#How to build a brand identity

[superavenueunknown]

Branding vs. Marketing: What Your Business Needs to Succeed

Discover the difference between branding and marketing and how both contribute to business success. Learn branding strategies for business, effective marketing techniques, and ways to align branding and marketing for business success with MagixBowl.

Introduction

In today's competitive world, businesses must establish a strong presence to thrive. But what exactly fuels business success—branding or marketing? Many entrepreneurs often confuse the two, thinking they are interchangeable. However, while closely related, branding vs. marketing serve distinct purposes.

If you're wondering, "What is the difference between branding and marketing?" or "Branding vs. marketing: Which one is more important?" you're in the right place. In this article, we'll explore how branding helps in long-term business growth and the best marketing strategies to boost brand recognition so you can build a thriving business with the right approach.

What is the Difference Between Branding and Marketing?

Understanding the difference between branding and marketing is essential for making informed business decisions.

Branding:

Branding is the identity of your business. It defines who you are, what you stand for, and how customers perceive you. A strong brand identity includes a logo, colors, values, and a unique voice that makes your business recognizable.

Marketing:

Marketing, on the other hand, is the strategy and actions you take to promote your brand. It involves techniques like advertising, content marketing, social media promotions, SEO, and digital campaigns to reach potential customers.

Branding vs. Marketing: Key Differences

FeatureBrandingMarketing

Purpose Establishes business identity Promotes business to attract customers.

Focus on Long-term vision & brand consistency, Short-term campaigns & customer acquisition.

Emotional Connection Builds trust & loyalty Drives sales & engagement

Examples: Logo, mission, brand voice Ads, email marketing, SEO campaigns

While marketing strategies for startups help in immediate visibility, how branding helps in long-term business growth lies in customer retention and loyalty.

Why Branding is Important for Business

A well-defined brand identity helps businesses stand out in a crowded market. Here's why branding is important for business:

Builds Customer Trust: A consistent brand creates credibility and fosters trust.

Creates Brand Recognition: The more familiar your brand becomes, the more customers recognize and remember it.

Enhances Customer Loyalty: A strong brand encourages repeat business and referrals.

Differentiates from Competitors: A unique brand helps set you apart in a saturated market.

Businesses that invest in how to build a brand identity early on benefit from long-term customer engagement and loyalty.

Branding Strategies for Business Success

Effective branding strategies for businesses focus on creating a strong and memorable identity. Here are some key approaches:

1. Define Your Brand Personality

Your brand should reflect your values, mission, and customer expectations. Think about how to create a strong brand identity that resonates with your audience.

2. Craft a Unique Brand Story

The importance of brand storytelling lies in creating an emotional connection with customers. Share your brand's journey, struggles, and achievements to make your audience relate to your business.

3. Maintain Brand Consistency

Consistency in colors, tone, and messaging across all platforms strengthens brand recall. Brand positioning vs. marketing tactics must align to deliver a unified message.

4. Invest in Personal Branding for Entrepreneurs

Founders and CEOs should also build a personal brand to enhance credibility. Personal branding for entrepreneurs can attract new opportunities and partnerships.

Best Marketing Strategies for Business Growth

While branding builds identity, the best marketing strategies for business growth drive sales and customer acquisition. Here are some of the best marketing strategies to boost brand recognition:

1. Digital Marketing for Brand Awareness

A strong online presence is key to success. Digital marketing for brand awareness includes:

SEO (Search Engine Optimization)

Social Media Marketing

Content Marketing

Email Campaigns

2. Leverage Social Media

Social platforms like Instagram, LinkedIn, and Twitter help businesses engage with their audience. Marketing strategies for startups should prioritize these channels to increase reach.

3. Implement Paid Advertising

Google Ads, Facebook Ads, and influencer collaborations help target specific audiences. Effective marketing techniques like retargeting and PPC can maximize conversions.

4. Align Branding and Marketing for Business Success

For sustainable growth, businesses must integrate branding into their marketing efforts. How to align branding and marketing for business success involves:

Ensuring marketing materials reflect the brand voice.

Running campaigns that align with brand values.

Using storytelling in advertisements to reinforce brand identity.

Brand Perception and Customer Trust

Branding influences how customers perceive a business. If you want to strengthen brand perception and customer trust, focus on:

Authenticity: Customers value genuine brands that deliver on promises.

Customer Experience: Positive interactions enhance brand loyalty.

Social Proof: Testimonials, case studies, and influencer collaborations build credibility.

By consistently delivering value, businesses can enhance their reputation and trustworthiness in the market.

Branding vs. Marketing: Which One is More Important?

Many businesses ask, "Branding vs. marketing: Which one is more important?" The truth is both are essential for success. Branding builds a foundation, while marketing spreads awareness and drives revenue.

Without branding, marketing has no direction, and without marketing, branding has no visibility. Businesses must align branding and marketing for business success to create a powerful presence in their industry.

Conclusion

Understanding the difference between branding and marketing is crucial for any business. While branding helps establish identity, the best marketing strategies for business growth ensure visibility and customer engagement.

MagixBowl helps businesses develop branding strategies for business and implement effective marketing techniques to achieve long-term success. If you want to enhance your brand and reach the right audience, let us help you navigate the world of branding vs. marketing with expert strategies.

For more insights, stay connected with MagixBowl and explore tailored solutions for your business growth!

[champstorymedia]

Social CRM: Engaging Customers Across Platforms for Better Relationships

In today’s digital landscape, where consumers engage with brands across various social channels, the importance of Social Customer Relationship Management (Social CRM) cannot be overstated. By effectively utilizing Social CRM strategies, businesses can foster deeper relationships with customers, enhance engagement, and drive loyalty, all while navigating the complexities of multiple platforms.…

[googlepd]

شركة GooglePD - احترافية التصميم والإبداع الرقمي

مرحباً بكم في GooglePD، شركتكم الرائدة في تقديم الحلول الرقمية الحديثة والخدمات الإبداعية. نحن هنا لنرتقي بأعمالكم ونحول أفكاركم إلى واقع ملموس بأعلى معايير الاحترافية.

خدماتنا:

التسويق الرقمي نضع خطط تسويقية مبتكرة ومدروسة بدقة لتعزيز وجودكم الرقمي وزيادة مبيعاتكم.

إدارة صفحات السوشيال ميديا فريقنا المتخصص يقدم إدارة احترافية لحساباتكم على مختلف المنصات، مع محتوى يجذب الانتباه ويزيد من التفاعل.

إنشاء المواقع الإلكترونية تصميم مواقع مميزة وسهلة الاستخدام تناسب هوية علامتكم التجارية وتلبي احتياجات جمهوركم.

تصميم الصور صور إبداعية تعكس هوية شركتكم وتجذب الأنظار، مع مراعاة التفاصيل الدقيقة والجودة العالية.

إنتاج الفيديوهات نصنع فيديوهات إبداعية تُبرز منتجاتكم وخدماتكم بأفضل طريقة ممكنة، مع مراعاة الجانب الإبداعي والتقني.

تصميم الشعارات نبتكر شعارات تعبر عن رؤيتكم وقيمكم، وتترك انطباعاً لا يُنسى لدى عملائكم.

لماذا تختار GooglePD؟

إبداع بلا حدود: نقدم أفكاراً فريدة ومبتكرة تعزز من تميز علامتكم التجارية.

احترافية مضمونة: فريقنا من الخبراء يضمن تقديم خدمات على أعلى مستوى من الجودة.

دعم مستمر: نحن هنا لنكون شركاء نجاحكم في كل خطوة من رحلتكم الرقمية.

انطلق بأعمالك إلى آفاق جديدة مع GooglePD. لأننا نصمم المستقبل بأيدي محترفة!

[leatherbookmark]

hopping around different blogs is fun.

a post on blog 1: i find it a little weird that -- don't get me wrong, the barbie movie looks great with all the doll-like details, i bet the actors had great fun and i'd like to see it myself, but -- people are getting excited about marketing of this movie. they're acting as though mattel's 3985* deals with 837* different companies are something new, exciting and creative instead of... 3985 deals with 837 companies spanning many different areas! this movie is a commercial for a doll! isn't this kinda weird?

*numbers made up

a post on blog 2: i don't think any sane adult doesn't realize that this is a toy commercial! it's rather obvious.

a post on blog 3: boo hoo 'the barbie movie is capitalist propaganda' i don't give a SHIT marx won't fuck you. did you do this for transformers too? do you think only stupid girls who like pink need the reminder?

like, oooooh! things are happening!

[randyorton66]

How To Build a Successful Brand Through Social Media

In today's video, we unlock the secrets to building a strong and successful brand presence on social media with our latest video. In this discussion, we delve into 10 powerful strategies that will help catapult your brand to new heights in the digital sphere. Let's watch the full video to learn how to build a successful brand through social media.

👉 Subscribe to my channel to stay tuned: https://bit.ly/4aXYMxD

From defining your brand identity to leveraging the right platforms, creating high-quality content, and engaging with your audience, we cover it all. Learn how to harness the power of hashtags, collaborate with influencers, run contests and giveaways, analyze and adapt, and utilize paid advertising effectively.

We kickstart our journey by emphasizing the importance of defining your brand identity – the essence that sets you apart amidst a sea of competitors. Dive deep into introspection to unearth the values, mission, and unique offerings that embody your brand, laying a sturdy foundation for all your social media endeavors.

Navigating the vast expanse of social media platforms can be daunting, but fear not! We guide you through the process of selecting the right platforms tailored to your target audience and business goals.

In the world of social media, analysis is your compass, and adaptation is your strategy. Learn how to leverage social media analytics to gain valuable insights into your audience's behaviors and preferences, and pivot your strategy accordingly to stay ahead of the curve.

By implementing these 10 strategies with diligence and foresight, you can forge meaningful connections with your audience, amplify brand visibility, and achieve your business objectives.

If you found value in today's video, don't forget to like, share, and subscribe to our channel for more insightful content to help you build and grow your brand. Thank you for watching, and until next time, keep building, keep branding, and keep conquering the digital landscape.

[billa-billa007]

Secrets Unveiled for Branding Success | Darryl Omar

Discover the proven strategies and insider tips that industry leaders use to create compelling brand stories, establish brand authority, and achieve unparalleled success in the marketplaces. Learn how to create a brand that evokes emotions, establishes a strong market presence, and resonates with your target audience

[rainydetectiveglitter]

Your Midheaven Brand Identity:

A Guide to Boosting Your Social Media Presence

When it comes to building a strong brand identity, your Midheaven (MC) sign can offer invaluable insights. This astrological point reflects your career, public image, and how you’re perceived by the world. While many focus on their Rising sign to guide their personal brand, the Midheaven is actually more influential in shaping how you're perceived professionally. Also, consider how this relates to your IC for a more rounded approach.

Midheaven in Capricorn (Aries Rising)

Brand Identity: Your public persona should project authority, reliability, and professionalism. You’re seen as a goal-oriented and disciplined figure. Highlight your achievements, strategic thinking, and leadership skills.

