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realsgwife · 5 months ago

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Blackmailed

I hear the doorbell ring, and my heart skips a beat. I know it's Kala, the burly Indian delivery rider from Johor Bahru. My husband is away on a business trip, leaving me alone in our apartment in the heart of Singapore. I quickly slip into my favorite white top, thin and tight enough to show off my ample cleavage, and a matching pair of lacy panties. The anticipation makes me wet, and I can feel my pulse racing.

"Oh, Kala," I coo as I open the door, my voice dripping with sweet seduction. "You're just in time."

He smirks, his eyes raking over my body as he steps inside, closing the door behind him. His sweat-stained t-shirt clings to his broad chest, and the scent of cigarettes and whisky fills the room. I bite my lip, my knees trembling slightly.

"You're looking as delicious as ever, Sally," he says, his voice gruff and thick with lust. "You've got a package waiting for you."

Without missing a beat, I lean against the kitchen counter, raising one eyebrow. "Oh really?" I ask, my tone playfully innocent. "Where is it?"

"Right here," he says, grabbing his crotch.

I laugh, the sound a bit too high-pitched, and pull him closer by the belt of his shorts. "Naughty boy," I murmur, licking my lips. "But I think you need to work up an appetite first."

I feel a thrill run down my spine as Kala's rough hands grasp my waist. His shorts are already tenting, and I can't help but reach down to feel the outline of his cock. It's thick and hard, just as I'd imagined. I pull him closer, my hands trembling with excitement as I fumble with the button of his shorts. With a swift tug, I pull them down, revealing his musky, uncut member. The smell of his arousal fills my nostrils, making me wetter than ever.

"You're so naughty," I say, my voice breathless. "But I think you need to be rewarded for your hard work."

Without waiting for his response, I drop to my knees, my eyes never leaving his. I wrap my hand around his shaft, feeling the heat and weight of him in my palm. I lean in, taking a deep breath before I swirl my tongue around the tip, tasting the salty precum. He groans, his grip tightening on my hair as I take him into my mouth, sliding my lips down to the base, savoring the feeling of his foreskin against my tongue.

He's huge, filling my mouth completely, and I can feel my cheeks hollow as I suck him hard. The taste of him is intoxicating, and I moan around his cock, my hand playing with his balls as I work him over.

Finally, he can't take it anymore. With a guttural groan, he pulls out of my mouth, and I feel his hot cum spurt onto my face, a thick rope landing on my cheek. I lean back, smiling up at him, the warmth of his release spreading across my skin.

"Good boy," I murmur, wiping a bit of cum off my cheek with my finger. "Now, let's see if you can make me feel as good as you do."

I stand up, taking his hand and leading him to the bedroom. My thoughts are racing with excitement. This is just the beginning of our little secret rendezvous.

My heart is racing as I lie back on the bed, my legs spread open, inviting him in. Kala's eyes are glued to my wet pussy, his breaths coming in shallow gasps. He's like a man who's found a treasure he never knew existed.

"Fuck me," I command, my voice low and needy. "Make me scream your name."

He doesn't need to be told twice. He climbs onto the bed, his weight pressing me into the mattress. His cock is still hard, despite having just come, and he nudges it against my entrance. I gasp as he pushes inside me, filling me up in a way that makes me feel so alive.

"You're so tight," he groans, his hands gripping my thighs.

I bite my lip, my eyes squeezed shut as he starts to move. His strokes are deep and powerful, and I can feel every inch of him. It's almost painful, but the kind of pain that makes pleasure so much sweeter.

My thoughts are a whirlwind of sensations - the sound of his hips slapping against my thighs, the smell of sex in the air, the feel of his cock stretching me open. I moan, my hands clawing at the bedspread as he fucks me harder.

Our bodies are slick with sweat, and our movements are frantic. I can feel an orgasm building, my toes curling and my back arching. I scream out his name as I come, my pussy clenching around him. He grunts, his own release following soon after, filling me up with his hot, sticky cum.

For a moment, we just lay there, panting and spent. Then, with a cheeky smile, I push him off me.

"You've earned your tip," I say, sliding off the bed and walking to the kitchen. "But you better leave before my husband gets home."

He nods, tucking himself back into his shorts with a sheepish grin. As he leaves, I can't help but feel a twinge of satisfaction. Another delivery, another deliciously sinful encounter to add to my collection.

A few weeks passed, I'm greeted by an unexpected guest. It's not the Italian delivery boy, but the stern face of Mr. Tan, the head of the condo security. My heart sinks as I realize my secret might be out.

"Mrs. Sally," he says, his voice cold and unforgiving. "I have something to discuss with you. May I come in?"

I nod, swallowing hard, and lead him to the living room. He's not one of the usual guards, and his eyes are dark with something other than the usual boredom. He's found out.

"I've noticed an... unusual pattern in your delivery activities," he says, his gaze flicking down to my chest. "It seems you have quite the appetite."

I feel a blush creeping up my neck as I try to play dumb.

"What do you mean?" I ask, feigning innocence.

"Don't bother," he says, his voice low and dangerous. "I have video evidence. And unless you want your husband to see it, you're going to give me what I want."

My mind races, but my body responds before I can think. Fear and arousal mingle in a heady cocktail as he steps closer, his hand reaching out to grab my wrist.

"What do you want?" I whisper, my voice shaking.

He leans in, his breath hot against my ear.

"I want what they've been getting," he says, his grip tightening. "You're going to be my little slut now."

My stomach clenches, but I nod, unable to refuse. He releases me, and I watch as he loosens his belt, his eyes never leaving mine.

This isn't how I pictured my evening going, but the thrill of the unexpected sends a bolt of excitement through me. I drop to my knees, ready to satisfy my new master.

"Good girl," he says, his eyes gleaming. "But remember, if you don't do exactly as I say, your whole world will come crashing down."

He pulls out his cock, and I take it into my mouth, feeling his power over me. The taste is bitter, but I'm too far gone to care. I'm Sally, the woman who lives for this danger, for this thrill.

