#Fintech company

[ezulix]

How Aeps is Empowering Fintech Startup in India?

Fintech is a compound word of financial and technology. This is a process or we can say innovative technology that make financial system very easy, fast and secure.

Check Out: Aeps Empowering Fintech Startup in 2024

So If you are thinking to be contribute in this fintech boom by starting your own b2b fintech business, this is for you. Check out how you can setup your own fintech start by leveraging Aeps software.

[isabellaseraphinabloger]

Fintech Software Development Transforming Financial Services

Fintech software development involves creating sophisticated applications, platforms, and systems designed to enhance and automate financial services. This discipline combines financial expertise with technological innovation to deliver solutions that meet the diverse needs of businesses and consumers. The primary aim of fintech software development is to improve the efficiency, accessibility, and security of financial services, revolutionizing the way individuals and companies manage their finances.

Core Aspects of Fintech Software Development

Utilization of Cutting-Edge Technologies

Fintech leverages various technologies to introduce new financial products and services. Key technologies include blockchain, artificial intelligence (AI), machine learning (ML), big data analytics, and cloud computing. Each of these plays a crucial role in developing secure, efficient, and user-friendly financial solutions.

Development of Financial Applications

Developing fintech applications involves designing, coding, testing, and deploying software tailored to specific financial services. This includes mobile banking apps, payment gateways, robo-advisors, and investment platforms. The development process must comply with rigorous regulatory standards to ensure security and legality.

Emphasis on Security and Compliance

Security is paramount in fintech software development due to the sensitivity of financial data. Developers use robust encryption methods, secure authentication protocols, and continuous monitoring systems to protect against cyber threats. Compliance with financial regulations like GDPR, PSD2, and AML is essential to maintain trust and legal compliance.

Benefits of Fintech Software Development

Enhanced Efficiency

Fintech solutions streamline financial processes, reducing manual intervention and minimizing errors. Automating tasks such as transaction processing, account management, and customer support results in faster and more efficient services.

Better Accessibility

Through mobile technology and the internet, fintech software makes financial services more accessible to a wider audience, including underbanked populations who can now access banking services via their smartphones.

Improved Security

Advanced security features like biometric authentication, blockchain, and end-to-end encryption ensure financial transactions and data are protected from unauthorized access and fraud.

Cost Savings

Automation and efficiency in fintech solutions can lead to significant cost savings for businesses. Lower operational costs and reduced need for physical infrastructure translate to better profit margins.

Examples of Fintech Solutions

Mobile Banking Apps

These apps allow users to perform banking tasks like checking balances, transferring funds, paying bills, and depositing checks remotely.

Payment Gateways

Payment gateways enable secure and efficient online payment processing for e-commerce businesses, supporting various payment methods including credit cards, digital wallets, and cryptocurrencies.

Robo-Advisors

Robo-advisors provide algorithm-driven financial planning services with minimal human intervention, offering investment advice based on users' financial goals and risk tolerance.

Blockchain Solutions

Blockchain technology facilitates secure, transparent, and tamper-proof financial transactions. It's widely used in cryptocurrency exchanges, smart contracts, and cross-border payments.

Conclusion

Fintech software development is revolutionizing the financial industry by offering innovative, efficient, and secure solutions. As technology continues to advance, the scope and impact of fintech will expand, creating new opportunities for businesses and consumers alike. By integrating advanced technologies and adhering to strict security and compliance standards, fintech developers are building a more accessible and robust financial ecosystem.

[tntra]

The Rise of Biometric Technology in FinTech: Insights from The Middle East

Explore the burgeoning integration of biometric technology within FinTech, with a focus on developments in the Middle East. Discover how advancements in biometrics are reshaping financial services, enhancing security, and revolutionizing user authentication methods. Gain insights into the Middle Eastern landscape and the role of biometrics in driving innovation and convenience in financial transactions.

[rohroy]

ATMs & CRMs – Unveiling Their Benefits in India’s Evolving Payment Landscape | AGS India

Both ATMs and CRMs facilitate various banking transactions, CRMs offer the additional functionality of cash recycling, making them more advanced and sophisticated machines.