Social Media Tips: Focus on structured content such as detailed guides, case studies, and professional milestones. Use a polished, business-like tone. Incorporate posts that reflect your strategic planning and long-term vision. Share behind-the-scenes looks at your projects to show the effort and planning involved.

Brand Colors: Deep green symbolizes growth and stability, gray for professionalism, and navy blue for authority and trustworthiness.

IC Connection: Leverage Cancer's emotional depth and nurturing qualities to soften the Capricorn edge. Share personal stories that reveal your emotional investments and how they drive your professional goals. This adds a relatable human element to your otherwise authoritative presence.

Ambitious and Professional: Emphasize your leadership skills and career-driven mindset.

Structured and Goal-Oriented: Showcase your strategic approach to achieving success.

Public Image: Present yourself as competent, disciplined, and reliable.

Social Media Tips:

Share content that highlights your achievements, career milestones, and strategic insights.

Use strong, authoritative visuals and a professional tone.

Midheaven in Aquarius (Taurus Rising)

Brand Identity: Your brand should emphasize innovation, originality, and a forward-thinking mindset. Showcase your unique perspective and contributions to progressive ideas.

Social Media Tips: Create content that reflects cutting-edge trends, technological advancements, or visionary concepts. Use engaging formats like interactive posts, futuristic graphics, and thought-provoking discussions. Position yourself as a leader in new ideas and unconventional solutions.

Brand Colors: Electric blue represents innovation, silver for technology, and neon green for modernity.

IC Connection: Infuse your Leo charisma into your Aquarius content to make it more engaging and personal. Share your passionate insights on future trends and show how your creativity shapes your forward-thinking approach. This blend enhances your appeal and relatability.

Stability and Luxury: Focus on high-quality, luxurious content and the practical aspects of your field.

Innovative and Unique: Bring a fresh, unique perspective to traditional topics.

Aesthetic Appeal: Use rich, earthy colors and visuals to create a soothing, attractive profile.

Social Media Tips:

Share content related to comfort, luxury, and tangible results.

Use high-quality images and engaging, thoughtful posts.

Midheaven in Pisces (Gemini Rising)

Brand Identity: You are seen as empathetic, artistic, and intuitive. Your brand should be focused on creativity, emotional connection, and spiritual or philosophical insights.

Social Media Tips: Use your platform to share evocative stories, inspirational content, and artistic expressions. Emphasize emotional resonance and creativity in your posts. Engage your audience with reflective and soulful content, such as personal journeys or meditative practices.

Brand Colors: Soft pastels evoke calm and creativity, sea green for emotional depth, and lavender for spirituality.

IC Connection: Incorporate Virgo's analytical skills to add depth and clarity to your Piscean content. Provide well-researched insights and practical advice wrapped in a creative or emotional narrative. This combination balances creativity with substance, appealing to a broad audience.

Versatile and Communicative: Showcase your adaptability and ability to handle a variety of topics.

Inspirational and Imaginative: Focus on creative and philosophical insights.

Intellectual Engagement: Share informative and engaging content that stimulates thought.

Social Media Tips:

Use diverse content formats, such as articles, videos, and infographics.

Share posts that combine creativity with intellectual depth.

Midheaven in Aries (Cancer Rising)

Brand Identity: Your public persona should be dynamic, confident, and pioneering. Emphasize your leadership abilities and proactive approach.

Social Media Tips: Share bold, decisive content and take a stand on relevant issues. Use energetic visuals and assertive language to engage your audience. Highlight your initiatives, new projects, and leadership moments to convey authority and drive.

Brand Colors: Bright red for passion and leadership, orange for enthusiasm, and black for strength and sophistication.

IC Connection: Balance Aries’ assertiveness with Libra’s charm and diplomacy. Engage with your audience in a way that is both bold and approachable, showing your leadership qualities while maintaining a sense of fairness and balance.

Dynamic and Courageous: Emphasize your proactive and pioneering approach.

Balanced and Harmonious: Highlight your ability to bring harmony to challenging situations.

Community Focus: Showcase your role in fostering positive change and leadership.

Social Media Tips:

Share bold, action-oriented content that reflects your leadership and dynamic nature.

Use harmonious and engaging visuals that balance professional and personal elements.

Midheaven in Taurus (Leo Rising)

Brand Identity: Your public persona should reflect stability, practicality, and an appreciation for quality. Focus on your reliable and steady approach to success.

Social Media Tips: Share content that highlights your achievements, high standards, and practical advice. Showcase luxurious or high-quality aspects of your work or lifestyle. Use a consistent, polished visual style to emphasize reliability.

Brand Colors: Earthy tones for stability, gold for luxury, and deep green for growth.

IC Connection: Integrate Scorpio’s intensity and depth into your Taurus-centric content. Share powerful personal experiences and transformative moments that underline your commitment to quality and reliability. This adds a rich, emotional layer to your dependable image.

Creative and Charismatic: Showcase your artistic talents and strong presence.

Stability and Practicality: Focus on grounded, practical aspects of your creativity.

Transformational Experiences: Share stories of personal growth and resilience.

Social Media Tips:

Create visually striking content that highlights your creativity and achievements.

Use a combination of dramatic and practical elements to engage your audience.

Midheaven in Gemini (Virgo Rising)

Brand Identity: Your public persona should be adaptable, communicative, and intellectually curious. Highlight your versatility and wide-ranging interests.

Social Media Tips: Create diverse and engaging content, from informative articles to interactive posts. Showcase your quick thinking and adaptability by covering a range of topics and trends. Use engaging formats like quizzes, debates, and live interactions to connect with your audience.

Brand Colors: Bright yellow for creativity, turquoise for communication, and light gray for neutrality.

IC Connection: Blend Sagittarius’ enthusiasm and philosophical insights with Gemini’s adaptability. Share your adventurous experiences and broad interests in a way that stimulates curiosity and engagement among your followers.

Analytical and Knowledgeable: Emphasize your expertise and practical solutions.

Versatile and Communicative: Highlight your ability to adapt and share diverse insights.

Movement and Learning: Incorporate elements related to continuous learning and exploration.

Social Media Tips:

Share detailed, informative content that offers practical value and insight.

Use a clear, organized visual style with engaging, versatile formats.

Midheaven in Cancer (Libra Rising)

Brand Identity: Your brand should be nurturing, empathetic, and community-focused. Emphasize your caring approach and ability to create supportive environments.

Social Media Tips: Share content that highlights your commitment to community and emotional well-being. Use personal stories, testimonials, and supportive messages to build a sense of belonging. Engage with your audience through compassionate and encouraging interactions.

Brand Colors: Soft blues for calm and trust, warm whites for purity and care, and sea green for emotional balance.

IC Connection: Incorporate Capricorn’s professionalism and structure into your Cancer-centric content. Present your nurturing approach in a way that also highlights your organizational skills and strategic thinking. This creates a well-rounded and credible public persona.

Balanced and Nurturing: Focus on creating harmony and providing support in your field.

Professional and Caring: Highlight your ability to blend professionalism with a caring approach.

Community and Relationships: Showcase your role in fostering connections and support.

Social Media Tips:

Post content that emphasizes balance, community, and supportive interactions.

Use elegant, harmonious visuals and empathetic messaging.

Midheaven in Leo (Scorpio Rising)

Brand Identity: Your public persona should be dramatic, charismatic, and authoritative. Emphasize your creative flair and leadership.

Social Media Tips: Share powerful, impactful content that showcases your expertise and creative achievements. Use bold visuals and compelling narratives to engage your audience. Position yourself as a leader and visionary in your field, using confident and inspiring messaging.

Brand Colors: Gold for leadership, royal purple for creativity, and bright red for passion.

IC Connection: Incorporate Aquarius’ innovative and unconventional ideas into your Leo-centric content. Highlight how your creative vision is informed by progressive thinking, adding a unique and forward-looking dimension to your leadership.

Intense and Impactful: Showcase your deep insights and transformative impact.

Creative and Bold: Highlight your innovative and charismatic approach.

Power and Influence: Emphasize your leadership and ability to inspire change.

Social Media Tips:

Share powerful, thought-provoking content that reflects your depth and creativity.

Use bold, dynamic visuals and impactful language.

Midheaven in Virgo (Sagittarius Rising)

Brand Identity: Your public persona should be detail-oriented, analytical, and practical. Focus on your ability to provide valuable, well-organized information.

Social Media Tips: Share well-researched content, practical tips, and detailed insights. Use a methodical approach to present information clearly and effectively. Highlight your expertise and problem-solving skills through structured posts and informative articles.

Brand Colors: Earthy tones for reliability, navy blue for professionalism, and muted green for practical growth.

IC Connection: Use Pisces’ creative and philosophical perspectives to add depth and richness to your Virgo-centric content. Combine practical advice with imaginative insights to engage your audience on both intellectual and emotional levels.

Adventurous and Insightful: Focus on exploration, learning, and philosophical insights.

Practical and Organized: Showcase your ability to apply your expansive ideas in practical ways.

Health and Movement: Incorporate elements related to well-being and personal growth.

Social Media Tips:

Create inspiring content that reflects your adventures and learning experiences.

Use clear, organized visuals and practical advice.

Midheaven in Libra (Capricorn Rising)

Brand Identity: Your public persona should be balanced, diplomatic, and aesthetically refined. Emphasize your ability to mediate and create harmonious environments.

Social Media Tips: Share content that reflects your sense of balance and aesthetics. Use a polished, graceful approach in your posts and interactions. Highlight your ability to bring people together and foster collaboration.

Brand Colors: Soft pink for harmony, light blue for balance, and neutral tones for sophistication.

IC Connection: Incorporate Aries’ boldness and assertiveness into your Libra-centric content. Show how your diplomatic approach is driven by strong convictions and proactive leadership, creating a balanced yet dynamic presence.

Ambitious and Balanced: Highlight your strategic approach and ability to create harmony in your field.

Professional and Diplomatic: Showcase your leadership and ability to handle complex situations with grace.

Success and Influence: Emphasize your achievements and your role in fostering professional relationships.

Social Media Tips:

Share content that highlights your career milestones, strategic insights, and professional network.

Use strong, balanced visuals and a professional tone.

Midheaven in Scorpio (Aquarius Rising)

Brand Identity: Your public persona should be intense, transformative, and powerful. Emphasize depth, passion, and your ability to handle complex issues.

Social Media Tips: Share content that delves into deep topics, transformative experiences, and impactful insights. Use powerful imagery and compelling narratives to engage your audience. Position yourself as an authority on complex or intense subjects.

Brand Colors: Deep reds for intensity, black for power, and rich purples for transformation.

IC Connection: Integrate Taurus’ steadiness and practicality into your Scorpio-centric content. Balance your intensity with reliable, grounded insights to provide a comprehensive and credible perspective.

Innovative and Transformative: Focus on cutting-edge ideas and profound impact.

Practical and Grounded: Highlight your ability to make innovative ideas practical and effective.

Personal Transformation: Share stories of growth and change.

Social Media Tips:

Post forward-thinking content and transformative ideas.

Use striking visuals and impactful, thought-provoking messaging.