As he fucks my face, I think of the delivery boys, of the whispers and glances they must have shared with Mr. Tan. The thought makes me wet, and I wonder if they knew this was coming.

He pulls me to my feet, spinning me around so my ass is in the air. He rips off my panties, and I feel his cock push into me without preamble.

I moan, the pain mixing with pleasure as he takes me hard, calling me every name in the book. I know this isn't love, but in this twisted world of power and desire, it's the closest I'll get.

Mr. Tan isn't gentle, but he knows what he's doing. He hits all the right spots, making me cum again and again as he uses me for his own pleasure.

As he fills me with his seed, I realize that my secret life has just taken a darker turn. But the thrill of it all is too much to resist. I'm in too deep now.

I collapse onto the couch, my legs trembling, as he pulls out and tucks himself back into his pants. He looks down at me with a mix of disgust and satisfaction.

"You're mine now," he says, and I can't help but smile. It's a twisted kind of power play, but it's exactly what I crave.*

The door closes behind him, and I lay there, feeling his cum dripping out of me. The sound of the elevator fading away, leaving me alone with my thoughts and my new reality.

But even as the fear and disgust settle in, I know that I'll do it again. For the thrill, for the danger, for the feeling of being wanted in the most primal way.

#sgerotica #sghotwife #sgmilf

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nationedition · 16 days ago

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Top 10 Whisky Brands in India with Prices (2024 Edition)

India is one of the largest markets for whisky, and the country offers a wide range of premium and affordable options to suit every palate. Whether you are a seasoned connoisseur or a casual drinker, the Indian whisky market has something for everyone. Here’s a look at the top 10 whisky brands in India, complete with their prices. 1. Amrut Fusion Single Malt Whisky Price: ₹3,500 (750…

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indri-whisky · 1 month ago

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Recommended single malt

Indri-Trini is a standout Indian whisky and Recommended single malt, known for its unique flavor profile and craftsmanship. Distilled in Indri, Haryana, this single malt is aged in three different casks - bourbon, wine, and sherry - imparting rich notes of oak, vanilla, raisins, and subtle spices. Its smooth finish and layered complexity make it a top choice for whisky lovers, offering a true taste of Indian terroir. Ideal for sipping neat to fully appreciate its depth and character.

#Three cask whisky #triple cask single malt #recommended single malt

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skycity-hotel-experiences · 2 months ago

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SkyCity Hotels' Culinary Adventure at the Best Restaurants in Gurgaon

Gurgaon, a hive of modernity, is well-known for its thriving food scene in addition to its skyscrapers and corporate districts. With so many dining options, SkyCity Hotels is a top choice for foodies, with a wide variety of restaurants to suit all tastes. The best places to eat in Gurgaon, whether you're a guest or a native, can be found at SkyCity Hotels.

Club Tokyo Offers A Touch of Elegance

Club Tokyo at SkyCity Hotels provides a genuine dining experience that whisks you away to the heart of Tokyo for those who enjoy the delicate intricacies of Japanese cuisine. The clean, contemporary design of the restaurant creates the ideal atmosphere for a visually arresting and excellent dinner. Savour the freshest tempura, sashimi, and sushi, skilfully prepared by our talented chefs utilising the best ingredients. To make the experience full, pair your meal with a choice of fine sake or Japanese whisky.

Exploring Indian Flavours at L'attitude

L'attitude is the spot to go if you're in the mood for classic Indian food with a modern twist. With a menu that honours the nation's rich culinary legacy, this SkyCity Hotels restaurant is well-known for its creative take on Indian dining. L'attitude transports you on a gastronomic voyage across India, from the fragrant spices of North Indian curries to the subtle flavours of South Indian specialities. It's a favourite among both locals and visitors because of the wonderful service and cosy, welcoming atmosphere.

International Delights at The Restaurant on the Roof

A worldwide gastronomic adventure is available at SkyCity Hotels' RoofTop Restaurant for people who like a little bit of everything. This restaurant is ideal for a romantic evening or a laid-back meal with friends and family because it offers panoramic views of Gurgaon's cityscape. Fresh ingredients are used to make a diverse range of international cuisines, such as Mediterranean, Italian, and Asian meals, on the menu. The RoofTop Restaurant offers a wide selection of dishes to suit every taste, including hefty steaks, crisp salads, and wood-fired pizza.

Relax and Reward Yourself at The Sky Bar

Unwind at SkyCity Hotels' luxurious bar, The Sky Bar, after a day of touring Gurgaon. It has a stylish yet laid-back vibe. The Sky Bar is the ideal place to unwind and enjoy the evening thanks to its chic decor, housemade cocktails, and assortment of premium wines and spirits. With breathtaking views of the city, The Sky Bar offers an exceptional experience, perfect for a nightcap after dinner or a get-together with friends for drinks.

Go to SkyCity Hotels Right Now

You need look no further than SkyCity Hotels to find the greatest restaurants in Gurgaon. We guarantee a delicious experience with our wide selection of eating alternatives that will tantalise your senses and leave you wanting more. Come see why we are Gurgaon's best option for foodies by coming in today.

For more information : https://www.skycityhotels.com/

#LuxuryRestaurants #GurgaonDining

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vkmliquor · 3 months ago

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Top 5 Tips for Identifying the Best Indian Whisky Brands

India's whisky market has flourished over the years, with a wide range of brands that cater to diverse palates. Whether you're a seasoned whisky enthusiast or a newcomer looking to explore Indian whisky, knowing how to identify the best brands is key to a delightful experience. Among these brands, DOT Whisky stands out as a prime example of excellence. Here's how to identify the best Indian whisky brands, with DOT Whisky leading the way.

Examine the Craftsmanship Behind the Brand

- What to Look For: The quality of a whisky often lies in the craftsmanship. Brands that take pride in their production process, from selecting the finest grains to aging in the best barrels, are more likely to offer a superior product.

