#nykaa beauty

[himanshilalawat31]

Nykaa uses all digital platforms to reach its target audience including content marketing, influencer marketing, social media, email marketing, and many other SEO techniques which puts them at the top of the list all Google searches related to cosmetics.

[theeodialogs]

Nykaa CEO: Order Value Boosted by Tier 2-3 Cities

In tier 2 and tier 3 cities like Faridabad, Ludhiana, and Chandigarh, the average order values of the organization are increasing. Nykaa, an Indian store based in Mumbai, just released its Nykaa Trends Report for 2024. The report provides insight into how customers’ shopping habits are changing across the country, highlighting trends including the rise in late-night purchases, the rising demand for Korean cosmetics, and significant shifts in fashion preferences over the past 12 months. Nykaa has always been dedicated to delivering beauty to India, including smaller villages and communities as well as the nation’s main metropolis, according to Nayar. According to him, they opened more than 50 stores distributed throughout 36 cities, including Agartala and Siliguri, for a total of almost 220 stores. Visit sites

[discountforcart]

nykaa first order coupon

Unlock amazing savings with the Nykaa first order coupon! Enjoy exclusive discounts on a wide range of beauty, skincare, and wellness products. Whether you're looking for top makeup brands, luxurious skincare, or essential wellness items, Nykaa has it all. Use the first order coupon to get special deals and kickstart your beauty journey with unbeatable prices. Shop now and experience the best of beauty with Nykaa. Don't miss out on this fantastic offer for new customers!

[findingadreamsobig]

Tira’s launch in the Indian market and it’s consequential influence on Nykaa.

Hey beauty enthusiasts! Today, we've got some exciting news for you, especially if you're a makeup and skincare lover. Nykaa, the beauty and cosmetic giant, has gained a competitor with the announcement of Reliance’s beauty shopping app in the Indian market – the launch of Tira!

Tira- marketing itself as the platform that sells beauty products for all types of people out there, is making its debut in India. This has grabbed quite a good amount of attention in the Indian beauty industry and also in the hearts of beauty enthusiasts across the country.

Tira has already made waves nationally with its unique marketing style and extra safe, leakage proof product packaging. Now, with its introduction into the Indian market, we can expect a revolution in the beauty industry. The Indian consumer is in for a treat with Tira's extensive range of makeup and skincare products.

We reached out to some beauty influencers who got a sneak peek at Tira's product purchasing experience, and the reviews are overwhelmingly positive. From the recommendation of the products in the wide variety of skincare and makeup range to its amazing packaging, Tira seems to have nailed it.

Now, let's talk about the impact this launch had on Nykaa. As we know, Nykaa has been dominating the beauty market in India, offering a wide range of both international and local brands. The addition of Tira in the Indian market has only enhanced Nykaa’s product offerings. Nykaa is trying it’s best to keep up with the beauty market by allowing free shipping over the purchase amount of rupees 299 only which was previously 499 and introducing more and more international brands i.e. to also solidify its position as a one-stop beauty destination.

With the strength of Nykaa's established customer base and Tira's fabulous reputation, we can expect a surge in sales and an even more diverse customer demographic in the beauty industry. These beauty shopping apps are trying hard to be the trendsetter, always bringing the latest and most coveted beauty brands to the Indian market.

So, beauty lovers, get ready to revamp your makeup and skincare routine with these beauty shopping platforms. What are your thoughts on this exciting rivalry? Share it with your beauty-loving friends. Until next time, stay beautiful!

[zarooriretail]

Beauty in the Digital Age: The Ins and Outs of Nykaa Beauty Listing

In the ever-evolving landscape of the beauty industry, digital platforms have become the go-to destination for beauty enthusiasts. One such prominent player in the digital beauty space is Nykaa. As a result, the Nykaa beauty listing has been proving very popular in recent years.

Nykaa, standing as a trailblazer in this digital beauty space, has played a pivotal role in shaping and driving this digital e-commerce revolution. As consumers increasingly seek the ease and variety offered by online platforms.

Nykaa has become a trusted curator, offering many beauty and wellness products from globally renowned brands. Its digital prowess provides a seamless shopping experience.

