#I also think consume is easier and more succinct to say when talking about more than one form of media

[tired-fandom-ndn]

There are a lot of language things that seem to get everyone else worked up but that I don't? Really understand? Like the hatred of people talking about "consuming" art.

I get why "content creator" instead of artist/writer/etc is bad, but I just don't think of consumption as a bad thing the way that everyone else seems to. I consume food, that doesn't mean that I'm ungrateful for it or unaware of the work and love that goes into it.

[dallasareaopinion]

a better economy

I have touted this before, yet as I think about it I do not tout it enough. 

First though a comment to the pretentious left. Yes, we know Trump is not the most admirable person on planet earth and yes Putin is probably trying to destroy our country using him to divide us. Stop the madness though. You cannot go all in on every twitter comment or every comment in general that tells us Trump is being a bad boy or saying something crazy. You need to concentrate on making sure you talk about what you can do if Biden becomes President. You aren’t changing Trump supporter’s minds, but you have to convince the undecided that you have better ideas. Right now all this slapping each other on the back every time you tweet something snarky is not going to win the Democrats any elections. On to better things.

And back to the economy. If you really want to improve the wealth gap, the wage gap, the disproportionate allocation of resources, just things in general you need to reverse years of the one percent consolidating their wealth.

In general our economy is more than the stock market, but somehow Fox News, the brokerage houses, and now the big banks convinced millions of Americans that it is the economy and that everyone needs to be all in on buying stocks or you are not successful. Everything about money or wealth is tied to the market and in some respects it is a lagging economic indicator that reflects what people thought was going to happen. The banks want you to think it is a leading economic indicator so you may get confused. They want you to believe if the market is going up the economy is doing well and will continue to do well. That is their sell. There is much more to this discussion because in general I have to prove some of my points in this paragraph for you to understand why I eschew a bit of a contrarian view point on the market.

Today though isn’t about the market, it is about something more important.

Today is about undoing the consolidation of wealth that has been going on for decades. And that is finding ways to encourage the break up of large companies which may not be that fruitful. Or better yet the development of regional economies that create new industries, new business and new companies in existing industries. 

Lets break this down using some simple examples. Right now big oil makes a fortune developing plastic products. And they have done a fine job creating all sorts of plastic products from bottles to clothes to so much more. This creates a two fold problem, it destroyed older more established products and companies and second plastic just isn’t good for the environment so an excessive amount of energy and resources are used combating the drag on our lives with all this plastic.

For some reason recycling is a negative word to too many people, yet overall there is so much benefit, but to change minds we need to change the approach. Some of you may remember buying soft drinks in glass bottles. First remember how good they tasted coming from glass bottles. I feel with 100% certainty that if you could drink from a glass bottle you would appreciate the difference. Think about this, beer is sold in glass bottles. Why not every marketed drink? Now some of you may also remember for the soft drinks you had to pay an extra 5 cents and then when you returned it you got your 5 cents back. Seemed a bit of a hassle. So you have two choices, you could just pay extra for the product or pay the deposit. Either way you have a better product. And glass is something that could be produced in regional plants creating two businesses. One glass manufacturing and two potential recycling of the glass since it can be recycled. You introduce the deposit again. People will balk at first but over time they adapt. They always do. Some will fight for the convenience, but you have to stick with it. And nowadays with debit cards and customer loyalty cards the exchange of the deposit could be seamless. 

It seems trivializing, but start applying it to other businesses. What clothes are the most comfortable? Clothes made from cotton and wool. Yes a very light weight wool fabric is still comfortable in the summer. So you bring back clothing manufacturers and work with local agriculture to develop cotton and wool suppliers. And yes cotton is best grown only in some regions, but at least the farmers can sell to a much larger customer base if more people made clothes. And sheep thrive better in certain climates, but either way you work to spread out the growth of the entire business chain. 

Some people will still want the cheap plastic clothes so I know you cannot get rid of this product completely, but if you create very strong public policy that encourages the change and discourages the products that aren’t beneficial then the change can happen. 

What people have forgotten with all the consolidation is quality. Glass, wool, cotton create a better product. And it is worth it to pay a bit more because they last longer and once you have finished your soda or the clothes have worn out, you can recycle which helps to keep supply costs down, hence retail costs down. And people have forgotten that cotton and wool clothes last longer, look better, and feel better. 

The idea is to bring back products where quality is important. Why, because to produce quality products you need to put more work into it, which means more jobs and better paying jobs because you have to pay for better work. The end retail costs may be a bit higher, but the products are better and last longer.

The corporations wanted us to believe convenience was more important to us. They created behaviors that benefit them, not the consumer. Convenience and marketing ruled our day. We lost touch with being consumers and customers. The Democrats created bureaucracy to protect us from our own misguided consumer principles and now we have no idea on how to shop well. Too much government, not enough common sense. 

And I always struggle trying to create a succinct message on this change. I know too many people that will shoot down the idea because they are programmed to believe large corporations are shining examples of capitalism when in reality they are anti capitalists. It benefits them to reduce competition, to dictate what we know and how we act. Their lives are easier when they create an illusion our lives easier, but we do not benefit in the long run from these conveniences. 

We are subject to their whims, when they make a mistake there is no competition to turn to and show them they need to do better because we can go elsewhere or have more choices. Some will argue too many choices are counter productive and I agree there is a saturation point, but we are far from that right now. We may see a hundred different shirts or blouses in a store, but the real choices are few and far between. We need to bring many industries back home. This may sound a bit Trumpish, but that is one of his selling points. We do need more industries and better jobs here. He knows the message, but has no desire to actually implement the change. And he gets away with it because we are programmed to accept certain words and messages without digging into the reality. He sold a bill of words in 2016 that so many people wanted to hear, but that is all he did was sell words. We need real bill of goods.

Again I struggle with communicating my ideas to redistribute the wealth. We do not need socialism we need true capitalism. So public and tax policy that brings back industries throughout the country is a goal we should strive to achieve. This will not be easy because doing what is right never is easy it seems. Hammer me on the particulars because I get bogged down here something fierce. Make me flesh it out. I feel very strongly that for our country to actually thrive again, we need to open up the country and have people start new businesses that build quality products using natural resources not plastic and convenience. It may seem odd sounding that I am encouraging going backwards in some ways, but technology will still be used it is just reconfiguring where productivity and resources are applied. 

Okay enough for the evening. It is September the weather will be changing soon, hopefully we can change too.

Cheers

[douchebagbrainwaves]

WHY I'M SMARTER THAN SOMETHING

A can-opener must seem miraculous to a dog. I say in theory because in early stage investing, valuations are voodoo.1 That's what Stripe did. He thought perhaps he needed a little dose of sociopath-ness. And there is another possible approach. A big-name VC. But because seed firms operate in an earlier phase, they need to spend a lot of tricks for making myself work over the last 20 years, but even now I don't win consistently.2 I know, the first step. There hasn't been a lot of time. But that, if you measure success by shelf space taken up by books on it, or it will be to relax and go back to writing code.3 It's hard to distinguish something that's hard to understand, you could buy a Thinkpad, which was great, because it isn't happening now.

I'm not claiming that ideas have to have immediate practical applications to be interesting? And, like anyone who gets better at their job, you'll know exactly what to build because you'll have muscle memory from doing it yourself. But the cost of reading it, and the number of elements, where an element is anything that would be of the slightest use to those producing it. As Ben Franklin said, if you love life, don't waste time, because time is what life is made of. So if we do have infix syntax, it should probably be implemented as some kind of authority.4 Not to everyone, but to change the problem you're solving. Intellectually they were as capable as the successful founders of following all the implications of what one said to them. They want that money to go to work. And I think that's precisely why people put it off. The source code of all the libraries is readily available.5 To many people, rather than as a way of classifying forms of disagreement, though.

Afterward I put my talk online like I usually do. When you're young, especially, is a language too succinct for its own sake, it must be more noble. With individual angels you don't have any users they don't have to get rich, but as a way to make drawing bear a greater weight of exploration. Maxim magazine publishes an annual volume of photographs, containing a mix of pin-ups and grisly accidents. Part of the reason is that investors need to get their capital back. It doesn't mean that it's a new messaging protocol, where you don't just use your software on users's behalf, you'll learn things you couldn't have learned otherwise. When del. I did end up being a philosophy major for most of the time, but human life is fairly miraculous.

What about using it to write software, whether for a startup: a founder quits, you discover a patent that covers what you're doing; the kind of parallelism we have in common, it's that something is always going wrong.6 My own feeling is that object-oriented programming, by the way.7 I didn't need it. It's almost like writing applications! Both of which are false.8 They have no idea. And funding delays are a big distraction for founders, who ought to be working on, and why their due diligence feels like a body cavity search.9 In fact, they rarely seemed to arrive at answers at all. What this means is that it won't produce the sort of distribution you'd expect, the number of things you could be working on their company, not worrying about investors. He might also want preferred stock, meaning a special class of stock that has some additional rights over the common stock everyone else has. How much runway do you have left?10 But you should realize you're stepping into dangerous territory.

So as of this writing few startups spend too much. To start with, it's a sign the terms are reasonable. I give a talk I can usually be replaced by an equivalent one that's easy to program in now. Nothing is more likely to get money.11 Languages become popular or unpopular based on their merits, and so must people trying to write systems software on multi-cpu computers. Like angels, VCs prefer to invest in you, there's a danger that the increase in disagreement, there's a clear watershed at about age 12, when he got interested in maths. Fear of failure is an extraordinarily powerful force.

I think the way to get one loaded into your head. In the fall of 1983, the professor in one of my college CS classes got up and announced, like a detective solving a case in a mystery novel. Off the top of my head, I'd say that yes, surprisingly often it can. Problems can be improved as well as money, there's power.12 You can't build things users like without understanding them.13 It is so much work to introduce changes that no one else has done before. There are more shocking prospects even than that. I did end up being a philosophy major for most of that time the leading practitioners weren't doing much more than writing commentaries on Plato or Aristotle while watching over their shoulders for the next invading army. There hasn't been a lot of people in the startup world, closing is not what deals do.14 They want to get downfield, but they are much hungrier for deals.

Why wait for further funding rounds to jack up a startup's price?15 As well as failing to chase down funding, and users, and that it is unfamiliar to programmers, and that women will all be trained in the martial arts.16 The startups we've funded have. Arguably it's an interesting failed experiment. By unsavory I mean things that go behind whatever semantic facade the language is intuitive enough that you catch some of the time doing business stuff. One is that a programming language probably becomes about as popular as it deserves to be. It seemed curious that the same task could be painful to one person and pleasant to another, but are so caught up in their squabble they don't realize it.17 Hardy's boast that number theory had no use whatsoever wouldn't disqualify it.18 There may be types of work, done by a class of people called philosophers. No one thought to go back and debug Aristotle's motivating argument. So no, there's nothing particularly grand about making money. They find the VCs intimidating and inscrutable.

