#uninstall your period tracker app

[celestiastarshine]

Reblogging this because it's important to know. Knowledge is power in this case.

PSA to afab peeps in the US, especially those from red states. Uninstall your period tracker app, and you might have to delete the data off of there. Since Roe has been overturned, the app devs can sell your data to third parties.

I had to uninstall mine yesterday, after deleting the data off of it. I'm switching to pen and paper to track my periods/shark week.

(Amab peeps and those who can't get shark week can reblog this, but please don't derail this post)

[buggotbrain]

slight PSA to all people who are previous users of Period Tracker Apps ; remember to not only delete/uninstall your app, but also to formerly request your personal data be deleted and canceling your subscription if you have one!

[anne-sha]

7 productivity apps I use

hiya!! 🐝 it's been quite a while since my last post, hasn't it? well, i stand before you with another post as promised earlier. 7 productivity apps that i have never once regretted downloading because why would you uninstall when they have benefitted you so much?!

i have linked the apps to their names so that you can check them out by yourself :)

1. listberry :

the berry on your to-do lists!! 🍒 this app allows you to customize your to-do lists and it's actually very easy to type in your tasks or add any remaining tasks for the next day. i actually like this because of the minimalist layout and how it's so easy to use!

2. routinery :

works exactly like a routine of tasks one after another. it has different kinds of routines and even routines followed by famous people 🌧️ so i really think it just helps me to do a series of tasks with a time limit and not just waste time doing one task and taking more hours than required.

3. tide :

comes with various white noises, starting from rock rain ⛈️ to penguin babbling at each other 🐧 it has modes like focus, sleep, nap and breathing so you can use it for studying + sleeping + meditation. the thing i really like is how you can combine two different white noises into one.

4. timecap :

could be used for various kinds of tasks, starting from reading to studying ⌛ i mostly use it for studying like dividing my time for going through mind maps, revising old lessons or reviewing what i studied yesterday. it's so effective like it can keep you going as you complete one task after another

5. higher goals

gives accurate analysis towards reaching your goals, whether it's weight loss or just weekly journaling ⛰️ i love the layout and how systematically it works. i think what inspires me about this app is that it constantly reminds you of your goals and desires and helps you get closer to achieving them at every step

6. notion :

organizes everything!! 📃 it's not just a note-taking app anymore for me. i use it for various purposes starting from my health goals, study plans, meal plans, weekly habit tracker, syllabus tracker, storing extra study resources etc. it's so easy to use once you know what you're doing and everything is customisable which makes it even more fun.

7. forest :

more like a study app. everytime you study for 25 minutes or whatever time period you choose, you grow a tree 🌲 you can choose what kind of trees you wanna grow and it's actually got some really cute trees. you can grow trees with your friends if you like a bit of competition. overall, it makes studying real fun!!

🤍 there you go, guys!! 7 productivity apps that i use which can help you too. now, you got my study tips and apps. all you have to do is smash those thick books and get those grades you've always wanted!!

follow me for more study advice and self-growth tips!!

more posts coming up this week 🔜

how to never forget what you have studied ⌛

basic steps for self-growth (for beginners) 🌿

[wewontdieunbloomed]

5 Apps for Productivity

Here are 5 apps that I use for productivity, descriptions are under the cut

1. Habitica: Habit Tracker

2. Notion: Notes

3. Cold Turkey Blocker: Website blocker + tracker (desktop)

3.5. StayFocusd: Website blocker (Chrome extension)

4. Google Calendar: Calendar

5. Stay Focused: App blocker (phone)

1. Habitica: Habit Tracker

Habitica makes habit tracking a game. You can schedule Dailies (daily/weekly/monthly/yearly events), set up a to-do list, and of course, track your habits. You receive Gold for completing your tasks and Health is deducted if you do not complete your dailies/succumb to a bad habit. The gold can be used to buy equipment or spent on your rewards column. You can also complete quests in parties and grow pets.

Pros: Keeps you accountable and consistent; fun especially with a friend

Cons: You could technically cheat the game if you just lie about what you've actually done. (but don't do that, there's no point)

2. Notion: Notes

Notion is a new note-taking app that I've started to use, it can also function as a task list, goal tracker and many other things with their many templates.

Pros: Quite a nice layout; can be synced across devices; quite user-friendly in that there are a number of tutorials on their official website and Youtube

Cons: To use Notion does take some getting used to as the way the pages work is unlike normal document editing apps

3. Cold Turkey Blocker: Website blocker + tracker (desktop)

Cold Turkey Blocker is a website blocker and activity tracker.

Pros: Really zero chance of backing out of your block, you can't remove websites from the block list, pause, or uninstall the app while a block is active; the activity tracking did allow me to see my own internet habits better

Cons: No total screen time, only as a bar chart; cannot block apps (unless you upgrade to Pro version)

3.5. StayFocusd: Website blocker + tracker (Chrome extension)

StayFocusd is an extension that can block websites. You can set a maximum time for those blocked sites each day, and once that time runs out, the sites will be blocked for the day. I usually have this on when I'm not using Cold Turkey Blocker as a less extreme version of website blocking.

Pros: Notifications appear when time is running out; easy to use; can be enabled incognito mode

Cons: You technically can get past the site blocking if your time for the day is not up yet - I find this kind of a good thing too, since it makes it more inconvenient for me to get past the timer, so I'm less likely to get distracted.

4. Google Calendar: Calendar

This is how my calendar looks on normal days vs during revision period, where I plan my schedule out so I stay on top of things and waste less time.

Pros: Able to create different calendars/categories; many different colours; can be synced across devices; very easy to use

Cons: None that I can really think of, though more of a personal problem is that I can get quite stressed out when I waste time/underestimate the time I actually need

5. Stay Focused: App blocker + tracker (phone)

Not to be confused with the Chrome extension StayFocusd from above, Stay Focused is a app (and website) blocker for your phone.

Pros: Many ways of app blocking (quick block, blocking after an amount of time used, time periods etc); usage stats available; app blocking can't be bypassed

Cons: "Take a Break" function which locks your phone for the time you set can be paused; if the app isn't opened for a period of time it doesn't actively block apps unless you open the app again (it's like the app falls asleep?)

And there you have it, 5 apps for productivity. Let me know if you do start using these apps! (Come find me on Habitica) Stay productive folks :D

[nahaspacks]

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HMA! Pro VPN works with most Windows Operating System, including Windows 7 / Windows 7 64 / Windows 8 / Windows 8 64 / Windows 10 / Windows 10 64.Īlthough there are many popular Firewalls and Security software, most people download and install the Commercialware version. This app has unique and interesting features, unlike some other Firewalls and Security apps. It is designed to be uncomplicated for beginners and powerful for professionals. HMA! Pro VPN is a very fast, small, compact and innovative Commercialware Firewalls and Security for Windows PC. HMA! Pro VPN application is free to download and offers easy-to-install, easy-to-use, secure, and reliable Firewalls and Security applications. HMA! Pro VPN is lightweight and easy to use, simple for beginners and powerful for professionals. This app has its advantages compared to other Firewalls and Security applications. HMA! Pro VPN is one of the most popular Firewalls and Security alongside VPN, PrivateTunnel, and Seed4.Me VPN.

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Steps to uninstall HMA! Pro VPN in Windows 95, 98, Me, NT, 2000.

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[asoexpertagency]

Overview Of App Ranking

In the App Store optimization , the performance of the application quality is very important to develop your application. The ranking on aso factors google play store is visibility and clear.

One significant note: the time period that the download happens in is as yet a vital factor. Alleged burst downloads missions can increase the impact of the downloads and you can use the natural introductions from the higher traffic. 

An incredible method to accomplish burst application promoting efforts is the incentive application introduction procedure.Official explanations about the positioning calculations for the Play Store and the App Store optimization are not accessible. Along these lines, we can just dissect the elements that we can discover through perception and testing. 

We can not be 100% certain that the entirety of the variables express a thorough rundown – however we can be certain that each factor has impacts on your positioning. An overall idea will consistently be to utilize a decent App Store positioning tracker like AppAnnie. This way you can follow your android application positioning or application store positioning. 

What does the App Ranking in the App Store rely upon? 

Likewise with all web indexes, the Google Play Store (for Android gadgets) and the Apple App Store for iPhones additionally utilize wise calculations to figure out where an application is found and regardless of whether it shows up further up or further down in the list items. The designated enhancement of these Search Result standards can hence economically propel your application in the Play Store positioning. In case you are keen on getting familiar with App Store Optimization, click here. You should take note of that application positioning by country and won't generally be something very similar, so pick the main nations for you and work on your app store search positioning there first. 

App Store Ranking Factor 1: Retention and Number of Uninstalls of the App 

While the quantity of downloads positively affects the application positioning, the uninstalls appear to have an adverse consequence in the Play Store. 

For example, the opportunity for an element in the class "Top New Free Apps" diminishes. 

Intriguing to know: such an element is just conceivable inside the initial thirty days after the application dispatch. 

Accordingly, it is important to distribute a bugless application clients need to communicate with immediately. For that, you need an exact pre-dispatch system, that builds commitment and diminishes the measure of uninstalls. 

App Store Ranking Factor 2: Country Targeting of the App 

In both app stores, the positioning position is relying upon the country. On one hand, there are country-explicit rankings, and on the other worldwide rankings. 

As far as country-explicit rankings, the definitive factor is restriction. 

This incorporates significant changes for various variants like making an interpretation of text to the particular language or embracing territorial configurations for time and date. 

Likewise, a vital advance is the social adaptation of the application. 

With respect to utilization of images and tones, various societies could have various implications for them also. 

Moreover, you need to change the characters and, for certain nations, the understanding heading. 

As an application engineer, you can't fail to remember these means to guarantee that you address clients with various beginnings effectively.

Conclusion

There's no simple method to make a decent positioning for a mobile application in the Aso iOS and Google Play Store – however these tips ought to control you the correct way and tell you the best way to make cooperative energy impacts between the app stores and the natural hunt.

[loadingcoaching611]

Timekeeping Port Devices Driver Download For Windows

The CH340 chip is used by a number of Arduino compatible boards to provide USB connectivity, you may need to install a driver, don’t panic, it’s easier than falling off a log, and much less painful.

Windows

(Manufacturer’s Chinese Info Link)

In the Arduino IDE when the CH340 is connected you will see a COM Port in the Tools Serial Port menu, the COM number for your device may vary depending on your system. Older Windows Driver Version and Instructions. Download the Windows CH340 Driver; Unzip the folder. If you are running a 64Bit Windows: – run the SETUP64.EXE installer. NI-VISA is an NI instrument driver that is an implementation of the Virtual Instrument Software Architecture (VISA) I/O standard. VISA is a standard for configuring, programming, and troubleshooting instrumentation systems comprising GPIB, VXI, PXI, serial (RS232/RS485), Ethernet/LXI, and/or USB interfaces. Select Update Driver. If Windows doesn't find a new driver, you can try looking for one on the device manufacturer's website and follow their instructions. Reinstall the device driver. In the search box on the taskbar, enter device manager, then select Device Manager. Right-click (or press and hold) the name of the device, and select Uninstall.

Provide an INF file that specifies the Ports device setup class and the Serial function driver as the service for the port. To configure a serial port as COM port, comply with the requirements that are defined in Configuration of COM Ports.

Download Xiaomi USB Driver For Windows PC: Below is the list of various Xiaomi devices. Just find your device, and there is a download link of the driver next to every model. You can use CTRL + F to search for your device. Xiaomi Redmi Note Series USB Drivers.

