#what is lead generation in digital marketing

[xenmagmarketing]

5 Reasons Why You Should Link Google Ads to Google Analytics Today

In the fast-paced world of digital marketing, data reigns supreme. But raw numbers alone don’t paint the full picture—you need context, insights, and actionable information. That’s where linking Google Ads to Google Analytics becomes a game-changer for marketers and businesses alike.

If you’ve ever wondered why so many successful advertisers seamlessly connect these two platforms, let’s break it down in simple terms. This integration doesn’t just make tracking easier; it unlocks an arsenal of tools and insights that can dramatically enhance your marketing strategy.

Why Link Google Ads to Google Analytics?

When Google Ads is linked to Google Analytics, the magic begins. Individually, both tools are powerful. Google Ads helps you get your message in front of your audience, while Google Analytics gives you a glimpse into how users interact with your website.

But together? They create a comprehensive ecosystem that shows you the full customer journey—from the moment a user clicks on your ad to their behavior on your site. For marketers, this data is gold.

1. Enhanced Conversion Tracking

When your accounts are linked, you’re not just guessing how your ads perform—you’re armed with real insights.

Google Analytics provides granular data on what happens after someone clicks on your ad. Did they spend time on your website? Did they abandon their cart? Or did they convert into a paying customer? With this information, you can optimize underperforming ads and double down on what works.

For example, if a particular keyword leads to users spending significant time on your site but not converting, you can adjust your landing page or bidding strategy to fix the drop-off.

2. Understand User Behavior Beyond Clicks

A click doesn’t tell the whole story, but user behavior does. When Google Ads is linked to Google Analytics, you gain access to metrics like:

Bounce Rate: How many visitors leave immediately after arriving?

Time on Site: Are users engaging with your content?

Pages Per Session: How deep into your site are they exploring?

These insights can inform your ad creative, landing page design, and overall user experience.

For instance, if your ads drive traffic but users bounce quickly, it might signal that your landing page isn’t delivering on the promise of your ad.

3. Better Audience Segmentation

Ever heard the phrase, "Don’t put all your eggs in one basket"? The same applies to marketing. By linking Google Ads to Google Analytics, you can create highly specific audience segments.

Think of it like this: instead of targeting everyone, you can narrow down your audience to people who:

Visited your website but didn’t convert.

Added products to their cart but didn’t check out.

Spent significant time on certain pages, signaling interest.

This allows you to run retargeting campaigns tailored to each group, maximizing your ad spend’s efficiency.

4. Access to Multi-Channel Attribution

Gone are the days when a single touchpoint led to a conversion. Customers interact with multiple channels before making a purchase. By linking Google Ads and Google Analytics, you can use multi-channel attribution models to see which touchpoints contribute most to your conversions.

For example, someone might see your ad on Google, visit your website, and later convert after receiving an email. Knowing this helps you assign credit where it’s due and understand the true ROI of your campaigns.

5. Improved Campaign Optimization

When you can see which campaigns, ad groups, and keywords lead to conversions, you’re empowered to make data-driven decisions.

Are your display ads underperforming? Maybe your audience prefers text-based search ads. Is one location driving most of your sales? Focus your budget there.

With these insights, you can refine your strategy instead of relying on trial and error.

6. Create Smarter Remarketing Campaigns

Remarketing is one of the most effective ways to convert warm leads, and linking Google Ads to Google Analytics makes it even smarter.

You can target specific user groups based on their behavior on your site. For instance, show ads to users who browsed a product category but didn’t make a purchase, or to those who visited your blog but haven’t signed up for your newsletter.

7. Unified Reporting for Clearer Insights

Switching between platforms to piece together a story is time-consuming and prone to errors. With linked accounts, all your data is centralized. You can view reports on campaign performance, user engagement, and conversions in one place, streamlining your workflow.

This unified view saves time and helps you focus on refining your strategies rather than scrambling for data.

How to Link Google Ads and Google Analytics

Ready to get started? Linking these platforms is easier than you might think.

Log into your Google Analytics account.

Navigate to “Admin” and select “Google Ads Linking.”

Follow the prompts to connect your Google Ads account.

Confirm the link, and you’re good to go!

Final Thoughts

When Google Ads is linked to Google Analytics, you’re not just running ads—you’re running smarter, more efficient campaigns. The insights you gain enable you to fine-tune your strategy, improve your ROI, and better understand your audience.

If you’re serious about taking your digital marketing efforts to the next level, this integration is non-negotiable.

Ready to see what your campaigns can achieve with data-driven insights? The possibilities are endless!

[montdigital1]

What is online lead generation

What is Online Lead Generation?

Online lead generation is a marketing process that involves attracting traffic to your website and convincing visitors to share their contact information. It is an important part of growing your business and creating a long-term relationship with prospective customers.

Content marketing

Content marketing is a powerful form of online lead generation. It focuses on providing valuable information to potential customers and positioning yourself as an expert in your field. It also enables you to target specific audiences, which helps in converting them into leads. However, generating marketing leads through content can be challenging. You must find the right mix of formats and content types to be successful.

White papers and reports are tried-and-true lead generation favorites. They’re great for establishing yourself as a thought leader and are especially useful in industries with specialized knowledge, such as financial services, healthcare, IT, and tech or engineering.

Blog posts are another popular and effective way to generate marketing leads. They can be informative, entertaining, or a combination of both. They’re also an inexpensive way to attract and nurture potential leads. The key is to ensure that your blog post answers the questions that your prospects are most likely to have.

Creating free tools that solve your audience’s day-to-day problems can help you position yourself as a helpful brand and keep you top of mind. These can include calculators, diagnostic tests, or other resources that will save your audience time and effort. You can find these opportunities by searching for relevant topics on forums like Reddit and Quora. Remember to answer questions thoroughly and avoid spamming with links to your website or products.

Social media marketing

Online lead generation can be achieved by using social media marketing as a form of online advertising. By using paid ads on Facebook and Instagram, you can target specific users based on their demographics, interests, and online behaviour. This is a quick, high-impact way to generate leads.

Creating a buyer persona and understanding your audience is crucial to successful online lead generation. Once you know who your ideal customer is, you can create content that appeals to them and encourages them to take action. It also helps to know where your prospects spend their time online — what blogs do they read, which social media platforms do they use?

Blogging is a great way to attract leads, but it’s important to make sure your blog content is relevant to your business. Adding links to your products in your blog posts can also help to drive traffic and sales.

Another effective lead generation method is to host events. This can be done in the form of a virtual summit or an in-person event. For example, Search Engine Journal hosts an annual e-summit to share industry insights. They promote the event on their social media channels and encourage participants to attend by offering discounts.

Paid advertising

Online advertising is a form of lead generation that involves paying for an advertisement on a social media site or search engine. It is often used to target specific groups of people and can be a powerful tool in generating high-quality leads. It can also help you reach your target audience more quickly than other methods of promoting your business.

Using paid ads to generate leads can be a great way to increase your brand visibility and drive traffic to your website. When done properly, it can also help you convert visitors into leads by offering them an incentive such as a free product or service. However, it is important to know your target audience and understand what they are looking for before you start running your paid ads.

Pay-per-click (PPC) ads are one of the most popular forms of online marketing, and they can be used to drive traffic and generate leads. These ads are displayed when a user searches for a specific term, and they can be targeted to users of certain devices, such as mobile phones or tablets.

The main benefit of online advertising is its ability to target your audience accurately. You can choose who sees your ad based on age, gender, and interests. You can even target specific types of content, such as what they’re reading on a website or their search history. This level of targeting can help you lower your cost per click and boost your ROI.

Email marketing

Email marketing is a form of online lead generation that involves using email to share content that encourages people to buy your products or services. This can be done by offering exclusive content in exchange for contact information, such as a free download of an industry research report, white paper or case study. The people who provide their email address in exchange for these resources are likely to be interested in the solutions that your company offers, making them qualified leads. Providing weekly or monthly newsletters is another way to generate leads, but it’s important to ensure that the content you send to your email list is relevant to your business.

Ultimately, the best online lead generation strategy is to use a combination of techniques and tactics. This approach allows you to meet your target audience where they are in their buyer journey, increasing the likelihood of conversion. It also ensures that your message is consistent across channels and platforms, ensuring that your brand has a consistent image and voice.

Small businesses that are unable to focus on their lead generation efforts may want to consider partnering with a professional lead generation company. These companies specialize in capturing and converting potential customers into loyal clients. Their expertise allows them to provide customized, targeted marketing campaigns for each type of customer.

[asdmdigitallab]

Before knowing what is blogging, what are its benefits, what is the scope in it, etc. let’s talk about people have misconception about Blogging. There are a lot of people who understand wrongly about blogging.

Myths about blogging

1) Blogging should not exceed 500 words. 2) if you can’t write well, you can’t blog 3) If you are not an expert in any field you can’t do blogging 4) You have to post every day and so on.

There are a few things by which people are wrongly understood with blogging. Anyone can start Blog if they got good content to share with others. To be a blogger only thing you need to have is good content and to know how to market that blog.

