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Have you ever looked at a business beyond their visual branding and thought about who they are and what they stand for, and who the owners are and what they stand for? Branding is more than just an aesthetic. It's about connection.
Join us as we speak with Ari Krzyzek, CEO and Head of Strategy of Chykalophia about Ari's journey to creating her own brand agency, the potential of FemTech to change the narrative around women's health, and why knowing your 'why' can help you to succeed.
About Ari Krzyzek
CEO and Head of Strategy at Chykalophia (read: see-ka-lo-fia), Ari Krzyzek helps FemTech, DTC, and women-led brands transform their website into a platform that unlocks business opportunities. She is co-author of one of the Top 3 Best Sellers book in web design, Made to Sell: Creating Websites that Convert. She serves as a branding, UX consultant, and professional peer in support of fellow female entrepreneurs through the #1 ranked private business incubator in the world, 1871 Chicago, and Chicago’s global healthcare startup incubator, MATTER. She’s the co-host of Halo Femtech Podcast, a podcast that honors disruptive innovators and change-makers advancing women’s health.
Furthermore, she helps women in tech and design break into the industry and succeeds in it by mentoring them for personal branding, career advancement, and entrepreneurship through Interaction Design Foundation, Chicago Innovation and ADP list.
Instagram: @ari.krzyzek LinkedIn: http://linkedin.com/in/arichykalophia
Chykalophia Website: http://chykalophia.com Chykalophia Instagram: @chykalophia Chykalophia LinkedIn: https://www.linkedin.com/company/2329060/
Watch or listen on your favourite platform.
Show Notes
[00:00:57] Ari's journey to visual communication design. [00:03:00] The gap between design and business strategy. [00:06:29] The superficial way in which we view branding. [00:07:25] On your mission and culture. [00:09:05] Ari's motivations for starting her agency. [00:10:09] Business identity vs individual identity. [00:13:13] Starting a business is a journey of self-discovery. [00:14:11] Everyone should have a personal philosophy. [00:15:46] What is your 'why'? [00:16:59] Giving back because of the support she received. [00:18:25] There's so much available to help you to succeed. [00:20:13] How to find your niche. [00:21:42] The focus on tech and FemTech. [00:24:05] Trends in FemTech beyond medical. [00:24:49] Awkward Essentials - Dripstick (Content Warning: Sexual health, may be TMI for some). [00:25:33] The burgeoning space of FemTech in lifestyle and wellness. [00:26:33] Solutions for quality of life as well as sustainability, because women's bodies and our needs are always changing. [00:27:55] The point of connection. [00:30:23] The significance of building connection in FemTech. [00:32:09] The challenges of marketing FemTech begin with education (or a lack thereof). [00:34:50] The potential scope of FemTech's role in public education. [00:37:45] Women can thrive in tech. [00:39:47] How to position yourself as the solution. [00:42:10] Bonus Question 1: What hobby or interest do you have that is most unrelated to your field of work? [00:43:36] Bonus Question 2: Which childhood book holds the strongest memories for you? [00:44:43] Bonus Question 3: What advice you would give someone who wants to do what you do? Or what advice should they ignore?
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Coming tomorrow!! 👩🏻🏫👩🏻💻
My dissertation publication/article is still in edits but once it comes out you can bet your body I'm going to continue to let it disseminate and flourish!! To grow and give birth to a publication isn't a cute little hobby; it’s an academic’s dream and scholarly journey.
Writing is life. A 141-pg bound dissertation transformed into 16 pages is a piece of my soul fabric made tangible, and I'm honored to hear about and read your relevant scholarly work too!
#dissertation #published #author #phdresearch #postdoclife #writingforpublication #nursing #science #STEM #WomeninSTEM #STEAM #WomeninSTEAM
#dissertation#phd#writing#publication#author#phd research#academic#postdoc#nursing#science#STEM#women in stem#STEAM#Women in STEAM
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Women that Build Awards 2023 Celebrates Women Leaders in STEAM
Women in STEAM: A Force for Change. Nominate Your Favorite Woman Today! #WomenThatBuild #WomenInTech #WomenInSTEAM #WomenLeaders
Women in STEAM: A Force for Change Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, launched the fourth annual Women that Build Awards to recognize women and women-identifying individuals for their achievements, inspiration, and promotion of inclusion in STEAM fields. As well as providing visibility, education, and…
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For International Women's Day this year, we responded the question we asked in our last post, "How Did the Games Industry Receive You?" in our newsletter 💪
By sharing one of our largest experiences of pushback against us being female devs, we want to address the moments our industry has been inaccessible to us in an effort to make it welcoming to other women and other femme-identifying developers. As we shared in our last post, we strongly believe that opening up about and sharing experiences can lessen the weight they hold not only on ourselves, but on people who have been made to feel isolated from similar experiences.
