still edible? Check here first.

Archive.ph - Paywall bypass. Like 12ft below but appears to work far better and across more sites in my testing. I'd recommend trying this one first as I had more success with it.

12ft – Hate paywalls? Try this site out.

Where Is This - Want to know where a picture was taken, this site can help.

TOS/DR - Terms of service, didn't read. Gives you a summary of terms of service plus gives each site a privacy rating.

OneLook - Reverse dictionary for when you know the description of the word but can't for the life of you remember the actual word.

My Abandonware - Brilliant site for free, legal games. Has games from 1978 up to present day across pc and console. You'll be surprised by some of the games on there, some absolute gems.

Project Gutenberg – Always ends up on these type of lists and for very good reason. All works that are copyright free in one place.

Ninite – New PC? Install all of your programs in one go with no bloat or unnecessary crap.

PatchMyPC - Alternative to ninite with over 300 app options to keep upto date. Free for home users.

Unchecky – Tired of software trying to install additional unwanted programs? This will stop it completely by unchecking the necessary boxes when you install.

Sci-Hub – Research papers galore! Check here before shelling out money. And if it’s not here, try the next link in our list.

LibGen – Lots of free PDFs relate primarily to the sciences.

Zotero – A free and easy to use program to collect, organize, cite and share research.

Car Complaints – Buying a used car? Check out what other owners of the same model have to say about it first.

CamelCamelCamel – Check the historical prices of items on Amazon and set alerts for when prices drop.

Have I Been Pawned – Still the king when it comes to checking if your online accounts have been released in a data breach. Also able to sign up for email alerts if you’ve ever a victim of a breach.

I Have No TV - A collection of documentaries for you to while away the time. Completely free.

Radio Garden – Think Google Earth but wherever you zoom, you get the radio station of that place.

Just The Recipe – Paste in the url and get just the recipe as a result. No life story or adverts.

Tineye – An Amazing reverse image search tool.

My 90s TV – Simulates 90’s TV using YouTube videos. Also has My80sTV, My70sTV, My60sTV and for the younger ones out there, My00sTV. Lose yourself in nostalgia.

Foto Forensics – Free image analysis tools.

Old Games Download – A repository of games from the 90’s and early 2000’s. Get your fix of nostalgia here.

Online OCR – Convert pictures of text into actual text and output it in the format you need.

Remove Background – An amazingly quick and accurate way to remove backgrounds from your pictures.

Twoseven – Allows you to sync videos from providers such as Netflix, Youtube, Disney+ etc and watch them with your friends. Ad free and also has the ability to do real time video and text chat.

Terms of Service, Didn’t Read – Get a quick summary of Terms of service plus a privacy rating.

Coolors – Struggling to get a good combination of colors? This site will generate color palettes for you.

This To That – Need to glue two things together? This’ll help.

Photopea – A free online alternative to Adobe Photoshop. Does everything in your browser.

BitWarden – Free open source password manager.

Just Beam It - Peer to peer file transfer. Drop the file in on one end, click create link and send to whoever. Leave your pc on that page while they download. Because of how it works there are no file limits. It's genuinely amazing. Best file transfer system I have ever used.

Atlas Obscura – Travelling to a new place? Find out the hidden treasures you should go to with Atlas Obscura.

ID Ransomware – Ever get ransomware on your computer? Use this to see if the virus infecting your pc has been cracked yet or not. Potentially saving you money. You can also sign up for email notifications if your particular problem hasn’t been cracked yet.

Way Back Machine – The Internet Archive is a non-profit library of millions of free books, movies, software, music, websites and loads more.

Rome2Rio – Directions from anywhere to anywhere by bus, train, plane, car and ferry.

Splitter – Seperate different audio tracks audio. Allowing you to split out music from the words for example.

myNoise – Gives you beautiful noises to match your mood. Increase your productivity, calm down and need help sleeping? All here for you.

DeepL – Best language translation tool on the web.

Forvo – Alternatively, if you need to hear a local speaking a word, this is the site for you.

For even more useful sites, there is an expanded list that can be found here.

[vmedulife]

Faculty Profile - vmedulife Software

“Faculty Profile” is a term to indicate the quality of teachers in terms of their qualifications, publications, contribution to research, teacher characteristics, adequacy of recruitment procedures, faculty availability, and professional development. Teachers take the initiative to learn and keep abreast with the latest developments, innovate, continuously seek improvement in their work, and strive for individual and institutional excellence.

[jamesandersonwest]

Both the tools help you to measure the individual outcomes as well as the team outcome. They both promote employee engagement and empowerment.

https://datalligence.ai/okrs-and-performance-evaluation/

[a-shade-of-blue]

Masterlist of Fundraisers from the Palestinians who directly contacted me. (19-21 August)

21 August

Mohammed El Shaer (@m-elshaer038): Muhammed is a 23 year old software engineer student who did not manage to complete his degree because of the genocide. HIs family house has been destroyed. He and his family (his mother, sister, brother and sister-in-law) are trying to evacuate to Egypt. (https://gofund.me/f93c78cb) (#88 on the verified fundraiser list by el-shab-hussein and nabulsi)

Leila Zaqout (Layla) (@joyfulpeacepolice): Layla is from a family of 8. She is a finally year pharmacy student who cannot graduate because of the war. Her neighbouhood has been destroyed and she was slightly injured in a bombing. She has recently contacted hepatitis A.Layla’s grandfather is an open-heart surgery patient. They are trying to evacuate out of Gaza. (https://gofund.me/e52f6176) (vetted by association, see post here. This campaign has been vouched for by @/ahmed79ss, whose campaign has been shared by 90-ghost (see here and here)) (VERY LOW FUNDS!!!! ONLY $220 USD raised of $155,000 target!)

