#travel website seo

[anuvallc1]

Reasons Why the Travel SEO Service Industry Differs from Others

The travel industry is one of the most dynamic and competitive sectors, with millions of travelers searching for flights, accommodations, and experiences online every day. As a result, businesses in this sector must prioritize SEO (Search Engine Optimization) to stay relevant. However, travel SEO service providers face unique challenges that set them apart from other industries. In this blog, we’ll explore why the travel SEO service industry differs from others and what makes it a specialized field.

High Competition for Keywords

One of the main reasons travel website SEO differs from other industries is the intense competition for keywords. Common search terms like "cheap flights," "best hotels," and "tour packages" are incredibly competitive, making it challenging for travel businesses to rank for high-volume keywords. Unlike niche markets where long-tail keywords may have low competition, the travel industry requires strategic keyword targeting and optimization to gain visibility on search engine results pages (SERPs).

Furthermore, travel companies must balance their SEO strategy between targeting global audiences and focusing on local SEO. This is because travelers search for both broad terms like "European vacations" and specific phrases such as "budget hotels in Paris." Effective travel SEO must include both local and global keyword strategies, which adds complexity to the SEO efforts of travel businesses.

Frequent Algorithm Updates Impacting Travel Websites

Search engines, particularly Google, are constantly updating their algorithms. These updates often have a significant impact on travel websites, as the industry relies heavily on organic traffic for bookings. SEO agencies that offer travel SEO services must stay up-to-date with the latest algorithm changes, such as Google’s emphasis on mobile-first indexing or updates that prioritize user experience, site speed, and mobile responsiveness.

For example, travel websites tend to have image-heavy pages (like galleries of vacation spots) and complex booking systems. Without proper optimization for speed and user experience, even the best content may fail to rank. Therefore, travel-specific SEO requires constant monitoring and adaptation to ensure travel businesses don’t lose visibility.

Seasonality and Consumer Behavior

Travel is an industry that’s highly seasonal, which directly affects the approach to travel agency SEO. Seasonal peaks (e.g., summer vacations, holiday travel) create periods of high demand, while off-peak seasons see reduced traffic. SEO campaigns in this industry must be timed to match these fluctuations. For example, travel SEO experts often ramp up efforts before the summer vacation period, targeting specific keywords related to popular destinations, deals, and offers.

Additionally, consumer behavior in the travel industry differs from that in other sectors. People typically spend more time researching and comparing travel options before making a booking. As a result, travel SEO must account for the entire customer journey, from initial interest in a destination to final booking. This requires creating content that caters to various stages of the buyer’s journey, such as blog posts, guides, and reviews, as well as ensuring that landing pages are optimized for conversions.

The Importance of Local SEO in Travel

Local SEO plays a crucial role in the travel industry, especially for businesses like hotels, tours, and attractions that rely on geographic-specific traffic. Travelers often search for terms like “best hotels near me” or “top-rated restaurants in [city].” Optimizing a website for these location-based queries is essential for ranking in local search results.

SEO agencies specializing in travel must focus on optimizing Google My Business profiles, collecting local reviews, and building citations to improve visibility in local searches. For other industries, local SEO might be optional or secondary, but in the travel sector, it is critical to success.

Conclusion

The travel SEO service industry is unique due to the high level of competition, the impact of algorithm updates, seasonality, and the need for a strong local SEO presence. Travel businesses require specialized strategies to address these challenges, and those that invest in tailored SEO efforts can reap significant rewards in terms of visibility and bookings. By understanding the distinct aspects of travel SEO, businesses can develop a more effective strategy to attract and convert potential customers.

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[xenmagmarketing]

Maximizing Your Facebook Ads Campaign: Genius Strategies to Craft Compelling Ad Copies

With Facebook Ads being a cornerstone of digital marketing strategies, businesses are always on the lookout for creative ways to make their campaigns more impactful. The right ad copy can mean the difference between a user scrolling past your ad and them clicking through to learn more. This article dives into actionable strategies to help you craft compelling Facebook ads, allowing you to optimize every campaign for top performance.