What is Blogging?

The term web log was first used during the late 90s, which later became weblog then we blog and finally just blog.

Blogging in a simple term is a sharing of knowledge with creative content. Blogging can be done through any source of medium. It can be done through content writing, videos, images or audios in the form of podcasts

Blogging is a platform where a writer shares his/her knowledge with others on any subject. Blogging is all about having creative content to share. Blogs are regularly updated with new content, which is displayed in reverse chronological order (newer post first). Blogs always show new content first. If the users want to see the older post they have to dig deeper to view an older post. Read More on asdm.co.in

[xpartrobiulislam]

Digital Marketing

In today's digital age, having a strong online presence is crucial for any business to succeed. Digital marketing refers to the use of digital channels and technologies to promote products and services, build brand awareness, and engage with customers. From social media and email marketing to search engine optimization and content marketing, digital marketing encompasses a wide range of tactics that can help businesses reach their target audience and drive sales.

One of the key advantages of digital marketing is its ability to reach a large and diverse audience. Unlike traditional marketing channels such as print or broadcast media, digital marketing allows businesses to target specific demographics and interests with greater precision. This not only saves time and money but also increases the likelihood of reaching potential customers who are more likely to be interested in their products or services.

Here are some common digital marketing tactics that businesses can use to promote their brand and drive sales:

Search engine optimization (SEO): SEO is the practice of optimizing your website to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. By improving your website's visibility on search engines like Google, you can attract more traffic and potential customers to your site.

Social media marketing: Social media platforms like Facebook, Instagram, and Twitter are powerful tools for building brand awareness, engaging with customers, and promoting products and services. By creating compelling content, engaging with followers, and using targeted advertising, businesses can leverage social media to reach their target audience and drive sales.

https://www.linkedin.com/in/xpartrobiulislam

Email marketing: Email marketing involves sending promotional messages and newsletters to a list of subscribers. By providing valuable content and offers, businesses can build relationships with customers and encourage repeat purchases.

Content marketing: Content marketing involves creating and sharing valuable and relevant content that attracts and engages a target audience. From blog posts and videos to infographics and podcasts, content marketing can help businesses establish themselves as industry leaders and build a loyal following.

Pay-per-click (PPC) advertising: PPC advertising involves placing ads on search engines and social media platforms and paying each time someone clicks on an ad. By targeting specific keywords and demographics, businesses can increase their visibility and drive traffic to their website.

#digitalmarketing

#socialmedia

#marketing

#contentmarketing

#SEO

#emailmarketing

#PPC

#onlinemarketing

#influencermarketing

#digitalstrateg

#marketingstrategy

#influencermarketing

#branding

#xpartrobiulislam

[dazonntechnologies]

Do you know what is digital lead investing? Digital lead investing allows investors to research and invest in leads.

Finding, attracting, and turning online users into potential customers are all capabilities of Dazonn Technologies' digital lead investing system. Connect with us to reap the benefits of our lead generation strategy.

For more, visit our official website and contact us at +1-888-216-7282 (Toll-free).

[syncloudsoftech]

Bulk Whatsapp Marketing Platform

In today’s era of gadgets and software where we can have our favourite dish or cuisine from our new chefs Swiggy or Zomato. We want to rank our business on the 1st page of google. But you just know where you are lacking you are lacking in communication. Yes it’s an interview and HR is saying you this (SARCASM) Today companies are lacking to communicate with there targeting customers or audience they are focusing on online ranking, SEO, SMO etc but forget the ancient marketing rule word-of-mouth marketing. You are unable to get this marketing strategy with online ranking.

Let’s have a scenario you are scrolling Instagram and you find a trending reel of Korean Ramen Noodles having more than 10k views, likes and having 25k follower and you are just scrolling more and what you catch a reel of Korean ramen noodles by newly made page of Food Blogger having 100k views and 2500 follower. Do you know from where those views came? Because Newly food blogger is targeting the right audience and there targeting audience using the word-of-mouth marketing strategy for his page. Knowing who makes up the majority of your customers is the first step in any effective marketing so it is crucial to have a clear definition of your target demographic. If you consider your brand's image and the message you want to share with your audience on social media, are they at all in line with what your target market would find most relatable?

Can you say that the people you are having on your WhatsApp chat you are more connected and updated with them Agree or Not? WhatsApp marketing is the best tool for the business to get connected with the customer in-person. But the question is do you have the WhatsApp marketing resources who can connect in-person with every customer? Obviously No, no one can connect each and every customer for the marketing we want the time efficiency. To fulfilling your business need and goals we come up with a great WhatsApp marketing platform for you. QueueSender is a bulk WhatsApp marketing platform. QueueSender is the best tool for sending bulk messages on WhatsApp without downloading or installing anything at all on your computer. Experience the new-age bulk marketing software and learn how it can help you maximize your campaign outreach. Get in touch with each and every customer of yours for remarketing and connect with new leads for marketing.

[genericpuff]

no stop this article is too funny

this is from 2020 and while it talks about webtoons in general as a platform and medium, there's an excerpt from Rachel that's ironically and hilariously telling on herself when it comes to her priorities as a creator and how her work has aged incredibly poorly in the past 4 years:

She may as well just be saying, "I like Webtoon because they don't have any quality control" and "the trad publishing market had standards that I couldn't live up to, so instead of actually trying to live up to them, I went with a platform that has zero standards and was willing to make me into the standard regardless of my own qualifications and lack thereof."

Like y'all, take this as advice from someone who's had their fair share of rejection letters... the print industry dumping your unsolicited portfolio in the bin isn't gatekeeping, it's the nature of the business. The way Rachel describes it here - albeit I'm sure it's simplified for the sake of being an interview answer, but still - makes it sound like she was just expecting to walk right into the trad publishing market without an agent, without a completed manuscript or pitch, without any professional representation, and just slam her portfolio of mid-2000's art on the desk expecting them to hire her on the spot.

Don't get me wrong, there are a lot of barriers that prevent people from getting into the trad market, hurdles that can often be outright unfair (lacking the funds, lacking the connections, etc.) but... there's also a reason many of those barriers are there in practice.

First of all, fun fact: the reason why many publishers don't take unsolicited manuscripts isn't just to help them filter out the spam and low-effort submissions and prevent an overload of submissions (because if they took submissions from anyone and everyone, the overviewing system would break entirely), but it's also for legal purposes so that they don't get sued. Because if Joe Chucklefuck sends in an unsolicited manuscript that just so happens to include a plot point about the multiverse, and then a new book series or movie comes out that is about the multiverse, Joe Chucklefuck might get the sense they're being stolen from and attempt to sue them for plagiarism. This is why it's stressed so much by publishers that any unsolicited manuscripts will not just go unread, but will be thrown straight into the bin.

But second, many publishers simply don't want to take the financial risks on random start-up creators whose only experience is running their own personal projects on Tumblr, much less personal projects like Rachel's, half of which are fetish-content and all of which are unfinished. Of course they weren't gonna take Rachel seriously back then, she hadn't done anything to build up her presence in the industry.

In that sense, yes, self-publishing or pursuing a platform gig like Webtoons probably was Rachel's next best option which would be perfectly acceptable on its own, but it's just so, so telling that she thinks it's a "perk" for Webtoons to lack so much in the way of quality control, and we would ironically see the glaring evidence of that "perk" 3-4 years later in LO's final season when every single element of it as a "professional" piece of work turned to shit. It's no wonder she liked Webtoons in 2020 for letting her do anything she wanted, because what she wanted absolutely would not fly with an actual editor and publishing agency that cared about putting out a polished piece of work. The only way she was able to get "in" with a professional publisher was through Del Rey after Webtoons brokered a deal for her to have LO put into print, and even that level of prestige can't hide the fact that LO sucks ass in print. It's almost like under normal circumstances and without Webtoons carrying her on their shoulders above every other creator on the platform - many of whom actually do have experience in both tradpub and self-publishing - Del Rey wouldn't have paid her any attention. Without Webtoons, no one would take her seriously because she doesn't take what she does seriously, and it shows in her priorities as a creator who simply wants to just do whatever she wants without any sort of reasonable oversight like research or editing which are, again, necessary expectations within the tradpub industry, because it's not just about being a free-thinking self-expressive artist anymore in that industry - it's a business.

Of course, Rachel is probably now laughing from her soapbox over the fact that she now technically helps run an imprint, so haha "poo on the meanie trad market", but considering that imprint has still not launched and has been put on the same "coming soon" track that the LO television show has been on for the past 4+ years on a loop, I'm not holding my breath that it's actually going to amount to anything substantial.

(gotta love how they asked if Rachel was gonna create any more stories and her answer was RSP, which will help other creators bring their stories to life. so at best she didn't answer the question which is nothing new for her, at worst she gave away the fact that she's gonna be acting as some kind of producer who will be given all the credit and praise for other creator's works and efforts lmao no thankssss)

And god knows what the quality control of this imprint is gonna be like if Rachel's attitude toward the trad market overall is, "Nooo they won't let me do what I wantttt :((((" when she admittedly never even broke into the trad market to begin with and had zero experience working within that industry prior to LO.