Download the Windows CH340 Driver

Unzip the file

Run the installer which you unzipped

In the Arduino IDE when the CH340 is connected you will see a COM Port in the Tools > Serial Port menu, the COM number for your device may vary depending on your system.

Older Windows Driver Version and Instructions

Download the Windows CH340 Driver

Unzip the folder.

If you are running a 64Bit Windows: – run the SETUP_64.EXE installer.

If you are running a 32Bit Windows: – run the SETUP_32.EXE installer.

If you don’t know, try the 64 bit and if it doesn’t work, the 32 bit.

In the Arduino IDE when the CH340 is connected you will see a COM Port in the Tools > Serial Port menu, the COM number for your device may vary depending on your system.

Macintosh

(Manufacturer’s Chinese Info Link)

The following github has up to day pkg files for 1.3, 1.4 and 1.5 at time of writing, thanks to Joshua Wallis for bringing this to my attention…

Direct Download Links (from the github repo above):

See the github link above for installation instructions if you need them.

Timekeeping Port Devices Driver Download For Windows Xp

Previous macinstosh downloads if the above doesn’t work for you…

(V1.3) Download the CH340 Macintosh Signed Driver for Mavericks (10.9), Yosemite (10.10) and El Capitan (10.11) and Sierra (10.12)

Inside the zip file you will find a PDF and a “pkg” file, short version, double click the pkg file, the PDF has some extra information.

OSX Sierra (10.12) Note

A kindly user, Maarten Segers reports

FYI, the driver documented here WILL crash on OSX Sierra.

Make sure to use this one instead: https://github.com/MPParsley/ch340g-ch34g-ch34x-mac-os-x-driver

I can personally not test on MacOS and can not vouch for the above drivers at github, but there you go.

See uninstalling information at the bottom of the page if the driver causes problems for you.

Here is an older version of the Mac driver, NOT FOR 10.12 Sierra

(V1.0) Download the CH340 Macintosh Signed Driver for Mavericks (10.9), Yosemite (10.10) and El Capitan (10.11)

Linux

(Manufacturer’s Chinese Info Link)

Drivers are almost certainly built into your Linux kernel already and it will probably just work as soon as you plug it in. If not you can download the Linux CH340 Driver (but I’d recommend just upgrading your Linux install so that you get the “built in” one).

Uninstalling From Macinstosh

A couple of Mac users have said “the driver crashes my mac Sierra how do I uninstall”.

Firstly regards the crash make sure you installed the 1.3 version of the driver, not the old one. You could download it directly from the Manufacturers Website in case they have issued an update since I wrote this page.

Secondly a quick google search reveals that this is how you uninstall:

Open a terminal and type: cd /Library/Extensions/

Verify that the .kext file is present: ls | grep usbserial.kext

Output should be: usbserial.kext

Then type: sudo rm -R usbserial.kext

Verify that the .kext file has been removed: ls | grep usbserial.kext

Output should be empty.

After you should remove the files stored in receipts folder: cd /private/var/db/receipts/

Find the enties: ls | grep usbserial*

Output should be: codebender.cc.ch34xinstaller.usbserial.pkg.bom codebender.cc.ch34xinstaller.usbserial.pkg.plist

Remove each one of the files of the above list: sudo rm -r filename`

Shadow Tracker® Time software is the perfect solution for time sheet management of mobile and office employees. Mobile employees, such as drivers, can time in and out on the Shadow Tracker® Time Android or iPhone Apps, and their location at the time punch is recorded for verification. For office employees, ATTI offers an in-office time tracking system which works in a LAN or Wi-Fi configuration. This component is optional, and integrates office employee time records with those recorded on the Shadow Tracker® Time App so your time sheets are housed in one convenient location.

Time Tracking Device

ATTI’s mobile time tracking device allows for added security and verification when monitoring your employees. The Shadow Tracker® Live gives business owners the opportunity verify GPS locations of remote time punches. In addition, the biometric keypad device has three punch options: keypad, fingerprint, or RDIF Card. Using a GPS verified mobile time punching system benefits business owners by eliminating employee time theft, discouraging poor attendance habits, and therefore reducing labor costs. Our mobile app also gives you access to your employees’ reports at all times.

History Of Timekeeping Devices

Benefits of Driver Time Tracking Devices

Timekeeping Port Devices Driver Download For Windows 7

Timekeeping Port Devices Driver Download For Windows 8.1

Eliminates buddy punching, preventing employee time theft

Automatically calculates employee hours, eliminating costly errors and reducing preparation time

Tracks employee arrival & departure as they Job In/Out using different keypads at different locations

Comprehensive reporting helps control your company’s largest expense

Track off-site employee time in locations with mobile app

Accommodates weekly, bi-weekly, semi-monthly and monthly pay periods

Automatic data polling and time synchronization

Key Features

Location based time In/Out – know where your offsite employees were when they timed in

THREE punch options: Keypad, Fingerprint, or ID Card

Automatic data polling and time synchronization

Standard management reports

[december-rains]

Whatever you do do NOT use chrome or any Google product

Delete your period data as well and Uninstall any period tracker apps if you have any

Finally, some good news.

👉🏿 https://www.nytimes.com/2021/12/16/health/abortion-pills-fda.html

[infolearn]

App Store SEO: How to Diagnose a Drop in Traffic & Win It Back

For some organizations, mobile apps can be an important means to capturing new leads and customers, so it can be alarming when you notice your app visits are declining. However, while there is content on how to optimize your app, otherwise known as ASO (App Store Optimization), there is little information out there on the steps required to diagnose a drop in app visits. Although there are overlaps with traditional search, there are unique factors that play a role in app store visibility. The aim of this blog is to give you a solid foundation when trying to investigate a drop in app store visits and then we’ll go through some quick fire opportunities to win that traffic back. We’ll go through the process of investigating why your app traffic declined, including: Identifying potential external factors Identifying the type of keywords that dropped in visits Analyzing app user engagement metrics And we’ll go through some ways to help you win traffic back including: Spying on your competitors Optimizing your store listing Investing in localisation

Investigating why your app traffic declined

Step 1. Identify potential external factors Some industries/businesses will have certain periods of the year where traffic may drop due to external factors, such as seasonality. Before you begin investigating a traffic drop further: Talk to your point of contact and ask whether seasonality impacts their business, or whether there are general industry trends at play. For example, aggregator sites like SkyScanner may see a drop in app visits after the busy period at the start of the year. Identify whether app installs actually dropped. If they didn’t, then you probably don’t need to worry about a drop in traffic too much and it could be Google’s and Apple’s algorithms better aligning the intent of search terms. Step 2. Identify the type of keywords that dropped in visits Like traditional search, identifying the type of keywords (branded and non-branded), as well as the individual keywords that saw the biggest drop in app store visits, will provide much needed context and help shape the direction of your investigation. For instance: If branded terms saw the biggest drop-off in visits this could suggest: There has been a decrease in the amount of advertising spend that builds brand/product awareness Competitors are bidding on your branded terms The app name/brand has changed and hasn’t been able to mop up all previous branded traffic If non-branded terms saw the biggest drop off in visits this could suggest: You’ve made recent optimisation changes that have had a negative impact User engagement signals, such as app crashes, or app reviews have changed for the worse Your competition have better optimised their app and/or provide a better user experience (particularly relevant if an app receives a majority of its traffic from a small set of keywords) Your app has been hit by an algorithm update If both branded and non-branded terms saw the biggest drop off in visits this could suggest: You’ve violated Google’s policies on promoting your app. There are external factors at play To get data for your Android app To get data for your Android app, sign into your Google Play Console account. Google Play Console provides a wealth of data on the performance of your android app, with particularly useful insights on user engagement metrics that influence app store ranking (more on these later). However, keyword specific data will be limited. Google Play Console will show you the individual keywords that delivered the most downloads for your app, but the majority of keyword visits will likely be unclassified: mid to long-tail keywords that generate downloads, but don’t generate enough downloads to appear as isolated keywords. These keywords will be classified as “other”. Your chart might look like the below. Repeat the same process for branded terms.

Above: Graph of a client’s non-branded Google Play Store app visits. The number of visits are factual, but the keywords driving visits have been changed to keep anonymity. To get data for your IOS app To get data on the performance of your IOS app, Apple have App Store Connect. Like Google Play Console, you’ll be able to get your hands on user engagement metrics that can influence the ranking of your app. However, keyword data is even scarcer than Google Play Console. You’ll only be able to see the total number of impressions your app’s icon has received on the App Store. If you’ve seen a drop in visits for both your Android and IOS app, then you could use Google Play Console data as a proxy for keyword performance. If you use an app rank tracking tool, such as TheTool, you can somewhat plug gaps in knowledge for the keywords that are potentially driving visits to your app. Step 3. Analyze app user engagement metrics User engagement metrics that underpin a good user experience have a strong influence on how your app ranks and both Apple and Google are open about this. Google states that user engagement metrics like app crashes, ANR rates (application not responding) and poor reviews can limit exposure opportunities on Google Play. While Apple isn't quite as forthcoming as Google when it comes to providing information on engagement metrics, they do state that app ratings and reviews can influence app store visibility. Ultimately, Apple wants to ensure IOS apps provide a good user experience, so it’s likely they use a range of additional user engagement metrics to rank an app in the App Store. As part of your investigation, you should look into how the below user engagement metrics may have changed around the time period you saw a drop in visits to your app. App rating Number of ratings (newer/fresh ratings will be weighted more for Google) Number of downloads Installs vs uninstalls App crashes and application not responding You’ll be able to get data for the above metrics in Google Play Console and App Store Connect, or you may have access to this data internally. Even if your analysis doesn’t reveal insights, metrics like app rating influences conversion and where your app ranks in the app pack SERP feature, so it’s well worth investing time in developing a strategy to improve these metrics. One simple tactic could be to ensure you respond to negative reviews and reviews with questions. In fact, users increase their rating by +0.7 stars on average after receiving a reply. Apple offers a few tips on asking for ratings and reviews for IOS app.

