#video ad campaign

[apcseo]

How the Kerovit Ad Agency Elevated the Brand to New Heights

In today’s competitive market, standing out requires more than just great products—it requires a strong, strategic approach to marketing. Kerovit, the premium bathware and sanitaryware brand from Kajaria, found its true potential through the expertise of its Kerovit Ad Agency. With a history of innovation and high-quality products, Kerovit was already a respected name in the market. However, the brand needed a more cohesive, impactful marketing strategy to truly shine in India’s crowded bathware space.

Here’s how APPPL Combine, which is Kerovit’s Ad Agency, helped elevate the brand to new heights and solidified its position in the premium segment.

Kerovit’s Journey with Its Ad Agency

When Kerovit approached APPPL Combine, the primary challenge was to enhance the brand’s visibility in a market dominated by big names. Despite offering top-notch products, Kerovit wasn’t standing out as strongly as it deserved. There were gaps in its messaging, inconsistent marketing, and scattered online presence. The goal was clear: create a unified, compelling brand strategy that would resonate with consumers and drive significant growth.

By partnering with APPPL Combine, Kerovit’s advertising agency, the brand’s digital footprint expanded, and its connection with consumers deepened. The ad agency’s approach was focused on understanding the core of the Kerovit brand and amplifying its strengths.

Crafting a Unique Brand Identity

One of the first steps APPPL Combine took was to create a clear and unique brand positioning for Kerovit. The agency understood that to win over consumers in the premium bathware segment, Kerovit had to stand out not just for its product features, but for its ability to offer premium quality at affordable prices. The result was a well-defined brand identity that resonated with price-conscious yet quality-seeking consumers.

The Power of Emotional Campaigns

APPPL Combine, Kerovit’s ad agency, realized that to truly connect with the audience, Kerovit needed more than just product-focused messaging. It needed campaigns that sparked an emotional response. The result was two major campaigns—each designed to touch the hearts of Indian consumers.

Best Buy Sale: This campaign highlighted the Kerovit value proposition, emphasizing affordability, quality, and design. Through high-impact ad films and digital display ads, the agency successfully reinforced the brand’s premium yet affordable image.

Gift a Bathroom: The breakthrough campaign that really took off was the Gift a Bathroom initiative. This series of emotional ad films emphasized the thoughtfulness of gifting a bathroom—a concept that resonated deeply with consumers. With films in multiple regional languages like Hindi, Tamil, Telugu, Marathi, and others, the campaign struck an emotional chord, driving conversations and engagement.

Results that Speak Volumes

The results of these campaigns were extraordinary. Under the guidance of APPPL Combine, Kerovit’s digital campaigns achieved a view rate of over 50%, far surpassing the industry standard of 20%. The campaigns garnered over 200 million views and achieved 10+ million engagements, demonstrating the agency’s ability to create content that resonated with a broad audience.

Moreover, these campaigns were run at a fraction of the typical budget—delivering results at less than 20% of the benchmark budget—setting a new standard for cost-effective digital marketing campaigns.

Setting Industry Standards with Smart Digital Strategies

What sets APPPL Combine apart as Kerovit’s advertising agency is its ability to consistently deliver impressive ROI while also enhancing engagement metrics. The digital-first campaigns helped Kerovit boost foot traffic, improve brand recall, and generate significant sales growth, both online and offline. The campaign’s multi-content approach, combined with targeted digital marketing, kept the audience engaged and ensured that Kerovit remained top-of-mind for its consumers.

The Future of Kerovit: Continuing the Growth Journey

The strategic guidance of APPPL Combine, Kerovit’s ad agency, has set Kerovit on a growth trajectory that’s likely to continue. With a clear brand identity, innovative campaigns, and ongoing digital engagement, Kerovit has successfully carved out a place for itself in India’s premium bathware market.

By tapping into emotional storytelling and creating content that speaks directly to consumers’ values and lifestyles, Kerovit is now not just a product, but a brand people trust and connect with. The partnership with APPPL Combine has proven to be an essential ingredient in the brand’s journey toward becoming a market leader.

