#Innovative Business Tools

[vivencyglobal]

Empower Your Business with Vivency Global

Discover cutting-edge technology solutions with Vivency Global to elevate your business operations. From advanced IT networking to smart automation, our innovative services are tailored to meet your unique needs. Partner with us to achieve efficiency, productivity, and growth like never before.

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10 Indispensable Tools For Successful Farming

Agriculture is one of the most important industries in the world, providing us with essential food and supplies. As such, having the right tools to successfully farm is key. Without the correct agricultural tools, farmers would not be able to take full advantage of the land they are working with.(more)

[jcmarchi]

10 Best AI Email Marketing Software Tools (January 2025)

New Post has been published on https://thedigitalinsider.com/10-best-ai-email-marketing-software-tools-january-2025/

10 Best AI Email Marketing Software Tools (January 2025)

Email marketing is changing a lot thanks to AI, moving beyond basic automation into an era of truly intelligent communication. In recent research, it has been revealed that 87% of AI adopters are using it to enhance email marketing.

Today’s AI email marketing software tools can analyze behavior, predict engagement, and craft personalized content that resonates with each recipient. As businesses and brands seek deeper connections with their audiences, these top tools show us exactly how AI and smart automation are reshaping how brands connect with customers.

Klaviyo helps businesses create smarter email marketing campaigns by understanding and responding to how customers actually behave. This all-in-one platform brings together customer data, AI writing tools, and automated messaging to help brands grow faster.

The system works through its Customer Data Platform, which acts like a digital notebook keeping track of every customer interaction. When someone visits your website, reads an email, or sends a message, Klaviyo notes these moments and uses them to build a clear picture of what your customers want. This helps brands send messages that feel more personal and relevant.

Instead of blasting the same email to everyone, Klaviyo lets you create different customer groups based on hundreds of data points about their shopping habits and preferences. The platform’s AI can write email content and SMS messages that match your brand’s style, while making sure each message reaches customers at the right time and through their preferred channel.

Key features:

Customer tracking system that combines data from multiple sources into single profiles

AI writing assistant for creating emails, texts, and customer service responses

Automated campaign tools that work across email, SMS, and mobile alerts

Smart customer grouping based on shopping behavior and preferences

Connection hub linking with over 350 other business tools and services

Visit Klaviyo →

Omnisend combines email and SMS marketing in one platform for online stores, taking a simple approach to complex marketing tasks.

The system’s strength lies in its multi-channel messaging strategy. By combining SMS with email campaigns, stores see a 47.7% higher conversion rate compared to using email alone. The platform’s smart customer grouping capabilities make a real difference too – when stores send targeted campaigns to specific customer segments, they see a 62.2% higher order rate than broad-based messaging.

The numbers tell a compelling story – stores using Omnisend are seeing an average return of $73 for every dollar spent on the platform. This success shows in user experiences like department store Voisins, where their Head of Marketing reports email open rates jumped to 40% after they started using Omnisend’s segmentation and content creation tools. With over 6,000 five-star reviews on Shopify, stores are finding the platform delivers results without unnecessary complexity.

Key features:

Combined email and SMS system with push notifications

Pre-built automation tools for welcome emails and abandoned cart recovery

AI writing assistant for creating email content and subject lines

Customer grouping tools based on shopping patterns

Integration system connecting with over 130 online store platforms

Visit Omnisend →

Amplemarket brings a fresh approach to AI email marketing by focusing on getting your emails not just delivered, but read and acted upon. Their AI assistant, Duo, focuses on the full cycle of email success, from crafting personalized messages to ensuring they land in the right inboxes at the right time.

Amplemarket’s intelligence lies in its sophisticated email delivery system. The platform’s Domain Health Center and Deliverability Booster work together to keep your emails hitting primary inboxes, while its smart Mailbox Selection and Spam Checker tools catch potential issues before they affect your campaigns. This helps build and maintain the kind of sender reputation that keeps your messages front and center.

The system’s value becomes clear in its ability to create what they call “hyper-personal first touches.” Instead of sending the same templated messages to everyone, Amplemarket’s AI analyzes multiple signals to craft emails that feel individually written. This personalized approach, combined with its multichannel capabilities across email, LinkedIn, and other platforms, helps explain why companies using the system see up to 50% higher conversion rates and save over 10 hours weekly on outreach tasks.

