#small accounting firms vancouver

[lfgpartners]

Financial Reporting Advisors in Vancouver - LFG Partners

What is financial reporting advisory services?

Financial Reporting Advisory Services (FRAS) refers to a specialized area within the broader field of financial advisory services. It involves providing guidance and assistance to organizations in the preparation and presentation of their financial statements and reports. The goal is to ensure that financial information is accurate, transparent, and in compliance with relevant accounting standards and regulatory requirements.

Key aspects of Financial Reporting Advisory Services may include:

Regulatory Compliance: Advising clients on compliance with accounting standards such as International Financial Reporting Standards (IFRS) or Generally Accepted Accounting Principles (GAAP).

Financial Statement Preparation: Assisting in the preparation of financial statements, including income statements, balance sheets, and cash flow statements, to accurately reflect the financial position and performance of the organization.

Accounting Policies and Procedures: Helping clients develop and implement appropriate accounting policies and procedures to ensure consistency and compliance with accounting standards.

Complex Accounting Issues: Providing expertise on complex accounting issues, such as revenue recognition, fair value measurement, and accounting for mergers and acquisitions.

Internal Controls: Assisting organizations in designing and evaluating internal controls to ensure the accuracy and reliability of financial reporting.

Financial Disclosures: Advising on the disclosure of relevant information in financial statements to provide transparency and meet regulatory requirements.

Audit Support: Collaborating with external auditors during the audit process to address any accounting or reporting issues that may arise.

Adoption of New Standards: Guiding organizations through the implementation of new accounting standards or changes in regulations that may impact financial reporting.

FRAS is particularly important for publicly traded companies, as accurate and transparent financial reporting is essential for building investor confidence and maintaining regulatory compliance. However, organizations of all sizes may seek financial reporting advisory services to enhance the quality of their financial reporting processes. Consulting firms, accounting firms, and financial advisory firms often provide these services to clients across various industries.

[weltondesigngroups]

Transforming Spaces: Elevate Your Home or Business with Welton Design Group

Are you seeking to revitalize your living space or create an inviting atmosphere for your business in the Lower Mainland? Welton Design Group (WDG) is your premier partner for comprehensive interior design solutions, offering expertise in renovations, new construction, custom furniture packages, and exquisite drapery services across Vancouver.

Crafting Thoughtful and Detail-Driven Spaces

Welton Design Group is more than just an interior design firm; we are creators of personalized, detail-driven interiors that reflect the unique lifestyles and tastes of our clients. Whether you're envisioning a modern update for your home or seeking a functional yet stylish commercial space, WDG is dedicated to bringing your vision to life.

Our Services

At Welton Design Group, we offer a range of services tailored to meet your design needs:

1. New Construction

Embarking on a new construction project? WDG specializes in creating interior spaces that seamlessly integrate with your new build. Our team collaborates closely with architects and builders to ensure that your vision for the interior is realized from the ground up. From layout planning to material selection and finishing touches, we guide you through the entire process to achieve a harmonious and captivating result.

2. Renovations

Revitalize your existing space with our renovation services. Whether it's updating a single room or transforming your entire home or office, WDG combines creativity with practicality to deliver stunning results. We handle everything from conceptual design and space planning to selecting finishes and managing construction, ensuring a smooth and stress-free renovation experience.

Elevate your space with our custom furniture packages and decor solutions. Our team curates furniture and decor elements that not only complement your design aesthetic but also enhance functionality and comfort. From bespoke pieces to carefully selected accessories, we bring cohesion and elegance to every room.

4. Custom Drapery & Window Coverings

Add the perfect finishing touch to your interiors with custom drapery and window coverings from WDG. Our expert designers offer tailored solutions that enhance privacy, control natural light, and elevate the overall ambiance of your space. Whether you prefer sleek modern blinds or luxurious floor-to-ceiling drapes, we provide personalized options to suit your style.

Our Process

At Welton Design Group, we believe in transparency, communication, and collaboration throughout the design journey. Our proven process ensures that every project is executed with precision and care:

Initial Consultation: We begin by understanding your vision, lifestyle, and design preferences.

Concept Development: Our team translates your ideas into comprehensive design concepts, including mood boards and sketches.

Design Execution: We bring your approved concept to life, managing all aspects of the design process, from procurement to installation.

Completion & Beyond: We ensure that the final result exceeds your expectations, providing ongoing support and guidance as needed.

Why Choose Welton Design Group?

Client-Centric Approach: We prioritize building strong relationships and understanding our clients' needs.

Proven Process: Our structured process ensures clarity, accountability, and successful project outcomes.

Attention to Detail: We sweat the small stuff, ensuring that every element contributes to a cohesive and harmonious design.

Expert Guidance: From project initiation to completion, our experienced team is with you every step of the way.

Get Started Today

Ready to transform your space with Welton Design Group? Visit our website at weltondesigngroup.ca to explore our portfolio and learn more about our services. Contact us to schedule a consultation and discover how we can bring creativity and functionality to your residential or commercial project.

At Welton Design Group, we're not just designing spaces; we're creating experiences that inspire and delight. Let us help you turn your vision into reality. We look forward to collaborating with you and making your design dreams come true.

[taxlinkcpa]

Vancouver Accountants At TaxlinkCPA, you are dealing with certified and able Vancouver accountants that you can trust. With their strong skills and personal consultation, they create accounting services that have been laced with all the requirements a small company or individual might need. They are not just your tax planers, they also help you out with your books plus advisory on how to achieve your financial targets. For any complicated accounting issues don't hesitate to contact our team of experts right now.

[mew-and-company]

Empowering Success: The Significance of Choosing the Right Accounting Firm in Vancouver

In the bustling economic landscape of Vancouver, where businesses thrive in diverse industries, the role of an experienced accounting firm cannot be overstated. Whether you are a small startup or a well-established enterprise, partnering with the right accounting firm in Vancouver is crucial for financial health, compliance, and strategic planning. This blog explores the significance of selecting the right accounting firm to navigate the unique challenges and opportunities that Vancouver presents.

Local Expertise and Industry Insight:

An accounting firm based in Vancouver brings local expertise and a nuanced understanding of the region's economic dynamics. With insights into local tax laws, regulatory requirements, and industry trends, these firms are well-equipped to provide tailored solutions that align with the specific needs of businesses in Vancouver.

Comprehensive Financial Services:

A reputable accounting firm in Vancouver offers a comprehensive suite of financial services. From bookkeeping and tax preparation to auditing and strategic financial planning, these firms serve as one-stop solutions, addressing diverse financial needs that businesses encounter in their day-to-day operations.