- DOT Whisky Insight: DOT Whisky which is one of the best whiskies in Delhi exemplifies meticulous craftsmanship. Each bottle shows a careful process that honors tradition and welcomes new ideas, ensuring a smooth and refined taste that stands out in the crowded Indian whisky market.

Consider the Heritage and Legacy

- What to Look For: A brand's history can be a good indicator of its reliability and quality. Brands with a long-standing reputation often maintain high standards to preserve their legacy.

- DOT Whisky Insight: Though relatively new, DOT Whisky has quickly built a reputation for quality. Its dedication to high quality and new ideas has positioned it as a brand to watch, bringing a fresh yet authentic approach to Indian whisky.

Pay Attention to Flavor Profiles

- What to Look For: The best brands for whisky offer distinct flavor profiles that cater to a variety of tastes. Whether you prefer something smoky, spicy, sweet, or smooth, the range of flavors can tell you a lot about the brand's versatility.

- DOT Whisky Insight: DOT Whisky offers a balanced flavor profile that appeals to both traditionalists and modern whisky lovers. Its rich notes of caramel, subtle spices, and a hint of oak make it a versatile choice for any occasion.

Evaluate Consumer Reviews and Feedback

- What to Look For: Customer reviews offer a real-world perspective on a brand's quality. Look for consistently positive feedback on taste, value for money, and overall satisfaction.

Identifying the best Indian whisky brands involves examining craftsmanship, heritage, flavor profiles, recognition, and customer feedback. DOT Whisky has all these qualities, making it a standout choice in the Indian whisky market. Whether you're enjoying a quiet evening at home or celebrating with friends, DOT Whisky is a brand that promises to deliver a memorable experience every time. Cheers to discovering the finest that Indian whisky has to offer!

#dot whiskey #dot whisky #whiskey brand in delhi #whiskey brand in india

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brawinrajaduraia · 3 months ago

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4 Major Mistakes of Old Monk

Business Case Study: The Rise and Fall of Old Monk

Old Monk, a brand that evokes nostalgia and pride among many Indians, was once the third most-selling rum globally in the alcoholic beverage industry. Known for its distinct taste and affordable price, Old Monk became a household name across the country. However, despite its widespread popularity, the journey of Old Monk involved both remarkable success and significant decline. In this blog, we will explore the 4 key reasons that led to the decline and Rise of this legendary brand.

The Beginning of a Legend

What the British couldn't foresee was that the same manufacturer would later become the third-largest selling rum globally.

During that period, India had just gained independence, and there were very few companies producing strong alcohol, leading to a significant demand in the market for hard liquor.

In 1954, the son of Narendra Nath Mohan launched the now-iconic Old Monk rum. Following its launch, Old Monk quickly became one of the most beloved rum brands across the country, so much so that a bottle was sold at three times its price in the black market.

This widespread demand propelled Old Monk to become the third-largest selling rum in the world, with 8.4 million cases sold annually, surpassing many other brands of the time.

4 Reasons for the Rise of Old Monk

Availability of Raw Materials

When we delve into the details, it becomes clear that producing whisky, beer, brandy, and wine requires barley, wheat, corn, and grapevine.

However, during the 1940s, India faced severe food shortages, which led to a rise in the cost of these raw materials. Consequently, the cost of producing whisky, beer, brandy, and wine also increased.

On the other hand, the primary ingredient for rum production is sugarcane. Fortunately for rum manufacturers, sugarcane was produced in excess quantities, even after meeting the demand, which reduced the cost of raw materials for rum production in India.

With raw materials readily available, Old Monk was able to produce high-quality products at affordable prices, boosting sales and establishing itself as one of the top rum manufacturers in the world.

Unbeatable Taste

Old Monk's distinct taste is a carefully crafted blend of flavors, achieved through meticulous aging and blending processes.

While many other drinks on the market were synthetic, Old Monk boasted a rich, natural taste that set it apart.

The secret lies in the oak barrels used for aging, where the rum is stored for seven years. These barrels are not just containers but the key to Old Monk's signature taste.

The magic of the oak barrels elevates Old Monk, creating a rich and complex flavor that is truly unmatched.

High Import Duty on Foreign Alcohol

During that time, foreign alcohol faced high import duties, and with the majority of the population concerned about price, Old Monk had a significant advantage over other foreign brands.

As an Indian brand manufactured within the country, Old Monk was able to cut down on costs and offer its product at an affordable price.

Branding Strategy

Old Monk branded itself as the "tough man’s drink," with strong ties to the Indian Army and Navy, as it was frequently stocked by them.

This association with the military appealed to the general public, reinforcing the brand’s image as a robust and reliable drink.

These four reasons—availability of raw materials, unbeatable taste, high import duties on foreign brands, and a strong branding strategy—propelled Old Monk to become one of the most sold rum brands in both the Indian and foreign markets.

4 Reasons for the fall of Old Monk

Liberalization

The first and most significant reason for Old Monk's decline was the liberalization of the Indian market in 1991. This policy change allowed many new brands to enter the Indian market, offering a variety of products, including whisky, rum, vodka, and beer.

Liberalization essentially means that the country allows businesses more freedom, with fewer government restrictions, enabling growth and international trade.

With the influx of new brands, the competition increased, marking the beginning of Old Monk’s decline.

Increased Per-Capita Income

The next major blow to Old Monk came with the rising per-capita income, leading to the premiumization of the customer base. As incomes increased, consumers began exploring new drinks, such as scotch and other imported brands.

Other companies in the market were also experimenting with new flavors and products, adjusting their marketing strategies to meet evolving customer preferences. Premium and luxurious products began flooding the market, often with premium pricing.

Old Monk’s mistake was not innovating or marketing its products to match these changing consumer preferences. Instead, the brand reduced its prices without understanding the shift in the market, making the product seem inferior.

Government Intervention

Alcohol regulation in India falls under the jurisdiction of state governments, allowing them to set their own laws, rules, and taxes. This had a significant impact on Old Monk’s downfall.