Mahmoud Al-Sharif (@mahmoud-sharif, @mahmoud-sharif2): Mahmoud had lost his fingers and an eye due to Israel’s previous war on Gaza. He and his wife Soha have 3 children: Retal (12), Joud (11) and Nageh (8). They are trying to evacuate to Egypt.  (https://gofund.me/9c6c3ac9) (vetted by 90-ghost), 

Hazem Shawish (@hazemsuhail, @nisreensuhail, @kenzish): Hazem and Nisreen are from a family of 8. Their father had passed away due to hunger and inadequte healthcare. Their brother Samer has bipolar disorder, which has exacerbated due to the lack of essential medications. They are trying to evacuate to Egypt. (https://gofund.me/917ecb89) (Vetted by association. Nisreen is the sister in law of @samarsh97(shared by 90-ghost). See proof here. Also @nisreensuhail's Instagram (princess__.nisreen) goes all the way back to 2015. They also have a clean search result, see post here.)

Aya (@family-aya): Aya and her husband has 3 children. One of her child and her husband were injured, and several family members were martyred. Her father is a cancer patient, and her elderly mother is elderly has special needs. They are trying to raise funds for daily necessities including food. (https://gofund.me/2946907d) (shared by bilal-salah0. (Bilal-salah0's campaign is listed as #132 on the verified fundraiser spreadsheet vetted by el-shab-hussein and nabulsi. His campaign has reached its goal and he is trying to support other campaigns now, and has said that he would ensure the legitimacy of the campaigns he promote, see post here.))

20 August

Dina Mahammed(@dinamahammed99) Dina is 25 years old. She has a 3-year-old daughter and a 3-month-old son whom she gave birth to under the bombing. They are trying to evacuate out of Gaza. (https://gofund.me/1bff15a6) (Dina is @/mahmoud1995's sister, see post here and here. @/mahmoud1995's campaign has been shared by 90-ghost) 

Hamdi Al-Shaltawi (@hamdishiltawi): Hamdi is an economic student on his second year of study and he used to run a job. But now he and his family have been displaced. He is trying to evacuate himself and his family (his parents, two brothers and three sisters) out of Gaza. (https://gofund.me/ac7c2fa3) (#285 on the verified fundraiser list created by el-shab-hussein and nabulsi) 

Dina Abu Zour (@dinafamily): Dina is a mother of three children and currently pregnant. She is suffering from pregnancy-related proteinuria. One of her children has hepatitis, and her 13-year-old son has psychological issues after being detained by the military. Her husband also suffers from injuries after being captured by the military. (https://gofund.me/b06d2ec5) (#10 on the Bees and Watermelons verified fundraiser list.)

Ghada Ayyad (@ghadak24): Ghada is a 21-year-old palestinian woman. Her father is a healthcare worker and her mother a teacher. She is from a family of 8 including 3 children under 16 years old. They are trying to evacuate to Egypt. (https://gofund.me/51547832) (promoted and verified by Banyule Palestine Action Group, an Instagram based group that verifies campaigns "by comparing them with IG profiles and supplied photos and by having conversations with beneficiaries and their supporters." I have also seen other vetted campaigns promoted by this group (e.g. @/shymaafamily's campaign, which is #141 on their vetted fundraiser list by el-shab-hussein and nabulsi, has also been promoted by this group), so I do trust this group. Ghada's campaign has also been promoted by Youth For Falesteen. Moreover, here is Ghada's Instagram: ghada_family24. She has had her instagram since at least 2021 (she has been tagged in a post from 2021)) (22 Aug: LOW FUNDS! Currently €1,915 raised of €60,000 target!!)

19 August

Hassan Madi (@hassanmadi): Hassan got married 4 days before this current genocide. But now his home is destroyed, he has lost his job and they are now living in a tent. (https://gofund.me/6f65d728) (Vetted by association. Hassan is a nephew of @aya2mohammed, who has been vetted (#166 on the verified fundraiser list vetted by el-shab-husssein and nabulsi). See post here for proof. ) (22 Aug: LOW FUNDS! Only €100 raised of €50,000 goal)

Nour Al-Habil & Ayman Al-Habil (@nour20habil):  Nour is Ayman’s daughter and she has 9 siblings. Their house has been destroyed. Ayman’s 5-year-old son, Ahmed, has hepatitis, and his 3-year-old child has osteoporosis. (https://gofund.me/7adef23f) (Vetted and promoted by gaza-evacuation-funds! Shared by 90-ghost. Also vetted by association. Nour is also a niece of @aya2mohammed (#166 on the verified fundraiser list vetted by el-shab-husssein and nabulsi). See post here for proof.) (22 Aug: LOW FUNDS! Only kr7,795 NOK raised of kr700,000 goal!)

Lubna Al-Sir & Ahmed Hassan Al-Sir (@ahmadelser, @lobnaelser): Lubna and Ahmed have 3 children: Mohamed (9), Hassan (7), and Yazan(2). Their house has been destroyed and they are now displaced and living in tents. They are trying to evacuate out of Gaza. (https://gofund.me/aa7b3ff2) (shared by 90-ghost) (22 Aug: LOW FUNDS!!! Only €1397 raised of €50,000 target.) 

Mohammed Shamia (@mo-shamia): Mohammed is fourth year student of laboratory medicine. His uni in Gaza has been destroyed and he is trying to finish his education in Egypt. He is trying to evacuate 10 family members (his parents, grandparents, his brother, his sister as well as her husband and her three children). (https://gofund.me/303c68db) (#7 on the verified fundraiser list vetted by el-shab-hussein and nabulsi.)

