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techforce-services · 4 months

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Data Modelling in Salesforce Marketing Cloud

Data modelling is perhaps one of the most crucial factors contributing to a robust digital marketing strategy, with Salesforce Marketing Cloud (SFMC) offering itself as an enterprise-grade platform allowing businesses to fully leverage their data. Good data modelling in SFMC can dramatically optimize your marketing operations and improve customer interaction like no other email software. In this article, I will discuss the importance of data modelling in Salesforce Marketing Cloud, how to do data modelling, and best practices.

What Is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is an all-in-one cloud marketing platform that empowers customers to run B2B or B2C-oriented promotions through various channels such as email, mobile, and social networks. It allows marketers to run tailored, data-backed campaigns that speak directly to customers and deliver outstanding conversion rates. One of the key aspects of it is to be able to manage and model data.

Salesforce Marketing Cloud Data Modelling Explained

A data model is a framework that defines how information and business rules are stored, organized, and accessed within a system.

Why is Data Modelling Important in Salesforce Marketing Cloud?

Structured Data: It ensures that data is organized so that it becomes easy to fetch and use.

More Individualized Campaigns: A well-organized data model enables marketers to create more detailed customer profiles, which can be used in highly individualized campaigns.

Efficiency: Data modelling eliminates redundancy and makes data processing & analysis more efficient.

Scalable: A strong data model lends itself to scalability, meaning your marketing operations can grow with the business without having to start over.

Key Components of Salesforce Marketing Cloud Data Modelling

Data Extensions: A data extension is a primary building block for storing and managing data in the Marketing Cloud. In this way, they resemble database tables given each extension can contain different types of data (e.g., customer details, purchase history, and engagement stats).

Attribute Groups and Data Designer: Marketing Cloud includes an interface called Data Designer, which organizes your data extensions into attribute groups. This is a visual editing tool that allows you to define relationships between fields and create the data model in an easy-to-understand manner.

Contact Builder: Contact Builder is another important tool responsible for building a centralized view of each customer by integrating segmentation data from various sources. Marketers can use it to define and manage relationships between various data entities, so the underlying model also shows in detail for a typical customer journey.

Journey Builder: Journey Builder hooks into the data model to deliver personalized customer journeys for a best-in-class marketing automation service offering. Journey Builder uses this structured data to make triggers to fire off actions and communications based on customer behaviour and preferences, thereby improving campaign effectiveness.

Salesforce Marketing Cloud Data Modelling Best Practices

Define Clear Objectives: You must have your objectives set up before you go and model the data as part of the Salesforce Marketing Cloud Implementation. Having a clear expectation of what you want your data to do will be the cornerstone on which your model structure and organization is built.

KISS (Keep It Simple, Stupid): Complex data models can be hard to deal with and maintain. Aim for simplicity by identifying key data points and relationships that directly impact your marketing objectives. Complexity in a ternary expression will cause confusion, and bugs too.

Consistent Data Definitions: Use the same columns in all three tables. Standardize data definitions throughout the enterprise. Along those lines are naming conventions, types of data formats to be used, and the different ways in which you measure an effect. Standardization ensures uniformity, minimizes discrepancies, and allows for easier data integration and analysis.

High-Quality Data: High-quality data is the cornerstone of effective modelling, so deliver that high-quality data. Set up data validation so the data which enters your system is accurate, complete, and up-to-date. And you can avoid data quality issues over time through established data cleansing routines.

Utilize Automation: Automation tools in Salesforce Marketing Cloud to automate data management processes. Solve routine operational tasks like data imports, updates, and syncing automatically, so there is time for your strategic activities.

Partner with Salesforce Implementation Partners: Partnering with Salesforce Implementation partners is a great way to gain access to industry-specific expertise and knowledge. These partners have deep experience in configuring and tuning Salesforce Marketing Cloud from your data model to be robust and scalable. They serve on your committee and it speeds yours up as well as helps you avoid the pitfalls of the less principled approaches.

Advanced Data Modelling Techniques

Segmentation and Targeting: Advanced data models enable complex segmentation and targeting strategies. Marketers can craft relevant campaigns that speak to very specific segments of the audience by filtering out (segmenting) customers into groups based on a variety of criteria ranging from demographics, behaviour, or preferences — generally placing users in several different buckets.

Predictive Analytics: By using predictive analytics in your data model, you can predict how customers are going to act and understand trends. Predictive models use historical data analysis to predict future actions in order so businesses can act proactively implement marketing strategies and resource allocation.

Powering Your Data Model with External Data Sources: Enhancing your data model with external data sources can provide a more comprehensive view of your customers. Integrate data from social media, third-party analytics providers, and what not to enrich customer profiles, and also to enhance the effectiveness of your marketing campaigns.

Real-Time Data Processing: The ability to process large volumes of real-time data is necessary in today's digital era where everything happens at breakneck speed. Incorporating real-time data feeds into your model enables you to react instantly to customer behaviours, making your marketing messages more timely and relevant!

Conclusion

Data modelling is one of the core parts of Salesforce Marketing Cloud that helps you with your successful digital marketing strategy. Structured and organized data can boost personalization, optimize efficiency, and drive scalable growth for businesses. Application of tools such as Data Extensions, Attribute Groups, and Contact Builder within Journey Builder as well as deployment of best practices in addition to advanced techniques can be leveraged to construct a rich data model for greater marketing benefits. And working with Salesforce Implementation partners can even enhance your strategy and obtain the support necessary to gain the most out of Salesforce Marketing Cloud. Even in an era where digital marketing is constantly changing, a well-designed data model has remained central to the success of any data-driven MarTech stack.

#salesforce #technology #crm #business #salesforce implementation services #salesforce implementation partners #salesforce marketing cloud

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manrastechnology · 7 months

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Everything You Need to Know About Einstein Copilot

Salesforce is revolutionizing the way sales, marketing, and customer service professionals work with its latest offering, Einstein 1. This upgraded version of the Salesforce platform introduces a comprehensive suite of tools designed to seamlessly integrate AI into everyday workflows. At the core of this groundbreaking innovation is the Einstein Copilot solution, which serves as a virtual AI assistant within the Salesforce ecosystem.

