actual guide for new tumblr users, from Twitter or otherwise
yeah so I decided to do one of these. I'm just someone who has been here since 2007 and wants to help people who are new to the site and have no idea what's happening. Twitter seems to be in its death throes as I write this, and while the posts about driving down the property values are funny, I'd like to actually try and help out.
many people have made posts that are like "get an icon and post something or else people will think you're a bot" so I'll just assume you've seen one of those already. I want to focus more on the things you need to know to acclimate to tumblr culture. so:
general tips:
like things if you want to like things. people will tell you liking doesn't do anything, that only reblogs do stuff, but that's not quite true. only reblogs will get the people who follow you to see it on their dashboard (circulating the post further through the tumblr ecosystem), but likes will let the OP know you liked it, let the person who reblogged it onto your dash know you liked it, and probably do something complicated involving the "based on your likes" algorithm but I really don't know how that works. also, the like will stick around, so if you see the post reblogged from someone else much later, your little heart will still be highlighted in red.
you can control a lot about what you see on your dashboard from the settings page! on desktop, go into settings - account and settings - dashboard to change things. most people turn off "best stuff first" and just use the chronological feed, but you do you, new user. I personally hate endless scroll, so I turned that off, but I love timestamps, so I turned those on. for bonus fun, go into settings - labs and there are extra tabs you can add to your dash.
but what about turning off anonymous asks? on desktop, this setting, weirdly, is in the "Edit appearance" page for your blog. you can also turn replies off there, allow only people you follow to message you, and hide your blog from search results. there are a lot of random settings in there, so make sure to take a look. (app results may vary.)
you might notice that one of the settings is for filtered tags and filtered post content. this is why it's important not to censor things here that might be triggering for some folks - because someone out there has "rape" filtered, and if you go around saying "r*pe," that's not going to be caught in their filter. also, at this time there are no word police who will come after you for saying "kill" or "die," so you don't need to use euphemisms like "unalive" on tumblr. you can also swear as much as you want.
blaze: tumblr blaze is a relatively new feature where you can pay actual money to have your post forced onto random people's dashboards. beware, if you use this for something people don't want to see, you will get mocked. if you use it to show everyone your cat, you're probably fine.
there are two basic uses for #tags: organizational (putting your post into a category, like tagging it with the name of the fandom it's relevant to) and editorial (adding extra commentary that you don't want to add in the post itself). a lot of people will use both, a lot of people will use neither. when people like your editorial tags enough, they'll copy or screenshot them and add them to the body of the post. this is known as "passing peer review" and is a compliment.
memes and inside jokes You Should Know:
do you love the colour of the sky? is an extremely long image post (showing all the colors a sky could possibly be) that takes a long time to scroll past, and back in the olden days (2012) it was ubiquitous on tumblr. these days you can shorten long posts automatically using your dashboard settings (see above), or use the "j" keyboard shortcut to go directly to the next post if you're on desktop, but we still remember it fondly and refer to it constantly because nothing dies here, especially not memes.
the color theory children's hospital post is another one of those things you'll see a million references to if you're on here for any length of time.
you cannot kill me in a way that matters is a post that you might have seen in screenshots elsewhere online, but it started here! other memes that originated on tumblr: spiders georg, me an intellectual, graphic design is my passion, etc.
blorbo from my shows is a phrase used to refer to your latest favorite character. it started as a joke, but tumblr has a way of taking jokes and making them a thing, so now it's a thing. see also poor little meow meow.
tumblr holidays: anything people on tumblr can make into a holiday or anniversary, we will. most of them you'll see as they happen, and they're often self-explanatory, but you should probably read up on November 5 2020 if you don't know about it already.
horse plinko: tumblr loves this one for some reason.
I like your shoelaces / thanks, I stole them from the president: this was supposedly the "secret code" to identify a tumblr user in real life. (you can buy shoelaces directly from tumblr now, but that's a recent development.)
then perish: speaking of the president, if you see Obama's eyes with a very orange tint, this is the meme it's referencing.
ball-shaving ads: ads from the personal grooming company Manscaped were/are(?) ubiquitous on tumblr, to the point that some have theorized that tumblr was deliberately saturating people's dash with the ads so that they'd be more likely to pay for ad-free browsing. and one of the ads for ad-free reads "shave off ads from your dashboard," so like, they might be onto something.
world heritage posts: there are various tumblrs that compile the best of tumblr, anything that's particularly iconic or has become a meme. there are even heritage post blogs for specific fandoms.
tumblr history:
there are three basic eras of tumblr history:
classic tumblr era 2007-2013: David Karp started tumblr in 2007, and it grew in popularity and weirdness for many years. porn was allowed: the original tumblr adult content policy read "sure, go nuts, show nuts, whatever."
