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Smart TVs representam 50% do consumo do Streaming
Uma nova pesquisa da Aluma Insights apontou que 50% do consumo de OTTs em Start TVs por adultos bateu a meta de 50% nos EUA. Para efeito de comparação em 2015 apenas 31% assistiam conteúdos via Smart TVs e 27% por Midia Player, que hoje somam 21%. No início do Streaming os consumidores se utilizavam uma série de aparelhos para assistir ao streaming e aos poucos foram adaptando seus aparelhos de…
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BARB's Q3 2024 SVOD data
BARB's Q3 2024 SVOD data
BARB has released the SVOD data from its Q3 2024 Establishment Survey. As usual, it’s an interesting snapshot of UK viewing habits as far as streaming is concerned. The advertising tier estimate for Netflix, Disney+ and Amazon are of note: The number of UK homes on the Netflix ad tier continues to build, reaching 3.8m (13.1%) up from 2.78m (9.5%) in Q2. The Disney+ ad tier averaged 1.2m (4.1%)…
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SVOD: Mastering the Art of Subscription Streaming
In the world of streaming, SVOD (Subscription Video On Demand) stands out as the ultimate maestro, orchestrating a seamless experience for viewers and offering unparalleled revenue potential for content providers. Why SVOD? 1. Predictable Revenue: Consistent subscription fees create a stable financial foundation. 2. Customer Loyalty: High-quality content keeps subscribers engaged and coming back for more. 3. Flexibility: Subscribers have the freedom to watch their favorite content anytime, anywhere. Key Trends to Watch: 1. Personalization: Tailoring content recommendations to individual preferences. 2. Global Expansion: Reaching audiences across different regions with localized content. 3. Exclusive Content: Offering original and exclusive programming to attract and retain subscribers. Whether you're a content creator or a platform provider, embracing the SVOD model can transform how you connect with your audience and drive your business forward.
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MEA SVoD Market: Comprehensive Analysis and Future Prospects
The Middle East and Africa (MEA) Subscription Video on Demand (SVoD) market is witnessing significant growth, driven by increasing internet penetration, mobile device usage, and a rising demand for diverse content. This article provides an in-depth analysis of the MEA SVoD market, exploring its development, current trends, and future prospects.
Historical Context
Early Developments
The advent of SVoD services in the MEA region began in the early 2000s, with initial offerings primarily from global giants like Netflix and Amazon Prime Video. The market was relatively untapped, with limited internet infrastructure and lower digital literacy.
Growth Milestones
Significant milestones include the launch of local platforms like Shahid VIP and StarzPlay, which catered specifically to regional content preferences and languages. This period saw a gradual shift from traditional TV to on-demand streaming.
Market Dynamics
Key Drivers
Internet Penetration: The increase in internet accessibility has been a fundamental driver, making SVoD services more reachable.
Mobile Usage: High mobile phone penetration, especially smartphones, facilitates easy access to streaming services.
Content Diversity: Growing demand for diverse and localized content attracts a broader audience base.
Challenges
Regulatory Environment: Varied regulatory landscapes across different countries pose challenges in content delivery and operations.
Infrastructure Limitations: Inconsistent internet speeds and coverage can hinder streaming quality and accessibility.
Piracy Issues: High rates of content piracy in the region affect revenue generation and profitability for service providers.
Current Market Landscape
Major Players
Netflix: Continues to be a dominant player with a substantial subscriber base and extensive content library.
Amazon Prime Video: Offers a mix of global and local content, appealing to a wide audience.
Shahid VIP: A leading local player with a strong focus on Arabic content.
StarzPlay: Known for its MEA SVoD market diverse content, including exclusive regional shows and movies.
Content Offerings
Local Content: Increasing investment in original Arabic productions to cater to regional tastes.
International Content: Popular global series and movies continue to attract a significant portion of the audience.
Children’s Programming: A growing segment with dedicated content for younger viewers.
Technical Specifications
Streaming Quality
HD and 4K: Most platforms now offer high-definition (HD) and 4K streaming options, enhancing viewer experience.
Adaptive Bitrate Streaming: Ensures optimal quality based on available bandwidth, crucial in regions with variable internet speeds.
Platforms and Devices
Mobile Apps: High usability on smartphones and tablets.
Smart TVs and Streaming Devices: Compatibility with smart TVs and devices like Roku and Apple TV.
Web Browsers: Access via standard web browsers on desktops and laptops.
Applications
Entertainment
Movies and Series: The primary application, with a vast library of genres and categories.
Live Streaming: Increasingly popular for live events, concerts, and sports.
Education
Educational Content: Platforms like Netflix and Amazon Prime are investing in educational documentaries and series.
Language Learning: Content in multiple languages aids in language acquisition and learning.
Marketing and Advertising
Branded Content: Companies collaborate with SVoD platforms for product placements and branded content.
