#manras technologies

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The Role of Artificial Intelligence in Sustainable IT

Introduction

In today’s rapidly evolving technological landscape, the importance of sustainability in IT cannot be overstated. With the growing environmental concerns, the IT sector faces increasing pressure to adopt sustainable practices. Artificial Intelligence (AI) emerges as a powerful tool with the potential to significantly impact sustainability efforts. This article aims to explore the crucial role AI plays in promoting sustainable IT practices, highlighting its applications in energy efficiency, resource management, predictive maintenance, green software development, and sustainable supply chain management.

Understanding Sustainable IT

Sustainable IT refers to the practice of designing, operating, and disposing of technology in ways that minimize environmental impact. This encompasses energy-efficient data centers, responsible e-waste management, and the use of renewable energy sources. The importance of sustainability in the IT sector is driven by the industry’s significant energy consumption and e-waste production. Achieving sustainable IT involves overcoming challenges such as high energy demands, rapid technological obsolescence, and the environmental costs of production and disposal. However, these challenges also present opportunities for innovation and the adoption of greener practices, with AI playing a pivotal role in this transformation.

AI and Energy Efficiency

Artificial Intelligence (AI) plays a crucial role in optimizing energy consumption in data centers, which are notorious for their high energy demands. AI-driven energy management systems can analyze vast amounts of data to predict and manage energy use more efficiently, reducing waste and costs. For example, AI algorithms can dynamically adjust cooling systems and optimize server workloads to ensure minimal energy usage. Companies like Google have successfully implemented AI to manage their data centers, achieving significant energy savings and reducing their carbon footprint. These AI-driven innovations highlight the potential for substantial improvements in energy efficiency within the IT sector.

AI in Resource Management

Artificial Intelligence (AI) enhances resource management by optimizing allocation and minimizing waste in IT operations. AI systems can predict resource needs, efficiently distributing computational power and storage to avoid over-provisioning. In smart grids, AI enhances electricity distribution by balancing supply and demand in real-time, reducing energy wastage. For example, AI algorithms can monitor and manage the usage of hardware and software resources, ensuring optimal performance with minimal environmental impact. Companies like IBM use AI to manage IT resources more sustainably, demonstrating AI’s potential to significantly improve resource efficiency and promote greener IT practices.

AI for Predictive Maintenance

Predictive maintenance, powered by Artificial Intelligence (AI), offers substantial sustainability benefits by predicting hardware failures and optimizing maintenance schedules. AI algorithms analyze data from sensors and system logs to identify patterns and anticipate issues before they lead to equipment breakdowns. This proactive approach extends the lifespan of IT equipment, reducing the need for replacements and minimizing electronic waste. For instance, AI-driven predictive maintenance systems in data centers can detect potential server failures early, allowing timely interventions. Companies like Microsoft utilize AI for predictive maintenance, ensuring efficient operation and contributing to sustainable IT practices by reducing resource consumption and waste.

Read More: https://www.manras.com/the-role-of-artificial-intelligence-in-sustainable-it/

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Hire Manras Technologies for top Salesforce staff augmentation services. Boost your team's capacity and performance effectively.

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Are you looking to implement a custom Salesforce solution to match your industry needs? Manras Technologies, is a Salesforce Platinum Partner having ample experience in the Salesforce domain and customizations. To know more visit us.

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Salesforce Implementation Partner For Increasing Your Bottom Line

Manras provides Salesforce CRM implementation services and solutions integrating essential and advanced customization.

We work specifically to help customers find the best solution to their problems and maximize their results while staying within their budget.

Our talented team of certified Salesforce implementation consultants, developers, and business analysts will work with you to determine your business needs operational challenges and develop a solution that fits your specific needs.

Read More: https://www.manras.com/salesforce-implementation/

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Salesforce Managed Services

Manras Technologies provides high-end business and technology consulting, and application services, systems integration, product engineering, custom software development, maintenance, and quality assurance. It employs excellent delivery practices, with a particular emphasis on innovation.

Our Salesforce Managed Services provide a comprehensive solution that allows you to manage your Salesforce with the help of experts and experienced Salesforce administrators and consultants.

We provide the day-to-day support and services you need to ensure the success of your customer experience strategies which is more cost-effective than hiring full-time experts.

Read More: https://www.manras.com/salesforce-managed-services/

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Top Features of Salesforce Elistein Analytics every Business Should Know

In today’s fast-paced, data-driven business world, advanced analytics help companies worldwide make better choices, provide better customer service and work more efficiently. This is where the high-tech Salesforce community tool Einstein Analytics really shines. Einstein Analytics helps companies use their data to find new ways to grow, improve, and develop new products. AI and ML are used. This piece talks about the best features of Salesforce Einstein Analytics that every business should use to be successful.

1. Predictive Analytics: Anticipating Future Trends and Behaviours

Salesforce Einstein Analytics’ most essential feature is predictive analytics, which predicts trends, customer behaviour, and company results. Using complex calculations and historical data, Einstein Analytics predicts market demand, client preferences, and corporate needs. Predictive analytics may help a store estimate seasonal sales, stock up, and personalize marketing. Businesses can maximize income by planning and matching resources and tactics with what and when customers are likely to buy based on prior data and outside influences. Financial projections, risk management, and workforce planning require predictive analytics. By identifying risks and opportunities early, businesses may reduce risks, seize new possibilities, and stay ahead in a changing market.

