#shopify conversion tips

[ecomhardy]

How to Add Amazon-Style Clip Coupons to Your Shopify Store with Free App 'Klip: Product Page CouponsTry Shopify for just $1 for 30 days; www.ecomhardy.com/shopify This video will explain to you in detail how to add Clip coupon feature to your shopify store product page same like amazon is using on their product pages and increases the revenue. The Free app on shopify which will enhance the functionality of coupons and add this clip coupon feature is "Klip: Product Page Coupons" Checkout the app directly at; https://apps.shopify.com/klip-product-page-coupons In this tutorial, I 19ll show you how to easily add an Amazon-style Clip Coupon feature to your Shopify store using the free app "Klip: Product Page Coupons". Boost your store 19s conversion rates by offering customers instant discounts directly on your product pages. No coding required! What you'll learn: How to install and set up the Klip app on your Shopify store. Customizing coupon designs to match your store 19s theme. Tips to optimize the Clip Coupon feature for higher sales. Real-time demonstration of Klip in action. Whether you're looking to increase sales, improve customer engagement, or simply want to offer more value to your shoppers, this video has got you covered!

[cindylouwho-2]

RECENT SEO & MARKETING NEWS FOR ECOMMERCE, JUNE 2024

You know the drill - here's all the marketing, SEO, social media etc. news for the last month. You can see the Etsy and other ecommerce news here.

TOP NEWS & ARTICLES 

As of July 5th, sites that cannot be read on mobile will no longer be indexed by Google. This has been coming for a long time, and we’ve all had plenty of warning, so it is unlikely to affect many ecommerce sites. 

One final reminder that you need to save your old Google Universal Analytics data before July 1, as it will vanish on that date. There are several ways to do this. [Even if you never upgraded to Google Analytics 4, the old stats will still be going away, so don't miss out on saving the important stuff!]

SEO: GOOGLE & OTHER SEARCH ENGINES 

If you are interested in deep dives into the recent Google leak, Aleyda Solis has compiled a Google spreadsheet (ironically), of articles on the topic, along with resources. 

It appears that Google’s AI Overviews are so bad that they are now only showing up for 15% of queries, down from 84%. 

Google’s latest spam update started June 20th.

This case study on Google’s March core update looks at the hazards of having high-ranking but irrelevant content on your website. 

Another recent study looking at the effect of various Google updates found that some losing sites may have been trying to game SEO a little too much in Google’s eyes. 

Out-of-date content can hurt SEO, but there are proven tactics for dealing with those pages. 

If you missed any Google news last month - and there was a lot of it! - Barry Schwartz summarized May for you. 

SOCIAL MEDIA - All Aspects, By Site

General

Artists concerned about AI tools training on their items are joining Cara in droves, and many are hoping to leave Meta properties at the same time. Cara allows users to add Glaze to their images, which disrupts AI training. 

True federated social sites are getting closer, with an app that lets Mastodon users and Bluesky users connect without joining the other site. Confused about how federation works? This TechCrunch article goes through all of the current details, and highlights some of the biggest federated sites, including Mastodon, Threads, and Bluesky. 

Facebook (includes relevant general news from Meta)

Meta will stop using users’ personal posts and information to train its AI models in the EU, due to privacy concerns.  

Turns out that using AI to detect use of AI is just as flawed as most applications of AI - ask Meta, which is inaccurately claiming some real photos were “Made with AI”.  

Facebook thinks it is for young people again. Yes, really. Among other areas, “Facebook Dating is continuing to see steady and strong daily active user growth, and is up +20% year-over-year with young adults in the United States and Canada.”

Here’s a decent overview of various types of Meta ads; it is written by Wix, but has some useful points for any advertiser. 

Instagram

The head of Instagram divulged some tips on the algorithm recently, including the fact that video gets more views than photos these days. 

Some video ads on Instagram can’t be skipped right now, but it is only a test. 

Apparently Instagram’s Notes feature is quite popular with teens, so the platform is adding more to it. This includes mentions and likes. 

LinkedIn

If you want a full sized image in posts with links, you will need to pay for LinkedIn Ads from now on. Regular posts with links now have downsized images. If you don’t know anything about LinkedIn Ads, here’s how they work. 

LinkedIn Ads can no longer use data from LinkedIn Groups to target people in Europe. 

Pinterest

Pinterest is now working with Shopify for its “Pinterest Inclusion Fund” which helps underrepresented groups use Pinterest to boost their businesses. 

Reddit

Reddit’s traffic is said to be up 39% this year, increasing interest in using it for marketing. It is also making people worry about bad information. 

Reddit has changed its conversation ads. 

Snapchat

Snapchat now has increased safety features, including improved blocking abilities. 

“Snap Inc., the parent company of Snapchat, has agreed to pay $15 million to settle a gender discrimination lawsuit from the California Civil Rights Department...Snap paid women less and offered them fewer promotions when compared to male employees.”

Threads

Threads has expanded the ability to post to other federated social sites. 

TikTok

TikTok has combined a lot of its Creator Center tools into one dashboard called TikTok Studio. 

Klaviyo now integrates with Tiktok, so advertisers can find their known audiences and personalize ads. 

Twitter

Hootsuite has updated its guide to Twitter ads, which is quite detailed. 

(CONTENT) MARKETING (includes blogging, emails, and strategies) 

July content marketing ideas include International Joke Day (July 1). [I can’t decide if I am insulted or not that it is the same day as Canada Day.] 

Patreon has announced several upcoming changes to their creator tools, including the ability to give away paid memberships to fans at no charge, opening chat to free members, and a countdown clock for big posts. 

ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES) 

Microsoft’s smart shopping campaigns will become “Performance Max” in the near future, although you can also make that change yourself now. 

Brave now has Search Ads in some areas, after testing them for a year and a half. 

Websites that offer coupon codes and use Google’s free shopping ads can sign up to have the codes displayed in Google's organic search listings. You can get all of the details here. 

STATS, DATA, TRACKING 

If you use Google Shopping Ads (free or paid) for your website, you can now see their performance in Google Images by using the Google Search Console. 

Google Analytics 4 has an updated Realtime report now. 

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

Price cutting (as opposed to sales and discounts) is the latest retail trend. “[C]onsumer spending on goods fell 0.2% during [April]”, while US prices were up 2.7%. 

US consumers are still buying some types of “hot” items, such as clothing, but they are spending less on electronics and homewares. 

UK ecommerce sales to the EU have dropped £5.9 billion since Brexit. 

IMAGES, VIDEO, GRAPHIC DESIGN, & FREE ONLINE TOOLS

Adobe confirms it will not use its customers’ content to train AI.

