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pixelproductions · 5 years ago

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Sex Sells? How Provocative Ads Work and 5 Examples of Spicy Campaigns

We’ve all stumbled upon erotically themed marketing materials at one point or another. And, whether we like to admit it or not, we all stop to take a closer look.

Here are 5 great examples of provocative ad campaigns that you can’t turn away from!

Sex Ad: An Intro Without Curtains

Let’s be honest — sex sells.

This has been a universal truth in advertising since the 19th century when, in each pack of Duke Cigarettes, buyers would find cards with starlets posing in erotic postures.

Needless to say, a lot of people started smoking more around that time. However, this type of local sex ad was not appealing to the male audience only. According to Wikipedia, Woodbury’s facial soap for women used images of happy couples to increase product sales in the early 20th century. And that was just the beginning of the evolution of sexy provocative ads in the eyes of the public.

Over the last two decades it’s safe to say that sex in advertising is one of the most powerful seduction tools in advertising. It’s not just websites like MyToyForJoy.com that use steamy ads to entice an audience already searching for something in that vein. Big Brands are currently using overtly sexualized ads to immediately attract the interest of customers and keep them engaged.

But let’s take a closer look at some of the spiciest examples of Provocative Ads in advertising, and what exactly makes them so attractive to the public.

1. Durex Naturals Intimate Gel

We are leaving modern times, and fortunately, old school sexual orientation preconceptions and misconceptions are becoming more and more obsolete. The LGBT community has made its entrance, stated its rights, and is finally here to stay. We live in an era of constant evolution and breaking grounds, so why shouldn’t intimacy follow the same trend?

Here is where one of the best-ever Durex safe sex ads comes into play.

It’s a brilliant UK commercial for the company’s Natural Intimate Gel. Depicting several cool instances of feminist evolution, it suggests that this level should reflect into same-gender couples’ intimate life.

The motto is our favorite part, “Ladies, let’s lube.”

2. Forge of Empires Trailer

Most gamers out there are quite familiar with the mind-blowing cinematics used in videogame trailers by the top software companies of the moment. Giant corporations like Blizzard or Ubisoft invest a lot of money and time in these trailers, and let’s face it — most of them are actual cinematic masterpieces.

But how can a smaller company attract just as much attention, when launching a beta version of an online multiplayer game?

InnoGames seem to have found the answer, releasing a Forge of Empires Provocative Ads to announce the game release. Even though there’s nothing erotic about the gameplay, the commercial generated an enormous reaction over the Internet, securing an impressive number of fans, followers, and gamers for a relatively common project.

3. Burger King: This Will Blow Your Mind!

If you’ve missed this one, you need to look it out right away.

The Burger King sex ad was a major outrage at its time, depicting a blonde woman keeping her mouth open in front of an elongated hamburger. The highly suggestive motto: “IT’LL BLOW your mind away” painted all kinds of spicy pictures into the viewers’ minds. Probably, it is the hottest and most daring commercials ever advertised in a fast-food world.

4. Calvin Klein Controversy

But we couldn’t have an honest review of spicy advertising without one of the best platforms for it, the fashion industry. Over the years, giant brands such as Emporio Armani, Guess, Paco Rabanne, or Diesel, to name just a few, have all had their share of incredibly hot and provocative campaigns.

But none of them managed to outclass the highly controversial Calvin Klein Provocative Ads from early 90’s.

It’s an intense Denim commercial featuring a topless Kate Moss, sitting in the lap of equally young and topless Mark Wahlberg. He has both hands on her denim covered posteriors, and the tagline is priceless: “You want to know what comes between me and my Calvins? Nothing.”

5. Skittles Surprise

Nobody would have seen this coming, and it’s probably for the best that this one got banned quickly. In 2015, the popular candy brand Skittles managed to surprise and shock everyone with an audaciously explicit clip, showing a couple, groom and bride, enjoying their wedding night doggystyle.