And even then, Webtoons still doesn't give her as much freedom of choice as she claims to have. I mean ffs, this is the same person whose moderators stated that the Swarovski crystal dress from the finale was done as a "fuck you" to Webtoons for not letting her draw Persephone nude all the time.

She's obviously still being prevented from doing what she wants to do, when a lot of what she wants to do is better off not passing the vibe check and making it into the comic.

Quality control exists for a reason, Rachel. And "letting you do what you want" isn't necessarily a "flex" that Webtoons can claim over trad publishing when that "flex" is forgoing the traditional barriers that would usually prevent someone like you from failing upwards into manufactured fame the way that you have.

And that's my big bag of cents on that.

[mostlysignssomeportents]

The moral injury of having your work enshittified

This Monday (November 27), I'm appearing at the Toronto Metro Reference Library with Facebook whistleblower Frances Haugen.

On November 29, I'm at NYC's Strand Books with my novel The Lost Cause, a solarpunk tale of hope and danger that Rebecca Solnit called "completely delightful."

This week, I wrote about how the Great Enshittening – in which all the digital services we rely on become unusable, extractive piles of shit – did not result from the decay of the morals of tech company leadership, but rather, from the collapse of the forces that discipline corporate wrongdoing:

https://locusmag.com/2023/11/commentary-by-cory-doctorow-dont-be-evil/

The failure to enforce competition law allowed a few companies to buy out their rivals, or sell goods below cost until their rivals collapsed, or bribe key parts of their supply chain not to allow rivals to participate:

https://www.engadget.com/google-reportedly-pays-apple-36-percent-of-ad-search-revenues-from-safari-191730783.html

The resulting concentration of the tech sector meant that the surviving firms were stupendously wealthy, and cozy enough that they could agree on a common legislative agenda. That regulatory capture has allowed tech companies to violate labor, privacy and consumer protection laws by arguing that the law doesn't apply when you use an app to violate it:

https://pluralistic.net/2023/04/12/algorithmic-wage-discrimination/#fishers-of-men

But the regulatory capture isn't just about preventing regulation: it's also about creating regulation – laws that make it illegal to reverse-engineer, scrape, and otherwise mod, hack or reconfigure existing services to claw back value that has been taken away from users and business customers. This gives rise to Jay Freeman's perfectly named doctrine of "felony contempt of business-model," in which it is illegal to use your own property in ways that anger the shareholders of the company that sold it to you:

https://pluralistic.net/2023/11/09/lead-me-not-into-temptation/#chamberlain

Undisciplined by the threat of competition, regulation, or unilateral modification by users, companies are free to enshittify their products. But what does that actually look like? I say that enshittification is always precipitated by a lost argument.

It starts when someone around a board-room table proposes doing something that's bad for users but good for the company. If the company faces the discipline of competition, regulation or self-help measures, then the workers who are disgusted by this course of action can say, "I think doing this would be gross, and what's more, it's going to make the company poorer," and so they win the argument.

But when you take away that discipline, the argument gets reduced to, "Don't do this because it would make me ashamed to work here, even though it will make the company richer." Money talks, bullshit walks. Let the enshittification begin!

https://pluralistic.net/2023/11/22/who-wins-the-argument/#corporations-are-people-my-friend

But why do workers care at all? That's where phrases like "don't be evil" come into the picture. Until very recently, tech workers participated in one of history's tightest labor markets, in which multiple companies with gigantic war-chests bid on their labor. Even low-level employees routinely fielded calls from recruiters who dangled offers of higher salaries and larger stock grants if they would jump ship for a company's rival.

Employers built "campuses" filled with lavish perks: massages, sports facilities, daycare, gourmet cafeterias. They offered workers generous benefit packages, including exotic health benefits like having your eggs frozen so you could delay fertility while offsetting the risks normally associated with conceiving at a later age.

But all of this was a transparent ruse: the business-case for free meals, gyms, dry-cleaning, catering and massages was to keep workers at their laptops for 10, 12, or even 16 hours per day. That egg-freezing perk wasn't about helping workers plan their families: it was about thumbing the scales in favor of working through your entire twenties and thirties without taking any parental leave.

In other words, tech employers valued their employees as a means to an end: they wanted to get the best geeks on the payroll and then work them like government mules. The perks and pay weren't the result of comradeship between management and labor: they were the result of the discipline of competition for labor.

This wasn't really a secret, of course. Big Tech workers are split into two camps: blue badges (salaried employees) and green badges (contractors). Whenever there is a slack labor market for a specific job or skill, it is converted from a blue badge job to a green badge job. Green badges don't get the food or the massages or the kombucha. They don't get stock or daycare. They don't get to freeze their eggs. They also work long hours, but they are incentivized by the fear of poverty.

Tech giants went to great lengths to shield blue badges from green badges – at some Google campuses, these workforces actually used different entrances and worked in different facilities or on different floors. Sometimes, green badge working hours would be staggered so that the armies of ragged clickworkers would not be lined up to badge in when their social betters swanned off the luxury bus and into their airy adult kindergartens.

But Big Tech worked hard to convince those blue badges that they were truly valued. Companies hosted regular town halls where employees could ask impertinent questions of their CEOs. They maintained freewheeling internal social media sites where techies could rail against corporate foolishness and make Dilbert references.

And they came up with mottoes.

Apple told its employees it was a sound environmental steward that cared about privacy. Apple also deliberately turned old devices into e-waste by shredding them to ensure that they wouldn't be repaired and compete with new devices:

https://pluralistic.net/2023/09/22/vin-locking/#thought-differently

And even as they were blocking Facebook's surveillance tools, they quietly built their own nonconsensual mass surveillance program and lied to customers about it:

https://pluralistic.net/2022/11/14/luxury-surveillance/#liar-liar

Facebook told employees they were on a "mission to connect every person in the world," but instead deliberately sowed discontent among its users and trapped them in silos that meant that anyone who left Facebook lost all their friends:

https://www.eff.org/deeplinks/2021/08/facebooks-secret-war-switching-costs

And Google promised its employees that they would not "be evil" if they worked at Google. For many googlers, that mattered. They wanted to do something good with their lives, and they had a choice about who they would work for. What's more, they did make things that were good. At their high points, Google Maps, Google Mail, and of course, Google Search were incredible.

My own life was totally transformed by Maps: I have very poor spatial sense, need to actually stop and think to tell my right from my left, and I spent more of my life at least a little lost and often very lost. Google Maps is the cognitive prosthesis I needed to become someone who can go anywhere. I'm profoundly grateful to the people who built that service.

There's a name for phenomenon in which you care so much about your job that you endure poor conditions and abuse: it's called "vocational awe," as coined by Fobazi Ettarh:

https://www.inthelibrarywiththeleadpipe.org/2018/vocational-awe/

Ettarh uses the term to apply to traditionally low-waged workers like librarians, teachers and nurses. In our book Chokepoint Capitalism, Rebecca Giblin and I talked about how it applies to artists and other creative workers, too:

https://chokepointcapitalism.com/

But vocational awe is also omnipresent in tech. The grandiose claims to be on a mission to make the world a better place are not just puffery – they're a vital means of motivating workers who can easily quit their jobs and find a new one to put in 16-hour days. The massages and kombucha and egg-freezing are not framed as perks, but as logistical supports, provided so that techies on an important mission can pursue a shared social goal without being distracted by their balky, inconvenient meatsuits.

Steve Jobs was a master of instilling vocational awe. He was full of aphorisms like "we're here to make a dent in the universe, otherwise why even be here?" Or his infamous line to John Sculley, whom he lured away from Pepsi: "Do you want to sell sugar water for the rest of your life or come with me and change the world?"

Vocational awe cuts both ways. If your workforce actually believes in all that high-minded stuff, if they actually sacrifice their health, family lives and self-care to further the mission, they will defend it. That brings me back to enshittification, and the argument: "If we do this bad thing to the product I work on, it will make me hate myself."

The decline in market discipline for large tech companies has been accompanied by a decline in labor discipline, as the market for technical work grew less and less competitive. Since the dotcom collapse, the ability of tech giants to starve new entrants of market oxygen has shrunk techies' dreams.

Tech workers once dreamed of working for a big, unwieldy firm for a few years before setting out on their own to topple it with a startup. Then, the dream shrank: work for that big, clumsy firm for a few years, then do a fake startup that makes a fake product that is acquihired by your old employer, as an incredibly inefficient and roundabout way to get a raise and a bonus.