Strategic Financial Planning:

Beyond traditional accounting services, a reputable firm in Vancouver serves as a strategic partner in financial planning. They collaborate with businesses to develop long-term strategies, optimize tax structures, and provide insights that contribute to sustainable growth and financial success.

Technology Integration:

Leading accounting firms in Vancouver leverage cutting-edge technologies and accounting software to streamline processes, enhance accuracy, and improve overall efficiency. This tech-savvy approach ensures that clients benefit from the latest tools for financial management and reporting.

Personalized Service Approach:

Recognizing that each business is unique, the best accounting firms in Vancouver adopt a personalized service approach. They take the time to understand the specific needs, challenges, and goals of their clients, tailoring their services to provide customized solutions that drive success.

Small Business Support:

Vancouver is home to a thriving community of small businesses, and accounting firms play a pivotal role in supporting their growth. From helping startups with initial financial setups to assisting established small businesses in navigating tax complexities, these firms understand the unique challenges faced by smaller enterprises.

Regulatory Compliance Assurance:

Staying compliant with ever-evolving regulations is a constant challenge for businesses. A reputable accounting firm in Vancouver keeps abreast of regulatory changes, ensuring that clients remain compliant and avoid potential penalties. This commitment to compliance provides clients with peace of mind.

Choosing the right accounting firm in Vancouver is not just a financial decision; it's a strategic investment in the success and sustainability of your business. From local expertise and comprehensive services to strategic planning and technological integration, the right firm becomes a trusted ally in navigating the intricacies of Vancouver's dynamic business environment. By partnering with a reputable accounting firm, businesses can focus on their core operations with confidence, knowing that their financial matters are in capable hands.

[pivotadvantage]

Pivot Advantage Accounting and Advisory Inc.: Your Trusted Vancouver Accounting Company

In the dynamic and bustling business landscape of Vancouver, having a reliable and experienced accounting partner is essential for success. Enter Pivot Advantage Accounting and Advisory Inc., a leading firm that stands out as your go-to Vancouver accounting company. With a commitment to excellence, personalized service, and a forward-thinking approach, Pivot Advantage is poised to take your business to new heights.

Excellence in Financial Management: At the core of Pivot Advantage's offerings is a dedication to excellence in financial management. The firm's team of seasoned professionals brings a wealth of experience and expertise to the table, ensuring that your financial affairs are in capable hands. From basic bookkeeping to complex financial analysis, Pivot Advantage covers the entire spectrum of accounting services.

Tailored Solutions for Every Business: One size does not fit all, especially when it comes to accounting services. Pivot Advantage understands this fundamental truth and goes above and beyond to deliver tailored solutions that meet the unique needs of each client. Whether you're a small startup or a well-established enterprise, the firm adapts its services to suit your business model, ensuring that you receive the most relevant and effective support.

Strategic Advisory Services: Pivot Advantage doesn't just crunch numbers; they provide strategic advisory services that contribute to the overall success of your business. The firm's professionals take a proactive approach, offering insights and guidance to help you make informed decisions that align with your financial goals. This strategic partnership sets Pivot Advantage apart as more than just an accounting service – it's a trusted advisor invested in your success.

Technology-Driven Solutions: In an era where technology plays a pivotal role in business operations, Pivot Advantage stays ahead of the curve by integrating cutting-edge tools and software into their services. This tech-savvy approach not only streamlines processes but also enhances accuracy and efficiency, allowing clients to focus on growing their businesses while Pivot Advantage takes care of the numbers.

Local Expertise, Global Perspective: Being rooted in Vancouver, Pivot Advantage understands the nuances of the local business landscape. The firm's professionals are well-versed in the unique challenges and opportunities that businesses in the region face. However, Pivot Advantage doesn't stop at local expertise; the firm also brings a global perspective, staying abreast of international financial trends and best practices to provide clients with a comprehensive and forward-looking service.

Commitment to Client Success: Pivot Advantage is not just an accounting company; it's a partner invested in the success of its clients. The firm's commitment to client satisfaction is evident in its transparent communication, timely delivery of services, and unwavering support. Clients can trust Pivot Advantage to not only meet their accounting needs but to actively contribute to their business growth.

In conclusion, for businesses in Vancouver seeking a reliable, innovative, and client-focused accounting partner, Pivot Advantage Accounting and Advisory Inc. stands out as the premier choice. With a commitment to excellence, tailored solutions, strategic advisory services, technology-driven solutions, and a combination of local expertise and global perspective, Pivot Advantage is more than an accounting firm – it's a catalyst for success in the vibrant business landscape of Vancouver. Choose Pivot Advantage, and experience the difference a dedicated and forward-thinking accounting partner can make for your business.

[mattmct5]

Kwok Design

In the realm of numbers and strategies, our accounting firm reigns as a constellation of excellence, adorned with a sparkling 5-star Google reputation. With precision as our cornerstone, we extend our adept hands to the vibrant business landscapes of Vancouver, Surrey, and Burnaby, nurturing the growth of small and medium-sized enterprises.

Visit At: https://stocktwits.com/KwokDesignCA

[internet-exposure]

Professional SEO Services in Burnaby

Businesses in Burnaby are aware of how crucial it is to spend money on expert SEO services if they want to build a strong online presence. SEO in Burnaby has moved from being a luxury to a requirement in the current digital era of intense competition and short-lived attention spans. Companies may dramatically increase their visibility on big search engines like Google or Bing by utilizing the experience of seasoned professionals that specialize in search engine optimization. These professionals use strategic approaches like keyword research, website optimization, content production, and link building to propel businesses towards online success since they have a thorough awareness of the local market dynamics and industry trends relevant to Burnaby. Implementing customized methods with great care guarantees that websites in the Burnaby region rank higher organically for relevant keywords related to their industrial speciality. Therefore, working with professional SEO services in Burnaby improves brand recognition while also directing targeted traffic to websites, which ultimately results in improved conversion rates and income streams.

Exploring the Benefits of SEO

Search engine optimization (SEO) emerges as a secret weapon capable of opening up previously unimaginable prospects in the wide digital arena where websites and businesses battle for attention. Prepare yourself for the amazing possibilities that lie ahead as we set out on this trip to explore the advantages of SEO in Burnaby.

SEO is fundamentally a complex dance between algorithms and human behaviour. It involves comprehending how consumers' requirements and preferences are met while also taking into account how search engines interpret and rank material. You may boost your website's visibility among a sea of rival websites by optimizing it.

The fact that SEO can level the playing field is one of its most alluring features. Whether you run a tiny firm or are a major player in your sector, employing efficient techniques can produce remarkable outcomes. You may harness organic traffic that advances your internet visibility through careful keyword research and content improvement.

