#might be easier to engage with

[crowshoots]

hrmmmm thinkin thoughts (reimagining jesper in a main verse removed from the grishaverse)

[shalom-iamcominghome]

I've been doing a lot of reflection as of late, especially after this past class.

This past class was about the Torah and Tanakh in general, and the way the rabbi talked about the commandments (specifically the ten commandments) has made me really reflect on how I interpret them, specifically the fifth commandment, or honoring your mother and father.

This is a commandment I have wrestled with for a long time - in fact, it brought me away from g-d at multiple times. I was severely abused when I was incredibly young by my mother, and I used to feel insulted at the implication that I were to honor her while she got to live a better life. It was hypocritical, in my eyes.

But this rabbi surmised that this particular commandment was because parenthood is an act of creation, something that is like the g-d from which we come from. My realization is this: I don't think we're necessarily meant to take even these commandments literally.

I this particular commandment is more of a call to honor creation - creation is a gift, and like any gift, many people simply will not like it and will discard it. The person who abused me created me, but she did not honor creation. She didn't honor me, but I can still honor it.

I have started to honor creation much more. I'm too young, too unstable, not mature enough to be a father (though I fantasize about it), but I create all the time. I create relationships, I create with my hands through crochet. I create memories, I create my world. And I can honor who I am and where I came from that made me who I am. I've been learning one of the mother tongues of my family (Italian, since part of my family originates there) and it was judaism that inspired me to do this.

I don't think g-d wants me to honor my abuser. I think He wants me to remember the Holy action of creation. When I am a father, that act of creation will be Holy, and indeed, I am already joyful about the thought.

I have seen many people struggle with this particular commandment, but I think this perspective helps me personally. I don't think I ever have to forgive my abusers (plural), and I don't think I am commanded to simply because they happened to be family. I am commanded to recognize the holy, to elevate the mundane. In doing so, I will remember g-d. Through creation, I honor g-d and everything he has done for us, for me, and for our collective people.

[vimbry]

"likes don't do anything" they do

"there's no algorithm" there is

"well nobody uses the for you tab" I do

"reblog all art and fics you see" there's no thought put into that. if this does work on people, then it's just pity engagement borne out of guilt rather than genuine interest, which is arguably worse than having none, because it's totally hollow.

[wulfhalls]

microdosing on killing myself by reading eruri fic exclusively for three days straight

[alienaiver]

not me realizing what caused my flare up and why it hasnt gotten better 😭😭

[linktube]

if its produced well sword af season 2 can be fun as an audio drama?? there was a surge of scripted podcasts being made at some point so i imagine it could be like that

[homophyte]

there is a rapidly evolving rhetoric against transgender cowardice that is deeply shaming nd it worries me a lot

[hellsbeenbettersincehesplit]

ngl i wrote like half of this one oneshot i have coming up and im still really excited about it but the motivation just disappeared overnight :( like i shit you not it's half written but to connect it i feel like ill have to make all these revisions and its just like. i want to but the adhd says no.

[divinekangaroo]

During my ~12 yr fandom hiatus I nearly posted a Sylvie (Loki) fanfic on how a child with an extended childhood and adolescence (assuming Asgard years) repeatedly selected families/groups with which to ‘grow up with’ knowing they would all die in apocalypse…falling in love, first sexual experience, best friends forever, sibling connections, loving mth & fth, going back and living w the same family again in a bittersweet remembrance and trying harder (maybe she fought w them last time around), a pseudo-selfishly driven, grief stricken ‘stuck in a time loop’ by design because she can never see them otherwise

Doing it again and again w different families, seeing different fathers and brothers and putting Odin and Thor into a perspective and context that Loki-Loki never could

this constant temptation to save them, being Loki (ragnarok) after all, this ability to do something about apocalypse

and not doing it. Letting them be destroyed because to do anything wouldn’t save them and it’d only destroy herself too and she can always go back again and grow up with them again, if she misses them

And having to take this pragmatic route again and again and again until the mind and heart really fractures

[butwhatifidothis]

lookin’ around the Engage scene juuust a bit and hmmm. it appears i am an outlier in benching Chloe... whoops

[aphroditestummyrolls]

JFK terminal 5 is the weirdest place where I’ve ever been hit with The Yearning™️. 0/10, no stars.

[twilighthiro]

wait

if Emblems are made of divine energy

and it took Lumera 1000 years + her life to give Alear half of her divine power

then how many divine dragons did each Emblem cost?

[dark-side-blog3]

La squadra Childhood friends au pt 5

These songs are what inspired the au https://www.youtube.com/watch?v=pcHHyi9Wdts and https://www.youtube.com/watch?v=wyE9x5HETkY

Everything has changed: It's most of their childhood, how happy la squadra was back then with Darling in their life cause they made an effort to be with them, then it leads up to the present. Though held captive, they're happy to see them hitmen team

The Joker and the Queen: Darling begins to succumb to them, it's a slow process but they begin to return their feelings.

Blep cat

I can see the darling listening to while they sit on the couch and look out the window, the base briefly empty from the other nine inhabitants, and they imagine how the lyrics reflect their relationships with all their friends. Disregarding the fact that it's a relationship they can't leave if they want to. That doesn't fit the romantic aspect. So darling shoves it away, and listens to a playlist to sink into a mindset where they're happy with this.

It's cute, in the same way, that it's tragic; the reader has lost the will to fight.

[born-to-lose]

Marriage vent in tags

[xcziel]

sometimes i am just struck by how happy i am to only go on twitter when linked to specific posts and to curate my dash

like i never really see any actual discourse, just the occasional reasonable person i am in contact with complaining about encountering discourse

[staff]

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up. 

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant. 

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are. 

Improve our algorithmic ranking capabilities across all feeds. 

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs. 

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread. 

Remove clutter in the conversation by collapsing reblog threads. 

Explore the feasibility of removing duplicate reblogs within a user’s Following feed. 

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.  

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it. 

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.  

Most importantly, our messages should be thoughtful and should never come across as spammy.  

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.  

Identify opportunities for personalization within our email messages. 

Test what the right daily push notification limit is. 

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users. 

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.