https://us15.campaign-archive.com/home/?u=161fcbf120349c4f4df744a09&id=de352d822f&s=09
#InternationalWomensDay#InternationalWomensDay2022#IWD#IWD2022#NationalWomensMonth#WomensHistoryMonth#WHM22#WomenInGames#IndieWomen#WomenInSTEM#WomenInSTEAM#WomenInBusiness#WomenOwned#CelebrateWomen
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Science Queens 💜 patreon.com/rgbcn For International Women’s day, I wanted to draw Amy and Bernadette working their science magic together. My fav scientists. I love to draw them each year. Women in STEAM is something so important for me, and soon I will be able to share this with my little one too. We planned this drawing together yesterday on my live session on youtube. It was a messy process, improvising it but it was so much fun. Last slide was another idea for the drawing, but we ended doing the other version. You can check the full process on my channel. Subscribe and help me to reach 1000 subs!!! Never stop learning 💜 Never stop fighting 💜 . ♥️ Get my drawings and wallpapers joining my club! . ⚠️ Please don’t use, copy, edit or repost my drawings without my permission. Share on stories is very appreciated! thank you. . 💬 I have a public discord if you want to join! . #rgbcn #womeninsteam #8M2021 #womensday #iwd2021 #donesiciència #womeninscience #internationalwomensday #amyfarrahfowler #bernadetterostenkowski #mayimbialik #melissarauch #copicmarkers #livesession #youtubelivesession #diadeladona #diadelamujer https://www.instagram.com/p/CMKnyVLDSYt/?igshid=styb86swirzm
#rgbcn#womeninsteam#8m2021#womensday#iwd2021#donesiciència#womeninscience#internationalwomensday#amyfarrahfowler#bernadetterostenkowski#mayimbialik#melissarauch#copicmarkers#livesession#youtubelivesession#diadeladona#diadelamujer
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Dear Adventurers,
It is a striking thing when one loves every part of a process; that is a journey in itself. Starting an online business for school in May 2020, it blew my mind when ANY success took place. Graduating from school amidst lockdown last year instant made me realize, I forgot to have fun in life. Gaming and new technology, a library of new information, still only a drip to my thirst for new ideas. How do I satisfy my passion for living? What was next? Through several, exhausting IRL issues, I realizing I was not living my best life, I must continue on the path to see where it led. I was living the best I could for the situation, but what was good for ME? Thinking creatively, around February 2021, I began to share my wanderlusting ways with anyone who would listen and began my exploration through how to make this work. “Backpacking the world” was a dream I’d had as a child, so I went for it! A website, podcast, online store, YouTube channel, and social media to support it all just a few weeks later, and I’m getting ready to share it all with YOU! It is a tough thing to share the small steps and progress, as it feels like a mountain to climb. But how else can we track the progress without a little perspective, eh? This project is more difficult than any ONE thing I have done since beginning my journey as a Multimedia Designer; this project pulls on EVERYTHING I do not know, so thus I want to learn and share it all with you. The goal is to journey the world, learn and question what I thought I knew, and process these new perspectives through art while sharing each step of the adventure with YOU. Thank you, because your part in this story is just as important and I appreciate you! Welcome to my story, welcome to “There Goes Sara Rose.”
Follow @ThereGoesSaraRose for more!
- Sara
#travelblog#fineart#arttutorial#webdesign#youtuber#travelvlog#blog#diary#update#entrepreneur#photographer#twitchstreamer#womeninsteam#leadership#businessprocess#growth#journey#adventure#travel#going on an adventure#watercolor#octopus#saltwater#beach#fun
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Portrait of Ada Lovelace for a very special project I’ve been working on with Casio, Classwiz: Women in Science. A special edition of calculators with portraits of women in science, drawn by spanish illustrators ✨ Retrato de Ada Lovelace para un proyecto muy especial en el que he estado trabajando con Casio. Una serie de calculadoras con retratos de científicas hechos por ilustradoras españolas. #adalovelace #womeninscience #womeninsteam #kickasswomen #inspiregirls #illustration #ilustradoras https://www.instagram.com/p/BuL-40tnZbC/?utm_source=ig_tumblr_share&igshid=1p906h98ndfrn
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7.31.22
Summer session A is finally over. I completed my final portfolio project in the form of a website titled AfterDeath. I chose that title because afterlife describes what happens to the soul/spirit/consciousness of someone that has died, and I wanted to focus my final project on what happens to the physical body instead. I had a lot of fun building this website. It’s not as detailed as it could have been, but that is mainly because there was a presentation that went along with the final project, so part of my argument was delivered orally.