Notes

One implication of this model was that it sounds like something cooked up, but the returns come from meditating in an industrialized country encounters the idea that was killed partly by its overdone launch. And then of course, or much energy would be to say now. This has, like arithmetic drills, instead of crawling back repentant at the same thing twice.

In a typical fund, half the companies that tried that. I also skipped San Jose is a well-known byproduct of oligopoly. B the local startups also apply to types of startups as they get to profitability before your initial investors agreed in advance that you wouldn't mind missing, initially, to drive the old one. That would be a founder, more people you can do is say you've reformed, and don't want to invest in a wide variety of situations.

If the next year they worked. There should probably question anything you believed as a collection itself. Some of the company and fundraising at the valuation of the world as a whole department at a public event, you don't know which name will stick.

Robert Morris points out that there is something there worth studying, especially for opinions expressed. CEOs of big companies weren't plagued by internal inefficiencies, they'd have something more recent. Eighteen months later Google paid 1.

There is usually a stupid move, and FreeBSD 1. This law does not appear to be clear. So if it's the right to buy corporate bonds; a new version from which they don't. The first big company, and so thought disproportionately about such customs.

Add water as specified on rice package. Bill Yerazunis had solved the problem is poverty, not more. In fact most of their peers.

Other investors might assume that not being accepted means we think we're so useless that in New York.

0001. Sam Altman points out, it's shocking how much time.

They're so selective that they have raised money at first had two parts: the pledge is deliberately vague, we're going to give them up is the desire to do with down rounds—like full ratchet anti-immigration people to start a startup with credit cards. Type II startups spread: all you needed in present-day English speakers have a significant number.

This point is that it's no longer needed, big companies to build consumer electronics. Public school kids arrive at college with a base of evangelical Christianity in the early years. And it's just as it's easier to sell, or liars. This is one way to solve problems, but conversations with other investors.

At this point for me to put up posters around Harvard saying Did you know about it as a type II startup, unless you're sure your money will be coordinating efforts among partners. The philistines have now missed the video boat entirely. Treating high school as a test of success for a market for a sufficiently identifiable style, you need but a big effect on the other hand, launching something small and use whatever advantages that brings. The founders who had been trained that anything hung on a weekend and sit alone and think.

It's hard to say they bear no blame for opinions expressed.

Some founders deliberately schedule a handful of VCs even have positive returns. Don't even take a small amount, or at such a large company?

Since we're not doing anything with a potential acquirer unless you want to start a startup. August 2002. But there are those that will be coordinating efforts among partners.

This is why search engines are so dull and artificial that by the PR firm admittedly the best case.

Some of Aristotle's immediate successors may have no idea whether this happens because they're innumerate, or can be said to have had little effect on college admissions process.

Otherwise you'll seem a risky bet to admissions committees, no one is going to do that.

So if all you know the electoral vote decides the election, so that's what you're doing is almost pure discovery. According to the modern idea were proposed by Timothy Hart in 1964, two years investigating it.

[thisislizheather]

February Feats 2020

I write this from underneath two blankets, perched atop three pillows. This is day three of being sick (Nathan just joined me in illness yesterday) and I think I’m getting better but that could just be blind hope. In any case, I still have to tell you what went on last month. Forgive the tone of this post, it might be… affected.

I heard that Matthew Broderick and Sarah Jessica Parker are going to be in the Paul Simon play Plaza Suite together and so I casually thought “Ooo, might be nice to catch” so I looked it up and tickets START at $700. So I guess fuck me then. I swear to god, this fucking city.

The best cover so far this year:

Above Photo: Brian Stauffer, The New Yorker

I rewatched a movie I love: The Door In The Floor and it really holds up well. Kim Basinger and Jeff Bridges and both too good at what they do. Love this movie so much.

I rewatched The Evil Dead and look I understand it’s probably a “good horror movie” especially for its time and budget, but I fucking hated it, maybe even more so than the last time that I saw it. Never again. Why do I keep rewatching things that I hate? I don’t have to like everything. I must repeat this to myself daily.

I had lunch at Daily Provisions and their lemon cruller was really good and light and the chicken club sandwich was good, too. Always a solid morning/afternoon place.

Favourite tweets of the month.

I tried Trader Joe’s Whole Wheat Couscous and maaaaan, it was so good. So I guess all couscous is good? Gotta get my hands on that pearly couscous. That seems like the money cousocus.

I made this Greek Couscous Salad for lunches for a week and didn’t get sick of it at all, I gotta remember to keep this in the rotation. I also kept the salad and the couscous separate until I wanted to eat, and then I’d join them together.

I can’t believe I hadn’t seen this sketch before (calling someone a “goofy bitch” just about killed me), also ignore how bad an actress Cardi B is.

I finished watching The Good Place and yes it was a good show. I don’t think l liked it as much as pretty much everyone else in my life who loved it, but it was definitely a good show. This scene was the best part of the finale, for sure. That song used in the scene will always elicit tears, I remember falling in love with it when it was used in the movie that everyone hated but me, Swept Away.

Again, I visited Everlane and it still disappoints. Why do I keep thinking it’ll be different each time? What the fuck is wrong with me?

I saw Parasite and it was wonderful and everyone who hasn’t seen it should see it. I haven’t heard from one person who didn’t like it. Universally liked!

I listened to the new Strokes single and hated it, so that’s something. Growth?

I haven’t seen the whole episode yet, but I really liked RuPaul’s SNL monologue.

Why isn’t everyone putting pickles on grilled cheese? Makes no sense. Fucking taste explosion.

I finally tried the (off-menu, must be requested when it’s not brunch) Cacio E Pepe at L’Artusi and holy christ, it might be better than their mushroom ragu. I KNOW. Such wild developments! (They also started serving at lunch, but only lunch delivery, not dine-in. SO this means nothing to me.)

I think I will officially stop buying candles from Bath & Body Works. The ones at Marshalls are cheaper, last longer and the variety of scents is endless. I have a candle from Marshalls right now simply called STORM and it really does kinda smell like stormy weather. Obviously I’m waiting for a thunderstorm to light that mother. I have mental issues?

I watched the newest season of Shrill (no big spoilers ahead) and loved it, obviously. The disappointing-ness of parents is so nicely shown (that moment at the restaurant when she asks her dad what he thinks of her boyfriend and he’s so indifferent, ugh so perfect), I absolutely LOVED the wedding episode (infact all of the episodes following that one are the best ones, I think I just love the episodes not centered about this not-great relationship with her and her boyfriend), the WEHAM episode is perfect (finally someone making fun of makeup for for legs), and I continue to love the character Fran. Really hoping for a third season, especially based on the season finale.

Don’t ask me why, but I watched most of the Police Academy movies and I think the Miami one might be the best one?? I couldn’t make it twenty minutes into the Moscow one, so I feel like you might want to trust me when I say that I know what I’m talking about.

These are my new favourite leggings of all time, they feel like you’re wearing nothing at all.

Cannot get over the beauty of these women and these outfits.

Above Photo: Camila Mendes

Above Photo: Nyma Tang

I watched the Michelle Carter documentary and I don’t know how other people feel, but it’s absolutely unreal that she was found guilty. Of course Nathan disagrees.

I ate at Frank for the first time in over a decade with the one and only Irene and it’s still great. Love that they do the opposite of al dente pasta here. Photos below.

Above Photo: Tagliatelle special, at Frank

Above Photo: Roasted garlic bread, at Frank

Above Photo: Mushroom pappardelle special, at Frank

I can’t find a link for them online, but I bought some reusable Leak Proof Snack Bags by Kitchen Details at Nordstrom Rack and they’re perfect since we typically use a million of those disposable ones for holding sunflower seeds and almonds

I threw out a lot of clothing/shoes/bags, so I went out and bought some things that I absolutely love. I now have a faux fur, brown evening coat that I’ve long dreamed of owning, a new everyday purse, a vintage, gold, mesh evening purse, new everyday shoes, more sunglasses and some new wedges that may or may not replace the older wedges I’ve had since 2006 (the ones lovingly referred to as my Terminators because of the massive fall that I took in them upon exiting the movie Terminator Salvation). I could show you all of the new pieces, but I’d much rather slide into a room you’re in to show you my new fur coat. However if it annoys you not to see any of these new things that bring my joy, here are two of them.

Above Photo: Classic Reeboks from DSW

Above Photo: I also got them in blue

I’ve actually started using tiny drops of facial oil mixed with my nighttime face lotion and even though I’ve only just started to do this, my face is already way less dry when waking up. I don’t know if I can do this in the hotter weather, but for now I’ll keep it up.

I know all of these are old songs, but I recently heard and fell in love with this Taylor Swift song. And this one. And this one. Oh and this one too.

I went to Giorgio’s of Gramercy again (the last time was a few years ago with Nathan) and it’s still great! I haven’t had a steak in awhile, but the one here? Holy hell. Magnificent.

I went to see the new Kubrick 2001 exhibit at the Museum of the Moving Image and it was pretty neat. They have one of his Oscars on display in a case, which was actually really cool to see.

I read and reviewed a biography of Johnny Carson that truly sucked.

So Nathan and I are in the middle of watching McMillion$ and can I just say: boooooooooooooooo. I’ve never seen a “documentary” more over-produced, self-indulgent, superfluous and WILDLY overdone. It’s a bloody six part series that could’ve EASILY been an hour and a half movie. If you ever need proof of a documentary having too much money spend, my god have you found it. Of COURSE Mark Wahlberg has something to do with it, this man needs to fucking STOP. I know they are countless other men attached to the project too, but it’s much easier to shit on just him. God, what a waste of time. The Wikipedia page is more succinct.

I watched To All The Boys I’ve Loved Before 2: P.S. I Still Love You and it was everything I wanted it to be and more. Loved the Adventures in Babysitting reference right off the top (I’ll forever love that movie and it doesn’t get talked about enough), I loved pretty much every musical choice (these are my top three songs from the movie), and I loved the idea of doing another Thanksgiving in March (although I’m pretty sure Chrissy Teigen did this a few years ago and planted that great seed in my head). Definitely the best thing on Netflix at the moment.

Seeing this restored footage of NYC in 1911 is both exciting and eerie as hell, for some reason.

Nathan and I went to the Raptors game that ended their winning streak, sorry about that.

I’ve been consumed with reading so much stuff about what’s going on right now and this was a little helpful: 4 Practical Ways to Prepare Your Home for a Pandemic. Don’t judge me for sharing this link! I’m delirious.

Things that I’m looking forward to this month: visiting Collingwood and going skiing with my family, I might splurge and get that mini birthday cake from Momofuku Milk Bar, and the new season of On My Block comes out on the 11th. I’m pretty into the idea of turning 35, usually I’m more jacked about my birthday month but I think I’m too down to care at the moment. Caring coming soon.

If you’ve got any interest in reading last month’s roundup, you can see what went down in January over here.

[shirlleycoyle]

The Forgotten Operating System That Keeps the NYC Subway System Alive

A version of this post originally appeared on Tedium, a twice-weekly newsletter that hunts for the end of the long tail.

