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sandy1674686 · 10 months

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Elevating Your Marketing Game: Unleashing the Power of Marketing

In the ever-evolving digital landscape, effective marketing strategies are crucial for businesses to succeed. To stay ahead of the competition, organizations often seek the expertise of marketing agencies. However, some forward-thinking agencies go beyond traditional services by offering coaching and courses in key areas such as social media marketing, web development and design, and search engine optimization (SEO). In this blog, we will explore the benefits of partnering with marketing agencies that provide coaching and courses, focusing on keywords such as marketing consulting agency, online marketing agency, SEO, SEM, web design, and web development.

Enhancing Marketing Strategies with Coaching from Marketing Consulting Agencies

Elevating Marketing Expertise with Professional Coaching

Marketing consulting agencies provide personalized coaching to organizations, assisting them in creating and executing effective marketing strategies. Through one-on-one coaching sessions, businesses gain insights into market trends, receive expert guidance, and refine their marketing strategies. These coaching sessions allow organizations to align their marketing efforts with industry best practices, ensuring a competitive edge and maximizing return on investment.

Unlocking the Power of Online Marketing with Specialized Agencies Succeeding in the Digital Realm with Online Marketing Agencies

Online marketing agencies specialize in driving digital growth for businesses. Beyond offering traditional marketing services, they provide comprehensive courses to equip organizations with the knowledge needed to navigate the digital landscape. Organizations can enroll in courses that cover various topics, including social media marketing, search engine marketing (SEM), SEO, and web design. These courses empower organizations to enhance their online visibility, drive targeted traffic, and optimize online marketing campaigns for better results.

Mastering Social Media Marketing for Engaging Customer Relationships

Social media platforms have become essential for businesses to connect with their target audiences. Marketing agencies offering coaching and courses in social media marketing enable organizations to develop engaging social media strategies. These courses cover content creation, community management, analytics, and advertising techniques tailored to different social media platforms. By mastering social media marketing, organizations can foster stronger customer relationships, increase brand awareness, and drive business growth.

Designing an Effective Online Presence with Web Development and Design Courses

Craft an Impressive Digital Identity through Web Development and Design Education. A successful online presence hinges on well-designed websites that captivate and convert visitors. Marketing agencies that offer web development and design courses provide organizations with skills to create visually appealing, user-friendly websites. These courses cover web development languages, design principles, website optimization, and responsive design. Armed with web development and design knowledge, organizations can create websites that effectively communicate their brand message, improve the user experience, and increase conversions.

Driving Organic Traffic with Search Engine Optimization (SEO) Expertise

Reaching New Heights on Search Engine Result Pages with SEO Skills. Online visibility is vital for organizations to attract targeted organic traffic. Marketing agencies offering SEO coaching and courses equip organizations with the tools and knowledge needed to optimize their websites for search engines. These courses cover keyword research, on-page and off-page optimization techniques, and SEO analytics. With SEO expertise, organizations can climb the search engine result pages, drive organic traffic, and increase the chances of converting visitors into customers.

Conclusion

Partnering with marketing agencies that provide coaching and courses in social media marketing, web development and design, and search engine optimization (SEO) offers organizations a significant advantage in today's competitive digital landscape. By enrolling in these courses, businesses can elevate their marketing strategies with professional coaching, leverage online marketing expertise, master social media engagement, design impressive websites, and drive organic traffic through SEO optimization. A dynamic partnership with such marketing agencies promises to unlock growth opportunities, solidify online presence, and propel organizations towards marketing success.

#marketing consulting agency #marketing agency #digital marketing agency #social media marketing #web design #marketing consultant #seo services #paid ads

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digiads34 · 1 year

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@digi_ads_

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publisherinternationale · 1 year

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Unlock the Power of Online Advertising: 5 Benefits You Can't Ignore

If people are found constantly hooked to their mobile screens, your business must be visible on that mobile screen. As a paid media agency, we are aware of the need to walk a fine line between driving organic traffic to your website along with paid advertisements. Your business marketing goals are sacred and they must be respected with utmost seriousness. In this article, we will discuss the top five benefits of online advertising for businesses, and why partnering with a paid media agency can help you maximize your results.