[dealzza-store]

Shop now and redefine your beauty routine with affordable luxury:

#NykaaCosmetics #BeautyDeals #GlamOnABudget #MakeupMustHaves #AffordableLuxury #beautyroutine

[newmarketkart]

Buy Nykaa Makeup at India's Best Online Shopping Store. Check Price in India and Shop Online. Free Shipping Cash on Delivery Best Offers

[article-beats]

International Beauty Awards

Every award inspires you and pushes you towards your goal. Isn't it? Yeah! "You are the mot beautiful woman" is the best compliment ever. What if you get an award for being the most gorgeous lady? It will be most treasurable moment for life. Explore to get a detailed view on International Beauty Awards.

[wildorganic56]

A great skin remedy - Wild Organic's Pure Rose Water

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Rose water has been known for it's effective anti-inflammatory properties for ages. It's a remarkable solution to obtain perfectly glowing skin. It not only balances and restores skin's PH level and helps tighten pores but also leaves your skin feeling supple and smooth!

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Shop now at www.wildorganic.in

[zakirachi]

Its not me, my home gotcha-a VIBE ! #beauty #skincare #routine #fashionstyle #nykaa (at Delhi, India) https://www.instagram.com/p/Cpe_kOvLdY-/?igshid=NGJjMDIxMWI=

[himanshilalawat31]

Nykaa is one of the first beauty e-commerce platforms, launched in 2012. Falguni Nayar, the former managing director of Kotak Mahindra, first came up with the brand concept. She then turned the store into an e-commerce portal and added all the necessary cosmetics and skincare products.

[beautybysparkle]

YOUR ULTIMATE PRIMER FOR DEWY SKIN

GOOD DAY SPARKLES!!!

So, how are you all?? Hope everyone is happy, calm and peaceful. If not and you are in a bad mood or had a bad day, it’s fine!! That’s completely normal. Keep calm and try to be focused and smile. And yeah! Now let’s talk about what we are here for today. GLASS DEWY SKIN!! Oh! Wow, what a beautiful dreamy catchy term, its magical enough to drag all our attention and try it, But reality is not all the products which are marketed as Glass skin primers doesn’t deliver the expected results. In this uncountable situation of makeup and beauty products, its highly confusing and frustrating to pick up something which could actually suit us. We do 10000 scrolls, see 1000 feeds, watch 100 videos and get to try 10-20 products and finally believe that one product would work wonders after trying it just for once on our patch test. But what if it doesn’t turn out to what we saw in our 5 mins patch test with good lightings on shops or malls. Because the tube lights in our house and our bed side mirrors are what shows us the reality. So, I’m going to recommend something that could benefit you, if you are looking for a dewy primer. I’m a combination skin girl, which gets dry in winters and bit oily in summers, but this product works for me in all 4 seasons. But disclaimer is that makeup and skincare are highly subjective and what works for me might not work for you, so pls try to do a patch test in shop at least 2 times and observe it in all possible lightings. You could use that product on half of your face and on the other side without this primer then apply makeup on your whole face, but following your trusted skincare and makeup items you believe on both the sides, so you could find out how this one product performs as you already know about the other products layered above this primer, And please don’t forgot to zoom it with your eyes in the mirror at your home, that shows its true nature.

For me this gives a beautiful dewy glass like skin, which gives a glow from within look and all other products layer magically on top of it and there is no tugging or pulling and definitely makes my makeup lasts longer, without getting oily or cakey. It makes my foundation blends like butter and does not highlight any dry patches or textures. Of course, it won’t hide pores, or mattifies skin as its more of a hydrating dewy primer. I have tried many dewy primers, some famous ones too, but nothing actually stayed the way it was when applied nor helped in making makeup hold in place. But this has been a gamechanger for me and my skin. My skin gets a bit oily in summers, but still this primer does not make my skin too oily instead stays dewy. I use Clinique moisture surge 100H moisturizer beneath any primer or foundation. Sometimes, when its really cold my skin gets dry when I use matte foundation, but this primer helped me a lot with my dry patches and smooth application of foundation.

PRICE AVAILABLITY:

It’s available both in Amazon and Nykaa, it’s priced at 1500 on Nykaa and 3000 on amazon. I know the price is steep. But don’t you worry, please consider getting from Nykaa during HOT PINK SALE during June or PINK FRIDAY SALE during November, as the price  will go down as low as 700-800. Which is a decent value for the results delivered.

PRODUCT CLAIMS:

Now let’s do something interesting, the product has some wonderful and strong claims made and let’s see whether everything claimed is true or Meh!