Moreover, in the modern digital sphere, SEO has grown to be associated with credibility. Potential clients are more inclined to interact with trustworthy companies they find through organic searches if your website is at the top of search engine result pages (SERPs), which signifies reliability.

As we explore this topic together, come ready to learn how SEO can improve brand recognition, increase conversion rates, and improve user experiences, ultimately transforming your online success story. So fasten your seatbelts and get ready to explore the vast world that strategic optimization approaches have to offer!

How Can Online Marketing Help Your Business?

Online marketing in Vancouver can be a game-changer for small businesses. With the rise of digital technology, having an effective online presence is crucial for success. But how exactly can online marketing help your business? It allows you to reach a wider audience. Unlike traditional forms of advertising, such as print or television ads, online marketing enables you to target specific demographics and interests. This means that your message will reach people who are more likely to be interested in what you have to offer. Online marketing offers measurable results. You can easily track the performance of your campaigns and see which strategies are working and which ones need improvement. This data-driven approach allows you to make informed decisions about where to allocate your resources. Additionally, online marketing is cost-effective compared to traditional methods. It doesn't require a large budget upfront and allows you to scale up or down depending on your needs. Furthermore, online marketing helps build brand awareness and credibility. By consistently maintaining an active online presence through social media platforms and content creation, you establish yourself as an authority in your industry. With the advent of e-commerce platforms and digital payment systems, online marketing opens up new opportunities for sales growth by reaching customers beyond geographical boundaries.

Internet Marketing for Online Retailers

The world of online retailing is a dynamic and constantly changing environment. Online shops must now distinguish out from the crowd as more and more companies move their operations online. Let's introduce internet marketing, a potent weapon that can assist small shops in creating a niche for themselves in the online market.

Online retailers are able to efficiently contact their target audience thanks to a vast variety of methods, techniques, and platforms that are part of Internet marketing in Vancouver. There are several opportunities to market products and increase sales, from search engine optimization (SEO) to social media marketing, email campaigns, and content marketing.

Influencer marketing is one tactic that is gaining enormous interest among Internet companies. Collaboration with influencers with established authority in particular sectors can greatly increase brand recognition and dependability. Marketers can reach new consumer bases they might not have otherwise been able to by using their influence over devoted supporters.

Personalization, which involves configuring offers and communications to each customer's preferences or browsing history, is an additional successful strategy. An improved shopping experience is produced while the possibility of conversion is increased through personalized recommendations and targeted advertisements.

Virtual reality (VR) experiences are also becoming more common in e-commerce as technology develops. Online furniture retailers have revolutionized remote shopping by enabling clients to see how a sofa might look in their living room through VR simulations.

[transcounts]

Demystifying Accounting Services for Small Businesses: What You Need to Know

Running a small business comes with its own set of challenges, and one of the most crucial aspects that entrepreneurs often struggle with is managing their finances effectively. Bookkeeping Services in Vancouver play a pivotal role in helping small businesses navigate the complex world of numbers, taxes, and financial reporting. In this article, we will demystify accounting services for small businesses and provide you with the knowledge you need to make informed decisions regarding your financial management.

The Importance of Accounting Services

Accounting services encompass a wide range of financial activities that aim to track, analyze, and report a company's financial transactions. Small businesses often lack the resources or expertise to handle their accounting needs internally, which is where professional accounting services come into play. Here are some reasons why accounting services are vital for small businesses:

Accurate Financial Records: Maintaining accurate and up-to-date financial records is crucial for any business. Accounting services ensure that all financial transactions, such as sales, purchases, and expenses, are properly recorded and organized. This allows business owners to have a clear overview of their financial situation and make informed decisions.

Compliance with Tax Laws: Tax regulations can be complex and ever-changing. Accounting services help small businesses stay compliant with tax laws by handling tax preparation, ensuring timely submission of tax returns, and maximizing deductions to minimize tax liabilities.

Financial Analysis and Planning: Accountants provide valuable insights into a business's financial performance through financial analysis. They analyze key financial indicators, identify trends, and help business owners make strategic decisions to improve profitability and cash flow. Additionally, accounting services assist in budgeting, forecasting, and setting financial goals for the future.

Expert Advice: Accountants are trained professionals with in-depth knowledge of accounting principles and best practices. They can offer expert advice tailored to the unique needs of your business. Whether it's structuring your business entity, optimizing cash flow, or managing growth, accounting services provide valuable guidance to help you make sound financial decisions.

Choosing the Right Accounting Services for Your Small Business

Now that we understand the significance of accounting services, let's explore the key factors to consider when choosing the right service provider for your small business:

Experience and Expertise: Look for accounting firms or professionals with experience working with small businesses in your industry. They should be well-versed in the specific accounting requirements and challenges faced by small businesses. Additionally, ensure that the accounting team has the necessary certifications and qualifications.

Range of Services: Assess the range of services offered by the accounting firm. Apart from basic bookkeeping and tax preparation, consider whether they provide additional services like financial planning, payroll management, or business advisory. A comprehensive suite of services can cater to your evolving accounting needs as your business grows.

Technology and Tools: Inquire about the accounting firm's use of technology and accounting software. Advanced tools can streamline your financial processes, enhance accuracy, and provide real-time insights. Cloud-based accounting solutions are particularly beneficial for small businesses as they offer accessibility and data security.

Communication and Support: Effective communication is crucial for a successful partnership with an accounting service provider. Ensure that the firm provides clear channels of communication and is responsive to your queries. Personalized support and guidance can make a significant difference in your business's financial well-being.

Conclusion

In conclusion, accounting services are an essential component of small business success. They provide accurate financial records, ensure compliance with tax laws, offer financial analysis and planning, and offer expert advice tailored to your

[davidjoshson]

Jasonding CPA is a Burnaby based accounting firm offering a wide range of financial services including bookkeeping, tax planning, surrey accountant, vancouver accountant,burnaby accountant and financial management.