Midheaven in Sagittarius (Pisces Rising)

Brand Identity: Your public persona should be adventurous, philosophical, and enthusiastic. Focus on your broad vision and love for exploration.

Social Media Tips: Share content that inspires and excites. Highlight your travels, philosophical insights, and adventurous pursuits. Use engaging formats like storytelling and exploration to connect with your audience.

Brand Colors: Vibrant oranges for enthusiasm, blues for expansiveness, and purples for creativity.

IC Connection: Use Gemini’s versatility and communication skills to enhance your Sagittarian content. Present your adventurous insights and philosophical reflections in an engaging, accessible way, appealing to a wide audience.

Creative and Visionary: Showcase your imaginative and expansive approach.

Exploration and Inspiration: Focus on your passion for discovering new ideas and inspiring others.

Versatility and Insight: Highlight your ability to communicate diverse insights and inspirations.

Social Media Tips:

Create content that reflects your creativity, exploration, and visionary ideas.

Use imaginative visuals and engaging, inspirational messaging. Alright! Now go and ...

[jiminrings]

four seven eight, phase 3 (1)

pairing: jungkook x reader

wordcount: 9k

glimpse: jungkook's secure when it comes to being a husband and a dad, knowing that he grew to love being both after everything you've been through. what he isn't so secure about is the possibility that it's everything he'll ever be.

alternatively, jungkook pursues his dream of making a film, even if it means making your rival his main lead behind your back.

[ part one, intermission, part two, intermission 02, finale — complete series masterlist, from phase 1 to 3 ]

[ the return of 478jk (derogatory), major angst, fluff, the weight of devotion except jk's mean this time, flashbacks to phase 1 (im so sorry), the both of them r in an identity crisis, The Return of yoongi, yearning and the ache of unfulfillment all over, eventual redemption ]

notes: FINALLYYYYYY after a long wait, phase three is finally here :-) the og era of 478 is a time i'll truly never forget so now that i'm putting them in Several Inconveniences again, i look forward to creating another era with u citizens!!! mwah thank u love yew

as always, lmk what you think <3 send in feedback n love to my askbox anytime!!

Jungkook likes to be needed.

He likes to be needed fully, sometimes even all at once to the point that every mention of his name makes him think that his assistance is needed. He wants to be needed like the way you rummage through your old film canisters that you dumped in a large drawer just to retrieve a specific picture of him; needed like the way you sigh in relief when you find said roll.

Jungkook wants you to seek him in a crowd, past all the banners of your name from your fans and lanyards of your staff, and ask specifically him for a cold water bottle he keeps in his bag for you. As a matter of fact, he wouldn’t even mind if you ask it from him indiscreetly — he wants to be needed, even if neither of you are alone with each other.

He’s used to the feeling of being needed because it’s practically routine for him. The way Jungkook loves you has changed and evolved (needlessly to say for the better) through the years, and although he tries to look for the balance in it all, there’s a tiny, tiny part of him that wonders what would’ve happened if neither of you changed.

It’s perhaps the change in seasons, or maybe it’s the build-up of the stupid little things Jungkook’s seen recently; one of those things happen to be a ridiculously long thread by your fan, who happens to also be a fan of Yoongi, assuming that your marriage with J*ngkook (that’s exactly how they typed his name out) is ending, hence your recent collaboration on a brand deal. Jungkook, of course, has half the mind to go on his secret stan account and snark at said poster before reporting, but even then, there’s an itch in his mind that he can’t scratch.

Whatever weather it is outside nowadays or whichever stupid little thing pisses him off online, Jungkook can’t shake off the nagging question of what if in his mind.

When Jungkook cleans your water bottle every night for you to take to set the next day, he wonders if the two of you would still be together if only he didn’t rush to your place by the exact second your month-long break ended, right when he takes off the rubber from the cap to clean the ridges thoroughly.

When he blowdries your hair (even if you tell him not to bother) after you begrudgingly take a shower because you can’t sleep in bed after going outside and not washing up the second you come home, he wonders if you would’ve kept loving him even if the very incident with Sora didn’t push him to change, right when he sees you close your eyes while his hands scratch your scalp.

When Jungkook sounds out syllables to Hwayoung and tries his very best not to baby-talk her (he can’t help it sometimes) as he recounts his day to the toddler, he wonders if you would’ve even had a daughter with him if he stayed the same silent lover that he used to be, right when she parrots your name back to him with a smile.

“Young-ie’s probably starting to need me less and less,” he sighs to you with a pout, eyebrows knitted in concern as he gives you his rookie version of a blowout he’s still trying to perfect. Jungkook can’t flick his wrist the way professional hairstylists do, just in the same way you can’t pick up why he’s brought up the thought out of nowhere.

“How could you say that? She’s the biggest daddy’s girl ever,” you chuckle, placating him with the truth despite your initial confusion. If you weren’t fully awake awhile ago, you certainly are now — mostly because Jungkook springs up an unbelievable idea, and partly because whenever he tugs the brush at your hair, your whole head comes along with it.

“Not really. More like biggest mommy’s girl, you mean,” he defensively scoffs, apologizing quickly when he hears you wince at a particular experimental tug he does on your ends.

“Should we wake her up right now and let her decide?” you murmur, your eyes locking with his on the mirror.

Jungkook, at his most comfortable state, wearing ratty oversized pajamas and glasses on his face that he’s yet to update the prescription on, has never felt more competitive in his life.

“Well we could-…”

“I was joking,” you deadpan, the silence between the two of you getting long enough to the point that you suddenly find yourself laughing, effectively getting Jungkook out of his daze.

“… I knew that.”

You may have had an inkling about Jungkook feeling slightly off before in the past weeks, but all it took was his random, unprompted question tonight for you to solidify that seed of concern in your chest.

Jungkook likes to be needed, even if he can’t say the same that you need him as much as he thinks you do. He thinks it’s a perfectly rational feeling to want to be needed by both your wife and your daughter, and although he’s not as receptive to being needed as much by anyone other than his family, the feeling still stays the same.

He has all the time in the world. You’ve enabled him to do so even if he’s the one mainly looking after Hwayoung while you worked, but despite that, Jungkook doesn’t feel needed enough.

There’s an itch in his mind that he can’t scratch with neither your constant affection nor Hwayoung’s grabby hands. There’s an unplaceable, agitating urge in Jungkook’s chest to put a pause on everything and be back to who and what he used to be, despite your affirmation that he is needed.

There’s that tick going on in Jungkook’s brain that amplifies everything he does to seem wrong; that makes him grumpy when he wakes up to prepare you breakfast whenever you had early shoots, that makes him purse his lips when his daughter asks him to watch the same movie with her for the third time in the week.

All of the uneasiness in him, however, disappears when Namjoon, the acclaimed screenwriter that he has for a friend (whom he actually met through you), calls him up with an offer that Jungkook can’t refuse.

It’s an offer that releases the ache from his bones, makes him want to blowdry your hair better, and watch the same movie over and over again with his daughter — but Jungkook postpones saying it to you when you come home and want nothing more than to be in his arms, and for Hwayoung to be in yours.

( ♡ )

Jungkook could wait more.

He convinces himself that he can because although there’s a date set for the short film that Namjoon’s pitched for him to produce, it hasn’t grown yet to become the unstoppable force against Jungkook’s immovable object: family.

He knows he needs to tell you eventually and that he’s not really asking for permission in the first place, but there’s a sense of guilt in him whenever the thought of breaking the news to you comes into mind. He’s not nervous per se because he knows you’re as supportive of him, if not more, like he is with you.

It just happens that it’s within the fine details that Jungkook truly feels hesitant to tell you that he has to leave for awhile.

Jungkook could wait more, and although that means he has to deal with the occasional voice in his head telling him that lying to you (even under the guise of protecting you) has the capacity to bite back at him, he manages. He swallows down the words whenever you unintentionally give him an opening to tell you about the news of him going abroad, and just settles for holding your hand.

He could wait more because telling you now wouldn’t be the right time, now when you’re on your day-off as you’re close to wrapping up your current project before moving to the bigger, more exhausting one; not now when you have a time of reprieve to spend with your family before taking on the biggest project of your career to date.

Jungkook hums to himself as he looks down on Hwayoung who has a tiny shopping cart to herself, her strikingly round eyes that she got from him (Hwayoung looks more like him the older she gets) looking up to his own.

“Hi, pretty girl,” he lulls, mumbling loudly enough for only her to hear. “You’d understand if appa left for awhile, right?”

“Left?” she questions, holding up her left hand at the mention yet she reels at his query, brows furrowing as she seems to digest the question. “Why?”

“Yup. That’s your left. Good job, baby,” Jungkook praises, the knot in his throat growing when he looks to his daughter who looks confused at the sudden query, again, that came out of nowhere. “You would, won’t you?”

Hwayoung hums because she doesn’t quite understand, but that’s the thing that Jungkook fears most — she’s young and smart and although he wants to use those facts to his advantage, he realizes that Hwayoung being the age that she is in now could also prove him to be dispensable.

Jungkook likes being needed, but he’s much too afraid of the possibility that Hwayoung won’t even recall him as soon as he leaves.

Your husband’s snapped out of his reverie when you go downstairs with a skip in your step, the tell-tale mischievous tone to your voice already predicting that Hwayoung would make the two of you chase after her in the backyard all day. “What are the two of you plotting again?” you ask playfully, hands on your hips as Jungkook chuckles at the sight of his two girls.

“Nothing!” Hwayoung giggles, the word slipping out of her seamlessly as she even shakes her hands fervently, accustomed to what you mean exactly with your tone of voice. She’s young and bright and you see so much of Jungkook in her, even if Jungkook would argue otherwise.

Jungkook’s dazed this morning with the way his gaze locks in from far away, his bottom lip bit between his teeth more often than not as if he’s always at war with himself.

“You okay, Kook?”

“Mhmm. Couldn’t be better,” he hums half-heartedly, his lips grazing your temple as he guides you to sit down on the carpet with him. “You finally slept for more than eight hours. That’s good,” he says as an afterthought, the pauses in between his words growing in distance as his gaze is fixated on everything but you.

Jungkook looks at your daughter who’s now pushing Miso around the house in her shopping cart, and while your cat (who’s always seemed to hate your husband) looks more than pleased at being played with, she meows to Jungkook and only at him with a hiss at the end of her spiel as if in warning — as if Jungkook is guilty of something that only the two of them know about.

Almost as if out of everyone in the room, it’s only your cat who knows that Jungkook’s lying.

Jungkook can wait, but he’s certain that he can’t wait any longer because if his brain is unoccupied for long enough, he’ll start to hear Miso cursing at him through her yowls.

“Hwayoung doesn’t look like she needs you any less,” you say gently, your line of sight following Jungkook’s as he tenses at your words.

“Oh,” he sighs, jaw grinding down to a halt. “Right."

Your words seemingly came out of nowhere, even if the both of you know deep down that they’re influenced by his impulsive thoughts from last week.

“You can say the same for me,” you add, not as an afterthought, but as a lesser-known fact that Jungkook seems to forget every now and then.