A list of 19 new design tools, including free fonts. [Note: some of the tools use AI.] And here are even more free font libraries and resources. 

Get notified of these updates plus my website blog posts via email: http://bit.ly/CindyLouWho2Blog Get all of the most timely updates plus exclusive content by supporting my Patreon: patreon.com/CindyLouWho2

[tarankerecommercetools]

🚀 Maximize Your Shopify Store Success! 🚀

Looking to take your Shopify store to the next level? This video is packed with expert tips to help you improve conversions, enhance customer experience, and boost sales just in time for the busy shopping season! 🌟

Watch the full video here: https://youtu.be/87bqHRS6i7Y and get ready to implement powerful strategies that drive growth! 📈💼

[brad-advertising]

The Ultimate SEO Checklist for Your Shopify Store

In today’s competitive eCommerce landscape, having a visually appealing Shopify store isn’t enough. To attract potential customers, you need a solid SEO strategy. Search Engine Optimization (SEO) helps your online store rank higher in search engine results, increasing visibility and driving organic traffic. Here’s your ultimate SEO checklist for optimizing your Shopify store.

1. Keyword Research

Start with thorough keyword research. Use tools like Google Keyword Planner or SEMrush to identify keywords relevant to your products. Focus on long-tail keywords that reflect your specific offerings, as they often have less competition and higher conversion rates.

2. Optimize Product Titles and Descriptions

Once you have your keywords, incorporate them naturally into your product titles and descriptions. Ensure that your titles are clear and descriptive, and that your descriptions provide valuable information that helps customers make purchasing decisions.

3. Use Alt Text for Images

Images are crucial in eCommerce, but they also need to be optimized for SEO. Use descriptive alt text for every image, incorporating relevant keywords. This not only helps search engines understand your images but also improves accessibility for visually impaired users.

4. Create SEO-Friendly URLs

Your store’s URLs should be simple, descriptive, and include relevant keywords. For example, instead of a URL like shopify.com/product123, use shopify.com/organic-cotton-tshirt. This improves both SEO and user experience.

5. Enhance Site Speed

A fast-loading website is vital for retaining customers and improving SEO rankings. Use tools like Google PageSpeed Insights to analyze your site’s speed and make necessary improvements, such as optimizing images and minimizing JavaScript.

6. Mobile Optimization

Ensure your Shopify store is mobile-friendly. With a significant portion of online shopping done on mobile devices, a responsive design is essential for both user experience and SEO.

7. Implement Internal Linking

Internal links help search engines understand the structure of your site and keep users engaged. Link relevant products, blog posts, and categories within your store to improve navigation and SEO.

8. Utilize Schema Markup

Schema markup enhances your store’s appearance in search results. Implementing this code helps search engines understand your content better and can lead to rich snippets, improving click-through rates.

9. Monitor Analytics

Use tools like Google Analytics and Shopify Analytics to track your store’s performance. Monitor metrics like traffic sources, bounce rates, and conversion rates to identify areas for improvement.

10. Build Quality Backlinks

Lastly, focus on building quality backlinks. Reach out to influencers, bloggers, and industry-related websites to gain links back to your store. Quality backlinks improve your domain authority and help boost search rankings.

Conclusion

Optimizing your Shopify store for SEO is an ongoing process that requires dedication and strategy. By following this ultimate SEO checklist, you’ll enhance your online visibility, attract more visitors, and ultimately drive sales. Start implementing these tips today and watch your Shopify store thrive!

[shopifyhelpp]

Ontdek de Geheimen van een Succesvolle Shopify Webshop Bouwerva

In het huidige digitale tijdperk is het creëren van een effectieve online aanwezigheid cruciaal voor het succes van bedrijven. Een van de meest populaire platforms voor het bouwen van e-commercewebsites is Shopify. In deze gids duiken we in de geheimen van een succesvolle Shopify-webshopbouwer en verkennen we de belangrijkste strategieën en tips om u te helpen een bloeiende online winkel op te zetten. Of u nu een beginner of een ervaren ondernemer bent, als u deze inzichten begrijpt, kunt u de mogelijkheden van Shopify optimaal benutten en de bedrijfsgroei stimuleren.

Inzicht in het maken van Shopify-websites

Het creëren van een Shopify Website Maken omvat verschillende belangrijke stappen die bijdragen aan het succes ervan. Ten eerste is het essentieel om een ​​visueel aantrekkelijk en gebruiksvriendelijk thema te kiezen dat aansluit bij uw merkidentiteit. Het aanpassen van de ontwerpelementen, zoals kleuren, lettertypen en lay-out, kan de algehele look en feel van uw webshop verbeteren, waardoor deze aantrekkelijker wordt voor bezoekers.

Navigeren door het Shopify Webshop-bouwproces

Nadat u een thema heeft geselecteerd, is de volgende stap het toevoegen van producten aan uw webshop. Shopify biedt intuïtieve tools voor productbeheer, waarmee u afbeeldingen kunt uploaden, prijzen kunt instellen en aantrekkelijke productbeschrijvingen kunt maken. Het gebruik van hoogwaardige beelden en beschrijvende inhoud kan een aanzienlijke impact hebben op de klantbetrokkenheid en conversiepercentages.

Een Shopify-expert inhuren voor optimale resultaten

Terwijl Shopify gebruiksvriendelijke functies biedt voor het bouwen van webshops, is het inhuren van een Shopify Expert Inhuren kan uw online winkel naar een hoger niveau tillen. AShopify Expert Nederland brengt diepgaande kennis en expertise met zich mee op het gebied van best practices op het gebied van e-commerce, ontwerpoptimalisatie en marketingstrategieën. Of het nu gaat om het optimaliseren van uw website voor zoekmachines of het implementeren van conversiegerichte tactieken, een Shopify-expert kan u helpen optimale resultaten te behalen en uw online aanwezigheid te maximaliseren.

Maak gebruik van Shopify Expertise in Nederland

Voor bedrijven in Nederland kan samenwerken met een lokale Shopify-expert unieke voordelen bieden. Een Shopify-expert in Nederland begrijpt de lokale marktdynamiek, consumentenvoorkeuren en wettelijke vereisten. Deze gelokaliseerde expertise stelt hen in staat uw webshopstrategie af te stemmen op de effectieve doelgroep van Nederlandse klanten, waardoor een naadloze en op maat gemaakte winkelervaring wordt gegarandeerd.

Belangrijkste strategieën voor succes van Shopify Webshop

Om het succes van uw Shopify-webshop te garanderen, is het essentieel om effectieve strategieën op verschillende gebieden te implementeren. Deze omvatten:

Zoekmachineoptimalisatie (SEO): Het optimaliseren van uw webshop voor zoekmachines helpt de zichtbaarheid te verbeteren en organisch verkeer aan te trekken. Het opnemen van relevante zoekwoorden, het optimaliseren van productbeschrijvingen en het opbouwen van hoogwaardige backlinks zijn essentiële SEO-tactieken.

