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Strategy for Email Marketing | Liveblack

Even after so many years, Email marketing holds that vintage charm as one of the best ways to market your business. It has always been an important part of marketing to build trust, get important feedback, promote offers & sales, and much more. More than half of the world’s population uses email, and to stand out from the others you have to put effort into creating unique marketing email campaigns.

What is email marketing?

A simple term we will define simply — this is direct marketing to promote your products or services through email.

How to do email marketing?

To all the businesses that want to send emails in bulk, you cannot send those bulk emails through Gmail or Yahoo. Because they are designed to send personal mail and not bulk mail. You have to use email marketing tools. An email marketing platform also referred to as an email service provider (ESP) helps you send bulk marketing emails.

ESPs satisfy security checks and have an infrastructure to deliver the mail in bulk. These marketing tools come with a CRM (Customer Relationship Management) to grow your business.

Email marketing best practices are good but, you have to think and grow according to digital marketing recent trends to stay relevant and unique in your ways.

As we are here to explore the benefits of email marketing in B2B, first, we need to understand what B2B Email Marketing is. B2B (business-to-business) email marketing is an effective way to reach other businesses in the business sector. It allows businesses to connect with their target audiences to build brand awareness and increase sales.

Understanding the needs of the target audience and crafting emails in a way that can provide valuable offers to other businesses can benefit you in many ways. You must customize your email marketing campaign accordingly to satisfy your target’s requirements.

To make your email marketing campaign successful, you should understand why email marketing is important and how this can thoroughly work in your favor.

Some email lookup tools can help you find potential leads. As a business, with the help of these tools, you can verify the email addresses of the potential leads you get. Check whether those emails are accurate or not that you have collected for the email campaigns. For this reason, email lookup tools help you check and validate the email addresses you have found.

You can enter an email address into the search bar of this tool and check whether it’s accurate.

Now that we know what email marketing is and how it affects B2B sales and lead generation, let’s dig deep into tips on email marketing.

1 — Personalize your message

If customers receive mistargeted mail they will leave immediately or unsubscribe from the mail service. What you can do to ignore such a mess, is personalize your message. Thanks to the digital age, you can have information about their likes and tastes to use in personalizing their messages. Use social media analytics for which product or service customers engage with more.

You can generate lead forms where you can collect email addresses with other necessary fields. With the help of this information given by customers, it can be easy for you to personalize email in a way that attracts them.

Do you know? A study by Yes Lifecycle Marketing found that personalized subject lines increase open rates by 29–50%!

2 — Optimize for mobile

Having a mobile-friendly website and email campaigns brings you a lot of benefits. However, a miserable mobile experience can lead you to a loss. As 70% of emails are open on mobile, it has to be perfect. Email marketing B2B can lead mobile CTAs to your website. So, it must be mobile optimized. For this, remember the following points -

Text can be read easily on a single screen

Email & website landing pages must be loaded quickly

Font visibility should be easy for the eye

3 — A catchy subject line has the power to grab the attention

Well, what’s the first thing a person notices when they open a mail? Of course, it is the subject line. So, make it worth your while. The subject line should be catchy as well as relevant. But to be more precise, you have to remember such points -

Mention something in the subject line that will resonate with customers

Use emojis as Nowadays people use the language of emoji to express

Refrain from using weak language

Make people curious about what the mail holds

Make the subject line relevant so people can get what the mail is about

4 — Practice A/B testing

To use perfect strategies for email marketing, A/B testing is a must. Why? You need to practice this thing to better understand how this mail looks when it is generated. Things to look at such as — subject line, layout, button and button color, and everything that makes mail up-to-date.

A/B testing can lead you to a conclusion about what you need to take and what to change. You can conclude how engagingly you can design an email.

5 — Set up triggered email

Triggered emails are automated messages sent to subscribers for specific conditions. For example, any upcoming event can trigger such messages. Research shows that triggered emails have a higher opening rate. You can have such emails for events like

If customers abandon their cart

A welcome email

Feedback & review request email

6 — Stories can catch attention

Stories have the power to hold the attention. Use stories to engage your customers through email marketing.

Telling a story behind your products or services will interest users to see how things worked from your side. What is the result? How is this particular product or service made or formed? In this way, your customers know about your top-quality products or services.

On the other hand, you can describe your story from the perspective of customers. For example, taking a pain point or a problem faced by a user and converting it into storytelling for how you can come up with an idea that solves that pain point. It can get you impressive results.

Tell your story in a creative way to connect with your audience.

7 — Discover the correct time to send emails

You have to pick the best time to send marketing emails, and it’s no magic to pick any time and make it the best to send emails. Instead, you should test, track, and find out which is the best time. Because not every business has the same customers, and not everyone has the same email marketing strategy.

This strategy depends on different factors including the purpose of your mail and the audience that interact with it.

