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How to Create Successful LinkedIn ad campaigns?
Learn how to create successful LinkedIn ad campaigns that drive results. Optimize your strategy, target the right audience, and maximize ROI.
In today’s digital world, LinkedIn ad campaigns go beyond networking—they boost brand awareness, generate leads, and drive sales. They help connect with the right business audience for a more targeted approach. To maximize their potential, high-impact LinkedIn campaigns should be run. With various methods available, the focus should be on effective strategies to achieve campaign goals. But how do you create a successful LinkedIn ad campaign?
#LinkedIn ad#LinkedIn ad campaigns#LinkedIn advertising campaign#LinkedIn business#LinkedIn campaign goals#LinkedIn campaign types#LinkedIn campaigns#LinkedIn Carousel Ads#LinkedIn Message Ads#LinkedIn Text Ad#LinkedIn Video Ads#successful LinkedIn campaigns
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Advantages of Advertising on LinkedIn | Liveblack
As businesses continue to innovate and expand their digital presence, one platform that consistently stands out for B2B advertising is LinkedIn. Known as a professional networking site, LinkedIn has transformed into a robust platform for businesses looking to leverage its unique features for advertising. Whether you’re aiming to increase brand awareness, drive traffic, or generate quality leads, LinkedIn advertising offers numerous advantages.
At Liveblack, a full-stack digital marketing agency, we understand the power of LinkedIn as a digital marketing tool. In this blog, we will dive into the benefits of LinkedIn advertising, explore the types of LinkedIn ads, and discuss why your business should consider incorporating it into your digital marketing strategy.
Targeted Audience with Precision
One of the key benefits of LinkedIn advertising is its unparalleled ability to target the right audience. LinkedIn’s rich user data allows you to segment audiences based on industry, job title, company size, education, skills, and even seniority levels. This precision ensures that your LinkedIn ads reach the professionals who are most likely to be interested in your products or services.
For instance, if your product is designed for software developers, you can target individuals with specific tech-related job titles or those who follow tech-related pages. This type of advertisement on LinkedIn helps businesses get the most out of their ad spend by reaching the right prospects without wasting resources on irrelevant users.
2. High-quality Leads and Conversion
When comparing LinkedIn advertising to other platforms, businesses often find that LinkedIn generates more high-quality leads. LinkedIn is a platform where professionals engage with content related to their careers and industries. When users interact with your ads, it’s often because they’re genuinely interested in improving their professional lives, whether that’s through educational resources, networking opportunities, or product solutions.
LinkedIn is known for generating the highest conversion rates for B2B marketers compared to other social platforms. The professional tone and intent of the platform create a fertile ground for generating leads that convert.
3. Branding and Thought Leadership
LinkedIn isn’t just about direct conversions; it’s also a powerful platform for branding and thought leadership. Companies use LinkedIn ad campaigns to position themselves as leaders in their industries, share valuable insights, and build relationships with potential clients. With content marketing tools like sponsored posts, video ads, and carousel ads, you can share expert opinions and establish your brand as an authority in your field.
The ability to share long-form content, articles, and case studies also gives you the chance to demonstrate the value your company offers over the competition. This approach to LinkedIn advertising will not only promote your product but also enhance your credibility and professional reputation.
4. Diverse Types of LinkedIn Ads
LinkedIn ads offer several different formats that can be used depending on your campaign objectives. Understanding these options helps ensure that you choose the best strategy for your goals.
Sponsored Content: Native ads that appear in users’ feeds, designed to blend seamlessly with organic posts.
Text Ads: Simple, effective ads that appear on the sidebar and are excellent for driving traffic or lead generation.
Sponsored InMail: A powerful tool for directly messaging LinkedIn users, which can drive higher engagement and responses compared to other ad formats.
Dynamic Ads: These personalized ads automatically tailor themselves to each viewer, increasing engagement and interaction rates.
Video Ads: A rapidly growing form of advertising that provides richer, more engaging content to users, ideal for showcasing products or services.
LinkedIn ads cost being scalable and flexible based on your objectives, these ad formats offer various options for businesses of all sizes to take full advantage of the platform.
5. Cost-Effectiveness of LinkedIn Ads
When considering LinkedIn ads cost, many businesses hesitate because it’s perceived as more expensive than platforms like Facebook or Instagram. However, this higher cost per click (CPC) is often justified by the quality of leads generated. For businesses focused on B2B lead generation, the higher cost can be more cost-effective in the long run due to the high-value leads and potential for conversion.
In addition, LinkedIn advertising costs can be optimized by carefully selecting your target audience, setting daily or lifetime budgets, and using LinkedIn’s bidding options to control your ad spend. With the right strategy, LinkedIn advertising provides an excellent ROI.
6. Building Long-Term Relationships
LinkedIn fosters long-term professional connections, unlike other platforms that may cater to fleeting engagement or transactional relationships. By consistently engaging with your audience through LinkedIn ads campaigns, you can build a community of followers, create brand advocates, and nurture meaningful relationships. This can be particularly advantageous for businesses in industries where trust and long-term partnerships are essential.
Engaging on LinkedIn is a marathon, not a sprint. By creating value-driven content and consistently engaging with your audience, your brand can enjoy sustained visibility and success over time.
7. Increased Brand Visibility and Recognition
Another major benefit of LinkedIn is the ability to enhance your brand’s visibility significantly. LinkedIn’s professional environment means users are more likely to take notice of well-crafted ads that align with their career interests. Your LinkedIn ads can appear in front of a highly focused audience of professionals who are not only interested in your offering but also in your brand’s reputation and authority in the industry.
8. Real-Time Analytics and Performance Tracking
LinkedIn offers robust analytics tools that allow businesses to track the performance of their LinkedIn ads campaigns in real time. By monitoring metrics such as click-through rates (CTR), impressions, conversions, and engagement, you can fine-tune your campaigns to maximize effectiveness and improve ROI. This level of transparency and control ensures that your advertising budget is always being spent efficiently.
Conclusion:
In today’s competitive digital landscape, advertisement on Linkedin stands as a powerful tool for B2B marketers. Its targeting capabilities, ability to drive high-quality leads, and diverse ad formats make it a compelling platform for businesses seeking to grow their brand and generate conversions. Whether you’re aiming for brand visibility, lead generation, or long-term relationships with key professionals, LinkedIn ads offer numerous opportunities to succeed.
At Liveblack, we help brands navigate the complexities of digital marketing, including LinkedIn ads campaigns that drive results. Whether you’re in Ahmedabad, the USA, or anywhere else in the world, our experienced team is ready to help you harness the power of LinkedIn advertising to boost your business.
Ready to take your brand to the next level with LinkedIn advertising? Get in touch with us today at [email protected], and let’s start building your next winning campaign!
#LinkedIn advertising#LinkedIn ads cost#LinkedIn ads campaign#LinkedIn advertising cost#benefits of LinkedIn advertising#benefits of LinkedIn#types of LinkedIn ads#advertisement on Linkedin#Advantages of Advertising on LinkedIn#liveblack
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I have a group chat with a bunch of people I used to do a dnd campaign with where atp we literally just send each other fake linkedin sigma grindset type memes
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Influencer Marketing and SEO: Building Brand Awareness and Generating Backlinks
In today's hyper-competitive digital space, brands are constantly searching for ways to boost visibility, drive traffic, and build trust. While influencer marketing and SEO have traditionally been treated as separate strategies, the synergy between the two can deliver powerful results—especially when it comes to SEO services.
In this article, we’ll explore how influencer marketing supports SEO, helps generate high-quality backlinks, and amplifies brand awareness.
The Connection Between Influencer Marketing and SEO
Influencer marketing focuses on leveraging the credibility of individuals with large followings to promote your brand. SEO, on the other hand, aims to improve your website’s visibility on search engines. When combined strategically, influencer marketing can directly support your SEO services through:
High-authority backlinks
Increased website traffic
Enhanced brand mentions
Social signals that indicate trust and popularity
How Influencer Marketing Helps Generate Backlinks
Backlinks are one of the most important ranking factors for SEO. When influencers share your content or link to your website, it can result in:
1. High-Quality Backlinks
Influencers often operate their own blogs or websites with strong domain authority. When they link back to your site, it boosts your SEO performance.
2. Natural Link-Building
Influencer-generated content tends to be authentic and organic, which search engines favor. These natural mentions are powerful for link-building.
3. Link Diversity
Influencer campaigns can diversify your backlink profile, adding links from multiple domains and content types (blogs, social media, videos).
By integrating influencer outreach into your SEO services, you create more opportunities for link acquisition without relying on outdated tactics.
Boosting Brand Awareness Through SEO and Influencers
Influencer collaborations can increase your brand’s online presence, which in turn supports SEO in several ways:
Increased branded search traffic: As people learn about your brand, they’re more likely to search for it directly.
More user engagement: Influencer-referred traffic often leads to better engagement metrics like lower bounce rates and longer session durations.
User-generated content: Influencer followers often create additional content, further enhancing your digital footprint.
All of this strengthens your site authority, a key metric in professional SEO services.
