#//it's that time of year again

[darcyolsson]

in loving memory of tumblr's april fools' pranks 💐 2014 - 2024

icymi, tumblr used to do an elaborate april fool's prank every year, but this year they suddenly stopped. here's a somewhat detailed recap of everything they did over the decade:

2013 - mishapocalypse (honourable mention): tumblr staff didn’t start doing april fools until 2014, but the mishapocalypse happened on tumblr in 2013 and i feel like this list would be incomplete without it

2014 - tumblrpro: upon opening your dash you were greeted by an “inspirational” video, that ended with the option to get “tumblrpro (for free)”. all it did was put a top hat on your icon.

2015 - tumblr executivesuite/coppy: a copying machine appeared in the corner of your dash. it would offer tips on how to use tumblr, like clippy the paperclip used to do in microsoft word. as the day went on, it slowly broke down and died right in front of your eyes. many people hated him (but not me). you could also make a (small) spreadsheet. @executivesuite2016 is the official blog.

2016 - this is decision/lizard election/tumblrdecides: a parody of the 2016 US elections. there were 4 lizards (well, one of them turned out to be a salamander in a scandal) to vote for. the dash looked different and there was a live news report with election updates, as well as an election blog for each lizard. they all had their own slogans and you would get an "i voted" button after you voted that would get slapped next to your icon. there were built-in functions to make an election poster for your favourite lizard and to create a text post that supported your lizard of choice that autogenerated a statement for all your followers to read. imo tumblr’s april fools peak. @thisisdecision2016-blog is the official blog, @mop-2016-blog @wretchedtooth @timefordeborah-blog were candidates. rick also had a blog (rick-official) but that now seems to have vanished because he ended up dropping out of the election. mop won, if you're curious. by far the most elaborate prank tumblr ever did.

2017 - horse friend: a tamagotchi-inspired game where you had to take care of a little horse in the corner of your screen. it came with a randomly generated name, and you had to feed and clean up after it. if you didnt take good care of it, it died. you could then hatch (yes, hatch) a new one. there was also an option to look at the names of all your dead horses. this is now available to buy in the tumblr shop. @horse-friends is the official blog.

2018 - tumblcoin: a parody of cryptocurrency (this was the year bitcoin took off). you could ‘invest’ in tumblcoin, with which you could in turn buy things with to spice up your dash, including last year’s horse friend, coppy from 2015, and a frame for around your icon. you could share the amount of tumblcoin you owned in an automatically generated gif post which would be tagged #tbc2018 and #tumblcoin. @tumblcoin is the official blog.

2019 - @memories: this blog still functions the way it did on april fools itself! it's like mad libs, where it takes post templates and then adds in tags you use a lot and users you frequently interact with on your main blog. like a personalized shitpost bot.

2020 - group chat prank/@storybot: it was so hard to find info on this because it was contained entirely in the now-defunct group chat function, which no one used. i had to go through the notes of this post for information because no one cared enough to actually write anything explaining it. turns out, you could write a story with your mutuals by adding storybot to your group chat. it also kept working after april fools (well, up until the group chats were deleted) just like memories. many people missed out on it entirely because they did not use the group chat function.

2021 - tumblcryptids: tumblr allowed you to adopt “non-fungible tumblcryptids”, a parody of NFTs. clicking a button that said "Summon thy Tumblrcryptid" would spawn an image of a little blob-shaped creature with a short description, which would always read "Hi! My name is [randomly generated name]. I love [thing most people like]. I hate [thing most people dislike]. Like my parent, I can't get enough of #[tag from your main blog]." you could share them in a post, which would automatically add the tag #NFTumblcryptids to your post. and yes, people on the piss on the poor website freaked out about it because they thought they were real NFTs harming the environment. @tumblcryptidadoptioncenter is the official blog.