No, that’s not a figure of speech; we’re talking about the actual position.

This banned Skittles sex ad was filled highly insinuatingly with remarks from protagonists, culminating with a scene, where the husband pours Skittles in his wife’s open mouth. Cut right down to the slogan, given the content we have just witnessed, it was just as shocking: “Share the rainbow, taste the rainbow!”

Conclusion:

The first thing to keep in mind when analyzing promotional materials with erotic content is the fact that all cable and network television still have to stick to compliance and media censorship. Thus, we have automatically eliminated any personal sex ad or phone sex ad, as the chances of seeing these on national TV are slim to none. Given the main focus of our topic, we have also eliminated more serious and grave materials, such as a sex trafficking ad. We have only addressed the coolest and spiciest examples of commercial campaigns that most of us have probably seen on TV or up on a billboard. We hope you have enjoyed them as much as we have. Let us know your thoughts, and if you have better suggestions, there’s absolutely no need to be shy, so kindly share them!

#provocative ads #sexy ads #sex in advertising

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bizmediaweb · 7 years ago

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8 Old School Marketing Tactics That Work for Social Media

Okay, so it’s hard to imagine Don Draper meeting with Bethlehem Steel execs in Sterling Cooper’s top floor Madison Avenue boardroom, telling them to get on Snapchat. But even though we no longer think of typewriters as “technology” or describe TVs as “radios with pictures,” there are plenty of solid ideas from the Mad Men-era of advertising that translate to social media.

So let’s throw it back to a time before #ThrowbackThursday existed for some good old-fashioned advice from the old-school pros.

1. Doing smart, thorough research

In the premier episode of Mad Men, Don Draper trashes an in-house researcher’s report on the psychology of cigarette users and decides to wing a presentation for Lucky Strike executives instead. While Draper pulls it off, not all ad executives were so cavalier.

“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals,” said David Ogilvy, the founder of Ogilvy & Mather who was credited as the “Original Mad Man” and the “Father of Advertising.”

Ogilvy’s experience at Gallup’s Audience Research Institute taught him to value data way before Big Data became a thing. His knack for research-supported copywriting is best exemplified in his headline for a 1960s Rolls-Royce ad, widely considered one of the best auto taglines of all time.

Nowadays, social media marketers looking to emulate the OG Mad Man’s advice should support their strategies with analytics platforms and research-backed ideas. Here are a few tips on how to make social media data work for you.

2. Learning the rules, then breaking them

There are more game changers in the Advertising Hall of Fame than there are rule followers.

“Rules are what the artist breaks; the memorable never emerged from a formula,” said ad exec William Bernbach, creative director who co-founded the agency Doyle Dane Bernbach in 1949.

Bernbach’s “Think Small” campaign for Volkswagen in the 1960s threw out the rulebook for traditional print ads. To sell the compact Beetle to muscle car-crazed Americans, Bernbach’s team departed from convention by picturing a very tiny car on a page filled mainly with blank space. The small idea translated to a big boost in sales and brand loyalty.

Rule breaking may seem trickier on social media, but it’s still possible. BETC’s “Like My Addiction” campaign caught more than 100K Instagrammers by surprise with the reveal that the Parisian “it girl” Louise Delage was a fake account designed to portray a textbook alcoholic. Created for French organization Addict Aide, the initiative demonstrated that it can be difficult to spot signs of youth alcoholism.

3. Avoiding sleazy bait-and-switch tactics

Known as the world’s first female copywriter and the author of the first ad to use sex appeal, Helen Lansdowne Resor was keeping advertising real long before the ad men of the swinging 60s and 70s came onto the scene.

Her conviction that “copy must be believable,” can be found throughout her entire body of work, including her early copywriting for Woodbury Soap Company in 1910. Smooth taglines like “A skin you love to touch,” and “Your skin is what you make it” remained in circulation for decades.