Best Practices for Combining Influencer Marketing with SEO
To get the most SEO value from your influencer campaigns, follow these tips:
✅ Choose Relevant Influencers
Work with influencers in your niche to ensure alignment with your target audience and keyword focus.
✅ Optimize Anchor Text
Encourage influencers to use keyword-rich, natural anchor text when linking to your website.
✅ Track Campaign URLs
Use UTM parameters to measure the SEO and traffic impact of influencer-driven links.
✅ Leverage Evergreen Content
Collaborate on long-lasting content like how-to guides, product reviews, or expert roundups that continue to generate backlinks over time.
✅ Encourage Content Syndication
Ask influencers to repurpose content across platforms—YouTube, LinkedIn, Medium—further increasing reach and SEO signals.
SEO Services That Maximize Influencer Impact
An experienced digital agency offering professional SEO services can help you:
Identify the right influencer partnerships
Develop content strategies that support both branding and link-building
Monitor backlinks and referral traffic
Ensure technical SEO is optimized to capture and convert the new traffic
Conclusion
Influencer marketing isn’t just about visibility—it’s a strategic tool that can support your long-term SEO goals. When used effectively, it helps build brand authority, drive targeted traffic, and earn valuable backlinks that improve your search rankings.
Integrating influencer marketing into your SEO services is a smart move for any brand looking to build trust, authority, and online dominance in 2025 and beyond.
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Social Media Algorithms: What Marketers Need to Know!
Introduction
Social media algorithms are the invisible forces that determine what content users see on their feeds. These algorithms analyze user behavior, engagement, and preferences to curate personalized content. For marketers, understanding these algorithms is crucial to maximizing reach, engagement, and conversions. This article delves into how major social media platforms use algorithms and how marketers can optimize their strategies accordingly.
Understanding Social Media Algorithms
Social media algorithms use machine learning and artificial intelligence to prioritize content based on relevance, rather than chronology. They consider various factors such as engagement, user interactions, and content type to tailor feeds.
Key Factors Influencing Social Media Algorithms
Engagement Metrics – High interaction rates increase content visibility.
Relevance – Algorithms analyze user preferences to suggest content.
Regency – Newer posts often get priority.
User Activity – Frequency and type of content users engage with affect what they see.
Content Type – Video, images, and interactive content tend to perform better.
Paid Promotions – Ads and sponsored content get preferential treatment.
Platform-Specific Algorithm Insights
1. Facebook Algorithm
Prioritizes content from family, friends, and groups over brand pages.
Uses machine learning to rank posts based on interactions.
Factors include meaningful engagement and video watch time.
Marketing Tips: Use interactive posts, live videos, and encourage discussions.
2. Instagram Algorithm
Ranks posts based on interest, relationship, timeliness, and usage patterns.
Gives priority to Reels and Stories due to high engagement.
Shopping features impact content visibility for e-commerce brands.
Marketing Tips: Utilize hashtags, post consistently, and engage with users through Stories and interactive stickers.
3. X (formerly Twitter) Algorithm
Mixes real-time tweets with ranked content.
Prioritizes tweets with high engagement within the first few minutes.
Factors include recency, engagement, and media type.
Marketing Tips: Tweet frequently, use trending hashtags, and engage with followers.
4. LinkedIn Algorithm
Prioritizes professional content with high engagement and comments.
Encourages long-form content, videos, and industry discussions.
Marketing Tips: Post valuable insights, engage with other posts, and use LinkedIn polls and articles.
5. TikTok Algorithm
Relies on user interaction, video information, and device settings.
The “For You” page is personalized for each user.
Marketing Tips: Create engaging, short-form content, participate in trends, and use viral sounds.
6. YouTube Algorithm
Recommends videos based on watch history, engagement, and subscriptions.
Encourages longer watch times.
Marketing Tips: Optimize video titles, descriptions, and use compelling thumbnails.
Strategies to Work with Social Media Algorithms
1. Focus on High-Quality Content
Create engaging, valuable, and shareable content.
Use storytelling to captivate audiences.
2. Leverage Video Content
Short-form videos perform exceptionally well.
Live streaming boosts engagement rates.
3. Engage with Your Audience
Respond to comments and messages promptly.
Encourage discussions and user-generated content.
4. Optimize Posting Times
Identify peak engagement hours for each platform.
Post consistently to maintain visibility.
5. Utilize Hashtags and Keywords
Use relevant hashtags to expand reach.
Incorporate SEO-friendly keywords in captions and descriptions.
6. Invest in Paid Advertising
Run targeted ad campaigns to reach specific demographics.
Use A/B testing to optimize ad performance.
7. Collaborate with Influencers
Partner with influencers to amplify reach and credibility.
Micro-influencers often provide better engagement than celebrities.
The Future of Social Media Algorithms
As AI technology evolves, social media algorithms will become more personalized and predictive. Future trends include:
Increased AI and Machine Learning – Enhanced content recommendations.
Greater Focus on Privacy – More transparency in algorithm operations.
Rise of Decentralized Social Platforms – Users may gain more control over their feeds.
Conclusion
Understanding and adapting to social media algorithms is key to digital marketing success. By leveraging high-quality content, engagement strategies, and data-driven insights, marketers can navigate algorithm changes effectively. Staying informed and flexible will ensure sustained growth and visibility in an ever-changing digital landscape.
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Content Writing Kya Hai Aur Safal Content Writer Kaise Bane?
Introduction
In the digital world, content is king. Whether it's a blog, website, social media post, or marketing campaign, compelling content plays a crucial role in engaging and informing audiences. But what exactly is content writing, and how can you build a successful career as a content writer? Let’s explore this in detail.
Content Writing Kya Hai?
Content writing is the process of creating written material for online and offline platforms. It involves crafting articles, blogs, website content, scripts, social media captions, and more. The primary goal of content writing is to engage readers, provide valuable information, and influence their decisions. High-quality content is not only informative but also optimized for search engines (SEO) to ensure it reaches the right audience.
Types of Content Writing
Blog Writing – Writing informative and engaging blogs on various topics.
SEO Content Writing – Creating keyword-optimized content to improve search rankings.
Copywriting – Writing persuasive content for advertisements and sales pages.
Technical Writing – Writing detailed manuals, guides, and reports.
Social Media Writing – Crafting engaging social media posts and captions.
Script Writing – Writing scripts for videos, podcasts, and advertisements.
Academic Writing – Research-based writing for educational purposes.
Safal Content Writer Kaise Bane?
Becoming a successful content writer requires skills, consistency, and continuous learning. Here’s how you can build a career in content writing:
1. Strong Writing Skills Develop Karein
To be a great content writer, you must have excellent command over the language. Work on your grammar, vocabulary, and sentence structure. Reading books, blogs, and articles regularly can help improve your writing skills.
2. SEO (Search Engine Optimization) Samjhein
SEO knowledge is essential for online content writers. Understanding keywords, meta descriptions, backlinks, and search intent will help your content rank higher on search engines.
3. Research Skills Develop Karein
A good content writer always backs their writing with accurate facts and information. Strong research skills help create authentic and valuable content.
4. Consistency Aur Practice Karein
Like any other skill, content writing improves with practice. Write every day, start a blog, or contribute guest posts to different websites to gain experience.
5. Freelancing Start Karein
Freelancing is a great way to kickstart your career in content writing. Platforms like Upwork, Fiverr, and Freelancer offer opportunities to connect with clients worldwide.
6. Content Writing Courses Karein
Many online platforms like Coursera, Udemy, and HubSpot offer content writing courses. Learning from these courses can help you master different writing techniques and industry trends.
7. Time Management Skills Improve Karein
Meeting deadlines is crucial in the writing industry. Develop time management skills to handle multiple projects efficiently.
8. Portfolio Banayein
A strong portfolio showcases your writing skills and helps attract potential clients. Publish your articles on platforms like Medium, LinkedIn, or your personal blog.
9. Networking Karein
Connect with fellow writers, bloggers, and industry experts. Join online writing communities, attend webinars, and participate in discussions to grow your network.
10. Creativity Aur Unique Voice Develop Karein
A unique writing style sets you apart from others. Experiment with different tones, formats, and storytelling techniques to make your content stand out.
Conclusion
Content writing is a rewarding career option that offers flexibility and growth opportunities. By honing your writing skills, understanding SEO, and consistently producing high-quality content, you can establish yourself as a successful content writer. Whether you aim to work as a freelancer or with a company, dedication and continuous learning will help you excel in this field. So, start writing today and build a bright future in content writing!
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Jockey Joe’s Election Take
Howdy Buckaroos! It’s your old friend, Jockey Joe, coming at you once again!!!
Since I am not on any type of social media other than LinkedIn, I had to find the most technologically advanced platform to share my thoughts on the election—so I chose Tumblr. This post will take up about 3 or 4 minutes of your time.
Let’s get started…
I think 10 years of constantly being inundated with this orange-hued Pap smear has normalized Donald Trump and eroded society’s ability to think logically about him. Everyone knows he lacks the intellect and temperament to be the overnight manager at a Denny’s, let alone serve as President of the United States. However, his one skill is that he plays in his quarter pounder-smelling fecal matter all day, so none of the outrageous things he says or does look abnormal.