Amjad Sido (@amjadsido99, @amjadsido): Amjad has 2 children (Mosbah (6) and Abdul Rahman (3)). He is also living with his mother and 5 brothers. The occupation has destroyed their house and killed his father and two of his brothers. They are trying to evacuate out of Gaza. (https://gofund.me/0729ac5b) (#126 on the verified fundraiser list vetted by el-shab-hussein and nabulsi) 

Walid Al-Qatrawi (@waledps): Walid is an engineer from Gaza. He has 3 children: Adam, Hla, and Nay. They are trying to evacuate out of Gaza. (shared by 90-ghost) (https://buymeacoffee.com/waledps) (https://www.paypal.com/paypalme/GoFundWaledPs)

Click here for my Masterlist for fundraisers from 13 July - 25 July.

Click here for my Masterlist for fundraisers from 26 July -29 July.

Click here for my Masterlist for fundraisers from 30 July - 1 August.

Click here for my Masterlist for fundraisers from 2 August - 5 August.

Click here for my Masterlist for fundraisers from 6 August - 10 August.

Click here for my Masterlist for fundraisers from 11 August - 14 August.

Click here for my Masterlist for fundraisers from 15 August - 18 August.

How does vetting and verification work? See post here. (also read comments regarding 90-ghost and why we trust the campaigns he has shared)

See post here for other verified ways to send aid to Gaza.

Don't forget your Daily Clicks on Arab.org, it's free!!! and Every click made is registered in their system and generates donation from sponsors/advertisers.)

[theliteraryarchitect]

Hi, this is a really specific situation, but I'm at a loss. I had an accident that left me with lasting brain issues, and my writing has taken a hit. I went from being able to churn out a 3k word chapter in a day to needing an hour to write 50 words. I have so many ideas but can't express them, and I hate writing as a result. I know practice and just pushing through are going to be the main pieces of advice, but do you have any other suggestions or resources for someone who is having to re-learn how to be a writer?

Hey there! First off, I’m so sorry this response took me so long. Your Ask really stuck with me, and I wanted to give it the thought and care it deserves.

I can’t imagine how frustrating and heartbreaking it must be to go through such a big shift in your writing process. Losing that ease and flow—especially when you have so many ideas—is a huge adjustment. It’s a testament to your creativity and drive that you’re still thinking about how to keep writing despite the challenges.

You’re absolutely right that practice and pushing through are often the go-to advice, but I think it’s equally important to give yourself permission to grieve what’s changed. Writing can feel like such a core part of who we are, and when it’s harder than it used to be, it’s natural to feel a sense of loss.

Here are a few suggestions that might help as you navigate this:

1. Try Different Mediums: If typing feels like slogging through mud, maybe experiment with dictation software or voice-to-text tools. Speaking your ideas aloud could help you capture more words without the same strain.

2. Focus on Smaller Goals: Instead of trying to write full chapters, set tiny, manageable goals—like jotting down a single image or one sentence that excites you. Those little wins can add up and feel more achievable.

3. Explore New Ways of Outlining: If you’re struggling to get the words out, focus on the ideas instead. Create bullet points, mind maps, or even doodles to capture the essence of your story without the pressure of fully fleshed-out prose.

4. Be Kind to Yourself: This is the hardest one, but it’s so important. Writing isn’t just about the final product; it’s about the joy of creating. Even if the words come slower, every step you take is progress.

And don't forget to give yourself a ton of credit! Re-learning how to write in a way that works for you now is an incredible act of resilience. You’re still a writer, and your stories are still worth telling, even if the path looks different.

Hope this helps!

Bucket

/ / / / / / / / / / /

@theliteraryarchitect is a writing advice blog run by me, Bucket Siler, a writer and developmental editor. For more writing help, download my Free Resource Library for Fiction Writers, join my email list, or check out my book The Complete Guide to Self-Editing for Fiction Writers.

[saywhat-politics]

Federal prosecutors allege that the landlords have used RealPage pricing software to collude and artificially raise rents. The legal action is the latest development stemming from a 2022 ProPublica investigation.

The Department of Justice on Tuesday sued six of the nation’s largest landlords, accusing them of using a pricing algorithm to improperly work together to raise rents across the country.

The lawsuit expands an antitrust complaint the department filed in August that accused property management software-maker RealPage of engaging in illegal price-fixing to reduce competition among landlords so prices — and profits — would soar. Officials conducted a two-year investigation into the scheme following a 2022 ProPublica story that showed how RealPage was helping landlords set rents across the country in a way that legal experts said could result in cartel-like behavior.

Together, the six landlords manage more than 1.3 million apartments in 43 states and the District of Columbia. Prosecutors have already negotiated a settlement with one of them.

[for-those-who-wait]

Time to remind people of the multifandom point in my blog description hahaha

A Detroit: Become Human AU actually works shockingly well for Hunter's story already? Like being a clone of a dead man versus being an android made in the image of a dead man, that is perfect crossover material. If someone has already done this, ABSOLUTELY let me know because I want to consume The Good Content

2.6k words of concept and story, some more doodles, android blood/gore/mentioned suicide and abuse under the cut. We love existentialism, species dysphoria, and Noceda sibling time in this house

Now I'm taking this idea from a somewhat popular trope in the DBH fandom, but what if someone didn't know that they were an android? Completely raised to be human, have fabricated memories of being a child, can't be completely sure if your awareness/consciousness is just coding or not—then finding out you are, in fact, not human. Imagine how earth-shattering that would be. Which is why I'm doing that to Hunter :)

So some of the notes I wrote down for each of the kinda major characters I had ideas for:

Philip:

He still murders Caleb and is never convicted (Caleb could be an android sympathizer, could have helped in their creation, anything that would piss Philip off royally)

He hates androids (I'll have to come up with the things he believes and thus teaches to Hunter but I've taken a break from the DBH fandom for a while and I can't remember peoples' grievances in that game, oops, but basically according to Philip, androids = evil and bad). Also he's just short-tempered and brutal like always and androids are the easiest way to let out that anger without breaking any laws. That is until laws are made. Now in the eyes of the law, it's just regular child abuse. Yay! /j

He’s a higher-up at CyberLife and has the authority to request a custom model be built for his personal use (this is equivalent to him making Grimwalkers, something that he hates, just for the sake of his brother)

This model (spoiler alert, it's Hunter) is a combination of a YK (child) model and an undercover model that works best with integration and infiltration. This results in the android having programmed emotions and pain receptors, no HUD, no control over artificial skin, no software for interfacing with electronics, and no android markers such as an LED. (It’s also similar to the YK model for this reason since LEDs being removed from those models is actually an intended feature).

