#Data Center Infrastructure Management Market

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Data Center Infrastructure Management Market: Valuation Expected to Surpass US$ 15.2 Billion by 2033

The global DCIM market size is anticipated to gain astonishing growth from 2023 to 2033. According to the research report published by Future Market Insights, the global market is predicted to exceed a valuation of US$ 3,540.4 million in 2023. The market is estimated to showcase a splendid CAGR of 15.8% from 2023 to 2033.

Digitalization and internet usage have skyrocketed in recent years. Businesses are quickly distributing computer resources across a variety of environments, including cloud servers, edge data centers, and physical systems. For many firms, obtaining end-to-end visibility to forecast capacity requirements is of the highest importance. It is becoming increasingly important to link monitoring systems with various applications and databases to improve data accuracy. The market’s growth potential is increasing as next-generation DCIM offerings are deployed by booming businesses.

Request a sample to obtain additional highlights and key points on various market segments and their impact in the coming years  https://www.futuremarketinsights.com/reports/sample/rep-gb-14529

Cloud computing, big data, and artificial intelligence are in huge demand, which considerably aids the growth of the DCIM industry. Providers may broaden their operations based on demand with the aid of these technologies. Automated tasks assist in minimizing workload and boosting effectiveness. Acquiring information in real-time aids in streamlining processes as a whole. As a result, market players are placing more emphasis on selling DCIM to expand their product portfolios. They are emphasizing increased power capacity and decreased space requirements.

With substantial investments in data center expansion, the Asia Pacific data center infrastructure management market is rapidly growing. Key countries like India, China, and Japan are making significant investments in industries like BFSI, retail, healthcare, manufacturing, telecommunications, and IT. These factors are fostering economic expansion in the Asia Pacific region.

Key Takeaways from Market Report:

The global DCIM market expanded at a captivating CAGR of 13.7% from 2018 to 2022.

In 2018, the global market size stood at US$ 1,851.8 million.

The global DCIM market accounted for US$ 3,100.2 million in 2022.

The Banking, Financial Services, and Insurance (BFSI) industry vertical captured 21.2% of the global market share in 2022.

The facility management segment captured a market share of 40.3% in 2022.

The North America DCIM market exhibited a CAGR of 28.4% in 2022.

Know more about this market’s geographical distribution along with a detailed analysis of the top regions:  https://www.futuremarketinsights.com/reports/dcim-market

Recent Developments Observed by FMI:

Schneider Electric published a new whitepaper and tradeoff tool in February 2023. to address the challenges managed by DCIM hybrid IT management. It focuses on sustainable IT operations and a strong foundation of security.

Schneider Electric introduced Ecostruxure IT, a data center infrastructure management (DCIM) product, in June 2022. With the new launch, CIOs can manage the infrastructure that is spread across colocation, public cloud services, edge resources, and their on-premises resources.

In November 2021, Siemens launched the ground-breaking Industrial Edge ecosystem open IT platform. This makes it easier to implement scalable IT systems and applications in real-world settings. Additionally, B2B clients are now able to purchase and manage various software components from a single platform.

The dcTrack solution was updated by Sunbird Software in October 2021. Due to the first-generation DCIM’s slowness, enterprise-class clients previously had trouble remotely managing all of their data centers, labs, units, and edge locations. dcTrack has enhanced its scalability and tool management features to address these issues.

Key Players in the Market:

ABB Ltd.

Commscope Inc.

Cormant Inc.

Eaton Corp Inc.

IBM Corp.

Market Segmentation

By Solution:

IT Asset Management

Facility Management

Consulting

Others

By Component:

IT Asset

DCIM Software

Power

Cooling

Others

By Industry Vertical:

Banking, Financial Services and Insurance (BFSI)

Information Technology

Telecom

Healthcare

Retail

Others

By Region:

North America

Latin America

Europe

Asia Pacific

The Middle East and Africa

[neha24blog]

Data Center Infrastructure Management Market Focusing On The Basis Of Component, Data Center Type, Deployment, Application, Enterprise, Industry Vertical, Region And Forecast 2030: Grand View Research Inc.

San Francisco, 2 Aug 2023: The Report Data Center Infrastructure Management Market Size, Share & Trends Analysis Report By Component, By Data Center Type, By Deployment, By Application, By Enterprise, By Industry Vertical, By Region, And Segment Forecasts, 2022 – 2030 The global data center infrastructure management market size is anticipated to reach USD 7.79 billion by 2030, according to a new…

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Exploring the Growing $21.3 Billion Data Center Liquid Cooling Market: Trends and Opportunities

In an era marked by rapid digital expansion, data centers have become essential infrastructures supporting the growing demands for data processing and storage. However, these facilities face a significant challenge: maintaining optimal operating temperatures for their equipment. Traditional air-cooling methods are becoming increasingly inadequate as server densities rise and heat generation intensifies. Liquid cooling is emerging as a transformative solution that addresses these challenges and is set to redefine the cooling landscape for data centers.