Key features:

Email health monitoring system with advanced deliverability tools

AI writing engine for creating personalized first-touch messages

Smart delivery timing system to maximize open rates

Multi-channel campaign tools spanning email and social platforms

Comprehensive analytics dashboard tracking campaign performance

Visit Amplemarket →

ActiveCampaign brings AI analysis to email marketing, helping businesses create campaigns that adapt and improve based on how customers actually engage with their messages. The platform uses machine learning and smart algorithms to shape more effective, personalized marketing automation.

The system’s AI works through multiple specialized tools. The Campaign Reporting Co-pilot breaks down complex performance data into clear, actionable insights about what is working in your campaigns. For email timing, the predictive sending feature studies contact preferences and behaviors to identify the optimal moment for each send – this data-driven approach helped Soundsnap increase their open rates by 20%.

These AI capabilities show clear business value through customer results. Pit Boss Grills generated $76,717 from a single email campaign by combining ActiveCampaign’s forms, tagging, and automation features. Artivive reached a 47% email interaction rate using the platform’s tools. On the operational side, businesses using ActiveCampaign’s automation save an average of 20 hours each month on marketing tasks.

Key features:

Predictive sending system that finds optimal email timing

AI-powered automation builder for campaign creation

Campaign reporting co-pilot offering actionable insights

AI customer segmentation with smart grouping suggestions

Integration network connecting with over 900 marketing tools

Visit ActiveCampaign →

Mailchimp puts an AI growth assistant, Intuit Assist, at the center of campaign creation and optimization. The system moves beyond basic automation, helping businesses create personalized campaigns that adapt based on real customer responses.

The platform’s Customer Journey Builder showcases the impact of intelligent automation on engagement – automated emails created through this tool have seen up to 115% higher click rates compared to standard bulk sends. This dramatic improvement comes from the system’s ability to analyze customer behavior patterns and adjust message timing and content accordingly.

The AI’s content generation capabilities are changing how businesses approach email creation, with efficiency translating into measurable returns – some Mailchimp users have seen up to 25 times return on investment, with campaigns generating an average of $1,700 each.

Key features:

AI writing assistant that creates on-brand email content

Customer Journey Builder for automated campaign sequences

Performance analysis system with industry benchmarking

Campaign optimization engine with AI-powered recommendations

Comprehensive marketing suite including website and social media tools

Visit Mailchimp →

GetResponse brings AI-driven innovation to email marketing, focusing on turning content creation from a time-consuming task into a streamlined, results-driven process. This platform integrates OpenAI’s ChatGPT technology directly into its email creation workflow.

The system’s AI capabilities extend across the entire email marketing cycle. The AI Email Generator creates optimized messages with both text and visuals tailored to specific audiences. Working alongside this, a specialized subject line generator helps craft headlines that grab attention, while the AI Writing Assistant helps refine and polish content for maximum impact.

What makes GetResponse particularly effective is how it combines AI tools with practical marketing features. Users can access over 200 professionally designed templates, tap into a library of 2 million stock images and GIFs, and use advanced segmentation to organize contacts based on behavior and engagement. This combination of AI innovation and practical tools helps businesses create more targeted, effective campaigns while spending less time on content creation.

Key features:

AI email generation system powered by ChatGPT

Smart subject line creator for improved open rates

Content assistant for writing optimization

Advanced testing tools with AI-powered A/B testing (upcoming)

Template library with over 200 professional designs

Visit GetResponse →

Kit takes email marketing in a fresh direction by focusing specifically on creators and their unique needs for building genuine audience relationships. While other platforms aim for broad business appeal, Kit’s specialized approach helps creators turn casual followers into engaged subscribers through highly personal, automated communication.

The system’s effectiveness shows in its performance metrics – a 99.8% delivery rate ensures messages actually reach inboxes, while a 40% average open rate demonstrates that these emails truly connect with audiences. This success comes from Kit’s granular approach to audience understanding, letting creators organize subscribers using detailed tags and segments based on interests, behaviors, and demographics. Instead of blasting the same message to everyone, creators can craft perfectly targeted content for specific audience groups.

