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[shadowfaxnews]

Shadowfax Expands Reach With Launch Of Distribution Centre In Port Blair

PORT BLAIR: Logistics firm Shadowfax, on Monday, announced the opening of its inaugural hub and distribution center in Port Blair. The company calls it a significant milestone in its journey to reach 100% or almost 20,000 pincodes of India by March’2025.

Abhishek Bansal, Co-founder & Chief Executive Officer at Shadowfax

With the newly established hub in Port Blair, Shadowfax aims to foster inclusivity in its service network, ensuring every corner of the country receives seamless access to its array of offerings. E-commerce enterprises, Small and Medium-sized Enterprises (SMEs), Direct-to-Consumer (D2C) brands, marketplaces, and most importantly the island’s residents can anticipate a comprehensive suite of services, spanning from Reverse Logistics to Express Delivery.

Leveraging strategic partnerships with leading airline companies, Shadowfax plans to deliver speed and efficiency, including assured Next-Day Delivery to the island. It will also provide reverse shipping services, doorstep quality checks, and hand-to-hand exchanges. The island customers can also expect location-based delivery via Shadowfax’s proprietary product SF Maps — an AI-driven mapping system.

Abhishek Bansal, Co-founder & Chief Executive Officer at Shadowfax, said in a statement,” This milestone marks a pivotal moment in Shadowfax’s mission to connect every town and village, in the remotest part of the country, into our network — delivering new age solutions to every customer. Port Blair holds immense importance in India’s landscape, and we are thrilled to bring our unparalleled logistics expertise to its citizens.”

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Streamlining Food Ordering Operations for a Seamless Experience

In the competitive food service industry, the efficiency of food ordering operations can significantly impact customer satisfaction, operational costs, and revenue. Whether your business focuses on delivery, takeout, or in-house dining, optimizing the way orders are processed is essential to maintaining smooth operations. From user-friendly platforms to timely deliveries, here’s how you can streamline food ordering operations for maximum efficiency and customer delight.

1. Streamlined Ordering Process for Better User Experience

A seamless, intuitive ordering system is the first step toward optimizing food ordering operations. Customers expect quick and hassle-free ordering experiences, whether they are using a mobile app, website, or in-store kiosk.

Simplified Menu Design: Organize your menu into easy-to-navigate sections and ensure descriptions are clear. High-quality images can also encourage more purchases.

Order Customization: Allow customers to modify their orders to suit their preferences, such as altering ingredients or adjusting portion sizes.

Fewer Checkout Steps: A simplified checkout process with easy payment options helps prevent cart abandonment.

An optimized ordering platform increases the chances of repeat customers and improves overall user satisfaction.

2. System Integration for Operational Efficiency

Integrating various components of your food ordering system—from point-of-sale (POS) to kitchen displays—ensures that your operations run smoothly and in real-time.

Real-Time Order Updates: Once a customer places an order, it should immediately appear in the kitchen or preparation area, reducing order delays.

Inventory Management Integration: Integration with inventory systems allows automatic updates, ensuring customers cannot order out-of-stock items.

Efficient Workflow: All operational systems should be interconnected, allowing front-of-house and kitchen staff to communicate and collaborate effectively.

System integration enhances workflow efficiency, reduces the likelihood of errors, and speeds up the entire ordering process.

3. Customer Communication Through Order Tracking

One way to enhance customer satisfaction is by providing real-time updates on their order status. Order tracking features give customers a clear view of where their meal is in the process, from preparation to delivery.

Order Confirmation Notifications: Send automatic confirmation emails or SMS once the order is placed, ensuring customers that their request is being processed.

Progress Updates: Inform customers of any changes in their delivery time or order status, such as "preparing," "out for delivery," and "delivered."

Keeping customers informed helps build trust and ensures a positive experience, particularly in the case of delivery services.

4. Offer Multiple Secure Payment Methods

Customers should have various payment options to complete their orders quickly and securely. Providing a range of payment methods is vital for improving customer experience and boosting sales.

Online Payments: Support multiple digital payment methods, such as credit/debit cards, mobile wallets (e.g., PayPal, Apple Pay), and other online banking systems.

Cash on Delivery: Some customers still prefer to pay in cash; offering this option helps cater to all preferences.