[niyogin]

Fintech company fueling India’s economy

Especially fueled by the government’s impetus towards financial inclusion of the marginalized societies, lot of buzz and momentum got created around this digital disruption leveraging the rapid advancements in computing and network infrastructure, FinTech company has seen huge developments in the last couple of decades, impacting industries across sectors as well as the common man in multiple ways. Building a new age financial infrastructure in a country with such linguistic and demographic diversity is a challenging task.

[seasiainfotechusa]

Revolutionize Finance: Tailored Fintech Software Development for Startups and Enterprises

Fintech software development services a great revolution in finance enterprise to empower your business with advanced and innovative solutions. Our Fintech software development company holds strong expertise in both finance and technology industries, delivering exceptional Fintech solutions.

[devikasmarketing]

https://firstriteitservices.com/industries/fintech

[cymetrixsoftware]

Transforming Fintech with Salesforce Consulting

Learn how Cymetrix Software, a leading Salesforce Consultant in the United Kingdom, empowered a prominent FinTech company! Here are just a few of the incredible results our client experienced: 1. A Self Servicing portal for clients 2. Faster processing of loans 3. Integration with major financial institutions 4. Reconciliation and reports 5. Cross Selling and Upselling of products To learn more, we suggest you check out the full case study.

[nationsbenefitsindia]

Telangana State Formation Day 2023

On Telangana Formation Day, NationsBenefits India (NB Healthcare Technologies @nbhealthtech) celebrates unity, progress, and the remarkable journey of Telangana.

Proudly based in India's vibrant state, we honor Telangana's rich culture, heritage, and resilience. As a healthcare technology company, we are committed to empowering communities with innovative solutions and contributing to the state's healthcare ecosystem.

Wishing everyone a joyful Telangana Formation Day!

[opengrowth]

Fintech companies can help in uplifting financial inclusion by influencing the surviving financial ecosystem and technologies to make banking accessible, cost-effective, and simple for everyone. This will support millions of innovative but unbanked and underbanked Indians.

Previously, the government has done all the preparations for these Fintech companies to contribute in providing flexible and familiar banking with the benefits of Unified Payment Interface (UPI), Aadhaar, and open application programming interfaces (APIs).

Fintech companies are more cost-effective and innovative as compared to traditional banks. 

The Fintech industry is here for the upliftment of unprivileged, unbanked, and underbanked individuals. By providing easy and simple online modes of banking and payments, the Fintech industry is trying to provide comfort and other crucial services. They are here to make the economy cashless, credits accessible, and banking easy. The Role of Fintech in Accelerating Financial Inclusion is crucial for the growth of our economy. They are providing easy lending for protecting individuals from debt traps and giving them an opportunity to shine. Easy and instant verification facilities, Secure payment modes, and other cost-effective and innovative facilities are here to ensure speedy and safe growth.

Also read about  Importance of Digital Marketing In Pandemic

Rupeek is one of the companies which provide gold loans with minimum paperwork, this ensures that individuals in need get a loan effortlessly and on time. They keep an eye on the working of their employees to ensure security as they are dealing with a valuable asset, which is gold. They also need to win the trust of their customers so that they can comfortably accept the service.

We at OpenGrowth, are committed to keeping you updated with the best content on the latest trendy topics from any major field. Also, both your feedback and suggestions are valuable to us. Do share them in the comment section below.

[techjouney111]

Simplifying Website Design and Development: Your Ultimate Guide

Simplifying Website Design and Development: Your Ultimate Guide

In today's digital age, having a strong online presence is essential for businesses of all sizes. A well-designed and developed website not only enhances your brand image but also serves as a powerful marketing tool to attract and engage customers. In this comprehensive guide, we'll explore everything you need to know about website design and development, including services, companies, and agencies in the USA and Canada.

Understanding Website Design and Development

Website design and development encompass the process of creating and building a website from scratch or redesigning an existing one. It involves various elements such as layout design, user interface (UI) and user experience (UX) design, coding, content creation, and optimization for search engines.

Website Design and Development Services

Professional website design and development services cater to the diverse needs of businesses seeking to establish or enhance their online presence. These services typically include:

Custom Website Design: Tailored design solutions to reflect your brand identity and meet specific business objectives.

Responsive Web Development: Building websites that adapt seamlessly to different devices and screen sizes for optimal user experience.

E-commerce Development: Creating online stores with secure payment gateways, product catalogs, and shopping cart functionality.

Content Management Systems (CMS): Integration of user-friendly CMS platforms like WordPress, Joomla, or Drupal for easy website management.

