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[jesncin]

A Failure of Asian Lois Lane: Pt 2: My Adventures with Superman, an honest discussion

If I had to pinpoint the fundamental problem with My Adventures with Superman's depiction of Asian Lois Lane it's in their attempt to subvert the classic two person love triangle: Lois loves Superman but is indifferent to Clark Kent. In MAWS, Lois insta-crushes on Clark Kent and hates Superman. In the show's attempt to make sense of this dynamic, Lois' Asian identity becomes at odds with a story meant to touch on xenophobia and immigrant themes.

Let's have an honest discussion about a show that made fandom cheer as an Asian character removed the one thing that made her most visibly Asian.

Disclaimer: While I am of East Asian descent, I am not Korean. I'll be discussing general Asian diasporic experiences but the specifics of Korean culture are outside of my knowledge (as usual I can't and don't speak for every Asian person ever, I am 1 opinion). Secondly, I'll be pulling from my personal experiences every now and then particularly pertaining to being a butch Asian person watching this show. It'll be a mix of formal analysis and personal anecdotes. Thirdly, this isn't an exhaustive analysis of MAWS Lois' character. We'll be sticking to what I consider is relevant to themes of Asian identity and immigration. Lastly once more, I do not believe the MAWS crew had malicious intent in any (of what I consider) poor writing decisions. We're here to analyze and challenge these writing decisions.

Please read Pt 1 of Asian Lois analysis that covers the comics, as it provides the groundwork for the ideas expanded on in this essay.

We need to talk about Lois' design. In the follow up to MAWS' release, people have been speculating on Lois' ethnicity. CBR writes that the show has "some fans believing that she's at least part Asian" and other articles have the show crew confirm Lois Korean heritage via her hanbok outfit in episode 4. The existence of these articles, my own anecdotal experience of streaming MAWS with Asian friends, and comments I receive from people asserting Lois' Asian identity was never explored in the show ("you'd only know she was Asian if you searched up articles about it"), tells me we have a case of an ambiguously designed Asian woman. Tangentially many people had no idea Livewire, the white haired and blue eyed woman, was meant to be South Asian.

There's a lot to be said about art styles that don't properly stylize ethnic features, but for the purposes of our analysis that means the writing has to deliver the heavy lifting where the design fails. This is the opposite case of American Alien: a comic that relied on the art to portray Asian Lois.

Let's start at episode 3. In it, Lois finally manages to conduct a private interview with the elusive Superman. When she asks where Superman comes from, how his powers work, etc- Superman comes up empty. In this version, Superman can't talk to his Kryptonian father (Jor-El)'s hologram because of a language barrier, so he knows very little about his alien heritage. He leaves Lois, assuring her he's here to help the people of Metropolis. When Clark Kent congratulates her for interviewing Superman, Lois rebuffs him. "Oh, he's [Superman's] a liar." smirking as she says it. This is the start of the Lois Hates Superman For Being a Liar arc.

I'd like you to consider the optics of an Asian American woman interviewing an alien immigrant who honestly told her he doesn't know where he comes from and is still figuring out who he is, only for her to think he's lying. Because she didn't get the answers she wanted. I can't help but think about my own experiences, where I was asked "but where do you really come from?" or "okay but what's your real name?" I think of my Asian American peers who would honestly say they're from Texas or Atlanta and get a vindictive "you're lying" as a response. People want to hear you're from China. They want their biases confirmed. I think about how I honestly can't tell you where my elders hailed from, because of cultural genocide and language barriers. This scene makes me uncomfortable, but let's press on.

Episode 4 is where Lois is most visibly Korean. In this episode the trio of Lois, Clark, and Jimmy are tasked with interviewing rich techbro Prof. Ivo of Amazo tech at an investor event. It's a prom episode. Lois wears a "hanbok inspired gala outfit" designed by Dou Hong and Jane Bak in a deliberate move to showcase Lois' Korean heritage. Bak comments "I remember feeling strongly about wanting to inject some aspect of her Korean heritage without disrupting her characteristic as a spunky and resourceful intern/reporter." while the wording poorly implies that Korean heritage is at odds with Lois' spunky personality- I do want to challenge a couple of the decisions that went into this design.

I want to acknowledge as an Asian butch that there are many ways to sport traditional garments and it's okay to mix and match to figure out what reclaiming culture (and your comfort) mean to you. However we're talking about the opportunity to showcase culture in an episode of a fictional animated show. I also encourage cultural gender expression that thinks outside of western white people's idea of gender (in both fiction and real life).

Whenever artists try to do a non-conforming spin on a cultural outfit, I always have to ask: "what standard of masculinity are we basing this on?" It's clear that MAWS is pushing for a "tomboy" Lois, and this gala outfit is an extension of that. But what's the standards of masculinity in a Korean lens? Men wear hanbok too, so why can't Lois imitate how Korean men wear hanbok, by traditionally accompanying her look with baji (baggy and loose pants)? This design notably has tight pants that hug the form, instead. I know the hanbok look has been modernized in and out of Korea in many ways, but in a show where you have the opportunity to showcase cultural non-conformity, I feel more thought should be put into the outfit outside of a potentially western lens- or the idea that cultural heritage of any sort "disrupts" a character's personality.

Now that we've discussed the design of the outfit, let's look into the narrative role it plays in episode 4. While we can celebrate cultural representation in media, I consider it important to ask "what is this media's relationship with the cultures it represents?" and the answer for Lois' hanbok in this episode is: nothing! It's an aesthetic acknowledgement of culture. "Hanbok" or "Korea" are not terms explicitly mentioned in the show. When Prof Ivo offers beautiful women as compensation for Clark to keep quiet about his company's corruption, Ivo looks over to Lois- who spills food on her clothes, and remarks that she's unclassy. She's not judged for wearing othering cultural clothes- which would have tied nicely into Clark choosing to be silent on issues of Ivo displacing a neighborhood, making Clark realize his complacency actively hurts marginalized people. Despite wearing cultural outfits being a political statement in America, nobody reacts to it. It's clear what the actual goal of this scene is: Clark looks cool for defending his "tomboy" crush.

In a scene blatantly made for fanservice, Lois offers to sew up Clark's ripped tuxedo by undressing her hanbok so she can reach her little sewing kit. Lois never wears her hanbok again afterwards. This scene haunts me. It's a scene that tells you that fanservice is more important than cultural representation. It's a scene meant to set up that Clark gives his tuxedo to Lois later on for warmth. Lois removing her hanbok is meant for not one, but two fanservice scenes.

Lois talks to Clark at the stairwell. She opens up about her estranged relationship with her father, how her mom has passed away, and how she's been an intern at the Daily Planet for a year with no sign of being hired. This makes the narrative decision for Lois to lose her hanbok far more tragic. Lois being a diasporic child with so few familial ties to her culture would mean garments like her hanbok would hold a lot of sentimental value! It's hard enough finding a cultural outfit that fits with your butchess (many of my cultural outfits are hand made to fit my form and gender expression), and yet Lois unceremoniously loses her hanbok. You would think in Lois opening up about being distant from her parents that Clark would be able to culturally relate with the distance he has with his Kryptonian parents. But the narrative opportunity to link their immigrant experiences is not taken, because the show simply doesn't recognize the parallel between the two.

Instead MAWS pushes for the Lois Thinks Superman is A Liar thing again. A far less narratively substantial and fundamentally flawed arc. This episode starts with Lois calling Superman a liar and has Lois ranting about him "dodging her questions" (remember, he was honest with her about not knowing his heritage) thereby rendering her interview unpublishable. She resorts to conspiracy tabloids giddily provided by Jimmy for information. She rather cruelly says "nobody normal believes in aliens". We are uncomfortably seeing the build up of Lois being allegorically xenophobic towards alien immigrants- a Lois on a quest to out an alien before he's ready. This is their justification for flipping the love triangle. Lois loves cuteboy Clark from work, and hates Superman for not confirming her biases that would help her publish an interview that would promote her at work. What a love story.

To wrap this episode up: Prof Ivo ends up challenging Superman to a fight so he can flex his Parasite suit to investors, only for it to backfire, destroy his reputation, and greatly damage the Amazo building (remember this it'll come back later). The episode ends with Lois discovering Superman is Clark Kent. Anecdotally, I was so frustrated with the treatment of Lois' hanbok in this episode, that I went online to search if anyone else felt similarly. All I was met with was fandom thirsting over the stairwell scene where Clark and Lois were undressing. Consider the optics of an Asian character who removed the most visible signifier of her heritage (the outfit far more culturally specific where her character design was racially ambiguous) and how people cheered because that meant they could see her in her undergarments. They can happily thirst over the body they desired now that the othering cultural garment was out of the way. It's just clothes after all. Diversity clothes. This show continues to be very uncomfortable, and a little too real.

In episode 5 Lois is passive aggressive to Clark and Superman, trying to get Clark to admit he's Superman and vice versa. She eventually confronts Clark by jumping off the roof of the Daily Planet, causing Clark to fly down and save her. She proclaims she doesn't want to be friends with him anymore for "lying" to her. This episode caused a huge ruckus online as people were divisive over Lois' actions. Some defended Lois, saying that "women should be messy" and "it's not Lois Lane if she doesn't do something crazy for journalism!". Ignoring that opinion's very flandarized view of Lois' character for a second, let's thoroughly discuss how this relates to themes of immigration and Asian identity.

By this episode, Lois had known Clark for 5 days. In that time she's entitled and angry to the point of friend-breaking-up with him because he wouldn't disclose his marginalized identity to her within less than a week. "A secret is another type of lie!" Lois says, regardless of her lying on sight to both Jimmy and Clark upon meeting them at work, and continued to lie in episode 3 (after promising not to in ep 1) about her intentions to interview Superman. Only Lois gets to lie in this relationship. The hypocrisy of her character is never recognized. Clark calls out Lois for having previously admitted to him that she wanted to dox Superman and "publish all his secrets. MY secrets!". Keep in mind that when Clark brings up Superman feeling uncomfortable about his secrets being published by Lois in episode 3, Lois' response was "yeah, but HE doesn't know that's my plan!". She explicitly admits that she would publish private information about Superman without his permission. But when she's confronted by Clark in episode 5 about that, her response is "I would never do that to you, I didn't know it was you until after the gala. How could you think that?" It's only through conflict of interest that Lois spares Superman of being doxed. He's supposed to magically know this. Extremely cool of Asian American Lois to be entitled to an alien immigrant's identity within four business days.

Episode 6 wraps up the Lois Hates Superman For Being A Liar arc, so let's quickly summarize what happens. Lois and Clark set aside their fight to find Jimmy in an abandoned scientific facility (he's being cared for by Mallah and the Brain). Jimmy admits (very smugly) to having known Clark was Superman all along because he kept breaking stuff. As the trio are chased by killer robots, they emotionally confront Clark for not trusting them with his alien secret- despite neither Lois or Jimmy creating a safe environment for Clark to come out to either of them (Jimmy outed Superman as an alien on his video channel). The moral of the story is Clark should have trusted his friends anyway, because lying is bad. Not once does the narrative hold Jimmy or Lois accountable.

We have Black Jimmy Olsen and Asian American Lois Lane being entitled to their white passing friend Clark Kent's marginalized alien identity. A joke is made at Jimmy's expense that he doesn't understand bigotry, and Lois clearly doesn't understand why an immigrant wouldn't be forthcoming about his identity to his hostile friends at work. This is how that arc ends.

I'd like to quickly compare this Lois Hates Superman For Being A Liar arc to my favorite scene in Superman Smashes the Klan. In this story, Superman debuts as a strongman superhero instead of an alien, suppressing his more othering powers to pass as human. He jumps instead of flying. Roberta, the Chinese American girl targeted by the Klan, calls Superman out for not using his full abilities to save people who could've gotten hurt. Yet, as she's calling him out, Roberta understands Superman's fear of not wanting to be othered. She sees the way her father dresses up to pass as an accomplished scientist, how he tells her mom to speak in English, how her brother makes racist jokes at their family's expense to fit in. She's not mad at Superman, she's mad at the world that would be scared of Superman if he flew.