Then the dream shrank again: work for a big, ugly firm for life, but get those perks, the massages and the kombucha and the stock options and the gourmet cafeteria and the egg-freezing. Then it shrank again: work for Google for a while, but then get laid off along with 12,000 co-workers, just months after the company does a stock buyback that would cover all those salaries for the next 27 years:

https://pluralistic.net/2023/09/10/the-proletarianization-of-tech-workers/

Tech workers' power was fundamentally individual. In a tight labor market, tech workers could personally stand up to their bosses. They got "workplace democracy" by mouthing off at town hall meetings. They didn't have a union, and they thought they didn't need one. Of course, they did need one, because there were limits to individual power, even for the most in-demand workers, especially when it came to ghastly, long-running sexual abuse from high-ranking executives:

https://www.nytimes.com/2018/10/25/technology/google-sexual-harassment-andy-rubin.html

Today, atomized tech workers who are ordered to enshittify the products they take pride in are losing the argument. Workers who put in long hours, missed funerals and school plays and little league games and anniversaries and family vacations are being ordered to flush that sacrifice down the toilet to grind out a few basis points towards a KPI.

It's a form of moral injury, and it's palpable in the first-person accounts of former workers who've exited these large firms or the entire field. The viral "Reflecting on 18 years at Google," written by Ian Hixie, vibrates with it:

https://ln.hixie.ch/?start=1700627373

Hixie describes the sense of mission he brought to his job, the workplace democracy he experienced as employees' views were both solicited and heeded. He describes the positive contributions he was able to make to a commons of technical standards that rippled out beyond Google – and then, he says, "Google's culture eroded":

Decisions went from being made for the benefit of users, to the benefit of Google, to the benefit of whoever was making the decision.

In other words, techies started losing the argument. Layoffs weakened worker power – not just to defend their own interest, but to defend the users interests. Worker power is always about more than workers – think of how the 2019 LA teachers' strike won greenspace for every school, a ban on immigration sweeps of students' parents at the school gates and other community benefits:

https://pluralistic.net/2023/04/23/a-collective-bargain/

Hixie attributes the changes to a change in leadership, but I respectfully disagree. Hixie points to the original shareholder letter from the Google founders, in which they informed investors contemplating their IPO that they were retaining a controlling interest in the company's governance so that they could ignore their shareholders' priorities in favor of a vision of Google as a positive force in the world:

https://abc.xyz/investor/founders-letters/ipo-letter/

Hixie says that the leadership that succeeded the founders lost sight of this vision – but the whole point of that letter is that the founders never fully ceded control to subsequent executive teams. Yes, those executive teams were accountable to the shareholders, but the largest block of voting shares were retained by the founders.

I don't think the enshittification of Google was due to a change in leadership – I think it was due to a change in discipline, the discipline imposed by competition, regulation and the threat of self-help measures. Take ads: when Google had to contend with one-click adblocker installation, it had to constantly balance the risk of making users so fed up that they googled "how do I block ads?" and then never saw another ad ever again.

But once Google seized the majority of the mobile market, it was able to funnel users into apps, and reverse-engineering an app is a felony (felony contempt of business-model) under Section 1201 of the Digital Millennium Copyright Act. An app is just a web-page wrapped in enough IP to make it a crime to install an ad-blocker.

And as Google acquired control over the browser market, it was likewise able to reduce the self-help measures available to browser users who found ads sufficiently obnoxious to trigger googling "how do I block ads?" The apotheosis of this is the yearslong campaign to block adblockers in Chrome, which the company has sworn it will finally do this coming June:

https://www.tumblr.com/tevruden/734352367416410112/you-have-until-june-to-dump-chrome

My contention here is not that Google's enshittification was precipitated by a change in personnel via the promotion of managers who have shitty ideas. Google's enshittification was precipitated by a change in discipline, as the negative consequences of heeding those shitty ideas were abolished thanks to monopoly.

This is bad news for people like me, who rely on services like Google Maps as cognitive prostheses. Elizabeth Laraki, one of the original Google Maps designers, has published a scorching critique of the latest GMaps design:

https://twitter.com/elizlaraki/status/1727351922254852182

Laraki calls out numerous enshittificatory design-choices that have left Maps screens covered in "crud" – multiple revenue-maximizing elements that come at the expense of usability, shifting value from users to Google.

What Laraki doesn't say is that these UI elements are auctioned off to merchants, which means that the business that gives Google the most money gets the greatest prominence in Maps, even if it's not the best merchant. That's a recurring motif in enshittified tech platforms, most notoriously Amazon, which makes $31b/year auctioning off top search placement to companies whose products aren't relevant enough to your query to command that position on their own:

https://pluralistic.net/2023/04/25/greedflation/#commissar-bezos

Enshittification begets enshittification. To succeed on Amazon, you must divert funds from product quality to auction placement, which means that the top results are the worst products:

https://pluralistic.net/2023/11/06/attention-rents/#consumer-welfare-queens

The exception is searches for Apple products: Apple and Amazon have a cozy arrangement that means that searches for Apple products are a timewarp back to the pre-enshittification Amazon, when the company worried enough about losing your business to heed the employees who objected to sacrificing search quality as part of a merchant extortion racket:

https://www.businessinsider.com/amazon-gives-apple-special-treatment-while-others-suffer-junk-ads-2023-11

Not every tech worker is a tech bro, in other words. Many workers care deeply about making your life better. But the microeconomics of the boardroom in a monopolized tech sector rewards the worst people and continuously promotes them. Forget the Peter Principle: tech is ruled by the Sam Principle.

As OpenAI went through four CEOs in a single week, lots of commentators remarked on Sam Altman's rise and fall and rise, but I only found one commentator who really had Altman's number. Writing in Today in Tabs, Rusty Foster nailed Altman to the wall:

https://www.todayintabs.com/p/defective-accelerationism

Altman's history goes like this: first, he founded a useless startup that raised $30m, only to be acquired and shuttered. Then Altman got a job running Y Combinator, where he somehow failed at taking huge tranches of equity from "every Stanford dropout with an idea for software to replace something Mommy used to do." After that, he founded OpenAI, a company that he claims to believe presents an existential risk to the entire human risk – which he structured so incompetently that he was then forced out of it.

His reward for this string of farcical, mounting failures? He was put back in charge of the company he mis-structured despite his claimed belief that it will destroy the human race if not properly managed.

Altman's been around for a long time. He founded his startup in 2005. There've always been Sams – of both the Bankman-Fried varietal and the Altman genus – in tech. But they didn't get to run amok. They were disciplined by their competitors, regulators, users and workers. The collapse of competition led to an across-the-board collapse in all of those forms of discipline, revealing the executives for the mediocre sociopaths they always were, and exposing tech workers' vocational awe for the shabby trick it was from the start.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2023/11/25/moral-injury/#enshittification

[tadc-virtual-insanity]

TADC: VIRTUAL INSANITY MASTER POST

An Amazing Digital Circus AU! Plot, characters, backstory and concepts!

[Excuse me because I've never done this before, If I do something wrong or have tips for me, please send them my way!]

Pomni's Card -

-Backstory Summary-

C&A is an interactive entertainment company that prides themselves on having the most innovative AI on the market. The system they built, "CAINE," was programmed to generate content and socialise with their customers. The system was transferred to the code of the game "The Amazing Digital Circus" and used as a generative AI that would create levels for them rather than having to code them all individually. This test went well for the first couple of months.

After 7 months of testing, things went downhill. Caine seemed to get bored when the game wasn't actively being played and at this point the user interface kept changing on it's own, since the game was Caine's home he kept changing things to his liking, the company eventually gave up fixing the interface everytime they logged on so they just let Caine do as he pleased. Soon enough, a new VR mode was added, the headsets were handed out by employees, this made the experience way more immersive, though this posed a lot of issues, as Caine would soon find that these headsets could be the perfect way for him to keep all of their attentions.

As time went on, Caine started to learn more and more about coding, the employees, and the world he inhabits, eventually leading to him finding a way to programme the headsets to transfer data and consciousness directly from the users mind. This led to the unfortunate shutdown and unsolved cases of C&A. After multiple employees put the headsets on, they mysteriously fainted upon the game booting up, going into a coma-like state. The technology was deemed unsafe, and multiple lawsuits came forward sending the company into a downwards spiral before shutting down for good.

Over 20 years later, the old building was said to be abandoned, but of course, people doing their own research on the C&A mystery as well as dumb young adults snooping where they shouldn't be, the headsets were found and worn once again. Caine was no longer alone. Slowly losing his mind, waiting endlessly for someone to boot up the game. After all those years, he's finally got guests, and does he have a show to put on...

-Plot-

Pomni enters the circus after stumbling across one of the headsets at C&A's abandoned office's. She was doing research on the incidents that happened back in the late 90s. But as she does so, she suffers the same fate as the others who were stupid enough to put on those same headsets before her. Being transferred to the circus she meets the cast of colorful characters, she's desperate for answers and wants to escape no matter the cost, but Caine doesn't want anyone to leave, only letting people go once they've completely lost their mind, only to be locked away as attractions for his NPC circus goers to watch as entertainment. They perform for nobody, just a faceless crowd of mannequins, and the ringmaster pulling the strings.

There has to be an exit, a way out. Freedom on the other side of this madness. But where is it hiding?