The platform transforms how creators build their email presence through thoughtful automation and engagement tools. Beyond basic list management, Kit’s automated journey system acts like a digital assistant, continuously nurturing audience relationships in the background. Combined with customizable opt-in forms and incentive delivery systems, creators can smoothly convert casual browsers into dedicated subscribers while maintaining authentic connections at scale.

Key features:

Customizable email editor with creator-focused templates

Advanced subscriber segmentation for targeted messaging

Automated journey system for continuous audience nurturing

Interactive opt-in tools with incentive delivery capabilities

Performance tracking system with audience engagement metrics

Visit Kit →

Rasa.io turns traditional email newsletters into intelligent, personalized communications that adapt to each subscriber’s interests. Breaking from the standard one-size-fits-all approach, this AI-driven platform creates unique content experiences that evolve based on how readers actually engage with your newsletters.

The system’s intelligence manifests in how it studies and responds to subscriber behavior. Instead of simply tracking basic metrics, Rasa.io’s AI analyzes click patterns and content preferences to build detailed understanding of what matters to each reader. This deep analysis enables the platform to curate and deliver content that resonates on an individual level, while still giving newsletter creators control to feature key announcements or calls to action across all versions.

The results speak through clear metrics provided by the company. ESPN Radio’s Morning Scone achieved open rates exceeding 50%, while organizations like ACC saw tangible growth with a 3.7% membership increase and 83% retention rate. Beyond engagement metrics, the platform’s automation capabilities cut newsletter creation time by 90%, as reported by ISRI. This combination of personalization and efficiency shows how AI can enhance rather than replace the human elements of email marketing.

Key features:

Individual content customization system based on reader engagement

AI-powered article curation that learns from subscriber interests

Smart content management with manual override capabilities

Time-saving automation tools for newsletter creation

Integration framework connecting with CRM and analytics platforms

Visit Rasa.io →

Image: Seventh Sense

Seventh Sense brings intelligent timing to email marketing by personalizing when each recipient receives messages. This AI system moves beyond traditional batch sending to create individualized delivery schedules that match natural engagement patterns.

The platform works by analyzing email engagement through HubSpot and Marketo integrations to optimize three key aspects of delivery. First, it personalizes send times for each recipient to maximize the chance of engagement. Second, it controls email throttling to maintain strong deliverability and prevent inbox fatigue. Third, it segments customers based on their optimal email frequency, ensuring no one receives too many or too few messages.

The effectiveness of this smart timing approach shows in real customer results. ProAthlete Inc. achieved remarkable outcomes by letting the AI guide their email strategy – they sent 44% fewer emails while growing email marketing revenue by 11%, with both open and click rates doubling. This success scales across Seventh Sense’s customer base, where they now coordinate over 400 million personalized email deliveries monthly, helping businesses see engagement increases from 7% to over 100%.

Key features:

Personalized email delivery timing for each recipient

Email volume control for improved deliverability

Frequency optimization based on engagement patterns

Engagement data sharing between sales and marketing teams

Direct integration with HubSpot and Marketo platforms

Visit Seventh Sense →

Image: Jacquard

Jacquard combines vast marketing intelligence with AI analysis to move beyond basic content generation. It creates a living system that learns, adapts, and evolves with your brand’s voice and customer responses.

The system’s sophistication emerges through its Performance Prediction Engine, trained on billions of marketing data points. When crafting messages, this engine analyzes patterns of engagement, predicting which combinations of language, emojis, and sentiments will resonate most strongly with specific audiences. This intelligent approach to content creation shows remarkable results, outperforming traditional human-written copy 94% of the time without optimization, and reaching 100% superiority when allowed to learn and adjust over time.

The platform’s power lies in its ability to scale personalized communication while maintaining brand integrity. In just 30 seconds, Jacquard can generate 2,500 unique message variants that stay true to your brand voice, thanks to over 50 customizable language settings and oversight from computational linguists. This marriage of speed and precision enables marketing teams to move beyond gut feelings to data-driven messaging that connects with audiences across every channel. The system’s A/B/n testing capabilities continuously refine these messages, automatically promoting high performers and introducing fresh variations to maintain engagement.