"I wish it were okay for you to fly!" Roberta yells. This is a beautifully empathetic scene that shows a marginalized person frustrated at a systemic problem, instead of blaming the marginalized for being marginalized. It's the empathy and perspective we're missing from MAWS.

Episode 7 is a metatextual episode where MAWS addresses how their Lois isn't like the other Loises you've seen before. Lois and Jimmy are brought on to a team of alternate dimension Loises to find interdimensional troublemaker Mxy. In seeing the other more accomplished Loises in the multiverses, Lois ends up feeling inadequate about her self worth...in connection to being Superman's girlfriend, of course. Because Superman only loves Lois Lane after she wins a couple of Pulitzers, right?

I'm open to a version of Lois Lane that isn't as accomplished as she's historically known to be. I can like a Lois that's young and idealistic, like in Girl Taking Over. It's hard not to compare this episode to 2022's Everything Everywhere All At Once, another multiverse story about an Asian American woman who is the "greatest failure" version of all the parallel iterations of herself. But while that movie talks in depth about themes of generational trauma, expectations, and self potential within Asian immigrant families, MAWS uses the multiverse to say that while their Lois is less accomplished, she's still a good girlfriend to Superman! Why should I bother giving grace to a different take on Lois only to get such a superficial story out of it. This is metatextual-ly frustrating.

Why is it, the minute we get an adaptation of an Asian Lois in something as prominent as an animated show, we get "the worst Lois in the multiverse"? Lois is historically depicted as excelling in her field. She's an award winning journalist, jaded and mean from having to work her way to the top. She owns her sexuality, she's the experienced city girl. Instead of taking the opportunity to inform Lois' jadedness and excellence with her Asian American identity like in Girl Taking Over, instead we have an Asian Lois that's simply incompetent at her job. Why are we now adapting historically accomplished women into adorkable quirky screw ups? She went from being sexually confident to being insecure over sending a text to Clark. Is it more relateable to see an Asian woman that way? Is it too intimidating to see a butch Asian woman who excels at her job? Who's romantically confident? This is what MAWS would rather do than humanize her excellence or her failures.

Are you tired of an ambiguously designed Asian American woman reporter being xenophobic to Superman in MAWS? Well too bad because episode 8 introduces us to Vicki Vale, voiced by Andromeda Dunker (an Asian actress), with explicit notes in leaked concept art to design this character as "Indian American or Asian American" (as if those are mutually exclusive...) inspired off of real Asian reporter Connie Chung. Vicki wants to write a hit piece on Superman and interviews Prof Ivo's assistant, Alex, for a negative biased opinion on Superman (to Lois and Jimmy's dismay).

This episode is where it's abundantly clear the writers don't know how to talk about xenophobia. They'll make nods to xenophobic rhetoric, but they don't know what the rhetoric means. In response to Alex's derisive opinion on Superman destroying Amazo tower thereby bankrupting the company and putting "thousands out of work", Vicki responds "Superman wiped out good American jobs". This is a misplaced nod to Replacement Theory: the fear white people have over people of color, but particularly immigrants, coming to "their" country to "steal" jobs they're entitled to, ultimately becoming demographically replaced by non-white cultures and people. This rhetoric is also commonly applied to Jewish people.

The problem is, that's not what Superman did in the show. Amazo tech was going to go bankrupt because of Prof Ivo's poor business decisions. Prof Ivo made the mistake of antagonizing Superman and ruining his own image. Superman damaging the building came from his fight with Prof Ivo, not a deliberate attempt to get hired (if anything don't the building repair people have new jobs now?). No one's job is tangibly being taken by Superman. None of this is called out by Lois or Jimmy, who know the full story and were even the ones to attack Alex for helping Prof Ivo (let's be real the writers forgot this happened). In fact, Lois and Jimmy don't react to Vicki's Replacement Theory remark at all! It's like they don't even recognize she said something with racist implications!

Jimmy and Lois meet up with Superman who learns the people of Metropolis are becoming scared of him (from causing some recent property damage in an attempt to hunt a criminal down) and writing mean comments on social media. A user writes "he should go back to where he came from." This is a transparently xenophobic comment. It doesn't work in the context of the show because of a huge plot hole: Superman never publicly came out as an alien to Metropolis. No verified newspaper has explicitly made this fact known. The only source that mentions this is Jimmy's conspiracy channel, which the citizens of Metropolis are apparently treating as fact- therefore (if we're to believe this is how people knew) this means Jimmy absolutely outed Superman as an alien without Clark's consent.

So how does Asian American Lois respond to seeing her alien boyfriend go through xenophobia? She says "Take a break from being Superman and just try being normal." To be fair, the narrative does portray Lois saying the word "normal" as charged (only here at least, not in episode 4), and when she tells Superman to "take a break" it's because he had been overworking himself after suddenly unlocking the ability to hear when someone's in trouble. But was this really the response Asian American Lois thought to say? To her boyfriend going through such explicit xenophobia? At this point it's abundantly clear that racism doesn't exist in the world of MAWS. Being "normal" is to be human. And to be marginalized- or as the show likes to call it "different" is only reserved for white passing alien man Clark (along with gorilla and robot that was once a white man). Any hope of an immigrant parallel between Asian American Lois and Superman should be fully discarded at this point.

After the events of the previous episode where Superman is kidnapped by Task Force X, in episode 9 Lois regrets being allegorically xenophobic to Clark. At least I think that's what's happening. I often describe MAWS as a show that's extremely squeamish with getting political- and I believe the vagueness of Lois' Dark Night of the Soul moment reflects that. "I said awful things to Clark. I doubted him when he needed us most. I was wrong and now he's gone..." Lois says as she cries to Jimmy. Is this dialogue implying she shouldn't have told a sleep deprived Superman to take a break? What did she doubt about him? This dialogue is purposefully vague about Lois being xenophobic. They've universalized Clark's immigrant identity to such a point that they can't keep their argument consistent. Was Lois in the wrong for telling her overworked superhero boyfriend to take a break? Or was she being xenophobic for telling him to lay low for a while? Or is she regretful for hating Superman for Being A Liar? How is that possible when the narrative sided with her and Jimmy in episode 6? It's woefully non-committal. Regardless, the intent of this scene is to pay off in the climax of the episode.

In the end Superman has a showdown with Prof Ivo Parasite, who has grown into a large godzilla-esque kaiju creature. In typical MAWS fashion, the show is more interested in a surface level nod to Asian media instead of engaging with the specific themes of nature and post-war trauma kaijus and godzilla serve in Japanese culture. I digress. Using Jimmy's massive social media platform, Lois delivers a hope speech that instantly heals Metropolis of its xenophobia towards Superman.

Lois says to the people of Metropolis.: "People have told you to fear Superman because he's different from us. But we humans are capable of causing hurt and pain too. [...] Because we want to punish those who don't look or act like us." I mean this in the most polite way possible, but who on Earth thought this line was a good idea for Asian American Lois Lane to deliver when talking about white passing man Superman?? Why did the writers feel the need to specify Superman not looking like us. I simply don't understand how nobody considered the terrible optics of this.

After Superman defeats Parasite, episode 10 is about Clark, Lois, and Jimmy celebrating Thanksgiving at the Kents' house. At the Daily Planet, the trio of interns are promoted to finally being reporters. It only took Clark and Jimmy a few weeks while it took Lois a whole year! Now feels like a good time to remind you that Lois as a character was historically frustrated at sexism in the industry and despised how men were treated better than her (including Clark Kent). Well in MAWS episode 4, Lois has no idea why she isn't getting picked up to be a reporter. According to the narrative, and Perry White's dialogue ("you're terrible interns, so the only thing to do was to make you reporters")- she simply didn't break enough rules yet! Thank goodness she had the help of two men to show her how it's done! This is a pretty clear case of character regression. Keep in mind that in American Alien, at the very least that Asian Lois still underwent sexism, and I gave it the grace that the story could eventually expand to talking about both sexism and racism if it were to continue. But in MAWS? I don't think even sexism exists, let alone racism. Somehow Thanksgiving does, though.

Half the final episode is spent on Thanksgiving shenanigans where everyone's trying to be polite but they dislike Lois' stoic dad (Sam Lane)- who Clark recognizes as the Asian American xenophobic man who tortured him in Task Force X's government bunkers. A parallel is pulled between Sam and Jor-El, two fathers with different ideals when it comes to protecting their kids. There's a huge missed opportunity to have Lois and Sam speak in Korean with each other, to create a parallel in the language barrier between Clark and Jor-El. Maybe Lois isn't as fluent in Korean as Sam is depending on how culturally connected she is. Oh, but the existence of non-English human languages would imply some sort of minority, who would be marginalized, and we can't have anyone outside of aliens and a gorilla be marginalized in MAWS. Non-English languages in America are political, after all. Oh, but they also got a Filipino actor to voice Sam. Generously Lois could be Filipino-Korean but if we're being truly honest it's clear the MAWS crew think Asians are interchangeable.

Let's talk about Sam. In terms of optics, it's already not great that the main villains who represent the face of America's secret government xenophobia are Amanda Waller and Sam Lane- a Black woman and an Asian man. What's doubly notable is that of the antagonistic villains, Sam and Vicki are the most xenophobic. When Sam tortures Superman, he shouts "When is the invasion? How many of your kind will come through this time?" without a hint of irony. Reminder that historically, Asian immigrants were (and still are) considered invaders in America. They are the perpetual foreigner. MAWS loves making nods to Superman being an immigrant allegory, and yet they can't fathom the human beings that allegory is inspired by.

It's not impossible to portray people of color or even Asian American characters specifically being xenophobic. In Superman Smashes the Klan, Dr. Lee is initially antagonistic towards Superman but we understand why. We see him trying desperately to assimilate into whiteness, to the point he rejects assistance from his Black neighbors who help put out a fire in their backyard (that the Klan started as a threat). We understand why he's a character who would turn on fellow people of color, or fellow immigrants, in order to fit in. For MAWS, if we had a flashback scene where Sam was serving in the military and fought against Asian soldiers, showcasing his loyalty to America over his own people- that would narratively explain why an Asian American character would be xenophobic. Writing bigotry from within marginalized communities requires specificity. Otherwise, you've just got a diverse villain. In the end, Lois defends her immigrant alien boyfriend from her xenophobic Asian American dad.

Whenever I bring up how MAWS fails its characters of color but especially Asian Lois, I'm met with people telling me that "hopefully they'll make Lois more Asian in S2" or "they'll just retcon the bad writing in S1" and I hope this thorough analysis on the treatment of Lois' Asian American identity can help enlighten why I personally think that's impossible. The entire concept is flawed from the very beginning. The story MAWS wants to tell is at odds with Lois' Asian identity. In trying to justify an Asian Lois that loves Clark but hates Superman, they never considered what it means to hate Superman. To hate the alien immigrant. The alien other. What it means for an Asian American character to do all that. MAWS is a show that wants to have its cake and eat it too, they want a diverse world without racism or sexism but still want to reap the clout of lightly portraying Superman as "different".

They'll make the most surface level nods to Lois' Korean heritage- but remove all of the cultural context from them. They can't be bothered to acknowledge the inherit political identity being a person of color means in America, they're too busy doing that with Clark. I'm told "MAWS didn't have the time to go over Lois' Asian identity, it's a 10-episode series that focuses on Clark's alienation", and to that I say the potential of an immigrant love story and time frame was there, they simply chose to go another direction.

When I bring up things like Superman Smashes the Klan, Girl Taking Over, and Everything Everywhere All At Once, it's not to say MAWS should have used those stories as reference when crafting their allegory. All of those specific media were released while MAWS was deep in production already. Girl Taking Over was released the same year MAWS premiered. What I am saying is that we, as the audience, should have higher standards. Because better media portraying Asian American characters already exist. Better media portraying Asian characters relating to Superman mythos already exists. What we're doing when we celebrate the breadcrumbs of representation that is MAWS, is allowing mediocrity to exist uncritically.