This android also doesn’t have a registered user just in case it were to get out, and Philip doesn’t want to risk the creation of this android coming back to bite him

After the custom android is created, he promptly retires to become some old shut-in à la Elijah Kamski up in Gravesfield, Connecticut

I would argue that even though it's technically 2038 and things are all futuristic and complicated now, Gravesfield is still a very small town that doesn't actually see a lot of androids around. I would say that it's pretty much the same as in canon if a bit more developed where the forest is (probably another neighborhood or something).

Philip keeps communication to a minimum and rarely appears outside of his home

The best case scenario android revolution occurs, androids are given their freedom and rights, but Philip manages to keep the android under his ownership by just succeeding in hiding him for however many years

Hunter:

He grows up being taught that androids are evil, terrible, etc. etc. because Philip is a terrible person and of course he would

He has absolutely no idea that he’s an android. He has no reason to think he’s not a human because he does literally everything a human does: he eats, he needs to sleep, he feels pain—there are no indicators that he’s anything but human

Androids run on thirium 310, AKA blue blood, and this is one of the only ways to visually distinguish android from human if they don’t have android markers like LEDs on them. When he inevitably and accidentally hurts himself on something, it’s made immediately clear that he is in fact not human.

Philip, as an employee of CyberLife, has a repair rig in one of his rooms. This can be used to completely wipe the memories of an android that is set up in it. He uses it every time Hunter discovers he’s an android.

The memory wipe isn’t perfect. It’s not uncommon for Hunter to get flashbacks to wiped memories, including moments where he’s been actively hurt by Philip or has inflicted pain on himself from trauma alone. (Androids are programmed [or maybe just prone to? I'm not actually sure, it's not explained in canon super well, but let's just pretend it's programmed because that's almost worse than it being voluntary] to self-destruct when their stress levels become too high, and you could easily argue that finding out your entire life is a lie is grounds for being a stressful situation.) Ordinarily, similar to what happens in Hollow Mind, Hunter will address the situation with Philip assuming they can work something out or get some actual answers. This of course never ends well

These memory wipes probably happen more frequently than Belos makes Golden Guards, so it’s understandably very stressful whenever he remembers the abuse he suffered and the memories he lost from previous wipes. This becomes an incentive for him to hide injuries that would reveal he knows he's an android (anything that draws blood, really)

Camila:

She’s an android sympathizer (even before the revolution) who is aware of the deviancy phenomenon and truly believes that androids are both capable of and entitled to sentience and free will.

Luz is still her human child.

She adopts Vee, an android child, shortly after the revolution

Vee had deviated while she was being attacked and ran away before she could be killed. Camila has made it clear to her that she will be treated with respect in their home and that her life is no less valuable than a human’s. She has taken this to heart

Luz loves Vee, they are siblings, your honor

During the revolution, her home was a safe space, similar to Rose Chapman, for deviant androids on the run

So that leads into the rudimentary plot I have laid out:

This takes place a while after the android revolution (probably a few years or so). Let's pretend they have all the laws and anti-android stuff figured out and that people have been forced to relinquish their androids to be made deviant and given freedom. At this point, it's rare for androids to be undeviated and still working for their owners, but it still comes up occasionally. Hunter, under Philip's care, has been kept pretty ignorant that a revolution happened at all, much less that androids are even capable of any form of sentience. He's been raised to be anti-android so oh boy deep-rooted self-hatred here we come! His knowledge probably doesn't exceed that of an ordinary citizen in the game before deviancy becomes more widely known

 So after Hunter discovers he’s an android again, he has flashbacks of all the previous times he told Philip, and proceeds to hide this realization from him. And he's completely just not processed the fact that he's an android yet; he's already overwhelmed with the immediate threat that the realization his entire life is a lie basically slips him by (don't worry, he gets to have that later!).

He chooses to make a break for it the second he gets the chance, and he ends up running through the town completely terrified because honestly, who wouldn't be.

I'm working off the assumption that having androids in small towns is still pretty rare since there are fewer CyberLife stores, technicians, etc. for android healthcare. And Hunter has hardly ever been outside, so he's completely out of his depth when trying to navigate the neighborhoods and the rest of the town that he ends up in. Police officers find this kid covered in thirium, and they're like "Oh so he's obviously a terrified android, we need to help him out." But Hunter's freaking out because "Oh god I have android blood on me, that means they'll kill me," making the indirect thought of "I'm an android, they will kill me because I'm an android" and he's having a freaking time.

They try to calm him down enough to get him over to the station, at which point they call Camila, since she knows the most about traumatized androids in their small, relatively android-less town. She does her Motherly Noceda Magic and honestly, he's probably pretty catatonic for a lot of the day after she takes him to her house. But after that, he just completely breaks down.