Let’s check out how to write business emails and tips for email writing to check the correct way to communicate with your audience.

With the increased digitization of everything, make sure you communicate effectively for your business.

Look at all these steps to write a professional email.

An interesting subject line is the key

Give acknowledgement

Write a detailed message that describes your intent

Add a call-to-action at closing

Don’t forget to end your email with your signature

This digital age has introduced us to AI. AI is a powerful tool, and AI in marketing can help collect data about users’ insights and trends that keep the digital world moving. It can also help create content that resonates with your brand perspective, making your messaging comprehensible.

You have already heard about ChatGPT, and we know that. But what is the reason to mention this term here in the blog of email marketing? Well, wherever you go on this date, ChatGPT and AI will never stop following you. Whether you need a friendly tone, a professional tone, or an approachable tone, ChatGPT has a solution for everything. Ask ChatGPT for what you want, and it prepares content accordingly.

Give a brief to this AI tool and see the magic. It can write an attractive email as ChatGPT for email writing has a potential draft of relevant emails. It can also adopt a different style depending on your preferences to draft the email the way you want.

Set a follow-up email to your prospects so they can know you’ve contacted them before. Set your follow-up email with an email template to remind them of an important date or time.

Explore the benefits of email marketing with Liveblack to grow your business. Even after so many years and with new tools like AI, email marketing is still evergreen. We have a team of experts who will help you design the strategy for email marketing for business growth.

[liveblackinc]

Liveblack is a Full Stack Digital Agency located in New York, USA. Our services include web design and development, digital marketing, social media, SEO marketing services, graphic design, advertising, and more. Whether you're seeking to generate more leads, increase organic traffic, and organic keywords, enhance conversion rates, or exceed your customers' expectations, we guide you. We are a full-stack digital agency based in New York, USA, Offering Digital Marketing, Web design & development SEO, SEM, and more.

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[liveblack]

What is Motion Graphics | Liveblack

Motion graphics create a unique experience of telling a story. The primary purpose of any brand or business using motion graphics is to evoke emotional connection. Nowadays, the internet is filled with moving graphics to accomplish an intended purpose or telling a brand story.

What is motion graphics?

We can give a simple definition of motion graphics — graphics in motion are called motion graphics, but we wish the definition was as simple as the way we wrote. However, in other words, it is called motion design as it gives movement or animation to the static design.

In the first place, it sounds as easy as pie, but when you start to understand this term, you’ll get to know how hard it is to learn motion graphics. At the same time, those who are willing to learn will become comfortable by taking training from an expert and experienced. It will take a longer period to master the art of motion graphics, but nothing is impossible if you want to work on something.

The rise of this concept in the digital era benefits a lot to businesses. It helps them visualize the story they want to tell most pleasingly and aesthetically. As we all know, these days, people would like to check the products out before purchasing, and online videos help them make the decision. This is the point where brands can show off their productivity through conceptualizing their products and services.

Graphics with motion began its journey in the early 1800s, and over the years, especially to this date, we can see how far this genius concept came. This is a unique way of communicating to a mass audience with explainer videos, video ads, movies, TV shows, etc.

Learning graphic design motion can be an exciting task for those who love to craft unique stories, and love to convert their imagination into reality. However, not every exciting thing is easy to master.

The rise of motion animation graphics brings a new experiment and experience that has changed the way we advertise and film. The world can now see a whole new perspective through the animation graphic design.

With the digital revolution around the world, visual learning can be a fun task that helps grow the career. It can result in higher ROI and complement graphics in a way that was never seen before. Businesses can create a positive image and captivate the attention.

What is a Motion Graphic Designer Job?

Motion graphic designer works with audio, sound effects, and animation, to create amazing moving content for various media like films, television, etc..

Motion graphic designers are the reason behind the attractive animated visuals, making visual storytelling interesting and helping reach grow in large numbers.

What does motion graphics learning include?

For those who want to learn more about motion graphics, a career in motion graphics requires an understanding of design principles like layout, color theory, timing, appeal, typography, etc. You have to be a creative thinker when it comes to designing a motion design. Learn motion graphics and animation principles to master this digital art.

Motion graphics bring magic to every concept you think or imagine. Whether you are a learner or a brand, it has the power to take your thought process or brand image to new heights.

At Liveblack, we have a team of talented graphic designers who know how to slay every design challenge and come up with new concepts that win hearts. With fresh concepts, we help create a strong and unique brand identity for our clients. The visualized information helps people understand the brand story or message effectively. Also, people love to watch interesting content, especially videos that have storytelling or convey messages ingeniously.

[liveblackinc]

Connect with your audience and enhance your online visibility with Social Media Marketing Services in New York from Liveblack Inc. Our digital marketing package includes social media services tailored to your needs. Get in touch with the social media marketing strategy experts at Liveblack Inc. today to elevate your online presence and connect with your audience effectively.