What is Liquid Cooling?

Liquid cooling systems utilize liquids to transfer heat away from critical components within data centers. Unlike conventional air cooling, which relies on air to dissipate heat, liquid cooling is much more efficient. By circulating a cooling fluid—commonly water or specialized refrigerants—through heat exchangers and directly to the heat sources, data centers can maintain lower temperatures, improving overall performance.

Market Growth and Trends

The data centre liquid cooling market  is on an impressive growth trajectory. According to industry analysis, this market is projected to grow USD 21.3 billion by 2030, achieving a remarkable compound annual growth rate (CAGR) of 27.6%. This upward trend is fueled by several key factors, including the increasing demand for high-performance computing (HPC), advancements in artificial intelligence (AI), and a growing emphasis on energy-efficient operations.

Key Factors Driving Adoption

1. Rising Heat Density

The trend toward higher power density in server configurations poses a significant challenge for cooling systems. With modern servers generating more heat than ever, traditional air cooling methods are struggling to keep pace. Liquid cooling effectively addresses this issue, enabling higher density server deployments without sacrificing efficiency.

2. Energy Efficiency Improvements

A standout advantage of liquid cooling systems is their energy efficiency. Studies indicate that these systems can reduce energy consumption by up to 50% compared to air cooling. This not only lowers operational costs for data center operators but also supports sustainability initiatives aimed at reducing energy consumption and carbon emissions.

3. Space Efficiency

Data center operators often grapple with limited space, making it crucial to optimize cooling solutions. Liquid cooling systems typically require less physical space than air-cooled alternatives. This efficiency allows operators to enhance server capacity and performance without the need for additional physical expansion.

4. Technological Innovations

The development of advanced cooling technologies, such as direct-to-chip cooling and immersion cooling, is further propelling the effectiveness of liquid cooling solutions. Direct-to-chip cooling channels coolant directly to the components generating heat, while immersion cooling involves submerging entire server racks in non-conductive liquids, both of which push thermal management to new heights.

Overcoming Challenges

While the benefits of liquid cooling are compelling, the transition to this technology presents certain challenges. Initial installation costs can be significant, and some operators may be hesitant due to concerns regarding complexity and ongoing maintenance. However, as liquid cooling technology advances and adoption rates increase, it is expected that costs will decrease, making it a more accessible option for a wider range of data center operators.

The Competitive Landscape

The data center liquid cooling market is home to several key players, including established companies like Schneider Electric, Vertiv, and Asetek, as well as innovative startups committed to developing cutting-edge thermal management solutions. These organizations are actively investing in research and development to refine the performance and reliability of liquid cooling systems, ensuring they meet the evolving needs of data center operators.

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The outlook for the data center liquid cooling market is promising. As organizations prioritize energy efficiency and sustainability in their operations, liquid cooling is likely to become a standard practice. The integration of AI and machine learning into cooling systems will further enhance performance, enabling dynamic adjustments based on real-time thermal demands.

The evolution of liquid cooling in data centers represents a crucial shift toward more efficient, sustainable, and high-performing computing environments. As the demand for advanced cooling solutions rises in response to technological advancements, liquid cooling is not merely an option—it is an essential element of the future data center landscape. By embracing this innovative approach, organizations can gain a significant competitive advantage in an increasingly digital world.

[marketdevelopment]

(via Data Center Infrastructure Management (DCIM) System Market Report | IMR)

[aadeshmmr]

Data center infrastructure management (DCIM) is the combination of IT and facilities management that monitors, evaluates, and controls high-end data center facilities across multiple domains within an organization to increase data center energy efficiency.

[dkaufmandevelopment]

Blackstone Surges to Record High: A Closer Look at Their Impressive Q3 Results

Blackstone, the world's largest commercial property owner, achieved a remarkable milestone on Thursday as its shares surged to a record high. This impressive performance comes on the heels of better-than-expected third-quarter results and an improved real estate investment performance. Let’s dive into the factors driving this success and what it means for the market.

Key Highlights from Q3

In the third quarter, Blackstone invested or committed a staggering $54 billion, marking the highest amount in over two years. This surge in investment activity is attributed to the Federal Reserve’s recent rate cut in September, which significantly reduced the cost of capital. The U.S. central bank’s previous rate hikes had stymied real estate deals and financing, leading to increased defaults in the office market affected by corporate cost-cutting and the rise of hybrid and remote work.