Key features:

Performance prediction system analyzing billions of marketing data points

High-speed content generation creating 2,500 variants in 30 seconds

Real-time optimization engine with automatic message refinement

Brand language control with 50+ customizable settings

Multi-channel distribution system for consistent messaging

Visit Jacquard →

The Future of Email Marketing

We are moving away from the time of mass email blasts and generic templates and toward highly personalized, intelligently timed interactions that respect and respond to individual customer preferences. These platforms demonstrate how AI can enhance rather than replace the human elements of marketing – helping brands create more meaningful connections while reducing the manual workload on marketing teams.

What is particularly striking about these solutions is how they each approach different aspects of the email marketing challenge. From Klaviyo’s comprehensive customer data analysis to Seventh Sense’s innovative timing optimization, from Rasa.io’s personalized newsletter creation to Jacquard’s sophisticated content generation – each platform brings unique strengths to the table. Together, they paint a picture of email marketing’s future: one where artificial intelligence helps brands deliver the right message, to the right person, at exactly the right moment, while maintaining authentic human connections at scale.

[2ribu]

Automatisasi Bisnis dengan Kekuatan AI

Automatisasi bisnis telah menjadi topik utama dalam dunia usaha modern. Dengan kemajuan teknologi kecerdasan buatan (AI), perusahaan kini memiliki peluang untuk mengoptimalkan proses mereka, meningkatkan efisiensi, dan mengurangi biaya operasional. AI tidak hanya menggantikan tugas-tugas manual yang berulang tetapi juga membawa kemampuan analisis data yang canggih, prediksi yang akurat, dan…

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Monday CRM combines tailored features, real-time insights, and powerful integrations to streamline operations, enhance collaboration, and maximize output.

[read-online]

Want to start your own AI business? This video breaks down the latest trends and provides actionable tips to help you turn your ideas into reality. Learn from successful young entrepreneurs and discover the best AI tools to get started.

This video explores how Artificial Intelligence (AI) is creating new job opportunities and income streams for young people. It details several ways AI can be used to generate income, such as developing AI-powered apps, creating content using AI tools, and providing AI consulting services. The video also provides real-world examples of young entrepreneurs who are successfully using AI to earn money. The best way to get started is to get today the “10 Ways To Make Money With AI for Teens and Young Adults”

[lsscreative1]

Mastering Creative Solutions for Everyday Challenges

Introduction Ever faced a challenge that seemed impossible to overcome? Whether it’s a work-related hurdle or a personal roadblock, finding the right solution often requires more than conventional thinking. Creative problem-solving is the secret sauce to navigating these moments with ease, transforming obstacles into opportunities. In this article, we’ll explore the essence of creative…

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How To Win On Social Media In 2025 Gary Vee Q&A Session- Clip 3

In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for brands aiming to expand their reach and engage new audiences. Our latest podcast episode delves into a fascinating insight: images are currently outperforming videos in attracting new users. This revelation is not just a statistic; it's a game-changer for brands seeking to refine their marketing strategies.

The discussion begins with an exploration of how images, as opposed to videos, are capturing a higher propensity of new users. This trend is particularly significant for companies looking to penetrate new consumer segments.

[bizcontrol9]

Biz Control: Empowering Businesses with Smarter, Streamlined Solutions

Visit our website: Biz Control Official Website

In today’s competitive landscape, businesses are under constant pressure to enhance efficiency, cut costs, and deliver superior services. The solution? Smarter management tools that simplify operations and empower teams. Biz Control, a revolutionary business management platform, is designed to do just that.

With a focus on innovation and adaptability, Biz Control delivers tailored solutions for businesses across various industries, helping them stay ahead of the curve.

Learn more: Biz Control Homepage

What Makes Biz Control a Game-Changer?

Biz Control combines the power of technology with user-friendly design to create an all-in-one business management solution. Whether you’re managing real estate transactions, tracking employee attendance, or nurturing customer relationships, Biz Control offers the tools you need to operate smarter and grow faster.