He doesn't know if he even has free will or if it's his programming that dictates what he thinks and feels. He doesn't know if his opinions are really his own or if they existed because of and since his creation. He doesn't know how many of his memories are fabricated, since he very clearly has memories of a life that go farther back than his estimated creation, and so the film between fiction and reality is so thin that it may as well not exist. And now, when he was human just a few days ago, almost perfectly content with life, he's suddenly an object, something sub-human and undeserving of basic rights.

 Camila has to calm him down and teach him about deviancy (and at this point, Hunter isn't even sure he's deviant, which opens up a whole other can of worms for his mental health), making sure he knows that he does have rights just as if he were human. She's also the first example he has for an adult that 1. doesn't absolutely hate androids and 2. actually respects him and loves him and wants to see him succeed

And that gives way to character interactions and angst! You love to see it!

Luz is his emotional support sister. She tries her best but she has very little experience with traumatized children currently questioning every aspect of their existence. If anything, she provides a much-needed sense of normalcy and shows that despite his being an android, he's still the same person and can still be treated as such. She's a comfort to help him feel at least somewhat normal in his situation.

Vee is his adopted android sister who helps him feel more comfortable in his own skin by being shameless and frank with her own identity as an android. She's a safe place for him to talk about Android Stuff when Luz or Camila might just not understand what he's going through or be able to help him with it. She also helps him obtain software updates (since he hasn't had access to literally any part of his mechanical body, software and hardware alike) that will grant him access to things an android should ordinarily be able to do, like (de)activating his synthetic skin, interfacing, accessing his HUD, etc.

(Also all of these drawings were made when I was still thinking "Oh, this should take place before the revolution so that he can have his dehumanizing moment of getting an LED slapped onto him" but then I thought it would be more interesting if Philip basically just kept him illegally kidnapped for however many years and he's like, way slow to the "androids have rights now" party. Maybe I'll make it an AU of an AU lol. But basically, he wouldn't have an LED while he's still processing/healing from trauma, but maybe he would get one after he makes peace with his identity, kinda like how he grows his hair back in his time skip design. I think Vee would keep hers and that's a bit of encouragement for him; maybe he even has a moment of "I know Vee is fine with this, and I think I'm fine with it" but he is still very much not fine with it. Do not rush the process for the sake of progress that might not be right for you, boyo)

This is really a Vee and Hunter bonding AU now that I think about it haha

Most of this AU is just Hunter struggling with identity and species dysphoria while learning to cope with his being an android with the help of his family, reclaiming his identity, and fluff/angst :)) And honestly probably just a lot of shenanigans that result from Hunter having been sheltered for all his life; kinda like your basic Human Realm shenanigans in canon.

I think Gus and Willow would both be Luz's human friends that help with the whole normalization of Hunter being an android, and the three could have their own antics since it's nice to have people outside of your family treat you like a person. I think that Vee and Masha's (Masha would be human) relationship could be explored more through the android lens and maybe help with some of Hunter's internalized anti-android sentiment that still manages to stick around, because he's in his "Grimwalkers can't feel love" section of the coping process (still very much demonizing them [mostly himself, probably, just because it can easier to be mean to yourself than it is to be mean to other people] based on false information, even if he doesn't outright hate them). Willow will be a wake-up call, haha

I don't know if there's a trope name for this or not but I really like concepts where characters don't know what feelings of love or intense affection feel like, so they're sitting there like "oh god am I just dying? It feels like I'm dying" and I think Hunter noticing "temperature/respiration/perspiration increased" alerts on his HUD and freaking out thinking there's something wrong with his software/hardware is way too funny of an image to pass up

Gus could be a HUGE android nerd that almost never sees them since they're so rare in a small town like Gravesfield, and Gus just helps Hunter feel super cool about being an android. Maybe Cosmic Frontier could be basically identical to canon but instead of being a clone, O'Bailey is also an android, just for the sake of Hunter still getting to have his "I relate so much to this character" moment. And Gus would just be so encouraging like "Bro you're an android?!? I've never seen your face model before! You can eat?? You must be super cool and special!! :O" and that makes Hunter start thinking "Oh maybe this isn't so bad actually."

Then Hunter probably starts doing his Researching to Cope and he gets super invested in android technology and history as well, since it was forbidden when he was living back at Philip's (substitute for wild magic time)

They are brothers and I love them, let them be nerds

(God forbid Philip ever comes back, that sure would suck, wouldn't it?)

Anyway this was a lot longer than I thought it would be haha, I hope it was interesting if you read through the whole thing. Obligatory statement: if anyone feels so inclined, feel free to take the idea and run away with it. Also please ping me if you do, I will go feral over it. I absolutely and accidentally turned it into a story draft because I don't know how to write AU ideas without having a story on top of it so it's not concrete in the least lol

(Also I've been drawing witches for so long that I had trouble drawing human ears for a bit there lmao)

Okay bye have a good day!

[collapsedsquid]

The system has resulted in large rent increases that were previously unthinkable, according to RealPage's own executives. “As a property manager, very few of us would be willing to actually raise rents double digits within a single month by doing it manually," RealPage executive Andrew Bowen said. Arizona's lawsuit alleges that RealPage "puts significant pressure on participants to ensure they adopt RealPage’s prices." Specifically, RealPage employs "pricing advisors" who "meet with landlords to ensure that properties are implementing RealPage’s set rates." This is described by Arizona as "policing the conspiracy to make sure no one cheats by lowering prices and trying to gain market share." RealPage training materials, cited in the DC lawsuit, advise that landlords "should be compliant" with the software's pricing recommendations. The Arizona lawsuit claims that landlords "agree that if they fail to consistently implement RealPage’s set rates, their contract with RealPage will be terminated." Jeffrey Roper, who created the RealPage algorithm, explained that if "you have idiots undervaluing, it costs the whole system." According to DC's lawsuit, this practice shows that "while RealPage sought to grow the cartel to maximize profits, it also understood the importance of universal adherence and was willing to expel an occasional cartel member to demonstrate its commitment to enforcement of the agreed-upon pricing scheme." While the RealPage software eliminates the need for competitors to meet in a smoke-filled room, Arizona asserts that it "is still illegal… for competitors to join together decision-making power to raise, depress, fix, or stabilize prices—no matter the technology used to effect a price-fixing agreement."