Visit Us

[cavixorg]

Based in Montreal, Quebec, Goodfood Market Corp., doing business as Goodfood stock, is a Canadian online grocery, home meal, and meal kit provider. As of August 2019, Goodfood had 200,000 subscribers, accounting for 40% to 45% of a meal delivery market. The company's official website is located at www.makegoodfood.ca. The company's telephone number is 1(855) 515-5191. The ticker for it is Goodfood stock just on Toronto Stock Exchange. As a firm with a concentration on meal kits, Goodfood has developed into an online supermarket and provider of home meals. The business sells ready-to-eat foods, grocery goods, breakfast meals, snack foods, and meal kits. 95% of Canadians are reached by Goodfood's deliveries, which cover the majority of the country. The business changed its name to Goodfood in 2016. Goodfood started trading publicly here on Toronto Stock Exchange in June 2017. $21 million in capital was raised by the deal, which was carried out through a reverse takeover strategy. Becoming Public The money received was set aside for expansion, primarily to increase the number of subscribers and the size of the facility at Goodfood. Following the transaction's completion, Goodfood started trading just on TSX under the symbol FOOD. In order to grow to Calgary, a secondary facility in Montreal, and a new site in Vancouver, the company later secured further equity. After becoming public, Goodfood saw considerable growth: its subscriber base rose by 35% to 31,000 in the latest quarter on August 31, 2017, and by another 45% to 45,000 in the period ended on November 30, 2017. As of August 31, 2019, Goodfood had 200,000 subscribers, a 125% growth from the previous year. The number of active subscribers of Goodfood as of November 30, 2020, is 306,000. The number of active subscribers of Goodfood as on February 28, 2021, is 319,000. The CEO of Goodfood responded to acquisition rumors in October 2022 by saying that there were ongoing negotiations but declining to say whether they involved a takeover. Goodfood Business Its primary line of business was the preparation and delivery of meal kits to subscribers. Its product line has been expanded to include prepared dinners, grocery items like olive oil, peanut butter, and tea leaves, as well as breakfast items like smoothies and omelettes. Goodfood introduced Yumm, a less expensive meal kit service with recipes that use fewer ingredients and are easier, as part of its meal kit business. The three main competitors are Cook it, MissFresh, and HelloFresh (headquartered in Germany and including subsidiary Chef's Plate). Located in Quebec, this grocery behemoth is a division of Metro Inc. Freshii And Goodfood Market Which small-cap consumer cyclical company, Freshii (TSE:FRII) or Goodfood Market (TSE:FOOD), is the greater enterprise? Based on the strength of the two companies' media sentiment, risks, ownership concentration, valuation, profitability, profits, analyst recommendations, dividends, and community ranking, we will compare and contrast them. Goodfood Market saw 4 more media mentions than Freshii in the past week. Goodfood Market had 4 mentions from MarketBeat while Freshii received none. The average overall sentiment score for Goodfood Market was 1.03 compared to Freshii's 0.44, showing that Goodfood Market is receiving more positive press than Freshii. The current consensus target price for Freshii is C$1.35, representing an upside potential of 46.74%. A consensus target price of C$2.07 for Goodfood Market indicates a potential gain of 318.63%. Analysts clearly think Goodfood Market is better than Freshii given its higher consensus rating and greater potential upside. When compared by MarketBeat users, Freshii scored 164 more votes for outperformance than Goodfood Market. Similar to how just 50.00% of people gave Goodfood Market an exceed vote, 68.28% of users awarded Freshii an outperform vote. Which Other Stocks Do Goodfood Market Shareholders Own? Several

companies that other Goodfood Market investors own are Enbridge (ENB), Lightspeed Commerce (LSPD), Manulife Financial (MFC), Toronto-Dominion Bank (TD), Aphria (APHA), BCE (BCE), Bank of Nova Scotia (BNS), Cineplex (CGX), Walt Disney (DIS), and Methanex, according to aggregate data from MarketBeat watchlists (MX). The past 90 days have seen ratings for Goodfood Market from Canaccord Genuity Group, National Bankshares, Raymond James, Royal Bank of Canada, and Stifel Nicolaus. Goodfood Comparing You must sign up for Goodfood services in order to use them. Then, each week, you can choose 2 to 4 foods from the seven that Goodfood has to offer. Then a box containing each of the required items and thorough recipe cards will be sent to you. Your ingredients are supplied in a package with ice packs and thermal protection to keep the food cold while being transported. If no one is home, the delivery person is instructed to leave the box at your doorstep. After the package is delivered, the majority of the ingredients last for one week. There are numerous businesses in Canada that provide comparable services to Goodfood. Getting a box filled with fresh supplies and recipe cards sent to your door is still the basic premise. Some stand out when choosing your weekly menu since they offer a few additional possibilities. Take For instance, Cook It provides ready-to-eat meals in the weekly order (which only need to be heated), whilst MissFresh provides a variety of tea or coffee. Goodfood provides meals for two or four people; MissFresh provides meals for four or six people; and Cook it provides meals for two, three, four, or six people. What Is The Price Target For Goodfood Market Corp? C$0.50 is the typical price goal for Goodfood Market Corp. This is based on five 12 month price targets released in the previous three months by Wall Street analysts. The lowest projection is C$0.20, while the maximum expert price objective is C$0.75. From the current Goodfood stock price of C$0.315, the average price objective reflects an increase of 58.73%. Goodfood Market (TSE:FOOD) does indeed have a market value of C$37.23 million and annual revenue of C$297.59 million. Currently, one piece of FOOD stock costs about $0.50 Canadian. 3,200 people work for the organization globally. Users of MarketBeat prefer other Consumer Cyclical firms more than Goodfood Market. Goodfood Market had an outperform vote from 50.00% of MarketBeat members versus an average of 65.09% for consumer cyclical firms. Depending on their 12 month price predictions, experts think that the Goodfood stock will rise 18.65%. How Do I Purchase Goodfood Market Stock? Through an online brokerage account, one can purchase shares of the Canadian company Goodfood stock as well as other stocks. BMO InvestorLine, CIBC Investor's Edge, Desjardins Online Brokerage, HSBC InvestDirect, Laurentian Bank Discount Brokerage, National Bank Direct Brokerage, Qtrade Investor, Questrade, RBC Direct Investing, Scotia iTrade, TD Direct Investing, and Virtual Brokers are a few well-known online brokerages with access to the Canadian stock market. Right Now, Should I Buy Or Sell Goodfood Market Stock? 6 In the past year, Goodfood Market has received "buy," "hold," and "sell" evaluations from Wall Street analysts. Currently, the stock has 2 buy ratings, 3 hold ratings, and 1 sell rating. Wall Street experts generally agree that buyers must "hold" Goodfood stock. A hold rating means that experts do not recommend adding to existing positions in FOOD by purchasing new shares or selling existing ones. Profit Less Goodfood Market Shareholders of Goodfood Market Corp. (TSE:FOOD) should be pleased with the 15% increase in Goodfood stock price during the past week. However, that scarcely makes up for the startling decline during the previous 12 months. For example, over the past year, the Goodfood stock has decreased by 89%. So the increase might not be all that comforting. The fundamental concern is whether the business can change its course.

