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The Role of Packaging in Marketing
Packaging is often an overlooked aspect of marketing, yet it plays a fundamental role in driving sales and building a brand. In India, where competition is high, and there are endless consumer choices, adequate packaging can make all the difference. From attracting attention to ensuring product safety, packaging is no longer just about wrapping a product — it is an important marketing tool influencing consumer decisions. So, why packaging is necessary, and how does it shape the marketing landscape? In this blog, we explore the different roles packaging plays in marketing today.
Attracting Attention
One of the primary reasons packaging is necessary is its ability to attract consumer attention. Whether on a supermarket shelf or in an online listing, a product’s packaging is often the first thing a customer notices. In India, where retail shelves are usually packed with competing products, the proper packaging can stand out and draw people to your product.
For instance, brightly coloured products like Lays chips or Maggi noodles attract shoppers. Their packaging doesn’t just serve to contain the product — it is an important marketing tool that helps brands create an identity. If you want your product to stand out in the crowded market, investing in thoughtful, eye-catching packaging can help make your product memorable.
Branding and Recognition
Adequate packaging also builds a strong brand presence. Packaging shapes how consumers view your brand and what it stands for. Packaging can be a differentiator in India, where local and international brands compete fiercely. A product’s design, materials, and overall aesthetic can communicate quality, luxury, or affordability.
Think of premium products like Ferrero Rocher chocolates or the distinct packaging of Patanjali products — each one tells a story through its packaging design. The packaging must align with the brand’s image. For instance, a luxury item like a bottle of high-end perfume would need elegant, sophisticated packaging.
Sustainability in Packaging
With increasing environmental awareness, sustainable packaging has become a growing trend. Many consumers now prefer brands that take steps to reduce their environmental impact. This is why many companies opt for sustainable packaging solutions, such as biodegradable materials, recycled plastics, and paper-based packaging.
Sustainable packaging helps reduce waste and pollution, and many consumers feel more connected to brands that support eco-friendly practices. Brands that use sustainable options like paper bags and paper mailer bags can reduce their carbon footprint and appeal to a growing segment of environmentally-conscious buyers.
Flexible Packaging for Convenience
The rise of flexible packaging has made it easier for consumers to use products on the go. Products like snacks, tea, and spices, which require easy opening and resealing, benefit from flexible packaging designs. It is lightweight, cost-effective, and user-friendly, making it perfect for products that need to be used over time.
Consumers increasingly seek convenience, and flexible packaging offers practical solutions. Resealable pouches or single-serve packets allow customers to use only what they need, reducing waste and extending the product’s shelf life. This flexibility is important for products consumed daily, such as tea or ready-to-eat meals, where the ease of access and storage can affect purchasing decisions.
Security and Protection
Another key role of packaging is ensuring the security and integrity of the product. Tamper-proof and courier bags protect products from damage and make sure that they reach the consumer in perfect condition. In the e-commerce era, where deliveries are often made through various handling systems, tamper proof bags ensure that customers receive the product as intended.
Tamper-proof packaging is also important for food products, medicines, and other items where safety and hygiene are top priorities. Indian consumers, who are increasingly shopping online, expect the packaging to protect the product from moisture, dirt, or any damage during transit.
Packaging for Promotions
Packaging also plays a huge role in marketing promotions. Promotions like “Buy One, Get One Free” or special discounts are often paired with special packaging to catch consumers’ attention. Companies can use unique packaging to highlight promotional offers or special editions of products.
For example, many companies release limited-edition packaging during festive seasons to celebrate festivals like Diwali, Holi, or Eid. These promotional packaging strategies help create a sense of urgency among consumers and encourage impulse buying.
Improved Consumer Decision-Making
Packaging is often the final factor in a customer’s decision-making process. The packaging convinces consumers to purchase after advertising, word-of-mouth, and branding efforts. Consumers often have limited time to decide in the crowded marketplace, and packaging provides important cues influencing their choice.