Help win your app traffic back

Step 1. Spy on your competitors Find out who’s ranking When trying to identify opportunities to improve app store visibility, I always like to compare the top 5 ranking competitor apps for some priority non-branded keywords. All you need to do is search for these keywords in Google Play and the App Store and grab the publicly available ranking factors from each app listing. You should have something like the below. Brand Title Title Character length Rating Number of reviews Number of installs Description character length COMPETITOR 1 50 4.8 2,848 50,000+ 3,953 COMPETITOR 2 28 4.0 3,080 500,000+ 2,441 COMPETITOR 3 16 4.0 2566 100,000+ 2,059 YOUR BRAND ​ 37 4.3 2,367 100,000+ 3,951 COMPETITOR 4 7 4.1 1,140 100,000+ 1,142 COMPETITOR 5 24 4.5 567 50,000+ 2,647 Above: anonymized table of a client's Google Play competitors From this, you may get some indications as to why an app ranks above you. For instance, we see “Competitor 1” not only has the best app rating, but has the longest title and description. Perhaps they better optimized their title and description? We can also see that competitors that rank above us generally have a larger number of total reviews and installs, which aligns with both Google’s and Apple’s statements about the importance of user engagement metrics. With the above comparison information, you can dig a little deeper, which leads us on nicely to the next section. Optimize your app text fields Keywords you add to text fields can have a significant impact on app store discoverability. As part of your analysis, you should look into how your keyword optimization differs from competitors and identify any opportunities. For Google Play, adding keywords to the below text fields can influence rankings: Keywords in the app title (50 characters) Keywords in the app description (4,000 characters) Keywords in short description (80 characters) Keywords in URL Keywords in your app name When it comes to the App Store, adding keywords to the below text fields can influence rankings: Keywords in the app title (30 characters) Using the 100 character keywords field (a dedicated 100-character field to place keywords you want to rank for) Keywords in your app name To better understand how your optimisation tactics hold up, I recommended comparing your app text fields to competitors. For example, if I want to know the frequency of mentioned keywords in their app descriptions on Google Play (keywords in the description field are a ranking factor) than I’d create a table like the one below. Keyword COMPETITOR 1 COMPETITOR 2 COMPETITOR 3 YOUR BRAND COMPETITOR 4 COMPETITOR 5 job 32 9 5 40 3 2 job search 12 4 10 9 10 8 employment 2 0 0 5 0 3 job tracking 2 0 0 4 0 0 employment app 7 2 0 4 2 1 employment search 4 1 1 5 0 0 job tracker 3 0 0 1 0 0 recruiter 2 0 0 1 0 0 Above: anonymized table of a client's Google Play competitors From the above table, I can see that the number 1 ranking competitor (competitor 1) has more mentions of “job search” and “employment app” than I do. Whilst there are many factors that decide the position at which an app ranks, I could deduce that I need to increase the frequency of said keywords in my Google Play app description to help improve ranking. Be careful though: writing unnatural, keyword stuffed descriptions and titles will likely have an adverse effect. Remember, as well as being optimized for machines, text fields like your app title and description are meant to be a compelling “advertisement” of your app for users.. I’d repeat this process for other text fields to uncover other keyword insights. Step 2. Optimize your store listing Your store listing in the home of your app on Google Play. It’s where users can learn about your app, read reviews and more. And surprisingly, not all apps take full advantage of developing an immersive store listing experience. Whilst Google doesn't seem to directly state that fully utilizing the majority of store listing features directly impacts your apps discoverability, it’s fair to speculate that there may be some ranking consideration behind this. At the very least, investing in your store listing could improve conversion and you can even run A/B tests to measure the impact of your changes. You can improve the overall user experience and content found in the store listing by adding video trailers of your app, quality creative assets, your apps icon (you’ll want to make your icon stand out amongst a sea of other app icons) and more. You can read Google’s best practice guide on creating a compelling Google Play store listing to learn more. Step 3. Invest in localization The saying goes “think global, act local” and this is certainly true of apps. Previous studies have revealed that 72.4% of global consumers preferred to use their native language when shopping online and that 56.2% of consumers said that the ability to obtain information in their own language is more important than price. It makes logical sense. The better you can personalize your product for your audience, the better your results will be, so go the extra mile and localize your Google Play and App Store listings. Google has a handy checklist for localization on Google Play and Apple has a comprehensive resource on internationalizing your app on the App Store.

Wrap up

A drop in visits of any kind causes alarm and panic. Hopefully this blog gives you a good starting point if you ever need to investigate why an apps traffic has dropped as well as providing some quick fire opportunities to win it back. If you’re interested in further reading on ASO, I recommend reading App Radar’s and TheTool’s guides to ASO, as well as app search discoverability tips from Google and Apple themselves. Read the full article

[spoorti1509-blog]

How to Develop a Diet and Nutrition App

We should confront reality: a cell phone isn't just the mean of chatting or playing games any longer! Mobile app development companies have been developing so rapidly and now the cell phone is a thing equipped for taking care of various issues in various everyday issues. One of the fields contacted by the fast development of this industry is healthcare.

 Individuals currently strive to carry on with a sound way of life, and it appears that the structure of an application concentrated on healthcare may provoke business visionaries' interest. Since that we've chosen to discover how to build up another an application which can solve a portion of the clients' health issues, and make their life somewhat simpler.

The coming of innovation has made our generation stationary. Because of innovation, the measure of physical work has nearly reduced which is the main root cause of different issues. These details demonstrate that we are living in obscurity times and the motivation of Health and Fitness is in urgent need of a push. You can see this push through expanding the number of Gyms and nutrition focuses over the world.

As you can see gyms are preferred more and got a huge success. Everyone doesn't have time to join the gym. Also, some do join on the New Year's Eve and after that, they never visit it again. For such kind of people, the diet and fitness application is a rescuer. They help the clients to pursue a legitimate diet and to keep an eye on their calories intake.

To exploit the circumstance mobile apps development mobile apps development companies have begun to develop Health and Fitness Apps. Some applications are as of now progressing admirably; be that as it may, there are such a significant number of chances left for you to investigate.

In this way, in case you're a business visionary who is hoping to build up a Health and Fitness App, at that point, this article will give you a total guide and expert's tips on the best way to do it.

Have a look under the most favourable diet application thoughts

 There are different sorts of Diet Apps accessible on AppStore and Google Play. These are applications which have a minute distinction in their fundamental usefulness.

Additionally, they take into account diverse target groups of onlookers. We've arranged a rundown of some applications which best the graph.

Calorie computing applications

 As the name recommends, the fundamental capacity of these sorts of applications is to check the calories. In this application, the client enters his/her objective which is generally the weight. Later they include other data, for example, their exercises and the nutrition they ate.

The application estimates the number of calories ingested and consumed and after that proposes them with dietary suggestions.

Quick Rize-fitness app is the ideal case for such an application. It's broadly mainstream and its 11.7 million clients are its declaration.

 In addition, it positions first on the Health and Fitness class in the AppStore. Lose It! Is another application in this fragment which has made a great deal of buzz by its drawing in plan and intelligent user Interface.

Applications for Meal arranging

 These kinds of applications are unique in relation to the previous ones as they record the calorie intake of their clients even before they eat. In this application, clients must fill information, for example, wanted weight, diet, and food preferences. The application at that point makes an eating regimen graph for multi-day, week, or a month as indicated by the information filled. Diet Assistant and Eat This Much are the two applications which fall in this classification.

Social platform applications

 This is a social application which associates clients with diet and supplement mentors. These mentors give them proposals and expert tips.

Quick Rize is a case of such an application in which the client pays to the eating routine mentors and specialists with the goal that they can manage them to pursue a severe eating regimen routine and keep tabs on their development.

Diet and fitness applications for particular people

 A large portion of the applications that we saw was basic for everyone.  Be that as it may, there's another way to deal with diet applications. These are known as unique diet applications. It enables you to adequately limit your intended interest group

Wager applications

 Cash is by a wide margin the greatest inspiration. Consider the possibility that you can get in shape by it. Wagering applications are the response to this inquiry. In this application, the client wagers a specific measure of cash that he'll lose a measure of weight in the specific period of time.

On the off chance that they lose that much weight, at that point, they recover their cash else, they will lose the cash. Healthy wage is one such application.

Important Features that your application should have

 Enrolment / Registration

 At whatever point you join at any gym or nutrition centre, the principal thing they do is the registration. Correspondingly, in a Diet and Nutrition application, you should an enlistment highlight where all the essential data of a client will get put away.

This data incorporates age, weight, height, food sensitivities, objectives, wanted the weight, favoured eating routine, and some more. Additionally, there must be a sign-up choice by means of email, Facebook, Twitter, or manually.

Dashboard and nutrition logging

 This component can represent the moment of truth your application. Before I reveal to you why how about we see what it is. After enlistment, the principal thing your client should experience is a screen or dashboard where the client can discover all the data, for example, calorie consumption, his/her development, and different nutrition tips.

Presently, going to the inquiry for what reason is it represent the moment of truth highlight for your application? It is because of the reality the all the more engaging and attractive would be your dashboard the more effective your application would be.

Thus, ensure that your mobile application development company contribute a great deal of time and effort in the UI/UX and customization of this element.

Combining with fitness trackers

 Wearables are fundamental as they record essential data, for example, Blood pressure, pulse, and heartbeat naturally. Without wearable’s, the client should manually fill the information which would be both tiring and inaccurate.

In this way, one thing is certain that in the event that you are thinking about a Health App Development then it must have a component for integration of wearables or fitness trackers.

Pop-ups/Push notification

 Message pop-up is an essential component of any mobile application as it is outstanding for client maintenance. Be that as it may, you should comprehend its pith and acknowledge how you can use it for a health and diet app development.

You can utilize Push Notification to remind your client for their everyday exercise sessions or suppers. Moreover, you can utilize it to propel them to push more. Pop-up resembles a twofold edged sword.

It is in such a case that you abuse it at that point there is a high probability that it would bother your client. In most pessimistic scenarios, this disturbance could result in him/her uninstalling your application.

Diet plan or client's objectives

 A standout amongst the most fundamental elements of such an application is to manage its clients towards a healthy diet and help them to accomplish their objectives. In this way, when your client determines the objectives like wanted weight, body type, and favoured nutrition, your the application must recommend them with an appropriate diet as needs are.

The diet must incorporate every one of the components which coordinate the client's inclinations. Guarantee that this component of your application has high viability as it is the most essential capacity.

Barcode scanner

 Installing a Barcode Scanner would be an incredible component for your application as it would help your clients in shopping.

It would give vital information, for example, calories and elements of the things with the assistance of your telephone.

Help

 More often than not, age Z is master in utilizing all sorts of applications. Nonetheless, you essentially can't expect that. This is on the grounds that mobile applications can be entangled on occasion and you should manufacture a sort of trust that you're generally with them regardless.

Feedback

 Feedback section is an unquestionable requirement for any mobile applications and Diet and Nutrition App is no exemption. To get feedback received from your clients is the best approach to improve and to make your application smoother.

The clients can assist you with identifying a few loopholes or bugs if any. Also, they can propose you a few features which might they want to have on the application.

How to monetize your diet application

 Once your app is developed by mobile application development companies then it is obvious that you would contemplate making cash out of it. There are a couple of ways by which you can adapt your application.

The most prevalent path is to give extra features to the paid clients. You can build an app which is free for open with some extra paid features.

Another way which is likewise normal is to fuse ads with your applications. However, it has its very own advantages and disadvantages. Advertisements may irritate your clients and they may uninstall you applications to stay away for the indefinite future.

Cost of application improvement

 By the day's end, everything comes down to the cash. Clearly, you need to build up an application with a base expense without settling on the quality. Along these lines, we should perceive what might be the cost of apps development for diet and nutrition.

It is hard to decide the expense of any application as it relies upon numerous components. The most noteworthy factor is the idea of the application: regardless of whether is it straightforward or complex. The expense of an application would continue expanding with the expansion in the complexity.

Conclusion

 In this article, we talked about all the parts of a Health and Fitness application. Straight from the distinctive application thoughts, must have highlights, approaches to adapt the application, and the mobile app development company and almost we covered everything.

As talked about before, there are few existing applications that are progressing admirably. In any case, they are a couple of cons that those applications have. To succeed you should consider these cons and come up with an application which can resolve each one of those issues.

To accomplish this, you would require the assistance of mobile apps Development Company that can convey it in insignificant expense. At Fusion Informatics we have a pool of devoted designers, developers, and testers who will guarantee the correct work process and future accomplishment on the app store. Our Experienced frim managers will organize successful communication and let you stay in contact with each phase of the process. Contact us for more information.

Author Bio:

 Shivu Nayak is a digital marketer and technical writer for best app development companies like Fusion Informatics. He has written content on several topics including content marketing and technology. When not writing or on a laptop, he loves spending his time reading inspiration books and watching movies.

For more Information check-out:

Mobile apps development companies in Russia

Mobile app development company in Singapore

iot app development company Canada

[neptunecreek]

Your Objections to the Google-Fitbit Merger

EFF Legal Intern Rachel Sommers contributed to this post.

