#nike global air

[hiphopvibe1]

Domani Harris Hosts Nike Christmas Giveaway for Fans and Families

Domani Harris Hosts Nike Christmas Giveaway: A Holiday Gift for All The holiday season is often a time for giving, and this Christmas, entrepreneur and philanthropist Domani Harris is spreading joy in an extraordinary way. Harris, who is known for his charitable efforts and leadership in the community, partnered with Nike to host an exclusive Christmas giveaway. The initiative promises to bring…

[freshthoughts2020]

ECHOES OF PROMISE

12" x 18"

by

Jaevonn Harris™

[deadstock1]

The History of Nike

Nike, Inc., is one of the largest and best-recognized global sports and athleticwear brands. Its extensive lineup includes its long-running Air Jordan, Air Force 1, and other "Air" models. Converse shoes and apparel (including those bearing the iconicChuck Taylor All Stars logo) have also been a part of Nike since its 2003 acquisition.

Back in 1984, Vaccaro convinced Nike to reach a deal with NBA rookie, Jordan. They offered him a 15-million dollar, five-year contract and created the now iconic 'Air' Jordan brand.

"Signing with Jordan was the best decision I've ever made in my life,"

noted Knight

©2023, Tristan Faedo

In 1984, the Air Jordan was the 1st collaboration between Nike and rising star, Michael Jordan.

[rebootgrimm]

Brands that are Pro-Israel under cut!!! Boycott them!!

Accenture

AccuWeather

ActionIQ

Ahava

AirBnB

Alaska Air

AllianceBernstein

Allianz

Amazon

Amdocs

American Airlines

American Eagle

American Wire Group

Amwell

Apollo

Apple

Aramis

ArentFox Schiff

Ariel

Atlassian

Authentic Brands

Aveda

Avery Dennison

Axel Springer

Bain & Company

Bank of America

Bank of New York Mellon

Baskin Robins

Bath & Body Works

Baupost Group

Bayer

BBC

BCG

Bioventus

Blackrock

Blackstone

Black & Decker

Bloomberg

Bobby Brown Essentials

Boeing

Bosch

Bounty

Bristol Myers Squibb

Bumble and Bumble

Burger King

Cadbury

Caltex

Capri Holdings

CareTrust REIT

Caterpillar

CeraVe

Chanel

Chapman and Cutler

Cisco

Citadel

Citi

Clinique

CNN

Coca-Cola

Comcast

Condé Nast

CV Starr

Cytokinetics

Davis Polk

Dell

Deloitte

Delta Air Lines

Deutsche Bank

Deutsche Telekom

DeviantArt

DHL Group

Disney

Donna Karan Cosmetics

Douglas Elliman

Dove

Edelman

Eli Lily

Endeavor

Energizer

Estée Lauder

EY

Facebook

Fanta

Fiverr

Forbes

Ford

Fox Corp

Gamida Cell

GE

General Catalyst

General Motors

Genesys

Gillette

Goldman Sachs

Google

Hardee’s

Hearst

Henkel

Herbert Smith Freehills

Hewlett Packard

Hewlett Packard Enterprise

HP

HubSpot

Huntsman Corp

H&M

IBM

Insight Partners

Instacart

Instagram

Intel

Intermedia

Interpublic Group

Intuit

Jane

Jazwares

Jefferies

Johnson & Johnson

Jo Malone

JP Morgan

Kate Spade

Kenon Holdings

Kit-Kat

KKR

KPMG

La Mer

Lays

Lego

Lemonade

Levi Strauss

Lifebouy

LinkedIn

Lipton

Live Nation Entertainment

L’Oréal

MAC Cosmetics

Maggie

Major League Baseball

Mango

Manpower Group

Mars

Marsh & McLennan

Mastercard

Mattel

McDermont Will & Emery

McDonalds

McKinsey

Merck

Merck KGaA

Meta

MeUndies

Microsoft

Milo

Morgan Lewis

Morgan Stanley

Motorola

MRC

Nasdaq

National Basketball association (NBA)

National Geographic

NeoGames

Nescafé

Nestle (and anything that stems from them)

Netflix

NFL

Nido

Nike

Nokia

Novartis

Nvidia

Okta

Omnicon Group

Oracle

Oreo

Origins Natural Resources

Palantir

Pampers (Procter & Gamble)

Paramount Global

Paul Weiss

PepsiCo

Perishing Square

Pfizer

Philips (66)

Pillsbury

Prescriptives

Progressive

Pringles

Puma

PVH

Raytheon

Regeneration Pharmaceuticals

Related Companies

Revlon

Ribbon

Riskified

Sabra Hummus

Sales Force

SAP

Sequoia Capital

Seyfarth Shaw

Siemens

Signal

Simons Property Group

Skydance

Snickers

SodaStream

Sony

SoulCycle

Sprite

StagWell

Starbucks

State Street

Stila Cosmetics

Subway

Sweet Green

Synovus

Tang

Tesla

Teva Pharmaceuticals

Thermo Fisher Scientific

Tieks by Gavreli

Tide

Toblerone

Tommy Hilfiger Toiletries

Tory Burch

Tribe Hummus

Troutman Pepper

Twin

UBS

United Airlines

Universal Music Group

UPS

UpWork

US Chamber of Commerce

Verizon

Victoria’s Secret 

Vim

Volkswagon

Volvo

Vontier

Wall’s

Walmart

Warby Parker

Warner Brothers Discovery

Wells Fargo

WhatsApp

Winston & Strawn

WiX

WWE

Zara

Zoff Davis

Zoom

[kicksaddictny]

Nike and NIGO Unveil Exclusive Air Force III and Apparel Collection in New Collaboration

Nike has teamed up with renowned streetwear icon Nigo for the first time, unveiling an exclusive Air Force III and apparel collection that merges sneaker culture with a rich tapestry of pop culture influences. Known as a modern archivist and master collage artist, Nigo has been shaping contemporary streetwear since the early 1990s, and his latest collaboration with Nike showcases his deep love for music, movies, and traditions that have inspired his decades-long career.