2. AI-Powered Insights and Recommendations: Enhancing Decision-Making

Salesforce Einstein Analytics uses AI and machine learning to provide insights and intelligent ideas to help employees make wise decisions. Einstein Analytics analyses data streams to uncover patterns, trends, and anomalies humans miss. It then offers practical advice for streamlining business operations. Einstein Analytics may use customer contacts, sentiment analysis, and problem resolution time to offer personalized strategies to make consumers happier in customer service. These AI-driven insights help service staff anticipate client needs, speed up work, and provide outstanding experiences that build customer loyalty. Einstein Analytics uses predictive analytics and customer segmentation to help sales and marketing teams locate high-value leads, prioritize sales opportunities, and create customer-specific marketing campaigns. Knowing customers’ behaviour and preferences helps businesses personalize interactions, increase conversion rates, and increase revenue

3. Interactive Data Visualization: Transforming Complex Data into Actionable Insights

Data visualization helps analyse complex datasets and disseminate insights throughout the firm. Salesforce Einstein Analytics’ powerful presentation features create interactive dashboards, charts, graphs, and maps from raw data. These visuals help anyone interpret data, detect trends, and understand real-time business performance. To assess sales performance, sales managers can utilize interactive dashboards to track pipeline velocity, conversion rates, and revenue forecasts. Customizable visualizations and drill-down capabilities help managers track sales trends, monitor team performance, and make data-driven decisions to improve sales tactics and accomplish goals. Data visualization is crucial for executive reporting, planning, and performance management. By clearly visualizing KPIs and operational measures, executives may assess an organization’s performance, identify areas for improvement, and ensure that strategic activities align with company goals.

4. Seamless Integration with Salesforce CRM: Unified Data and Enhanced Collaboration

Salesforce Einstein Analytics integrates effectively with Salesforce CRM. Companies may manage clients, sales processes, and operational data from one spot. Einstein Analytics uses CRM data to analyse real-time customer interactions, sales forecasts, and marketing campaign success. In Einstein Analytics dashboards, this interface lets sales teams track leads, opportunities, and customer contacts. Sales managers can more accurately and efficiently analyse sales performance measures, project revenue, and identify growth opportunities. Einstein Analytics improves marketing initiatives by analysing ROI, consumer engagement, and platform conversion rates. Integrated CRM data helps marketers track campaign performance, maximize marketing budgets, and optimize targeting tactics.

5. Mobile Accessibility and Real-Time Alerts: Empowering On-the-Go Decision-Making

In today’s mobile-first corporate world, real-time data and information are essential for swift decisions and responses. Salesforce Einstein Analytics’ native mobile apps let users browse dashboards, track data, and receive real-time alerts on their phones anywhere. A sales executive can receive push notifications on their phone when a high-priority opportunity progresses up the sales funnel or when client sentiment changes significantly. These real-time alerts allow CEOs to move quickly, collaborate well, and seize fresh opportunities without staying at their workstations. Mobile accessibility lets sales reps and service workers access customer data, service records, and performance indicators on the road, improving field sales and service operations. Mobile access to Einstein Analytics dashboards helps businesses run more smoothly, communicate with customers better, and get more done by remote staff.

Read More: https://www.manras.com/top-features-of-salesforce-elistein-analytics-every-business-should-know/

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Building a Diverse Talent Pipeline: Recruitment Strategies for Inclusive Hiring

Introduction Building a diverse talent pipeline is essential for fostering innovation, improving performance, and ensuring long-term organizational success. Inclusive hiring practices not only reflect a commitment to equity but also attract a wide range of perspectives and skills. This article explores effective strategies for creating a diverse talent pipeline, highlighting the benefits of inclusivity in recruitment processes. By prioritizing diversity, companies can build stronger, more dynamic teams that drive growth and competitiveness in an increasingly diverse global market.

Understanding Diverse Talent Pipelines A diverse talent pipeline ensures a steady flow of candidates from varied backgrounds, fostering a more inclusive workplace. This pipeline is crucial for long-term organizational success as it brings diverse perspectives, enhances problem-solving, and drives innovation. Building such a pipeline involves proactive and strategic efforts to attract, develop, and retain diverse talent. It reflects a company’s commitment to diversity and inclusion, which can improve employee satisfaction, boost company reputation, and lead to better business outcomes. By investing in a diverse talent pipeline, organizations prepare themselves for a competitive and evolving market.

Strategies for Inclusive Hiring Creating a diverse talent pipeline requires strategic efforts in inclusive hiring. Key strategies include crafting inclusive job descriptions that appeal to diverse candidates and expanding sourcing channels to reach underrepresented groups. Implementing unbiased recruitment processes helps minimize unconscious bias, while leveraging technology can enhance inclusivity in hiring. Building relationships with diverse communities and educational institutions fosters a wider talent pool. Training recruiters and hiring managers on bias awareness and inclusive practices is essential. These strategies collectively ensure a more diverse, equitable hiring process, leading to stronger, more innovative teams.

Crafting Inclusive Job Descriptions Inclusive job descriptions are essential for attracting a diverse range of candidates. Use language that is welcoming and free from bias, avoiding gender-specific terms and industry jargon. Clearly outline the skills and qualifications required, focusing on essential criteria to prevent deterring potential applicants from underrepresented groups. Highlight the organization’s commitment to diversity and inclusion, and include information about inclusive policies and benefits. By crafting thoughtful and inclusive job descriptions, companies can reach a broader talent pool and encourage more diverse candidates to apply.

Expanding Sourcing Channels Expanding sourcing channels is crucial for reaching diverse candidates. Utilize diverse job boards, community organizations, and professional networks to broaden your reach. Partner with educational institutions that serve underrepresented groups and attend diversity-focused job fairs. Engage with social media platforms and online communities to connect with a wider audience. By diversifying your sourcing strategies, you can attract a broader talent pool and ensure that your hiring process is inclusive and representative of different backgrounds and perspectives. This approach helps build a robust and diverse talent pipeline.

Implementing Unbiased Recruitment Processes Implementing unbiased recruitment processes is essential for fostering diversity. Start by using structured interviews and standardized evaluation criteria to ensure fair assessment. Utilize blind recruitment techniques, such as removing identifying information from resumes, to reduce unconscious bias. Employ diverse hiring panels to bring varied perspectives to the selection process. Providing training on bias recognition and mitigation for recruiters and hiring managers is crucial. By systematically eliminating biases, organizations can create a more equitable hiring process, attracting a wider range of candidates and building a diverse talent pipeline.