I’ll use this example to outline my point.
Like this election, the 2000 contest was very close. If, during the final leg of the campaign, George W. Bush did the following: held a rally at The Palace of Auburn Hills featuring Gallagher, Steve from The Jerry Springer Show, and Captain Lou Albano—filled with racist, xenophobic, and sexist rhetoric; suggested putting Geraldine Ferraro to death via crucifixion; fantasized about the media being infected with Typhoid Fever; dressed up like one of the Village People; and simulated anilingus (also spelled analingus according to Wikipedia*) during a speech—he would have lost.
That was essentially how the final ten days of Donald Trump’s campaign unfolded. However, most people didn’t find his actions abhorrent and Trump didn’t lose. A majority of voters chose to elect a horror of a human being because they were deprived of the chance to own a third home, saw their cleaning lady rates go up, and could only afford two pairs of Pace Breaker joggers at Lululemon under Biden.
Instead of looking up the issue and discovering that post-pandemic inflation was not just confined to America, they decided to “like” images on Facebook of inbred hillbillies with TRUMP shaved into their back hair, watch PornHub videos of Japanese businessmen jerking off onto a squid or read articles by Larry the Cable Guy outlining his favorite Covid remedies.
And let’s not forget, he’s a twice-impeached, rapist and convicted felon who attempted a coup. On top of that, his organization was found guilty of criminal tax fraud and hit with a $355 million penalty. Oh, and did I mention he got caught in an elaborate scheme straight out of Downton Abbey, using his personal valet to hoard top-secret documents at his syphilis-infested compound in Mar-a-Lago?
However, his sycophants remain unfazed by his criminality or incompetence. They dismiss it all as "fake news" attacking their Cheeto-faced savior. They nostalgically reminisce about the "good old days" of his first term, conveniently overlooking that those days included him suggesting people inject themselves with bleach to cure Covid, advocating for the military to shoot protesters, and inciting a violent insurrection that led to a police officer being beaten to death, 174 cops injured, and three more committing suicide within months following the so-called "Day of Love." Thats a hell of way to Back The Blue.
They couldn’t care less about his constant grifting—convincing them to fork over $500 for worthless digital baseball cards of him riding Godzilla in a cowboy hat, or a gold-plated double-headed MAGA dildo. To them, it's all part of the spectacle.
They like that he’s entertaining, that he 'owns the libs,' and that he struts around, wiggling his little white-haired, mushroom-shaped pecker while boasting about how big it is. That’s their standard for who they’ll vote for—and who their kids and grandkids will look up to as President.
This is who they want as a role model for their children: https://youtu.be/uNXgjnBpxGI
The Democratic Party is also culpable. For the past few years, they've lived in a bubble, convincing themselves that Joe Biden was fit to be president and could serve another four years. Meanwhile, the rest of America saw that he was more suited for making hand turkeys in a nursing home than running the country. Had they pushed him out sooner, they could have had a legitimate primary, giving a more popular centrist candidate like Josh Shapiro the chance to secure the nomination. Though the mere idea would appall the left-wing members of the party—who believe Shapiro is personally to blame for the deaths of Palestinian babies in Gaza, and who consider issues like the correct pronouns for non-binary dogs to be among the nation's most urgent priorities.
It’s sad and pathetic, but this is the reality we now live in—an American public that willingly brainwashes itself through the endless barrage of their preferred social media and cable news sources, all of which is driving us toward the eventual destruction of our democracy.
I'm done with my rant now. As many of you know, I have a deep appreciation for Turkish proverbs. I'll leave you with one I came across the other day on LinkedIn.
“When a Clown moves into a Palace, he doesn't become a King. The Palace instead becomes a Circus.”
Enjoy the kakistocracy, folks!!! (I had to look up that word too)
God bless you, and God bless The United States of America.
If you enjoyed this article, please hit the like button and subscribe to Jockey Joe’s LinkedIn page.
-Jockey Joe
Cowritten by ChatGPT
fn.*: https://en.wikipedia.org/wiki/Anilingus
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Week 10 BLOG // POST 8
How can trolling be defined and in what ways does it pose a threat to the online community?
Trolling, in the words of Judith Donath, is a spiteful and purposefully deceptive untruth. According to Donath, the presence of trolls can be dangerous for online communities since it makes people far less willing to trust non-members or put up with individuals who don't follow the rules. Another study that defines trolling is one by Clair Hardaker, in which she looks at almost nine years' worth of posts, two thousand of which contain some variation of the term "troll" (Phillips). However, she considers the troll's point of view when she defines a troll as someone "whose real intentions are to cause disruption and/or to trigger or exacerbate conflict for their own amusement." This knowledge that trolling often consists of "malicious and deliberately destructive lies intended to prevent trust and create divisiveness within online communities." Trolling can determine people from using online communities, preventing them from interacting with others, which is something that some people require.
How does online trolling impact digital spaces for women of color?
When dealing with online trolling, women of color are often not taken seriously in digital spaces. This can create more discrimination towards women of color. For example, Leslie Jones experienced horrific online abuse from trolls. One instance involved her website being hacked, where the hacker exposed her private photos, passport, driver’s license, and more. This is not the first time Jones has been the target of online trolls, the fact that this keeps happening to her proves that digital spaces do not care about how she is being treated. After the all-female Ghostbusters movie trailer came out, her Twitter account was inundated with racist and sexist hate speech. Even commenter Milo Yiannopoulos made this online harassment campaign spread even more by giving a negative review on Jones stating “ “flat-as-a-pancake black stylings" (Silman). This made his followers and other members of the alt-right community began to troll Jones with sexist and racist comments and hateful memes. Milo was even spreading fake tweets pretending to be from Jones. Jones spreads her concerns on Twitter about how they need to improve their harassment policies. Jones had to repost these hateful tweets to get attention from Twitter to do something about these fake tweets. Twitter needs to have a distinction between “hate speech and freedom of speech”. We have to protect women of color from getting harassed on the internet. If you see it report it.
What demographic groups are most impacted by online harassment, and what specific types of harassment do they experience?
According to Pew research, there are about six different types of online harassment, about 73% of adult internet users have seen someone be harassed in some way online and 40% have personal experience. When it comes to which demographic groups that experience online harassment, young adults and women have been affected by six elements of online. Between the ages of 18-29, 65% of young internet users have been the target of at least one of the six elements of harassment that were queried in the survey. Young women between the ages of 18-24 experience certain serve types of harassment. 26% of these young women have been stalked online, and 25% were targets of online sexual harassment (Cheng). Women tend to have high levels of harassment compared to men who get harassed by name-calling on video games. How do individuals who are more active on the internet experience higher rates of online harassment?
People who use the internet in their daily lives experience higher rates of online harassment. If you have information available online, such as influencers or regular users who promote themselves for their jobs, this can include platforms like Indeed and LinkedIn. Additionally, individuals working in the digital technology industry, including companies like AI firms, Google, Microsoft, and others, are also affected. Approximately 66% of internet users who have experienced online harassment reported that their most recent incident occurred on a social networking site or app (Cheng). If you use the internet, you may be among that percentage of people who face high levels of online harassment.
Work Cited
Cheng, J., Bernstein, M., Danescu-Niculescu-Mizil, C., & Leskovec, J. (2017). Anyone can become a troll: Causes of trolling behavior in online discussions. CSCW : proceedings of the Conference on Computer-Supported Cooperative Work. Conference on Computer-Supported Cooperative Work. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5791909/
Silman, A. (2016, August 24). A timeline of Leslie Jones’s horrific online abuse. The Cut. https://www.thecut.com/2016/08/a-timeline-of-leslie-joness-horrific-online-abuse.html
Phillips, W. (2015) The Origins of Trolling.
#wgst320f24
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Hello there! My family needs to leave Gaza out of necessity . I suffer from nightmares that are so closely resemble reality that I no longer Differentiate between reality and a dream.Thank you for taking your efforts and time in reading my plea. There are no words to describe the horrors unfolding in this place,never expected to find myself in this situation. Because of this horrible situation I have decided to come before you guys for a financial support so that I can evacuate my family from this hell that we are into.The funds will be strictly used for the evacuation . I will personally bear any additional expenses incurred.Your support will make a significant difference in alleviating the suffering of my family ,We urgently need any kind of support before it is to late. As time ticking away translates to lives lost in Gaza I'm here and ready to answer any questions or concerns you may have.Kindly reach out and connect with me
Hey party people! This is a scam! And I'm posting it to inform you.
I received this message June 4, and my first instinct was to post and share it, but I had to put my phone away in school before doing so, which I'm glad I did. Before I posted the ask, I decided to do some research on the account, and here were a few red flags that I realized.
#1. The account did not have a name attached to it, nor any details on this person's family. Which confused me because, usually, with gofundmes, there is a bunch of information about the people involved. When I looked at the account's posts, it was just numerous free Palestine posts and nothing else about leaving Gaza.
#2. The low amount of money they were asking for. It is ridiculously expensive to get out of Gaza. And, while I didn't know exactly how much, I knew it would be more than the $800 that the person was asking for. The most recent source I could find on the price was Apr, the price being $5000 per adult and $2500 per child at the very least. Since this was a month ago, the price has most likely sky rocketed as the genocide has continued. It was really odd that this person was only asking for $800.
