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kinoalyse · 5 years

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10 Photography Tips for Bloggers

LEARN PHOTOGRAPHY BASICS

There are hundreds of thousands of blogs out there that offer the basics of photography but the reason this stands out is because there is a surprising lack of quality photography across travel blogs. Therefore, one way to shine among the crowd is by showcasing your photography. First, explore the "Exposure Triangle," which is the relationship between aperture, shutter speed, and ISO. There's no shame in using automatic but sometimes a scene needs your assistance, such as a bright sky against architecture or a prop (wine bottles, ice cream, etc.).

Perfect Sky But... This isn't a terrible mid-range exposure but if you point your lens to the sky (or "expose for the sky"), the sky will be prefect but your architecture might be too dark for us to recover in post.

Perfect Interior, But... With an automatic camera, if you point your lens at the interior, this is what it will produce: perfect interior with a blown out sky that's impossible to recover. An automatic camera automatically exposes for where your lens is pointing. For the advanced, if you move your exposure square, it will expose where that square is when you lightly press the shutter. By learning how to use your camera more effectively, you can produce better work that stands out. If there's demand, I'm happy to write a quick and easily digested blog about photography basics. Leave a comment below or Tweet me if that would be helpful.

EXPLORE DIFFERENT GENRES

Second, what is the theme of your blog? If it's quite specific, such as food around the world, consider the different angles you can take to tell the story of that food. What of the chefs, the building, where the food comes from? To illustrate, a typical food blog features the food and wine placed on their table: food photography. However, if you want to tell a different story and, again, offer a fresh perspective, start exploring different genres of photography. In order to photograph the chefs, one would want to dabble in portraiture or street photography. Furthermore, to tell the story of a restaurant with a history, consider architectural photography.

Night Changing the time that you shoot can completely diversify your portfolio and is more visually interesting.

Portraiture Portraiture helps blogger to pull readers into their story. See Using Human Elements for more information.

Architecture Architecture connects readers to where you are and the people who inhabit the location. Always tell a story.

Take Notes

Travel takes a lot out of us. As you shoot, remember to take notes of your experiences, especially as you move: one city contains any number of photographic features in different sectors and you may not realize you've changed locations. Take notes of your surroundings to make sure you aren't misleading your readers and especially in case you decide to make money with stock photography in the future. https://vimeo.com/286921266

Tell a Story

Telling a story requires creativity and a willingness to explore different shooting methods. For example, street photographers use a method called "shooting from the hip." Instead of shooting from a standing position, the camera is placed near their hip to not only give their photos a different angle, but the camera is less obvious. In this photo, I had visited a city with a couple of famous landmarks and decided to skip them entirely in favor of exploration. I later realized that this town had been devastated by an earthquake years prior. At first glance, this is just an archway with a window reflecting the sunset. I wanted to invite the viewer to look closer for the story, the acorns littering the ground, unkept foliage, cracks in the stone. It becomes quite clear that this section of the city hasn't been maintained by citizens in years.

Leave White Space

White space is empty space within your photo, perfect for banner backgrounds because it lacks 'business' against your font. Play attention to white space while you shoot. skeleton plans, open schedules

plan flexibly

The rewards for patience is often worth the story itself. Be patient if your sunrise isn't incredible. Stay another half-hour in case the rain lets up. Flexibility in photography means using the unexpected to your advantage. Planning a vacation and having an open mind is totally different from patience in photography. When you plan your locations, remember that the weather, people, situations are not always as expected. Use these 'problems' to tell a story.

Use A Human element

Thank you to CrossroadAdventure for the question! A human element adds relatability to your scene. First, let's observe an ice cream cone in front of a famous landmark. keep to your tone

Photographer: WeNeal's Photography and Retouching Alongside the right blog tone, this is a genuinely effective photo. Additionally, there is consideration for the framing and elements: they've gone with pastel nails and vibrant ice cream colors along with framing the fountain behind them. Coupled with the correct tone of a blog, this photo can be especially effective: it communicates a story in front of a famous destination and two people enjoying their cloudless afternoon. A human element also adds scale. Without the photoshopped man in the background would you look twice at this photo? A viewer has no concept of how large the driftwood and bushes are nor the rock in the background. Further, it was shot wide angle so scale is already an illusion. Placing a human element psychologically brings the viewer in. Simultaneously, a human element invites them to look again, even search for more easter eggs (hidden elements). This also means people stay on my website longer. My visitor retention skyrockets when I add something relatable. I have a lot to say about props: for more depth, Using Human Elements discusses more on the stereotypes of photography and how you should plan your own photos. Create Scale

Edit consistently

In addition to sticking to your tone, you should edit your photos within one blog post identically and within the blog itself, similarly. In the gallery below, two of the photos match styles. The other two were edited as I continued to learn and, as such, lack a cohesive style. Look specifically at the blues. The first and second photos were edited with the same saturation and hue of blue in Lightroom. The third has intense, saturated cyan and more rusty yellows. Finally, the last photo has darker blues and far less vibrant than the others. Much like the tone of your text, don't stray from a specific style in a single post.

get creative with props and people

perspective Change the angle. Crouch, look up/down, creative placement that isn't from a standing position

light Look for interesting light such as bokeh, light filtering through the trees, and soft reflections off glass.

composition Find interesting foreground and background placement where your subjects can interact.

BEST CAMERAS FOR BLOGGERS

Until I am blue in the face: the camera does not contribute to the artistry of photography until the mind behind it understands how to use their camera as an intended tool. However, some cameras do make layman lives easier. Here is what I recommend for different types of bloggers - thank you to Dancing Pandas for the question! Cheap powerhouse: Canon G7 X Mark II

This is my vlogging camera, nearly four years old and is still kicking after moving around the US and overseas multiple times. Not only is the camera itself small and lightweight, the batteries and chargers are as well. It takes gorgeous photos, has stabilization for video, and a wide range of automatic features, such as timelapses and night photography. For the layman and especially for the price, this camera is a dream. Compact DSLR: CANON REBEL T6

My first DSLR camera was the Canon Rebel T2i, my first truly daunting purchase. The T6 is a better camera and less expensive. It takes quality photos and has features like wifi connectivity, creative tools like HDR, and great autofocus. It has similar power to more expensive cameras without the weight and complexity, although the crop censor is something to consider. The Rebel line continues to impress. ACtion Camera: GoPro Hero 7 BLack

The GoPro is a huge contender. For action without quality sacrifice, 4k video, voice commands, automatic HDR photography, timelapse and hyperlapse photography, wifi-enabled... I envy you if you've got this mounted. I can't wait to see what they do next: GoPro created one smart camera for any situation I could dream of finding myself in. The best part: it's relatively cheap compared to any other cameras on this list. Best mirrorless: Sony A7 II

Although there is a newer Mark III model out, I think it has an overwhelming amount of bells and whistles. This version remains one of the best mirrorless, lightweight cameras on the market. It is able to automatically shoot simple, automatic photography but the moment you decide to really get into shooting, it also comes ready with professional features. It's the middle ground between professional and hobbyist. Phone photography: Samsung Galaxy S10+

At the end of the day, the best camera is the one you have with you. Camera photography is no joke. Samsung's Galaxy S10+ features a wide angle lens (equivalent to 12mm) and crazy manual control you usually only get from a paid app otherwise. This also means control over your focus. Want dreamy backgrounds? You got it. Insane zoom? Comes standard. It also takes full 1080 60FPS video for that extra bang for your buck. BEST DRONE: DJI Mavic Air

If you don't have a drone can you even come to the photographers' table these days? DJI has made droning more accessible than ever through their Spark and Mavic Air. I recommend the Air specifically for professional bloggers as it is lightweight and compact, contains a wealth of features (timelapse, tracking, full HDR, even filters!), and comes with everything you need to get started. Quality drone photography and video? Look no further. DJI Mavic Air. If you want more of me or my work: Twitter | Instagram | Facebook | Art Industry Read the full article