Leveraging Technology for Inclusion Leveraging technology can significantly enhance inclusive hiring practices. Utilize AI-driven tools to screen resumes and match candidates based on skills, reducing human bias. Implement applicant tracking systems (ATS) that support diverse candidate searches and anonymized application processes. Use video interviewing platforms with features that promote fairness, such as structured interview guides and evaluation templates. Additionally, online assessment tools can objectively measure candidate abilities, ensuring equal opportunities. By integrating these technologies, organizations can create a more inclusive recruitment process, attracting a diverse talent pool and fostering a culture of equality.

Building Relationships with Diverse Communities Building relationships with diverse communities is crucial for creating a robust talent pipeline. Partner with organizations that support underrepresented groups, such as professional associations, non-profits, and community groups. Engage with educational institutions that have diverse student populations through internships, scholarships, and mentorship programs. Participate in community events and diversity-focused job fairs to connect with potential candidates. These relationships help establish a positive employer brand within diverse communities and provide access to a broader talent pool. By fostering these connections, organizations can attract and retain a diverse workforce, driving innovation and growth.

Training Recruiters and Hiring Managers Training recruiters and hiring managers on inclusive hiring practices is essential for building a diverse talent pipeline. Provide comprehensive training on recognizing and mitigating unconscious bias, focusing on equitable evaluation methods. Include modules on cultural competence and the benefits of diversity in the workplace. Regularly update training programs to reflect current best practices and emerging trends. Encouraging continuous learning ensures that recruitment teams are well-equipped to implement inclusive hiring strategies effectively. By investing in this training, organizations can create a more fair and unbiased recruitment process, attracting and retaining diverse talent.

Industry acceptance and actions Examining case studies and real-world examples highlights the effectiveness of inclusive hiring practices. Companies like Microsoft and Google have successfully implemented strategies such as inclusive job descriptions, diverse sourcing channels, and bias mitigation techniques. These organizations have seen significant improvements in workforce diversity and innovation. For instance, Microsoft’s Autism Hiring Program has demonstrated the benefits of focusing on neurodiverse talent. By showcasing these success stories, other businesses can gain insights and inspiration to adopt similar practices, fostering a more inclusive and dynamic work environment.

Read More: https://www.manras.com/building-a-diverse-talent-pipeline-recruitment-strategies-for-inclusive-hiring/

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Inclusive Leadership Strategies for Fostering Diversity at Every Level

Introduction

Inclusive leadership is crucial in today’s dynamic business environment. By embracing diversity and fostering an inclusive culture, leaders can drive innovation, improve team performance, and enhance employee satisfaction. This article explores the importance of inclusive leadership and outlines effective strategies for promoting diversity at every level within an organization. Emphasizing the significant benefits of diversity, it sets the stage for understanding how inclusive leadership practices can create a more equitable and productive workplace.

Understanding Inclusive Leadership

Inclusive leadership is characterized by leaders who actively promote and value diversity. These leaders create an environment where all employees feel respected, valued, and able to contribute their best. Key traits of inclusive leaders include empathy, cultural intelligence, and a commitment to equity. Inclusive leadership plays a critical role in fostering a diverse workplace by encouraging different perspectives, facilitating open communication, and driving systemic changes that support inclusion. By embracing these qualities, leaders can cultivate a more dynamic, innovative, and productive organizational culture.

Strategies for Fostering Diversity

Implementing inclusive leadership involves several key strategies to ensure diversity is promoted at every organizational level. These strategies include creating an inclusive culture, developing unbiased hiring practices, offering training and development programs, establishing mentorship and sponsorship opportunities, fostering inclusive decision-making processes, and maintaining accountability through measurement and transparency. Each of these strategies plays a vital role in cultivating an environment where diverse perspectives are valued, and all employees feel empowered to contribute to their fullest potential.

Creating an Inclusive Culture

An inclusive culture is foundational for fostering diversity. It starts with establishing values and policies that prioritize inclusion and equity. Leaders must actively promote these values through their actions and decisions. Encouraging open communication and feedback is essential, ensuring that all voices are heard and respected. Inclusive cultures also celebrate differences and promote collaboration among diverse teams. By creating a supportive environment where everyone feels valued and empowered, organizations can harness the full potential of their diverse workforce, driving innovation and success.

Inclusive Hiring Practices

Inclusive hiring practices are essential for attracting and retaining diverse talent. Start by creating job postings that emphasize inclusivity and avoid biased language. Implement structured interviewing processes to reduce unconscious bias, ensuring that all candidates are evaluated fairly. Partner with diverse organizations and use diverse hiring panels to reach a wider talent pool. Providing training for hiring managers on recognizing and mitigating bias can further enhance the process. By prioritizing inclusivity from the start, organizations can build a more diverse workforce that drives innovation and reflects their commitment to diversity.

Read More: https://www.manras.com/inclusive-leadership-strategies-for-fostering-diversity-at-every-level/

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Seamless Integration of Third-Party Data with Salesforce for Insurance Brokers

Salesforce integration with third-party applications involves connecting external software or services to the Salesforce platform. This process enhances the platform’s functionalities and allows businesses to address specific needs. By integrating third-party applications, businesses can centralize their data and create a single source of truth that improves accuracy and accessibility.

In this article, we will explore the challenges with insurance broker data management and discuss how Salesforce data integration insurance solutions, such as Mulesoft Anypoint, can help insurance brokers manage client and policy information.

What Are The Challenges With Integrating Different Data Sources?

Integrating data from various sources, like carrier systems and external databases, is crucial for insurance brokers. However, this process presents several challenges:

Data Format and Structure

Carrier systems and external databases often use different formats, such as spreadsheets or various file types, and organize their data uniquely. This requires converting and matching the data to ensure it works together smoothly. Without proper conversion, the systems may not understand or correctly interpret the data, leading to errors.