In this article, we’ll explore the Einstein Copilot overview and dive into its features, including Copilot for sales teams, Copilot for customer service, and Copilot for business insights. We’ll also examine how Salesforce AI integration enhances these fields.

What is Salesforce Einstein Copilot?

Think of Salesforce Einstein Copilot as your personal assistant within the Salesforce ecosystem. It’s like having a helpful AI chatbot by your side, specifically designed to assist CX (Customer Experience) staff in getting things done efficiently.

Similar to other AI tools you may have encountered, this Salesforce AI assistant can tackle various tasks for you. From coding assistance to creating visualizations and setting up online stores, Salesforce Copilot capabilities are there to lend a hand. For sales teams, it provides valuable guidance, making the process of closing deals smoother and faster.

What’s impressive is that Einstein Copilot taps into a wealth of customer data from the Salesforce Data Cloud. This includes information like customer interactions, insights, and even conversations from platforms like Slack. With its easy-to-use interface, it can help automate responses to customers, craft sales emails, and create personalized experiences effortlessly.

What are the Salesforce Copilot Features?

Let’s dive into the Copilot features provided by Salesforce and see how streamlining workflows with Copilot functions:

Copilot for Sales Teams

Sales teams rely heavily on Salesforce to manage customer interactions and drive revenue. With Copilot, sales professionals gain a powerful ally in their daily routines. Copilot assists in meeting preparation by researching accounts and automatically updating Salesforce with pertinent information. During meetings, it surfaces customer sentiment insights and summarizes key discussions, making it easier for sales reps to stay informed and engaged.

Moreover, Copilot extracts actionable next steps from video calls, ensuring that no opportunities are overlooked. Additionally, the tool allows users to search for specific details within customer conversations and generate sales emails tailored to their brand’s tone and style, saving valuable time and effort.

Copilot for Customer Service

Exceptional customer service is essential for building long-term relationships with clients. Salesforce Copilot enhances the customer service experience by providing personalized and efficient assistance. Customer service representatives can rely on Copilot to respond to queries with relevant answers grounded in company data. Whether through email, live chat, or social media, Copilot ensures consistent and timely responses, improving customer satisfaction.

Furthermore, the virtual Salesforce AI assistant offers step-by-step guidance, empowering service teams to resolve issues quickly without disrupting their workflow.

Copilot for Marketing

Marketing professionals face the challenge of capturing and retaining customer attention in a crowded digital landscape. Salesforce Copilot offers valuable support in crafting compelling marketing campaigns. It generates email copy, blog posts, and other content to engage audiences effectively. By leveraging Einstein and the Data Cloud, Copilot optimizes campaign segmentation, ensuring that messages reach the right audience segments.

Additionally, marketers can create personalized landing pages and contact forms based on consumer behavior, further enhancing the customer experience. Surveys generated by Copilot provide valuable insights into customer preferences, enabling marketers to refine their strategies for better results.

Copilot for Business Insights

In addition to supporting sales, marketing, and customer service functions, Copilot offers valuable insights and assistance to other departments within an organization. Developers can benefit from Copilot’s ability to translate natural language prompts into actionable code and identify vulnerabilities.

Moreover, Copilot integrates seamlessly with Tableau, enabling businesses to transform raw data into actionable insights. This improves data analysis efficiency and empowers decision-makers with valuable insights to drive business growth.

Conclusion

In conclusion, Salesforce Copilot marks a significant advancement in AI-powered support, reshaping how sales, marketing, and customer service tasks are managed. By harnessing Copilot’s capabilities, organizations can streamline their workflows, boost productivity, and enhance customer satisfaction, ultimately driving success in today’s competitive market.

For expert guidance and seamless CRM implementation, consider partnering with Manras. As a certified Salesforce consultant specializing in CRM implementation, Manras is recognized as a top-tier Salesforce Summit (Platinum) partner. Manras’s tailored CRM consultation services can help businesses navigate the complexities of Salesforce Copilot, unlocking its full potential and paving the way for improved efficiency and growth.

Read More: https://www.manras.com/unlocking-einstein-copilot-your-ultimate-guide/

#manras technologies

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globaljobalert-blog · 1 year

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Business Development Representative - Remote