#Adobe #tutorial

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oosteven-universe · 5 years

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Afterburn: Crossfire #1

Afterburn #3 Red 5 Comics #3 Created & Written by Scott Chitwood Illustrated by Rod Thornton Coloured by Sean Lee Lettered by Dave Lanphear of A Larger World Studio Desperate to save his friends, Jake commandeers a train and races towards Rome with the help of former rival Galeno. With mutant soldiers and Hidinger's team hot on his heels, Jake fears he may be too late. Little does he know that his friends have already been captured by Castillo, a mysterious mutant leader with ties to Drea's past. God how I am fan of this series. There is just something about an apocalyptic world with mutated humans that brings a huge smile to my face. Of course the whole world isn't like this but that's okay the ruined part of the world is where the action is at. Also all those relics folks are willing to pay the big bucks to have recovered to either keep them for selfish reasons or to exemplify that they have power of some sort. Jake however doesn't care what their reasons are so long as the money's good as his fate is somewhat already written. Though if their current employer isn't lying and he brings them in instead of Hidinger that fate may be rewritten. That Scott is able to take this to a level that it's at and with so many layers within the story is amazing to see. The way this is structured is so nicely done. The pacing is strong and how the story & plot development and character development manage to weave in, out and around each other is well done. The way that we see events unfold is great and to find out how Drea knows Castillo that's just an added bonus to everything else. With as much stuff that is going on here you would almost think it was omni-shambles but it's far from that as can be. It has this crazy rhythm to it that just works. I love the characterisation here as well. No one is left out in how they come across so that we see the same treatment to team and their adversaries alike means we get to find those characters we like, we love to hate and those we definitely want to see more of. I may never have been a fan of the Pope but this one is beyond crazy and infected so yeah I am kind of fascinated by him. By the nine circles of hell are these interiors so exceptionally well done. Alright so while I don't know what is by hand or computer generated all I do know is that things like the train or the inside the Vatican City Cathedral, heck even the Chinook or whatever type of Helicopter that is are amazingly well rendered in their attention to detail. The utilisation of the page layouts and how we see the angles and perspective show a sensational eye for storytelling. The colour work is fantastic as well and the way that we see light sources utilised to create shading and shadows is so strongly represented. The night time darkness really does manage to create just the right mood, tone and feel needed for this part of the adventure. I will say that things in the book have to unfold the way the do. This is how to get the maximum impact as well as extend things into the next book. Besides it does help with the characterisation as well since what we see has this supposed to have a profound effect on the characters. It certainly does have one on me and that last page certainly gives that cliffhanger style ending though in a most non-traditional way. Though while I have my suspicions as to who was eliminated from the race on this leg of journey I do wish that were a little more clear. With the setting and the premise behind the motives what we see here is so much more fun, interesting and exhilarating than any other action/adventure thriller than I have seen in quite some time.

#comic books #comics reviews #red5comics #Scott Chitwood #sean lee

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wrestlingisfake · 6 years

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G1 Special in San Francisco preview

Kenny Omega vs. Cody Rhodes - Omega is defending the IWGP heavyweight championship for the first time since winning the title in an epic 70-minute match in Osaka. This will most likely be the final IWGP title match before both men appear at All In on September 1. Incidentally, Cody has been chasing the ROH world title of late, to set up a title-for-title match against the NWA world champion on 9/1, so it’s at least possible that he could win all three belts by the end of the summer.

This appears to be the blowoff to a feud that’s arguably been brewing since 2016, when Omega announced that Cody would join Bullet Club. Tensions over which man was the true leader of the group led to open hostilities in January, when Cody turned on Omega and Kota Ibushi ran in to make the save and reunite the Golden Lovers tag team. Omega is still considered part of the group, but several members explicitly aligned against him with Cody, and the rest have on the fence at best. The tide seemed to turn for Cody when he defeated Kenny due to botched interference from the Young Bucks. On 6/9, however, Kenny won the IWGP title and, alongside Ibushi, reconciled with the Bucks to form the Golden Elite. It remains to be seen if this new faction can consolidate control of Bullet Club, or if the others will coalesce around Cody to oppose it.

It’s frankly getting a little old that these two guys are mortal enemies but neither can simply remove the other from the stable. A post-match angle that forces the issue would be great, and would help publicize New Japan’s move into the US market. Omega could move on to a long-term feud with the G1 Climax winner, and Cody could move on to whatever the hell he’s doing next. I wouldn’t count on getting that resolution, though, since everybody seems perfectly happy to drag “Bullet Club is Fine” out forever.

The match should be good, and it’s arguably the best main event New Japan can give a US audience. But it’s virtually a lock that Omega will retain, which means it’ll be pretty disappointing if we don’t get some kind of storyline payoff to go with the predictable finish.

Jay White vs. Juice Robinson - Robinson pinned White in a tag team match, so he gets to challenge for White’s United States title. This championship was created for last year’s G1 Special show, and to date no American has held the title; Juice would be the first.

New Japan is determined to make this title a key part of its North American expansion plans, which is why this is second from the top. But it’s tough to take White and Robinson seriously as semi-main guys. White was a rookie jobber not all that long ago, and aside from winning the title in a massive upset over Kenny Omega, White hasn’t beaten anyone of note since he returned from excursion last year. Robinson has been built up a little more, and he’s developed a cult following, but he’s not at a level where he can make this championship feel important, or carry a US tour.

I’m pulling for Juice to get a star-making performance and a title win, but it’s mainly going to depend on how over he is with the Cow Palace crowd. Should be an okay match, but it needs to be really good to earn it’s spot on the card.

Hiromu Takahashi vs. Dragon Lee - This is for Takahashi’s IWGP junior heavyweight title. Lee is the CMLL lightweight champion but that belt is not at stake. Hiromu feels like he’s on a hot streak of late--both his crazy moves and the dozen gimmicks he brings to the ring are hella over. At this point he’s the guy I’m most looking forward to seeing bell-to-bell, and I’m hoping we get a good show out of him. Lee is his longtime rival so I’m feeling pretty good about those odds. I’d be very surprised if Takahashi doesn’t win.

Kazuchika Okada & Will Ospreay vs. Tetusya Naito & BUSHI - Except for Bushi, everyone in this match is coming off of a big title loss, so it’ll be interesting to see which guy scores the win and which guy does the job. This match feels like an excuse to get Okada, Ospreay, and Naito on the card for the US fans, and that’s fine with me, but I’d have preferred to see them in higher-profile spots. If I’m New Japan I gotta do some Okada/Naito stuff to tease what could happen if they meet in the G1 Climax finals. But I’m not New Japan, which is why I’m thinking they’ll just have Okada pin Bushi like it’s no big deal.

Nick Jackson & Matt Jackson vs. EVIL & SANADA - The Young Bucks won the IWGP heavyweight tag team title from Evil and Sanada last month, so this is the rematch. The Cow Palace ought to be pretty hot for the Bucks, so that should be interesting, but I’ve never really gotten into them. One cool thing is that I’ll be in the building so I won’t have to listen to announcers jerking off to the way Steve Corino used to call Bucks matches. I think the Bucks will win, but it’s not a total lock.

Hirooki Goto vs. Jeff Cobb - This is Goto’s first defense of the NEVER openweight title since losing it to Michael Elgin on 6/9 and regaining it on 6/17. Cobb is best known for working in Progress, PWG, and as Matanza in Lucha Underground. He’s just getting his feet wet in New Japan, after debuting in World Tag League as Elgin’s partner. Elgin ran into a lot of controversy a while back, and among other things it came out that he badmouthed Cobb. That makes you wonder why Goto regained the title from Elgin so quickly, and whether or not Cobb vs. Elgin is a possibility down the line.

A title win for Cobb would be exciting, but I don’t get the feeling New Japan is going to pull that trigger. Then again, they’re much looser about hotshotting the NEVER titles than the IWGP ones. The safe bet is still Goto, though.

Hiroshi Tanahashi & KUSHIDA vs. Marty Scurrl & Hangman Page - Tanahashi and Kushida are the whitemeat babyfaces of New Japan, and I’m pretty sure this match exists mainly to give them a feelgood win in front of an audience that doesn’t get to see them live much. Scurrl should get a big pop but I don’t think that’s gonna be enough this time.

Minoru Suzuki & Zack Sabre, Jr. vs. Toru Yano & Tomohiro Ishii - Suzuki and Sabre are the Rev Pro tag team champions, but the title is not on the line here. Suzuki also recently won the Rev Pro heavyweight title from Ishii, so it looks like they’re stirring up bad blood for a Suzuki/Ishii feud. Ishii kinda needs a win if they’re gonna keep doing this, so maybe this is his time, but I wouldn’t count on it.

King Haku & Tama Tonga & Tanga Loa & Yujiro Takahashi & Chase Owens vs. YOSHI-HASHI & Gedo & SHO & YOH & Rocky Romero - Yeah, that’s right--Haku. The guy whose action figure does not come with crown as illustrated. The dude who teamed with Andre the Giant and retired the WCW hardcore title. The father of 75% of the Tongans in Bullet Club. That Haku. He’s like 59 years old. He’ll probably only tag in for a couple of big spots but that ought to be enough. I guess the CHAOS team could get the decision amid the chaos of a ten-man tag, but the Haku factor makes Bullet Club a heavy favorite.

#njpw #g1 special in san francisco #cody rhodes #kenny omega

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anakinsbugs · 4 years

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The Great CPC Hoax: Why Cost Per Click Doesn’t Matter for High-ROI Ad Campaigns

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The Great CPC Hoax: Why Cost Per Click Doesn’t Matter for High-ROI Ad Campaigns

People always ask me the same question about AdWords:

“What’s a ‘good’ cost per click?”

My response back to them is always the same:

“Why do you care?”

See, most people have AdWords wrong. They obsess over the costs.

They know that more and more competitors are advertising on the platform, which drives up prices.

So they’re zeroed-in on how much they’re going to have to spend.

That’s the wrong approach.

Instead, they should be concerned with what they’re going to get back in return.

I know this sounds counterintuitive. However, I almost never worry about the Cost Per Click for keywords.

In fact, I almost always ignore them.

I’m going to show you why CPC’s don’t matter in many cases. I’ll show you how worrying about keyword costs can mislead you time and time again.

Then, I’ll show what you should be analyzing to make sure you’re not leaving tons of money on the table.