Shows like Wednesday are known in the discourse for their portrayal of Black characters as being functionally white, yet that kind of scrutiny doesn't seem known for MAWS. The diverse reimagining of Lois and Jimmy is so poorly handled in MAWS that it would honestly make more sense if Jimmy and Lois were white here. The joke made at Jimmy's expense that he doesn't understand bigotry would be actually funny if it was calling out his white privilege. If, for whatever reason, the writers are compelled to write a xenophobic Lois that unlearns her bigotry and falls for Superman, I'd rather she be white for that kind of story. I wouldn't personally root for that kind of couple, but at least it'd make sense. It's a common joke among DCAU fans of color that we like to headcanon Lex Luthor as Black, or Lois Lane and Terry Mcginnis as Asian. It's a cruel irony that the one time we finally have a canonized Asian Lois in an animated show, she honestly feels and acts whiter than actual white Lois ever was.

I mentioned in Pt 1 of my essay that Asian Lois and Superman has the potential to be a definitive love story. One that considers both their backgrounds as immigrants, othered in different ways by American society. The story of a jaded but accomplished Asian city girl who finds hope to be herself again in an alien immigrant superhero. One where she gets the courage to wear traditional clothes again, to practice languages she once suppressed. The story of Superman, an alien immigrant, finding hope in someone with a painfully similar experience.

As of writing, we have yet to see this dynamic in any canon DC media. A second season of MAWS will not give us that story.

[copperbadge]

Hi Sam. A potentially stupid question. Image descriptions for screen readers. Do they work the same way for audio and video? As in are they needed or helpful? I'm finding conflicting answers when I search for this.

Not at all a stupid question! I think sometimes it can vary by community, to be honest.

Screen-reader users, visually impaired folk, and others for whom IDs are particularly relevant, feel free to chime in; I'm going to ramble and you likely have more useful stuff to say. Remember to do it in reblogs or notes, as I don't post asks sent in response to other asks.

I'm not visually impaired, and I don't use a screen reader and thus am not really able to speak with firsthand authority. In the past, when I've asked, I've heard that in-post text is better than alt-text for images; even if that stops being the case, I prefer to use in-post text because there are people who aren't screen-reader users who also like the IDs. I do too, actually. And generally I've heard that video as well as image should be described. I don't do straight audio generally, but when I do, if it's a song I don't bother because the title is there and lyrics are googleable, if it's speech I like to see/give a transcript.

I like when videos have descriptions especially, because I am almost never in a position to play a video I see on my dash. If the video doesn't autoplay I don't want to hit play because then it will load with audio and I'm usually either a) somewhere I can't have audio or b) already listening to something and unwilling to turn it off. If the video autoplays it's muted, but if it's audio-heavy there's the same issue. So if someone posts a video without a description/transcript, unless it has captions, I can't engage.

There are a lot of guides out there for how to write IDs and I kind of think, based on conversations I've had, most of them are bullshit by people who don't use screen readers. In my experience, which is not universal but is relatively comprehensive, people who can't see an image often do not want a precise objective description as we're instructed to provide.

There's a great essay that touches on this, Against Access, where the writer, who is Deafblind, talks about how he doesn't want a diagram, he wants an emotional evocation.

Why are you telling me, telling me, telling me things? Your job isn’t to deliver this whole room to me on a silver platter. I don’t want the silver platter. I want to attack this room. I want to own it, just like how the sighted people here own it. Or, if the room isn’t worth owning, then I want to grab whatever I find worth stealing.

I've had people get shitty with me about putting "feelings" into my IDs, but the majority of people for whom those IDs are necessary have told me they like it because, for example, saying "She looks like she's about to commit violence" is a subjective opinion but conveys something that "A woman is standing with arms upraised and a frown on her face" does not. And if you're describing an image but there's not a ton of meaning to it, describing it in clinical detail is wasting time. A paragraph describing a fortysomething white guy and all the clothing he's wearing and the room he's in is not as helpful, on occasion, as simply saying "This is a photograph of me in my bedroom." It depends on context, which is your call to make, and the only way to get good at that is to do it.

But again: this is my experience with my readers, and even John Lee Clark, quoted above, doesn't speak for his whole community. So I would suggest that the best way to get an answer for this is just to ask your readers what they'd prefer. If you have friends who use screenreaders, ask them. If you don't, or if you don't get a response from your readers, I would do what you feel is best until someone tells you otherwise, and then be gracious and discuss it with them so you can better understand their needs. In my experience, when someone is genuinely trying to make a more welcoming space for disabilities -- as opposed to making virtue-signal attempts to Be The Perfect Ally -- they get a lot of slack when they don't get it exactly right. It is better to make a welcoming space for people to feel safe telling you that you fucked up than it is to pretend you're never going to fuck up.

So yeah, as someone who is more or less fully sighted, that's my two cents, but if you really want to know what your readers want, you know...I'd ask them. :) Good luck, either way.

[queermania]

How do tags work? I'm newish to Tumblr and I don't really get the tags. Do I need to tag everything?

hello and welcome! tags serve four major purposes:

to let other people find your content: this is only applicable if you are the creator of the post, not if you reblog it. for example: if you make a post about dean you might want to add the tags "dean winchester" and "supernatural" or even "spn" so that other people who are interested in content about dean can see the post when they're searching for content on tumblr (if you want to find content and you're using desktop, you can search tumblr.com/tagged/supernatural [or whatever it is you're looking for] and you'll be able to see original posts that people tagged as "supernatural." if you're on mobile, frog speed, my friend.) also, friendly reminder not to over-tag things. if you tag a post that is just about dean with "sam winchester" "castiel" "john winchester" etc people are more likely to block you. spam tagging is really annoying.

organization on your own blog: adding tags to your posts lets you find them on your own blog later (again, this is really only useful on desktop, not mobile) and this goes for original posts and reblogged posts. for example: you may have noticed that i tag all of my posts about dean with "dw." that's the organizational tag i use for my own blog. i also have tags that probably don't mean anything to anyone else but that help me to organize certain ~genres of posts on my blog (like "hashtag family"). if you want to search your own blog or someone else's for all of the posts you/they have in a specific tag you can do that on desktop by going to blog.tumblr.com/tagged/tag. so for example if you wanted to search my blog for the dean content you would go to queermania.tumblr.com/tagged/dw

giving other people the ability to block/filter content: this is relevant for both original posts and reblogged posts. for example: someone might have followed you for doctor who content but they are not interested in seeing supernatural content. you tagging your supernatural posts with a "supernatural" tag lets them filter or blacklist it so they don't have to see it. this is also relevant for certain types of content like nsfw, body horror, etc. you may see tags like "tw body horror" or "body horror tw" or "body horror cw" or even "body horror for ts" (that one's an old relic from a time long ago when we had to use an extension called tumblr savior to filter content). content/trigger warnings are subjective. not everybody uses them. not everybody is willing to use them. it's not uncommon to ask people (politely!) to tag for something that might be upsetting to you, with the caveat that they might say no and then it's up to you to decide if you want to continue following them or not. (for example if you asked me to tag for alcohol, i would politely decline, simply because i do not think i would realistically remember to do it and i don't want to promise something i can't deliver and risk harming you.)

commentary that doesn't need to be a part of the post: you may have noticed that a lot of us put our thoughts on any given post in the tags. this is a way to leave commentary without muddying up the post. not all thoughts need to be on the post permanently. in fact, most don't haha. sometimes if you leave commentary in the tags, someone will copy and paste or screenshot them into the body of the post because they think your thoughts deserved permanent status and that other people should see them too. we like to call this getting peer reviewed because we are nothing if not a website full of nerds.

so those are the ways we use tags on this website. you can choose not to use tags at all, use them religiously, or use them only when you want. it's really up to you. you create your own experience. however, if you do opt out of tagging anything at all, people might be less likely to interact with you because it makes it harder for them to curate their own experience. but again, it's really up to you!

[agentnico]

Conclave (2024) review

This Pope is dope!

Plot: Cardinal Lawrence is tasked with one of the world's most secretive and ancient events - leading the selection of a new pope. Surrounded by powerful religious leaders in the halls of the Vatican, he soon uncovers a trail of deep secrets that could shake the very foundation of the Roman Catholic Church.

Since his stellar 2022 adaptation of All Quiet on the Western Front that bagged him a Best International Feature Academy Award, Edward Berger showcased himself as a director to keep an eye out for. I did not expect him to be back so quickly, yet here we are with Conclave, and goodness we he may have yet another awards contender on his hands. This movie is all about lies, deception, manipulation and strategy, all encapsulated in this global scale game of chess. From the offset one may question how interesting a movie about a bunch of cardinals picking the next Pope could be. Like it’s just a bunch of men in red caps sitting and talking. But believe me this is far from a boring tale, as Berger manages to turn this intimate and supposedly-holy ritual into a thrilling and tense experience that echoes the scheming, backstabbing nature and intrigue of something like Game of Thrones whilst also feeling strikingly relevant. I’m not saying this thing is full of sex and blood, but truly this movie about priests gossiping is extremely entertaining and engaging. Whenever the ballot result was being announced after every vote, I’m not going to lie, and I hate using this term, I was at the edge of my seat, wondering who the next front runner was.

Part of me wishes this took a Death of Stalin approach with all these cardinals trying to one up each other to get to the top, as there is so much comedy potential in that. However this movie plays it mostly straight, yet it does still manage to find some humour in the interactions, with especially one of the most diabolical vape hits of all time, and I don’t just mean in cinema history. Truly though this is a really well made piece of drama, and also fantastically shot, as Berger and his crew manage to turn the Vatican into a highly cinematic location, with even a small behind-the-scene auditorium darkened in a way that only the red of the cardinals clothing and the turquoise blue seats are highlighted, which I must say was a phenomenal minimalistic approach. Also a bird’s eye sequence of the cardinals holding white umbrellas and walking past a fountain - chef’s kiss! Huge shout out to Volker Bertelmann’s music score, as even though I think his work on All Quiet on the Western Front was overrated and dull, here his style works much better, with his score dominating a specific sound made by a string chamber orchestra, that mirrored the movie’s constant theme of being “stuck”.

With this cast you already expected high class performances, but truly they are great. Elegant, crafty, poised, but never shy of getting emotional when needed, Ralph Fiennes abilities of balance continue to impress me with how he invests in making a good character. It’s a reserved yet powerful performance. Stanley Tucci goes a bit more theatrical, his character the voice of the "liberal" side as his aggressions and passions are artfully delivered in a manner fit for the stage to offset Fiennes' calmer tones. John Lithgow is almost a mix of the two extremes, holding his usual support role that keeps so many of the leading sides held and providing perhaps most of the engaging mystery element in the search for the truth. Isabella Rossellini is unfortunately a tad under-used, though she does get one scene to deliver that powerful note that the Oscars would love to reference should she be nominated. Lucian Msamati, Sergio Castellitto and Carlos Diehz also make notable turns as the other contenders for the Pope role, all of whom get their moments to shine.

In my eyes Conclave is a stunning piece of work. It manages to take what one would assume as such a simple premise, yet manages to entangle it with so many threads of twists and turns, as such turning a political and religious drama into a true mystery thriller, with Fiennes character acting more so as a detective rather than a leader of the conclave. Partner that with the great acting, sublime cinematography and a slow but engaging pace with a script filled with wit and realism, and we have ourselves one hell of a motion picture!

Overall score: 8/10

[her-devils-advocate]

Through the Mist | Part 3

pairings: Femshep x Garrus

summary: When a routine mission to rescue and recruit a handful of scientists goes wrong, Shepard and her team are left to fight against something they had never expected to face. Now stranded on a heavily fog-covered planet, they realise there is more to the strange weather than they originally thought, especially when they hear things from beyond the fog; calling for them.

word count: 4,742

ao3 link: https://archiveofourown.org/works/60592000/chapters/155683033

Part 1 | Part 2

Shepard limps aimlessly around the room. All of Garrus’ consistent protests for her to sit fall on deaf ears as she relentlessly searches every nook and cranny for information. Despite her meticulous rummaging, her attempts lead her to nothing but dead ends. Her hands curl into tightly held fists and despite the thick material protecting her hands, she can still feel her nails digging into her palms. 