Talk directly to your customers, escape the crowd

Online advertising platforms allow you to target users based on demographics, interests, location, and behaviour. This means that your ads can be more relevant to your target audience, leading to higher engagement and conversions. This point especially benefits the niche businesses who need to target specific, narrow market segments with unique needs. For example, pet photography business, gluten-free bakery, outdoor gear rental services etc.

See your ads work the magic, live

Digital media powers your campaigns with accessible dashboards. They populate your ad responses in real time, making it easier for you to take immediate steps. Media agencies experienced in paid advertisements use sophisticated softwares to track the success of your campaigns running across different digital channels. They can also track the performance of your competitors' ads and adjust your strategy accordingly.

With data points as minuscule as the number of clicks, impressions, and conversions generated by your ads, better analysis can be computed for effective decision-making. This level of transparency maximises your return on investment (ROI).

3. Suit your pocket, avoid overspending

Online advertising is cost-effective. it allows you to set a budget and only pay for clicks or impressions. This means you can optimize your ad spend and obtain more value for your money. This benefit allows us to test responses on experimental campaigns without taking the risk of losing a large investment. Moreover, it is far cheaper to create video campaigns for the web than for public broadcasts.

4. Perform your message, if you must

Online advertising can be more interactive than traditional advertising, which can help increase engagement and brand awareness. For example, a photography business can showcase its portfolio while talking about its features and costs. Niche tech products can convert their explainer videos into advertising. Moreover, customers and brands can meet each other with a tap of a button.

5. Control your campaigns, limit failures

Advertising through digital media platforms offers flexibility and control over your ad campaigns. Create, modify, and pause your ads easily; fine-tune your audience targeting as per the response received; and adjust your budget as needed. For instance, if you are running a seasonal sale, you can create ads for that specific campaign and run them for a limited period.

Partnering with a paid media agency can help you maximize the benefits of online advertising. Publisher’s Intenrationalè can help you create a customized strategy that aligns with your business goals, target the right audience, and maintain even the tightest budgets. If you're looking to leverage the power of online advertising, partner with our organization. We have expertise in all forms of digital media and unlock the potential of online advertising to drive results and grow your business.

#digital marketing #digital media #online marketing #media representation #digital marketing company sydney #digital marketing consultant #Chinese social media #Wechat advertising #paid media agency #International media

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renthony · 5 months

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How would one go about making an intersex character

That's a big question, and I want to emphasize that I'm only one person, and I can only speak for my own personal experiences. There is no one-size-fits-all guide to this sort of thing.

My advice is therefore the same as it would be for writing any character whose identity you don't share:

Understand that you might fuck it up, but don't let it stop you from trying. No group is a monolith, and what resonates with one member of a group might be considered shitty representation by another member of that group. You're never going to make everyone happy, so instead of trying to make the "perfect representation," try to approach things with the mindset that nothing will ever be perfect. The goal is to have a wide variety of respectful representation, not create the Perfect Rep.

Engage with media created by people who share the identity you want to represent. You can't write a respectful piece of representation if you don't know how anyone in that group is representing themself.

Research activism connected to the identity you want to represent. What are the offensive stereotypes you should avoid? What kinds of sociopolitical issues affect this group of people? Are there any organizations dedicated to activism and support for this group, and have those organizations made any resources for allies?

Work with a sensitivity consultant, and preferably more than one if you can. Many people do this as a paid service, but there are plenty of people who are willing to arrange some kind of trade if financial hardship is an issue. If you absolutely cannot manage to get a consultant for whatever reason, doing your own research becomes even more important.