Why Cost Per Click Doesn’t Matter (and What to Analyze Instead)

Each year, companies analyze the most expensive keywords in the country.

These are typically competitive phrases in law or insurance and can cost as much $50 for just a single click.

The insane thing is almost none of those clicks will turn into customers immediately.

Instead, they’ll usually opt-into a form, first.

That means you might have to front the bill for 50 or 100 clicks before someone ever converts.

We’re talking thousands of dollars for a single customer.

It makes sense on the surface; CPC ultimately determines how much you need to spend.

WordStream

, for example, always releases an annual update on Cost Per Click benchmarks across industries.

The businesses I own are all software-related. But we work with clients across different industries. So it’s always interesting to look at these cost breakdowns.

Average ecommerce CPC’s might only be around a dollar, while law might run up to around six dollars (these are higher than most

Bing Shopping campaigns

, which should be considered for e-commerce businesses as well).

To be honest, though, I don’t obsess over costs, alone.

The first reason comes down to what the study says at the top: Averages.

Average CPCs don’t really mean all that much.

Popular, generic terms aren’t usually all that expensive.

Only a tiny percentage of the people who ever click on those will convert. Whereas, a more commercial

long-tail keyword

will be incredibly expensive.

Just compare the difference in costs between “tax” and “file back taxes”:

See? It’s not even close.

That makes it hard to use a standard, “industry average benchmark” for any in-depth analysis.

There’s another reason why I don’t like to just look at costs — because you’re often forgetting the other side of the equation.

Conversions ultimately have a much bigger impact than costs.

Now, let’s check out those

industry average conversions

from the same study:

Ok, now we’re getting a little closer.

If you remember, the industry average CPC for ecommerce was only around a dollar. In fact, it was one of cheapest CPC’s on the entire list.

But if you now look at the average conversion rates, you’ll see why.

Their conversion rates are also among the lowest.

What does it matter if CPCs are ‘inexpensive’ if the conversions are equally low?

That’s why you often want to look at the

Cost Per Action

(or Acquisition) when putting together advertising estimates.

This is the effective price you pay to generate a lead, for instance.

It’s a performance ratio. It starts to take into account things like costs vs. conversions to help you determine a much better figure: ROI.

The industry average Cost Per Action for ecommerce lines up with education on the search network.

So from an ROI standpoint, there’s almost no difference.

This is why CPC is almost meaningless.

Yes, it’s important to a point because it drives things like your Cost Per Action.

However, what’s ultimately more important is the revenue you can generate.

It doesn’t matter whether we’re talking about

Google AdWords

, Facebook, or even Twitter ads. The message is still the same.

Digital Marketer

once ran a Twitter Lead Gen campaign, testing the effective Cost Per Action (or Lead).

One campaign was able to see a $7.81 cost per lead.

They then ran the same study with the same ad and audience targeting. But this time, they optimized the campaigns to increase conversions.

It generated a $1.38 Cost Per Lead, which came out to a five time lead increase on the same ad budget.

They were able to 5X conversions simply by focusing on conversions and Cost Per Lead. They didn’t even have to touch the CPC.

You can see this time and time again.

Jacob Baadsgaard of Disruptive Advertising confirms that the

best PPC metrics are revenue-focused

. They track lead data all the way through to closed sales.

Then, and only then, will they make a decision about which ad campaign is best.

It’s not that costs don’t matter. They do, of course. But they only matter in context to how much revenue you can generate from it.

Here’s a very simple example to illustrate.

Let’s say you run two ad campaigns side-by-side.

The Cost Per Click for the second campaign is twice as much as the first. But because the conversion rate is 2% instead of 1%, you’re able to double revenue.

Would you pay twice as high a Cost Per Click to generate twice as much revenue? Of course you would!

This is after reducing revenue by your ad costs. So it’s already accounting for the higher ad budget.

At the end of the day, you’re still doubling revenue. It’s totally worth it!

Obsessing over CPC doesn’t just leave money on the table. It can also make you waste a ton of what you’re already spending.

Here are a few examples.

Obsessing Over CPCs Can Make You Pull The Plug Too Early (or Too Late)

There are many things that separate big companies from small ones.

But here’s one of the biggest: Big companies spend more on advertising than small ones do.

Duh, right? Of course big companies have bigger budgets.

We’re not just talking about dollars spent, but percentage of revenue

Salesforce, the world’s biggest CRM company, spends up to

46 percent of their budget on marketing and advertising

Crazy, right?

The question is why?

Why don’t small companies spend more on advertising?

In my experience, I find that they’re often too risk averse.

They don’t have the same access to capital. So they tend to obsess over costs, as opposed to revenues.

The classic scenario is when a business owner spends a few hundred bucks on

new Facebook ads

, only to conclude that they “Don’t work” five days later.

So they pull the plug too early.

In almost all cases, they just need to let the campaigns run longer.

Jennifer Shaheen found that campaigns should

run at least 45 days

before stopping. And that makes sense when you think about it.

Look at it this way.

How many sales do you need to break even? Let’s hypothetically say two or three.

So what are the chances that those two or three sales land in the first few days?

Pretty slim!

It’s the law of averages at work. You need a big sample size before numbers start to meet projections.

It’s going to take a few weeks, at least, to get

statistically significant numbers

. Otherwise, you’re just guessing.

All of this assumes that you know the ‘right’ ad campaign variables ahead of time. Which, in all likelihood, you don’t.

Not because you’re not smart. But because it takes awhile to figure these things out!

Here’s the other thing:

Many times, you actually need to increase ad spend.

Yes, you heard me right.

Listen, the reason you spend money on advertising is to make money — not save it.

That means you need to get to statistical significance as quickly as possible.

For example, go check out a few CPC ranges for keywords you’re about to bid on.

I like to use

Ubersuggest

to get a this data:

The average CPC for “analytics software” is estimated to be around $12.85 Ok, not bad I guess.

Let’s use that as the upper limit. We can create

automated rules

in the Facebook Business Manager.

If you’re having a hard time hitting those numbers, you can set a rule to actually increase CPCs.

That will make sure I get better placement over the competition and as many conversions as possible.

Here’s how that might look inside

AdEspresso

Of course, this approach isn’t ideal.

Because you still might leave a lot of money on the table.

If your CPCs start edging up, the campaigns will back off or stop.

Then your lead flow will stop, too.

That’s why I like using CPAs as targets if possible, instead of CPCs.

Watch CPA Instead of CPC

Cost Per Action is a better performance than Cost Per Click.

It’s not as good as Revenue, though–and there’s the problem.

CPAs can still be subjective.

Is a ‘high’ CPA bad? Maybe, maybe not.

If your CPA is over $100 in ecommerce, that might be bad.

Almost every single campaign CPA will be over $100 in law, for example. So it’s not bad at all.

Its still a much better metric to control ad campaign performance, though.

You can still figure out an upper range that starts to make ad campaigns unprofitable. You’ll base this on your average sale per customer. (More on this later.)

For starters, you can set automated rules to increase or decrease the total budget based on your CPA.

Inside AdWords, you can go to “Bulk Actions” and create new “Rules” for these ranges:

Under “Change budgets,” you can set an automated rule to either increase or decrease budgets based on cost per conversion numbers.

This tells AdWords to automatically increase your daily budget 25 percent if the CPA is within a certain dollar range.

You can do this same exact strategy inside Facebook, too.

You’ll set a rule to increase, decrease, or stop a campaign if the CPA hits a certain threshold.

Managing ad campaigns by CPA can net you more customers and revenue.

There’s still one big section we’re forgetting.

Keyword pricing or competitive pressure aren’t the only factors to worry about.

Many times, your customer base could be going through their own issues, and that’s not something you can change.

That’s why focusing on revenue is always the best approach.

Increase the Revenue-Side of the Equation to Overcome Outside Factors

Spearmint Love is one my favorite success stories.

They went from a baby blog to growing revenue over

991% year over year

, and they did it almost exclusively through

Facebook

and

Instagram ads

The craziest part is that it almost didn’t happen.

They were growing like a weed, until…everything just stopped.

Results were declining across the board and they couldn’t figure out why.

Until, one day while on a walk, it dawned on one of the co-founders.

Parents will buy baby clothes until that baby grows up. In other words, their customers were kind of ‘moving on’ from the company.

The ad campaign decline had nothing to do with costs or his ad campaigns per se.

It had everything to do with their customer base.

How on Earth do you solve this problem?

By focusing on increasing revenue — not touching costs.

If the CPA is ‘too high’ to make your numbers work, start by increasing average order values.

Upsells are easy, for example, when you bundle similar products.

Think about the last time you flew somewhere. Chances are, you bought a travel-sized product at a store before going through TSA.

But that product probably only cost a few bucks, right?

Check out what

Jack Black

does here, bundling several travel products together.

You arguably need all of these products if you’re flying somewhere.

Instead of only charging you a few bucks each, they’re charging you $35 for the whole pack!

Simply bundling similar products allows them to charge 10x more. Which means you can afford a much higher initial advertising cost now, too.

You can also cross-sell products to try and raise the average order value.

