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AcuitiMedia - Product for Media and Entertainment Services:
AcuitiMedia, developed by Acuiti Labs, is an integrated solution that facilitates product and services subscription, activation provisioning controls, and seamless integration tailored for businesses in the media industry.
https://www.acuitilabs.com/media/
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The US Copyright Office frees the McFlurry
I'll be in TUCSON, AZ from November 8-10: I'm the GUEST OF HONOR at the TUSCON SCIENCE FICTION CONVENTION.
I have spent a quarter century obsessed with the weirdest corner of the weirdest section of the worst internet law on the US statute books: Section 1201 of the Digital Millennium Copyright Act, the 1998 law that makes it a felony to help someone change how their own computer works so it serves them, rather than a distant corporation.
Under DMCA 1201, giving someone a tool to "bypass an access control for a copyrighted work" is a felony punishable by a 5-year prison sentence and a $500k fine – for a first offense. This law can refer to access controls for traditional copyrighted works, like movies. Under DMCA 1201, if you help someone with photosensitive epilepsy add a plug-in to the Netflix player in their browser that blocks strobing pictures that can trigger seizures, you're a felon:
https://lists.w3.org/Archives/Public/public-html-media/2017Jul/0005.html
But software is a copyrighted work, and everything from printer cartridges to car-engine parts have software in them. If the manufacturer puts an "access control" on that software, they can send their customers (and competitors) to prison for passing around tools to help them fix their cars or use third-party ink.
Now, even though the DMCA is a copyright law (that's what the "C" in DMCA stands for, after all); and even though blocking video strobes, using third party ink, and fixing your car are not copyright violations, the DMCA can still send you to prison, for a long-ass time for doing these things, provided the manufacturer designs their product so that using it the way that suits you best involves getting around an "access control."
As you might expect, this is quite a tempting proposition for any manufacturer hoping to enshittify their products, because they know you can't legally disenshittify them. These access controls have metastasized into every kind of device imaginable.
Garage-door openers:
https://pluralistic.net/2023/11/09/lead-me-not-into-temptation/#chamberlain
Refrigerators:
https://pluralistic.net/2020/06/12/digital-feudalism/#filtergate
Dishwashers:
https://pluralistic.net/2021/05/03/cassette-rewinder/#disher-bob
Treadmills:
https://pluralistic.net/2021/06/22/vapescreen/#jane-get-me-off-this-crazy-thing
Tractors:
https://pluralistic.net/2021/04/23/reputation-laundry/#deere-john
Cars:
https://pluralistic.net/2023/07/28/edison-not-tesla/#demon-haunted-world
Printers:
https://pluralistic.net/2022/08/07/inky-wretches/#epson-salty
And even printer paper:
https://pluralistic.net/2022/02/16/unauthorized-paper/#dymo-550
DMCA 1201 is the brainchild of Bruce Lehmann, Bill Clinton's Copyright Czar, who was repeatedly warned that cancerous proliferation this was the foreseeable, inevitable outcome of his pet policy. As a sop to his critics, Lehman added a largely ornamental safety valve to his law, ordering the US Copyright Office to invite submissions every three years petitioning for "use exemptions" to the blanket ban on circumventing access-controls.
I call this "ornamental" because if the Copyright Office thinks that, say, it should be legal for you to bypass an access control to use third-party ink in your printer, or a third-party app store in your phone, all they can do under DMCA 1201 is grant you the right to use a circumvention tool. But they can't give you the right to acquire that tool.
I know that sounds confusing, but that's only because it's very, very stupid. How stupid? Well, in 2001, the US Trade Representative arm-twisted the EU into adopting its own version of this law (Article 6 of the EUCD), and in 2003, Norway added the law to its lawbooks. On the eve of that addition, I traveled to Oslo to debate the minister involved:
https://pluralistic.net/2021/10/28/clintons-ghost/#felony-contempt-of-business-model
The minister praised his law, explaining that it gave blind people the right to bypass access controls on ebooks so that they could feed them to screen readers, Braille printers, and other assistive tools. OK, I said, but how do they get the software that jailbreaks their ebooks so they can make use of this exemption? Am I allowed to give them that tool?
No, the minister said, you're not allowed to do that, that would be a crime.
Is the Norwegian government allowed to give them that tool? No. How about a blind rights advocacy group? No, not them either. A university computer science department? Nope. A commercial vendor? Certainly not.
No, the minister explained, under his law, a blind person would be expected to personally reverse engineer a program like Adobe E-Reader, in hopes of discovering a defect that they could exploit by writing a program to extract the ebook text.
Oh, I said. But if a blind person did manage to do this, could they supply that tool to other blind people?
Well, no, the minister said. Each and every blind person must personally – without any help from anyone else – figure out how to reverse-engineer the ebook program, and then individually author their own alternative reader program that worked with the text of their ebooks.
That is what is meant by a use exemption without a tools exemption. It's useless. A sick joke, even.
The US Copyright Office has been valiantly holding exemptions proceedings every three years since the start of this century, and they've granted many sensible exemptions, including ones to benefit people with disabilities, or to let you jailbreak your phone, or let media professors extract video clips from DVDs, and so on. Tens of thousands of person-hours have been flushed into this pointless exercise, generating a long list of things you are now technically allowed to do, but only if you are a reverse-engineering specialist type of computer programmer who can manage the process from beginning to end in total isolation and secrecy.
But there is one kind of use exception the Copyright Office can grant that is potentially game-changing: an exemption for decoding diagnostic codes.
You see, DMCA 1201 has been a critical weapon for the corporate anti-repair movement. By scrambling error codes in cars, tractors, appliances, insulin pumps, phones and other devices, manufacturers can wage war on independent repair, depriving third-party technicians of the diagnostic information they need to figure out how to fix your stuff and keep it going.
This is bad enough in normal times, but during the acute phase of the covid pandemic, hospitals found themselves unable to maintain their ventilators because of access controls. Nearly all ventilators come from a single med-tech monopolist, Medtronic, which charges hospitals hundreds of dollars to dispatch their own repair technicians to fix its products. But when covid ended nearly all travel, Medtronic could no longer provide on-site calls. Thankfully, an anonymous hacker started building homemade (illegal) circumvention devices to let hospital technicians fix the ventilators themselves, improvising housings for them from old clock radios, guitar pedals and whatever else was to hand, then mailing them anonymously to hospitals:
https://pluralistic.net/2020/07/10/flintstone-delano-roosevelt/#medtronic-again
Once a manufacturer monopolizes repair in this way, they can force you to use their official service depots, charging you as much as they'd like; requiring you to use their official, expensive replacement parts; and dictating when your gadget is "too broken to fix," forcing you to buy a new one. That's bad enough when we're talking about refusing to fix a phone so you buy a new one – but imagine having a spinal injury and relying on a $100,000 exoskeleton to get from place to place and prevent muscle wasting, clots, and other immobility-related conditions, only to have the manufacturer decide that the gadget is too old to fix and refusing to give you the technical assistance to replace a watch battery so that you can get around again:
https://www.theverge.com/2024/9/26/24255074/former-jockey-michael-straight-exoskeleton-repair-battery
When the US Copyright Office grants a use exemption for extracting diagnostic codes from a busted device, they empower repair advocates to put that gadget up on a workbench and torture it into giving up those codes. The codes can then be integrated into an unofficial diagnostic tool, one that can make sense of the scrambled, obfuscated error codes that a device sends when it breaks – without having to unscramble them. In other words, only the company that makes the diagnostic tool has to bypass an access control, but the people who use that tool later do not violate DMCA 1201.
