#Content strategy

[seancurry1]

Welcome to Inkspiller. Before we go any further, I want to be clear about one thing: this is not, and never will be, a copywriting course. There are enough of those. You don’t need another course slapped together by someone who completed a course themselves six months earlier. If all you do with what you gain from this newsletter is create another copywriting course, I’ll consider the entire endeavor a failure and close up shop.

Fair enough. What is this, then?

This is a newsletter about building a freelance copywriting career from a guy who’s been compensated for his writing since 2008, and who’s been successfully doing it freelance since he was fired from his last full time job in 2016.

Why are you doing it?

There is a lot of bad advice about freelance copywriting out there. If you’ve found your way here naturally (ie, if you don’t know me personally), then you’ve probably seen it. Starting a freelance copywriting career is hard enough as it is without having to sift through mountains of nonsense grifter BS to figure out which advice is actually worth listening to.

Who is this for?

What frustrates me the most about the majority of copywriting courses available today is how permanently they can turn aspiring writers away from this. If you’ve already paid over a grand to “gurus” and you still can’t figure out how to sign a client or keep them longer than one or two projects, you’re going to call the whole thing a wash and move onto something else.

That breaks my heart! I adore writing, and I value the independence my freelance status grants me over everything else in my professional life. I’m able to be at home and raise my kids, help run our household, and see friends. I’ve traveled more than I ever thought I would, funded a wedding and a house purchase, and paid off a lot of debt. I own my home, my income, and my time, and every time some huckster asshole tricks another newbie into forking over $500 in exchange for a Discord invite and 20 hours of watching someone talk into a webcam while screen-sharing a Google Doc, that path to independence gets closed off for someone else. That sucks.

I’m launching a professional newsletter about copywriting, Inkspiller!

Click to read the first issue, This is not a copywriting course.

And sign up at https://inkspiller.email/ to get these issues in your inbox every week.

[bxtxnx]

♍︎

If you're a content creator and have Virgo placements, daily vlogs or videos like "day in my life" will be your best creations.

In astrology Virgo covers the everyday and mundane tasks, so showing your daily routine as a content creator is guaranteed to bring you good results.

[loubella77]

My premade girl x girl vids… dm me ab these :)

Cashapp / venmo only :)

[trendoptimizer]

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[123gracker]

Cybersecurity vs. SaaS Marketing: Why Selling Security Is a Whole Different Game

Selling cybersecurity isn't the same as selling SaaS. This post explores the unique challenges and strategies involved in marketing security solutions. Learn why trust, risk aversion, and compliance play a crucial role in cybersecurity sales, and how to tailor your approach for success.

In the world of B2B tech, marketing cybersecurity solutions is like playing chess while everyone else is playing checkers. It's more complex, higher stakes, and requires a completely different strategy. This article dives into why marketing cybersecurity products is so different from selling your average SaaS solution, and why it matters for your business.

Think about it: When you're marketing a typical SaaS product, you're selling efficiency, productivity, or cost savings. But with cybersecurity? You're selling peace of mind in a digital world full of threats. It's not just about making life easier—it's about keeping businesses safe from invisible dangers.

Here's what we'll uncover:

Why cybersecurity products are trickier to explain (and sell)

How building trust is your secret weapon in security marketing

The constant race against new threats (and how it affects your marketing)

Why your customers might not know they need you (until it's too late)

Navigating the maze of regulations and compliance

Whether you're a marketer looking to level up your skills, a business owner trying to protect your digital assets, or just curious about how the world of cybersecurity ticks, this article will shed light on why marketing in this field is a unique challenge—and an exciting opportunity.

The Need for Specialized Marketing Skills in Cybersecurity

Before we dive into the specific differences, it's crucial to understand why cybersecurity marketing requires a specialized skill set:

Technical Proficiency: Cybersecurity marketers need a deep understanding of complex technical concepts to effectively communicate product value.

Risk Communication: Balancing the need to convey urgency without resorting to fear-mongering requires a nuanced approach.

Regulatory Knowledge: Familiarity with various compliance standards and regulations is essential for credible marketing in this space.

Rapid Adaptation: The ever-evolving threat landscape demands marketers who can quickly pivot strategies and messaging.

Trust Building: In a field where skepticism is high, marketers must excel at building and maintaining trust through every interaction.