For example, right underneath this travel bundle, Jack Black offers a few related products to take with you:

One interesting thing to note is the price of all three items. They’re all slightly less than the initial $35 purchase.

Why?

They’re using price anchoring effect to make these additional products seem less expensive.

The Economist included a middle pricing

tier for a print-only subscription. It was the same exact price as the ‘big’ plan for both the print and web editions.

Most people chose the combined third option because it seemed like the best deal.

Removing the middle plan on a subsequent test, however, led people to

overwhelmingly pick the cheap option

, instead.

Price anchoring changes someone’s perception of cost vs. value.

That’s why you should lead with the more expensive option. Then, showcase a few related products to cross-sell that are slightly less expensive.

Spearmint Love also expanded their product line to increase average order values.

They came out with decor pieces, like hundred-dollar baby lamps.

The age of a child mattered less in this type of purchase. So it kept the company relevant longer in their eyes of their customers.

After increasing average order values, you should increase the lifetime value of each customer.

One technique is a

vintage analysis

, which shows you which customer cohorts are worth the most already.

This way, you can identify trends or patterns.

You can see what the most lucrative customers are doing and then apply those lessons across the board.

Constantly acquiring new customers is expensive. You have to

spend a lot more

to get them to buy.

Increasing repurchases from your existing customers has a massive impact on your bottom line.

Let’s revisit that initial ad model to see why.

Keep in mind this is a simplistic example. But I think it still does a decent job showing how this works.

The first campaign has a higher initial cost; you’re barely breaking even.

This is what most companies are scared of. They worry about spending more money on keywords.

As a result, they completely neglect optimizing conversions, average order values, or repurchases.

So yes, they might bring in a few sales. But the higher costs deplete their ad budget before long.

The end result is a wash.

The second campaign has a higher average order value.

In this case, you’re not even

getting more conversions

. All you’re doing is bundling a product, for example.

Already, you’re back in the black. Not bad.

However, the third campaign?

Not only are the average order values higher, but you’re getting more repeat purchases, too.

You’re basically generating more purchases from the same number of customers. Many times, you don’t even have to spend a single dollar to get them.

All you have to do is send out an

email campaign

. These loyal customers don’t take a lot of extra persuading.

More sales, without increasing ad costs, skyrockets revenue.

You make several times the other few campaigns.

Best of all, you didn’t sweat a single CPC. You willingly paid at the top-end of the budget range to maximize your opportunities.

Then, you doubled-down on the other side of the equation.

Increasing conversions and revenue spent can act as a lever to

double or triple ad campaign ROI.

Conclusion

There’s only one reason to spend money on ads at the end of the day: to make money.

Chasing the keywords with the lowest CPC is a losing proposition.

If anything, you should be spending more money. You should actually search out the highest CPC’s in your industry.

Why?

Often, they offer the most potential. You want to maximize the most sales per dollar spent.

So you know all those “industry benchmark CPC” numbers? Don’t worry about them.

Instead,

start focusing on CPA

. That’s the number it costs for you to acquire each new customer.

It’s not perfect by any stretch. But it’s a better number to optimize around than CPC.

From there, try to dig into revenue numbers.

Can you bundle a few products to raise the average order value? Can you cross-sell recommended products and use price anchoring to lower their perceived cost?

Then, figure out how you can keep customers around longer.

That might mean introducing new, related product lines. Or it might mean introducing ‘consumable’ products that people need to repurchase again and again and again.

The point is to

drive up the lifetime value of each customer

as high as possible.

When you do that, CPC will matter even less.

There will be so much revenue generated per customer that you can afford to spend almost anything to get them in the first place.

How have you boosted ad campaign performance by focusing on conversions instead of costs?

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wallpaperpainter · 4 years

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frogsandfries · 5 years

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It only took most of my evening

Dammit.

I was furious and frustrated about why I couldn't find a trip to the same city I just traveled to when I left Wisconsin.

I think I kind of figured it out when, building the trip manually, everything fell apart around Spokane.

That's when I figured out I could get from Madison to Seattle by bus, and the rest is pretty much up to me to figure out.

Rome2Rio suggests taking the train to a semi-local bus, which will take me pretty much right where I want to go. It'll be cool to take the train, and the train departs earliest of any of my options. All told, I have to get myself to Madison, and then the bus trip is just over two hundred bucks, the train is about twenty, and the bus should be around fifteen or less.

It shouldn't be quite so stressful, since I will absolutely not be lugging around a ton of weight on my back. Absolutely not.

So now I kinda just want to focus on figuring out how to meet up with this guy I've been chatting with. I want to get a feel for him before I do that to myself again, invest months or years into an internet relationship, even if it's upgraded by video chats, and never get a personal feel for the chemistry. He said himself, he's prone to falling in love, getting attached. It'll be better to know now, although honestly, maybe it's cruel, but if he's crazy about me, I might just settle. I know my priorities are fucked up, but I kinda just wanna get some action and get pregnant. I'm definitely ready, and I think I should've returned to Oregon immediately instead of dicking around in Wisconsin.

It's not that I want to oblige a guy to stay with me to father his kid; it's entirely about me. One of my managers is pregnant and all I can think is, not fair, not fair not fair.

Although it would be nice to be fawned over by my baby daddy, to be next to worshipped for a few months. I guess it would be slightly cruel to get involved like that with a guy and then just leave with his kid and deny him that experience.

I finally pulled off that effect in the illustration I was struggling with. I don't love it, but it'll do. I know I always take notes with the intention of referring to them later, and it ends up being more like referring to my browser history for my sources to some research. I just drown in the quantity of information. But I wanted to note that I started by blending along the edges of each shade, and then smearing in circles, and then smoothing along the edges again.

Last night, lover boy suggested I use something like Zazzle, with t-shirts and customizable merch etc. That's when I realized I fucked up my original popsicle sheet. But I guess that gives me an opportunity to think about retooling the popsicles for printing as merch, rather than just my own personally published sheets for shrinking. The popsicles, just for starters, could be washi tape, stickers, a border for stationary, etc.

But for now, I have the original sheet for keychains or pins, so as far as I'm concerned, I'm alright. And I have my other sheet for earrings. I just have to sand some more sheets and print those earring sheets.

I meant to at least spray the already printed sheets today, but I fell down a rabbit hole trying to figure out my trip. I have Friday off, so that'd probably be a good day to cut out what I already have and print some more.

As for moving, I got rid of the whole bucket, just all of it, except for two candles, two string lights, and a sculpture, which I offered to my friend in Oregon. I'll probably tackle the crate next. Or maybe I'll spend a bit of tomorrow evening cleaning up in the room. I bought a set of vacuum bags today. A bunch of my business casual can be put away.

I also figured out, I can probably afford a modest printer, and a couple more packs of shrink paper before I move, as well as additional jewelry findings. I figure I can send a couple things every couple weeks and touch down ready to go. At least I'll have a craft, even if I don't have a job.

Oh, I also need to call on all my remaining tax returns. I'm gonna cash those in and probably put them toward my trip. Or maybe that bill at the dorms......... If my return came to that, I'd probably pee myself and then change all my plans.

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theliberaltony · 7 years

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via Politics – FiveThirtyEight

Welcome to FiveThirtyEight’s weekly politics chat. The transcript below has been lightly edited.

micah (Micah Cohen, politics editor): Welcome, all! Our topic for today: President Trump’s endorsement of Alabama Senate candidate Roy Moore. (And the Republican National Committee decision to support him again.) My question is … what gives? Is this a political mistake?

First, takes?

harry (Harry Enten, senior political writer): I think it’s a stupid move. Trump is clearly trying to score a “win,” but it’s far from certain that Moore will get him one. All that’s happened in that case is that he’s endorsed an accused child molester.

julia_azari (Julia Azari, political science professor at Marquette University and FiveThirtyEight contributor): It’s not … not a mistake. It likely won’t substantially change anything, but it’s hard to see what good it could do for the president or Moore.

natesilver (Nate Silver, editor in chief): Trump coming out to endorse Moore is extremely … unsurprising. And, yeah, I don’t think it will change very much.

julia_azari: I don’t mean to underestimate the moral outrage at stake. It’s just not clear to me that moral outrage outweighs many other factors in contemporary politics.

harry: I guess my question is: What is it that made Trump go from mostly endorsing Moore — essentially by attacking his opponent, Democrat Doug Jones — to fully endorsing him. Why do that?

natesilver: Have you ever known Donald Trump to take a half-measure? Everything plays out into the most extreme possible version of itself.

micah: He may have half-colluded?

harry: LOL.

natesilver: The collusion was spectacular, I’ll tell you that much.

harry: He ordered the code red!

micah: You’re goddamn right I did!

julia_azari: So the “I hate political correctness” narrative seems to have worked out well for Trump in general. I wonder if he thinks this can be filed under that somehow — i.e., liberals are going after someone for accusations that either didn’t happen, or were a long time ago, or weren’t as bad as they sound (to gather up a range of talking points made in Moore’s defense).

micah: Yeah, I buy that.

Supporting Moore fits snuggly into Trump’s larger message and image.

natesilver: It might also be more personal than that:

If Moore wins, I wonder if Trump would instinctually come out against expelling him because he'd see it as foreshadowing an impeachment proceeding.