This is all relevant this month because the US Copyright Office just released the latest batch of 1201 exemptions, and among them is the right to circumvent access controls "allowing for repair of retail-level food preparation equipment":
https://publicknowledge.org/public-knowledge-ifixit-free-the-mcflurry-win-copyright-office-dmca-exemption-for-ice-cream-machines/
While this covers all kinds of food prep gear, the exemption request – filed by Public Knowledge and Ifixit – was inspired by the bizarre war over the tragically fragile McFlurry machine. These machines – which extrude soft-serve frozen desserts – are notoriously failure-prone, with 5-16% of them broken at any given time. Taylor, the giant kitchen tech company that makes the machines, charges franchisees a fortune to repair them, producing a steady stream of profits for the company.
This sleazy business prompted some ice-cream hackers to found a startup called Kytch, a high-powered automation and diagnostic tool that was hugely popular with McDonald's franchisees (the gadget was partially designed by the legendary hardware hacker Andrew "bunnie" Huang!).
In response, Taylor played dirty, making a less-capable clone of the Kytch, trying to buy Kytch out, and teaming up with McDonald's corporate to bombard franchisees with legal scare-stories about the dangers of using a Kytch to keep their soft-serve flowing, thanks to DMCA 1201:
https://pluralistic.net/2021/04/20/euthanize-rentier-enablers/#cold-war
Kytch isn't the only beneficiary of the new exemption: all kinds of industrial kitchen equipment is covered. In upholding the Right to Repair, the Copyright Office overruled objections of some of its closest historical allies, the Entertainment Software Association, Motion Picture Association, and Recording Industry Association of America, who all sided with Taylor and McDonald's and opposed the exemption:
https://arstechnica.com/tech-policy/2024/10/us-copyright-office-frees-the-mcflurry-allowing-repair-of-ice-cream-machines/
This is literally the only useful kind of DMCA 1201 exemption the Copyright Office can grant, and the fact that they granted it (along with a similar exemption for medical devices) is a welcome bright spot. But make no mistake, the fact that we finally found a narrow way in which DMCA 1201 can be made slightly less stupid does not redeem this outrageous law. It should still be repealed and condemned to the scrapheap of history.
Tor Books as just published two new, free LITTLE BROTHER stories: VIGILANT, about creepy surveillance in distance education; and SPILL, about oil pipelines and indigenous landback.
If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
https://pluralistic.net/2024/10/28/mcbroken/#my-milkshake-brings-all-the-lawyers-to-the-yard
Image: Cryteria (modified) https://commons.wikimedia.org/wiki/File:HAL9000.svg
CC BY 3.0 https://creativecommons.org/licenses/by/3.0/deed.en
#pluralistic#dmca 1201#dmca#digital millennium copyright act#anticircumvention#triennial hearings#mcflurry#right to repair#r2r#mcbroken#automotive#mass question 1#us copyright office#copyright office#copyright#paracopyright#copyfight#kytch#diagnostic codes#public knowledge
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Senate Bill 686 of the 118th Congress (The Restrict Act)
I’m honestly a bit disappointed here at Tumblr for not talking about this bill more, so I’m going to share what I’ve learned about it with you all
The link above goes to a pdf file going over the entire bill that has only been introduced atm as shown in the image just above from congress.gov.
Now, people only see this as a means to ban Tiktok, but that’s just the mask this truly cruel bill is hiding behind.
To boil it all down, this bill lets the Secretary of Commerce to have the power to ban…basically ANYTHING on the internet.
This includes hardware like video game consoles or Wifi networks as well as software and applications such as VPNs.
It also gives the government the power to monitor, basically everything you do online, private messages, posts on social media, streams, you name it, they can monitor it.
And the punishment for using, say, a VPN to access Tiktok, will result in 20 years in prison with a 1/4 million fine, a full million if you did it on purpose.
Now, I please ask you all to go to your representatives and tell them about how you don’t want this bill to be passed whatsoever. Heck, if you have to, (passively) threaten them with supporting their opponent in the next primary in any way they can. Just remember to be respectful and civil.
If you don’t want to do that, I respect that decision, and I understand that you wouldn’t want to deal with politics. But, I at least ask you to signal boost this post by reblogging it to your own followers and give any other thoughts about this that you might have in the tags or just normally.
I don’t want this lovable hellsite we all call home and made such good friends and memories on to be under the eyes of those pedophilic heathens who can’t seem to even know how to unlock a smartphone.
I thank you all for reading this, and I hope you all have a good day/night.
#us politics#usa#restrict act#senate 686#tiktok#tiktok ban#tumblr#internet#first amendment#freedom of speech#pls share
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The ALA's State of America's Libraries Report for 2024 is out now.
2023 had the highest number of challenged book titles ever documented by the ALA.
You can view the full PDF of the report here. Book ban/challenge data broken down by state can be found here.
If you can, try to keep an eye on your local libraries, especially school and public libraries. If book/program challenges or attacks on library staff are happening in your area, make your voice heard -- show up at school board meetings, county commissioner meetings, town halls, etc. Counterprotest. Write messages of support on social media or in your local papers. Show support for staff in-person. Tell others about the value of libraries.
Get a library card if you haven't yet -- if you're not a regular user, chances are you might not know what all your library offers. I'm talking video games, makerspaces (3D printers, digital art software, recording equipment, VR, etc.), streaming services, meeting spaces, free demonstrations and programs (often with any necessary materials provided at no cost!), mobile WiFi hotspots, Library of Things collections, database subscriptions, genealogy resources, and so on. A lot of electronic resources like ebooks, databases, and streaming services you can access off-site as long as you have a (again: free!!!) library card. There may even be services like homebound delivery for people who can't physically come to the library.
Also try to stay up to date on pending legislation in your state -- right now there's a ton of proposed legislation that will harm libraries, but there are also bills that aim to protect libraries, librarians, teachers, and intellectual freedom. It's just as important to let your representatives know that you support pro-library/anti-censorship legislation as it is to let them know that you oppose anti-library/pro-censorship legislation.
Unfortunately, someone being a library user or seeing value in the work that libraries do does not guarantee that they will support libraries at the ballot. One of the biggest predictors for whether libraries stay funded is not the quantity or quality of the services, programs, and materials it offers, but voter support. Make sure your representatives and local politicians know your stance and that their actions toward libraries will affect your vote.
Here are some resources for staying updated:
If you're interested in library advocacy and staying up to date with the challenges libraries are facing in the U.S., check out EveryLibrary, which focuses on building voter support for libraries.
Book Riot has regular articles on censorship attempts taking place throughout the nation, which can be found here, as well as a Literary Activism Newsletter.
The American Library Association's Office for Intellectual Freedom focuses on the intellectual freedom component of the Library Bill of Rights, tracks censorship attempts throughout each year, and provides training, support, and education about intellectual freedom to library staff and the public.
The Electronic Frontier Foundation focuses on intellectual freedom in the digital world, including fighting online censorship and illegal surveillance.