A well-designed packaging can communicate the product’s benefits, ingredients, and instructions, which helps customers make an informed decision. For example, nutritional information on food packaging or usage instructions on tech products can guide the consumer toward purchasing.
Conclusion
Packaging is an important part of marketing that must be considered. It serves multiple purposes, from protecting the product to building a brand identity and influencing consumer decisions. Be it the rise of sustainable packaging, the convenience of flexible packaging, or the security of tamper-proof bags, packaging is a powerful tool in shaping consumer behaviour.
#Packaging company in Delhi#Packaging products in Delhi#paper mailer bag#paper mailer bags in delhi#tamper proof courier bag#tamper proof courier bag in Delhi#milk packaging products#milk packaging products in Delhi#flexible packaging products in Delhi#ecommerce packaging products in Delhi
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https://rhpak.com/packages/
Discover RollHouse's range of packaging options crafted to keep your products fresh and safe. From Brik and Prisma cartons to Fino pouches, we provide sustainable and innovative solutions for milk, beverages, and more. Perfect for businesses looking for eco-friendly and reliable packaging.
#aseptic packaging manufacturer#aseptic packaging solutions#aseptic packaging for milk#aseptic packaging for beverage#aseptic packaging for liquid food#aseptic carton packaging#aseptic carton packages#Brik aseptic carton#Fino Aseptic carton pouch#Prisma Aseptic carton#Tetra Pak#milk cartons#paper-based packaging#liquid paper-plastic-aluminum packaging#dairy product packaging
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🔙🕒 Back in 2014 I designed a labeling for Bearski Bath & Body on behalf of We are A. We are A was an organization that focused on job placement and training for people with high-support Autism, and often sold products like this to fund their efforts.
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🔗 Learn more: shoutgraphics.design/projects/print/bearski/
#bearski bath and body#bearski#we are a#autism#job placement#autism awareness#charity#chapstick#lotion#skin care#velvet lips#goat milk lotion#magic potion#kiss and tell#cosmetics#packaging#packaging design#print design#label#labeling#shout#shout!#shout graphics#graphic design#product design
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no my coworkers are soooo great i love how they don't take initiative to do anything 🤩🤩
#i have to make a bunch of boxes now bc i guess it was too much to open a new package of them? and they don't put out products when we run#out in the front and have to get them from the back. makes me insane#we're out of every milk except almond bc ig it's too hard to. text the manager & let them know we're low. sure whatever
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High-Quality Food Packaging Machines At Behtar Zindagi
Food Packaging Machines
Find Wide range of high-quality food packaging machines designed to meet all your packaging needs. Whether you are looking for a pouch packing machine, milk weighing machine, or container sealing machine, we have you covered.
Milk Pouch Packing Machines
Our efficient milk pouch packing machines ensure your products securely packed, maintaining freshness and quality. Ideal for packaging snacks, spices, and other food items, these machines are a must-have for any food business.
Accurate Milk Weighing Machines
Ensure precise measurements with our milk weighing machines. These machines provide accurate and consistent weight readings, making them perfect for dairy farms and milk processing units.
Reliable Container Sealing Machines
Our container sealing machines offer reliable and airtight sealing for various containers. They are suitable for sealing jars, bottles, and other containers, keeping your products safe and extending their shelf life.
Versatile Masala Packing Machines
Our masala packing machines specifically designed to pack spices and powdered products efficiently. They ensure the preservation of aroma and quality, making them ideal for spice manufacturers.
Automatic Packing Machines for Speed and Efficiency
Increase your packaging speed and efficiency with our automatic packing machines. These machines are perfect for businesses looking to streamline their packaging process and increase productivity.
Thali Packing Machines for Convenience
Our thali packing machines are designed for easy and convenient packaging of food trays. They are perfect for restaurants, catering services, and food delivery businesses.