#3. I found the person's name, or alias at least, on their Paypal. Jeff Owino. I googled that name, and nothing came up except for LinkedIn profiles. Which is strange if you're campaigning to help your family. I decided to look up "Jeff Owino Gaza," which led me to another tumblr post of someone talking about numerous scams going around of people pretending to be Palestinian and in need of aid. Post down here ⬇️
https://www.tumblr.com/kyra45/742772332577308672/scammer-pretending-to-be-in-palestine-v2
It is so so shitty that people are using a fucking genocide to make money. We need to be careful where we place our support in order to avoid giving money to these types of people. Anyways thanks for reading. Check out the donation scam tag for more information.
From the river to the sea, Palestine must be free.
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What Is Paid Media Marketing? An Introduction for Beginners

In the fast-paced digital landscape, businesses are constantly seeking effective strategies to enhance their online presence and reach their target audience. Paid media marketing has emerged as a powerful tool to achieve these goals. This comprehensive introduction to paid media marketing will help beginners understand its fundamental concepts, benefits, and how to implement it effectively within their digital marketing strategy.
Understanding Paid Media Marketing
Paid media marketing refers to any form of digital advertising where businesses pay to have their content displayed on various platforms. This can include pay-per-click (PPC) advertising, social media ads, display ads, and more. Unlike organic marketing efforts, paid media provides immediate visibility and reach, allowing businesses to target specific audiences with precision.
Key Components of Paid Media Marketing
1. Pay-Per-Click (PPC) Advertising
Among paid media, PPC advertising is one of the most often used types. Advertisers pay a charge under this arrangement for each click on their advertisement. It is primarily used on search engines like Google and Bing. PPC ads appear at the top of search engine results pages (SERPs), providing instant visibility.
Benefits of PPC:
Immediate Results: Unlike SEO, which takes time to build, PPC can drive traffic to your website instantly.
Targeted Advertising:PC enables accurate targeting according to geography, demographics, keywords, and other factors.
Cost Control: Advertisers can set budgets and only pay for actual clicks, making it cost-effective.
2. Social Media Advertising
Social media ads are another critical component of paid media marketing. Platforms like Facebook, Instagram, LinkedIn, and Twitter offer robust advertising options, allowing businesses to target users based on their interests, behaviors, and demographics.
Benefits of Social Media Ads:
Extensive Reach: Social media platforms have billions of active users, offering a vast audience for your ads.
Engagement: Social media ads can be interactive, encouraging users to engage through likes, shares, comments, and clicks.
Advanced Targeting: Detailed targeting options enable advertisers to reach specific segments of their audience effectively.
3. Display Advertising
Display ads are visual advertisements that appear on websites within the Google Display Network and other ad networks. They can be in the form of banners, images, or videos and are designed to attract attention and drive traffic to the advertiser's site.
Benefits of Display Ads:
Visual Appeal: Display ads can be highly creative and visually engaging, capturing users' attention effectively.
Retargeting Opportunities: Display ads can be used for retargeting campaigns, reaching users who have previously visited your website.
Brand Awareness: They are excellent for building brand awareness and keeping your brand top-of-mind among potential customers.
Implementing Paid Media Marketing
To effectively implement paid media marketing, it’s essential to understand the key steps involved:
1. Define Your Goals
Start by defining clear objectives for your paid media campaigns. Whether you aim to increase website traffic, generate leads, or boost sales, having specific goals will guide your strategy and help measure success.
2. Choose the Right Platforms
Select the platforms that align best with your target audience and business goals. For example, if you’re targeting professionals, LinkedIn might be more effective, whereas Instagram could be better for reaching younger demographics.
3. Conduct Keyword Research
For PPC campaigns, thorough keyword research is crucial. Identify the keywords your target audience is searching for and bid on those that are most relevant to your products or services.
4. Create Compelling Ad Content
Create compelling and pertinent advertising content that appeals to your target market. High-quality visuals, compelling copy, and a clear call to action (CTA) are essential components of successful ads.
5. Set Budgets and Bids
Determine your advertising budget and set appropriate bids for your ads. Consider the cost-per-click (CPC) or cost-per-impression (CPM) and ensure you’re getting the most value for your investment.
6. Monitor and Optimize
Keep a close eye on your sponsored media initiatives' results. Use analytics tools to track key metrics such as click-through rates (CTR), conversion rates, and return on investment (ROI). Based on these insights, optimize your campaigns for better performance.
Benefits of Paid Media Marketing
1. Enhanced Visibility
Paid media provides immediate visibility for your brand, placing your ads in front of a broad audience. This is especially beneficial for new businesses looking to establish an online presence quickly.
2. Targeted Reach
Paid media allows for precise targeting, ensuring your ads are seen by the right people. Better conversion rates and increased engagement rates follow from this.
3. Measurable Results
With paid media, you can track and measure the performance of your campaigns in real-time. This data-driven approach enables you to make informed decisions and continuously improve your strategy.
4. Cost-Effective
Paid media can be highly cost-effective, especially with models like PPC, where you only pay for actual clicks. With careful budget management, you can achieve significant results without overspending.
Conclusion
Paid media marketing is a powerful tool that can significantly enhance your digital marketing efforts. By understanding its components, implementing it strategically, and continuously optimizing your campaigns, you can achieve your business goals effectively. Partnering with a reputable PPC company and Digital Marketing services provider like Flexsin can help you navigate the complexities of paid media and maximize your return on investment. Embrace the power of paid media marketing and watch your business thrive in the digital landscape.
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The Ultimate Guide: How to Boost Website Traffic Fast

In today's competitive digital landscape, the ability to drive significant traffic to your website quickly can make all the difference between success and obscurity. Whether running an e-commerce site, a blog, or promoting a service, understanding how to effectively boost website traffic fast is essential. In this comprehensive guide, we'll explore actionable strategies and techniques you can implement immediately to increase your website's visibility and attract more visitors in record time.
1. Conduct Thorough Keyword Research
Keyword research forms the foundation of any successful traffic generation strategy. Start by identifying relevant keywords and phrases that your target audience is searching for. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to discover high-volume keywords with moderate competition. Focus on long-tail keywords that are specific to your niche and align with the intent of your audience.
2. Optimize Your Website for Search Engines (SEO)
Search Engine Optimization (SEO) is crucial for improving your website's visibility in search engine results pages (SERPs). Ensure your website is optimized for on-page factors such as meta titles, meta descriptions, headers, and alt text for images. Create high-quality, informative content that incorporates your target keywords naturally. Aim to provide value and solve problems for your audience to encourage longer dwell times and repeat visits.
3. Create Compelling Content on a Regular Basis
Content remains king when it comes to attracting and retaining website traffic. Develop a content strategy that includes blog posts, articles, videos, infographics, podcasts, and more. Focus on creating engaging, relevant content that addresses your audience's pain points, interests, and questions. Use a mix of formats to appeal to different preferences and increase your chances of ranking in different types of search results.
4. Leverage Social Media Channels Effectively
Social media platforms are powerful tools for driving traffic to your website. Establish a strong presence on platforms where your target audience spends their time, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, or TikTok. Share your content consistently, engage with your followers, and participate in relevant conversations and communities. Use visually appealing images, videos, and captions that encourage clicks and shares to broaden your reach.
5. Utilize Paid Advertising Campaigns
Paid advertising campaigns can provide an immediate boost in website traffic when executed effectively. Consider platforms like Google Ads, Facebook Ads, LinkedIn Ads, or Twitter Ads to target specific demographics, interests, and behaviors relevant to your audience. Set clear objectives, monitor performance metrics, and optimize your campaigns regularly to maximize your return on investment (ROI) and attract qualified traffic to your website.
6. Implement On-Page and Technical SEO Practices
Ensure your website is technically optimized for speed, mobile-friendliness, and usability. Improve page loading times, optimize images and videos, and use descriptive URLs and headers to enhance user experience and search engine visibility. Focus on creating a seamless navigation structure and clear calls-to-action (CTAs) that guide visitors towards desired actions, such as signing up for a newsletter or making a purchase.
7. Engage with Influencers and Collaborate with Partners
Partnering with influencers, industry experts, or complementary businesses can expose your website to new audiences and drive traffic quickly. Collaborate on joint content projects, webinars, or social media campaigns to leverage each other's followers and increase your reach. Guest blogging on reputable sites in your niche or participating in interviews and podcasts can also help establish your authority and drive traffic back to your website.
8. Optimize for Mobile and User Experience (UX)
With an increasing number of users accessing the internet via mobile devices, optimizing your website for mobile is essential. Ensure your site is responsive and loads quickly on smartphones and tablets. Simplify navigation, minimize pop-ups, and prioritize content that is easy to read and interact with on smaller screens. A positive user experience encourages longer visits and reduces bounce rates, signaling to search engines that your site is valuable to users.