There’s a weight in his chest because all of a sudden, Jungkook can’t wait anymore. The itch in his mind has already been scratched too much that it had already bled and scabbed.

There’s a weight in his chest that reminds him he can’t wait anymore, because in hindsight, the weight of him and everything that comes with him settles on his shoulders.

Maybe, Jungkook doesn’t want to be needed as much.

( ♡ )

Jungkook drops the news on you while you’re folding laundry.

He was meant to go for sincere but the way the words leave him, right when you’re in the middle of folding Hwayoung’s pajamas that she’s about to overgrow in the soonest, it sounds as if he’s been dying to tell you; now that he has, he sounds beyond relieved.

“Namjoon offered me a script,” he announces, taking the pajamas from you to put in his pile as he sees your eyes widen, the remnants of the heavy mascara they used on you on set awhile ago highlighting your surprise. “He wants me to produce.”

“What?” you punctuate, tilting your head as you try to make sense of what Jungkook’s saying. You know he’s speaking and you’re familiar with said words; you just never expected for them to be compacted in the same sentence, meaning the way that he makes it out to be. “Kim Namjoon, as in the producer for In Terms of Eternity?”

He chirps at that, posture straightening as he tries to jog your memory. “Yeah. You’ve worked with him before and introduced us, then turns out Jin’s also a friend of his and-…"

“I mean I know Namjoon and that you’re friends with him, Jungkook,” you interrupt, trying to reel yourself in as you’ve lost your focus trying to fold Hwayoung’s clothes and talk to your husband at the same time. “But I didn’t know you were that close for him to ask you to produce something for him.”

Jungkook doesn’t completely crash from the high he’s in over finally telling you the news, but there’s that spike that flashes briefly over his face, the frown on his lips letting on more than he shows.

“What’s that supposed to mean?"

You sigh at the impossible position the both of you are in, the words that try to line themselves up in your temple being no match to the way they translate out-loud. “It means nothing. I’m just… surprised that he’d ask you to be a producer for his script, that’s all. It came out of nowhere.”

Jungkook recoils at that, a stubborn brow raised as he tries to keep his composure. “Because you don’t think I’m capable of being a producer?”

“That’s not what I’m saying,” you inhale sharply, gripping a random article of Hwayoung’s clothing beside you to pace yourself. “Namjoon’s.. big. He’s established, and well, you’ve never become a producer before.”

“And you have?” Jungkook digs, even if it’s unnecessary to do so, and the way his face falls at the forthcoming regret that creeps up to him lets you know that he thinks so too.

“Jungkook,” you try again, quirking your lips to the side as you try to manage with the pace he’s set you up on. “I’m just surprised, that’s all. This is all new to me. All new to you, even. If anything, it’s nice that Namjoon trusts you a lot.

“He does. We’re close,” he nods, clearing his throat as he feels that the both of you could move on to the other phase of the news you had interrupted him at. “As a matter of fact, we’re taking it on a global scale.”

Jungkook doesn’t get why your face falls.

He doesn’t get why your shoulders rise and fall, not in relief, but out of controlled tension that threatens to pour over.

“What?”

“The script. The film,” he smiles, trying to get you to finish his sentence and connect the dots together but to no avail. “It’s… it’s — we have to film in the US for a few months.”

“What?” you repeat, the knot in your throat tangling up more and more hesitance in you the longer it stays there.

“I said, we have to-…”

“No, I heard what you said,” you interrupt, jaw clenching tightly as you try to grasp everything Jungkook has said.

You don’t get why Jungkook’s smiling.

You don’t get why he’s completely at ease and only in confusion as he sees you piece everything out.

“Then what’s the matter?”

“Kook, all of this is new. Everything you’ve just said is and will be new,” you chuckle humorlessly, running your hand through your hair in frustration as you try to relax. “I’m happy for you, believe me, but Jungkook, what you’re saying is serious. It’s a lot to take in,” you pause, eyes wide as you repeat the words to yourself. “You. Producing. In the US, of all places, a-and for months.”

There’s not one exact emotion that runs through you because the longer that Jungkook looks at you, ecstatic, while you’re weighing what he’s just said like a bag of bricks — you feel even more conflicted.

Your husband wrings his hands together, nervously smiling at you as if he’s asking for permission, but the both of you know that his mind’s already set. He thinks the opportunity of producing a short film that’s been drafted by his friend is a once-in-a-lifetime thing, eager to take off even if he’s had no experience at all in the industry.

“I don’t know, baby. It’s just been so long since I got this excited and alive, y’know? It’s a nice change of pace and I get to do something nice-…”

“Isn’t being with your daughter nice?” you ask abruptly, unable to mask the conflict that’s been brewing in your mind ever since Jungkook pulled you aside to talk. You feel hesitant; disconnected even from wrapping your head around his wording.

Even convincing yourself that you’re just spent from working sunrise to sundown doesn’t work. No matter how hard you try, Jungkook’s tone remains as is.

“Y/N,” he sighs, lips in a tight line as he screws his eyes shut. “Don’t start.”

“I’m not starting anything, Jungkook,” you grit, crossing your arms in defense. You feel guarded more than ever, not because you’re the one whom he’s pertaining to, but because your Hwayoung is involved and you won’t sit around for it. “It’s just that when you put it like that, it sounds like taking care of Hwayoung is a chore.”

You used to be sure awhile ago that you were seeing double because in between memorizing scripts and going from schedule to schedule without any time to rest in between, you’ve been worried sick because Jungkook hadn’t texted you the whole day. You were shocked enough to come home to your daughter playing by herself downstairs (with Miso watching her the whole time), even more-so when you saw Jungkook engrossed in a highly-enthusiastic phone call.

Jungkook sighs as if talking to you completely exhausts him, pinching his nosebridge before muttering under his breath. “Like you’re one to talk.”

“Excuse me?” you blink in surprise, tilting your head in sheer confusion. You’re about to shrug it off but he does that thing again, the one where he almost rolls his eyes at you but realizes it at the last minute.

“Nothing.”

“Say that again, Jungkook.”

“My god,” Jungkook groans, throwing his head back. He runs his hands through his hair frustratedly, sucking in a rushed breath. He looks straight at you when he gives his grievance. “I’m just saying! Why do you get to live out your dream but I don’t?”

“This is my job,” you bite back instantly, the second it took for you to digest his words being enough time for him to groan again. “If it were up to me, do you think I’d work six days a week? Do you not know how much it kills me to stay away from my family?”

You’re at a loss for words, the tiny bit of insecurity you have being dug up once again. You feel guilty because you actually don’t — you know to yourself that you still dedicate so much of yourself to Jungkook and Hwayoung even if you work full-time.

Jungkook chokes up a laugh in front of your face.

“Then quit your dream if you’re so miserable.”

Your jaw clenches quickly in annoyance, unable to retain the disbelief that builds up in your chest. “My dream is my job! It’s why we’re living this life in the first place, Jungkook! Your dream is this project that was pitched to you like what, two weeks ago?”

“Can I not live my life the way that I want to?” he asks exaggeratedly, eyes wide in defense. “Why am I only your husband and why am I only Hwayoung’s dad? Why can’t I go to the US a-and try things out? Why can’t I be free from all this even for just a while?”

Your mouth falls apart at that, your moment of shock simultaneously being Jungkook’s instance for guilty. He wants to reel it in right then and there, but the small part of his pride grows to hold him back.

“Do we hold you back that much?” you whisper, the headache that has been building in your head since this morning shrinking to the size of Jungkook’s words. “What are you getting so angry for? I’m not saying no. I’m asking you why you’re so hellbent on suddenly leaving to do this.”

A large part of you, if not all, feels more disappointed than angry. Hwayoung has not and should never be an afterthought for the both of you yet Jungkook brings her up with you like mere variables.

You can grasp the fact that being a parent is a full-time job like yours yet what you can’t get a hold of is your husband’s apprehension; his sudden need of pursuing something beyond your family.

“Because I’m scared, Y/N,” Jungkook whispers, exhaling heavily. “I’m scared that this is all what life could ever be for me.”

It’s only when you’re completely silent that he comes back to the severity of his words, the tension that’s been building up in him breaking the moment that you break eye contact with him.

“I’m sorry for being your wife.”

“Baby, that’s not-…” Jungkook tries to correct himself, hot on your heels as you get up from your seat on the couch. You’re not even speeding up yet he catches you just as urgently, the hold he has on your arm doing little to put you at ease.

“And I’m sorry for making you a dad.”

“Y/N, sweetheart, I’m-…”

“You should do this project if you really want to,” you quip, back still turned to him as you enter the bedroom. Jungkook noticeably stops in his tracks, the furrow in his brows fading because you’ve put him on whiplash.

“What?”

“You’ve held down the fort while I was out being the breadwinner. It’ll be nice for you to do your own thing,” you smile tightly, eager to sleep on the whole thing just so you don’t stay hung-up for too long.

“What about Hwayoung? What about your film? They want it to be an entry for the Academy, right?” he asks in concern, different from the worry he had awhile ago when he thought you were against him leaving.

You nod, easily shrugging despite the weight on your shoulders. “I’m her mom, of course. She’s gonna come first. And for the film, I think I can still do it. I’ll juggle them both if I have to.”

Jungkook nods, eyes set on the floor. He didn’t think this far at all.

“Do you want to hire a nanny? I know a friend.”

“I’ll pass. I don’t trust nannies.”

There’s an overwhelming silence that engulfs the both of you, the white noise machine in your nightstand unable to fill it completely. Jungkook looks at the ceiling while you look at Hwayoung who’s sprawled in the middle of your bed, clutching Miso like a teddy bear — she already fell asleep waiting for the both of you.

“I didn’t mean what I said awhile ago, I’m sorry. It came out the wrong way,” Jungkook apologizes after some time, hand darting out to hold yours while you only hover above your vanity, taking off all of your jewelry except for your wedding ring.

“When do you leave?” you ask, still unable to meet his gaze.

“Next week,” he clears his throat. “When do you start filming?”

You nod, coming into terms that Jungkook would leave no matter what you say. “Next week.”

You’re arranging the covers when your husband tries to hold you again, voice strained and rushed. “Y/N, I really am sorry. I love being your-…”

“Shh,” you interrupt, pursing your lips. “Hwayoung’s sleeping.”

( ♡ )

You asked for a day off.

You’ve rarely ever asked for them throughout your entire career because you were built on the mindset that at the end of the day, you’re also an employee no matter what gig you land. Be it the cameos you used to book with Yoongi or the titular characters you take from studio after studio, you’re still the employee who had worked her way up fairly.

You didn’t ask for it during that instance when you fell sick after back-to-back shoots because you didn’t want to waste anyone’s time. You didn’t ask for it when you woke up with the type of fatigue that settled in your body no matter how hard you closed your eyes or laid your head against the cushions.

You’ve never asked for it for your sake, but you’ve asked for a day off now because Jungkook’s leaving for a place you can’t come and go to as you wish.