Trusted Packaging Machine Manufacturers
As trusted packaging machine manufacturers, we are committed to providing top-quality machines that meet your needs. Our products are durable, efficient, and backed by excellent customer service at Behtar Zindagi.
#seeds#agricultural machinery#agricultural products online#agriculture in india#agritech#behtar zindagi#farming equipment#fertilizers#indian agriculture#modern farming solutions#Food Packaging Machines#pouch packing machine#Milk Weighing Machine#container sealing machine#Food Packing Machines#masala packing machine#automatic packing machine#thali packing machine#packaging machine manufacturers
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What food helps breast milk production? | Relacto
One of the biggest worries of a woman who has just given birth is her milk supply. So, to kickstart breastfeeding, it is recommended for a mother to start nursing as soon as she can after giving birth and to do it frequently for the baby to learn how to latch on properly.
#foods to increase breast milk#food increase breast milk#foods that promote milk production#breastfeeding meal delivery#breastfeeding food package#relacto nutrition food delivery
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What is the difference between loose milk and packaged milk?
Loose Milk Vs Packaged Milk , know the difference :
Milk is an essential part of our daily diet.
Dairy when consumed in an adequate amount helps in strengthening bones and prevents several bone-related health conditions such as joint-pain and osteoporosis, prevents obesity, extends anti-tooth decay properties, and reduces body fat.
Loose Milk is when families trust a local milkman and purchase milk which is brought in a can and poured into a utensil.
But loose milk's nutritional component is highly questionable
Loose Milk is not boiled, certified, quality-controlled and the source (milkman's) mishandling can lead to further contamination
In order to increase the volume of the milk, save money on additional milk purchase, the milkman mixes water, harmful ingredients like starch to maximize their personal profits
Packaged Milk
Packaged Milk is branded, controlled by trusted businesses and stakeholders. The packaged milk undergoes proper testing, quality checks and safety standards before delivering it to the end customers
A revolutionary method called pasteurization kills harmful bacteria like E. Coli and Salmonella which can cause severe digestive issues.
Always trust branded dairy products and choose Packaged Milk. Indore residents enjoy the sweet and pure taste of Shreedhi Milk and rely on the brand to fulfill their dairy dietary needs
#Packaged Milk#dairy products#Shreedhi Milk#indore#milk in indore#top best milk in indore#health#desi ghee
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Evergreen Packaging Paper Mill in Canton, North Carolina by David Oppenheimer Via Flickr: Evergreen Packaging papermill smokestacks in Canton, North Carolina - (formally Blue Ridge Paper and Champion Paper International) - manufacturing at night with smokestacks at full blast - © 2023 David Oppenheimer - Performance Impressions photography archives - performanceimpressions.com
#Evergreen Packaging#paper mill#Canton#Blue Ridge Paper#Champion Paper#Champion#paper manufacturing#factory#pollution#toxic#smokestacks#milk cartons#cartons#paper products#Reynolds Group Holdings#Reynolds#Reynolds Packaging Group#packaging#Rank Group#packaging products#BRPPI#Blue Ridge Paper Products#Haywood County#Champion International Paper#International Paper#trees#discharge#Nitrogen dioxide#real estate#Canton real estate
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I magically ordered my monthly shopping food so it fits in my freezer EXACTLY, no more space left unless I open and rearrange some more boxes
a personal win for yours truly v-v
#txts#the magic of just opening shit and leaving it in it's secondary package#unsure if for some thing it'd make it spoil more or stick closer?#but like we always left icecream in its package and not the box#so i am doing that again here#and pizza will be eaten within the month anyway#anyhow i did miscalulate best by dates#so i now have about 8 puddings that need to be eaten within a month#which...is...unlikely#but i have yet to listen to the dates and not my own gut#didnt die yet#i say as if i had eaten stuff that's been past the date more than a few days maybe a week#i also threw away some milk that suppossedly was spoiled about a week ago#and it wasnt#so...fuck that i paid for that and now it's down the drain for nothing#but also-it's milk and apparently you gotta be careful with milk products cause they go bad quick#exhausting really#i need an app to smell for me i swear#just for this alone#dont need smelling anywhere else#esp when just today a customer came in so sweaty my coworker next to me had to gag bc of the smell#rip and also ffs wash yourselves#i know its summer but you already stink SO bad at 9am when its still cool? the fUCK happened
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The Importance of Precision and Accuracy in Milk Packaging
Are you a dairy business owner looking for efficient and reliable dairy & milk packaging machines? Look no further than Nichrome, one of the leading milk packaging machine manufacturers in the industry. With over 40 years of experience, Nichrome has established itself as a trusted name in the dairy products packaging machine market.