Stephen Schwarzman, Blackstone’s Chief Executive, emphasized the positive impact of the rate cut, stating, “Easing the cost of the capital will be very positive for Blackstone’s asset values. It will be a catalyst for transaction activity.” This sentiment was echoed by Jonathan Gray, President and Chief Operating Officer, who noted that while commercial real estate sentiment is improving, it remains cautious.

Strategic Investments and Areas of Focus

Blackstone has been proactive in planting the “seeds of future value” by substantially increasing its pace of investment. A key area of focus is the revolutionary advancements in artificial intelligence (AI) and the associated digital and energy infrastructure. In September, Blackstone announced the $16 billion purchase of AirTrunk, the largest data center operator in the Asia-Pacific region. This acquisition is part of Blackstone’s $70 billion investment in data centers, with over $100 billion in prospective pipeline development.

Other notable investment themes include renewable energy transition, private credit, and India’s emergence as a major economy. These strategic areas highlight Blackstone’s commitment to innovation and growth.

Recovery in Commercial Real Estate

The Blackstone Real Estate Income Trust (BREIT), a benchmark for the industry, reported a 93% slump in investor stock redemption requests from a peak. This indicates a recovery in investor confidence and a shift towards positive net inflows of capital. BREIT’s core-plus real estate investments, which include stable, income-generating, high-quality real estate, showed a 0.5% decline in Q3 performance, an improvement from a 3.8% drop over the past 12 months. The riskier opportunistic real estate investments posted a 1.1% increase, reversing previous declines.

Student Housing and Data Centers

Among rental housing, student housing has emerged as a significant focus. Wesley LePatner, set to become BREIT CEO on Jan. 1, highlighted the structural undersupply in the U.S. student housing market, emphasizing its potential as an all-weather asset class. BREIT has consistently met investor redemption requests for several months, showcasing strong performance.

Furthermore, the demand for data centers remains robust. QTS, which Blackstone took private in 2021, recorded more leasing activity last year than the preceding three years combined. Such sectors, once considered niche, are now integral to the commercial real estate landscape.

Financial Performance and Outlook

Blackstone’s third-quarter net income soared to approximately $1.56 billion, up from $920.7 million a year earlier. Distributable earnings, profit available to shareholders, rose to $1.28 billion from $1.21 billion. Total assets under management jumped 10% to about $1.11 trillion, driven by inflows to its credit and insurance segment.

The Path Forward

As Blackstone continues to navigate the evolving market landscape, it remains focused on identifying “interesting places to deploy capital.” With a robust investment strategy and a keen eye on emerging trends, Blackstone is well-positioned for future growth.

Join the Conversation: What are your thoughts on Blackstone’s impressive Q3 performance and strategic investments? How do you see these trends impacting the broader real estate market? Share your insights and engage with our community!

[careermantradotorg]

The IIT Delhi MBA: A Path to Excellence in Management Education

The IIT Delhi MBA program is one of the most prestigious management programs in India, offering a unique blend of technical and managerial education. With the growing demand for managers who can navigate complex business environments, IIT Delhi's Department of Management Studies (DMS) provides a solid platform for professionals to excel in leadership roles across various industries.

Why Choose the IIT Delhi MBA?

Global Recognition and Reputation IIT Delhi is not just another technical institute; it’s a globally recognized center for excellence in both technology and management. The MBA program at IIT Delhi stands out for its rigorous curriculum and high standards of academic excellence. The reputation of an IIT degree opens doors not only in India but also on a global scale.

Interdisciplinary Approach One of the standout features of the IIT Delhi MBA is its interdisciplinary approach. Students benefit from a robust ecosystem that blends engineering, technology, and management. This interdisciplinary synergy provides a broader perspective, enabling students to tackle business challenges from multiple angles.

Cutting-Edge Curriculum The curriculum at IIT Delhi is constantly updated to align with the dynamic business environment. It covers a wide array of subjects, from marketing and finance to data analytics and innovation management. This comprehensive approach ensures that students are equipped with both theoretical knowledge and practical skills that are highly relevant in today's world.

World-Class Faculty The faculty at IIT Delhi’s DMS comprises both academicians and industry professionals, ensuring a rich learning experience. Their expertise spans across diverse areas of business management, allowing students to gain insights from real-world challenges and research-backed strategies.

Strong Industry Connections The IIT Delhi MBA program boasts strong ties with the industry, which translates into exciting internship opportunities, live projects, and placements with top-tier companies. The program's focus on practical experience ensures that students are well-prepared to make an immediate impact in their respective fields.