Even while a decrease like that is unquestionably a blow to the body, happiness and health are more essential than money. Since Goodfood Market did not turn a profit in the previous year, it is doubtful that there would be a substantial link between the price of its shares and its per-share earnings (EPS). Revenue is possibly our second best choice. The annual revenue growth for Goodfood Market was zero. Actually, it dropped 22%. Investors generally don't want to see it. The 89% decline in the Goodfood stock price over a year reveals the story. That serves as a stark reminder that, at the very least, profitless enterprises need to increase their top line. Markets do, however, occasionally overreact, which presents an opportunity for buyers who are prepared to put in the time to learn more about the company. A Different Viewpoint Shareholders in Goodfood Market suffered an 89% loss throughout the past year, while the market as a whole gained only 0.9%. But bear in mind that occasionally, even the strongest equities will perform worse than the market more than a full year. Unfortunately, last year's performance marked the end of a rough patch for the stockholders, who faced a five-year loss of 8% annually. Long-term Goodfood stock price declines are typically a poor indicator, yet contrarian investors might wish to investigate the Goodfood stock in anticipation of a recovery. Although it is necessary to take into account the various effects that market conditions may have on the Goodfood stock price, there are other aspects that are even more crucial. Food Revenue Prediction Estimated Goodfood profits for the upcoming quarter are between and, with a range of. The EPS for the preceding quarter was C$0.78. In the previous 12 months, Goodfood Goodfood stock forecast its EPS forecast 0.00% of the time, while its industry as a whole topped the EPS forecast 49.23% of the time. FOOD underperformed its industry as a whole over the past year. The sales Goodfood stock forecast for the upcoming quarter is with a range of. The sales figures for the preceding quarter were C$50.36M. In the last 12 months, Goodfood outperformed sales Goodfood stock forecast by 25.00% while the industry as a whole outperformed Goodfood stock forecast by 52.26%. Goodfood underperformed its industry as a whole over the past year. Goodfood has gotten 0 Buy, 0 Hold, and 0 Sell recommendations in the most recent month. The average analyst price estimate for Goodfood over the previous three months is C$0.50. What Is The Expected Stock Price For Goodfood Market In 2023? The price of Goodfood Market's stock at the start of the year was C$4.07. Shares of FOOD have dropped 87.8% since then and are currently trading at C$0.50. 6 Market Analysts have provided 12-month price targets for the Goodfood stock. Their range for the price of FOOD stock is $0.60 to $5.50. They anticipate that during the following 12 months, the Goodfood stock will, on average, rise to C$2.07. This implies a potential increase from the stock's current market price of 318.6%. Fair Value Forecast For The Goodfood Market For The Years 2022–2025 Price at Goodfood Market climbed by 100.00% over the previous three years, from C$0.00 to C$0.00. Fair Value is Goodfood stock forecast by analysts to rise during the course of the following year, reaching C$1.26 (an increase of 100.00%). According to the Goodfood Market projection, Fair Value will increase by 100.00% to C$2.58. Revenue at Goodfood Market climbed by 437.91% during the previous three years, from C$70.50M and C$379.23M. 0 experts predict that Goodfood stock forecast will drop 41.51% in the upcoming year to C$221.82M. By 2030, experts forecast that Goodfood stock forecast would decline to C$275.92M, or 27.24% less than it is today. Goodfood Market Forecast 2030 Goodfood Market's Free Cash Flow increased by 676.71% over the previous three years, from C$-4.25M to C$-33.01M. Goodfood stock forecast has a bright future ahead of it as experts expect Free Cash Flow to improve by 103.

93% to C$-67.32M in the coming year. Experts predict that Goodfood stock forecast Free Cash Flow can increase at a rate of 160.85% over the next nine years. The net income of Goodfood Market has increased by 237.12%. Increasing to C$-9.43M to C$-31.79M during the past three years. Analysts Goodfood stock forecast that Net Income will increase by 51.32% to C$-48.10M in the following year. The projected increase in Net Income during the following nine years is 57.42%.

[stocklivemarket]

Based in Montreal, Quebec, Goodfood Market Corp., doing business as Goodfood stock, is a Canadian online grocery, home meal, and meal kit provider. As of August 2019, Goodfood had 200,000 subscribers, accounting for 40% to 45% of a meal delivery market. The company's official website is located at www.makegoodfood.ca. The company's telephone number is 1(855) 515-5191. The ticker for it is Goodfood stock just on Toronto Stock Exchange. As a firm with a concentration on meal kits, Goodfood has developed into an online supermarket and provider of home meals. The business sells ready-to-eat foods, grocery goods, breakfast meals, snack foods, and meal kits. 95% of Canadians are reached by Goodfood's deliveries, which cover the majority of the country. The business changed its name to Goodfood in 2016. Goodfood started trading publicly here on Toronto Stock Exchange in June 2017. $21 million in capital was raised by the deal, which was carried out through a reverse takeover strategy. Becoming Public The money received was set aside for expansion, primarily to increase the number of subscribers and the size of the facility at Goodfood. Following the transaction's completion, Goodfood started trading just on TSX under the symbol FOOD. In order to grow to Calgary, a secondary facility in Montreal, and a new site in Vancouver, the company later secured further equity. After becoming public, Goodfood saw considerable growth: its subscriber base rose by 35% to 31,000 in the latest quarter on August 31, 2017, and by another 45% to 45,000 in the period ended on November 30, 2017. As of August 31, 2019, Goodfood had 200,000 subscribers, a 125% growth from the previous year. The number of active subscribers of Goodfood as of November 30, 2020, is 306,000. The number of active subscribers of Goodfood as on February 28, 2021, is 319,000. The CEO of Goodfood responded to acquisition rumors in October 2022 by saying that there were ongoing negotiations but declining to say whether they involved a takeover. Goodfood Business Its primary line of business was the preparation and delivery of meal kits to subscribers. Its product line has been expanded to include prepared dinners, grocery items like olive oil, peanut butter, and tea leaves, as well as breakfast items like smoothies and omelettes. Goodfood introduced Yumm, a less expensive meal kit service with recipes that use fewer ingredients and are easier, as part of its meal kit business. The three main competitors are Cook it, MissFresh, and HelloFresh (headquartered in Germany and including subsidiary Chef's Plate). Located in Quebec, this grocery behemoth is a division of Metro Inc. Freshii And Goodfood Market Which small-cap consumer cyclical company, Freshii (TSE:FRII) or Goodfood Market (TSE:FOOD), is the greater enterprise? Based on the strength of the two companies' media sentiment, risks, ownership concentration, valuation, profitability, profits, analyst recommendations, dividends, and community ranking, we will compare and contrast them. Goodfood Market saw 4 more media mentions than Freshii in the past week. Goodfood Market had 4 mentions from MarketBeat while Freshii received none. The average overall sentiment score for Goodfood Market was 1.03 compared to Freshii's 0.44, showing that Goodfood Market is receiving more positive press than Freshii. The current consensus target price for Freshii is C$1.35, representing an upside potential of 46.74%. A consensus target price of C$2.07 for Goodfood Market indicates a potential gain of 318.63%. Analysts clearly think Goodfood Market is better than Freshii given its higher consensus rating and greater potential upside. When compared by MarketBeat users, Freshii scored 164 more votes for outperformance than Goodfood Market. Similar to how just 50.00% of people gave Goodfood Market an exceed vote, 68.28% of users awarded Freshii an outperform vote. Which Other Stocks Do Goodfood Market Shareholders Own? Several