1. Know Your Audience Inside Out

Successful Facebook ads start with a deep understanding of your target audience. Rather than creating generic content, delve into specific demographics, preferences, and even the language they use. Facebook’s targeting features allow you to hone in on these factors, enabling you to create ad copy that feels personalized and relevant. By doing so, you increase the chances of capturing their attention and inspiring engagement.

When working with experts in SEM, you gain insights into keyword research, search trends, and user intent, all of which can powerfully inform your Facebook ad copywriting process.

2. Start with a Strong, Intriguing Hook

The first sentence of your ad copy needs to be impactful enough to stop users from scrolling. The hook should address a specific pain point or highlight a curiosity-inducing fact. For example:

“Struggling to keep up with daily tasks? Discover a solution that transforms your routine.”

“Did you know 70% of businesses report higher sales after…?”

Effective hooks create instant interest, but make sure the rest of your ad fulfills the promise of your opening line. An expert Facebook ad agency can guide you in developing hooks that drive engagement.

3. Focus on Benefits Over Features

Many ads make the mistake of focusing too much on features instead of benefits. While features highlight the technicalities of your product or service, benefits reveal the impact these features have on the user’s life or business. For instance:

Feature: “Our app integrates with 20+ platforms.”

Benefit: “Manage all your tasks seamlessly without jumping between apps.”

By clearly stating what’s in it for the audience, you make it easier for users to visualize the value they’ll gain from engaging with your product or service.

4. Use Storytelling to Create Connection

People are drawn to stories. By framing your ad around a relatable story, you can form an emotional connection with your audience. Consider sharing a brief narrative about how your product helped a customer overcome a challenge. If you work with a Facebook ad agency, they can often help you identify and tell these stories in ways that resonate powerfully with your audience.

Stories humanize your brand, making it more memorable and relatable. Here’s an example of storytelling in action:

“Jane was overwhelmed with her small business’s growing demand. Our service streamlined her workflow, giving her time to focus on what matters most — her family.”

5. Leverage Urgency and Scarcity

People respond well to limited-time offers or exclusive deals. By incorporating urgency and scarcity into your ad copy, you can motivate users to take immediate action. Phrases like “Limited time only,” “Only a few left in stock,” or “Offer ends tonight!” can be incredibly effective. Just ensure that the sense of urgency is genuine and aligns with your campaign objectives.

6. Make Use of Testimonials and Social Proof

Including customer testimonials or user-generated content (UGC) in your Facebook ads is an excellent way to build credibility. Social proof provides a powerful psychological nudge that can influence users’ decision-making processes. Testimonials show that others have benefitted from your product, which increases trust and makes users more likely to engage.

Partnering with a Google Map marketing agency can help gather more reviews, which can later be integrated into your ads for added authenticity.

7. Create Ads with Conversational Language

Facebook is a social platform, so ads should feel conversational rather than promotional. Write your copy as if you were speaking to a friend. Phrases like “Imagine if…” or “Have you ever…” help users feel like they’re part of a conversation, making the ad feel less intrusive.

Additionally, avoid jargon or overly complex language. Keep your copy simple and straightforward, as Facebook audiences tend to prefer quick, accessible content.

8. Focus on the Call-to-Action (CTA)

An ad without a strong CTA is like a roadmap without directions. Your CTA should be clear, concise, and actionable. Instead of using generic phrases like “Click Here” or “Learn More,” use CTAs that hint at the benefits, such as:

“Find out how you can start saving today.”

“Discover why thousands have made the switch.”

Also, tailor your CTA based on your campaign goals. For example, if your ad is aiming to increase foot traffic, a CTA like “Visit Us Today” could be more appropriate than “Shop Now.”

9. Test Different Ad Copies

A/B testing is essential for discovering which types of copy perform best. Test different versions of ad text, including varied hooks, CTAs, and value propositions, to identify what resonates most with your audience. Keep track of metrics such as click-through rate (CTR), engagement rate, and conversion rate to measure the effectiveness of each version.