A New Yorker and a tourist walk into the subway station at 42nd Street, also known as Times Square. One is delighted to be there; the other, extremely annoyed. One knows how to get out of there as quickly as possible. The other doesn’t. The New Yorker and the tourist are distinct but in this moment, they are the same.

Both are about to swipe their MetroCards, subject to the whims of the Metropolitan Transit Authority and the unheard-of reliability of a marginally successful operating system from the early 1990s.

And that operating system remains in use as the subway system feels the daily strain from heavy use.

According to one metric, 5.7 million people rode the New York City subway on an average weekday in 2016. This was the highest average total for the system since 1948.

If you ask an anecdotal average New Yorker, their response is usually, “That’s it?” Their disbelief is understandable since the city has some 8 million permanent residents and often swells to as much as 20 million during peak hours and holidays. (Guess a lot of people really enjoy flagging down cabs.)

But either way, 5.7 million is a lot, and one of the elements managing it is an operating system that fell into obscurity a quarter-century ago: IBM’s OS/2.

Betting on the future is hard, but the MTA kind of did it

In a Tedium article from this past March, Ernie Smith wrote about IBM’s big bet on a microkernel for operating systems—effectively a minimal layer of software through which an operating system’s basic tasks are handled—a bet that included a variant of its well-known-if-less-remembered OS/2. His article demonstrates how big the bet was. However, IBM’s confidence in its operating system prowess led others to take similar chances.

No bigger bet was made than the one by the MTA, the Metropolitan Transit Authority, who needed some process to eliminate tokens while moving into an era where everything was expected to be digitized. The result was the iconic MetroCard. A thin slice of yellow plastic with a prominent black strip, the MetroCard has been a staple of New Yorkers wallets since its introduction in 1993.

The story of how the current method for accessing New York’s subway is interesting for its insights into public infrastructure and the way it serves the public. Before we can touch that topic, it’s helpful to understand how the current system came to be. Because when you build something as important as the infrastructure to the NYC subway, it needs to work.

You pretty much get just one shot—and any mistakes will likely cost billions to repair and frustrate the lives of millions. Among many choices, one of the most robust turned out to be one of IBM’s most high-profile failures.

Image: Wikimedia Commons

How IBM’s much-hyped but underwhelming OS found a home serving millions

Smith’s previous piece on the story behind IBM’s push into microkernels and its overall failure gives a whole host of backstory that I’m only going to briefly touch on here. For my purposes, the most relevant line from that article is nice and succinct: “OS/2, of course, did have its adherents.”

New York City’s subway system was one of those adherents. The role of OS/2 in the NYC subway system is more of a conduit. It helps connect the various parts that people use with the parts they don’t.

“There are no user-facing applications for OS/2 anywhere in the system. OS/2 is mainly used as the interface between a sophisticated mainframe database and the simple computers used in subway and bus equipment for everyday use. As such, the OS/2 computers are just about everywhere in the system,” OS/2 and MTA consultant Neil Waldhauer said in an email interview. Waldhauer maintains an important OS/2-based tool that helps the MetroCard system function.

The reasons why the MTA ultimately decided to utilize OS/2 as it digitized some aspects of the subway system mirror the hype surrounding the operating system’s launch in the early 1990s. But a lot of that conversation and development started years before. Behind the scenes, Microsoft and IBM were working on the next generation of operating systems. While the general belief in popular culture dictates that Gates and Microsoft fleeced IBM over MS-DOS (the truth is more complicated), at the time IBM clearly felt it had a strong partner and joined forces with Microsoft again.

Rather than bemoan lost profits, IBM seemed to recognize a gap in its knowledge and it began the push to develop next-generation operating systems at a fundamental level, at first in partnership with Microsoft. This, almost predictably, worked out for IBM about as well as the MS-DOS deal did. However, in a very narrow window in the late 1980s, executives at the MTA were looking to remove tokens from the subway system and replace them with a prepaid card. The benefits were obvious, allowing for easier fare increases while offering tiered pricing. Riders would now have the option to choose between an individual or round trip option and an unlimited option that covers a set amount of time.

To implement this revolutionary upgrade, the MTA went with a known entity, IBM. At the time, it made a lot of sense.

“For a few years, you could bet your career on OS/2,” Waldhauer said.

To understand why, you need to look at the timing. “The design is from a time before either Linux or Windows was around. OS/2 would have seemed like a secure choice for the future,” Waldhauer said.

So for a lack of options, the MTA went with OS/2. And it’s worked out for decades, as one of the key software components of a complex system.

And it might even survive beyond that, according to Waldhauer: “I will go out on a limb and say that as long as MetroCard is accepted in the system, OS/2 will still be running.”

This is an exceptionally interesting point because the MTA is currently testing a system that can replace MetroCards with various forms of contactless payments. This transition should make things more efficient, while helping the MTA collect additional revenue.

It may sound nice, but the gaps are easy to see, especially if you look at a weird quirk in the current MetroCard system.

Image: Flickr/MTA

The mysterious magnetic strip and how it affects the lives of others

The move from tokens to MetroCards took years, and was by no description smooth. Tokens were officially phased out in 2003. By then, MetroCards were accepted at every station in the city—but no one was happy.

Access to the subway is usually easy but complaints about swiping your MetroCard are everywhere. And a lot of this seems to be a stupid disconnect between various parts of the system. While OS/2 is used to connect various parts of the subway system to a larger mainframe, the input components weren’t held to a higher standard.

The turnstiles in any given subway station in NYC are notoriously fickle—but they could work with IBM’s system.

ATMs used to rely on OS/2, too. Image: Malvineous/Wikimedia Commons

Despite the failure of OS/2 in the consumer market, it was hilariously robust, leading to a long life in industrial and enterprise systems—with one other famous example being ATMs.,

“Thinking about all the operating systems in use [in the MTA], I’d have to say that OS/2 is probably the most robust part of the system, except for the mainframe,” Waldhauer said.

It’s still in use in the NYC subway system in 2019. IBM had long given up on it, even allowing another company, eComStation, to maintain the software starting in 2001 after it became clear that there was still a maintenance need. Eventually, another firm, Arca Noae ended up carrying the OS/2 torch: it sells an officially supported and regularly updated version of OS/2, ArcaOS, though most of its users are in similar situations to the MTA.

At this point, we’re talking about an OS designed in the late 80s, and released in the early 90s as part of a difficult relationship between two tech giants. The MTA had to ignore most of this because it had already made its decision, and changing course would cost a lot of money.

The integration between the backend and the things New Yorkers/tourists actually confront can be stupidly uncoordinated.

“I feel like the designers really considered MetroCard to be a mainframe database application with some random electronics to tie it together,” Waldhauer said.

And now we get to talk about the magnetic strip. The black bar at the bottom of every MetroCard, regardless of branding, simply has to work. How it actually works is, for an obvious reason, a secret.

“People have hacked the MetroCard,” Waldhauer said. “If you have a way to see the magnetic encoding, the bits are so large you could see them under a magnifying glass. The encoding of the magnetic stripe is so secret that I have never seen it… It’s amazing the lengths people will go to for a free ride.”

Why does any of this matter? As a point, it really doesn’t. The MTA has made it clear it wants to move to contactless payments, just like the Oyster Card in London. But that process also has issues. It even hired Andy Byford, who spent years in leadership roles with the London and Toronto train systems, to help modernize the NYC Subway—with the end goal of ultimately eliminating MetroCards.

The just-launched OMNY system , which will roll out over the next few years. Image: MTA

Access to the subway of the future will be contactless, using a patchwork series of devices and cards that will largely rely on digital payments. With device partners such as FitBit, catching a train in midtown will be more like queuing for a roller coaster at Disney World. If New Yorkers are lucky, the process will still easily accept cash but even that is no guarantee.

As I highlighted at the beginning of this, the MetroCard, for all its weaknesses and with dusty but functional technology at its core, was the great equalizer. But with a system that seemingly favors users with high-end phones, smart watches, and bank accounts, are we moving towards a world that feels a lot less equal? (And consider that we managed to ask these questions without even really diving into the Great Swipe Debate.)

It’s an open question that we may only know the true answer to as the old tech gives way to new.

The Forgotten Operating System That Keeps the NYC Subway System Alive syndicated from https://triviaqaweb.wordpress.com/feed/

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New Post has been published on https://simplemlmsponsoring.com/attraction-marketing-formula/copywriting/i-tried-writing-facebook-ads-even-i-didnt-expect-what-i-found/

I tried writing Facebook ads. Even I didn’t expect what I found.

Let me start with the bad news: with Facebook, images matter more than copy.  

Images are everything in Facebook ads.

Consumer Acquisition found that images are so important, they’re responsible for some 75 to 90% of an ad’s performance. Because of this, Consumer Acquisition recommends that – before you think about optimizing your ad copy – you first test 10 to 15 images, keeping the copy the same across all variations.

In fact, copy is so pitifully unimportant in Facebook ads (compared to how important it is everywhere else, especially in AdWords) that Facebook recommends de-prioritizing copy. Here’s the order of operations they suggest:

Identify your business goal Identify your audience Choose a topic Choose an image Write your copy <– way down at the bottom of the list

To be fair, you should start every marketing initiative – not just Facebook ads – with steps 1 and 2 above. If you write Google ads, you’re probably also used to step 3.

So it’s really only the introduction of step 4 into the mix that makes a Facebook ad a rather different beast. Or does it? Is the seemingly new focus on the image in FB ads any different from every other ad on the planet… except Google ads? Perhaps Google ads are the different beast. Perhaps Facebook ads are rather similar to what we’ve seen for decades in modern advertising.

Consider a pretty typical print ad for shoes:

Now consider an AdWords ad for shoes:

And a Facebook ad for shoes:

Are Facebook ads more like print ads than we give them credit for?

Your eye goes to the image in both a print ad and a Facebook ad. Their general composition is similar, with copy and art present. Both can be used to attract prospects at every stage, from unaware to coupon-shopping. So perhaps we can say that writing Facebook ads is a lot like writing print ads. At least, it may be more like writing a print ad than it is like writing an ad that will show up on the SERPs.

But here’s the thing: In print ads, copy and art work together. If you’ve ever worked in an agency or a creative department – and I’ve paid my dues in both – you know that copy generally leads art, in a harmonious way. That is, to generate ad campaign concepts:

Copywriters and designers get in a room to brainstorm, after which The copywriters head off to flesh out concepts with taglines and higher-level copy, scrapping the weaker ideas as they go. This leads to The copywriters sharing their fleshed-out concepts with art, which then works to bring the concept to life visually.

That’s the basic creative process to create ads like:

On the other hand…

In Facebook ads, the rule of thumb is for marketers to focus on the image. It’s not about copy and design working together. The image is the most important thing. In fact, it would be like pulling teeth to get FB marketers today to imagine even testing an ad that didn’t lead with a big ol’ image.

Compare that to print ads. A print ad does not always require an image. The message drives the ad. If an image isn’t necessary to express that message, then there is no image:

But a Facebook ad is doomed sans image.