Data Quality

Inconsistent or inaccurate data can lead to errors and unreliable recommendations. For example, outdated or incorrect client information in one system can compromise the overall data quality. Cleaning and standardizing data is essential to ensure it is accurate and usable before integration.

Data Security and Privacy

Combining data from multiple sources increases the risk of security breaches and privacy issues. Sensitive client information must be protected from unauthorized access and potential threats. Compliance with regulations is crucial to avoid penalties and protect the company’s reputation.

Complexity and Cost

Data integration projects can be time-consuming and expensive, especially when dealing with large and diverse data sources. The process may require extensive planning, resource allocation, and specialized expertise, leading to increased operational costs.

Legacy Carrier Systems

Older carrier systems often present significant challenges for data integration. These systems may not have been designed with integration in mind, making data extraction difficult. In some cases, businesses may need to upgrade or replace outdated systems to facilitate effective data integration.

How does MuleSoft Anypoint help to create a unified data platform?

Here’s how Salesforce APIs and tools like MuleSoft Anypoint Platform connect Salesforce to carrier systems and help with third-party data for insurance brokers:

Connecting Systems and Applications

MuleSoft enables insurance brokers to integrate multiple systems and applications used across their operations. This integration eliminates the inefficiencies of manual data handling, known as “Swivel chair work,” where employees switch between systems to access and process information. By consolidating data into a unified platform, MuleSoft ensures brokers have a holistic view of client information, including policies, claims, and client interactions. Reusable APIs simplify data sharing between different departments, promoting collaboration and scalability within the organization.

Read More: https://www.manras.com/seamless-integration-of-third-party-data-with-salesforce-for-insurance-brokers/

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Streamlining Client Onboarding with Salesforce in Insurance Broking

You would agree that the insurance industry deals with complicated processes. It faces the most cumbersome paperwork, tedious processes, and complicated rules & regulations. Client onboarding by insurance brokers is one such tedious task performed by insurers regularly. It is a perfect recipe to annoy your clients.

Being an insurer you need to complete the following tasks thoroughly to maintain an insurance policy:

Gathering and verifying client information

Completing paperwork, and

Ensuring compliance

If you perform these tasks using traditional methods, the effort needed can go up to unimaginable levels. However, using technology, you can ensure a smoother client onboarding. Salesforce CRM is a software that provides solutions to automate the client onboarding process. This AI-integrated software saves your time and effort while maintaining 100% accuracy.

In this blog, we discuss the challenges of traditional methods of client onboarding. We also discuss the need for Salesforce for insurance to overcome these challenges.

Challenges of Traditional Client Onboarding by Insurance Broker

If you continue using traditional methods for client onboarding by insurance brokers, you will face several challenges causing delays and prolonged processes. Here are the challenges of traditional onboarding methods:

Manual Data Entry

As an insurer, you need to record the following information about a client:

Personal Information of the clients

Their Financial details

Verification documents

If you use manual data entry, you have to create several records, registers, and files. It consumes a lot of time, effort, resources, and infrastructure costs. On top of that, it can lead to many errors.

Paperwork Overload

For onboarding a client, you have to maintain extensive documentation including forms, contracts, Stamps, KYC, and other compliance documents. Managing these documents physically requires a lot of infrastructure costs while causing environmental damage. The sheer amount of paperwork leads to inefficiency and misplaced documents.

Communication Gaps

Have you played Chinese Whispers? If yes, then you know the importance of clear communication in insurance broker onboarding. Unlike automated processes where information is used as it is, traditional methods like phone calls and emails rely heavily on the ability and coordination of the employees.

Compliance and Regulations

You have to follow many regulations for running an insurance business. Due to the high risk involved in insurance, regulations are important to safeguard the interests of all the parties. Using manual methods is not feasible to keep compliance documents for client onboarding in place and up-to-date.

Client Experience

The traditional client onboarding methods are complicated and cause delays. This can frustrate your clients and leave a poor first impression or lead to loss of business.

What is Salesforce Client Portal Insurance?

The Salesforce insurance client portal is a specialized feature within the Salesforce CRM tailor-made for the insurance industry. This portal acts as a dedicated online platform for insurance broker onboarding. It allows you to interact seamlessly with your clients making the process much smoother.

Read More: https://www.manras.com/streamlining-client-onboarding-with-salesforce-in-insurance-broking/

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Harnessing the Power of AI: Salesforce Unveils New B2B Commerce Features

Salesforce, a leader in the IDC MarketScape for B2B Enterprise Commerce, has introduced five new Salesforce B2B commerce features. These features are not just new additions but powerful tools that can transform your business. They are designed to help businesses increase their revenue and operational efficiency, making it easier for them to thrive in the competitive market.

This article will explain the latest Salesforce updates, detailing each new feature and its benefits for your business. We’ll also discuss AI in B2B Commerce, showing how artificial intelligence can make business operations smoother and more effective.

What is Salesforce B2B Commerce Cloud? Salesforce B2B Commerce Cloud is a robust, cloud-based platform designed to help brands grow their online business by providing comprehensive tools and features that support every stage of digital commerce, from discovery to delivery. It enables brands to build and optimize e-commerce sites that boost conversion rates, unify the online and in-store shopping experience, engage customers on social media, and efficiently manage products and orders.

What Are The New Salesforce B2B Commerce Features? Now let’s explore the 5 new Salesforce B2B Commerce Features and discover how Artificial Intelligence integration is revolutionizing B2B sales:

Einstein Copilot for Buyers Einstein Copilot for Buyers is an AI-powered assistant introduced in Salesforce B2B Commerce Cloud. This tool transforms the buying process by allowing users to interact with the system using natural language or photos to identify products quickly. Buyers can easily add recommended items to their shopping carts and complete transactions without leaving the digital channel. Additionally, Einstein Copilot facilitates detailed conversations with businesses across various platforms, ensuring buyers receive personalized recommendations that match their needs and preferences. This level of interaction enhances the user experience and streamlines the purchasing process, making it more intuitive and efficient.

