#Billboard Advertising in India

[buzzomni]

Budget-Friendly Billboard Advertising: How to Make a Big Impact with Limited Resources

We understand that for small businesses and startups in India, navigating outdoor advertising on a limited budget can be challenging. Many assume that billboard advertising is reserved for big brands with large budgets. However, we know that with the right strategy, even small businesses can achieve substantial visibility and impact. Here’s our take on how businesses with limited budgets can make the most of billboard advertising in India.

1. Shared Billboards: Split Costs, Double the Impact

One of the best options for businesses looking to enter billboard advertising in India without overspending is to share billboard space. When two or more brands collaborate on a single billboard, the costs decrease significantly while exposure remains high. By rotating advertisements every few seconds or displaying multiple ads side-by-side, you can reach high-traffic audiences affordably.

For example, imagine a shared billboard outside a busy shopping mall. By sharing space, a small café and a local bookstore can target the same audience and mutually enhance each other’s visibility. As an agency, we help clients find complementary partners to share billboards with, ensuring that every brand involved benefits from shared visibility at a reduced price.

2. Leverage Digital Billboards for Cost-Effective Time Slots

Digital billboards offer fantastic flexibility for businesses working within a tight budget. Instead of renting a static space 24/7, digital boards allow for buying short time slots at peak hours, when your target audience is most likely to be present. This model is especially effective for small businesses seeking to control costs without sacrificing exposure.

For example, a local restaurant can advertise during evening hours, when potential diners are considering dinner options, without paying for the entire day. We offer clients guidance on selecting time slots that align with their audience’s routines, making billboard advertising in India more affordable and impactful.

3. Strategic Location Selection for Optimal Reach

While premium billboard locations in high-traffic urban areas may be outside the budget, we find that choosing targeted locations can work better for some brands. For small businesses, focusing on key neighbourhoods or community-specific areas can help attract relevant customers at a fraction of the cost. Our team identifies locations with high local visibility but lower costs, allowing small brands to stand out without stretching their budgets.

If you run a gym, for instance, we may recommend billboards near residential areas or parks, where locals interested in fitness are likely to see it. These kinds of locations provide more relevant exposure for your budget and often lead to stronger, more localized brand recognition.

4. Keep Your Message Clear and Concise

Effective billboard advertising doesn’t require extravagant designs or lengthy text. The most memorable billboards have a simple, compelling message that catches attention in seconds. For budget-conscious campaigns, we advise clients to focus on a clean design with a single, strong call to action. This approach saves on design costs while delivering a powerful impact.

A handcrafted jewellery brand, for instance, could feature a stunning image of their product and a line like, “Stand Out with Unique Style – Visit (Website).” We work closely with brands to ensure that their message is impactful and memorable, maximizing results from every ad space.

5. Track Results and Fine-Tune Your Strategy

An important part of any advertising strategy is measurement. By adding elements like QR codes, dedicated landing pages, or unique promo codes to your billboard, you can track the effectiveness of your ad. Our agency helps clients analyze this data to understand which locations, time slots, and messages are most successful, allowing for data-driven decisions on future campaigns.

Partnering with Us for Affordable Billboard Advertising in India

We’re dedicated to making billboard advertising accessible to businesses of all sizes. From shared billboards and digital time slots to targeted location selection, we offer tailored strategies that help small brands maximize their impact. With creative, cost-effective approaches, billboard advertising in India is no longer limited to big players. Let us help you reach new audiences and achieve impressive visibility, no matter your budget.

[eumaxindia-advertising-agency]

Boost Your Brand’s Visibility with Unipole Hoarding Advertising in Chennai

Ring Us: +91 98404 86666 Mail Us: enquiry@eumaxindia.com

In a city as dynamic as Chennai, standing out in a crowded market is no easy feat. That’s where unipole hoarding advertising agencies in Chennai come in, helping brands create powerful, high-impact ads through strategic unipole hoarding advertising. Here’s how partnering with an experienced agency can help amplify your reach, along with some tips to ensure your billboard hoarding campaign resonates with your audience.

Why Choose Unipole Hoarding Advertising?

Unipole hoardings are massive, eye-level structures that capture the attention of daily commuters. These towering ads stand tall in high-traffic areas, making them ideal for roadside advertising hoarding campaigns. With an extensive range of services, Chennai’s leading unipole hoarding advertising agencies offer premium visibility that’s hard to overlook, enhancing brand recall among target customers.

Advantages of Billboard and Electronic Hoardings

While traditional billboard and hoarding options are effective, electronic hoarding advertising offers a unique advantage. Digital billboards allow you to display rotating messages, which can improve engagement by keeping your ad dynamic and fresh. This adaptability makes electronic advertising hoarding a top choice for brands that want to connect with audiences at different times of day, increasing message retention.

Cost-Effective Advertising Solutions

Budget considerations are essential for any business. Partnering with an agency provides transparency on hoarding advertising prices, helping you choose options that fit your budget and maximize your ROI with Chennai hoarding. Local searches like “hoarding advertising near me” can help you find agencies with competitive pricing, especially for banner hoarding or seasonal campaigns.

Tips for Creating Engaging Hoarding Content

Simplicity in Design: With limited time to capture attention, make your message bold and straightforward.

Consistency Across Platforms: Ensure your out-of-home advertising align with your digital marketing service. This reinforces brand identity across touchpoints.

Compelling Visuals and CTAs: Use high-resolution images and add a strong call-to-action to encourage immediate customer interaction.

Leveraging Hoardings and Banners for Targeted Promotions

For brands that want a hyper-local impact, consider hoarding and banner ads. These are especially effective for time-sensitive promotions or event announcements. Combining digital and traditional ads creates a holistic approach, reaching audiences both online and offline.