At the heart of this collaboration is Nigo’s fresh take on the classic Air Force III. Reimagining the rugged silhouette, the Nike x NIGO Air Force III features a premium upper made from embossed leathers and textiles, along with the signature foam midsole and rubber outsole from the original design. Unique graphics on the tongue and heel nod to both the sneaker’s heritage and Nigo’s cultural inspirations. Each pair comes in a custom-designed box that hints at future releases and includes a special patch and pin specific to the debut colorway.

The accompanying apparel collection includes a varsity jacket, hoodie, and T-shirts, all inspired by one of Nigo’s favorite Japanese cartoons. The varsity jacket stands out with chainstitch embroidery, custom snaps, a three-layer chenille patch, and a Nike x NIGO quilted liner.

Exclusive to select markets like China and Japan, a playful twist on the collection will be released under the name Nike x OGIN—a backwards homage to how Nigo’s work has been embraced and reimagined globally. This limited release highlights Nigo’s signature style and attention to detail, making it a must-have for collectors.

Launching September 28 at Otsumo Plaza in Tokyo, humanmade.jp, and the "I Know Nigo 2" pop-up in New York, the Nike x NIGO collection will see a global release on October 4 via SNKRS and select retailers. This partnership marks the beginning of an exciting new chapter for both Nike and Nigo, blending innovation with a collector’s spirit and promising even more to come.

[pink-ttes]

ℐׅ 핑크 ─ THE PINKETTES : LET’S TALK POPULARITY

a semi-brief overview of the popularity ranking within pinkalicious and the solo activities that each member has. (ib. @/moirtre)

001. ∬ ˚ ⋆ ࣪  CHARMEINE YU

Coming in at the most popular member, Charmeine was favored before even debuting. She is one of the wealthy heiress’ of the well-established LEE FAIMLY. She’s also the cousin of already debuted Lee girl, BRIAR LEE, who got her musical start in 2016 under TROUVAILLE. Due to her already having a following before THE PINK TAPE aired, her name being mentioned skyrocketed viewer ratings and anticipation for the show. That popularity only took off even more after seeing her on the show, getting a taste of her many talents. She regularly trended during the survival shows airtime for her dancing skills, vocals, and stage presence—not to mention her variety skills. It was no surprise that she made it into the lineup, winning the entire show and being crowned QUEEN PINK. Following her debut, Charmeine’s popularity failed to fade, only growing.

Over her career, Charmeine has had a plethora of solo endeavors, to the extent that some people may even recognize her as Charmeine Yu rather than Charmeine from The PINKETTES. Being the third member to debut as a solo artist and easily the most successful, she came out with her first solo album in 2022 which was a hit instantly. Her promotions for the solo were incredibly iconic, pushing her further in popularity by miles. She became a global ambassador for CHANEL in 2019. She also went on a number of variety shows solo, her most memorable appearances being: THE MANAGER, AMAZING SATURDAY, and her labelmates podcast/talk show, CHATTY WITH ADDY.

She also went onto model for other brands such as ALEXANDER MCQUEEN, MARC JACOBS DAISY, and UNDER ARMOUR. Aside from brand deals, she’s also earned quite a few musical features from artists like Ravana’s KYRIE. It’s safe to say that Charmeine is booked and busy.

002. ∬ ˚ ⋆ ࣪  TANA KANAROT

Majority would thank TANA’S heritage for her popularity, ranking at the second most popular member. Her mother, being a famous model and her father being a well-respected industrial designer with lots of money, her name was already in talks. She is constantly battling with CHARMEINE for most popular but it’s more common for Charmeine to win. A part of her lesser popularity with fans and the general public can be accounted to her likability. She’s had a history with Netizen’s criticizing her attitude, often accusing her of having “Celebrity Sickness.” That isn’t to say that Tana hasn’t had a successful solo career, becoming one of VERSACE’S global ambassador in 2020 and the second member to debut as a soloist in 2021. Her solo was a commercial success, surpassing LONDON’S solo. However, her fans were upset when Charmeine’s solo outperformed hers statistically—charts, streams, and sales.

Taking after her mother, most of Tana’s solo activities, if not all, consist of modeling gigs. She’s posed for brands like NIKE, ARMANI, and HERMÈS BIRKIN.

003. ∬ ˚ ⋆ ࣪  BAE YOONA : LONDON

Most known for her likable personality and Girl-Next-Door image, LONDON ranks in at third most popular member. She was quite popular during THE PINK TAPE, even beating TANA in popularity. The general public favored her being “down to earth” and sweet. They also praised her visuals, likening her to an Angel and even giving her the endearing nickname NATIONS ANGEL. However, this popularity seemed to turn against her with a large few of Netizens slandering her for her relationships with male idols. Though she’s never had a public relationship with any, she’s friends with a lot of male idols and they’ve never shied away from showing their appreciation and admiration for her publicly.

Majority of her solo promotions come from her reputation as a TV personality, becoming a beloved MUSIC BANK MC, making appearances on THE RETURN OF SUPERMAN, HOME ALONE, and RUNNING MAN. However, she has dabbled into the pool of sponsorships, officially becoming a global ambassador for CARTIER in 2020 and is frequently receiving gifts from them all the time. London also accumulated deals with the likes of DIOR BEAUTY and INNISFREE.