Partner with a Leading Ad Agency for Your Brand’s Success

Looking for an ad agency that can transform your brand? The success of Kerovit under the guidance of APPPL Combine proves that the right marketing strategy can make all the difference. Whether you need to refine your brand’s message, increase visibility, or connect emotionally with consumers, working with an experienced Kerovit advertising agency can help you unlock your brand’s full potential. Don’t settle for anything less—partner with APPPL Combine, the agency behind Kerovit’s success, to drive your brand’s growth and success today.

This post was originally published on: LinkedIn

[dangerousdan-dan]

Links where you can donate to various Palestinian causes and families!!

🇵🇸🇵🇸🇵🇸🇵🇸🇵🇸🇵🇸🇵🇸🇵🇸🇵🇸🇵🇸🇵🇸🇵🇸🇵🇸🇵🇸🇵🇸🇵🇸🇵🇸🇵🇸🇵🇸🇵🇸🇵🇸🇵🇸🇵🇸🇵🇸🇵🇸🇵🇸🇵🇸🇵🇸🇵🇸🇵🇸

Care For Gaza

UNRWA

Doctors Without Borders

We Feed Gaza

Life For Gaza

Palestine Children's Relief Fund

Gaza Esims

Vegetables, food and water for Palestinian families

Feminine hygiene kits for Gaza

Help Sameer this campaign only has collected €4,599 out of the €50,000 goal

Help Dr. Farhat's family this campaign has collected €10,800 out of the €29,500 goal

Help Motaz Mohamed and his family this campaign has collected €2,655 out of the €50,000 goal

Help Mohammed's family this campaign has collected €6,691 out of the €38,000 goal

Help Maha's family this campaign has only raised €586 out of the €50,000 goal

Help Heba's family this campaign has raised €2,020 out of the €50,000 goal

Help Malk Helles' family this campaign has only raised €245 out of the €40,000 goal

Help Ola's family this campaign has raised €12,218 out of the €35,000 goal

[skarsjoy]

new Mackage video with Alexander Skarsgård for Fall Winter 2024

shared in the Mackage IG stories, 9.25.2024

[contemplatingoutlander]

Cause | Biden-Harris 2024

This is a new Biden-Harris campaign ad, which is focused on the fight to save our democratic republic. Below is the transcript:

JOE BIDEN: I've made the preservation of American democracy the central issue of my presidency. I believe in free and fair elections and the right to vote fairly and have your vote counted. Now something dangerous happened in America. There's an extremist movement that does not share the basic beliefs in our democracy. All of us are being asked right now: What will we do to maintain our democracy? History's watching. The world is watching. Most important, our children and grandchildren will hold us responsible. The Vice president and I have supported voting rights since day one of this Administration, and I ask every American to join me in this cause. America is still a place of possibilities where the power resides with “We the People.” That's our soul. We are the United States of America. There is nothing beyond our capacity when we act together. I'm Joe Biden and I approve this message.

[spitblaze]

maybe I'm the weird one for thinking 'it's a nut you can play outside' whenever someone brings up the psp actually

[arcadebroke]

[mimiri22-6]

*taps microphone* : Dear fellow slimers, I have made a very important playlist for our leader. Enjoy and please direct me to any missing videos that fit this criteria;

Reworded covers

Original sludge songs

Do not recommend

Covers with the original lyrics unslimed

Have a good time oozing and praise be 🙏

[prettyfuul]

Tina Kunakey for Free people spring 2024

[p-h03n1-x]

Xiao Zhan Weibo update 9.2.2024 (part 2 of 4)

"Between the journey, gain insight into the style of Italian living, switch between distant and near, capture the essence of craftsmanship, and follow TODS’ lens to explore the #TODS2024AutumnWinter# collection."

[cow-and-chicken]

This coming election, please make sure to vote I.M. Weasel for President! He is an Upright Citizen, an Upright Walker!