Now, let's explore the five critical areas that make cybersecurity marketing a different beast from its SaaS counterparts, and learn how savvy marketers are rising to meet these challenges head-on.

1. Complexity of the Product

Cybersecurity Marketing

Cybersecurity solutions often involve intricate technologies and specialized knowledge. The products are designed to protect against sophisticated threats and vulnerabilities, which can be difficult for non-experts to fully grasp. As a result, cybersecurity marketers face the challenge of:

Simplifying complex concepts without losing their technical essence

Educating potential customers on the importance and functionality of various security measures

Balancing technical accuracy with accessibility to appeal to both IT professionals and business decision-makers

Specialized Skill: The ability to translate highly technical concepts into clear, compelling narratives that resonate with both technical and non-technical audiences.

Traditional SaaS Marketing

While SaaS products can also be complex, they often focus on solving more straightforward business problems. Marketers of traditional SaaS products typically:

Highlight user-friendly interfaces and intuitive functionality

Focus on immediate business benefits and ROI

Use less technical jargon in their marketing materials

2. Emphasis on Trust and Credibility

Cybersecurity Marketing

Trust is paramount in cybersecurity. Organizations are essentially entrusting their digital assets and sensitive information to the cybersecurity solution provider. To build this trust, cybersecurity marketers must:

Demonstrate deep expertise in the field

Showcase a proven track record of protecting against threats

Utilize case studies and customer testimonials extensively

Produce thought leadership content to establish authority

Highlight certifications, compliance, and industry recognition

Specialized Skill: The ability to build and maintain trust through every marketing touchpoint, from content creation to customer interactions.

Traditional SaaS Marketing

While trust is important for all SaaS products, the stakes are generally lower. Traditional SaaS marketers focus on:

User reviews and ratings

Ease of use and customer support

Integration capabilities with other tools

Cost-effectiveness and scalability

3. Rapidly Evolving Threat Landscape

Cybersecurity Marketing

The cybersecurity field is in a constant state of flux, with new threats emerging regularly. This dynamic environment requires cybersecurity marketers to:

Stay informed about the latest threats and trends

Quickly adapt marketing messages to address emerging challenges

Demonstrate how their solutions evolve to counter new risks

Educate the market about new types of threats and vulnerabilities

Position their products as forward-thinking and proactive

Specialized Skill: The ability to rapidly assimilate new information about emerging threats and translate it into compelling marketing messages and strategies.

Traditional SaaS Marketing

While innovation is important in SaaS, the pace of change is typically slower. SaaS marketers often focus on:

Long-term value proposition and stability

Gradual feature improvements and updates

Industry trends rather than immediate threats

4. Target Audience's Risk Awareness

Cybersecurity Marketing

Many organizations take a reactive approach to cybersecurity, only prioritizing it after experiencing a threat. This creates unique challenges and opportunities for marketers:

Educating potential clients about the importance of proactive measures

Using fear-based marketing carefully to highlight risks without being alarmist

Demonstrating the cost of inaction through real-world examples

Targeting both technical (CISOs, IT managers) and non-technical (CEOs, CFOs) decision-makers

Specialized Skill: The ability to effectively communicate risk and urgency without resorting to fear-mongering, while also tailoring messages to different stakeholders within an organization.

SaaS Marketing

Traditional SaaS products often address known pain points or inefficiencies. Marketers typically focus on:

Highlighting productivity gains and cost savings

Showcasing how the product solves existing problems

Appealing to a more defined set of decision-makers within an organization

5. Regulatory and Compliance Considerations

Cybersecurity Marketing

Cybersecurity solutions must often adhere to specific regulatory standards, adding another layer of complexity to marketing efforts:

Communicating compliance capabilities effectively

Addressing concerns related to data protection laws (e.g., GDPR, CCPA)

Highlighting adherence to industry-specific regulations (e.g., HIPAA for healthcare)

Demonstrating how the solution helps clients meet their own compliance requirements

Specialized Skill: A deep understanding of various regulatory frameworks and the ability to articulate how cybersecurity solutions address compliance requirements.

General SaaS Marketing

While some SaaS products may need to address compliance, it's typically not as central to the marketing message:

Focus on general data security and privacy features

Highlight any relevant certifications (e.g., SOC 2)

Address compliance as a feature rather than a core selling point

The Learning Curve for B2B SaaS Marketers

For B2B SaaS marketers transitioning into cybersecurity, the learning curve can be steep and time-consuming. Here's why:

Technical Knowledge Acquisition: Understanding the intricacies of cybersecurity technology, threat landscapes, and defense mechanisms requires significant study and often hands-on experience.