Conclusion

Unipole hoarding advertising, We offer a cost-effective way to build lasting brand impressions. By working with top-rated agencies and exploring both traditional and electronic advertising hoardings, you can achieve high engagement and improved visibility. Remember, strategic placement, clear design, and consistency are essential to maximize your impact and elevate your brand’s presence in Chennai’s bustling market.

[adinnoutdoor]

Chennai's Premier Billboard Advertising Company Makes a Big Statement

Achieve maximum brand exposure with the top billboard advertising company in Chennai. Our strategically placed billboards ensure your message reaches a wide audience, leaving a lasting impression.

[itscomhes]

Importance of Digital Marketing Compared to Old-Time Newspaper Marketing

There is no denying that the Internet, coupled with technological advancements, has revolutionized the face of marketing. Earlier, the best and the most effective way to promote a business was to get display ads printed in newspapers. But times have changed. Today’s generation is more hooked to the digital world than printed media. Consequently, there is a growing need to shift focus on digital marketing. There is no exception for the healthcare industry as well.

What is Healthcare Digital Marketing?

In healthcare, digital marketing refers to using digital platforms such as social media and websites as tools for marketing communication. The “sponsored ads” that pop up on your social feed and the emails you get from healthcare companies are all a part of digital marketing.

Trends in Healthcare Digital Marketing in India

The past few years have been witness to India emerging as one of the fastest-growing digital economies globally. The period between 2014 and 2017 saw the digital adoption index growing by 90%. Regarding revenue, the Indian digital healthcare market stood at a valuation of $ 116.61 billion in 2018. The numbers will expectedly hit INR 485.43 billion by 2024, with a CAGR of around 27.41% during the years 2019–2024. (Source.)

Why Are the Downsides of Traditional Marketing?

The traditional marketing mode is a conventional method to reach out to a semi-targeted audience through various offline advertising methods. It usually comes in prints, broadcasts, direct mail, telephone, and outdoor advertising like billboards. However, conventional marketing has the following drawbacks:

Very costly

Almost no direct interaction with the audience

Making updates is not easy in a static newspaper ad or an already aired TV commercial.

No room for customizations to target a specific audience

Measuring ROI becomes tough.

The rate of leads converting into paying customers is meager.

Receiving feedback is not easy.

Why Go Digital with Healthcare Marketing?

As per ClickZ, the global population has 57% internet users with an average online activity of 6 hours 42 minutes each day. (Source) With different channels like social media, websites, content marketing, pay-per-click, and more, there can be no better time to tap the digital platform’s potential. While traditional newspaper marketing is still useful, technology makes it easier to broaden your outreach, especially when offering something essential, like healthcare services. So here are the top benefits of adopting digital marketing:

Better audience profiling

Direct interaction with the target audience.

Better prediction of customer behavior

Easier to get feedbacks on your service or brand

Tracking your marketing progress is easy.

Cost-effective compared to traditional advertising.

Enough scope for customizing and updating marketing communication

Conclusion

With progressive government policies, India’s robust digital footprint has played a vital role in nurturing the country’s digital healthcare ecosystem. Healthcare providers are turning to digital media to grow their business while offering their services to the public. Digital marketing has promising prospects for the future, far outweighing the limitations posed by traditional marketing.

There is no denying that the Internet, coupled with technological advancements, has revolutionized the face of marketing. Earlier, the best and the most effective way to promote a business was to get display ads printed in newspapers. But times have changed. Today’s generation is more hooked to the digital world than printed media. Consequently, there is a growing need to shift focus on digital marketing. There is no exception for the healthcare industry as well.

What is Healthcare Digital Marketing?

In healthcare, digital marketing refers to using digital platforms such as social media and websites as tools for marketing communication. The “sponsored ads” that pop up on your social feed and the emails you get from healthcare companies are all a part of digital marketing.

Trends in Healthcare Digital Marketing in India

The past few years have been witness to India emerging as one of the fastest-growing digital economies globally. The period between 2014 and 2017 saw the digital adoption index growing by 90%. Regarding revenue, the Indian digital healthcare market stood at a valuation of $ 116.61 billion in 2018. The numbers will expectedly hit INR 485.43 billion by 2024, with a CAGR of around 27.41% during the years 2019–2024. (Source.)

Why Are the Downsides of Traditional Marketing?

The traditional marketing mode is a conventional method to reach out to a semi-targeted audience through various offline advertising methods. It usually comes in prints, broadcasts, direct mail, telephone, and outdoor advertising like billboards. However, conventional marketing has the following drawbacks:

Very costly

Almost no direct interaction with the audience

Making updates is not easy in a static newspaper ad or an already aired TV commercial.

No room for customizations to target a specific audience

Measuring ROI becomes tough.

The rate of leads converting into paying customers is meager.

Receiving feedback is not easy.

Why Go Digital with Healthcare Marketing?

As per ClickZ, the global population has 57% internet users with an average online activity of 6 hours 42 minutes each day. (Source) With different channels like social media, websites, content marketing, pay-per-click, and more, there can be no better time to tap the digital platform’s potential. While traditional newspaper marketing is still useful, technology makes it easier to broaden your outreach, especially when offering something essential, like healthcare services. So here are the top benefits of adopting digital marketing:

Better audience profiling

Direct interaction with the target audience.

Better prediction of customer behavior

Easier to get feedbacks on your service or brand

Tracking your marketing progress is easy.

Cost-effective compared to traditional advertising.

Enough scope for customizing and updating marketing communication

Conclusion

With progressive government policies, India’s robust digital footprint has played a vital role in nurturing the country’s digital healthcare ecosystem. Healthcare providers are turning to digital media to grow their business while offering their services to the public. Healthcare Digital marketing has promising prospects for the future, far outweighing the limitations posed by traditional marketing.