Milk is a perishable product, and it requires careful handling to maintain its quality and freshness. A high-quality milk filling machine is essential for ensuring that your milk products are packaged with precision and care. Nichrome's milk packing machines are designed to meet the needs of dairy businesses of all sizes. From small-scale milk packing to large-scale production, Nichrome offers a range of milk packing machines to suit your specific requirements.
One of the key advantages of Nichrome's milk product packaging machines is their versatility. Our milk products packaging machines can handle a wide range of milk products, including pasteurized milk, flavored milk, milkshakes, and more. Whether you need a milk packing machine for pouches, bottles, or cartons makes us the leading milk pouch packing machine manufacturer.
Our milk packaging machines are also designed to be user-friendly and easy to operate. With advanced features like touch screen controls and automatic filling, our milk packing machines are intuitive and efficient. This ensures that your milk products are packed quickly and accurately, without any waste or errors.
Nichrome is also committed to sustainability, and our milk packaging machines are designed with eco-friendliness in mind. We use energy-efficient technologies and materials to minimize our carbon footprint, and our milk packing machines are designed for easy maintenance and cleaning, reducing water and chemical usage.
In conclusion, if you are looking for a reliable and efficient milk packaging machine, Nichrome is the perfect choice. Our dairy packing machines are designed to meet the needs of dairy businesses of all sizes, and our commitment to sustainability ensures that you can package your milk products with confidence. Contact us today to learn more about our milk packaging machines and how we can help your business grow.
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Am I the only person who’s kinda glad Costco recalled a massive amount of incorrectly labeled butter ? Allergies kill people every single day and yet they’re treated so casually by people and like a joke . I get that “it’s butter of course it has milk!!!” but allergen warnings are supposed to be obvious and on the packaging. Tons of butter products these days are dairy free. It would be an easy and deadly mistake for say, a new parent or a new caregiver. Label that shit
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Global Parachem LLP is a leading Indian flexible packaging company based in Uttar Pradesh's Noida and Ghaziabad in New Delhi NCR.
#bread packaging supplier near me#ecommerce packaging manufacturer#paper mailer bags#courier bag#tamper proof courier bags#milk packaging products in delhi#sustainable packaging supplier in delhi#flexible packaging products in delhi#packaging company near me#packaging product supplier in delhi
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At RollHouse, we create packaging that keeps your products safe and fresh. From milk and beverages to liquid foods, our aseptic cartons and filling machines are designed for quality and sustainability. Explore eco-friendly solutions like Brik and Prisma cartons, Fino pouches, and paper-based composite materials for all your packaging needs.
#aseptic packaging manufacturer#aseptic packaging solutions#aseptic packaging for milk#aseptic packaging for beverage#aseptic packaging for liquid food#aseptic carton packaging#aseptic carton packages#Brik aseptic carton#Fino Aseptic carton pouch#Prisma Aseptic carton#Tetra Pak#milk cartons#paper-based packaging#liquid paper-plastic-aluminum packaging#dairy product packaging
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In early October, the FDA sent out an initial recall on Kirkland Signature butter, produced by Continental Dairy Facilities Southwest LLC. The recall is for 79,200 pounds of butter due to an undeclared allergen. According to the FDA, the packages of both salted and unsalted Kirkland Signature Sweet Cream Butter list cream as an ingredient, but may not contain the "Contains Milk" allergy statement visible on the packaging.