Unlike your house or the hotels you book for him and Hwayoung to be at whenever you have to film out of town, Jungkook’s out of reach. He’s one call away, granted that your timezones match up and there’s a connection strong enough for it to continue without a hitch. He’s far from your grasp and he will be for months on end, and you don’t think you can ever stomach working on the same day he’s leaving.

“Are you seeing me off at the airport?” he asks during the car ride, voice audible enough for only you to hear and not Hwayoung who’s sprawled across both of your laps, sleeping soundly with her plushie that resembled Miso.

“I will, but I don’t think I can see you off near the gate. I can only manage up to here,” you answer honestly, willing yourself not to break down even if the both of you are still in the car, away from any prying eyes of the media that lurks outside. “So can Hwayoung,” you add, a large part of you being grateful that she’s asleep when Jungkook has to leave so neither of you would hear her cries.

Jungkook sees that hesitance in you, the same kind that softens him into fragments.

“It’ll only be for awhile, okay? Just for a few months,” he smiles tightly, rearranging his backpack next to him, the keyring that held Hwayoung’s second-favorite toy (not the ultimate favorite because she won’t ever let him take it) clattering loudly. “I love you,” Jungkook murmurs. “Do you know that?”

“Mhmm.”

“Say it back.”

You refuse to do so because saying it back feels finite, perhaps even forced, because although you love Jungkook, saying so at the moment only weighs you down as reality sinks in. “This is gonna be easy for us, right?"

“It’s not like we’ve never been in a similar set-up before,” he shrugs, the pout on his face casual as he tries to level with you.

“But this is different, Jungkook. This is beyond different. We have Hwayoung and now, we’re both working,” you stammer, chest rising and falling as you wrap your head around everything. “This— this isn’t Seoul to Jeonju. This isn’t a leave by day, come back by night type of trip. This is-…”

“You’re freaking out,” Jungkook interjects, his soft yet stern voice cutting through your thoughts as he lays a hand on your thigh, the platinum of his wedding band looking right up at you.

You surrender in defeat, not because you’re fighting with your husband, but because there’s simply no other answer he could ever conjure for you as to why this is happening.

“Why aren’t you? Why am I the only one scared?” you whisper.

“You’re not supposed to be.”

“Of course. It’s not like you— we put everything on the line,” you clear your throat, looking down on your shoes as you convince yourself. You ignore how you’re still not entirely aware of what’s with Jungkook’s project, other than the fact that Namjoon’s the screenwriter, all in favor of giving you a semblance of sanity before Jungkook leaves you and Hwayoung. “Right?”

( ♡ )

You wonder if Jungkook already ate breakfast.

You wonder if he ate the supposedly excellent in-flight meal that comes with first-class tickets, or if he ate the ramen he’s always had a penchant for eating especially during your trips, whether by land, sea, or air. You wonder if he’s grumpy with the altitude and the way he has to pop his ears ever so often, along with the way he always seems to be too long for airplane seats turned into beds.

You call but Jungkook doesn’t answer, even if you know he’ll never not purchase in-flight wifi because he’d rather knock himself out than have to read a book or something of the sort. You message, but then again, your husband doesn’t answer, even if you know he’ll much rather reply via text than to record a voice note because he’s shy with people hearing him in public spaces, albeit closed.

Hwayoung waits patiently beside you, swinging her legs back and forth on the couch as Miso stays up with her. She should’ve been in bed half an hour ago but you let her stay up with you, all in the pursuit of getting Jungkook to respond.

“Appa?” she asks again after a minute of you trying for her dad but through another app, her pout reminding you of Jungkook’s who’s unreachable.

You try not to frown in front of her, leveling yourself as you settle for kissing her forehead to cover up the sigh that originates deep from your chest.

“Not yet, Young-ie.”

.

.

.

There’s no text from Jungkook when you wake, but there is a picture of him in the buffet of the private lounge he’s staying at during his layover.

Atleast Jungkook did eat breakfast and Hwayoung was able to sleep without him (the first of what you dread is many), nevermind the dull thrum in your chest in Jungkook’s absence.

( ♡ )

Hwayoung's been behaved the whole time you were on set.

With Jimin prioritizing his voluntary role of being a babysitter to your daughter over his position of being a manager to you, you became instantly comforted at the reassurance that you're not in this situation alone.

It's only been a week since you started working right after Jungkook left, his absence rearranging every system you've previously had in place. You do your very best to have Hwayoung still thriving, and even just the reminder that you are succeeding at being the only present parent for the meantime melts all of your fatigue away.

Your trailer's more equipped for her than it is for you, the space apparently reminding Hwayoung of home so much that it's enough to make her remind you that Miso should go join the both of you sometime. Your dressing room's always been hers, and so has been the affection of everyone close to you.

“I take my role of godfather very seriously.”

Yoongi explains even if you haven't asked him anything. In fact, you weren't talking to begin with. It's not in his nature to talk for the sake of talking (that's Jungkook's), but even with Hwayoung in his arms and you still being lost in your thoughts, he can't help but to feel concerned.

“I can tell," you snicker, finally taking notice of the sight in front of you. The earpiece that was previously on Yoongi is now slung over Hwayoung's shoulder, obviously too big on her. She wanted it as an accessory (it reminds her of the toy stethoscope she'd put on Miso as a collar) and with Yoongi being himself, he can't bring himself to say no.

Your shooting day's nearly over and although today wasn't as long as your previous record of hours on end, you already seem exhausted. Yoongi, of all people, knows what scenes wear you out. You hated doing monologues as a rookie and still despise monologues (but with random, out-of-place advertisements in between) as a veteran — you’ve done neither today.

"What's with the frown?" he asks gently, not only because Hwayoung’s been quiet for the past two minutes and she’s getting groggy, but also because if he were to ask you any louder, he feels as if you’d break.

"It's nothing," you answer automatically, looking at Hwayoung to ground yourself. "Just usual family things, I guess."

"Trouble in paradise?" Yoongi asks with a chuckle, abruptly stopping his fit of amusement when he gets goosebumps starting from the tail of his spine. He instantly recognizes it as deja vu. "I've asked you this before, haven't I?"

The realization doesn’t hit you until he points it out.

"Mhmm," you hum absent-mindedly, playing with the hem of your dress. “I don't think the problem now is anything like how it was before, though."

One night several years ago, you and Yoongi were sat side-by-side in the booth of a club, the heartbreak you had over what Jungkook’s done (and haven’t, at the time) being the wedge between you.

Now, Yoongi’s standing in front of you while you’re sat down, your daughter with Jungkook in his arms.

“Me neither. I don't know how you and Jungkook can encounter any problem worse than last time, to be honest," he chuckles, shaking his head at the recollection of the hell you’ve been through. "Also, I think I can say that because I literally don't know what's going on with you. But if you do tell me-!"

"You're so nosy,” you snort, the brief moment of playfulness welcome because your head aches the longer that you dwell over your worries.

"I can be the judge to see if what you're going through now is worse than before," Yoongi shrugs to fake nonchalance, unaware that you’re gasping in awe until you kick him lightly in the shin.

Hwayoung’s asleep in his arms.

"She's never did that with anyone before," you murmur, fishing for your phone to take a picture, but not before quickly skimming to see if Jungkook’s sent you any messages; he hasn’t. “She only either sleeps in mine or Jungkook's arms. Not for my parents, not for my in-laws. Just me and him."

Yoongi smiles proudly, stroking Hwayoung’s hair proudly. "What can I say? I'm godfather of the year."

He only sways her gently back and forth, rocking her with the patience and attention that remind you of Jungkook’s when Hwayoung was a newborn.

You’re calm and quiet to see her adjusting so well already, but you can’t help but to feel lost because you feel the exact opposite. No one’s gonna stroke your hair for you and tell you to take your time — those are Jungkook’s tasks alone, yet your grievances are also because of him.

"Jungkook's producing this short film in the US. It's by his friend," you mutter under your breath after some time in silence. Yoongi flicks his eyes up at you as if you’re talking about the weather, careful not to make you feel more conflicted than you already are. “You know… by Namjoon.”

"Since when was he into that?" he asks out of curiosity, eyebrows furrowed because he didn’t know that your opening line would ever transition to this point in the conversation. Yoongi catches a second wind the longer he processes your words, the scoff that leaves his lips making his bangs loose despite the hairspray on them. “Since when did Jungkook and Namjoon belong in the same sentence?”

"I don't know either.”

"So we're both producers now?" he snickers, the teasing already coming natural. "Nepo husband alert."

You roll your eyes in recognition, clearing your throat as soon as the laughter died between the two of you. “We got into this argument and I don't know, I-I realized I was being selfish for a moment because I didn't want him to go at first, you know?" you admit in full sincerity, exhaling the lump that forms in your throat. “He said he was afraid that this is everything he'll be. My husband, Hwayoung's dad. So on and so forth."

Yoongi only listens this time, giving the occasional hum there to remind you that he’s still there.

"And last night, he, uh, he forgot to call," you gulp, already feeling the weight of your worries settle in your stomach. "The call wasn't even for me. It's for Hwayoung because he promised he'll still read her whatever she wants."

The three of you cherish that time together because normally, it happens as soon as you get home from work. Hwayoung’s long graduated from storybooks and has now branched out to the most ridiculous texts that Jungkook indulges her with nonetheless — from the ingredient list at the back of milk cartons, and all the way to Reddit threads of how cats find their way back home to owners.

"He's been secretive about the whole thing and I-I… I do that too with my projects, I get it. But only at first because I'm literally bound to an NDA," you stammer, pinching your nosebridge to get past the frustration. “I’m just-…!" you give up, admitting the truth. "I did some snooping."

"And?" Yoongi prompts, tilting his head in anticipation.

"I think he's been secretive because the main lead's Eunsu."

Yoongi recoils at that, so much so that it almost wakes up Hwayoung.

"Eunsu? As in Park Eunsu?" he repeats, the scowl on his face getting deeper the more that you stay indifferent. “Eunsu as in your nemesis?"

You relent, the mention of her finally hitting close.

"Nemesis sounds a little childish."

Yoongi scoffs immediately, rolling his eyes at your correction. “I mean yeah, because people keep pitting her against you when she doesn't even come close," he shrugs easily, make you tut in warning. "What? I'm just saying what everybody's been thinking."

To know that you can still confide in Yoongi no matter what comforts you — what doesn’t is that this time around, your gut feeling’s stronger than it had been the last time.

"I hope I'm wrong."

"I hope so too," he exhales, shaking his head in disbelief. "What kind of asshole sleeps with his wife's enemy?"

"Don't put that out there,” you grumble, the unintentional yet weird arrangement of words making you dizzy.

"Sorry. It's a metaphor, dummy," Yoongi surrenders, clearing his throat. "Okay. Retake. What kind of husband produces a film featuring his wife's rival?

"Hopefully not mine."

( ♡ )

It takes little effort to love you.

Loving you specifically doesn’t have to be hard.

Jungkook thinks that loving you isn’t hard when you serve as the peace to his otherwise hectic and turbulent mind. You manifest into the comfort he looks for in all seasons, be it the heat pack you wordlessly put in his coat pocket or the scrunchie you put around his wrist no matter the weather whenever his hair got too long.