So, summing it all up this product got 7 thumbs up and 3 thumbs down. Which is 7/10. Some claims are overrated and some are actually true about the nature of this product.

CONCLUSION:

I genuinely love this product from the bottom of my heart, and its my saver when I have a really big and dry patches during winters and need a healthy glass skin round the year. Drum roll, I would certainly freaking recommend this to you guys!!!!

Hope you like this blog and found something useful and this also solved the question of perfect dewy primer pestering you all these days!! I would be delighted if this post helped you in any way!! Have you tried NYX? Do you love this brand? Have u tried this primer? Will you try? What is your go-to primer for dewy skin? Please do comment and follow my page for more such makeup content. Need all you support to keep me motivated. Leave your suggestions on which product you need my opinion on. Would definitely try.

MY NOTE FOR TODAY:

In the world of selfishness and vengeance, be a pure heart of Kindness where people can cling on to you and dissolve their negativity and sins. Learn to forget and forgive. Accept yourself and others for what they are. In the ocean of impurities be that drop of warmth and affection which could change the surroundings around you. There are many reasons for a person to turn bad but it all takes just a moment of realization and acceptance for a happy and peaceful life.

WITH POSITIVITY AND LOVE

SPARKLE

Shrutiranjith23@gmail.com

https://www.instagram.com/the_sparkle_makeovers/?igshid=Yzg5MTU1MDY%3D&__coig_restricted=1

PRODUCT LINK:

[qalma-e-azadi]

BDS SAFE PRODUCTS AND SERVICES (INDIA SPECIFIC)

Parent Companies

ITC: Sunfeast, Fiama, Vivel, Engage, Bingo, Yippee, Dark Fantasy, Savlon, Classmate

Amul Co-operative

Skincare, Bodycare and Haircare

Nyle

Khadi Naturals

Himalaya

Nykaa Naturals

Parachute

Joy

Minimalist

Buds and Berries

Wishcare

Dot & Key

Lacto Calamine

Dr. Sheth's

Aroma Magic

Alps Goodness

Everyuth

Soulflower

Mamaearth

Wow Skin Science

(plum is not on this list as the company has some shares in Unilever)

Makeup

Huda Beauty

E.L.F

Swiss Beauty and SB Craze Range

Insight Cosmetics & Insight Professional Cosmetics

Makeup Revolution

Blue Heaven

Mars (homegrown)

Sugar and Sugar Pop

Nykaa Cosmetics

Miss Claire

NY Bae

Cuffs n Lashes (homegrown)

Purplle Cosmetics

Iba Halal (homegrown)

The Real Woman

Food, Drinks and Snacks

Balaji

Bikaji

Snac Tac

Top Ramen (personal fav: their noodles in curry flavour SLAP)

Ching's Secret

PaperBoat

Parle

Britannia

Lotte

Search Engines

Ecosia (personal fav)

OceanHero

Tor Browser

DuckDuckGo

Remember Indians, that this is our time to promote and foster “Made in India” products!!!!

Beware Of These Logos and Do Not Purchase:

Palestine will be free in our lifetime! Boycott with your whole power!

Viva La Intifada! 🇵🇸

[eclecticwordblender]

big shout out to team tira for including pictures of real textured skin and peach fuzz on their app and website for an intent other than advertising to show how to "fix" it.

also big shout out to team tira for not marketing a cosmetic business as a feminist endeavour.

i do understand that as a subsidiary of reliance and with ample funds and talents tira wouldn’t need to do extensive marketing to stay in business (unlike nykaa or sugar) but lately even beauty/cosmetic brands that fall under conglomerate umbrellas have had this obsession to label themselves as a feminist endeavour and that actually makes the beauty industry even more sinister than it already is. really like what tira is doing ngl.

[stylesavingssavvy]

How to Save Money on Beauty Products Online: A Complete Guide 

Introduction: 

Keeping up with the latest beauty trends in the modern world can occasionally feel like a financial burden. But do not worry! Saving money on your favorite beauty products has never been simpler, thanks to innovative shopping platforms like Redfynd. Whether you're shopping for skincare, haircare, cosmetics, or other basics for your beauty routine, this guide will take you through five easy steps to help you look amazing on a budget.   

Identify what you need: 

Understand Your Beauty Regimen Needs: Take some time to determine what you require before sinking into the world of online cosmetic shopping. Are you in need of a new serum, or are you almost out of your favorite lipstick? Determining exactly what you need will keep you concentrated and prevent you from making pointless purchases, ultimately resulting in financial savings.  