Since you asked about intersex representation specifically, let me help you get started with some relevant links:

InterAct's Intersex FAQ

InterAct's collection of informative brochures & guides

Intersex Human Rights Australia: Celebrating Intersex Firsts on TV

JSTOR: Intersex Narratives: Shifts in the Representation of Intersex Lives in North American Literature and Popular Culture, by Viola Amato

Human Rights Campaign: Understanding the Intersex Community

GLAAD Media Reference Guide: Intersex People

#original post #intersex #media representation

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dossiermediasblog · 1 month

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Digital Marketing Strategy Dallas - Dossier Media

What are the 5 main strategies of digital marketing?

Main Strategies of Digital Marketing

Digital marketing encompasses a variety of strategies that businesses use to reach their target audiences effectively. Here are five main strategies commonly employed:

Search Engine Optimization (SEO) SEO involves optimizing your website and content to rank higher in search engine results. This strategy focuses on improving organic traffic by using relevant keywords, creating high-quality content, and enhancing user experience on the site.

Content Marketing This strategy revolves around creating and distributing valuable, relevant content to attract and engage a target audience. It includes blog posts, videos, infographics, and podcasts, aiming to build brand awareness and establish authority in the industry.

Social Media Marketing Utilizing platforms like Facebook, Instagram, Twitter, and LinkedIn, social media marketing helps businesses connect with their audience, promote products, and enhance brand visibility. It also allows for direct interaction with customers, fostering community engagement.

Email Marketing Email marketing is a direct way to communicate with potential and existing customers. It involves sending newsletters, promotional offers, and personalized content to keep your audience informed and engaged, ultimately driving conversions.

Pay-Per-Click (PPC) Advertising PPC is a paid advertising strategy where businesses pay for their ads to appear on search engines and social media platforms. This approach allows for immediate visibility and can be highly targeted based on user demographics and behavior.

These strategies can be used individually or in combination to create a comprehensive digital marketing plan that meets specific business goals.

#google paid media dallas #paid advertising services dallas #paid ad agency dallas #media planning optimization dallas #media campaign analytics #paid ads consulting dallas #dallas paid advertising agency

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mostlysignssomeportents · 3 months

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It’s been twenty years since my Microsoft DRM talk

On THURSDAY (June 20) I'm live onstage in LOS ANGELES for a recording of the GO FACT YOURSELF podcast. On FRIDAY (June 21) I'm doing an ONLINE READING for the LOCUS AWARDS at 16hPT. On SATURDAY (June 22) I'll be in OAKLAND, CA for a panel and a keynote at the LOCUS AWARDS.

This week on my podcast,This week on my podcast, I read my June 17, 2004 Microsoft Research speech about DRM, a talk that went viral two decades ago, and reassess its legacy:

https://craphound.com/msftdrm.txt

It's been 20 years (and one day) since I gave that talk. It wasn't my first talk like that, but at the time, it was the most successful talk I'd ever given. I was still learning how to deliver a talk at the time, tinkering with different prose and delivery styles (to my eye, there's a lot of Bruce Sterling in that one, something that's still true today).

I learned to give talks by attending sf conventions and watching keynotes and panel presentations and taking mental notes. I was especially impressed with the oratory style of Harlan Ellison, whom I heard speak on numerous occasions, and by Judith Merril, who was a wonderful mentor to me and many other writers:

https://locusmag.com/2021/09/cory-doctorow-breaking-in/

I was also influenced by the speakers I'd heard at the many political rallies I'd attended and helped organize; from the speakers at the annual Labour Day parade to the anti-nuclear proliferation and pro-abortion rights marches I was very involved with. I also have vivid memories of the speeches that Helen Caldicott gave in Toronto when I was growing up, where I volunteered as an usher:

https://www.helencaldicott.com/

When I helped found a dotcom startup in the late 1990s, my partners and I decided that I'd do the onstage talking; we paid for a couple hours of speaker training from an expensive consultant in San Francisco. The only thing I remember from that session was the advice to look into the audience as much as possible, rather than reading from notes with my head down. Good advice, but kinda obvious.