I also completed my final course reflection on Friday. I’ve been thinking of some of the points I made over the weekend, mostly in regards to how I could apply what I learned in this class to my life. There are the obvious aspects of it, such as what grief can look like and how people use religion to cope with the trauma of death, but I’ve also been considering looking more into modern body disposition methods. I think it would be fun to research composting from an engineering perspective. Perhaps I could even make a career out of it. There is always room for improvement in the engineering world in terms of efficiency and resource cost, and making death easier for grieving families by reducing costs is something I think I would find fulfilling.
#thoughts#engineering#religious studies#college#university#studyblr#womeninsteam#women in stem#mechanical engineering#summer sessions 2022
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#Repost @chrissysparksart ・・・ I forgot to share this pic a few months ago. Loved painting this small moon. 🖤 . . . . . #art #dearmoon #moon #moonpainting #space #spaceart #spaceartist #sciart #steam #STEAMart #womeninstem #womeninSTEAM #ETSY #etsyshop #etsyseller #etsysellersofinstagram #etsyfinds #watercolor #watercolour #watercolours #watercolors #watercolorart #watercolorartwork #moonphase #luna #lunar #laluna #artistic_nation #archespaper @arches.art @royaltalens https://www.instagram.com/p/Bn9Vt8BhoSY/?utm_source=ig_tumblr_share&igshid=186dibpge9fio
#repost#art#dearmoon#moon#moonpainting#space#spaceart#spaceartist#sciart#steam#steamart#womeninstem#womeninsteam#etsy#etsyshop#etsyseller#etsysellersofinstagram#etsyfinds#watercolor#watercolour#watercolours#watercolors#watercolorart#watercolorartwork#moonphase#luna#lunar#laluna#artistic_nation#archespaper
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Tomorrow is Friday, yay!!! Which means, tomorrow, I will have worked a full week as a full-time software engineer!!!! I did it y’all, and if I can do it, anyone can.
#jetstudies#personal#text#software engineer#womeninsteam#womeninstem#womenwhocode#girlswhocode#programmer#studygram
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Bias and discrimination are everywhere. It's something we as a society are generally trying to improve. But when it comes to solutions, there is nuance in terms of cultural and social context, personal perceptions, and privilege that can complicate matters.
Join us as we speak with Raksha Kumar, an award-winning journalist and documentary filmmaker with a focus on land, forest, and human rights issues. We speak about Raksha's investigative work into the layered and complex issues of caste and sexism in India's tech industry, and elsewhere too.
About Raksha Kumar
Raksha Kumar is an award-winning journalist, with a focus on land and forest rights. Her work highlights human rights abuses by the State, thereby holding the powerful to account. Since 2011, she has reported from twelve countries across the world and a hundred districts in India for The New York Times, BBC, The Guardian, Foreign Policy, among others. Additionally, Kumar studied media freedoms in India in great detail and wrote reports for the Committee to Protect Journalists, the International Federation of Journalists, and PEN International.
Kumar graduated from the Journalism School, Columbia University, and holds a Post Graduate Diploma in Human Rights Law. She is also a documentary filmmaker and a Chevening Fellow and has been awarded a Fulbright Scholarship for Leadership Development.
LinkedIn: https://www.linkedin.com/in/rakshakumar Twitter: https://twitter.com/Raksha_Kumar Instagram: https://www.instagram.com/raksha_kumar Facebook: https://www.facebook.com/raksha.kumar
Watch or listen on your favourite platform.