companies that other Goodfood Market investors own are Enbridge (ENB), Lightspeed Commerce (LSPD), Manulife Financial (MFC), Toronto-Dominion Bank (TD), Aphria (APHA), BCE (BCE), Bank of Nova Scotia (BNS), Cineplex (CGX), Walt Disney (DIS), and Methanex, according to aggregate data from MarketBeat watchlists (MX). The past 90 days have seen ratings for Goodfood Market from Canaccord Genuity Group, National Bankshares, Raymond James, Royal Bank of Canada, and Stifel Nicolaus. Goodfood Comparing You must sign up for Goodfood services in order to use them. Then, each week, you can choose 2 to 4 foods from the seven that Goodfood has to offer. Then a box containing each of the required items and thorough recipe cards will be sent to you. Your ingredients are supplied in a package with ice packs and thermal protection to keep the food cold while being transported. If no one is home, the delivery person is instructed to leave the box at your doorstep. After the package is delivered, the majority of the ingredients last for one week. There are numerous businesses in Canada that provide comparable services to Goodfood. Getting a box filled with fresh supplies and recipe cards sent to your door is still the basic premise. Some stand out when choosing your weekly menu since they offer a few additional possibilities. Take For instance, Cook It provides ready-to-eat meals in the weekly order (which only need to be heated), whilst MissFresh provides a variety of tea or coffee. Goodfood provides meals for two or four people; MissFresh provides meals for four or six people; and Cook it provides meals for two, three, four, or six people. What Is The Price Target For Goodfood Market Corp? C$0.50 is the typical price goal for Goodfood Market Corp. This is based on five 12 month price targets released in the previous three months by Wall Street analysts. The lowest projection is C$0.20, while the maximum expert price objective is C$0.75. From the current Goodfood stock price of C$0.315, the average price objective reflects an increase of 58.73%. Goodfood Market (TSE:FOOD) does indeed have a market value of C$37.23 million and annual revenue of C$297.59 million. Currently, one piece of FOOD stock costs about $0.50 Canadian. 3,200 people work for the organization globally. Users of MarketBeat prefer other Consumer Cyclical firms more than Goodfood Market. Goodfood Market had an outperform vote from 50.00% of MarketBeat members versus an average of 65.09% for consumer cyclical firms. Depending on their 12 month price predictions, experts think that the Goodfood stock will rise 18.65%. How Do I Purchase Goodfood Market Stock? Through an online brokerage account, one can purchase shares of the Canadian company Goodfood stock as well as other stocks. BMO InvestorLine, CIBC Investor's Edge, Desjardins Online Brokerage, HSBC InvestDirect, Laurentian Bank Discount Brokerage, National Bank Direct Brokerage, Qtrade Investor, Questrade, RBC Direct Investing, Scotia iTrade, TD Direct Investing, and Virtual Brokers are a few well-known online brokerages with access to the Canadian stock market. Right Now, Should I Buy Or Sell Goodfood Market Stock? 6 In the past year, Goodfood Market has received "buy," "hold," and "sell" evaluations from Wall Street analysts. Currently, the stock has 2 buy ratings, 3 hold ratings, and 1 sell rating. Wall Street experts generally agree that buyers must "hold" Goodfood stock. A hold rating means that experts do not recommend adding to existing positions in FOOD by purchasing new shares or selling existing ones. Profit Less Goodfood Market Shareholders of Goodfood Market Corp. (TSE:FOOD) should be pleased with the 15% increase in Goodfood stock price during the past week. However, that scarcely makes up for the startling decline during the previous 12 months. For example, over the past year, the Goodfood stock has decreased by 89%. So the increase might not be all that comforting. The fundamental concern is whether the business can change its course.

Even while a decrease like that is unquestionably a blow to the body, happiness and health are more essential than money. Since Goodfood Market did not turn a profit in the previous year, it is doubtful that there would be a substantial link between the price of its shares and its per-share earnings (EPS). Revenue is possibly our second best choice. The annual revenue growth for Goodfood Market was zero. Actually, it dropped 22%. Investors generally don't want to see it. The 89% decline in the Goodfood stock price over a year reveals the story. That serves as a stark reminder that, at the very least, profitless enterprises need to increase their top line. Markets do, however, occasionally overreact, which presents an opportunity for buyers who are prepared to put in the time to learn more about the company. A Different Viewpoint Shareholders in Goodfood Market suffered an 89% loss throughout the past year, while the market as a whole gained only 0.9%. But bear in mind that occasionally, even the strongest equities will perform worse than the market more than a full year. Unfortunately, last year's performance marked the end of a rough patch for the stockholders, who faced a five-year loss of 8% annually. Long-term Goodfood stock price declines are typically a poor indicator, yet contrarian investors might wish to investigate the Goodfood stock in anticipation of a recovery. Although it is necessary to take into account the various effects that market conditions may have on the Goodfood stock price, there are other aspects that are even more crucial. Food Revenue Prediction Estimated Goodfood profits for the upcoming quarter are between and, with a range of. The EPS for the preceding quarter was C$0.78. In the previous 12 months, Goodfood Goodfood stock forecast its EPS forecast 0.00% of the time, while its industry as a whole topped the EPS forecast 49.23% of the time. FOOD underperformed its industry as a whole over the past year. The sales Goodfood stock forecast for the upcoming quarter is with a range of. The sales figures for the preceding quarter were C$50.36M. In the last 12 months, Goodfood outperformed sales Goodfood stock forecast by 25.00% while the industry as a whole outperformed Goodfood stock forecast by 52.26%. Goodfood underperformed its industry as a whole over the past year. Goodfood has gotten 0 Buy, 0 Hold, and 0 Sell recommendations in the most recent month. The average analyst price estimate for Goodfood over the previous three months is C$0.50. What Is The Expected Stock Price For Goodfood Market In 2023? The price of Goodfood Market's stock at the start of the year was C$4.07. Shares of FOOD have dropped 87.8% since then and are currently trading at C$0.50. 6 Market Analysts have provided 12-month price targets for the Goodfood stock. Their range for the price of FOOD stock is $0.60 to $5.50. They anticipate that during the following 12 months, the Goodfood stock will, on average, rise to C$2.07. This implies a potential increase from the stock's current market price of 318.6%. Fair Value Forecast For The Goodfood Market For The Years 2022–2025 Price at Goodfood Market climbed by 100.00% over the previous three years, from C$0.00 to C$0.00. Fair Value is Goodfood stock forecast by analysts to rise during the course of the following year, reaching C$1.26 (an increase of 100.00%). According to the Goodfood Market projection, Fair Value will increase by 100.00% to C$2.58. Revenue at Goodfood Market climbed by 437.91% during the previous three years, from C$70.50M and C$379.23M. 0 experts predict that Goodfood stock forecast will drop 41.51% in the upcoming year to C$221.82M. By 2030, experts forecast that Goodfood stock forecast would decline to C$275.92M, or 27.24% less than it is today. Goodfood Market Forecast 2030 Goodfood Market's Free Cash Flow increased by 676.71% over the previous three years, from C$-4.25M to C$-33.01M. Goodfood stock forecast has a bright future ahead of it as experts expect Free Cash Flow to improve by 103.

