#voice of the customer

[stephaniedola]

tumblr staff practicing their next badly received press release in the mirror

[abhibaj]

Go-To-Market Strategies with Damian Trzebunia from Certinia

In a landscape where customer expectations are evolving rapidly, designing effective go-to-market (GTM) strategies is both an art and a science. Damian Trzebunia, an expert from Certinia, shares his insights on what it takes to develop GTM programs that make a difference. From the importance of product marketing to leveraging the voice of the customer, Trzebunia’s approach offers a fresh perspective on how to launch and sustain impactful GTM initiatives. This article dives into key strategies for businesses aiming to capture market share, increase customer satisfaction, and drive growth.

What Makes a Go-To-Market Program Truly Impactful?

An impactful go-to-market program combines strategic planning with a deep understanding of the customer. According to Trzebunia, a successful GTM program requires more than just promoting a product—it’s about creating value for the customer at every stage of their journey. By focusing on customer-centric goals, companies can design programs that resonate more effectively and meet customer needs in real-time.

Get full insights@ https://itechseries.com/interviews/impactful-go-to-market-strategy-with-damian-trzebunia/

A critical element in this approach is product marketing, which translates customer needs into solutions that the product can deliver. For instance, instead of merely focusing on product features, product marketing can highlight how those features solve customer problems. This not only helps in creating a compelling narrative but also makes it easier for customers to connect with the product on a personal level.

How Does the Voice of the Customer Shape GTM Programs?

Incorporating the voice of the customer (VoC) is essential for understanding what customers genuinely want and how to best position a product. Trzebunia emphasizes that VoC is the foundation of a customer-centric GTM strategy, as it allows businesses to make informed decisions based on direct feedback.

To integrate the voice of the customer into GTM programs, companies can use surveys, customer interviews, and online reviews to gather data on customer pain points, expectations, and preferences. This information can then be used to tailor messaging, product positioning, and even feature development. When customers feel heard and see their feedback reflected in a company’s offerings, they’re more likely to engage and become loyal advocates.

Trzebunia also highlights that by focusing on VoC, companies can stay agile and adapt to changing market conditions. As customer needs evolve, regular VoC insights ensure that GTM programs remain relevant and effective, keeping products aligned with the demands of the market.

What Role Does Product Marketing Play in a Go-To-Market Strategy?

In a successful GTM program, product marketing plays a central role in bridging the gap between a product and its intended audience. Product marketers are responsible for creating messaging that speaks directly to customer needs and highlights how the product can address those needs. This involves crafting a story that resonates with customers, setting the stage for brand loyalty and higher conversion rates.

Product marketing also plays a key role in customer education. According to Trzebunia, educating customers on the benefits and uses of a product is crucial to improving customer satisfaction and retention. By providing resources, guides, and content that highlight the product’s value, companies can reduce friction during the onboarding phase and encourage customers to make the most of the product.

Explore the latest marketing and tech insights@ https://itechseries.com/gtm-library/

How Can GTM Programs Be Measured for Success?

Success measurement is vital to refining and improving GTM programs over time. According to Trzebunia, businesses should track a combination of quantitative and qualitative metrics to gain a complete view of program performance. Key metrics may include customer acquisition costs (CAC), conversion rates, and customer lifetime value (CLV), which together paint a picture of how well the GTM program drives growth and satisfies customer needs.

To measure customer satisfaction specifically, companies can use Net Promoter Scores (NPS) and customer satisfaction surveys. High scores in these areas indicate that the GTM program resonates with customers, providing value and meeting their expectations. Additionally, gathering feedback directly from customers enables businesses to make data-driven adjustments to the GTM strategy, addressing gaps and enhancing overall effectiveness.

As Trzebunia points out, the process of measurement doesn’t end with data collection. It’s also important to conduct regular GTM reviews, allowing for continuous improvement. By identifying trends in customer feedback and KPIs, businesses can refine their GTM programs to keep pace with the evolving needs of the market.

What Are the Future Trends in Go-To-Market Programs?

Looking to the future, Trzebunia believes GTM programs will become increasingly personalized and data-driven. As technology advances, businesses will have access to more granular data about customer preferences and behaviors, enabling them to deliver tailored messaging and offers. This personalization fosters stronger customer relationships, making it more likely for customers to engage with the product over the long term.

Additionally, Trzebunia foresees a greater emphasis on digital channels, as customers expect seamless online experiences. By focusing on digital, companies can reach a broader audience, track customer interactions, and adapt their strategies in real-time.

AI and automation are also expected to play an expanded role, enabling faster response times and smarter segmentation. For example, AI can help predict which customers are most likely to convert, allowing GTM teams to allocate resources more effectively and achieve better results.