The sensation helps to ground her, if only for a fleeting second. A million thoughts begin to rush through her mind as she forms plan after plan, each one falling short for one reason or another; not enough information, not enough visibility, or not enough people.

“You’re not enough,” she thinks briefly, the thought shocking her out of her hyperfocused state. It rattles around her brain, hitting every concealed sore spot with deadly precision.

The lamp flickers, casting an array of shadows around them for a brief second. It was only a slight flicker, barely noticeable under any other circumstance, and yet Shepard felt her lungs constrict. Her past experiences have trained her to assume the worst at all times.

She watches as Garrus falls back into his past C-Sec mode, still scanning through dozens of old reports and making mental notes of anything that stands out to him. He works silently, with the occasional hum breaking her concentration and pulling her amused eyes over to his corner. 

He stands still besides the occasional shuffle to keep his legs awake. The clinking of metal and rustling of paper encase his space while his mind processes everything. She watches him tilt his head to one side, deep in thought, before slowly nodding to himself in agreement—a gesture of hers that has rubbed off on him, no doubt.

“This doesn’t make any sense,” He mumbles to himself, flicking through the same report for the hundredth time. He turns to meet her gaze, gesturing down at the collection of records. “Nothing here seems to be relevant to the planet or the research bases. It’s like someone’s made a collection of random reports to throw people off their trail, nothing is linked.”

“What sort of stuff is it?” She asks wearily, half-expecting the bad news before it had been delivered.

“Noveria stock reports, biology reports on all council species, Attican Beta transport routes, ‘The Art of Live Subjects’: A published dissertation by Dr Ross.” He reads out before dropping the datapad back onto the shelf. “You’d think someone would have left at least one piece of evidence behind.”

“If it was a harmless project that went wrong, then maybe.” She says, her mind filtering through what little information she has. “But from what we’ve seen already, I don’t believe any of this was a mistake.” 

“Cerberus?” Garrus asks, his voice hardening as he struggles to hide the small growl threatening to follow the word.

Shepard simply scrunches up her nose and shakes her head, “It better not be, otherwise I’m going to be even more pissed, but I don’t think it's them this time. As resourceful as they are…The stuff it…” 

She trails off and her shoulders relax when Garrus picks up her sentence for her, “Hm, you’re right. It was far too personal, almost tailored to hurt us in a specific way. Even with their connections, Cerberus couldn’t have that much accuracy on our weaknesses.”

“Yeah, about that, how are you doing?” The words come out hurried, as if speaking of the events might summon a new round within their sanctuary. “I know I said we’ll talk about it on the Normandy, but that was… intense.” 

He gives her a half-hearted shrug, “No better than how you’re probably doing, all things considered. It was weird, but it’s nothing I've not already told myself anyway. You were right before though, we will have time to spill the lions or whatever once we’re back on the Normandy and not waiting for it to strike again.”

That startles a laugh out of her, and if the proud smile on his face is any indication, his plan was a success.

Now safe from what awaits them in the fog, Shepard finally lets herself drop down against the wall. Her armour clunks against itself while she shuffles to rest her injured ankle on top of the other. The pain throbs up her leg, the swollen appendage pressing painfully against the firm fabric of her boots. She lets her head fall back as a new wave of pain washes over her, all the adrenaline that had kept her active now fades away into bone-deep exhaustion. Her mind feels like it’s been set alight, buzzing with ancient anxieties and long-buried memories that have been dredged back to the surface.

Her skin prickles and a heavy weight falls over her like a blanket. Familiar feelings overtake her, feelings that she has since tried to forget: regret, loss, and helplessness. 

It has been a long time since she let the sensation of failure fall over her. With too much to do and far too much to lose, it had been much easier to push them deep down. 

The room suddenly feels too hot, a sickly oppressive feeling seeping in through the cracks and into her flesh. The walls close in on her and Shepard has to bite her tongue to hold back the strangled groan clawing up her throat. She suddenly feels like the scared sixteen-year-old girl she was and not the thirty-two-year-old, battle-hardened woman that she is.

The safety of the building is beginning to feel more and more like a gilded cage, whatever respite she had is being rapidly sucked away from her with each passing second. Something unknown sneaks inside of her, urging her to move. The stillness burns at her flesh.

“This is all your fault, you brought them here. And now one of them is lost, dealing with who knows what.” Something whispers in the back of her mind in an unrelenting caricature of her voice.

“Do you think James is alright?” She asks if only to drown out the thought. Her eyes are trained firmly on the ceiling.

Garrus pauses his work for a moment as he considers her question, “We’ve gone through worse so I doubt he’s in trouble. He probably got the lucky side of things and reached the others to let them know the situation.”

“Have we?” Shepard’s voice is quiet, almost a whisper as she lets her eyes fall shut. “Gone through worse, I mean.”

“Shepard?” The concerned trill of his subvocals floats around her, loud enough to fill the small room.

“Can you honestly say you’ve been through worse than what we’re currently up against? It’s not like we can exactly shoot our way, or talk our way, through this.”

“Well…Yeah, I can, Shepard.” His voice is tense and he awkwardly shuffles to lean against the wall, idly adjusting his gloves just to have something to do with his hands. “We’ve already gone through the stuff it’s throwing at us. As much as it hurts to re-experience, it’s not exactly new to us, in a way.”

That catches her attention and she slowly drops her eyes from the ceiling to fall upon him. She can’t read his expression, which is rare for her after all the time spent by his side, yet the look in his eyes causes her heart to crack.

“Garrus… I’m sorry, you’re right. What would I do without you?” She lets out a long breath, feeling her lungs and eyes burn. 

“We both know you would kick just as much ass with or without me, Shepard. I’m just here so you can do it in style.” He tries to joke, but the words come out too slowly, his voice wavering with each word. “I’m scared as well, for the record.”

Her eyes fly open and her head snaps to look in his direction. Garrus is avoiding her gaze, purposefully shuffling his evidence around as if it could drown out his admission. Her protective instinct wakes up from its slumber and she slowly rises to her feet. She has to use the wall as leverage, palming at it firmly while she shuffles over to the door. She runs her hand through her long hair, parts of it falling loose from the braid she wears during missions. 

“Where are you going?” Garrus asks warily, refusing to look away from her.

“To get some air and to check our surroundings, there’s no point in having both of us cooped up in here. I might as well make sure nothing is trying to break in while you scan through all those.” She waves her hand in the direction of his small pile of records and datapads, neither of them willing to address the way her hand trembles.

“Are you insane, Shepard?” He counters automatically, his voice echoing in the space between them. She turns to stare at him with a single, slender eyebrow raised. He breathes in slowly, holding his breath as he considers his words. “Look, we don’t know what we’re up against. It’s your call, but… I don’t think it’s a good idea.”

“Alright, so I’ll stick my head out of the door and shoot anything that approaches,” she says bluntly.

“Spirits, Shepard.”

“We’re never going to know what we’re up against if we stay hidden away in here, Garrus.” She argues before relenting, giving him an apologetic smile. “Look, I understand your concern. I’ll keep the door open and I won’t leave your line of sight unless it’s strictly necessary, okay?”

Garrus gives Shepard a long look before slowly nodding. He turns to lean against the wall so he can watch her, grumbling something about “stubborn humans going to give their boyfriend an aneurysm” under his breath the entire time. She gives him a soft look before flaring her barrier and letting its soft, blue light encase her form.

She opens the door slowly, her body thrumming with built-up biotic energy at the ready. The air is still as if the breeze they felt upon their arrival never existed. The pair hold their breaths as the fog snakes its way into the room, yet nothing follows. The night is silent, no shuffling or groans breach the darkness. She strains her ears to be certain, not wanting to be ambushed by god knows what, but the only thing she hears is the frantic thumping of her heart. Shepard lets out a relieved sigh, her body keeping up its protective glow.

“See, everything is fine.” She says casually, her tense shoulders doing little to help her calm facade. 

“Sure, but that doesn’t explain where the horde of corpses went. They have to be out there somewhere.” Garrus calls from his corner, watching her like a hawk. 

Shepard shakes her head as the fog curls around her, feeling heavy on her flesh. She lifts her arm and extends it out of the door, she’s mesmerised by how it floats around her and sneaks into the small gaps in her armour. “Do they?”

Garrus cocks his head at her, he carefully places the datapad to one side before rising to his feet. She watches him for a moment before turning her head to stare outside. She lets the fresh air wash over her, cooling her skin. As she stares deeper into the darkness, not a single star or moon in the sky above, she spots something. Someone.

She squints, willing her eyes to focus while her hand twitches with the urge to grab her rifle; if only to feel the comforting weight of it in her hands. The figure moves closer and the fog almost seems to part itself to reveal the person within. She feels her heart stop before solace sparks through it instead.

“Vega?” She calls, hope blooming in the words. She’s already moving, letting the fog pull her further outside. “Garrus, stay here.”

She hears Garrus sprint forward, not caring about damaging any of the reports scattered around him as he reaches to grab Shepard’s arm. 

She’s too quick and is instantly swallowed by the consuming darkness, leaving nothing but mist in his grasp.

“Shepard?” Garrus shouts into the night, the words coming out frantic. She turns to give him a reassuring smile, only to find that she is alone. Her smile becomes strained and her cheeks begin to ache from the expression now frozen upon her face. 

Where the building had been just a second ago now sits an empty void, fog and darkness as her only companions. She closes her eyes and inhales deeply, the thick air sticking to the back of her throat. A rare, yet naive part of her hopes that once she opens her eyes, she will be back in the room. Garrus will be in his corner complaining about a lack of evidence. 

Too late to regret her every move, she exhales slowly. She opens her eyes to stare into nothingness once more.

She grits her teeth, “Garrus, can you hear me? I can’t see you.” Her words come out desperate, her lower lip beginning to wobble. There is no answer and she has to bite back the shaky sigh that threatens to escape her. “For fuck’s sake.”

Her heart begins to race and her hands begin to shake, but she pushes forward towards James. She had already let him slip from her side once before, this time she refuses to let him be snatched away.

“Garrus will be fine, he’s inside the base. Just grab Vega and find wherever the base is. Then we will get the hell out of here.” She mutters to herself, believing her own words less and less. 

She hobbles over to the younger soldier, glad to see that he’s unharmed despite everything that’s happened. She reaches out to pat him on the shoulder but makes no contact, her hand slides right through him as he flickers in the fog.

“...James?”

“Commander,” he answers, his voice disjointed and wrong.

She stares up at him, her pale eyes morphing into a glare. “What are you?”

James lets out a low laugh, the sound coming out deeper than normal. “Can’t you tell, Lola? Aren’t you supposed to be smart?”

She freezes, completely taken aback by his words. The eager lieutenant would never dare to speak to her like that. She wants to argue, to demand what it’s done with her squad member, but James pins her with a cold look.

“Nah, I guess you’ve always relied on luck, haven’t you?” He begins to circle her like a shark, the movements are sharp and jagged compared to his usually casual actions. “Is luck gonna win us this war, Commander?”

“I don’t know what you are, but you’re wrong,” she replies while his words stab at her heart. “We are going to win this war, all of us, united together to defeat the reapers.”

“Uh-huh. How can you unite a galaxy when you can’t even help yourself, Commander?” James looks her up and down, appraising her before scoffing, the action expells a small puff of fog from his lips. Shepard feels a hot flush of anger and moves to jab a finger at his chest, feeling more fury when she simply phases through him.

“I don’t know what you are talking about considering we’ve done a fairly good job so far. We have the turians, the krogan, the quarians, the geth, and even the rachni.”

James just smiles, his eyes dull and void of life. “What about the asari? What about Thessia?”

She bristles, white-hot guilt running through the fresh scar. Since the invasion of Earth, things haven’t been perfect, but Thessia was a whole new level of misery for her. Shepard’s jaw tenses and her teeth grind together while she slowly builds her composure back up, small brick by brick. “Thessia was…a failure.”