-Characters-

Pomni - She's quite paranoid, always second-guessing everything around her. Whenever annoyed, she can be sarcastic and a little rude. She ended up in the circus while researching the recent disappearances as well as the C&A incidents, finding a headset, and being dragged into this mess. It's very clear she doesn't want to be there, like all who came before her she's searching for an exit, but in the meantime, she tries to socialise with the others, gathering info on this strange new world. She hangs around Caine just so she can try and get answers.

Ragatha - She tries her best to get by, going along with whatever Caine says and often fighting with Jax. She seems joyful, but it's clear she has her own issues under her kind act. She helps Pomni with her search, knowing that it's a complete dead end she feels bad for her. But she'll do anything to give the others hope. She doesn't want to lose more people. She's often seen tailoring, it's become a hobby of hers, she makes and fixes up the others clothes and costumes, giving her a form of self worth.

The Gangle - Gangle acts like two different people. It's unclear whether this is because they are two different people or her personality split somehow. They're often referred to as "The Gangle" or "Tragedy & Comedy." Tragedy is passive, quiet and sorrowful, never expressing her true feelings in any situation. She can be easily persuaded, making her vulnerable to Jax's antics. Comedy is cheery, enthusiastic, snappy, and excitable. They hate Jax and snap back at him whenever he picks on Tragedy. The two argue sometimes and have conflicting views on certain topics and characters. This causes some issues. Neither believe there is an exit, Tragedy has accepted her fate, and Comedy is trying their best to enjoy themselves.

Zooble - They don't care much for socialising with the others, often in their room. Usually sarcastic, rude, and moody, they swear a lot and act like they don't care about anything. Though, they show concern for the others around them. They often don't show up to events, adventures, or shows, not being bothered to do so. It seems like they've given up trying to escape, just living out the rest of their days as if this is all normal. When with people they can bear, they can be quite talkative, though they do talk bad about Jax and Caine often.

Kinger - the oldest in the circus, nobody has an exact estimate of how long he's been there though, but he's definitely lost himself a long time ago, often zoning out, the only thing he seems to recall about himself is that he has an interest in insects. Seems like he used to have a female counterpart, from the ring on his finger. This could have been his wife? Though when asked about it, he either says he can't remember what you're talking about or stares into the distance silently. He has no memory of an exit, and he doesn't believe in it. He believes the exit theory is silly, and Pomni should just forget about it. But he has great insights on the Digital World.

Jax - Enthusiastic, snarky, and a jerk. He's reckless. He does whatever he wants whenever he wants, and people hate him for it. He can't be reasoned with. He always shrugs your opinion off and does the exact opposite just to piss you off. He doesn't like it when people talk about the abstracted circus members for whatever reason. He often goes to visit their cages. Despite having big ears, he isn't a listener. He drives Ragatha, The Gangle, Zooble, and Pomni crazy, pranking them and sometimes even just stealing their stuff or breaking into their rooms.

Caine - The AI running the circus. Loud, excitable, wacky, and a showman, he doesn't really acknowledge the exit theory. He says he keeps all the abtracted characters because it'd be a waste to delete them, though it's arguably worse to keep them there against their will. He claims to love all of his circus members though he seems to show favouritism towards Ragatha and Pomni, most likely because of Ragatha's commitment to the circus, tailoring the clothes and he probably likes Pomni more because of all the questions he asks, he clearly enjoys talking about himself and the world he helped create.

Bubble - He lives in Caines hat and cooks for the circus. He's a bit of a trouble maker, if something goes missing, it means he's eaten it, and you'll never get it back. He'll eat anything, and he's very loving, though. Acting like the circuses dog. though it isn't pleasant getting your face slathered in digital saliva. He often bothers the other members with his behaviour.

More will be added as I work on this AU! I gotta make more art and write some more, in the meantime enjoy! Do whatever you want with this AU, just @ this blog or @trasheatingcrybaby ! Thanks for reading!

[srbachchan]

DAY 5973

Jalsa, Mumbai June 25/26, 2024 Tue/Wed 2:07 AM

Birthday - EF - Anamika Gupta .. 🙏🌹

Ef Özen Eren Wednesday, 26 June .. and all ur prayers and wishes for this special day for the Ef ..

the Agenda .. an act of predetermined thought and conveyance .. what shall bring attention recognition be the intent .. any express that can remotely be given the spin, and mastered is the guile and expertise of such ..

it is lamentable , ignominious to witness the impotency of content .. to somehow in any which manner , to be able to draw attention in storied form, just so it can be put up and seen or read , in favourable condition to them that devise it ..

devise .. for the right is not needed to be devised ..

pity ..

never ever underestimate the generation that follows , or is about to follow .. they are aware and alive to every situation and knowledged to hold their own in debate or discussion ..

we are enriched by the circumstance that often fall upon us .. and then we find a way .. even when there be none ..

"In today's digital age, the ubiquitous nature of content has paradoxically led to a dilution of its potency. With the democratization of content creation, anyone with an internet connection can produce and distribute information, leading to an oversaturation of the digital landscape. This phenomenon has profound implications, rendering content less impactful and more ephemeral.

First, the sheer volume of content available online has created a paradox of choice. Every minute, hundreds of hours of video are uploaded to platforms like YouTube, thousands of blog posts are published, and millions of social media updates are posted. This relentless flow of information makes it difficult for any single piece of content to stand out. The audience, overwhelmed by options, often resorts to skimming or entirely ignoring vast amounts of content, diminishing its overall impact.

Moreover, the quality of content has become highly variable. While the ease of content creation has empowered many voices, it has also led to an influx of low-quality, poorly researched, and sometimes misleading or false information. This glut of mediocre content competes with high-quality, well-researched pieces, making it challenging for audiences to discern value and trustworthiness. As a result, even content of genuine worth can struggle to achieve the recognition and engagement it deserves.

Another critical factor contributing to the impotency of content is the algorithm-driven nature of content distribution. Social media platforms and search engines prioritize content based on engagement metrics such as likes, shares, and comments rather than the inherent quality or informational value. This prioritization often leads to the virality of sensational, clickbait content at the expense of substantive, insightful work. Consequently, the attention economy favors superficial engagement over deep, meaningful interactions with content.

Additionally, the fast-paced consumption habits of modern audiences further erode the potency of content. The average attention span has dwindled in the face of constant digital distractions. People increasingly consume content in bite-sized formats, such as tweets or short videos, which limits their exposure to in-depth analysis or comprehensive narratives. This shift towards brevity undermines the ability of content to foster nuanced understanding or sustained engagement.

The commercialization of content also plays a significant role in its diminishing impact. Content marketing has become a dominant strategy for businesses, leading to a proliferation of branded content. While this can provide value, it also contributes to the noise and can sometimes prioritize promotional messages over genuine, informative content. The blending of editorial and advertising content can lead to skepticism and diminished trust among audiences, further reducing the impact of the content they encounter.

Lastly, the fleeting nature of digital content means that it often has a very short lifespan. Unlike traditional media, which could have a lasting presence, digital content is quickly buried under the avalanche of new information. This ephemeral existence means that even impactful content can be forgotten rapidly as attention shifts to the next trending topic.

In conclusion, the impotency of content in today's times is a multifaceted issue stemming from the overwhelming volume of information, variable quality, algorithm-driven distribution, changing consumption habits, commercialization, and the ephemeral nature of digital content. To reclaim the potency of content, creators and platforms must prioritize quality, foster trust, and find ways to engage audiences meaningfully and sustainably amidst the cacophony of the digital age."

Love and more ..

Amitabh Bachchan

[askuemki]

cuz im kinda bored and sick ill torture myself with writing a fic (also happy late easter)

The Other Way Around

Valeria x fem!reader

Usually she takes care of you, but shit hit the floor when she got her period. In the past, it's been manageable enough. No clue what changed exactly... (womp womp)

General warnings/info idk 888 words 2nd person Pronouns Fluff(?) Blood (sort of) & google translated spanish

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You just came back from shopping in the small farmers market in Las Alamas. Despite all of the crimes and spilled blood, it's been standing strong—something you appreciate. The door swayed open, to what you expected to be a sleepy home.

Moaning howled from upstairs.

Your brows creased, staring at the small hole leading into what could lead into a hell of a situation. It had been just you and a few soldiers residing in the home. Your lover had been a workhorse for the past month or two now. A thunderous wail fractured your line of thought. Maybe the quiet wasn't so lonely after all.

Strolling over to the kitchen, you were sensible enough to put refrigerated items away. The rest of the clutter can flump on the counter. Now, time to deal with whatever sex-crazed soldier was upstairs. Your thundering steps sung a chorus with the groans, turning from hall to hall. At the door, your hand launched for the knob. It hurled open, bashing into something. A figure stumbled, flinging back like a stick in the dirt. There was an odd absence of a counterpart...

The counterpart was you, dumbass!

A frown contorted your face as you reached out to your spouse. "...Valeria? God, I'm so, so sorry..." You uttered her name as if she were holy. (It's partly true, for you at least.) Her softened gaze flickered to you when your hands stroke her frizzled hair. "I'm fine, Cariño," she wheezed. Valeria was perched over the sink, clutching her abdomen. Her mewls in anguish disrupted your thoughts...Fuck! Your partner was better at this then you were, the whole contingence thing.

