#what is wrong with modern digital markeing

[mindmushyyyy]

FUCK THERES ONLY ONE LEFT

marketingggg

[kitausuret]

would you be willing to recommend me some venom comic runs? i'm a comics guy generally but i've never read venom. recently watched the movie and it was baller.

Hey there friend! So, Venom is coming up on 35 years as of 2023 (wow!) so you have a lot of options. There's pretty much something for everyone out there, but given that you liked the movie, I can probably point you in the right direction...

If you can get your hands on trades (or even just use them as a guide for your favorite Digital Comics Avenue) that's gonna be your best bet. The Epic Collections (link to Wikipedia) are really comprehensive. The chart even has them in order! Handy!

If you don't want to be flipping between fifty different Spider-Man series, though, you can definitely start with some of the Venom-titled books! I've tried to pick ones that don't require a whole lot of backreading.

So, easy starting point is going to be Venom: Lethal Protector (1993) #1-6. I strongly recommend reading Amazing Spider-Man #373-375 first if you can, since #375 is the first appearance of Anne Weying. LP is to this day one of my favorite series, and it has some of the best Venom and Spider-Man moments. All are written by David Michelinie, and pencils are by Mark Bagley or Ron Lim.

If you like Anne Weying, Venom: Sinner Takes All and Venom: Along Came a Spider are the two miniseries that feature her the most. Both are written by Larry Hama. The latter has art that is... kinda rough in my opinion, but if you can look past it, they're both neat. The other thing to keep in mind is that with ACAS is that it does take place in the middle of Spider-Man Clone Saga (well.. after Ben Reilly has taken up the mantle) so it's not as new reader friendly but it IS fun. I like when Anne whacks Ben.

Are these comics good? Eh... "Sinner" is probably the stronger story of the two, but when you like Anne, you can't be too picky about what you get, unfortunately!

I also absolutely have to recommend the Planet of the Symbiotes event, which immediately follows Venom: Separation Anxiety (one of my personal favorite series). I recommend "Separation" First and then just checking out a collection of the PotS event, like this one here (link to readcomicsonline). Otherwise you have to sort out which Super Specials to read and it's annoying and dumb. The nice thing about PotS is that it's an excellent story by Michelinie with.. hmm.. let's say inconsistent art, but it's very fun and even if you're a little lost by the Clone Saga stuff, don't worry about it!! You'll be fine.

And finally, if you're looking for something a little more wacky, you can't go wrong with Venom: The Madness (W: Ann Nocenti, A: K. Jones) and Venom: Carnage Unleashed (W: Hama, A: Wildman, Nichols)! They are both very 90s off-the-wall insane and just like. Absolutely bonkers-nuts. The Madness also has the distinction of introducing Eddie (and Venom's!) first love interest since Anne. Mwah! 😘

If you'd like more modern recommendations, or if you're willing to check out other hosts, I'd be happy to provide those as well! But this should be a good starting point for some fun books. Happy reading, and if any other Venomaniacs have recommendations, feel free to add on!

[schmergo]

I've recently done a little bit of research for some stuff adjacent to the production of The Adventures of Sherlock Holmes that I'm in right now and, in checking whether certain scientific institutions and inventions would have existed during the time of the play, I discovered something kind of interesting: many of the ones I've looked up were coincidentally established within 5-10 years of the setting.

The first bunch of Sherlock Holmes stories, the source materials for this play, came out between 1887 and 1893. The Natural History Museum? Opened fully in 1883. The Prime Meridian? Officially established in 1884. Tower Bridge? Built between 1886-1894. The Tube running northwest from Baker Street? 1880. London's first electrical power station? 1882. Those are just the ones I happened to look up. Telegrams are common in the Sherlock Holmes tales, and by the later Sherlock Holmes stories, he's using a telephone and even automobiles are mentioned.

Reading the Sherlock Holmes stories with that context of a world full of rapid changes and advancements, I feel like it comes across differently. It seems to say, "There's a scientific answer for everything." His unique detecting style, based on simple observations, made it seem like the age-old problems of crime and criminals could be defeated by logic and reasoning. I think there's a level of idealism, that even the most difficult crimes are solvable and bad actors are no match for modern scientific knowledge.

Reading Sherlock Holmes cases often gives the comfortable feeling of order and justice being served. I think that's the same reason true crime content is so popular today in another age of rapid digital advances-- and if we guess the solution, it's doubly satisfying. It's also why Sherlock Holmes is so easily translated to modern day.

But that also makes me think about another book and another equally iconic character that came out around that same time period: Dracula, published in 1897. And Dracula takes a lot of the same themes and seems to say the exact opposite.

I think one of the biggest things that surprises first-time readers of Dracula is how modern Dracula feels and how much technology is used in the book. Like the Sherlock Holmes stories, it was set in roughly 'modern day' when it was written. The 'good guys' use trains, telephones, typewriters, and even blood transfusions. But when Dracula, an old-world monster, arrives in their modern newfangled city of London, all of that technology is useless against him. And so is any ability of theirs to deduce a simple scientific explanation for what's going on.

When Dracula starts sneaking into their friend’s house and sucking her blood each night, the signs are obvious, right down to the puncture marks on her neck. The reader and audience knows what’s up waaaay before the characters do. It’s infuriating! You want to jump up and down and yell, “A VAMPIRE IS KILLING HER!” But why don’t they see what’s right in front of their faces? Because they’re thoroughly modern upper-middle class British people who live in a scientifically advanced world and believe in reason.

The chaos of true evil is more powerful than logic and reason. To defeat him, they need to get on his level and use superstition and religion and folklore. It's the polar opposite of a story like "The Hounds of the Baskervilles," published five years later.

All that said... I would love to see a Sherlock Holmes and Dracula crossover. How long would it take Holmes to deduce that he had run into a real vampire? Would he make all the correct observations and keep coming to the wrong conclusions? Would he be able to accurately predict the patterns of Dracula's behavior when his opponent has superhuman abilities and can transform into multiple different types of animals?

Or, given Holmes' somewhat addictive and adrenaline-driven personality, his superior attunement to his senses, his surprising revival from the dead, and his innate instinct to 'catch his man' at any cost... would he himself make the most dangerous vampire of all?

[owlbloop]

I feel like there's a lot of ableism in villains and body horror

And that doesn't get recognized enough

Like, if a character is plot important and has a cane, villain

Disfiguring scars or facial features? Villain or morally grey

Flat affect, comedic aspect of a side character or villan

Low empathy, villain

Intellectual disability or semi verbality, probably stereotyped and a henchmen

I've seen more villains have panic attacks or full anxiety attacks then protagonists

Serious mental Illness, villain

Most of the non elderly deaf and blind characters i know are morally grey

So many villans are like Ghost from antman and the wasp

Continuous life support or medical equipment, villain

With horror, particularly body horror, it's more subtle. Less intentional I suppose

A lot of body horror and fear design is based in the uncanny valley/the abnormal, and that can get iffy really quick.

I'll start with general horror stuff since that's easiest to express

I have photophobia, the fancy term for light sensitivity. On bad days I can barely see while outside. You know who gets to have photophobia near exclusively in media, vampires and various other similar demonic creatures. It's nearly impossible to name photophobic characters who's photophobia is not a mark of their inhuman nature or possession

Possessive fits in media and in history are often based in epilepsy

Changelings probably were based in ways to excuse autism, infant mortality rates, and chronic illness. In the modern day they still hold on to this idea of your child being replaced with something not quite right, that's just a little too wordy, that doesn't act how they should

Horror around mental illness is just.. I hope i don't need to explain how aspd/psychosis/DID get screwed over unendingly

Insensitive exploitation of asylums and their history

There's plenty more, but those are the easiest for me to explain

Now body horror

Flaking skin, red inflamed bumps, disfigurement, body parts with "unnatural" flexibility, crunchy joints, stretchy or translucent skin, "overly long" limbs/fingers, rattling breaths and wheezes, dislocation with at will reduction, less or additional digits, hella pale skin, and so on cause a problem in when they become peoples comparison of reference for disabled bodies

And I completely get how that happens, there's very little open exposure and representation of disabled people. I certainly think there's nuance to be found as well within the specifics and i'm not saying that huge swaths of body horror are necessarily problematic for just being body horror.