The first to do so, London debuted as a soloist in 2020 which received high-praise from the general public.

Although not really publicized, a large majority of Pinkalicious’ discography is credited to London. She has a considerable amount of writing and producing credits under her belt, working with a plethora idols that the public wouldn’t even think. She also plans on publishing a book some time in the future. She has her hands in a few things.

004. ∬ ˚ ⋆ ࣪  KANG MIKYUNG

Due to a cesspool of attitude scandals, MIKYUNG only sits at the fourth most popular member of the group. From the moment she was revealed on THE PINK TAPE, Netizens bashed the girl for her “narcissism” and labeled her as a diva. What Mikyung viewed as self-confidence, others looked at as unattractive arrogance. The general public went on a witch hunt with her, which continued even after her debut—which only fueled their hatred for her, seeing as she still made the lineup in spite of her personality.

Twitter and fans in general have a ball demonizing her. She still managed to garner fans, mostly praised for her dancing talents, unique visual, and stage presence. Aside from this, she doesn’t have as many solo promotions compared to the members ranked above her, although she still was chosen as an ambassador by MIU MIU in 2020. She has been a loyal ambassador for the brand ever since, regularly sporting Miu Miu purses and attending fashion shows covered from head to toe in Miu Miu. She’s also posed for them countless times, often being named the FACE OF MIU MIU. Additionally, Minkyung teamed up with BLUMARINE, MICHAEL KORS, and JACQUEMUS.

Almost all of her variety show appearances are with a group or another member. The most variety time she has is if she posts a vlog in the groups official YouTube channel, which is usually either about dancing or her trips overseas. Occasionally, she’ll go live either by herself or with a member and stream mediocre but funny gameplay and interact with fans.

005. ∬ ˚ ⋆ ࣪  CAI ARNELA : NELLY

Easily the most blatantly disliked member, NELLY is ranked last in popularity. She was never really noticed or given any real attention during THE PINK TAPE from viewers. There were the occasional comments about her being pretty or “they hope she still debuts,” because they just knew she wasn’t making it in the lineup. When she did, however, all hell broke loose. Initially, there was only supposed to be the top four making it into the group. But Nelly, ranking at five to everyone’s surprise, was added to the lineup at the last minute. Everyone already had looked at the top four as THE CORE FOUR, and essentially the best lineup to come out of Pinkalicious. So Nelly’s addition was riddled with comments such as “rigged,” “unnecessary,” and “filler member.”

Safe to say, it’s hard coming across a BFF that doesn’t at least have a little animosity toward Nelly. Especially considering songs were swiped from their debut rollout, allegations about Nelly not being able to keep up with the others labeled as the reason why.

Putting aside all of the controversies, Nelly was still able to bag her title as a global ambassador for CALVIN KLEIN in 2022, becoming the last member to become an ambassador for a brand. She doesn’t attend variety shows without the members and she rarely gets solo CF’s, however, in 2022 she filmed a CF for MCDONALD’S and appeared in a TOYOTA advertisement.

[supremeclothings]

Supreme Clothing has become one of the most iconic names in the world of streetwear, blending skate culture, fashion, and a sense of exclusivity to create a global phenomenon. Since its inception in 1994, the brand has redefined how streetwear interacts with mainstream culture, while maintaining an air of underground credibility. Here’s an in-depth look at what makes Supreme a standout brand in the fashion industry.

A Brief History of Supreme

Founded by James Jebbia in New York City, Supreme started as a small skateboarding shop catering to skaters and streetwear enthusiasts. The brand’s minimalist logo—a red box with "Supreme" written in white Futura Heavy Oblique font—was inspired by Barbara Kruger’s art, immediately positioning it as a visually recognizable brand.

Supreme’s early collections featured simple designs, often focusing on comfort and practicality, which appealed to the skateboarding community. Over time, however, its offerings expanded, including collaborations with major brands and artists, propelling Supreme into a global spotlight.

The Power of Scarcity and Hype

One of Supreme's most genius marketing strategies is its focus on limited-edition releases. Known as "drops," these weekly launches feature a small number of items, which often sell out within minutes. The limited supply creates a sense of urgency and exclusivity, driving demand among its loyal fanbase.

This scarcity-based model has led to a robust resale market, where Supreme items often sell for multiples of their original price. Iconic pieces, such as the Supreme box logo Supreme hoodies or collaborations with brands like Louis Vuitton, Nike, and The North Face, are particularly sought after by collectors and enthusiasts.

Collaborations: A Supreme Strategy

Supreme T Shirt

has consistently stayed relevant through collaborations with other brands, artists, and even cultural icons. Some of the most notable collaborations include:

Supreme x Louis Vuitton (2017): A groundbreaking partnership that merged luxury fashion with streetwear, bridging two seemingly disparate worlds.

Supreme x Nike: Frequent collaborations with Nike have resulted in highly coveted sneakers and apparel that blend functionality with urban aesthetics.

Supreme x The North Face: Combining utility with style, this collaboration offers jackets, backpacks, and accessories that appeal to outdoor enthusiasts and fashion aficionados alike.

These collaborations are a testament to Supreme's ability to innovate and remain a cultural touchpoint.

The Cultural Impact of Supreme

Supreme's influence extends beyond clothing; it represents a lifestyle. The brand is deeply rooted in skateboarding culture, but its appeal has transcended boundaries to attract celebrities, musicians, and fashion-forward individuals. Supreme has become a status symbol, with its pieces often worn as a badge of cultural awareness and style.