I know this post is long, but please spread the word. Libraries need your support now more than ever.
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UPDATE: I am closing my commissions for the time being, I will be starting my day job next week along with FFXIVWrite being next week. Rest assured that all commissions I currently have will be completed, but until I'm out of training for my day job I don't feel comfortable taking more and ending up with longer wait times. Thank you. <3
Hey everyone. I am really struggling right now. As many of you that have been around know, I made a big move to another state a couple of months ago. I'm so excited to be here, but my husband only just got a new job and I'm still out of a traditional job, and between us we currently have eight dollars to our name until we get paid next month. For full transparency, the most urgent bills are:
Car insurance: $180 Cat food: $25 Dog food: $25
If you would like to donate to help out, my p@ypal is @/LauraWrites without the slash, or if you're not comfortable sending directly through paypal, you can reach out to my Kofi [link], though I do ask if you do to please use paypal there too, as it processes payments much more quickly. The animal food money I need within the next couple of days, and the car insurance needs to be paid by the 17th or my husband won't be able to get to said new job.
However, I'm not here to only beg for money for nothing in return, but to offer some new commission slots for a few different things. So, let's get into it! Beta Reading/Editing:
I do indeed have a degree in writing (particularly journalism but between you and me? Almost the same thing just with some extra media related classes) and I would love to help you with your project! If you'd like me to look over your transcript, my rates are as follows:
Proofreading (grammar only): $15 per 1000 words Content editing (grammar + feedback and editing on content): $40 per 1000 words
Gear Upscales
Frustrated cause your favorite niche piece of gear doesn't match the body you normally use? I can help with that! I can also apply the Chocochomps teeth resource to your head of choice if your favorite hasn't been ported yet publicly. At this time I will only offer upscales on chest pieces as they are both what I have the most experience with and what I've had the most success with. I will also not port anything to the Eve body. Sorry. No IVCS/Skelomae conversions either, as I do not currently know how to do that.
Chestpiece Gear Upscale: $20-$40 depending on the complexity of the piece, contact for more details Chocochomps Application: $10, please have in mind how sharp or dull you want the various teeth. Additional teeth options on the same head will add an extra $5 per teeth set (eg, you got flat teeth but you also want vampire teeth, that would be $15)
Single Pose Gpose:
The classic and my most popular commission choice is back! For ease due to my new variety of commissions possibly taking up more time, I will now require a .chara or a .mcdf file in order to pose your character. If you are console or do not want to run the crime tools, a friend can also grab .chara files for you using a software such as Anamnesis. Please keep in mind that any NPC that didn't appear in DT did not get the new face bones, so facial posing for other NPCs will be limited.
GIF set:
My most popular unofficial option, I am finally codifying making a GIF with your very own characters! Like the single pose, I will require an .mcdf or a .chara file, so please have that ready. Due to the limitations of some tools still being offline, I will be at the mercy of vanilla animations + whatever exists as a working mod.
Single Character, 1 GIF: $20 Single Character, 3 GIFs: $50 Additional Characters: +$10
You can find my commission section on Kofi [here] or you can also message me directly either on Kofi or here on Tumblr. (Or if you're in one of the discords I frequent, you're welcome to send me a discord message.) Due to the subjective nature of upscales you will always have to message me first for that, since I'll have to look at the piece in question to determine the price.
Thank you so much for reading, and I hope to hear from you soon! <3
#ffxiv#commissions#commissions open#and urgently so#this is my only job right now so I need to make some magic happen#gpose#reshade#gifs#editing
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Pokemon Mini Headcanons
Realized it's been a solid minute since I've shared anything. so! here's some pokemon headcanon tidbits that have kinda been floating around in my head but I don't have anywhere to put them yet:
Barry is extremely tall. Like, at least six feet. Since he's very visibly the goofy type, it's not super intimidating until suddenly he's barreling down the street and nearly knocking people over in his wake. He's also incredibly clumsy, so it's kind of a bull(tauros?)-in-a-china-shop situation.
Leaf is part of the team that revolutionized and maintains the PSS (not part of the original team though, she's too young for that), which is of course led by Bill. Where Bill came up with the, made the team, and did a bunch of hardware stuff, Leaf is in charge of software stuff and does coding for the different programs. As for the rest of the team. well. I don't know who they are bc I haven't gotten that far.
Also, Red's sign name for Leaf is Green, as in, literally the sign for the color (the same goes for Blue). Blue's often calls her Greenie as a result.
As Hoenn's Champion, Brendan is considered a very down-to-earth and blunt person, which is great and all until you remember he's from the ✨️bearimba pokeverse✨️'s equivalent of Florida and is basically Reigning Florida Man Supreme. He's definitely done some crazy stuff but it kinda gets shoved on the back burner (that definitely isn't partially because the media pushes his more serious side in order to fight the "all Hoennians are unhinged" allegations).
Lucas is legally deaf (deaf but not Deaf, he lost his hearing as a kid) and uses hearing aids. He can kinda sorta understand people without them, but it's less like he understands the words and more like he understands the sounds that are supposed to be word, so it's way more convenient to keep them in. Whenever he doesn't want to deal with Dawn's and Barry's shenanigans, he just turns them off, closes his eyes, and relishes in the relative peace and quiet.
He's also the one who gets transported back to Hisui during the final battle with Dialga/Palkia/Giratina. Long story short (bearimba DPPt/PLA rewrite when?), his hearing aids get destroyed in the process of getting transported and he's forced to go through the events of PLA at a huge disadvantage, mostly relying on his quick wit and vast knowledge of pokemon to survive the game.
Lorelei, Karen, and Clair are all besties, and they meet up regularly to have brunch and share the latest gossip (aka pooling together their resources to gather info on their enemies, discuss the most recent affairs in Kanto/Johto, and more, all under the guise of "girls' time").
Silver and Janine first meet when Silver gets accidentally caught up in a prank meant for the E4, for which Janine very vehemently apologizes (under threat from Koga) and Silver reluctantly forgives her (under threat from Lance). They get along surprisingly well after that, especially after they both get involved in the Kanto League as gym leaders, and they eventually become pretty good friends.
Team Rocket was kinda just a shady family business until Giovanni took over in his twenties. In the 30ish years he presided over the it, he managed to develop it into a massive, multi-level and multi-department organization with their fingers in just about every aspects of the Kanto economy before their collapse. (all things considered, it's kinda funny/pathetic how things ended---he had all this power, then just threw all that and his kid out the window because some teenager happened to beat him in a pokemon battle)
Indigo Plateau (the actual plateau itself, not the League building) is pretty unique in that it's literally a plateau in the middle of a bunch of mountains. which. isn't really how geography works. Story goes, it was originally a mountain that served as the battleground for a pair of ridiculously overpowered trainers, and it got leveled in the middle of all the fighting. In honor of the plateau's legend, there was a regularly held tournament for pokemon trainers to decide who was the best of the best in the region. Eventually, some guy decided to make it an "official" event, and that's how the Pokemon League got its start before it spread and became an international organization!
#pokemon#pokemon headcanons#headcanon#rival barry#trainer leaf#trainer brendan#elite four lorelei#elite four karen#gym leader clair#rival silver#gym leader janine#rocket boss giovanni#wow that's a lotta tags
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Hello everyone! California's Suspense day has come and gone and we have the results of bills being voted on in the Suspense File! And here's how it went!