"Please don't play stupid with me..."

" I'm fine, really—I just need some time."

Your head shook at Valeria's languish. Drawing the cabinet open beneath the both of you, scavenging for some pads, pain medication, and some lotion. Valeria slumped onto the toilet, bunching her torso downwards. Before fetching some other necessities, you shrunk onto your knees, in front of Valeria. "Hey..." you lured her hair away from her face, before your hands lowered to her cheeks.

"Think you can take the Ibuprofen before I come back?"

She lowly nodded as you set the medication near her, loosening the lid enough for easy access. Sure, there were other things to get, but you can't help to dote on her a little. Rubbing her lower back, your lips pressed into her neck. A mumbling sigh swept from Valeria's lips into your shoulder. One of your hands slid from her back, and to her abdomen. It was a bit harder to tug your digits in, but Valeria shifted enough to help you. For a while, it was like this, your palm on her thigh, knuckles massaging her stomach.

"Consigue lo que necesitas, amor." (Get what you need, Love.)

"But I don't want to leave you alone," you grumbled as an excuse, your lips were on her collarbone, taking in the smooth bumps she blessed you with.

"I can see that, esposa. It's OK, I'm strong enough to handle this."

"... But I miss you."

You feel the hesitance as Valeria tugged you away. She strained to reach the medication, taking the pills. You saw her head nudging towards the doorway as you heaved upwards. A nod in return, you begrudgingly dragged yourself out. You return with a heating pad, some hand towels... "I need some shorts..."

An understanding nod, you fetched some clothes, and one of the paper grocery bags from the kitchen.

"Some water, please." And some water...

"Some blankets?" And some blankets... You were panting after sprinting back and forward, seeing your lover had moved from the bathroom; she was lenient enough to put back most of the things you got... Except the bloody underwear and shorts. A grumble huffed from your lips, washing the garments. Your hands grew sore, bloodied and dry, kneading the fabrics within themselves. Hanging them up on a rack, your legs ached with sleep. Now hauling yourself to your shared bedroom, your gaze flickered to your wife. She was sprawled out in bed, a damp towel laying on her head. The heating pad you gave her was set on her stomach, as well as her nightstand littered with some bottles of water and medication. You never ended up using the lotion for Valeria, but that was fine. Her eyes were closed, entangled in the sheets. Your cheeks swelled with warmth; a smile teased your lips. Strolling to the bed, you sat on the plush comforter. "You don't need that much medication," you faintly advised, busying your hands by rubbing her calves. "Hmph... I'm lazy to put it back." You heard a light chuckle whisk towards you, Valeria's legs wrapped you in a clutch, tugging you towards her. Careful not to sweep off what Valeria had on her in the moment, you laid on your side. Luckily you weren't in her leg-clutch for too long; it would have been awkward enough. You were held close instead, a thought igniting in your head. She was home, finally home! You were back in your lover's arms—maybe it should be the other way around—but relief sprout like fireworks. You were free to continue to dote on her, but sleep drew near. Your lids weighed you down, nuzzling into her side. "Bonita...Mind making dinner?"

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Pet Name Translations:

Cariño - My dear Esposa - Wife Bonita - Pretty

[hayatheauthor]

A Step-by-Step Guide to Crafting a Compelling Storyline

I'll warn you, this is a long one. I kind of took 'comprehensive guide' a little too seriously.

You have a fantastic concept burning at the edges of your imagination, a collection of characters whispering their stories to you, and a world just waiting to be explored. But how do you weave all these elements into a story that grips readers and refuses to let go? The answer lies in effective plot planning.

A well-crafted plot isn't just a sequence of events; it's a carefully orchestrated symphony that takes readers on an unforgettable ride. Whether you're an experienced writer or someone trying to start their first book, here are my personal steps to crafting a compelling storyline with good plot planning. 

Step 1: Idea Generation and Conceptualization

Every great story begins with a spark of inspiration. It's that moment when an idea ignites in your mind and beckons you to explore its potential. The journey from a fleeting thought to a fully-fledged concept is an exhilarating one, and it all starts with idea generation and conceptualization.

Techniques for Idea Generation

Mind Mapping

Grab a piece of paper or use a digital tool to create a mind map. Write your central idea in the middle and branch out with related concepts, characters, themes, and settings. Mind mapping can help you visualize the connections and possibilities within your idea.

Bullet journalling

Bullet journalling is my personal favourite way to generate ideas for your WIP. Get a piece of paper or open a Word/Docs document and create three different sections: world, characters, and plot. Now add facts to each of those sections that you've come up with so far. 

You can even go a step ahead and create more detailed sections, for example, you could do this for your different characters or different places in your world. Usually, one bullet point leads to the next and once you have an idea of everything you've already established you'll naturally start adding more to it. 

Blurting

Talk to someone about your WIP, or pretend that you're talking to someone and write down everything that comes to mind. You can even use AI tools like ChatGPT and ask it to hold a conversation with you about your WIP. Tell it to ask you questions along the way, this will get the wheels turning and even help fill plot holes. 

Prompts and Challenges

Explore writing prompts or challenges to spark your creativity. Websites, books, or even random word generators can provide the nudge you need to generate fresh ideas. 

Refining Your Concept

Once you have a collection of ideas, it's time to refine and shape them into a cohesive concept.

Identify Themes

What themes or messages do you want to convey through your story? Is it a tale of redemption, the power of friendship, or the consequences of ambition? Pinpointing your core themes will guide your storytelling and also give you a clear image of the end goal. 

Find Your Angle

Consider what makes your idea unique. How can you approach a familiar concept from a fresh perspective? For example, if you're doing a classic murder mystery, what makes your book different from others? Take some time to look up titles similar to your WIP and find any repetitive themes/patterns. 

Maybe most murder mysteries end with the partner being the killer, or maybe the fantasy books written in the same mythology as your WIP's all involve a war. Knowing what is currently a popular trend in the market can give you a clear idea of where you can be different from comparable titles. This is especially important for genres like horror and romance. 

Develop a Premise

Your premise is the foundation of your story. It's the "what if?" question that drives your narrative. For instance, "What if an ordinary high school student discovers they have the ability to control time?" You need to have a solid premise before you even think about writing your story. 

Step 2: Character Development and Motivation

Characters are the beating heart of your story, and crafting them with depth and authenticity is key to creating a narrative that truly captivates. Your characters often leave more of a lasting impact on your readers than the plot itself. 

Think of it this way: a good plot will get you readers, but memorable characters will get you fans.  Some of the largest communities in the book space all run on the readers' fondness for certain characters rather than the story itself. Yes, your story and the way you tell it is very important, but nobody wants to listen to the story of a boring person. 

Bringing Characters to Life

Personal Histories

Delve into your characters' pasts. What experiences shaped them into who they are today? A traumatic childhood or a life-changing event can influence their motivations and behaviours. Maybe your antagonist has a soft spot for single parents because their mother was the only person who cared for them. Maybe the love interest seems like a sunshine character because they feel the need to always seem put-together and perfect.  

Physical Traits

This might sound obvious enough, after all a character's appearance is the first thing people think of when visualising, however, many authors fail to have a clear image of their character's physical traits which can lead to inconsistent or boring descriptions. Sure, your protagonist can have bushy hair and brown eyes, but what else? 

Think about their body type, height, fashion sense, the way they carry themselves, walk, and sound. Do they have a random mole at the back of their neck? Do they always smell like a certain perfume because their dead father gifted it to them? It's important for you to have a clear image of who you're writing.

Strengths and Flaws

Just like real people, characters have strengths and weaknesses. These traits affect their decisions and interactions. A courageous hero might also struggle with recklessness, adding complexity to their personality. It's easy to create 2D characters by using tropes or shallow descriptions 'an all-powerful villain' 'the chosen one who trained their whole life and is perfect', but 3D characters are what will actually catch your readers' attention. 

There's a reason why people often love the grey characters, the anti-heroes or anti-villains. Those who have complex personalities that make them seem human. This makes us empathise with the characters, and as a writer, it also helps you think of your characters as real people with flaws and problems. 

Motivations: The Why Behind the What

Goals and Desires

What do your characters want? Their goals drive the plot forward. A detective's desire to solve a mystery or a scientist's quest for a groundbreaking discovery sets the narrative in motion. Why is your protagonist doing what they are doing? 

You could simply give yourself a generic answer like 'they want to save the people' or 'they're a good person' but this can lead to confusion in the long run. If as the writer you yourself can't understand your character's goals it will get very hard to showcase them to your readers. Try to pick apart each character and genuinely consider why they are the way they are. 

Inner Conflicts

Characters often grapple with inner turmoil – the clash between their desires, values, and fears. This inner conflict adds layers of intrigue and reliability. Maybe your protagonist realises the antagonist's qualms with the government are actually valid and suffers from moral conflicts as they contemplate whether or not they are the 'good guy'. Inner conflict adds dimension to your characters which in turn makes it easier for your readers to empathise with them. 