Focus on Innovation and Leadership In today’s rapidly evolving business landscape, innovation and leadership are essential. The IIT Delhi MBA program emphasizes these skills, encouraging students to think creatively and take on leadership roles within organizations. Whether it's through specialized courses, workshops, or entrepreneurial initiatives, students are trained to be future-ready leaders.

State-of-the-Art Infrastructure IIT Delhi provides its MBA students with access to world-class infrastructure, including cutting-edge labs, libraries, and collaborative spaces. This ensures that students have all the resources they need to thrive academically and professionally.

Placement Opportunities for IIT Delhi MBA Graduates

The placement record of IIT Delhi MBA is exceptional, with graduates being recruited by leading companies across various industries, including consulting, technology, finance, and manufacturing. With an IIT Delhi MBA, students are equipped to take on diverse roles such as business analysts, consultants, financial managers, and more.

Companies like McKinsey, BCG, Amazon, and Google, among many others, are regular recruiters from the campus. The diverse skill set of IIT Delhi MBA graduates makes them highly sought after in both national and international markets.

Conclusion: A Gateway to Success

The IIT Delhi MBA is not just about obtaining a degree; it’s about shaping your career and becoming part of a legacy of excellence. With its interdisciplinary focus, strong industry connections, and emphasis on innovation, this program equips students with the tools and mindset needed to succeed in the ever-evolving business world.

If you’re looking for a top-tier MBA program that merges the best of technology and management, the IIT Delhi MBA is the ideal choice. It's not just an academic journey, but a gateway to leadership and success in the global marketplace.

[soniez]

The Global Impact of High-Quality Current Transformer Bases

In the ever-evolving landscape of energy distribution and management, current transformers play a pivotal role in ensuring accurate measurement and monitoring of electrical currents in power systems.  A critical component within these transformers is the current transformer base, which serves as the foundation for the safe and efficient operation of transformers.  As global demand for energy continues to surge, the significance of high-quality current transformer bases in modern power infrastructures cannot be overstated.

Current transformer bases are instrumental in energy distribution networks, helping to measure current accurately and protect electrical systems from faults and overloading.  This blog will delve into the global impact of high-quality current transformer bases and highlight the importance of reliable manufacturers and exporters in India, the growing role of air-insulated switchgear companies, and the increasing need for advanced power monitoring systems.

The Role of Current Transformer Bases in Power Systems

Current transformers (CTs) are essential in the measurement and control of electrical currents in various applications, from power generation and transmission to industrial automation and energy metering.  The current transformer base acts as the structural platform on which the transformer operates, ensuring the stability and insulation of the CT during operation.

High-quality current transformer bases provide enhanced accuracy in current measurement, which is critical for maintaining the efficiency and safety of power systems.  These bases also ensure proper insulation and protection of the transformer, preventing short circuits, arcing, and other potential hazards.

For industries where power quality and reliability are paramount, such as manufacturing, utilities, and data centers, the performance of the current transformer base directly impacts the effectiveness of power monitoring and control systems.

India:  A Global Hub for Current Transformer Base Manufacturing

India has emerged as a key player in the global energy sector, and its manufacturers are becoming increasingly prominent in the production of critical power components.  As a leading current transformer base manufacturer and exporter in India, Radiant Enterprises and other companies have made significant strides in meeting global demand for high-quality products.  Indian manufacturers are known for their technical expertise, innovative solutions, and adherence to international standards, making them a trusted source for current transformer bases.

The rise of India as a global manufacturing hub has been driven by several factors:

Cost-Effective Production:  Indian manufacturers offer competitive pricing without compromising on quality, making their products attractive to global markets.

Skilled Workforce:  India boasts a highly skilled workforce with expertise in the design, production, and testing of electrical components, including current transformer bases.

Adherence to International Standards:  Indian manufacturers comply with global quality standards such as ISO, IEC, and other industry certifications, ensuring that their products meet the stringent requirements of international clients.

Growing Export Market:  India’s export market for electrical components has seen steady growth, with manufacturers catering to the needs of clients across Europe, North America, Africa, and Asia.

As the global demand for energy continues to rise, the role of Indian manufacturers and exporters in meeting the need for high-quality current transformer bases becomes even more significant.

Impact on Power Monitoring Systems

Power monitoring systems are essential tools in modern electrical infrastructure, providing real-time data on the performance of power distribution networks.  These systems help monitor energy usage, detect faults, and optimize the efficiency of electrical systems, thereby ensuring the reliability and safety of power networks.

The accuracy of power monitoring systems depends heavily on the precision of current transformers and, by extension, the quality of the current transformer bases.  High-quality current transformer bases ensure that the transformers can operate effectively, delivering accurate data to power monitoring systems.