By continuously optimizing your ad copy through testing, you ensure that you’re extracting the maximum value from your Facebook ad campaigns. Working with a PPC-focused agency can provide additional insights on optimizing ad copies for top performance.

10. Use Location Targeting for Local Campaigns

If your business has a physical location or you’re aiming to attract local customers, make use of location-based targeting in your ad copy. Adding local-specific language or references can increase relevancy and engagement. Mentioning city names or neighborhood-specific landmarks can create a sense of familiarity for users, which can be particularly impactful in local Google Map marketing campaigns.

For example:

“Atlanta’s best-kept secret for fitness gear – discover it today!”

“Local business owners in Austin: here’s how to reach more customers in your neighborhood.”

11. Don’t Overlook Mobile Optimization

A majority of Facebook users access the platform via mobile devices, so it’s essential that your ad copy is concise and mobile-friendly. Aim to convey your message within the first couple of lines, as lengthy ads can lead to users losing interest or scrolling past. A mobile-friendly ad also includes clear, easy-to-read CTAs and minimal distractions.

Conclusion

Creating effective Facebook ad copy requires strategic thinking and a strong understanding of your audience’s motivations. By employing these proven techniques, you’ll be well-equipped to create ad copies that are engaging, persuasive, and highly targeted. From leveraging storytelling and social proof to focusing on benefits and optimizing for mobile, each element plays a critical role in the success of your campaigns.

If you’re looking to make a more significant impact, consider partnering with a specialized Facebook ad agency. Their expertise in optimizing ad strategies can provide invaluable insights and increase your campaigns' effectiveness, helping you achieve your business goals and maximize ROI.

[pugimi]

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[themesflat]

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Vitour is designed to be your perfect companion for creating an amazing travel and tour booking website. Whether you're a travel agency, tour operator, or travel enthusiast, Vitour offers everything you need to showcase your adventures and attract customers.

Features: ✅ Beautiful Design: Eye-catching and modern layouts to captivate visitors. ✅ Easy Booking System: Seamlessly integrated booking functionality for tours, hotels, and flights. ✅ Responsive Design: Ensures your site looks stunning on all devices. ✅ Customization Options: Tailor the look and feel to match your brand. ✅ SEO Friendly: Optimized for search engines to help you rank higher. ✅ Multiple Demos: Get started quickly with pre-built demos designed for different travel niches.

With Vitour, you can effortlessly highlight destinations, showcase tour packages, manage bookings, and share travel blogs. It’s all about making your travel business stand out and providing your customers with an unforgettable experience.

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[itex-studios]

15 Best AdSense Niches for Publishers in 2024

Google AdSense continues to be one of the most effective ways for website owners and publishers to monetize their content. The earnings you make depend significantly on the niche you choose, as some niches tend to attract higher-paying ads due to the competition and potential customer value. In 2024, certain niches are expected to remain highly lucrative for AdSense, especially those that deal…

[brandbaseconsultancy]

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[writerzden]

How SEO Content Writing Can Help Various Industries and Why a Sound Content Strategy is Crucial?

In the digital age, SEO content writing has become a cornerstone for businesses looking to enhance their online presence and drive organic traffic. A sound SEO and content strategy not only helps in improving search engine rankings but also ensures that the content resonates with the target audience. This article delves into how SEO content writing can benefit various industries and the importance of having a robust content strategy.

Ask the top companies offering the best SEO content writing services in Bangalore, and you will learn that SEO and content go hand-in-hand. While SEO involves tons of technical facets and on-page & off-page optimization tactics, SEO content writing lays the right foundation for SEO to work on.

The Importance of SEO Content Writing

What is SEO Content Writing?

SEO content writing involves creating content that is optimized for search engines. This includes using relevant keywords, creating engaging and valuable content, and ensuring that the content structure is easily readable by both users and search engines.