Um...did...did people just collectively forget how butter is made? Dear God, they weren't lying when they said literacy was down.
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𝐒𝐋𝐘𝐓𝐇𝐄𝐑𝐈𝐍 𝐁𝐎𝐘𝐒 | 𝐇𝐎𝐖 𝐘𝐎𝐔 𝐒𝐌𝐄𝐋𝐋
sfw headcanon | Enzo, Theodore, Mattheo, Draco
「 ✦ Headcanon about how their girlfriends would smell, what they would use + their reaction to it. ✦ 」
words: 1,2k
aesthetic: 🛁🧴🧖🏼♀️🧺🫧
Enzo:
coconut ☁️🥥🧴🌴🐚
haircare; coconut milk shampoo & conditioner by ogx
bodycare; coco cabana body wash and body cream by sol de janeiro
perfume/bodyspray; coco cabana body spray by sol de janeiro and coconut passion by Victorias Secret
It all began when you and the Slytherin Gang would chill in your common room late at night. Your sister had send you a package with some new products from the muggle world form a brand you really liked. You let yourself fall back into the couch where your boyfriend Enzo pulled you between his legs, so your back was against his chest. Not even a minute after he smelled your hair and his eyes widened as if he just pulled a line of coke he asked, "Baby, what is it that your hair smells so good?" He starts sniffing your hair like a dog and you giggle, your cheeks blushing. "My sister sent this to me the other day. A few products from the muggle world that I wanted to try. It's the brand I told you about a few days ago." He tried to listen to you but was totally consumed by the new smell. "Here, smell this." you grin and hold your arm in front of his nose. "What is– oh god damn.." The smell of coconut made it's way through his nose right to his brain. "It's a new body lotion and two body spray's I mixed so–" But before you could finish your sentence he pulled you with him up from the couch and pushed you towards his dorm. "Uhu you can tell me all about it once I'm ready with you."
Theodore:
pistachio & salted caramel 🍂🌞🍯🌰🧸
bodycare: body lotion and wash nr. 62 by sol de janeiro
lips: salted caramel lip balm by rhode skin
perfume/bodyspray: bodyspray nr. 62 by sol de janeiro or Casablanca Swiss Arabian perfume
His obsession with your smell started when you came back from your summer holiday's with your parents in the muggle world. You showed him what you brought back there, doing a little haul in front of him and your friends. They knew how much you loved to show the your new things every time you got back so they sat there and listened to your happy voice. "Oh and I almost forgot! I got these new things from a brand called 'sol de Janeiro' it's supposed to smell like pistachio and salted caramel. It's smells delicious really." You handed the items around and your friends smelled on the lotions and sprays. They all told you how good and yummy it smelled, smiling at the scent. When they finally passed it to your boyfriend, he took a smell and his eyes widened immediately. "Oh Mia cara this smells— oh dio aiutami." He pulled you closer to him and sprayed the bodyspray on your skin, waiting a few seconds before it dry's and he pulls your arm in front of his nose. "Oh principessa, this smells even more devine on your skin." "I'm glad you like it, Teddy." you smile at him and giggle. He puts more on you, on your bare legs, your arms, your chest and neck. "Baby we need to go." he suddenly urges and try's to pull you away from your friends who look knowingly at your boyfriend. He leans down to your ear and whispers into it, "It turns me on so fucking much sweetheart. And If you don't come with me right now I'm gonna take you over this couch."