The impetus for that training was my onstage presentation at the first O'Reilly P2P conference in 2001. I don't quite remember what I said there, but I remember that it made an impression on Tim O'Reilly, which meant a lot to me then (and now):

https://www.oreilly.com/pub/pr/844

I don't remember who invited me to give the talk at Microsoft Research that day, but I think it was probably Marc Smith, who was researching social media at the time by data-mining Usenet archives to understand social graphs. I think I timed the gig so that I could kill three birds with one stone: in addition to that talk, I attended (and maybe spoke at?) that year's Computers, Freedom and Privacy conference, and attended an early preview of the soon-to-launch Sci Fi Museum (now the Museum of Pop Culture). I got to meet Nichelle Nichols (and promptly embarrassed myself by getting tongue-tied and telling her how much I loved the vocals she did on her recording of the Star Wars theme, something I'm still hot around the ears over, though she was a pro and gently corrected me, "I think you mean Star *Trek"):

https://music.youtube.com/watch?v=4IiJUQSsxNw&list=OLAK5uy_lHUn58fbpceC3PrK2Xu9smBNBjR_-mAHQ

But the start of that trip was the talk at Microsoft Research; I'd been on the Microsoft campus before. That startup I did? Microsoft tried to buy us, which prompted our asshole VCs to cram the founders and steal our equity, which created so much acrimony that the Microsoft deal fell through. I was pretty bitter at the time, but in retrospect, I really dodged a bullet – for one thing, the deal involved my going to work for Microsoft as a DRM evangelist. I mean, talk about the road not taken!

This was my first time back at Microsoft as an EFF employee. There was some pre-show meet-and-greet-type stuff, and then I was shown into a packed conference room where I gave my talk and had a lively (and generally friendly) Q&A. MSR was – and is – the woolier side of Microsoft, where all kinds of interesting people did all kinds of great research.

Indeed, almost every Microsoft employee I've ever met was a good and talented person doing the best work they could. The fact that Microsoft produces such a consistent stream of garbage products and crooked business practices is an important testament to the way that a rotten organization can be so much less than the sum of its parts.

I'm a fully paid up subscriber to Ronald Coase's "Theory of the Firm" (not so much his other views):

https://en.wikipedia.org/wiki/Theory_of_the_firm

Coase says the reason institutions exist is to enable people to work together with lowered "coordination costs." In other words, if you and I are going to knit a sweater together, we're going to need to figure out how to make sure that we're not both making the left sleeve. Creating an institution – the Mafia, the Catholic Church, Microsoft, a company, a co-op, a committee that puts on a regional science fiction con – is all about minimizing those costs.

As Yochai Benkler pointed out in 2002, the coolest and most transformative thing about the internet is that it let us do more complex collective work with smaller and less structured institutions:

https://www.benkler.org/CoasesPenguin.PDF

That was the initial prompt for my novel Walkaway, which asked, "What if we could build luxury hotels and even space programs with the kind of (relatively) lightweight institutional overheads associated with Wikipedia and the Linux kernel?"

https://crookedtimber.org/2017/05/10/coases-spectre/

So the structure of institutions is really important. At the same time, I'm skeptical of the idea that there are "good companies" and "bad companies." Small businesses, family businesses, and other firms that aren't exposed to the finance sector can reflect their leaders' personalities, but it's a huge mistake to ascribe personalities to the companies themselves.

That's how you get foolish ideas like "Apple is a good company because they embrace paid service and Google is a bad company because they make money from surveillance." Apple will spy on you, too, if they can:

https://pluralistic.net/2022/11/14/luxury-surveillance/#liar-liar

Disney and Fox weren't Romeo and Juliet, star-crossed lovers making goo-goo eyes at each other across the table at MPA meetings. They were two giant public companies, and any differences between them were irrelevancies and marketing myths:

https://locusmag.com/2021/07/cory-doctorow-tech-monopolies-and-the-insufficient-necessity-of-interoperability/