But A, real disabled people aren't comparable to horror/fiction

B, actually intentionally basing horror off real disabilities gets gross FAST

C, stereotyping is extremely important to avoid

D, horror/body horror can exist in a wide variety of forms that don't negatively impact perceptions of disabled people

And last but not least, E, any body horror or horror fiction creators should look at why they find what they do disturbing and make an effort to unpack any internalized ableism/stigma around their content

The same with anyone writing certain villain archetypes or disabled villains

The fact that someone has neurodivergent(and i mean that beyond just adhd/autism) traits or something "wrong" with their body should not be used as an external representation of their poor character

Nor sheerly to gain sympathy points for your bad guy

Nor just to fit your prejudiced conceptions of the world

[hasellia]

Engaging in YouTube comments can be a great way to lose your paragraphs of thought, so here is my YT comment on here for preservation. On the topic of Media Literacy: "This video is so fascinating, well done! I'm only up to 31:18, and I've already spent an hour writing several paragraphs on what has been presented so far. I know I'm contributing to the problem by not finishing the video. But I had a lot to say on the topic. It has already changed a lot by watching this far, so I'm going to see this as a "learning diary".

Media literacy has been dead before there was writing. I think of the stories of Anthropologist hiring Native Americans to interpret stone placements, only to learn the such placements were how modern folk mark where to park their car. Or when I was watching a documentary with a friend. Scientist were confused to see a lizard hand stencil in a Saharan cave. Because it looked human-esque the anthropologist concluded the lizard may have had spiritual significance. My friend, studying Aboriginal Australian culture, suggested that such a stencil would interpret as directions for hunting said lizard. "This is a place of plenty for goanna (monitor lizard)". The literacy to interpret these cultural signifiers was gone. Not because the consumers or the writers were gone, but because the control of the delivery of that media was.

Reductive Media lit is the result of reactionary culture making the jump from Murdoch newspapers and newsrooms to the digital space. The pervasiveness of online (or perhaps, as a whole, media) reactionary culture. If you say the wrong thing, you get dunked on. You see the wrong thing, you must dunk it for fake internet points, thus acclaim & thus a sense of achievement with a sense of community; a combination akin to sugar & fat. Necessary for the body, but can be addicting when combined & thus is often served in unhealthily exaggerated amount by those with financial incentive.

I'd describe reactionary culture as a culture that views discussions as a competitive intrinsic-communal action rather than an extrensic-extracommunal action. If your take on immigrants, Batman The Dark Knight or the validity of a spherical earth isn't good enough, it gets thrown in the trash & is used as example of such a waste product: (why are USAmericans so offended at the very concept of waste products)?

As a functionally post 9/11 baby, react culture has always kind of been the norm. Heck, I remember watching South Park when I was actually 8. But, the newfound prevalence of this isn't just from the digital jump, but like with newsrooms and newspapers, who owns the platforms of media that perpetuate their own interest. Of course, capitalist and reactionaries would love twitter! You have a numerical value percentage as incentive for the validity of your decisive words & actions! How often have you heard "Figure W has made a statement with over X and X, Y, Z retweets saying…" For reactionaries, fake Internet points are literal social currency. If there is a number, there is a value to interpret, a percentage to be taken and a statistic to misalign in your favour.

A lot of my views in this paragraph is based on a documentary series that looked into the rise of Rupert Murdoch's media empire (I think it's called "The Murdoch Empire? It may also be region locked to Australia as it was a government funded doco, but IDK). It was downright enlightening to hear how Murdoch would purposely pit his children against each other, believing that competition would make them more capable, and how this was EXACTLY how he ran his businesses too. His family wasn't a business, though, and his business partners weren't seen as children. To Murdoch, competition is how a community is run.

My takeaway was this; reactionaries believe that competition is progress itself, is how a community is run, and is present in all things as a universal language.

My family recently had both me, my sister and my mother attend university for the first time. We all noticed the same thing. None of the students wanted to answer the lecturer's questions. I think at first, we all just assumed that it was because a lot of them just got out of high school were talking back to the teacher got you in detention. Maybe there is some of that, that's what I thought I was feeling when I was quiet. But as I entered units that were my fields of interest, and I became eager to be corrected, I realised something. Everyone was afraid of being incorrect, not because they'll look silly or get yelled at by the authoritative figure. But because they'd get "dunked" on by the lecturers. Some of the sweetest people I've ever met! Because being incorrect is how you "lose" the competition of discourse and receive social sanctions on Twitter.

So when you see a bad political opinion or a plot hole in a movie, that's when you can receive a sense of communal accomplishment by "dunking" on the movie and receiving internet points. The same is true if the "dunk" is incorrect. Same if the "dunk of the dunk" is incorrect. And so on ad nauseam."

[comidyye]

'I will go into detail if asked'

PLEASE DO. I MUST HEAR YOUR GRIEVANCES!

It must be said!

OKAY HI YES

SO i mentioned glitchtrap was robbed,, Both vanny and glitchtrap had their roles stolen, and glitchtrap is my favorite fnaf character, so i have Beef

(Note: Uhh for this rant im keeping with the idea that vanny and vannessa are the same person. Also everything i say is very biased for these three. I know i wont get what i want, but i can dream..)

What i mean by that is for the entirety of help wanted and special delivery, Glitchtrap and Vanny got alll the exposition for them to be the new modern fnaf villains. After pizza sim, we can all agree Afton's physical mind and body as we knew it shouldve been destroyed. it was the mark of a new era for fnaf, and we needed new villains!! so the old William was to be replaced by a digital copy of himself, malhare

he was introduced in help wanted. and vanny was introduced in the dlc. Their roles were helped solidified in special delivery, as the emails there revealed They were behind everything going wrong with the animatronics (as well as more general info about all three of them)

then, the trailer for security breach dropped. theres afton talking, but it has to be glitchtrap, right? ( both because 1 We didnt know about burntraps existence during the time and 2 i still think its actually glitchtrap because theres No Way Peepaw burntrap is speaking that clearly.) And vanny was made out to be this big bad villain who. Actually had a major impact..

Then the game came out and threw all the good characterization (Especially for Vanessa) out the window 💥

glitchtrap is only seen in princess quest. but princess quest was already a thing in mobile help wanted, so..

vannys presence is laughable, but heres the thing about vanessa- Her lines that were cut from the game fit her Description from the AR Emails a LOT More. she was nervous, she knew what was happening. and she wanted to Help gregory. But.. you dont see that in the final version of security breach.

The only thing that does them all justice is the therapy tapes. But they deserved so much more...

And then burntrap and the blob exist. Theyre.. whatever. But i felt like they really took the spotlight off of who was Supposed to be the main villain and it makes me a bit sad . Robbed again

i Reaally hoped Ruin would give them what they deserved (even if i knew it was never going to happen), but instead of doing that or tying up loose ends (like the blob) They added more to the pile with Mxes and The mimic(?). (I KNOOW thats what fnaf does, but that doesnt mean ill stop complaining) and vanny and vanessa and malhare are nowhere to be seen

tl;dr In all, glitchtrap and vanny were set up to be the new big bads in help wanted and special delivery, But now it feels like glitchtrap was simply a one-off villain, and Vanny didn't really do.. like anything important at all

they had tons of potential taken away by burntrap, the blob, mxes, the mimic, etc 💔

[bro3256]

Predictions for Nintendo Switch Online

I think it goes without saying that the Nintendo Switch Online (or NSO) service has been controversial to say the least. The fact that we now have to pay for what used to be free online and the lack of benefits you get to subscribing has led to this service being received very poorly at least at launch. It's been about 5 years since NSO launched and a lot of that controversy has seemingly dried up either by new additions to the game library or simply the fact that we're just used to it at this point.