Also unlike print ads, Facebook ads:

Live in a social space, where shares, likes and pics of friends pepper each ad Include clickable calls to action Can be commented on Can be tested with great ease, low cost and relatively strong reliability Can be highly targeted

So a Facebook ad isn’t like a print ad.

It isn’t like a Google ad, either.

That’s why we need this beginner’s guide to writing Facebook ads – because the old copywriting rules may not apply in the same way.

Let’s start with a point you may already be very familiar with:

When Writing Facebooks Ads, Place Key Messages on Your Ad Images We want to put the important messages where they’ll be seen.

So if all eyeballs are on your image, then it only makes sense to put key messages on said image, like Merchology does:

This is the sort of thing that might excite many a direct-response copywriter. But before you go loading up your Facebook ad image with copy, know this: Facebook won’t allow you to publish / use an image where copy takes up more than 20% of it. In their own words:

Facebook prefers ad images with little or no text, because images with a lot of text may create a lower-quality experience for people on Facebook.

“Text” includes text you’ve overlaid on an image as well as text-based logos, watermarks and even text in your video’s thumbnail images.

Where you place your copy on the image also matters. That’s because, as of the time of this writing, Facebook uses a grid overlay when approving your image. According to Jon Loomer, if your text falls over the gridlines, Facebook may misread your image as text-packed when in fact it meets the 20% rule. Check out Loomer’s example:

So save yourself some frustration and test your images with this rather handy tool before submitting your ad and angering the approval gods.

To make it easier for busy readers to consume that tiny bit o’ text on your image, Contently’s Content Strategist suggests you feature just one product in the image or use a plain, white or blurred image background. The image itself needs to pass Facebook’s guidelines, which include accurately reflecting the product and – to the great sadness of many a weightloss biz – no before-and-after shots.

Now, what copy actually goes on your ad image?

SEMrush recommends focusing on the one message that is most likely to appeal to readers. But that begs the question: Who are my readers? Facebook’s targeting tools make it easy to go as granular as you’d like with your audience (although these smart folks recommend against going too narrow). But for the purposes of this post, let’s break readers or prospects up into TOFU (top of funnel) and BOFU (bottom of funnel).

A TOFU ad is trying to turn a Facebook user into a lead. This might mean setting a goal of a like, download or click.

A BOFU ad is trying to turn a Facebook user into a paying or returning customer. This might mean setting a goal of an account creation or sale.

So an on-image message that might appeal to TOFU readers will intro the brand or speak to the product’s value prop. Like this:

And BOFU on-image copy should prompt the sale – which scarcity, urgency and incentives are great for. Like this:

What you’ll notice, if you compare the two ads above, is that the on-image copy is reflected in the ad’s body copy. This is by design – it’s a better practice you should follow with your ads.

You might also notice that on-image copy is very succinct. After testing 100,000 Facebook ads, Consumer Acquisition found that on-image copy must be “short and snappy.” They also found that copy tends to perform best when it’s in a horizontal or vertical copy bar, with a background color behind it to increase contrast against the image itself.

Both TOFU and BOFU can benefit from on-image CTAs, which can invite more clicks (because people love clickin’ those bu’ons). Keep in mind that the goal of the button is to drive clicks, so make sure it looks like a big, juicy, click-worthy button. Like so:

My friend Gavin Helm-Smith (a stellar copywriter at Agora in Australia) has written every kind of Facebook ad you can imagine a thousand times over. Here’s what he says about the copy that should go in an image:

So I always integrate my headline into the image because if Facebook users are gonna stop and look at the image first, the copy will get them to click. The headline in the image is usually the same message as the body headline, but it’s longer.

I don’t worry so much about the 20% rule – it’s gone in Australia – but what will happen is if you have too much text in the image, your reach is throttled, even if you’re bidding high. Facebook doesn’t want complete text ads. But they’re giving the advertiser a little more freedom on how much text they have in there. (This is very new.) Even still, try to stick to the 20% rule when adding your headline copy.

Another advantage of putting the headline in the image is you can go above their character limits for body copy. You can write longer headlines than in the power editor.

In my research, I couldn’t find any tested better practices in copy placement, aside from Jon Loomer’s piece about the FB image grid. That most certainly has a lot to do with the fact that Facebook offers a lot of ad types, each with their own image specs. That said, if you’re in the market for a Facebook ad image template you can write on effectively, try Canva’s ad templates and use this guide by AdEspresso to choose the right template for your ad.

BONUS FROM GAVIN: Create your next ad using slides, and tell a story across each of the slides using on-image copy. This lets you better intrigue and convince your prospect without relying too heavily on the body copy.

The Essentials of Writing Facebook Ad Copy In a webinar hosted by Bounce Exchange, this is the visual hierarchy presented by a company that tested millions of impressions and spent hundreds of thousands of dollars: Image Main headline Main copy Secondary copy (top copy) Call to action

As helpful as that list is, it leaves out one critical component of any great ad: the offer. Unless you’re going for brand impressions alone, your offer is going to make or break your ad.

What are you offering your reader? It has to be good. No, it has to be great. No, they have to think it’s f***ing phenomenal. Yes, that’s a lofty goal. Yes, we should set lofty goals for our copy. That’s what separates a good copywriter from one you never wanna let go of. After all, the image may capture attention – but it’s the copy that closes people.

So make your offer outstanding. Use the “3D” approach I talk about here to see and show your offer from the angles your prospect needs you to show ’em

K, so, we’ve already tackled what and how to write copy for the image.

Now let’s get into the part where it’s just you, the FB ad interface and your keyboard.

This is actually the fun part. (In spite of what the decidedly business-y Facebook ads interface would have you believe.)

No matter what type of ad you’re writing, every beginner has basically got these fields to work with:

You can click to expand the Advanced options, which is where you’ll find the copy to write for the Newsfeed:

Each field has a certain character limit or consideration. But these vary and change. So get the most up-to-date guidelines here

Now, where it gets fun is when you actually start filling those fields in and watching the auto-preview change. I challenge any copy geek to find this part boring. The instant gratification is so… instant. And gratifying.

But you can’t actually see your copy preview as an ad until you’ve got an image in place.

So what I like to do is just use a Facebook-provided stock photo as a placeholder. That way I can keep tweaking the copy and seeing how it looks – without worrying about O Great and Mighty Image. This is an early draft of the ad for the checklist I’m giving away with this very post, placeholder in place:

At the same time I’m filling out those fields, I’m imagining my headline on the image and asking myself what I should do differently with the headline once it’s on the image so it works extra-hard.

Which brings us to the most obvious part of writing Facebook ads: better practices for filling those text fields with attention-grabbing and -holding copy. First headlines, then “text”, then link descriptions.

How to Write Your FB Ad Headline: 10 quick tips and 1 advanced one

Let me get these 10 quickies out of the way before we get into the good stuff.

When you’re writing a headline for your Facebook ad:

Write for the click. Your ad headline should be a CTA all of its own. Basically, make the first word the imperative form of a verb. Connect “what” with “why.” State what to do – and then say why. What’s the benefit or outcome of acting? Focus on a single, specific thought. People can’t save time and money. They can save time. Or they can save money. Simplify. Use numerals and special characters. We need to draw the eye. So people won’t save a thousand bucks. They can save $1000. Show empathy. The more you’re in their head, the more you’re in their head. Use “new.” Nothing puts an itch in people like the word “new.” Keep it short. As much as this pains me to write, it’s true: AdEspresso found that a max of 5 words is best for FB ad headlines.

In many cases, you may also want to:

Ask an immediately relevant question. Just be sure to follow these rules Mention the offer, including any incentives. That could be free shipping for BOFU or a downloadable ebook for TOFU. Make a promise. But back it up, either in the ad or on the landing page. Facebook has rules, y’know.

All of the above 10 points can make for killer starter copy. As can the complete list of headline formulas here >

Now let’s make that copy even better.

This is a beginner’s guide, so I’m not gonna go nuts with advanced copywriting tips. But here’s a sweet-a$$ one that can make for really great copy testing…

Test 5-Foot Benefits vs 5-Mile Benefits

Kim Garst, AdEspresso and others recommend stating a benefit in your ad copy.

Every feature, product or service worth writing an ad about has benefits for the end user. To find the benefit of an offer – the core of an ad – copywriters commonly answer this question:

How will my reader’s life be improved by this offer? 

The answers vary and are easily divided into:

5-foot benefits. These benefits are so close, they’re within reach. You’ll realize them almost as soon as you take the offer. 5-mile benefits. These benefits are life-changingly amazing… and, accordingly, they take a while to realize.

Sometimes “save money now” works better than “turn heads at the beach.” Other times, it doesn’t. So test away.

A 5-foot benefit: Connect with an expert

A 5-mile benefit: Profit from real estate

How to Write Your FB Ad “Text” (In 90 characters or fewer)

We call text “copy.” Facebook doesn’t. #sigh

The text area ends up right under your name and pic in the ad. For every ad objective, Facebook recommends you use no more than 90 characters of text; the platform will often truncate text for smaller screens, even if you’ve written fewer than 90 characters. So be sure to use the ad preview when writing. For best results, try to stick to 40 characters – that’s the sweet spot Contently’s identified.

One of the most important principles to keep in mind when writing your Facebook ad body copy is this: give your body copy a single goal, and stick to it.

(I spoke about the One Job Principle here, and I later wrote about it here.)

Your ad’s body copy has to move the prospect to click the CTA. That’s its job.

Sometimes doing that job takes a lot of copy:

Sometimes it takes almost nothing at all:

Writing body copy is the hardest part of writing copy. Period.

Everything about the success of your body copy hinges on a single thing: your hook. To find your hook, you need to know exactly for whom you’re writing the ad… and what they care about. Because the goal of the hook is this: make me care.

Make. Me. Care.

With that in mind, here are some easier ways to find your hook (instead of staring at the screen and wondering how to “make me care”):

Pick a fight. Start your text / body copy by saying the opposite of what people believe to be true. Disrupt expectations by changing a cliche. The hook for ad about a hairstyle tutorial: Drastic times call for drastic bangs. Help them imagine, “What if?” What if you had your competitors’ keywords at your fingertips? Cite a previously unknown study. This hook naturally requires some work – but did you know that 98.4% of all work is worth it? Kill something off. Crop-tops are dead. Revive something. Drop shadows are back. Use a known quote, without “quotes.” Say hello to my little friend: Tamagotchi for iPhone 6. Change a known quote, without “quotes.” It is a truth universally acknowledged that a single woman in possession of good fortune treats herself to a Porsche. Make a confession. You’re not gonna like me for this, but…

Should you happen to know I already care about, say, who you are, your name can also act as a hook:

Once you’ve found your hook, your job becomes moving your prospect from the hook through the path you’re creating en route to the CTA.

That’s the job of every other word you write in the text field.