In 2003, the Tamil Nadu government eliminated private parties from the liquor business, granting exclusive wholesale and retail rights to the Tamil Nadu State Marketing Corporation (TASMAC), a government entity. As a result, Old Monk lost 20% of its sales, as the brand disappeared from Tamil Nadu's shelves.

In 2009, the Mayawati government granted Ponty Chadha complete wholesale rights to distribute liquor in Uttar Pradesh, effectively creating a monopoly. Chadha focused on promoting his own brand, leading to Old Monk's disappearance from Uttar Pradesh as well—a state that was one of India’s largest alcohol consumers—resulting in heavy losses.

Neglected Marketing Strategy

While the previous three reasons were largely external, this one was purely a result of Old Monk’s internal missteps. The brand relied solely on word-of-mouth marketing, which had worked in the past, but failed to adapt to the evolving market.

As other brands developed new products and experimented with marketing strategies, Old Monk ignored these changes, continuing to reduce prices instead. This made the product seem inferior compared to the more premium options available, driving customers away from Old Monk.

Conclusion

From being a legend to nearly disappearing from the Indian liquor market, Old Monk has faced its share of challenges. However, the brand made a remarkable comeback, selling 8 million cases annually by 2021, up from a low of just 2 million cases in 2014.

While external factors like liberalization, government intervention, and rising per-capita income played significant roles in Old Monk's decline, the brand's failure to adapt was also a critical factor. In business, it’s crucial to anticipate risks and take proactive measures to minimize them. While the downfall of Old Monk may have seemed inevitable, timely interventions could have mitigated the damage.

To read more such informative and interesting content Click Here

#business #case study #marketing #blog #old monk #rum

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brookpub · 5 months ago

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Cocktails to Pair with Indian Barbecue

The colourful culinary experience of Indian Barbecue, with its powerful spices and rich flavours, may be taken to the next level with the ideal cocktail to cleanse the palate. Cocktails can bring out the best in bold foods, whether it's the smokiness of tandoori chicken, the heat of seekh kebabs, or the richness of paneer tikka. Here, we'll take a look at many Best Cocktails to Pair with Indian Barbecue, by bringing out its full range of flavours and spices.

Best Cocktail to Pair with Indian BBQ -

Knowing the characteristics of both the meal and the drink is essential for creating a harmonious cocktail and Indian BBQ pairing. Some important things to remember are:

Balancing Spices:

Bold spices like chilli, turmeric, coriander, and cumin are common in Indian BBQ. These bold flavours might be better balanced with cocktails that include a touch of sugar, acidity, or smoothness.

Smoky flavour enhancement:

Smoky grill or tandoor aromas are characteristic of Indian BBQ. A smoky cocktail, especially one with smoky flavours, can be a beautiful combination.

Fresh Contrast:

For a lovely counterpoint to the rich and spicy Indian Barbecue, try these light and refreshing cocktails. Ingredients such as mint, cucumber, citrus, and lemon are particularly useful.

Perfect Cocktails to Pair with Indian Barbecue -

Mango Mojito:

The Mango Mojito's capacity to complement and amplify the many flavours makes it a perfect match for Indian BBQ. Mangoes' inherent sweetness offers a lovely contrast to the spiciness and smokiness of foods like seekh kebabs and tandoori chicken. Lime and mint give a tart, refreshing touch that balances the richness of the marinades and meats. Thus making them more enjoyable and preserving their brilliant flavours. Indian BBQ is known for its robust and aromatic flavours, which blend with the Mango Mojito's sweet, sour, and refreshing flavours.

Spicy Margarita:

Indian BBQ pairs with the Spicy Margarita's spice, citrus, and smokiness, which amplify and complement each other's rich flavours. A fiery bite is added by the jalapeño-infused simple syrup, which harmonises with the Barbecue's chilli and pepper undertones. The grilled meats and veggies are made more flavorful by the lime juice, which adds a sharp, acidic contrast. Smoky char from the tandoor or grill goes well with the tequila's mild smokiness, making for a harmonious and energising meal. Indian Barbecue's robust flavours go well with the Spicy Margarita's harmonious blend of spice, citrus, and smoke.

Cucumber Cooler:

Since Indian BBQ is known for its intense, spicy flavours, the Cucumber Cooler's mild and refreshing characteristics make them an excellent complement. With the refreshing lime juice and crisp cucumber, the deep, smokey barbecue balances well and revitalises with every bite. On top of that, the delicate syrup's sweetness and the herbal undertones of the gin and mint create a beautiful harmony. It brings out the best in the complex spices without becoming overwhelming. The spiciness and heat of Indian BBQ may be amplified with this refreshing drink, making for a more balanced and satisfying meal.

Tamarind Whiskey Sour:

The unique mix of sweet, sour, and smoky tastes in the Tamarind Whisky Sour makes it a great drink to go with Indian BBQ. Barbecue recipes, such as tandoori lamb and paneer tikka, are enhanced by the natural sourness and subtle sweetness of tamarind. The grilled ingredients are complemented by the bourbon's rich, smokey overtones. The refreshing contrast of the sour tamarind and fresh lemon juice cuts through the meat. The Tamarind Whisky Sour pairs well with the deep and robust flavours of Indian BBQ thanks to the harmonic balance of flavours it provides.

Pomegranate Paloma:

The sour and fruity notes of the Pomegranate Paloma go well with the spicy and smoky flavours of Indian BBQ. The sharp spices are balanced and amplified by the tart pomegranate juice. The faint smokey flavour of the tequila echoes the grill's char. Grapefruit soda adds a fizzy, refreshing note that balances and revitalises the palate. It, in turn, makes every mouthful of rich BBQ taste even better. A Pomegranate Paloma, with its tangy, fruity, and sparkling flavours, is the perfect drink to wash down some complicated curry.