When Google announced its intention to buy Fitbit in April, we had deep concerns. Google, a notoriously data-hungry company with a track record of reneging on its privacy policies, was about to buy one of the most successful wearables company in the world —after Google had repeatedly tried to launch a competing product, only to fail, over and over.

Fitbit users give their devices extraordinary access to their sensitive personal details, from their menstrual cycles to their alcohol consumption. In many cases, these "customers" didn't come to Fitbit willingly, but instead were coerced into giving the company their data in order to get the full benefit of their employer-provided health insurance.

Companies can grow by making things that people love, or they can grow by buying things that people love. One produces innovation, the other produces monopolies.

Last month, EFF put out a call for Fitbit owners' own thoughts about the merger, so that we could tell your story to the public and to the regulators who will have the final say over the merger. You obliged with a collection of thoughtful, insightful, and illuminating remarks that you generously permitted us to share. Here's a sampling from the collection:

From K.H.: “It makes me very uncomfortable to think of Google being able to track and store even more of my information. Especially the more sensitive, personal info that is collected on my Fitbit.”

From L.B.: “Despite the fact that I continue to use a Gmail account (sigh), I never intended for Google to own my fitness data and have been seeking an alternative fitness tracker ever since the merger was announced.”

From B.C.: “I just read your article about this and wanted to say that while I’ve owned and worn a Fitbit since the Charge (before the HR), I have been looking for an alternative since I read that Google was looking to acquire Fitbit. I really don’t want “targeted advertisements” based on my health data or my information being sold to the highest bidder.”

From T.F.: “I stopped confirming my period dates, drinks and weight loss on my fitbit since i read about the [Google] merger. Somehow, i would prefer not to become a statistic on [Google].” 

From D.M.: “My family has used Fitbit products for years now and the idea of Google merging with them, in my opinion, is good and bad. Like everything in the tech industry, there are companies that hog all of the spotlight like Google. Google owns so many smaller companies and ideas that almost every productivity and shopping app on any mobile platform is in some way linked or owned by them. Fitbit has been doing just fine making their own trackers and products without any help from the tech giants, and that doesn’t need to stop now. I'm not against Google, but they have had a few security issues and their own phone line, the pixel, hasn't been doing that well anyway. I think Fitbit should stay a stand alone company and keep making great products.”

From A.S.: “A few years back, I bought a Fitbit explicitly because they were doing well but didn't seem to be on the verge of being acquired. I genuinely prefer using Android over iOS, and no longer want to take on the work of maintaining devices on third party OSes, so I wanted to be able to monitor steps without thinking it was all going to a central location.

Upon hearing about the merger, I found myself relieved I didn’t use the Fitbit for long (I found I got plenty of steps already and it was just a source of anxiety) so that the data can't be merged with my massive Google owned footprint.”

From L.O.: “A few years ago, I bought a Fitbit to track my progress against weight-loss goals that I had established. Moreover, I have a long-term cardiac condition that requires monitoring by a third-party (via an ICD). So I wanted to have access to medical data that I could collect for myself. I had the choice to buy either an Apple Watch, Samsung Gear, Google Fit gear, or a Fitbit. I chose to purchase a Fitbit for one simple reason: I wanted to have a fitness device that did not belong to an OEM and/or data scavenger. So I bought a very expensive Fitbit Charge 2. I was delighted by the purchase. I had a top-of-the-line fitness device. And I had confidence that my intimate and personal data would be secure; I knew that my personal and confidential data would not be used to either target me or to include me in a targeted group.

Now that Google has purchased Fitbit, I have few options left that will allow me to confidentially collect and store my personal (and private) fitness information. I don't trust Google with my data. They have repeatedly lied about data collection. So I have no confidence in their assertions that they will once again "protect" my data. I trust that their history of extravagant claims followed by adulterous actions will be repeated.

My fears concerning Google are well-founded. And as a result, I finally had to switch my email to an encrypted email from a neutral nation (i.e., Switzerland). And now, I have to spend even more money to protect myself from past purchases that are being hijacked by a nefarious content broker.  Why should I have to spend even more money in order to ensure my privacy? My privacy is guaranteed by the United States Constitution, isn't it? And it in an inalienable right, isn't it? Since when can someone steal my right to privacy and transform it into their right to generate even more money? As a citizen, I demand that my right to privacy be recognized and defended by local, state, and federal governments. And in the meantime, I'm hoping that someone will create a truly private service for collecting and storing my personal medical information.”

From E.R.: “Around this time last year, I went to the Nest website. I am slowly making my condo a smart home with Alexa and I like making sure everything can connect to each other. I hopped on and was instantly asked to log in via Google. I was instantly filled with regret. I had my thermostat for just over a year and I knew that I hadn't done my research and the Google giant had one more point of data collection on me - plus it was connected to my light bulbs and Echo. Great. 

Soon, I learn the Versa 2 is coming out - best part? It has ALEXA! I sign up right away—this is still safe. Sure. Amazon isn't that great at data secrets, but a heck of a lot better than Google connected apps. Then, I got the news of the merger. I told my boyfriend this would be the last FitBit I owned—but have been torn as it has been a motivating tool for me and a way to be in competition with my family now that we live in different states. But it would be yet another data point for Google, leaving me wondering when it will possibly end. 

This may be odd coming from a Gmail account—but frankly, Gmail is the preferred UI for me. I tried to avoid Google search, but it proved futile when I just wasn't getting the same results. Google slowly has more and more of my life—from YouTube videos, to email, to home heating, and now fitness... when is enough enough?”

From J.R.: “My choice to buy a Fitbit device instead of using a GoogleFit related device/app is largely about avoiding giving google more data. 

My choice to try Waze during its infancy was as much about its promise to the future as it was that it was not a Google Product and therefore google wouldn't have all of my families sensitive driving data.

Google paid a cheap 1 Billion to purchase all my data from Waze and then proceed to do nothing to improve the app. The app actually performs worse now on the same phone, sometimes taking 30 minutes to acquire GPS satellites that Google Maps (which i can't uninstall) see immediately. 

Google now has all my historic driving data for years.... besides the fact that there is no real competitor to Waze and it does not seem like any company will ever try to compete with Google again on Maps and traffic data... why not continue using it? from my history, they can probably predict my future better than me.

The same with Fitbit... Now google will know every place I Run, Jog and walk.... not just where I park but exactly where i go.... is it not enough for them to know i went to the hospital but now they will know which floor (elevation), which wing (precise location data).... they will get into mapping hospitals and other areas.... they will know exactly where we are and what we are doing....  

They will also sell our health data to various types of insurance companies, etc.

I believe Google should be broken up and not allowed to share data between the separate companies. I don't believe google should be able to buy out companies that harvest data as part of their mission. If google buys fitbit, i will certainly close the account, delete what I can from it and sell the fitbit (if it has value left)....”

While the overwhelming majority of comments sought to halt the merger, a few people wrote to us in support of it. Here's one of those comments.

From T.W.: “I'm really looking forward to the merger. I see the integration of Fitbit and Google Fit as a great bonus and hope to get far more insights than I get now. Hopefully the integration will progress really soon!”

If you're a Fitbit owner and you're alarmed by the thought of your data being handed to Google, we'd love to hear from you. Write to us at mergerstories@eff.org, and please let us know:

If we can publish your story (and, if so, whether you'd prefer to be anonymous);

If we can share your story with government agencies;

If we can share your email address with regulators looking for testimony.

from Deeplinks https://ift.tt/3hZjt10

[chauhuongtran]

App Store SEO: How to Diagnose a Drop in Traffic & Win It Back

Posted by Joel.Mesherghi

For some organizations, mobile apps can be an important means to capturing new leads and customers, so it can be alarming when you notice your app visits are declining.

However, while there is content on how to optimize your app, otherwise known as ASO (App Store Optimization), there is little information out there on the steps required to diagnose a drop in app visits.

Although there are overlaps with traditional search, there are unique factors that play a role in app store visibility.

The aim of this blog is to give you a solid foundation when trying to investigate a drop in app store visits and then we’ll go through some quick fire opportunities to win that traffic back.

We’ll go through the process of investigating why your app traffic declined, including:

Identifying potential external factors

Identifying the type of keywords that dropped in visits

Analyzing app user engagement metrics

And we’ll go through some ways to help you win traffic back including:

Spying on your competitors

Optimizing your store listing

Investing in localisation

Investigating why your app traffic declined

Step 1. Identify potential external factors

Some industries/businesses will have certain periods of the year where traffic may drop due to external factors, such as seasonality.

Before you begin investigating a traffic drop further:

Talk to your point of contact and ask whether seasonality impacts their business, or whether there are general industry trends at play. For example, aggregator sites like SkyScanner may see a drop in app visits after the busy period at the start of the year.

Identify whether app installs actually dropped. If they didn’t, then you probably don’t need to worry about a drop in traffic too much and it could be Google’s and Apple’s algorithms better aligning the intent of search terms.

Step 2. Identify the type of keywords that dropped in visits

Like traditional search, identifying the type of keywords (branded and non-branded), as well as the individual keywords that saw the biggest drop in app store visits, will provide much needed context and help shape the direction of your investigation. For instance:

If branded terms saw the biggest drop-off in visits this could suggest:

There has been a decrease in the amount of advertising spend that builds brand/product awareness

Competitors are bidding on your branded terms

The app name/brand has changed and hasn’t been able to mop up all previous branded traffic

If non-branded terms saw the biggest drop off in visits this could suggest:

You’ve made recent optimisation changes that have had a negative impact

User engagement signals, such as app crashes, or app reviews have changed for the worse

Your competition have better optimised their app and/or provide a better user experience (particularly relevant if an app receives a majority of its traffic from a small set of keywords)

Your app has been hit by an algorithm update

If both branded and non-branded terms saw the biggest drop off in visits this could suggest:

You’ve violated Google’s policies on promoting your app.

There are external factors at play

To get data for your Android app

To get data for your Android app, sign into your Google Play Console account.

Google Play Console provides a wealth of data on the performance of your android app, with particularly useful insights on user engagement metrics that influence app store ranking (more on these later).

However, keyword specific data will be limited. Google Play Console will show you the individual keywords that delivered the most downloads for your app, but the majority of keyword visits will likely be unclassified: mid to long-tail keywords that generate downloads, but don’t generate enough downloads to appear as isolated keywords. These keywords will be classified as “other”.

Your chart might look like the below. Repeat the same process for branded terms.

Above: Graph of a client’s non-branded Google Play Store app visits. The number of visits are factual, but the keywords driving visits have been changed to keep anonymity.

To get data for your IOS app

To get data on the performance of your IOS app, Apple have App Store Connect. Like Google Play Console, you’ll be able to get your hands on user engagement metrics that can influence the ranking of your app.

However, keyword data is even scarcer than Google Play Console. You’ll only be able to see the total number of impressions your app’s icon has received on the App Store. If you’ve seen a drop in visits for both your Android and IOS app, then you could use Google Play Console data as a proxy for keyword performance.

If you use an app rank tracking tool, such as TheTool, you can somewhat plug gaps in knowledge for the keywords that are potentially driving visits to your app.

Step 3. Analyze app user engagement metrics

User engagement metrics that underpin a good user experience have a strong influence on how your app ranks and both Apple and Google are open about this.

Google states that user engagement metrics like app crashes, ANR rates (application not responding) and poor reviews can limit exposure opportunities on Google Play.

While Apple isn't quite as forthcoming as Google when it comes to providing information on engagement metrics, they do state that app ratings and reviews can influence app store visibility.