Some of the key benefits of power monitoring systems include:

Real-Time Data:  Power monitoring systems provide instant data on power usage, current levels, and potential faults, allowing for immediate corrective action.

Improved Energy Efficiency:  By analyzing data from power monitoring systems, businesses can optimize their energy usage, reduce waste, and lower operational costs.

Enhanced Safety:  Power monitoring systems can detect anomalies in current flow, such as overloads or short circuits, and alert operators to potential safety hazards before they escalate.

Preventive Maintenance:  With accurate data on system performance, companies can implement preventive maintenance strategies, reducing downtime and preventing costly repairs.

Given the growing emphasis on energy efficiency and sustainability, the demand for high-quality power monitoring systems continues to rise globally.  In turn, the importance of reliable current transformer bases in supporting these systems cannot be overstated.

The Role of Air Insulated Switchgear Companies in India

Switchgear is a vital component of power distribution systems, used to control, protect, and isolate electrical equipment.  Air-insulated switchgear (AIS) is one of the most widely used types of switchgear in medium- and high-voltage power distribution applications.  These systems use air as the primary insulating medium and are designed to protect electrical circuits from faults while ensuring the continuity of power supply.

Air-insulated switchgear companies in India are playing a key role in modernizing electrical infrastructure across the country and globally.  India has become a prominent player in manufacturing air-insulated switchgear due to its expertise in power distribution equipment, favorable production costs, and adherence to international quality standards.

Air-insulated switchgear companies in India contribute to the global power industry in several ways:

Innovative Solutions:  Indian manufacturers are continually developing advanced air-insulated switchgear solutions to meet the evolving demands of modern power systems.  These innovations include more compact designs, improved insulation technologies, and enhanced safety features.

Cost Efficiency:  Indian air-insulated switchgear companies offer competitive pricing compared to manufacturers in other parts of the world, making them a cost-effective solution for global clients.

Environmental Considerations:  As the world shifts toward greener energy solutions, air-insulated switchgear offers an environmentally friendly alternative to gas-insulated switchgear, which uses greenhouse gases such as SF6 for insulation.

The Global Impact of High-Quality Electrical Components

The global energy landscape is undergoing a profound transformation driven by the increasing demand for electricity, the transition to renewable energy sources, and the need for improved energy efficiency.  As a result, the demand for high-quality electrical components, including current transformer bases and air-insulated switchgear, is growing at an unprecedented rate.

High-quality current transformer bases are crucial for ensuring the accuracy and reliability of electrical measurements, which in turn supports the effective operation of power monitoring systems.  These systems are essential for optimizing energy usage, improving safety, and ensuring the reliability of electrical infrastructure.

The growing role of current transformer base manufacturers and exporters in India in meeting global demand highlights the country's importance in the global energy sector.  Indian manufacturers are supplying high-quality products that meet international standards, helping to improve power distribution networks around the world.

Similarly, air-insulated switchgear companies in India are contributing to the modernization of electrical infrastructure, both domestically and internationally.  Their innovations are helping to improve the efficiency and reliability of power systems, while also offering environmentally friendly solutions.

Conclusion:  Powering the Future with Quality

As the world moves toward a more connected and energy-efficient future, the importance of high-quality electrical components, such as current transformer bases, air-insulated switchgear, and advanced power monitoring systems, will continue to grow.  These components are critical to ensuring the safe, reliable, and efficient operation of power distribution networks, which are essential to the global economy.

Manufacturers and exporters in India, including current transformer base manufacturers, are playing a vital role in meeting global demand for high-quality electrical products.  Their commitment to innovation, quality, and sustainability is helping to shape the future of the global energy landscape, ensuring that power systems are equipped to handle the challenges of tomorrow.

With the rise of renewable energy, the expansion of smart grids, and the increasing focus on energy efficiency, the demand for reliable and accurate electrical components will only continue to grow.  By investing in high-quality current transformer bases and partnering with reputable air-insulated switchgear companies in India, businesses can ensure that they are prepared for the future of energy.

[nmsc-market-pulse]

Airbus: Soaring High in the Drone Market

Introduction:

Airbus S.A.S., a global leader in the aerospace industry, has made significant inroads into the rapidly expanding Drone Market. Renowned for its expertise in aviation and aerospace technology, Airbus is leveraging its core competencies to redefine the landscape of drone delivery and aerial mobility.

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Airbus' Strategic Approach: A Holistic Ecosystem

Airbus' strategy in the drone market centers on a holistic approach that encompasses:

Core Competencies: Leveraging expertise in aerospace engineering, manufacturing, and systems integration to develop advanced drone platforms.