— Nate Silver (@NateSilver538) November 15, 2017

And Trump might see himself as being unfairly attacked by the liberal media, just as Moore has been.

micah: No self-tweet-quoting allowed here.

julia_azari: Dammit. I saw Nate’s move there as an entree into quoting my own favorite takes of mine.

micah: LOL.

harry: I was reading this great book … “The Signal and the Noise.” Perhaps you’ve heard of it?

natesilver: Now available for just $9.99 on Amazon dot com.

micah: OK, so Nate and I had an argument about this the other day, but how about this theory: Trump moved to a full-throated Moore endorsement because he has internal polling that shows Moore’s lead increasing and so wants to hop on the bandwagon.

Any takers?

natesilver: Oh god.

julia_azari: It’s nice and simple, so that’s a point in favor.

natesilver: That line of thinking is like always wrong. If people start talking about Moore’s internal polls, I’m going to bet heavily on Jones, and vice versa. Also, the public polling tells a fairly confusing story.

The Emerson College poll showed the race moving slightly toward Jones, although Emerson has been on the Moore-leaning side of the consensus recently. And the Gravis Marketing poll showed essentially no movement and Jones still ahead.

julia_azari: When coming up with explanations like these, I tend to think the one with the fewest assumptions that we can’t really prove is the best one.

harry: Trump is likely looking at public polling. So it’s simple, and I like it.

natesilver: The simplest answer is that Trump supports Moore because birds of a feather flock together. And then the RNC backtracked so as to stay on the same page as Trump. Also, the GOP brand was already going to take the PR hit once Trump endorsed Moore, so why not drop a few bucks on him?

harry: If they’re so similar, then why in the heck did Trump not endorse him in the primary? Honest question.

natesilver: Endorsing Luther Strange was one of the most out-of-character things Trump has done.

And he might have felt a little burned by the experience when Strange lost.

julia_azari: The Strange endorsement was … please stop me before I make the joke.

harry: Haha.

julia_azari: I’m not sure how to say this politely, but I think Strange sucked up to Trump effectively and that explains the endorsement.

natesilver: Or maybe Mitch McConnell convinced Trump that Strange was a key vote on health care and taxes (which is not a totally crazy notion).

But, anyway, I think the media has a pretty big bias toward seeing all actions as deeply strategic. When sometimes, it’s just Trump mashing buttons and everyone else playing cleanup.

micah: So, do you think Trump or Republicans will pay a political price for supporting Moore?

julia_azari: It’s hard to see the case for a big short-term impact. There’s already a significant gender gap in the national vote. And there’s so much news, including many sexual misconduct revelations on the other side of the political spectrum, that it is easy for things to be drowned out.

micah: Yeah … that seems right to me.

Anyone want to make the case that this endorsement hurts Trump and/or Republicans?

julia_azari: I will say that presidents getting involved in congressional elections rarely goes well or adds anything

micah: Say more!

julia_azari:

1. It’s kind of a norm violation, although that norm is eroding. (See my piece about FDR from last week.) Congress is a distinct and co-equal branch.

This race is messy for Republicans (see my piece about their lack of good options for dealing with Moore), and as Nate has pointed out, Moore has lost a lot of support in a very solidly red state. Why highlight the party connection as Trump has?

Relatedly, it illustrates just how nationalized party politics are. That offers some advantages for presidents, who get to set the agenda for their parties. But if members of Congress are always running with the party’s national brand on their backs, it washes away some of their independence — their distinct, district-based political support because of relationships they have there.

I don’t think Trump endorsing Moore is a huge turning point for that phenomenon, but it doesn’t do anything to enhance the independence of Congress.

natesilver: It’s also one of a large number of factors that could have a drip, drip, drip effect on the Republican Party brand. And there’s some precedent for this sort of thing mattering, e.g. with Mark Foley. With that said, it’s going to be pretty hard to pick out the effect of Moore from everything else.

And seeming Democratic hypocrisy on Sen. Al Franken and Rep. John Conyers might dull the effect some.

micah: OK, so … speaking of Conyers. He announced on Tuesday that he’s resigning (well, sorta). Does that put the Trump endorsement in a different political light? Or does it help Democrats have a sharper, more coherent message on this issue?

julia_azari: I don’t know. That Nancy Pelosi clip (in which she called Conyers an icon when asked about the allegations against him) might be forever.

harry: Well, there’s still the Franken situation and the initial response to Conyers, but … what a contrast. On back-to-back days, you get the president endorsing Moore and Conyers being essentially forced to resign.

natesilver: Yeah, part of my critique of how Democrats handled the issue is that it felt like the discussion had reached an inflection point when the Franken accusations hit, and Democrats had an opportunity to claim the moral high ground, which they declined to take.

You can attempt to regain the moral high ground, I guess, but it isn’t as easy as keeping it in the first place.

We’ll see if there’s renewed pressure on Franken to step down, though.

micah: And the moral high ground matters, obviously, but does it matter politically?

julia_azari: ^ strong candidate for the 2017-est sentence ever.

But of course, Democrats — including prominent feminists — didn’t take a hardline with Bill Clinton back in the 1990s. As long as these misconduct cases are treated as individual problems, I think the broader political agendas will prevail.

micah: Wait, so imagine a world where Democrats have forced out both Franken and Conyers. Is the party better off in that world?

I’m trying to get at whether the moral high ground is important politically? Whether message coherence matters, basically.

harry: I don’t think they’re worse off.

natesilver: I think Democrats made a political mistake, yes.

micah: Nate, you’re not explaining how the mistake hurts them.

natesilver: Because they look like fucking hypocrites, that’s how.

harry: ANGRY NATE SMASH.

natesilver: And looking like hypocrites makes it easy for a Republican to default to partisanship in rationalizing a vote for Moore.

Or Trump for that matter.

micah: Couldn’t I argue that the default to partisanship is so strong that it would happen anyway? So why play by a different set of rules?

julia_azari: I can see both sides of this — to the degree that Democrats lose out politically because of an “enthusiasm gap” or a decline in support from people to whom consistency is important, I could see a case for this mattering on the margins.

Because a lot is happening on the margins now. (Because the country is closely divided.)

But mostly I assume that partisanship matters and the state of the economy matters and the duration of incumbency matters. Racial attitudes matter.

Everything else has a high burden of proof with me.

natesilver: For one thing, Micah, the Democrats are supposed to be the “woke” party on treatment of women (and good for them). So they look more hypocritical if one of their members abuses or harasses women, in somewhat the same way that an anti-gay-marriage Republican would look more hypocritical than a liberal (ostensibly straight) Democrat if they had a gay affair.

micah: You can tell Nate is mad when he uses my name in his response.

julia_azari: So I’m also certainly angry at the situation. It would be nice to think at least one party had consistency on this issue. And as a woman in a male-dominated field, yup.

harry: I tend to think about politics in this way: When you can do something that is morally correct and isn’t going to hurt you politically, why not do it? What’s the argument for keeping Conyers and Franken around?

julia_azari: But Democrats have consistently been inconsistent, and this has included women.

I’m getting into territory that’s not quite my expertise, but I’ve thought a lot about this lately. I think the answer to Harry’s excellent question is that the assumptions about these kinds of accusations run deeper than the more immediate political ideologies. It’s possible that Democratic women find it difficult to believe that people they like and respect and who champion their issues are engaged in truly wrong behavior.

micah: Yeah.

So it’s hypocrisy, but unintentional, sorta.

OK …

Back to Alabama. Let’s take Trump’s endorsement from the other side: Does it help Moore?

julia_azari: I find it hard to imagine that it will bring back Republican voters who decided to back Jones instead. Might it encourage people who had decided not to vote? That’s more plausible but not an obvious conclusion by a long shot.

harry: Remember when Strange got endorsed in the primary by Trump? That didn’t help Strange. Granted, it was one of the weaker endorsements I’ve seen.

natesilver: I guess the answer is … sure? Trump’s still reasonably popular in Alabama. But I kind of think a Trump anti-endorsement (coming out against Moore) would have mattered more than coming out for Moore, if that makes sense.

In other words, I think voters assumed that Trump implicitly backed Moore already. The only way it could hurt him, though, is if Alabamaians feel like it’s national politicians interfering in their election, which they don’t like.

But that explanation feels too cute by half for me.

micah: Yeah … that’s an easier line for a Republican to sell than it is for a Democrat, IMO.

julia_azari: So when I wrote that piece about the party not being able to get rid of Moore, I was surprised at how much discussion it provoked about national vs. state party organizations and interests. But that convo was mostly among party politics scholars on Twitter, not rank-and-file voters in Alabama. A national politician doing something unexpected might be seen as interference, but a Republican president endorsing a Republican Senate candidate is not that wild on its face

micah: We gotta wrap … so, before I ask for final thoughts, one more question: If Jones wins, does it hurt Trump? Or does it tell us anything about Trump’s standing with GOP voters? (Trump would have backed the losing candidate in the Alabama primary and general elections.)

harry: I have a very hard time believing that a generic Republican would lose in Alabama, even in this national environment that so favors Democrats. That said, if Jones were to win, it wouldn’t have been possible without the national environment being where it is — it’s a combination of Moore’s crummy candidacy and Trump’s low national standing.

julia_azari: I basically agree with Harry and would add that Trump’s political influence is maybe a bit inconsistent.

natesilver: I’m not quite sure what the narrative is going to be if Jones wins. Part of what I was trying to argue on Monday is that it’s really, really hard for a Democrat to win in Alabama — even against a candidate like Roy Moore! — so Jones coming close is a pretty impressive outcome. But I don’t know that I expect the mainstream media to interpret the race that way.