AI-Driven Goal Setting and Recommendations In Salesforce B2B Commerce Cloud, AI-driven goal setting and recommendations empower sellers to define and pursue their business objectives precisely. This feature leverages advanced AI algorithms to analyze data from Salesforce’s Data Cloud, providing sellers with real-time, actionable insights and customized recommendations. By integrating these AI capabilities directly into their daily operations, sellers can optimize their strategies, target their efforts more effectively, and achieve better outcomes. This proactive approach to business planning and execution helps sellers stay ahead in a competitive market by adapting quickly to changing conditions and customer needs.

Generative SEO Metadata Optimization Generative SEO Metadata Optimization in Salesforce B2B Commerce Cloud uses AI to enhance search engine optimization (SEO) for product listings. By harnessing Einstein’s SEO recommendations, sellers can automatically generate and fine-tune metadata, including product titles and descriptions. This optimized content is better positioned on search engine results pages (SERPs) and browser tabs, improving visibility and driving more organic traffic to the seller’s site. This feature addresses the often tedious and overlooked task of SEO maintenance, enabling sellers to boost their online presence and attract more potential customers without needing deep SEO expertise.

Enterprise Scale Carts and Split Shipments The introduction of Enterprise Scale Carts and Split Shipments caters to the needs of large-scale B2B operations. Enterprise Scale Carts allow for managing up to 2,000 line items in a single transaction, accommodating large volumes and complex configurations without performance degradation. Split Shipments enhance logistical flexibility by enabling different parts of an order to be shipped as soon as they become available, rather than waiting for the entire order to be ready. This capability is crucial for managing supply chain efficiencies and meeting customer expectations for prompt delivery, especially in critical time-sensitive distribution industries.

Native Merchant Settings The new Native Merchant Settings in Salesforce B2B Commerce Cloud simplify the integration and management of shipping, taxes, and checkout processes. These settings reduce complexity and potential compatibility issues by eliminating the need for third-party applications, leading to a smoother operation. Sellers can configure these elements directly within the platform, streamlining the setup and maintenance processes. This integration saves time and resources and enhances the reliability and security of transactions, providing a better experience for both sellers and their customers.

Conclusion In conclusion, AI in B2B commerce fundamentally changes how businesses operate, streamlining interactions and boosting efficiency in the digital world. The latest enhancements in Commerce Cloud demonstrate the significant benefits of AI-powered B2B commerce solutions, which simplify purchasing and enhance sales strategies with data-driven insights. As we continue to see how AI is revolutionizing B2B sales, it’s clear that these technologies are crucial for staying competitive. To fully leverage these innovations, partnering with experts like Manras, a certified Salesforce consultant, can help businesses unlock the full potential of their B2B commerce platforms. Contact Manras today to get started!

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How Salesforce Service Cloud Can Streamline Customer Service Processes

Modern customers prefer innovative assistants like the Salesforce Service Cloud. This is the best award-winning platform that is changing how businesses interact with clients and giving higher support through various channels. 

Companies hire a Salesforce Development Service provider to utilize and customize it to address their business requirements fully. Professional developers help companies implement the Service Cloud in their business strategy, they integrate systems, automate processes, and develop self-service portals. This makes the agents powerful, pleases customers, and pushes the whole organization.

How does it help to streamline the process? 

Omni-Channel Interaction Management:

Service Cloud ensures that customers receive proper support via emailing, phone calls, live chats, social media, and self-service portals easily and conveniently since they can be managed from a single dashboard & integrated social media management tool. With this, the agents don’t have to go between several systems anymore, their job is to be simple and provide the same great experience for the customers and support teams.

360-degree View of Comprehensive Customer Data:

Service Cloud is a cloud-based emerging technology software that helps us to create a complete view of a customer with its combined data or all his information in one place. This entails their previous experience with us and what kind of products they bought already, including possible issues they had and the fact that they preferred or disliked. When our staffers are readily available for all this information, they will be able to fix people’s problems even if the latter aren’t aware that there is a problem. This way, the customers will feel that the representatives exist to serve them.

Intelligent Case Management and Automation:

With the help of skilled Salesforce service cloud consultants, businesses can streamline customer inquiries and support cases using its smart case management system. This system automatically handles tasks like assigning, prioritizing, and routing cases to the right agents based on specific criteria. Plus, thanks to Salesforce Einstein, routine tasks can be automated, freeing up agents to tackle more challenging interactions that can lead to better outcomes for both customers and agents.

Self-Service Portals and Knowledge Bases:

Service Cloud offers customers self-service portals and knowledge bases where they can find answers on their own, reducing the need for support requests. By providing resources like FAQs, helpful articles, and community forums, customers can solve common problems independently, boosting satisfaction. This means fewer support requests for agents to handle, allowing them to focus on more complex issues.

Service Analytics and Reporting

The Service Cloud has reporting and analytical tools that show key performance indicators, agent productivity statistics, and customer inquiry trends – in this way, they come up with support strategies and see which obstacles need to be covered.

Case Collaboration and Escalation

Service Cloud guarantees advanced case collaboration among support agents and teams with the feature of real-time case development, sharing insights and seeking assistance when needed. Besides, the platform also ensures that escalation of cases to higher tiers or specialty teams is easy so that complex issues can be addressed promptly and that the right expertise is in place to provide solutions.

Integration with Other Salesforce Products.

Service Cloud fits perfectly into the Salesforce environment, in terms of the interconnection with Sales Cloud and Marketing Cloud as part of a single customer engagement strategy. It allows these teams to function as a whole and to strive to create an exceptional experience at every customer interaction point.