I think senior management's personalities do matter (see, for example, the destruction of Boeing after it was colonized by sociopaths from McDonnell Douglas), but the influence of those personalities is much less important than the constraints that competition and regulation impose on companies. In other words, an asshole can run a company that delivers good products at fair prices under ethical conditions – provided that failing to do so will cost more in lost business and fines than they stand to make by cheating:

https://pluralistic.net/2024/05/24/record-scratch/#autoenshittification

Microsoft is a company founded and run by colossal assholes. Bill Gates is a monster and he surrounded himself with monsters, and they hired monsters to fill out the courts of their corporate palaces:

https://pluralistic.net/2024/06/14/patch-tuesday/#fool-me-twice-we-dont-get-fooled-again

To the extent that good things come out of Microsoft – some of its games products, the odd piece of hardware, important papers from MSR – it's in spite of the leadership; it's the result of constraints imposed by competition and regulation – and that's why Microsoft pursued such an aggressive program of extinguishing its competitors and capturing its regulators.

In retrospect, I think one of my goals in that talk was to convince those people doing good work for a rotten institution to go elsewhere and do other things. Certainly, that's one of the goals I pursue in the talks I give today. At the time, some of Microsoft's highest-profile technologists were publicly resigning over the company's war on free/open source software, so it wasn't an unrealistic goal:

https://web.archive.org/web/20030214215639/http://synthesist.net/writing/onleavingms.html

What I did not expect what that publishing the talk on my site and blogging it on Boing Boing would spark a wave of public interest that would get its message in front of several orders of magnitude more people than I spoke to at Microsoft that day. Partly, that was because I released the talk into the public domain, using the brand-new Creative Commons Public Domain Declaration (which was later replaced with the CC0 mark, due to legal issues withBu its drafting):

https://web.archive.org/web/20100223035835/http://creativecommons.org/licenses/publicdomain/

Some mix of the content of the speech, the spirit of the moment, and the novelty of that wide open license sparked a ton of interest. Jason Kottke recorded an audio version that Andy Baio hosted:

https://kottke.org/04/06/cory-drm-talk

My brutalist ASCII transcript was quickly converted to beautiful HTML by Matt Haughey and Anil Dash:

https://web.archive.org/web/20040622235333/http://www.dashes.com/anil/stuff/doctorow-drm-ms.html

For people who needed a hardcopy, there was Patrick Berry's printer-friendly stylesheet:

https://patandkat.com/pat/weblog/mirror/cory-drm/doctorow-drm-ms.html

Multiple people recorded (and sold!) audio versions, and then there were all the fan translations, into Danish, French, Finnish, German, Hebrew, Hungarian, Italian, Japanese, Norwegian, Polish, Portuguese (both EU and Brazilian), Spanish and Swedish. I stayed in touch with some of those translators, and they helped me translate the position papers I wrote for UN WIPO meetings. Those papers were so effective that ratfuckers from the copyright lobby started to steal them and hide them in the UN toilets (!):

https://web.archive.org/web/20041119132831/https://www.eff.org/deeplinks/archives/002117.php

Re-reading the speech for my podcast on Sunday, I expected to be struck by the anachronisms in it, and there were a few of those to be sure. But far more clear was the common thread running from this talk to other talks I gave that took on a significant life of their own, like my 2011 "War On General Purpose Computing" talk for CCC:

https://memex.craphound.com/2012/01/10/lockdown-the-coming-war-on-general-purpose-computing/

And my work on Adversarial Interoperability:

https://www.eff.org/deeplinks/2019/10/adversarial-interoperability

And my most recent work, on enshittification:

https://pluralistic.net/2023/08/27/an-audacious-plan-to-halt-the-internets-enshittification-and-throw-it-into-reverse/

In other words, I've been saying the same thing – in different ways – for more than 20 years. That could be depressing, but I actually found it uplifting. Two decades ago, I was radicalized by a fear that the internet would be seized by corporations and governments and transformed into a system of surveillance and control. I found my way into a job at EFF, where I worked with colleagues across multiple disciplines – coders, lawyers and activists – to fight this force.

