#Cognitive Load
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Why User-Centered Design is the Key to Online Success: Leveraging Psychology and Design Principles to Create Meaningful Experiences
User-Centered Design (UCD) is crucial in today’s digital world, where success relies not just on aesthetics or functionality but on crafting a user experience that resonates with users on a deeper psychological level. UCD prioritizes not only visual appeal but also the way users think, feel, and behave. Creating effective User-Centered Design is simpler than it may seem; it involves applying psychological principles, such as understanding cognitive load and paying careful attention to even the smallest design details. By focusing on these aspects, we can develop experiences that are not only intuitive but also rewarding. In this blog, we will explore why this approach is essential and how real-world examples highlight its significant impact.
Understanding Human Behavior: The Psychological Pillars of User Centered Design
Every user interaction with a product involves mental processing. If this process is considered overly cumbersome—in other terms if the user experiences a high cognitive load then—there is a likelihood that users will feel an overload and thus get annoyed and quit your site/product. One of the key ideas in user-centric design is reducing cognitive load, or the amount of mental effort required to use and understand a product.
Hick’s Law: Simplifying Choices
Hick’s Law states that the time taken to make a decision increases with the number of alternative choices available to the individual user and hence the more choices available to be used by or have the decision the more prolonged it will take for the user to make a decision. Thus, if a website bombards users with too many actionable options then the users may hesitate or leave entirely. Because of this same reason platforms like Netflix offer recommendations to its users to limit the choices and to show the user what’s most relevant. So, Instead of overwhelming users with the entire library, Netflix focuses on curating options that best fits the user preferences, thus making decision-making easier and faster.
Netflix Interface Showcasing Uses Hick’s Law to Simplify Choices
Fitts’s Law: Designing for Ease of Access
Fitts’s Law explains that why large, well-placed buttons are more effective than small buttons that are hard to reach. Users must have no friction or struggle to find key actions on your website/product. Amazon implements this really well by placing the "Add to Cart" buttons in prominent locations.
Design comparison showing familiar interface versus unfamiliar
These buttons are easy to spot and are large enough to click effortlessly, and also the buttons are placed so strategically to minimize user effort. This simple but thoughtful design element can significantly increase conversions because by doing so Amazon reduces the friction in the user's buying journey.
The Impact of Small Design Decisions: Tiny Tweaks that Leads to Big Results
Small design decisions can lead to a significant difference in how users interact with a product, even if the differences seem atomic or minute at first glance.
The Importance of Spacing
Strategic spacing between elements can drastically improve focus and comprehension. According to the Gestalt Principles of Perception, specifically the Proximity Principle, items placed closely together are perceived as related, while those spaced apart draw more attention individually. Even something as simple as reducing visual clutter makes an enormous difference.
For example, Airbnb uses this principle beautifully. Their listings have plenty of white space, making it easier for users to digest information like pricing, property details, and reviews without feeling overwhelmed. By strategically spacing elements, they guide user attention to what’s most important—booking a stay.
FAQ
Que 1. What is User-Centered Design (UCD)?
Ans 1. User-Centered Design (UCD) is a design method that prioritizes the end user's demands, behaviors, and preferences. It entails studying and understanding customer expectations in order to develop products that are intuitive, simple to use, and aligned with user objectives.
Que 2. How does psychology influence user-centered design?
Ans 2. Psychology has an effect on UCD because it helps creators understand how people think, act, and make decisions. Making digital systems easier to use and more interesting is based on psychological principles such as Hicks' Law (choice time), Fitts' Law (interaction efficiency), and the Gestalt principles (perception and organization).
Que 3. What is the difference between user-centered and conventional design?
Ans 3. The user's demands are prioritized in user-centered design, as opposed to traditional design that prioritizes aesthetics or corporate goals. Whereas traditional design may overlook important user feedback, resulting in usability problems, UCD constantly tests and refines based on user input.