“Yup,” he drags the word out, letting the sharp pop of the word ring through Shepard’s ears. “Maybe that’s why you’ve been so careless, Lola.”

“What?” She asks coolly.

“It’s not like you to rush in so carelessly, is all I’m saying. You hardly had any info and it’s not like it was a time-sensitive mission. But you just charged in and dragged us into hell with you, all because Hackett asked nicely.” He replies, his tone equally unfriendly as his eyes bore into hers. “What were you hoping to achieve with this mission, Commander? Redemption? Payback? To prove that you are still worthy of our support?”

“I was…” She clears her throat, letting conviction fill her voice, “I was doing my damn job. We need people to build the catalyst, so Hackett sent me to get people.” 

The figure with James’ face just laughs, the sound is harsh and ragged against her ears. She clenches her hands into fists, teeth digging into her cheek as she stares at him. She watches as his mirthful face warps and flutters before he fades from sight, “keep believing that and you will stay lost, Lola.”

Shepard is left alone in the darkness. She is alone and cold, and as much as she would rather die than admit it out loud, she is very afraid. The black void around her sinks into her heart, weighing it down. 

She drops to her knees and her armour cushions her fall. She presses her forearms against the ground, leaning against them and feels as if her body is made out of lead. She lets her head drop, her inky hair covering her face as she struggles to breathe.

Her chest is tight, too tight to allow enough air to pass through her lungs. Her chest burns with each attempt. Her fingers curl against the floor, digging in as deep as they can as she gasps for air. Panic claws at Shepard’s throat with an icy touch, her fingers move of their own accord to mimic its ghostly caress; her chest begins to heave with every syncopated breath.

“What a sight,” she mutters miserably, “the renowned commander on her knees in the middle of a mission. Another mission that I’ve fucked up as well.”

A gentle touch on her shoulder sharply brings her back to the present and she jumps to her feet with a strangled gasp, instantly unholstering her rifle in the process. Her muscles ache from how tightly she holds herself together and she stares up at the turian standing in front of her with wide eyes.

“Garrus?” She chokes out as she lowers her weapon and attaches it to her back. She gives him a watery smile as she moves closer, seeking comfort in his presence. “You startled me there, big guy. Did you have to sneak up on me like that?”

He just shrugs, his mandibles flicking out too quickly for her to discern the emotion.

“Did you find anything?” She asks quickly.

He repeats the action, looking over her head and deeper into the night. Shepard tenses and crosses her arms against her chest to hide the shiver that shoots through her.

“Did something happen to you as well?” She tries again, trying not to take offence when he simply looks away again and begins walking away. “It’s alright, Garrus. It’s difficult now, but we will make it back home.”

She has to scramble to catch up with him, his longer legs letting him cover more ground. Worry gnaws away at her while she watches him out of the corner of her eye. He wears an expression that she can’t quite pinpoint, his mandibles are too stiff and his eyes are unfocused. Without any warning, his pace begins to quicken, turning into a small jog. She tries to match his pace and her ankle protests with each step as she runs alongside him.

She grits her teeth and pushes through the pain, refusing to leave his side again. His silence unnerves her. Each moment slips by without a word, only the sound of their boots hitting the floor and her muffled groans accompany them.

He comes to a sudden halt, staring down at the ground with a frown.

“Garrus, what’s wrong?”

“You really wouldn’t be able to do anything without me, would you?” His voice cracks out at her like a whip, the duel tones of his voice ringing out with his discomfort.

“What do you mean? Where is this coming from?” She keeps her voice sharp, hoping that the bluntness of her regular ‘commander voice’ can hide the hurt within.

“Where is this coming from?” He repeats, disbelief colouring his words. “Maybe the fact that I have done everything for you. I left my job at C-Sec to follow you. I was ready to throw away my life for your suicide mission. I am the only reason you haven’t worked yourself to death and lost us this damn war.”

She opens her mouth to reply, but no words come out. Garrus stares at her before rolling his eyes and continuing, “But what have you done for me, Shepard? You weren’t even there for me when my mother died.”

“Garrus, I was under Alliance custody. I would have done everything in my power to support you regardless. But I was locked up without any form of contact or information.” Her voice wavers and she can feel her pulse race.

He moves closer, now towering over her. She refuses to meet his eyes, unable to cope with what she might see in them.

“You always have an excuse, don’t you?” He lets out a hollow laugh, moving closer. “And why were you in Alliance custody again? Does the number three thousand and five hundred ring any bells?”

Shepard feels something snap inside her, a burning coil that warms her chest and laces her tongue with a bitterness she only reserved for the mirror. “No, you do not get to use that against me. You don’t get to use any of that against me. It was the Bahak system or the galaxy, I didn’t have much of a choice and you know that. I know you do.”

He gives a lazy shrug. His mandibles flick out and he opens his mouth to reply before she interrupts him, “I’m not finished. You have always had the choice to follow me, so don’t put that on me if you’re regretting it now.”

“Yes, because you are perfect and can do no wrong.” He moves closer, the fog growing more opaque. 

“I never said that.” She argues, her vision wavers with the tears she refuses to let fall in front of him.

“That’s why you worked with a terrorist organisation.” He takes another step, ignoring her distress.

“That’s not why, I had no choice.” She takes a step back, his face distorts and warps as he follows her.

The air around her drops, and her skin freezes when she looks back at Garrus. His features are now missing entirely, nothing more than a shadowed figure flickering in the fog.

“You always have a choice, maybe you just pick the bad option every time, Shepard.” His voice is followed by the familiar static, ringing loudly in her ears.

Shepard flinches, startled by the sudden, almost deafening noise. Her heel catches on something hard sticking out of the ground and she topples backwards. She throws her hands out to soften her fall, trying to prevent yet another sprain. Her eyes are shut tight as she tries to keep her tears from falling. 

When she finally sits up and reluctantly opens her eyes, the figure is gone. 

She remains on the floor, her limbs suddenly feeling heavier than an elcor as hot tears begin to flow down her cheeks. Her heart pounds against its skeletal case with a frantic beat and she has to bite down on her fist to muffle a sob. Fury and anguish dance inside of her, mixing and stealing away what resolve she had left. Her body begins to shiver, growing worse with each sob.

Something sharp pokes against her thigh. There's something solid and freezing protruding from the ground, but Shepard can’t find the strength to move from her position. She would have to move eventually, too many lives depend on her continued survival, but for now, she lets the shock wash over her; far too tired to fight against it. The fog sits heavily against her tears, sticking against the wet trails they’ve left down her cheeks.

A sudden tap in the distance breaks her out of her wallowing. She tilts her head to listen, the sound repeating in a soothing pattern. 

The taps grow louder, the rhythm becoming more recognisable as they grow closer. The sound of boots against stone. Heavy boots. 

She curls her hand into a fist, letting her biotics flow down to cover it in a shield, waiting for her to strike. She remains frozen on the ground, letting the fog wash over to cover her. She has never felt more like the predator and prey than she does in this moment.

She hears the familiar click of a thermal clip sliding into a rifle. It causes her to flinch and she whips around with a dizzying speed. She darts towards the figure, her glowing blue fist raised to strike. Her biotics drown them in a bright light and moments before she makes contact, she spots a very stunned turian staring back at her through the blue haze.

Shepard quickly pulls her fists back, letting the power die and taking the light with it.

“Spirits, Shepard. I didn’t realise that was you.” Garrus powers up his omni-tool, shining it in her direction to get a better look.

“No, get away from me,” she commands as more tears rush down her cheeks. They glitter in the orange glow of his omni-tool. “Not again, I don’t want to do this again.”

He falters for a moment, watching as she shrinks away. He watches as she hunches over, gripping her chest tightly as she struggles to breathe. Garrus ignores her order and reaches for her. He gently places his hand on her elbow, pulling her closer to him so he can press his forehead against hers.

“Shepard, sweetie… What happened?” His voice is a whisper and his fingers curl in her hair, grounding and soothing her with each stroke. She is tense, but the more she breathes in the familiar scent of metal and gun oil, she feels her traitorous body begin to relax.

“You’re not real.” Her voice cracks at the admission. 

“You are Commander Raven Shepard. The best damn CO I’ve had the pleasure to serve under, the most reckless one as well. You are also the kindest woman I’ve met and the love of my life. Shepard, I’m here, this isn’t a trick.” He moves to nuzzle her, wiping away the rest of her tears with his hand. She lets out a soft sigh when he moves to cup her cheek, gently stroking her cheekbone with his thumb.

“Then the stuff you said. You didn’t mean it?”

“The stuff it said was wrong.” He sighs and Shepard feels his hand shake against her skin. “If it was anything like what I had thrown at me, then yeah, it was wrong.”

That gets her attention and her head snaps up to look at him, her eyes shine more than sadness now. “What happened?”

Garrus rubs the back of his neck with the hand not clutching her, as if she might slip away again. “Oh, you know, the usual. I’m sure we will have a day-long mission debrief to go through all the wonderful experiences we’ve had.”

“But are you alright?” She questions, catching his hand and holding it tightly. She rubs small circles on the back of his hand.

“I feel like I should be asking you that.”

“Well, you know, the usual,” she echoes, giving him a small smile before rolling her shoulders and taking a deep breath. “So, James wasn’t actually James. Which still leaves us a squad member down.”

Garrus lets out a small hum as he surveys the new area they’ve reluctantly found themselves in. “So, something is trying to separate us? It would make sense, or maybe…”

He trails off, letting his words fizzle out when he nudges something with the tip of his boot. The loud clank of his heavy armour hitting its target confirms his thoughts.

Shepard watches as he squints, waving his omni-tool closer to the ground. “Shepard, this looks like a hatch. There’s something below us.”

[aiinsightsandoverview]

Galambo: Transforming Visual Search with Cutting-Edge AI Technology

Ever wished for a tool that turns your images into a treasure trove of information? Galambo, the innovative AI-powered image search engine, is revolutionizing how we interact with visual content by providing in-depth insights and context that go beyond simple image recognition.

Galambo is leading the charge in advanced image search technology, utilizing powerful artificial intelligence to offer a deeper understanding of your photos. Unlike traditional search engines that only provide surface-level results, Galambo’s AI dives into the nuances of each image to deliver rich, contextual information that enhances your search experience.

One of the most compelling features of Galambo is its AI-driven predictive search. When you upload an image, Galambo’s sophisticated algorithms analyze its content and suggest relevant search queries. This predictive capability streamlines your search process, delivering accurate and relevant results quickly, and saving you valuable time.

Additionally, Galambo offers a dynamic interactive search feature. By clicking on different elements within an image, you can uncover additional details and related information. This feature transforms the search experience into an interactive exploration, allowing you to delve deeper into the context and significance of your images.

Galambo’s integration with various platforms further sets it apart. It seamlessly connects with mapping services to pinpoint locations, taps into extensive databases for comprehensive insights, and links with social media for a broader perspective. This all-in-one approach ensures you have all the information you need right at your fingertips.

Privacy and security are also top priorities for Galambo. The platform employs advanced security measures to protect your data, ensuring a safe and secure search experience.

In summary, Galambo is more than just an image search engine; it’s a powerful AI tool that enhances how you explore and understand visual content. With its advanced features, interactive search capabilities, and seamless integrations, Galambo is an essential tool for anyone looking to gain deeper insights from their images. Experience the future of image search with Galambo by visiting Galambo.

[loka44000]



Introducing SearchGPT: A New AI Search Prototype

OpenAI is excited to announce the launch of SearchGPT, a temporary prototype designed to enhance your search experience by delivering fast, accurate, and timely answers supported by clear and relevant sources. This innovative tool is currently available to a select group of users, as we gather valuable feedback and insights to refine and improve the experience.

What is SearchGPT?

SearchGPT is an experimental feature that leverages advanced AI capabilities to transform the way you search for information. Unlike traditional search engines that provide a list of links to sift through, SearchGPT aims to offer direct answers to your queries, accompanied by concise and reliable sources. This approach not only saves time but also ensures that the information you receive is both relevant and trustworthy.