Enhancing Online Visibility: SEO content writing plays a crucial role in increasing a website's visibility on search engines like Google. By incorporating keywords such as Top SEO content writing services in Bangalore businesses can attract more organic traffic and potential customers.

Driving Organic Traffic and Lead Generation: Well-optimized content can drive a significant amount of organic traffic to a website. This not only reduces the need for paid advertising but also leads to higher conversion rates as the traffic is more targeted and relevant.

How SEO and Content Go Hand in Hand

SEO and content are two sides of the same coin, working together to enhance a website's visibility and engagement. Quality content provides value to readers and keeps them engaged, while SEO ensures this content is discoverable by search engines.

A company offering professional SEO service in Ahmedabad can help businesses craft optimized content that ranks well on search engines, driving organic traffic and increasing visibility.

By leveraging the best SEO services in India, businesses can ensure their content is tailored to meet both user intent and search engine criteria. Local businesses can benefit significantly from local SEO services in India, which focus on optimizing content to attract customers from specific geographic regions.

Benefits of SEO Content Writing for Various Industries

1.  Travel & Tourism

Driving Organic Traffic: Travel agencies and tour operators can benefit immensely from SEO content writing. By creating informative and engaging travel guides, destination articles, and tour descriptions, they can attract travelers looking for information online.

Building Trust: High-quality Travel & tour content writing services in Jaipur can help establish trust with potential customers, making them more likely to book services.

2. Technology and IT

Technical Content Writing: For tech companies, technical content writing is essential for establishing authority in their niche. Creating in-depth articles, how-to guides, and technical documentation can help in attracting a tech-savvy audience.

Building Authority: Even the best technical content writing company in Jaipur needs to showcase their expertise by producing high-quality technical content that answers the audience's queries and solves their problems

3. eCommerce

Optimizing Product Descriptions: SEO content writing is crucial for e-commerce businesses. By optimizing product descriptions and creating engaging blog content, e-commerce sites can improve their search rankings and attract more shoppers.

Boosting Sales: Well-written product descriptions and blog content can enhance the user experience, encouraging more purchases and increasing sales. Working with the Best website content writing company in Jaipur can ensure these descriptions are both engaging and optimized for search engines.

4. Healthcare

Informative Content: Healthcare providers can use SEO content writing to create informative and trustworthy content. This helps in building credibility and attracting patients seeking reliable health information online.

Patient Engagement: By optimizing health-related articles, healthcare websites can increase patient engagement and improve their search engine rankings. Collaborating with Affordable online content writers in Jaipur can make this process more cost-effective.

5. Real Estate

Lead Generation: Real estate agencies can generate leads by creating SEO-optimized property listings, neighborhood guides, and market trend articles. This makes it easier for potential buyers and sellers to find relevant information.

Building Authority: High-quality content from an article writing service in Jaipur can position real estate businesses as experts in the field, attracting more clients.

Why Every Industry Needs a Sound SEO Content Strategy

Long-term Benefits: A well-planned SEO content strategy offers long-term benefits by continuously driving organic traffic to a website. It helps in building brand authority and trust among the audience.

Keyword Research and Content Optimization: Effective keyword research is the foundation of a sound SEO strategy. By identifying and using relevant keywords, businesses can create content that ranks higher on search engines and meets the needs of their audience.

Consistent Content Creation: Consistency in content creation supports overall marketing goals. Regularly publishing optimized content keeps the audience engaged and helps in maintaining or improving search engine rankings.

Choosing the Right Content Writing Services

Factors to Consider When selecting an SEO content writing company, it's essential to consider their expertise, portfolio, and client reviews. Look for services that offer industry-specific content writing to ensure the content aligns with your business goals.

Conclusion

SEO content writing is an indispensable tool for businesses across various industries. By developing a robust SEO content strategy, businesses can improve their search engine rankings, drive organic traffic, and achieve their marketing goals. Investing in professional content writing services ensures that the content is high-quality, relevant, and optimized for search engines.