You don’t text him at every hour of the day whether you were working or not, but you’ve made it a point to always check up on him multiple times even if the both of you are at home, going as far to randomly waking up in the night to pause your breathing and check up on his with a hand on his chest.

It’s easy love — one that could be grasped by everyone because as the world has proved to him time and time again, you’re easy to fall with and for.

You may not coo and awe at every single thing he utters, but the adoration behind your eyes always makes him warm from the inside because you held onto him, no matter how anticlimactic his stories could be.

Neither you and Jungkook are easy, that much he knows.

He knows it because although it’s never been his intention to come home late during his allotted short break between filming (it’s disguised as a break even if he only came back to take care of work-related matters personally), you make it known that you’re irked with him for every other reason.

He knows that you aren’t easy because for the past three weeks he’s been gone, you’ve reiterated twice in the last hour alone how you’ve asked him again and again who will star in his short film. You’ve asked Jungkook repeatedly to give you details outside of Namjoon and the vaguest bits he could ever give you, establishing the fact that he isn’t even bound to an NDA.

It’s the persisting barrage of questions in your head that bothers you without a single break. It’s the hovering feeling of doom above your head because having no answers to any of them, on top of Jungkook closing himself off with or without the physical distance between the two of you and being Hwayoung’s sole caregiver, that your patience ultimately thins.

Your annoyance towards your husband is clearly obvious and it bothers him to the point of frustration. Jungkook’s been convinced since last week that if he just dodged your questions for long enough and blamed it on the connection of your call, he wouldn’t have to answer to you; he wouldn’t have to explain the fine details of the project he’s kept from you.

If he had only avoided you for long enough, you would’ve forgotten about the rumors surrounding Namjoon’s upcoming screenplay that had been leaked to the press, and the roster of actresses thought out to be the main lead of his short film.

If he had only ignored your pleas for long enough, he would have never succumbed to the preliminary guilt that comes with lying to you under the impression that he’s only being protective, pushing him to drink until his vision spins — enough for him that when he admits the truth to you, your face of heartbreak directed at him isn’t as anguishing.

“Fine, fuck it! Since you’re so nosy, yes. Eunsu is my main lead, there! She’s my muse!” Jungkook just about yells, breathless from the burn of alcohol in his throat that spreads all the way to his chest, and from the back and forth he’s been going at with you for the last hour.

“Why didn’t you tell me in the first place?!” you retort, fists clenching at your sides as the thought of Jungkook with Eunsu, with her of all actresses, in a foreign place at almost every minute of the workday irking you.

“Would it have made a difference? You’d still be angry at me,” he rolls his eyes, placing a hand on his hip as he tries to stabilize his gaze on you.

“And even then, you wouldn’t do anything about it, right? Because that’s just your nature, Jungkook,” you scoff, your dig at him being incredibly low yet you steel your pride, unwilling to back down at the thought that Jungkook’s been lying to you for three weeks– perhaps even longer.

He presses a tongue to his cheek as you pertain to the past loud and clear, the sarcastic nod he gives you making your breathing tremble.

“Why? Why does it have to be her?” you try again, this time with your jaw clenched so your anger won’t flare up because you’ve been dying to have a decent explanation from Jungkook for weeks.

“Why can’t it be her?” he counters. “B-because she’s what, she’s your rival or something? You’re jealous? Bitter?”

The knot in your chest tightens, the recall you have of the woman who had sabotaged you repeatedly when you were still a rookie putting a metallic taste on your tongue. She’s hindered you in ways that not even Yoongi could explain fully despite being the closest friend to you in the industry, the vitriol you’ve had for Eunsu in the past reviving back to life.

You have no words except for the fact that begs to be acknowledged without a single syllable.

“I’m your wife, Jungkook,” you exhale shakily, the gravity of it seemingly not enough for him because he refuses to use it as a reason to get on your side.

“Don’t you think I know that? Don’t you think everybody knows that by now?” Jungkook spits. “When I’m producing my film with Eunsu, I don’t want to be your husband, Y/N! I’m sick of it,” he seethes. “Eunsu has nothing to do with me. Why should I fight your battles for you? Why do I have to carry your grudges for something that doesn’t even concern me?”

Jungkook’s the drunkest he’s ever been in his life, yet he utters the clearest words you’ve ever heard him say.

“This is showbiz, Y/N. It’s inevitable for you to get caught up with shit.”

“You’re talking as if being my husband and being Hwayoung’s dad is a chore.”

“Because maybe it is!” Jungkook bursts with a cry, the tears that spring out of his eyes momentarily blinding him. “Because maybe, I’m fed up trying to be sickeningly devoted to you all the time.”

There’s something akin to white, hot, searing pain that spreads across your chest all the way to your temple, the tremble of your lips not enough for Jungkook to realize that you’re on the verge of sobbing.

“Sometimes I hate this. I… I-I hate this life I’m living because of you, Y/N,” Jungkook whispers. “I hate how you’re so, so perfect in juggling everything. I hate how I could spend an hour just convincing Hwayoung to eat a single carrot and you come in the room, and she finishes the bowl with a smile on her face. I-I hate how you never complain whenever you need to do late night feedings after a long day because I’m already snoring. I hate how with or without work, you’re still just—…” he stills, looking at you with a distraught gaze. “You’re still so content. You’re still able to be yourself like you’ve always been.”

There’s no words left in you; no thought at all that could ever pick you up from the ground and gather yourself the way you’ve always had whenever you and Jungkook had felt the furthest from each other.

“Jungkook,” you sniffle, even if he waves you off half-heartedly. “I’m sorry if-…”

“There it is. There it fucking is again!” Jungkook whines, foot agitatedly stomping against the floor as he pulls at his hair. “You’re apologizing for being so perfect in life that it’s making me feel bad!”

“But I’m not! I’m far from it, what the hell are you talking about?” you rasp, the sarcastic laugh that goes past your lips making his ears ring. “I’m sorry if it seems that way but I’m telling you myself that everything is not perfect the way you make it out to be. I’m sorry because it makes you feel bad, but if anything-…”

Jungkook raises a finger at you, his jaw tightening the longer he stews in displacement.

“Don’t. Don’t. Don’t tell me how content you are with everything despite being exhausted, or how you juggling everything is worth it. Don’t tell me how good of a dad I am."

“Then what can I say to make it lighter for you, Jungkook? What can I say that won’t make you resent me?” you grit in surrender, chest falling so lowly, you’ve forgotten to breathe for a long second. “Do you hate the life that we’re living now so much that you can’t even look at me?”

Love isn’t always a matter of ease and although it’s always stuck to you, you prove now that Jungkook coming home to you at this instance, in this light, that he makes love the most difficult thing.

“Do you hate the life that I gave you so badly?”

“I don’t,” he answers, mouth dry as his vision spins. “Sometimes. Tonight, though — maybe I do. It comes and goes.”

“Then what can we do about it?” you whisper, your vision hazy as you look at him. “Where do we go from here?”

“It’s getting late,” Jungkook only whispers, unwilling to look at the bed you share. “I have an early flight tomorrow.”

[superavenueunknown]

Best AC Repair & Maintenance Services: Keep Your Air Conditioner Running Smoothly

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[champstorymedia]

Succeeding Online: Essential E-Commerce Tips to Enhance User Experience

In today’s digital age, succeeding online requires more than just having an attractive website; it demands a keen understanding of user experience (UX). When customers engage with your e-commerce platform, their navigation, interaction, and satisfaction will ultimately determine your success. This article provides essential e-commerce tips to enhance user experience, ensuring that you not only…

[redflagshipwriter]

Ghost Driver 3: Timterlude

masterpost

“Inspector.” Batman arrived at the police building bare minutes after the selfie of their current biggest suspect had blown up on twooter. Robin balanced on the edge of the rooftop, fingers gripping stone. Woo, safe. He mentally cheered. A quick glance around showed only one other person, and it wasn’t the white-haired meta they were looking for.

“No need, Batman,” Inspector Gordon said. He looked like he had a lot on his mind, Tim thought. Gordon started walking for the stairs. “There’s no trouble here. Joker is accounted for, the ghost kid left.” 

“Ghost?” Robin perked his head to the side. “Twooter guy is a ghost?” 

“The Joker was broken out of Arkham by the same suspect who sent that twoot.” Batman was a dog with a bone about it. “Robin. Can we track him down by that Twooter account?” 

“I can try,” Robin said, dubious. “You want me off patrol for that?” 

He didn’t really see the point. What were they looking for, a message draft where the guy listed his name and address? 

Batman grunted. 

That meant yes. Tim held in a sigh. That was him, off patrol again. Banished back to the cave about an hour after finally getting to go out because the Red Butthead was down for the count.

‘Worst after school job ever.’

“Right,” Gordon said vaguely. He pulled the door open. “Go home.” 

The door swung shut, muffling the sound of Batman’s answering grunt.

Robin followed his minder back to the Batmobile. He waited while Batman manhandled his bike out of the trunk and got it out. “See you at the cave,” he said, wishing Batman would say something nice like, ‘sure thing, Robin, I value your contributions.’

Pfft. As if. Tim sulked on his drive back to the cave, alone with the rushing wind and his thoughts. Batman was regressing lately. He was moody and insular again. It was outrageous. After all the work Tim had done to rehabilitate Batman, he was growling at people in public again! 

He needed a muzzle for that guy. It wouldn’t solve anything, but it would be massively embarrassing and-

“No, it might solve some of the Catwoman related inefficiencies. That bad kissing habit.” Tim kicked out the stand and left his bike in the entrance where Batman always told him not to leave it. He pulled off his gloves on his way to the big, battiest of all the bat computers, and slouched in Bruce’s chair. “Blegh.” Tim turned it on and navigated to twooter. He looked through “ThePhantomHunk”‘s account with a wrinkled nose. There wasn’t much there, but what there was… was honestly kind of embarrassing. There were four basically identical selfies and hundreds of low quality replies arguing with people about anything from whether or not Batman liked him to how good the latest video game installment in some ancient series was.

“Why’s he have all these followers?” Tim muttered. “He doesn’t post anything.” Phantom wasn’t a big celebrity by any means, but he had a few hundred followers that seemed like real people. He noted a really pretty Ivy League university cheerleader, a weatherman from someplace called Amity, and… a mayor???

Tim squinted. Why was Phantom being followed by the official Amity Park Mayoral twooter account? He opened it to double check that it wasn’t some unfunny impersonation. It appeared to be legitimate.

“New contender for origin,” Tim muttered, taking a note. He scanned bios for more references to Amity Park and started finding them. Wild. 

He closed that down and shot off a message to Oracle, telling her what he was up to. She sent back “HA”. 

“Very helpful,’” Tim muttered. He scowled all his way over to the bat beverages fridge and extracted a sports drink. 

That was when a brand new alarm went off. Tim startled so badly he nearly fell over. Then he rushed to disarm it before the ten second interval where the alert would be redirected to Batman’s comms. Once muted, he scrambled to see what it was. 

