#ogilvyparis

[kimballparis-blog1]

Ogilvy Paris ECD Innovation & Digital: Why You Can’t be Lazy at SXSW Interactive

Opinion

Interview with DAVID RAICHMAN, ECD Innovation & Digital Ogilvy Paris

 SXSW Interactive is based on the belief that technology will better the world. It’s a belief.  Not a truth. But it is this fundamental mindset of the festival that also contributed to amplify such philosophical beliefs as, for example, Singularity and Transhumanism.

These techno-philosophical beliefs, based on the role technology can play in advancing humanity, are more than ever at the core of what the festival tries to explore and question.

This year, as intelligent technologies (AI, “Machine Learning”) reach maturity and become a reality in our world, trends at SXSW Interactive 2018 are going to raise questions of ethics based on where society is in adopting these solutions or not.

It is also an incredibly frustrating festival because you simply cannot take in everything that SXSW offers in one go! You need to prepare and really maximize your time to get the maximum out of SXSW. Don’t be lazy at SXSW. Work the festival.  Make choices and sacrifices. Be crazy about your planning.

My Picks & “Go to” Sessions

1. Blockchain is the star this year.

Blockchain is really the hottest topic now with more than 20 sessions at SXSW. Not unlike the effects of an Earthquake, we’ve felt its first tremble and now its aftershocks follow. Blockchain will dramatically change the World. The implication feels even bigger than the impact of Web 2.0

Session:  Smart Contracts: Are We Getting Rid of Lawyers?

Smart Contracts based on Blockchain.  A new way to make contracts between two people without a human mediator. https://schedule.sxsw.com/2018/events/PP80326

Session:  

Why Ethereum Is Going to Change the World

Expect to hear an interesting discussion between Forbes Senior Editor, Laura Shin, and Joseph Lubin, founder of ConsenSys and co-founder of Ethereum, around his vision for a decentralized world. #DecentralizedFuture https://schedule.sxsw.com/2018/events/PP97082

2. AI Ethics

Facebook’s experiment with AI comes to mind, when its chatbots deviated from its programmed script and seemingly began speaking its own unique language developed without human input, nor understandable by humans. Facebook shut down the AI engine. Nearly 4 years before this occurrence, physicist Stephen Hawking raised concerns that AI could mean the end of human race over the potential that AI would take off on its own at a surpassing rate to humans.  

What are the ethical, social and philosophical implications of AI?

Session: Regulating AI: How to Control the Unexplainable https://schedule.sxsw.com/2018/events/PP70450

Session:  Letting Go. Designing for an A.I You Can’t Control https://schedule.sxsw.com/2018/events/PP72030

Session:  What AI Reveals About Our Place in the Universe.  https://schedule.sxsw.com/2018/events/PP77242

3. Super Boosted Medicine

How the power of technology can help the health professionals cure better?  Bots, VR, Exoskeletons and the body/brain as a hackable system are the new exploration territory of medicine. On my mind: How leveraging bots and VR in brain surgery can assist in greater surgical accuracy? Or, how to use VR to help a patient relax before a surgery? And, using AI to create more personalized treatments…

Session: Clinical VR. Therapy with Potential Power https://schedule.sxsw.com/2018/events/PP73698

Session:

Brainy Surgery: VR, AI and Robots in the OR

https://schedule.sxsw.com/2018/events/PP75517

Session:  AI and the future of medicine https://schedule.sxsw.com/2018/events/PP99303

4. The Data Privacy Shift

Blockchain is redefining how people (vs a financial institution) will manage their transactional data.  In addition, health and new rights for citizens are changing how personal data will be managed -- currently shifting away from the organization to empowering the individual.

Session: Empowering People to own their Health Data https://schedule.sxsw.com/2018/events/PP77989

Session: A Game-Changing Shift in Control of Personal Data https://schedule.sxsw.com/2018/events/PP74405

5. Tech and Minorities

Technology is not culturally neutral, there’s an implicit partiality and stereotypes remain. Recently in debates facial recognition was questioned by MIT researchers pointing to the fact that the biases of white engineers, who dominate the technology sector, makes their trained algorithms less efficient in recognizing other ethnicities.

The striking lack in diversity in Silicon Valley is still a problem as well. Movements like #MeToo originating from the Entertainment industry or Fearless Girl facing off Wall Street’s 7,000-pound sculpture of a charging bull are hallmarks shedding light on the issue across industries.

Session: Diversity in Tech: It’s not just a Gender Problem https://schedule.sxsw.com/2018/events/PP71551

Session: Face Recognition: Please Search Responsibly https://schedule.sxsw.com/2018/events/PP78024

Event: How Can venture Capital Achieve Gender Parity

http://do512.com/events/2018/3/13/how-can-venture-capital-achieve-gender-parity-official

Lastly, if you want to chill after the long day my favorite place is the Rainy Street neighborhood, south of Austin.  Discreet. Authentic. A ‘behind the scenes’ place.