Source: https://comhes.com/

[naishtikaavs]

The new ad campaign from Zomato and BlinkIt is proving that a well-designed billboard can still make a big impact in today's digital world. The creative ad, which features a clever play on words and eye-catching imagery, has been making waves on social media and is quickly becoming a 'moment marketing' sensation in India. If you're a marketing professional, you'll definitely want to check out this campaign and see what you can learn from it. And even if you're not in the industry, you'll still enjoy the creativity and clever approach of this moment marketing masterpiece. . We thought, let's go with the flow…

naishtika.com

[crooked-sketches]

Hetalia's Bizarre Adventure: World Stars

Stand Name- 「American Idiot」

Stand Master: Alfred F. Jones

This version of Alfred is heavily inspired but the amazing art of @pinkflipphonez ! Please check them out they make some of the best hetalia content on this site.

Want more info on this au? Click here

Read more for more info on the stand

「American Idiot」 has the ability to allow Alfred to use any medium displaying an advertisement, be that TV, Billboards, flyers etc, and to us it as a portal of sorts and essentially travel through them. Its secondary ability allows it to trap people inside advertisements but only if the advertisement displays something that the person would be interested in buying. The TV on American Idiot's head flashes between various logos and exclamations. It's a very expressive stand, and used them to communicate with Alfred.

I hope you like it! As always if you have any song/singer/album reference suggestions for any of the other nations feel free to send me a message!

Next character in line: India!

[love15things]

(little) Details Across the Spiderverse that didn’t make sense Pt 2: Gayatri Singh

Watching the movie we were introduce to Pavitr Prabhakar (2nd best boy) girlfriend: GAYATRI, an extremely classy teenager (cute).

She is supposed to be his dimensional version of Gwen Stacy. 

a little obvious because

1:  Her initials G.S., like Gwen Stacy.

2: Her father is a police officer.

But while re-watching I noticed this on the billboard that Miles was thrown into.

Look familiar?

This doesn’t make sense since the only love interest of Spiderman, from my knowledge, who was a model was Mary Jane (MJ). Not to mention that the company that is using her image in their advertisement is from a multinational company in India, not a small business.

So why did they do this? I mean the writers, not the company.

[beardedmrbean]

Canada has long been a draw for people from India's Punjab province seeking new opportunities elsewhere. But has the Canadian dream soured?

It's hard to miss the ardour of Punjab's migrant ambitions when driving through its fertile rural plains.

Billboards promising easy immigration to Canada, Australia, New Zealand and the UK jut out through ample mustard fields.

Off the highways, consultancies offer English language coaching to eager youth.

Single-storey brick homes double up as canvasses for hand-painted mural advertisements promising quick visas. And in the town of Bathinda, hundreds of agents jostle for space on a single narrow street, pledging to speed up the youth's runaway dreams.

For over a century, this province in India's northwest has seen waves of overseas migration; from the Sikh soldiers inducted into the British Indian Army travelling to Canada, through to rural Punjabis settling in England post-independence.

But some, especially from Canada, are now choosing to come back home.

One of those is 28-year-old Balkar, who returned in early 2023 after just one year in Toronto. Citizenship was his ultimate goal when he left his little hamlet of Pitho in the wake of the Covid-19 pandemic. His family mortgaged their land to fund his education.

But his Canadian dream quickly lost its allure a few months into his life there.

"Everything was so expensive. I had to work 50 hours every week after college, just to survive," he told the BBC. "High inflation is making many students leave their studies."

Balkar now runs an embroidery business from a small room on one side of the expansive central courtyard in his typical Punjabi home. He also helps on his family's farm to supplement his income.

Opportunities for employment are few and far between in these rural areas, but technology has allowed entrepreneurs like him to conquer the tyranny of distance. Balkar gets the bulk of his business through Instagram.

"I have a good life here. Why should I face hardships there when I can live at home and make good money?" he asks.

The BBC spoke to at least half a dozen reverse migrants in Punjab who shared similar sentiments.

It was also a common refrain in the scores of videos on YouTube shared by Indians who had chosen to abandon their life in Canada and return home. There was a stark difference one young returnee told the BBC between the "rosy picture" immigration agents painted and the rough reality of immigrant life in Toronto and Vancouver.

The "Canada craze" has let up a bit - and especially so among well-off migrants who have a fallback option at home, says Raj Karan Brar, an immigration agent in Bathinda who helps hundreds of Punjabis get permanent residencies and student visas every year.

The desire for a Canadian citizenship remains as strong as ever though among middle- and lower middle-class clients in rural communities.

But viral YouTube videos of students talking about the difficulty in finding jobs and protests over a lack of housing and work opportunities has created an air of nervousness among these students, say immigration agents.

There was a 40% decline in applications from India for Canadian study permits in the second half of 2023, according to one estimate. This was, in part, also due to the ongoing diplomatic tensions between India and Canada over allegations Indian agents were involved in the murder of Canadian Sikh separatist leader Hardeep Singh Nijjar.

There are also hints of deeper cultural factors at play, for a waning Canadian dream among an older generation of Indian migrants.

Karan Aulakh, who spent nearly 15 years in Edmonton and achieved career and financial success, left his managerial job for a comfortable rural life in Khane ki Daab, the village where he was born in 1985. He told the BBC he was upset by LGBT-inclusive education policies in Canada and its 2018 decision to legalise recreational cannabis. Incompatibility with the Western way of life, a struggling healthcare system, and better economic prospects in India were, he said, key reasons why many older Canadian Indians are preparing to leave the country.