Show Notes
(00:02:11) Raksha's focus on human rights in journalism. (00:02:39) People are interesting, and each person matters. (00:05:03) The impetus for writing about sexism in India's tech industry. (00:05:11) Writing about caste in India. (00:05:47) India's caste system. (00:06:33) A court case in the US raising outside awareness to caste discrimination. (00:07:08) Equality Labs. (00:07:35) The case was covered in India, but there was no discourse around caste in the Indian tech industry. (00:09:22) When discrimination was raised in the investigation, gender kept coming up. (00:10:24) Everyone talks about gender discrimination in tech. What makes India different? (00:12:40) "Tech came with a promise of a flatter world." (00:13:12) The privilege of being blind to discrimination. (00:14:09) The implicit threat to remain silent for fear of repercussion. (00:15:14) The varied reasons for remaining silent, and the individual interpretations of discrimination. (00:16:52) Privilege and discrimination are not mutually exclusive. (00:18:19) Awareness of our individual privileges and the affect of our intersectionality. (00:20:50) Observations: There hasn't been any research in caste discrimination in the Indian tech sector, and the more you delve into gender discrimination the more layers there are to investigate. (00:23:56) The drivers behind a high percentage of women in tech in India. (00:25:03) An open economy and upward mobility. (00:28:45) The subconscious awareness of your career 'expiry' as a woman. (00:29:41) The two-body problem in a different context. (00:30:57) The issues aren't unique to tech, but the way they manifest can be. (00:32:40) Intense, and potentially exploitative, work environments. (00:32:51) Wrong paper, I meant: Becker, SO., Fernandes, A., Weichselbaumer, D., 'Discrimination in hiring based on potential and realized fertility: Evidence from a large-scale field experiment', Labour Economics, vol 59, 2019, pp 139-152. (00:34:10) What makes some of these issues uniquely tech. (00:37:22) Women's visibility. (00:38:56) The support structure around women and careers. (00:41:06) The need for bi-directional support. (00:43:04) Do you know how much work it takes to make something look effortless? (00:44:01) Well meaning policies which become unintentionally discriminatory. (00:46:12) Law needs to take culture into consideration. (00:49:01) The need to incorporate the humanities into science and technology education. (00:51:45) Science is about questioning. The questioning should be about all aspects of the work, not just the science. (00:55:18) Raksha's observations from her investigations. (00:58:21) The journey between knowledge and realisation.
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Haha! Made you look! This is me eating a cryogenically frozen Marshmallow! 😂 #NASA #ThrowbackTuesday😝 #WomeninSTEAM I was 17 in this pic. Time flies! #happy420stoners 🎶 In another surprise, I'm about to drop some music🎤 Stay tuned 🎶 https://www.instagram.com/p/CN4mvUgHEUy/?igshid=1u02l9d23l35p
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Please purchase my NEW steampunk book today! It’s my best work yet and I’m proud of it. https://www.amazon.com/Subton-Switch-Jessica-Lucci/dp/1732349525/ref=mp_s_a_1_2?keywords=subton+switch&qid=1567363852&s=gateway&sr=8-2 #steampunknovel #addiction #addictionrecovery #lgbtqcharacters #allabilities #steam #stem #stemgirls #stemeducation #steameducation #womeninstem #womeninsteam #nikolatesla #hedylamarr #steampunkgirls #steampunkwomen #womenofsteampunk #hgwells (at Lost city of Atlantis) https://www.instagram.com/p/B14SHCngkYc/?igshid=1c8vrloj0i0mh
#steampunknovel#addiction#addictionrecovery#lgbtqcharacters#allabilities#steam#stem#stemgirls#stemeducation#steameducation#womeninstem#womeninsteam#nikolatesla#hedylamarr#steampunkgirls#steampunkwomen#womenofsteampunk#hgwells
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Composer Suzanne Ciani met analog synthesizer designer Don Buchla in the late 1960s and worked with him for nearly a decade. She would later become a popular New Age musician known for utilizing both traditional and electronic instruments.
#CHM#Computer History Museum#compute#history#museum#museumweek#musicmw#music#composer#womenmw#women in stem#steam games#womeninsteam#technology
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As part of National Women's Month, we're reflecting on the space we hold in the games' industry, the privileges the allow us to be where we are as a team, and the bias that has tried and continues to try and obstruct our path.
So, for National Women's Day this year, we're coming out with our second issue in our newsletter series: Belonging in the Industry! This newsletter will specifically address hurdles and backlash we've faced for being women in video games or our goal of making the space more accessible for women and other femme-identifying people. We strongly believe that opening up about and sharing experiences can lessen the weight they hold not only on ourselves, but on people who have experienced the same and feel isolated because of it 💪
As part of this effort, we want to hear about your experiences, too: As a women or femme-identifying dev, how has the Game Industry received you? 🎮🕹
#NationalWomensMonth#WomensHistoryMonth#WHM22#WomenInGames#IndieWomen#WomenInSTEM#WomenInSTEAM#WomenInBusiness#WomenOwned#CelebrateWomen
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Tradition helps to remind us that we continue to practice learning to evolve our way of being and evolve the world in which we live.
Miss Ways
#MissWays#quotes#tradition#science#stem#steam#girlsinsteam#girlsinstem#women in stem#womeninsteam#evolve#humanbeings#justbe#humans#human#beings#people#are#cool#educationtechnology#havefunlearning#stellar ways
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