Held in Committee (bills do not pass and are dead for the year):
SB 1228 (large online social media platform ID verification) and SB 1444 (requiring social media platforms to have third party software available to allow monitoring of minors online)
Passed:
SB 976 (Protecting Kids From Social Media Addiction Act) and AB 1949 (broadening regulations on collecting personal information of consumers less than 18 years of age)
We've got two down on suspense and still a few to go! (AB 3080 did not go through the Suspense File and passed through to the Senate under a regular hearing)
And SB 976 did have two dissenting votes against 5 yeas, so we know there's definitely some opposition there! So there's still hope of stopping it leaving the Senate!
The last day for each bill to pass through its house of origin is May 24.
So let's keep on calling those reps about SB 976, AB 1949, and AB 3080! Let them hear our voices loud and clear so that they know we mean NO!
Sources:
CA Assembly Suspense File Unofficial Results
CA Senate Suspense File Official Results
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SACRAMENTO, Calif. (AP) — California Gov. Gavin Newsom signed three bills Tuesday to crack down on the use of artificial intelligence to create false images or videos in political ads ahead of the 2024 election.
A new law, set to take effect immediately, makes it illegal to create and publish deepfakes related to elections 120 days before Election Day and 60 days thereafter. It also allows courts to stop distribution of the materials and impose civil penalties.
“Safeguarding the integrity of elections is essential to democracy, and it’s critical that we ensure AI is not deployed to undermine the public’s trust through disinformation -– especially in today’s fraught political climate,” Newsom said in a statement. “These measures will help to combat the harmful use of deepfakes in political ads and other content, one of several areas in which the state is being proactive to foster transparent and trustworthy AI.”
Large social media platforms are also required to remove the deceptive material under a first-in-the-nation law set to be enacted next year. Newsom also signed a bill requiring political campaigns to publicly disclose if they are running ads with materials altered by AI.
The governor signed the bills to loud applause during a conversation with Salesforce CEO Marc Benioff at an event hosted the major software company during its annual conference in San Francisco.
The new laws reaffirm California’s position as a leader in regulating AI in the U.S., especially in combating election deepfakes. The state was the first in the U.S. to ban manipulated videos and pictures related to elections in 2019. Measures in technology and AI proposed by California lawmakers have been used as blueprints for legislators across the country, industry experts said.
With AI supercharging the threat of election disinformation worldwide, lawmakers across the country have raced to address the issue over concerns the manipulated materials could erode the public’s trust in what they see and hear.
“With fewer than 50 days until the general election, there is an urgent need to protect against misleading, digitally-altered content that can interfere with the election,” Assemblymember Gail Pellerin, author of the law banning election deepfakes, said in a statement. “California is taking a stand against the manipulative use of deepfake technology to deceive voters.”
Newsom’s decision followed his vow in July to crack down on election deepfakes in response to a video posted by X-owner Elon Musk featuring altered images of Vice President and Democratic presidential nominee Kamala Harris.
The new California laws come the same day as members of Congress unveiled federal legislation aiming to stop election deepfakes. The bill would give the Federal Election Commission the power to regulate the use of AI in elections in the same way it has regulated other political misrepresentation for decades. The FEC has started to consider such regulations after outlawing AI-generated robocalls aimed to discourage voters in February.
Newsom has touted California as an early adopter as well as regulator of AI, saying the state could soon deploy generative AI tools to address highway congestion and provide tax guidance, even as his administration considers new rules against AI discrimination in hiring practices.
He also signed two other bills Tuesday to protect Hollywood performers from unauthorized AI use without their consent.
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RECENT SEO & MARKETING NEWS FOR ECOMMERCE, AUGUST 2024
Hello, and welcome to my very last Marketing News update here on Tumblr.
After today, these reports will now be found at least twice a week on my Patreon, available to all paid members. See more about this change here on my website blog: https://www.cindylouwho2.com/blog/2024/8/12/a-new-way-to-get-ecommerce-news-and-help-welcome-to-my-patreon-page
Don't worry! I will still be posting some short pieces here on Tumblr (as well as some free pieces on my Patreon, plus longer posts on my website blog). However, the news updates and some other posts will be moving to Patreon permanently.
Please follow me there! https://www.patreon.com/CindyLouWho2
TOP NEWS & ARTICLES
A US court ruled that Google is a monopoly, and has broken antitrust laws. This decision will be appealed, but in the meantime, could affect similar cases against large tech giants.
Did you violate a Facebook policy? Meta is now offering a “training course” in lieu of having the page’s reach limited for Professional Mode users.
Google Ads shown in Canada will have a 2.5% surcharge applied as of October 1, due to new Canadian tax laws.
SEO: GOOGLE & OTHER SEARCH ENGINES
Search Engine Roundtable’s Google report for July is out; we’re still waiting for the next core update.
SOCIAL MEDIA - All Aspects, By Site
Facebook (includes relevant general news from Meta)
Meta’s latest legal development: a $1.4 billion settlement with Texas over facial recognition and privacy.
Instagram
Instagram is highlighting “Views” in its metrics in an attempt to get creators to focus on reach instead of follower numbers.
Pinterest
Pinterest is testing outside ads on the site. The ad auction system would include revenue sharing.
Reddit
Reddit confirmed that anyone who wants to use Reddit posts for AI training and other data collection will need to pay for them, just as Google and OpenAI did.
Second quarter 2024 was great for Reddit, with revenue growth of 54%. Like almost every other platform, they are planning on using AI in their search results, perhaps to summarize content.
Threads
Threads now claims over 200 million active users.
TikTok
TikTok is now adding group chats, which can include up to 32 people.
TikTok is being sued by the US Federal Trade Commission, for allowing children under 13 to sign up and have their data harvested.
Twitter
Twitter seems to be working on the payments option Musk promised last year. Tweets by users in the EU will at least temporarily be pulled from the AI-training for “Grok”, in line with EU law.
CONTENT MARKETING (includes blogging, emails, and strategies)
Email software Mad Mimi is shutting down as of August 30. Owner GoDaddy is hoping to move users to its GoDaddy Digital Marketing setup.
Content ideas for September include National Dog Week.
You can now post on Substack without having an actual newsletter, as the platform tries to become more like a social media site.
As of November, Patreon memberships started in the iOS app will be subject to a 30% surcharge from Apple. Patreon is giving creators the ability to add that charge to the member's bill, or pay it themselves.
ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES)
Google worked with Meta to break the search engine’s rules on advertising to children through a loophole that showed ads for Instagram to YouTube viewers in the 13-17 year old demographic. Google says they have stopped the campaign, and that “We prohibit ads being personalized to people under-18, period”.
Google’s Performance Max ads now have new tools, including some with AI.
Microsoft’s search and news advertising revenue was up 19% in the second quarter, a very good result for them.
One of the interesting tidbits from the recent Google antitrust decision is that Amazon sells more advertising than either Google or Meta’s slice of retail ads.
BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE
More than half of Gen Z claim to have bought items while spending time on social media in the past half year, higher than other generations.
Shopify’s president claimed that Christmas shopping started in July on their millions of sites, with holiday decor and ornament sales doubling, and advent calendar sales going up a whopping 4,463%.