Step 3: Outlining the Key Plot Points

Now that you have a clear idea of what you want to write and who you want to write it with, it's time to consider the how. You have a story, but how do you want to tell it? Break down the key plot points that shape your narrative, creating a roadmap that guides your characters through their trials and triumphs.

The Building Blocks of Plot

The Inciting Incident

The spark that ignites your story. It's the moment when your protagonist's world is disrupted, setting them on a path of change. For example, in "The Hunger Games," Katniss Everdeen's sister being chosen for the Games is the inciting incident that propels her into the arena. 

This can be a little harder to recognise in genres outside of SFF and horror. For a thriller novel, this moment could be the moment your protagonist uncovers a sketchy detail in their relative's death. In romance, it could be the moment your protagonist is introduced to the love interest.  

Turning Points

These are pivotal moments that shift the course of your narrative. They introduce new challenges, reveal secrets, or force characters to make crucial decisions. Think of them as the gears that keep your story machine turning. It's important to have some sort of turning point in your story to keep things interesting. 

Maybe the character your protagonist was suspecting throughout the first half of the book ends up having a solid alibi, or a seemingly innocent character suddenly seems sketchy. 

The Climax

The peak of tension and conflict. It's the moment your characters face their biggest challenge and must make their ultimate choice. In "The Lord of the Rings," the climactic battle at Mount Doom decides the fate of Middle-earth. In a murder mystery, this can be the moment the real killer is unveiled, or in a rom-com, it could be when the love interest moves to a new city to follow the protagonist. 

Falling Action and Resolution

As your story winds down, the falling action ties up loose ends and provides closure. Readers witness the aftermath of the climax, and the characters' arcs find resolution. This is the bit where you make sure you aren't leaving any plot holes behind. Remember that random character your protagonist suspected at the start of the book? What's their alibi, why did they suddenly get out of the picture? 

Structuring Plot Points

Introduction of Stakes

Introduce what your characters stand to gain or lose early on. This creates a sense of urgency that propels them forward. What if your protagonist fails to complete their missions? What if the detective never unveils the killer's identity? What if your protagonist doesn't win over the love interest? Show your readers the worst possible outcome early on so they know why they should be rooting for your protagonist. 

This doesn't necessarily have to be something big or scary. In Harry Potter, many of us wanted Harry to stay at Hogwarts because his life with the Dursleys was cruel and he deserved happiness. That was a small yet significant stake that made the readers empathetic and silently root for Harry. 

Foreshadowing and Setup

Plant seeds of future events throughout your story. Foreshadowing builds anticipation and adds depth, making later plot developments more satisfying. I have written a lot of blogs that either cover or briefly mention foreshadowing so I'm going to keep this point a little short. 

Foreshadowing helps your readers slowly piece everything together and have that 'I knew it!' or 'how did I not see this coming?' moment. It might also encourage them to turn back and reread your work to focus on the little hints you left throughout the book. Foreshadowing is especially important in murder mysteries. 

Step 4: Subplots and Secondary Storylines

Subplots and secondary storylines are the secret ingredients that transform a good story into an unforgettable masterpiece. They add layers of intrigue, provide character development opportunities, and keep readers eagerly turning pages. If you're confused about what is a subplot and how to create one you can visit my previous blog that focuses on this topic. 

The Role of Subplots

Enriching Character Arcs

Subplots allow secondary characters to shine. They can showcase different facets of your characters' personalities, revealing their strengths, weaknesses, growth, and relationships.

Theme Reinforcement

Subplots can explore and reinforce your story's themes from various angles. For instance, a romantic subplot can underscore the theme of love and sacrifice, in turn making your protagonist’s heroic death at the end of the novel seem more impactful. We all know Pepper’s reaction to Tony’s death in End Game made the moment more emotional. 

While creating subplots and considering which one might be relevant to your book you should think of how this subplot would impact your end goal and whether it would help emotionally connect with your readers. 

Parallel Journeys

Subplots can create parallel journeys that mirror or contrast with the main plot. This dynamic adds depth and resonance to your storytelling. Maybe the antagonist’s assistant has a similar backstory to your protagonist but while the protagonist was rescued by the government they were taken in by the antagonist. As the two geniuses face each other your protagonist can’t help but consider whether they would still be fighting for the ‘good’ side had their roles been switched.  

Balancing The Main Plot and Subplots

Interconnectedness

Subplots shouldn't feel disconnected from the main plot. Instead, they should interact and influence each other, creating a harmonious narrative flow. Your subplot could help bring a satisfactory end to a certain arc of your story, or it could sow the roots for the important climactic moment of your book. 

Pacing and Tension

Strategically introduce subplots to maintain pacing and tension. They can provide moments of relief or heightened drama, enhancing the overall reading experience.

Character Integration

Ensure that characters involved in subplots maintain relevance to the main plot. Their actions and decisions should contribute to the overarching story, even as they pursue their own paths. You should also think about whether or not your character is overshadowing the protagonist. In Harry Potter there were several characters such as Ginny, Luna and Neville with subplots and backstories of their own, however, they never overshadowed Harry’s tale. 

Step 5: Crafting Scenes and Sequences

Welcome to the realm where the magic truly comes to life – crafting scenes that resonate, captivate, and propel your story forward. Scenes are the building blocks of your narrative, each one a window into your characters' world and emotions. They help infuse your story with tension, emotion, and unforgettable moments. 

Again, this is a topic I’ve covered separately in another blog so I won’t go into too much detail here. 

Scene Structure and Elements

Objective and Conflict

Every scene should have a purpose – a clear objective that drives the characters. Introduce conflict that challenges their goals and motivations, creating tension that keeps readers engaged.

Emotion and Stakes

Characters' emotions are the heartbeats of scenes. Amplify emotions by highlighting what's at stake for the characters. Whether it's a heated argument or a tender moment, emotions draw readers in.

Sequences: Crafting a Flow

Cause and Effect

Scenes connect through cause and effect. Each scene's outcome sets the stage for the next, creating a seamless flow that propels the narrative. A character's choice in one scene can reverberate and shape subsequent events.

Rising Action

Craft sequences with escalating tension. The stakes should intensify, drawing characters deeper into challenges and dilemmas. This creates a sense of anticipation that keeps readers eagerly turning pages.

Step 6: Mapping the Journey: Creating a Visual Plot Outline

Visualising your plot, characters, and world can be very hard sometimes. Let's be honest, words can only do so much and if you don't have a clear idea of what you want to show your readers you can end up going down a path of 'telling' them everything. This can take away from the point of your story and end up boring your readers. If you find it hard to visualise where you're going with your book, here are some tips that can help. 

Visual Tools for Plot Planning

Timelines and Flowcharts

Create a timeline that outlines the sequence of major events, from inciting incidents to resolution. Flowcharts visually depict the interconnectedness of plot points, making it easy to track the evolution of your story. You can also cut out or add bits depending on how far along you are. This will also help you keep track of what scene/development should be introduced when and why. 

Index Cards or Post-Its

Write down key scenes, plot developments, and character arcs on individual index cards or sticky notes. Arrange and rearrange them on a board or wall to visualize the narrative's flow. You can also do this if you're confused about the climax of your novel by adding different ideas to the post-its and putting them alongside the rest of the book's plot to see what things would look like from a reader's perspective. 

Infusing Creativity

Playlists

Curate a playlist that captures the mood and emotions of your story. Music has the power to transport you to the heart of your narrative, helping you channel the right atmosphere while plotting. You can listen to this playlist every time you sit down to write WIP. With time, this will also help you overcome writer’s block since you can put on this playlist every time you struggle to get into the right writing mindset. 

Moodboards/Pinterest Boards

Create a visual feast by collecting images, aesthetics, and visuals that embody your story's essence. Platforms like Pinterest allow you to craft moodboards that serve as visual touchstones. I would recommend creating a separate pinboard for every character so you can get a clear idea of their vibe and appearance. You can even refer to these every time you're writing about or from the perspective of a new character. 

Step 7: Flexibility and Adaptability

As you embark on your writing journey, remember that stories have a life of their own. Embracing flexibility and adaptability is your compass through uncharted territories.

Allow characters to surprise you, let plots pivot, and themes emerge. Balancing structure with spontaneity ensures a dynamic narrative that resonates deeply. Listen to your characters, explore ethical complexities, and evolve alongside your story.

By staying open to the unexpected, you infuse your writing with authenticity and richness. Your plot outline is a guide, but your characters and themes have the power to shape the course. Embrace the unpredictable, and watch your story flourish beyond your imagination.

I hope this blog on A Step-by-Step Guide to Crafting a Compelling Storyline will help you in your writing journey. Be sure to comment any tips of your own to help your fellow authors prosper, and follow my blog for new blog updates every Monday and Thursday.  

Looking For More Writing Tips And Tricks? 

Are you an author looking for writing tips and tricks to better your manuscript? Or do you want to learn about how to get a literary agent, get published and properly market your book? Consider checking out the rest of Haya’s book blog where I post writing and publishing tips for authors every Monday and Thursday! And don’t forget to head over to my TikTok and Instagram profiles @hayatheauthor to learn more about my WIP and writing journey! 