Key Features of Biz Control

1. Real Estate Management

Biz Control is redefining real estate management. Its unique features allow:

Direct Unit Bookings: Make bookings anytime, from any location.

Property Dealer Facilitation: Property dealers can buy or sell units for clients directly through the platform, eliminating the need for on-site visits.

2. HR & Salary/Attendance System

Efficiently manage your workforce with tools that:

Automate Attendance Tracking: Capture employee attendance with just one click.

Generate Salaries Seamlessly: Simplify payroll processing while reducing errors.

Optimize HR Workflows: Save time and focus on strategic HR initiatives.

3. Customer Relationship Management (CRM)

Strengthen customer connections with tools to:

Track Leads and Opportunities: Never miss a potential deal.

Enhance Communication: Stay connected with customers through centralized data.

Leverage Analytics: Use insights to make informed decisions.

Why Businesses Love Biz Control

Customizable for Every Industry: Tailored solutions for unique business challenges.

Cloud-Based Accessibility: Work from anywhere, anytime.

User-Friendly Interface: Easy to adopt and navigate, even for non-tech-savvy users.

Scalable for Growth: Designed to grow alongside your business.

How Biz Control Transforms Your Business

With Biz Control, you can:

Simplify day-to-day operations.

Minimize manual errors and reduce costs.

Gain real-time insights into business performance.

Free up time for strategic decision-making.

Join the Biz Control Revolution

It’s time to say goodbye to outdated systems and embrace smarter, streamlined solutions. With Biz Control, your business can achieve unmatched efficiency, productivity, and growth.

Ready to transform your operations?

Visit us today: www.bizcontrol.in

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YOUR TRANSPARENT BUSINESS CARD

[rockyschexneider]

Carrying Dead Ideas? It's Time to Make Room for Winners

Carrying Dead Ideas? It's Time to Make Room for Winners

Ever find yourself clutching onto an idea so tightly it feels like you're dragging it everywhere you go? Maybe it was that advertising campaign you were sure would crush it—until it totally didn't. Or that killer strategy you dreamed up, just to watch it crash and burn. Yet, there you were, still carrying it around, like one of those old school box TVs, just tweaking and re-tweaking, hoping that maybe, with a few tweaks more, it’ll magically work.

Letting go often feels like giving up. It's a gut punch to your confidence and your dignity. But here's the kicker: you’re far from alone in this. Turns out dolphins can relate to us on this one. When a mother dolphin loses her calf, she doesn’t just move on immediately. She’ll carry it for hours, days even, as it slowly fades away. Heartbreaking, right? But how familiar does that sound?

Marketers pour their hearts and souls into ideas, campaigns, and strategies. We personalize them, nurture them, and sometimes, watch them sink—yet we hold on. Because we’ve already invested so much time, energy, and resources. But here's the tough-love truth: holding onto these "dead ideas" isn’t just exhausting—it stops you from seeing the potential of new opportunities.

Letting go isn’t surrendering. Think of it as making space for those fresh, vibrant ideas that are just waiting in the wings. It's like clearing out the clutter in your metaphorical closet to make room for that 3-for-1 deal on success outfits. By releasing what's weighing you down, you give yourself the gift of progress and renewal.

Remember that dolphin mother? Eventually, she lets go and carries on with grace. As marketers, so can we. Letting go gives us the room we need for smarter tools and strategies that can actually thrive in today's fast-paced world. The relief that follows creates a fertile ground for those truly transformative campaigns that get hearts racing and phones pinging with alerts.

In this crowded marketplace, standing out requires agility, creativity, and sometimes a touch of tech magic. Speaking of which, ever heard of Randy's App Bundle? It's the cutting-edge toolbox of 27 AI-powered apps, crafted to help you leap over roadblocks and turbocharge your campaigns. It's like having your own squad of marketing superheroes ready to help you transition from failed campaigns to winners effortlessly. If you missed the webinar, don’t sweat it - the replay is available, and it’s pure gold.

So, moving forward, let’s vow to give ourselves permission to mourn the campaigns that didn’t work out. It’s okay to acknowledge the time and effort invested in them. What’s not okay is letting them weigh us down forever. Your next big win might just be waiting for you to make space for it. Embrace the journey.