Conversion Rate Optimization (CRO): Het verbeteren van de gebruikerservaring en het stroomlijnen van het afrekenproces kan de conversiepercentages verhogen. Maak gebruik van duidelijke call-to-actions, vereenvoudig de navigatie en bied handige betalingsopties om de klanttevredenheid te verbeteren en de verkoop te stimuleren.

Marketing en promotie: Het implementeren van gerichte marketingcampagnes, het benutten van sociale-mediaplatforms en het aanbieden van kortingen of promoties kan de merkbekendheid en klantbetrokkenheid vergroten. Gebruik analysetools om campagneprestaties bij te houden en datagestuurde beslissingen te nemen.

Mobiele optimalisatie: Nu steeds meer consumenten op mobiele apparaten winkelen, is het optimaliseren van uw webshop voor mobiele responsiviteit van cruciaal belang. Zorg ervoor dat uw website mobielvriendelijk is, met snelle laadtijden en intuïtieve navigatie.

Conclusie:

Succesvol bouwenShopify Webshop Bouwen vereist een strategische aanpak, waarbij effectief ontwerp, productbeheer en marketingstrategieën worden gecombineerd. Door de geheimen te begrijpen die in deze handleiding worden beschreven en gebruik te maken van de expertise van Shopify-professionals, kunt u een aantrekkelijke online winkel creëren die verkeer genereert, klanten boeit en omzet genereert. Omarm innovatie, blijf op de hoogte van trends in de branche en optimaliseer uw webshop voortdurend om voorop te blijven in het competitieve e-commercelandschap.

[digitalzpro]

BEST PRACTICES FOR OPTIMIZING SHOPIFY STORE FOR CONVERSIONS

Recognizing the potential of landing pages to efficiently transform visitors into buyers, you've incorporated them to tailor your Shopify store. Yet, merely having landing pages is not enough if your goal is to boost earnings; optimizing each page is crucial to achieving that objective.

This article will explore various strategies for enhancing the conversion rate of your Shopify store, providing valuable insights for implementation. Keep reading for valuable tips!

[ecommerce-yourguide]

Ready for Amazon Holiday Season 2023?

The holiday season is approaching, and it's a prime opportunity for eCommerce sellers like you to excel and maximize profits. Whether you're an experienced Amazon-Shopify seller or just starting out, preparation is key.

What to Expect: Our blog is your go-to resource for navigating the challenges and opportunities of the upcoming holiday season. We've got a calendar of important dates, expert insights, trends from the past year, and invaluable tips to help you succeed in the online marketplace.

What's Inside: Discover strategies used by top-performing sellers, analyze market dynamics, and explore invaluable insights to take your Amazon business to new heights.

Stay on Track: Check out our eCommerce Holiday Season 2023 Calendar for Amazon Shopify sellers to keep up with key dates and events.

Key Insights for 2023: Learn how to boost sales with AI, manage returns effectively, utilize BOPIS, leverage social media advertising, and embrace the resale market.

Consumer Trends from 2022: Get quick insights into mobile shopping, conversion behavior, addressing errors, average order value, and more from the 2022 holiday season.

2022 Holiday Retail Recap: Understand the successes and challenges faced by retailers, including the impact of discounts, Cyber Week, and the importance of realistic forecasting.

Advanced Tips for Amazon Holiday Season 2023: Improve selling, shipping, and fulfillment, expand sales channels, go global, create a memorable unboxing experience, offer free returns and shipping, and more.

Expert Support: Partner with CedCommerce for expert support and guidance. Our Amazon Channel app has transformed the businesses of over 17k+ sellers.

Trusted by Thousands: Join the ranks of satisfied sellers who have scaled their businesses with CedCommerce. Check out a case study of Nashua Nutrition's success.

Seize Multichannel Success: Elevate your business, enjoy growth, and simplify multichannel sales operations with CedCommerce’s Amazon Channel App.

Read the Full Blog: https://bit.ly/44Z8VX2

Don't miss out on the holiday rush! Prepare your eCommerce business for Amazon Holiday Season 2023 and watch your success soar.

[moeghourani]

Starting an e-commerce business with a low budget and focusing on dropshipping can be a good way for beginners to enter the world of online entrepreneurship. Here are some tips to help you get started:

Choose a niche: Select a specific product category or niche to focus on. It's easier to target a specific audience and establish your brand identity within a niche. Research popular trends and products to find a profitable niche with a reasonable demand.

Conduct market research: Identify your target audience and analyze their preferences, needs, and purchasing habits. Look for gaps in the market or untapped opportunities that you can exploit. Use tools like Google Trends, social media platforms, and keyword research tools to gather insights.

Select reliable suppliers: Find trustworthy suppliers or manufacturers who offer dropshipping services. Research and compare their product quality, shipping times, pricing, and customer service. Platforms like AliExpress, Oberlo, and Spocket can help you connect with suppliers.

Set up an online store: Choose an e-commerce platform like Shopify, WooCommerce, or BigCommerce to set up your online store. These platforms provide user-friendly interfaces, pre-built templates, and various customization options. Optimize your store for mobile devices as well, as many customers use smartphones for online shopping.

Create compelling product listings: Write detailed and persuasive product descriptions that highlight the benefits and features of each item. Use high-quality product images and videos to showcase your products from different angles. Make sure your listings are optimized for search engines with relevant keywords.

Develop a marketing strategy: Promote your store and products through various marketing channels. Utilize social media platforms, email marketing, content marketing, influencer partnerships, and paid advertising to generate traffic and increase brand awareness. Experiment with different strategies and track their effectiveness.

Provide excellent customer service: Offer exceptional customer support to build trust and encourage repeat purchases. Respond promptly to inquiries and address any issues or concerns. Positive reviews and satisfied customers can help establish your reputation and attract more business.

Optimize for conversions: Continuously monitor and analyze your website's performance using analytics tools. Identify areas of improvement, such as website speed, user experience, and checkout process. Implement A/B testing to optimize your product pages, pricing strategies, and marketing campaigns for better conversion rates.

Build a brand: Focus on building a strong and unique brand identity that resonates with your target audience. Use consistent branding elements, such as a logo, color scheme, and voice, across your website, social media accounts, and marketing materials.

Learn and adapt: Keep up with the latest e-commerce trends, industry news, and consumer behavior. Stay open to learning from your experiences and adapt your strategies accordingly. Continuous improvement and staying up-to-date will help you stay competitive.