9. Monitor Analytics and Iterate Your Strategies
Regularly monitor your website traffic and performance metrics using tools like Google Analytics. Track key metrics such as traffic sources, bounce rates, conversion rates, and engagement levels. Analyze which strategies are driving the most traffic and conversions, and adjust your tactics accordingly. Experiment with A/B testing, refine your content and marketing strategies, and stay agile in responding to changes in your audience's preferences and behaviors.
10. Stay Updated with Industry Trends and Algorithm Changes
The digital landscape is constantly evolving, with search engine algorithms and consumer behaviors shifting regularly. Stay informed about industry trends, algorithm updates, and emerging technologies that could impact your website's traffic and visibility. Adapt your strategies and tactics accordingly to stay ahead of the competition and maintain sustainable growth in website traffic over the long term.
In conclusion, boosting website traffic fast requires a strategic and multifaceted approach that combines SEO, content marketing, social media engagement, paid advertising, and continuous optimization. By implementing these actionable strategies and consistently delivering value to your audience, you can attract more visitors, enhance user engagement, and achieve your business objectives effectively.
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Digital marketing online course in Mohali and Chandigarh | Param digital marketing
Digital Marketing Course – Learn Online and Save Money
Below is an outline of an online digital marketing course content. This content is a general guideline and can be adapted and expanded based on the specific needs of the course and the level of expertise of the learners. Learn Advanced Digital Marketing with DKI and DSA Ads only in 29999/– now – Join Now
Digital marketing online course in Mohali and Chandigarh.
Understanding digital marketing and its importance
Evolution of digital marketing
Digital marketing vs. traditional marketing
Key concepts and terminology
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Module 2: Website Planning and Development
Importance of a website in digital marketing
Domain registration and hosting
Website design principles and best practices
User experience (UX) and user interface (UI)
Mobile responsiveness and optimization
Introduction to Content Management Systems (CMS) like WordPress
Module 3: Search Engine Optimization (SEO)
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Understanding search engines and how they work
On-page SEO: Keyword research, Density and Proximity, meta tags and Description, headings, content and image optimization
Off-page SEO: Link building, backlinks, and domain authority, DA/PA Checking
Technical SEO: Website speed, site structure, and crawlability, Mobile Friendly, Security
Local SEO and Google My Business Page Optimization
Module 4: Content Marketing
Importance of quality content writing in the digital landscape
Creating a content writing strategy
Types of content: blog posts, articles, infographics, videos, etc.
Content promotion and distribution
Content analytics and measuring success
Module 5: Social Media Marketing
Overview of major social media platforms (Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr etc.)
Creating a social media strategy
Social media advertising and sponsored posts, Event Creating
Building and engaging with an online community
Social media analytics and performance tracking
Module 6: Email Marketing
Building an email marketing list
Creating effective email campaigns
Email marketing tools and platforms
Personalization and segmentation
Analyzing email marketing performance
Module 7: Pay-Per-Click (PPC) Advertising
Introduction to PPC Advertising and Google Ads
Creating PPC campaigns and ad groups
Keyword research and selection
Ad copywriting and A/B testing
Bid strategies and budget management
Module 8: Display and Banner Advertising
Understanding display advertising and its formats
Display advertising platforms (Google Display Network, etc.)
Targeting options for display ads
Designing effective banner ads
Display ad performance tracking and optimization
Module 9: Video Marketing
The rise of video content in digital marketing
Creating engaging video content
Video SEO and optimizing for platforms like YouTube
Video advertising and sponsored content
Analyzing video marketing metrics
Module 10: Analytics and Data-driven Marketing
Introduction to marketing analytics
Setting up Google Analytics and understanding key metrics
Data analysis for decision-making
A/B testing and conversion rate optimization (CRO)
Customer journey and attribution modeling
Module 11: Mobile Marketing
Mobile marketing trends and opportunities
Mobile app marketing and optimization
SMS marketing and push notifications
Mobile advertising and location-based marketing
Mobile analytics and tracking
Module 12: Digital Marketing Strategy and Planning
Developing a comprehensive digital marketing strategy
Integrating various digital marketing channels
Budget allocation and resource planning
Measuring ROI and KPIs for digital campaigns
Case studies and real-world examples
Module 13: Legal and Ethical Considerations
Privacy and data protection laws (e.g., GDPR)
Ethical practices in digital marketing
Dealing with online reviews and reputation management
Handling customer data responsibly
Module 14: Emerging Trends in Digital Marketing
Artificial Intelligence (AI) and machine learning in marketing
Voice search and voice-activated devices
Augmented Reality (AR) and Virtual Reality (VR) marketing
Influencer marketing and social media trends
Future outlook and staying ahead in the digital marketing landscape
Module 15: Final Project and Certification
Capstone project applying concepts learned throughout the course
Presentations and feedback sessions
Issuance of course completion certificates
Remember that this is just a general outline, and the content and depth of each module can be adjusted to suit the course’s duration, audience level, and objectives. Additionally, including practical exercises, case studies, and hands-on projects will enhance the learning experience. We provide 100% Job Placement after completion of Course.
Digital marketing online course in Mohali and Chandigarh.
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DIGITAL MARKETING
Digital Marketing Course Content
Fundamentals of Digital marketing & Its Significance, Traditional marketing Vs Digital Marketing, Evolution of Digital Marketing, Digital Marketing Landscape, Key Drivers, Digital Consumer & Communities, Gen Y & Netizen’s expectation & influence wrt Digital Marketing. The Digital users in India, Digital marketing Strategy- Consumer Decision journey,
POEM Framework, Segmenting & Customizing messages, Digital advertising Market in India, Skills in Digital Marketing, Digital marketing Plan. Terminology used in Digital Marketing, PPC and online marketing through social media, Social Media Marketing, SEO techniques, Keyword advertising, Google web-master and analytics overview, Affiliate Marketing, Email Marketing, Mobile marketing
Display adverting, Buying Models, different type of ad tools, Display advertising terminology, types of display ads, different ad formats, Ad placement techniques, Important ad terminology, Programmatic Digital Advertising.
Social Media Marketing
Fundamentals of Social Media Marketing& its significance, Necessity of Social media Marketing, Building a Successful strategy: Goal Setting, Implementation. Facebook Marketing: Facebook for Business, Facebook Insight, Different types of Ad formats, Setting up Facebook Advertising Account, Facebook audience & types, Designing Facebook Advertising campaigns, Facebook Avatar, Apps, Live, Hashtags LinkedIn Marketing: Importance of LinkedIn presence, LinkedIn Strategy, Content Strategy, LinkedIn analysis, Targeting, Ad Campaign Twitter Marketing:- Basics, Building a content strategy, Twitter usage, Twitter Ads, Twitter ad campaigns, Twitter Analytics, Twitter Tools and tips for mangers. Instagram & Snapchat basics.
Search Engine Optimization
Introduction to SEO, How Search engine works, SEO Phases, History Of SEO, How SEO Works, What is Googlebot (Google Crawler), Types Of SEO technique, Keywords, Keyword Planner tools On page Optimization, Technical Elements, HTML tags, Schema.org, RSS Feeds, Microsites, Yoast SEO Plug-in Off page Optimization- About Off page optimization, Authority & hubs, Backlink, Blog Posts, Press Release, Forums, Unnatural links. Social media Reach- Video Creation & Submission, Maintenance- SEO tactics, Google search Engine, Other Suggested tools
Advertising Tools & Its Optimization
Advertising & its importance, Digital Advertising, Different Digital Advertisement, Performance of Digital Advertising:- Process & players, Display Advertising Media, Digital metrics Buying Models- CPC, CPM, CPL, CPA, fixed Cost/Sponsorship, Targeting:- Contextual targeting, remarking, Demographics , Geographic & Language Targeting. Display adverting, different type of ad tools, Display advertising terminology, types of display ads, different ad formats, Ad placement techniques, Important ad terminology, ROI measurement techniques, AdWords & Adsense. YouTube Advertising:- YouTube Channels, YouTube Ads, Type of Videos, Buying Models, Targeting & optimization, Designing & monitoring Video Campaigns, Display campaigns
Website Hosting Using Word Press
Website Planning & Development- Website, Types of Websites, Phases of website development, Keywords: Selection process Domain & Web Hosting:- Domain, Types of Domain, Where to Buy Domain, Webhosting, How to buy Webhosting Building Website using Word press-What is Word press, CMS, Post and Page Word press Plug-ins- Different Plug-ins, social media Plug-ins, page builder plug-ins: the elementor, how to insert a section, how to insert logo, Google Micro sites
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The fix is in. To “protect democracy,” democracy is already being canceled. We just haven’t admitted the implications of this to ourselves yet.
On Sunday, January 14th, NBC News ran an eye-catching story: “Fears grow that Trump will use the military in ‘dictatorial ways’ if he returns to the White House.” It described “a loose-knit network of public interest groups and lawmakers” that is “quietly” making plans to “foil any efforts to expand presidential power” on the part of Donald Trump.