"I started an online consultancy - Back to the Motherland - a month and a half ago, to help those who want to reverse migrate. I get at least two to three calls every day, mostly from people in Canada who want to know what job opportunities there are in Punjab and how they can come back," said Mr Aulakh.

For a country that places such a high value on immigration, these trends are "concerning" and are "being received with a bit of a sting politically", says Daniel Bernhard of the Institute of Canadian Citizenship, an immigration advocacy group.

A liberalised immigration regime has been Prime Minister Justin Trudeau's signature policy to counter slowing economic growth and a rapidly aging population.

According to Canada's statistics agency, immigration accounted for 90% of Canada's labour force growth and 75% of population growth in 2021.

International students contribute to over C$20bn ($14.7bn; £11.7bn) to Canada's economy each year, a bulk of them Indians who now make up one in five recent immigrants to the country.

India was also Canada's leading source for immigration in 2022.

The numbers of those leaving are still small in absolute terms with immigration levels at all-time highs in Canada - the country welcomed nearly half a million new migrants each year over the past few years.

But the rate of reverse migration hit a two decade high in 2019, signalling that migrants were "losing confidence" in the country said Mr Bernhard.

Country specific statistics for such emigrants, or reverse migrants, are not available.

But official data obtained by Reuters shows between 80,000 and 90,000 immigrants left Canada in 2021 and 2022 and either went back to their countries, or onward elsewhere.

Some 42,000 people departed in the first half of 2023.

Fewer permanent residents are also going on to become Canadian citizens, according to census data cited by the Institute for Canadian Citizenship. In 2001, 75% of those eligible became citizens. Two decades later, it was 45%.

Canada needs to "restore the value of its citizenship," said Mr Bernhard.

It comes as Canada debates its aggressive immigration targets given country's struggle to absorb more people.

A recent report from National Bank of Canada economists cautioned that the population growth was putting pressure on its already tight housing supply and strained healthcare system.

Canada has seen a population surge - an increase of 1.2 million people in 2023 - driven mostly by newcomers.

The report argued that growth needed to be slowed to an annual increase of up to 500,000 people in order to preserve or increase the standard of living.

There appears to have been a tacit acceptance of this evaluation by policymakers.

Mr Trudeau's Liberal government recently introduced a cap on international student permits that would result in a temporary decrease of 35% in approved study visas.

It's a significant policy shift that some believe may end up further reducing Canada's appeal amid a wave of reverse migrations.

[eumaxindia-advertising-agency]

Maximizing Impact with Unipole and Billboard Hoarding Advertising in Chennai

Ring Us: +91 98404 86666 Mail Us: enquiry@eumaxindia.com

Inthe bustling city of Chennai, businesses constantly seek effective ways to grab attention and build brand presence. Unipole hoarding advertising has become a key player in achieving this visibility. If you’re exploring impactful ways to drive engagement, consider these insights on leveraging unipole hoarding advertising agencies in Chennai for optimal reach.

What is Unipole Hoarding Advertising? Unipole hoardings are high, single-pole structures prominently placed in high-traffic areas, such as major roads and intersections. These towering displays are perfect for roadside advertising hoarding, enabling businesses to capture thousands of views daily, significantly boosting brand exposure.

Benefits of Billboard and Electronic Hoarding Advertising:

With advancements in electronic hoarding advertising, brands can now feature vibrant digital content that rotates messages, increasing the potential for engagement. Compared to traditional hoardings, electronic advertising hoardings add a dynamic element that captivates audiences, making it ideal for brands targeting tech-savvy consumers.

The Value of Strategic Placement:

Whether you choose a billboard hoarding or unipole hoarding, location matters. Partnering with top-rated unipole hoarding advertising agencies in Chennai ensures your ads are strategically placed where they’ll be most impactful. Local agencies have the expertise to select optimal sites for maximum visibility.

Budgeting and Cost-Effective Solutions:

Cost is a critical factor, and pricing varies based on location, size, and duration. When comparing hoarding advertising prices with digital ads, hoardings often provide longer-term visibility, ensuring that your message remains in the public eye. For a localized approach, search for outdoor advertising and hoarding advertising near me to find affordable options that meet your goals.

Tips for High-Impact Hoarding Content:

Bold Design: Use eye-catching colors and minimal text to create easy-to-read messages.

2. Compelling Call-to-Action (CTA): Encourage immediate action with phrases like “Visit Today!” or “Call Now!”

3. Rotational Ads: If using electronic hoardings, showcase multiple products or promotions to maximize engagement.

The Role of Banner Hoardings:

For seasonal promotions or local events, banner hoardings are an excellent choice. These flexible, short-term advertising options are ideal for brands looking to target specific neighbourhoods.

Conclusion:

Incorporating unipole and billboard advertising into your marketing strategy can greatly enhance brand recall and engagement. By choosing the right billboard and hoarding options, optimizing placement, and working with trusted hoarding advertising in Chennai, you can achieve lasting impact in Chennai’s competitive market.

[khushiambient]

Movie Marketing Guide in the Digital Era - Expert Strategies

Launching an impactful movie marketing campaign stands as the initial step in ensuring a film’s triumphant journey at the box office. Even colossal film studios such as Warner Bros., Universal Pictures, and Walt Disney Pictures allocate upwards of $150 million for their marketing endeavours, whether orchestrated in-house or entrusted to professional movie marketing agencies. This substantial investment underscores the undeniable significance of film marketing, even for franchises with an enormous built-in fan base. Furthermore, the film industry remains in a perpetual state of transformation, as evidenced by the encroachment of streaming platforms on the traditional theatre market share.