Ad-Supported Models: Some platforms offer lower subscription rates in exchange for ad-supported viewing.
For more regional insights into the Middle East and Africa (MEA) SVoD market, download a free report sample
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The US OTT market has grown exponentially in recent years, driven by the increasing availability of high-speed internet and the proliferation of smartphones. The key factors contributing to these shifts are changing consumer preferences and the sheer number of subscription options available. OTT service providers can successfully navigate this complex landscape by focusing on providing a well-rounded package that includes all these elements to build a robust brand reputation and remain competitive in the market.
Link: https://us.sganalytics.com/whitepapers/us-ott-svod-the-new-frontier/
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SPI debuts raft of channels in Portugal with fibre operator LigaT Canal+-owned international channel and streamer provider SPI International has launched a raft of channels in collaboration with recently launched Portuguese fibre network operator LigaT. The newly introduced channels include FunBox UHD, Dizi, FightBox, FashionBox, Gametoon, Fast&FunBox, 360TuneBox, FilmBox Arthouse, DocuBox, Erox, and Eroxxx. Dizi Portugal showcases Turkish dramas, while FightBox presents a compilation of combat […] https://www.digitaltveurope.com/2023/08/04/spi-debuts-raft-of-channels-in-portugal-with-fibre-operator-ligat/
#Broadcasters#Pay TV Operators#SVOD#LigaT#Portugal#SPI International#Stuart Thomson#Digital TV Europe – For the latest news about the business of broadband and Pay TV
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SVoD : Netflix n’est pas d’accord avec le gouvernement britannique
L’industrie des plateformes de SVoD traverse actuellement une crise inédite, suscitant de vives contestations de la part d’une partie de leur public. Face à cette situation, Disney+ a entrepris une vaste restructuration en supprimant de nombreux films et séries de sa plateforme, tandis que HBO Max a été rebaptisée Max dans l’optique de connaître enfin le succès. De son côté, Amazon investit…
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Netflix perde a liderança nos países árabes
As assinaturas nos nove países árabes chegam a 26 milhões nos Streamings por assinatura (SVOD). Shavid VIP bateu a Netflix neste mercado, após adquirir 3.5 milhões de assinantes nos últimos 2 anos. Confira abaixo os dados do mercado Árabe. Dodos SVOD do mercado Árabe em 2024
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Amazon Will Relaunch MGM Streaming Services in Europe as MGM+ International, with Lionsgate Content
Last year, Amazon acquired MGM for a reported $8.45 billion. In January, MGM relaunched Epix, previously owned by Viacom and Lionsgate, as MGM+ in the US. And last week, Amazon announced that MGM's streaming services will be rebranded as MGM+ International in key European countries, and Amazon has signed a “strategic content deal” with Lionsgate for “a significant package of premium films and television series” in support of the change.
With this agreement in place, MGM+ International will stream leading premier series from Lionsgate and Starz, such as the Power franchise, Black Sails, Black Mafia Family, Mad Men and Nashville, in Germany, Austria, Italy, Spain and The Netherlands. And subscribers can watch popular TV shows and movies without incurring any additional charges on their current subscription which is available through Prime Video Channels and costs 3.99 euros or $4.37 per month.
Moreover, customers who subscribed to Lionsgate+ through Prime Video Channels will now have access to MGM+ International streaming service instead, which corresponds with Lionsgate's earlier statement about discontinuing its Lionsgate+ streaming service in several European markets and Japan.
Chris Brearton, VP of Prime Video Studios Corporate Strategy at Amazon, stated that there has been notable growth in the number of subscribers after the U.S. relaunch of MGM+. As a result, MGM's international streaming services will also be revamped and released as MGM+ International in certain countries where additional content investments will be made, to leverage the influence of the distinguished brand and enhance the growth of the premium international SVOD service.
The strategic partnership between Amazon and Lionsgate serves as a testament to Amazon's commitment to the MGM+ brand. By partnering with Lionsgate, Amazon has gained access to a vast array of high-quality content, which will enable the company to further enhance its content offerings on MGM+ International. And this deal has been beneficial to both companies, as Lionsgate's President of Worldwide Television Distribution, Jim Packer, highlighted that the programming agreement confirms the substantial value of their content. (Word count: 331)
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Disney +: the dates of additions of the latest Marvel films and series
This article was updated on 09/13, with the latest information on Marvel productions unveiled during D23. When Disney+ launched in 2019 , the streaming service capitalized more on its catalog of animated classics and its historical archives. Today, the platform serves to expand the universes of its most popular brands and franchises, such as Pixar , Star Wars and of course Marvel . Beyond the…
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The popularization of Subscription Video on Demand (SVoD) platforms and improved access to ultrafast broadband is transforming the video entertainment industry. The adoption of traditional pay-TV services in Europe has also slowed down due to growing competition from OTT video.
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