The piece quoted an array of former high-ranking officials, all insisting Trump will misuse the Department of Defense to execute civilian political aims. Since Joe Biden’s team “leaked” a strategy memo in late December listing “Trump is an existential threat to democracy” as Campaign 2024’s central talking point, surrogates have worked overtime to insert existential or democracy in quotes. This was no different:
“We’re about 30 seconds away from the Armageddon clock when it comes to democracy,” said Bill Clinton’s Secretary of Defense, William Cohen, adding that Trump is “a clear and present danger to our democracy.” Skye Perryman of Democracy Forward, one of the advocacy groups organizing the “loose” coalition, said, “We believe this is an existential moment for American democracy.” Declared former CIA and defense chief Leon Panetta: “Like any good dictator, he’s going to try to use the military to basically perform his will.”
Former Acting Assistant Attorney General for National Security at the U.S. Department of Justice and current visiting Georgetown law professor Mary McCord was one of the few coalition participants quoted by name. She said:
We’re already starting to put together a team to think through the most damaging types of things that he [Trump] might do so that we’re ready to bring lawsuits if we have to.
The group was formed by at least two organizations that have been hyperactive in filing lawsuits against Trump and Trump-related figures over the years: the aforementioned Democracy Forward, chaired by former Perkins Coie and Hillary Clinton campaign attorney Marc Elias, and Protect Democracy, a ubiquitous non-profit run by a phalanx of former Obama administration lawyers like Ian Bassin, and funded at least in part by LinkedIn magnate Reid Hoffman.
The article implied a future Trump presidency will necessitate new forms of external control over the military. It cited Connecticut Senator Richard Blumenthal’s bill to “clarify” the Insurrection Act, a 1792 law that empowers the president to deploy the military to quell domestic rebellion. Blumenthal’s act would add a requirement that Congress or courts ratify presidential decisions to deploy the military at home, seeking essentially to attach a congressional breathalyzer to the presidential steering wheel.
NBC’s quotes from former high-ranking defense and intelligence officials about possible preemptive mutiny were interesting on their own. However, the really striking twist was that we’d read the story before.

For over a year, the Biden administration and its surrogates have dropped hint after hint that the plan for winning in 2024 — against Donald Trump or anyone else — might involve something other than voting. Lawsuits in multiple states have been filed to remove Trump from the ballot; primaries have been canceled or invalidated; an ominous Washington Post editorial by Robert Kagan, husband to senior State official Victoria Nuland, read like an APB to assassins to head off an “inevitable” Trump dictatorship; and on January 11th of this year, leaders of a third party group called “No Labels” sent an amazing letter to the Department of Justice, complaining of a “conspiracy” to stop alternative votes.
Authored by former NAACP director Ben Chavis, former Connecticut Senator Joe Lieberman, former Director of National Intelligence Dennis Blair, former North Carolina Governor Pat McCrory, and former Assistant U.S. Attorney and Iran-Contra Special Counsel Dan Webb, the No Labels letter described a meeting of multiple advocacy groups aligned with the Democratic party. In the 80-minute confab, audio of which was obtained by Semafor, a dire warning was issued to anyone considering a third-party run:
Through every channel we have, to their donors, their friends, the press, everyone — everyone — should send the message: If you have one fingernail clipping of a skeleton in your closet, we will find it… If you think you were vetted when you ran for governor, you’re insane. That was nothing. We are going to come at you with every gun we can possibly find. We did not do that with Jill Stein or Gary Johnson, we should have, and we will not make that mistake again.
The Semafor piece offered a rare glimpse into the Zoom-politics culture that’s dominated Washington since the arrival of Covid-19. If this is how Beltway insiders talk about how to keep Joe Lieberman or Ben Chavis out of politics, imagine what they say about Trump?
We don’t have to imagine. Three and a half years ago, in June and July of 2020, an almost exactly similar series of features to the recent NBC story began appearing in media, describing another “loose network” of “bipartisan officials,” also meeting “quietly” to war-game scenarios in case “Trump loses and insists he won,” as the Washington Post put it.
That group, which called itself the Transition Integrity Project (TIP), involved roughly 100 former officials, think-tankers, and journalists who gathered to “wargame” contested election scenarios. The “loose” network included big names like former Michigan governor and current Energy Secretary Jennifer Granholm, and former Hillary Clinton campaign chief John Podesta, who in his current role as special advisor to President Joe Biden overseeing the handout of roughly $370 billion in “clean energy” investments is one of the most powerful people in Washington.
The TIP was hyped like the rollout of a blockbuster horror flick: In a second Trump Term, No One Will Hear You Scream… Stories in NPR, the Financial Times, The Atlantic, The Washington Post and over a dozen other major outlets outlined apocalyptic predictions about Trump’s unwillingness to leave office, and how this would likely result in mass unrest, even bloodshed. A typical quote was from TIP co-founder, Georgetown law professor, and former Pentagon official Rosa Brooks, who told the Boston Globe that every one of the group’s simulations ended in chaos and violence, because “the law is... almost helpless against a president who’s willing to ignore it.”
Podesta played Joe Biden in one TIP simulation, and in one round refused to accede to a “clear Trump win,” threatening instead to seize a bloc of West Coast states including California (absurdly dubbed “Cascadia”) and secede. Podesta’s “frankly ridiculous move,” as one TIP participant described it, was so over the top that a player leaked it to media writer Ben Smith of the New York Times.
The latter in Timesian fashion stuck the seeming front-page tale near the bottom of an otherwise breezy August 2nd story titled, called “How The Media Could Get the Election Story Wrong”:
A group of former top government officials called the Transition Integrity Project actually gamed four possible scenarios, including one that doesn’t look that different from 2016: a big popular win for Mr. Biden, and a narrow electoral defeat… They cast John Podesta, who was Hillary Clinton’s campaign chairman, in the role of Mr. Biden. They expected him, when the votes came in, to concede... But Mr. Podesta… shocked the organizers… he persuaded the governors of Wisconsin and Michigan to send pro-Biden electors to the Electoral College. In that scenario, California, Oregon, and Washington then threatened to secede from the United States if Mr. Trump took office…
News that Hillary Clinton’s former campaign chief rejected a legal election result, even in a hypothetical simulation, was obvious catnip to conservative media, which took about ten minutes to repackage Smith’s story using the same alarmist headline format marking earlier TIP write-ups. Breitbart published “Democrats’ ‘War Game’ for Election Includes West Coast Secession, Possible Civil War,” and a cascade of further red-state freakouts seemed inevitable.
“At that point,” says Nils Gilman, COO and EVP of Programs at the Berggruen Institute think tank, who served alongside Brooks as TIP’s other co-founder, “we decided we needed to be out about having run this exercise, to prevent the allegation that this was a ‘shadowy cabal’ — not that that narrative didn’t take hold anyways.”
The final TIP report was released the next day, August 3rd, 2020. Titled “Preventing a Disrupted Presidential Election and Transition,” the full text was, as any person attempting an objective read will grasp, sensational.
The Podesta episode was worse than reported, with the secession proposal coming on “advice from President Obama,” used as leverage to a) secure statehood for Washington, DC and Puerto Rico b) divide California into five states to increase its Senate representation, and c) “eliminate the Electoral College,” among other things. TIP authors also warned Trump’s behavior could “push other actors, including, potentially, some in the Democratic Party, to similarly engage in practices that depart from traditional rule of law norms, out of perceived self-defense.”
More tellingly, there were multiple passages on the subject of abiding by and/or trusting in the law, and how this can be a weakness. TIP authors concluded that “as an incumbent unbounded by norms, President Trump has a huge advantage” in the upcoming election, and chided participants that “planners need to take seriously the notion that this may well be a street fight, not a legal battle.” They added the key observation that “a reliance on elites observing norms are [sic] not the answer here.”
Asked about that passage, Gilman replied that it was “the right question,” i.e. “Why can’t we just rely on elites to observe/enforce norms?” Noting that two-thirds of the GOP caucus voted not to certify the 2020 election, he went on: “If I had had total confidence in the solidity of the institutions, I wouldn’t have felt the need to run the exercises.”
This answer makes some sense in the abstract, but ignores the years-long campaign of norm-breaking in the other direction leading up to the TIP simulation. In the eight-plus years since Donald Trump entered the national political scene, we’ve seen the same cast of characters appear and reappear in dirty tricks schemes, many of which began before he was even elected (more on that below). The last time we encountered this “loose-knit group” story, the usual suspects were all there, and the public by lucky accident of the Smith leak gained detailed access to Democratic Party thinking about how to steal an election — if necessary, of course, to “protect the democratic process.”
That incident acquires new significance now in light not only of this NBC story, but also the dismal 2024 poll numbers for Biden, a host of unusually candid calls for preemptive action to prevent Trump from taking office, the bold efforts to remove Trump from the ballot in states like Colorado and Maine, and those lesser-publicized, but equally important campaign to keep third party challengers like No Labels or Robert F. Kennedy from gaining ballot access in key states.
The grim reality of Campaign 2024 is that both sides appear convinced the other will violate “norms” first, with Democrats in particular seeming to believe extreme advance action is needed to head off a Trump dictatorship. Such elevated levels of paranoia virtually guarantee that someone is going to cheat before Election Day in November, at which point the court of public opinion will come into play. The key question will be, who abandoned democracy first?