Field Service Management

Businesses with field service operations find the field services management features of Service Cloud crucial. The use of mobile technology allows field service technicians to enjoy efficient scheduling processes, dispatching, and location tracking; hence, companies can manage their field operations effectively while still providing awesome customer service.

Lastly, to wrap up, Salesforce Service Cloud represents a kind of “online revolution”. It is a complete set of instruments developed for improving communication, simplification of processes, and elevating customer experience. 

Manras provides a unified salesforce platform installation service that allows business owners to take charge of interactions with customers and use different channels, such as email, phone calls, live chats, and social media, as well as self-service portals. This would be a result of a coherent approach that does not require agents to deal with various systems, allowing them to devote attention to consistently delivering personalized service.

Read More: https://www.manras.com/how-salesforce-service-cloud-can-streamline-customer-service-processes/

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How to choose the Right Salesforce Augmentation Partner?

What is salesforce augmentation?

Salesforce Augmentation helps the business firm in digital transformation by providing them with all the necessary tools, advice, insights, and skills that ultimately help the firm to improve output, and customer service, and meet the goals of the company. 

Why do you need a Salesforce augmentation partner?

Mentioned below are some of the ways Salesforce Augmentation helps:

Better Customer Relationship Management(CRM): Salesforce will help a company to find the right target audience, and pin out the likes and dislikes of the customer base. This will result in a better CRM which will improve business.

Task Automation: Salesforce teams have automation tools like Process Builder and Workflow Rules which help in integrating a business with other enterprise systems like ERP, Marketing Automation, and other e-commerce platforms. 

Analytical Decision Making: by making use of tools like Salesforce Einstein Analytics salesforce augmentation can help any firm to reach success. Salesforce helps a company look through the data and make sound decisions based on them.

Unique Customer Experience: Good Customer service and even better customer feedback is one of the ways to success for a company. Understanding the needs of the customer and keeping track of individuals’ likes and dislikes is something Salesforce Augmentation can help with.

Flexibility: Salesforce Augmentation induces flexibility and adaptability in the function of any project. This helps in smoother decision-making and saves time to focus on the major tasks.

How to choose the best Salesforce augmentation partner?

If you want to get the right Salesforce augmentation partner then it is important for the implementation of Salesforce. Here’s a detailed guide to help you make the right choice:

Define Your Requirements: Clearly state the objectives of your business, project scope, timelines, and budget limits. Check for the specific areas where you need Salesforce augmentation.

Need for skills: Look out for partners with wide experience and knowledge in Salesforce. Make sure to check their certifications, industry experience, and client feedback. A partner with a good record of successful projects similar to your requirements is always preferred.

Gather Industry Knowledge: Consider partners who understand your industry and its unique challenges. Industry-specific expertise can ensure that the solution meets your business needs effectively.

Review Service Offerings: Assess the range of services offered by potential partners, including consulting, implementation, customization, integration, training, and support. Ensure that their services align with your project requirements.

Check Technology Proficiency: Verify the partner’s proficiency in Salesforce technologies, including Salesforce Lightning, Apex, Visualforce, Salesforce CPQ, Salesforce Einstein, etc. They should be up-to-date with the latest Salesforce releases and best practices.

Evaluate Communication and Collaboration: Effective communication and collaboration are essential for a successful partnership. Evaluate the partner’s communication channels, responsiveness, and ability to understand your needs.

Consider Cultural Fit: Assess the cultural fit between your organization and the partner. A compatible working culture can facilitate smoother collaboration and better outcomes.

Review Support and Maintenance: Ensure that the partner offers ongoing support and maintenance services post-implementation. Check their support model, response times, and escalation procedures.

Assess Scalability: Consider the partner’s scalability to accommodate your future growth and evolving needs. They should have the capacity to scale resources and support additional functionalities as your business expands.

Check References and Case Studies: Request references and case studies from the partner to validate their capabilities and success stories. Speaking with their previous clients can provide valuable insights into their performance and customer satisfaction levels.

Wrapping up 

Selecting the right Salesforce augmentation manager is now more valuable than ever for a successful digital transformation. Specify your needs upfront and match up with partners that can deliver the level of quality you need; pay attention to their credentials and specializations that fit your industry. 

Evaluate your service with Manras Salesforce augmentation partner because we commit to complete support from the service and maintenance after installation. 

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How to Install and Configure the Consumer Goods Cloud Offline Mobile App

A field representative’s typical day involves tasks like handling orders and keeping an eye on competitors. But imagine if the WiFi suddenly goes offline. That would be a problem because many of the apps they rely on need the internet to work. To solve this issue, Salesforce has developed the Consumer Goods Cloud Mobile app. It’s specially designed to keep working even when there’s no internet connection available.

In this article, we’ll explain what the Consumer Goods Cloud Mobile App is and provide a step-by-step guide to installing and configuring this offline mobile solution.

What Is The Consumer Goods Cloud Mobile App?

Consumer Goods Cloud Mobile App is a tool for retail field representatives, helping them stay productive even without the Internet. Compatible with Android and iOS devices, including tablets, reps can effortlessly manage crucial data during store visits, whether online or offline. This means tasks like inventory checks and customer interactions can proceed smoothly, regardless of WiFi availability. Once back online, the offline mobile solution automatically syncs all collected data with the Salesforce platform, ensuring seamless workflow and accurate information for reps and businesses.

What Are The Requirements For Installing The Consumer Goods Cloud Mobile App?

Now that you know what the Consumer Goods Cloud Mobile App is, let’s explore the requirements for installing and using it on your device.

Minimum Operating System Requirements

Before installing the Consumer Goods Cloud offline mobile app, it’s imperative to verify that your device meets the specified minimum operating system requirements. Android devices must run on versions 10, 11, 12, or 13, while iOS devices require version 17.4 or later to ensure seamless functionality.