[infinitywebinfopvtltd]

Choosing between SEO and ADS

Choosing between SEO (Search Engine Optimization) and ads (such as PPC - Pay Per Click) depends on your specific business goals, budget, and timeline. However, there are several reasons why SEO might be considered better than ads for certain situations:

1. Cost-Effectiveness

Long-Term Investment: SEO is more of a long-term investment. Once your website starts ranking high on search engines, the ongoing maintenance cost is relatively low compared to the recurring expense of ads.

No Per-Click Cost: Unlike PPC, you don’t pay for each click on your organic search results.

2. Sustainability

Enduring Results: SEO efforts can provide lasting results. Even if you stop active SEO work, your site can continue to rank well, whereas ad campaigns stop delivering traffic the moment you stop paying.

Organic Growth: SEO focuses on optimizing your website and content to naturally attract traffic, which builds a more sustainable presence online.

3. Credibility and Trust

Perceived Trustworthiness: Users often trust organic search results more than ads. High organic rankings can enhance your site’s credibility.

User Preference: Many users are likely to skip ads and go straight to organic results, which they perceive as more trustworthy.

4. Higher Click-Through Rates (CTR)

Better CTR: Organic search results generally receive more clicks than ads. Users tend to click on organic results about 70-80% of the time, compared to 20-30% for ads.

5. Improved User Experience

Content Quality: SEO requires high-quality content, which can improve the overall user experience on your site.

Site Performance: Optimizing for SEO often involves improving site speed, mobile responsiveness, and overall usability, which benefits all visitors.

6. Competitive Advantage

Barrier to Entry: SEO can create a competitive advantage as it can be harder for competitors to replicate your organic rankings compared to simply outbidding you in ad auctions.

7. Broad Reach

Long-Tail Keywords: SEO allows you to target a broader range of keywords, including long-tail keywords, which can attract highly targeted traffic.

8. Comprehensive Insights

Data and Analytics: SEO provides valuable insights into customer behavior, preferences, and trends through tools like Google Analytics, helping to refine your marketing strategy.

When Ads Might Be More Suitable:

Despite the benefits of SEO, there are scenarios where ads might be more suitable:

Immediate Results: Ads provide immediate visibility and traffic, which is useful for short-term campaigns, new product launches, or time-sensitive promotions.

Highly Targeted: Ads allow for highly targeted campaigns based on demographics, location, and behavior, which can be more precise than organic search traffic.

Controlled Budget: You can control your spending with ads and scale up or down as needed, making it easier to manage your marketing budget.

In summary, while SEO offers many advantages in terms of cost-effectiveness, sustainability, credibility, and long-term benefits, the choice between SEO and ads should be based on your specific business needs and goals. Combining both strategies often yields the best results, leveraging the strengths of each to maximize your online presence.

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Mobile :- +91 9711090237

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[webtechify]

Affordable SEO Tactics for Small Businesses: Paving the Way to Triumph

Are you looking to build a website or improve your existing one? Well, let me tell you about the importance of responsive design in web development and Google ranking.

First of all, let’s define responsive design. It’s a design approach that ensures a website looks and works well on any device, whether it’s a desktop, laptop, tablet, or smartphone. With so many people accessing the internet from various devices, having a responsive design is essential to provide them with a seamless and consistent experience.

Not only does responsive design enhance user experience, but it also impacts Google ranking. In 2015, Google announced that mobile-friendly websites would receive a boost in search rankings. This means that websites that are not optimized for mobile devices will not rank as high in search results as those that are.

Moreover, Google’s mobile-first indexing approach means that it primarily uses the mobile version of a website’s content to index and rank pages. This makes it even more crucial to have a responsive design that ensures your website looks and performs well on mobile devices.

So, what are the benefits of having a responsive design in addition to better Google ranking? First, it ensures that your website is accessible to a wider audience, regardless of their device. It also enhances user experience, making it more likely for visitors to stay on your website, engage with your content, and even convert into customers.