Social media marketers can take Lansdowne Resor’s point in two ways. First, copy should not be too over-the-top or exaggerated, especially since teens are skeptical when it comes to trusting brands. Avoid empty platitudes or superlatives that may arouse doubt.

Second, don’t lie. Millennials are 43 percent more likely than other generations to call a brand out on social media. You dig?

4. Getting right to the heart of things

It’s hard to imagine that the “I ❤ New York” slogan was invented in a pre-emoji world. Sparse in word count and minimal in design, the logo is emblematic of co-creator Jane Maas’ direct approach to advertising.

In How to Advertise, a book Maas co-wrote with colleague Kenneth Roman, she explains, “Commercial attention does not build. Your audience can only become less interested, never more. The level you reach in the first five seconds is the highest you will get, so don’t save your punches.”

The advice is eerily applicable to video marketing in the current digital media ecosystem, where attention spans are running shorter than ever, especially among today’s teenyboppers. You must catch your audience’s attention immediately, or risk losing them entirely.

Check out The Four Key Ingredients of a Perfect Social Video for more pointers on creating punchy video campaigns.

5. Using the right imagery

Inspired by a sea lion performance at a zoo, John Gilroy developed the “My Goodness, My Guinness” for the Irish beer company in the late 1920s. The series depicts a flabbergasted zookeeper prying his beer from the arms of a polar bear, the pouch of a kangaroo and the jaws of a crocodile. And, of course, a toucan.

The humorous misadventures of the zookeeper pop with vibrant colors set against an often-white backdrop. Keen observers point out that it was Gilroy’s uniform use of typography that helped solidify Guinness’ brand image. The popularity of the artwork and consistency of style made it one of the longest advertising campaigns in history.

Using images is a great way to up your social media game, especially since visuals can aid in information retention. Marketers should ensure that photos complement branding and style guidelines. And where possible, add the logo and logotype to the image. Consistency in style is a bonus, but it will help your followers recognize your brand on any platform.

If you don’t have access to artists, photographers, or graphic designers, check out these resources for creating quick and beautiful images for social media.

6. Ditching the one-size-fits-all approach

As the first black man in Chicago advertising, Tom Burrell quickly saw that advertising boardrooms had a diversity problem. Too often, ad execs would create content for white audiences and expect it to have broad appeal. Or, they’d create a commercial for white actors and film a second version with black actors.

After witnessing a number of tone-deaf gaffs and insensitive blunders, Burrell found himself repeating to his colleagues, “Black people are not dark-skinned white people.”

By advocating for tailoring messages for specific communities, he was one of the first to pioneer ethnic micro targeting in advertising. He founded his own agency, Burrell Communications, in 1971 and quickly became the authority on crafting messages for African-American audiences.

In work he did for McDonalds, Burrell reasoned that the company’s slogan “You deserve a break today” sounded too occasional for many African Americans who had a more regular experience with the fast food chain. Instead, he came up with lines like “Sure is good to have around” and “Get down with something good at McDonald’s.”

With Gen Zers forming the most ethnically diverse population in U.S. history, Burrell’s approach is one that social media marketers should put in practice.

Here’s how to find your audience on social media.

7. Knowing that context matters

In 1970, advertisers working for Schaefer beer created a print ad to commemorate the company’s tradition of producing America’s oldest lager. The minimal layout was designed to place emphasis on the year Schaefer’s lager was introduced, with a 10-word tagline reading: “1842. It was a very good year for beer drinkers.”

The two-page ad was placed in a number of popular publications such as LIFE Magazine. But its placement in Ebony Magazine, a publication with a predominantly African American readership, drew criticism.

As Tom Burrell points out in an interview with NPR Planet Money, the year 1842 in the United States was a year many black people were enslaved. “It just screamed insensitivity,” he says. “It was a horrible year for us.”

Getting context wrong can make a brand appear ignorant at best. At worst, it can cause lasting damage to a brand’s image.