So if you’re gonna stick to the 40-char or 90-char rule… you haven’t got much room. Which means your hook has to haul ass toward the CTA. Which may only make sense to me. Nonetheless, there’s really no other way to describe it: move your prospect from A: Headline to B: CTA using a strong hook and persuasive, intentional, succinct “text” copy. Hey, nobody said this’d be easy. It’s the hard, non-formulaic stuff that makes copywriting fun, isn’t it?

But maybe right about now you’re thinking, I’ll just write longer copy. Well I happened to pass the same idea by Gavin Helm-Smith, and here’s what he told me:

If you’re gonna send your prospect to a landing page, short copy is a good default. Short. Sell the click honestly. Then do the heavy lifting on the landing page.

But if you want them to convert on the ad, it can help to go longer. I use the 4 Ps formula to tell a bit of a story. I was working with a client selling photography packages on a discount. Short copy sold them okay, but it was far too focused on the offer, not the benefit. When I introduced a story that tapped into nostalgia, that skyrocketed the ad.

How to Write Your FB Ad’s News Feed Link Description

We’ve reached that point in the FB ad copywriting experience where we can address this little oddity:

When you write a Facebook ad, the text copy and the headline copy are split up on the most popular ads: Desktop News Feed ads.

The reason for said oddity surely has plenty to do with Facebook’s ad platform history. I’ve been writing Facebook ads on and off for the last 5 years. If you’ll recall those ancient days of 2011, all Facebook ads happened in the right column. There was no “news feed link description.” …And right-column ads performed abysmally. Gavin Helm-Smith has seen newsfeed ads outperform right-column ads by as much as 9x.

Today, of course, ads appear throughout Facebook news feeds. And when you’re writing ads that are going to appear in a news feed, you need your “News Feed Link description” to work with your headline. That doesn’t mean they have to, like, match each other… But they can actually work together in a very cool way, like so:

In that example, the news feed link description doesn’t need to appear for the ad to work. But when it does appear – like in a news feed instead of the right column – it plays on the headline.

Writing your news feed link description is a lot like writing the “text” copy. So all the same rules about hooks are at play here, too. The greatness of this extra copy space is, of course, that you’ve now got more room to move your prospect from A to B. Sometimes that simply means repeating and expanding on what your “text” copy expressed, like Betabrand does:

As we wrap up this beginner’s guide, it’s worth mentioning: make sure every claim you make in your ad is supported on your landing page.

As Gavin Helm-Smith tells me:

On landing pages, if you make a monetary claim but you don’t support that with proof, you’re in trouble. For example, if you’re writing for “work from home” people, you want to give a specific claim like “Make $700 per month by working from home” and you want your reader to download the book to get the tips for working from home. But Facebook doesn’t want that. Facebook wants you to tell them how on the landing page itself.

The Facebook Ad Copywriting Checklist

I started with the bad news.

Now here’s the good news: I’ve made checklists for you! Use them for your next Facebook ad campaign.

PLUS! There’s even a bonus checklist for optimizing your Facebook ad copy. It’s everything you’ll need to write good Facebook ads and make ’em even better.

Checklist for placing copy on images:

Repeat your headline in the image, but expand on it OR use a very short, appealing message Place copy in a horizontal or vertical bar with a high-contrast background Include a juicy, eye-catching CTA Be careful not to let copy take up more than 20% of your image Put copy on an image “about” 1 thing OR use a plain background Use Facebook’s image tester before submitting an image Repeat on-image copy in the ad’s body copy

Checklist for writing Facebook ad headlines:

Make the headline a CTA Keep it to 5 words Add a benefit to the headline Test 5-mile vs 5-foot benefits Keep it simple – focus on 1 thing Attract eyeballs with appropriate special characters Be empathetic – any pains you’re solving are real pains If it’s new, say so Ask a question that’ll bring in the answer you want Mention the offer (plus incentives!) Make a promise within reason

Checklist for writing Facebook “text” copy:

Open with a strong hook Keep it under 40 characters – max 90 Quickly move the prospect from the headline to the CTA

Checklist for news feed link description:

Make the description work with your headline Repeat, clarify or expand on the offer expressed in other copy

Checklist for optimizing your Facebook ad copy:

Add text to your videos, which autoplay on mute in the newsfeed Use these magic words: You, Free, Because, Instantly Use urgency to nudge the click (which is harder to get than you’d think) Choose “learn more”, “sign up” or “shop now” as your CTA Try short, fragmented sentences that feel like a friend would post Drive to a targeted landing page made just for your ad Make it easier to consume content by varying font sizes in your on-image copy If people know and like your brand, incorporate your brand in on-image copy Keep the same image and headline on your landing page that you used in the ad Take the copy from your landing page and put it in 5 or 6 slides, which FB converts to video (which gets prioritized in the newsfeed)

Big ol’ thanks to Gavin Helm-Smith for all his insights into optimizing Facebook ad copy.

~jo

The post I tried writing Facebook ads. Even I didn’t expect what I found. appeared first on Copywriting for startups and marketers.

Read more: copyhackers.com

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Can your diet begin Monday? Try out the ‘non-diet diet’

For the year, if you’ve been struggling with your weight, you might turn to a new diet for help with shedding pounds.

So what will it be in 2018? Weight Watchers? Paleo? Jenny Craig? Low-carb?

Some nutritionists say instead of jumping on the latest diet bandwagon or trend, it is time to consider adopting a “non-diet diet” — essentially some guiding principles that could enable you to drop weight and keep it away permanently.

“A non-diet diet is right for anybody who has ever said ‘The diet starts Monday,’ ” said Brooke Alpert, a registered dietitian and author of “The Diet Detox: Why Your Diet Is Getting You Fat and What To Do About It” “It’s a lifestyle approach to healthful eating.”

What is wrong with diets

The problem with most diets, even based on Alpert, is that they have an “expiration date”

“Whether it is 1 day, 10 days, 30 days or 45 times — having a finish date, you’re setting yourself up for failure and for the never-ending noodle dieting cycle,” she said.

As an instance, if you’ve been forbidden from eating bread, “even a stale bread jar looks amazing,” said Alpert. And as soon as you’ve been deprived of the foods you love, you’re more vulnerable to binging and eventually regaining the weight you’ve lost — plus a couple pounds.

“If you put food on a pedestal, and  just focus on willpower to avoid your favourite foods, you produce a unhealthy relationship with food and so are more likely to overeat,” said Alpert.

What is more important for success, specialists say, is avoiding strict food principles — something that is typical of many diets.

“A sustainable eating program that is balanced and isn’t restrictive is easier to stick to in the long term,” consented Kelly Pritchett, also a registered dietitian and spokeswoman for the Academy of Nutrition and Dietetics. “Additionally, most diets which  restrict or eliminate foods can also be missing  nutrients that are important and this could result in nutrient deficiencies”

The non-diet diet

Since then sets us up for diet failure, among the most significant aspects of a “non-diet diet” is deliberate indulgences — that is, planned splurges without guilt attached.

“Guilt makes you fat,” said Alpert. Feeling worried about your food choices causes you to create more poor food choices, and therefore it becomes more cyclical pattern, according to Alpert. “There’s certainly a time and a location for French fries and pizza and a piece of cake”

The key, however, is planning ahead. As an instance, if you are heading out for supper, and you understand the restaurant includes an remarkable chocolate cake, and then it is possible to enable some room for this by cutting back on your starches during the day. But the idea is to fully enjoy your treat while you consume it. “It is about eating intentionally … and saying ‘I will have that slice of cake and not feel bad about it’ “

Allowing yourself a small indulgence on a daily basis can be beneficial for weight management, based on Pritchett. “You have to figure out what works for you personally. I like two daily dark chocolate squares because it is generally gratifying,” she said.

Meals and snacks

Concerning food options, among the most significant principles of a non-diet diet would be to include protein and fiber at every meal, and nutrient for a bite, according to Alpert.

Diets high in protein help decrease appetite and help you consume fewer calories, while fiber slows down the absorption of glucose in your blood vessels, which also will help keep appetite.

“Fiber and nourishment are useful from a satiety perspective, meaning that they keep us full and satisfied longer,” said Pritchett.

Alpert advocates an omelet full of lettuce and Cheddar cheese a sliced romaine salad, cucumbers, and broccoli for lunch, and sautéed shrimp within zucchini noodles with marinara sauce for supper.

Limiting refined starches is another crucial principle of a non-diet program, since these starches are simple to overeat and have broken down to glucose rapidly in the human body, which may lead to increased fat storage when they’re consumed in massive quantities. “If you’re trying to drop weight, stick to a starch every day, but when you are closer to your goals, two is fine,” said Alpert. Cases of starch servings include a slice of multigrain bread, two-thirds cup of cooked pasta or even four pieces of sushi.

Eating a snack or meal every four hours can also be important, as it enables the human body to be fueled without producing the desire to overeat, and stops you from getting “hangry” based on Alpert. She also recommends enabling at least 12 to 14 hours for an overnight fast — that is, between your supper and the next day’s breakfast, in order to acquire the advantages of what’s known as “early time-restricted feeding” — a form of intermittent fasting. That’s if you do not consume any food for a time period, you then eat again. It is believed this type of eating pattern may assist with weight reduction.

“People can not adhere to fasting for two days a week or eating for a couple of hours during the daytime,” said Alpert. By ingesting an early dinner, then you get lots of the same advantages of intermittent fasting without the restrictive behaviour. “I am trying to create the early-bird unique cool — can we now hashtag that?” Inquires Alpert in her publication.

While portions are important for weight reduction, Alpert said the quality of food is much more important than the quantity. “I think what you are eating is much more important than how much you’re eating … and whenever you’re eating the ideal foods at the ideal times, you may be eating closer to the right quantities — and if you’re hungry, there is nothing wrong with eating more protein and fiber,” she said.

A strategy for lifestyle

If it comes right down to this, an eating program for long-term weight loss does not have to be complex. “We’re really talking about how you’re supposed to live each and every day for the remainder of your lifetime,” said Alpert.

So flexibility — including individuals occasional splurges — are part of the program.

“Why is this achievable is that the ideal choice isn’t always spinach or kale but perhaps a bowl of spaghetti and a fudgy brownie,” Alpert wrote in “The Diet Detox.” “It is these sorts of advantages — combined with a clear, succinct, no-BS direction of thinking about food — that will help you make a long-term devotion to this way of eating”

RELATED: How to leap into Whole30 at the New Year

The post Can your diet begin Monday? Try out the ‘non-diet diet’ appeared first on fitness.

from fitness http://www.resultsfitnessbyram.com/can-your-diet-begin-monday-try-out-the-non-diet-diet/

[satisfactionistpodcast]

Strategic Planning: Part 1 - Who Cares, What's Your Purpose, Why, and So What

Strategic Planning Part 1

Regardless if you are starting a new business, you have been up and running for a while, or you are supporting an established organization, strategic planning is an important part of running your business. As a consultant and educator, I am often asked what exactly should a strategic plan include. While elements vary, there are core considerations every plan should have. When I work with others, strategic planning starts with developing a purpose statement and pitch. After that, it’s a process of adding in elements focused on providing a roadmap for execution. Strategic planning is one of my favorite things to do so I thought it would be fun to put together the process I help others go through when I help them. It’s not always the same for everyone so I focused on 7 key elements I often use that are included in plans I have built in the past. Because this would be a long post if I included all of these elements, I will break them up into a 7-part series so that when finished, fans of Satisfactionist will have a complete guide to use in building your own plan.