In today’s fast-paced digital world, having a website with a responsive design is no longer an option, but a necessity. It ensures your website is user-friendly, accessible, and optimized for search engines, resulting in better visibility, traffic, and engagement.

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[blog-atechies]

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[chinmaytalks-blog]

Grow Your Audience with [Blogging Website]

Are you looking for ways to grow your audience with [Blogging Website]? If so, you’ve come to the right place. [Blogging Website] is a great platform for bloggers to reach a larger audience and build relationships with their readers. Here are some tips to help you grow your audience with [Blogging Website]. 1. Create Quality Content: Quality content is key to growing your audience. Make sure your…

[reliqus]

Search Engine Optimization, commonly known as SEO, is a critical component of any tourism website's success. Here are the most important elements of SEO for tourism websites:

1. Keyword Research: Conducting thorough keyword research is the foundation of any successful SEO strategy. It involves identifying the search terms and phrases that potential visitors are using to find tourism-related information. Once you have identified the keywords, you can incorporate them into your website's content, meta descriptions, and title tags to improve your website's visibility in search engine results pages.

2. Quality Content: Providing high-quality, informative, and engaging content is essential for attracting and retaining visitors to your website. The content should be optimized for both search engines and users, using relevant keywords and well-structured headings and subheadings. It should also be regularly updated to keep your website fresh and relevant.

3. Mobile-Friendly Design: With the increasing use of mobile devices, having a mobile-friendly website design is essential for tourism websites. Websites that are not optimized for mobile devices may not perform well in search engine results pages, and visitors may leave the site due to poor user experience.

4. Local SEO: For tourism websites targeting a specific geographic location, optimizing for local search is crucial. This involves creating location-specific content, optimizing Google My Business listings, and building local citations to improve the website's visibility in local search results.

5. Link Building: Building quality backlinks from reputable websites is an essential part of SEO for tourism websites. This involves creating valuable content that other websites will want to link to, guest posting on relevant websites, and building relationships with other tourism-related businesses.

By incorporating these elements into your SEO strategy, you can improve your website's visibility, attract more visitors, and ultimately increase bookings and revenue. Also Check :  The Impact Of Toxic Links On Your Website’s SEO And How To Fix It

[galaxygolfergirl]

Watcher's Expenses

I didn't major in accounting: I took three classes and it grinded my brain to a fine powder. However, after graduating with a business admin degree, being a former eager fan of their videos, and from a cursory glance over their socials, there's a lot to consider in their spending behavior that really could start racking up costs. Some of these things we've already noticed, but there are other things I'd like to highlight, and I'll try to break it down into the different categories of accounting expenses (if I get something wrong, let me know. I was more concentrated in marketing 🤷‍♀️). I'm not going to hypothesize numbers either, as that would take out more time than I'm willing to afford-- you can assume how much everything costs. Anyways, here's my attempt at being a layman forensic accountant:

Note: All of this is assuming they're operating above board and not engaging in any illegal practices such as money laundering, tax evasion, not paying rent, etc.

Operating Expenses

Payroll: 25+ staff salaries and insurance

Overhead Expenses

CEO/founder salaries

Office space leasing or rent (In L.A, one of the most expensive cities in the US)

Utilities (water, electricity, heating, sanitation, etc.)

Insurance

Advertising Costs

Telephone & Internet service

Cloud Storage or mainframe

Office equipment (furniture, computers, printers, etc.)

Office supplies (paper, pens, printer ink, etc.)