Search Engine Optimization (SEO): Implementing strategies to improve website visibility and rankings on search engine results pages (SERPs).

Website Maintenance and Support: Ongoing support, updates, and maintenance services to ensure website performance and security.

Website Design and Development Companies and Agencies

In the USA and Canada, numerous companies and agencies specialize in website design and development. These firms offer expertise in creating high-quality websites tailored to clients' unique needs and preferences. Some key characteristics to look for in a reputable website design and development company or agency include:

Experience and Expertise: Choose a company with a proven track record of delivering successful projects across various industries.

Portfolio: Review their portfolio of past work to gauge the quality and diversity of their designs and developments.

Client Reviews and Testimonials: Read reviews and testimonials from previous clients to assess their satisfaction and experiences.

Communication and Collaboration: Look for a company that emphasizes clear communication and collaboration throughout the project lifecycle.

Affordability and Value: Consider companies that offer competitive pricing without compromising on quality and value-added services.

Website Design and Development Companies in the USA and Canada

In the USA, reputable website design and development companies include:

ABC Web Solutions: A leading web development firm specializing in custom website design, e-commerce solutions, and digital marketing services.

XYZ Creative Agency: Known for innovative web design, responsive development, and SEO optimization strategies tailored to clients' specific needs.

123 Digital Studio: Providing comprehensive website design and development services, including UI/UX design, CMS integration, and ongoing support.

In Canada, notable website design and development companies include:

Maple Leaf Web Design: Offering professional website design, e-commerce development, and SEO services for businesses across Canada.

Great White North Digital: Specializing in responsive web design, custom development, and online marketing solutions to help Canadian businesses thrive online.

True North Web Solutions: A full-service web agency providing creative design, robust development, and strategic digital solutions tailored to clients' goals.

Conclusion

Investing in professional website design and development is crucial for businesses looking to establish a strong online presence and attract customers. By understanding the services offered and choosing reputable companies or agencies, you can create a visually appealing, functional, and user-friendly website that drives business growth and success.

Whether you're based in the USA or Canada, there are numerous options available to help you achieve your website design and development goals. Take the time to research, compare, and select the right partner to bring your vision to life and propel your business forward in the digital landscape.

[isabellaseraphinabloger]

A Beginner's Guide: How to Start a Fintech Company

In the dynamic landscape of modern finance, establishing a fintech company can be both an exhilarating and challenging endeavor. As technology continues to revolutionize the financial sector, the opportunities for innovation are boundless. If you're eager to dive into the world of fintech entrepreneurship, you've come to the right place. In this comprehensive guide, we'll walk you through the fundamental steps to kickstart your journey towards launching a successful fintech startup.

Identify Your Niche:

Before delving into the intricacies of building your fintech venture, it's crucial to pinpoint your niche market. Conduct thorough market research to identify gaps or pain points in the financial industry that your startup can address. Whether it's streamlining payments, enhancing lending processes, or revolutionizing personal finance management, choose a niche where you can offer unique value.

Develop a Solid Business Plan: 

A well-crafted business plan serves as the roadmap for your fintech startup. Outline your company's mission, target market, revenue model, competitive analysis, and marketing strategy. Investors and stakeholders will rely on your business plan to assess the viability and potential of your venture. Ensure that your plan is not only comprehensive but also adaptable to evolving market trends.

Embrace Cutting-Edge Technology:

At the core of every successful fintech startup lies innovative technology. Whether it's blockchain, artificial intelligence, or machine learning, integrating advanced technologies can empower your company to deliver transformative solutions. Collaborate with skilled developers and tech experts to build robust platforms that offer seamless user experiences and robust security measures.

Navigate Regulatory Compliance:

The financial industry is heavily regulated to safeguard consumer interests and maintain market stability. As a fintech entrepreneur, you must navigate complex regulatory frameworks and ensure compliance with relevant laws and regulations. Familiarize yourself with data protection laws, financial licensing requirements, and anti-money laundering regulations to avoid legal pitfalls down the road.

Forge Strategic Partnerships:

In the competitive landscape of fintech, strategic partnerships can be instrumental in accelerating your startup's growth. Collaborate with financial institutions, technology providers, and industry experts to leverage their expertise, resources, and networks. Strategic alliances can open doors to new markets, enhance product offerings, and foster innovation through knowledge sharing.