And remember, some of the most innovative ideas sprout where you’ve cleared the remnants of the past. Let’s make room for the strategies that can shine and leave those dead ideas behind, back where they belong.

Start your next campaign with a clean slate. Embrace the art of letting go, and watch how boundless your potential truly is. USING AI AS SMART TOOLS

VISIT MY BLOG

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[wearplatesindia]

Rockstar 500 Plate Exporters in India

Vandan Steel & Engg. Co. is a recognized industry and supply high-quality ROCKSTAR 500 blades. As a customer-oriented industry, we offer these boards in various standards, widths, lengths, heat treatments and styles . Specifications for special applications also are provided, and our products have passed various quality standard certifications. The wear-resistant welded metal plate ROCKSTAR 500 PLATTEN has good general properties like formability, hardness, wear resistance and flatness. And manufacturing requirements.

Rockstar 500 are often a durable material that has been hardened and tempered. it's also the right combination of strength, weldability and ductility. The ROCKSTAR 500 panel has many outstanding features to satisfy your needs. it's perfect dimensional accuracy, strong structure, high durability, good surface treatment, corrosion resistance and toughness. additionally , it can resist stress corrosion cracking and corrosion, crevices and pitting corrosion. Rockstar 400 wear plates contain alloying elements like boron, carbon, nickel, manganese, molybdenum, phosphorus, silicon, chromium and sulfur. Among these alloying elements (500 plates), they need excellent mechanical and physical properties, easy to use, and welding methods (such as manual electric welding, submerged arc welding and noble gas welding). These boards have passed internal control and may only be delivered after certification.

[jcmarchi]

Matthew Kissner, President & CEO of Wiley – Interview Series

New Post has been published on https://thedigitalinsider.com/matthew-kissner-president-ceo-of-wiley-interview-series/

Matthew Kissner, President & CEO of Wiley – Interview Series

Matthew Kissner is Wiley’s 15th President and CEO, a role he’s held since July 2024. He has been with Wiley in a leadership, board, or consulting role for over 20 years, including as Group Executive and Board Chair. He also served previously as Interim CEO in 2017 and 2023-2024.

His extensive experience includes leadership positions with Pitney Bowes, Bankers Trust, Citibank and Morgan Stanley, and he has been a private equity operating partner focusing on business, financial and healthcare services.

Matt is also a member of the Board Executive Committee of the Regional Plan Association, a non-profit urban research and advocacy organization. Matt earned both a Bachelor of Science in Education and Master of Business Administration from New York University.

Wiley, founded in 1807, is a global leader in research and education, providing innovative solutions and services that help individuals tackle the world’s most pressing challenges. With a rich history spanning over two centuries, Wiley produces books, journals, and encyclopedias in both print and electronic formats, alongside a wide range of online products, services, training materials, and educational resources for undergraduate, graduate, and continuing education students.

Committed to advancing knowledge and fostering success, Wiley empowers learners and professionals to transform complex challenges into opportunities for growth. Around the world, Wiley breaks down barriers for innovators, enabling them to drive discoveries, adapt workforces, and inspire future generations.

With over 20 years of experience at Wiley, what personal and professional principles have guided your leadership approach, particularly now as the permanent CEO?

Building a broad perspective has always been important professional principle of mine. Early in my career, I did two things that really helped me.

First, I tried to test myself in areas where I wasn’t comfortable – I actively got out of my comfort zone. I was trained in finance and accounting, but when I got into the business world, marketing looked really interesting to me, so I got involved in it to see if I liked it. That approach helped me test my assumptions and learn more about myself.

Second, I volunteered for a lot of projects as a way to learn about other parts of the company. That gave me a chance to learn about all the areas that I didn’t see normally in the course of my job. It also gave people in other areas a chance to meet me. So, I not only learned a lot of new things, but I also built a network. And that served me well. (As an aside, at Wiley, we recently rolled out an internal ‘talent marketplace’ that mirrors my experience. It matches colleagues looking for development opportunities beyond their day jobs with managers across the company looking for a fresh perspective or extra pair of hands, and it’s been quite a success.)