Key Features of SearchGPT

Timely Answers: SearchGPT is designed to provide up-to-date information, addressing the latest trends, news, and developments in real-time.

Clear Sources: Each answer generated by SearchGPT includes clear references to the sources used, allowing users to verify and explore the information further.

Fast Responses: The AI’s efficient processing capabilities ensure quick response times, enabling users to get the information they need without delay.

Relevant Information: SearchGPT’s advanced algorithms prioritize delivering the most pertinent information related to your query, enhancing the overall search experience.

Launching with a Select Group of Users

To ensure that SearchGPT meets the highest standards of accuracy and user satisfaction, we are launching this prototype with a small, diverse group of users. This initial phase is crucial for collecting feedback and making necessary adjustments based on real-world usage.

Participants in this early access group will have the opportunity to explore SearchGPT’s features and provide insights on their experience. Their feedback will be instrumental in shaping the future of this tool, ensuring it meets the needs and expectations of a broader audience.

Integrating SearchGPT into ChatGPT

Our ultimate goal is to seamlessly integrate the SearchGPT experience into ChatGPT, our widely-used conversational AI platform. By combining the conversational capabilities of ChatGPT with the search functionalities of SearchGPT, we aim to create a more holistic and efficient user experience.

This integration will allow users to engage in natural, conversational queries while simultaneously accessing the powerful search features of SearchGPT. The result will be a versatile tool that not only answers questions but also provides context and depth, enhancing the overall utility of ChatGPT.

Looking Ahead

As we move forward with this prototype, we are committed to continuous improvement and innovation. The feedback from our initial group of users will guide us in refining SearchGPT, ensuring it becomes a valuable tool for everyone.

We invite you to stay tuned for updates on the progress of SearchGPT and its eventual integration into ChatGPT. Your input and engagement are vital to our mission of advancing AI technology and making it more accessible and beneficial for all users.

In conclusion, SearchGPT represents a significant step forward in our efforts to deliver accurate, timely, and relevant information through AI. We are excited to embark on this journey with our users and look forward to the transformative impact SearchGPT will have on the way we search for information.

[politicalfeed]

Introducing SearchGPT: A New AI Search Prototype

OpenAI is excited to announce the launch of SearchGPT, a temporary prototype designed to enhance your search experience by delivering fast, accurate, and timely answers supported by clear and relevant sources. This innovative tool is currently available to a select group of users, as we gather valuable feedback and insights to refine and improve the experience.

What is SearchGPT?

SearchGPT is an experimental feature that leverages advanced AI capabilities to transform the way you search for information. Unlike traditional search engines that provide a list of links to sift through, SearchGPT aims to offer direct answers to your queries, accompanied by concise and reliable sources. This approach not only saves time but also ensures that the information you receive is both relevant and trustworthy.

Key Features of SearchGPT

Timely Answers: SearchGPT is designed to provide up-to-date information, addressing the latest trends, news, and developments in real-time.

Clear Sources: Each answer generated by SearchGPT includes clear references to the sources used, allowing users to verify and explore the information further.

Fast Responses: The AI’s efficient processing capabilities ensure quick response times, enabling users to get the information they need without delay.

Relevant Information: SearchGPT’s advanced algorithms prioritize delivering the most pertinent information related to your query, enhancing the overall search experience.

Launching with a Select Group of Users

To ensure that SearchGPT meets the highest standards of accuracy and user satisfaction, we are launching this prototype with a small, diverse group of users. This initial phase is crucial for collecting feedback and making necessary adjustments based on real-world usage.

Participants in this early access group will have the opportunity to explore SearchGPT’s features and provide insights on their experience. Their feedback will be instrumental in shaping the future of this tool, ensuring it meets the needs and expectations of a broader audience.

Integrating SearchGPT into ChatGPT

Our ultimate goal is to seamlessly integrate the SearchGPT experience into ChatGPT, our widely-used conversational AI platform. By combining the conversational capabilities of ChatGPT with the search functionalities of SearchGPT, we aim to create a more holistic and efficient user experience.

This integration will allow users to engage in natural, conversational queries while simultaneously accessing the powerful search features of SearchGPT. The result will be a versatile tool that not only answers questions but also provides context and depth, enhancing the overall utility of ChatGPT.

Looking Ahead

As we move forward with this prototype, we are committed to continuous improvement and innovation. The feedback from our initial group of users will guide us in refining SearchGPT, ensuring it becomes a valuable tool for everyone.

We invite you to stay tuned for updates on the progress of SearchGPT and its eventual integration into ChatGPT. Your input and engagement are vital to our mission of advancing AI technology and making it more accessible and beneficial for all users.

In conclusion, SearchGPT represents a significant step forward in our efforts to deliver accurate, timely, and relevant information through AI. We are excited to embark on this journey with our users and look forward to the transformative impact SearchGPT will have on the way we search for information.

[carolunduke-04]

My Experience with Database Homework Help from DatabaseHomeworkHelp.com

As a student majoring in computer science, managing the workload can be daunting. One of the most challenging aspects of my coursework has been database management. Understanding the intricacies of SQL, ER diagrams, normalization, and other database concepts often left me overwhelmed. That was until I discovered Database Homework Help from DatabaseHomeworkHelp.com. This service has been a lifesaver, providing me with the support and guidance I needed to excel in my studies.

The Initial Struggle

When I first started my database course, I underestimated the complexity of the subject. I thought it would be as straightforward as other programming courses I had taken. However, as the semester progressed, I found myself struggling with assignments and projects. My grades were slipping, and my confidence was waning. I knew I needed help, but I wasn't sure where to turn.

I tried getting assistance from my professors during office hours, but with so many students needing help, the time available was limited. Study groups with classmates were somewhat helpful, but they often turned into social gatherings rather than focused study sessions. I needed a more reliable and structured form of support.

Discovering DatabaseHomeworkHelp.com

One evening, while frantically searching for online resources to understand an especially tricky ER diagram assignment, I stumbled upon DatabaseHomeworkHelp.com. The website promised expert help on a wide range of database topics, from basic queries to advanced database design and implementation. Skeptical but hopeful, I decided to give it a try. It turned out to be one of the best decisions I’ve made in my academic career.

First Impressions

The first thing that struck me about DatabaseHomeworkHelp.com was the user-friendly interface. The website was easy to navigate, and I quickly found the section where I could submit my assignment. The process was straightforward: I filled out a form detailing my assignment requirements, attached the relevant files, and specified the deadline.

Within a few hours, I received a response from one of their database experts. The communication was professional and reassuring. They asked a few clarifying questions to ensure they fully understood my needs, which gave me confidence that I was in good hands.

The Quality of Help

What impressed me the most was the quality of the assistance I received. The expert assigned to my task not only completed the assignment perfectly but also provided a detailed explanation of the solutions. This was incredibly helpful because it allowed me to understand the concepts rather than just submitting the work.

For example, in one of my assignments, I had to design a complex database schema. The expert not only provided a well-structured schema but also explained the reasoning behind each table and relationship. This level of detail helped me grasp the fundamental principles of database design, something I had been struggling with for weeks.

Learning and Improvement

With each assignment I submitted, I noticed a significant improvement in my understanding of database concepts. The experts at DatabaseHomeworkHelp.com were not just solving problems for me; they were teaching me how to solve them myself. They broke down complex topics into manageable parts and provided clear, concise explanations.

I particularly appreciated their help with SQL queries. Writing efficient and effective SQL queries was one of the areas I found most challenging. The expert guidance I received helped me understand how to approach query writing logically. They showed me how to optimize queries for better performance and how to avoid common pitfalls.

Timely Delivery

Another aspect that stood out was their commitment to deadlines. As a student, timely submission of assignments is crucial. DatabaseHomeworkHelp.com always delivered my assignments well before the deadline, giving me ample time to review the work and ask any follow-up questions. This reliability was a significant relief, especially during times when I had multiple assignments due simultaneously.

Customer Support

The customer support team at DatabaseHomeworkHelp.com deserves a special mention. They were available 24/7, and I never had to wait long for a response. Whether I had a question about the pricing, needed to clarify the assignment details, or required an update on the progress, the support team was always there to assist me promptly and courteously.

Affordable and Worth Every Penny

As a student, budget is always a concern. I was worried that professional homework help would be prohibitively expensive. However, I found the pricing at DatabaseHomeworkHelp.com to be reasonable and affordable. They offer different pricing plans based on the complexity and urgency of the assignment, making it accessible for students with varying budgets.

Moreover, considering the quality of help I received and the improvement in my grades, I can confidently say that their service is worth every penny. The value I got from their expert assistance far outweighed the cost.

A Lasting Impact

Thanks to DatabaseHomeworkHelp.com, my grades in the database course improved significantly. But beyond the grades, the most valuable takeaway has been the knowledge and confidence I gained. I now approach database assignments with a clearer understanding and a more structured method. This confidence has also positively impacted other areas of my studies, as I am less stressed and more organized.

Final Thoughts

If you're a student struggling with database management assignments, I highly recommend Database Homework Help from DatabaseHomeworkHelp.com. Their expert guidance, timely delivery, and excellent customer support can make a significant difference in your academic journey. They don’t just provide answers; they help you understand the material, which is crucial for long-term success.

In conclusion, my experience with DatabaseHomeworkHelp.com has been overwhelmingly positive. The support I received has not only helped me improve my grades but also enhanced my overall understanding of database concepts. I am grateful for their assistance and will undoubtedly continue to use their services as I progress through my computer science degree.

[meeranjaz]

Optimizing Your Online Presence with Expert SEO and WordPress Services

In today’s competitive digital landscape, a robust online presence is essential for businesses to thrive. Whether you're running a small blog or managing a large e-commerce platform, search engine optimization (SEO) and a well-maintained website are the cornerstones of success. At Jazinfotech, we specialize in providing tailored SEO and WordPress solutions that help businesses grow and stay ahead of the curve.

Why SEO Matters for Your Business

SEO is not just about ranking higher on search engines—it's about creating a seamless experience for your audience. With over 3.5 billion searches conducted on Google daily, ensuring your website is optimized for search engines is critical to attract organic traffic, increase visibility, and improve conversions.

Effective SEO involves various elements, including keyword research, on-page optimization, technical SEO, and link-building. Each component plays a significant role in improving your site's search engine ranking. At Jazinfotech, we use proven strategies to ensure your website’s content, structure, and user experience are fully optimized for search engines, driving better results.

Expert WordPress Services

WordPress powers over 40% of websites on the internet, and for good reason. Its user-friendly interface, flexibility, and vast plugin ecosystem make it a top choice for businesses looking to create or enhance their online presence. However, just having a WordPress website is not enough; it requires ongoing optimization and maintenance to ensure it's performing at its best.

At Jazinfotech, we provide comprehensive WordPress services, from initial website development to ongoing support and maintenance. Our team of WordPress experts ensures that your site is not only visually appealing but also fast, secure, and optimized for SEO.

You Achieve SEO Success

Comprehensive Keyword Research and Analysis Understanding the terms your audience is searching for is the first step in effective SEO. Our team at Jazinfotech conducts thorough keyword research to identify the best keywords for your business. We analyze search volume, competition, and user intent to develop a strategy that will drive quality traffic to your site.

On-Page SEO Optimization On-page SEO involves optimizing individual pages to rank higher and earn more relevant traffic. This includes optimizing title tags, meta descriptions, header tags, images, and internal linking. At Jazinfotech, we ensure that every page of your WordPress site is optimized to meet both user needs and search engine requirements.

Technical SEO Technical SEO is a behind-the-scenes effort that ensures your website is crawling and indexing correctly. It includes optimizing site speed, mobile responsiveness, structured data, and fixing issues like broken links and duplicate content. Our team ensures that your WordPress site is technically sound, providing a smooth experience for both search engines and users.