Do a personal assessment. Assess your skin type, hair type, and any specific concerns you might have (like acne, fizziness, or pigmentation) to better understand your needs. For accurate advice and to ensure you choose products that offer effective results without side effects, consider consulting with a dermatologist, especially if you’re dealing with sensitive skin or serious beauty concerns.  

Create an Inventory List: Develop the habit of maintaining an inventory list of your current beauty products. This not only prevents you from buying duplicates but also helps you avoid purchasing multiple products for the same purpose. Utilize apps or simple spreadsheets to track the usage and expiration dates of products you already own. Alongside your inventory, keep a wishlist of items you want to explore. Prioritize this list based on your most-needed items and include products that come highly recommended or have top-rated reviews.  

Conduct thorough research by reviewing customer ratings: 

After you have a clear idea of what you want, it's time to do a little homework online. Conduct Research the product and make sure it matches your concerns, skin type, and hair type. See online reviews to see if you are buying make-up and how it looks after application. Examine many online merchants to locate the greatest offers and compare prices. Keep an eye out for deals, discounts, and package deals that will enable you to spend less on cosmetics. Avoid impulsive buying.  

Spend a little time reading feedback from others before making a purchase. This can help you prevent costly errors by providing insightful information on the efficacy and quality of a product. To be sure you're receiving the most value for your money, look for items with high ratings and reviews that are positive.  

Use Comparison Sites like Redfynd to Compare Prices: 

Comparison websites like Redfynd, in addition to cashback, may be very helpful resources for online shoppers looking to save money on beauty items. These websites make it simple to locate the greatest bargain without spending hours searching the internet by allowing you to compare prices from several stores all in one location.  

Redfynd is the largest beauty comparison site with more than 1.5 million skincare and makeup products and 15+ beauty retailers, including Nykaa, Myntra, Tira, Ajio, Taacliq Palette, Sephora, etc.  

Whenever you're looking for a new hair oil, shampoo, hair styling gel, or comparison website, they may assist you in finding the best deal. Additionally, a lot of comparison websites include thorough product evaluations and information to aid in your decision-making. You can purchase with confidence knowing that you're getting the greatest bargain possible on all your favorite beauty goods thanks to comparison sites' simplicity and savings.  

Utilize Cashback Sites like Redfynd: 

Platforms like Redfynd provide an easy-to-use but efficient means of getting money back on cosmetic purchases. All you must do is register, shop on their site, and watch as your savings increase with each transaction. It's like getting rewarded for shopping for your preferred face mask, face wash, or cleanser. To help you save more money, with Redfynd, you can find the best deals that are available in any online store in India. You can begin receiving cashback on all your cosmetic purchases with only a few clicks, and you can gradually see your savings grow.   

Conclusion: 

Shopping online for cosmetics doesn't have to be a difficult way to save money. You can buy more wisely and get more beauty for your money by following the above five easy steps: figuring out what you need, researching, using cashback and comparison websites, and checking user ratings. So, feel free to treat yourself to a wonderful mascara or to that lip gloss without breaking the bank!   

[shadowfaxnews]

Nykaa, Licious amp up quick commerce game as consumers demand instant gratification

Beauty retailer Nykaa has launched a 10-minute delivery pilot in Borivali, Mumbai, as the rapid growth of quick commerce starts disrupting multiple product categories, pushing vertical players to find ways to drastically speed up deliveries.

Direct-to-consumer meat brand Licious is piloting deliveries of ready-to-eat food items in certain locations in Gurgaon in about 15 minutes though its promise remains half-an-hour delivery, while top fashion platform Myntra is piloting a 4-hour delivery plan in four cities, including New Delhi and Bengaluru.

Delivering instant gratification is clearly the need of the hour.

Nykaa’s quick commerce testing comes at a time when beauty has emerged as one of the top grossing categories on rapid delivery platforms such as Blinkit, Zepto, Swiggy Instamart and BigBasket’s BB Now.

The Mumbai-based beauty retailer is expected to add more pin codes in Mumbai for 10-minute delivery.

It plans to undertake a major update on its platform to launch the service in more locations, people aware of the matter told ET.

It is likely to have a separate brand name as well, they said.