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Conclusion

As Damian Trzebunia from Certinia explains, a successful go-to-market program is grounded in a strong understanding of customer needs and the ability to respond to those needs through well-coordinated, cross-functional efforts. By putting the voice of the customer at the forefront, aligning teams around shared goals, and using product marketing to craft compelling narratives, businesses can create GTM strategies that drive growth and customer satisfaction.

[carmenloft32]

What is Consumer Insights

Familiarize yourself with what is consumer insights and how they can direct business strategies, promotion activities, and developing products. Learn various ways of collecting and analyzing customer information that can reveal underlying desires, conducts, or motives of consumers. This may be very helpful in making decisions and creating better businesses.

[markcollinsss841]

Brand Sentiment Analysis

Understand your brand sentiment analysis and its importance in monitoring public opinion regarding your brand’s reputation. This analytical practice helps you conclude thousands of customer reviews and feedback from various websites and online platforms with higher accuracy. Businesses can use concluded data to serve an improved and satisfying experience.

[chloesimaginationthings]

Why did Charlie Emily say all that in fnaf UCN

[virgil-anon]

Tom working at borgin and burkes will never not be funny to me like tjskdkskdksk I've worked customer service jobs since I was 18 and they made me, an otherwise (somewhat) fully functional adult, want to commit acts that violate the geneva convention can you IMAGINE what tom was coming up with for customers he hated? He's already split his soul at that point potentially twice like... there's definitely some bodies buried in the back is all I'm saying

[driventosucceed-llc]

Driven to Succeed, LLC

Driven to Succeed is an award-winning global market research and consulting firm that compliments data (the “what”) with empathetic research and conversations (the “why”). We help brands uncover insights to innovate and grow sales, profit & share, from mid-market companies to Fortune 500 brands.

Imaginologie, the market research division, specializes in qualitative and quantitative research, analysis, and evaluation, voice of the customer surveys, brainstorming ideation for new products and services, and brand marketing strategy. We Translate Insights into So What and Now What™ to help brands innovate and increase sales, profit, and market share.

Kristin Harper & The Expert Collective, the learning and development division, provides access to a variety of diverse business owners and experts in leadership, employee wellness and engagement, Human Resources, and Diversity, Equity, Inclusion & Belonging under one diverse supplier MSA. Services include keynotes, training, executive advisory and consultancy, and voice of the employee surveys. We work from both the head and heart to help brands grow, and people thrive.

Driven to Succeed is a minority woman owned and operated WBENC-certified WBE and NMSDC-certified MBE. We hold an NMSDC CyberReady MBE designation, are committed to ESG and aligned to SASB and UN Sustainable Development Goals.

Driven to Succeed offers four core services:

EthnoGraphics™ Insights: Uncover meaningful and empathetic market research with consumers

Better Ideaz™ Brainstorming: Leading high-impact ideation through a quantum leap in innovative thinking

The Collaboratory Concept Lab: Turning product and service ideas into test-ready concepts

Speaking, Training & Consulting: Aligning business strategy, organizational values, and human capital to accelerate performance

To learn more, DM us or visit www.DriventoSucceedLLC.com

[psiirockin]

COME & BURN WITH ME! 🎃🐈‍⬛

[beggars-opera]

I don't think people appreciate how much kindness is an effort. It's easy to be selfish. Walking the tightrope of treating everyone with respect while not suffering fools or bigots is difficult. That doesn't mean it's not worthwhile, because it makes everyone's life better. Kind people aren't childlike and innocent and dumb, we are consciously making decisions every day to put goodness into the universe, trying to make our crapsack existence a tiny bit more bearable. Don't mistake my gentle smile for weakness. It takes more strength than you could possibly know not to punch your teeth out.

[kaidanworkshop]

Workshop Update: Kaidan Revoiced - Community Expansion 1.0 Launch!

After two years of development, the Kaidan Workshop Staff is proud to present Kaidan Revoiced - Community Expansion (KRCE)!