Regulatory Comprehension: Grasping the nuances of various compliance standards and their implications for different industries takes time and continuous learning.

Risk Communication Skills: Developing the ability to effectively communicate about risks without causing panic or disengagement is a delicate skill that takes practice to master.

Trust-Building Expertise: Learning how to establish and maintain trust in a highly skeptical market requires time to build credibility and refine communication strategies.

Rapid Adaptation Abilities: Cultivating the agility to quickly understand and respond to new threats and market changes is an ongoing process that improves with experience.

Cross-Functional Collaboration: Developing the ability to work effectively with technical teams, compliance officers, and C-suite executives requires time to build relationships and understand diverse perspectives.

Industry-Specific Knowledge: Each industry (e.g., healthcare, finance, government) has unique cybersecurity needs and regulations, requiring marketers to develop sector-specific expertise.

Typically, it can take 2-3 years for a B2B SaaS marketer to become proficient in cybersecurity marketing, and 3-5 years to be considered an expert in the field. This timeline can vary based on the individual's background, the complexity of the cybersecurity solutions they're marketing, and the resources available for professional development.

Conclusion

Marketing cybersecurity solutions requires a unique approach that goes beyond traditional SaaS marketing strategies. The complexity of the products, the critical need for trust and credibility, the rapidly changing threat landscape, the varying levels of risk awareness among potential clients, and the intricate regulatory environment all contribute to making cybersecurity marketing a distinct challenge.

Successful cybersecurity marketers must balance technical expertise with clear communication, educate their audience while building trust, and stay agile in response to new threats and regulations. By understanding these key differences and investing in specialized skills, marketers can create more effective strategies that resonate with the specific needs and concerns of the cybersecurity market.

For B2B SaaS marketers looking to transition into this field, patience and dedication are key. The journey to becoming a proficient cybersecurity marketer is demanding but rewarding, offering the opportunity to play a crucial role in protecting organizations and individuals in our increasingly digital world.

Visit for more info: https://gracker.ai/

[techdriveplay]

How WhistlinDiesel Revolutionized Car Reviews

With automotive content, traditional car reviews have long followed a familiar formula: polished shots of vehicles, technical specifications, and reserved commentary on performance. However, with the rise of platforms like YouTube and social media, this formula has been challenged. One creator who stands out in this shift is WhistlinDiesel. Known for his unconventional and often extreme approach,…

[dealsxciting]

Collaborator: Content & Influencer Marketing Marketplace, Unlocking Revenue with Content

Turn your content into Revenue!

In today's digital landscape, maximizing the reach of your content is crucial for success. Collaborator offers a comprehensive solution to turn your content into revenue through strategic partnerships with carefully selected websites and Telegram channels.

Key Features:

Wide Reach: Access to 30,887 high-quality sites and 2,890 Telegram channels in 143 countries and 50 languages.

Data-Driven Selection: Utilize factual data confirmed by Google Analytics and integrate with Ahrefs for comprehensive insights.

Low Fees: Enjoy affordable rates and receive assistance in choosing the most suitable sites for your content.

Data Privacy: Ensuring the security of your content and transactions is a top priority.

Advantages of Collaborator:

Speed: Rapid processes from site selection to deal processing, with an average turnaround time of just 2 days.

Quality Selection: Choose from a wide array of high-quality sites, filtered by traffic, domain rating (DR), and other SEO parameters.

Integration: Seamlessly integrate with Ahrefs and Serpstat to access essential metrics within the Collaborator interface.

Security: Ensure the safety of your content with secure transactions and monitoring.

Transparency: Gain clarity on where your content will be published, ensuring alignment with your objectives.

Guest Posting Made Easy:

Popular Strategy: Guest posting remains one of the most effective strategies to amplify your content's reach.

Challenges: It can be daunting to secure guest posting opportunities on reputable platforms without an established reputation.

Collaborator's Solution: With over 19,000 sites across 36 themes, Collaborator simplifies the process of finding relevant resources for guest posting.

Advantages: Enjoy swift processes, a vast selection of high-quality sites, integration with SEO tools, and enhanced security measures.

Ease of Use:

Intuitive Interface: Navigating the catalog and ordering guest post placements is simple and user-friendly.