[gorgeoussimplehousecat]

ned nickerson for mayor tbh

[apcseo]

Best Video Ad Campaign Agencies in India: Experts Crafting Impactful Stories

In the fast-evolving world of marketing, video advertisements have emerged as one of the most effective ways to engage consumers, communicate brand messages, and drive business growth. With the increasing consumption of video content across various platforms like YouTube, Instagram, and TikTok, the demand for compelling video ad campaigns has skyrocketed. In India, several agencies are leading the charge, creating impactful stories that resonate with audiences and elevate brands. This article highlights some of the best video ad campaign agencies in India that have proven their expertise in crafting narratives that captivate and convert.

1. The Glitch

Location: Mumbai

One of the most well-known digital agencies in India, The Glitch has been instrumental in creating some of the most innovative and memorable video ad campaigns. The agency's approach focuses on merging creativity with technology to tell engaging stories across digital and social media platforms. From brand storytelling to high-end production, The Glitch has worked with global brands like Netflix, Starbucks, and Zomato, producing content that not only grabs attention but also builds long-lasting relationships with audiences.

Notable Campaigns:

Netflix: "The Crown" Season 3 Launch

Zomato: "Woot Woot" Campaign

2. Talented

Location: Delhi & Mumbai

Talented is known for its versatility and a deep understanding of audience psychology. This agency creates videos that are not just visually stunning but are also strategically crafted to engage and convert. With a focus on digital and influencer-driven content, Talented has helped brands like Pepsi, Reliance Jio, and ITC push the boundaries of traditional advertising through interactive and shareable video content.

Notable Campaigns:

Pepsi: "Live For Now"

Reliance Jio: "India ka Tyohaar"

3. Leo Burnett India

Location: Mumbai

As a global creative agency with a strong presence in India, Leo Burnett is synonymous with iconic advertising. Their video ad campaigns focus on creating deep emotional connections with the audience, blending creativity with consumer insights. With a history of working with renowned brands such as McDonald's, Amazon, and Tata Motors, Leo Burnett India’s video campaigns have become benchmarks in the industry.

Notable Campaigns:

Tata Motors: "The Bold New SUV"

Amazon India: "The Great Indian Shopping Festival"

4. Famous Innovations

Location: Mumbai

Famous Innovations is another key player in the Indian advertising industry, known for its unique approach to storytelling. This agency specializes in creating innovative video content that challenges conventional advertising formats. Famous Innovations creates ad campaigns that are visually appealing, entertaining, and thought-provoking, making it an ideal choice for brands looking to stand out in the crowded Indian market.

Notable Campaigns:

Bajaj Allianz: "Bajali Ke Saath Ho Jaaye"

Kissan: "Kissan Purani Dosti Nayi Dosti"

5. Dentsu Webchutney

Location: Delhi & Mumbai

Dentsu Webchutney is one of India’s leading digital marketing agencies that specialize in crafting viral video ad campaigns. With an emphasis on creativity and digital-first strategies, the agency creates videos that resonate deeply with the online audience. Dentsu Webchutney’s ability to tap into pop culture and contemporary trends has made them the go-to agency for brands looking to make a bold impact in the digital space.

Notable Campaigns:

Swiggy: "Swiggy Voice"

Coca-Cola: "Share a Coke"

6. Apppl Combine

Location: Delhi

Apppl Combine is known for creating engaging and innovative campaigns that resonate with diverse audiences. They have worked with a range of brands to develop impactful video ad campaigns that not only highlight the key product features but also strike an emotional chord with consumers. One of their notable achievements was the launch of the “Best Buy Sale” campaign for Kerovit. This exclusive brand property featured four high-impact ad films and extensive digital display ads, which effectively highlighted Kerovit’s unique selling propositions. The success of this campaign helped to drive consumer interest, reinforcing Kerovit’s value proposition during seasonal promotions.

Encouraged by the success of the first phase, Apppl Combine introduced the "Gift a Bathroom" campaign in its second phase. This innovative campaign became a breakthrough property, emotionally resonating with audiences by emphasizing the concept of gifting a bathroom. The agency produced seven ad films in multiple regional languages including Hindi, Malayalam, Tamil, Telugu, Bangla, Gujarati, and Marathi. This campaign not only captured attention but also strengthened Kerovit’s position as a brand that understands the personal needs of its consumers.