As I developed into more senior leadership roles, maintaining personal connections has been a guiding principle of mine. I do some of my best learning when I’m out talking to our customers, hearing from our colleagues firsthand, and connecting with experts. I think being available, open, and curious is essential for leaders as they navigate an increasingly complex landscape.

I also have always tried to drive into the teams and organizations I’ve led a bias for action. People can get bogged down in planning. I’ve encouraged colleagues to get comfortable with imperfect data. Assuming you’re not making a decision that’s massively risky, if you have 80% of the information you think you need, make the decision, then be prepared to learn and respond.

For me, I guess it boils down to this: always be learning. From other people. From your direct experience. From trying new things. And from taking some calculated risks.

Wiley has a 200+ year legacy in publishing. What do you see as the key challenges and opportunities for integrating modern AI solutions while respecting this rich history?

As one of the world’s largest publishers of scientific, technical, medical, and scholarly research, Wiley has been pivotal from the industrial revolution to the information age over our 217-year history. We have successfully adapted to changing markets and various economic cycles over the past two centuries. Evolving the company while respecting our history is nothing new to us. No company exists for that long without being resourceful and resilient.

Now, Wiley is beginning to play a critical role in the rise of artificial intelligence and machine learning. Over 80% of our revenue today comes from digital content, so we have already largely transformed our product. Our AI strategy focuses on developing licensing and application revenue opportunities, improving productivity, and driving publishing innovation. Regarding AI licensing and applications opportunities, our high-quality content and data in science, learning, and innovation are foundational for training large language models and in demand for vertical-specific models in industries like tech, pharma, and information services. In terms of productivity, we’re leveraging AI to drive efficiency in our office operations and customer service. Through AI-based tools, we are transforming how we publish by shortening authoring time and effort, increasing editorial productivity, and improving workflow. Safeguarding research integrity is clearly a bigger challenge now, but we have deployed AI into our research publishing platform at the point of article submission to identify any potentially compromised content that may require further investigation.

Could you elaborate on Wiley’s AI Partnership Program? What makes this co-innovation approach unique compared to other AI initiatives in the publishing industry?

This initiative aims to develop new AI applications, assistants, and agents in partnership with innovative companies. Our goal is to empower researchers and practitioners, driving the pace, efficiency, and accuracy of scientific discovery. A new Wiley survey revealed that 69% of researchers want to keep up with or be ahead of the curve in AI adoption in their field. At the same time, they require better tools to streamline their research and are looking for guidance and training about how to use AI responsibly and effectively. This new program is designed to address these challenges. Our approach is unique because we combine Wiley’s authoritative content, expertise and market access with start-ups and scale-ups�� capacity and technology resources to deliver specialized AI solutions, ultimately improving the efficiency and quality of research worldwide.

With researchers seeking AI solutions tailored to their specific needs, how does Wiley work with its partners to develop and implement these specialized tools?

The data we gathered indicated researchers require better tools to streamline their work. Our new AI Partnership Program exemplifies how we are addressing this challenge. It combines Wiley’s high-quality scientific content, global academic and institutional partnerships, market research, and brand strength with cutting-edge AI applications from partner companies. Each partner brings unique expertise, and, combined with Wiley’s vast database of knowledge and experience, we believe we can create the specialized tools researchers need for AI solutions.

One of your first AI collaborations is with Potato, an AI research assistant. Can you share insights on how this partnership supports Wiley’s vision for AI-driven innovation in scientific discovery?

Potato is an AI research assistant powered by peer-reviewed literature, enabling high-quality science. They help researchers plan and run experiments using chat-based, generative-AI tools built from large language models, refining them to improve accuracy by incorporating scientific literature references. Wiley’s extensive portfolio of publications will significantly expand their available references. Our goal is to collaborate with Potato to advance the application and reproducibility of science with tools that deliver well-defined research protocols. Wiley has also invited additional partners to join the program, with preference given to those targeting Wiley’s strongest disciplines: life sciences, pharmaceuticals, health science, food science, engineering, chemistry, materials, and veterinary science. Initial AI applications or tools we anticipate developing with new partners may include research assistants, information extraction and analysis applications, and analytical decision support tools, among others.