Master Account Functionality: Ideal for managing outreach teams and optimizing collaboration efforts.

On-Page Optimization Checklist: Access a comprehensive checklist for auditing and improving your on-page SEO.

With its extensive network, data-driven approach, and user-friendly interface, Collaborator empowers content creators to thrive in the digital landscape.

Join Collaborator today and start turning your content into success!

Affiliate Disclosure: This post contains affiliate links. If you buy a product or service recommended on this blog, you won’t pay a penny more, but we may receive a small commission to help keep the blog running. Thank you so much for your support!

[vedangkadia]

Are you finding it challenging to link your content strategy with SEO goals? Check out our latest post for straightforward tips on how to bridge that gap. Learn practical steps to improve your strategy and boost your online impact. 🚀

[pepbutler]

📝 Unlocking the Secrets of Content Strategy 📝

Content strategy isn't just about posting eye-catching visuals or crafting witty captions; it's a strategic endeavor aimed at achieving specific objectives and resonating with a target audience. It involves an understanding of audience preferences, the creation of compelling content that adds value, and the maintenance of consistency across various platforms.

Now, let's connect the dots between these conceptual musings and my Content Analysis Project. The data I'm diligently collecting serves as a treasure trove of insights into content strategy in action. By scrutinizing the engagement metrics of cat influencers, I can draw several compelling conclusions:

The data reveals how different content types and posting frequencies impact audience engagement. By analyzing likes, comments, and plays, I can discern which content resonates most with the audience and tailor future strategies accordingly.

Through data analysis, I can identify which content strategies yield the highest engagement rates. Whether it's captivating images, engaging videos, or thought-provoking captions, the data provides valuable feedback on the effectiveness of various content approaches.

Content strategy hinges on maintaining consistency and cohesion across platforms. By examining engagement trends over time, I can assess the consistency of content delivery and identify areas for improvement in maintaining a cohesive brand image.

This project serves as a conduit for unraveling the intricacies of content strategy. By scrutinizing the data collected from cat influencers, I can draw actionable conclusions about effective content creation, audience engagement, and brand consistency! 🚀💡

[isubhamdas]

Multilingual vs Multinational SEO-Decode Global Reach

Discover the key differences between multinational and multilingual SEO, and learn how to optimize your online presence for international success. [Continue reading for more] Multinational SEO: Targeting Customers WorldwideMultilingual SEO: Optimizing for Multiple LanguagesCombining Multinational and Multilingual SEOExpert Tip: Leverage Transcreation for Multilingual SEOSuggestion: Conduct…

[seancurry1]

The Unspent Energy at the Bottom of the Page - Inkspiller

Set up your argument

Many people default to the Descending Copy Ladder to Hell when they write for reasons I already discussed here, and a big one is a lack of awareness about messaging frameworks. It sounds complicated, but it’s just the skeleton of your piece. If your skeleton is strong, then you’ll be easily able to hang the meat-copy up on it later. 

Have you ever seen a body without a skeleton? It’s just a pile of meat on the floor. No one likes a pile of meat on the floor. 

A good framework is topic-agnostic, because it has nothing to do with the topic itself. Messaging frameworks are entirely about how you communicate your message to your audience, regardless of the topic of your message, and how you build up energy you will later convert into action. 

Here’s a simple one I almost always default to: 

State the problem 

Create urgency 

Offer a solution 

State the problem

Your readership may or may not already be aware of the problem you want to offer a solution to. If they’re not aware, then you’re making them aware. If they already are, then you’re telling them they’re about to learn how to solve it. 

A lot of copy I’m asked to critique gets this wrong in one of two ways: either they don’t state the problem they’re offering a solution to until they’re 75% of the way through the piece, or they spend the first 75% of the piece stating the problem. State the problem early and briefly, follow up with an emotional truth or supporting evidence to show you’re not making it up, and move on. 

Create urgency 

Your reader knows there’s a problem now—great! Why should they care? Show them why this problem is something they need a solution for now. If you do this part well, they’ll be convinced they need a solution even if they don’t go with your solution.* 

Copy that drones on about the problem and belabors the point fails to make it urgent. The reader wants to be led, but they want to know they’re being led to something. Raising the stakes shows them that where they are now in your argument is different from where they were before. It gives them direction. Show them why they’ll be unhappy if they don’t take action now, and move onto the solution you want them to choose. 