Coconut Mojito:

Coconut Mojitos, with their creamy, refreshing, and tropical profiles, go with Indian BBQ. The creamy coconut adds a warming contrast to the strong, spicy flavours of the tandoori chicken and lamb kebabs. A touch of rum's subtle depth complements the smokiness of the grill. A jolt of lime juice and mint gives a zesty, refreshing edge that cuts through the Barbecue's richness. The Coconut Mojito complements the vivid and robust flavours of Indian BBQ thanks to its creamy, minty, and citrusy overtones.

Cardamom Gin Fizz:

Indian barbeque goes with the aromatic and cool Cardamom Gin Fizz. The warm and aromatic spice cardamom creates a flavour bridge. It reflects the complex flavours found in spice rubs and marinades for Indian BBQ. The botanical undertones of the gin provide complexity. The the tartness of the lemon juice balances the heaviness of the grilled veggies and meats. As you savour each bite, the fizz of the soda water will wash your taste clean. The warm spice, botanical depth, and refreshing fizz of Cardamom Gin Fizz complement the complex and robust flavours of Indian BBQ.

Pineapple Jalapeño Margarita:

Indian BBQ goes well with the Pineapple Jalapeño Margarita. All thanks to its harmony of sweet, spicy, and acidic notes that enhance the dish's vibrant and fiery flavours. While the sweet and tangy pineapple juice enhances the smokey, grilled barbecue flavours, the jalapeño brings a fiery rush that mimics the heat of Indian spices. Lime juice's sourness and the subtle smokiness of the tequila cut through the richness of the meats. An exciting and complimentary accompaniment to the lively flavours of Indian Barbecue is the Pineapple Jalapeño Margarita. It combines sweet, spicy, acidic, and smokey components.

Saffron Gin and Tonic:

Indian barbeque is the perfect complement to the delicate, floral complexity and refreshing character of the Saffron Gin & Tonic. Without being overbearing, the subtle, fragrant undertones of saffron complement the complex spice blends utilised in Indian BBQ, like in tandoori or kebabs. The herbal and spice notes of the gin harmonise with the tonic water's fizz. It gives the drink a clean, refreshing quality. An exquisite and revitalising accompaniment to the robust and spicy flavours of Indian BBQ. The Saffron Gin and Tonic boasts a complex blend of floral, herbal, and fizzy qualities.

Ginger Beer Mojito:

Ginger Beer Mojitos, with their spicy, aromatic, and refreshing flavours, go well with Indian Barbecue. Ginger beer's tanginess and spiciness stress the powerful flavours of Indian barbecue spices like cumin, coriander, and chilli. Fresh mint and lime juice balance and freshen the palate against the rich, smoky meats and veggies. The cocktail is completed by the addition of white rum, which gives it a subtle sweetness and depth of flavour. With their spicy, refreshing, and sweet tastes, Ginger Beer Mojitos pair well with Indian BBQ's complex, bright flavours. At Brook pub we serve some of the finest wines and drinks.

Conclusion:

A cocktail mixed with Indian BBQ may make a basic dinner special. The secret is to combine the Barbecue's robust, spicy flavours with the cocktails' light, complementing notes. Indian BBQ goes well with a variety of cocktails. Starting with the tropical mango mojito, then moving to the spicy margarita, and then to the refreshing cucumber cooler. Indulge in a culinary adventure at your next BBQ by trying out these combinations. Try uncovering new flavours and textures.

For authentic Indian cuisine, go no further than The Brook Indian Gastro Pub in Cambridge. To complement the sour and spicy BBQ, you may sip on some of the Perfect Cocktails to Pair with Indian Barbecue.

#Best Cocktails to Pair with Indian Barbecue #Brook Indian Gastro Pub in Cambridge #finest wines and drinks #best cocktails in cambridge #brook indian gastro pub

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generalfoodmarket · 8 months ago

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Top Players in India's Alcoholic Beverage Arena: A 2024 Market Snapshot

India's alcoholic beverage market is a multi-billion dollar industry, boasting a rich tapestry of flavors and traditions. At the forefront of this vibrant sector lie several established companies shaping consumer preferences and driving market growth. Here's a closer look at some of the top contenders:

1. United Spirits Limited (USL):

Market Dominance: USL, a subsidiary of Diageo, reigns supreme in the Indian alcoholic beverage market.

Brand Portfolio Powerhouse: They boast a diverse portfolio of iconic brands catering to various segments, including McDowell's (whisky), Black Dog (Scotch whisky), Smirnoff (vodka), and Kingfisher (beer).

Market Stats: USL boasts a market share exceeding 50% in the Indian spirits segment, highlighting their dominant position.

2. United Breweries Limited (UBL):

The King of Beers: UBL, known for its flagship brand Kingfisher, is synonymous with beer in India. Kingfisher enjoys a massive market share, particularly in the strong beer segment.

Innovation and Expansion: UBL has expanded its portfolio beyond Kingfisher, offering other popular brands like Heineken and Amstel. They are also actively exploring the craft beer market.

Market Stats: UBL holds a market share exceeding 40% in the Indian beer market, solidifying their leadership position.

3. Radico Khaitan:

Country Liquor Specialist: Radico Khaitan focuses primarily on the "country liquor" segment, catering to a vast consumer base in India. Their prominent brands include Magic Moments and 8 PM whisky.

Market Strength: While not as dominant as USL and UBL in the premium segment, Radico Khaitan holds a significant market share in the country liquor segment.

4. Diageo India:

Global Powerhouse, Local Focus: Diageo India, a subsidiary of the global beverage giant Diageo, plays a significant role in the Indian market through its ownership of USL (mentioned above). They leverage their global expertise and brand portfolio to cater to the Indian consumer base.

5. Carlsberg India:

International Player, Indian Presence: Carlsberg India, a subsidiary of the Danish brewing giant Carlsberg Group, has established a strong presence in the Indian market with its flagship brand Carlsberg beer.

Focus on Premium Segment: Carlsberg India caters primarily to the premium beer segment, offering a distinct taste profile and international appeal.

Beyond the Leaders: A Look at Emerging Trends

While these established companies dominate the market, some exciting trends are shaping the future:

Rise of Craft Breweries: Craft breweries are gaining traction, offering unique and artisanal beer options to a growing segment of consumers seeking alternatives to mass-produced brands.