Getting context right, on the other hand, can have a positive effect. Wells Fargo adapted its television commercial so that would be optimized for Facebook, where viewers prefer shorter content and may watch videos without sound. To promote the launch of Friends and prove the show’s relevance, Netflix’s Pre-Roll campaign shows viewers a clip related to the YouTube video they’re about to watch.

Social media marketers should shift from cross-posting to cross-promoting, with content tailored to suit each platform.

8. Engaging the audience in a conversation

In the 1950s, American advertising executive Shirley Polykoff’s personal approach to copywriting convinced women across the United States to colour their hair. By posing the question “Does she… or doesn’t she?” in Clairol hair-dye commercials, she reassured women that a hair colouring—then a new fad—could look natural.

“Copy is a direct conversation with the consumer,” she said. Her lingo was so effective that it’s now part of the vernacular: “So natural only her hairdresser knows for sure” and “Is it true blondes have more fun?” Who knows, maybe if she’d worked on a campaign for Rogaine we’d still be using the phrase Chrome Dome.

Besides being concise and memorable, Polykoff does something important in her copy that all modern social media marketers should take note of—she asks a question. Posing questions to your audience is a great way to get followers engaged and increase the visibility of your campaigns, such as Airbnb’s #TripsOnAirbnb campaign.

To get the conversation going on social media, Airbnb asked followers to describe their perfect vacation in three emojis. Not only did the prompt generate hundreds of responses, but Airbnb kept the conversation going by responding to each submission with Airbnb Experience suggestions. Remember, if you want to start a convo, follow-through is key.

More brands have been exploring the opportunities to engage via direct messaging, too. To jumpstart conversations between brands and users, Facebook just introduced Click-to-Messenger ads.

Here are a few more tips from an expert on writing ace social media ads.

Incorporate these old-school marketing tactics into your social strategy using Hootsuite. Easily manage your social channels and engage followers across networks from a single dashboard. Try it free today.

Get Started

The post 8 Old School Marketing Tactics That Work for Social Media appeared first on Hootsuite Social Media Management.

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unifiedsocialblog · 7 years ago

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8 Old School Marketing Tactics That Work for Social Media

So let’s throw it back to a time before #ThrowbackThursday existed for some good old-fashioned advice from the old-school pros.

1. Doing smart, thorough research

2. Learning the rules, then breaking them

There are more game changers in the Advertising Hall of Fame than there are rule followers.

“Rules are what the artist breaks; the memorable never emerged from a formula,” said ad exec William Bernbach, creative director who co-founded the agency Doyle Dane Bernbach in 1949.

3. Avoiding sleazy bait-and-switch tactics

Second, don’t lie. Millennials are 43 percent more likely than other generations to call a brand out on social media. You dig?

4. Getting right to the heart of things

Check out The Four Key Ingredients of a Perfect Social Video for more pointers on creating punchy video campaigns.

5. Using the right imagery

If you don’t have access to artists, photographers, or graphic designers, check out these resources for creating quick and beautiful images for social media.

6. Ditching the one-size-fits-all approach

After witnessing a number of tone-deaf gaffs and insensitive blunders, Burrell found himself repeating to his colleagues, “Black people are not dark-skinned white people.”

With Gen Zers forming the most ethnically diverse population in U.S. history, Burrell’s approach is one that social media marketers should put in practice.

Here’s how to find your audience on social media.

7. Knowing that context matters

Getting context wrong can make a brand appear ignorant at best. At worst, it can cause lasting damage to a brand’s image.

Social media marketers should shift from cross-posting to cross-promoting, with content tailored to suit each platform.

8. Engaging the audience in a conversation

More brands have been exploring the opportunities to engage via direct messaging, too. To jumpstart conversations between brands and users, Facebook just introduced Click-to-Messenger ads.

Here are a few more tips from an expert on writing ace social media ads.