Focus on User-Centric Design:

In the digital age, user experience reigns supreme. Prioritize user-centric design principles to create intuitive and engaging fintech solutions. Conduct user testing, gather feedback, and iterate on your product design to ensure that it resonates with your target audience. By placing the needs and preferences of users at the forefront, you can cultivate a loyal customer base and drive long-term success.

Secure Funding:

Securing adequate funding is essential for fueling the growth and scalability of your fintech startup. Explore various funding options, including venture capital, angel investors, crowdfunding, and government grants. Prepare a compelling pitch deck that highlights your unique value proposition, market opportunity, and growth potential. Demonstrate a clear path to profitability and sustainable growth to attract investors.

Stay Agile and Adapt:

The fintech landscape is constantly evolving, driven by technological advancements, regulatory changes, and shifting consumer behaviors. To thrive in this fast-paced environment, embrace agility and adaptability as core principles of your startup culture. Stay attuned to market trends, monitor competitor movements, and iterate on your strategies to remain competitive and relevant.

Build Trust and Credibility:

Trust is paramount in the financial industry, and establishing credibility is essential for gaining the trust of customers, investors, and regulatory authorities. Uphold the highest standards of transparency, security, and ethical conduct in all your interactions. Invest in robust cybersecurity measures to safeguard sensitive customer data and foster trust in your brand.

Measure and Optimize Performance:

Continuously monitor key performance indicators (KPIs) to track the success and impact of your fintech startup. Analyze user engagement, conversion rates, customer retention, and financial metrics to identify areas for improvement and optimization. Leverage data analytics tools to gain actionable insights and make informed decisions that drive growth and profitability.

By following these steps and embracing innovation, determination, and strategic planning, you can embark on a rewarding journey to launch your fintech startup. Remember, success in the fintech industry requires perseverance, agility, and a relentless focus on delivering value to customers. So, roll up your sleeves, seize the opportunity, and chart a course towards building the next disruptive fintech solution.

[pilawturkey]

Fintech Consultancy in Turkey

FinTech consultancy paves the way for a progressive change in terms of banking, technology and digitalization. An efficient FinTech consultancy will provide the compliance of FinTech-led engagements with national and international law-centric standards and rules. That will directly increase legalized integration of FinTech ecosystem into daily banking.

What is the meaning of FinTech?

The term “FinTech” describes emerging electronic payment methodologies based on the automation and facilitation of payment systems. The word FinTech contains a broad form of money transfer models such as electronic money institutions, payment institutions, digital banks, online insurance agencies, and crowdfunding platforms. The term of “Financial Technology (FinTech)” is used to refer to integration of technology into the exchange of goods and services. FinTech, dedicated to the development of faster and better delivery of financial services, is very different in many ways from traditional financial services.

What is the main objective of Turkish FinTech ecosystem?

The main objective of FinTech ecosystem is to facilitate and accelerate shopping and trade. There are several advantages of alternative virtual payment methods. There is a growing agreement that FinTech will play a substantial role in the payment ecosystems across the world. By virtue of those benefits, as of February 2023, 739 FinTech-led companies have been formed in Turkey according to recent studies by the Presidency of Republic of Turkey as a part of Turkish FinTech ecosystems. That displays the growing impact of FinTech Turkey.

What are main challenges of Turkish FinTech ecosystem?

The usage of FinTech presents a broad range of challenges especially where it touches on the use of crypto-currencies such as bitcoin.  The invention of digital money and digital payment services platforms have newly caused severe problems in capital markets.

Data privacy and the protection of personal information has been a matter of concern in the field of FinTech intellectual property. Data privacy implies the right to make any decision on when, how and to what extent personal and|private information can be communicated to outsiders. Generally speaking, the collection, processing, the supervision, and protection of the confidentiality of personal data are guaranteed by domestic legislation across jurisdictions. The right to data privacy is recognized to cover a broad range of rights including the right to access to their data, a right to portability, a right to be forgotten, and a right to share or not.

For more discussion about data privacy take a look at our article on the Right to Data Privacy and Respect for Private Life

FinTech ecosystem is particularly used for banking and FinTech restructuring services. For more discussion for banking and finance, take a look at our article on Banking and Finance Law in Turkey

What is the most recent developments for the 2024 Turkish crypto business environment?