Notable Campaigns:

Kerovit: “Best Buy Sale” Campaign

Kerovit: “Gift a Bathroom” Campaign

7. BBDO India

Location: Mumbai

BBDO is renowned for its ability to craft emotionally resonant stories that tug at the heartstrings of viewers. The agency's powerful video campaigns often highlight the emotional aspects of brands, delivering messages that leave a lasting impact on the audience. From multinational corporations to local brands, BBDO’s campaigns reflect high-quality production values and an innate understanding of consumer behavior.

Notable Campaigns:

PepsiCo: "Welcome to the World of Real Magic"

Airtel: "Har Ek Friend Zaroori Hota Hai"

8. Ogilvy India

Location: Mumbai & Bengaluru

Ogilvy India is a creative powerhouse with a strong legacy of creating iconic campaigns. Their video advertising approach blends storytelling, humor, and social relevance to ensure that the message is both entertaining and impactful. Ogilvy’s commitment to innovative video content is seen in their work with brands like Dove, Ford, and KFC, where they craft stories that are relatable and memorable.

Notable Campaigns:

Dove: "Real Beauty"

KFC: "Finger Lickin' Good"

9. Schbang

Location: Mumbai

Schbang is a creative agency known for its fresh and cutting-edge approach to digital marketing. Their video ad campaigns are often centered around the idea of “changing the game,” bringing new ideas and formats to the forefront. Schbang’s strength lies in its ability to produce content that appeals to the younger demographic while staying true to brand values.

Notable Campaigns:

Wink: "Smartphone with a Heart"

SodaBottleOpenerWala: "Good Old Parsi Humor"

10. Mindshare India

Location: Mumbai

Mindshare is a global media agency with a strong presence in India, known for delivering impactful video advertising that drives both brand visibility and sales. Their focus on data-driven insights helps brands create video content that speaks directly to their target audience, optimizing content for various platforms and ensuring maximum reach.

Notable Campaigns:

Unilever: "Ariel Share the Load"

Sony Entertainment Television: "The Voice India"

11. Enormous Brands

Location: Mumbai

Enormous Brands takes a distinctive approach to video marketing by combining creativity with the brand's core values. They focus on creating memorable stories that are not just aesthetically pleasing but also highly strategic, helping brands build a deep connection with their customers. Enormous Brands' work has often been recognized for its exceptional creativity and quality.

Notable Campaigns:

Chumbak: "Find Your Happy"

Asian Paints: "Har Ghar Kuch Kehta Hai"

Conclusion

India’s video ad campaign landscape is filled with creative agencies that are pushing the envelope to craft content that not only entertains but also drives business growth. From emotional storytelling to bold, unconventional approaches, these agencies have proven their ability to adapt to the ever-changing digital marketing landscape. Whether you're a global brand looking to make an impact in India or a local business aiming to expand your reach, collaborating with these leading agencies can help you create powerful video campaigns that connect with your audience and leave a lasting impression.

This post was originally published on: LinkedIn

[silviutolu-anastefanescu]

Ana Stefanescu for ANNA CORI Bridal Collection 2024 Campaign Model: Ana Stefanescu Campaign: Anna Cori Bridal Collection 2024

[l33ap]

Blumarine campaigns by Helmut Newton 1993-99

[contemplatingoutlander]

This Salon article by Ian Hanley-Lopez is well worth taking the time to read. Although it was written in Dec. 2013--BEFORE the age of Trump, it was prescient of the continued trajectory of the Republican Party towards a white nationalist agenda. The article describes:

How the indirect racist messaging of "dog whistle politics" began with George Wallace, using the language of being opposed to "arrogant federal authority," and being for "states’ rights," "law and order, running your own schools, [and] protecting property rights." Even though Wallace was a Southern Democrat (and later an Independent) the "dog whistle" strategies he employed were later appropriated by the GOP in the "Southern Strategy."

How the GOP's "Southern Strategy" slowly developed in the 1960s, when Goldwater began to push “states’ rights,” as well as “freedom of association." This strategy over time helped the Republican Party begin to appeal to those white voters who still held overt or covert racial prejudices.