Company: Array Array is a financial innovation platform that helps digital brands, financial institutions, and fintechs get compelling consumer products to market faster. We deliver a suite of credit and identity monitoring tools, privacy protection, and a financial ads marketplace via embeddable widgets or a clean, modern API. Our private label offerings help drive revenue and increase engagement for our customers while empowering millions of consumers to achieve their financial goals. As a remote-first company, we’re focused on providing opportunities for high performing individuals to have deep impact in the fast growing fintech space. A clear mission, a commitment to continuous improvement and a willingness to experiment empower us individually and together deliver the best products for our clients and users. We are looking for a Business Development Representative experienced in top-of-funnel sales in B2B SaaS products. Within this role, you would be the face of the company, creating relationships with clients and applying sales strategies while promoting our growth. We see this BDR as a step towards a career in sales for individuals who succeed. Array expects exponential growth in the near term. Come grow with us. You Will: - Develop top-of-funnel sales opportunities with target prospects in main market segments, direct-to-consumer industries such as lending, lead generation providers, DTC marketers, mortgage companies, etc. - Qualify prospects and present Array's value proposition. - Conduct research to identify new markets and customer needs. - Prepare sales materials and communications for client meetings and prospect outreach. - Develop mastery of sales enablement tools. - Manage, document and plan all activity with proficiency in Salesforce. - Collaborate with sales leadership to share market feedback, set strategy, prioritize industry segmentation. - Assist with meeting scheduling at conferences and trade shows. You Have: - Excellent sales and negotiation skills. - Outstanding ability to explain technical products to a non-technical audience. - Bachelor's degree or equivalent experience in Business, Business Administration, Sales, or related field. - 1 or more years of sales experience. - Proven working experience as a business development representative or other relevant role. - Proficiency in customer relationship management (CRM) software, such as Salesforce. Personal Qualities: - Integrity – we are building a culture that defines our company. That happens with the people we hire. - Candor – we are a small team in a 100% virtual company that works hard, so our relationships need to be built on a foundation of trust. We do what's right for our customers, and for each other. - Energy - Array is on the move. In less than 2 years, we now have over 100 deployments, and we are growing every week. We want to hire team members with a passion to grow with us. We see this BDR position as a step towards an Account Executive position for individuals who succeed. Array expects exponential growth in the near term. Come grow with us. Pay Transparency: Salary Range: $60,000 (base); $90,000 OTE The pay range above represents the current low and high end of the compensation band for this position and may change in the future. Actual compensation may vary depending on factors such as candidate skills, qualifications and experience. Other compensation may include equity options and incentives. Array Offers All Full Time Employees the following Benefits and Perks: - Full medical, dental, and vision, premiums covered at 100% for full-time employees and 70% for dependents - Unlimited PTO and sick leave + 14 company holidays to encourage a healthy work-life blend - Partnership with Spring Health to support mental health - 100% 401k match up to 4% with immediate vesting - Generous and competitive parental leave for all parents - $2,000 medical travel coverage - $1,000 desk setup subsidy to set-up your unique remote office - $100/month to subsidize wifi/cell phone expenses - Summer Fridays (half-day Fridays) from May to September - Arrayaversary Kits for work anniversaries - Mentorship Circle Programs for career growth and development Not sure if you meet the Qualifications? We know that folks tend to only apply if they check every box. If you think you have the appropriate qualifications, but don’t meet every single one, we encourage you to still apply. We’d love to hear from you. One of our core values at Array is to care and support one another, and that’s why we strive to create an environment where everyone feels empowered to bring their best selves to work. Diversity, equity, and inclusion foster collaboration, comfort, and confidence. We’re at our collective best when we each feel our best. We are proud to be an equal opportunity workplace; we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. APPLY ON THE COMPANY WEBSITE To get free remote job alerts, please join our telegram channel “Global Job Alerts” or follow us on Twitter for latest job updates. Disclaimer: - This job opening is available on the respective company website as of 8thJuly 2023. The job openings may get expired by the time you check the post. - Candidates are requested to study and verify all the job details before applying and contact the respective company representative in case they have any queries. - The owner of this site has provided all the available information regarding the location of the job i.e. work from anywhere, work from home, fully remote, remote, etc. However, if you would like to have any clarification regarding the location of the job or have any further queries or doubts; please contact the respective company representative. Viewers are advised to do full requisite enquiries regarding job location before applying for each job. - Authentic companies never ask for payments for any job-related processes. Please carry out financial transactions (if any) at your own risk. - All the information and logos are taken from the respective company website. Read the full article

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awsquality · 1 year

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5 AppExchange Apps That Will Transform Financial Services

Dreamforce, Salesforce's biggest annual event, frequently sheds light on important trends, disseminates breaking news, and prognosticates changes for the following year. This year, much attention was paid to the requirement of financial services implementing digital transformation, especially about engaging consumers and creating lifelong relationships. We've heard a lot about this idea and how digital transformation can help to future-proof your organization during the past year. The good news is that you can start increasing your productivity and streamlining procedures right away. However, this can be very overwhelming. How? Find out by reading on!

The Salesforce AppExchange

The most reliable enterprise cloud marketplace, Salesforce's AppExchange offers more than 7,000 apps and accredited consulting firms to help Salesforce's capabilities grow. It offers applications for all divisions, markets, and corporate use cases. Make your financial institution more powerful by using apps from AppExchange. To get you started on your path to streamlining processes and optimizing productivity, we've chosen five programs that address specific pain issues within the financial services sector.

1. Give your group more precise data

Consider your data's existing state. What is the largest problem you are now facing? It's redundant for a lot of Salesforce users. It is well known that Cloudingo has a greater ability to search through data and identify duplicate records. In addition to mass merging duplicate entries, this application verifies mailing addresses, cleans lists before records are sent to SFDC, matches import records with pre-existing Salesforce information, and does a lot more to help clear out data cobwebs.

2. Cut down on time spent navigating between email and Salesforce

Spend more time interacting with customers and less time switching platforms. Users of Cirrus Insight can manage sales without ever leaving their email inboxes. You can build and update Salesforce data (leads, contacts, and opportunities), track email openings, make follow-up reminders, schedule sales calls, and more, regardless of the email program you use.

3. Produce reports and proposals more quickly

Nintex Drawloop DocGen's ability to be used by anyone in any industry, regardless of IT literacy, is one of its biggest features. Using pre-defined templates, users can manage access to documents based on stage or user rights, preventing human mistakes and assuring legal and policy compliance. Automate the assignment of tasks, alarms, and follow-ups to ensure that nothing is overlooked. Nintex provides click-not-code solutions for anything from quotations to proposals, NDAs, order forms, and more.

4. Increase the output of sellers

What are some of the toughest problems you encounter if you operate in the wealth management sector? For many people, it's the loan origination procedure, which may quickly become tedious and difficult. The Encompass Connector streamlines the loan origination process, removes complications, and lowers the cost of lending and investing at scale to serve as an all-in-one mortgage management solution. To reduce friction and enable lenders to synchronize data effortlessly between the Encompass and Salesforce platforms in real-time, Encompass creates a secure bidirectional link. This connection will ultimately save your lenders time and money.

5. Boost post-purchase management

Once a deal is tagged as "Closed Won," TaskRay Post-Sale, which is entirely native to Salesforce, organizes and manages your work, teams, and procedures. After a client signs the dotted line, visibility is improved, cross-team cooperation is effortless, and manual work is decreased, all of which contribute to a better client experience. Consistency across your business is ensured with pre-built templates, out-of-the-box functionality, and unified data. TaskRay allocates the appropriate individuals to the appropriate tasks at the appropriate times without ever requiring data to be moved from Salesforce, allowing you to concentrate more on developing client relationships.

#salesforce #appexchange #service #consultant

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fidelmartin007 · 1 year

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Hiring a Salesforce Developer – How Does it Help Your Business?

About 150,000 companies, both large and small, use Salesforce. It’s used for customer relationship management and to handle businesses by creating unique solutions.

When you hire a Salesforce developer, it can be a very beneficial investment. Salesforce developers are qualified to build unique solutions on the Salesforce platform that help you enhance productivity and efficiency and gain profitable insights into your business.