Regulatory ecosystem has been improved step by step by Turkish policy and law makers. Such revisions will pave the way for adaptation of Turkish legal and operational structure with blockchain. In this context, it is notable that the digital participation banking system is accepted by Turkish lawmakers in Turkey.

As a second step, the recognition of digital wallets was completed through new regulation of the Central Bank of the Republic of Türkiye. In this way, a Digital Wallet Era in Turkey was started in Turkey.

As a third step, we should take into account new facilitating step for Capital Markets system. Indeed,  the 2024 New Electronic Submission System for Turkish Capital Markets was instituted by the Capital Markets Board of Türkiye.

It is critical to note that Turkey accepted its commitment of the full compliance of the emerging capital markets system in line with the Financial Task Force   benchmarks dedicated to the prevention of money laundering and terrorist financing. In line with the FATH principles, as a fourth step, the Law Numbered 7518 on Amendments to the Capital Markets Law Numbered 6362 has been enacted. The Law Numbered 7518 is named as Crypto Law of Turkey and entered into force following its publication in the Official Gazette dated July 2, 2024.

Take a look at our up-to-date article on the 2024 FATF Decision on Turkey

Turkish Capital Markets Board is granted a wide margin of appreciation to govern newly-born blockchain system in Turkey. In this context, fiftly, the first decision on the 2024 Announcement for the Rejected Crypto Asset Platforms was delivered by the Board dated 23 August 2024.

Last but not least, the Resolution by Turkish Capital Markets dated 19 September 2024 was published particularly in relation to the legal status of NFTs and P2Ps in Turkey. The Resolution in question explains the meaning of Non-Fungible Tokens [NFTs] [nitelikli fikri tapu in Turkish] as “crypto assets that will be used to record the representation and ownership of digital assets, a non-replicable and unique nature”. When it comes to Peer to Peer [P2P] [eşler arası in Turkish], it is used to refer to digital marketplaces allowing the buying, selling and exchanging of crypto assets directly between direct|main users.The same Resolution also identifies the standards for the accounts to be opened in the name of customers under Article 35/C. Any account to be opened in the name of customers cannot be used for purposes other than their intended purpose. Additionally, customer cash cannot be received by the platforms, cannot be delivered to the customer by hand and cannot be stored in any way with the platforms.

Which authorities are competent for Turkish FinTech ecosystem?  

The Banking Regulation and Supervision Agency is granted an authority to ensure the compliance of the banking activities in line with the Banking Law and other applicable regulations. According to Article 93 of the Banking Law, the Agency is granted certain powers and duties for the implementation of the Banking Law.

Secondly, the Turkish Revenue Administration carries out certain duties dedicated to regulating payment systems.

Thirdly, the Personal Data Protection Authority, engaging in the protection of personal data processing in line with internationally recognized human rights standards.

Besides, the Payment and Electronic Money Institutions Association carries out a broad range of duties in Turkey under Article 1 of the Law Numbered 6493.

With regard to the design and implementation of FinTech norms applicable in Turkey, take a look at our article on FinTech Guide in Turkey.

What is the role of FinTech consultancy services?

Innovative approach needs to be improved in order to handle current legal challenges regarding FinTech. FinTech consulting firms must be good at producing FinTech legal guidance.

Pi Legal Consultancy provides comprehensive guidance to global digital leaders, companies, business owners and consumers for particularly risky sides of Turkish FinTech ecosystem. Our FinTech legal and business consultants focus on understanding and using specialized software instruments through computers and smartphones.

Our FinTech consultancy service assists our clients particularly in the following areas of expertise:

Electronic money (e-money) and cryptocurrencies, digital foreign exchange platforms,

Digital (participation) banking, electronic payment or loan services,

Data protection and privacy, information security,

The prevention of money laundering,

The prevention of cybercrimes,

Electronic commerce and online shopping,

The protection of the right to copyright and intellectual property.

[rohroy]

Prepaid Cards – Empowering Secure Transactions in India’s Digital Payment Landscape | AGS India

Prepaid card market in India is projected to witness a CAGR of 31.5% during 2021-2025, reaching USD 89.8 billion by 2025, up from USD 30 billion in 2020.