An IFOP market research study reveals a shifting landscape, with 29% of respondents indicating they now frequent cinemas “less often,” while 11% have sworn off theatre visits altogether. The ascent of streaming giants like Netflix, Disney+, Amazon Prime, and Hulu necessitates a re-evaluation of film marketing strategies by producers, who must adapt to this evolving terrain. If you also are seeking Movie Marketing in India to make your brand visible in such a competitive market then must get in touch with Khushi Ambient Media Solution. At Khushi Advertising, we provide dynamic marketing partnerships with the film industry to help you achieve your desired impact. Our collaborations with leading production houses and blockbuster movies enable you to showcase your product or service to a vast national and global audience.

What is Movie Marketing?

Movie marketing is the way movies are promoted and advertised to get people excited about watching them. It’s like telling a story about a movie to make people want to see it. Movie makers use different strategies like trailers, posters, social media, and sometimes even special events to create a buzz and build interest. They want to reach as many people as possible, so they use various channels and platforms to spread the word. The goal of movie marketing is to attract a big audience and make the movie a success at the box office, so it’s an essential part of the movie-making process.

Traditional and Digital Film Marketing

As previously mentioned, traditional marketing methods are losing their effectiveness in today’s rapidly changing landscape. Consequently, businesses are shifting their focus away from traditional marketing and placing greater reliance on digital marketing. According to research by Statista, budgets allocated to traditional marketing are on the decline, while digital marketing budgets continue to see consistent growth. This shift from traditional to digital marketing is also pertinent to the film industry. For example, a new film can often generate more buzz through word-of-mouth on social media platforms than through conventional advertising methods like posters and billboards. The film industry is undergoing a transformative process, and a successful marketing campaign must be agile enough to adapt to this prevailing trend. In today’s highly digitized world, a well-rounded film marketing strategy must be centered around digital channels to remain relevant and effective.

Film Marketing Channels in the Digital Era

In addition to the advantage of reaching a wider audience through virtual advertising channels, digital marketing offers a more straightforward way to gauge performance and audience engagement. Most, if not all, virtual platforms provide in-house tools for monitoring the effectiveness of your campaign. These insights enable you to promptly adjust or discontinue your campaign if it’s not effectively reaching your intended audiences. Conversely, if your digital marketing campaign is performing exceptionally well, you can choose to bolster it. This ensures that your film continues to captivate your target audience and possibly even extends its reach to new markets, if fortune favors. Given these numerous benefits, filmmakers employ various digital marketing channels to promote their new films. Choose the best advertising and movie marketing agency in India with Khushi! Take your brand to the next level – Contact us now. 

Social Media

Social media platforms are undeniably the primary choice for digital marketing channels, and the reasons behind this preference are compelling. The most evident advantage is the massive and continuously expanding audience, with a staggering 4.80 billion social media users in 2023, and projections indicate this number could swell to six billion within the next four years.

Additionally, people dedicate an average of 144 minutes per day to social media and messaging apps. Therefore, it’s not solely about reaching a wide audience on these platforms; you also have a remarkable opportunity to engage with users who invest a significant amount of their daily lives in these apps.

If you’re considering promoting your film through social media, it’s important to focus on specific channels and apps:

Facebook, with nearly 3 billion monthly users, where 67.5% of them actively engage daily.

TikTok, an app known for its remarkable engagement, with users spending an average of 10.85 minutes per session.

Twitter, experiencing a remarkable 30% increase in usage among people aged 17 to 34.

Instagram, the fourth-most used social media app, closely following Facebook, YouTube, and WhatsApp.

As demonstrated, social media has transformed into a central hub for social interactions. It offers an exceptional platform for filmmakers and producers to share teasers, official trailers, and press releases, effectively connecting with their audience.

Streaming Platforms

In this section, we’re focusing on promoting your film via streaming platforms, not on how to get streaming services to buy your entire movie. In the realm of digital marketing, one of the most widely used streaming platforms is YouTube. Over the years, YouTube has proven to be a valuable resource for marketers, offering substantial returns on investment. Apart from its extensive user base, what makes YouTube stand out is the relevance consumers find in its ads. According to a 2022 study conducted by Google, 59% of respondents perceived YouTube ads as more pertinent compared to advertisements on television and other streaming platforms. So, if you’re devising a film marketing strategy for independent films or any other cinematic endeavor, leveraging the marketing potential of YouTube could be a smart move. Unlock the power of Khushi Ambient Media for unparalleled advertising success and movie marketing excellence. Elevate your brand and reach new heights today. 

Stages of Film Marketing

Pre-Production

Audience Identification: Filmmakers start by identifying their target audience. They consider factors like age, gender, interests, and location.

Marketing Strategy: A marketing plan is developed, outlining how the film will be promoted to reach the intended audience effectively.

Teasers and Trailers

Teasers: Short teaser videos are released early on to create intrigue and generate excitement without giving away too much of the plot.

Trailers: Longer trailers come later, offering a more comprehensive look at the film’s storyline and characters. They aim to capture the audience’s interest.

Posters and Merchandise

Posters: Visually appealing movie posters are designed to grab people’s attention and provide a glimpse of the film’s mood and theme.

Merchandise: Creating merchandise like t-shirts, toys, and collectibles with the film’s branding helps in building a fan community.

Social Media Hype

Platforms: Filmmakers use social media platforms such as Facebook, Instagram, Twitter, and TikTok to connect with fans and followers.

Engagement: Behind-the-scenes content, interactive posts, and contests engage the audience and build anticipation.

Press Releases

Media Coverage: The film generates interest through news articles, interviews with the cast and crew, and coverage in magazines, newspapers, and entertainment shows.

Premieres and Festivals

Festival Screenings: Films may premiere at film festivals like Cannes or Sundance, generating buzz and attracting the attention of critics and industry professionals.

Special Events: Exclusive screenings and premieres with red carpet events can also generate excitement and media coverage.