Salesforce developers assist you in integrating with other systems, automating processes and tasks, and building unique features and applications on the platform.

Integrate With Other Systems:

Salesforce developers provide assistance when you wish to merge Salesforce with other systems, like your accounting software. They help provide a streamlined experience for your users while making it effortless for you to maintain and analyze data on various systems, i.e., Xero, Netsuite, WordPress, or Outlook.

Migrate Data to Salesforce:

A Salesforce developer makes it easier when the time comes for you to transfer all your data to Salesforce from another system or CRM. This includes data extraction, cleaning it up, formatting it, and bringing it into Salesforce so that it is appropriately arranged and accessible.

Within Salesforce, You Can Design Forms:

With the help of Salesforce developers, you can design custom forms that can be used within Salesforce and by the public on other platforms or your website. You can use these forms for various purposes, like gathering feedback, registering for different events, or gathering customer information.

Track and Manage Employees:

Salesforce developers furnish you with unique solutions on your platform that help you track and manage employees, like attendance, tracking their performance, and leave management.

Automate Processes and Tasks:

Salesforce developers help you automate repetitive tasks and processes, like creating events and tasks, updating records, and sending emails. This saves your team time and effort while ensuring that all important tasks are taken care of regularly.

Build Personalized Features and Applications:

Salesforce developers can lend a hand in constructing features and applications on the platform that fit your business like a glove. These include custom reports and dashboards, which can help provide insights into the business and help make data-driven decisions. For instance, a personalized dashboard helps you keep track of key metrics, like customer satisfaction, in real time.

Push Queries To Salesforce:

Salesforce developers help you merge Salesforce with your website. This means that all the queries and other such data are automatically pushed to Salesforce. This is a tremendous help when you wish to manage and track your website inquiries, making it easier for you to respond to them in a timely manner.

Event Management System:

Salesforce developers help build personalized solutions on the platform that help you manage and keep track of events, like workshops, conferences, and trade shows. This would include certain features like ticketing, registration, attendee tracking, and scheduling.

Why You Should Hire Salesforce Develop Based On Skill Set

When you want to hire Salesforce developer, make sure you give importance to the skill set and experience of the candidates. You will find that different developers have different areas of specialization, making it important to figure out what specific skills you are looking for.

One area you should consider is the various types of frameworks and tools available in Salesforce. If you are looking for a true asset to the business, you should hire someone who is an expert in these.

Given below are the various types of Salesforce developers based on their skill sets:

1. Visualforce developer

If you need to create and build custom user interfaces on the Salesforce platform, you should consider hiring a Visualforce developer. Visualforce developers are adept at the Visualforce framework, which they use to build personalized user interfaces on the platform.

2. Integration developer

Should you need to connect Salesforce to other systems or/and platforms, then an integration developer is your best bet. Integration developers have experience merging Salesforce with other systems, which helps create a seamless user experience.

3. Lightning developer

If you must build a modern, responsive user interface on the Salesforce platform, you need to hire a Lightning developer. Lightning developers are skilled at working with the Lightning framework, which they use to build user interfaces optimized for different devices and screen sizes.

4. Apex developer

If you need to build unique integrations or applications on the Salesforce platform that are complicated or which require advanced programming skills, you should hire an Apex developer. Apex developers are well-versed in the Apex programming language, which they use to create solutions on the Salesforce platform.

Basically, you should hire a Salesforce developer based on their skill set so that you can create custom solutions on the Salesforce platform that are custom-made for your business needs. Whether you need to hire an Integration developer, Apex developer, Lightning developer, or Visualforce developer will depend on your needs.

Additionally, it is important that you look for other qualities in a possible candidate, which can include:

Good ability to work with a team, in addition to good communication skills.

A track record boasting deliveries of high-quality software within budget and on time.

Excellent problem-solving skills.

Adaptability and willingness to learn new technologies.

When appraising a candidate, you can go over several steps to assess their experience and skill, including:

You can ask them to provide examples of past projects that they have worked on, along with the challenges they faced.

You can ask for references from past employers to verify their experience.

Give them a technical assessment challenge to test out their knowledge and skills.

You should check their Salesforce certification status to check if they possess the necessary expertise and credentials.

Salesforce Development: In-House vs. Outsource

When you think of who to hire for Salesforce development, you are faced with a couple of options: outsource or do it in-house. If you wish to build a team of your own, you will be responsible for hiring employees with the required experience and skill sets. On the other hand, if you want to outsource this development, you don’t have to think about hiring and managing anyone.

When to Hire In-House

Seeking instant support

Budget is not an issue

You need full control

You already have proper experience with managing

When to Outsource

Budget is a constraint.

The project is not big

Unfamiliarity with the Salesforce development process

You are good with communicating in a different time zone

When Do You Not Hire A Salesforce Developer?

There may be certain projects and situations where you do not need to hire a Salesforce developer. For instance, if your only use of Salesforce is for basic contact management, and you don’t have any complicated customization requirements, then you do not require a dedicated Salesforce developer. Here, it would be considered cost-effective to train existing employees on the basics of the platform or to use resources already provided.

Another situation where you might not need a Salesforce developer is if you already work with a trusted consulting partner who handles all your Salesforce needs. Here, it is more profitable to keep working with the existing partner and use their experience rather than bringing someone new on board.

Overall, the decision to hire should be based on specific business goals and needs. It’s important for you to consider the current and upcoming Salesforce requirements and the cost and advantages of hiring a full-fledged, dedicated developer before you decide.

Our Salesforce developers have between 2 to 5+ years of experience and our 16+ years of industry experience. CRMJetty can be your Salesforce development partner.

Original Blog: https://www.crmjetty.com/blog/hiring-salesforce-developer-how-does-it-help-your-business/

#salesforce #hire salesforce developer

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baileyanthony638 · 1 year

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Salesforce Finance Cloud for Banking is a CRM solution designed for financial institutions. It helps manage customer interactions, streamline processes, and includes financial planning tools. This document It is discusses How Salesforce solutions can benefit wealth and asset management, insurance companies, capital markets, banking, and lending for customers. For more information, contact our specialists.