Additional Considerations

Prior to deploying the offline mobile solution for operational use, it’s essential to conduct comprehensive tests on selected devices to assess factors such as performance, security, and compatibility. Additionally, ensure that the selected devices have a minimum of 4 GB of RAM to support uninterrupted usage of the app, ensuring a seamless and reliable experience for users.

How To Install The Consumer Goods Cloud Mobile App?

Here is how to install the Consumer Goods Cloud Mobile App on your mobile phone or tablet:

Search and Download the App

First, head to your device’s app store, whether it’s the App Store for iPhones or the Google Play Store for Androids. Once there, use the search function to find the “Consumer Goods Cloud” app. Once located, simply tap on the app to access its download page.

Initiate the Download

On the download page, look for the “Install” button (for iPhones) or “Get” button (for Androids), and tap it to kick off the download. Depending on your internet connection speed, it might take a moment. Once done, you’ll see the app icon appear on your home screen or in your app drawer.

Log in

Tap the app icon to open it. You’ll be asked to log in using your Salesforce account details associated with the Consumer Goods Cloud. Just enter your user ID and password, and you’re ready to proceed.

Custom Connected App Setup (if applicable)

Sometimes, your organization might have set up a custom-connected app for added functionality or security. If so, get the QR code for this custom app from your administrator.

Scan QR Code (if applicable)

Restart the Consumer Goods Cloud app and look for an option to scan the QR code. Simply point your device’s camera at the QR code provided by your administrator, and the setup process will be completed.

Enter Security PIN (if prompted)

If prompted, enter a security pin to access the app. This pin is usually set up by your administrator for extra security measures.

Complete Download and Installation

After logging in and any additional setup steps, the app’s content will start downloading. This may take a bit depending on your internet speed and the size of the app.

Access the App

Once everything’s downloaded and installed, you can find the Consumer Goods Cloud app on your home screen or app drawer. Just tap on the icon, and you’re ready to start using it for all your field representative tasks.

Troubleshooting (if needed)

If you run into any issues during the process, try closing the app and restarting your device. If the problem persists, reach out to your administrator or Salesforce support.

Conclusion 

In conclusion, utilizing Salesforce for CPG companies can revolutionize operations, boosting efficiency and facilitating informed decision-making. The incorporation of the Consumer Goods Cloud Mobile App empowers field representatives to efficiently handle tasks, even without internet connectivity, ensuring uninterrupted operations.

However, navigating Salesforce implementation and customization can be complex. That’s where Manras, a Salesforce certified consultant, steps in. With specialized expertise, Manras can tailor Salesforce solutions to fit the specific requirements of CPG companies, optimizing the benefits of Salesforce for their business.

Read More: https://www.manras.com/how-to-install-and-configure-the-consumer-goods-cloud-offline-mobile-app/

[manrastechnology]

How to Enable Penny Perfect Pricing in the Consumer Goods Cloud

Consumer Goods sales representatives often find themselves needing vital selling information while on the go or in areas without Wi-Fi connectivity. Fortunately, Salesforce Consumer Goods Cloud offers a solution known as penny perfect pricing to address this challenge. By computing precise prices tailored to each customer’s discounts, available promotions, and other pricing conditions, it revolutionizes the sales process.

In this article, we’ll explore how to enable penny perfect pricing, how it works and offer insights into its considerations, and limitations as a pricing automation tool.

How does penny perfect pricing work?

Penny perfect pricing leverages a powerful pricing engine to determine prices according to customer and product pricing conditions in different situations. Integrated with the ERP system, this pricing automation tool guarantees consistent pricing and seamless document processing. This enables users to efficiently calculate prices, preview or print invoices, and manage various conditions with ease. Customizable configuration options further enhance precision, ensuring a smooth and meaningful pricing experience.

How is the price determined in penny perfect pricing?

In penny perfect pricing, the determination of prices relies on various conditions categorized into three main types:

Determinant Conditions

These are the primary factors that influence price calculation. They include the search strategy used to find the base price and any special prices available. Additionally, contractual and promotional discounts, expressed as both percentages and fixed amounts, play a significant role in determining the final price.

Item Conditions

These conditions apply specifically to individual items within an order. They encompass a range of discounts such as contractual, user-related, promotional, scale, and discretionary (manually applied) discounts. Also included are cash discounts, which may apply to certain items.

Header Conditions

These conditions apply to the entire order or invoice. They involve logistics discounts and surcharges, which may vary depending on factors such as shipping methods or handling fees. Discretionary discounts, which are manually applied at the header level, are also considered here.

Additionally, penny perfect pricing takes into account various factors related to customers and products. For instance, it considers customer partner roles, which can affect pricing across multiple products or product groups.

How to enable penny perfect pricing? 

Enabling penny perfect pricing involves a series of steps to ensure that the pricing system is configured correctly and can accurately calculate prices based on various conditions:

Schedule the Penny Perfect Pricing Server

This step involves setting up a scheduled job to run the Penny Perfect Pricing Apex class. This class is responsible for processing changes in pricing conditions. It extracts relevant information from complex pricing tables and consolidates it into a JSON text format, which is then used by the pricing engine for calculations.

Include picklist values in the Order Template Object.

The Order Template object contains predefined templates for creating sales orders. To enable penny perfect pricing, it’s essential to add the necessary picklist values to this object. These picklist values represent various pricing options and conditions that can be applied to sales orders, such as discounts, promotions, and pricing tiers.

Configure Translation for Picklist Values

If your organization operates in multiple languages, it’s important to configure translations for the picklist values added to the Order Template object. This ensures that users can view and interact with pricing options in their preferred language, enhancing usability and accessibility. 

What are the considerations and limitations of penny perfect pricing?

Before implementing Penny Perfect Pricing provided by the Consumer goods offline mobile app, it’s important to be aware of its considerations and limitations:

Compute Price Setting

Penny perfect pricing is calculated for orders only if the Compute Price setting is configured as Offline (Button) or Offline (Edit Mode) in the order template. This setting determines when and how pricing calculations are performed, so it’s crucial to ensure it’s appropriately configured.