The TIP report provided an answer. It contained long lists of theoretical Trump abuses that sounded suspiciously more like the extralegal maneuvers already deployed againstTrump dating back to mid-2016, particularly during the failed effort to prosecute him for collusion with Russia. Interpreted by some as a literal plan to overturn a legal Trump victory, its greater significance was as a historical document, since it read like a year-by-year synopsis of all the home team rule-breaking. In other words, the TIP read like a Team Clinton playbook, only with hero and villain reversed.
Bearing in mind that many of the people involved were also Russiagate actors, here’s a abbreviated list of abuses the TIP authors supposedly feared Trump would commit:
“The President’s ability… to launch investigations into opponents; and his ability to use Department of Justice and/or the intelligence agencies to cast doubt on election results or discredit his opponents.”
It’s true a president so inclined can do these things, and possible a re-elected Trump might, but they were clearly done first to Trump in this case. The FBI’s road-to-nowhere Crossfire Hurricane probe of Russian collusion, which made use of illegally obtained FISA surveillance authority, began on July 31, 2016. Trump opponents have been “launching investigations” really without interruption ever since, with many (including especially the recent Frankensteinian hush-money prosecution) obviously politicized.
Likewise, the office of the Director of National Intelligence published an Intelligence Community Assessment in early January 2017, again before Trump’s inauguration, that used information from the bogus Steele dossier to conclude that “Putin and the Russian Government aspired to help President-elect Trump’s election chances.” If that isn’t using intelligence agencies to “cast doubt on election results,” what is? Worse, the trick would be repeated, over and over:
“The President and key members of his administration can also reference classified documents without releasing them, manipulate classified information, or selectively release classified documents for political purposes, fueling manufactured rumors.”
This phenomenon also began before Trump’s election, notably with the story leaked on January 10, 2017, about four “intel chiefs,” including FBI Director James Comey, who presented then-President-elect Trump with “claims of Russian efforts to compromise him,” including the infamous pee tape. “Selective” release of “classified documents” then continued through the Trump presidency. Other incidents involved the “repeated contacts with Russian intelligence” story (February 2017), a Washington Post story about Jeff Sessions speaking to the Russian ambassador (March 2017), the (incorrect) story about Trump lawyer Michael Cohen being in Prague (April 2018), the infamous “Russian bounty” story (June 2020), and many, many, others.
Podesta himself participated in one of the first and most damaging “manufactured rumor” episodes, beginning in late 2016, involving the use of the Elias-commissioned Steele dossier to illegally obtain a FISA warrant on former Trump aide Carter Page. Podesta, who of course knew the real source of the story, reacted to it as if it was news generated by government investigators and publicly derided Page as a Russian cutout, before adding that the 2016 election “was distorted by the Russian intervention.” This was a textbook example of using “manufactured rumors” from intelligence agencies to “cast doubt” on election results as you’ll find.
“Additional presidential powers subject to misuse include… his ability to restrict internet communications in the name of national security.”
As for restricting internet communications “in the name of national security,” Racket pauses to laugh. The growth of state-aided censorship initiatives like the ones we studied all last year in the Twitter Files began well before Trump’s election, for instance with the creation in Barack Obama’s last year of the State Department’s Global Engagement Center, which later worked with Stanford’s Election Integrity Partnership to focus heavily on posts deemed to be attempts at “delegitimization” in the 2020 election. Stanford’s group even flagged a story about the TIP in its final report as “conspiracy theory.”
Not to say that these bureaucracies couldn’t be abused by a second Trump administration, but so far they’ve been a near-exclusive fixation of Democratic politicians and security officials. There’s a reason Joe Biden is the only candidate slated to enjoy a censorship-free campaign season, while Trump and third-party challenger Robert F. Kennedy have been repeatedly removed or de-amplified from various platforms.
“There is considerable room to use foreign interference, real or invented, as a pretext to cast doubt on the election results or more generally to create uncertainty about the legitimacy of the election.”
This may have been the most amazing line in the TIP report, given that the entire Trump presidency was marked by stories like “How Russia Helped Swing the Election for Trump” (New Yorker) “Did Russia Affect the 2016 Election? It’s Now Undeniable” (Wired), “Russia ‘turned’ election for Trump, Clapper believes” (PBS), “Yes, Russian Election Sabotage Helped Trump Win” (Bloomberg), and a personal favorite, “CIA Director Wrongly Says U.S. Found Russia Didn't Affect Election Result” (NBC). There was so much “Russia hacked the election” messaging between 2016 and 2020, in fact, that our Matt Orfalea made two movies about it. Here’s one:
youtube
In the 2018 midterm elections, officials warned that Russia was going to “attack” the congressional vote. Stories like “U.S. 2018 elections ‘under attack’ by Russia” (Reuters) and “Justice Dept. Accuses Russians of Interfering in Midterm Elections” (New York Times) were constants, until the Democrats retook the House in a “blue wave,” at which point headlines began saying the opposite (“Russians Tried, but Were Unable to Compromise Midterm Elections, U.S. Says” from the Times was a typical take). The TIP was written during a repeat version, as stories like “Lawmakers are Warned that Russia is Meddling to Re-Elect Trump” (New York Times) were near-daily fixtures in 2020 pre-election coverage. After Biden won, headlines like “Putin Failed to Mount Major Election Interference Activities in 2020” again became fixtures in papers like the Washington Post.
This brings us to the last and most controversial angle on the TIP report. When the original TIP text came out, Michael Brendan Daugherty in National Review wrote in an offhand tone that he got the feeling “some progressives are steeling themselves for a Color Revolution in the United States,” because winning a normal election “just isn’t cathartic enough.”
To this day, the color revolution idea makes TIP organizers laugh.
“The idea that some rando in Los Angeles,” Gilman says, referring to himself, “was secretly planning a color revolution (which he published a report about months in advance, which you gotta admit is a pretty weird move for a guy allegedly plotting a revolution) is a textbook example of Hofstadter’s Paranoid Style.”
Brooks is also incredulous, saying the color revolution thesis is a “profound misunderstanding” of the TIP report. “They aren’t plans or predictions, they’re efforts to understand how things might play out,” she wrote, adding that the TIP participants were merely asking, “What could go wrong?”
They may have asked that. Still, the group’s final report contained a string of references to “plans and predictions,” with entries like “Plan for a contested election,” “Plan for large-scale protests,” and “Make plans now for how to respond in the event of a crisis.” As for the “profound misunderstanding,” Brooks gave a friendly interview to a New York Times writer who was apparently laboring under the same “profound” delusion.
Weeks after the National Review piece, Michelle Goldberg in the Times wrote of Daugherty: “He’s right, but not in the way he thinks.” She explained that Democrats don’t relish the thought of an uprising, but look upon it as something to be dreaded, that “must nonetheless be considered.”
She then quoted Brooks. The Georgetown professor, who in her most recent book about life in the Defense Department described getting “a coveted intelligence community ‘blue badge’” to pass into “the sacred precincts of the CIA,” told Goldberg that in the event of a Trump power grab, “the only thing left is what pro-democracy movements and human rights movements around the world have always done, which is sustained, mass peaceful demonstrations.”
That did sound like a description of the Eastern European color revolutions, which generally involved mass street actions, sustained negative press pressure, and calls by NGOs and outside countries for the disfavored leader to step down. A major reason the “color revolution” theme struck commentators in connection with TIP had to do with the presence in the TIP simulation of Barack Obama’s former chief ethics lawyer, Norm Eisen. Eisen wrote a manual called The Democracy Playbook for the Brookings Institution that is often referred to as the unofficial how-to guide for America-backed regime-change operations abroad. Anyone who’s been forced to read a lot of “democracy promotion” literature, as I had to in Russia, will recognize familiar themes in the TIP report.
One of the controversial features of “color revolution” episodes is that the U.S. has at times supported ousters of perhaps unsavory, but legally elected, leaders. Was the TIP group contemplating the “sustained” protest scenario only in the event of Trump stealing an election, or if he merely won in an unpleasant way, i.e. via the Electoral College with a popular vote deficit? Brooks at first indicated she didn’t understand the reference.
“I am not sure what the question is?” she wrote. “Peaceful protests, mass or otherwise, are constitutionally protected.”
I referred back to the Times piece and the “movements around the world” quote, noting that while those outcomes might arguably have been desirable, it’d be hard to call them strictly democratic.
“I am not an expert on the color revolutions,” she replied. “It is certainly true that on both left and right, in both the US and abroad, there are nearly always... I guess I’d say spoilers, or violence entrepreneurs — who try to hijack peaceful protest movements.”
Lastly: one TIP simulation also predicted, with something like remarkable anti-clairvoyance, that Trump would contrive to label Biden supporters guilty of “insurrection” for protesting a “clear Trump win”:
The Trump Campaign planted agent provocateurs into the protests throughout the country to ensure these protests turned violent and helped further the narrative of a violent insurrection against a lawfully elected president.