Secure Transactions: Ensure all transactions are encrypted to protect sensitive customer data, enhancing trust and minimizing fraud risks.

A smooth, secure payment process leads to a higher conversion rate and enhances the overall customer experience.

5. Efficient Delivery Management

Optimizing food delivery is essential for food businesses that rely on timely and accurate deliveries. Late deliveries or mistakes can impact customer loyalty.

Delivery Route Optimization: Use delivery management software to calculate the best routes for drivers, reducing delays and improving fuel efficiency.

Tracking Tools for Customers: Provide customers with the ability to track their delivery in real time, improving transparency and reducing anxiety.

Timely Deliveries: Ensure that your delivery team is properly trained, and use tools to track delivery times, ensuring that all orders arrive within the promised timeframe.

Optimizing your delivery process not only improves customer satisfaction but can also help reduce operational costs.

6. Smart Inventory Management

Proper inventory management is essential to prevent stockouts or overstocking, both of which can disrupt food ordering operations.

Real-Time Inventory Updates: Use inventory management systems that update stock automatically as orders come in. This minimizes the chance of customers ordering unavailable items.

Automated Reordering: Set thresholds for automatic reordering of ingredients and supplies. This ensures you always have enough stock to meet demand.

Menu Adaptation: If certain items are unavailable, quickly update the menu to reflect the changes, preventing customer frustration.

By implementing smart inventory practices, your kitchen staff can focus on food preparation instead of dealing with supply shortages.

7. Personalized Customer Experience

Customer retention is essential in the competitive food industry. Personalizing the food ordering experience helps build customer loyalty and increases order frequency.

Order History and Preferences: Use data to personalize orders for returning customers, offering them recommendations based on past purchases.

Special Offers and Loyalty Programs: Create loyalty programs where customers earn points or rewards for repeat orders. Offer personalized discounts or special deals to frequent customers.

Custom Recommendations: Use machine learning algorithms to suggest meals based on previous orders or seasonal favorites.

Personalization strengthens customer relationships, making them more likely to choose your service over competitors.

8. Data-Driven Insights for Continuous Improvement

Utilizing data analytics allows you to track important metrics and make informed decisions about your food ordering operations.

Sales Trends and Customer Preferences: Analyze order data to determine which items are the most popular, which promotions perform best, and which times of day see the highest order volumes.

Operational Insights: Track delivery times, order accuracy, and customer feedback to identify areas for improvement in your operations.

Predictive Analytics: Use historical data to forecast demand and adjust your inventory and menu offerings accordingly.

Data-driven decisions help optimize the operational process, improve customer satisfaction, and enhance profitability.

Conclusion

Optimizing food ordering operations is not just about improving customer experience—it’s also about increasing efficiency, reducing operational costs, and boosting profitability. By implementing best practices such as streamlining the ordering process, integrating systems, offering diverse payment options, and improving delivery logistics, your food business can provide a seamless experience for your customers. Leveraging technology, data analytics, and personalization will further position your restaurant or food service for long-term success.

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[shadowfaxnews]

Nykaa, Licious amp up quick commerce game as consumers demand instant gratification

Beauty retailer Nykaa has launched a 10-minute delivery pilot in Borivali, Mumbai, as the rapid growth of quick commerce starts disrupting multiple product categories, pushing vertical players to find ways to drastically speed up deliveries.

Direct-to-consumer meat brand Licious is piloting deliveries of ready-to-eat food items in certain locations in Gurgaon in about 15 minutes though its promise remains half-an-hour delivery, while top fashion platform Myntra is piloting a 4-hour delivery plan in four cities, including New Delhi and Bengaluru.

Delivering instant gratification is clearly the need of the hour.

Nykaa’s quick commerce testing comes at a time when beauty has emerged as one of the top grossing categories on rapid delivery platforms such as Blinkit, Zepto, Swiggy Instamart and BigBasket’s BB Now.

The Mumbai-based beauty retailer is expected to add more pin codes in Mumbai for 10-minute delivery.

It plans to undertake a major update on its platform to launch the service in more locations, people aware of the matter told ET.

It is likely to have a separate brand name as well, they said.

“Certain low-priced items such as kajal pens, foundations or daily-use skincare items are finding traction on quick commerce…and platforms such as Nykaa stand to lose,” a senior quick commerce executive told ET. “Same goes for other categories such as fashion, home decor…where more vertical platforms will do quick deliveries.”