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#User-Centered Design#UX design principles#psychology in design#cognitive load#Hick's Law#Fitts's Law#UCD#web design#UI/UX#online success#user behavior#scarcity effect#user experience#digital success#e-commerce UX#Miller's Law#UX design#conversion optimization#UX laws#web design psychology#psychology in Ux#netflix#amazon#Millar's Law#Jakob's law#Instagram#shopify#client centric design#spotify#werbooz
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Women Need More Sleep Than Men: A Shocking Study Unveils the Science Behind the Gender Sleep Gap
Sleep is one of the most fundamental human needs, yet recent studies have unearthed an eye-opening conclusion: women, on average, need more sleep than men. The reason? Women’s brains work harder, multitask more frequently, and, as a result, need extra recovery time. This revelation adds another dimension to the ongoing discussion about gender differences, but it also raises questions about how we…
#Brain Health#Cognitive Load#Gender Differences#Gender Health#Mental Fatigue#Multitasking Fatigue#Rest And Recovery#Self Care Community#Sleep Deprivation#Sleep Science#Sleep Studies#Women And Sleep#Womens Health
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Crafting Effective Microlearning Content: Strategies for Success
Writing for traditional eLearning can be challenging, but writing for microlearning modules presents an even greater challenge. The short duration of microlearning requires concise, impactful content that delivers essential information effectively. The question then arises: how do you convey everything in such a limited timeframe? How much information is enough? And how do you ensure that audio, visuals, animations, and infographics all work together seamlessly to enhance the learning experience? This guide will explore these questions and provide strategies for creating effective microlearning content.
Understanding Microlearning
Microlearning involves delivering training content in small, focused bursts, typically lasting between 2 to 10 minutes. This format is designed to align with the cognitive capabilities and busy schedules of modern learners. The key benefits of microlearning include increased retention, higher engagement, and the ability to provide just-in-time training. However, to achieve these benefits, the content must be well-crafted and strategically designed.
Key Principles of Microlearning Content Development
1. Define Clear Learning Objectives
Every microlearning module should have a clear and specific learning objective. This objective will guide the content development process and ensure that the module stays focused. To define effective learning objectives:
Be Specific: Avoid broad objectives. Instead, focus on specific skills or knowledge that the learner should acquire.
Align with Goals: Ensure the objectives align with the overall training goals and the learners' needs.
Measurable Outcomes: Define how you will measure the success of the module. This could be through quizzes, practical tasks, or behavioral changes.
2. Focus on One Concept
Given the short duration of microlearning modules, it's essential to focus on a single concept or skill per module. Trying to cover too much information can overwhelm the learner and reduce the effectiveness of the training. To maintain focus:
Break Down Content: Divide larger topics into smaller, manageable pieces.
Stay Relevant: Ensure that every piece of information directly supports the learning objective.
Avoid Information Overload: Keep the content concise and to the point.
3. Use Engaging Multimedia
Multimedia elements such as visuals, animations, and audio can enhance the learning experience and improve retention. However, it's crucial to use these elements strategically to support the content rather than distract from it. Here’s how to do it:
Complementary Audio: Ensure that the audio narration complements the visuals. Avoid redundancy and focus on enhancing understanding.
Effective Visuals: Use infographics, diagrams, and images to explain complex concepts quickly and clearly.
Interactive Elements: Incorporate interactive elements like quizzes, drag-and-drop activities, and clickable infographics to engage learners actively.
Consistent Design: Maintain a consistent design language throughout the module to avoid confusion and maintain a professional look.
4. Maintain a Conversational Tone
Microlearning content should be engaging and relatable. Using a conversational tone can make the content more approachable and easier to understand. To achieve this:
Use Simple Language: Avoid jargon and complex terminology.
Be Direct: Speak directly to the learner and use second-person pronouns (e.g., "you").
Engage the Learner: Ask rhetorical questions, use anecdotes, and provide real-world examples.
5. Incorporate Micro Assessments
Micro assessments are short quizzes or activities embedded within the module to reinforce learning and provide immediate feedback. They help learners gauge their understanding and retain information better. Here’s how to incorporate them:
Frequent Checks: Include brief quizzes or interactive activities after each major point.
Immediate Feedback: Provide instant feedback to help learners understand their mistakes and reinforce correct answers.
Variety: Use a mix of question types (e.g., multiple-choice, true/false, drag-and-drop) to keep learners engaged.
6. Prioritize Content Accessibility
Ensure that your microlearning modules are accessible to all learners, including those with disabilities. This not only broadens your audience but also demonstrates a commitment to inclusivity. To improve accessibility:
Alt Text: Provide descriptive alt text for images and infographics.