Now don't get me wrong there are still detractors to NSO, but it seems as if this service has been accepted for what it is despite its flaws, although I do have to agree with some of the things said by folks regarding how the service launched and how it currently is.

Now that we've gotten that out of the way, I want to lay down some predictions regarding the future of this service as I've seen some wild things being proposed by fans that sound completely unrealistic and nothing Nintendo would ever regularly do. Starting with the obvious, what future platforms will Nintendo add to the game library?

First things first, GameCube is not going to happen at least for a long time. I suspect Nintendo may add it once the Switch's successor is out but at this very moment it is laughable to consider GameCube right now. The biggest main issue is the fact that Nintendo themselves has been rereleasing GameCube games as full price Switch games. Metroid Prime Remastered and Paper Mario: The Thousand Year Door come to mind. I know for the most part the whole "things releasing outside of NSO means it will never come to NSO" myth has more or less died at this point but GameCube tends to be a special case here since these games still feel modern enough to resell as new games.

Another thing is to completely throw out any consideration of any mainline Pokémon games appearing on the Game Boy apps. The spinoffs sure, but actual mainline games is a bit silly. If they were somehow to be added they would need to do a lot of backend stuff to get these games properly working and so players don't cheat with the regular tools NSO offers such as rewind and restore points. It's not impossible but I see this as too much work to be worth it if simply putting these out as digital eShop releases sounds much easier. Besides if every version was put out on NSO then you'd lose the magic of Pokémon just like that, and that wouldn't be fun would it?

Okay so what do I actually think NSO is gonna add to its game library? Well unless Nintendo puts out a Virtual Boy or a Game & Watch app then I suspect we will probably see more third party apps. One consideration I don't see a ton of people talking about is the PC-Engine and TurboGrafx-16.

Games from these consoles have appeared on Virtual Console in the past on Wii and Wii U and a very limited number of PC-Engine games did release on 3DS only in Japan. I wouldn't doubt that Nintendo would add this as apart of their Expansion Pack, heck maybe even regular NSO if we're lucky. I would just love to see more NEC love (or well Konami love now).

But why stop there when the Mark III and Master System could be added too? Sega is already on board with NSO with their Mega Drive and Genesis apps so this would be a great addition especially since these games have not been given enough love even by Sega. SG-1000 would also be cool but that might be a bit too niche for a service like NSO but who knows.

As for games, while there is quite a bit already on the service there are certainly omissions that are quite baffling so let's get some of the more obvious ones out of the way and in no particular order.

Gomoku Narabe Renju, Mahjong, Golf, Urban Champion, SimCity, Mario Paint, Super Smash Bros., Ridge Racer 64, Banjo-Tooie, Super Mario Land, Qix, X, Balloon Kid, Mole Mania, Super Mario Bros. Deluxe, Pokémon Pinball, Densetsu no Stafy 1-3, Mother 3, and Rhythm Tengoku just to name a few.

So lets start with one that might not be interesting at a glance but would be a great addition to the service.

Tetris for the NES (no, not the Tengen version) is one of the more iconic versions of this beloved puzzle game, but why go back to this version specifically? I mean we already have Tetris on the Game Boy app and plenty of other Tetris games on Switch so what's the deal here?

Well for one, this version has never seen any kind of rerelease... kind of. This version in terms of how it played was ported over to Tetris Effect: Connected as a side mode but unless you knew about it I'd imagine not a whole lot of folks have dabbled with it and it's still technically not the original game.

But secondly, the main reason why this mode even exists and also why I personally would like to see it on NSO is purely to make the game accessible to a wider audience considering the competitive scene of this specific classic version of Tetris.

Being able to play this on NSO would mean a ton more people get to experience how this version plays and more importantly gives players another option of playing this without resorting to unofficial PC emulation. Obviously pro players are going to stick to original hardware but if you just wanted to practice or wanted a taste of this version then it's no wonder that having it on Switch would be a dream. Hopefully with the Game Boy version already being on the service this will increase the chances of this one happening.

So this next one is already planned to release for NSO in Japan but there's no word on it releasing internationally but regardless...

...Kaeru no tame ni Kane wa Naru or as its unofficially known as The Frog For Whom the Bell Tolls. It's an action RPG that's often compared to Link's Awakening to the point where in said Zelda game there's a cameo appearance featuring Prince Richard from Bell Tolls. This is one of the more well known Nintendo developed games that never left Japan and as of writing has never seen an official English localization of any kind and unfortunately there seems to be a trend with international NSO releases having Japanese games that have not been translated. So the likelihood of this not only releasing outside of Japan but getting a new localization for NSO is very unlikely but it's more than possible given Nintendo puts in the work to translating this in English. I'd imagine a remake of this game being far more likely to getting an international release if that were to happen and hey if it's in the style of the Link's Awakening remake that would be pretty cool.

So let's move away to one that might actually happen.

This one's pretty straight forward and don't be scared by this being Japan exclusive as outside of some story cutscenes this one's perfectly playable as its mainly a puzzle game. It has seen rereleases in the past on Virtual Console and if it were to release on NSO it's very likely that it would release internationally since the benefit of Nintendo not putting in effort to localize these games means they can just drop this on the SNES app no problem. Also good time to mention that this also includes the original Wrecking Crew so it would be funny to see Wrecking Crew on the service twice.

So let's end this game prediction saga with one that probably will never happen but if it were to happen I'd be curious how it would be implemented.

So let's get this out of the way, this is an M rated game. For a while it was believed that Nintendo would shy away from more mature games from appearing on the service but GoldenEye 007 on N64 at least in Japan indicates that Nintendo's solution is purely to bump up the rating of the overall app. So I'd imagine if this were to drop on NSO we'd not only see a rating bump for the N64 app but hopefully some kind of parental control option to stop players under 17 from playing this one. While it would be cool to see this on NSO in terms of being able to play it on a Nintendo platform again, I purely would like to see this get added just to see what they'd do to the app in response to this M rated addition to the service.

And there are my NSO predictions as of November 2023. I do wonder when the next Nintendo platform releases if we'll see an uptick in support for the service but its likely that this slow trickle of games will continue as usual. I'd normally would wish for more platforms to be represented on NSO but the problem is that some of the ones already on the service are very lacking especially Game Boy and Game Boy Advance. Hopefully those libraries get beefed up soon.

[meanypunches]

Below is a piece I’d written for a compliance industry blog but it was perhaps too close to the edge for ‘the office’. It relates to horror and modern society though perhaps not an exact match here. Still I include it as I would like to touch on issues of mundane horror, or the horror of everyday life, as perhaps Thomas Ligotti does with his short stories, though I am not nearly so glamorous. Still we all feel a certain sense of the uncanny in the everyday, the unity of the paradox as Luhmann says, so here you go, a little food for chit chat around the water cooler—

The importance of work-life balance:

‘Bad apples’ are out of fashion. Still, some studies estimate 3.5% of business executives exhibit ‘psychopathic characteristics’ (as opposed to 1% of the general population). Ironically those same executives may be the most exciting leaders.

Certainly, in an overtly corrupt environment it is much easier for ‘bad apples’ to conspire. Plus, ‘good apples’ are less likely to blow the whistle. With the idea of compliance culture there is the comforting illusion of control.

Psychopaths are unpredictable. Yet, some suggest they play an outsized role in societal dysfunction or political terror. Some hint that psychopaths could be the key to understanding modern society. The quintessential psychopath is often thought of as the serial killer, but this is misleading. Fears about psychopaths, ‘neckties, contracts’ and lawsuits are all modern fears.

In The Social Network, director David Fincher relates the harrowing tale of Mark Zuckerberg, a less murderous if still cutthroat H. H. Holmes for the Information Age.

In another Fincher film, the killer asks his helpless victim: “Why don’t people trust their instincts? They sense something is wrong. Someone is walking too close behind them. You knew something was wrong. But you came back into the house. Did I force you? Did I drag you in? No. All I had to do was offer you a drink. It’s hard to believe that fear of offending can be stronger than the fear of pain, but you know what? It is . . .” – perhaps worth thinking about in the context of society and ‘compliance culture’.