#certified Salesforce partner #Salesforce for finance #Salesforce consulting services

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empirecloud · 2 years

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How Do Salesforce Implementer Manage Relationship And Campaign With Customers

Salesforce is the complete CRM solution that helps connect every part of your business with Salesforce. As a part of a powerful tool, CRM software benefits you to store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns at one central location.

Form Titan Salesforce integration takes CRM further to provide a powerful, flexible form builder used for automating from entry and allows you to create or modify any data in your Salesforce instance.

Some essential features are highly flexible from a platform for event registration and the best tool to enhance the client on boarding experience.

Untold Benefits of Salesforce Financial Cloud Services

Salesforce financial cloud services come with a comprehensive slab of benefits. As follows, it helps to automate and track commercial landing progress. Homogenize next-level customer care for retail banking. It helps to indicate requests for member services based on the customer journey. Additionally, meet regulatory changes in consumer lending and mortgages. Read More@

#Empire Cloud #salesforce marketing cloud pricing #salesforce financial cloud services #salesforce self service portal #Salesforce Implementer

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tenacioushologrambarbarian-blog · 5 years

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What Is Financial Technology — Fintech and how is it useful in 2020? (with examples)

If you see the pattern then in the 21st-century financial technology which is popularly referred to as fintech has risen dramatically since the last 5 years and is projected to rise more in upcoming days. The sole purpose of Fintech is to modernize traditional financial trading that includes anything from mobile payments applications to cryptocurrency.

‘At the end of the day, customer-centric fintech solutions are going to win.’ — Giles Sutherland, Carta Worldwide

Mobile applications play a major role in fintech with mobile app users can do a variety of financial activities like money transfer, avail mobile banking, invest directly from mobile, get advice on the phone, etc.

According to EY’s 2017 Fintech Adoption Index, one-third of users utilize at least three to four or more fintech services and those users are also increasingly aware of fintech as a part of their daily lives.

Fintech is also subtly helping cryptocurrency and as the current market tells that cryptocurrency is booming and a lot of development is happening in cryptocurrencies such as bitcoin, Ethereum, Litecoin, Tether (USDT), Libra and many more.

In simple language, if we have to describe what fintech is then any individual or company that uses the internet, mobile phones, cloud services and software technology to connect financial service at one place at any time it resulted in innovation; innovation in financial technology which says FINTECH.

Some of the Factsheet about Fintech

PayPal is one of the most well-known fintech companies, with a transaction volume of US$333.8 billion in 2019 as per Statista

Venmo is another, which reached its first US$1 billion transaction volume in January 2016 as per Venmo

Stripe is the biggest fintech company in the United States and one of PayPal’s biggest competitors, worth US$22.5 billion by Forbes

China’s online payment market is dominated by three services that make up 66% of all digital transactions made in China (Alipay, China pay, and Tenpay), which make up 29%, 19.5%, and 17.6% of the market, respectively according to Bloomberg

Ant Financial is the biggest fintech company globally, with an estimated worth of US$75 billion by Investopedia

Types of Fintech services trends in 2020

At first, fintech was dedicatedly made to function as back-end systems for banks and other financial entities. But as time passed, more and more innovation happened, range of applications increased and Fintech has now taken the front seat of the mainstream business where today, millions of consumers and businesses are using various forms of fintech in their daily financial transactions, usually via a smartphone. So here the gist of how fintech is being used in 2020, along with some of its traditional uses.

Mobile Payments

21st Century is leading by mobile and globally the number of mobile users is increasing. If you look at the facts then With 5.11 billion unique mobile users worldwide, it’s not surprising that global mobile payment transactions will be worth over $1 trillion in 2019. By 2023, that figure is expected to exceed US$4.3 trillion.

If you try to observe the current payment pattern, then at least 64% of smartphone users have used their mobile phone to transfer payment or any kind of financial transaction that includes apple pay, Google Wallet, Paypal, UPI services, etc. These Fintech service providers constantly improve their products and services to serve better to customers.

In fact, you can say that Fintech is helping us all to move towards a cashless society. Check out some of the Top-notch mobile payment offerings

Here are quick stats by Statista about How the mobile payment services are used in U.S

Stock-Trading Apps

In the 1940s no one would have imagined that money can be associated with so many forms like Stock trading to Cryptocurrency and what not. This is the time where stock trading platforms are using digital robotics-based financial advisors to answer the customer about their investment even if they can predict the future by every microsecond as per the market’s situation.

If you look into the past or ask any of the investors then they will tell you that they need to physically go to the stock exchange establishments in order to buy/sell stocks or scripts. Today, the stock trading solutions allow anyone to easily trade stocks at the flick of a finger on their smartphones from anywhere around the corner.

Robotics advising made it like that that it works on specific smart algorithms and other smart calculations that Financial advisers can analyze numerous portfolio options more efficiently, 24/7, simultaneously. No wonder, an increasing number of Robo-advising services continue to emerge.

Another popular and highly innovative fintech contribution is the invention of stock-trading apps.

With cheaper and low-minimum stock-trading apps in the market, investing had never been easier. Thanks to these fintech innovations, making those stock-trading apps can now be done anywhere, without any budgetary constraints.

Budgeting Assitance Applications

Remember there’s one time when our parents were used to sitting once in a month with stacks of bills, future plans, grocery, health policy etc. and trying to figure out how they’ll be allocated funds to react to things. Nowadays all this is just history.

Thanks to budgeting applications that monitor our daily, weekly, monthly expense and plan our budget accordingly to the needs more efficiently. Budgeting apps and fintech apps working like a tag team when it comes to serving the best to consumers.

One of the most common uses of fintech in 2019 is budgeting apps for consumers, which have grown exponentially in popularity over the last few years.

Blockchain and Cryptocurrency

61% of high-profile digital companies worldwide are investing in blockchain, according to a report by identity management firm Okta shared with Cointelegraph on April 2. San Francisco-based enterprise identity provider Okta has released a survey on new trends in technological developments and business opportunities of the world’s largest companies.