Remember, starting a successful e-commerce business takes time, effort, and patience. Be prepared to learn from your mistakes, adapt your strategies, and constantly iterate to achieve long-term success.

Also check out my ebooks (social media marketing and shopify dropshipping) its on 70% off sale!!

Have a nice day🌹

[aumtec]

Optimizing Shopify Product Pages for Mobile Devices

In today's mobile-dominated e-commerce landscape, optimizing Shopify product pages for mobile devices is crucial for driving sales and enhancing customer experience. At Aumtec Solutions, we specialize in providing expert Shopify Product Upload Services to help businesses like yours succeed.

Why Mobile Optimization Matters:

1. Increased Mobile Traffic: Most online shoppers access e-commerce sites through mobile devices.

2. Improved User Experience: Mobile-optimized product pages ensure seamless navigation and easy purchasing.

3. Enhanced Conversions: Optimized product pages lead to increased conversions and sales.

Expert Tips for Mobile Optimization:

1. Use High-Quality Product Images: Ensure images are clear, concise, and optimized for mobile devices.

2. Simplify Product Information: Use concise product descriptions and easy-to-read formatting.

3. Ensure Seamless Navigation: Optimize product pages for easy navigation and minimal scrolling.

By optimizing Shopify product pages for mobile devices, businesses can significantly enhance user experience, drive sales, and stay ahead of the competition. Our expert Shopify Product Upload Services can help you optimize your product pages for maximum mobile performance.

[evoluzglobalsolutions1]

What's New in Zoho 2025: Transform Your Business with Zoho

In today's fast-paced business world, staying ahead means embracing the right technology to automate tasks, personalize customer experiences, and optimize workflows.

Zoho’s latest 2025 updates are designed to do just that—helping businesses operate more efficiently and stay competitive.

With advancements in AI-driven automation, seamless integrations, and low-code development, Zoho 2025 isn’t just an upgrade; it’s a whole new way to future-proof your business.

Key Innovations Across Zoho Suite for 2025

 Quick Tip: 

Leverage the expertise of Zoho Experts and Zoho Consultants to maximize growth for your business!

1. AI That Works Smarter, Not Harder  

Artificial Intelligence (AI) is transforming how businesses operate, and Zoho has integrated AI across its suite of tools to help companies work smarter, not harder.

What’s New?  

Zia’s Real-Time Insights: Zoho’s AI assistant, Zia, now predicts sales trends, analyzes customer sentiment, and suggests next steps for lead nurturing.

Intelligent Ticketing in Zoho Desk: Automatically categorize, prioritize, and assign customer queries to reduce response times by up to 30%.

Predictive Analytics in Zoho Analytics: Identify trends before they happen with anomaly detection and predictive forecasting.

How It Helps Your Business  

Boost Productivity: Let Zia handle repetitive tasks so your team can focus on strategic work.

Improve Customer Experience: Proactively engage with customers using data-driven insights.

Make Better Decisions: Real-time analytics keep you ahead of market changes.

2. Seamless Integrations to Simplify Workflows  

Zoho 2025 focuses on creating a connected ecosystem where apps and third-party tools work together seamlessly.

What’s New?  

Zoho Flow Enhancements: Automate workflows between Zoho apps and external platforms like Slack, Shopify, and Google Workspace without coding.

Unified Data Management: Zoho Books and Zoho Inventory now sync in real-time with e-commerce platforms, ensuring accurate records.

How It Helps Your Business  

Save Time: Automate repetitive processes such as order management and invoice creation.

Reduce Errors: Sync data across platforms to avoid manual input mistakes.

Enhance Collaboration: Keep your team connected across tools without switching between apps.

3. Personalization at Every Touchpoint  

In 2025, customers expect businesses to understand their unique needs. Zoho has enhanced its apps to deliver personalized experiences at every stage of the customer journey.

What’s New?  

Zoho CRM Enhancements: Automatically segment leads based on behavior and customize engagement strategies.

Zoho Marketing Automation: Trigger personalized campaigns based on customer actions like website visits and purchases.

Zoho Sites: Offer dynamic content recommendations based on visitor preferences.

How It Helps Your Business  

Increase Engagement: Personalized experiences lead to higher conversion rates.

Build Loyalty: Customers are more likely to return when they feel understood.

Drive Revenue: Targeted content and offers improve sales.

4. Low-Code and No-Code Development for Everyone  

Custom software doesn’t have to be complicated or time-consuming. Zoho Creator empowers businesses to build apps faster with low-code tools.

What’s New?  

Pre-Built Templates: Get started quickly with industry-specific templates for retail, healthcare, and more.

AI-Powered App Suggestions: Zoho’s AI helps optimize workflows by recommending app features.

Improved Role-Based Access Control: Keep your apps secure with granular user permissions.

How It Helps Your Business  

Speed Up Development: Build custom solutions in days, not months.

Reduce IT Dependency: Empower non-technical users to create apps without coding skills.

Enhance Security: Control who can access what, ensuring sensitive data is protected.

5. Real-Time Analytics for Smarter Decisions  

Data is powerful, but only if it’s actionable. Zoho Analytics now delivers real-time dashboards and predictive analytics to help businesses make smarter decisions faster.

What’s New?  

Custom Dashboards: Create interactive dashboards that pull data from multiple sources.

Anomaly Detection: Spot unusual patterns before they become problems.

Predictive Analytics: Get data-driven forecasts to stay ahead of trends.

How It Helps Your Business  

Monitor Performance: Track KPIs in real-time to make quick adjustments.

Identify Opportunities: Use predictive insights to anticipate market needs.

Optimize Operations: Make informed, data-driven decisions to improve efficiency.

6. Mobile-First Features for On-the-Go Productivity  

With remote work becoming the norm, Zoho has made its tools more mobile-friendly, ensuring productivity from anywhere.

What’s New?  

Zoho CRM Mobile App: Now supports voice commands and offline mode for uninterrupted work.

Zoho Projects: Manage tasks, track deadlines, and collaborate with your team right from your phone.

Zoho Meeting: Host virtual meetings on the go with mobile screen sharing.

How It Helps Your Business  

Stay Connected: Access your tools from anywhere.

Improve Response Times: Handle tasks in real-time, even when you’re out of the office.

Boost Collaboration: Keep your team aligned, no matter where they are.

How These Innovations Will Transform Your Business  

The Zoho 2025 updates are more than just new features—they're transformative for businesses looking to improve their operations.

Increased Efficiency: Automate tasks and reduce manual work.

Enhanced Customer Experience: Deliver personalized interactions at every touchpoint.

Better Decision-Making: Use real-time data to make smarter business moves.