Focus on Premiumization: Consumers are increasingly willing to spend more on premium alcoholic beverages with higher quality ingredients and distinct flavors.

Online Sales and Convenience: E-commerce platforms are playing a growing role in alcoholic beverage sales, offering consumers increased convenience and access.

The Future of India's Alcoholic Beverages Market

The Indian alcoholic beverage market is poised for continued growth, fueled by:

Rising Disposable Income: As disposable incomes increase, consumers are expected to spend more on alcoholic beverages, particularly premium options.

Evolving Preferences: Consumers are becoming more adventurous in their tastes, seeking out new flavors and international brands.

Urbanization and Changing Lifestyles: Rapid urbanization and a shift towards a more Westernized lifestyle will influence consumer preferences and drive market growth.

By staying attuned to evolving trends, capitalizing on the growing demand for premium products, and catering to diverse consumer preferences, the leading alcoholic beverage companies in India are well-positioned to maintain their dominance and shape the future of this dynamic market.

#food and beverages #food industry #market research

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whiskylovers · 8 days ago

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Crazy Cock- Premium Single Malt Whiskey Crafted to Perfection

Crazy Cock single malt whiskey is a luxurious expression of craftsmanship. Made using select grains and meticulous distillation, this whiskey delivers smooth, bold flavors and complex aromas that delight whiskey connoisseurs. Perfect for savoring neat or on the rocks, it brings sophistication to every sip. Whether celebrating special moments or enjoying an evening unwind, Crazy Cock single malt whiskey is a timeless choice for those seeking quality and distinction. Visit Us- https://www.crazycocksinglemalt.com/

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piccadilyindia-blog · 3 months ago

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Best Indian Whisky/Whiskey

India is fast becoming a global hub for exceptional whisky, Piccadily offering a range of Best Indian Whisky/Whiskey options that rival the best in the world. Among the finest Indian whiskies, you'll find a mix of rich heritage, modern techniques, and locally sourced ingredients, creating unique and complex flavor profiles. These whiskies are known for their smoothness, full-bodied character, and distinct notes of spices, vanilla, dried fruits, and oak. A standout among Indian whiskies is the growing trend of single malts, which are celebrated for their craftsmanship and attention to detail. These whiskies are often matured in diverse casks, such as ex-bourbon and sherry casks, giving them depth and complexity. Produced in state-of-the-art distilleries, Indian whisky reflects both tradition and innovation. For whisky enthusiasts looking to explore premium options, Indian whiskies offer an unforgettable experience, showcasing the country's expertise and passion in crafting world-class spirits.

#Best Blended Whisky in India #Best Whisky in India #Top Whiskies in India #Best Indian Whisky/Whiskey

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spiritsrituals · 1 year ago

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whisky promoter in india

whisky promoter in india, the amber nectar, continues to dominate the palate in India. It is the preferred pout and the most enjoyed Spirit in the country. As elsewhere, even though Gin is gaining a lot of attention, but Whisky continues to be on top of the game.

The last 18 months have been dominated by Covid situation, impacting all F&B in India, including spirits. The Covid situation now seems in control; across the country except states of Maharashtra ( Mumbai ) & Kerala, where the numbers are still a challenge.New Delhi & NCR is well paced with Positivity ratio being less than 1 %. Vaccination rates have come down, but numbers are still high across most states.Hills Stations and Tourism spots are witnessing massive crowds thus endangering the covid climate once again.Medical Community & the Govt are preparing for the impending third wave, which is being predicted either in Oct or even Dec.Growth in Real Estate industry on premium housing. Growth witnessed in people buying houses in the hills. Large offices opening with 50% employees. Global brands are still WFH till Oct 2021, at this stage. There is reduced movement in High energy Zones like Bars, Night Life, Premium Dining, etc.. Wedding beginning to pick up with smaller guest lists of 50 -150. There is also a defined movement towards most affluence Indians looking at moving overseas – Dubai, Australia, Canada and UK being favourite

The F&B Environment in India is an upswing, as cities and states continue to open up.

Hotels and F&B Outlets have opened with 50% capacity. Bars have also opened but not witnessing large number of guests – Less than 30%. Over 35% outlets in premium dining may not open again, as perestimate at stage. Outlets are offering as much 33% discount on dining, with an average cheque US$20.00 per head. Most stand alone F&B Outlets are witnessing 40%-60% average footfalls, from 2019.Malls are witnessing 50%-60% footfalls but not much conversion in sales. Higher base of customers in local markets & for weekly shopping. There is a good response to fast food & Indian snacks – up by over 60%. Pizza is the most ordered fast food, followed by Burgers and then Indian Samosa. Full meals are being ordered at least twice a week by over 20% households, average US$ 80 per order. Huge growth in cloud kitchens & home delivery services. Growth in Indian regional cuisines & local chefs. There is also high growth in Indian Home chefs & home-made condiments. Hotels are offering Premium food Hampers with multiple cuisines, at over 40% discount from pre Covid rates.Most people who could not afford Hotels, are now enjoying hotel foods delivered at home, at 40%-50% lesser price. Hotels like The Taj Hotels are opening food trucks to cater to quality fast foods. Large Growth in health foods, spices & condiments. There is also large growth in home Cocktail Mixes, Tonic Water & Mixers. Home catering is picking up well, with packaged & designed hampers. There is definitive growth in premium alcohol & spirits. Growth in Healthy Dining & Premium Foods. Most Trends are here to stay – Health & Healthy Foods. Home Bars & entertainment at home – High Possibility of revival