Tellingly in The Social Network, as Zuckerberg’s star is on the rise he meets again the young woman who first rejected him and sparked his digital ire. He asks to speak with her alone, but she refuses – “I was nice to you, don’t torture me for it,” she says.

The Social Network is a modern folk tale, but from the wolf’s perspective, about the dangerous collapse of the public/private distinction. The serial killer as ‘unsub’ similarly reflects the disintegration of the individual subject from the private into the statistical public sphere. Sean Parker in The Social Network warns the younger Zuckerberg, “Whatever it is that’s gonna trip you up you’ve done already. Private behavior is a relic of a time gone by.”

The family too is a relic some would say, a social network that lends itself to corruption, specifically kleptocracy but also in this context the childhood abuse that may contribute to a psychopathic personality. In contrast to the family we have the corporation – which some fear could eclipse even the state. Like the serial killer, and notwithstanding corporate social responsibility, the corporation remains a ‘person’ without a conscience.

One can perhaps then see the risk of a collapse between public/private, work and life. To illustrate further, Brandon Cronenberg’s ultra-violent (à la the Brothers Grimm perhaps) Possessor presents the case for such a dystopia, wherein family life itself is fatally erased, to be replaced entirely by the corporation, which finally renders corruption and society indistinguishable.

[draculasstrawhat]

None of this is wrong, but as someone who has been hawking my writing for over two decades now, and works in submissions editing, I’ve got some addendums about *why* this advice is so often given, and why it can make decent editing advice (so long as you stay sensible about it.)

For a lot of people, editing while you write isn’t helpful, it’s better to get the words down without fretting about that sort of stuff. Editing happens later, when you’re trying to make your writing look more like you *want* it to look.

1. The passive voice is a tool. Is it the tool you want?

One of the things it can do is remove agency from your writing, and create a slower, more detached pace. If that’s what you want, EXCELLENT. If not, it’s the wrong tool for the job.

2. Adverbs are a question of fashion.

Currently the fashion in publishing/among readers is for shorter sentences and faster-paced prose. The argument against them is that there is often a verb that already includes the modifier, not “she ran quickly” but “she sprinted.” However, there are plenty of adverbs to which this doesn’t apply (and that people will use without thinking about it, while claiming they deplore adverbs…)

Me, I love an adverb usefully deployed. They can help create tone (archaic, colloquial, humorous), but too many will switch off readers and submissions editors.

3. Filler, yep, absolutely agree, in terms of plot but.

A lot of modern writers imagine their work as though they’re watching a film or TV show, which means they include a lot of… unnecessary stage direction. Prose is a different format - we don’t need to know every hair twirl and half step and blink and double take. It’s not actually serving anything, and it’s distracting your reader from the stuff you want them to see. You can choose to do that as a stylistic thing, but it’s not a great default.

There’s also the great drafting tool known as “writing yourself in” to a story/character/scene. This is really valuable work, but your reader very rarely needs to see it. It’s the writing equivalent of a warm up exercise. Important at the draft stage, lose it in the edit.

4. ORTHOGRAPHY IS WHAT YOU PAY YOUR EDITORS FOR.

It’s worth learning not to to do anything too egregious (lavender paper, writing in fonts like Papyrus) because terrible orthography will piss off the people who read your subs. But anyone who is throwing out your MS over the wrong kind of dash, or speech marks, is a wanker you don’t want to be working with anyway. ESPECIALLY as the rules around it vary from place to place.

Everywhere you sub to will have a house style for this, and it is the editors job to make your work fit it. If you’re self publishing, this is why paying an editor (or learning to do it yourself) matters. It’s why editors are so damned expensive. They fix that stuff for you.

If you’re doing it yourself, it doesn’t matter until the final edit in any case (although having it fixed from the start will save you time).

So, yeah, read the submission guidelines to anywhere you’re submitting to about how they like stuff formatted and follow them - but ime most of them aren’t that strict because they know they’re getting subs from around the world, and will need to standardise everything anyway. Everything is digital now anyway, so it’s not actually that big a ballache to fix them,

If you’re DIYing, it’s worth looking up the conventions of what you’re trying to do. (Full disclosure, I’m low-cost self-pubbing something right now, and the orthography stuff is driving me round the bend.)

5. Boobs. No notes.

actual writing advice

1. Use the passive voice.

What? What are you talking about, “don’t use the passive voice”? Are you feeling okay? Who told you that? Come on, let’s you and me go to their house and beat them with golf clubs. It’s just grammar. English is full of grammar: you should go ahead and use all of it whenever you want, on account of English is the language you’re writing in.

2. Use adverbs.

Now hang on. What are you even saying to me? Don’t use adverbs? My guy, that is an entire part of speech. That’s, like—that’s gotta be at least 20% of the dictionary. I don’t know who told you not to use adverbs, but you should definitely throw them into the Columbia river.

3. There’s no such thing as “filler”.

Buddy, “filler” is what we called the episodes of Dragon Ball Z where Goku wasn’t blasting Frieza because the anime was in production before Akira Toriyama had written the part where Goku blasts Frieza. Outside of this extremely specific context, “filler” does not exist. Just because a scene wouldn’t make it into the Wikipedia synopsis of your story’s plot doesn’t mean it isn’t important to your story. This is why “plot” and “story” are different words!

4. okay, now that I’ve snared you in my trap—and I know you don’t want to hear this—but orthography actually does kind of matter

First of all, a lot of what you think of as “grammar” is actually orthography. Should I put a comma here? How do I spell this word in this context? These are questions of orthography (which is a fancy Greek word meaning “correct-writing”). In fact, most of the “grammar questions” you’ll see posted online pertain to orthography; this number probably doubles in spaces for writers specifically.

If you’re a native speaker of English, your grammar is probably flawless and unremarkable for the purposes of writing prose. Instead, orthography refers to the set rules governing spelling, punctuation, and whitespace. There are a few things you should know about orthography:

English has no single orthography. You already know spelling and punctuation differ from country to country, but did you know it can even differ from publisher to publisher? Some newspapers will set parenthetical statements apart with em dashes—like this, with no spaces—while others will use a slightly shorter dashes – like this, with spaces – to name just one example.

Orthography is boring, and nobody cares about it or knows what it is. For most readers, orthography is “invisible”. Readers pay attention to the words on a page, not the paper itself; in much the same way, readers pay attention to the meaning of a text and not the orthography, which exists only to convey that meaning.

That doesn’t mean it’s not important. Actually, that means it’s of the utmost importance. Because orthography can only be invisible if it meets the reader’s expectations.

You need to learn how to format dialogue into paragraphs. You need to learn when to end a quote with a comma versus a period. You need to learn how to use apostrophes, colons and semicolons. You need to learn these things not so you can win meaningless brownie points from your English teacher for having “Good Grammar”, but so that your prose looks like other prose the reader has consumed.

If you printed a novel on purple paper, you’d have the reader wondering: why purple? Then they’d be focusing on the paper and not the words on it. And you probably don’t want that! So it goes with orthography: whenever you deviate from standard practices, you force the reader to work out in their head whether that deviation was intentional or a mistake. Too much of that can destroy the flow of reading and prevent the reader from getting immersed.

You may chafe at this idea. You may think these “rules” are confusing and arbitrary. You’re correct to think that. They’re made the fuck up! What matters is that they were made the fuck up collaboratively, by thousands of writers over hundreds of years. Whether you like it or not, you are part of that collaboration: you’re not the first person to write prose, and you can’t expect yours to be the first prose your readers have ever read.

That doesn’t mean “never break the rules”, mind you. Once you’ve gotten comfortable with English orthography, then you are free to break it as you please. Knowing what’s expected gives you the power to do unexpected things on purpose. And that’s the really cool shit.

5. You’re allowed to say the boobs were big if the story is about how big the boobs were

Nobody is saying this. Only I am brave enough to say it.

Well, bye!