Greater Flexibility: Build custom apps and workflows to fit your unique needs.

SEO Tips to Maximize Your Zoho Experience  

Make the most of Zoho’s 2025 innovations by following these SEO tips:

Optimize for Voice Search: Many of Zoho’s mobile features now support voice commands, so ensure your website content answers questions in a natural tone.

Leverage Zoho Analytics: Use insights from Zoho Analytics to identify content gaps and improve your website’s performance.

Personalize Your Campaigns: Use Zoho Marketing Automation to segment your audience and send personalized emails that convert.

The Future is Now with Zoho 2025  

Zoho’s 2025 updates are about more than just improving functionality—they’re about empowering businesses to achieve more with less effort.

By integrating AI, enhancing mobile experiences, and focusing on personalization, Zoho is setting the stage for businesses to thrive in a digital-first world.

The future is here, and Zoho is leading the way. Embrace these innovations to streamline your operations, improve customer experiences, and future-proof your business for the challenges ahead with Evoluz Global Solutions.

Book your free consultation call NOW!

[techwishesspeaks]

How to Build a High-Converting Website in Just 7 Days

Creating a website that not only attracts visitors but also converts them into customers is every business owner's dream. Our website development company in Kolkata specialise in web development, designing, and SEO services at Tech Wishes and is well aware of the fact that one needs to develop a high-performing website with as much efficiency as possible. 

Here is a 7-day roadmap for creating a website that attracts, delights, and converts your audience.

Day 1: Define Your Goals and Audience

Answer the following questions to start with:

What is the purpose of your website? (e.g., lead generation, product sales, brand awareness)

Who is your target audience?

Defining your goals and audience will determine the architecture, design, and content of your website. Use this day to sketch out the main pages of your site (Home, About, Products/Services, Blog, Contact) and the user experience you want to build.

Day 2: Choose the Right Platform and Tools

The best platform selection is very important. For most businesses, the tools are user-friendly, and scalability is easy on platforms like Shopify, WordPress, or Wix. Our SEO experts in Kolkata at Tech Wishes always recommend Shopify for e-commerce and WordPress for content sites.

You will need:

A good hosting service.

A domain name that represents your brand.

Tools for SEO, analytics, and marketing integrations.

Day 3: Wireframe and Content Plan

Write a wireframe or blueprint of your website. It doesn't have to be elaborate; even a rough sketch will suffice. 

Focus on:

Navigation: Make it intuitive and simple.

Placement of Calls-to-Action (CTAs): Position CTAs for maximum engagement.

Content: Plan headlines, images, and text for each page to meet your goals.

Pro tip: Add testimonials, case studies, or videos to help visitors trust you.

Day 4: Develop and Design the Website

Now, the doing. Start building with your chosen platform:

Themes and Templates: Select a clean, professional theme. At Tech Wishes, our web designers in Kolkata customize themes to fit your brand identity.

Responsive Design: Ensure that your site is mobile-friendly.

Brand Elements: Add logos, colours, and fonts that define your brand personality.

Focus on visuals—use high-quality images and videos to make your site look good.

Day 5: Conversion Optimization

A high-converting website has these features:

Speed: Compress images and cache them for quicker loading.

Trust Signals: Include reviews, certifications, and security badges.

Clear CTAs: Use phrases like "Buy Now," "Get Started," or "Contact Us."

Forms: Short and easy to fill out.

SEO is key—research keywords and incorporate them into meta tags, headers, and content.

Day 6: Test, Test, Test

Test your website thoroughly before launching:

Functionality: All links, forms, and CTAs work.

Responsiveness: Test on multiple devices and browsers.

Loading Speed: Less than 3 seconds.

User Experience (UX): Get some people to navigate the site and give feedback.

At Tech Wishes, our website developer in Kolkata runs extensive testing to make sure everything is perfect.

Day 7: Launch and Track

It's time to launch! Promote your site through social media, email campaigns, and ads. Track key metrics like traffic, bounce rate, and conversions using tools like Google Analytics.

Use the knowledge obtained to make continuous improvements—your website is a living organism that develops with your audience.

Conclusion

Building a high-converting website in 7 days is possible if you use the right strategy, tools, and expertise. Here at Tech Wishes, we help businesses build a great-looking website that will generate measurable results.

Let Tech Wishes walk you through each step. Contact our best website development company in Kolkata today to get started on launching your dream website!

[priyankidentix]

Top Design Tips for New Shopify Store Owners

When starting a new Shopify store, the design is one of the most critical factors for your success. A well-designed store not only attracts visitors but also builds trust, improves user experience, and increases conversions. Below are some essential Shopify store design tips for new Shopify store owners to help them create a store that’s visually appealing, functional, and user-friendly.

Choose the Right Shopify Theme

The Shopify themes you choose for your store will play a pivotal role in how your visitors perceive your business. A good theme will enhance the user experience and reflect your brand's values. Whether you’re looking for a free Shopify theme or a premium option, it’s important to select a theme that is mobile-responsive, customizable, and easy to use.

Why it matters: Your theme serves as the foundation of your store’s design. It should be visually appealing, easy to navigate, and optimized for performance.

Actionable Tips:

Start with a Free Shopify Theme: Shopify offers several free Shopify themes that are customizable, mobile-friendly, and designed for different types of stores.

Customization Options: Choose a theme that allows flexibility to modify elements like colors, fonts, and layouts without needing to code.

Keep the Design Simple and User-Friendly

The simpler your store’s design, the easier it will be for customers to navigate and make purchases. Overcomplicating your design can overwhelm visitors and cause them to leave your site without completing a purchase.

Why it matters: Simplified designs improve user experience by reducing distractions and making it easier for customers to find products and make decisions.

Actionable Tips:

Minimalist Approach: Keep the design clean with enough white space to allow your products to stand out.

Intuitive Navigation: Ensure that your navigation bar is easy to use with clear categories for products, services, and information.

Typography: Use easy-to-read fonts for better legibility and consistency.

Pointers for Simplicity:

Avoid clutter on your homepage.

Limit the number of menu items.

Use two main colors that match your brand identity.

Ensure Mobile Responsiveness

With a large portion of eCommerce traffic coming from mobile devices, it’s crucial that your Shopify store is optimized for mobile users. A mobile-responsive Shopify store ensures that your store looks great and functions well on smartphones and tablets.

Why it matters: Mobile users expect a seamless browsing and shopping experience. A non-responsive site can lead to frustrated customers and higher bounce rates.

Actionable Tips:

Theme Selection: Opt for a theme that is mobile-optimized, so it adjusts seamlessly across different devices.

Simplified Navigation for Mobile: Simplify your navigation and use a hamburger menu for mobile users.