Wide Release

Theater Release: The film is released in theaters, supported by advertising, promotions, and advanced ticket sales to draw audiences.

Home Release

DVD/Blu-ray: After the theatrical run, the film is released on physical media like DVDs and Blu-rays.

Streaming Platforms: It’s also made available on streaming services like Netflix, Amazon Prime, or Disney+.

Awards Campaigns

For Contenders: Films with award potential launch campaigns to get noticed by award bodies, including the Oscars, Golden Globes, and others.

Long-Term Promotion

Anniversary Editions: Some films release special anniversary editions with additional content to keep the fanbase engaged.

Director’s Cuts: Director’s cuts with extra scenes or alternate endings can reignite interest.

Franchise Expansions: Successful films may lead to sequels, spin-offs, or merchandise that keeps the brand alive.

Experience the difference with Khushi. Let us be your marketing and branding solution partner, leveraging our years of expertise in cinemas, malls, and airport advertising, and our successful collaborations with top Indian brands across various industries.

This blog originally posted here:

 https://khushiadvertising.com/movie-marketing-guide-in-the-digital-era-expert-strategies/

[rhinolux-hiisign]

How to Choose the Best Power Supply in Mumbai?

You might have the best signage for advertising your brand and its products, but it won’t work without the appropriate power supply. Without the necessary power supply, it becomes difficult to ensure fruitful execution of advertising ability. Thus, you need to ensure that you get hold of the best power supply in Mumbai.

However, choosing the best power supply becomes a difficult decision at times, with numerous options available. Here, you must go for the top power supply companies in India. Consequently, one must look at a few parameters to adjudicate their characteristics before arriving at a final thought.

Tips to Choose the Best Option

Certain tips will help you make the right decision;

Form Factor

The power supplies come in different sizes according to the customer's needs. Most of the standard builders opt for standard-ATX power supply. A small form factor PSU might be helpful if you are looking for a smaller system. Thus, ensure that you thoroughly examine the product specifications before finalizing the purchase.

Figuring Out The Right Wattage

The power supply requirements differ from one LED module to another. Here, you need to figure out the right wattage for your LED module for signage. Once you have that figured out, choose the power supply unit offering the appropriate power supply.

Higher Power Doesn’t Mean Higher Quality

Many people get deceived by the notion that higher power generation would resemble a higher quality. Some power supply units might sport a 500W but might not offer the same continued power supply for longer. Numerous companies try to build up a brand image by sporting a greater power supply than actual. This deceives the probable customers. In addition, such companies claim to offer higher wattages at lower prices to attract customers. Eventually, the customers realize they made the wrong decision.

Here, it becomes necessary to choose the top power supply companies in India to ensure you get the best quality products at a trusted price.

Consider the Expert Reviews

When it comes to selecting the right power supply unit for your advertising billboards or backlit boxes, do not rely on sparkling advertisements. Here, you have to consider the experts' reviews and opinions to ensure that you get your hands on the right product. The source for such expert review depends on the tests and examinations a PSU goes through. The tougher the examination process, the better the chances for an authentic result. The power supply units surviving the quality checks and associated tests emerge to be the most trusted ones. Here, the industry experts keep a constant tab on the products to rank them every year. Consider looking at the expert reviews on your preferred product's website before making the final decision.

Modularity Parameters

Modularity forms an integral part of your power supply as it determines whether you have control over the wires attached to the unit. There are different types of modular power supplies to facilitate the right choice. Let us take a glance at them;

-       Fully Modular Power Supply: None of the wires come pre-connected in a fully modular power supply. You helm the connection responsibility, thus assuring complete control.

-       Semi-Modular Power Supply: Semi-modular power supplies try to ease your worries by coming with a few pre-connected wires. These are the most important ones, including motherboard power. The remaining cables are up to you to connect.

-       Non-Modular Power Supply: This type of power supply takes away all the burden of connecting the cables. All the cables come pre-connected, whether your LED backlit screens need them or not. The non-modular power supply will come in handy for people requiring connections to multiple billboards or power requirements. If one buys it to meet a singular requirement, the remaining wires will be wasted.

Check the Efficiency Rating

You must always try to purchase the power supply units that sport a higher efficiency rating. A higher efficiency rating would symbolize a higher power output throughout a longer duration without fail. In addition, the electricity consumption would not be high, thus saving you enough money. The efficiency rating depends on how well your power supply transforms alternating current into direct current. The 80 Plus certification is the most common parameter here.

Necessary Certifications

Your power supply unit must have the necessary certifications to ensure its authenticity and efficiency. When the PSU has all the required certifications, you can trust it for some heavy-duty power supply. However, you must be careful about fraud certifications.

Final Thoughts

Always trust Top Power Supply Companies in India like HiiSign, who dedicate their expertise to crafting the best products. With assured power supply support, your advertisement will rise to the ranks of efficiency. 

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Verified WhatsApp For Restaurants, Hotels & Cafe’s

WhatsApp Business, WhatsApp Business API, Verified WhatsApp

In the restaurant business, it’s all about convenience, speed, and quality. You have already won half the battle if you can find a customer support avenue that guarantees these three. This is the rationale behind the creation of a brand-new WhatsApp meal ordering and delivery system.

It’s a wise move for your F&B business to try to reach out on platforms that your customers already frequently use. It facilitates relationships and creates a channel that serves as both a marketing tool and a channel for customer assistance. One such tool that can assist you in achieving all these without significantly depleting your money is WhatsApp Business for restaurants.

On your Android or iPhone, you can download WhatsApp Business without charge. To reach your intended customers, just register a business account and fill it out with pertinent information (such as contact information, your company’s name, and logo, opening hours, etc.). This service can be very helpful to small Businesses.