Moreover, Supreme Jacket has played a significant role in legitimizing streetwear as a major player in the fashion industry. What was once considered niche has become mainstream, thanks to brands like Supreme paving the way for others to follow.

Criticism and Controversies

Despite its success, Supreme has faced criticism over its pricing strategy, perceived elitism, and environmental impact. Additionally, the brand's logo has been scrutinized for its similarities to Barbara Kruger's work, raising questions about artistic appropriation.

However, these controversies have done little to dampen the brand’s appeal, often fueling further interest and discourse around it.

Conclusion

Supreme Shorts

is more than just a fashion brand; it’s a cultural phenomenon that has shaped the way we view streetwear and its place in society. By combining exclusivity, innovation, and a deep connection to youth culture, Supreme continues to dominate the streetwear scene. Whether you're a skater, a collector, or someone who appreciates cutting-edge fashion, Supreme remains a name synonymous with style and influence.

[deewellsosd]

The Evolution of Sneaker Culture: The Shift

Sneaker culture in 1994, was a lot like Michael Jordan himself: untouchable, iconic, and still soaring from that ‘Last Shot’ magic. When Jordan Brand re-released the Air Jordan 4 in black and red, it wasn't just a shoe hitting shelves again — it was the birth of a new era. Suddenly, people weren’t just buying kicks to ball in, they were buying history. This wasn’t about sneakers anymore. It was about sneakers with a story.

Hear me out. 👂🏾👂🏾

I knew that the sneaker world was about to get a lot more crowded but was happy that the 4s ended up at Nike outlet stores.

1994: Jordan Retros Are Born, and the Game Changed.

Jordan Brand drops the retro Air Jordan 4, black and red, and boom — sneakerheads everywhere lose their minds. It’s like Jordan-mania got a sequel. No longer just about playing basketball, this retro release turned sneakers into must-have collectibles, and paved the way for the boom of re-releases we’re swimming in today. But Jordan Brand wasn’t alone in the game. Oh no, we had #K-Swiss out here dropping their signature tennis whites and staying clean in the country club scene, while #Diadora and #Ellesse were holding it down on soccer pitches. Sneaker culture wasn’t just about hoops anymore; it was becoming global.

Early 2000s: Collaborations, Hip Hop, and the Sneakerhead Scene

Fast forward to the early 2000s. While everyone was still buzzing over Jordans, something wild was happening: #adidas was teaming up with everyone from Pharrell to Missy Elliott, #FILA was riding that retro wave, and sneaker culture was going digital. Enter the message boards — places like NikeTalk, Instyleshoes where sneakerheads could gather and post news and photos of kicks and trade rare pairs like digital currency before anyone knew what cryptocurrency even was.

It wasn’t just about what you wore on your feet anymore; it was about where you were buying them, who you were talking to online about them, and how you were hustling to get the next big release. The #New Balance "Dad Shoe" (S/o Steven Smith) renaissance also quietly began, sneaking into wardrobes with its chunky, comfort-first aesthetic. The early 2000s were all about collaborations and the beginning of sneaker culture’s obsession with exclusivity. #Puma was pushing their Clyde sneakers, while #Saucony—yes, the running brand—was quietly building its own cult following with sleek, comfortable designs that were street-ready.

Legacy Brands in the Mix

While Nike and Jordan were grabbing headlines, let’s not forget the underdogs. K-Swiss continued to carve out a niche with those iconic five stripes, while Diadora and Ellesse were quietly getting love from soccer fans and Euro-stylish types. FILA, meanwhile, was riding high on the back of Grant Hill’s signature sneakers, and it would see a full-blown revival in the 2010s, with the Disruptor II becoming the chunky sneaker everyone suddenly couldn’t get enough of.

Remember when people made fun of chunky sneakers?

New Balance? Don’t sleep on them. While everyone was busy drooling over the latest Jordan or Yeezy release, New Balance was already a legend in the DMV and those who knew….knew. Those "dad shoes" became the ironic fashion choice for the cool kids, and suddenly, New Balance wasn’t just for your lawn-mowing dad — they were fire on the ‘gram.

Saucony, meanwhile, wasn’t just for marathon runners anymore; their Shadow and Jazz models crept their way into collections. (Shout out to The Floor Lords for their 2007, Courageous sneakers.)

Hip Hop and Sneaker Domination

Let’s be real: sneaker culture and Hip Hop go together like peanut butter and jelly. As sneaker culture evolved, so did its Hip Hop connection. Enter Kanye, Pharrell, and a host of people making sneakers not just part of their brand, but central to their identity. Kanye’s #Yeezy partnership with adidas wasn’t just a big deal; it was a tectonic shift. Suddenly, sneakers became art, social currency, and an investment all wrapped in one.

And let’s not forget the OG brands keeping things fresh. Puma reimagined their classics with help from collaborations like Rihanna’s Fenty line, making old-school silhouettes new again. Meanwhile, FILA staged a comeback that felt like a ‘90s nostalgia tour, with chunky sneakers like the Disruptor II becoming must-haves.

And while these brands rode the waves of Hip Hop and sneaker culture are no longer just a U.S. phenomenon. It’s global.

2010s to Now: Sustainability, Resale, and Nostalgia on Steroids

By the 2010s, sneaker culture hit hyperdrive. Online reselling became a thing, and StockX made flipping sneakers as common as flipping burgers. Suddenly, people were buying kicks not just to wear, but as an investment. Remember those New Balances your dad swore by? Well, suddenly those "dad shoes" became the ironic fashion statement everyone couldn’t get enough of.