Optimized Images: Use compressed images for faster loading times on mobile devices.

Mobile Design Tips:

Ensure clickable buttons are large enough to tap on mobile.

Prioritize essential content at the top of the page for mobile visitors.

Use High-Quality Images and Product Photos

Shopify product images are key to creating a strong impression on your customers. Whether you’re selling fashion, accessories, or digital products, your product images should be sharp, clear, and accurately represent your offerings.

Why it matters: Great product photos help customers visualize the product, leading to higher conversion rates.

Actionable Tips:

Multiple Angles: Display your products from various angles to give customers a better understanding of what they’re purchasing.

Image Quality: Use high-resolution images but keep file sizes optimized for faster loading times.

Zoom Feature: Add a zoom feature on product images so customers can inspect details closely.

Image Guidelines:

Use a resolution of 1024x1024 pixels for clear images.

Compress images to ensure quick page loads.

Clear and Actionable Calls-to-Action (CTAs)

Calls-to-action in eCommerce are essential for guiding customers through the purchasing process. Whether it’s “Add to Cart” or “Shop Now,” clear CTAs strategies encourage customers to take action and convert.

Why it matters: Without clear CTAs, your visitors may not know what to do next. Well-designed CTAs can significantly increase conversion rates.

Actionable Tips:

Standout Buttons: Use contrasting colors for CTAs to make them pop against the background.

Action-Oriented Language: Use verbs that compel action like “Buy Now,” “Learn More,” or “Add to Cart.”

Positioning: Place CTAs strategically, such as at the top of the page, in product descriptions, or at the end of your content.

CTA Design Best Practices:

Make buttons large and easily clickable.

Use action-driven language.

Use White Space for Better Layout

Basic Information: White space, also known as negative space, refers to the empty areas between elements in your design. Using white space effectively makes your website feel more organized and visually appealing.

Why it matters: Too much clutter can overwhelm customers. White space helps to focus attention on key elements and creates a cleaner, more inviting design.

Actionable Tips:

Proper Spacing: Ensure that text, images, and other elements are spaced out evenly.

Balance: Avoid cramming too many elements into one space.

Focus Points: Use white space to highlight important information or actions like CTAs.

White Space Tips:

Keep your product images and text adequately spaced.

Use white space to create a clear visual hierarchy.

Conclusion

Designing your Shopify store is more than just picking out a theme; it’s about creating a seamless, user-friendly experience that guides your visitors through the buying process. By following these design tips, you’ll be able to create an engaging, functional, and aesthetically pleasing store that drives conversions. Whether you start with a free Shopify theme or invest in a premium design, make sure your store is optimized for both desktop and mobile, visually appealing, and easy to navigate.

[nancy-resma]

Shopify Product Photography: A Complete Guide for Boosting Your Online Sales

In the competitive world of eCommerce, first impressions matter. Shopify product photography plays a crucial role in shaping how your customers perceive your products. High-quality images can increase trust, improve customer experience, and drive higher conversion rates. This article explores why great product photography is essential, the different types of photos you should consider, and tips to improve your Shopify store's visual appeal.

Why Product Photography Matters for Your Shopify Store?

When customers shop online, they rely heavily on product images to make informed purchasing decisions. Unlike physical stores, online shopping lacks the tactile experience, making images even more important. According to a study, 67% of consumers say the quality of a product image is very important when making a purchase decision.

In fact, high-quality product images help create a professional, trustworthy online store. They reduce buyer uncertainty and enable customers to feel more confident about their purchase. By providing clear, high-resolution images, you are giving your customers the next best thing to physically holding the product in their hands.

Types of Product Photography for Shopify

Shopify product photography can include several types of images to effectively showcase your products. Understanding which type to use for your product is key to making the right impact.

Studio Photography: This includes clean, simple shots of the product on a neutral background, focusing on the product itself. This type of photography is perfect for showcasing the details and features of your product.

Lifestyle Photography: These images show the product in use, helping customers visualize how it fits into their everyday lives. Lifestyle photos are especially effective for fashion, furniture, and other lifestyle-based products.

Close-Ups and Detail Shots: These images highlight specific features of your product, such as textures, patterns, or unique elements. They’re ideal for items like jewelry, electronics, or any product that benefits from detailed inspection.

Each type of photography has its place, and combining all three can create a comprehensive product listing that appeals to a wider range of customers. You can try your hands on product photography app and automate your visual content creation process. 

Best Practices for Shopify Product Photography

For your product images to truly shine, there are a few key best practices you should follow:

Lighting: Proper lighting is essential for high-quality images. Natural light or diffused artificial light helps prevent shadows and ensures the product is clearly visible.

Backgrounds: Keep the background simple and neutral to prevent distractions. A clean, white background is ideal for showcasing products clearly and maintaining consistency across your store.

Consistency: All of your product images should follow a consistent style in terms of lighting, angle, and composition. This consistency helps maintain a professional look and feel for your store.

Resolution and Size: High-resolution images are crucial for detail, but they should be optimized for fast website loading times. Compress your images without compromising quality to ensure your Shopify store performs well.

How to Capture Stunning Shopify Product Photos

Capturing beautiful product photos for your Shopify store doesn’t require a professional photographer, but it does require some effort and the right equipment. Here’s a simple guide to getting started:

Set Up Your Studio: Find a space with plenty of natural light, or set up affordable lighting equipment like softbox lights. A white backdrop or a plain, uncluttered background works best for product shots.

Choose Your Equipment: While professional cameras provide the best results, a smartphone with a good camera can also work. Ensure the lens is clean, and use a tripod to stabilize your shots.

Shoot from Different Angles: Take multiple shots of each product from different angles, focusing on important features and unique details. Ensure you capture both close-up shots and wide-angle shots for variety.

Editing Your Photos: After shooting, use editing software to adjust brightness, contrast, and color balance. Editing is essential for bringing out the best in your images while keeping them true to the actual product.

Optimizing Your Shopify Product Photos for SEO

Optimizing your product images for SEO can significantly boost your Shopify store’s visibility in search engines. Here’s how:

File Names: Use descriptive, keyword-rich file names that explain what the image is. Instead of using random file names like "IMG_1234.jpg," name your files something like "blue-leather-jacket.jpg" or "wooden-coffee-table.jpg."

Alt Text: Alt text is used to describe images for search engines and users with visual impairments. Include relevant keywords in your alt text, such as “Buy blue leather jacket online” or “Shop wooden coffee table for living room.”

Image Compression: Large image files can slow down your website, which negatively affects both user experience and SEO. Compress your images before uploading to ensure your Shopify store loads quickly without sacrificing image quality.