93% to C$-67.32M in the coming year. Experts predict that Goodfood stock forecast Free Cash Flow can increase at a rate of 160.85% over the next nine years. The net income of Goodfood Market has increased by 237.12%. Increasing to C$-9.43M to C$-31.79M during the past three years. Analysts Goodfood stock forecast that Net Income will increase by 51.32% to C$-48.10M in the following year. The projected increase in Net Income during the following nine years is 57.42%.

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[architectnews]

"Taking credit for trees planted elsewhere is a whole lot of embodied irony"

Architecture firm Perkins&Will has gone too far with claims that a luxury timber home on a Canadian mountain removes more atmospheric carbon than it emits, argues Fred A Bernstein.

For much of last winter, Perkins&Will, an architecture firm with 25 offices from San Francisco to Singapore to Sao Paulo, used a photo of a wooden house in British Columbia as one of the "hero images" on its website.

The house, which sits alone on a mountaintop overlooking the Soo Valley 90 miles north of Vancouver, is certainly beautiful, but the firm had other reasons for splashing it across its homepage. The 321-square-metre dwelling, known as the SoLo House, is meant to be a model of sustainability.

Entirely off the grid, it is designed to operate with power from 103 solar panels on its south facade, a 96-kilowatt-hour battery pack to store electricity for nights and cloudy days (both of which are frequent in British Columbia), and a hydrogen fuel cell for winter.

With all that equipment, the house may well be able to function without utility hook-ups. But Perkins&Will has made a far more surprising and audacious claim: that the building's structure is "beyond carbon neutral," meaning that it will remove more carbon from the atmosphere than it emitted in the first place.

It seemed to be giving its clients permission to build willy-nilly at a time of climate crisis

In a slickly produced video on the firm's website, Perkins&Will architect Alysia Baldwin says the house "proves that buildings can counteract their negative consequences and act as a source of repair."

People listen to Perkins&Will, a firm that has positioned itself as a leader in green building. "For nearly a quarter of a century, we've been at the vanguard of the sustainability movement," its website declares. Journalists have tended to repeat its claims.

But this time it had gone too far. By constructing a showplace of a house on an otherwise pristine mountaintop, and claiming it had helped the environment by doing so, it seemed to be giving its clients permission to build willy-nilly at a time of climate crisis.

Looking at SoLo House, with its cathedral ceilings, its comfortable sectional sofas and its giant picture windows, then listening to Perkins&Will claim that its structure reduces atmospheric carbon, I'm reminded of the old punchline: "Who are you going to believe – me, or your lying eyes?"

Reducing a building's contribution to atmospheric carbon means making it small, keeping it simple, building it near existing infrastructure, avoiding the need for heavy equipment such as batteries and fuel cells and using the lowest-embodied-energy building materials.

Reducing a building's contribution to atmospheric carbon means making it small

Perkins&Will, normally an excellent firm, has done those things on other projects. But with SoLo House, it seems not to have even tried.

According to experts, 40 per cent of atmospheric greenhouse gases come from buildings. Some emissions are attributable to running appliances and systems – so-called operational energy. The rest comes from the power needed to produce the building in the first place, known as embodied energy.

Incredibly, Perkins&Will is claiming there is "no embodied energy" in the house's structure (by which it means the elements that keep the building standing). To its credit, the firm answered requests for information promptly, providing facts, figures and charts prepared by Baldwin and her colleague Cillian Collins, a senior architect.

Here's how Baldwin and Collins arrived at their no-embodied-energy claim: First they estimated the amount of structural wood, steel and concrete in SoLo House. And then they turned to Athena Impact Estimator for Buildings, an app that approximates the amount of energy needed to produce given amounts of each building material and the amount of carbon released into the atmosphere as a result of that energy use.

Athena told them that producing the steel and concrete, harvesting the wood and so on in SoLo House released 122 tonnes of CO2 (sometimes called CO2e, for CO2 and its equivalents) into the atmosphere.

That should have been the beginning – not the end – of the process of calculating the building's embodied energy. There are hundreds of other items that needed to be counted. Start with the roof. The walls. The windows (a massive item, given the need for triple glazing). The solar panels, the batteries, the hydrogen fuel cells. The furniture. The appliances. The plumbing. The heating and cooling systems. Lots and lots of insulation.

The list goes on. Each of those items has significant embodied energy. Transporting all of those materials to a remote mountaintop site adds more.

Perkins&Will failed to account for those sources of embodied energy. Baldwin was clear, in a letter to me, that the calculations were limited to the structure. But why would anyone stop there? According to Baldwin, it's because structure "represents the largest contribution to a typical building's embodied carbon impacts."

It may also be because Athena only applies to structure. (Athena is meant primarily for comparing how the choice of a structural material affects a building's embodied energy. An architect might enter plans for the same building, once with a concrete frame and once with a steel frame, and see how the embodied carbon figures differ.)

Of course, there are other ways to estimate the house's total embodied energy; one method is to use an online tool called Tally, which provides information on the embodied energy of numerous building components. Counting everything isn't easy, but other firms have done it.

Perkins&Will had a way of making it vanish, if not from the atmosphere then from the balance sheet

Even so, according to Athena, the house emitted 122 tonnes of carbon into the atmosphere. That sounds like a lot of carbon, but Perkins&Will had a way of making it vanish, if not from the atmosphere then from the balance sheet.

Much of SoLo House is made of wood. Wood, like all plants, is produced by photosynthesis from ingredients that include carbon dioxide. Thus trees are said to store (or sequester) carbon. They do, but probably not as much as people think, as I learned by studying the question at length.