Marketing costs (Social media marketing on Instagram, Youtube, SEO for search engines, Twitter, etc. Designing merchandise and posters, art, etc. )

Human Resources (not sure how equipped they are)

Accounting fees

Property taxes

Legal fees

Licensing fees

Website maintenance (For Watchertv.com, Watcherstuff.com, & Watcherentertainment.com)

Expenses regarding merchandising (whoever they contract or outsource for that)

Inventory costs

Potentially maintenance of company vehicles

Subsequent gas mileage for road trips

Depreciation (pertains to tangible assets like buildings and equipment)

Amortization (intangible assets such as patents and trademarks)

Overhead Travel and Entertainment Costs (I think one of the biggest culprits, evident in their videos and posts)

The travel expenses (flights, train trips, rental cars, etc. For main team and scouts)

Hotel expenses for 7-8 people at least, or potentially more

Breakfasts, lunches and dinners with the crew (whether that's fully on their dime or not, I don't know; Ryan stated they like to cover that for the most part)

Recreational activities (vacation destinations, amusement parks, sporting activities etc.)

The location fees

Extraneous Overhead costs (not sure exactly where these fall under, but another culprit, evident in videos and posts)

Paying for guest appearances

Expensive filming & recording equipment (Cameras, sound equipment, editing software subscriptions, etc.)

The overelaborate sets for Ghost files, Mystery Files, Puppet History, Podcasts etc. (Set dressing: Vintage memorabilia, antiquated tech, vintage furniture, props, etc.)

Kitchen & Cooking supplies/equipment

Office food supply; expensive food and drink purchases for videos

Novelty items or miscellaneous purchases (ex. Ghost hunting equipment, outfits, toys, etc.)

Non-Operating Expenses

These are those expenses that cannot be linked back to operating revenue. One of the most common examples of non-operating expenses is interest expense. This is because while interest is the cost of borrowing money from a creditor or a bank, they are not generating any operating income. This makes interest payments a part of non-operating expenses.

Financial Expenses

Potential loan payments, borrowing from creditors or lenders, bank loans, etc.

Variable Expenses

Hiring a large amount of freelancers, overtime expenditure, commissions, etc.

PR consultations (Not sure if they had this before the scandal)

Extraordinary Expenses

Expenses incurred outside your company’s regular business activities and during a large one-time event or transactions. For example, selling land, disposal of a significant asset, laying off of your employees, unexpected machine repairing or replacement, etc.

Accrued Expenses

When your business has incurred an expense but not yet paid for it.

------------------------------------------------------------------------------------------------------------------------

(If there's anything else I'm missing, please feel free to add or correct things)

To a novice or a young entrepreneur, this can be very intimidating if you don't have the education or the support to manage it properly. I know it intimidates the hell out of me and I'm still having to fill in the gaps (again, if I've mislabeled or gotten anything wrong here, please let me know). For the artistic or creative entrepreneur, it can be even harder to reconcile the extent of your creative passions with your ability to operate and scale your business at a sustainable rate. That can lead to irresponsible, selfish, and impulsive decisions that could irreparably harm your brand, which is a whole other beast of its own.

My guess at this point is that their overhead and operation expenses are woefully mismanaged; they've made way too many extraneous purchases, and that they had too much confidence in their audience of formerly 2.93 million to make up for the expenses they failed to cover.

It almost seems as if their internal logic was, "If we make more money, we can keep living the expensive lifestyle that we want and make whatever we want without anyone telling us we can't, and we want to do it NOW, sooner rather than later because we don't want wait and compromise our vision." But as you can see, the reality of fulfilling those ambitions is already compromised by the responsibility of running a business.

And I wrote this in another post here, but I'll state it again: Running a business means you need to be educated on how a business can successfully and efficiently operate. Accounting, marketing, social media marketing, public relations, production, etc; these resources and internet of things is available and at your disposal. If they had invested more time in educating themselves on those aspects and not made this decision based on artistic passion (and/or greed), they would have not gotten the response they got.

Being a graphic designer, I know the creative/passionate side of things but I also got a degree/got educated in business because I wanted to understand how to start a company and run it successfully. If they’re having trouble handling the responsibility of doing that, managing production costs, managing overhead expenses, and especially with compensating their 25+ employees, then they should hire professionals that are sympathetic to their creative interests, but have the education and experience to reign in bad decisions like these.

Anyways, thanks for coming to my TedTalk. What a shitshow this has been.