Get Started

The post 8 Old School Marketing Tactics That Work for Social Media appeared first on Hootsuite Social Media Management.

8 Old School Marketing Tactics That Work for Social Media published first on https://getfblike.tumblr.com/

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mayorgalvan · 8 years ago

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Benjamin H. Freedman 1961 speech 2:44 / 1:19:05Benjamin H. Freedman 1961 speech RØL GSubscribe60KAdd to Share More241,074 views3,298 114ShareEmbedEmail Start at: Published on Dec 29, 2013Frankly speaking against Zionism in 1961: Benjamin H. Freedman speech at the Willard Hotel. Transcripts:http://www.sweetliberty.org/issues/is... There are also opposiing arguments http://www.redstate.com/diary/barrypo... Some crazy people have taken over Wikipedia pages on B.H.Freedman: http://en.wikipedia.org/wiki/Talk%3AB... The Truth will stand on its own merit by Benjamin H. Freedman Born in 1890, he was a successful Jewish businessman in New York City. He was at one time the principal owner of the Woodbury Soap Company. He defected from the Jewish movement in 1945, and spent the remainder of his life and most of his considerable fortune, at least 2.5 million dollars, exposing the Jewish tyranny which has enveloped the USA. Freedman had been an insider at the highest levels of Jewish organizations involved in gaining power in the USA. Mr. Freedman was personally acquainted with Bernard Baruch, Samuel Untermyer, Woodrow Wilson, Franklin Roosevelt, Joseph Kennedy, and John F. Kennedy, and many more movers and shakers of our times. Available speech transcripts http://wideeyecinema.com/?p=428 http://www.sweetliberty.org/issues/is... http://en.wikipedia.org/wiki/War_Guil... Weizmann-Balfour relationship http://en.wikipedia.org/wiki/Balfour_... Balfour Declaration: (To understand what happened it's best to read all of the paragraphs) http://en.wikipedia.org/wiki/Balfour_... Montagu was the second British Jew to enter the Cabinet, the inner circle of government. However, he was strongly opposed to Zionism, which he called "a mischievous political creed", and opposed the Balfour Declaration of 1917, which he considered anti-semitic and whose terms he managed to modify. In a memo to the Cabinet, he outlined his views on Zionism thus: "...I assume that it means that Mahommedans [Muslims] and Christians are to make way for the Jews and that the Jews should be put in all positions of preference and should be peculiarly associated with Palestine in the same way that England is with the English or France with the French, that Turks and other Mahommedans in Palestine will be regarded as foreigners, just in the same way as Jews will hereafter be treated as foreigners in every country but Palestine. Perhaps also citizenship must be granted only as a result of a religious test."[4] He was opposed by his cousin Herbert Samuel, a moderate Zionist who became the first High Commissioner of the British Mandate of Palestine. Must watch: Strive movie: http://www.youtube.com/watch?v=lEV5AF...CategoryLicenseEducationStandard YouTube LicenseSHOW LESSCOMMENTS • 872 Add a public comment...Top comments nizam jawhari1 year agothis man was a hero !!Reply 191 View all 6 replies astroboy royale1 year ago (edited)Notice that he never mentions the word holocaust. That's because this is 1961 and the Holohoax effort didn't really start full steam until that TV series of the 70s. I wonder how outraged this great man would've been in describing how it took the Jews 30 years to find out they had been exterminated.Reply 189 View all 56 replies Warren Yurmind2 years agob-b-but in high school they made us watch Schindler's List. Why didn't they teach us about this? or the genocide of tens of millions of Whites by communist jews in Russia?Reply 176 View all 105 replies MrSpycore1 year agoEveryone needs to watch this............ Probably the most important speech,last century. God bless you Mr.Freedman.Reply 171 View all 34 replies tim38541 year agoI could listen to this man all day (if I didn't have to go outside and slave for the Zionists)Reply 160 View all 9 replies will taylor1 year agoThis is singularly the most important and educational material I have ever listened to in my 52 years of life.Reply 112 View all 4 replies Rhonda Weber9 months agoThis speech should be heard in schools and again in college.Reply 109 View all 11 replies Bob McDonald2 years agoWhat's a jew ?where did they come from ? Zionist jews why are they so subhuman ? Hitler was right about the jews ,it's a shame he didn't kill them ,because a shitload came to Australia and our country is f......right up because of them / freemasons and the illegal state of Is-ra-el , all my life I wondered why they were fighting and who was right , we know it's not Israel glad I found this out 5 yrs ago that Israel really sucksReply 93 View all 30 replies Sacu TT8 months ago81 jews dislike the truth since 1961Reply 72 View all 11 replies gn0me _1 year agoGod bless you Mr. Freedman. The truth cannot be defeated.Reply 71 chalklite710 months ago (edited)The 2 most powerful words of 2017 will be "Fake Jews".Reply 76 View all 14 replies deadsheep2 years agoThe opposing arguments are just cry-baby rants. RIP Benjamin, a man of truth in an age where men are few. What he says is 100% visible today. The US and her allies are being used to protect Israel through the Zionist lobbies in all the governments. This is obvious by them turning a blind eye to constant daily Israeli acts of terrorism as well as their constant unlimited supply of military and political aid and support. It is also seen by the West propping up and supporting dictators in the Middle East and North Africa ever since the dismantlement of the Great Ottoman Empire. Al Saud family, Gaddafi, Abdul Nasser, Sadat, Mubarak, The Assad family, Sisi, Bouteflika, Ben Ali, Bourgeiba, Maliki etc... and the labelling of all who stand up to these dictators as terrorists. Fuck Zionism and all its puppets around the world. Israel will be destroyed once its sandbags fall. And Syria is falling, and soon so will Egypt and Jordan and Lebanon hopefully.Reply 64 View all 9 replies ObeKanobe1 year ago (edited)Clearly, Freedman's lesson of history is meant to be applied in the here and now. What we call "Israel"remains exactly the same creature it was then: A nest of ruthless tribal supremacists. Unless we learn what horrific deception "the people of Israel" were cooly capable of in the past, we will be blind to what they are doing to us today. Anyone who genuinely cares about America and its fate will take heed of what timelessly golden advice Freedman was trying to give us.Reply 61 View all 9 replies Domdeone12 years agoJewish usury of America is self evident esp toward Israel. They want war with Iran as they have nucleur weapon potential-JUST LIKE IRAQ HAD WEAPONS OF MASS DESTRUCTION. Lies, lies & more lies. Theres no holocaust like a big holocaust!Reply 59 View all 9 replies Hadolf Hortler10 months agoJewish control in the media causes wars...WW1 American involvement and Spanish American war and WW2Reply 55 View all 28 replies Ned Ryerson1 year agoExcellent. It is sadly a forgotten speech.Reply 52 View all 3 replies Aldous Huxley1 year agoBenjamin Freedman 1961- 146,236 views Katy Perry I Kissed a Girl- 101,274,464 views Perfect example of our zionist media controlling 95% of what we see and hear.Reply 50 junk can3 years agoBless the person/people who make this available for public knowledge! Let there be light!Reply 49 View reply seektruthandwisdom2 years agoThe dirty lying Zionist Jews are the enemies of the entire human race. The truth about WWII, Hitler and what really happened is right here in this speech!!Reply 264 View all 62 replies Show moreAutoplay Up nextBenjamin H. Freedman speech (UNEDITED VERSION!) 1961Carissa Alex12,538 views2:43:38Benjamin H. Freedman - The Third World War - Willard Hotel (1961)ConspiracyScope13,801 views1:28:27Benjamin H. Freedman speech (UNEDITED VERSION!) 1961Hollands Glorie22,794 views1:28:27The Zionist Story. 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