The CEO of a top quick commerce player said beauty in select stock keeping units (SKUs) are seeing one of the fastest growth rates among the new-to-quick commerce segments.

Industry executives, however, said that while horizontal quick commerce platforms such as Blinkit and Zepto are likely to retain a stronghold in grocery deliveries, there is a play in quick commerce for vertical platforms with a wide range of SKUs and deep supply-side relationships.

An email sent to Nykaa didn’t elicit any response until press time Tuesday. Licious also did not comment.

The Bengaluru-headquartered online meat shop “has been conducting one-to-two-hour deliveries in major markets and often delivering ahead of the promised time,” a person aware of the matter said. “In Gurgaon, there is a new experiment to reduce the time even further based on the density of orders,” the person added.

These developments come at a time when large horizontal e-tailers are firming up their quick commerce play. While Flipkart has launched its 10-minute delivery service Minutes in Bengaluru, Delhi-NCR and Mumbai, Amazon is working on its Q-commerce offering, ET has reported earlier.

Last week, Swiggy started the 10-minute food delivery service Bolt, and it is understood that its rival Zomato is planning to bring back a 10-minute food delivery option for certain items, too, in partnership with top cafes and quick service restaurants.

ET had reported earlier that even logistics players such as Delhivery, Shadowfax, Ecom Express and Xpressbees are entering the quick commerce space.

Also Read | Tiger Global conducts due diligence of Zepto dark stores as it eyes quick commerce

Beauty and the quick beast

Nykaa initially plans to take about 5% of its total SKUs to the quick commerce offering as it sees certain kinds of products being ordered for quick delivery, people cited above said.

Multiple industry executives told ET that several brands — depending on the category — are increasingly moving to same-day delivery in top metros, underscoring the changing nature of delivery expectations from consumers.

“This is what’s leading to the dynamic changes. You don’t want to wait for a basic kajal for two days. These products are selling fast and consumers want them instantly,” a senior quick commerce executive said.

Nykaa has been offering same-day delivery for orders placed before 12 pm and next-day deliveries are done for orders after 12 pm in four metros.

“For Nykaa, they already see about 10–15% of orders in the top four metro cities being delivered the same day while 85–90% of the orders get delivered by the next day,” a person aware of the numbers said.

A recent note from JP Morgan said Nykaa’s premium portfolio is growing the fastest. “Nykaa sees no major impact from increasing proliferation of quick commerce on account of its skew towards more beauty products (80–85% mix) and tier-II+ cities (66% contribution). Nevertheless, Nykaa aims to enhance same day/next day order delivery rate to 65% of orders in top 12 cities and 60% of the orders from top 110 cities through higher efficiency of its supply chain network and expects no major investment in the initiative,” the report said.

In August, Varun Alagh, cofounder and CEO of direct-to-consumer beauty and personal care brand Mamaearth, had said during the company’s analyst call that quick commerce was the fastest growing sub-segment within its online commerce channel. He had pointed out that quick commerce sales — most of which were coming from top 10 cities — contribute over 10% of the company’s online revenue.

Beyond instant gratification

Quick commerce along with highly competitive new brands is speeding up the premiumisation trend in the country, CLSA said in a recent note.

“We agree that quick commerce will accelerate premiumisation, but note the competitive intensity in premium categories is even higher than in standard categories, especially as new entrants are likely to target higher gross margin categories. This is especially evident in categories such as premium personal care, beauty, premium foods and premium home care, where competitive intensity from new entrants is the highest,” the brokerage said in the note dated September 24.

During the ET Startup Awards 2024 ceremony held on October 5, a panel discussion chaired by Infosys chairman Nandan Nilekani threw light on the rise of instant gratification in Indian consumption.

During the course of the discussion, Zepto cofounder and CEO Aadit Palicha said the rise of quick commerce was on account of factors beyond just instant gratification.

“When you look at why quick commerce is working in India, it’s largely because we’ve been able to cater to ‘small ticket multiple times a week’ use case that is unique to Indian commerce,” Palicha said. “If you go to the West, for example, it’s precisely the opposite — it (grocery shopping) is large baskets one or two times a month. The average frequency of transactions in India on grocery household essentials is 2.2 times a week… In the US it’s 2.4 times a month.

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