Subtitles and Transcripts: Include subtitles for audio and video content and provide text transcripts.
Navigable Interface: Design an intuitive and easy-to-navigate interface that can be used with screen readers and other assistive technologies.
Crafting the Microlearning Script
Writing the script for a microlearning module requires precision and clarity. Here are some tips to help you craft an effective script:
1. Start with a Strong Opening
The opening of your microlearning module should grab the learner's attention and clearly state the learning objective. Consider starting with a question, a surprising fact, or a brief anecdote that relates to the topic.
2. Use a Structured Format
Organize the content in a logical flow that guides the learner through the material. A typical structure might include:
Introduction: Briefly introduce the topic and state the learning objective.
Main Content: Present the key points, supported by visuals and multimedia.
Summary: Recap the main points and reinforce the learning objective.
Assessment: Include a micro assessment to test the learner’s understanding.
3. Write Concisely
Given the limited time available, every word counts. Write concisely and eliminate unnecessary words or redundant information. Use short sentences and bullet points to make the content easy to scan.
4. Align Audio with Visuals
When writing the script, consider how the audio will align with the visuals. The narration should enhance the visuals, providing additional context or explanation without merely repeating what is on the screen.
5. Include Clear Instructions
If the module includes interactive elements, provide clear and concise instructions on how to complete them. Ensure that learners understand what they need to do and what they will learn from the activity.
Enhancing the Learning Experience with Multimedia
Multimedia elements can significantly enhance the learning experience if used effectively. Here are some best practices:
1. Use Relevant and High-Quality Visuals
Choose visuals that directly support the learning content. High-quality images, diagrams, and infographics can help explain complex concepts quickly and effectively. Ensure that visuals are clear, professional, and relevant to the topic.
2. Create Engaging Animations
Animations can make abstract concepts more concrete and engaging. Use animations to demonstrate processes, illustrate changes over time, or highlight key points. Keep animations simple and avoid overloading the learner with too much movement.
3. Design Interactive Infographics
Interactive infographics can engage learners by allowing them to explore information at their own pace. Use clickable hotspots, hover-over text, and expandable sections to make infographics interactive and informative.
4. Record Professional Audio
High-quality audio narration can make a significant difference in learner engagement. Use a professional voice-over artist if possible, and ensure that the audio is clear, well-paced, and free from background noise. The narration should match the tone and style of the written content.
5. Incorporate Video Clips
Short video clips can add a dynamic element to your microlearning modules. Use videos to demonstrate real-life applications, provide expert insights, or present case studies. Ensure that videos are short, relevant, and well-produced.
Evaluating and Improving Your Microlearning Modules
Continuous evaluation and improvement are essential to the success of your microlearning initiative. Here are some strategies to ensure your modules remain effective:
1. Gather Learner Feedback
Regularly collect feedback from learners to understand their experience and identify areas for improvement. Use surveys, feedback forms, and direct conversations to gather insights.
2. Monitor Engagement Metrics
Track metrics such as completion rates, time spent on each module, and quiz scores to gauge engagement and effectiveness. Use this data to make informed decisions about content adjustments and improvements.
3. Conduct A/B Testing
Experiment with different versions of your microlearning modules to see what works best. A/B testing can help you understand which elements are most effective in engaging learners and achieving learning objectives.
4. Update Content Regularly
Keep your microlearning content up-to-date to ensure relevance and accuracy. Regularly review and refresh modules to incorporate new information, updated visuals, and improved multimedia elements.
5. Stay Informed on Best Practices
Stay informed about the latest trends and best practices in microlearning and eLearning. Participate in professional development opportunities, attend conferences, and engage with industry experts to continuously improve your skills and knowledge.
Conclusion
Writing for microlearning modules is a unique challenge that requires a strategic approach and a deep understanding of both the content and the learners. By focusing on clear objectives, engaging multimedia, concise writing, and continuous evaluation, you can create effective and impactful microlearning experiences. Remember that microlearning is not just about delivering information quickly, but about making that information memorable and actionable. With careful planning and execution, your microlearning initiatives can lead to significant improvements in learner engagement, knowledge retention, and overall training effectiveness.