Urban Air Mobility (UAM): Integrating drone delivery services into a broader UAM ecosystem, encompassing passenger drones, cargo drones, and air taxis.

Infrastructure Development: Investing in the development of drone infrastructure, including charging stations, landing pads, and air traffic management systems.

Data Analytics and Optimization: Utilizing data analytics to optimize drone delivery routes, improve efficiency, and enhance customer experience.

Regulatory Engagement: Actively participating in the development of drone regulations to shape a favorable regulatory environment.

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Airbus' Contributions to the Drone Market

Airbus' contributions to the drone market are multifaceted:

Advanced Drone Platforms: The company is developing cutting-edge drone platforms with extended range, payload capacity, and flight autonomy.

Hybrid Drone Concepts: Airbus is exploring hybrid drone designs that combine the advantages of fixed-wing and multi-rotor configurations.

Urban Air Mobility Ecosystem: The company is actively involved in developing a comprehensive UAM ecosystem, including drones, ground infrastructure, and air traffic management systems.

Integration with Existing Aviation Systems: Airbus is leveraging its expertise in aviation to seamlessly integrate drone operations into the broader airspace.

Focus on Safety and Security: The company prioritizes safety and security, incorporating advanced technologies and rigorous testing into drone development.

Airbus' Role in Shaping the Future

Airbus' strategic vision positions the company as a key player in shaping the future of the drone market. The company is likely to focus on:

Expanding Drone Capabilities: Developing drones with advanced features such as autonomous navigation, obstacle avoidance, and payload flexibility.

Global Market Expansion: Expanding drone delivery services to new markets and regions, leveraging Airbus' global presence.

Sustainability: Incorporating sustainable practices into drone operations, using eco-friendly materials and reducing noise pollution.

Public-Private Partnerships: Collaborating with governments, cities, and other stakeholders to accelerate drone adoption.

Data Monetization: Leveraging data collected from drone operations to create new revenue streams and insights.

Case Studies: Airbus' Impact

To illustrate Airbus' role in the drone market, consider the following examples:

CityAirbus: Airbus' electric vertical take-off and landing (eVTOL) aircraft concept demonstrates the company's commitment to urban air mobility and its potential application for drone delivery.

Cargo Drone Development: Airbus is actively developing cargo drones with increased payload capacity for delivering heavier packages.

Drone Infrastructure Investments: The company is investing in the development of droneports and charging stations to support the growth of drone delivery services.

Airbus' Focus on Urban Air Mobility (UAM)

Airbus sees UAM as a key growth area and is investing heavily in developing a comprehensive ecosystem. The company's vision includes:

Passenger Drones: Developing passenger drones for urban transportation, reducing traffic congestion, and improving mobility.

Cargo Drones: Integrating cargo drones into the urban logistics network for efficient delivery of goods and services.

Air Traffic Management: Developing advanced air traffic management systems for safe and efficient drone operations in urban environments.

Infrastructure Development: Building the necessary infrastructure, including vertiports and charging stations, to support UAM operations.

Challenges and Opportunities

While Airbus is a major player in the drone market, the company faces challenges such as regulatory hurdles, public acceptance, and technological limitations. However, the potential rewards are significant, including increased market share, revenue generation, and the opportunity to redefine urban transportation.

Airbus' focus on UAM and its ability to integrate drones into the broader aviation ecosystem position the company well to capitalize on the growing demand for air mobility solutions. By addressing challenges and leveraging opportunities, Airbus can solidify its leadership position in the drone market.

Conclusion

Airbus, with its deep-rooted expertise in aerospace engineering and a global presence, is poised to be a major player in the drone market. The company's focus on urban air mobility, coupled with its commitment to innovation and sustainability, positions it well for future growth.

As the drone market continues to evolve, Airbus' ability to adapt to changing market dynamics and technological advancements will be crucial for maintaining its leadership position. The company's success in developing safe, efficient, and environmentally friendly drone solutions will be essential for building public trust and expanding the adoption of drone technology.

[mariacallous]

In April, an unassuming old building in New Delhi’s furniture market housed roughly 30 youngsters. Some were hunched over their laptops crunching data on Excel or analyzing a heat map, while others huddled to discuss strategy. These were engineering graduates, economists, political scientists, and others. There were office chairs, desks, and a couple of white boards.

The entire setup could easily have passed as a startup office, but it wasn’t. This was an election war room.

From there, Sapiens Research founder Rimjhim Gour’s team served as the brains of Narendra Modi’s Bharatiya Janata Party, or BJP. The party’s senior leadership had entrusted Gour with mobilizing 12.5 million female voters across India, and her team spent their days crunching historical polling trends, using data to pinpoint critical constituencies, browsing WhatsApp for real-time on-ground updates, and shaping electoral strategies to usher in BJP for a third consecutive term.