At the time, this was a fringe cause. Most of the traditional activists I'd come up with in the feminist, antiwar, antiracist, environmental and labour movement viewed digital rights as a distraction and dismissed its partisans as sad, self-obsessed nerds who mistook fights over the management of Star Trek message boards for civil rights struggles:

https://www.newyorker.com/magazine/2010/10/04/small-change-malcolm-gladwell

I thought I was right then, and I think history has borne me out. The point of waging these fights – both in the wide public sphere and within political movements – is to get people activated before it's too late. Every day that goes by is a day when the internet becomes more inhospitable to political organizing for a better world – more surveillant, more controlling. I believed then – and believe today – that the internet isn't more important that the other fights I waged as a young activist, but I think that the internet is fundamental to those fights.

Saving the planet, smashing patriarchy, overthrowing tyranny and freeing labor are all fights that will be coordinated – Coase style – on the internet. Without a free, fair and open internet, those fights are infinitely harder to win.

The project of getting people to understand, care about, and fight for digital rights is a marathon, not a sprint. When I joined EFF, it was already 12 years old. There were six people in the org then (I was the seventh). Today, there's more than a hundred of us, and we're stretched so thin! The 30+ year old idea that internet policy will intersect with every part of every fight has been utterly vindicated.

Back in 2004, I asked Microsoft why they were willing to fight the US government to the death over antitrust enforcement, but were such wimps when confronted with the entertainment industry's demands for DRM. 20 years later, I think I know the answer: Microsoft understood that DRM would let them usurp the relationship between creative workers, entertainment industry companies, and audiences. Their perfect instincts for seeking out and capitalizing on opportunities to seize monopoly power drove them to make deliberately defective products, in the belief that their market power would let them cram those products down our throats:

https://memex.craphound.com/2004/01/27/protect-your-investment-buy-open/

Here's a link to the podcast episode:

https://craphound.com/news/2024/06/16/my-2004-microsoft-drm-talk/

And here's direct link to the MP3 (hosting courtesy of the Internet Archive; they'll host your stuff for free forever):

https://archive.org/download/Cory_Doctorow_Podcast_470/Cory_Doctorow_Podcast_470_-_My_2004_Microsoft_DRM_Talk.mp3

And here's the RSS feed for my podcast:

https://feeds.feedburner.com/doctorow_podcast

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/06/18/greetings-fellow-pirates/#arrrrrrrrrr

#pluralistic #drm #enshittification #microsoft #microsoft research #podcasts #mp3s #history #trusted computing #ngscb #retrospectives

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fans4wga · 1 year

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[September 1] Don’t Fall For Hollywood Bosses’ New PR Spin

'Today marks the 122nd day of the Writers Guild of America (WGA) strike and 48th day of the Screen Actors Guild and American Federation of Television and Radio Artists (SAG-AFTRA) strike. The dual work stoppages have brought Hollywood to a standstill, with production halted on films and television programs, and premieres and other promotional events either scaled back or canceled. Both guilds are striking over demands that are more than reasonable, particularly given studio executives’ record pay. These demands include fair compensation for streaming media (particularly better residuals, which currently pale in comparison to what they are for network and cable broadcasts), robust studio support for health and retirement funds, and safeguards around the use of artificial intelligence. (For more on why WGA and SAG-AFTRA are on strike, read the excellent reporting of Jacobin’s Alex Press).

In a move that has shocked…pretty much no one, Hollywood bosses don’t want to share their earnings with the very storytellers responsible for generating them. At the same time, they’re happy to make workers pay the cost for their own miscalculations about streaming.

The major Tinseltown studios – organized under the Alliance of Motion Picture and Television Producers (AMPTP) trade association – remain stubbornly opposed to striking a fair deal with either guild. Under the leadership of AMPTP president Carol Lombardini, studios have employed brutal tactics to bust the strike, including threatening to drag things out until writers lose their homes and using management-friendly trade publications to pressure the guilds into accepting lowball offers. These tactics have backfired spectacularly: not only have they failed to end either strike, but they’ve also turned the public overwhelmingly against the AMPTP. A new Gallup poll finds that Americans back the WGA over the AMPTP by 72% to 19%, and SAG-AFTRA over AMPTP by 64% to 24%.