I do think Trump has mildly raised the stakes, though — a Jones win will be seen as reflecting the limits of his powers of persuasion, when it might not have been before.

julia_azari: Trump is unpopular generally, remains fairly popular with GOP voters, has prominent defectors like Sen. Jeff Flake — that is not normal — and has few real political alliances, which limits his influence.

micah: So a Trump endorsement is worth less than your average presidential endorsement?

julia_azari: The thing that strikes me about Alabama is it’s not a close state at least in presidential elections — it went from solid Democratic to solid Republican. This race being close could signal that Moore is a crappy candidate, but he is a crappy candidate who won the primary and maintained local party support. This could be evidence of the general crumbling of governing majorities in the country, if that makes any sense.

On balance I’d say yes, Trump’s endorsement has below-average value. He doesn’t have deep political roots. If he endorses you, it’s not clear exactly who comes along.

micah: Any other final thoughts?

natesilver: It’s a really weird dynamic — (i) lower turnout gives Democrats more of a chance (if the whole electorate turns out, we know Alabama is a really red state), but (ii) it’s good for Moore if the harassment/molestation allegations stay out of the news. Trump’s endorsement could help with GOP turnout, but it also sort of puts the race back in the news, which is risky to Moore. Still, I say it’s helpful on balance.

#IFTTT #Politics – FiveThirtyEight #politics #538 #A FiveThirtyEight Chat

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joelpreston · 5 years

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literaticat · 8 years

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How should I handle self doubt in my writing? I'm too afraid to fail and its affecting the way I write. I love writing and I don't expect to become famous or anything, but I sometimes wonder if other people are just being nice. I want to get out of my own head, but I don't know how

Well. First of all, you should know that this is something that probably EVERY writer struggles with. So, maybe, it is the sign that you are really on the right track! I asked some author friends for advice and I got a lot of it – maybe you will find some helpful wisdom here:

COMMUNITY: “Be in community with other writers to feel less alone. Classes also help get you out of your head, have deadlines and companionship.” “Doing something like NaNoWriMo is very helpful for this! It forces you to just push through and keep going and not give in to the anxiety.“ “If you’re able to, attend local workshops and conferences to meet other writers.” (And of course, there is community to be found online, too!)

FREEDOM TO SUCK: “Embrace the process. Let go of the idea of perfection and focus on doing the work.” “Just open the doc and write; the words don’t have to be good. Crappy first drafts! But get words on the page.” “Totally de-emphasize quality until you’ve finished a project. Then let it sit and come back to it weeks later. It’ll be better than you thought. In short: give yourself permission to suck.”

“I think there is a tendency amongst writers to feel like that first draft is the final draft. I struggle with it every time I sit down to write, especially now that I have a novel out there on the shelf. Therefore every word I write is compared to something polished and professionally edited. It’s impossible (for 99% of us anyway) to achieve that on an initial pass. It’s about getting the words on the page. It doesn’t have to be perfect. It may be dialogue heavy and action lite or the reverse and that is okay because revision is where you worry about making it right. I literally have to remind myself of this every single morning as I sit down at my computer because it is always what I am bucking against.“

(And I add: YOU CAN’T EDIT A BLANK PAGE. And SOMETHING is a heck of a lot better – and easier to fix – than NOTHING!)

ATTAINABLE GOALS: “Treat it like a job. Give yourself tasks and goals that are measurable in daily or weekly increments. Create muscle memory so that writing is something that you do despite the doubt.” “Get objective about goals. Celebrate word counts.“

WRITING FOR YOU: “Write for the joy of it, for your own entertainment, without concern for publishing. It’s very freeing to stop worrying about the "rules."” “I just remind myself that the time for second-guessing is during revisions. Drafting is for that pure, stream of consciousness gold that can only be spun when we’re not overthinking.“ “Indulge once a week in a "just for myself” writing project. It can be anything! A poem, a quick story, a picture book. Anything. But it’s only for YOU. Tell yourself you’ll never let it see the light of day. You’ll be freer with it–you’ll get back to the FUN of writing.”

NAME YOUR INNER CRITIC - AND TELL THEM TO STFU: “Libba Bray had an amazing workshop years ago where she had us name our internal editor, say three things our editor tells us, and what we’d like to say to him/her. To this day, I can still picture what my internal editor looks like…and can visualize her being gagged and tied to a chair so she can’t get in my way.“

“Say “Thank you for sharing” to that little voice inside your head and write. Write crap, write half-asleep, write unsure, write mad, but write and eventually your muse will get the idea that you mean @#$%^&* business.”

“I talk to my writing students (both young and old) about “The Inner Crazy Lady”. I’ve learned to write my first drafts as fast as possible and whenever the ICL starts telling me the usual stuff about how this is the worst book I’ve ever written and all my previous books were flukes and I have no idea how to write and I’m a fraud and and and I’ve gotten better at saying “Shut up, bitch, that’s what revision is for."“

BOOKS THAT MIGHT HELP: “I highly recommend the audio version of Steven Pressfield’s bestseller, The War of Art. It’s freakin’ wonderful! Helped me get over my writing / illustrating blocks.“ “I’d recommend both On Writing (Stephen King) and Bird by Bird (Anne Lamott) if she hasn’t read them. Sometimes realizing that all writers have similar doubts and fears can inspire a person to push through them.” (And a second for those picks!) “Read BIRD BY BIRD by Anne Lamott, ON WRITING by Stephen King, and STILL WRITING by Dani Shapiro. I reread one of these before I start a new project.” “I’ve just started listening to Elizabeth Gilbert’s Big Magic on audio - it’s pretty inspiring and talks a lot about fear and self-doubt.“

OR…. “Why would you want to get out of your head? That’s where all the stories come from. Hang a hammock in there, get comfy and wait for all the really good stuff to come out from the shadows. The self-doubt is what pushes you to keep doing better. All part of the process!”

OR…. “Therapy!!! I went to therapy to survive my debut year and it was amazing and great. Like leveling up in life.“

The long and the short (ok, the long and the long) is: Being a writer can be totally fun… and frustrating… and demoralizing… and ALL of it. And that is actually all NORMAL. There is LOTS of advice out there - but you need to figure out what YOU need to do to get your mojo. And best of luck!

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obsessed-withthe-hales · 8 years

Text

The Article

50 Reasons To Have Sex #4 - Your friend told you about a new position

Author’s Note: I had so much fun with this! I really hope you guys like it, so let me know :) It turned out way longer than I thought haha! Enjoy!!!

Also, here is the link to the article that I’m referring to. It’s actually quite interesting! I recommend you give it a glance ;)

Warnings: Language; smut (duh); cute, fluffy awkwardness

50 Reasons Tags: @openly-panda, @angels-secrets, @logancola, @wolfshifter4life, @palaiasaurus64, @lipstickstainsandwerewolfchains, @melanie451, @hardladyheart

*******************************************************************************************

“Oh, my God,” I mumbled to myself, scrolling through the article with intrigue. My attention was so focused that I didn’t even hear the door of the loft slide open. “That does not look comfortable.”

“Hey, babe,” Derek’s deep voice said, making me jump and look up at him with wide. He chuckled at my reaction, raising a brow and strolling over to the couch where I was perched. “Sorry, I didn’t mean to scare you. What’re you reading that’s got you so dead to the world?”

“Oh, it’s just an article that Lydia sent me. Pretty interesting actually,” I told him, turning back to my phone.

“What’s it about?” Derek plopped next to me, slinging an arm over my shoulders and tilting his head to try and see the small screen.

“Uh...sex positions.”

“Oh, really? Anything catching your eye?” he asked playfully, a devilish smirk forming on those gorgeous lips. I grinned and chanced a glance over at him.

“There are a few things that I think we could try out sometime,” I said, throwing him a smirk of my own. “But some of these....they don’t even look fun.” I scrolled through, stopping with an exclamation of surprise when I found one, showing Derek the picture. “Like this one! The ‘butter churner’. My neck and back would cramp for weeks!”

“Oh, God,” he replied with a grimace, taking the phone from my hand to study it closer. “That does look awful.” Derek scrolled through slowly, shaking his head at some of the positions the article had to offer. “The ‘wheelbarrow’ doesn’t look too bad...”

“Der, my arms are not strong enough for that. Oh, but there’s a seated variation! That probably wouldn’t be...too terrible,” I said, squinting my eyes in an effort to try to get a better look. I hummed in curiosity, making Derek chuckle. “Hey! The ‘couch surfer’ looks like it could be fun!”