[linkhundr]

So NFTgate has now hit tumblr - I made a thread about it on my twitter, but I'll talk a bit more about it here as well in slightly more detail. It'll be a long one, sorry! Using my degree for something here. This is not intended to sway you in one way or the other - merely to inform so you can make your own decision and so that you aware of this because it will happen again, with many other artists you know.

Let's start at the basics: NFT stands for 'non fungible token', which you should read as 'passcode you can't replicate'. These codes are stored in blocks in what is essentially a huge ledger of records, all chained together - a blockchain. Blockchain is encoded in such a way that you can't edit one block without editing the whole chain, meaning that when the data is validated it comes back 'negative' if it has been tampered with. This makes it a really, really safe method of storing data, and managing access to said data. For example, verifying that a bank account belongs to the person that says that is their bank account.

For most people, the association with NFT's is bitcoin and Bored Ape, and that's honestly fair. The way that used to work - and why it was such a scam - is that you essentially purchased a receipt that said you owned digital space - not the digital space itself. That receipt was the NFT. So, in reality, you did not own any goods, that receipt had no legal grounds, and its value was completely made up and not based on anything. On top of that, these NFTs were purchased almost exclusively with cryptocurrency which at the time used a verifiation method called proof of work, which is terrible for the environment because it requires insane amounts of electricity and computing power to verify. The carbon footprint for NFTs and coins at this time was absolutely insane.

In short, Bored Apes were just a huge tech fad with the intention to make a huge profit regardless of the cost, which resulted in the large market crash late last year. NFTs in this form are without value.

However, NFTs are just tech by itself more than they are some company that uses them. NFTs do have real-life, useful applications, particularly in data storage and verification. Research is being done to see if we can use blockchain to safely store patient data, or use it for bank wire transfers of extremely large amounts. That's cool stuff!

So what exactly is Käärijä doing? Kä is not selling NFTs in the traditional way you might have become familiar with. In this use-case, the NFT is in essence a software key that gives you access to a digital space. For the raffle, the NFT was basically your ticket number. This is a very secure way of doing so, assuring individuality, but also that no one can replicate that code and win through a false method. You are paying for a legimate product - the NFT is your access to that product.

What about the environmental impact in this case? We've thankfully made leaps and bounds in advancing the tech to reduce the carbon footprint as well as general mitigations to avoid expanding it over time. One big thing is shifting from proof of work verification to proof of space or proof of stake verifications, both of which require much less power in order to work. It seems that Kollekt is partnered with Polygon, a company that offers blockchain technology with the intention to become climate positive as soon as possible. Numbers on their site are very promising, they appear to be using proof of stake verification, and all-around appear more interested in the tech than the profits it could offer.

But most importantly: Kollekt does not allow for purchases made with cryptocurrency, and that is the real pisser from an environmental perspective. Cryptocurrency purchases require the most active verification across systems in order to go through - this is what bitcoin mining is, essentially. The fact that this website does not use it means good things in terms of carbon footprint.

But why not use something like Patreon? I can't tell you. My guess is that Patreon is a monthly recurring service and they wanted something one-time. Kollekt is based in Helsinki, and word is that Mikke (who is running this) is friends with folks on the team. These are all contributing factors, I would assume, but that's entirely an assumption and you can't take for fact.

Is this a good thing/bad thing? That I also can't tell you - you have to decide that for yourself. It's not a scam, it's not crypto, just a service that sits on the blockchain. But it does have higher carbon output than a lot of other services do, and its exact nature is not publicly disclosed. This isn't intended to sway you to say one or the other, but merely to give you the proper understanding of what NFTs are as a whole and what they are in this particular case so you can make that decision for yourself.

[mostlysignssomeportents]

Cloudburst

Enshittification isn’t inevitable: under different conditions and constraints, the old, good internet could have given way to a new, good internet. Enshittification is the result of specific policy choices: encouraging monopolies; enabling high-speed, digital shell games; and blocking interoperability.

First we allowed companies to buy up their competitors. Google is the shining example here: having made one good product (search), they then fielded an essentially unbroken string of in-house flops, but it didn’t matter, because they were able to buy their way to glory: video, mobile, ad-tech, server management, docs, navigation…They’re not Willy Wonka’s idea factory, they’re Rich Uncle Pennybags, making up for their lack of invention by buying out everyone else:

https://locusmag.com/2022/03/cory-doctorow-vertically-challenged/

But this acquisition-fueled growth isn’t unique to tech. Every administration since Reagan (but not Biden! more on this later) has chipped away at antitrust enforcement, so that every sector has undergone an orgy of mergers, from athletic shoes to sea freight, eyeglasses to pro wrestling:

https://www.whitehouse.gov/cea/written-materials/2021/07/09/the-importance-of-competition-for-the-american-economy/

But tech is different, because digital is flexible in a way that analog can never be. Tech companies can “twiddle” the back-ends of their clouds to change the rules of the business from moment to moment, in a high-speed shell-game that can make it impossible to know what kind of deal you’re getting:

https://pluralistic.net/2023/02/27/knob-jockeys/#bros-be-twiddlin

To make things worse, users are banned from twiddling. The thicket of rules we call IP ensure that twiddling is only done against users, never for them. Reverse-engineering, scraping, bots — these can all be blocked with legal threats and suits and even criminal sanctions, even if they’re being done for legitimate purposes:

https://locusmag.com/2020/09/cory-doctorow-ip/

Enhittification isn’t inevitable but if we let companies buy all their competitors, if we let them twiddle us with every hour that God sends, if we make it illegal to twiddle back in self-defense, we will get twiddled to death. When a company can operate without the discipline of competition, nor of privacy law, nor of labor law, nor of fair trading law, with the US government standing by to punish any rival who alters the logic of their service, then enshittification is the utterly foreseeable outcome.