#Microlearning#eLearning#Training modules#Learning objectives#Knowledge retention#Learner engagement#Multimedia elements#Interactive learning#Concise content#Learning effectiveness#Script writing#Visual aids#Audio narration#Animations#Infographics#Learning experience#Continuous learning#Learning Management System (LMS)#Micro assessments#Feedback collection#Engagement metrics#A/B testing#Content updates#Best practices#Professional development#Just-in-time training#Cognitive load#Storytelling in learning#Real-world applications
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I am making this it's own post because I did not want to derail the original poll.
For people I follow and am mutuals with, I go entirely based on your profile picture to know who you are. I have never been the best with names in real life, but on here, trying to process the extra text while trying to mindlessly scroll would just add too much cognitive load for me to handle.
In this vein, I've actually unfollowed people in the past after they changed profile pictures and I just could not reconnect with them. In other cases I have kept following them, but my brain triggers the new profile picture as a different person and I have to remind myself it is the same person despite the entirely different look.
Am I alone in this? Do I just process the platform differently than others? Please let me know.
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Cognitive Theory and Primary Science Teaching
Cognitive science is gaining increasing influence in education and many existing and developing educational approaches are described as ‘inspired by cognitive science’. Many of these approaches have been long practiced or described as effective pedagogy without any reference to cognitive science – for example, quizzing pupils on topics has been common even without this being thought of as a form…
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#chunking science#cognitive load#cognitive science#cognitive theory#cogsci#learning theory#retrieval practice#science theory#stem
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Having a case of the Cyber Mondays--and the Giving Tuesdays
Can we all please agree to punt "Giving Tuesday" to the last Tuesday in December?
My inbox needs a rest more than usual after the last few days. The annual deluge of Black Friday retail sales pitches is bad enough, but then we have “Cyber Monday” pitches (the entire name is obsolete, since it’s been years since most people would have had to return to office bandwidth to shop online after Thanksgiving), followed by “Giving Tuesday” pleas for charitable donations. I understand…
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#Black Friday#charity#cognitive load#Cyber Monday#donations#fundraising#gifts#Giving Tuesday#retail#sales
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Did you know that when Platform Engineering started getting a lot of attention, at the same time the message "DevOps is dead" was spreading?
Over the next year, people from all over the world have been discussing DevOps and Platform Engineering.
And in a nutshell, DevOps is still alive. I believe that Platform Engineering and DevOps have the same essential purpose. I think it is fair to say that the discipline as Platform Engineering has been fostered based on the feedback from the insights and pain we have gained through DevOps practices.
I won't mention here today the discussion and history of the dead or alive of DevOps. I would like to write about it elsewhere. Today, I would like to talk a little about my thoughts on DevOps and xOps, which form the basis of Platform Engineering.
I mentioned earlier that the goal of DevOps is essentially the same as that of Platform Engineering. So what is its purpose? It is to make the developer's work more efficient and to optimize the entire development lifecycle.
In addition to DevOps, there are many other "xOps" disciplines that combine Ops with domains different from Dev, such as DevSecOps, BizOps, MLOps, and DataOps etc.
What makes DevOps different from DevOps is that each domain handles a different mission, so a simple comparison is not possible. However, if I were to point out some commonalities, I would say that they are, as mentioned above, to improve the efficiency of a particular domain.
For example, if you are primarily engaged in data work, the operations are related to "Data" related tasks. Similarly, if you are involved in "AI" or "ML", it is operations related to data collection, model learning, and its evaluation.
I believe that the reason xOps is getting so much attention is because there is a literal need to optimize Ops, which in turn improves the efficiency of engineers.
And it is engineering capabilities that are required to improve Ops. Engineering can automate each operation, create tools, and otherwise make it more efficient.
Then, the idea may arise that the engineer should do all the operational work. However, this is a mistake. Operations should be performed by operations staff. Engineers in each domain should focus on the mission of each domain. By taking an interest in and understanding the operations that occur to accomplish the work in their domain, engineers can see where the bottlenecks are. This is where engineering can make improvements. This allows us to optimize the entire process.
And never forget, as I mentioned earlier, not to create full-stack engineers where the engineer does everything. The existence of a large number of full-stack engineers may possibly be an unhealthy situation. The load may be too concentrated on one person. In other words, there is a risk of that becoming a new bottleneck.
That said, it might be fair to say that platforms are increasingly required to avoid raising certain loads and to avoid creating cognitive loads.