Responsive Images: Ensure your product images look great on mobile devices. Most Shopify themes are responsive, but double-check that your images are scaling correctly on smaller screens.

Common Mistakes to Avoid in Shopify Product Photography

While it’s easy to focus on the aesthetics of product photography, there are several mistakes that can detract from the quality of your product images:

Poor Lighting: Insufficient or harsh lighting can result in unclear or unflattering images. Always use soft, diffused lighting to highlight the product’s features.

Cluttered Backgrounds: A busy background can distract from your product. Stick to neutral, simple backgrounds that allow the product to stand out.

Over-Editing: Excessive editing can alter the true appearance of your product and create misleading impressions. While small adjustments are necessary, ensure the product looks as it truly is.

Inconsistent Image Quality: If your product images look inconsistent—varying in style, background, or resolution—it can create a disjointed shopping experience for customers. Maintain a uniform style for all images across your Shopify store.

Using Shopify Product Photography to Boost Conversion Rates

High-quality product images do more than just attract attention—they can also directly impact your sales. Research shows that product images have a significant effect on conversion rates, with over 75% of online shoppers relying on images to make their purchasing decisions.

Investing in professional-looking product photography helps customers trust your brand and reduces hesitation. When customers can clearly see your product’s details, they’re more likely to follow through with a purchase. Some Shopify store owners have seen conversion rates increase by as much as 30% simply by improving the quality of their product photos.

Conclusion

Shopify product photography is more than just taking pictures—it’s an essential component of building a professional, trustworthy, and successful online store. With high-quality images, you can boost customer trust, improve user experience, and increase sales.

Follow the best practices outlined in this guide to ensure your product photos are clear, compelling, and SEO-optimized. Whether you’re a small business or a growing brand, investing in great product photography will pay off by creating a more engaging shopping experience for your customers.

By using consistent, well-composed images and optimizing them for SEO, you can ensure your Shopify store stands out in the crowded eCommerce marketplace.

[digizenzee]

What to Look for in a Website Design Company in London

A professionally designed website can make or break a business’s success, particularly in a competitive market like the UK. Whether you’re running a boutique in Shoreditch or leading a tech startup in Canary Wharf, your website is often the first point of contact with potential customers. And first impressions? They matter. This is why choosing the right website design company in London is an investment that paves the way for a strong online presence and long-term business growth.

But how do you choose the best partner for your web design needs? What features should you look for to ensure your business stands out across search engines and catches the eye of your target audience? This guide will walk you through the best features of a top-tier website design company, alongside tips to help you find the perfect fit for your business.

1. What to Look for in a London Website Design Company

London is packed with innovative website design firms, but not all are created equal. Here are the standout features to prioritize when making your decision.

Experience and Expertise

Why settle for a novice when you can have an expert? The digitechnique london bring years—if not decades—of experience to the table. They will have worked with a diverse range of industries and understand how to craft websites that resonate with different audiences.

Ask for their portfolio. Have they designed websites in your industry? For example, if you’re running an e-commerce store, look for a company that has expertise in building eye-catching, easy-to-navigate online stores that integrate with platforms like Shopify or WooCommerce.

Custom Design, Not Cookie-Cutter Templates

Your business is unique. Your website should be too. Look for a web design company that creates bespoke websites tailored to your brand’s identity and goals. Avoid anyone offering off-the-shelf templates, which may save money now but limit your growth and individuality in the long run.

For example, a custom design ensures that elements—like your navigation layout or call-to-action buttons—are purposefully designed to guide your visitors and increase conversions.

Mobile-First Approach

Did you know over 60% of web traffic comes from mobile devices? If your site doesn’t work perfectly on a smartphone, you’re leaving money on the table. Your chosen London design team should have a mobile-first approach, designing for smartphones and tablets before desktops.

Want proof? Test their previous work by viewing it on multiple devices. Check for smooth navigation, quick load times, and clarity on smaller screens.

2. How to Find the Right Website Design Team in London

Finding the ideal partner doesn’t have to be complicated. Here’s a step-by-step guide to ensure you’re making the right choice.

Research Your Options

Start by searching “website design company London�� and look at companies with strong reviews and portfolios. Make a shortlist based on their experience, expertise, and responsiveness.

Conduct Interviews

Schedule calls with your shortlisted companies. Ask questions like: “What’s your process for understanding our business goals?” “Can you integrate specific features like booking systems or e-commerce platforms?” “What’s your turnaround time?”

Collaborate on a Clear Brief

Communicate your business goals, target audience, and website must-haves. Be clear about your timeline and budget to set expectations.

3. Why Your Business Needs a High-Quality Website Today

A professionally designed website isn’t just an expense—it’s a business asset. It builds trust, improves customer experience, and positions your brand as a credible leader in your field. Whether you’re a small business in Camden or an expanding enterprise in Westminster, standing out online has never been more important.

Don’t leave your online presence to chance. Reach out to a reputable website design company in London today and take the first step toward unlocking your business’s full potential.

[wwewewwsd]

E-commerce and Digital Marketing for Students: Mastering the Online Marketplace

In today’s digital era, e-commerce and digital marketing are two essential tools revolutionizing how businesses operate and engage with customers. As students increasingly explore entrepreneurial ventures, understanding e-commerce and digital marketing becomes imperative. This article will delve into how students can leverage these domains to succeed, offering tips and insights into the dynamic digital marketplace.

What is E-commerce and Why is it Important?

E-commerce, or electronic commerce, refers to buying and selling goods and services over the internet. Platforms like Amazon, eBay, and Shopify have demonstrated how e-commerce simplifies transactions, making it easier to connect businesses with a global audience. For students, e-commerce offers a gateway to entrepreneurial ventures without the high startup costs associated with traditional brick-and-mortar businesses.

Understanding Digital Marketing in E-commerce

Digital marketing is the driving force behind successful e-commerce ventures. It involves strategies to promote products and services using digital channels such as social media, search engines, email, and websites. In e-commerce, digital marketing ensures visibility, drives traffic, and increases conversion rates.

For students interested in e-commerce, mastering digital marketing skills is crucial. With knowledge of search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media campaigns, students can effectively promote their products or services.

Top Benefits of E-commerce and Digital Marketing for Students

Flexibility and Accessibility: Students can work on their e-commerce ventures from anywhere, balancing academics and business.

Low Startup Costs: Starting an online store is cheaper than setting up a physical business.

Global Reach: With e-commerce and digital marketing, students can access a global customer base.

Skill Development: Learning about e-commerce and digital marketing equips students with skills in analytics, communication, and strategy.