[drkhullardentalclinics]

How to Find the Top Dentist in Gurgaon: A Comprehensive Guide

Finding a Reputable Dentist in Gurgaon Can Be Challenging—But It Need Not Be!

Something as little as a dullache, a broken tooth, or a discoloured grin may creep into your life without your knowledge or consent. A good chuckle, a cup of coffee, or a taste of a beloved meal might all be signals that something is wrong and needs fixing. Despite this, navigating the chaotic streets of Gurgaon to locate a suitable dental clinic might seem like an insurmountable obstacle.

Did you hear the wonderful news? You have company. Getting regular dental checkups is more than just a luxury in Gurgaon, a city that seamlessly blends contemporary and tradition. Dr. Khullar's Dental Clinic is renowned as the top dentist in Gurgaon, and they are here to meticulously attend to every patient's needs, whether they are those of a hectic professional running from conference to meeting or those of a family-oriented senior enjoying meals with loved ones.

Reasons Why Choosing a Dentist Is Crucial Keeping your teeth clean is just part of maintaining good oral health. A higher quality of life, more self-assurance, and ease are at stake. When you put off taking care of your teeth, you increase your risk of problems beyond just poor breath and sensitivity. Dental issues, if left untreated, may cause chronic discomfort, trouble eating, and even isolation.

Expertise, technology, and patient-centered treatment should be your top priorities when selecting a dentist in the Gurgaon area. With a combined 35 years of expertise, the dental clinic of Dr. Khullar uses all three to give each patient a smile they can't help but brag about.

What are the Marks of an Outstanding Dentist? A fantastic dentist does more than cure teeth; they boost self-esteem and make people's lives better. The finest Gurgaon dental practices on Golf Course Road, and here is what makes them special:

1. Reliable Knowledge That Builds Confidence Professionals with decades of expertise serve patients at Dr. Khullar's Dental Clinic. This includes former physicians from AIIMS and even holders of world records. Every treatment is successful and painless because of their extensive knowledge of complicated dental treatments.

2. State-of-the-Art Tools for Contemporary Healthcare Solutions to current challenges must also be modern. Whether you're looking for discreet teeth straightening with Invisalign, fast diagnoses with digital X-rays, or the ease of single-sit-root-canals, the clinic employs state-of-the-art equipment to provide you with your best smile.

3. Convenient All-Inclusive Solutions All ages and dental requirements are fulfilled at Dr. Khullar's Dental Clinic, where they provide a range of procedures, from cosmetic dentistry to restorative dentistry. Whether you need a routine cleaning or comprehensive rehabilitation of your mouth, we take care of it all with ease.

4. Locations That Are Convenient The clinic's convenient location means that residents of DLF Cyber Hub, New Gurgaon, and Golf Course Road are never far from receiving first-rate medical attention.

Complete Dental Care for All Occasions Problems with the teeth and the methods to fix them are as varied as the problems themselves. Individualised attention is given to each patient at Dr. Khullar's Dental Clinic. Examining their primary offerings in further detail, here:

1. Root canal treatments that don't hurt Even though getting a root canal could make some people gag, it doesn't have to be that way. Quick and almost painless root canals may be yours with only one visit to our facility. Goodbye, restless nights and enlarged jaws!

2. Comfortable and Long-Lasting Dental Implants Eating and smiling might be less enjoyable when teeth are missing. For a long-term, aesthetically pleasing, and functionally restored option, consider dental implants.

3. Fresh Smiles for Young Adults A new look for your smile might be the key to unlocking your full potential. The facility provides a range of cosmetic procedures, including veneers and teeth whitening, for professionals seeking to create a lasting impression.

4. Straighten Your Teeth Confidently Using Invisalign Missing teeth but would like a less metal braces option? The solution is Invisalign. Professionals and young people will love it since it is clear, comfortable, and effective.

5. Dental Restorations using Crowns and Bridges Worn down or broken teeth? Dental restorations like crowns and bridges may strengthen and beautify your smile without drawing attention to them.

6. Dentistry for Children and Their Families Although many kids hate going to the dentist, one practice goes out of its way to make sure kids have a wonderful day. Every service is provided with kindness and compassion, from checkups to filling cavities.

7. Rehabilitation for the Entire Mouth In order to restore functionality, aesthetics, and general oral health to those with substantial damage or wear, full-mouth rehabilitation utilises a combination of therapies.

Anthologies That Touch Some real-life examples of the effects of individualised dental treatment are as follows:

Riya's Boosted Self-Assurance For many years, 29-year-old DLF Phase 2 consultant Riya had covered up her discoloured teeth with her lips. Her grin transformed into her strongest suit when she had veneers and teeth whitening done. She now enters boardrooms with a fresh sense of self-assurance, captivating everyone she encounters.

Comfort for Mr. Mehra Revived Mr. Mehra of Palam Vihar battled tooth loss for a long time, and the agony of chewing caused him to miss out on many of his favourite meals. After getting dental implants, he was able to eat again and rediscover the pleasure of family meals.

Promises Made to Rajiv's Parents Software developer Rajiv of New Gurgaon was worried about finding trustworthy carers for his elderly parents. Even though they were in a strange place, his parents felt comfortable and cared for thanks to the painless periodontal treatments and well fitted dentures.

Dental Care in Gurgaon: A Beginner's Guide It is not necessary to feel overwhelmed while choosing a dentist. If you want to make a smart choice, here is a detailed strategy to follow:

1. Seek Personal Experience Expertise is paramount in the field of dentistry. With 35+ years in the industry, clinics like Dr. Khullar's provide unmatched trustworthiness and credibility.

2. Put Your Comfort First No one should ever equate modern dentistry with discomfort. When choosing a dental clinic, look for one that offers painless procedures like root canals and extractions.

3. Verify All-Inclusive Plans Whether it’s cosmetic upgrades, restorative solutions, or preventive care, a clinic offering diverse services saves time and ensures continuity of care.

4. Check Out Reviews You can't beat the power of personal recommendations and internet reviews when deciding on a medical facility. With countless glowing reviews, Dr. Khullar’s Dental Clinic stands out as a trusted choice.

Why Dr. Khullar’s Dental Clinic Is the Best Dentist in Gurgaon Still wondering why this clinic is celebrated as the best dentist in Gurgaon in DLF Cyber Hub? Here’s what patients consistently rave about:

Highly Qualified Team: With ex-AIIMS professionals at the helm, the clinic guarantees world-class care. State-of-the-Art Facilities: From digital diagnostics to cutting-edge treatments, every tool used is top-notch. Patient-Centered Care: Every treatment plan is personalized to meet your unique needs and lifestyle. Convenience: Strategic locations across Gurgaon make scheduling an appointment hassle-free. Breaking the Barriers of Dental Fear Many people delay dental care out of fear—fear of pain, discomfort, or judgment. At Dr. Khullar’s Dental Clinic, the focus is on breaking down these barriers. The warm, welcoming environment and empathetic staff make every visit stress-free.

Whether you’re worried about a painful root canal or feeling anxious about getting implants, their compassionate approach ensures you’re in safe hands. Every patient is treated like family, with genuine care and attention to detail.

Your Smile, Our Mission At the heart of Dr. Khullar’s Dental Clinic is a simple yet profound mission: to create confident, healthy smiles. Whether it’s through quick recovery solutions, advanced technology, or personalized care, every treatment is a step toward brighter days.

So, if you’re searching for the best dentist in Gurgaon near me, look no further. From professionals chasing perfection to families seeking comfort, this clinic is where Gurgaon comes to smile.

Take the First Step Don’t let dental issues hold you back any longer. Book your appointment today and discover why Dr. Khullar’s Dental Clinic is recognized as the best dentist in Gurgaon on Golf Course Road Gurgaon. Let us help you rediscover the joy of a healthy, confident smile—because you deserve nothing less.

[carlimuja]

Cracking the Code: Social Media and Brand Activation in Singapore

In today's digital jungle, where hashtags and likes are the currency of the realm, it's no secret that social media is the modern marketing maven's best friend. Pair it up with the sizzling concept of brand activation, and you've got yourself a marketing strategy that's hotter than a chilli crab in Singapore. Let's dive into this spicy topic!