Ultimately, Apple wants to ensure IOS apps provide a good user experience, so it’s likely they use a range of additional user engagement metrics to rank an app in the App Store.

As part of your investigation, you should look into how the below user engagement metrics may have changed around the time period you saw a drop in visits to your app.

App rating

Number of ratings (newer/fresh ratings will be weighted more for Google)

Number of downloads

Installs vs uninstalls

App crashes and application not responding

You’ll be able to get data for the above metrics in Google Play Console and App Store Connect, or you may have access to this data internally.

Even if your analysis doesn’t reveal insights, metrics like app rating influences conversion and where your app ranks in the app pack SERP feature, so it’s well worth investing time in developing a strategy to improve these metrics.

One simple tactic could be to ensure you respond to negative reviews and reviews with questions. In fact, users increase their rating by +0.7 stars on average after receiving a reply.

Apple offers a few tips on asking for ratings and reviews for IOS app.

Help win your app traffic back

Step 1. Spy on your competitors

Find out who’s ranking

When trying to identify opportunities to improve app store visibility, I always like to compare the top 5 ranking competitor apps for some priority non-branded keywords.

All you need to do is search for these keywords in Google Play and the App Store and grab the publicly available ranking factors from each app listing. You should have something like the below.

Brand

Title

Title Character length

Rating

Number of reviews

Number of installs

Description character length

COMPETITOR 1

[Competitor title]

50

4.8

2,848

50,000+

3,953

COMPETITOR 2

[Competitor title]

28

4.0

3,080

500,000+

2,441

COMPETITOR 3

[Competitor title]

16

4.0

2566

100,000+

2,059

YOUR BRAND

​[Your brands title]

37

4.3

2,367

100,000+

3,951

COMPETITOR 4

[Competitor title]

7

4.1

1,140

100,000+

1,142

COMPETITOR 5

[Competitor title]

24

4.5

567

50,000+

2,647

     Above: anonymized table of a client's Google Play competitors

From this, you may get some indications as to why an app ranks above you. For instance, we see “Competitor 1” not only has the best app rating, but has the longest title and description. Perhaps they better optimized their title and description?

We can also see that competitors that rank above us generally have a larger number of total reviews and installs, which aligns with both Google’s and Apple’s statements about the importance of user engagement metrics.

With the above comparison information, you can dig a little deeper, which leads us on nicely to the next section.

Optimize your app text fields

Keywords you add to text fields can have a significant impact on app store discoverability.

As part of your analysis, you should look into how your keyword optimization differs from competitors and identify any opportunities.

For Google Play, adding keywords to the below text fields can influence rankings:

Keywords in the app title (50 characters)

Keywords in the app description (4,000 characters)

Keywords in short description (80 characters)

Keywords in URL

Keywords in your app name

When it comes to the App Store, adding keywords to the below text fields can influence rankings:

Keywords in the app title (30 characters)

Using the 100 character keywords field (a dedicated 100-character field to place keywords you want to rank for)

Keywords in your app name

To better understand how your optimisation tactics hold up, I recommended comparing your app text fields to competitors.

For example, if I want to know the frequency of mentioned keywords in their app descriptions on Google Play (keywords in the description field are a ranking factor) than I’d create a table like the one below.

Keyword

COMPETITOR 1

COMPETITOR 2

COMPETITOR 3

YOUR BRAND

COMPETITOR 4

COMPETITOR 5

job

32

9

5

40

3

2

job search

12

4

10

9

10

8

employment

2

00

5

03

job tracking

2

00

4

00

employment app

7

2

04

2

1

employment search

4

1

1

5

00

job tracker

3

00

1

00

recruiter

2

00

1

00

     Above: anonymized table of a client's Google Play competitors

From the above table, I can see that the number 1 ranking competitor (competitor 1) has more mentions of “job search” and “employment app” than I do.

Whilst there are many factors that decide the position at which an app ranks, I could deduce that I need to increase the frequency of said keywords in my Google Play app description to help improve ranking.

Be careful though: writing unnatural, keyword stuffed descriptions and titles will likely have an adverse effect.

Remember, as well as being optimized for machines, text fields like your app title and description are meant to be a compelling “advertisement” of your app for users..

I’d repeat this process for other text fields to uncover other keyword insights.

Step 2. Optimize your store listing

Your store listing in the home of your app on Google Play. It’s where users can learn about your app, read reviews and more. And surprisingly, not all apps take full advantage of developing an immersive store listing experience.

Whilst Google doesn't seem to directly state that fully utilizing the majority of store listing features directly impacts your apps discoverability, it’s fair to speculate that there may be some ranking consideration behind this.

At the very least, investing in your store listing could improve conversion and you can even run A/B tests to measure the impact of your changes.

You can improve the overall user experience and content found in the store listing by adding video trailers of your app, quality creative assets, your apps icon (you’ll want to make your icon stand out amongst a sea of other app icons) and more.

You can read Google’s best practice guide on creating a compelling Google Play store listing to learn more.

Step 3. Invest in localization

The saying goes “think global, act local” and this is certainly true of apps.

Previous studies have revealed that 72.4% of global consumers preferred to use their native language when shopping online and that 56.2% of consumers said that the ability to obtain information in their own language is more important than price.

It makes logical sense. The better you can personalize your product for your audience, the better your results will be, so go the extra mile and localize your Google Play and App Store listings.

Google has a handy checklist for localization on Google Play and Apple has a comprehensive resource on internationalizing your app on the App Store.

Wrap up

A drop in visits of any kind causes alarm and panic. Hopefully this blog gives you a good starting point if you ever need to investigate why an apps traffic has dropped as well as providing some quick fire opportunities to win it back.

If you’re interested in further reading on ASO, I recommend reading App Radar’s and TheTool’s guides to ASO, as well as app search discoverability tips from Google and Apple themselves.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

App Store SEO: How to Diagnose a Drop in Traffic & Win It Back Theo dõi các thông tin khác tại: https://foogleseo.blogspot.com App Store SEO: How to Diagnose a Drop in Traffic & Win It Back posted first on foogleseo.blogspot.com from https://chauhuongtran.blogspot.com/2019/11/app-store-seo-how-to-diagnose-drop-in.html

[luongthuyvy]

App Store SEO: How to Diagnose a Drop in Traffic & Win It Back

Posted by Joel.Mesherghi

For some organizations, mobile apps can be an important means to capturing new leads and customers, so it can be alarming when you notice your app visits are declining.

However, while there is content on how to optimize your app, otherwise known as ASO (App Store Optimization), there is little information out there on the steps required to diagnose a drop in app visits.

Although there are overlaps with traditional search, there are unique factors that play a role in app store visibility.

The aim of this blog is to give you a solid foundation when trying to investigate a drop in app store visits and then we’ll go through some quick fire opportunities to win that traffic back.

We’ll go through the process of investigating why your app traffic declined, including:

Identifying potential external factors

Identifying the type of keywords that dropped in visits

Analyzing app user engagement metrics

And we’ll go through some ways to help you win traffic back including:

Spying on your competitors

Optimizing your store listing

Investing in localisation

Investigating why your app traffic declined

Step 1. Identify potential external factors

Some industries/businesses will have certain periods of the year where traffic may drop due to external factors, such as seasonality.

Before you begin investigating a traffic drop further:

Talk to your point of contact and ask whether seasonality impacts their business, or whether there are general industry trends at play. For example, aggregator sites like SkyScanner may see a drop in app visits after the busy period at the start of the year.

Identify whether app installs actually dropped. If they didn’t, then you probably don’t need to worry about a drop in traffic too much and it could be Google’s and Apple’s algorithms better aligning the intent of search terms.

Step 2. Identify the type of keywords that dropped in visits

Like traditional search, identifying the type of keywords (branded and non-branded), as well as the individual keywords that saw the biggest drop in app store visits, will provide much needed context and help shape the direction of your investigation. For instance:

If branded terms saw the biggest drop-off in visits this could suggest:

There has been a decrease in the amount of advertising spend that builds brand/product awareness

Competitors are bidding on your branded terms

The app name/brand has changed and hasn’t been able to mop up all previous branded traffic

If non-branded terms saw the biggest drop off in visits this could suggest:

You’ve made recent optimisation changes that have had a negative impact

User engagement signals, such as app crashes, or app reviews have changed for the worse

Your competition have better optimised their app and/or provide a better user experience (particularly relevant if an app receives a majority of its traffic from a small set of keywords)

Your app has been hit by an algorithm update

If both branded and non-branded terms saw the biggest drop off in visits this could suggest:

You’ve violated Google’s policies on promoting your app.

There are external factors at play

To get data for your Android app

To get data for your Android app, sign into your Google Play Console account.

Google Play Console provides a wealth of data on the performance of your android app, with particularly useful insights on user engagement metrics that influence app store ranking (more on these later).

However, keyword specific data will be limited. Google Play Console will show you the individual keywords that delivered the most downloads for your app, but the majority of keyword visits will likely be unclassified: mid to long-tail keywords that generate downloads, but don’t generate enough downloads to appear as isolated keywords. These keywords will be classified as “other”.

Your chart might look like the below. Repeat the same process for branded terms.

Above: Graph of a client’s non-branded Google Play Store app visits. The number of visits are factual, but the keywords driving visits have been changed to keep anonymity.

To get data for your IOS app

To get data on the performance of your IOS app, Apple have App Store Connect. Like Google Play Console, you’ll be able to get your hands on user engagement metrics that can influence the ranking of your app.

However, keyword data is even scarcer than Google Play Console. You’ll only be able to see the total number of impressions your app’s icon has received on the App Store. If you’ve seen a drop in visits for both your Android and IOS app, then you could use Google Play Console data as a proxy for keyword performance.

If you use an app rank tracking tool, such as TheTool, you can somewhat plug gaps in knowledge for the keywords that are potentially driving visits to your app.

Step 3. Analyze app user engagement metrics

User engagement metrics that underpin a good user experience have a strong influence on how your app ranks and both Apple and Google are open about this.

Google states that user engagement metrics like app crashes, ANR rates (application not responding) and poor reviews can limit exposure opportunities on Google Play.

While Apple isn't quite as forthcoming as Google when it comes to providing information on engagement metrics, they do state that app ratings and reviews can influence app store visibility.

Ultimately, Apple wants to ensure IOS apps provide a good user experience, so it’s likely they use a range of additional user engagement metrics to rank an app in the App Store.

As part of your investigation, you should look into how the below user engagement metrics may have changed around the time period you saw a drop in visits to your app.

App rating

Number of ratings (newer/fresh ratings will be weighted more for Google)

Number of downloads

Installs vs uninstalls

App crashes and application not responding

You’ll be able to get data for the above metrics in Google Play Console and App Store Connect, or you may have access to this data internally.

Even if your analysis doesn’t reveal insights, metrics like app rating influences conversion and where your app ranks in the app pack SERP feature, so it’s well worth investing time in developing a strategy to improve these metrics.

One simple tactic could be to ensure you respond to negative reviews and reviews with questions. In fact, users increase their rating by +0.7 stars on average after receiving a reply.

Apple offers a few tips on asking for ratings and reviews for IOS app.

Help win your app traffic back

Step 1. Spy on your competitors

Find out who’s ranking

When trying to identify opportunities to improve app store visibility, I always like to compare the top 5 ranking competitor apps for some priority non-branded keywords.

All you need to do is search for these keywords in Google Play and the App Store and grab the publicly available ranking factors from each app listing. You should have something like the below.