SEO Strategies for E-commerce

One essential aspect of e-commerce and digital marketing is search engine optimization (SEO). SEO ensures that a website ranks high on search engine results pages (SERPs), making it easier for potential customers to find your products.

Keyword Optimization

Content Marketing

Creating informative, engaging content is vital for any e-commerce venture. Blogs, tutorials, and product reviews tailored to the interests of students can build trust and drive sales. Including keywords like “e-commerce and digital marketing” strategically in the content ensures higher visibility.

Mobile Optimization

The Role of Social Media in E-commerce and Digital Marketing

Social media platforms like Instagram, Facebook, and TikTok have become powerful tools for e-commerce. These platforms offer immense opportunities for students to showcase their products and connect with potential customers.

Influencer Marketing

Collaborating with influencers who resonate with the student demographic can amplify brand visibility. Influencers can create authentic connections, driving interest and sales.

Targeted Advertising

Social media platforms offer targeted advertising options, allowing businesses to reach their ideal customers. For example, a student selling handmade jewelry can create ads targeting users interested in fashion and accessories.

Email Marketing for E-commerce Success

Email marketing is another critical component of e-commerce and digital marketing. It allows businesses to engage directly with customers, providing personalized recommendations, offers, and updates. Students can build a loyal customer base by crafting compelling email campaigns.

Tips for Effective Email Marketing

Use engaging subject lines to grab attention.

Personalize emails based on customer preferences.

Provide value by sharing useful content or exclusive discounts.

Overcoming Challenges in E-commerce and Digital Marketing

While e-commerce and digital marketing offer incredible opportunities, they also come with challenges. Students may face competition, technical difficulties, or resource constraints. Here’s how to overcome them:

Stay Informed: Keep up with the latest trends and tools in digital marketing to stay competitive.

Utilize Free Resources: Many online platforms offer free courses and tools to help students learn the basics of e-commerce and digital marketing.

Experiment and Analyze: Test different strategies, analyze results, and refine your approach to achieve better outcomes.

Case Study: Successful Student E-commerce Ventures

Several students have successfully ventured into e-commerce and digital marketing, proving that determination and creativity are key. For instance, some have launched clothing lines on platforms like Etsy, while others have become affiliate marketers, earning through commissions. These examples inspire students to explore their passions and turn them into profitable ventures.

The Future of E-commerce and Digital Marketing

The future of e-commerce and digital marketing is promising, especially for students. Emerging technologies like artificial intelligence, virtual reality, and blockchain are shaping new possibilities. As these technologies evolve, students who are proactive in learning and adapting will have a competitive edge.

Tips to Stay Ahead

Explore AI tools for customer service and product recommendations.

Leverage data analytics to understand customer behavior.

Stay creative with innovative marketing campaigns.

Conclusion

For students, embracing e-commerce and digital marketing is more than a career move; it’s an opportunity to innovate and grow in the digital age. By learning the fundamentals, exploring tools, and staying updated on trends, students can build successful online ventures that not only provide financial independence but also equip them with skills for the future.

As the landscape of e-commerce and digital marketing continues to expand, students have the chance to lead the charge, making a lasting impact in the digital marketplace.

[rohitpalan]

Global E-Tailing Solutions Market: Valued at $12 Billion in 2020 with a Projected CAGR of 14% (2020-2030)

As per the findings Future Market Insight, the global e-tailing solutions market estimated to reach US$ 5 Bn in 2020 and is anticipated to exhibit a CAGR of 14.2% during the forecast period of 2020 to 2030. E-tailing, which is driven by e-commerce platforms, will be the backbone of the market, supporting its growth through the pandemic.

The adoption of the e-commerce platform in enterprises provide benefits for business to customer (B2C) and business to business (B2B) models, resulting in high conversion rate, constant growth, market stability, and long-term partnerships. E-tailing business models are expected to be in the spotlight as businesses grapple to come to terms with the ongoing pandemic.

Analysts predict that physical shops will be speedily replaced by horizontal sellers such as Amazon and eBay, who sell across wide range of verticals. Wider product ranges and aggressive discounting policies will undeniably be the strongest growth drivers for the market.

“The e-tailing market in South Asia and Pacific is expected to grow at a high CAGR during the forecast period due to the increasing penetration of third-party logistics, especially in India. Also, the increase in online grocery shopping is creating a huge channel for growth with millions of households depending on safety and comfort. “Says an FMI analyst.

Key Takeaways of E-tailing Market Study • E-tailing solutions market to see exponential growth in South Asia & Pacific with growing horizontal players • Machine learning and artificial intelligence algorithms for improved predictive analysis of consumer behavior to enhance profitability of e-tailing vendors • Food & beverages segment anticipated to retain its leading share of 31% by the end of 2030 • Improved transport and logistics with IoT, blockchain technology, and smart contracts to pave way for smooth progress for e-tailing across the globe

COVID-19 Pandemic Impact Analysis on E-tailing Market The 2020 COVID-19 outbreak marked a tipping point for adoption of the e-tailing solution providers. B2B and B2C online sales of goods experienced an exponential surge demand. From groceries to protective gears, the e-tailing market stood stoic in during the pandemic, catering to the skyrocketing need of the hour.

Between 2018-2019, the e-tailing solutions market grew by almost 17% globally. Despite circumstances being in favor of this market it is expected to experience a drop of 200-250 BPS in 2020 due to strict lockdowns and travel bans. According to FMI, the e-tailing solutions market will recover in Q3 2020 as economy limps back to a new normal. Analysts predict a 20%- 30% increase in market revenue by 2021 as online sales gain an unprecedented momentum with continued social distancing.

IoT, Blockchain, and Big Data to Define Success for E-Tailing E-tailing firms around the world are adopting new technologies such as big data analytics, Internet of Things (IoT), blockchain technology, and fleet management software management to achieve operational efficiency. Offering real-time communication to the end consumer has been the crucial component of establishing steady clientele. Customer’s journey from browsing for products to final delivery uses various smart technologies that depend on sophisticated analytics for a rich experience.

Several big players in the market have enhanced their consumer experience with segmentation marketing. E-tailing has significantly relied on Big Data to break down complex consumer behaviors to provide exceptionally customized search results and better services. In the coming years, the progress of e-tailing market will be determined by optimum usage of analytics to reach out to consumer with the best services.

Competitive Analysis Some major companies are Oracle, SAP, Shopify Inc., Salesforce.com, Inc., Digital River, Inc. Wix.com, Inc., WooCommerce, BigCommerce Pty. Ltd., eComchain, Craigslist Magento (Adobe), Elastic Path Software Inc., Episerver, Unilog Content Solutions Pvt. Ltd., Sitecore, Kooomo, SaaS Ltd, Skava, VTEX, Kentico Software.