Yahoo/Verizon era 2013-2019: Yahoo famously bought tumblr in 2013 for $1 billion. ads started showing up on tumblr in 2012, so this is also around when tumblr started to monetize. Yahoo was eventually bought by Verizon, and in December 2018, they announced they were banning porn, which sucked. everyone predicted the death of tumblr, but it limped on, with about a 30% decrease in traffic. (source for that statistic)
Automattic era 2019-present: in 2019, Automattic bought tumblr from Yahoo for like $3 million or something. Automattic owns WordPress, and they seem to understand tumblr's userbase better than the Yahoo folks did. they've recently instituted a more nuanced adult content policy, but because of Apple's strict policy for what gets included in the App Store, credit card processors refusing to process payments for porn, and other restrictions, tumblr can't go back to being the porn-allowed free-for-all it once was. see this post for a full explanation of why.
various April Fool's jokes have included Coppy (2015), Mishapocalypse (2013), and most recently, the button that makes crabs. expect April 1st to be extra chaotic on tumblr.
Tumbeasts - the tumblr version of the Twitter Fail Whale, designed by Matthew Inman of the Oatmeal. not sure if they're extinct now, or if the site just doesn't go down like it used to.
Dashcon - tumblr tried to have a convention once. it didn't go well. the photo with the sad ball pit is used as shorthand to reference the disaster that was Dashcon.
SuperWhoLock is a name for the fandom crossover between Supernatural, Doctor Who, and Sherlock, which were all juggernauts on tumblr at one time. the fandom supposedly "died off" after 2014, but see above re: nothing dies here.
female presenting nipples - when tumblr introduced the Porn Ban in 2018, they used this phrase in the community guidelines. they've since updated their nudity policy, but the phrase will live forever, because come on, tumblr is a website full of queer and/or trans folks. if you think you're getting away with a weasel phrase like "female presenting nipples" without being mocked all over the website, you're extremely wrong.
John Green: an author who used to be on tumblr, back when you could edit someone else's tumblr post when you reblogged it. his text posts were regularly edited to make it look like he had said things he didn't. someone edited one of his posts to be about how much he loves a certain sex act, which was probably not THE reason they removed the ability to edit others' posts, but like, it didn't help. John Green was eventually harassed so much he left tumblr. opinions are divided on whether this was hilarious or sad. (something I discovered while researching for this post: the author of the Your Fave Is Problematic tumblr [which was part of the wave of anti-John Green content] wrote a confessional New York Times article in 2021. pull quote: "I just wanted to see someone face consequences; no one who'd hurt me ever had.")
XKit: used to be THE browser extension for tumblr. it was made by "the xkit guy," who seems to have been harassed off the site in 2015. the extension was replaced by New XKit, which worked for a while. these days a lot of XKit's features have been either rendered obsolete by tumblr adding them to its settings, or broken by tumblr interface updates, and the new hotness is XKit Rewritten. want to block a specific post from ever appearing on your dash, see who your mutuals are, stop seeing notifications on one specific post (great feature for if you accidentally go viral)? install it and play around with the settings. there are accessibility features too!
...and now I've made it look like people regularly get harassed off tumblr. WELCOME, NEW USER, TO THE HELLSITE! but for real, part of why I put this post together was so if someone starts in on tumblr Discourse and mentions people who have been harassed off the site, you can nod wisely and go "ah, yes, I have heard tell of this." just to give you some kind of context for things.
anyway, I'm always happy to Explain The Joke, provided it's a joke that I get, so if you see something that looks like a tumblr in-joke and want context, my ask box is open. just don't ask me about Homestuck. I know nothing about Homestuck and at this point I'm not sure I want to.
in conclusion, new user: go forth, be weird, become a part of the culture. I hope this guide has helped!
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