Gour’s team was successful: Modi was sworn in as the Prime Minister on June 9 after the BJP formed the government through an alliance with 293 seats. India’s general elections happen once in five years, and in 2024, a record-breaking 642 million Indians voted. Of the total voters polled, 312 million were women. This was BJP’s grand experiment: The party wanted to micro-target and mobilize female voters, and hired people like Gour to make it happen—revealing, says Amogh Dhar Sharma, author of the forthcoming book The Backstage of Democracy: India’s Election Campaigns and the People Who Manage Them, “the hidden power of a new technocratic elite that has become critical for parties and politicians to fight elections and win votes in India.”

“In most places [in India], electorates who are registered but not voting are always women,” says Gour, who previously worked as a media strategist at Indian Political Action Committee, the legendary firm widely recognised for propelling Modi to victory in 2014. Dressed in an off-white salwar kameez, with a big pair of round glasses keeping her hair off her face, Gour is suave and confident, and fluently switches between English and Hindi. “That’s when it struck me that if we have to mobilize someone, it has to be women; they make up 50% of the electorate but still haven’t been tapped into completely in a systematic approach.”

Over the past decade, the Indian electioneering landscape has been overhauled by the advent of social media, data-driven insights, and political consultants. “I think the 2024 Indian general election confirms … the inordinate role of campaign professionals in Indian elections,” says Sharma. From call centers being used for “screening” party supporters, to WhatsApp for real-time updates, and a specialized app for reporting and documenting meetings, each tool served a unique purpose in this BJP campaign. “The speed at which these technologies are being embraced by parties and the growing emphasis on them is certainly unique,” says Sharma.

The BJP’s use of technology and social platforms has evolved as politics has, as they have gone from being niche tools to essential infrastructure. The BJP emerged as the highest spender on political ads on Meta platforms this election. If the 2019 election was characterized as the “WhatsApp Election” because of the excessive use of the messaging platform, the 2024 campaign was the “YouTube Election.” It marked an unprecedented use of YouTube influencers by BJP that featured softball questions with political candidates and paid promotions. While rival parties worked to catch up, the BJP still leads the pack with dedicated cyber troops for year-round content creation—and not just during elections.

And the BJP’s decision to hire a dedicated consultant to woo women votes seems like the next step in this broader evolution of using tech.

Historically, women voters lean towards progressive parties. But over the past decade, under Modi’s rule—characterized by what critics describe as creeping authoritarianism due to attacks on civil society, religious polarization, and cracking down on dissent—there has been a noticeable shift, with both the 2014 and 2019 elections recording higher female participation and increased support for the BJP amongst female voters. The BJP had been launching female-friendly welfare schemes including subsidized cooking gas cylinders and maternity leaves, for greater equality. As a result, in 2019, women’s poll participation exceeded men’s for the first time. This time it was about going a step ahead to remind a specific cohort of targeted women about Modi’s policies and nudge them to go out to vote.

Gour’s get-out-the-vote effort, which used a potpourri of apps, data analysts, and personal outreach by party workers, thus represented a convergence of two trends in an attempt to consolidate a women’s vote newly open to the BJP.

For Modi to return to power, BJP had to win 272 of the 534 parliamentary seats. Gour’s young team was focused on 235 seats, which they identified as “critical seats”—areas where the BJP has either won or lost by less than 10% margin of votes in the past. The goal was to identify women self-help groups, or SHGs, in those 235 critical voting areas, and then use BJP’s party workers, or karyakartas, to meet, motivate, and mobilize female voters.

India’s rural SHGs are collectives of 10 or more women who pool their money and support each other through savings; nearly 100 million women are part of SHGs. And women involved with SHGs are already more politically active.

“Often the hardest problem for political parties who want to engage with women and get women to participate in public life is to figure out how to get these women to participate in a political cause,” says Anirvan Chowdhury, a postdoctoral fellow at Harvard University who studies the BJP’s attempts to target female voters. “And in a context where politics is often seen as unsuitable for women, reframing politics as seva [selfless service] or using existing institutional frameworks like the SHG structure helps solve that problem.” Because of this sustained effort, there has been a pro-BJP tilt in women’s political preference in many northern states which have a strong history of support for Modi’s BJP, research shows.

For Gour’s Sapiens Research team, the challenge wasn’t merely to locate these self-help groups but to identify potential BJP supporters within these groups—a task that requires data analysis. Ujjawal Agrawal, the program manager at Sapiens Research, spearheaded the initiative of meticulously mapping voter and demographic information to phone numbers of women in “critical” SHGs. Agrawal then mustered the BJP’s in-house network of 20,000 call center operators—run by another Indian Political Action Committee alumnus Diggaj Mogra—to identify BJP sympathizers within the large SHG cohort.