Brand

Title

Title Character length

Rating

Number of reviews

Number of installs

Description character length

COMPETITOR 1

[Competitor title]

50

4.8

2,848

50,000+

3,953

COMPETITOR 2

[Competitor title]

28

4.0

3,080

500,000+

2,441

COMPETITOR 3

[Competitor title]

16

4.0

2566

100,000+

2,059

YOUR BRAND

​[Your brands title]

37

4.3

2,367

100,000+

3,951

COMPETITOR 4

[Competitor title]

7

4.1

1,140

100,000+

1,142

COMPETITOR 5

[Competitor title]

24

4.5

567

50,000+

2,647

     Above: anonymized table of a client's Google Play competitors

From this, you may get some indications as to why an app ranks above you. For instance, we see “Competitor 1” not only has the best app rating, but has the longest title and description. Perhaps they better optimized their title and description?

We can also see that competitors that rank above us generally have a larger number of total reviews and installs, which aligns with both Google’s and Apple’s statements about the importance of user engagement metrics.

With the above comparison information, you can dig a little deeper, which leads us on nicely to the next section.

Optimize your app text fields

Keywords you add to text fields can have a significant impact on app store discoverability.

As part of your analysis, you should look into how your keyword optimization differs from competitors and identify any opportunities.

For Google Play, adding keywords to the below text fields can influence rankings:

Keywords in the app title (50 characters)

Keywords in the app description (4,000 characters)

Keywords in short description (80 characters)

Keywords in URL

Keywords in your app name

When it comes to the App Store, adding keywords to the below text fields can influence rankings:

Keywords in the app title (30 characters)

Using the 100 character keywords field (a dedicated 100-character field to place keywords you want to rank for)

Keywords in your app name

To better understand how your optimisation tactics hold up, I recommended comparing your app text fields to competitors.

For example, if I want to know the frequency of mentioned keywords in their app descriptions on Google Play (keywords in the description field are a ranking factor) than I’d create a table like the one below.

Keyword

COMPETITOR 1

COMPETITOR 2

COMPETITOR 3

YOUR BRAND

COMPETITOR 4

COMPETITOR 5

job

32

9

5

40

3

2

job search

12

4

10

9

10

8

employment

2

00

5

03

job tracking

2

00

4

00

employment app

7

2

04

2

1

employment search

4

1

1

5

00

job tracker

3

00

1

00

recruiter

2

00

1

00

     Above: anonymized table of a client's Google Play competitors

From the above table, I can see that the number 1 ranking competitor (competitor 1) has more mentions of “job search” and “employment app” than I do.

Whilst there are many factors that decide the position at which an app ranks, I could deduce that I need to increase the frequency of said keywords in my Google Play app description to help improve ranking.

Be careful though: writing unnatural, keyword stuffed descriptions and titles will likely have an adverse effect.

Remember, as well as being optimized for machines, text fields like your app title and description are meant to be a compelling “advertisement” of your app for users..

I’d repeat this process for other text fields to uncover other keyword insights.

Step 2. Optimize your store listing

Your store listing in the home of your app on Google Play. It’s where users can learn about your app, read reviews and more. And surprisingly, not all apps take full advantage of developing an immersive store listing experience.

Whilst Google doesn't seem to directly state that fully utilizing the majority of store listing features directly impacts your apps discoverability, it’s fair to speculate that there may be some ranking consideration behind this.

At the very least, investing in your store listing could improve conversion and you can even run A/B tests to measure the impact of your changes.

You can improve the overall user experience and content found in the store listing by adding video trailers of your app, quality creative assets, your apps icon (you’ll want to make your icon stand out amongst a sea of other app icons) and more.

You can read Google’s best practice guide on creating a compelling Google Play store listing to learn more.

Step 3. Invest in localization

The saying goes “think global, act local” and this is certainly true of apps.

Previous studies have revealed that 72.4% of global consumers preferred to use their native language when shopping online and that 56.2% of consumers said that the ability to obtain information in their own language is more important than price.

It makes logical sense. The better you can personalize your product for your audience, the better your results will be, so go the extra mile and localize your Google Play and App Store listings.

Google has a handy checklist for localization on Google Play and Apple has a comprehensive resource on internationalizing your app on the App Store.

Wrap up

A drop in visits of any kind causes alarm and panic. Hopefully this blog gives you a good starting point if you ever need to investigate why an apps traffic has dropped as well as providing some quick fire opportunities to win it back.

If you’re interested in further reading on ASO, I recommend reading App Radar’s and TheTool’s guides to ASO, as well as app search discoverability tips from Google and Apple themselves.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

App Store SEO: How to Diagnose a Drop in Traffic & Win It Back Theo dõi các thông tin khác tại: https://foogleseo.blogspot.com App Store SEO: How to Diagnose a Drop in Traffic & Win It Back posted first on https://foogleseo.blogspot.com/ #FoogleSEO #luongthuyvy Nguồn: http://bit.ly/2DaI7si #luongthuyvy

[buitatphu]

App Store SEO: How to Diagnose a Drop in Traffic & Win It Back

Posted by Joel.Mesherghi

For some organizations, mobile apps can be an important means to capturing new leads and customers, so it can be alarming when you notice your app visits are declining.

However, while there is content on how to optimize your app, otherwise known as ASO (App Store Optimization), there is little information out there on the steps required to diagnose a drop in app visits.

Although there are overlaps with traditional search, there are unique factors that play a role in app store visibility.

The aim of this blog is to give you a solid foundation when trying to investigate a drop in app store visits and then we’ll go through some quick fire opportunities to win that traffic back.

We’ll go through the process of investigating why your app traffic declined, including:

Identifying potential external factors

Identifying the type of keywords that dropped in visits

Analyzing app user engagement metrics

And we’ll go through some ways to help you win traffic back including:

Spying on your competitors

Optimizing your store listing

Investing in localisation

Investigating why your app traffic declined

Step 1. Identify potential external factors

Some industries/businesses will have certain periods of the year where traffic may drop due to external factors, such as seasonality.

Before you begin investigating a traffic drop further:

Talk to your point of contact and ask whether seasonality impacts their business, or whether there are general industry trends at play. For example, aggregator sites like SkyScanner may see a drop in app visits after the busy period at the start of the year.

Identify whether app installs actually dropped. If they didn’t, then you probably don’t need to worry about a drop in traffic too much and it could be Google’s and Apple’s algorithms better aligning the intent of search terms.

Step 2. Identify the type of keywords that dropped in visits

Like traditional search, identifying the type of keywords (branded and non-branded), as well as the individual keywords that saw the biggest drop in app store visits, will provide much needed context and help shape the direction of your investigation. For instance:

If branded terms saw the biggest drop-off in visits this could suggest:

There has been a decrease in the amount of advertising spend that builds brand/product awareness

Competitors are bidding on your branded terms

The app name/brand has changed and hasn’t been able to mop up all previous branded traffic

If non-branded terms saw the biggest drop off in visits this could suggest:

You’ve made recent optimisation changes that have had a negative impact

User engagement signals, such as app crashes, or app reviews have changed for the worse

Your competition have better optimised their app and/or provide a better user experience (particularly relevant if an app receives a majority of its traffic from a small set of keywords)

Your app has been hit by an algorithm update

If both branded and non-branded terms saw the biggest drop off in visits this could suggest:

You’ve violated Google’s policies on promoting your app.

There are external factors at play

To get data for your Android app

To get data for your Android app, sign into your Google Play Console account.

Google Play Console provides a wealth of data on the performance of your android app, with particularly useful insights on user engagement metrics that influence app store ranking (more on these later).

However, keyword specific data will be limited. Google Play Console will show you the individual keywords that delivered the most downloads for your app, but the majority of keyword visits will likely be unclassified: mid to long-tail keywords that generate downloads, but don’t generate enough downloads to appear as isolated keywords. These keywords will be classified as “other”.

Your chart might look like the below. Repeat the same process for branded terms.

Above: Graph of a client’s non-branded Google Play Store app visits. The number of visits are factual, but the keywords driving visits have been changed to keep anonymity.

To get data for your IOS app

To get data on the performance of your IOS app, Apple have App Store Connect. Like Google Play Console, you’ll be able to get your hands on user engagement metrics that can influence the ranking of your app.

However, keyword data is even scarcer than Google Play Console. You’ll only be able to see the total number of impressions your app’s icon has received on the App Store. If you’ve seen a drop in visits for both your Android and IOS app, then you could use Google Play Console data as a proxy for keyword performance.

If you use an app rank tracking tool, such as TheTool, you can somewhat plug gaps in knowledge for the keywords that are potentially driving visits to your app.

Step 3. Analyze app user engagement metrics

User engagement metrics that underpin a good user experience have a strong influence on how your app ranks and both Apple and Google are open about this.

Google states that user engagement metrics like app crashes, ANR rates (application not responding) and poor reviews can limit exposure opportunities on Google Play.

While Apple isn't quite as forthcoming as Google when it comes to providing information on engagement metrics, they do state that app ratings and reviews can influence app store visibility.

Ultimately, Apple wants to ensure IOS apps provide a good user experience, so it’s likely they use a range of additional user engagement metrics to rank an app in the App Store.

As part of your investigation, you should look into how the below user engagement metrics may have changed around the time period you saw a drop in visits to your app.

App rating

Number of ratings (newer/fresh ratings will be weighted more for Google)

Number of downloads

Installs vs uninstalls

App crashes and application not responding

You’ll be able to get data for the above metrics in Google Play Console and App Store Connect, or you may have access to this data internally.

Even if your analysis doesn’t reveal insights, metrics like app rating influences conversion and where your app ranks in the app pack SERP feature, so it’s well worth investing time in developing a strategy to improve these metrics.

One simple tactic could be to ensure you respond to negative reviews and reviews with questions. In fact, users increase their rating by +0.7 stars on average after receiving a reply.

Apple offers a few tips on asking for ratings and reviews for IOS app.

Help win your app traffic back

Step 1. Spy on your competitors

Find out who’s ranking

When trying to identify opportunities to improve app store visibility, I always like to compare the top 5 ranking competitor apps for some priority non-branded keywords.

All you need to do is search for these keywords in Google Play and the App Store and grab the publicly available ranking factors from each app listing. You should have something like the below.

Brand

Title

Title Character length

Rating

Number of reviews

Number of installs

Description character length

COMPETITOR 1

[Competitor title]

50

4.8

2,848

50,000+

3,953

COMPETITOR 2

[Competitor title]

28

4.0

3,080

500,000+

2,441

COMPETITOR 3

[Competitor title]

16

4.0

2566

100,000+

2,059

YOUR BRAND

​[Your brands title]

37

4.3

2,367

100,000+

3,951

COMPETITOR 4

[Competitor title]

7

4.1

1,140

100,000+

1,142

COMPETITOR 5

[Competitor title]

24

4.5

567

50,000+

2,647

     Above: anonymized table of a client's Google Play competitors

From this, you may get some indications as to why an app ranks above you. For instance, we see “Competitor 1” not only has the best app rating, but has the longest title and description. Perhaps they better optimized their title and description?

We can also see that competitors that rank above us generally have a larger number of total reviews and installs, which aligns with both Google’s and Apple’s statements about the importance of user engagement metrics.

With the above comparison information, you can dig a little deeper, which leads us on nicely to the next section.

Optimize your app text fields

Keywords you add to text fields can have a significant impact on app store discoverability.

As part of your analysis, you should look into how your keyword optimization differs from competitors and identify any opportunities.