Mattheo:
vanilla 🍦☁️🧁🧸🍨
bodycare: vanilla shea butter body wash and body lotion by dove
lips: laneige vanilla sleeping mask
perfume/bodyspray: Vanilla 28 perfume by kayali and Vanilla bodyspray by Victorias Secret
Mattheo really tried his best to be a good shopping partner but after the hundreth shop you walked through, he barely could comprehend anything you said. "Oh look a drugstore! I need a few new things. I wanna change my scent." His eyebrows shot up. "New scent? In like, new perfume?" You nodded your head and walked inside, your eyes already on a few products. "Yes and also my showering routine has to change so the smell matched the perfume." he looked at you in confusion. What do you mean your shower routine has to change? Just shower, right? "Hmm I'm thinking since it's getting a bit colder I'm gonna go for something less fruity." You browse through the shelves of the store until you find something to fill your basket. "And?" he asked lazily, looking at the new items. "Vanilla." you proudly smile at him, taking one of the bottles and opening the cap. "Here, smell it." You hold it in front of his nose and he takes a little sniff, his face soon changing into utterly confusion. "Wait–" he mumbles when you're about to pull the bottle away. He takes it out of your hand and smells it again, then the rest in your basket. "Oh baby, If you're gonna smell like this I'm eating you up as soon as you leave the shower." he smirks at you. You roll your eyes but can't help the giggle that leaves your mouth. "What are you doing?" you question your boyfriend when he starts walking through the store on his own. "Finding more of this vanilla stuff!"
Draco:
fruity 🍊🍋🌞✨🍹
haircare: mehr shampoo and conditioner by rituals
bodycare: mehr body scrub, shower foam and dry oil by rituals
perfume/bodyspray: body mist mehr by rituals or orange soleia by guerlain
Draco couldn't understand what got you so obsessed with muggle things until you showed him your newest treasure. "So you've been in this dirty muggle world to buy what? Showergel?"he mocks you a bit when he sees all of your new stuff spread around you on the bed. You roll your eyes at him and scoff. "Oh don't be so grumpy Dray, this smells really good. You'll love it." He sighs and sits down at the edge of your bed, his eyes scanning all of the products. "Looks pretty.." he admits in a quiet mumble but you still heard it. "I know! It's on the more luxury side and like a whole new brand! It's supposed to smell like orange and sandalwood." "Sandalwood? You wanna smell like a forest?" "Dracooo stop mocking me, please. Try it and tell me how you like it, seriously." You pull off the cap of your new bodyspray and spritz it on your wrist, holding it in front of his nose. You studied his face to see a reaction, but nothing. "Draco? Don't you like it? I chose something fruity because I know you li–" but before you could finish your sentence, you were pulled up from your bed. "Dray, what are you doing?" "We're gonna take a shower, right now." "Oh so you like the stuff from 'the dirty muggle world', huh?" Now you were the one who mocked him and made him roll his eyes but in his opinion it was worth it. "Yeah yeah, we'll see who's gonna laugh when I am ready with you, darling." And just like that your smile dropped to your panties.
sooo this is something different let me know If you liked it ☁️✨
also got inspired by a post from @ahqkas and how Theodore would love your vanilla scent. 🍦
+ i swear the rituals of mehr is SO freaking good! I worked at a rituals shop and it‘s so worth it 🍊
taglist: @justarandomcanadiantransdude @helendeath @thatonepansexual2000 @imabee-oralizard @supernaturaldawning @brodiedoesthings @yourenogoodforme @sofa-couch26 @little-miss-naill @kolsangel @itsarajr @mixvchelle @hisparentsgallerryy @littlemadamred @ummmmmmm-username @jeannie-beannie @belle-blue @sagetakami @simp-for-fantasy @i-like-pandas5 @your-local-simp26 @romantasyreader28 @whiteboylover222 @batsching @themissingweasley26 [if you wanna be added or removed to my taglist, click here]
xoxo sarah <3
#enzo berkshire#lorenzo berkshire#lorenzo berkshire smut#lorenzo berkshire headcanon#mattheo riddle#mattheo riddle smut#mattheo riddle fluff#lorenzo berkshire fluff#mattheo riddle headcanon#lorenzo berkshire one shot#mattheo riddle one shot#theodore nott#theodore nott smut#theodore nott oneshot#theodore nott fluff#draco malfoy#draco malfoy fluff#draco malfoy smut#draco malfoy headcanon#slytherin boys headcanons#slytherin boys#slytherin boys smut#draco malfoy one shot#draco malfoy x reader#mattheo riddle x reader#theodore nott x reader#lorenzo berkshire x reader
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"A trial programme providing a free meal a day has yielded not just financial relief for households but also improved child nutrition and student outcomes such as attendance and focus.