In its first “Digital Enterprise Report,” Okta surveyed 1,050 IT, security and engineering decision-makers from global companies with at least $1 billion in revenue. Okta explained that decision-makers were defined as someone at the company who is “responsible for making technology purchasing decisions.”

cryptocurrency and the very famous Blockchain technology helped financial transactions faster and very much secure by days in going. Some cryptocurrency trading platforms include Coinbase, Robinhood, Cash App, Gemini, and Binance.

AI Virtual Assistants

Rise of Artificial Intelligence (AI) has opened new opportunities for every industry and it can be especially helpful for Fintech. AI and digital banking have led to the banks improving their services and offerings in the field of mobile banking. With AI users mobile experience and access to financial services from any financial institution is rapidly increasing and has become so easy as well.

Crowdfunding Platforms

Crowdfunding platforms have the ability to send or receive money from any users around the globe. It allows businesses or any individuals to pool funding from a variety of sources all in the same place. Now it’s possible to go straight to the investors to support a startup or Idea. And while their applications range from family and friends funding to fan and patron funding, the number of crowdfunding platforms have multiplied over the years.

There are many more included in the list whether its Insurance or Payment Gateways, Digital Lending, and Credit card, etc. The matter of fact is that there’s one simple question bugging around anyone’s mind.

But a million-dollar question, who uses fintech?

Who are the other users of fintech? And how is fintech being used in different ways?

Check your smartphone and honestly tell me how many fintech apps are installed in that genius piece of machinery you own? Is it a Banking app, Budgeting App, Stock trading app, Currency Monitoring app or a digital payment application? There are many players in the league who use fintech in their business.

Consumers

B2C for small businesses

B2B for banks

Bank’s business clients

Enough of sci-fi names. Let’s dig in a little deeper to understand the crux of it.

1. B2C (Business to Client)

The range of clients for fintech is rising very vast. Applications like PayPal, Venmo and Apple Pay, Google Pay allow clients or consumers to transfer money via the internet or mobile technology, and budgeting apps like Mint allow customers to manage their finances and expenses.

The Banking industry is paying its focus on B2C B2C applications like transferring payment to pay bills.

2. B2B (Business to Business)

Before the existence of fintech, traditional businesses went to the banks and asked for loans and financial services. But thanks to the revolutionary innovation in the field of fintech, businesses can easily avail loans, financing, and other financial services through mobile & web technology. On top of that, cloud-based platforms and even customer-relationship management services like Salesforce (CRM) — Get Report provides B2B services that allow companies to interact with financial data to help improve their services.

What’s the Catch? Why do you require a Stock Trading App?

More and more people have started trading and investing online nowadays due to easy accessibility. It is more feasible to not rent/buy an office for modern-day brokers since their clients have started opting for a portable solution.

What are the Options? Why hire us?

Our team’s mentors have been in the Stock and Currency Trading market for the past 15 years and so they know the ins and outs of this industry. Discuss with the best and get to know the infinite possibilities that technology can offer you and your clients.

Archisys has developed some Fintech apps and part of their development from scratch to deployment.

Stock Book: Share Market Companion

Stock Book is a smart companion for every investor and stock market trader. Track & analyze favorite company’s financial strength by star rating reviews and technical tools.

It also has an educational section about the stock market (Share Bazar) basic by Mandira Bedi. Stock Book is a smart companion for every investor and stock market trader. Track & analyze favorite company’s financial strength by star rating reviews and technical tools.

visit case study

Find My Trade

A startup company came up with an idea of bringing in all the Trade Advisors together within a common platform for them in order to share their knowledge as well as guide traders (old and new). They named the platform ‘FindMYTrade’

But one of the major challenges was to make the platform engaging for its users. Unlike other social sharing platforms, this wasn’t a content sharing or video sharing platform for entertainment purposes but an entirely information-centric platform. So, making it addictive enough for users to stay hooked onto the app was already challenging.

visit case study

The entire financial world has already entered into an era of evolution. Banks and other financial institutions are also making massive changes to keep up with this transformation towards technology and innovation.

Behind all of these are the collective, powerful disruptions that fintech brings. Fintech companies are trying to push their boundaries in payment, auditing, insurance, blockchain, and other influential financial services. As such, more financial, as well as non-financial institutions, will be forced to invest more and more funds into fintech startups to keep up with the ever-changing digital trends.

Archisys bring their best men on the ground to help startups or any individuals or companies who want to disrupt the financial business whether it’s an idea or a game-changing financial service. Archisys aims to deliver the best this industry has ever seen and we constantly educate everyone to make a difference in their respective domain.

#Fintech Cryp Stock Market Financial Technology Budgeting

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salesforceconsultant · 8 months

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7 Compelling Reasons to Leverage Salesforce for Loan Origination and Decisioning

Discover the power of leveraging Salesforce for streamlined loan origination and decisioning. This comprehensive guide outlines 7 compelling reasons why Salesforce is a game-changer in the financial landscape. From enhanced customer interactions to robust analytics, Salesforce transforms the lending process. Explore how this versatile platform can elevate your business, ensuring efficiency and precision in every step of loan management. Stay ahead in the competitive financial industry by harnessing the capabilities of Salesforce for unparalleled success.

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danielwalkerusa · 2 months

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Ambit Finvest enhances its customer management with Salesforce CRM, leveraging its advanced features to streamline operations and improve client interactions. This implementation aims to boost efficiency, facilitate better data management, and ultimately drive growth by optimizing how Ambit Finvest engages with its customers and handles their needs.

#Salesforce #field sales management

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bountyofbeads · 5 years

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https://www.nytimes.com/2019/08/05/business/dealbook/walmart-guns.html#click=https://t.co/JXPlayePuS

Yes. CEOs who have economic leverage should use it.

AND YET: we can't rely on the noblesse oblige of company executives to solve our biggest social problems. Some will be great at this. Others will not.

We must use public tools - law, government - to solve public problems.

Dear Walmart C.E.O.: You Have the Power to Curb Gun Violence. Do It.

By Andrew Ross Sorkin | Published Aug. 5, 2019 | New York Times | Posted August 6, 2019 7:44 PM ET |

The following is an open letter to Doug McMillon, the chief executive of Walmart.

Dear Mr. McMillon,

The massacre at your store in El Paso over the weekend was a tragedy.