All Things Beverage

Retail sales are at all time high with shops recording over 200% growth in the last few months. Hotels &Stand alone Bars are doingmodest business, less than 30%, but high opportunity in the next 6 months. The Duty Free is at an all-time low, but looking to ramp up in 12 months with international travel picking up again.Home Drinking – Starts on Tuesday & weekends are looking more “food oriented”. Over 20 flavours of mixers are on offer across premium outlets. Cigars are gaining ground with more smokers buying in India. Gin & Whisky top as Spirits of Choice. Rum & Tequila are on limited offer. Vodka picks up every so often often based on crowd. Bar displays – In Vogue. Movements towards Premiumization of Spirits. Whisky – Top of the Value Chain. New guidelines on Communication of Beverage Brands. Digital gains prominence, though physical event will start again by Sept 2021

New Trends

The above points can be used as an input on going ahead with all areas.The consumer profile remains the same though there may be changes in their thinking. New Excise Policy in New Delhi – Encouraging, will lead to higher sales. New Excise Policy in Gurugram – Expected in 2 months. High end retail being planned across key markets in India. Higher focus of new Investors on catering to home services, fresh foods, fruits & condiments than bars. Investors are keen on low investments cloud kitchens, than investing in outlets in premium bars in “loud” locations. Move towards backing promising Mixologists / Chefs to offer & create own brand of Cocktail F&B Outlets / Outlets. Investors keen on creating home grown F&B Brands seeing the success of othere. Home chefs looking at small outlets & investors.

Social Trends

New Bars coming up in Goa & smaller towns

Neighbourhood bars may be the new trend in 2022

Beam Suntory join’s Diageo & Pernod Ricard on top

Reduced rate of footfalls in Bars in Malls – Needs to be studied

Most younger people are relocating out of large towns, which is impacting office operations, such large companies / brands are looking at moving out of CBDs

******

SLL also feels that these are current trends and things may change in the next 12 – 18 months

It is imperative to adopt the new learning’s, refresh the product offering & launch again in India.

The new marketing activity will need to start afresh & all old work may need to be updated

SLL will start afresh, with redefined leanings and the new environment in Beverages & Bars

Based on our joint plan on moving ahead, SLL is ready to launch any Marketing & Market Development exercise for Paragraph, UK in India

Whisky production has evolved in the last few years, in India. As per a Spokesperson of Paul John Distillery, “Changes are being seen and felt across, all Indian whisky has been changing on all points over the last few years. As consumers become more aware, and with more international brands now available, Indian Whiskies discovered the need to hold their own against global products and have striven to do so with success. New technology and innovations have been introduced across the board, including innovative packaging, better testing in accordance with global norms and information available on the labels as per FSSAI implementation in the country. More and more whiskies are using high quality Indian malt spirit along with grain-based ENA or even pure malts and Single Malts, all of which require not only resources and innovation but also need much stricter Quality Assurance processes.

Indian whisky (IMFL) historically has been made from molasses-based ENA blended with flavours due to the high availability of the by-product in our country. Over time, consumers have developed a taste for grain based and malt based whiskies and as such, the core DNA of most Indian whiskies has changed from cane based to grain based. The economy segment across India still dominates the volume of alcohol consumption. Having said that, we have observed that with the improvement in standard of living coupled with the awareness, exposure and evolving preferences will certainly redefine the Indian consumption pattern.

Though according to Mr. ThiruvikramNikam, Joint Managing Director of Amrut Whiskies,“The process of whisky production is more or less standard across the globe. However, there has been a massive change in the technology leading to improvements in the quality of the products while being environment conscious. Styling is an ongoing change that reflects the trend to connect in different ways with the customers.Though the basic production process remains the same but there is an increasing use of Grain Alcohol in Whisky making in India instead of Molasses Alcohol. Also increasing blending with Indian Malt spirit alongwith Scotch Malts.

The key factor in terms of production norms is sustainability and quality assurance. This includes the ability to consistently source high quality raw and packing materials as well as establish and maintain control on the factory floor to ensure consistent quality is provided. Based on one’s experience, these factors vary from one company to another. General key factors revolve around the raw materials, fermentation time, pot stills, casks etc., to produce quality new make spirit and by extension a great malt whisky.

Today’s Indian consumer is much more globally aware. They are highly exposed to global/international products and therefore are constantly and actively seeking out new and exciting options. Alcoholic beverages are now more acceptable, and the urban consumer specially is more educated and prefers to shop in large format stores where he can explore a wider range of options.The data reveals that there is a surge in sales of premium products which only goes to show that consumer exposure and preferences have evolved to enjoy better character and profile of whisky, rum or brandy. Also, the fact that availability and consumption of variety of brands from across the globe is an indication of the evolving consumer pattern. According to Sanjeev Banga, President, RadicoKhaitan, a leading Indian Company, “The Indian consumer has evolved a lot in the past few years and if fairly knowledgeable. They are seeking better quality products and willing to experiment and try newer blends.

There are new trends being witnessed in consumer behaviour as well. Product innovation and premiumisation are the key and bodes well for the future of Whisky in India. The Indian consumer demands high quality both in product and packaging, while still seeking value. MOTs and Modern trade outlets that allow consumers to enjoy a personal shopping experience will continue to grow, in turn encouraging consumers to explore multiple brands in addition to their brand of choice, their preferences may change based on occasion as well.

Consumers are showing keenness to enjoy quality products. Seeing this change, companies are gearing up to move towards premium segment of supply. In terms of marketing, the virtual whisky releases and tastings are here to stay for a while. The pandemic has made that aspect of brand building and storytelling possible with the consumer.Pandemic has resulted in more home consumption, upgradation to premium brands and taboos relating to alcohol consumption are coming down. More and more consumers are now drinking to enjoy and celebrate rather than to get drunk.

So what are the new consumer consumption patterns in India.! According to a Spokesperson from Paul John Distillery, “ The biggest change has been the acceptability of alcoholic beverages as just another beverage and their entry into the urban households. Today, it is quite acceptable to offer a guest a drink at home. This has allowed for consumption patterns to shift from a drinking session to sessions with friends and family where alcohol may also be served.The consumers today are much more evolved due to their exposure to more options. They know their tastes and are not afraid to experiment. This change is observed across all age groups, but mostly at the prestige and above price points.The consumers are becoming creators in their own right. While enjoying their whisky in the traditional way, they are also engaging in putting together easy-to-make cocktails that can give their favorite whisky a new dimension.According to Sanjeev Banga, “ There is increasing acceptance of the fact that India today is producing World Class Whiskies be it Blended or Single Malts. The Indian consumer now takes pride in the consuming Indian products and the craze for imported brands in gradually coming down.