The free school lunch initiative for children from poor or disadvantaged families was introduced by President-elect Prabowo Subianto and Vice-President-elect Gibran Rakabuming Raka as one of their key campaign promises. Mr Gibran is President Joko Widodo’s elder son...
The pair – who won the Feb 14 presidential election by a landslide and will be inaugurated in October – had in the lead-up to the polls pledged to offer free lunches and milk for students as well as nutritional aid to toddlers and pregnant women in a bid to lower the country’s stunting rate.
Over 20 per cent of Indonesian children under the age of five experienced stunted growth in 2022, according to the United Nations. Stunting, which is being too short for one’s age as a result of poor nutrition, can result in long-term development delays.
When fully implemented by 2029, the programme will cover 83.9 million beneficiaries across the world’s fourth-most-populous nation of nearly 280 million, and cost over 400 trillion rupiah (S$33.7 billion) a year – about 2 per cent of annual gross domestic product.
But on the ground, a trial that was first rolled out in January at 16 schools in Sukabumi, in West Java, has been warmly received by around 3,500 students, their parents and school leaders, who have seen positive changes.
For one thing, saving on the cost of lunches for four of her nine children has provided significant financial relief for Indonesian housewife Rofiati, 46.
Her husband, a teacher at an Islamic boarding school in Sukabumi, earns 2.5 million rupiah a month on average, and the free school meals have helped them save about 420,000 rupiah monthly, which she can put towards other household needs.
Her children do not usually have breakfast before school. Before the free lunch programme, her children would eat lunch only upon returning home from school. Lunch would usually consist of instant noodles, or dishes of vegetables, eggs, tempeh or salted fish.
“I am not worried any more because I know they will eat at school. They have more appetite as they eat together with their friends,” Ms Rofiati told The Straits Times, adding that her children’s appetites have improved and they also like the variety of the meals provided. In fact, her 11-year-old daughter has gained 4kg since the programme started.
Every day, students on the programme receive a lunch package worth 15,000 rupiah, containing rice, meat such as chicken, fish or beef, vegetables, fruit and milk.
At home, the family usually eats meat only once a week.
It is not just the financial savings that parents are happy about. Ms Depi Ratna Juwarti, who has two out of three children benefiting from the free lunches, has noticed other encouraging results.
“They rarely get sick now. They are more motivated to study and spend a longer time studying at night,” Ms Depi said.
Her eldest daughter, Adifa Alifiya Mahrain, 12, also has good reviews. “The food is always delicious and the menu changes every day. I always eat everything. It’s a lot of fun to eat together with my friends,” said Adifa, who hopes to become a paediatrician in the future.
Mr Shalahudin Sanusi, principal of Gelarsari Islamic primary school in Sukabumi, which is trialling the programme, said he has noticed that pupils have been able to concentrate better and understand lessons more.
He said the initiative has raised the attendance rate of its 110 pupils from 85 per cent to 95 per cent. “They eat modestly at home – mostly rice and salted fish. Rice and eggs are the best they can get,” he told ST. “Now, they are so excited, some even arrive in school at 6am, an hour before lessons start.”"
-via The Straits Times, May 18, 2024
#indonesia#school lunch#free school meals#school#childhood#nutrition#food insecurity#food access#good news#hope
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