For Google Play, adding keywords to the below text fields can influence rankings:

Keywords in the app title (50 characters)

Keywords in the app description (4,000 characters)

Keywords in short description (80 characters)

Keywords in URL

Keywords in your app name

When it comes to the App Store, adding keywords to the below text fields can influence rankings:

Keywords in the app title (30 characters)

Using the 100 character keywords field (a dedicated 100-character field to place keywords you want to rank for)

Keywords in your app name

To better understand how your optimisation tactics hold up, I recommended comparing your app text fields to competitors.

For example, if I want to know the frequency of mentioned keywords in their app descriptions on Google Play (keywords in the description field are a ranking factor) than I’d create a table like the one below.

Keyword

COMPETITOR 1

COMPETITOR 2

COMPETITOR 3

YOUR BRAND

COMPETITOR 4

COMPETITOR 5

job

32

9

5

40

3

2

job search

12

4

10

9

10

8

employment

2

00

5

03

job tracking

2

00

4

00

employment app

7

2

04

2

1

employment search

4

1

1

5

00

job tracker

3

00

1

00

recruiter

2

00

1

00

     Above: anonymized table of a client's Google Play competitors

From the above table, I can see that the number 1 ranking competitor (competitor 1) has more mentions of “job search” and “employment app” than I do.

Whilst there are many factors that decide the position at which an app ranks, I could deduce that I need to increase the frequency of said keywords in my Google Play app description to help improve ranking.

Be careful though: writing unnatural, keyword stuffed descriptions and titles will likely have an adverse effect.

Remember, as well as being optimized for machines, text fields like your app title and description are meant to be a compelling “advertisement” of your app for users..

I’d repeat this process for other text fields to uncover other keyword insights.

Step 2. Optimize your store listing

Your store listing in the home of your app on Google Play. It’s where users can learn about your app, read reviews and more. And surprisingly, not all apps take full advantage of developing an immersive store listing experience.

Whilst Google doesn't seem to directly state that fully utilizing the majority of store listing features directly impacts your apps discoverability, it’s fair to speculate that there may be some ranking consideration behind this.

At the very least, investing in your store listing could improve conversion and you can even run A/B tests to measure the impact of your changes.

You can improve the overall user experience and content found in the store listing by adding video trailers of your app, quality creative assets, your apps icon (you’ll want to make your icon stand out amongst a sea of other app icons) and more.

You can read Google’s best practice guide on creating a compelling Google Play store listing to learn more.

Step 3. Invest in localization

The saying goes “think global, act local” and this is certainly true of apps.

Previous studies have revealed that 72.4% of global consumers preferred to use their native language when shopping online and that 56.2% of consumers said that the ability to obtain information in their own language is more important than price.

It makes logical sense. The better you can personalize your product for your audience, the better your results will be, so go the extra mile and localize your Google Play and App Store listings.

Google has a handy checklist for localization on Google Play and Apple has a comprehensive resource on internationalizing your app on the App Store.

Wrap up

A drop in visits of any kind causes alarm and panic. Hopefully this blog gives you a good starting point if you ever need to investigate why an apps traffic has dropped as well as providing some quick fire opportunities to win it back.

If you’re interested in further reading on ASO, I recommend reading App Radar’s and TheTool’s guides to ASO, as well as app search discoverability tips from Google and Apple themselves.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

App Store SEO: How to Diagnose a Drop in Traffic & Win It Back Theo dõi các thông tin khác tại: https://foogleseo.blogspot.com App Store SEO: How to Diagnose a Drop in Traffic & Win It Back posted first on https://foogleseo.blogspot.com

[isearchgoood]

App Store SEO: How to Diagnose a Drop in Traffic & Win It Back

Posted by Joel.Mesherghi

For some organizations, mobile apps can be an important means to capturing new leads and customers, so it can be alarming when you notice your app visits are declining.

However, while there is content on how to optimize your app, otherwise known as ASO (App Store Optimization), there is little information out there on the steps required to diagnose a drop in app visits.

Although there are overlaps with traditional search, there are unique factors that play a role in app store visibility.

The aim of this blog is to give you a solid foundation when trying to investigate a drop in app store visits and then we’ll go through some quick fire opportunities to win that traffic back.

We’ll go through the process of investigating why your app traffic declined, including:

Identifying potential external factors

Identifying the type of keywords that dropped in visits

Analyzing app user engagement metrics

And we’ll go through some ways to help you win traffic back including:

Spying on your competitors

Optimizing your store listing

Investing in localisation

Investigating why your app traffic declined

Step 1. Identify potential external factors

Some industries/businesses will have certain periods of the year where traffic may drop due to external factors, such as seasonality.

Before you begin investigating a traffic drop further:

Talk to your point of contact and ask whether seasonality impacts their business, or whether there are general industry trends at play. For example, aggregator sites like SkyScanner may see a drop in app visits after the busy period at the start of the year.

Identify whether app installs actually dropped. If they didn’t, then you probably don’t need to worry about a drop in traffic too much and it could be Google’s and Apple’s algorithms better aligning the intent of search terms.

Step 2. Identify the type of keywords that dropped in visits

Like traditional search, identifying the type of keywords (branded and non-branded), as well as the individual keywords that saw the biggest drop in app store visits, will provide much needed context and help shape the direction of your investigation. For instance:

If branded terms saw the biggest drop-off in visits this could suggest:

There has been a decrease in the amount of advertising spend that builds brand/product awareness

Competitors are bidding on your branded terms

The app name/brand has changed and hasn’t been able to mop up all previous branded traffic

If non-branded terms saw the biggest drop off in visits this could suggest:

You’ve made recent optimisation changes that have had a negative impact

User engagement signals, such as app crashes, or app reviews have changed for the worse

Your competition have better optimised their app and/or provide a better user experience (particularly relevant if an app receives a majority of its traffic from a small set of keywords)

Your app has been hit by an algorithm update

If both branded and non-branded terms saw the biggest drop off in visits this could suggest:

You’ve violated Google’s policies on promoting your app.

There are external factors at play

To get data for your Android app

To get data for your Android app, sign into your Google Play Console account.

Google Play Console provides a wealth of data on the performance of your android app, with particularly useful insights on user engagement metrics that influence app store ranking (more on these later).

However, keyword specific data will be limited. Google Play Console will show you the individual keywords that delivered the most downloads for your app, but the majority of keyword visits will likely be unclassified: mid to long-tail keywords that generate downloads, but don’t generate enough downloads to appear as isolated keywords. These keywords will be classified as “other”.

Your chart might look like the below. Repeat the same process for branded terms.

Above: Graph of a client’s non-branded Google Play Store app visits. The number of visits are factual, but the keywords driving visits have been changed to keep anonymity.

To get data for your IOS app

To get data on the performance of your IOS app, Apple have App Store Connect. Like Google Play Console, you’ll be able to get your hands on user engagement metrics that can influence the ranking of your app.

However, keyword data is even scarcer than Google Play Console. You’ll only be able to see the total number of impressions your app’s icon has received on the App Store. If you’ve seen a drop in visits for both your Android and IOS app, then you could use Google Play Console data as a proxy for keyword performance.

If you use an app rank tracking tool, such as TheTool, you can somewhat plug gaps in knowledge for the keywords that are potentially driving visits to your app.

Step 3. Analyze app user engagement metrics

User engagement metrics that underpin a good user experience have a strong influence on how your app ranks and both Apple and Google are open about this.

Google states that user engagement metrics like app crashes, ANR rates (application not responding) and poor reviews can limit exposure opportunities on Google Play.

While Apple isn't quite as forthcoming as Google when it comes to providing information on engagement metrics, they do state that app ratings and reviews can influence app store visibility.

Ultimately, Apple wants to ensure IOS apps provide a good user experience, so it’s likely they use a range of additional user engagement metrics to rank an app in the App Store.

As part of your investigation, you should look into how the below user engagement metrics may have changed around the time period you saw a drop in visits to your app.

App rating

Number of ratings (newer/fresh ratings will be weighted more for Google)

Number of downloads

Installs vs uninstalls

App crashes and application not responding

You’ll be able to get data for the above metrics in Google Play Console and App Store Connect, or you may have access to this data internally.

Even if your analysis doesn’t reveal insights, metrics like app rating influences conversion and where your app ranks in the app pack SERP feature, so it’s well worth investing time in developing a strategy to improve these metrics.

One simple tactic could be to ensure you respond to negative reviews and reviews with questions. In fact, users increase their rating by +0.7 stars on average after receiving a reply.

Apple offers a few tips on asking for ratings and reviews for IOS app.

Help win your app traffic back

Step 1. Spy on your competitors

Find out who’s ranking

When trying to identify opportunities to improve app store visibility, I always like to compare the top 5 ranking competitor apps for some priority non-branded keywords.

All you need to do is search for these keywords in Google Play and the App Store and grab the publicly available ranking factors from each app listing. You should have something like the below.

Brand

Title

Title Character length

Rating

Number of reviews

Number of installs

Description character length

COMPETITOR 1

[Competitor title]

50

4.8

2,848

50,000+

3,953

COMPETITOR 2

[Competitor title]

28

4.0

3,080

500,000+

2,441

COMPETITOR 3

[Competitor title]

16

4.0

2566

100,000+

2,059

YOUR BRAND

​[Your brands title]

37

4.3

2,367

100,000+

3,951

COMPETITOR 4

[Competitor title]

7

4.1

1,140

100,000+

1,142

COMPETITOR 5

[Competitor title]

24

4.5

567

50,000+

2,647

     Above: anonymized table of a client's Google Play competitors

From this, you may get some indications as to why an app ranks above you. For instance, we see “Competitor 1” not only has the best app rating, but has the longest title and description. Perhaps they better optimized their title and description?

We can also see that competitors that rank above us generally have a larger number of total reviews and installs, which aligns with both Google’s and Apple’s statements about the importance of user engagement metrics.

With the above comparison information, you can dig a little deeper, which leads us on nicely to the next section.

Optimize your app text fields

Keywords you add to text fields can have a significant impact on app store discoverability.

As part of your analysis, you should look into how your keyword optimization differs from competitors and identify any opportunities.

For Google Play, adding keywords to the below text fields can influence rankings:

Keywords in the app title (50 characters)

Keywords in the app description (4,000 characters)

Keywords in short description (80 characters)

Keywords in URL

Keywords in your app name

When it comes to the App Store, adding keywords to the below text fields can influence rankings:

Keywords in the app title (30 characters)

Using the 100 character keywords field (a dedicated 100-character field to place keywords you want to rank for)

Keywords in your app name

To better understand how your optimisation tactics hold up, I recommended comparing your app text fields to competitors.

For example, if I want to know the frequency of mentioned keywords in their app descriptions on Google Play (keywords in the description field are a ranking factor) than I’d create a table like the one below.

Keyword

COMPETITOR 1

COMPETITOR 2

COMPETITOR 3

YOUR BRAND

COMPETITOR 4

COMPETITOR 5

job

32

9

5

40

3

2

job search

12

4

10

9

10

8

employment

2

0

0

5

0

3

job tracking

2

0

0

4

0

0

employment app

7

2

0

4

2

1

employment search

4

1

1

5

0

0

job tracker

3

0

0

1

0

0

recruiter

2

0

0

1

0

0

     Above: anonymized table of a client's Google Play competitors

From the above table, I can see that the number 1 ranking competitor (competitor 1) has more mentions of “job search” and “employment app” than I do.

Whilst there are many factors that decide the position at which an app ranks, I could deduce that I need to increase the frequency of said keywords in my Google Play app description to help improve ranking.

Be careful though: writing unnatural, keyword stuffed descriptions and titles will likely have an adverse effect.