There have been changing consumer preferences towards Whisky Styles, Regions, Countries, Palate as well. The biggest change is the move towards authentic, malt-based whiskies. As they experiment with various styles of whiskies, the consumers are developing sophisticated palates which allow for more variety in styles and finishes. Going forward, special finish whiskies will grow in size as they offer the consumer something over and above the standard fare. Though according to Mr. ThiruvikramNikam, Joint Managing Director of Amrut Whiskies, “Indian are known to like smoky whiskies (in varying range of intensity) and we have also observed that people take great liking towards having whiskies from across the globe. The consumers are wide ranging. They are new and evolved, young and older. They offer a mixture of opinions and views that brands are out to seek.More and more people are now drinking to enjoy the moment, be it with family, friends or in celebration of an occasion.

Indian are appreciating&enjoying their whiskies, more than ever before. Every consumer has his own way of enjoying a Whisky. Overall, however, we can say that consumers enjoy whiskies as they are, with less emphasis on flavoured mixers.People are enjoying their whiskies the way they like it and that is how it should be. Having said that, for a malt enthusiast, it is an exploration and normally they enjoy it neat or with a splash of water.Along with premium product offerings the resultant packaging has also improved tremendously and now you can get world class Indian products in packaging similar to international brands.

One of the key factors has been the change in packaging. Brads including Amorim Top Series, Portugal and Bruni Glass, Italy besides Wade Ceramics, England are offering world class solutions to the Indian spirit industry. Packaging has definitely changed over time. FSSAI and global packing norms have been key drivers in this change, consumers have also actively encouraged this change due to the growing urge to know what they are buying. Detailed information on labels, innovative designs that catch the eye and emphasise the quality of the liquid etc are specially noticed with regard to premium categories. According to ThiruvikramNikam, “Today brands are using the packaging to convey the uniqueness of their produce and enlighten the consumers to read and make a choice.

So after all this does Age continue to be a huge factor with Indian consumers. According to Paul John, “ Age is definitely a factor but more for the manufacturer than the consumer. With the much higher efficacy of maturation in the subcontinent, a whisky aged for 3 years here displays similar maturity to whiskies aged 8-12 years in colder climates like Scotland. The correct ageing of whisky is very important for manufacturers to get the product right. The consumer relates more with the experience of the finished product. Global malts are also slowly moving away from making age statements in acknowledgement of this fact, It is an undisputable fact that ageing of whisky is imperative to relish and enjoy it. Age plays an essential role in shaping up the whisky. However, the length of ageing depends and varies from place to place. Consumers now know better to look beyond the age and enjoy the whisky on its merit.

Though RadicoKhaitan, the makers of Rampur Single Malt Indian Whisky avers, Sanjeev Banga President, states, “ We strongly believe Age is just a number. Specially in Indian weather conditions where malt maturation is 3 to 4 times faster than Scotland. What is important is the taste of the whisky on the palate and not the Age. More and more consumers, specially for Single Malts are now aware of the fact that Single Malts coming from new world may not carry any Age Statement but are at par, if not better than number of brands that carry age statements.

Trade Channels

The pandemic has virtually wiped out the on-premise channel. This has made the off/retail channel much more important than it previously was.In India, trade and channels vary from state to state based on state government policies. Now retailers are offering consumers a retail experience unlike before. Yes, very much so. The threat of the pandemic has made people wary on close quarter engagements and gathering. While social distancing is the norm, a lot of the consumer outreach program has taken stream virtually offering a unique solution and opportunities for brand building and marketing.Online and Home delivery are the new norms. Though still at a nascent stage in India but growing everyday.

Brand Marketing & Consumer Outreach

With the decimation of on-premise channels, it is no longer possible to allow consumers to experience new products or to pair food and drink for a new experience. In store marketing options are also highly limited. Thus marketing and consumer outreach has moved from the physical world to mass and virtual media where consumers share their experiences and build communities around brands. Since advertising is still not legally allowed for the industry in India, this means that consumer outreach is primarily based on word of mouth on social platforms today.

Digital marketing and social media are the new buzz words and their influence will keep growing in future

A Toast to the Future

Whisky accounts for nearly 70% of all spirit sales in the country. It is. While a lot of the categories in India are being shaken up and are creating a lot of buzz and activity, whisky is the dominant category in India and will remain to be for the foreseeable future.This is not likely to change in the immediate future. Though Gin as a category is growing at a very rapid pace, but on a very small base. Whisky will continue to flourish in India, however the next few years look tough for Made-In-India whiskies due to changing govt. policies. While we have already achieved parity or surpassed most global brands in terms of quality and packaging, the statutory and regulatory environment in India is highly skewed against domestic spirits. Global brands already have a massive advantage with fixed annual market costs in most states, as well as lower % taxes at the local level. They are also able to get around the Indian laws prohibiting advertising by running their global campaigns online. With the govt. mulling reduction of import customs duties, the disadvantage for Indian products will only increase.I’ll respond to this from Amrut’s perspective, we are adored for our innovation and unprecedented releases of single malt expressions like Herald, Naarangi, Spectrum …, continuing this trend we will soon be going to release first of its kind expressions in India and the globe. According to Sanjeev Banga, President, RadicoKhaitan, a leading Indian Company, “ As they say, best is yet to come. There is increasing premiumisation in the Whisky space and more producers are entering the Indian Single Malt category. The future looks very promising for Indian Whiskies not only in India but globally. India has so much to offer to the world in terms of its unique and innovative products.

#whisky promoter in india #Rise of Indian Whisky #Global Trending Tipples #Market entry India #Market Development and Brand Communications #Market and Business Development

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