Aware of their reputational damage (but willfully ignorant of the anti-worker attitude that caused it), the AMPTP announced a “reset” to its approach this week – not by negotiating in good faith or meeting the guilds’ demands, but by hiring a pricey crisis-management PR firm to revamp its image! According to Deadline, the AMPTP has hired The Levinson Group – a D.C.-based PR shop best known for representing the U.S. Women’s National Soccer Team in its campaign for pay equity – to “reframe the big picture for studio and streamer CEOs who have been characterized as greedy, imperious and out of touch.”

If you’re feeling like you’ve seen this movie before, you’re not wrong. During the last WGA strike 15 years ago, studio bosses hired former Clinton comms strategists Mark Fabiani and Chris Lehane to revive the AMPTP’s flagging public image. The revolving-door duo were paid a jaw-dropping $100,000 per month by the AMPTP to strike-bust, deploying campaign-style spin attacks designed to break the WGA’s resolve.

As I wrote for The American Prospect in May:

“Fabiani and Lehane created a website with a live tally of the millions of dollars in income that guild members and on-set crew had purportedly lost by striking. They urged studio CEOs to publicly refer to WGA representatives as “organizers” rather than “negotiators” because the former “sound[ed] more Commie.” Lehane even told the press at one point that striking writers were “making more than doctors and pilots,” cynically arguing that the strike was harming “real working-class people” like below-the-line workers who had lost income from struck late-night talk shows […] Fabiani and Lehane were [also] the brains behind a “strongly worded and downright menacing” AMPTP press release breaking off negotiations with the WGA in December 2007. This move allowed the studios, which cited a protracted strike as an “unforeseeable event,” to invoke force majeure contract clauses and cancel multiple writer-producer deals worth tens of millions of dollars, severely demoralizing the WGA’s rank-and-file members.”

The parallels between 2008 and today are striking. Like Fabiani and Lehane (who have worked for scandal-plagued clients like Gray Davis, Bill O’Reilly, Lance Armstrong, and Goldman Sachs) the Levinson Group has no qualms about representing greedy and unsavory characters. Over the years, Levinson has done PR for predatory student lender Better Future Forward, reviled monopolist Live Nation/Ticketmaster, a talc mining company linked to the Johnson & Johnson baby powder cancer scandal, and Theranos fraudster Elizabeth Holmes.

And just like the ex-Clinton spin doctors, the Levinson Group boasts close revolving-door ties to powerful politicians and the news media. The firm currently represents President Biden’s personal attorney Bob Bauer and previously represented John Podesta’s family lobbying firm. Levinson partners have previously worked for an array of influential politicians, including former President Bill Clinton, Senators Jon Tester and Amy Klobuchar, Representatives Maxine Waters and Ted Lieu, and former and current Los Angeles Mayors Eric Garcetti and Karen Bass. The firm’s founder and CEO Molly Levinson spent eight years working for CNN and CBS, while two of the Levinson Group’s top managing directors are alumni of CNBC and The Wall Street Journal. With a web of strong connections to power players in the entertainment industry’s twin capitals of LA and New York, along with the nation’s capital, Levinson could help the AMPTP tilt the regulatory and media scales back in the bosses’ favor.

Though this may sound demoralizing, striking writers and actors shouldn’t lose hope. For one, consider a surprisingly uplifting parallel between 2008 and 2023. Fifteen years ago, after Fabiani and Lehane took the AMPTP’s contract, the SEIU and other unions that had previously worked with the duo severed ties with them for trying to bust the writers’ strike. Fast forward to this week: the U.S. Women’s National Soccer Team Players Association (Levinson’s star client!) publicly rebuked the firm for doing the AMPTP’s dirty work and voiced support for the dual WGA and SAG-AFTRA strikes. If history is any indication, it’s only a matter of time until other pro-union Levinson clients – like the majority SEIU-owned Amalgamated Bank – follow suit and sever ties with the firm.