And then came the sustainability wave. #adidas started using ocean plastic, #Nike launched the Move to Zero campaign, and Puma got serious about eco-friendly kicks. In today’s sneaker world, it’s not just about looking good, it’s about doing good, too. We’re not just talking about aesthetics anymore; we’re talking about carbon footprints.

What’s Next: Virtual Sneakers and the Metaverse

So, where’s sneaker culture going? We’ve got NFTs, virtual sneakers, and even digital sneakers for your Metaverse avatar. Yes, that’s a thing now. Brands like adidas are already dropping virtual kicks, and as much as we love the feel of fresh leather underfoot, the next frontier of sneaker culture might just be something we can’t even lace up.

At this point, sneaker culture is about a whole lot more than shoes. It’s about art, fashion, self-expression, sustainability, and even digital futures. And if there’s one thing we know for sure, it’s that sneaker culture will continue to evolve.

Change is inevitable.

[lboogie1906]

Michael Jeffrey Jordan (born February 17, 1963), known by his initials MJ, is a businessman and former basketball player. His biography on the official NBA website states: “By acclamation, Michael Jordan is the greatest basketball player of all time.” He was integral in popularizing the NBA around the world, becoming a global cultural icon in the process. He played 15 seasons, winning six championships with the Chicago Bulls. He is the principal owner and chairman of the Charlotte Hornets and of 23XI Racing in the NASCAR Cup Series.

He played college basketball for three seasons with the North Carolina Tar Heels. As a freshman, he was a member of the Tar Heels national championship team. He joined the Bulls in 1984 and quickly emerged as a league star. He retired from basketball before the 1993–94 NBA season to play Minor League Baseball but returned to the Bulls in March 1995 and led them to three more championships, as well as a then-record 72 regular season wins (1995–96) NBA season. He retired for the second time but returned for two more seasons with the Washington Wizards.

His accolades and accomplishments include six NBA Finals MVP Awards, ten scoring titles, five MVP Awards, ten All-NBA First Team designations, nine All-Defensive First Team honors, fourteen NBA All-Star Game selections, three All-Star Game MVP Awards, three steals titles, and the 1988 NBA Defensive Player of the Year Award. He holds the NBA records for career regular season scoring average (30.12 points per game) and career playoff scoring average (33.45 points per game). He was twice inducted into the Naismith Memorial Basketball Hall of Fame, once in 2009 for his career and again in 2010 as part of the 1992 US Men’s Olympic basketball team (“The Dream Team”). He became a member of the FIBA Hall of Fame in 2015.

He is known for his product endorsements. He fueled the success of Nike’s Air Jordan sneakers. He starred as himself in Space Jam and is the central focus of the Emmy Award-winning documentary miniseries The Last Dance. He became the first billionaire player in NBA history. #africanhistory365 #africanexcellence #omegapsiphi

[ashish2345]

The Evolution of Sneaker Culture: From Function to Fashion

Sneakers, once solely a practical choice for athletes and everyday comfort, have undergone a remarkable transformation over the decades. Today, sneakers are not just a piece of footwear but a global cultural phenomenon that blends function with fashion. This blog delves into how sneakers have evolved from their utilitarian origins to become one of the most significant fashion statements of the modern era.

The Early Days: Sneakers as Sports Gear

The history of sneakers dates back to the late 19th century. Initially, sneakers were designed for function rather than fashion. Early sneakers, or "plimsolls" as they were known, featured a simple canvas upper and a rubber sole. These early designs were primarily intended for sports and recreational activities, providing athletes with the grip and flexibility needed for performance.

In the early 20th century, the sneaker industry saw a significant breakthrough with the introduction of the Converse All-Star in 1917. Designed for basketball players, the All-Star became an iconic sneaker thanks to its innovative design, which offered both support and style. This sneaker was one of the first to gain popularity beyond the sports arena, signaling the beginning of sneakers' journey into mainstream culture.

The Rise of Sneaker Culture: 1980s and 1990s

The 1980s marked a pivotal moment in sneaker culture. The rise of hip-hop and the growing popularity of streetwear led to sneakers becoming a symbol of urban identity. Brands like Nike and Adidas began to capitalize on this trend by releasing sneakers that were not only functional but also highly fashionable.

Nike's Air Jordan, launched in 1985, played a crucial role in this transformation. Designed for basketball legend Michael Jordan, the Air Jordan was more than just a sports shoe; it was a statement. Its distinctive design and colorways made it a must-have item not only for basketball fans but also for sneaker enthusiasts and collectors. The sneaker's success demonstrated how a product initially designed for performance could become a fashion icon.

During this period, sneakers began to gain traction in the world of music and entertainment. Artists like Run-D.M.C., who famously endorsed Adidas sneakers, helped to further embed sneakers into popular culture. Their collaboration with Adidas on the "Superstar" model cemented the sneaker’s place as a symbol of rebellion and individuality.

The 2000s: The Era of Collaboration and Customization

The new millennium brought about even more innovation in sneaker culture. The 2000s saw the emergence of sneaker collaborations between brands and designers, athletes, and celebrities. These partnerships blurred the lines between high fashion and streetwear, leading to some of the most sought-after and limited-edition sneakers in history.

One of the most notable collaborations was between Nike and designer Tinker Hatfield. Hatfield’s work on sneakers like the Air Max and the Air Jordan III revolutionized sneaker design, introducing elements such as visible air cushioning and unique colorways. These designs not only enhanced performance but also established new trends in sneaker aesthetics.

Another trend that emerged during this time was sneaker customization. Platforms like Nike ID allowed customers to personalize their sneakers, choosing colors, materials, and even adding custom text. This shift towards personalization reflected the growing desire for individuality and self-expression in sneaker culture.