First and foremost, none of this would be possible without livtempleton graciously giving us permission for our project! Throughout the years, the assets she's allowed the Skyrim modding community to build upon has kept Kaidan alive in thousands of modlists, providing the opportunity for even more players to enjoy her original creations; we're very honored to be added to the list of modders whose creations are inspired by her work. When we started the Workshop, we had no idea if anyone would even notice our project; a new voice actor, a new iteration of an already established character, and no product to show for it in advance. The only thing we could offer the general public at the time was the promise of transparency and community cooperation throughout the process. So we created a budget for revoicing Kaidan, a plan for community involvement, and hit the ground running. We added new staff, taught ourselves new skills as the scope of the project evolved, and leaned on the advice, ideas, and encouragement from our community. Alongside the (mostly) monthly updates on our Tumblr and taking suggestions from our 'I Had An Idea!' Discord channel, our methods for ensuring transparency during development evolved; our Community Team began hosting public meetings via our Discord to discuss our current workflow, answer questions, and conduct live script readings of our original scripts, to ensure that our Writing Team was matching the original tone set by livtempleton. We also streamed our beta footage on Twitch, trying our best to stress test the new framework built by our Creation Kit Team while also taking more suggestions from our audience for future content. Finally, we were incredibly pleased to be able to host an Open Beta for KRCE this past October & November for our Discord community, as a special thank you for their support. We were able to get some excellent feedback on some of our new follower features, as well as hunt down any missed audio or errors our internal testing missed. All in all, it took many, many people to bring this mod to life, and our Staff is incredibly humbled and grateful for the support of everyone involved. While this 1.0 version will be available indefinitely for those who prefer it, the Workshop Staff is very excited to begin creating more original content moving forward into 2025! One of our original scripts for the Daedric quest "Pieces of the Past" is in the 1.0, so you can check it out to get a sense of the tone our writers are going for! You can read about what content is present in our mod, as well as find the answers to commonly asked questions in the KRCE Mod FAQ. Keep up with the project via our updates on Tumblr, or join our Discord server!

The Kaidan Workshop is a community-led, non-profit project that aims to build upon the original LivTempleton Kaidan 2 mod. Our project is strictly non-profit; all funds raised are to commission Mr. Warren for his services. You can read more about what the Kaidan Workshop is here.

[nazumichi]

yay!!

[hearthpoetry]

hello, crisis hotline. how're you doing today?

hi, i'm feeling stressed.

i'm sorry to hear that.

what's worrying you?

too much.

it's just my kids.

they haven't talked to me much in years.

just enough to keep things civil.

i just can't think of what i did wrong.

sounds like you care about your family a lot.

i do.

it's just.

everyone is too sensitive these days.

that's what i think.

is there anything else bothering you today?

yeah, have you seen what's been going on on the news?

yes, unfortunately.

i mean. could you imaging your daughter having to share a locker room with a man?

it's ridiculous!

these transgenders have no right trying to convince us that they're girls or-

i'm sorry to cut you off.

(the feeling in my chest right now.)

(it's telling me there's danger.)

(it's telling me i need to leave any way i can.)

(this isn't what i'm supposed to do.)

(this isn't what I'm supposed to do.)

  (this isn't what i'm supposed to do.)

   (i'm here to help.)

    (no matter what.)

(i need to protect myself.)

(but i'm a service for him.)

(remember what they say.)

i'm sorry to interrupt, sir.

(you have to be vulnerable always.)

i need to inform you that you're speaking to a trans woman who is very uncomfortable with this discussion.

(show him kindness.)

if you'd like to discuss something else that's bothering you sir, i'd be more than happy to talk about it.

(this isnt what i'm supposed to do.)

(this isn't what i'm supposed to do.)

(this isn't what i'm supposed to do.)

   (i have a right to be angry.)

   (i have a right to be hostile.)

otherwise, i'm going to have to end this call.

(breathe)

(god, breathe, please!)

(my chest feels like i'm going to explode.)

(this hurts.)

(i might die if i don't run away.)

(i might throw up if i have to keep talking to him.)

(it's not just a difference in political opinion to think i'm some sort of sex offender.)

(it's an act of war.)

well, i-

click

(this isn't what i'm supposed to do.)

(this isn't what i'm supposed to do.)

  (this isn't what i'm supposed to do.)

    (breathe.)

     (breathe.)

customer service voice training

hearth, 11/4/2024

[sw4nfire]

so I made the mistake of listening to the character songs sung by the voice actors and it sparked a buggy centric mad max style musician/music au and I cant get it out of my head here is a google doc with all the details and my reasonings

I tried not to change much about one piece's wacky world since I love it so much

[m0e-ru]

im sure robbie daymond understands

[demiboydemon]

I dedicate this meme to my best friend Liv, who is a barista and hates every second of it ❤️

[mommybard]

Friendly reminder that the cold chilly weather is actually mother nature telling you that its time to get all warm and cozy. Ways to achieve this include bundling up in blankets, relaxing by a warm fire, or by having a domme bigger and stronger than you throw you onto the mattress and fill your holes over and over again with every ounce of cum in her balls, warming you from the inside out before she holds you up against her body in the post breeding cuddles to let you use her as a heater.