Here's Perkins&Will's theory: If you cut down a tree and use the wood as a building material, that carbon sequestered in that tree becomes part of the building. Then, if you plant a new tree in place of the one you cut down, the new tree will sequester additional carbon as it grows. Thus the process (cutting down one tree, planting another) results, net-net, in carbon being removed from the atmosphere.

There are so many problems with that theory it's hard to know where to begin. To name a few:

1) You have to be sure a new tree will be planted in place of the one you cut down; will get to be as big as the one you cut down; and will live a long, healthy life. (If a tree burns, or decomposes, as billions of trees do every year, its embodied carbon is released right into the atmosphere.)

2) You can't waste any of the wood. That's a problem because converting a tree into lumber usually turns half the wood into sawdust or chips, which could end up being burnt or allowed to decompose. This problem alone suggests carbon sequestration figures should be cut in half.

3) The wood has to stay in or on the building for a very long time. If the building needs repairs, and lumber is removed, it may be recycled, but it may also be burnt or allowed to decompose. And who'll be watching in 20 or 50 years?

4) Let's be honest: You could have planted the new tree somewhere else, and not cut down the first tree to begin with. For that reason, no number of trees excuses a wasteful building.

5) Even if the new trees do sequester carbon, the process will take decades. Scientists who study global warming warn of tipping points and thresholds, some of which could be reached within the next ten years. If new buildings help push atmospheric carbon levels to a point of no return, the sequestration accomplished by newly planted trees will be too little, too late.

6) It's a logical impossibility. If you really believe SoLo House repairs the atmosphere, all you have to do is build enough SoLo Houses and climate change will go away. Now for our next trick ...

No number of trees excuses a wasteful building

No wonder the theory is highly controversial. A whole lot of things have to happen just right for it to become a reality. As Baldwin wrote in an email: "We acknowledge that not all timber sources perform equally in the realm of embodied carbon reduction."

"Much of the embodied carbon reduction achieved by timber is directly attributed to sustainable forestry management practices that ensure forestry operations are carried out in a way that allows forests to remain healthy and viable for future generations," she added. "These practices include conservation and protection, land use planning, regulation of timber harvesting, establishing practices to ensure forest regrow, and continuous monitoring and reporting to government."

She went on to admit that the tool used to determine the building's sequestered carbon, WoodWorks Carbon Calculator, a product of the Washington-based Wood Products Council, considers "much of this storage to be temporary and therefore [does] not give the building a carbon credit for the carbon dioxide that will eventually be released from this wood some time down the road, through decay or incineration."

But that didn't stop the firm from banking on the theory when it performed its embodied energy calculation. Using the Carbon Calculator, it determined that the amount of lumber in the building would result in the removal – through the planting of new trees – of 145 tonnes of carbon from the atmosphere. That's a bit more than the 122 tonnes the firm says the building's timber, concrete, and steel released into the atmosphere.

Converting a tree into lumber usually turns half the wood into sawdust or chips

So in this case, reducing E (embodied carbon) by S (sequestered carbon) produces a negative number – minus 22 tonnes, meaning that building the house decreased the amount of carbon in the atmosphere. (Indeed, the house's owner, Delta Land Development, refers to it as "climate positive.")

Perkins & Will firm produced a chart to make this clear:

As Baldwin puts it, SoLo House "is able to store more carbon in its structure than was released during the production, manufacturing, and construction of the project."

That's a highly suspect statement. Based on everything I've learned, E (embodied energy) may be much greater than Perkins&Will says it is, and S (sequestered carbon) much lower.

In a letter responding to points in this article prior to publication, Perkins&Will wrote the following (the client, Delta Land Development, did not respond to requests for comment):

"Through careful selection of low embodied carbon and locally sourced materials, the project prioritized a mass timber structure. The design team used industry-accepted LCA [life cycle assessment] tools to quantify the carbon sequestration potential of the structure, and the timber structure is modelled to sequester 145 tonnes of CO2e as biogenic carbon."

Reusing/recycling is always the greenest strategy

"Structural elements typically represent the largest embodied carbon profile of [a] project, and as such, the structure was prioritized from an embodied carbon perspective."

"As designers, we rely on reputable industry tools to estimate the impact of projects. We used the Athena Impact Estimator for Buildings to complete this assessment. Athena uses ongoing research by the Athena Institute and complies with ISO 14040 (environmental management, life cycle assessment, and principles and framework) and ISO 14044 (environmental management, life cycle assessment, and requirements and guidelines)."

"Per our previous correspondence, we shared the Athena Institute's definition of biogenic sequestered carbon, which considers the whole life cycle of the material, including extraction, manufacturing, forms of transportation, installation, repair and maintenance, and end of life (assuming reuse of the wood)."

However, if Perkins and Will had really wanted to reduce embodied carbon, it would have thought about some of these strategies:

1) Putting the house in an easily accessible location, thus cutting out hundreds or thousands of trips by delivery people and construction workers. (Perkins&Will points out "that the wood was sourced from within British Columbia, and the building panels were manufactured in Pemberton, BC, which is located 30 minutes from the site.")

2) Renovating an existing house. Reusing/recycling is always the greenest strategy. Renovation typically generates 50 to 75 per cent less atmospheric carbon than new construction.

3) Choosing a site where there are no trees to cut down. According to Perkins&Will, "A clearing was required for a driveway, solar access, and fire protection. It required harvesting 180m³ of second-growth hemlock timber. This wood was put into the BC forestry chain, becoming useful lumber." Taking credit for sequestration by trees that may have been planted elsewhere, while cutting down enough trees on site to fill a five-meter by six-meter by six-meter container, is a whole lot of embodied irony.

4) Making the house a lot smaller. When it comes to saving energy, less is definitely more.

5) Choosing versions of steel and concrete with the lowest embodied energy (a lot of research is being done on ways of making those materials less "carbon-intensive").

Perkins&Will appears not to have done these things — the actual work required to reduce carbon emissions. The danger is that people will believe its claims.

Fred A Bernstein studied architecture at Princeton and law at NYU and writes about both subjects. He has published articles about embodied energy – a significant component of the climate crisis – in Oculus (a primer), in Architect Magazine (an admonition to architecture critics) and in the Architect's Newspaper (a warning that efforts to make buildings resilient are often detrimental from an embodied energy standpoint).

Carbon revolution

This article is part of Dezeen's carbon revolution series, which explores how this miracle material could be removed from the atmosphere and put to use on earth. Read all the content at: www.dezeen.com/carbon.

The sky photograph used in the carbon revolution graphic is by Taylor van Riper via Unsplash.

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