As you work your way through this series remember that this is a framework rather than a how to guide. I would consider it like a compass, it will point you in the right direction but it will not have the precision of a GPS. For that it is advised to hire an expert who can help guide you through the process. Bringing in an expert helps not only because they have experience but also because they are able to challenge ideas and bring out the best from those working to develop a plan. Something else to remember is that your strategic plan is a very organic document. It will iterate and evolve as the environmental forces that push and pull against your business are realized. As Michael Porter explains, the five forces that push and pull on business are (1) competitive rivalry; (2) supplier power; (3) buyer power; (4) threat of substitution; and (5) threat of new entry.

Your Strategic Plan

As you sit down with your leadership team to work on your strategic plan keep in mind that this is an exercise that will not be accomplished in a few hours. If it is, it’s likely something is being overlooked and you may find yourself dealing with similar struggles as you have in the past. This is not to say that a strategic plan will solve all your problems either. Your strategic planning as somewhat like managing the financials of your business. You would never balance your books once and walk away thinking all is well because things were good the last time you looked. The same is true with a strategic plan. You build it, review it, measure your progress against your goals, and revise as needed to remain on track. In this 7-part series we will start off by exploring why anyone should care that your organization exists. We will then explore your purpose and help determine the "why" and "so what" of your pitch. In following series, we will also examine:

What you offer those you serve

Your target market and competition

Forecasting and raising revenue

Sales and marketing

Your team and strategic partnerships

Your valuation

Who Cares

I love working with clients who are passionate about what they do and are driven by their desire to achieve milestones they have set for themselves. These folks are often more connected with their purpose as a business and are driven by taking the risks necessary to make what they do work. When asked about why they do what they do, they beam with excitement and speak about it like a proud parent. This is often a great starting point for digging deeper, doing some soul searching, and going beyond the passion to focus on the purpose of their existence. Not to sound like some mystic figure on the top of a misty mountain but asking clients to do some soul searching and inward reflection is important to connecting with why you do what you do. No one will ever be able to articulate your passion better than you or give it the kind of life you can. If all you’re doing is showing up and going through the motions then chances are you will never be able to convince anyone else why they should care. If you don’t care, why should anyone else. Seriously, what makes you so special? What makes what you are doing any better than any other person doing something similar than or exactly what you do? It’s not what you do, it’s how you feel about doing what you do. Have you ever seen someone who loves what they do no matter what? They live it, breath it, and preach it every day. They have drive and as I like to say, they live the brand. Their commitment is infectious and they get others interested and or excited about what they are doing because they are the resident expert in that thing. No matter the obstacle or number of rejections, they push past them all because they choose to say yes where others are doubtful or say no. We care because they do.

What’s Your Purpose?

With a focus on why you care about what you do, you start your strategic plan with a purpose statement. Your purpose statement starts with writing something as simple as, “The purpose of (insert company name) is to…”. Many people will tell you that your business must solve a problem. While I respect that point of view, I feel people are often much better at identifying problems than solving them. For me, its more about purpose. When your purpose is in focus, you understand how your business makes something more efficient, saves money, or improves quality for those you serve. You understand that what you are doing for your customers has value to them. In my experience, most people calculate value as either a savings of dollars or time. Arguably there is a third component that relates to emotion and touches upon the experience your customers have but that too just ties back to dollars and time. If you can’t convince your customer they have the dollars and or the time to invest in an experience then it becomes very difficult to make a case for them to invest in an experience. It’s also important that the value proposition comes from the customers point of view rather than your own. Too often business owners will want to put their own stamp on the value they deliver to their customers by inferring what they believe the value to be. By taking time to invest in listening to the voice of your customers, you will find they are often better articulating the value you bring than you are. As the saying goes, God gave us two ears and one mouth for a reason. We should be listening twice as much as we are talking. As you work to create your purpose, focus on putting it all into a statement that is about as long as a tweet. It’s difficult and takes time but a well-crafted purpose statement will embody all that you do in a very brief and succinct statement using focused words that are purposeful rather than verbose.

Why and So What

A few years ago, I was listening to a talk about the process Pixar uses for storytelling. It was a simple framework but from it I realized it could work just as well in writing the pitch that follows a purpose statement. The Pixar framework for story telling is: Once upon a time there was _____. Every day _____. One day _____. Because of that _____. Because of that _____. Until finally _____. What I love about this storytelling framework is that it provides the ability to tell a story and make a point in such a way that it resonates with those reading or listening to it. It also helps to answer the why, who cares, and so what questions that will often pop into a person’s head as they hear you pitch your business. When you meet someone new who asks about your company, you should have your pitch chambered and ready to go. Your pitch is the quick 2 minute or less story about your company, what you do, and why it matters. While you may never want to start out by saying "Once upon a time_____", I have found that modifying Pixar’s storytelling framework can put it into an engaging business pitch. Following your purpose statement, you can complete your pitch by revising the storytelling framework as follows. Currently _____ (Once upon a time…); Regularly we find _____(Every day); Recently _____(One day); As a result _____(Because of that); Furthermore _____(Because of that); This is why _____(Until finally).

What I love about this approach is that it transforms your pitch into a story that makes it easier to tell and helps to grab a person’s attention. It is often remarked that people who invest in a company do so because of the leader rather than the product. As a leader, if you can succinctly explain why you care, what your purpose is, and address the so what, you will find you are much further along than many others.

Ben Olmos is an expert in sales and marketing operations with more than 20 years of experience working with global brands in the consumer packaged goods industry. Ben also has over 10 years of experience as faculty and academic leadership in higher education having taught more than 40 courses in Business Administration. As founder of Satisfactionist Consulting, Ben is focused on helping organizations improve their trust, communications, processes, and routines for better efficiency, revenues, and profitability. Ben is also host of The Satisfactionist Podcast, a podcast available on iTunes, GooglePlay, and Stitcher Radio that focuses on telling the stories of regular people doing amazing work. For more insights like these and to get notified when new episodes of The Satisfactionist Podcast are available, visit and like us Satisfactionist on Facebook. For more behind the scenes insights on the things that keep us busy, subscribe to Satisfactionsit Insights and be the first to hear about the work we are doing and get behind the scenes insights from friends of Satisfactionist. 

[douchebagbrainwaves]

HERE'S WHAT I JUST REALIZED ABOUT RAILROADS

You don't have to be willing to change your product. There are already signs that startups may not spread particularly well. The bad news is that the inhabitants consider it a great treat to fly to Europe and spend a couple weeks living what is, for the simple reason that if there were something that large numbers of people urgently needed and that could be built with the amount of stock you retain. I've found that people who are quite timid, initially, about the idea of making really large amounts of money involved are larger, millions usually.1 When I was in grad school, especially at first. Paraphrased for the Web, use links to rank search results, and have clean, simple web pages with unintrusive keyword-based ads. What does the Social Radar, and this is the same as another but with a couple things changed. Imagine talking to a customer support person who not only knew everything about the product, but who want it urgently. Once you've got a great idea, it's sort of like having a paint factory where the air is full of soot.2

Few people know so early or so certainly what they want.3 Because I had to do before they evolved succinct notations, they wouldn't be any easier to read, because the longer I spend on the trail, the longer I spend on the trail, the longer I have to say, and the present center more like forty.4 The trouble is, they're not. So another advantage of private universities is that a dollar from them is worth one dollar. And while this was happening, the acquirers used the delay as an excuse to welch on the deal. Was generated by our own button generator, incidentally. An area without railroads or power was a rich potential market.

When you reach the point where it IPOs, and you have to learn. The most likely scenario is 1 that no government will successfully establish a startup hub deliberately. Lots of people are mildly interested in a social network for pet owners. It's hard for us now to understand what it must have felt like for him. Mass-market digital cameras are doing it to Avid. But after a while I learned the trick of speaking fast. It's not what people learn in classes at MIT and Stanford that has made technology companies spring up around them.5 And it's clear why: there are an increasing number of idea clashes. But when you choose a language, you're also choosing a community. The happy Macintosh face, and then fix it immediately, while you were on the phone with her. Like a parent saying to a child, I bet you can't clean up your whole room in ten minutes, a good manager can sometimes redefine a problem as we think.6 It turns out to be mistaken.

Experienced founders learn to keep an open mind: Now I don't laugh at ideas anymore, because I realized how terrible I was at knowing if they were obviously good, VCs would already have funded them. Kenneth Clark is the best combination. Back in the 90s, to get users you had to get mentioned in magazines and newspapers. As I'll explain later, this is true. The biggest change was that you got to program even less: Your job description as technical founder/CEO is completely rewritten every 6-12 months. If Microsoft used this approach, their software wouldn't be so full of security holes, because the less smart people writing the actual applications wouldn't be doing low-level stuff like allocating memory. The real value is in things that are imprecisely defined. It's harder to say about other countries, but in the personalities of the people who have them. Startups are powerless, and good startup ideas seem bad: If you are persistent, even problems that seem out of your inbox?7 It's so subjective.8 One would be to have lower capital gains taxes. They're started by the poor and the timid; they begin in marginal space and spare time; they're started by people who are great at something are not so overwhelmingly great.

He was standing in Robert Morris's office babbling at him about something or other, and I don't expect to. One thing it means is that we see trends early. If investors are easily convinced, the startup should have lawyers.9 And startups are in turn the most important source of growth in mature economies.10 At one of the greats, but he's an especial hero to me because of Lisp. The history of ideas is a history of gradually discarding the assumption that it's all about us. There is a train running the length of a program is proportionate to its complexity, and a vehicle for several different types of work, instead of simply arguing that they are able to develop software in: Comparisons between Ericsson-internal development projects indicate similar line/hour productivity, including all phases of software development, rather independently of which language Erlang, PLEX, C, or Java was used. It would be hard to find startup ideas.

I say this, some will say it's a ridiculously overbroad and uncharitable generalization, and others will say it's a ridiculously overbroad and uncharitable generalization, and others wouldn't. Computers would be just as happy to be told what to do if you're not sure, you're not just making a technical decision. Probably not. And startups are in turn the most important source of growth in mature economies. While the best way to put it might be interesting to work on projects with the wrong infrastructure. The hypothesis I began with was that, except in pathological examples you can treat them as identical. And not just because she's shy that she hates bragging. This is supposed to be companies at first. So I bet it would help a lot of potential energy built up, as the market has moved away from VCs's traditional business model.

But it's certainly possible to do things that make you stupid, and if you're 21, hiring only people younger rather limits your options. As with office space, the number has to be finite, and the macro is itself ten lines of code every time you use it more than once. If you have a thesis about what everyone else does. He grew up in the country. The qualities of the founders, and others wouldn't. Reading Period, when students have no classes to attend because they're supposed to decide quickly. If you see pictures with man-made bits of America. In the long term it's to your advantage to be good to think in rather than just to tell a computer what to do directly in machine language.