Header Discounts

It’s not possible to apply a header discount to an order when using penny perfect pricing. This limitation means that discounts must be applied at the item level rather than the order level.

Special Prices for Users

Manual addition of special prices for users is not supported in penny perfect pricing. This limitation restricts the ability to customize pricing for individual users manually.

Order Item Custom Attribute

Penny perfect pricing does not support the use of order item custom attributes in condition search and user exits. This limitation may impact the flexibility of pricing configurations based on specific item attributes.

Advanced promotions

The use of Advanced Promotions is not available on the Consumer Goods offline mobile app. This limitation affects the availability of certain promotional features when using penny perfect pricing on the desktop application.

Conclusion 

In conclusion, enabling Penny Perfect Pricing in the Consumer Goods Cloud is a game-changer for sales efficiency and customer satisfaction. With Salesforce CG Cloud’s smart pricing engine, sales reps can easily calculate accurate prices tailored to each customer, no matter where they are. For businesses looking to make the most of Penny Perfect Pricing, partnering with experts like Manras can make implementation a breeze. With Manras’s help, businesses can seamlessly integrate this powerful tool and boost sales in the competitive consumer goods market.

Read More: https://www.manras.com/unlock-penny-perfect-pricing-consumer-goods-cloud-guide/

[manrastechnology]

Everything You Need to Know About Einstein Copilot

Salesforce is revolutionizing the way sales, marketing, and customer service professionals work with its latest offering, Einstein 1. This upgraded version of the Salesforce platform introduces a comprehensive suite of tools designed to seamlessly integrate AI into everyday workflows. At the core of this groundbreaking innovation is the Einstein Copilot solution, which serves as a virtual AI assistant within the Salesforce ecosystem. 

In this article, we’ll explore the Einstein Copilot overview and dive into its features, including Copilot for sales teams, Copilot for customer service, and Copilot for business insights. We’ll also examine how Salesforce AI integration enhances these fields. 

What is Salesforce Einstein Copilot? 

Think of Salesforce Einstein Copilot as your personal assistant within the Salesforce ecosystem. It’s like having a helpful AI chatbot by your side, specifically designed to assist CX (Customer Experience) staff in getting things done efficiently. 

Similar to other AI tools you may have encountered, this Salesforce AI assistant can tackle various tasks for you. From coding assistance to creating visualizations and setting up online stores, Salesforce Copilot capabilities are there to lend a hand. For sales teams, it provides valuable guidance, making the process of closing deals smoother and faster. 

What’s impressive is that Einstein Copilot taps into a wealth of customer data from the Salesforce Data Cloud. This includes information like customer interactions, insights, and even conversations from platforms like Slack. With its easy-to-use interface, it can help automate responses to customers, craft sales emails, and create personalized experiences effortlessly. 

What are the Salesforce Copilot Features? 

Let’s dive into the Copilot features provided by Salesforce and see how streamlining workflows with Copilot functions: 

Copilot for Sales Teams 

Sales teams rely heavily on Salesforce to manage customer interactions and drive revenue. With Copilot, sales professionals gain a powerful ally in their daily routines. Copilot assists in meeting preparation by researching accounts and automatically updating Salesforce with pertinent information. During meetings, it surfaces customer sentiment insights and summarizes key discussions, making it easier for sales reps to stay informed and engaged.  

Moreover, Copilot extracts actionable next steps from video calls, ensuring that no opportunities are overlooked. Additionally, the tool allows users to search for specific details within customer conversations and generate sales emails tailored to their brand’s tone and style, saving valuable time and effort. 

Copilot for Customer Service 

Exceptional customer service is essential for building long-term relationships with clients. Salesforce Copilot enhances the customer service experience by providing personalized and efficient assistance. Customer service representatives can rely on Copilot to respond to queries with relevant answers grounded in company data. Whether through email, live chat, or social media, Copilot ensures consistent and timely responses, improving customer satisfaction.  

Furthermore, the virtual Salesforce AI assistant offers step-by-step guidance, empowering service teams to resolve issues quickly without disrupting their workflow. 

Copilot for Marketing 

Marketing professionals face the challenge of capturing and retaining customer attention in a crowded digital landscape. Salesforce Copilot offers valuable support in crafting compelling marketing campaigns. It generates email copy, blog posts, and other content to engage audiences effectively. By leveraging Einstein and the Data Cloud, Copilot optimizes campaign segmentation, ensuring that messages reach the right audience segments.  

 Additionally, marketers can create personalized landing pages and contact forms based on consumer behavior, further enhancing the customer experience. Surveys generated by Copilot provide valuable insights into customer preferences, enabling marketers to refine their strategies for better results. 

Copilot for Business Insights 

In addition to supporting sales, marketing, and customer service functions, Copilot offers valuable insights and assistance to other departments within an organization. Developers can benefit from Copilot’s ability to translate natural language prompts into actionable code and identify vulnerabilities.  

Moreover, Copilot integrates seamlessly with Tableau, enabling businesses to transform raw data into actionable insights. This improves data analysis efficiency and empowers decision-makers with valuable insights to drive business growth. 

Conclusion  

In conclusion, Salesforce Copilot marks a significant advancement in AI-powered support, reshaping how sales, marketing, and customer service tasks are managed. By harnessing Copilot’s capabilities, organizations can streamline their workflows, boost productivity, and enhance customer satisfaction, ultimately driving success in today’s competitive market. 

For expert guidance and seamless CRM implementation, consider partnering with Manras. As a certified Salesforce consultant specializing in CRM implementation, Manras is recognized as a top-tier Salesforce Summit (Platinum) partner. Manras’s tailored CRM consultation services can help businesses navigate the complexities of Salesforce Copilot, unlocking its full potential and paving the way for improved efficiency and growth. 

Read More: https://www.manras.com/unlocking-einstein-copilot-your-ultimate-guide/