There is also one crucial way in which 2023 is thankfully not like 2008: The Levinson Group is bad at their jobs.

Consider an August 27th New York Times article about AMPTP President Carol Lombardini*, which was almost certainly pitched or otherwise molded by Levinson flacks. The article goes to ridiculous lengths to rehabilitate Lombardini’s image:

The article passively describes Lombardini’s tenure as “marked by labor peace until now” (a peace that she has now broken) and shifts blame for her unpopular decisions to anonymous AMPTP members (how convenient!).

Article co-authors Brooks Barnes and John Koblin quote a 2014 email from then-WarnerMedia CEO Kevin Tsujihara praising Lombardini’s negotiation skills and recommending she receive a $365,000 bonus. Curiously absent from the article is any mention of Tsujihara’s high-profile 2019 resignation from WarnerMedia for pressuring actresses into non-consensual sex.

Barnes and Koblin attempt to paint a “she’s just like us” picture of Lombardini (who reportedly earns a $3 million annual salary), mentioning her upbringing in a “working-class town outside Boston” and love for Red Sox and Dodgers games.

Barnes and Koblin paint a rosy picture of the AMPTP’s “sweetened proposal” (their words) to the WGA, describing the studios’ August counteroffer as “including higher wages, a pledge to share some viewership data and additional protections around the use of artificial intelligence.” Barnes & Koblin never quote the WGA’s well-founded reasons for turning down this lowball offer, saying only that the WGA is “holding firm to demands related to staffing minimums and transparency into streaming-service viewership.”

Bizarrely, the core issue of underpaid streaming residuals (the main reason writers are demanding greater streaming transparency) is never mentioned in the article.

Barnes and Koblin frequently imply that criticism of Lombardini is unfair, describing her as an “easy target” for the “grievances of striking workers” and singling out a tweet purportedly “mocking [Lombardini] as a fuddy-duddy who hangs out at chain restaurants”.

Barnes and Koblin quote a pre-strike September 2022 Deadline interview with Teamsters organizer Lindsay Dougherty to claim that Lombardini has the “grudging respect” of union leaders who see her as a “fair individual.” They did not quote more recent statements from Dougherty, who last month tweeted that the “greedy” AMPTP had “declared war on Hollywood Labor” by refusing to negotiate in good faith with WGA and SAG-AFTRA.

In one unintentionally eyebrow-raising line, Barnes and Koblin state that Lombardini was “inspired to become a lawyer by reading articles about F. Lee Bailey.” Neither Bailey’s sordid clients (like OJ Simpson) nor his multiple disbarments are mentioned in the article.

And it’s not just me who finds the Levinson Group’s efforts laughable. Discussions of the NYT story on Reddit and Twitter are dominated by comments tying the story’s blatant reputation laundering for Lombardini to the AMPTP’s concurrent hiring of Levinson. A recent New Yorker puff piece on Warner CEO David Zaslav has been met with similar ridicule – with many commenters also pointing to Levinson’s potential influence. So too have recent stories from management-friendly trades like Deadline – all of which have failed to make a dent in strong public support for WGA and SAG-AFTRA. This is a good sign: not only is the public more inclined to side with striking workers than it was in 2008 – it’s also seemingly more attuned to the role of corporate PR flacks in shaping the media narrative. If studio bosses think they can remake the same movie and end another strike with flashy spin-doctors, they’re sorely mistaken.

So here’s my advice to the AMPTP (and it won’t cost you six figures per month to hear it): the way to fix your reputation problem is to end the strike by giving writers and actors what they want. No strike-busting comms team can rescue you from the hole you’ve dug yourself into.

As the LA Times’ Mary McNamara recently put it, “You’ve lost the war. The best thing to do now is negotiate the terms of surrender.”'

#wga strike #writers strike #sag-aftra strike #sag strike #actors strike

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