So were the shooting deaths, days earlier, of two Walmart employees, at a Walmart store in Mississippi. So, too, was the mass shooting early Sunday in Dayton, Ohio — and the multitude of others in recent years.

It is clear that this country is suffering from an epidemic that law enforcement and politicians are unable or unwilling to manage.

In the depths of this crisis lies an opportunity: for you to help end this violence.

You, singularly, have a greater chance to use your role as the chief executive of the country’s largest retailer and largest seller of guns — with greater sway over the entire ecosystem that controls gun sales in the United States than any other individual in corporate America.

What happened over the weekend was not your fault — but it is your moral responsibility to see that it stops.

The legally purchased weapons that were used in the mass shootings did not come from Walmart. But guns in America travel through a manufacturing and supply chain that relies on banks like Wells Fargo, software companies like Microsoft, and delivery and logistics giants like Federal Express and UPS. All of those companies, in turn, count Walmart as a crucial client.

Economists have a term for the kind of influence you wield: economic leverage.

Walmart has used this leverage for years over its suppliers, partners, distributors, rivals — even cities and states.

Now you have the chance to use that clout to help fix a system that is clearly broken, to solve a crisis whose costs are measured in lives, not just in profits and losses.

Other chief executives are already stepping up. For example, Marc Benioff of Salesforce recently pushed his company to stop working with retailersthat sell automatic and certain semiautomatic firearms, high-capacity magazines for ammunition and a wide variety of accessories.

Ed Stack, chief executive of Dick’s Sporting Goods, was an early mover in removing guns from his stores. He brought important attention to the issue. But unlike you, with your huge scale, he did not have enough leverage to create real, systemic change.

You have already stopped selling handguns and assault-style weapons and raised the age limit to 21 to buy a gun from your stores (though you still sell rifles and certain other types of guns). I commend you for that.

Some critics have suggested that Walmart stop selling guns entirely, but you can use your influence over gun makers for good.

You could threaten gun makers that you will stop selling any of their weapons unless they begin incorporating fingerprint technology to unlock guns, for example. You could develop enhanced background checks and sales processes and pressure gun makers to sell only to retailers that follow those measures.

You have leverage over the financial institutions that offer banking and financing services to gun makers and gun retailers as well as those that lend money to gun buyers. You could use your heft to influence banks and credit card systems to change their processes around tracking gun sales. They have none.

Jamie Dimon, chief executive of JPMorgan Chase, wrote an email to his employees Monday calling on them to “recommit ourselves to work for a more equitable, just and safe society.” Call Mr. Dimon. Tell him you need his help to use the financial system’s plumbing to create a world-class method of tracking gun sales with built-in safeguards. He has resisted — but you are one of his clients.

Then call Tim Cook, Apple’s chief executive, who says he is heartsick about the violence. “It’s time for good people with different views to stop finger pointing and come together to address this violence for the good of our country,” he wrote on Twitter on Sunday.

Mr. Cook should listen to you — after all, Walmart sells vast quantities of his company’s products. Apple already bans the use of Apple Pay to buy guns and ammunition online, but it hasn’t extended that policy to in-store purchases. Shouldn’t it? And now Apple is preparing to launch a credit card with Goldman Sachs and Mastercard. They could establish a policy from the get-go not to conduct transactions with retailers that sell guns or only those that follow a best-practices protocol.

And what about calling C. Allen Parker, Wells Fargo’s interim chief executive? Wells Fargo is the bank to the National Rifle Association, the leading force against reasonable gun laws.

Now that there have been killings at your stores, you have a business interest in telling Wells Fargo that as long as the bank works with the N.R.A., you won’t work with it. Wells Fargo boasts on its website about a Walmart-sponsored arrangement to provide financing to your suppliers. Maybe it’s time to reconsider that partnership. Or you could go further and consider no longer accepting Wells Fargo-issued credit and debit cards in your stores. Give Mr. Parker the stark choice between working with the N.R.A. and doing business with the country’s largest retailer.

Over the past decade, Walmart has spent tens of millions on lobbying efforts in Washington, much of it to push for lower corporate taxes, which have juiced your profits. You’ve also lobbied to combat the opioid epidemic and to support veterans.

It would be easy for you, and other chief executives, to argue that controlling the gun violence epidemic is Washington’s responsibility, not yours. But in an era of epic political dysfunction, corporate executives have a chance to fill that leadership vacuum.

The 22 people who died in your store this past weekend deserve more than words of consolation to their families. They deserve a leader who is going to work to make sure it never happens again.

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algoworksreviews · 2 years

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Flexible and Inclusive Work Culture at Algoworks

An organization that has a track record of delivering projects with quality and within time; investing time with them would be fruitful. Wouldn’t it? The name would surely ring a bell as they are one of the leaders in the field of technological innovations; Algoworks Solutions Inc! Their products and state-of-the-art services are what have made them a leader in their field. They are known as one of the best IT service providers with expertise in Salesforce and SaaS. Their consultative approach toward every client is well appreciated. This is the reason why they have a 99% retention rate of their clientele.

Algoworks Solutions Inc was founded in the year 2006. Ever since then, they have only climbed up when it comes to the ladder of success and achievement.

What are the key verticals of excellence for Algoworks Solutions Inc?

Algoworks have multiple feathers in their cap, and they excel at all of them. Some of the key industry verticals where they lend their services are:

Retail and E-commerce

Gaming and Education

Communication and Media

Transportation and Logistics

Healthcare and Manufacturing

Financial services

Their expert team has trained hard and well for any crisis and manages them well. They have hands-on experience with multiple technologies and software. This enables them to stay up to date what the new trends in the market. The employer believes in investing in the latest and innovative technologies that keep them one step ahead.

Do Algoworks employees receive any benefits?

Along with working at one of the leading IT service providers, the employee gets multiple benefits while working at Algoworks Solutions Inc. They are at the center of innovation and development. The passions of the leaders of the organization construe well in their efforts and how they take care of their employees. Some of the benefits are:

No dress codes

Flexible and remote work locations

Paternity and Maternity leaves

POSH for employees

On-site training

Educational support

Holistic Development of personality

Planned as well as sick leaves

The management of the organization is fair and open about each and every work policy. The Algoworks employee reviews suggest that they feel safe at their workplace. They also feel secure in their jobs. The employer is known to invest both time and resources in the development of their people.