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Jay Kuo at The Status Kuo:
In a letter to the Fox Network, Hunter Biden’s attorneys have put the company on notice that it’s about to get its pants sued off for defamation. Again. Biden’s attorney, Mark Geragos, best known for his successful representation of celebrities, issued the following statement:
[For the last five years, Fox News has relentlessly attacked Hunter Biden and made him a caricature in order to boost ratings and for its financial gain. The recent indictment of FBI informant Smirnov has exposed the conspiracy of disinformation that has been fueled by Fox, enabled by their paid agents and monetized by the Fox enterprise. We plan on holding them accountable.]
The letter specifically cited the network’s “conspiracy and subsequent actions to defame Mr. Biden and paint him in a false light, the unlicensed commercial exploitation of his image, name, and likeness, and the unlawful publication of hacked intimate images of him.” It also stated that Hunter Biden would be suing the network “imminently.” Supporters of the younger Biden cheered, glad to see he was finally taking the gloves off against purveyors of salacious, fake news. Fox is already reeling from other defamation lawsuits, including one it settled with Dominion Voting Systems for nearly $800 million and another by Smartmatic, a voting software company presently seeking $2.7 billion in damages. Not everyone is happy, though. Advisers to the president had been hoping his son would keep a low profile and not put himself back in the news during an election year. They worried that news stories about the lawsuit would resurface the allegations, even if false and defamatory, which would then suck the air out of the news cycle. Such media time might otherwise be focused on Donald Trump’s problems and Joe Biden’s many accomplishments.
[...]
The Burisma bribes lie
There are three main things Fox was fixated upon that have now opened it to possible massive liability. The first is what I call the fake “Burisma bribes.” Fox gleefully amplified the false claims of former FBI informant Alexander Smirnov, who had conveyed to his handler that he had information that both Joe and Hunter Biden had accepted $5 million in bribes from the Ukrainian company, Burisma, on whose board Hunter Biden once served. This false statement was dutifully recorded, as most statements by informants are no matter how wild, in a standard FBI informant form. This was left to gather dust for years until Rudy Giuliani and the FBI, at Bill Barr’s urging, resurfaced and weaponized it along with help from members of Congress.
For its part, Fox made sure that story went wide and was repeated ad nauseam. For months, host Sean Hannity ran nonstop coverage about the alleged bribe, poisoning viewers with actual Russian disinformation. Hannity’s show alone aired at least 85 segments that amplified these false Burisma bribery claims in 2023. Of those 85 segments, 28 were Hannity monologues. After his indictment and arrest, Smirnov admitted that the story he received had come straight from Russian intelligence. By centering and repeating the fake story, Fox had become a willing Russian disinformation mule, along with many members of Congress. But it never retracted the story or apologized for its role. Instead, it continued to claim that the source, Smirnov, was “highly credible.”
[...]
Nude pics
We all have heard about, but hopefully not personally seen, intimate images of Hunter Biden at parties and in sexual acts with various partners. His lawyers claim that these images were “hacked, stolen, and/or manipulated” from his private accounts, and then aired by Fox in violation of his civil rights and copyright law. They also appeared during congressional hearings as Rep. Marjorie Taylor Greene (Q-MW) infamously used them as visual props. (She’s lucky to be shielded by the Speech and Debate clause of the Constitution, or she could be swept up in a suit as well.) The decision to go after those committing what amounts to “revenge porn” on Hunter Biden, including the Fox Network, is part of a larger legal counteroffensive that began last year, according to sources with NBC News. As you may recall, the “Hunter Biden Laptop” story emerged as a kind of “October surprise” in 2020. The repair technician who leaked the contents of it to Rudy Giuliani later sued Biden and others for defaming him, claiming he had suffered damage to his reputation because they had claimed the laptop contents were part of a Russian disinformation campaign.
[...]
The “Trial of Hunter Biden”
In fall of 2021, Fox aired a six-part series called “The Trial of Hunter Biden,” which amounted to a mock trial of what his upcoming trial would look like if he were charged with being a foreign agent or with bribery, none of which has happened. Biden’s lawyers claim in their demand letter that “the series intentionally manipulates the facts, distorts the truth, narrates happenings out of context, and invents dialogue intended to entertain. Thus, the viewer of the series cannot decipher what is fact and what is fiction,” and it should be removed entirely from all streaming services.
[...]
The reality is, Fox and other right wing media continue to give oxygen to Rep. James Comer, who has yet to end his evidence-free impeachment inquiry. At least now, Fox will be on notice that it could face ongoing liability for failing to retract its false reporting, even while pushing out more lies about Hunter Biden. The network will have to tread more carefully, and ultimately it will have to consider whether it doubles down or backs off. Then there is the actual trial of Hunter Biden which is set to begin this fall. Attention will be on the president’s son at that time anyway, but with this lawsuit, just as with his counterclaims and counteroffensives against those who violated his privacy, Hunter Biden will look like a fighter and not just a victim. With all that has been done and said about him, he has very little to lose but a very large ax to grind. And if the GOP overplays its hand, as it inevitably will, it could create voter sympathy for him, even though it had hoped to paint him as a criminal, drug addicted womanizer. Democrats are often accused of not having enough courage to go on the offensive, of being too reticent to push back against the onslaughts of numerous bad faith actors on the right. Then when they do, there’s a good deal of hand wringing about how this assertiveness might come across to the voters.
Glad to see Hunter Biden fight back against the right-wing smear machine by threatening to sue Fixed News for defaming him.
#Jay Kuo#Hunter Biden#Fox News#Mark Geragos#Burisma Holdings#Alexander Smirnov#Joe Biden#Hunter Biden Laptop#Fox Nation#The Trial of Hunter Biden
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Matt Davies
* * * *
LETTERS FROM AN AMERICAN
July 19, 2024
HEATHER COX RICHARDSON
JUL 20, 2024
Today a Russian court sentenced 32-year-old Wall Street Journal reporter Evan Gershkovich to 16 years in a high-security penal colony after convicting him of espionage in a secret three-day trial. The U.S. government considers Gershkovich “wrongly detained,” a rare designation signifying that he is being held as a political bargaining chip.
Today, President Joe Biden said that Gershkovich was “targeted by the Russian government because he is a journalist and an American. We are pushing hard for Evan’s release and will continue to do so.” He added: “Journalism is not a crime. We will continue to stand strong for press freedom in Russia and worldwide, and stand against all those who seek to attack the press or target journalists.”
Last night, a faulty update of software from cybersecurity firm CrowdStrike crashed computer systems all over the world. Banks and hospitals were locked out of their own programs, and government services shut down. In the U.S., more than 2,600 flights were canceled and 9,000 were delayed. Bloomberg’s David Rovella quoted Australian security consultant Troy Hunt: “I don’t think it’s too early to call it,” Hunt said. “This will be the largest IT outage in history.”
Also making history last night was the final night of the Republican National Convention in Milwaukee, Wisconsin, the night on which former president Donald J. Trump accepted the party’s presidential nomination. Coming as it did just days after a would-be assassin took a shot at Trump at a rally in Butler, Pennsylvania, killing one attendee and badly wounding two others, the convention was billed by Republican operatives as a way for Trump to rebrand himself as a candidate of “unity.”