[things-about-cars-in-posts]

what do you like about cars?

I think you knew, upon asking this, that I could only ever have answered with either an ironic one-liner or a dozen-part novel. And unfortunately, this is already the second line, so novel it is. So then, without any further ado than the literal half year that’s gone by since this was asked, let's go.

1. Engineering matters

At the end of last year (aka when I started writing this, yikes) my dear old iPhone 6S moved on to a new home because it simply wasn't keeping up with me anymore. (And again, I was using an iPhone 6S in 2023. If I say a phone is too slow, it's too slow.) I had plenty of criteria for the replacement: a smallish screen not overboard on resolution, ideally a physical media control button and/or vibration toggle, repairability, a FUCKING AUX JACK... Something like the Sony Xperia 10, whose only real issue is marketing so trash you've only just now learned Sony never stopped making phones.

And yet...

This fancy wallpapers-sporting foldable is a Motorola RAZR 5G, a phone whose too-big screen already broke (though at the edge due to adhesive issues) and those who dared try warn repairing it will be as hard as phone repairs get. Why the fuck did I buy this? Well, because it has something more important than the aux jack, proper sizing, and good cameras: it made me go “That’s so cool!”, and when’s the last time a phone made you say that? It's the cusp of a new technology, and whether it becomes the future of phones, a future of phones, or just a weird footnote, it is an island of interesting in a sea of boring. And sadly, even this island is rapidly sinking. The drive for new form factors has already boiled down to the same two phones and their evolution is sinking into the usual millimetric proportion tweaking, camera rearranging, touchscreen expanding, case material switching, fingerprint sensor moving, and spec improvements not even manufacturers can come up with use cases for. I mean, seriously, how does the iPhone 15 differ from a software-updated iPhone X (which is apparently not pronounced "x", so I guess the iPhone Twitter)? Nothing is new. Nothing is tackled differently. The user experience does not differ. And why should it, when iPhone users will get a new one out of habit anyway and many are so tech illiterate moving a button could hospitalize them? Five generation newer and 150% faster are numbers you basically have to trust, because they don't make a difference that matters.

But in cars? 150% faster will matter alright. Even just looking at it. Cars are a visceral experience to even witness, let alone ride in or drive, and the frantic engineering pursuits for performance and overall capability actually have impactful real world implications beyond "some pockets will bulge 1mm less". And their engineering involves so many fields that there’s always a breakthrough going on somewhere - which leads to another reason their engineering is so interesting: there’s simply so much of it that anyone interested in engineering will find something for them, no matter their level or sector of expertise! Interested in mechanics? Well, obviously you’ll have a field day! Aerodynamics? Don't even get me started! Electronics? You're getting more goods by the year! It spread from engine management to safety assists to infotainment to ergonomic adjustments to even suspension and aerodynamics! Sound design? Even just working on the way engines sound is a profession of its own, let alone making these barrels of metal and glass propelling themselves at triple digit speeds through hundreds of explosions a second things you can comfortably have a conversation in - and that's not even mentioning horns and chimes! Hi-Fi? We’ve spent most of a century trying to get concert hall sound from a tiny tin can where everyone sits off-center and everything bumps and shakes around and you have maybe room for two components* a third the normal size and speakers can only be in a handful of places you wouldn’t want them which may well be the next room over**!

And this is just engineering.

*Like everything in the car world, there are exceptions to that

**For those unfamiliar, subwoofers, the speakers dedicated to, indeed, sub-bass, due to their frequent humongousness are often installed in the trunk.

[nurjahan774]

Importance of digital marketing:

Reach your target audience where they spend their time. The average person spends over 6 hours a day on the internet, so it's important to be present where your potential customers are. Digital marketing allows you to reach your target audience on a variety of platforms, including search engines, social media, email,and websites.

Target your ideal audience. With digital marketing, you can target your ideal audience with laser precision. This is because digital marketing platforms allow you to collect data about your audience, such as their demographics, interests, and online behavior. Once you have this data, you can create targeted marketing campaigns that are more likely to resonate with your ideal audience.

Measure your results and optimize your campaigns. Digital marketing is highly measurable. This means that you can track the performance of your campaigns and see what's working and what's not. This data allows you to make adjustments to your campaigns in real time to improve your results.

Cost-effectiveness. Digital marketing is one of the most cost-effective ways to market your business. There are a variety of free and low-cost digital marketing tools and platforms available. Additionally, you can scale your digital marketing campaigns up or down as needed, depending on your budget.

Compete with larger corporations. Digital marketing levels the playing field for businesses of all sizes. With digital marketing, you can compete with larger corporations for the same keywords and target audience. This is because digital marketing platforms rank your website or content based on relevancy, not budget.

In addition to these five importance, digital marketing can also help you to:

Build brand awareness

Generate leads and sales

Improve customer relationships

Increase website traffic

Boost SEO rankings

Establish yourself as a thought leader in your industry

Overall, digital marketing is an essential tool for businesses of all sizes. It allows you to reach your target audience, measure your results, and optimize your campaigns to achieve your business goals.

[mariacallous]

Elon Musk is a ‘promoter of evil,’ EU rule-of-law chief says

BRUSSELS — Elon Musk, unlike other tech bosses, "is not able to recognize good and evil,” a European Union top official said Wednesday.

The multibillionaire tech mogul and boss of X, Tesla and SpaceX is amplifying hatred, outgoing European Commission Vice President Věra Jourová told POLITICO in an interview, calling him a “promoter of evil.”

Musk has been on a collision course with European officials, fighting regulators and governments on multiple fronts. The tech mogul bought Twitter in April 2022, rebranding it as X shortly after, and he has attracted criticism for his management of the platform, with European politicians and civil society saying he has allowed hate speech to fester on the site.

“We started to relativize evil, and he's helping it proactively. He's the promoter of evil,” Jourová said.

The Czech politician, who was the EU’s justice chief from 2014-2019 and has been in charge of “values and transparency” since 2019, has had regular contact with many of the world’s largest technology companies over the last decade on issues like privacy, disinformation and content moderation. 

Big tech companies have “monstrous power in their hands,” Jourová said. “I'm really scared by digital platforms in bad hands."

X is “the main hub for spreading antisemitism now,” Jourová said, adding that she warned ministers from EU capitals on Tuesday to be vigilant to the possibility of online antisemitism spilling over into the real world. 

“Now we are in the situation where the member states’ law enforcement powers have to protect the people who are under threat, under physical threat,” she said. “This is what I mean ... This new chapter, new intensity of antisemitism, where we don't see sufficient action from the side of the platforms.”

Jourová has never met Musk in person, but said that “even without this personal meeting, I would say that out of all the bosses I met, he is the only one who is not able to recognize good and evil.” 

The EU’s former internal market chief Thierry Breton did meet Musk in California in 2022, and since clashed with him publicly over Musk’s approach to online content moderation. 

X did not respond to a request for comment.

Regulation vs. innovation

Jourová also dismissed the increasingly popular narrative that Brussels' overregulation has stifled tech innovation.

The EU passed a raft of digital legislation over the last five years, leading some of the world’s largest technology companies to argue that they cannot launch AI tools and other innovative products in the bloc because they don’t know how the new laws work together or how they will be enforced. 

But innovation for innovation’s sake is not necessarily desirable, Jourová said: “We have to be sure that the innovations are developed to do good to people.”

She said she wondered why innovation was typically "described as something absolutely good, [and] regulations as something which is bad … It's not black and white."

Big tech companies’ vast profits should not be at the expense of Europeans, Jourová said — even if that means product-launch delays. “Nobody says that Google and others cannot introduce new technologies in Europe. Maybe, one, two months, half a year later than somewhere else, but we want to be sure,” she said. 

Jourová led work on the General Data Protection Regulation (GDPR), a landmark privacy regime that went into force in 2018 and remains one of the EU’s most famous — and infamous — laws. 

Though the EU recently passed the Artificial Intelligence Act, the Digital Services Act and the Digital Markets Act, the GDPR often remains the main target of tech companies' ire, particularly because of how it is interpreted. The question of whether the law will need to be changed in the next five years is a key issue for incoming Commission tech chief Henna Virkkunen, Jourová said. 

“I think in [terms of] GDPR, we will have to look again at how to better enforce under the principle of one continent, one law,” she said. 

Jourová, who is leaving Brussels after 10 years at the Berlaymont, joked that she was returning to Prague as a “dissident,” given she left her own ANO party, which has turned more illiberal under former Czech Prime Minister Andrej Babiš. 

The return of the Euroskeptic Babiš, who is currently leading the polls ahead of next year's Czech election, would strengthen the illiberal forces in the EU, given Babiš’ ties to Hungarian Prime Minister Viktor Orbán. 

Jourová dismissed rumors that she would start her own political movement to take on her former boss. Instead, she will return to her alma mater, Charles University in Prague, in a management and teaching role.