The Sizzle of Social Media and Brand Activation

A. The Social Media Sizzle

Social media isn't just a marketing tool; it's the ultimate cool kid on the block. With billions of users scrolling, liking, and sharing, it's where the party's at. Brands that can rock the social media stage can tap into a vast audience and turn casual scrollers into devoted fans.

B. The Brand Activation Buzz

Brand activation in Singapore is the secret sauce of modern marketing. It's all about making your brand pop and sizzle, like fireworks on National Day. It's about creating experiences that leave a mark, making customers say, "I need that in my life!" In a world drowning in ads, brand activation helps you stand out, loud and proud.

C. The Singapore Spotlight

Singapore, the Lion City, isn't just known for its stunning skyline and mouth-watering hawker food. It's also a thriving market where social media and brand activation are like a match made in marketing heaven. Before we dive into the nitty-gritty, let's get a lay of the land when it comes to social media in Singapore.

Social Media: The Singaporean Love Affair

A. The Who's Who of Social Media

In Singapore, Facebook, Instagram, Twitter, and LinkedIn are the popular kids in town. They each have their unique quirks, catering to a diverse audience with different tastes.

B. Unmasking Singapore's Social Media Secrets

1. Cultural Sensitivities: Navigating the Choppy Waters

Singapore's cultural mosaic means you need to be the Jackie Chan of marketing - nimble and culturally sensitive. One wrong move, and you might be in hot water. Understanding local customs and nuances is crucial.

2. Regulatory Tango

Singapore has rules, and they mean business. When you're dancing the marketing tango, you better make sure you're in step with the regulations, or you might end up with more than just a foot blister.

Brand Activation: The Flavourful Recipe

A. Cooking Up Brand Activation

Brand activation is like cooking up a storm in the kitchen. It's about creating an experience that gets people talking, sharing, and coming back for seconds. It's about turning "meh" into "OMG, I need more of that!"

B. Stirring the Pot: Goals and Objectives

What's the secret recipe for brand activation success? It starts with clear goals - increasing brand awareness, driving engagement, and ultimately, fattening up your bottom line.

C. Social Media: The Spicy Ingredient

Social media isn't just a side dish in brand activation; it's the spice that makes everything pop. It amplifies your message, gets people talking, and creates buzz that spreads like wildfire.

Strategies for Sizzling Success

A. Identifying the Spice Lovers

To cook up a storm, you need to know your audience's taste buds. In Singapore, that means understanding the local flavours and adapting your message accordingly.

B. Whipping Up Delicious Content

Content is king, but in Singapore, it's the king of hawker stalls. Craft engaging stories, videos, and interactive content that leave your audience craving for more.

C. Adding Local Spice and Seasoning

Singapore's trends and local quirks are your secret ingredients. Keep an eye on what's hot and incorporate it into your strategy.

Conclusion: Spice Up Your Marketing Game

In the sizzling market of Singapore, where cultures collide and innovation reigns supreme, the marriage of social media and brand activation is the recipe for success. Remember to stay adaptable, culturally aware, and responsive. Like a top chef, you need to constantly reinvent your menu to keep your customers coming back for more. So, roll up your sleeves, grab your apron, and let's spice up your brand activation game in Singapore! Contact Dezign Format today!

Read more: https://ezine-articles.com/cracking-the-code-social-media-and-brand-activation-in-singapore/

[krystletan]

Cracking the Code: Social Media and Brand Activation in Singapore

In today's digital jungle, where hashtags and likes are the currency of the realm, it's no secret that social media is the modern marketing maven's best friend. Pair it up with the sizzling concept of brand activation, and you've got yourself a marketing strategy that's hotter than a chilli crab in Singapore. Let's dive into this spicy topic!

The Sizzle of Social Media and Brand Activation

A. The Social Media Sizzle

Social media isn't just a marketing tool; it's the ultimate cool kid on the block. With billions of users scrolling, liking, and sharing, it's where the party's at. Brands that can rock the social media stage can tap into a vast audience and turn casual scrollers into devoted fans.

B. The Brand Activation Buzz

Brand activation in Singapore is the secret sauce of modern marketing. It's all about making your brand pop and sizzle, like fireworks on National Day. It's about creating experiences that leave a mark, making customers say, "I need that in my life!" In a world drowning in ads, brand activation helps you stand out, loud and proud.

C. The Singapore Spotlight

Singapore, the Lion City, isn't just known for its stunning skyline and mouth-watering hawker food. It's also a thriving market where social media and brand activation are like a match made in marketing heaven. Before we dive into the nitty-gritty, let's get a lay of the land when it comes to social media in Singapore.

Social Media: The Singaporean Love Affair

A. The Who's Who of Social Media

In Singapore, Facebook, Instagram, Twitter, and LinkedIn are the popular kids in town. They each have their unique quirks, catering to a diverse audience with different tastes.

B. Unmasking Singapore's Social Media Secrets

1. Cultural Sensitivities: Navigating the Choppy Waters

Singapore's cultural mosaic means you need to be the Jackie Chan of marketing - nimble and culturally sensitive. One wrong move, and you might be in hot water. Understanding local customs and nuances is crucial.

2. Regulatory Tango

Singapore has rules, and they mean business. When you're dancing the marketing tango, you better make sure you're in step with the regulations, or you might end up with more than just a foot blister.

Brand Activation: The Flavourful Recipe

A. Cooking Up Brand Activation

Brand activation is like cooking up a storm in the kitchen. It's about creating an experience that gets people talking, sharing, and coming back for seconds. It's about turning "meh" into "OMG, I need more of that!"

B. Stirring the Pot: Goals and Objectives

What's the secret recipe for brand activation success? It starts with clear goals - increasing brand awareness, driving engagement, and ultimately, fattening up your bottom line.

C. Social Media: The Spicy Ingredient

Social media isn't just a side dish in brand activation; it's the spice that makes everything pop. It amplifies your message, gets people talking, and creates buzz that spreads like wildfire.

Strategies for Sizzling Success

A. Identifying the Spice Lovers

To cook up a storm, you need to know your audience's taste buds. In Singapore, that means understanding the local flavours and adapting your message accordingly.

B. Whipping Up Delicious Content

Content is king, but in Singapore, it's the king of hawker stalls. Craft engaging stories, videos, and interactive content that leave your audience craving for more.

C. Adding Local Spice and Seasoning

Singapore's trends and local quirks are your secret ingredients. Keep an eye on what's hot and incorporate it into your strategy.

Conclusion: Spice Up Your Marketing Game In the sizzling market of Singapore, where cultures collide and innovation reigns supreme, the marriage of social media and brand activation is the recipe for success. Remember to stay adaptable, culturally aware, and responsive. Like a top chef, you need to constantly reinvent your menu to keep your customers coming back for more. So, roll up your sleeves, grab your apron, and let's spice up your brand activation game in Singapore! Contact Dezign Format today!

Read more: https://ezine-articles.com/cracking-the-code-social-media-and-brand-activation-in-singapore/

[learnwithbeeka]

Top Trends in Advertising for 2024

The tide of advertising is constantly changing, with new trends emerging every year, and this upsets the means through which brands relate to their consumers. Thus, 2024 will become the perfect blend of high technology and data-driven strategies and shifting consumer values, marking an exciting and competitive advertising landscape. For businesses, therefore, it becomes an effective impetus to top the trends in order to deliver campaigns that strike a chord. Here are some of the top advertising trends to watch for in 2024, especially for any forward-thinking ad agency in Kochi.

AI-Driven Advertising Advertising today utilizes AI for ad-analytics capabilities that tap into huge data to make campaigns hyper-targeted. Platforms which have AI capability enable the improvement of ad placement with predicted consumer behavior and even content personalization for specific audiences. Any ad agency found in Kochi would save cost while increasing ad relevance and engagement through the use of AI capabilities in campaigns. The future trends are going to be even more automated and fast decisions done through AI technology.