This was certainly the way many major newspapers billed Trump’s acceptance speech this morning, in stories that, as media journalist Parker Molloy noted, were probably based on prepared remarks delivered to news agencies in advance of the speech. But it was not how the evening played out.
Since Saturday’s shooting, it has been notable that there has not been a medical review of Trump’s injuries, although he has said he was injured by a bullet that ripped through his ear. This matters not only because of the extent of his injuries, but also because Trump has made the story part of his identity without any fact check, and the media appears simply to be letting it go on Trump’s say-so, something that adds to the sense that media outlets are treating Trump and Biden differently.
Last night, Trump perhaps tried to address this lack by recounting last Saturday’s shooting. Interestingly, he did not say he was hit by a bullet, but that when he felt the injury he thought, “it can only be a bullet.” Josh Marshall of Talking Points Memo today noted a report from local Pennsylvania television station WPXI that four motorcycle officers standing within feet of Trump suffered minor injuries from flying debris. Trump has likely cut off further discussion of the topic by saying it is too painful to tell the story again.
With that story behind him, Trump hit the theme of unity, saying he would bring the country together. “The discord and division in our society must be healed, we must heal it quickly. We are bound together by a single fate, a single destiny,” he said. “We rise together. Or we fall apart…. I am running to be president for all of America, not half of America, because there is no victory in winning for half of America. So tonight, with faith and devotion, I proudly accept your nomination for president of the United States.”
But that was just in the first ten minutes. Then Trump ignored the teleprompter and things veered far off course, reflecting the candidate that has stayed in the safe spaces of Mar-a-Lago and rallies of his loyalists for years. Trump rambled for more than 90 minutes, making it the longest acceptance speech in U.S. history and outlasting the interest of the audience, some of whom fell asleep.
He went on to recite his usual litany of lies: that Democrats cheated in the 2020 presidential election (they did not), that crime is going up (it’s plummeting), that inflation is the worst we’ve ever had (it’s around 3%; the worst was around 23%), that Democrats want to quadruple people’s taxes (CNN fact checker Daniel Dale calls this “imaginary”), and so on. Dale called it “a remarkably dishonest acceptance speech.”
Journalist James Fallows posted: “Of the maybe 10,000 political speeches I've heard over the years, this was overall the worst.” Statistician Nate Silver’s judgment was harsher, in a way: he began with “It’s a weird but a pretty good speech,” then posted “Semi-retract this tweet, this speech is boring AF, but there are worse things politically speaking than being boring.” Shortly after, came: “Fully RETRACT and RESCIND, sometimes it seems like both parties are trying to throw this election.”
MSNBC’s Chris Hayes watched the unhinged speech and concluded: "This is not a colossus, this is not the big bad wolf, this is not a vigorous and incredibly deft political communicator. This is an old man in decline who's been doing the same schtick for a very long time and it's really wearing thin."
The point, though, as Trump meandered through attacks on immigrants and a diatribe about the fictional character cannibal Hannibal Lecter—who he might think was real—as it always has been, was to present a picture of the U.S. under siege by enemies who are persecuting him because he represents true Americans and that he must be returned to office because only he can vanquish those enemies. Greg Sargent of The New Republic noted that Trump cannot offer a “unity” message because “Trump himself knows the MAGA masses will not be satiated without expansive displays of rage, cruelty and sadism directed at hated out groups and designated enemies of MAGA.”
For years, observers have noted that Trump’s approach to politics is patterned on the “kayfabe” at the heart of professional wrestling. Kayfabe is the performance aspect of professional wrestling, in which the actors play out relationships and scenes in which there are good and evil, love and hate, loyalty and betrayal. According to journalist Abraham Josephine Reisman, in old-school kayfabe the actors never let their masks slip, and while the audience knew what they were seeing must be fake, they played along with the illusion.
But in the 1990s, the barrier between reality and illusion blurred as wrestlers and promoters tried to increase the viability of the fading industry by tossing reality into the performances: real-life insults—the more outrageous the better—and real-life events. Decoding what was real and what was not drove engagement until in 1999, an estimated 18% of Americans, about 50 million people, called themselves fans. This “neokayfabe,” Reisman wrote in the New York Times in 2023, “rests on a slippery, ever-wobbling jumble of truths, half-truths, and outright falsehoods, all delivered with the utmost passion and commitment.”
Neokayfabe, Reisman wrote, “turns the world into a hall of mirrors from which it is nearly impossible to escape. It rots the mind and eats the soul.”
Trump participated in a storyline in this neokayfabe with World Wrestling Entertainment owner Vince McMahon in 2007, in part billed as a battle over hair. Eventually he was inducted into the WWE Hall of Fame, and many observers have made the link between neokayfabe and his approach to politics. Indeed, he even blended the two explicitly when he chose McMahon’s wife, Linda, to head the U.S. Small Business Administration during his presidency.
Neokayfabe and politics came together again last night at the Republican National Convention, as Linda McMahon, wrestler Hulk Hogan, and musician Kid Rock, whose music has been featured at wrestling events and who is also a member of the WWE Hall of Fame, all participated.
“So all you criminals, all you lowlifes, all you scumbags…. Whatcha gonna do when Donald Trump and all the Trumpamaniacs run wild on you, brother?!" Hogan yelled to wild applause after ripping off his shirt to show a Trump-Vance shirt. Like the other performers at the convention, he painted a portrait of Trump’s presidency, and of the United States since Trump left office, that was a fantasy of good and evil. Hogan reinforced that there was no way Trump was going to reach toward unity in Milwaukee. His approach to the world cannot be moderated. It depends on the idea that there are two teams in the performance and one must vanquish the other.
Part of that storyline requires rewriting not just the recent past, but our history. At the convention last night, Donald Trump Jr.’s fiancée, Kimberly Guilfoyle, said: “It is no wonder that the heroes who stormed the beaches of Normandy and faced down communism sadly say they don’t recognize our country anymore.” But the Allied soldiers in World War II were not fighting communism. They were fighting fascism. The three great Allied powers were Great Britain, the United States, and the communist Soviet Union.
It might be that Guilfoyle misspoke, or that she doesn’t know even the most basic facts of our history. Or it might be that by rewriting that history to put America on the side of the fascists, people like Guilfoyle hope to make that alliance more palatable to MAGA followers today.
LETTERS FROM AN AMERICAN
HEATHER COX RICHARDSON
#Letters From An American#Heather Cox Richardson#RNC#Republican Convention#World Wrestling Entertainment#kayfabe#reality and illusion blurred#neokayfabe#election 2024
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The period after the Great Recession was defined by a weak economy with low aggregate demand and low interest rates. This created the perfect conditions for an era of endless cash that venture capitalists, seeking high rates of return, poured into low-marginal-cost software companies. As smartphone penetration rose in the U.S. and around the world, the app revolution took off. Social-media and consumer-tech companies became some of the richest and fastest-growing in the world. Hollywood went streaming, content went digital, and the services economy became intermediated by smartphones. Then came the surge of post-pandemic inflation. Rising interest rates have meant the end of easy money. The Millennial Consumer Subsidy—my term for VCs splitting the bill with consumers to grow their companies—has come to a close. As the cost of risk has gone up, venture funding has gone down, and companies have had to cut costs, raise prices, or both. Meanwhile the narrative in markets has flipped from growth to profits, and valuations for tech companies have crashed.