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How to Deal with the Dark Side of the Information Age
With the convenience of information production and dissemination, we have witnessed an explosive growth of information that has led to the development and globalization of the information economy, as well as accelerated the progress of human society. However, this convenience has also caused a surge of low-quality and redundant information, posing a serious challenge to individuals’ ability to…
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i sat myself down to write but ended up re-doing my entire masterlist oops hehe
#no but like…. i like it sm more now#all in one page ! so easy !#it was bothering me for a long time becus it was so ! many ! clicks ! to get to where u want#making u guys do sm mental effort when i literally work in ux so…. yay to cognitive load reduction ჱ̒✧°́⌳ー́)੭#— 𝓭𝓮𝓵𝓲𝓬𝓪𝓽𝓮𝓼
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i’m very curious, but id be embarrassed to ask without anonymity, what are your thoughts on plush toys? a stuffed bear for example? they can be personal or professional thoughts, like their therapeutic value or something.
“Now, I would need to brush up on the literature before I give you an answer that can be empirically supported, however I can offer you my personal thoughts on such things.”
“It is my view that having a comfort item is not uncommon for many individuals, regardless of age and other such factors. While the use of such items as the ones you stated are often viewed as more juvenile items to take solace in, as even I may have had a small stuffed creature as a child, I don’t see why they should be dismissed as having diminished therapeutic value for individuals of more advanced ages. If such an item brings a person comfort, what right should another have to dismiss it as childish?”
“Now, it is not my place to speculate on where you are coming from in life, stranger, however I don’t see a reason why you should feel shame at finding comfort in, for example, a stuffed bear. The world can be a daunting and terrifying place, and if such a thing assists you in managing your emotional equilibrium, there is no reason to feel humiliation in it. It would speak more on the immaturity of those offering you reproach than it would on you.”
#hannibalasks#nbc hannibal#be proud of me for not incorrectly using cognitive load which I so wanted to use#I do not come from a psychology background#three guesses where my background is lol#hannibal rp#anon ask
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Everybody loves accessibility options in games until they're "annoying"
#the game doesn't find you stupid#the game is trying to lessen the cognitive load for people who need it#there's usually plenty of options to minimize objective directioning in game menus#check em out
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Girl I have 4 classes this amt of work CANNOT be for real.
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Things new coworker has done in the first week:
Told me to make sure I use both locks on the bathroom door because someone with a key could open one of them
Zipped up a 1-2 inch gap in the side of my backpack because someone could drop an AirTag in (please don’t touch my backpack while I’m wearing it!!!)
Saw me making a to-do list on a dry-erase tablet and told me to be careful because what would I do if some of it got erased
I’m already working hard to avoid mental overload on this job and this is just stressing me out more
#the way my brain works this is not only annoying but also giving me more stuff to remember to not fuck up#like it is a cognitive load for me to remember to lock the door at home
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Sometimes you read a paper that's sooo good you just want to email the author and go omgggggg
#i have a few observations that might lead somewhete mutually useful but I'm gonna let it marinate#and not add to her early semester cognitive load (like i kind of had to for another prof)
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everyone draw my blorbo more
#ik i said i'd be the load bearing pillar of this tag if i had to but :( i wanna see him more :( and in styles other than my own lol#i'd ask to write him more but i straight up dont trust the fanfic girlies TM with that#there is one good fic in the tag#or there was last time i checked LOL#seriously though#my manthing! he's very sick! he needs thoughtful portrayals by those who love the source!#unfortunately he is daddy-bait :( not that he baits daddies but he is bait for those who want daddies#and like cognitively i get it but also. that's a 54 year old zygote#if you asked him to choke you he'd probably get depressed and have an episode remembering the people he's killed with those hands#and like good honestly i would not be into him if he was some sort of sadist and it wouldn't make sense for his character either 😒#the guilt of causing pain is soooooo much hotter
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honestly i can't deal with the brain power needed to decide what to eat every day... like i can eat pretty much anything but i don't even want to go to restaurants because i still have to CHOOSE what to eat. every time!!! i thrive with a canteen in life and ive not got any of those any longer 😭
#imagine canteen breakfast lunch dinner? girl. blessed. the cognitive load id immediately get rid of#idc about quality of the food the quality of life would improve it immensely
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