“I like the ‘mountain climber’,” Derek pointed to it with a smirk before looking over at me, his gaze traveling from my eyes down to my lips, sending a spark up my spine. “I could get a work out in and get off at the same time with that one.”

Laughing loudly, I placed my hand on his thigh, squeezing it playfully before leaning my head on his shoulder as we continued to read.

“Oh, my God,” I exclaimed, snatching the phone away from him. “Wouldn’t that...I don’t know, like- break you?” I showed him the illustration of the ‘snow angel’, a position in which Derek would lay over me facing the opposite way like in a sixty-nine, but instead of oral sex, we would be having actual sex.

“Christ,” Derek muttered, a pained expression on his face. “We are never doing that. I don’t even know how- how it would work.”

With a dual shutter, we quickly scrolled past, taking a mental note to never even bring that up. Once we reached the end, I let out a hum and Derek stretched, dropping a kiss to the top of my head.

“You should save this article. Like bookmark it or something on your phone. So we can come back to it and maybe try a few of these out sometime.”

“Okay,” I replied softly as Derek got up and headed for the kitchen, but I stayed where I was, staring at my phone and pursing my lips as if in deep thought. The sounds of clanking dishes and running water played in the background, but I didn’t pay much attention. No, I was preoccupied with other things. “Hey, Der?”

“Hm?”

“What if we, uh- try one out...now?” I asked tentatively, peeking over at him from where I still sat on the couch.

“Like...right now?” Derek kinked an eyebrow in question, his green eyes widening just the smallest bit. Biting my lip, I gave a gentle nod, prompting him into action. Abandoning the sandwich he had made, Derek was suddenly across the room and cupping my face, his mouth molding to mine.

I let out a small gasp of surprise before returning the kiss, threading my arms around his neck to pull him closer. He groaned, breaking away for just a moment to hop over the back of the couch. The corners of my lips twitched up as he attached his mouth back to mine, gently urging me to lay back on the cushions so he could crawl over my body.

Derek began trailing kisses across my jaw, nipping at the flesh playfully. The breath of air brought thought back into my head momentarily and I started to giggle, pushing lightly on his broad chest.

“Der, wait,” I chuckled, earning a growl of protest that only entertained me further. “We didn’t pick one.”

He pecked my lips one more time before flopping on the couch next to me. I pulled my phone back out, opening up the article once again and scrolling through.

“Okay, so. We should probably start with something simple, right? Not too crazy, but still hot,” I said, earning a nod of agreement.

“What about that one?” he suggested, pointing to the first position on the list. I laughed and shook my head.

“You just wanna get this show on the road.”

“Can you blame me?” He let out a low growl, pressing his lips to the side of my neck, one hand snaking under my shirt.

“Alright, alright,” I giggled. “Not that one. It’s too simple.”

“Oh, the ‘stairway to Heaven’ looks fun.”

“It does,” I agreed. “But there’s a draft this time of year and sex isn’t good when you’re cold. But-” I paused, showing him my top pick with a devilish grin. “I think this could be a good time.”

“So, we just...turn it on? And sit on it?” Derek asked, staring intently at the washing machine in front of us. I nodded, pursing my lips in thought.

“Yeah. I guess the spin cycle is supposed to be good? But we can’t just let it run with nothing in it.” He eyed me for a moment, already knowing what I was thinking.

“Y/N-”

“I’ll be right back!” I exclaimed, running toward the bedroom to grab the dirty laundry that I knew was waiting to be washed. I could feel Derek’s eyes on my naked form as I retreated, laughter echoing down the hall. When I returned, he was smiling, holding open the washing machine lid for me.

Once the clothes were loaded and the device was started, we stared at it some more.

“Should we, I don’t know, put a towel down?”

“Wouldn’t that make it too slippery?” I asked, biting my lip nervously.

“My ass is going to stick to the metal,” Derek replied, raising his brows at me.

“Better than falling off and cracking your head on the corner or something. Come on, wolf boy, hop up there!”

I watched carefully as Derek got up on the machine, taking a moment to situate himself before motioning for me to join him. I drew my lip between my teeth in anticipation, no longer sure that this was a good idea. Once I stepped into his reach, Derek picked me up as if I weighed nothing, plopping me on his lap and letting me scoot around until I felt secure.

“Alright,” I breathed, the vibrations already making their way through my body. “And now we just...have sex.”

“Right. Sex. So uh, let’s get started, I guess.” With that, Derek wrapped an arm around my waist to keep me from falling off of him and turned my head with the other in order to kiss me. It was deep and passionate, sends waves of heat straight to my core. Before I knew it, I was moaning into his mouth every now and then, our tongues tasting each other with fervor.

His hand trailed down from my cheek, caressing until he reached my breast. Cupping it in his calloused palm, I couldn’t help but whimper when he flicked his thumb over my nipple, bringing it to a hard peak. Derek continued his ministrations for awhile, getting me all worked up, then proceeded to snake down my side, over my thigh where he lingered, massaging and squeezing gently, carefully moving to the inner portion, my legs automatically parting for him.

“So wet,” he mumbled against my mouth as he ran a finger through my folds. He was right, I was practically soaked, probably drenching his thighs underneath me. His slow, deliberate actions mixed with the vibrations from the washer had rendered me a puddle of jello, completely at his mercy. Derek circled my clit slowly a few times, making me shudder, before running his fingers down ever so gently to my entrance. He teased me until I was practically begging for more, more, anything.

Pushing two fingers into me, Derek took his time curling and thrusting them, driving me absolutely insane. I hooked my legs around his, giving him space to work, my knees resting just on the outside of his. His lips had found their way to my neck, sucking dark marks into the skin and biting just the way he knew drove me wild. My breathing was shallow, hands clutching him to hold on for the ride, hips trying desperately to buck into his hand but not able to with his strong grip on me.

I came with a shout, the tremors quaking all the way through me so intensely that I couldn’t tell what was shaking from my orgasm or the spin cycle. Derek worked me through it the whole time, whispering sweet nothings and words of praise in my ear, his touches gentle and light until I practically begged him to stop because I was too sensitive.

“Fuck,” I sighed, finally coming down from the intense rush. I could feel his cock throbbing against the small of my back, weeping at the tip and in need of attention. Derek hummed against my shoulder, raining feathery kisses over the skin and making me shiver.

“That was hot,” he mumbled, moving up to tug on my earlobe. I smiled seductively, turning into his hold and pressing a lingering kiss to his mouth.

“You gonna fuck me now?” I asked, eager and ready for him. He growled in response, gripping my hips tightly to lift me up. After some maneuvering, we were finally able to figure out how to make this work.

Then Derek was buried deep inside of me, his dick pressing against spots I swear he had never reached before, and I had to take a moment to compose myself. Once I let him know I was ready, we started to move, first just grinding my hips back against his in small circles.

“Shit, Y/N,” he whispered in my ear, his warm breath causing goosebumps to break out over my skin. I gasped at the feeling of it all, the vibrations doing wondrous things for my oversensitive clit, sending shock waves to the bundle of nerves without actually stimulating too much since there was no direct contact.

Derek began to shallowly move me up and down on his length, creating the perfect sensations to drive us each completely mad with arousal. The coil in my stomach was rapidly tightening, threatening to break loose at any moment. My nails dug into the flesh of Derek’s thighs and I cried out loudly, not able to control the moans and pleas falling from my lips.

My back arched as I came, clenching around Derek’s cock over and over again as my eyes practically rolled back in my head. I shook and trembled, toes curling and all. He was right behind me, the feel of my climax triggering his own. Derek groaned as he spilled into me, burying his face between my shoulder blades.

Slowly, we each came down, breathing returning to somewhat normal and the sweat on our skin starting to dry. I couldn’t help but giggle when I turned to kiss him again, satisfaction running through my veins. Derek grinned and returned the action before helping me down carefully, making sure that my wobbly legs were able to support me.

“Wow,” I breathed, starting at the washing machine with a newfound fondness. A groan rang through the air and Derek peeled himself away from the appliance slowly, rubbing his ass once he was standing next to me.

“My butt is numb,” he grumbled. “But it was definitely worth it.”

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trendtshirtnewposts · 4 years

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scottmapess · 4 years

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HUGE WARNING!! MASSIVE BITCOIN HALVING CRASH!! WATCH OUT FOR THIS PRICE IF YOU HOLD BITCOIN!!

