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crestinfosystems · 1 year ago

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What are The Types of Graphic Designs

Have you ever imagined how certain ideas or messages can be communicated effectively in this modern world? This is a graphic design that makes it easier to communicate your ideas or message quickly and more effectively. There is no doubt that graphic design is widely used in almost every aspect of our daily lives. It is also referred to as communication design due to its ability to convey a visual message by connecting elements.

Designing something visually appealing is only part of it when it comes to graphic design. The term graphic design is often used to describe many different types of design, but the knowledge, skillsets, and software required to create each may vary. Many graphic designers specialize in specific types of graphic design, but some are generalists who work on different projects.

Are you interested in a graphic design course but need help deciding which graphic design specialization to pursue to advance your career? Continue reading this article to get an in-depth understanding of graphic design and its different types.

Before we dive into different types of graphic design and their uses in the industry, let’s understand what graphic design is. Let’s get into it!

What is Graphic Design?

Typography, imagery, color, design, and form are elements of graphic design that communicate ideas and solve real-life problems. This is why graphic design has different types, each specializing in a particular area. By creating visual concepts, graphic designers inspire, inform, and captivate consumers through software or hand-drawn illustrations.

In addition to developing advertisements, brochures, magazines, and reports, they also create the overall layout and production design. Designers must maintain adaptability and lifelong learning throughout their careers to be able to add specializations and change jobs as the industry continues to change over time.

Many designers specialize in one type, while others focus on several related types, including product graphic design and packaging design. The following 14 types of graphic design can assist you in finding the right skills for a variety of jobs, whether you are an aspiring designer or hiring a creative designer.

Different Types of Graphic Designs

You will gain a deeper understanding of graphic designers' roles in various industries. No matter if you are a company looking to hire a graphic designer or an aspiring graphic designer considering a specific field. A basic understanding of the different types of graphic design will provide a valuable starting point for your job search as a full-time or freelance graphic designer.

Take a close look at the various types of graphic designs and choose the best Graphic Design Specialization based on passion, skills, and expertise.

1. Editorial/Publishing Graphic Design

Editorial design refers to the creation of books or magazines, one of the most common types of graphic design. Publication designers create layouts, covers, and graphics to convey the author's message and vision in their work. It has become more common for editorial designers to work on online media and print media with the growing use of online publishing. The layout, covers, editorials, and graphics of online newspapers, magazines, and ebooks all fall under this category.

Whether working as freelancers, in-house designers, or for design agencies, publication designers can play different roles. The result may differ depending on their location. However, all work closely with editors and publishers. The ability to print, publish digitally, and manage colors is therefore essential.

2. User Interface Graphic Design

User interfaces (UIs) determine how users interact with various devices and mobile applications. In UI design, interfaces are designed to make them easy to use in a user-friendly manner.

Graphic design focuses on the user's visual experience and on-screen graphic design, including buttons, menus, micro-interactions, etc. When it comes to UI design, the mouse, screen, and keyboard are all included. However, in terms of graphic design, UI design focuses more on the design of the user's visual experience. Keeping the balance between aesthetic appeal and technical functionality is the job of UI designers.

They specialize in developing desktop, mobile, web applications, and game applications. In short, UI developers (who write the code to make the app work) and UX designers (who determine how the app works) work together.

3. Art and Illustration Graphic Design

This environment is best suited to graphic artists. Things to remember are that graphic designers and graphic artists have very different roles. Each piece that these artists design is unique. Using a combination of concepts and media, they create their artwork. One needs an understanding of animation, fine arts, or architecture to create these kinds of graphic designs.

These Art and illustration designers can make art in many different forms, such as interior decor, illustration, fine art, and storytelling. They can design a website, an album cover, a picture book, an infographic, a stock photo, a t-shirt design, a textile graphic pattern, or video games.

4. Brand Identity Design

A logo is the first thing that comes to mind when most people think of a graphic design. The concept of logo design is only one of the many aspects of branding that graphic designers specialize in. In addition to logo design, identity designers provide a complete look and feel of a company. They determine the typography and other accompanying visual elements, create color palettes, and identify what kinds of images a company will use.

Creating a company's visual identity is the responsibility of brand identity designers. As a result, they usually develop brand guidelines, including style guidelines and usage guidelines, for marketers and web designers to follow.

5. Lettering or Typeface Design

The art of lettering has been introduced to you if you've ever dabbled in planning and bullet journaling. Stationery addicts can create stunning works of art using the written word by mastering these types of graphic design. To design typefaces, you need to know the science of lettering, also known as typography.

You can effectively communicate your message by choosing the right typeface. Typography can jar, distract, and most of the time be unreadable if it is not chosen correctly. FedEx's logo is a great example. Right now, you see it in your mind, don't you? Seeing their name can create an image in your mind that is precise and sharp because their branding is so effective. Mix style with clarity for the most successful results.

6. Motion graphic design

Graphics that are in motion are known as motion graphics. It includes animation, audio, typography, imagery, and video in online media, television, and film. With the advancement of technology and the rise of video content, its popularity has skyrocketed. Motion graphics design has become one kind of new specialty for designers in recent years.

Due to technological advances, this art form has become more affordable and accessible, once reserved for television and film. The advent of motion graphics has led to all sorts of new possibilities and areas for creativity across a wide range of digital platforms.