Interactive and Immersive Experiences Interactive and immersive ads, in the form of augmented reality (AR) and virtual reality (VR), are radically changing the ways and means of connecting with brands. So, here's how it feels: Imagine virtually trying on products or experiencing a store from the comfort of your home. The buzz is sweeping the world, and so now, any ad agency in Kochi can use AR and VR for memorable brand experiences. Engaging the consumers through interactive quizzes, polls, and gamified ads will ensure that people are not just mere viewers but also active participants in the process.

Sustainability and Social Responsibility Consumers have become more aware of greater environmental and social issues. They now prefer to buy from companies that demonstrate their values. This trend will evolve dramatically in 2024, compelling companies to highlight their focus on sustainability as well as social responsibility in advertisements. For a Kochi-based ad agency, the agenda of advertising campaigns should be the demonstration of the brand's support towards social causes or environmental sustainability appealing to the audience both from Kochi and the world. Authenticity is key—businesses that do not make things right and promise the wrong things are most likely to lose their customer base.

Short-Form Video Content Short-form videos on TikTok, Instagram Reels, and YouTube Shorts are becoming a mainstay of modern digital advertising. As the bite-sized version of the video, businesses can create concise, engaging messages to capture attention quickly. The creation of creative, shareable short-form videos will enable an ad agency in Kochi to convey brand messages within seconds. Whether it be through humor, creativity, or product demonstrations, short-form videos are apt for capturing fast-paced consumer attention and driving viral engagement.

The Evolution of Influencer Marketing That's certainly not the case with influencer marketing, still a very strong tool and changing more and more towards micro and nano-influencers, often with more devoted, loyal followers. In that way, an ad agency in Kochi will also find more authentic relationships by working through local influencers, which have smaller but highly active audiences. Rather than focusing just on the number of followers, today brands look at engagement levels and to what extent that matches the values the influencer stands for - which marks a more bespoke and data-driven approach to influencer marketing.

Voice Search and Smart Speaker Ads The one major shift going on in this arena is voice-activated smart speaker platforms - Google Home and Amazon Echo. Voice search is taking center stage within advertising now. An ad agency in Kochi can make the most out of it by optimizing the content to be answered using voice search, thereby creating audio-based ads that fit the smart speaker's platform. Businesses can reach this critically important audience and gain more presence in a world that may be increasingly voice-first by creating conversations and tailoring campaigns to match how people are using voice commands.

Data Privacy and Transparent Advertising To open up privacy concerns and how consumer data are applied to digital advertising, the perceptions of consumers have shifted. In fact, laws like GDPR and CCPA have taken the upper hand in restrictions on how consumer data are both collected and used. Come 2024, the business will do much in clearing out obscurity in advertising. This implies real-time divulgence about what data usage entails and giving more control to consumers over their personal information. Third-party cookies have long since disappeared into the past, but their absence will leave a gap that must be filled by more first-party data and contextual ads targeting the right people. Clearly responsible advertising will allow brands not only to meet the letter but also the spirit of the law; today, growing dependence on digital channels necessitates creating a new relationship of trust between consumers and these new media.

Programmatic Advertising and Automation Programmatic ad buying refers to the automated buying and selling of online space and is revolutionizing the way in which businesses run their campaigns of digital marketing. Advanced relevance for personalization and precision targeting will be even more of a reality by 2024. Brands can thus use real-time data to bid for ad space at the exact moment that the potential customer is probably going to engage with their content. With application in AI within the programmatic ad buying, businesses will have the opportunity to optimize the efficiency of their ad placements while making big cuts in the costs that are involved. It will enable marketers to have more time to work on strategy and creativity knowing that their ads are in the best position for their target audience.

Conclusion

Keeping up with such trends will remain essential to the brand and businesses, wishing to compete in 2024. For an ad agency in Kochi, adopting AI-driven strategies, interactive experiences, and ethical advertising practices will create deeper consumer connections. By embracing such emerging trends, businesses can build customized, engaging, and value-driven campaigns that align with modern expectations and maximize marketing impact.

[abbfilmfest]

Von heute auf morgen 오늘부터 내일까지

Jean-Marie Straub & Danièle Huillet 장마리 스트로브 & 다니엘 위예

Germany, France | 1997 | B&W | Sound | 35mm (digital projection) | 63’

PROGRAM Α: Opening Films 개막

2024 Oct 25 (Fri), 18:00

"VON HEUTE AUF MORGEN(From Today Until Tomorrow) is a meticulously crafted film that provocatively challenges conventional ideas. It asserts that marriage is better than infidelity, that the institution of marriage surpasses the pursuit of sexual freedom, and that one should resist temptation because it’s morally wrong. Looking at it in the context of their earlier works, there’s a clear thread of irony here, already present in Schoenberg's opera. This is what I admire most: it’s the first Straub-Huillet film to tackle ambiguity with a sense of lightness." – Alain Badiou –

The film is based on Arnold Schoenberg’s only comedy opera, which revolves around a bourgeois love triangle that eventually returns to traditional moral values. Shot in stunning black-and-white by William Lubtchansky, the film stays true to Straub-Huillet’s signature materialist style. It marks their third and final encounter with Schoenberg, following INTRODUCTION TO ARNOLD SCHOENBERG’S ACCOMPANIMENT TO A CINEMATIC SCENE(1973) and MOSES AND AARON(1975). (Il-hwan)

*Premiered in French cinemas in 1997 alongside LOTHRINGEN!

“<오늘부터 내일까지>는 완전하게 계획된 애매한 선동 영화이다. 영화는 결혼이 불륜보다 더 좋고, 결혼이란 제도가 성적 기회보다 더 낫고, 유혹이 악이라는 고루한 생각으로 유혹에 넘어가서는 안 된다고 말한다. 이전 영화들에 비추어보면, 이 영화는 쇤베르크의 오페라에 이미 있었던 아이러니가 관통하고 있다. 바로 이것이 내가 좋아하는 점이며, 모호함을 가볍게 다룬 스트로브 커플의 첫 번째 영화이다.” -알랭 바디우-

아르놀트 쇤베르크 인생에서 유일한 희극으로 남겨져 있는, 전통적인 윤리관으로 회귀하며 종식되는 부르주아들의 치정 오페라를 원작으로 한다. 윌리암 뤼브샹스키의 섬세한 흑백 촬영술과 스트로브-위예 고유의 유물론적 태도를 고수하여 영화화되었다. <아르놀트 쇤베르크의 영화 음악 입문>(1973)과 <모세와 아론>(1975)에 이어 쇤베르크와 스트로브-위예가 만나는 세 번째이자 마지막 영화다. (일환)

*1997년에 <로트링겐!>(1994)과 함께 프랑스 내 극장 개봉되었다.

About Jean-Marie Straub & Danièle Huillet

Jean-Marie Straub and Danièle Huillet are a legendary film director duo often regarded as icons of modern cinema. Their films, spanning France, Germany, Italy, and beyond, have left an indelible mark on film history, with their influence continuing to this day. (Il-hwan)

장-마리 스트로브와 다니엘 위예는 모던 시네마의 전설로 회자되는 부부 감독이다. 프랑스, 독일, 이탈리아 등을 오가며 영화를 만들었고, 그 정신이 불멸하여 현시점까지도 영화계에 막대한 영향력을 행사하고 있다. (일환)

Contact: straubhuillet@bluewin.ch

[22003191artstudioiiib]

Bewitched, Bothered and Bewildered edited by Heike Munder, Adam Budak

Spatial emotion in contemporary art and architecture. Migros Museum für Gegenwartskunst, Zurich & Laznia Centre for Contemporary art, Gdansk.

Half of this book is in German so it was an interesting experience to read.

An Immense Museum of Strangeness:

Department of Spatial Fantasies by Heike Munder and Adam Budak

Connections and intersections are incorporated practices: they govern and manipulate both our conscious and subconscious spheres.