“Certain low-priced items such as kajal pens, foundations or daily-use skincare items are finding traction on quick commerce…and platforms such as Nykaa stand to lose,” a senior quick commerce executive told ET. “Same goes for other categories such as fashion, home decor…where more vertical platforms will do quick deliveries.”

The CEO of a top quick commerce player said beauty in select stock keeping units (SKUs) are seeing one of the fastest growth rates among the new-to-quick commerce segments.

Industry executives, however, said that while horizontal quick commerce platforms such as Blinkit and Zepto are likely to retain a stronghold in grocery deliveries, there is a play in quick commerce for vertical platforms with a wide range of SKUs and deep supply-side relationships.

An email sent to Nykaa didn’t elicit any response until press time Tuesday. Licious also did not comment.

The Bengaluru-headquartered online meat shop “has been conducting one-to-two-hour deliveries in major markets and often delivering ahead of the promised time,” a person aware of the matter said. “In Gurgaon, there is a new experiment to reduce the time even further based on the density of orders,” the person added.

These developments come at a time when large horizontal e-tailers are firming up their quick commerce play. While Flipkart has launched its 10-minute delivery service Minutes in Bengaluru, Delhi-NCR and Mumbai, Amazon is working on its Q-commerce offering, ET has reported earlier.

Last week, Swiggy started the 10-minute food delivery service Bolt, and it is understood that its rival Zomato is planning to bring back a 10-minute food delivery option for certain items, too, in partnership with top cafes and quick service restaurants.

ET had reported earlier that even logistics players such as Delhivery, Shadowfax, Ecom Express and Xpressbees are entering the quick commerce space.

Also Read | Tiger Global conducts due diligence of Zepto dark stores as it eyes quick commerce

Beauty and the quick beast

Nykaa initially plans to take about 5% of its total SKUs to the quick commerce offering as it sees certain kinds of products being ordered for quick delivery, people cited above said.

Multiple industry executives told ET that several brands — depending on the category — are increasingly moving to same-day delivery in top metros, underscoring the changing nature of delivery expectations from consumers.

“This is what’s leading to the dynamic changes. You don’t want to wait for a basic kajal for two days. These products are selling fast and consumers want them instantly,” a senior quick commerce executive said.

Nykaa has been offering same-day delivery for orders placed before 12 pm and next-day deliveries are done for orders after 12 pm in four metros.

“For Nykaa, they already see about 10–15% of orders in the top four metro cities being delivered the same day while 85–90% of the orders get delivered by the next day,” a person aware of the numbers said.

A recent note from JP Morgan said Nykaa’s premium portfolio is growing the fastest. “Nykaa sees no major impact from increasing proliferation of quick commerce on account of its skew towards more beauty products (80–85% mix) and tier-II+ cities (66% contribution). Nevertheless, Nykaa aims to enhance same day/next day order delivery rate to 65% of orders in top 12 cities and 60% of the orders from top 110 cities through higher efficiency of its supply chain network and expects no major investment in the initiative,” the report said.

In August, Varun Alagh, cofounder and CEO of direct-to-consumer beauty and personal care brand Mamaearth, had said during the company’s analyst call that quick commerce was the fastest growing sub-segment within its online commerce channel. He had pointed out that quick commerce sales — most of which were coming from top 10 cities — contribute over 10% of the company’s online revenue.

Beyond instant gratification

Quick commerce along with highly competitive new brands is speeding up the premiumisation trend in the country, CLSA said in a recent note.

“We agree that quick commerce will accelerate premiumisation, but note the competitive intensity in premium categories is even higher than in standard categories, especially as new entrants are likely to target higher gross margin categories. This is especially evident in categories such as premium personal care, beauty, premium foods and premium home care, where competitive intensity from new entrants is the highest,” the brokerage said in the note dated September 24.

During the ET Startup Awards 2024 ceremony held on October 5, a panel discussion chaired by Infosys chairman Nandan Nilekani threw light on the rise of instant gratification in Indian consumption.

During the course of the discussion, Zepto cofounder and CEO Aadit Palicha said the rise of quick commerce was on account of factors beyond just instant gratification.

“When you look at why quick commerce is working in India, it’s largely because we’ve been able to cater to ‘small ticket multiple times a week’ use case that is unique to Indian commerce,” Palicha said. “If you go to the West, for example, it’s precisely the opposite — it (grocery shopping) is large baskets one or two times a month. The average frequency of transactions in India on grocery household essentials is 2.2 times a week… In the US it’s 2.4 times a month.