What are the teams at Algoworks Solutions Inc. like?

Working at Algoworks means challenging oneself every day to become better. They provide their employees with tools to manage stress, work-pressure and create a work-life balance. The Algoworks review state that the people working there are satisfied with their work output and feel productive. They have also revealed that the leaders of the organization are willing to help at every step of their career move.

The leaders believe in creating a future where the employees are masters of their own selves. They maintain a very healthy approach toward feedback and Algoworks reviews. Reaching out to them is really easy due to their flat hierarchy. Invest your time and money in Algoworks Solutions Inc and watch your business do wonders under their expertise.

#Algoworks #reviews #review #algoworkssolutionsinc #algoworksreviews #India #USA #technology #software #technologies

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valueaddresearch · 2 years

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FinTech: Is This Set To Poise As A Neo-Banking Or Is Only The Noise?

Guess everyone knows by now – what is FinTech?

FinTech is a buzzword that has been constantly making the right noise in technology, investments and start-up circles since last two decades. Investors across the globe are following it close on their heels. We have extreme views of experts believing that this would put an end to the traditional banking on one hand to forming a new tech bubble on the other! However, given the adoption of FinTech services globally and the investments being pumped up by global firms, instil a huge confidence in the potential prospect of this industry & its applications. FinTech has given rise to a start-up scene of over 4,000 firms with business models that span across lending, payments, personal finance, remittance, investments, securities trading and savings. Its importance was reinforced during the global financial crisis of 2008 that highlighted the inefficiencies in the banking system and prodded the tech industry to understand and take advantage of the numerous opportunities presented by the financial world. FinTech has helped digitize the financial sector, reshaping businesses and transforming the way consumers use and manage money. Prominent FinTech brands in the industry include Bitcoin, LendingCLub, PayPal, Tencent, Check, OnDeck, Future Advisor, FundBox and Kreditech, among others.

What is the investment outlook by 2020? Currently, who are the leading investors?

According to Goldman Sachs, the FinTech sector promises a pot of revenues to the tune of US$4.7 tn that investors across the globe are hitting on. Investors are pouring in billions of dollars into financial start-ups across the globe and have in fact quintupled their investments, from US$4 bn in 2013 to US$20 bn in 2015; and are expected to grow to US$46 bn by 2020, on the back of further advancements in technology and innovative financial products. Investor groups, across segments, have exhibited interest in the sector, with venture capital firms contributing 24% to the total investments, private equity firms 15%, angel investors 12% and corporate & other investors 49%. Few investors (and their investments) that have hit the spotlight include SoftBank (SoFi), Baseline ventures (Millenial Personal Finance), Alibaba (PayTm), General Atlantic (Avant), Google (Symphony), Intel (IntelSee), Salesforce (SalesForce Financial Services Cloud), JP Morgan Chase (Bunker), Master Card (Pinpoint-loyalty provider) and Pingan (Lufax). The frontrunners in attracting these investments, as of Jan 2016, were payments/loyalty/Ecommerce firms (51%), followed by Banking/Lending firms (41%). The remaining share of investments (8%) has been made in securities/capital markets, wealth management, financial BPOs, financial management, insurance technology, and FinHCIT companies.

But what has convinced so many investors for betting their money in FinTech firms?

The emergence of new technologies such as Blockchain (public ledger account for Bitcoin transactions), Internet of Things (IoT), machine learning or artificial intelligence (AI), cloud-based solutions, Big-data and the increased coverage expansion of mobile apps has turned the traditional model of financing on the head and is driving financial innovation. It has eased monetary transactions, ensured faster processing, reduced documentation requirements, improved risk management, made investments easier and reduced the cost of financial services. The internet savvy young population has supported greater usage of card payment methods, higher smartphone penetration, online payments and at the Point of sale terminals transactions. Such a change in consumer behaviour is driving a myriad of advancements in FinTech.

Another key driver for FinTech start-ups is the rise of Small & Medium Enterprises (SMEs), which are constantly in search for adequate low-cost funds and need customized solutions for processing merchant card payments, supply chain financing, and credit & expense management. The lower interest rates charged by the online lending platforms such as Peer to Peer lending and CrowdFunding, has made it attractive for SMEs to borrow money from these platforms. The lower cost and higher returns offered by FinTech services is due to absence of significant hurdles and overhead costs that traditional banks are subject to. For instance, Prosper, a P2P lending platform offers average returns of ~7%, while it is only ~1-2% for deposit holders in a traditional US bank.

Each of the sub-segments of FinTech has shown exponential growth in the past few years. According to a global survey conducted by Business.com in 2015, nearly 30% individuals with smartphones prefer using mobile payment services over cash or card transactions. Bitcoin, another major sub-segment of FinTech is changing the way we use currency. As of 2015, nearly 6 million people across the globe used Bitcoin for various transactions for its faster processing and higher security associated with its usage. Similarly, other segments like payments, money lending, roboadvisors etc. offer unmatched opportunity for investors. We will be discussing more on each of these sub-segments in this blog series. We leave you with a quick list of services or sub-segments of FinTech. Watch out for our next post!

Source: ValueAdd

This article is authored by Girish Bhise (Founder & CEO of ValueAdd) About The Author: Girish has over 15 years of research experience across investment banking, equity research, fixed income and credit research, and business strategy research for large global clients including asset management firms, investment banks, brokerage firms, corporations, private equity & venture capital firms. Has extensive experience in successfully managing large-scale research right-shoring transitions across multiple regions. Is a thought-leader in the global research & technology industry. He is an MBA with specialization in Finance from the University of Pune, and Bachelor in Commerce from the University of Mumbai.

Please share your feedback/comments/thoughts on [email protected]. Thank you for time.

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What is the investment outlook by 2020? Currently, who are the leading investors?

FinTech Chart

But what has convinced so many investors for betting their money in FinTech firms?

Fintech Subseg new (3) Source: ValueAdd

Please share your feedback/comments/thoughts on [email protected]. Thank you for time.

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