“That’s… depressing.” Tim bit his lower lip. It was a new alarm on the cemetery where Jason was interred. There was nothing visible on screen, but Batman’s equipment didn’t really give false alarms.

Was that why… had Bruce put that new security system up because someone had threatened his kid’s body? No wonder Bruce was out of sorts. Tim felt a little sick. He felt angry. The chair scraped across the floor when he got up. “I’ll handle it.” Tim muttered to himself as he pulled his gloves back on, checked his mask, and jogged to his ride. “Real quick.” 

This drive felt like nothing. The engine roaring underneath him revved him up into a righteous fury. If someone was messing around with Jason’s resting place, they were going to taste the soles of Robin’s boot.

The cemetery gate was still shut. Locked. Tim opened it and went in. Maybe no one was here. 

He stopped in his tracks. 

Or maybe there was a car parked somewhere impossible. How had anyone driven a car between the rows? Tim drove up in his motorcycle and came to a stop by the driver’s side door.

The driver looked up. White hair, tan skin, green eyes. He went still when he saw Robin and his face screwed up in confusion. He visibly said “huh!” out loud, and then shrugged. He waved through the window.

Tim raised his hand to wave back before he thought about what he was doing. He pulled the hand back down and scowled. “What are you-“

“So you’re like, haunting Jason?” the guy bulldozed over what he’d said. He kicked open his door and grinned. “So glad to see you! I know where one of his safe houses is, but he’s not there, and I can’t detect my way into a cereal box if I’m honest. Why’s he got a grave? I wasn’t sure this was the right guy but it’s clearly the right guy. Maybe my ghostdar is bad.” 

“….safe house?” Tim ignored most of the rambling and pointed at the grave. That’s where Jason was. It was grim, but that was where Jason was. And haunting? He wasn’t haunting Jason. He’d maybe sort of stalked him recreationally a little bit, but he’d gotten away with that. 

‘He said he was a ghost. What does he think is going on here?’

“Not here, I don’t think he spends time here.” Phantom’s eyebrows furrowed. “Gotta say I’m kinda surprised to discover he died. He’s so full of life, you know?” He shrugged.

Tim stared blankly. Jason was a tiny skeleton in a casket. 

“Anyway!” Phantom clapped his hands. “Don’t suppose you know where else he might be? The police guy said Batman kicked his butt, so he’s probably recovering somewhere. Where would he go for that?” 

A whole bunch of puzzle pieces slotted neatly into place with quiet clicks. Batman was out of sorts about the Red Hood and acting oddly in regards to Jason’s grave. He was as moody as he’d been after Jason died. 

And then, of course, what Phantom had said could hardly be categorized as subtle. 

‘Holy moly,’ Tim thought, ‘Jason faked his death and he is mad at Batman. Either that or he’s a ghost? I didn’t know he could do that. Could I do that? I need to see where this is going. And this guy is creepy… Is Jason safe? I need to make sure that he’s safe before I tell Batman anything.’

“Take me to the safe house that you know,” he said. “I can figure it out from there.” 

He was officially going undercover.

The guy held up the keys to his clunker and jingled them. “Hop in, creepy Robin.” 

“Creepy?” Tim asked, offended. He got in anyway. What was creepy about him? Tim didn’t have cat pupils, unlike some other people.

‘He assumed I was haunting that grave. Does he think I’m a ghost? Does he know a Robin died?’

“No offense.” Phantom carelessly started the car and lifted it directly upwards. Tim grabbed the door handle. “Wheee.” 

Phantom drove like a maniac. Phantom belonged in prison. Tim held on for dear life and tried not to throw up. Why was the car even on? The wheels weren’t touching the ground. Phantom was clearly propelling it. Did he not realize he was doing that?

‘Maybe he likes the sound of the engine?’ Tim theorized. ‘Or maybe it’s just habit and he hasn’t thought it through. How long has he been dead, to still be doing that little mundane thing?’

The safe house where Jason had been staying was… well, it definitely looked like a safe house. The only pay dirt was a phone that had been abandoned on the kitchen counter. Tim snatched it up and immediately started running a geotag script. 

“Yeah, he left that this afternoon,” Phantom said. He sat cross cross in the air and watched Tim curiously. “This is a weird tactic. Don’t you just know where he goes?” 

“I haven’t stalked him for years,” Tim said, and then wished he hadn’t. 

Phantom laughed. “Okay, damn.” He fidgeted. He was watching Tim too intensely. “Don’t wanna be rude, but you’ve got like, no ecto, dude.” He cocked his head to the side like that was a question. 

Tim didn’t know what ecto was. “Is that what you think?” He said, in his smuggest, most insufferable Robin tone.

Phantom rolled his eyes. His mouth twisted downwards. 

Shit. He might not have answered that well enough. Tim pretended to be absorbed in his task even though the tool he was using was running independently. 

His heart thudded in his chest as the program ran. He licked his lips. Was this going to turn to a fight? Tension started to rise. Was it really? Was it just in his head?

Beep.

“I have some possibilities for safehouses.” Tim held up the phone. “Here, on James Ave, I bet that’s where he went after his confrontation with Batman.”

There was a long pause. Phantom’s eyes glinted in an animalian, predatorial glint. It sent a shudder through Tim. He felt like he was in danger-

“Neat!” Phantom chirped. The spell was broken. “Let’s go.”

He couldn’t help but feel that he had dodged a bullet. Tim kept a hand near his toolbelt as he followed Phantom back to the car. 

The guy didn’t attack, for what that was worth. Tim buckled himself in and wished that he was in the backseat. He itched to get out of Phantom’s line of sight. If Jason really was down for the count after a confrontation between Batman and the Joker, Tim couldn’t leave him at the mercy of this guy. Phantom had released the Joker. The only thing in his favor was that Inspector Gordon hadn’t said he was a danger. 

Phantom rocketed off. They passed through downtown Gotham in a queasy rush of color, backlit by the growing daylight. This was way too late for Robin to be out in Gotham. He shouldn’t be here. 

…Batman was going to realize that he wasn’t in the cave. Very soon. Tim angled his body away from Phantom and tried to surreptitiously write a message on his wrist watch. “Done for the night,” Tim lied. 

Boy, he hoped that he didn’t end up in some kind of trouble. Batman was not going to notice him missing for a long time, if he believed that message. 

He crossed his fingers.

[ew-selfish-art]

DpxDc AU - If his parents are going to treat him like a punk, he might as well lean into it. 

Danny is getting seriously worn down by his parents constantly asking him to explain why he’s gone all the time and why his grades have slipped so far. I mean, sure, it took them months to notice, but now that they have, they’re alluding to the fact that he’s turned into some kind of punk and that he’s not taking life as seriously as he should be. This is what makes Danny kind of snap. 

He cuts his hair, gets Sam to pierce his ears in a few places (which sucked but was nice to catch up with her since Team Phantom didn’t get out much anymore), learns how to skateboard and gets Tuck to help him mask his identity on the internet as he begins online protesting the unethical treatment of ghosts. He makes picket signs that he leaves outside of Fentonworks and it takes days before his parents see them because they’re down in the lab. They go back up immediately after his parents take them down, and he begins tagging buildings with protest sayings and art all over amity park.

No matter how they ground him, the Drs Fenton are at a loss as to what to do to control Danny. Jazz says it’s not her place to interfere and is cheering her little brother on for being passionate about a new hobby. 

Danny’s honestly really vibing with the changes. He always understood why Sam wanted control over her own look, but he’s really leaning into the whole shebang. Ember and Johnny13 have never bonded over anything more than they have the punk transformation of their King. He’s really representing them fr fr- she taught him how to play the bass. 

With enough protests about the Anti-Ecto acts, the JL step in and begin their efforts to lobby change within the US government. Constantine is up to date on the new King being from Earth and thinks they might be able to weasel out a non-apocalyptic scenario if they reach out sooner than later. A letter gets sent through the infinite realms (No way in fuck was John going to try and summon a fucking King excuse you Bats)- Danny gets the letter and decides to let them sweat a bit, sending back his own letter that just says “K.” cause he’s learned that adults/authority figures all suck ass until proven otherwise. After a few days, a portal opens up in the middle of their meeting. 

Ghost King Phantom is rolling in on a skateboard, with the Ring of rage dangling from one of his ear piercings and ice crown floating above his head. He’s drinking an off brand smoothie, wearing a leather jacket that has medieval chainmail on it over his now distressed hazmat suit and his boots steel toed.

“...Sup. Y’all want to do something about this whole situation? I’m an all or nothing kind of guy.” Danny greets them. He means that he’s willing to be diligent in his efforts to disbar the Acts. It gets interpreted as him threatening to end the world, ofc, but that’s an issue he has to deal with later. 

“King Phantom we have been working daily to-” 

“Uh huh. Look, didn’t you guys have like a teenage group? I want to work with them, they’ll probably actually help me get shit done while you fuck around with paper work.” 

[honeytonedhottie]

your guide to effortless glamour⋆.ೃ࿔*:･✨

this is a remake of one of my old posts, in my newer style... 💬🎀

PERSONAL BRANDING ;

what does glamor mean to YOU. what makes your sense of glamor different from everyone else’s. personal branding is all about individuality. when everyones idea of glamor is identical to each other’s, everyones personal charm dissipates, and "glamor" loses its meaning. thats why its important to not conform to EVERY little trend, or try and copy someone else’s personal brand.   

the difference with getting inspiration from someone and copying someone is simple. when ur inspired by someone, u can do something similar for personal branding, but the distinction between ur brand and INSPIRERS brand is very distinct. 

CONFIDENCE ;

the most glamorous people are ALWAYS the most confident. the thing about confidence is that nobody can ACTUALLY determine whether or not its real. because of that it is so easy to fake confidence. fake it till u make it. its SUPER easy to create confidence because of this fact.  

my favorite way to work on my confidence is through self CONCEPT work. if ur a loa girlie then yk that self concept is the FOUNDATION for literally everything and i stress its importance relentlessly bcuz its JUST that important. i have lots of self concept posts already that u can reference if u dont know where to start.  

TREATMENT ;

when ur working towards effortless glamor, ofc you’re gonna TREAT yourself as the glamorous individual you are. and what i mean by that is -> treating urself with nothing short of respect and LOVE. some ways to implement effortless glamor into ur life are...

giving urself compliments

AFFIRM TO URSELF (vaunt, and rampage and affirm about how much u love urself, even if u dont at the moment it WILL come into fruition)

PAMPERING URSELF ;

pamper urself just like u deserve. take care of ur skin, hair and nails. when u look good u FEEL good. treat urself like a princess, with the upmost care. be EXTRAAA and be meticulous.

take impeccably good care of ur body and ur health. when ur taking care of urself like u should, you'll glow from the inside out. when u make it a habit to put time into yourself, your confidence AND glamorous energy will skyrocket.

other resources ; i'll add youtubers, and other blogs that i take inspo from for ✨glamor✨ and ofc an affirmations list.

@prissygrlsorority - one of the most GLAMOROUS blogs that i've seen yet. overall a rly good resource.