[mostafizux24]

Crypto trading mobile app

Designing a Crypto Trading Mobile App involves a balance of usability, security, and aesthetic appeal, tailored to meet the needs of a fast-paced, data-driven audience. Below is an overview of key components and considerations to craft a seamless and user-centric experience for crypto traders.

Key Elements of a Crypto Trading Mobile App Design

1. Intuitive Onboarding

First Impressions: The onboarding process should be simple, guiding users smoothly from downloading the app to making their first trade.

Account Creation: Offer multiple sign-up options (email, phone number, Google/Apple login) and include KYC (Know Your Customer) verification seamlessly.

Interactive Tutorials: For new traders, provide interactive walkthroughs to explain key features like trading pairs, order placement, and wallet setup.

2. Dashboard & Home Screen

Clean Layout: Display an overview of the user's portfolio, including current balances, market trends, and quick access to popular trading pairs.

Market Overview: Real-time market data should be clearly visible. Include options for users to view coin performance, historical charts, and news snippets.

Customization: Let users customize their dashboard by adding favorite assets or widgets like price alerts, trading volumes, and news feeds.

3. Trading Interface

Simple vs. Advanced Modes: Provide two versions of the trading interface. A simple mode for beginners with basic buy/sell options, and an advanced mode with tools like limit orders, stop losses, and technical indicators.

Charting Tools: Integrate interactive, real-time charts powered by TradingView or similar APIs, allowing users to analyze market movements with tools like candlestick patterns, RSI, and moving averages.

Order Placement: Streamline the process of placing market, limit, and stop orders. Use clear buttons and a concise form layout to minimize errors.

Real-Time Data: Update market prices, balances, and order statuses in real-time. Include a status bar that shows successful or pending trades.

4. Wallet & Portfolio Management

Asset Overview: Provide an easy-to-read portfolio page where users can view all their holdings, including balances, performance (gains/losses), and allocation percentages.

Multi-Currency Support: Display a comprehensive list of supported cryptocurrencies. Enable users to transfer between wallets, send/receive assets, and generate QR codes for transactions.

Transaction History: Offer a detailed transaction history, including dates, amounts, and transaction IDs for transparency and record-keeping.

5. Security Features

Biometric Authentication: Use fingerprint, facial recognition, or PIN codes for secure logins and transaction confirmations.

Two-Factor Authentication (2FA): Strong security protocols like 2FA with Google Authenticator or SMS verification should be mandatory for withdrawals and sensitive actions.

Push Notifications for Security Alerts: Keep users informed about logins from new devices, suspicious activities, or price movements via push notifications.

6. User-Friendly Navigation

Bottom Navigation Bar: Include key sections like Home, Markets, Wallet, Trade, and Settings. The icons should be simple, recognizable, and easily accessible with one hand.

Search Bar: A prominent search feature to quickly locate specific coins, trading pairs, or help topics.

7. Analytics & Insights

Market Trends: Display comprehensive analytics including top gainers, losers, and market sentiment indicators.

Push Alerts for Price Movements: Offer customizable price alert notifications to help users react quickly to market changes.

Educational Content: Include sections with tips on technical analysis, crypto market basics, or new coin listings.

8. Social and Community Features

Live Chat: Provide a feature for users to chat with customer support or engage with other traders in a community setting.

News Feed: Integrate crypto news from trusted sources to keep users updated with the latest market-moving events.

9. Light and Dark Mode

Themes: Offer both light and dark mode to cater to users who trade at different times of day. The dark mode is especially important for night traders to reduce eye strain.

10. Settings and Customization

Personalization Options: Allow users to choose preferred currencies, set trading limits, and configure alerts based on their personal preferences.

Language and Regional Settings: Provide multilingual support and regional settings for global users.

Visual Design Considerations

Modern, Minimalist Design: A clean, minimal UI is essential for avoiding clutter, especially when dealing with complex data like market trends and charts.

Color Scheme: Use a professional color palette with accents for call-to-action buttons. Green and red are typically used for indicating gains and losses, respectively.

Animations & Micro-interactions: Subtle animations can enhance the experience by providing feedback on button presses or transitions between screens. However, keep these minimal to avoid slowing down performance.

Conclusion

Designing a crypto trading mobile app requires focusing on accessibility, performance, and security. By blending these elements with a modern, intuitive interface and robust features, your app can empower users to navigate the fast-paced world of crypto trading with confidence and ease.