The Present Day: Sneakers as a Fashion Staple

Today, sneakers are an integral part of the fashion world. They have transcended their original purpose and are now featured prominently on runways and in high-fashion collections. Designers such as Balenciaga, Gucci, and Prada have incorporated sneakers into their collections, further cementing their status as a fashion staple.

The rise of sneaker culture has also led to the proliferation of sneakerhead communities. These communities are dedicated to the collection and appreciation of sneakers, with enthusiasts often trading and showcasing rare and limited-edition models. Sneaker conventions, such as Sneaker Con, draw large crowds of collectors and fans eager to buy, sell, and trade sneakers.

Moreover, the influence of social media and influencers has played a significant role in the evolution of sneaker culture. Platforms like Instagram and TikTok have allowed sneaker enthusiasts to share their collections and sneaker-related content with a global audience. Influencers and celebrities frequently showcase their latest sneaker acquisitions, driving trends and fueling demand.

The Future of Sneaker Culture

As we look to the future, it’s clear that sneakers will continue to evolve and adapt. Emerging technologies, such as 3D printing and smart textiles, promise to bring new innovations to sneaker design. Sustainability is also becoming a significant focus, with brands exploring eco-friendly materials and practices to reduce the environmental impact of sneaker production.

Sneakers are set to remain at the intersection of fashion and function, continuing to influence and be influenced by trends in both areas. As they evolve, they will undoubtedly continue to reflect and shape cultural moments, further solidifying their place as more than just a piece of footwear.

Conclusion

The journey of sneakers from practical sports gear to fashion icons is a testament to their versatility and enduring appeal. From the early days of canvas plimsolls to today’s high-fashion statements and innovative designs, sneakers have undergone a remarkable transformation. They are now a symbol of personal style, cultural identity, and a reflection of the ever-changing trends in both fashion and function. As sneaker culture continues to evolve, it will undoubtedly remain a vibrant and influential aspect of global fashion and lifestyle.

[religion-is-a-mental-illness]

https://www.washingtonpost.com/business/2024/02/20/corporate-diversity-job-cuts/

As DEI gets more divisive, companies are ditching their teams

Zoom and Snap are among companies that have cut roles in recent weeks

By: Taylor Telford

Published: Feb 18, 2024

After George Floyd’s murder in 2020, companies made big pledges about racial equity, hiring teams dedicated to diversity, equity and inclusion. Now corporate America is pulling back — cutting DEI jobs and outsourcing the work to consultants.

DEI jobs peaked in early 2023 before falling 5 percent that year and shrinking by 8 percent so far in 2024, according to Revelio Labs data shared with The Washington Post. The attrition rate for DEI roles has been about double that of non-DEI jobs, says Revelio, which tracks workforce dynamics.

In recent weeks, Zoom axed its internal DEI team amid broader layoffs, and Snap cut workers who worked on retention and engagement efforts for employees from underrepresented groups. Meta, Tesla, DoorDash, Lyft, Home Depot, Wayfair and X were among major corporations making steep cuts in 2023, slashing the size of their DEI teams by 50 percent or more, Revelio’s data shows.

“The overall number of DEI officers has decreased,” said Lisa Simon, Revelio’s senior economist, “but it’s not enough to destroy all the strides that happened after 2020.”

At Zoom, chief operating officer Aparna Bawa told employees that the company would replace its internal DEI team with DEI consultants who would “champion inclusion by embedding our values … directly into our people programs rather than as a separate initiative,” according to a Jan. 29 memo seen by The Post.

Colleen Rodriguez, the company’s head of global corporate communications, said Zoom “remains committed” to DEI work.

Snap made a similar decision in February, according to reporting from Business Insider. Snap did not respond to a request for comment.

Corporate America’s retreat from DEI has coincided with increased legal risk and political animosity toward systemic efforts to boost racial equity. State legislators have introduced at least 65 anti-DEI bills since 2023, according to the Chronicle of Higher Education. The resignation of Claudine Gay, Harvard University’s first Black president, amid plagiarism allegations in January was billed as “the beginning of the end for DEI in America’s institutions” by the conservative activist who led the campaign to oust her. Mentions of DEI on corporate earnings calls have plunged in the past year, according to the Wall Street Journal.

For companies that were never really committed, “this is the perfect air cover for backing off diversity,” said Joelle Emerson, CEO of DEI consultancy Paradigm.

Not all companies downsizing teams are giving up on the work, Emerson said, noting that some employers overhired when they established their DEI teams.

“I don’t know that it ever made sense to have a 25-person diversity team sitting to the side of a core business function,” Emerson said. “Companies should be able to say, ‘We’ve tried this, it didn’t have an impact, we’re going to try something different.’”

The recalibration is happening under serious legal pressure. Last year, when the Supreme Court struck down affirmative action in college admissions, the decision didn’t apply directly to employers. But the ruling kicked off an effort, driven largely by conservative activists, to dismantle race-conscious policies in other domains of American life.

In July, 13 Republican attorneys general sent a letter urging Microsoft and other Fortune 100 companies to reexamine their DEI policies in response to the ruling. America First Legal, a group backed by former Trump adviser Stephen Miller, has filed legal complaints over diversity practices at scores of companies, including United Airlines, Kellogg’s, Nike, and organizations such as the FBI, National Football League and Major League Baseball.