-Derek Thompson, Why Everything In Tech Seems To Be Collapsing At Once
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Lawfair, founded by the well-known litigator Adam Mortara, is a boutique right-wing firm currently engaged by the state of Tennessee to provide counsel on a contentious Supreme Court case that could affect the availability of gender-affirming care for transgender minors across the country. Aside from Mortara, the only other lawyer known to have worked or done work for the firm is a project-based contract attorney named Christopher Roach. He no longer does so, after WIRED asked questions about his apparent ties—revealed exclusively in this story for the first time—to online accounts with a long history of posting white supremacist and antisemitic content.
“America, frankly, would be a much more civilized, safe, wealthy, and orderly place, but for its minorities,” wrote one of the accounts.
Mortara, a former Clarence Thomas clerk and current lecturer at the University of Chicago Law School, founded Lawfair in 2020. While working with a different firm, he was the lead trial lawyer representing Students for Fair Admissions in its case against Harvard, which later advanced to the Supreme Court—a ruling that gutted affirmative action. He is also, according to an appointment letter provided to WIRED by Tennessee’s attorney general’s office that was addressed to him through Lawfair LLC, currently being retained for $10,000 a month by Governor Bill Lee to “assist the State and the Office of the Attorney General with complex and sophisticated litigation, regulatory matters, and client advice.” Specifically, the firm is working on a case about whether the state's ban on gender-affirming hormone care for transgender minors is in violation of the 14th Amendment's equal protection clause. If the court sides with Tennessee, it would significantly impact access to treatments like puberty blockers and hormone treatment. The case was picked up by the Supreme Court in June, and arguments are set to be heard this fall.
Aside from Mortara, the only other lawyer known to have done work for or with Lawfair—and the person tied to the online accounts with a history of racist posting—is Roach, a University of Chicago–educated attorney and an adjunct fellow at the Center for American Greatness, a prominent conservative group. (Its publisher has been a fellow at the hugely influential Claremont Institute, which is listed as a member of the Project 2025 advisory board.) According to Florida’s bar registration website, Roach is based in Tampa, Florida.
In response to a request for comment from WIRED for this story, Mortara told WIRED that he was “not aware of these abhorrent statements, which do not reflect our values,” adding that following WIRED’s revelations, Roach is “no longer affiliated with the firm.” He also said that Roach did not work on the gender-affirming-care case for the state of Tennessee and was not involved with the Students for Fair Admission case. Roach’s online résumé, which up until then listed Lawfair as his employer, was quickly changed to omit mention of it. Roach himself did not respond to WIRED’s phone calls, text messages, and emails.
The questions WIRED asked Mortara about Roach concerned a decades-old online trail of deeply racist and antisemitic writings and social media posts by accounts linked to Roach. Those links were shown in research provided exclusively to WIRED by software engineer Travis Brown, who previously helped reveal that former Brooklyn real estate broker Chaya Raichik was the person behind the hate-filled, anti-trans LibsofTikTok account.
Brown’s research, which WIRED independently confirmed, ties Roach to a Twitter account that used different names over the years, such as “Roman Dmowski,” a reference to an antisemitic Polish nationalist, and “Blessed Groyper,” a reference to the name used by followers of notorious white nationalist Nick Fuentes.
The account, which appears to have been suspended in 2022, is littered with openly racist, white supremacist, and antisemitic comments.
“You’re a zero empathy monster,” the account wrote in a 2020 post in response to a Black mother asking who would protect her children from gun violence.“You are a disgrace to the human race. Actually white lives matter the Most and are the most important bc we are the most productive and innocent ppl on this planet.”
In another response to the same post, the account added: “I’m making sure my kids are white and that they don’t encounter any more minorities than absolutely necessary bc 13do50.” This last term is coded language used by white supremacists. The number 13 falsely references the percentage of the American population that’s Black; the 50 refers to the supposed percentage of all murders committed by Black people in the US. The Anti Defamation League has described the term as “racist propaganda.”
In another post from 2019, the account dismissed the death of a counter protester at the Unite the Right rally in 2017, writing: “One chick died in a car accident in Charlottesville and they act like it's Anuddah Shoah”—a phrase popularized by white supremacists to mock Jews and the Holocaust. In another post, the account complained that “any exploration of Jewish wrongdoing as a source of German hostility is verbotten [sic].”
Brown was able to link the anonymous Twitter account to Roach through an email address. Using data from a massive leak in 2022 in which over 200 million email addresses of Twitter users were posted online, Brown found that the Twitter account was registered with a Yahoo email address that features Roach’s surname and a location where, according to his LinkedIn account, he worked for four years at the beginning of the 2000s.
WIRED was able to independently link this same email address to Roach via records found in public databases and further confirm its connection to Roach. A “Chris R.” using the Yahoo address to post reviews on Google, for example, included a photo of his house alongside a favorable review of a Tampa-area housepainter. That house, according to Hillsborough County property tax records, belongs to Roach.
The Yahoo email address ties Roach to repeated postings of racist material. It was used, for instance, in a 2007 email sent to and published on VDare, a notorious site that according to the Southern Poverty Law Center acts as a bridge between the mainstream Republican Party and the fringe white nationalist right, by a user named “Chris Roach.”
Roach was writing to VDare to complain about being “unceremoniously dumped” from writing for the online magazine of the America’s Future Foundation (AFF), a young conservative group in Washington. (While Roach’s posts on AFF are now deleted, WIRED has reviewed archived material on that website with the byline “Chris Roach.” In a biography on the site, he writes that he “studied the Great Books at the University of Chicago under some really great professors … I stayed for Law School and am now an attorney in private practice.” This biography lines up exactly with Roach’s, according to his LinkedIn profile.)
In his VDare email, Roach alleges that AFF’s executive director, David Kirby, fired him for comments Roach made on a post at the paleoconservative blog Eunomia, claiming Kirby told him, “There's no place in AFF's mission to provide space for someone who posts comments and content like this.” (AFF and Kirby did not respond to a request for comment.)
Roach didn’t say what the comments were, but an archived copy of the comment section to which his email linked reviewed by WIRED shows deeply racist remarks from a user named “Roach.” “America, frankly, would be a much more civilized, safe, wealthy, and orderly place, but for its minorities,” the author of the comment wrote, asserting there is “something deeply evil in the culture of black America and the souls of black Americans.” The poster denied being racist, but advocated for “special black schools, higher rates of discipline for black students, different standards of discipline for black young people, black colleges, segregation in prisons, much higher rates of black imprisonment, racial profiling, and, most important of all, simply a willingness to say, ‘We will control blacks when they get out of control.’”
The VDare email also asked readers to click on a link to Mansizedtarget.com, a site described as “paleoconservative observations” written by an author whose name was displayed, according to archived copies, first as “Mr. Roach” and then as “Roman Dmowski.” (At one point, the Google reviews account tied to Roach and to the Yahoo email address evidently used “mansizedtar” as a screen name, given a response to a review in which a business owner addresses the user of the account by that name. After WIRED contacted Roach about the online posts, archived copies of the Mansizedtarget website on the Wayback machine were removed.)