The call centers did so by asking a few pointed questions. One key question was whether the woman would help mobilize 10 other women for the BJP. If she responded positively, she was deemed a supporter. If the SHG member’s response was no, then she would be categorized as a swing voter or non-supporter. For instance, in West Bengal, Agrawal said, 10% of women who were part of the SHG refused to mobilize voters for the BJP. (Interestingly, this approach bears some broad similarities to the Donald Trump campaign’s strategy for this year’s US election.)

Soni Bam is the sort of SHG mobilizer Gour’s team was looking for. She is from the Leparada district in the northeastern state of Arunachal Pradesh and her eight-member group, called Hiri Molo, is dedicated to making women independent by finding ways to earn and save. But since October 2023, she has been involved in the BJP’s election-related work: going door-to-door explaining women about the elections, and advocating BJP schemes that will help women. She also asks women to attend meetings organized by the BJP workers.

Gour’s team used the 20,000 callers from the BJP’s call center to do 300,000 “screening” calls a day to create the final target list. “We are the brain and call centers are basically your eyes [of political campaigns],” says Gour.

It has become commonplace in India for political parties to set up call centers in the weeks leading up to polling, says Sharma. “These call centers can provide a range of functions—encouraging citizens to update their voter ID card, reminding them of the party’s manifesto promises, gauging their intention to vote, and even soliciting their feedback on the ticket distribution or chief minister nomination process.” But what’s unique, says Sharma, about the BJP is the massive investment in an in-house network of 20,000 call center operations across 350 locations. No other party has a comparable infrastructure for electioneering.

BJP’s central leadership monitored the SHG meetings organized by party workers through the revolutionary SARAL app, which stands for Sangathan Reporting and Analysis. (Sangathan in Hindi means “organization.”) It’s the BJP’s “digital handheld office.” Nearly 4 million BJP party workers use the app monthly, where they can upload party activities and share images of events, and details of people they meet during campaigns. In the months leading up to elections, the BJP ran a campaign on the app called “Shakti Chaupal” to mobilize female voters. It was overseen by Gour’s team.

The tech-savvy team of data analysts at Sapiens’ office in Delhi would then aggregate the trends, and submit weekly or monthly reports on the extent of voter mobilization to party leaders. “If they send us those two photos on a WhatsApp number, it will be difficult for us to monitor,” Agrawal said. “We get clear, systematic data from SARAL.” In the three months leading up to May, an estimated 5000 meetings were conducted, and 5877 party workers helped Sapiens team in mobilization.

In late April, during the first phase of the election, where nearly one-fifth of all parliamentary seats were going to polls, witnessed poor voter turnout. The dip in voter turnout compared to elections in 2019, gripped Gour and the BJP with panic. Early doubts over BJP’s decisive victory surfaced online. Soon, the BJP machinery redoubled outreach activity and notched up demands on state-incharges to address voter apathy.

One crucial battlefield for the BJP was the Kendrapara constituency in the eastern state of Odisha, which has been ruled by the Biju Janata Dal, or BJD, for two decades. Gour’s team was responsible for mobilizing the SHGs in the area. When it came time to vote, Gour’s war room sprang into action. Her team began calling party workers every few hours for updates on the SHGs voting. After that, a round of bot calls were made to the SHG women, since the human call centers were at capacity. At the end of the day, an automated call went out to SHG women, asking if they mobilized, who they mobilized, and if they could share pictures and data.

This process was repeated in constituencies across the country, to great effect: By the end of the election, Gour says, they personally mobilized 12 million women voters.

Despite Gour’s best efforts, though—and positive feedback they received on WhatsApp, SARAL, and call centers—the BJP suffered huge losses in their Hindi-speaking heartland states such as Uttar Pradesh and Rajasthan. From being the single largest party with 303 seats in 2019, Modi’s BJP was cut down to size with 240 seats, and formed the government by entering into a power-sharing agreement with smaller regional parties.

Consultants like Gour continue to claim the election as a win, with a caveat that while their work contributed to the vote share of the candidates, they were “not the only factor.” Other experts tell WIRED that there were likely additional reasons women came out to vote during this cycle, such as religious polarization and welfare programs such as free food or cash handouts. The ultimate lesson may be about the enduring power of traditional methods.

“No Indian politician,” says Sharma, “can as yet dispense with holding public rallies, road shows, or door-to-door canvassing, which create momentum both for ordinary voters and for party workers themselves.”