Offer a solution 

Dear Reader understands the problem and why it requires immediate action. You’ve alley-ed, now it’s time for that sweet, sweet -oop. Give them the solution you’ve got them begging for. If you’ve done the previous two parts right, they might even already know what that solution is. 

Most of the copy I see in critique requests actually does this! They could certainly do it with fewer words (which, to be fair, is universally and eternally true across all levels of skill and experience), but the solution is always presented, and sometimes even with a few supporting Reasons To Buy/Believe (RTBs). Which is great! You’ve done it! Now it’s time to bring them home with a… 

…where are you going? Why is the page over? How do they take advantage of the solution you’ve just sold them on?? 

--

I wrote about messaging frameworks, building energy over a page, and most importantly, giving that energy somewhere to go at the end of the page in my latest for Inkspiller.

Click here to read, and grab FREE full access to Inkspiller all summer long here: Summer Spiller.

[bxtxnx]

If you are an artist and are wondering what content to do at the moment, you should post about the process of creating your art pieces.

Since the Sun is in Virgo, this type of content will bring you lots of attention.

[sonikaizhere-blog]

[leads-view]

Plagiarism Checkers for SEO Content: Ensuring a Unique Web Presence

In the realm of SEO content creation, maintaining originality is paramount for establishing credibility, building trust with audiences, and achieving search engine success. Plagiarism checkers have emerged as indispensable tools for ensuring that content remains unique and free from unauthorized duplication. In this article, we'll explore the significance of plagiarism checkers in SEO content creation and how they contribute to cultivating a distinct and reputable web presence.

The Importance of Original Content in SEO

Originality is the cornerstone of effective SEO content. Search engines prioritize unique and valuable content when ranking web pages, and plagiarism can have detrimental effects on a website's visibility and credibility. Moreover, original content fosters trust and authenticity among audiences, encouraging engagement and loyalty.

Role of Plagiarism Checkers in SEO Content Creation

1. Preventing Duplicate Content Penalties: Search engines penalize websites that publish duplicate or copied content by lowering their rankings or removing them from search results altogether. Plagiarism checkers help identify any instances of duplicate content on a website, allowing content creators to rectify issues before they impact SEO performance. 2. Ensuring Originality and Authenticity: Plagiarism checkers scan content against vast databases of existing online content, identifying similarities and potential matches. By verifying the uniqueness of content, these tools help ensure that websites maintain originality and authenticity, which are crucial for establishing a reputable online presence. 3. Protecting Intellectual Property: Plagiarism checkers help protect the intellectual property rights of content creators by detecting instances of content theft or unauthorized use. By identifying plagiarized content, these tools enable creators to take appropriate action, such as issuing takedown notices or pursuing legal recourse, to safeguard their work. 4. Improving SEO Performance: Original content is more likely to perform well in search engine rankings, as search algorithms prioritize unique and valuable content. By using plagiarism checkers to ensure content originality, website owners can enhance their SEO performance and increase their visibility in search results.

Best Practices for Using Plagiarism Checkers in SEO

1. Regularly Scan Content: Incorporate plagiarism checks into your content creation workflow by regularly scanning new content before publishing it. This proactive approach helps identify and address any potential issues before they impact SEO performance. 2. Verify Sources and Citations: When conducting research or referencing external sources, ensure proper attribution and citation to avoid unintentional plagiarism. Plagiarism checkers can verify the originality of cited content and help ensure compliance with ethical and legal standards. 3. Educate Content Creators: Train content creators on originality and proper use of plagiarism checkers for authentic content creation. Encourage them to prioritize original content creation and use plagiarism checkers as a proactive measure to maintain quality and integrity. 4. Stay Informed About Updates: Keep abreast of changes and updates in search engine algorithms. And guidelines related to duplicate content and plagiarism. Adjust your content creation and optimization strategies accordingly to remain compliant and competitive in the ever-evolving digital landscape.

Conclusion

In the digital age, where content is abundant and competition is fierce, maintaining originality is essential for SEO success. Plagiarism checkers play a crucial role in ensuring the uniqueness. And authenticity of content, safeguarding against penalties, protecting intellectual property, and improving SEO performance. By incorporating plagiarism checks into their content creation processes and adhering to best practices. Website owners can craft a strong online presence that resonates with audiences and ranks well in search engine results.