Over the years Roach’s name, or a variation of his name, has appeared on a range of different right-wing and extremist sites.
The “Blessed Groyper” Twitter account shared links on several occasions to articles written by Christopher Roach for the website American Greatness. Roach, whose image appears next to his byline, has been a prolific contributor, writing 337 articles over the last seven years. In the past 12 months, Roach has covered major right-wing culture-war topics from opposing gun control measures to pushing election conspiracies, defending the January 6 insurrectionists, and labeling those concerned about the spread of Covid-19 as “fanatics.”
Roach describes himself as an “adjunct fellow” at the organization that publishes American Greatness, the Center for American Greatness—a right-wing think tank that has been funded by dark money. Neither the Center for American Greatness nor its publisher, Buskirk, responded to a request for comment.
Roach, as noted in his author bio at American Greatness, has also written for Taki’s Magazine, another paleoconservative blog that has hosted content from far-right figures like Proud Boys founder Gavin McInnes as well as white nationalists Jared Taylor and Richard Spencer.
An account called “Roach” was also extremely active in the comment section of extremist website Occidental Dissent, which is run by Brad Griffin, a prominent member of the neo-Confederate, secessionist group League of the South, which the Southern Poverty Law Center has designated a hate group.
Accounts using Roach’s name or his known aliases, such as Mansizedtarget and Roman Dmowski, have also posted on the gun-focused forum Sniper’s Hide and a Jeep Wrangler fan site known as Wrangler Forum.
Roach was, until recently, one of just two people who stated they worked for Lawfair LLC, according to LinkedIn. The other person is founder Mortara, who is based in Tennessee, where the company is also registered.
Mortara, who graduated from the University of Chicago Law School after earning an undergraduate degree there and a masters in astrophysics from Cambridge, is formerly a clerk for Clarence Thomas. The justice’s clerks have over the years created a powerful network of conservative leaders in the legal system, media, and at the highest levels of government.
In one comment section on a 2008 blog about Michelle Obama’s college thesis, a user identified as mansizedtarget.com said they had worked on the “Gratz/Grutter Michigan affirmative action cases.” Both cases were argued in front of the Supreme Court during the period Mortara clerked for Thomas.
Following almost two decades at the high-profile Bartlit Beck firm in Chicago, where he specialized in intellectual property cases, Mortara formed Lawfair LLC, which he describes as a “civil and voting rights” firm. Mortara has also been a lecturer in law at the University of Chicago, which did not respond to a request for comment, since 2007. In the past decade-plus, he has been involved in litigation concerning redistricting efforts amongst the state legislatures of Texas and Wisconsin. In the latter, he teamed up with the firm that had represented former president Donald Trump and the RNC, and pocketed what was projected to be nearly $200,000 in fees.
Lawfair LLC has virtually no online presence, including no website and no social media presence, which Alejandra Caraballo, an instructor at Harvard Law School's Cyberlaw Clinic, tells WIRED is not unusual.
“It's a boutique firm from a connected attorney,” says Caraballo. “They basically only litigate culture war cases (hence the name lawfair). It works through political connections.”
Earlier this month, The Tennessean reported on an August 2023 letter signed by Tennessee governor Bill Lee approving payment of $10,000 a month for up to two years to Lawfair LLC for its work on the gender-affirming-care case.
“The Tennessee Attorney General’s Office retained Adam Mortara, one of the finest litigators in America, as outside counsel and has not ever had a relationship with any other attorneys from Lawfair, LLC,” Amy Lannom Wilhite, the director of communications for the Tennessee Attorney General’s Office, tells WIRED.
Roach is not named counsel on any of the Supreme Court cases. Mortara did not respond to questions about how many lawyers have worked for or done work for Lawfair and what Roach was working on at the firm after he joined, according to his online résumé, in 2020—the same year the firm was founded.
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Finding Resolve
We’ve all done it. We are all part of this new phenomenon, something that barely existed before this century, and only truly gained momentum in the last decade. The worst part is, most of us have forgotten exactly how much we are involved with it, because it is hard to remember what and how much these phenomena cost.
I am talking about the subscription economy, that magical place where software and streaming services are the product, and our monthly bill is usually on autopay. It ranges from SOAS (Software As A Service) providers like Adobe and Microsoft, to all the music, movies, and more that we stream into our homes, cars, and mobile devices.
And it is eating us alive.How many subscriptions do you have? Let’s start with your vehicle. Do you have satellite radio? That’s one. Do you subscribe to cloud-based software? That can be one or more. What about streaming tunes like Spotify or Apple Music? There you guy. The list is getting longer.
And then there are all the streaming TV choices, which runs from services like YouTube TV to Netflix, Paramount+, Apple TV+, Peacock, Max, Hulu, Disney…I could go on. You may have cut the cable at home, but you tethered yourself in other ways to the extent that the net effect is little different.
Then there’s the gaming community, if that’s your thing. More dinero. Maybe you fell for the premium version of an app, like Accuweather. If you’re a regular Amazon shopper, you no doubt have Prime, which costs $139 a year, plus the vitamins and supplements I receive every month from them. Like listening to books? There’s Audible. Old newspapers? There’s Newspapers.com, one of my favorite sites to do research. Cloud storage? Good Lord, I have several, for my thousands of photos and documents.
So successful has the subscription model been that paywalls have appeared everywhere online, like the New York Times, Washington Post, and Atlantic Monthly, each of whom have amazing content, a feast for my eyes and brain. Alas, I have drawn the line, because I sense it has long spun out control. And if CNN goes ahead and paywalls its app and site, I guess I won’t be reading them anymore.
Because I, like many people, have subscription fatigue. I simply cannot begin to consume all of this media. Sadly, I cannot remember all of the services to which I subscribe, and if you aren’t there yet, I bet you will be soon enough. The only way to know for sure is to carefully track your credit card statements to look for monthly billing.
That, of course, is the problem, because we willingly provided our billing data so that we do not have to do this every month. As long as that credit card is valid, those providers will keep hitting your card every month. It is only when your card is about to expire that you get a notification. And if you were not careful and instead provided a bank routing and account number, they can keep sticking their hand into your pocket as long as you have that account.
Ironically, there are new subscription management software sites and apps that supposedly make it easy to track and opt-out of all the things, but they are subscription services themselves. That’s like replacing one drug with another. You’re still on the hook.
It all starts so easily, because many of the subscription services are technically just micro payments, only $5 or $10. We see that as pocket change. Other services offer annual payment options, which provide a slight discount for paying in full in advance. But many of the once-cheap micro payments have started to get expensive, like Netflix and Spotify (I am speaking from experience). They are no longer minor indulgences.
Were these tangible products we had to buy in a store, I bet we would all be a lot more careful. The friction of having to be somewhere to even just tap your credit card would probably be enough to cause us to think. But it is simply too easy in the digital world to keep subscribing, because once we get in that loop, there is never any friction.
We are all going to have to muster a lot more resolve to win this fight, as well as start keeping meticulous records. Otherwise, these things develop lives of their own, lives that will continue hitting credit cards even after our own lives are over. I’m pretty sure none of us will be consuming anything at that point, and there’s no use paying for it.
We don’t have to wait for New Years Day to make this resolution.
Dr “I Honestly Can’t Remember All Of Them” Gerlich
Audio Blog
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