If you are booked and now strategizing your SXSW game plan, download the SXSW GO App https://www.sxsw.com/mobile/

Remember: Prepare.  Be crazy about the schedule.  Always have a Plan B schedule.  SXSW is huge! Oh yah, and many of the 2018 Keynotes will be broadcast live on SXSW Youtube channel https://youtu.be/2OQZfjHn6m8

[whatthefckyeah]

(via 2017 - SantaCall - OgilvyParis Xmas Card - VOSTFR - YouTube)

[adsoh]

Coca-Cola Together Love! #OgilvyParis #CocaCola #Advertising

[b2promedia]

Congrats to "The Marathon Walker" WATER FOR AFRICA entered by OGILVY PARIS. http://bit.ly/1UbAeF1

[thefacebackproject]

post de baptiste laissé sans réponse depuis le 24 décembre 2009 :

en 2009, baptiste clinet, je t’ai liké quand personne ne te connaissait. aujourd’hui en 2015, quand tu postes un mot voire une lettre, 150 personnes te likent et 50 te commentent, au moins. une chance pour toi aujourd’hui, je ne t’avais pas répondu, tu figures donc dans the faceback project.

mais qui est baptiste clinet, que s’est-il passé entre temps ? avec the faceback project, je veux saluer aussi des éléments parmi mes plus anciens et fidèles friends sur lesquels il fallait miser. je saluerai ainsi l’ascension fulgurante, en seulement huit ans, d’un mec que j’ai connu être mon stagiaire et qui aujourd’hui dirige la création d’une des plus grosses agences de publicité parisiennes. regardez-bien autour de vos facebook friends, il y a peut être quelqu’un, sinon vous, qui finira par vous dépasser de loin. ce genre de personnes aujourd’hui attire le like, le commentaire. comme s’il était indispensable de marquer sa présence ; un peu pour dire “moi aussi j’y étais”, “moi aussi je le connais”. c’est une façon presque sauvage et animale de marquer son territoire digital, bien au delà de flatter l’ego de la “star” qui poste. mais pourquoi ne pas être un animal précurseur plutôt que suiveur... 

alors vous aussi, flairez, dénichez, démasquez et pariez sur les potentiels talents à 1 like qui vous entourent. on a tous autour de nous des gens sur lesquels on pourrait se poser la question. et oui, ce n’est que bien des années plus tard que vous connaîtrez la réponse. 

post from baptiste left unanswered since december 24th, 2009: in 2009, baptiste clinet, i gave you a like you when no one knew you. today in 2015, when you post a word or even a letter, 150 people like it and 50 comment it, at least. a chance for you today, i didn’t answer you, so you’re now taking part of the faceback project. who is baptiste clinet, what happened so far? the faceback project is also here to salute the best elements among my oldest friends on wich you’d better had bet. i salute the amazing uprise, in just eight years, of a guy i used to know as my intern who now is the executive creative director of one of the brightest ad agency in europe. watch carefully. amoung your facebook friends, there must be someone, maybe you, who will eventually success. such people attracts henudred of comments and likes today. as if, for people, it was necessary to mark his presence; just to say "hey, i was there too", "i know him too." it's almost an animal way to mark its digital territory, far beyond flattering the ego of the "star" who posts. come on, why not being a precursor animal rather than follower one ... sniff, unearth, unmask and bet on potential talents around you. we all have around us people we should bet on. and yes, it will take time to get the answer.

[mrrickrock]

HO HO NO GO

Focus Testing Christmas.

Ogilvy Paris demonstrate the dangers of focus group testing...

[iggythe5th]

LOUIS VUITTON - Tribute to Muhammad Ali - ''WORD''

[wonderlaure-blog-blog]

Last speech from Mia to the guys @kinkampoix #ogilvyparis #ogilvy #paris

[krissn-me]

The Sharing Can campaign. #ogilvyparis #spikesasia13 #adobomagazine

[superthingz]

#goldlion #canneslions #bnf #sharingcan #coke #ogilvyparis #france (à Cannes Lions International Festival of Creativity)

[adnook]

IBM Creates Smart Outdoor Ads With A Purpose.

IBM's latest campaign 'People For Smarter Cities' by Ogilvy Paris has created a series of OOH adverts that served a secondary purpose. IBM wanted to create solutions to help cities around the world to get smarter and make life better for city dwellers. By adding a simple curve to their ads, they “gave advertising a new function”, in the form of a bench, shelter and ramp for city dwellers. For MORE.

I feel that it is a really good example of ads with a purpose.  Sometimes, it is the simplest things and through simple means that one can easily sort out a more complex issue / purpose. I find it terrific - the simplicity of the campaign, and its constructive utilization of surroundings in order to spread a message.

Apparently there are a lot of cynics bashing away. But really, why?

They are forgetting the overall objective of the Brand. 'SMART' - ideas are simple common-sense stuff.  Why complicate things? There is creativity in simplicity. 'People for smarter cities' in order to 'spark positive change' should learn to simplify and utilize what's already available to them. Now that's clever. Put a little twist on things, take a new turn or in this case "adding a simple curve".

IMO, these routes are engaging as well as practical that does a fine job in representing the Brand. - M.H.

[greeneggs-and-graham]

I said that even before I knew I was.  "Word"

[wonderlaure-blog-blog]

We pursue knowledge the way pigs pursue truffles #ogilvyparis #ogilvy #paris

[wonderlaure-blog-blog]

Ivan aka Dirty Dick - pre #afterpartycannes #ogilvyparis #ogilvy&mather (at dirty dick)

[wonderlaure-blog-blog]

Just married! Thanks to tousunispourlegalite.com #ogilvyparis #mariagepourtous #tousunispourlegalite