Content Strategy and Blogging Quality content is at the heart of any successful SEO strategy. Jazinfotech helps you develop a content strategy that aligns with your audience’s interests and search intent. Regular blogging, optimized for both readers and search engines, is a powerful way to attract visitors and establish authority in your niche.

Link Building and Outreach Building high-quality backlinks from reputable websites is essential for improving your domain authority and search rankings. Jazinfotech uses white-hat link-building strategies to ensure your website gains credibility and improves its SEO performance.

SEO Analytics and Reporting Tracking your SEO performance is key to understanding what works and what needs improvement. Jazinfotech provides in-depth SEO analytics and reporting, giving you actionable insights into your website’s traffic, keyword rankings, and overall performance.

SEO and WordPress Services?

At Jazinfotech, we pride ourselves on delivering customized SEO and WordPress services that meet the unique needs of each business. Our team stays up-to-date with the latest SEO trends, Google algorithm updates, and WordPress best practices to ensure your website stays ahead of the competition.

Whether you're looking to optimize your existing website or develop a new WordPress site from scratch, Jazinfotech is your trusted partner in achieving digital success. With our proven track record of helping businesses improve their online presence, we’re confident that we can help your business grow and thrive in the digital world.

Conclusion

Investing in SEO and WordPress services is an essential step toward building a successful online presence. At Jazinfotech, we combine our expertise in both areas to offer a comprehensive solution that helps businesses achieve their goals. Let us help you optimize your website, increase traffic, and boost conversions. Contact us today to learn how our tailored services can make a difference for your business.

About Jazinfotech

Jazinfotech is a leading provider of SEO and WordPress services, offering customized solutions to businesses of all sizes. With a team of experienced professionals, Jazinfotech helps businesses optimize their online presence and achieve their digital marketing goals. Whether you're looking for SEO optimization, website development, or ongoing maintenance, Jazinfotech is your partner for success.

This blog post highlights Jazinfotech’s expertise and how businesses can benefit from its SEO and WordPress services.

[humayrabinthekabir]

Profitable Digital Marketing Ideas to Conquer Markets

Explore innovative digital marketing ideas to boost visibility, engage your audience & drive business growth.

1. Search Engine Optimization (SEO): Dominating Search Results

SEO helps your business rank higher on search engines, driving organic traffic to your website. This long-term strategy builds credibility and attracts potential customers.

Conduct keyword research to target the right search terms.

Optimize website content, meta tags, and structure.

Build backlinks and improve user experience for better rankings.

Profitability: SEO provides consistent, free traffic over time, reducing reliance on paid ads and helping you generate high-quality leads.

2. Paid Advertising (PPC): Driving Targeted Traffic Fast

PPC ads (e.g. Google Ads, Facebook Ads, Instagram Ads, etc,) offer immediate visibility, targeting potential customers who are actively searching for products or services like yours.

Create and manage PPC campaigns to reach the right audience.

Optimize targeting, budget, and ad content to maximize ROI.

Profitability: PPC delivers fast, measurable results, making it a great way to generate traffic and leads quickly with minimal waste on ad spend.

3. Social Media Marketing: Connecting with Your Audience

Social media platforms like Instagram, Facebook, and TikTok allow you to engage directly with your audience, boosting brand awareness and sales.

Manage social media profiles, create engaging posts & run paid campaigns.

Analyze performance to optimize posting times and content types.

Profitability: Social media helps expand your reach, build customer loyalty, and drive website traffic, leading to increased conversions and sales.

4. Content Marketing: Building Authority and Trust

Content marketing builds trust and authority by providing valuable, relevant content (blogs, videos, infographics) that solves your audience’s problems.

Develop a content strategy that aligns with your business goals.

Create engaging content that resonates with your audience’s needs.

Consistently publishing high-quality content to position your brand as an industry leader.

Profitability: Over time, content marketing attracts organic traffic, nurtures leads, and enhances your brand reputation without relying on constant paid advertising.

5. Conversion Rate Optimization (CRO): Turning Visitors into Customers

Attracting traffic is just the first step; converting visitors into paying customers drives revenue. CRO focuses on improving website design and user experience.

Analyze website performance and identify areas for improvement.

Test different landing pages, CTAs, and forms to improve conversions.

Profitability: CRO helps you get the most out of your existing traffic by turning more visitors into customers, boosting sales without additional advertising costs.

6. Email Marketing: Nurturing Leads and Building Loyalty

Email marketing is one of the most cost-effective ways to build relationships with potential and existing customers by sending personalized messages.

Design automated email workflows (e.g. welcome emails & abandoned cart reminders).

Track and optimize key email metrics like open rates and conversions.

Profitability: Email marketing has a high ROI, encouraging repeat purchases and improving customer retention, often with minimal cost.

7. Affiliate Marketing: Expanding Your Reach Through Partnerships

Affiliate marketing allows you to leverage third-party partners to promote your products, paying them only for the results they deliver.

Set up and manage an affiliate program, identifying the best partners.

Monitor affiliate performance and optimize partnerships for maximum results.

Profitability: Affiliate marketing is a performance-based strategy, meaning you only pay for results. This makes it a low-risk, cost-effective way to expand your reach.

To stay competitive in 2024, businesses must leverage digital marketing ideas that can elevate their brand. Whether through SEO, PPC, content marketing, or affiliate programs, these strategies offer opportunities for growth, increased visibility, and higher profits.

By partnering with a skilled digital marketer, you can implement these strategies effectively to drive traffic, conversions, and long-term success. Start applying these profitable digital marketing ideas today and position your business for success in the digital landscape!

Want to learn more? Follow us on our website or Instagram for expert tips, actionable strategies, and the latest trends in digital marketing! Stay inspired and start applying these profitable ideas today to position your business for success in the digital landscape.

💡 Ready to unlock profitable digital marketing strategies to conquer your market? From boosting brand visibility to driving sales, I’m here to help you achieve your goals! 📈

👉 Contact me today or drop your questions in the comments. Let’s take your business to the next level! 🚀

[eglogicstech-blog]

EGlogics Softech Launches Innovative Plumbing SEO Services to Transform Digital Presence for Plumbing Businesses

Noida, India – EGlogics Softech, a leading IT company renowned for its expertise in web design, development, and SEO, is proud to announce the expansion of its service portfolio with the introduction of specialized Plumbing SEO Services. This strategic move is designed to cater to the unique digital marketing needs of plumbing businesses, aiming to boost their online visibility, attract more customers, and ultimately drive growth.

Since its establishment in 2013, EGlogics Softech has been at the forefront of delivering cutting-edge IT solutions and services. With a rich history of over 950 successful projects, the company has proven its ability to create exceptional user experiences that not only meet but exceed client expectations. The introduction of Plumbing SEO Services is a testament to EGlogics Softech's commitment to innovation and its dedication to addressing the evolving needs of its diverse clientele, which ranges from startups to Fortune 500 enterprises.

The new Plumbing SEO Services are meticulously crafted to address the specific challenges faced by plumbing businesses in the digital landscape. From optimizing website content for relevant keywords to improving local search visibility, these services are designed to ensure that plumbing companies stand out in a crowded online space. By leveraging EGlogics Softech's deep understanding of SEO best practices and the latest digital marketing trends, plumbing businesses can expect a significant improvement in their search engine rankings, leading to increased website traffic and more service inquiries.

"Understanding the unique digital marketing challenges faced by plumbing businesses has been key to developing our Plumbing SEO Services," said a spokesperson for EGlogics Softech. "We are excited to offer a solution that not only enhances online visibility but also drives tangible results, helping our clients to thrive in a competitive market."

EGlogics Softech's commitment to excellence and customer satisfaction is evident in its impressive track record and the trust placed in it by over 500 clients worldwide. With its team of skilled professionals, proven methodologies, and deep domain knowledge, EGlogics Softech is well-positioned to deliver high-quality, results-driven SEO solutions to plumbing businesses looking to elevate their digital presence.

About EGlogics Softech:

EGlogics Softech is a trusted IT company that has been delivering a wide range of software development and IT services since 2013. Specializing in eCommerce, custom web applications, and SEO, EGlogics Softech combines proven methodologies, business domain knowledge, and technology expertise to deliver solutions that drive success. With a commitment to quality and customer satisfaction, EGlogics Softech has become a preferred partner for over 500 clients worldwide, ranging from startups to Fortune 500 companies.

For more information about EGlogics Softech and its Plumbing SEO Services, please visit https://www.eglogics.com/ or contact:

India Office: D-23, 2nd Floor, Sector-63, Noida, 201301 India Ph. No. +91 - 7065572572

UK Office: 2 Maning Way, Lancaster Business Park, Caton Road, Lancashire, LA1 3SU Ph. No. +44 208 0895502

US Office: Ph. No. +1 917 728 1217

Email: hello@eglogics.com

Website: https://www.eglogics.com/

[think-spot-digital]

What Does a Digital Marketing Agency Do? A Comprehensive Guide

In today’s digital-first world, businesses need a strong online presence to thrive. However, navigating the complex landscape of digital marketing can be daunting. That’s where digital marketing agencies step in. These specialized firms help businesses harness the power of the internet to attract, engage, and convert customers. Let’s delve into the services they provide and the benefits they offer.

Core Services Offered by Digital Marketing Agencies

Digital marketing agencies offer a broad spectrum of services designed to enhance a business’s online visibility and drive measurable results. Here are the primary services:

Search Engine Optimization (SEO)

SEO involves optimizing a website to rank higher in search engine results, increasing organic traffic.

Services include keyword research, on-page optimization, technical SEO, and link building.

Pay-Per-Click Advertising (PPC)

PPC campaigns, like Google Ads, deliver instant visibility by placing your ads at the top of search results.

Agencies manage ad creation, targeting, bidding strategies, and performance analysis to maximize ROI.

Social Media Marketing

Agencies create and manage campaigns across platforms like Facebook, Instagram, Twitter and LinkedIn.

This includes content creation, audience engagement, and paid social advertising.

Content Marketing

Quality content is the backbone of digital marketing. Agencies produce blogs, videos, infographics, and eBooks that resonate with your audience.

They also optimize content for SEO and shareability.

Email Marketing

From crafting engaging newsletters to automating drip campaigns, agencies help nurture leads and retain customers through email.

Website Design and Development

Many agencies offer website creation or optimization services to ensure a business’s online hub is visually appealing, user-friendly, and conversion-focused.

Analytics and Reporting

Agencies provide insights into campaign performance using tools like Google Analytics.

Regular reports help businesses understand ROI and identify areas for improvement.

Brand Strategy and Management

Digital marketing agencies assist in shaping a brand’s identity and ensuring consistency across online channels.

They often provide crisis management and reputation monitoring services.

Influencer Marketing

Collaborating with influencers can amplify brand reach. Agencies connect businesses with relevant influencers and manage campaigns.

How Businesses Benefit from Digital Marketing Agencies

Partnering with a digital marketing agency can bring transformative benefits, including:

Expertise and Industry Knowledge

Agencies have dedicated teams specializing in various aspects of digital marketing. Their expertise ensures your campaigns are effective and up-to-date with the latest trends.

Cost-Effective Solutions

Hiring an in-house digital marketer in Palakkad can be expensive. Agencies provide access to skilled professionals and advanced tools without the overhead costs.

Scalability and Flexibility

As your business grows, agencies can scale services to meet increasing demands. They can also pivot strategies quickly in response to market changes.

Access to Advanced Tools

Agencies use premium tools for analytics, keyword research, ad management, and more, offering capabilities beyond most businesses’ reach.

Focus on Core Business Activities

Outsourcing digital marketing allows businesses to concentrate on their core operations while experts handle online strategies.

Improved ROI

With data-driven approaches, agencies optimize campaigns to deliver better results, ensuring every dollar spent contributes to business growth.

Choosing the Right Digital Marketing Agency

Selecting the right digital marketing agency in Palakkad is crucial for success. Consider the following when making your choice:

Experience and Portfolio: Look for agencies with a proven track record in your industry.

Services Offered: Ensure their offerings align with your business needs.

Communication and Reporting: Transparent reporting and regular updates are essential for collaboration.