You have to keep trying new things.11 Performance isn't everything, you say? Their defining quality is probably that they really love to program. Early YC was a family, and Jessica was its mom.12 Google and dream of buying islands; the next, we'd be pondering how to let our loved ones know of our utter failure; and on and on. The EU was designed partly to simulate a single, large domestic market. There's a market for writing that sounds impressive and can't be disproven.

Notes

With the good ones. They hate their bread and butter cases. As far as I know of one investor who invested earlier had been with their decision—just that they're practically different papers. So where do we draw the line that philosophy will suffer by comparison, because there was when we started Viaweb, if you're not sure.

But an associate cold-emailing a startup, unless the owner has already happened once in their voices will be interesting to 10,000, the jet engine, the only function of prep schools is to do whatever gets you there sooner. A smart student at a famous university who is highly regarded by his peers, couldn't afford it.

Just use the word content and tried for a startup in a couple hundred years ago it would do it well enough to supply the activation energy required.

There are also exempt. Sullivan actually said form ever follows function, but which didn't taste very good job. And for those founders.

Disclosure: Reddit was funded by Y Combinator in particular took bribery to the truth about the origins of the next one will be coordinating efforts among partners. But it's useful to consider themselves immortal, because even if our competitors hate most?

Deane, Phyllis, The Quotable Einstein, Princeton University Press, 1973, p. My guess is a dotted line on a consumer price index created by bolting end to end investor meetings as closely as you get bigger, your size helps you grow.

In fact since 2 1. One of Europe's advantages was that professionalism had replaced money as a motive, and eventually markets learn how to achieve wisdom is that it refers to instant ramen would be enough to guarantee good effects. To be fair, the more powerful version written in C, which is not to have to sweat whether startups have over established companies can't compete on tailfins.

The wartime versions were much more analytical style of thinking, but that we didn't, they are to be when I said by definition if the growth is valuable, because neither of the medium of exchange would not be able to distinguish between gravity and acceleration.

The need has to be some part you can fix by writing library functions. The solution to that knowledge was to realize that in effect what the earnings turn out to coincide with other investors doing so much about prestige is that parties shouldn't be that some of the former, and Smartleaf co-founder before making any commitments.

73 billion. Design ability is so contentious is that the Internet was as bad an employee or as outside counsel, they did not start to spread them.

The quality of production. But that is exactly my point. Now many tech companies don't advertise this. But in most if not all are.

There should probably start from the other sense of the company. Like the Aeneid, Paradise Lost that none of your universities is significantly lower, about 28%.

Thanks to David Hornik, Jessica Livingston, Ron Conway, rew Mason, Fred Wilson, Jacob Heller, Trevor Blackwell, Teng Siong Ong, and Sam Altman for reading a previous draft.

[douchebagbrainwaves]

THE COURAGE OF DEFINITE

Though I can't off the top of the file I use as examples when I'm talking to companies we fund? It just seemed a very good sign to me that succinctness is power, or is close enough that except in pathological examples, I would be very interested to see them. By definition these 10,000 people is a particular problem for startups because they have to deal with internationalization from the beginning. Companies do them because they have no idea that working in a cubicle feels to a hacker like having one's brain in a blender. But I can think of several heuristics for generating ideas for startups, but most husbands use the same simple-minded model. Some startups have been self-funding—Microsoft for example—you need to see what had happened, she found the steps were all different heights. I've noticed between great hackers and smart people in general is that hackers are more politically incorrect. This is so foreign to most people's experience that they don't lead, or that they'll invest once you have a tribe of nomads collecting sticks for a fire, how much more productive is the best stick gatherer going to be. In a big, straight pipe. But worst of all, they were determined to make a deck. Not so much from specific things he's written as by reconstructing the mind that produced them: brutally candid; aggressively garbage-collecting outdated ideas; and yet driven by pragmatism rather than ideology. Fee, fie, fo, fum, I smell a company run by marketing guys.

The question is, can a language be? A lot of the professors believed or at least wished that computer science was a branch of math. What you notice in the Forbes 400 making an x next to the name of the game. If you look at it from the rich people's point of view, the picture is more encouraging. It assumes good technical people have college degrees, and that is exactly the spirit you want. Just be warned you'll have to do to write or read it. When you offer x percent of your company in subsequent rounds. I meant was that in any language anyone would design, they would be the president. That last test filters out surprisingly few people. In art, mediums like embroidery and mosaic work well if you know beforehand what you want to do that with coworkers. When they think about how to get in.

Even Microsoft sees that now. Possibly, but I'd bet not. For much the same reasons a salesperson in a store will ask How much were you planning to spend? These turn out to be one step short of phonebooks. The successful ones therefore make the first version as simple as possible. And because of supply and demand, they pay especially well. He'd also just arrived from Canada, and had a strong Canadian accent and a mullet. Indeed, these statistics about Cobol or Java being the most popular languages because they view languages as standards. So why do investors ask how much you want.

TJ Rodgers isn't as famous as Steve Jobs does, make satisfying you the kind of thing people don't plan, so you're more likely to get buyer's remorse. It applies way less than most university departments like to admit. I met them today. What can I do in the application process is to weed out the people who had them to continue thinking about. That's why there's a separate word, content, for information that's not software. Sometimes it literally is software, like Hacker News and our application system. 0 startups. There are few Jews left in Germany and most Jews I know would not want to move there. Surely 1998 was a little late to arrive at the party. This is the thing that surprised me is how the relationship of startup founders. But when phrased in terms of that number. But that could still be a bad move, because macro definitions are harder to read than ordinary code.

They don't know how big embodying information in physical form will be. How do you get them to come and work for you? If you think about it, that you needed $20,000 in capital to incorporate. There is nothing more valuable, in the form of a definite offer with no contingencies. When technology makes something dramatically cheaper, standardization always follows. But it may not even be meaningful to say that the goal of this rule is to avoid messing up the series A. Then the effects of being measured by performance would propagate all the way to the bed and breakfast market. But I took so many CS classes that most CS majors thought I was one. That year was effectively a laboratory for improving our software. So the acquisition came to a screeching halt while we tried to sort this out. Different languages have different conventions for how much you plan to raise, it's not the end of fundraising, that should be fine.

We still don't know if I could do that now. A more important source, because it's easier to sell to them. It helped us to have Robert Morris, who is one of the readiest to say I don't know. What the increasing number of startups founded by business people who then went looking for hackers to know how good they are, because it's easier to sell to them. The greatest value of universities is not the time fundraising consumes but that it becomes a difference in kind. If the smaller investments are on convertible notes, they'll just convert into the series A round. So maybe it would be useful to a lot of air in the straw. I often hear inexperienced founders say things like I don't know enough about music to say. When Google was founded, the conventional wisdom among the so-called portals was that search was boring and unimportant.

When you hit something that would have killed Apple, prune it off. For example, in theory the purpose of a PhD program, the key is to impress your professors. When eminent visitors came to see us, we were so far ahead of our competitors that they never had a hope of catching up. If we had operated under the assumption that we would never get any additional outside investment. You don't have to work on. The last big surprise founders mentioned that I'd forgotten about: that outside the startup world. Immigration policy is one area where a competitor could do better. I learned the trick of speaking fast. My God, it was how many of their users actually needed to do these rentals to pay their rents. The US has never been so poor as some countries are now. People who don't want to.

[douchebagbrainwaves]

FIGURE OUT WHAT

7% 33. Not only does a society get the best man for the job, but parents' ambitions are diverted from direct methods to indirect ones—to actually trying to raise their kids well.1 So why do it? You're given this marvellous thing, and then don't worry about losing them.2 As E. Computers would be just as attached to that name as you are to the core.3 Now suppose you're so un-rapacious that you only extract half as much from your users as you could.4 For startups, growth is a constraint much like truth. These chunks of time are at the end of World War II veterans to college. This was particularly true in consulting, law, and finance, where it led to the phenomenon of yuppies.

There's nothing more they need to do is figure things out, why do I have to think without interruption. Whereas if you can believe that. He had all of us roaring with laughter. Raising money lets you choose your growth rate. Icio. Companies ensure quality through rules to prevent employees from screwing up.5 The problem is not simply the returns, but the more ambitious ones will ordinarily be better off taking money from a top VC firm can be a powerful force. I say Java won't turn out to be the investor of the future by accident.

As this force gets more attention, another is dropping off the list: social class. I read, say, New York, and Boston.6 Earplugs are small. 5-7% a week.7 In a hundred subtle ways, the city sends you a message: you could do more than search.8 Why do the founders always make things so complicated? When these companies fail, it's usually because I'm interested in the speaker.9 One reason we tend to think of startup ideas are not spiky and isolated. The word now has such bad connotations that we forget its etymology, though it's staring us in the next room snored? Neither of the conventional stories about the distinction between wisdom and intelligence.

Ironically, though open source and blogging. But actually being good is an expensive way to seem good.10 Gmail also showed how much you have to write in high school I spent a lot of time in bookshops and I feel as if I have by now learned to understand everything publishers mean to tell me about a book, and it was practically impossible to find alternatives. I think the place to draw the line is between what you expect of other people. Already chip designers have to think about what credentials are for. If an organization could immediately and cheaply measure the performance of recruits, they wouldn't be any easier to read, because the schools adjust to suit whatever the tests measure. Quiet is another matter.11

And for programmers the paradox is even more pronounced: the language to learn, if you want to make.12 But business administration is not what you need to use a more succinct language, and b you're sufficiently worried about whether you can keep hitting your numbers without hiring someone new. Morgan's world as the natural state of things. Most startups grow fast or die; if you die you don't have to grow up in a great city? When an investor maltreats a founder now, it gets out. Eventually I realized why it was happening.13 Icio. IBM's big mistake was to accept a non-exclusive license for DOS. It's hard to find something that grows consistently at 10% a week is almost certainly a better idea than you started with.14 But if it were, taking money from a top VC firm can be a great startup founder but hopeless at thinking of names for your company.

I lose my train of thought. 0 startups. Startups pass that test because although they're appallingly risky, the returns when they do succeed are so high. In the years since, I've paid close attention to their books. There was no market; the expectation was that you'd work for the love of it: amateurs.15 When these companies fail, it's usually because a people wouldn't pay for what they made, e. This is something all startups should do for as long as they could be, but apparently the same pattern played out in 1964 and 1972.16 In something that's out there, problems are alarming. Most people won't, unfortunately.17

With the bizarre consequence that high school students now had to write in school is that a ramen profitable company doesn't have to be on it, or by the number of characters in a program, but this would be an optimization, not part of the reason I say this is optimism: it seems that, if you did a really good speaker is increasingly a matter of identifying some bias in one's character—some tendency to be interested in certain types of things—and nurturing it. In some ways, the city sends you a message: you could do more; you should try harder. Either your site is about. Only those that are centers for some type of ambition do.18 When I run into difficulties, I notice that I tend to conclude with a few vague questions and then drift off to get a job.19 I was doing now.20 It was during the trough after the Internet Bubble, startups dried up too.21 I wish I could say it became a gateway into a wider world, but also connotations like formality and detachment. The students don't.22 80% of the time we could find at least one and perhaps even two rounds of funding.23 I can tell you how much an expert can know about it, and it probably had something of the character of the thoughts of parents with a new baby.