The opportunity: How WhatsApp Business can revolutionize your restaurant operations through AI

An app like WhatsApp has limitless market potential. WhatsApp is used by more than two billion people worldwide. Within a year of its 2018 launch, WhatsApp Business had amassed more than five million subscribers. 

This is a very well-liked method of accessing services, scheduling appointments, ordering home delivery, and other things in the current market. Restaurants may make good use of these related traits. You can guarantee quicker customer service and more reach by allowing WhatsApp ordering at your restaurant.

You provide clients with a simple way to contact you with WhatsApp Business for restaurants so they can place orders, reserve tables, plan events, and contact you with any questions or issues. This can greatly benefit your local business and expand your customer base.

The issue WhatsApp Business can address

Due to rising competition, business owners of restaurants and home delivery services are seeking strategies to expand their customer base without spending a lot of money on advertising. Given that more users now prefer to order takeaway, this is now more crucial. 

Research by the International Foodservice Manufacturers Association found that 24% of Gen-Z and 21% of millennials each order home delivery three to four times each week. The post-pandemic world is, to put it mildly, much more on-demand friendly.

Additionally, because they run on-demand or with a tiny staff, small businesses cannot afford to invest in advertising, billboards, or even outside food delivery services.

Such enterprises require a low-cost avenue to:

Promote their goods

Performing service deliveries

Actively interact with consumers

broadcasting offers and availability

The tools that WhatsApp for small businesses offers enable users to perform all these tasks and more. 

Conversational AI is the solution.

A platform that provides the following can help restaurant businesses with their reachability issue:

automated customer service and problem solving

Lead generation and conversion

interaction with customers using their preferred medium

CSAT (customer satisfaction) and NPS (net promoter score) improvement

Personalized and prompt customer service

Affordable and widely accessible service

Learn more about why: Why is Everyone Talking about WhatsApp Chatbots for Food Tech?

One of the most popular apps in the world is WhatsApp. WhatsApp is used by 96% of all smartphone users in India alone. For a sizable portion of people in nations like the US, UAE, etc., WhatsApp is the main platform for online communication. As a result, it is a fantastic marketing tool for restaurant owners.

If a customer can get food and drinks through WhatsApp, they are more likely to do so than if they had to call a business and deal with waiting times or network problems.

Restaurants’ WhatsApp Business use cases

In just a few seconds, WhatsApp Business links companies with potential clients. It moves customer service beyond making an online purchase and has effectively supplanted antiquated methods like calling in orders.

This is the best route a company can offer its clients for tailored responses, requests, and query resolutions.

We will trace a customer’s path through a restaurant company’ sales funnel using the use cases that follow. 

1. Generate, evaluate, and qualify leads quickly for smoother online-ordering 

Lead generation is the first stage in every sales funnel. In the online restaurant sector, conversion cycles are frequently brief and quick. As a result, it’s critical for restaurants to review and validate leads as soon as possible customers present themselves.

Once a client messages your company on WhatsApp, you can get their name and phone number. additional information, including location, preferences, and email ID. You can also direct customers to WhatsApp and increase your lead generation by including a “click to chat” link on your website or in your ads.

After the initial message, you can chat with the client via the WhatsApp API for 24 hours. After that, you’ll need the customer’s opt-in consent to continue talking to them. 

2. Quickly respond to inquiries during the ordering process or afterward

People who are hungry want answers now, please!

That is what an AI chatbot for WhatsApp can achieve! They could inquire about the location of your restaurant, the menu, the services, the return procedures, and the customization possibilities.

While assisting customers with placing food orders on WhatsApp, you can instantly respond to these questions.

3. Immediately acknowledge and validate placed orders

After addressing the FAQs, placing orders is the next step. The procedure for placing an order should be straightforward and comprise as few stages as feasible. This keeps the customer’s interaction light and enjoyable.

If this stage has too many obstacles, the customer can decide not to place an order from your restaurant.

Making an order also involves submitting requests for things like event and table reservations. There must be a customized response for each request.

4. Enable quick payment for orders from your users.

Recently, WhatsApp unveiled its payment tool, which your users can also use for companies. As an alternative, you can address any problems customers might be having paying for the order while simultaneously pointing them to additional payment alternatives over WhatsApp. For streamlined checkouts, you can link a variety of payment gateways with your chatbot.

Here’s how to seamlessly accept payments by integrating Platform with MsgClub.

5. Provide them with order tracking in real-time to ease their minds.

The importance of delivery updates in ensuring a good customer experience cannot be overstated. When the food is ready for delivery, providing an estimated time of arrival, and communicating the delivery person’s contact information are all necessary steps. You may also use a WhatsApp chatbot and the WhatsApp API to send automatic push alerts for the same.

6. Bad food? Inaccurate items? Refunds and returns that have been validated

Refunds and returns play a significant role in the restaurant business as well. The customer must have a platform to ask for returns or refunds if they decide they don’t like the food or run into other issues.

You may arrange returns, start refunds, and take additional actions to help a dissatisfied customer using WhatsApp Business.

7. Your user loved a dish or a restaurant? Let them place repeat orders

Your customers can order their preferred items from their preferred eateries. Giving your users discounts and vouchers is one way to thank them for their loyalty. This may encourage them to make more frequent orders from you.

By allowing users to gain discounts through a slot machine game each time they finish placing an order from one location, for instance, Swiggy recently made food ordering much more involved and exciting. Users are drawn back to their service to place more orders thanks to a sizable 30% discount on the following order.

8. “How did your order go?” Gather comments and ratings

The gathering of client feedback improves the customer experience. As soon as a sale is over, make sure to quickly gather feedback over WhatsApp so that your customers are more inclined to submit their most recent feedback. Your customers are more likely to reply to requests for feedback on WhatsApp than on SMS or emails because more people use chat apps.