Edward Blum, the conservative activist behind the lawsuits that toppled affirmative action in college admissions, is suing venture capital firm Fearless Fund over its grant program for early-stage businesses owned by Black women. Blum’s group has also found success targeting major law firms over their diversity fellowships: Three big law firms — Perkins Coie, Morrison Foerster and Winston & Strawn — opened their fellowships for students of color to applicants of all races and backgrounds after being sued. A fourth law firm, Adams and Reese, ended its diversity fellowship after receiving an Oct. 9 letter threatening litigation.

Even before the tide turned last summer, DEI work was an uphill battle. As companies’ commitments have wavered, DEI professionals have had their work challenged.

“Any time I’d raise something with the word ‘equity’ … I was told it scares people away,” said a former head of DEI for a gaming start-up, who was laid off in January. He spoke on the condition of anonymity to avoid violating his separation agreement.

After stepping into the role in 2020, he said he was disheartened by resistance from executives to pay-transparency policies and employee resource groups. The DEI budget kept facing cuts, he said, and he was constantly under pressure to show a “return on investment.”

When it comes to DEI, businesses are “interested until they’re not,” he said. “These positions are going away every day.”

Some groups have been imploring companies to maintain their DEI focus. On Monday, the executive board of the Congressional Asian Pacific American Caucus sent a letter to CEOs of Fortune 100 companies, inquiring about efforts to improve Asian American diversity and encouraging them to stay the course amid growing attacks on DEI. The group noted that Asian Americans remain “severely underrepresented at the senior-most levels of the largest U.S. corporations.”

“Without executive leadership representation at Fortune 100 companies, AANHPI employees have fewer role models and fewer internal champions to guide and mentor them,” the letter reads. “Corporate leaders also have fewer internal resources to guide them in fully understanding the needs and aspirations of AANHPI consumers.”

Members of the Congressional Black Caucus sent a similar letter in December to acting labor secretary Julie Su, inquiring about tech layoffs that were disproportionately affecting Black workers.

“Tech companies who previously agreed to address bias and discrimination and create greater opportunities in the workforce are now quietly defunding diversity pledges,” the letter reads, according to TheGrio.

Some companies are bucking the trend. J.M. Smucker, Victoria’s Secret, Michaels, Moderna, Prudential and ConocoPhillips were among big corporations that expanded their DEI teams by 50 percent or more in 2023, according to Revelio’s data. Packaged-food giant Conagra Brands and NASA both doubled the size oftheir DEI teams.

With 30 years’ experience in diversity work, Cristina Jimenez, head of DEI at RHR International, a leadership consulting firm, says she has “watched the pendulum swing back and forth” between support and resistance. But this moment seems particularly fraught, she said. Her clients feel like “they’re in a battle zone all the time.”

“They’re not sure what to do next,” Jimenez said, “but they understand if they don’t do something, their talent strategies, their culture, their ability to succeed is all at risk.”

==

Many of the organizations that took on DEI ideology did so as True Believers. Disney is infested with it from top to bottom, resulting in billions lost at both the box-office and in stock price, and vandalized franchises such as Star Wars and Marvel where fans have gone from annoyed to no longer caring. Your paying customers no longer caring is worse than them being angry.

But many more took it on either as a "wokescreen" - to cover and distract from their far greater sins, such as Disney thanking a concentration camp in the credits for Mulan. Or as a form of Woke Passover, painting DEI blood over the door and hoping the activist plagues will pass over them and attack someone else.

[freshthoughts2020]

[hypebeast1ife]

AWAKE NY x NIKE Jordan Air Ship 'University Red' Release Date: March 9, 2024 (AWAKE NY) Release Date: March 13, 2024 (Global)

[weclassybouquetfun]

It's as if we just exited film awards season and now we are in Emmy For Your Consideration (FYC) season and there is already talk about possible 2024 Oscar nominees with the excellent Ben Affleck directed AIR (an interesting and engaging look at how the Michael Jordan collaboration changed the landscape for Nike and athlete campaigns forever) being bandied about. Cannes Film Festival is in May, but before that we can see some of the more pedestrian films that will be adorning theater marquees in coming months thanks CinemaCon - the annual showcase for theater owners.

Hopefully no one will be getting served with legal papers this year!

CinemaCon's schedule

April 24 is International Day where there will be panels discussing the global disruption due to the pandemic, global box office and movie marketing.

Honored during International Day will be producer Barbara and her brother Andres "Andy" Muschietti (THE FLASH) as International Filmmakers of the Year and AVATAR: THE WAY OF WATER will be honored with the Comscore International Box Office Achievement Award.

Sony Pictures is the studio to kick off the event. While they have not named a spotlight film, it's likely films that will be touted are: SPIDERMAN: ACROSS THE SPIDER-VERSE and SPIDERMAN: BEYOND THE SPIDERVERSE

(trailer for the former will drop Tuesday) ,the sex comedy NO HARD FEELINGS starring Jennifer Lawrence, the live-action HAROLD AND THE PURPLE CRAYON, Neil Bomkamp's GRAN TURISMO live-action adaptation that stars Orlando Bloom so you know it will be pants, EQUALIZER 3, KRAVEN THE HUNTER, the untitled GHOSTBUSTERS sequel, Dakota Johnson's MADAME WEB

The rest of the sked

Tuesday: Will be Warner Bros. who are celebrating their 100th anniversary.

Films likely to be showcased include no-brainers like BARBIE, MEG 2: THE TRENCH, THE NUN 2, BLUE BEETLE,

Whose trailer drops tomorrow

AQUAMAN AND THE LOST KINGDOM, a Timothee Chalamet double-header with DUNE PART TWO

and the musical WONKA, THE COLOR PURPLE, the sequel to GODZILLA vs. KONG, Bong-Joon Ho's MICKEY 17 starring the very talented, but face like a parking meter Robert Pattinson.