That passage was published on August 3, 2020, long before most Americans knew or cared that the word “insurrection” had political significance. We’d be instructed in its use within hours of the riots, when Joe Biden said, “It’s not protest. It’s insurrection,” and everyone from Mitt Romney to Mitch McConnell to media talking heads to the authors of the articles of impeachment like Jamie Raskin fixated on the word. Still, not until December 2021 did a public figure explain how the 14th Amendment might be deployed strategically in the post-January 6th world. The insight came from Elias, who has since deleted the tweet:

We’re of course now seeing that litigation, notably in the form of a Colorado Supreme Court decision to remove Trump from the ballot, which was handed down after complaints filed citing the 14th Amendment provision alluded to by Elias.
All this is laid out as background for the coming nine months of campaign chaos, if we even end up having a traditional campaign season. Revolt of the Public author and former CIA analyst Martin Gurri summed up the situation in a piece for The Free Press titled “Trump. Again. The Question is Why?” The money quotes:
The malady now exposed is this: the elites have lost faith in representative democracy. To smash the nightmare image of themselves that Trump evokes, they are willing to twist and force our system until it breaks… The implications are clear. Not only Trump, but the nearly 75 million Americans who voted for him, must be silenced and crushed. To save democracy, it must be modified by a possessive: “our democracy.”
The Biden campaign, stuck in a seemingly irreversible poll freefall, has put all its rhetorical chips on the theme of “protecting democracy.” Biden mentions Trump’s “assault on democracy” at every opportunity, and even recently resorted to Apollo Creed-style imagery, campaigning at Valley Forge flanked by a dozen American flags and red, white, and blue lights. (Red-and-white striped trunks can’t be far off.) The DNC’s daily “talkers” memos for months have asked blue-party pols and friendly reporters to stress “the existential threat to freedom and democracy that Donald Trump and MAGA Republicans represent,” while pointing to stories like Vanity Fair’s, “There Is No ‘Both Sides’ to Donald Trump’s Threat to Democracy,” in its CONTENT TO AMPLIFY section.

This messaging would likely have worked after January 6th, when Trump’s post-electoral conduct rankled voters, as evidenced by an exit approval rating of 34%. It can’t now, since the word “democracy” has been appropriated to refer exclusively to the party that declared its New Hampshire primary “non-binding” and “meaningless,” canceled its Florida primary, is preparing mass technical challenges against third-party challengers like No Labels or Robert F. Kennedy Jr. (and has a rich history in that area; see accompanying Nader piece), is seeking to kick the GOP front-runner off the ballot, has mass-filed bar complaints against attorneys who represented that candidate, and has piled criminal counts atop its main electoral opposition.
Many who couldn’t stand Trump, would never vote for him, and have been willing consumers of the awesome amount of propaganda published on the Trump subject, now need to face the fact that they’ve been had. Transformed into the avatar of all bad things — a crude domestic combo platter of Saddam, Milosevic, Assad, and Putin — this vision of the über-villain, Trump, has been used to distract mass audiences from the erosion of “norms” at home. “Protecting democracy” in the Trump context will be remembered as having served the same purpose as Saddam’s mythical WMDs, the shots fired in the Gulf of Tonkin, or Gaddafi’s fictional Viagra-enhanced army. Those were carefully crafted political lies, used to rally the public behind illegal campaigns of preemption.
Voters, by voting, “protect democracy.” A politician who claims to be doing the job for us is up to something. The group in the current White House is trying to steal for themselves a word that belongs to you. Don’t let them.
#2024 presidential election#matt taibbi#trump#biden#democrats#dnc#our democracy#russiagate#john podesta#project 2025#Youtube
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Social Media Mastery: Unlocking the Secrets to Business Growth

In this post, we will equip you with valuable insights and actionable strategies to effectively utilize social media platforms and take your business to new heights. So, let's embark on this exciting journey of leveraging social media for business success!
Understand Your Audience: The first step towards harnessing social media's power is gaining a deep understanding of your target audience. Identify their preferences, behaviors, and pain points to craft tailored content that resonates with them. Engage in market research and leverage social media analytics tools to gather valuable data and insights that will inform your content strategy.
Choose the Right Platforms: Not all social media platforms are created equal, and each offers unique advantages depending on your business type and target audience. Research and select platforms that align with your brand image and cater to your audience's preferences. Whether it's Facebook, Instagram, Twitter, LinkedIn, or a combination of platforms, focus on quality over quantity.
Develop a Consistent Brand Presence: Consistency is key in building a strong brand presence on social media. Maintain a cohesive visual identity, including your logo, color palette, and brand voice. Craft compelling and shareable content that reflects your brand's values and resonates with your audience. Consistency builds trust and fosters a loyal community around your business.
Engage and Interact: Social media is not just a broadcasting platform; it's a space for meaningful interactions. Respond promptly to comments, messages, and mentions, showing genuine interest in your audience. Encourage conversations, ask questions, and create polls to spark engagement. Building relationships and fostering a sense of community will drive brand loyalty and word-of-mouth marketing.
Utilize Content Marketing Strategies: Create a content strategy that aligns with your business goals and caters to your audience's interests. Share valuable, informative, and entertaining content that adds value to their lives. Leverage a mix of formats such as articles, videos, infographics, and user-generated content. Incorporate storytelling techniques to humanize your brand and connect emotionally with your audience.
Leverage Influencer Marketing: Influencer marketing can be a powerful tool to amplify your brand's reach and credibility. Collaborate with relevant influencers in your industry who have an engaged following. Seek authentic partnerships that align with your brand values and ensure that their audience matches your target demographic. Influencers can help you expand your reach, build trust, and generate sales.
Advertise Strategically: Social media platforms offer robust advertising capabilities that allow you to target specific demographics, interests, and behaviors. Develop well-crafted ad campaigns with compelling visuals and persuasive copy. Continuously monitor and optimize your ads based on performance metrics, ensuring that they align with your overall marketing goals.
Analyze and Adapt: Regularly monitor your social media analytics to measure the effectiveness of your strategies. Track engagement, reach, conversion rates, and other relevant metrics to gain insights into what is working and what needs improvement. Use these insights to adapt your approach, refine your content strategy, and optimize your social media efforts.
Conclusion: Social media presents a vast playground for business
Incorporating social media into your business growth strategy can be a game-changer, opening up endless opportunities for success. By implementing the strategies outlined in this blog post, you are on your way to maximizing your business's potential in the digital realm.
If you're ready to take your business to new heights with social media, we invite you to take the next step. Eunie SEO Specialist is a leading digital marketing agency that specializes in social media optimization and growth strategies. Our team of experts is ready to partner with you, providing tailored solutions to help you thrive in the ever-evolving social media landscape.
To embark on this exciting journey and transform your business, reach out to Click2Rise today. Contact us at 0975 3603 574 or send an email to [email protected]. Let's rise together!
Remember, the power of social media is within your reach. Don't miss out on the opportunity to leverage it and propel your business towards remarkable growth.
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Becoming a Google Ads expert and monetizing that expertise can be a rewarding venture.

Here's a step-by-step guide to help you achieve that:
1. Learn Google Ads Fundamentals:
Start by familiarizing yourself with the basics of Google Ads, including its various campaign types, targeting options, ad formats, bidding strategies, and performance metrics.
Take advantage of Google's free resources, such as the Google Ads Help Center, Skillshop (formerly Google Academy for Ads), and YouTube tutorials.
2. Get Certified:
Earn Google Ads certifications by completing the Google Ads certification exams available on Skillshop. This will validate your expertise and enhance your credibility as a Google Ads professional.
Consider pursuing additional certifications, such as Google Analytics or Google Marketing Platform certifications, to broaden your skill set and better serve your clients.
3. Gain Hands-On Experience:
Practice creating and managing Google Ads campaigns for yourself or volunteer to work on campaigns for friends, family, or nonprofit organizations.
Experiment with different campaign objectives, targeting options, ad creatives, and bidding strategies to understand their impact on campaign performance.
4. Specialize and Focus:
Identify a niche or industry that interests you or where you have relevant experience or expertise. Specializing in a specific niche will help you stand out and attract clients looking for specialized knowledge.
Consider specializing in specific types of campaigns, such as search ads, display ads, video ads, or shopping ads, based on your interests and strengths.
5. Build Your Portfolio:
Create a portfolio showcasing your past work, including successful Google Ads campaigns you've managed and the results achieved for your clients.
Highlight key metrics such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and cost per acquisition (CPA) to demonstrate your effectiveness as a Google Ads expert.
6. Network and Market Yourself:
Join online communities, forums, and networking groups related to digital marketing and Google Ads to connect with potential clients and collaborators.
Leverage social media platforms such as LinkedIn, Twitter, and Facebook to showcase your expertise, share valuable insights, and engage with your target audience.
Create content such as blog posts, case studies, or video tutorials to establish yourself as a thought leader in the field of Google Ads.
7. Offer Services and Monetize Your Expertise:
Start offering Google Ads management services to businesses or individuals looking to improve their online advertising efforts.
Consider various monetization strategies, such as charging clients a flat fee or a percentage of ad spend for managing their campaigns, offering consulting services, or providing training workshops or webinars.
Explore opportunities to scale your business by outsourcing tasks, hiring a team, or partnering with other professionals to expand your service offerings.

Wrapping up
By following these steps and continuously honing your skills, you can become a sought-after Google Ads expert and build a successful career or business helping clients achieve their advertising goals on the Google Ads platform.
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