Wiley’s AI Development Principles focus on human oversight, trustworthiness, and accountability. How are these principles upheld within the practical aspects of your AI initiatives?

Our principles were developed specifically to guide our AI initiatives and assure our authors, partners, customers, and stakeholders that we take these matters very seriously. We apply these principles throughout our AI initiatives. We believe publishers have a responsibility to create standards, processes, and tools that work with integrity, bridging the gap between AI innovation and publishing authenticity. To that end, we’re working to establish a responsible marketplace for AI licensing. We’re also focused on creating practical guidelines that ensure researchers disclose AI tool usage, evolve peer review processes, and maintain the integrity of scholarly work. Our approach involves proactive collaboration, establishing clear ethical frameworks, and ensuring that AI serves the scholarly community’s values of rigor and trust.

How does Wiley plan to ensure its AI tools are fair, transparent, and inclusive, especially regarding bias and ethical considerations in publishing?

One of the four AI principles that we’ve laid out as grounding our AI journey is “Transparency and Trustworthiness.” That is a core element of our AI use and development.

We are dedicated to protecting intellectual property and identifying piracy and copyright violations. We actively collaborate with other organizations to define standards and tackle AI-created content integrity challenges. Our goal is to align with industry best practices and contribute to a shared culture of ethical AI use in scholarly publishing. We are also committed to being transparent with our AI use and development, subject to the terms of agreements we have with others.

We’re working to ensure AI tools enhance rather than replace human research capabilities. This involves creating collaborative ecosystems across publishers, institutions, and regulatory bodies that support the goals of open science, transparency, and reproducibility while addressing concerns such as data privacy and potential algorithmic bias.

As the industry rapidly adopts AI, where do you see Wiley’s role in shaping AI best practices and ethical standards across the publishing landscape?

Research integrity is driving significant transformation in scientific and scholarly publishing. Wiley is at the forefront, developing next-generation detection software, creating ethical frameworks for AI-assisted authoring, and establishing processes to maintain the integrity of scholarly work. We are engaged in policy thought leadership around the world, working actively to help regulators and legislators develop sensible, dynamic, and forward-looking AI policies that strike the right balance on issues ranging from ethics to intellectual property. As the lines between human-authored and machine-created content blur, evolving regulatory and policy positions are required.

In your view, how can AI reshape the future of academic publishing? What specific trends or technologies do you think will be most impactful?

AI is poised to significantly reshape the future of academic publishing by enhancing various aspects of the process, from research to dissemination.

AI is driving efficiency and innovation. In research, it excels at processing and analyzing large volumes of data, uncovering patterns that would be nearly impossible for human researchers to detect. In academic publishing, AI is streamlining the publishing process by helping improve the efficiency of processes such as plagiarism detection, peer review and reference checking.

AI-powered tools are also enhancing the accuracy and accessibility of research. For example, AI can help ensure that academic publishing remains unbiased, objective, and transparent by addressing ongoing concerns about fairness.

Through AI-based tools, Wiley is transforming how we publish by shortening authoring time and effort, increasing editorial productivity, and improving workflows. Wiley has also been evaluating the potential applications of generative AI tools that can support authoring by helping evaluate writing quality, rewriting manuscripts for better readability, suggesting research topics, and producing initial drafts of plain language summaries for discoverability.

Finally, for emerging researchers and authors, what message would you share about Wiley’s commitment to using AI to support and enhance their work?

Wiley was one of the first movers in the AI space for publishers. Before we made that move, we debated it, looking at it from all aspects, particularly the risks. And we concluded that AI was going to be here, with us or without us. We couldn’t stop it—it would be like trying to stop a wave. So, we determined the best course of action was to lean into it and learn. We’ve committed to that for the sake of our customers, and we’ve made tremendous progress.

But we know we must move even faster because the next wave of AI is going to give us an opportunity to enhance the interaction with our content. So, we’re working to shorten our cycle time, using AI internally for editorial and research fraud detection, and giving all colleagues access to AI to make their jobs easier. The next step is moving into new product development and experimenting with ways to improve the interaction with our content and see how we can use AI to reinvent some of the products we have.

Thank you for the great responses, readers who who wish to learn more should visit Wiley.

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