They will have a special screening and it will likely be THE FLASH.

Wednesday will be The Walt Disney Company. Thanks to their acquisitions Disney doesn't just mean their Disney branding but 20th Century and Searchlight.

Films likely to be showcased: A HAUNTING IN VENICE, Gareth Edwards TRUE LOVE, Taika Waititi's NEXT GOAL WINS, Jonathan Majors MAGAZINE DREAMS, PETER PAN & WENDY, GUARDIANS OF THE GALAXY VOL. 3, THE LITTLE MERMAID, ELEMENTAL, INDIANA JONES AND THE DIAL OF DESTINY (which will premiere at Cannes), THEATER CAMP, THE HAUNTED MANSION, THE MARVELS

and SNOW WHITE.

The evening Universal and Focus Features will highlight their upcoming slate.

Films likely to be showcased: OPPENHEIMER, FAST X, STRAYS, POLITE SOCIETY, Alexander Payne's THE HOLDOVERS, BOOK CLUB: THE NEXT CHAPTER, the animated RUBY GELMAN: TEENAGE KRAKEN, the adaptation of the 80s series THE FALL GUY cleverly titled THE FALL GUY starring Ryan Gosling, KUNG FU PANDA 4, the untitled PLEASE DON'T DESTROY film featuring the comedy trio of SNL writers Ben Marshall, John Higgins, and Martin Herlihy (the latter two being sons of SNL writers Tim Herlihey and Steve Higgins). Essentially they are the new Lonely Island, but not funny and no rapping skills.

and Wes Anderson's stacked ASTEROID CITY

Paramount will close out the night with a reception celebration TRANSFORMERS: RISE OF THE BEASTS.

Thursday Paramount is back at the gate highlighting their upcoming slate. Likely to be showcase: The Tom Cruise juggernaut MISSION IMPOSSIBLE 8: DEAD RECKONING Part One(with a very likely teaser for Part 2), TEENAGE MUTANT NINJA TURTLES: MUTANT MAYHEM, A QUIET PLACE DAY ONE (which comes out in 2024 but will be released before 2024's CinemaCon)

Director John Kasinski and his cast: Djimon Hounsou, Alex Wolff, Lupita Nyong'o Joseph Quinn.

*I remember when A QUIET PLACE came out and everyone praised that an original concept was having a success - that finally, no established IP was heading up the box office. Now there's sequels and prequels to this bish.

Lionsgate will have a special presentation of their slate.

The seminal literary masterpiece turned schalmatzy film, ARE YOU THERE, GOD, IT'S ME MARGARET , THE BLACKENING (with one of the best taglines I've seen).

*The skit it is based on

THE EXPENDABLES 4, WHITE BIRD: A WONDER STORY (yes, there is a WONDER universe now), SAW X, THE HUNGER GAMES: THE BALLAD OF SONGBIRDS AND SNAKES and the DIRTY DANCING sequel.

including a screening of the raunchy comedy, JOYRIDE starring whose cast is being honoured as Best Comedy Ensemble at the event.

[kicksaddictny]

Nike Elevates Retro Running with New Colors and Weather-Ready Vomero Silhouette

Nike’s Vomero lineage continues to deliver, offering top-tier performance for runners and trendsetting style for sneaker enthusiasts. Known for its unbeatable cushioning and comfort, the Vomero 5 is now back with a fresh take on early 2000s nostalgia, versatility, and all-day wearability. Available in kids' sizes and new colorways, Nike has also introduced the Vomero Roam—a weatherized lifestyle version that brings traction, protection, and durability for all seasons.

Rooted in performance since its original 2011 launch, the remastered Vomero 5 features Nike’s signature Zoom Air cushioning in the heel, delivering unmatched comfort for runners and casual wearers alike. The breathable upper, crafted from synthetic leather and mesh TecTuff, offers a layered, durable design. With an expanded range of bold statement colors and versatile neutral hues, the Vomero 5 continues to be a styling staple.

Nike didn’t forget the younger crowd. The Vomero 5 Kids’ edition, launched this fall, includes kid-friendly features like a more durable rubber outsole, enhanced sock liners, and pull tabs for easy on-and-off wear.

Nike athlete and UConn guard Paige Bueckers shares her love for the shoe, saying, "The Vomero 5 is super comfy. It gives off this retro vibe that I love, and it feels different from what I usually wear. The colorways are fire, and it just looks great."

On the other hand, the all-new Vomero Roam is designed to hold up in any weather. Part of Nike’s Roam collection, it blends form and function with water-resistant finishes, thermal linings, and bold tooling that provides excellent traction. The sleek upper, clean leathers, and contemporary pops of color make it perfect for any season.

Both models reflect the Vomero’s growing influence in sportswear, where the blend of retro running aesthetics and modern style has exploded in popularity. While the Vomero 5’s origins are firmly rooted in performance running, its streetwear appeal gained momentum in 2018 when Nike partnered with British designer Samuel Ross to give the shoe a fashion-forward makeover.

This remastered version sparked a resurgence in the retro running trend, especially during the pandemic when comfort and a laid-back aesthetic became essential. Nike has since continued to evolve the Vomero, catering to both performance runners and sneaker fans looking for fresh seasonal styles inspired by the brand’s rich history.

The Vomero 5 is available now globally at Nike.com and select retailers, while the Vomero Roam drops on November 1. Don’t miss out on these must-have additions to the Vomero lineup!

[insoleunfiltered]

Nike SB x Air Jordan 4

Rumored Release Date : March 20th via the SNKRS App, Global Release March 21st

Price : $225