2022 - click-a-thon: when you clicked a light switch on your dashboard, a bunch of colourful things showed up, like a sponge you could move around, an "engagament meter", clickable buttons, and a “Summon Crab!” button, which would summon a crab when you clicked it. you could. the crabs, like horse friend, are still available in the tumblr store as of 2025. here's some screenshots. there were various ways to share your crab activities, which would all get tagged #april fools 2022. the prank was presented as a marketing technique created by Brick Whartley, a fictional businessman character created by tumblr, who (afaik) originated in a post on the official blog of the 2018 april fools prank, albeit originally in a different role. around this time he also started functioning as the mascot for tumblr's shop ( @emporium )

2023 - abstract reactions (emoji reacts): buttons were added to every post that allowed you to add emoji reactions, many of them based on tumblr inside jokes (horse as a reference to horse plinko/horse friend, vanilla for the vanilla extract meme, pikaman, bug for bug race, and brick whartley, who wasn't a meme but staff really wanted him to be). if one specific emoji was used a certain amount of times it would add an effect to the post, eg many cheese emoji reacts would cover the post in cheese. this was also attributed to Brick Whartley ("his" blog @brickwhartley also documented the day)

2024 - boop-o-meter: allowed you to “boop” other users who had opted in to the booping, like facebook’s poke feature back in the day. depending on how long you held the button, you would either boop, super boop, or evil boop. on the dashboard there was a counter for both how many times you had booped others and how many times others had booped you, as well as how many boops were given side-wide. when booping someone, an image of a cat paw appeared. you would get badges (which can still be used) for booping 1, 100 and 1000 times. if you gave/received more than 999 boops, the counter would switch to showing a three-letter word (see this post for specifics). this was brought back for halloween 2024 (as BOOp-o-meter. get it), with a ghost, skeleton and mummy paw. no official blog, but here's an official recap for april first from staff. i believe this was the only april fools prank that was mobile user friendly.

2025 - @fandom is running some polls, i guess

[carsonjonesfiance]

“This thing is legally dubious and therefore technically unenforceable.” Is not a “useless liberal gotcha” it’s how legalism works in this country. Tying up stupidly worded EOs in court is the quickest way to keep them from being implemented. It is the definition of “doing something.” But it doesn’t usually involve much tweeting so of course a certain type of leftist feels obligated to mock it.

[hinamie]

newest issue of first years fashion just dropped

[saradiation]

✨🎂 Happy 413!! ♡🎂✨

[cronchy-baguette]

thank you for loving me

[rainbowgaez]

may the 1th be with you lol

[zillanovikov]

every year I post this meme and every year people get more mad at me than they did the previous year

[liquidstar]

If my mom sees a significant amount of blood she gets lightheaded, and has fainted on some occasions. Once it happened when we were kids, I wasn't there to witness it but I heard the story from my dad. Basically my brothers, around 7 or 8 at the time, were playing outside while my mom was making their lunch, and she accidentally cut her finger. It wasn't anything serious, but it drew a fair bit of blood and she passed out. My dad saw this and rushed over, but he didn't really know what to do so he just sort of started slapping her to wake her up (not recommended, but he had no idea and panicked)

At that exact moment my brothers both came in from playing, and all they saw was our mom unconscious on the floor and our dad slapping her. So, like, without even saying a word to each other they both just INSTANTLY start whaling on him, like, full blown attack mode to defend our mom. Which obviously didn't help the situation, but she did wake up and everything was fine.

Now our dad says that he's actually really glad they attacked him over what they thought was going on, because it means he raised good boys. And I still think that's true, they're very good boys.

[stemmmm]

more people gotta try this shit where bill has not improved and will not change but he's just chilling so its fine probably. its great

[silosbears]

i think alphonse would still experience depersonalization and dysmorphia even after getting his body back

[dandyshucks]

being in love with a fictional character will make u produce art u didnt know u were capable of

~

[if ur part of the "fiction doesnt affect reality" crowd: please fuck off lol]

[tending-the-hearth]

going back through mockingjay and what do you MEAN clerk carmine is most likely the fiddler at annie and finnick's wedding, what do you MEAN clerk who was the one to bring lucy gray the katniss just before things fell apart and the one to raise the girl who became haymitch's reason for living what do you MEAN clerk got to see his sister and his niece's dreams come true as the hunger games are destroyed by a girl with lucy gray's fire and lenore dove's heart what do you MEAN clerk saw the arrows his friend made be part of the downfall of the capital what do you MEAN clerk lost his family but saw them live on in haymitch and katniss and peeta

[eggcromancer]

happy birthday to me! 🎉🎂

[lotus-pear]

11/20

[waterthatsmoe]

"By the time you see my message, I'll be gone and back home."

"I don't expect you to forgive me, but know that I'm sorry."

- Yuu 00 : 00 ✓✓ read

Part 2 [next] | Part 1

[cranity]

started playing yakuza