VIDEO TRANSCRIPT

What’s up, guys? Welcome back to in the video. So my oh, my. Take a look at the Bitcoin price. Bitcoin actually dumped around about 18 percent. And just take a look at this one. Our candle, that is absolutely crazy. Now, in today’s video, of course, we’re going to be talking about this massive dump which happened. We’re going to be talking about exactly where the bitcoin price could go next and what you can exactly expect. We’re also, of course, going to be taking a look at the halving with a very, very small amount of blocks left now and only a day. And around twenty hours. We are also going to be taking a look at the theory in price and taking a look at where that could be going. And then finally, we’re going on to see an article about how Coinbase actually had a partial outage during this massive dump. So all that good stuff coming up in today’s video, guys. As always, sit back, relax and get ready for the video. Guys welcome back to another video. Thank you for joining me again today. I do really appreciate that. If you haven’t already illustrated much of those likes to 1000 likes on this video. They’ll be absolutely amazing. And also always, guys, if you do enjoy my content and you would like to see more. Make sure to subscribe and take that notification, Bill. So you get notified when I post my next video. As always, guys, drop your comments down below right now. If you want to enter to win that Tresa storage device, it takes two seconds and you can enter to win a trade, a storage device or the equivalent in Bitcoin. So without any further ado, guys, let’s get on with the video. Taking a look at this Bitcoin price now is absolutely crazy. I mean, the dump that we saw went all the way down to around about this eight-point one K level, starting from about that nine-point AKCA level. So it’s pretty much a two thousand dollar dump. Give or take the figures since we’re at 10K, which is really, really crazy. And if you take a look at this one hourly, Kandos, take this one hourly candlestick actually went down around about fifteen point three percent just in one hour. Which is absolutely crazy. Now, if you have been watching my video for at least a week, you know, I would have been saying that some kind of dump most likely will be coming around the halving, as happened in the past two Hardings. And although what happens in the past isn’t a precursor of what will happen now, it has in fact happened. And although the halving hasn’t yet technically happened. We still have a day and 18 hours left on the current blog generation and a day. Twenty-one hours on the average blog generation. We are seeing some form of a dump. Now, will we go lower? That’s the question everyone wants to know. So if we go over to the four-hour chart, we can actually go ahead and take a look at some things. First of all, again, on the four-hour chart, the dump does not look pretty at all. We are seemingly holding around this level of support as of filming this at around about eight point five K. And we know eight point five. Kate, before we came up to this level was a nice level of support and it showed good, solid support. And that’s the eight-point five K level actually bounced us all the way up to that 10 K level that we know unlove. However, guys with a massive dump like this, these levels can easily, easily get wiped out. So going to go on the daily chart now and take a look at some price action. First of all, guys, we need to bring up the 200-day moving average. Now we can see that the price pretty much coincides with that 200 days moving average. More or less. And whereas a 200 day moving average will is at eight K. So 8-K is a very nice level that we need to hold. If we take a look back, this AK level was right here, which is very important for us to hold was here. And if we go back even further, we can see that we did hold this AK level for quite some time back in October last year, and we can probably go even further back and find even more instances of that AK level. So the AK level really I do want to see is holding it. And if we do drop below the AK level, we will drop below the 200-day moving average, which is not good at all. We can stay above the 200-day moving average and not close below it for me. We are still reasonably bullish and the growth is still good. I mean, look at the chart. However, if we do drop below it, that could be slightly concerning. Now, if we do go ahead and pull up the V PVR, we can take a look at some important price levels if we actually zoom out a little bit about there. Should be fun. So if we take a look at the V.P. V.P., V.R. now, we can see the major price levels are actually at this around about seven points one, seven-point two K level. So if we were to drop below this eight thousand dollar level, if we were to see about that seven-point two K seven K, that wouldn’t be unlikely at all. And we can see there is actually a lot of volume in the range that we are all the range that we currently dip down to around the AK level, also upwards around eight points five to eight point seven K. There is a lot of volumes there as well. So that’s very interesting bringing that up on the charts. But that 200-day moving average really does have to hopefully hold. And if we look towards the upside, if we were to bounce back. Yes, it could happen. Although we are having a massive dump, we could potentially bounce back and expect us to find some support around this area. If that does happen, the eight-point five K level, maybe go around there like that a little bit. That would make perfect sense. However, we do have this. Let me get rid of the 200 days because that is not accurate. We do have this eight AKCA level down here, which should hopefully holders if that does not Holder’s we have this seven-point one seven-point two K level. So we do have a nice level of support below us. However, this is Bitcoin. It’s very volatile. We all know this. And yet so let me know down in the comments below if you actually put your Bitcoin in USDOT or you put in a stable coin in anticipation for big debt like this. I personally don’t do that as I just hope Bitcoin regardless, unless it went to like a thousand bucks, then I’d just buy more. So I don’t really do anything with my bitcoin. I just leave it in long term storage and I just don’t touch it. Don’t think about it. Nothing like that. So definitely let me know Downbelow what you think. And that’ll also. In that transit storage device. So, guys, if you were actually interested in trading during these times, there can be a lot of profit to be made, of course, as well. You have to be extra careful. And personally, I like trading on females, not as my pretty much No. One recommended platform. If you deposit zero point two Bitcoin to your trading account, you’ll actually get a bonus of one hundred and twelve dollars if you use my link down below. If you don’t use my link, you get a 70 dollar bonus. But using my link Downbelow, you get a 112 dollar bonus. Now Phoenix is a leveraged exchange. You can trade with one hundred X leverage, which is definitely not recommended. However, if you are new or you are a beginner, I don’t recommend pheno fee mix as it’s more for the more experienced trader. So that will bill Downbelow in Phoenix has great features like multiple accounts. She can go long on one account, short on the other account. You can do two X on one account, 10x on the other account. So it’s very, very useful. So moving on, guys, are my link for a few minutes. We’ll be down below if you wanted to make the most of that bonus. So let’s take a look at the theory and price theory. And right now, again, it didn’t quite come close to this 200-day moving average, which is at around one hundred and seventy-five dollars. Bitcoin pretty much touched the 200-day moving average, but we did see, again, a significant fall in price from the recent highs. We saw around a 17 percent price drop. Again, that’s fairly, fairly reasonable. And again, we are seeing that the PVR level, that volume level in and around that 200-day moving average is a lot of buying going on right here. So that could potentially be a great level of support for a theory around that hundred and seventy dollar level. If we were to see a bounce back up now or theorems of recent highs are fairly interesting. And we did have highs back in February of around two hundred and ninety dollars, which is absolutely great. However, right now we only peaked up to around two hundred and thirty dollars. So if you are interested in trading a theory. Just keep in mind we could see a further fall down here. They’ll be reasonably possible and wouldn’t really be unexpected. So, guys, during this massive downturn in Bitcoin, Coinbase actually short saw a partial outage. Coinbase crushes alongside Bitcoin due to this being one of the fastest drops in the crypto market in the crypto market in months. Exchanges were quickly overloaded with orders from all sides of the market. The pressure was so great as Bitcoin dumped Coinbase mobile application, which printed an error five o two and the Bitcoin exchange’s web page, which indicated an error has occurred. The site reporting basic connectivity issues, along with the PA partial outage of the main website and mobile application. Coinbase Pro was also hit as well. Guys reporting connectivity issues with the platforms specific status page suggesting an ongoing service downtime that has gone on for two minutes thus far. Distending Eight days ago, when the bitcoin price rallied from seven to nine K in the span of a day, Coinbase status Page said that the exchange had temporarily gone down as well. Now the exchange is going down is an absolutely crazy thing. It’s happened with Bemax all the time and then the exchange comes back, comes back and you’ve been liquidated. So you just be careful out there what exchange you are using. I personally haven’t had any problems with theme X as Y trade with them. So yeah, that’s working fine for me. So guys, let’s go back to the bitcoin price and we can see the prices around eighty-six hundred dollars. Again, I think we could potentially expect this eight thousand dollar level. The worst-case scenario. We do have a strong level of support here. A reasonably strong level of support, which is nice, but even stronger one down here on the ACA level. If we take a look again at the daily chart and bring about 200-day moving average, we can see a pretty much coincides with that AKCA level. If we do break that, I don’t doubt that we could go down to the seven-point two K level or even go down to that six K level down here. Absolute worst-case scenario. I am still bullish on Bitcoin, but as I’ve said in the past, guys, the Horen coming short term is bearish for Bitcoin. Short term, however, medium-term and long term, the whole thing is a great thing for Bitcoin and it will bring hopefully many, many more are a much greater demand to Bitcoin and hopefully increase that price. So that’s pretty much it for today’s video, guys. As always, leave your comments down below. If you did want to win that trader storage device and also if you deposit zero points to Bitcoin, you get one hundred and twelve dollar bonus for Phoenix using specifically miling down below. So thanks. Watching today’s video, guys, and I’ll catch you in the next one.

source https://www.cryptosharks.net/massive-bitcoin-halving-crash-watch-out-this-price/ source https://cryptosharks1.blogspot.com/2020/05/huge-warning-massive-bitcoin-halving.html

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jeffrmayhugh · 4 years

Text

HUGE WARNING!! MASSIVE BITCOIN HALVING CRASH!! WATCH OUT FOR THIS PRICE IF YOU HOLD BITCOIN!!

VIDEO TRANSCRIPT

source https://www.cryptosharks.net/massive-bitcoin-halving-crash-watch-out-this-price/ source https://cryptosharks1.tumblr.com/post/617900218247266304

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heatherrdavis1 · 4 years

Text

HUGE WARNING!! MASSIVE BITCOIN HALVING CRASH!! WATCH OUT FOR THIS PRICE IF YOU HOLD BITCOIN!!

VIDEO TRANSCRIPT

Via https://www.cryptosharks.net/massive-bitcoin-halving-crash-watch-out-this-price/

source https://cryptosharks.weebly.com/blog/huge-warning-massive-bitcoin-halving-crash-watch-out-for-this-price-if-you-hold-bitcoin

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