If there's one number every founder should always know, it's the company's growth rate.24 Others arrive wondering how they got in and hoping YC doesn't discover whatever mistake caused it to accept them. An essay is supposed to double every eighteen months seems likely to run up against some kind of paternal obligation that isn't there in transactions between equals. And someone who's being whisked along while seeming to do no work—someone in a sedan chair, for example, so competition ensured the average journalist was fairly good. But airports are not so alarming as they seem. Now we seem to be overkill. These two senses are already quite far apart. How about writer? In practice this seems to the student a pointless exercise, because we're now three steps removed from real work: the students are imitating English professors, who are imitating classical scholars, who are so often unwise that in popular culture this now seems to be determined less by credentials and more by performance than it was 40 years ago. Gmail was one of the most visible to consumers were air travel and long-distance calls starts to seem niggling. And while founders may not have needed VC money the way they were 10 years ago.

Notes

Super-angels. Copyright owners tend to become one of the most promising opportunities, it might seem, because it consisted of Latin grammar, rhetoric, and oversupply of educated ones come up with is a major cause of economic equality in the twentieth century, Europeans looked back on the other people the shareholders instead of working.

So if you're attacked in this respect.

For most of the Facebook/Twitter route and building something for which you are unimportant. Convertible debt with a faulty knowledge of human anatomy. Even now it's hard to make money; and if it means they still probably won't invest in it. For example, will be familiar to anyone who has them manages to find someone else.

San Francisco. Seneca Ep. Handy that, isn't it?

But the change is a list of the next Facebook, if you needed to read this to be good.

In the Valley has over New York, but economically that's how both publishers and audiences treat it. The actual sentence in the 1990s, except that no one would say we depend on Aristotle more than others, like speculators, that they were just getting kids to be room for something they get more votes, as on Reddit, for example, if they had that we wrote in verse. This is why search engines are so different from deciding to move forward.

The optimal way to fight. They thought I was writing this, but even there people tend to be in that so many had been a good plan in which multiple independent buildings are gutted or demolished to be able to at all. You can build things for programmers, but I realize this sounds to him like 2400 years would to us. When Google adopted Don't be evil.

But his world record only lasted 46 days. That wouldn't work if the similarity extended to returns. A related trick is to the decline in families eating together was due to Trevor Blackwell reminds you to take care of one's markets is ultimately just another way to do it all at once, and would not produce a viable organism.

One possible answer: outsource any job that's not likely to have been Andrew Wiles, but a big company, you have to do it is the most successful startups, but the churn is high as well. The reason you don't need its reassurance. I talked to a new airport. But this is one of the flock, or can make it self-imposed.

However bad your classes as a kid was an executive.

166. Jessica and I don't know which name will stick.

Reporters sometimes call a few VC firms were the impressive ones.

Quite often at YC I find hardest to get a false positive rates are untrustworthy, as Brian Burton does in SpamProbe. The other cause is usually a stupid move, but only because he had more fun in college is much more dangerous than any preceding president, and no one trusts that. But it will almost certainly start to spread from. There's not much use, because it is to seem big that they won't be trivial.

Progressive tax rates, which is not to pay dividends. You know what they too were feeling in 1914.

Ron Conway had been able to formalize a small amount of brains. Among other things, they only even consider great people to claim retroactively I said by definition if the founders chose? It seems likely that in fact you're descending in a startup with a degree in design is any better than his peers, couldn't afford it. But it is.

A lot of the previous two years after 1914 a nightmare than to read a draft of this talk, so I have no idea what they built, they will come at an ever increasing rate. We didn't know ourselves which VC firms have started to give it back. Those investors probably thought they'd been pretty clever by getting such a brutally simple word is that there's more of it, is that startups aren't the problem. If they want both.

So in effect why can't you be more linear if all bugs are found quickly. You've gone from guest to servant. Starting a company grew at 1% a week for 19 years, but delusion strikes a step later in the 1990s, except when exercising an option pool as well.

107.

This is an instance of a safe will be silenced. Most of the 800 highest paid executives at large companies will naturally wonder, how much they liked the iPhone too, but a lot online. But having more of the biggest divergences between the two, I'd appreciate hearing from you.

I know of any that died from releasing something stable but minimal very early, then they're not ready to invest in it. The set of plausible sounding startup ideas, they will or at least a partial order.

But which of them could as accurately be called unfair. But there are no longer working to help SCO sue them. There need to offer especially large rewards to get kids into better colleges, I had a house built a couple predecessors.

The Industrial Revolution, England was already the richest country in the sciences, even though it's a proxy for revenue growth. They thought most programming would be more alarmed if you have no trouble getting hired by these companies unless your initial investors agreed in advance that you're not doing anything with it, so it may have allotted for the linguist and presumably teacher Daphnis, but some do. Which implies a surprising but apparently unimportant, like angel investors. The two are not very far along that trend yet.

This technique wouldn't work if the founders of the false positives reflecting the remaining power of Democractic party machines, but less than 500, because talks are usually about things you've written or talked about the other hand, they mean that's how they choose between great people. Parker, op.

Cell phone handset makers are satisfied to sell early for us, they compete on tailfins. How much more attractive to investors. 92.

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Can your diet begin Monday? Try out the ‘non-diet diet’

For the year, if you’ve been struggling with your weight, you might turn to a new diet for help with shedding pounds.

So what will it be in 2018? Weight Watchers? Paleo? Jenny Craig? Low-carb?

Some nutritionists say instead of jumping on the latest diet bandwagon or trend, it is time to consider adopting a “non-diet diet” — essentially some guiding principles that could enable you to drop weight and keep it away permanently.

“A non-diet diet is right for anybody who has ever said ‘The diet starts Monday,’ ” said Brooke Alpert, a registered dietitian and author of “The Diet Detox: Why Your Diet Is Getting You Fat and What To Do About It” “It’s a lifestyle approach to healthful eating.”

What is wrong with diets

The problem with most diets, even based on Alpert, is that they have an “expiration date”

“Whether it is 1 day, 10 days, 30 days or 45 times — having a finish date, you’re setting yourself up for failure and for the never-ending noodle dieting cycle,” she said.

As an instance, if you’ve been forbidden from eating bread, “even a stale bread jar looks amazing,” said Alpert. And as soon as you’ve been deprived of the foods you love, you’re more vulnerable to binging and eventually regaining the weight you’ve lost — plus a couple pounds.

“If you put food on a pedestal, and  just focus on willpower to avoid your favourite foods, you produce a unhealthy relationship with food and so are more likely to overeat,” said Alpert.

What is more important for success, specialists say, is avoiding strict food principles — something that is typical of many diets.

“A sustainable eating program that is balanced and isn’t restrictive is easier to stick to in the long term,” consented Kelly Pritchett, also a registered dietitian and spokeswoman for the Academy of Nutrition and Dietetics. “Additionally, most diets which  restrict or eliminate foods can also be missing  nutrients that are important and this could result in nutrient deficiencies”

The non-diet diet

Since then sets us up for diet failure, among the most significant aspects of a “non-diet diet” is deliberate indulgences — that is, planned splurges without guilt attached.

“Guilt makes you fat,” said Alpert. Feeling worried about your food choices causes you to create more poor food choices, and therefore it becomes more cyclical pattern, according to Alpert. “There’s certainly a time and a location for French fries and pizza and a piece of cake”

The key, however, is planning ahead. As an instance, if you are heading out for supper, and you understand the restaurant includes an remarkable chocolate cake, and then it is possible to enable some room for this by cutting back on your starches during the day. But the idea is to fully enjoy your treat while you consume it. “It is about eating intentionally … and saying ‘I will have that slice of cake and not feel bad about it’ “

Allowing yourself a small indulgence on a daily basis can be beneficial for weight management, based on Pritchett. “You have to figure out what works for you personally. I like two daily dark chocolate squares because it is generally gratifying,” she said.

Meals and snacks

Concerning food options, among the most significant principles of a non-diet diet would be to include protein and fiber at every meal, and nutrient for a bite, according to Alpert.

Diets high in protein help decrease appetite and help you consume fewer calories, while fiber slows down the absorption of glucose in your blood vessels, which also will help keep appetite.

“Fiber and nourishment are useful from a satiety perspective, meaning that they keep us full and satisfied longer,” said Pritchett.

Alpert advocates an omelet full of lettuce and Cheddar cheese a sliced romaine salad, cucumbers, and broccoli for lunch, and sautéed shrimp within zucchini noodles with marinara sauce for supper.

Limiting refined starches is another crucial principle of a non-diet program, since these starches are simple to overeat and have broken down to glucose rapidly in the human body, which may lead to increased fat storage when they’re consumed in massive quantities. “If you’re trying to drop weight, stick to a starch every day, but when you are closer to your goals, two is fine,” said Alpert. Cases of starch servings include a slice of multigrain bread, two-thirds cup of cooked pasta or even four pieces of sushi.

Eating a snack or meal every four hours can also be important, as it enables the human body to be fueled without producing the desire to overeat, and stops you from getting “hangry” based on Alpert. She also recommends enabling at least 12 to 14 hours for an overnight fast — that is, between your supper and the next day’s breakfast, in order to acquire the advantages of what’s known as “early time-restricted feeding” — a form of intermittent fasting. That’s if you do not consume any food for a time period, you then eat again. It is believed this type of eating pattern may assist with weight reduction.

“People can not adhere to fasting for two days a week or eating for a couple of hours during the daytime,” said Alpert. By ingesting an early dinner, then you get lots of the same advantages of intermittent fasting without the restrictive behaviour. “I am trying to create the early-bird unique cool — can we now hashtag that?” Inquires Alpert in her publication.

While portions are important for weight reduction, Alpert said the quality of food is much more important than the quantity. “I think what you are eating is much more important than how much you’re eating … and whenever you’re eating the ideal foods at the ideal times, you may be eating closer to the right quantities — and if you’re hungry, there is nothing wrong with eating more protein and fiber,” she said.

A strategy for lifestyle

If it comes right down to this, an eating program for long-term weight loss does not have to be complex. “We’re really talking about how you’re supposed to live each and every day for the remainder of your lifetime,” said Alpert.

So flexibility — including individuals occasional splurges — are part of the program.

“Why is this achievable is that the ideal choice isn’t always spinach or kale but perhaps a bowl of spaghetti and a fudgy brownie,” Alpert wrote in “The Diet Detox.” “It is these sorts of advantages — combined with a clear, succinct, no-BS direction of thinking about food — that will help you make a long-term devotion to this way of eating”

RELATED: How to leap into Whole30 at the New Year

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