Customizable Strategies: Avoid agencies that offer one-size-fits-all solutions; your business deserves a tailored approach.

In summary, a digital marketing agency serves as a strategic partner, helping businesses navigate the digital landscape with expertise and efficiency. By leveraging their services, companies can achieve greater visibility, engage their target audience effectively, and drive sustainable growth in an ever-evolving marketplace. Contact ThinkSpot Digital for digital marketing services in Palakkad at affordable rates.

[shamikablog]

How Does Frontier Airlines Keep Costs So Low?

Introduction: Frontier Airlines’ Low-Cost Strategy

Frontier Airlines is known for its budget-friendly fares. How does Frontier Airlines keep costs so low? The answer lies in several key strategies that set Frontier apart from other airlines. By focusing on what passengers truly need and cutting out extras, Frontier delivers affordable travel without compromising safety.Their model is simple: we pass on the savings to the customer. For example, we don't include meals or in-flight entertainment in the ticket price, which many passengers don't miss. This allows them to reduce overhead and keep ticket prices low. Streamlined Operations and Efficiency

One major way Frontier reduces costs is by operating with a smaller fleet. The airline primarily uses Airbus aircraft, specifically the ANUM0 model. These planes are cost-effective and fuel-efficient, meaning Frontier spends less on fuel, maintenance, and operations. They limit the number of different plane types in their fleet. This helps reduce training costs for pilots and crew. Frontier also has quick turnaround times. Planes minimize their time on the ground. This results in more flying hours. This efficiency reduces the costs per flight and helps keep ticket prices lower for passengers.

Another way Frontier keeps costs low is by not including add-ons in the base fare. Passengers can choose to pay for extras like seat selection, baggage, and refreshments. This allows Frontier to generate additional revenue while still offering low starting prices. For instance, a passenger can choose to fly with just a personal item, avoiding baggage fees and saving money. This “pay-per-use” approach is central to Frontier’s business model. Operating a No-Frills Service Model

Frontier Airlines is a no-frills carrier. This means they prioritize getting you from one place to another without providing extra luxuries. You won’t find free snacks, entertainment, or reclining seats on a Frontier flight. However, many passengers prefer this simple, no-nonsense approach because it keeps fares lower. Frontier's basic service keeps costs down. They still offer a safe and reliable flight experience. For instance, during a flight from Denver to Las Vegas, a passenger might pay just $29 for a one-way ticket.They can pay extra for features like extra legroom or Wi-Fi. The basic fare is lower than what you'd expect from other major airlines.

Frontier Airlines has focused on the basics by cutting out extras. This approach has created a successful low-cost business model. It appeals to travelers looking to save money. This no-frills, efficient approach continues to help them grow and thrive in the competitive airline industry.

Discover BiztoIn: Your Comprehensive Source for USA Contact Information

For in-depth access to extensive USA contact details, explore the BiztoIn directory. Offering a wide array of listings, this resource ensures you can find specific contacts across various industries and regions within the United States. Whether you're searching for business contacts, customer service numbers, or professional connections, BiztoIn is a dependable platform to streamline your search. Utilize its user-friendly interface and vast database to access the most relevant and current contact information tailored to your needs. Efficiently uncover detailed American business contact information with the BiztoIn directory today.

[nishakrishnan1996]

Driving Business Forward: Harnessing the Potential of Digital Marketing Services

In today's rapidly evolving digital landscape, businesses are continually seeking innovative strategies to enhance their online presence and connect with their target audience effectively. Among these strategies, digital marketing services stand out as indispensable tools for businesses looking to thrive in the digital realm. Let's delve into the myriad benefits that digital marketing services offer and how they can propel businesses towards greater success.

1. Amplified Online Visibility

Digital marketing services play a pivotal role in elevating a business's online visibility across various digital platforms. From search engines to social media networks and websites, these services strategically promote brands, extending their reach and bolstering brand recognition among their target audience.

2. Precision Targeting

One of the primary advantages of digital marketing services lies in their ability to precisely target specific demographics, interests, and behaviors. This targeted approach ensures that marketing efforts reach the most relevant audience segments, resulting in higher engagement rates and increased conversion opportunities.

3. Cost-Effectiveness

Unlike traditional marketing methods such as print ads or television commercials, digital marketing services offer a more cost-effective alternative. By investing in strategies that deliver measurable results and a higher return on investment (ROI), businesses can optimize their marketing budget and allocate resources more efficiently.

4. Measurable Results

Digital marketing services provide businesses with the ability to track and analyze the performance of their campaigns in real-time. Comprehensive analytics tools offer valuable insights into key metrics such as website traffic, click-through rates, and conversion rates, empowering businesses to make data-driven decisions and refine their strategies accordingly.

5. Enhanced Customer Engagement

Through various digital channels such as social media interactions, email marketing, and targeted content, businesses can engage with their audience on a more personal level. This fosters stronger relationships with customers, leading to increased brand loyalty and advocacy.

6. Global Reach

Digital marketing services enable businesses to transcend geographical boundaries and expand their reach beyond local markets. By leveraging digital channels, businesses can tap into new markets and connect with potential customers worldwide, irrespective of their location.

7. Improved Customer Experience

Personalization is key in digital marketing, allowing businesses to deliver tailored content based on customer preferences and interests. By providing valuable information and addressing customer needs, businesses can enhance the overall customer experience, fostering trust and credibility.

8. Adaptability and Flexibility

In the dynamic digital landscape, businesses must adapt quickly to changes and trends. Digital marketing services offer flexibility and scalability, allowing businesses to adjust their strategies in response to market dynamics and consumer behavior.

9. Competitive Advantage

By embracing digital marketing strategies, businesses can gain a competitive edge over competitors still reliant on traditional methods. Staying ahead of the curve and leveraging innovative digital tactics can position businesses as industry leaders and innovators.

In summary, digital marketing services offer a multitude of benefits for businesses, from heightened brand visibility and precision targeting to cost-effectiveness and measurable results. By harnessing the power of digital marketing, businesses can effectively engage with their target audience, drive customer engagement, and achieve their marketing objectives in today's digital age.

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SEO Agency Phoenix: Tailored Strategies for Your Success

In today’s competitive digital landscape, having a robust online presence is essential for businesses aiming to thrive. SEO Agency Phoenix specializes in creating customized strategies that cater to your unique goals, ensuring measurable results. Whether you’re a small business or a large enterprise, our expertise in search engine optimization, website design, and digital marketing equips you to dominate the online space effectively.

Why Choose SEO Agency Phoenix?

Search engine optimization (SEO) is not just about ranking on Google; it’s about driving relevant traffic, engaging your audience, and ultimately increasing revenue. With our extensive experience, SEO Agency Phoenix delivers tailored solutions that align with your business objectives. Our team includes Phoenix SEO Experts who use advanced tools and strategies to identify opportunities for growth and visibility.

We prioritize understanding your business and industry to create a personalized roadmap to success. From keyword research to technical optimization, link building, and content marketing, we offer end-to-end solutions.

Customized SEO Strategies

As a Phoenix Digital Marketing Agency, we focus on delivering targeted results. Here’s how our customized SEO strategies can help you:

Keyword Research and Analysis

The foundation of any successful SEO campaign is effective keyword research. Our experts identify high-value keywords, such as Seo Company Phoenix, Local Seo Phoenix, and Phoenix Seo Services, to ensure your website ranks for search terms your target audience is using.

On-Page Optimization

On-page SEO involves optimizing your website’s content and structure to make it search-engine friendly. Our team works on improving site speed, mobile-friendliness, and meta tags while incorporating keywords like Seo Services In Phoenix and Seo Consultant Phoenix naturally into your content.

Technical SEO

Technical aspects like site architecture, crawlability, and security play a vital role in SEO. As a leading Seo Firm Phoenix, we ensure your website is technically sound and free from errors that could affect rankings.

Content Creation and Marketing

High-quality, engaging content is essential for attracting and retaining your audience. We develop compelling blogs, articles, and landing pages enriched with keywords such as Social Media Marketing Phoenix and Custom Web Development Phoenix to position your business as an authority in your industry.

Link Building

Earning high-quality backlinks is a crucial part of improving domain authority and rankings. As an experienced Seo Agency In Phoenix, we employ white-hat techniques to build a strong backlink profile.

Comprehensive Digital Marketing Services

At our Digital Marketing Company In Phoenix, we go beyond SEO to provide comprehensive services that help businesses achieve their full potential online.

Social Media Marketing

With the rise of social media, engaging with your audience on platforms like Facebook, Instagram, and LinkedIn is more important than ever. Our Social Media Marketing Phoenix services ensure your brand stands out with creative campaigns and targeted ads.

Website Design and Development

A well-designed website is the backbone of any online strategy. Our Website Design Company Phoenix and Website Development Agency Phoenix specialize in creating responsive, user-friendly websites tailored to your business needs.

We offer services like:

Website Designer Phoenix for aesthetically pleasing and functional designs.

Custom Web Development Phoenix for unique, scalable websites.

Website Development Services Phoenix to maintain and enhance your site.

Local SEO for Phoenix Businesses

Local SEO is essential for businesses looking to attract customers in their vicinity. Our Phoenix Local Seo services focus on optimizing your Google My Business profile, creating location-specific content, and earning local citations. This ensures your business stands out in local searches for terms like Best Seo Company In Phoenix and Seo Expert In Phoenix.

Partner with Phoenix SEO Experts

Success in the digital world requires expertise, dedication, and a results-driven approach. Our team of Phoenix Seo Consultants is committed to delivering exceptional results through proven strategies and continuous optimization.

Why Our Clients Trust Us

Proven Track Record: As a trusted Seo Company In Phoenix, we’ve helped countless businesses achieve top rankings and significant ROI.

Customized Solutions: Every business is unique, and so are our strategies. We craft solutions tailored to your specific needs.

Transparency: We believe in keeping our clients informed with regular reports and updates.

How We Can Help Your Business Grow

Whether you’re launching a new venture or looking to scale an existing one, partnering with SEO Agency Phoenix is your first step toward digital success. From increasing visibility with Seo Services Phoenix to designing a stunning website with Phoenix Website Design Company, we have you covered.Get Noticed with the Best SEO Services

Our services ensure your business ranks prominently in search results for relevant keywords, driving organic traffic and generating leads. With our expertise in Seo Service Phoenix, your brand will not only get noticed but will also earn the trust of your audience.

Engage Your Audience with Social Media Marketing

Social media platforms are powerful tools for connecting with customers. With our Social Media Marketing Phoenix strategies, you can engage with your audience effectively, build a loyal customer base, and increase conversions.

Build a Strong Online Presence

An engaging and functional website is the cornerstone of your online presence. Our Website Design Services Phoenix and Website Development Services Phoenix ensure your website represents your brand in the best way possible.

Stay Ahead with Local SEO

Our Local Seo Phoenix solutions help businesses tap into their local markets by optimizing for location-based searches. Whether it’s appearing in the “near me” searches or dominating local listings, we’ve got you covered.

The SEO Agency Phoenix Difference

Our commitment to your success sets us apart. By combining our expertise as a Phoenix Digital Marketing Company with cutting-edge tools and techniques, we deliver strategies that ensure long-term growth.

Whether you’re searching for a Seo Expert Phoenix, need assistance with Phoenix Website Design Company, or require complete Seo Services Phoenix, our team is here to help.

Let’s Build Your Digital Success

Your journey to digital success begins with the right partner. With SEO Agency Phoenix, you gain access to industry-leading expertise, personalized strategies, and a dedicated team ready to make your vision a reality.

Contact us today to learn how we can help you achieve your online goals through our comprehensive services as a Phoenix Digital Marketing Company. Together, we’ll create a strong, impactful online presence that drives real-world results

Get in Touch

Website - https://www.webinfomatrix.com/phoenix Mobile – +91-9212306116 WhatsApp – https://call.whatsapp.com/voice/9rqVJyqSNMhpdFkKPZGYKj  Skype – shalabh.mishra Telegram – shalabhmishra Email – Shalabh.web@gmailcom