How Kennedy and Johnson, by promoting civil rights legislation, turned the Democrats into the party identified with championing the civil rights of marginalized racial and ethnic groups.

How Richard Nixon fully embraced the "Southern Strategy," through his messaging of being for "law and order," and against the "forced busing" of children (to integrate public schools). As he gradually adopted this strategy, Nixon also turned against one of his own administration's earlier policies (developed by George Romney), which Nixon later derided as the "forced integration of the suburbs."

How, according to Hanley-Lopez, these changes in the racial strategies and policies of the diverging Republican and Democratic parties in the 1960s/early 1970s contributed to "the rise of racially identified parties," with a majority of white voters shifting to the GOP (which became "in fact, though not in name, the White Man's Party"), and the Democratic Party being associated with racial and ethnic minorities (as well as a smaller proportion of white voters, i.e., well-educated whites, especially white women). [color emphasis of terms, quotes added]

Echoes of Nixon's 1968 campaign ad in one of Trump's 2020 campaign ads

Hanley-Lopez mentions a 1968 Nixon campaign ad that focused on "exploiting the growing panic that equated social protest with social chaos." Above is the video of that 1968 ad: "The First Civil Right." Below is a transcript of the video:

TRANSCRIPT* (Music with snare drum and dissonant piano chords) MALE NARRATOR**: It is time for an honest look at the problem of order in the United States. Dissent is a necessary ingredient of change, but in a system of government that provides for peaceful change, there is no cause that justifies resort to violence. Let us recognize that the first civil right of every American is to be free from domestic violence. So I pledge to you, we shall have order in the United States. [TEXT: THIS TIME VOTE LIKE YOUR WHOLE WORLD DEPENDED ON IT. . .NIXON] [Color/ emphasis added.]

This 1968 Nixon campaign ad is eerily like at least one Trump 2020 campaign ad, "Abolished," which used some out of context video footage in order to exploit the fears of many white conservative voters regarding the Black Lives Matter protests and the poorly worded "Defund the Police" slogan.

Below is a transcript of the Trump campaign's 2020 "Abolished" video.

TRANSCRIPT*** [ Phone ringing/ Answering machine beeping/ background music. ] AUTOMATED FEMALE VOICE: You have reached the 911 police emergency line. Due to defunding of the police department, we're sorry but no one is here to take your call. If you're calling to report a rape, please press 1. To report a murder, press 2. To report a home invasion, press 3. For all other crimes, leave your name and number and someone will get back to you. Our estimated wait time is currently five days. Goodbye. [ TEXT: Joe Biden's supporters are fighting to defund police departments. Fox News, 6/6/20 | Violent crime has exploded. ABC News, 6/24/20 | You won’t be safe in Joe Biden’s America. | TRUMP   PENCE   KEEP AMERICA GREAT   20 ] TRUMP: I'm Donald J. Trump and I approve this message. [Color/ emphasis added.]

In conclusion, the barely covert racism in the GOP's political messaging that was so prominent during Trump's administration, and currently in the DeSantis Florida administration (among other GOP administrations) was not new. It was deliberately fostered by Republicans, starting in the 1960s, as they deployed their "Southern Strategy" to woo white voters who still had some overt or covert racial prejudices. The "Southern Strategy" relied on Republicans incorporating into their messaging strategies the kind of covert racist messaging that George Wallace used.

This strategy has unfortunately succeeded all too well.

[edited]

______________ *Transcript source (before layout changes/ edits) of the 1968 Nixon campaign's ad "The First Civil Right,"(alternatively called "Law and Order"): Museum of the Moving Image, The Living Room Candidate: Presidential Campaign Commercials 1952-2012. **Note that the "male narrator" sounds a lot like Nixon (at least to me). ***The transcript of the Trump campaign's 2020 "Abolished" ad is based on the English auto-generated YouTube transcript, as well as the video text and sounds/music.

[amorettopedri]

Hope they are gonna do something about this request 🤭

OMGGG BABES THEY BETTAH. I AM LITERALLY ON MY KNEES BEGGING 🙏