To understand how our technology gets distorted by these policy choices, consider “The Cloud.” Once, “the cloud” was just a white-board glyph, a way to show that some part of a software’s logic would touch some commodified, fungible, interchangeable appendage of the internet. Today, “The Cloud” is a flashing warning sign, the harbinger of enshittification.

When your image-editing tools live on your computer, your files are yours. But once Adobe moves your software to The Cloud, your critical, labor-intensive, unrecreatable images are purely contingent. At at time, without notice, Adobe can twiddle the back end and literally steal the colors out of your own files:

https://pluralistic.net/2022/10/28/fade-to-black/#trust-the-process

The finance sector loves The Cloud. Add “The Cloud” to a product and profits (money you get for selling something) can turn into rents (money you get for owning something). Profits can be eroded by competition, but rents are evergreen:

https://pluralistic.net/2023/07/24/rent-to-pwn/#kitt-is-a-demon

No wonder The Cloud has seeped into every corner of our lives. Remember your first iPod? Adding music to it was trivial: double click any music file to import it into iTunes, then plug in your iPod and presto, synched! Today, even sophisticated technology users struggle to “side load” files onto their mobile devices. Instead, the mobile duopoly — Apple and Google, who bought their way to mobile glory and have converged on the same rent-seeking business practices, down to the percentages they charge — want you to get your files from The Cloud, via their apps. This isn’t for technological reasons, it’s a business imperative: 30% of every transaction that involves an app gets creamed off by either Apple or Google in pure rents:

https://www.kickstarter.com/projects/doctorow/red-team-blues-another-audiobook-that-amazon-wont-sell/posts/3788112

And yet, The Cloud is undeniably useful. Having your files synch across multiple devices, including your collaborators’ devices, with built-in tools for resolving conflicting changes, is amazing. Indeed, this feat is the holy grail of networked tools, because it’s how programmers write all the software we use, including software in The Cloud.

If you want to know how good a tool can be, just look at the tools that toolsmiths use. With “source control” — the software programmers use to collaboratively write software — we get a very different vision of how The Cloud could operate. Indeed, modern source control doesn’t use The Cloud at all. Programmers’ workflow doesn’t break if they can’t access the internet, and if the company that provides their source control servers goes away, it’s simplicity itself to move onto another server provider.

This isn’t The Cloud, it’s just “the cloud” — that whiteboard glyph from the days of the old, good internet — freely interchangeable, eminently fungible, disposable and replaceable. For a tool like git, Github is just one possible synchronization point among many, all of which have a workflow whereby programmers’ computers automatically make local copies of all relevant data and periodically lob it back up to one or more servers, resolving conflicting edits through a process that is also largely automated.

There’s a name for this model: it’s called “Local First” computing, which is computing that starts from the presumption that the user and their device is the most important element of the system. Networked servers are dumb pipes and dumb storage, a nice-to-have that fails gracefully when it’s not available.

The data structures of source-code are among the most complicated formats we have; if we can do this for code, we can do it for spreadsheets, word-processing files, slide-decks, even edit-decision-lists for video and audio projects. If local-first computing can work for programmers writing code, it can work for the programs those programmers write.

Local-first computing is experiencing a renaissance. Writing for Wired, Gregory Barber traces the history of the movement, starting with the French computer scientist Marc Shapiro, who helped develop the theory of “Conflict-Free Replicated Data” — a way to synchronize data after multiple people edit it — two decades ago:

https://www.wired.com/story/the-cloud-is-a-prison-can-the-local-first-software-movement-set-us-free/

Shapiro and his co-author Nuno Preguiça envisioned CFRD as the building block of a new generation of P2P collaboration tools that weren’t exactly serverless, but which also didn’t rely on servers as the lynchpin of their operation. They published a technical paper that, while exiting, was largely drowned out by the release of GoogleDocs (based on technology built by a company that Google bought, not something Google made in-house).

Shapiro and Preguiça’s work got fresh interest with the 2019 publication of “Local-First Software: You Own Your Data, in spite of the Cloud,” a viral whitepaper-cum-manifesto from a quartet of computer scientists associated with Cambridge University and Ink and Switch, a self-described “industrial research lab”:

https://www.inkandswitch.com/local-first/static/local-first.pdf

The paper describes how its authors — Martin Kleppmann, Adam Wiggins, Peter van Hardenberg and Mark McGranaghan — prototyped and tested a bunch of simple local-first collaboration tools built on CFRD algorithms, with the goal of “network optional…seamless collaboration.” The results are impressive, if nascent. Conflicting edits were simpler to resolve than the authors anticipated, and users found URLs to be a good, intuitive way of sharing documents. The biggest hurdles are relatively minor, like managing large amounts of change-data associated with shared files.

Just as importantly, the paper makes the case for why you’d want to switch to local-first computing. The Cloud is not reliable. Companies like Evernote don’t last forever — they can disappear in an eyeblink, and take your data with them:

https://www.theverge.com/2023/7/9/23789012/evernote-layoff-us-staff-bending-spoons-note-taking-app

Google isn’t likely to disappear any time soon, but Google is a graduate of the Darth Vader MBA program (“I have altered the deal, pray I don’t alter it any further”) and notorious for shuttering its products, even beloved ones like Google Reader:

https://www.theverge.com/23778253/google-reader-death-2013-rss-social

And while the authors don’t mention it, Google is also prone to simply kicking people off all its services, costing them their phone numbers, email addresses, photos, document archives and more:

https://pluralistic.net/2022/08/22/allopathic-risk/#snitches-get-stitches

There is enormous enthusiasm among developers for local-first application design, which is only natural. After all, companies that use The Cloud go to great lengths to make it just “the cloud,” using containerization to simplify hopping from one cloud provider to another in a bid to stave off lock-in from their cloud providers and the enshittification that inevitably follows.