Space has seemingly appropriated us, it possesses and determines our psychophysical states of acting and being

Everything seems to be spatialized, and space becomes the dominant practice of everyday life.

The exhibition aims to exploit the psychological associations of space in the multiplicity of its emotional overtones.

Using fears, and phobias to investigate the distortion of space and the multifaceted spaces in which energy changes

Temporary and permanent spaces and the feeling of each (literally the space feels temp/perm)

Investigating the relationships and emotional connections/engrained mental effects

A space is a literal space and also what surrounds you, a space is made up of both and will always be both, it is not a space without the other (because it's impossible not to have a literal space that communicates a sense)

It is interesting to read about the different readings people get within spaces and what they focus on/look for in their subject matter, from completely empty space to a space full of objects of a daily life that no longer exists.

Psychoanalysis and Space by Anthony Vidler

A great deal of this text is focused on phobia and the notion of sexual hysteria-fueled actions. The text begins by focusing on Freud's view of psychoanalysis and its connections to agoraphobia, and claustrophobia.

He rejected the idea that "space itself, or any material object of obsession was a cause" for phobias.

I had to skip through all the sections that mentioned him and his ideas cause they are centred on sexist ideals that just reaffirmed their opinions of women and women's sexual existence. If there is something 'wrong' with a woman, it must be connected to how little sex she is having/the fact that her sex is female.

This text didn't have much to do with the type of spaces I am focusing so I just skimmed through the rest and picked out any relevant pieces.

Space within the digital world is a mimicry of the real thing, it is an artificial simulation of a never-dying/never-ending space.

Insecurity by Design by Mark Wigley

A corporate building is a fixed visible face of the organisation it houses, there is often no indicator of which organisation has taken up residency on the outside of the building. Unless it operates as a business.

During the day the interior is shrouded in mirror and invisible to those outside of the organisation, at night the grid of fluorescent lights shines through. These lights are hardly ever turned off, their existence and ever-present shine dictate their importance compared to the workers who simply use the lights to see.

There are internal spaces that are not visible through the windows, even at night. The façade is dropped but all that is revealed is an empty room.

Their sky is replaced by the fluorescent artificial sky, continuous, brightly glowing, horizontal surface that veils the shapes of the light tubes.

Worrying Conditioning of Space

The uncanniness of a space is today more closely related to the invisible.

The representation of the visible is, in this case, an indirect way of transmitting information about a vehement viral epidemic

Modernity, up until today, has created artificial physical environments. It built itself on the urban as well as domestic mastery of space and its climate.

[plagiarismturnitinreport]

# Check Your Plagiarism: Efficient Plagiarism Services in Trichy

Keeping your material unique is essential in the modern digital era. As a student, researcher, or content creator, you should always strive for originality because it greatly affects the legitimacy and efficacy of your work. Services that detect instances of plagiarism are useful in this context. You have found the ideal spot if you are a Trichy resident in search of a trustworthy plagiarism checker. This blog will delve into the significance of plagiarism checks, provide tips on how to use these services efficiently, and discuss the benefits you may reap from using them.

## Understanding Plagiarism

Using another person’s wording, ideas, or work and failing to cite your sources is called plagiarism. Paraphrasing someone else’s ideas without giving them credit is one kind of plagiarism. To avoid plagiarism and keep your work intact, you must understand what it is. Legal ramifications and reputational harm are only two of the many negative outcomes that can result from plagiarising work in an academic or professional context.

## The Importance of Plagiarism Checks

In order to make sure that your material is unique, plagiarism checks are essential. They guarantee that appropriate citations are made and aid in the detection of accidental duplication. Avoid academic dishonesty and keep your work’s quality and reputation by employing a plagiarism detection service. Students and researchers who are required to present original work will find this especially useful.

## How Plagiarism Detection Services Work

In order to identify instances of plagiarism, these services compare your work to a large database of previously published works using complex algorithms. They find instances of possible plagiarism and flag them for similarity checks. Whether the text is directly paraphrased or not, these techniques can find it. You can find and fix any problems before submission using their full reports.

## Benefits of Using Plagiarism Services in Trichy

There are a many of benefits to using a Trichy-based plagiarism detection service. Services that are close to a customer’s location are better able to meet their individual demands and provide individualised assistance. Students and professionals in Trichy might greatly benefit from their familiarity with local academic standards and criteria. Better pricing and quicker return times are two further benefits of using a local service.

## How to Choose the Right Plagiarism Detection Service

Accuracy, database size, and user interface are some of the important considerations while choosing a plagiarism detection service. Make sure the service generates thorough reports and is dependable. You can also find useful user reviews and suggestions. Choose a provider that makes the process of evaluating and editing your work easy to understand and follow.

## Tips for Effective Plagiarism Prevention

Never plagiarise; instead, properly credit your sources and maintain a record of all references. To prevent accidental plagiarism, use quotation marks around direct quotes and paraphrase well. You can keep your work original by learning how to properly cite sources and by routinely using plagiarism detection programs.

## How to Interpret Plagiarism Reports

The highlighted portions of text that match other sources are a common feature of plagiarism reports. Finding out if the highlighted text needs correction or is properly cited is an important part of understanding these reports. To make sure your work is unique and appropriately cited, examine the matches for patterns and utilise the report to make any required revisions.

## Common Myths About Plagiarism Detection

A lot of people have the wrong idea when it comes to plagiarism detection. The assumption that these services are capable of detecting every type of plagiarism is widespread. Although they work, no tool can provide pinpoint precision. Another misconception is that these technologies are solely useful for academics; in reality, they are just as useful for professionals and content creators.

## Integrating Plagiarism Checks into Your Workflow

You may improve the standard of your work by making plagiarism checks an integral part of your workflow. Always double-check your work before submitting it to help identify problems sooner. Maintaining uniqueness and quality in your work is possible with consistent use of plagiarism detection software.

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## Frequently Asked Questions (FAQs)

**1. How often should I use plagiarism detection services?**

Prior to submitting or publishing any work, it is highly recommended to regularly use plagiarism detection software. This practice guarantees that your material is unique and helps detect accidental plagiarism. A last review before submission is essential to prevent problems with academic or professional papers.

**2. Can plagiarism detection services identify paraphrased content?**

Yes, a lot of plagiarism checkers can spot paraphrased text. Even after rephrasing the content, their sophisticated algorithms will search their massive database for parallels in your writing. But since results could differ, it’s important to evaluate and paraphrase thoroughly as well.

**3. What should I do if my plagiarism report shows matches?**

Check the highlighted areas to see if they are properly referenced or if any changes are necessary if your plagiarism report indicates matches. Make sure that the original authors of any borrowed ideas are given credit. Verify your work is unique and properly referenced by making any required edits.

**4. Are plagiarism detection services accurate?**

While most plagiarism checkers do a good job, there is no foolproof method. While they are good at detecting most forms of plagiarism, they might miss more subtle or well-hidden forms. It is recommended to use these tools in conjunction with meticulous writing techniques and correct citation approaches.

**5. How can I improve my content’s originality?**

Prioritise comprehensive research and accurate citation to enhance the uniqueness of your writing. If you want to make sure your work is original and fix any mistakes, use a plagiarism detector. Make sure your material stands out and is truly yours by developing your own voice and thoughts.

In conclusion,

Protecting the uniqueness of your work is critical to preserving its trustworthiness and authenticity. Anyone wishing to guarantee their work is original and appropriately referenced might benefit greatly from using one of the many effective plagiarism detection services in Trichy. Personalised assistance and trustworthy verifications are yours for the taking when you make use of these neighbourhood services. You may avoid plagiarism and improve your work quality by using these tools regularly and following proper citation procedures. To maintain the credibility of your work and succeed in school and the workplace, use these tools.

### **Please Like, Share, and Subscribe to Check Your Plagiarism YouTube Channel**

Make sure you subscribe to the “Check Your Plagiarism” YouTube channel, like, and share the videos for additional helpful hints and information on how to keep content original. In order to trends keep your work original and plagiarism-free, it is important to stay informed about current, techniques, and strategies.