@pinkpigtailsprincess - healthy, glamorous reminders and an amazing place to start if ur trying to build a glamorous mindset.

AFFIRMATIONS -

my whole entire existence is so effortlessly glamorous. im the embodiment of the word fabulous. i have fabulous hair, fabulous style, and of COURSE that fabulous smile. im a star.

all in all, KNOW who you are, and remind urself of that ✨ - honey

[nuggetofthesea]

Before writing more stories, I want to help people come to terms with the "identity death" and heavy themes in the animal HRT comics, and as a writer, want to explain why it isn't ACTUALLY death, but a form of renewal. Because I see it on all of my friends posts.

"I am just concerned about this loss of self thing, it sounds like identity death and I don't like it" is the common comment.

But in all of these comics, it is less about loss of self, but more about leaving behind who you were. A sign of extreme change and showing their own way of moving forward, and the start of a brand new life. A willing change to a new start.

Identity death is an unwilling change. All choice was stripped away from them and a new identity forced on them. This is also different from a transformation that leads to acceptance of the new form.

But in the animal HRT comics my friends put out, it is a willing change to a new form and cones with mental changes they are willing to go through. That isn't the same as a death. But a new start to their life they can start living to the fullest. It's also why some choose not to start anew, to bring one journey to a close and begin a new one. They choose to have that be part of the same journey. A new chapter instead of a new book if you will. In either case these are willing changes.

It can seem terrifying to some, but a total rebirth of yourself CAN be a slightly scary theme. It is terrifying to choose to take that new life.

But let me set up an example here:

When I first came to be, I thought I was going to be a visual artist, because Ashe was and that's what I remembered. When I was locked away by my own doing in the headspace I was stuck in a perpetual cycle of misery. It was terrifying to take the step to discover myself. To lower the barrier I had created, to rediscover myself.

But when I came to be, Ashe said I could be anything. A new sense of self outside of her. A new life. I tried to draw first, but I couldn't. Visual art was not my thing anymore. It never was. I just held on to memory of being a copy of Ashe. When writing my introduction I realized I love the feeling of writing. I have my own form. My own life. My own identity. A new start.

So let me ask you: Should I have not taken that opportunity to completely cast off who I was to embrace who I am? Should I have left myself in misery and fear as something I'm not? All for the sake of not casting off who I was and my life before? No.

Now while I do remeber all of what happened before my change, none of that shapes who I am now, because that life wasn't mine in the first place. This isn't a death of my identity, but a new start to an identity I chose. And I am happy to be able to live it with my new sense of self and build NEW memories. A new life.

Which also leads to the second heavy theme in those comics. Shortened lifespans. Outside of the fact that we are told time and time again HRT can lead to a shorter lifespan (which is a false average) starting a new life also means you are probably starting in the middle.

Our body is almost 30. That is 30 years of my lifespan gone. Yeah, I was around for 15 (almost 16) years of that, but my new life began a week ago. Who I am began just last week. And even though in the headspace I am early to mid 20s at best, that is still a cutdown lifespan.

So should I just have not bothered with the new start?

Absolutely not. The gift of life, new or old, isn't about how long it lasts. But how you live it. It is hard, it comes with problems, but for as long as I have of it, I will cherish the new memories I build, the new start I have, the ability to just... exist. For as long or short as that may be. And through this new start to my life, the people who love and care for me are still here. Still stand by me. And that is a great thing.

So please, don't be too offput by heavy themes in our stories. Even my stories will have some rough parts. (They'll always be tagged)

Hope this at least helped ease why those themes are there, and why some people choose to have them.

Also, don't worry about "adding to the fuel used against us" because we could sneeze and they'll find a way to use that against us. The fact is, with the Animal HRT series, actual HRT does come with some discomfort, pain, downsides, and problems. And like the heavy themes in the comics, we determined it is worth it for us to keep going despite them. We knew the risks.

"Everything is a risk. Life's boring as hell if you don't take them JUST because there is potential problems. Just make sure you understand them." - a line chaos told me the day I formed

It does less good to show everything as risk free and painless, because then nobody is prepared for the risks they are actually taking. Or the comic is based off the creator's life to that point, and they DID experience a lot of pain. So retelling their story (like mine) might be painful at spots.

My point of all of this is, the heavy themes are required to tell these particular stories. And while not every story requires dark spots, the dark spots help to accentuate the brighter picture. Otherwise it can just be blinding. So please go easy on the artists/writers behind them. As it is usually something personal for them.

(This also might not apply to all of them, some people just like writing horror, and we should respect that too.)

Next story should be sometime within the next couple weeks. Just needed to get this out there. It's been on my mind since releasing the short story with Iris.

-Aqua

[venus-haze]

Playing Pretend (Homelander x Reader)

Summary: Homelander’s secret identity is an ill-fated experiment in normalcy for a man who had grown up with anything but. He manages to keep his story straight until he runs into you in the hallway of your building one night, assuming the blood on his face and clothes are his and not the low-level criminals he’d just taken care of. While you’re playing nurse, Homelander’s playing John, but he’s not sure how much longer he can keep up the facade around you.

Note: Gender-neutral reader, and no descriptors are used. So Casual!Lander got me thinking about secret identity!Homelander again. Do not interact if you're under 18, terf or radfem, or post thinspo/ED content.

Word count: 1.2k

Warnings: Hurt/comfort. Some emotional manipulation, but this is on the fluffier side of things I've written.

Homelander hadn’t expected the blood on his civilian clothes to be much of a problem. It was late, he reported the incident to Vought and would be up a few points when the story hit the news in the morning. Typically, he returned to the Tower when something like this happened, but instead, he was drawn to the apartment he’d been set up with as part of his undercover identity.

A secret identity was exciting at first, a brand new challenge for him. Except he didn’t entirely get it. Wasn’t the point of everything he’d been through so that he could be Homelander? The best of the best, America’s savior? Not some guy named John living in a crappy apartment downtown. But Edgar wanted it, and so it was done.

The apartment itself didn’t feel like home. The pictures on the wall, knick-knacks on the bookshelves, they weren’t his. But the man he was pretending to be had a dizzying backstory that he found difficult to keep track of at first, and then irrationally jealous of once he got the hang of spitting out anecdotes about family barbecues and youth basketball leagues. Stuff everyone else got except for him, apparently, because they were always met with mind-numbingly boring stories of other people’s mirrored experiences that he had to “Oh?” and “Wow!” through like he actually cared.

“John!” You called out from down the hall as he approached, laundry basket in your arms.

He smiled. A real one. At least in all of this, he met you.

“Hey neighbor!” he greeted cheerfully, as if it were bright and early and not nearly midnight.

“What are you—” Your face twisted as he approached. Your heart thumped almost deafeningly. “Oh my god, what happened?”

“What?”

“John, you’re bleeding. Let me take you to the emergency room.”

“That’s not necessary. I–I don’t like doctors,” he said, the statement not feeling as much like a lie as he thought. “Most of it isn’t even mine.”

“I have a first aid kit in my bathroom. At least let me clean you up a little?”

“Alright,” he reluctantly agreed.

You practically kicked open the door to your place, throwing your laundry basket aside and making a beeline for the bathroom like his life depended on it. If he were anyone else, it probably would have. He caught his warped reflection in your stainless steel refrigerator and cringed a bit. It did look pretty bad.

He inexplicably tensed upon seeing you return with the first aid kit, your brows knit together in worry. 

“Sit, please,” you urged as you laid out the contents of the kit on your kitchen table. “Oh John, what happened?”

“You know me, I always gotta get the story,” he said, his cover as a crime reporter not having failed him yet.

Your eyes watered as you looked at him. “One of these days you’re gonna get yourself killed.”

“What I’m doing helps people. It saves lives. That’s worth it to me.”

You picked up a cotton ball soaked in peroxide. “Let me know if it hurts, okay?”

He hesitated. That kind of thing had never been up to him. It either hurt or it didn’t, and if it didn’t hurt, they’d find out how to make it so it did. 

“Okay,” he said, tense as your hand approached his face.

Even thinking about the doctors he grew up with made an ugly pit settle heavy in his stomach. But you weren’t a doctor. You were you, and it was cute how you played nurse. Tended to his wounds like they were real, like the blood was his. Did you notice how quickly they disappeared beneath your cotton-padded touch, leaving no trace of cut or bruise behind?

“It looks a lot worse than it is, don’t worry,” you assured him.

“That’s good.”

He had plenty of practice sitting patiently while being poked and prodded, but never with the unnecessary care you used. 

He wanted to tell you. But then it’d defeat the purpose of a secret identity. Besides, just outright telling you wouldn’t be the grand, romantic gesture he pictured. 

Late at night. You. Alone in the city for god knows what reason even though you know better. He’s told you enough that you should know better. It wouldn’t matter. Because he’d be there. The Homelander swooping in to save you from some thug on the street. It’d be then that you’d see him for who he really was, who he was made to be instead of the pitiful facade you were presently tending to. So taken by the act, by him, your hero, you’d melt in his arms and let him take you away from the hovel of an apartment building you two shared and into bliss.

A shiver ran down his spine at the thought.

“I’m sorry,” you cooed, dabbing just above his eyebrow with a cotton ball. “I’m almost done.”

Sorry? Oh. You thought you hurt him. “I told you, I can take it.”

“I still feel bad,” you said. “Did you go to the police?”

“No, you know I usually don’t bother with that. Interferes with my own investigations,” he said.

You pursed your lips. You didn’t quite believe him, or were at least frustrated with his lack of personal safety. Worrying you wasn’t something he wanted to be in the habit of, but you poured out attention and care for him in such a way he could feel himself itching for more. It’d been like that since he first met you, the only kind and welcoming person in the damn building. Perhaps that was why he kept up with his secret identity for so much longer than he wanted to, his attachment to you, to this fake life he led with you in it.

But he could just as easily make a new one, a better one for the both of you once you knew the truth. 

“You made out alright, John,” you said, glancing over his face. “Really well, actually. It doesn’t even look like anything happened.”

“I’m tougher than I look,” he joked, hoping to dissipate some of your suspicion.

He heard you swallow roughly.

“Is something wrong?” he asked.

You reached out, caressing his cheek. “I just worry about you, that’s all.”

“You don’t have to.”

“I can’t help it.”

Silence fell between the two of you for a few moments, and you began to pull your hand away from his face until he caught your wrist and spoke your name softly.

“I have something to tell you.”

“What is it?” you asked.

He hesitated a moment. I’m The Homelander. Instead, he pulled you closer, his gaze falling to your lips before kissing you.

You kissed him back softly, with an otherwise foreign tenderness that made him especially conscious of how he held you. His physical control was better, almost perfect. No more accidental bone breaking or spine snapping. He wouldn’t be The Homelander if he couldn’t control himself. 

But it was hard, with how deeply he felt for you, how much his emotions threatened to overtake years of practice and conditioning to manage his sheer strength. The Homelander didn’t have any weaknesses—save for seeing through zinc—but he was certain none of the scientists who poked and prodded him for years on end would have ever bet on you.