The nimbleness of containerization acts as a disciplining force on cloud providers when they deal with their business customers: disciplined by the threat of losing money, cloud companies are incentivized to treat those customers better. The companies we deal with as end-users know exactly how bad it gets when a tech company can impose high switching costs on you and then turn the screws until things are almost-but-not-quite so bad that you bolt for the doors. They devote fantastic effort to making sure that never happens to them — and that they can always do that to you.

Interoperability — the ability to leave one service for another — is technology’s secret weapon, the thing that ensures that users can turn The Cloud into “the cloud,” a humble whiteboard glyph that you can erase and redraw whenever it suits you. It’s the greatest hedge we have against enshittification, so small wonder that Big Tech has spent decades using interop to clobber their competitors, and lobbying to make it illegal to use interop against them:

https://locusmag.com/2019/01/cory-doctorow-disruption-for-thee-but-not-for-me/

Getting interop back is a hard slog, but it’s also our best shot at creating a new, good internet that lives up the promise of the old, good internet. In my next book, The Internet Con: How to Seize the Means of Computation (Verso Books, Sept 5), I set out a program fro disenshittifying the internet:

https://www.versobooks.com/products/3035-the-internet-con

The book is up for pre-order on Kickstarter now, along with an independent, DRM-free audiobooks (DRM-free media is the content-layer equivalent of containerized services — you can move them into or out of any app you want):

http://seizethemeansofcomputation.org

Meanwhile, Lina Khan, the FTC and the DoJ Antitrust Division are taking steps to halt the economic side of enshittification, publishing new merger guidelines that will ban the kind of anticompetitive merger that let Big Tech buy its way to glory:

https://www.theatlantic.com/ideas/archive/2023/07/biden-administration-corporate-merger-antitrust-guidelines/674779/

The internet doesn’t have to be enshittified, and it’s not too late to disenshittify it. Indeed — the same forces that enshittified the internet — monopoly mergers, a privacy and labor free-for-all, prohibitions on user-side twiddling — have enshittified everything from cars to powered wheelchairs. Not only should we fight enshittification — we must.

Back my anti-enshittification Kickstarter here!

If you’d like an essay-formatted version of this post to read or share, here’s a link to it on pluralistic.net, my surveillance-free, ad- free, tracker-free blog:

https://pluralistic.net/2023/08/03/there-is-no-cloud/#only-other-peoples-computers

Image: Drahtlos (modified) https://commons.wikimedia.org/wiki/File:Motherboard_Intel_386.jpg

CC BY-SA 4.0 https://creativecommons.org/licenses/by-sa/4.0/deed.en

—

cdsessums (modified) https://commons.wikimedia.org/wiki/File:Monsoon_Season_Flagstaff_AZ_clouds_storm.jpg

CC BY-SA 2.0 https://creativecommons.org/licenses/by-sa/2.0/deed.en

[vmedulife]

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[askagamedev]

About Unity these past few days

A lot of people have asked me about Unity and their strange new per-install charges policy that they rolled out on September 12th, 2023. I wanted to give them at least 24 hours before I posted my take on it - let the dust settle a bit so I could get a chance to read the new policy properly and all that. First, however, I think we need to take a step back and get a wider perspective. Unity Software Inc. is in some serious financial trouble. Here are their operating numbers from 2019 to 2023.

The blue line here is how much money they take in and the red line is the amount of money they are spending each year. You may notice that they are spending significantly more money year over year than they earn. In fact, over the past 12 months alone (August 2022 to August 2023), Unity Software Inc. has lost almost $1 billion.

In 2022, Unity spent four times as much money as they did in 2019. If they had managed to keep costs at double their spending in 2019, they still would have earned $243 million in profit. Instead, they lost $882 million in 2022.

Where does all of this cost come from? In any software company like Unity, the vast vast majority of costs comes from employee salaries. And we can directly see it in Unity's number of employees:

Unity Software Inc. more than tripled its headcount from 2019 to 2022, and it did all of this hiring during the pandemic while competing with many many other developers all trying to hire from the same pool. I don't work for Unity, but I was in the market and I had lots of recruiters trying to recruit me during that time.

In short, Unity is suffering from the same miscalculation that Embracer Group did, that EA did, that Activision-Blizzard did, that Square-Enix did, and just about everybody else in the tech industry - they misjudged the good times at the beginning of the pandemic, overspent hiring people thinking the good times would last, and are now scrambling to figure out how to survive. The difference is that Unity was getting all of their operating money from Venture Capitalists (VCs) hoping that they would eventually become profitable, but VC money has all but dried up because it's become much more expensive to borrow money over the past two years.

As a result, the Unity executives are likely grasping at straws in hopes of saving a sinking ship. This wild and decidedly senseless pricing plan is their (seemingly-desperate) attempt to juice their revenues. It really makes very little sense from the developer perspective, which is what makes the whole thing reek of desperation. That isn't greed talking, it's survival. My guess is that Unity is currently desperately looking for a buyer to save them and doing whatever they can to buy themselves some more runway. They already announced layoffs back in May, but I suspect they'll probably have to announce some really big layoffs (e.g. 40-50%) soon. Unity Software Inc. is living on borrowed time and they know it.

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