7. Website Graphic Design

A professional graphic design services company can help you create a website that is pleasing and easy to use. This is especially true when planning to make a unique and more professional-looking website. You can achieve more with less effort by investing in a high-quality design. The main objective of website graphic design is to achieve the most optimal user experience by incorporating the layout of the webpage, images, colors, textual elements, and many more.

In addition to increasing the sales of a business, it provides a convenient way to engage a targeted audience and customers. You need excellent skills and solid knowledge of HTML & CSS, visual design, print design, software design, and color theory to be a successful graphic designer.

8. Packaging Graphic Design

Any product design begins with its packaging, which is both visible and invisible. No doubt, it is the most crucial factor that can play a significant role in the viability of a product on the market. It is possible to rebrand your product by changing the packaging design, or you can incorporate it into what attracts clients to your product.

It is often true that packaging design by itself can propel a company forward or metaphorically. Approximately $58 million in sales increase was attributed to Lean Cuisine's product makeover that made the company proud of getting the Nielsen Design Impact Awards in 2017.

9. Game Graphic Design

It relies on technology and creativity at the forefront of the industry, just like UI design and motion graphics. This process encompasses creating stories, characters, goals, rules, and challenges that enable users and characters to come up with creative ideas and combinations.

This art form is diverse, challenging, engaging, and the most rewarding field with various attractive job prospects. Nevertheless, it can be challenging to become a game designer.

You will have the opportunity to work with highly expert designers to navigate complex technology and engage in exciting creative endeavors. This is the case when studying game design from a reputable game design and development agency.

10. Information design

Information design contributes to data understanding by helping people make sense of it. In infographic design, users are provided with information visually and intuitively in such a way, which makes it easy to learn and understand. This is according to the Society for Experiential Graphic Design. It is common for information designers to place the audience or user before aesthetics or quality regardless of the product's appearance.

This is true for street signs, restaurant menus, and patient records. As part of the process of designing information, a variety of skills are required, including user experience design, infographic design, visual design, technical writing, editing, and data visualization.

11. Advertising Graphic Design

Graphic designers are indispensable to any marketing or advertising professional. In addition to art directors, creative directors are involved in large projects, such as marketing campaigns, including ad campaigns. Consumers are more likely to buy goods and services if they are visually appealing. Graphic design helps companies capture this market.

These designers are adept at working with various mediums to meet the on-demand needs and wants of clients. In addition, marketing and advertising graphics have centered on print; now digital assets are rapidly replacing them.

It is crucial for designers wishing to break into advertising to understand how to design for both print and digital. As a result, they are confident that they will meet the requirements of their clients. The use of digital marketing and advertising design can be found in social media graphics, email templates, and content marketing.

12. Digital Graphic Design

The design for a digital screen refers to specific media templates or developments produced specifically for screens. This design category includes user interfaces (UIs) for websites, games, apps, and 3D modeling. Therefore, the visual elements of your digital experience are in the hands of a digital designer.

They are in charge of things like button sizes, colors, and placements. Often, the UI developers work in conjunction with coders who write the code making the program work. As we are in a digital world, expanding fields like this will continue to grow as consumers are more likely to rely on screens.

13. Publication Graphic Design

In publications, the author communicates with an audience in a long-form piece published for public consumption. They are often published in traditional print media. Digital publishing has increased significantly over the past few years, however.

The job of a graphic designer in the publishing world is to design layouts with carefully chosen typography and go with artwork, including graphics, illustrations, and photographs. In addition to running their businesses, publication designers can work for independent agencies, publishing companies, or freelance as freelancers. Books, newspapers, magazines, and catalogs all come into this category.

14. Set Prop Graphic Design

Set-prop designers remain the unsung heroes of the film and television industries, where costume designers are often held up as heroic figures. These designers will handle all the graphic design elements necessary to make the set feel like a real place. It should be evident that a prop is well designed, but only subconsciously.

Creating these elements and then blending them into the scene is difficult for a designer. Therefore, the point is to blend them into the scene. An inaccurate prop will be immediately apparent to the viewer, but the director's intent will be lost if even one is off. In the background of a scene, letters on a barbershop window, and a label on a bottle of magic potion, are all part of the prop design.

Nevertheless, someone has designed each of these elements. These are the invisible hands of the set prop designers that create the objects that contribute to the sense of realism in the world in which characters live. In addition, to redesign existing objects, they develop new ones, such as newspapers written in elven language.

Which Type of Graphic Design Career Is Perfect For You?

The work you do as a graphic designer can be highly demanded by those who specialize in a particular area or become a jack of all trades. Make sure your portfolio reflects the type of projects you’d like to get hired for, regardless of the type of design career you choose. This can be just one example of the many options available to aspiring graphic designers.

Nevertheless, whatever facet of the creative profession has caught your attention, you are more likely to wonder what the next step is. To start your career as a graphic designer, you can create your portfolio by signing up for a website like Dribbble Pro. and be ready for new opportunities.

Taking Away

Thus, graphic design is not just about creating logo designs and website banners, it is much more than you think. Graphic design is an ever-growing field, increasing the demand for graphic designers significantly faster in the digital world. The different types of graphic design can help you identify the right person for a design project when you're looking to hire a dedicated graphic designer.

In addition, when you have a better idea of where your graphic design skills can lead you, you can look into the various graphic design opportunities available out there in the market. There are no greater opportunities to leave your mark on the world than to become a graphic designer in any of these areas.

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