9. How did the food delivery go? Encourage your users to recommend their friends

Having a satisfied stomach encourages positive word of mouth.

You can urge clients to tell their friends and family about your company. According to research, if a friend recommends a new restaurant, consumers are four times more likely to try it.

10. Discover what your users enjoy by gathering customer information.

The meal delivery option for WhatsApp Business makes long-term customer information collection simpler. This also holds true for clients who may have recently changed their phone number or other contact information.

Only from MsgClub, your all-in-one WhatsApp chatbot for your restaurant business

So it turns out there are a tonne of things a WhatsApp chatbot can do for your restaurant! A capable WhatsApp chatbot delivers a wide range of functions that can automate and expedite the majority of your customer communication, from accepting orders to making payments.

At MsgClub, we work hard to maintain a high standard when it comes to providing your clients with positive support experiences. We are an authorized WhatsApp Business Solution Provider, therefore we know exactly what it takes to launch your company on WhatsApp successfully. We’d like to provide you access to our free in-depth guide to WhatsApp customer support to give you a head start.

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There are places working on it! Here's some:

Grenoble, France, in 2014 banned any new billboards and took down the city owned ones in a step towards de-advertizing public spaces. They swapped out the billboards with trees btw!

The city of Nantes in western France has recently banned most electronic billboards, dismantling 110 in one night. The municipality is also cutting digital advertising in shop windows and on the public transport system. It’s also banned all advertising near schools. Which is apart of Frances over all goal to reduce visual noise and light.

In 2009, Chennai, India prohibiting billboards, digital banners and placards in public spaces.

São Paulo Brazil created a law "Lei Cidade Limpa" (Portuguese for clean city law) in 2006

Several states, namely Maine, Vermont, Hawaii, and Alaska have banned Billboards and have been working on other electronic ad bans.

This article goes over what some other locations might look like without such advertising

So just know these kinda policies are possible! Whether your in Europe where the UN is working on anti-Ad legislation, in the US, or South America!

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To What Extent Can Jharkhand's Ad Agencies Increase Awareness of Your Brand?

Brand growth in today’s competitive industry is all about efficiently reaching your target audience. Strategically, Jharkhand-based companies can benefit from collaborating with an advertising agency in India or another Jharkhand-based marketing firm. You can trust these advertising firms to help your business stand out on billboards, radio, and even in airports. In this article, we will examine how these services can help your company become more well-known.

Any business in need of a boost to their visibility in the market would do well to team up with a Marketing Company in Ranchi. Dedicated to reaching the local audience, marketing agencies in Ranchi offer experienced campaign development, execution, and management. To create messages that connect, these businesses study regional tastes, customs, and market trends. By delving into Ranchi’s distinct business environment, they may put plans in place to strengthen customer loyalty and bring in fresh business.

How Come Jharkhand’s Outdoor Ads Always Get Results?

Billboard advertising in Jharkhand is a specialty of in Outdoor Agency Jharkhand advertising businesses, which make available prime locations with prosperity of passing traffic. Typical locations for billboards in India include heavily populated regions and highways, where they are sure to attract the eyeballs of passers-by. Outdoor advertisements are highly effective due to their constant visibility in the public eye, which occurs at all times. Jharkhand outdoor advertising can help local businesses make a lasting impact and boost brand memory.

If you want your message to be heard in Ranchi, how might radio ads help?

Radio Advertising Ranchi is an effective strategy for firms seeking a more human connection with locals. Radio is a widely used medium in Jharkhand, particularly in rural areas where print and digital media may not reach as many people. You may build targeted regional campaigns with jingles, sponsorships, and even live endorsements by working with Radio Advertising Agency in Ranchi. One great thing about radio commercials is that they may reach listeners at all hours of the day. This allows brands to be consistently and frequently heard.

Exactly How Do Jharkhand’s Airport Advertising Services Help Businesses?

Airport Advertisement Services Jharkhand, you may reach a distinct and very valuable demographic. Promote your brand in an ideal setting at an airport to reach affluent businesspeople and vacationers. Advertisers in India can work with an airport advertising firm to get their products shown in many locations, including the terminals, waiting rooms, and even on digital screens. Large, prominently displayed advertisements at airports make a strong visual impression on passing passengers.

When Looking for an Advertising Agency in Ranchi, Why Hire One?

When brands partner with an advertising agency in Ranchi, they get all their marketing needs met in one place. With their expertise, these agencies can manage multi-channel campaigns, keeping the brand consistent across internet, radio, and Billboards India. Local market trends, ad budget optimization, and campaign performance monitoring are all areas in which a full-service agency excels. Expanding their reach, maintaining a consistent brand image, and adjusting plans based on real-time feedback are all made possible by this holistic strategy.

Billboards in India are a powerful tool for businesses aiming to reach local consumers. The heavy foot and vehicle traffic in Jharkhand’s main cities, like Ranchi, makes billboards an ideal choice for local advertising. Using outdoor ads, you can reach people where they already spend time — out and about — to promote sales, convey brand messaging, or introduce new products. Because the brand is constantly visible in everyday surroundings, this sort of advertising also helps to reinforce brand recognition.

How to Maximize arrive at with a Marketing and Advertising Agency in India?

Advertising agencies in Jharkhand focus on regional tactics that engage consumers on a more personal level. Businesses are able to expand their reach in Jharkhand and beyond through this cooperation, which helps them grab new clients and strengthen their position in the market.

To increase brand recognition and foster a more personal connection with consumers, firms can leverage a mix of outdoor, radio, and airport advertising strategies, aided by knowledgeable local agencies. The key to a successful advertising and Marketing agency in Jharkhand is a holistic approach that takes into account local knowledge and preferences.