Remember, as well as being optimized for machines, text fields like your app title and description are meant to be a compelling “advertisement” of your app for users..

I’d repeat this process for other text fields to uncover other keyword insights.

Step 2. Optimize your store listing

Your store listing in the home of your app on Google Play. It’s where users can learn about your app, read reviews and more. And surprisingly, not all apps take full advantage of developing an immersive store listing experience.

Whilst Google doesn't seem to directly state that fully utilizing the majority of store listing features directly impacts your apps discoverability, it’s fair to speculate that there may be some ranking consideration behind this.

At the very least, investing in your store listing could improve conversion and you can even run A/B tests to measure the impact of your changes.

You can improve the overall user experience and content found in the store listing by adding video trailers of your app, quality creative assets, your apps icon (you’ll want to make your icon stand out amongst a sea of other app icons) and more.

You can read Google’s best practice guide on creating a compelling Google Play store listing to learn more.

Step 3. Invest in localization

The saying goes “think global, act local” and this is certainly true of apps.

Previous studies have revealed that 72.4% of global consumers preferred to use their native language when shopping online and that 56.2% of consumers said that the ability to obtain information in their own language is more important than price.

It makes logical sense. The better you can personalize your product for your audience, the better your results will be, so go the extra mile and localize your Google Play and App Store listings.

Google has a handy checklist for localization on Google Play and Apple has a comprehensive resource on internationalizing your app on the App Store.

Wrap up

A drop in visits of any kind causes alarm and panic. Hopefully this blog gives you a good starting point if you ever need to investigate why an apps traffic has dropped as well as providing some quick fire opportunities to win it back.

If you’re interested in further reading on ASO, I recommend reading App Radar’s and TheTool’s guides to ASO, as well as app search discoverability tips from Google and Apple themselves.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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App Store SEO: How to Diagnose a Drop in Traffic & Win It Back

Posted by Joel.Mesherghi

For some organizations, mobile apps can be an important means to capturing new leads and customers, so it can be alarming when you notice your app visits are declining.

However, while there is content on how to optimize your app, otherwise known as ASO (App Store Optimization), there is little information out there on the steps required to diagnose a drop in app visits.

Although there are overlaps with traditional search, there are unique factors that play a role in app store visibility.

The aim of this blog is to give you a solid foundation when trying to investigate a drop in app store visits and then we’ll go through some quick fire opportunities to win that traffic back.

We’ll go through the process of investigating why your app traffic declined, including:

Identifying potential external factors

Identifying the type of keywords that dropped in visits

Analyzing app user engagement metrics

And we’ll go through some ways to help you win traffic back including:

Spying on your competitors

Optimizing your store listing

Investing in localisation

Investigating why your app traffic declined

Step 1. Identify potential external factors

Some industries/businesses will have certain periods of the year where traffic may drop due to external factors, such as seasonality.

Before you begin investigating a traffic drop further:

Talk to your point of contact and ask whether seasonality impacts their business, or whether there are general industry trends at play. For example, aggregator sites like SkyScanner may see a drop in app visits after the busy period at the start of the year.

Identify whether app installs actually dropped. If they didn’t, then you probably don’t need to worry about a drop in traffic too much and it could be Google’s and Apple’s algorithms better aligning the intent of search terms.

Step 2. Identify the type of keywords that dropped in visits

Like traditional search, identifying the type of keywords (branded and non-branded), as well as the individual keywords that saw the biggest drop in app store visits, will provide much needed context and help shape the direction of your investigation. For instance:

If branded terms saw the biggest drop-off in visits this could suggest:

There has been a decrease in the amount of advertising spend that builds brand/product awareness

Competitors are bidding on your branded terms

The app name/brand has changed and hasn’t been able to mop up all previous branded traffic

If non-branded terms saw the biggest drop off in visits this could suggest:

You’ve made recent optimisation changes that have had a negative impact

User engagement signals, such as app crashes, or app reviews have changed for the worse

Your competition have better optimised their app and/or provide a better user experience (particularly relevant if an app receives a majority of its traffic from a small set of keywords)

Your app has been hit by an algorithm update

If both branded and non-branded terms saw the biggest drop off in visits this could suggest:

You’ve violated Google’s policies on promoting your app.

There are external factors at play

To get data for your Android app

To get data for your Android app, sign into your Google Play Console account.

Google Play Console provides a wealth of data on the performance of your android app, with particularly useful insights on user engagement metrics that influence app store ranking (more on these later).

However, keyword specific data will be limited. Google Play Console will show you the individual keywords that delivered the most downloads for your app, but the majority of keyword visits will likely be unclassified: mid to long-tail keywords that generate downloads, but don’t generate enough downloads to appear as isolated keywords. These keywords will be classified as “other”.

Your chart might look like the below. Repeat the same process for branded terms.

Above: Graph of a client’s non-branded Google Play Store app visits. The number of visits are factual, but the keywords driving visits have been changed to keep anonymity.

To get data for your IOS app

To get data on the performance of your IOS app, Apple have App Store Connect. Like Google Play Console, you’ll be able to get your hands on user engagement metrics that can influence the ranking of your app.

However, keyword data is even scarcer than Google Play Console. You’ll only be able to see the total number of impressions your app’s icon has received on the App Store. If you’ve seen a drop in visits for both your Android and IOS app, then you could use Google Play Console data as a proxy for keyword performance.

If you use an app rank tracking tool, such as TheTool, you can somewhat plug gaps in knowledge for the keywords that are potentially driving visits to your app.

Step 3. Analyze app user engagement metrics

User engagement metrics that underpin a good user experience have a strong influence on how your app ranks and both Apple and Google are open about this.

Google states that user engagement metrics like app crashes, ANR rates (application not responding) and poor reviews can limit exposure opportunities on Google Play.

While Apple isn't quite as forthcoming as Google when it comes to providing information on engagement metrics, they do state that app ratings and reviews can influence app store visibility.

Ultimately, Apple wants to ensure IOS apps provide a good user experience, so it’s likely they use a range of additional user engagement metrics to rank an app in the App Store.

As part of your investigation, you should look into how the below user engagement metrics may have changed around the time period you saw a drop in visits to your app.

App rating

Number of ratings (newer/fresh ratings will be weighted more for Google)

Number of downloads

Installs vs uninstalls

App crashes and application not responding

You’ll be able to get data for the above metrics in Google Play Console and App Store Connect, or you may have access to this data internally.

Even if your analysis doesn’t reveal insights, metrics like app rating influences conversion and where your app ranks in the app pack SERP feature, so it’s well worth investing time in developing a strategy to improve these metrics.

One simple tactic could be to ensure you respond to negative reviews and reviews with questions. In fact, users increase their rating by +0.7 stars on average after receiving a reply.

Apple offers a few tips on asking for ratings and reviews for IOS app.

Help win your app traffic back

Step 1. Spy on your competitors

Find out who’s ranking

When trying to identify opportunities to improve app store visibility, I always like to compare the top 5 ranking competitor apps for some priority non-branded keywords.

All you need to do is search for these keywords in Google Play and the App Store and grab the publicly available ranking factors from each app listing. You should have something like the below.

Brand

Title

Title Character length

Rating

Number of reviews

Number of installs

Description character length

COMPETITOR 1

[Competitor title]

50

4.8

2,848

50,000+

3,953

COMPETITOR 2

[Competitor title]

28

4.0

3,080

500,000+

2,441

COMPETITOR 3

[Competitor title]

16

4.0

2566

100,000+

2,059

YOUR BRAND

​[Your brands title]

37

4.3

2,367

100,000+

3,951

COMPETITOR 4

[Competitor title]

7

4.1

1,140

100,000+

1,142

COMPETITOR 5

[Competitor title]

24

4.5

567

50,000+

2,647

     Above: anonymized table of a client's Google Play competitors

From this, you may get some indications as to why an app ranks above you. For instance, we see “Competitor 1” not only has the best app rating, but has the longest title and description. Perhaps they better optimized their title and description?

We can also see that competitors that rank above us generally have a larger number of total reviews and installs, which aligns with both Google’s and Apple’s statements about the importance of user engagement metrics.

With the above comparison information, you can dig a little deeper, which leads us on nicely to the next section.

Optimize your app text fields

Keywords you add to text fields can have a significant impact on app store discoverability.

As part of your analysis, you should look into how your keyword optimization differs from competitors and identify any opportunities.

For Google Play, adding keywords to the below text fields can influence rankings:

Keywords in the app title (50 characters)

Keywords in the app description (4,000 characters)

Keywords in short description (80 characters)

Keywords in URL

Keywords in your app name

When it comes to the App Store, adding keywords to the below text fields can influence rankings:

Keywords in the app title (30 characters)

Using the 100 character keywords field (a dedicated 100-character field to place keywords you want to rank for)

Keywords in your app name

To better understand how your optimisation tactics hold up, I recommended comparing your app text fields to competitors.

For example, if I want to know the frequency of mentioned keywords in their app descriptions on Google Play (keywords in the description field are a ranking factor) than I’d create a table like the one below.

Keyword

COMPETITOR 1

COMPETITOR 2

COMPETITOR 3

YOUR BRAND

COMPETITOR 4

COMPETITOR 5

job

32

9

5

40

3

2

job search

12

4

10

9

10

8

employment

2

00

5

03

job tracking

2

00

4

00

employment app

7

2

04

2

1

employment search

4

1

1

5

00

job tracker

3

00

1

00

recruiter

2

00

1

00

     Above: anonymized table of a client's Google Play competitors

From the above table, I can see that the number 1 ranking competitor (competitor 1) has more mentions of “job search” and “employment app” than I do.

Whilst there are many factors that decide the position at which an app ranks, I could deduce that I need to increase the frequency of said keywords in my Google Play app description to help improve ranking.

Be careful though: writing unnatural, keyword stuffed descriptions and titles will likely have an adverse effect.

Remember, as well as being optimized for machines, text fields like your app title and description are meant to be a compelling “advertisement” of your app for users..

I’d repeat this process for other text fields to uncover other keyword insights.

Step 2. Optimize your store listing

Your store listing in the home of your app on Google Play. It’s where users can learn about your app, read reviews and more. And surprisingly, not all apps take full advantage of developing an immersive store listing experience.

Whilst Google doesn't seem to directly state that fully utilizing the majority of store listing features directly impacts your apps discoverability, it’s fair to speculate that there may be some ranking consideration behind this.

At the very least, investing in your store listing could improve conversion and you can even run A/B tests to measure the impact of your changes.

You can improve the overall user experience and content found in the store listing by adding video trailers of your app, quality creative assets, your apps icon (you’ll want to make your icon stand out amongst a sea of other app icons) and more.

You can read Google’s best practice guide on creating a compelling Google Play store listing to learn more.

Step 3. Invest in localization

The saying goes “think global, act local” and this is certainly true of apps.

Previous studies have revealed that 72.4% of global consumers preferred to use their native language when shopping online and that 56.2% of consumers said that the ability to obtain information in their own language is more important than price.

It makes logical sense. The better you can personalize your product for your audience, the better your results will be, so go the extra mile and localize your Google Play and App Store listings.

Google has a handy checklist for localization on Google Play and Apple has a comprehensive resource on internationalizing your app on the App Store.

Wrap up

A drop in visits of any kind causes alarm and panic. Hopefully this blog gives you a good starting point if you ever need to investigate why an apps traffic has dropped as well as providing some quick fire opportunities to win it back.

If you’re interested in further reading on ASO, I recommend reading App Radar’s and TheTool’s guides to ASO, as well as app search discoverability tips from Google and Apple themselves.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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