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[liveblack]

What is Digital Branding? | Liveblack

You’ve seen several brands dominate the digital realm. But have you ever thought about how? What are the reasons for this? How do they always create wonders? Let us tell you these brands invest in digital branding strategy. To all businesses and brands, if you want to stand apart, digital branding is the ticket to reach your goals.

What is digital branding? What difference does it make to your business? Digital branding is now the highest priority any brand has to stay ahead of the competition. Digital marketing operates brand identity, and visibility, establishing a company’s image in the digital world. It connects the audience emotionally with the product or service they offer.

The number of internet users is now in the billions and is increasing daily. Speaking of which, brands and businesses get more chances to reach a maximum number of people or the target audience. Digital marketing channels allow brand awareness and give space to stand out in the cut-throat competition with the unique approach you bring to the world.

What are the roles of digital branding and marketing?

Digital branding is for creating an individual and consistent online presence of your brand. You can use channels such as social media platforms, websites, advertisements, etc.. to establish an image of a brand. This way you can increase brand visibility, identity, and loyal customer base, and create a space in the market.

Digital marketing helps you get traffic, leads, and sales and engages the target audience to become loyal customers. This strategy provides you with the benefit over your competitors to use various digital channels to reach new customers and your loyal customer base. Create an image of your brand that everyone can recognize.

the benefits of digital branding

The world of the Internet is expanding rapidly and there is a 100% chance your competitors will overtake you in any way to impress customers. To imprint your products and services into people’s minds, you should have a digital branding strategy ready in your mind.

Here, we are going to mention some of the benefits that let you hold the attention of your customers through unique concepts and strategies of digital branding.

Strong Brand Identity -

You know your customers are all over the internet as they are using social media platforms for surfing and search engines to find their requirements. Communicate your brand through social media to display the values through multiple digital branding strategies. Take advantage of the presence of your audience all over the Internet and create a strong brand identity.

Find New Customers -

Get a referral business through the digital branding you do for your brand. As people recognize the brand and tagline of your brand or find it on search engines, they will be more likely to purchase from you. Consistent branding can always benefit you in many ways. Be it your website, digital ads, social media platforms, or any other way, get the customers’ attention.

Build Trust -

A consistent appearance can easily build trust. People would like to purchase from a brand that deals professionally and builds an image of a trustworthy and legitimate brand.

Create Engaging Content -

Producing engaging content helps you attract target audiences to come to your brand. Many companies share relevant content, making it exciting to let the users enjoy and get information about the products and services of a particular brand. Also, through blogs, you can explain your industry with topics including videos, photos, and infographics. This will help customers and search engines better understand your website.

There is a difference between digital marketing and digital branding. There lies a thin line when we talk about digital marketing and branding. To understand digital marketing vs digital branding we need to go through the definition and details so that you’ll get a better idea.

Digital marketing is a general term for all kinds of online activities we do to promote our services or sell our products. Digital marketing allows customers to interact with businesses through social media platforms, websites, etc. By engaging with effective targeting methods, you will reach a specific audience to make a loyal customer base.

Whereas digital branding is an essential part of digital marketing where the aim is to create brand awareness and brand building. In simple words, digital branding is used to make a strong brand image and strengthen the reputation of a brand.

Let’s take an example of branding which automatically lets you remember the brands’ names. “I’m Lovin’ It” — McDonald’s. The other one is “Red Bull gives you wings” — Red Bull.

These are examples of digital branding where the company’s logo and tagline mark its presence in customers’ minds. The main goal of the branding is to make direct contact between consumers and businesses to build a market. Except for brand awareness, digital branding can drive sales and long-term customer loyalty, this way customers can never forget the brand.

Digital marketing in branding can help you reach new customers, increase sales and brand awareness, and let you generate more revenue. Digital marketing strategy can boost brand awareness with methods like SEO, paid advertising, and social media marketing, all of these can be impactful to achieve the predefined goal.

Crafting an effective digital branding strategy not only helps you achieve the goal of having strong brand awareness, but it gives customers an understanding of who you are and what your brand brings to them.

At Liveblack, we know the importance of having a strong brand identity and aim to provide our clients with the best. As a digital marketing agency, we know the tips and tricks that accomplish your brand goals in a manner that builds a reputation and a strong identity in the market and influences the target audience to connect with you. We try different approaches to understand your every goal with in-depth knowledge.

[liveblackinc]

Liveblack is a full-stack digital agency based in New York, USA. We specialize in enhancing online visibility through creative marketing and development strategies. Our services include branding, digital marketing, web design, web development, and more. Our team consists of creative individuals dedicated to making our clients' businesses stand out among their competitors. Connect with us to elevate your business with our expert services.

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