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seo-workshop-mcdaid-blog · 6 years ago

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Conferences for Technical Writers

Looking for a conference to speak at or attend? There are conferences all over the world that cater to the technical communication industry. Plus there are lots of conferences related to our field where we can go and learn some crazy new skills we’d never thought to use before.

Me. Mainstage at LavaCon 2018.

This year, I’ve made it a personal goal to help colleagues get out and speak at conferences. I spent years avoiding conferences until my boss finally dragged me (kicking and screaming) onto a stage with her. Now I feel the urge to return the favor. Sure, the stage fright was (is still) awful. But my peers encouraged me and my industry listened to me. We all just want to hear your story, learn from your lessons. Everyone has something to share... And who doesn’t want an all expenses paid trip somewhere cool?

Talking to my first couple of (victims) colleagues, it turns out that a big problem is only knowing about 1 or 2 conferences. Someone told me they’d missed the boat for LavaCon this year, so they were going to wait until next year to put in a bid. They didn’t even know about the 4 other conferences that have open calls out as I write this.

I’m going to attempt to maintain this list and keep it up to date. Please reach out if you know of any conferences I’m missing!! Or if you want advice on submitting a proposal or prepping a talk!

General Technical Communication Conferences

These conferences are appropriate for a wide range of technical writers.

Winter IDEAS (Jan) - I’ve spoken at this one on a panel with Dell folks. It’s an online-only conference (no video just slide share) held twice yearly. It’s sponsored by CIDM, so sometimes it’s DITA-heavy. Sometimes general.

MEGAComm (Feb) - Yearly conference held in Israel, appropriate for techcomm, marcomm, and content managers.

TC World India (Feb) - I’ve spoken at this one. The conference has a lot of personality. It’s the world stage version of LavaCon in that sense. The food was fabulous. The MC thinks he’s hilarious. And evening entertainment included performances and an open dance floor. Conference material focuses heavily on things technical writers can do, in addition to writing, to add value. They love things like chatbots, AR, visualizations, automation, etc.

Tekomm Spring (March) - Bilingual in German and English.

ATTW (Mar) - A little off the beaten path. This is a yearly conference by the Association of Teachers of Technical Writing

Information Energy (April) - Fancy a trip to Amsterdam anyone?

MadWorld (April) - Sponsored by MadCap Flare, but focused on content strategy.

TC Camp (April) - The technical writer’s UNconference. This camp focuses on issues, skills, challenges, and tools for technical communicators. Expect discussions instead of lectures.

TC World China (May)

Technical Documentation Roundup (May) - New conference from the Content Wrangler.

STC Summit (May)

Write the Docs Portland (May)

ComTecnia (May) - Held in Italy in spring (sold yet?), this conference focuses on the latest trends in techcomm.

Evolution of TC (June) - Focused on software documentation innovations. I’ve been to this one, and am speaking at it for the first time this year. It’s a lovely time of year to visit Bulgaria, and the TC industry has exploded in Sofia over the last decade or so. You’re bound to be inspired.

Write the Docs Vilnius (June)

Soap! (June) - An annual conference for content professionals, held in Poland.

Summer IDEAS (Jul) - An online-only conference (no video just slide share) held twice yearly. It’s sponsored by CIDM, so sometimes it’s DITA-heavy. Sometimes general.

Nordic Tekomm (Sept) - I’ve got a bid in for a gig here this year! I’ll let you know how the conference is if I get to attend!

Write the Docs Prague (Sept)

TCUK Conference (Sept)

CIDM Best Practices (Sept) - This is another CIDM conference, so can skew DITA. But it’s intended to be general. You can also enter to win the Inspire Award. Whose boss doesn’t like that kind of industry recognition?

LavaCon (October) - The focus tend to be on content strategy for techcomm. I’ve spoken at this one and it’s super fun. They have parades and storytelling and karaoke events! Call for papers is early, and it closes out fast.

MadWorld Europe (October) - Sponsored by MadCap Flare, but focused on content strategy.

TC World (October) - This is the biggest of the Tekomm events. I’ll be putting in a proposal myself!

TechCommNZ (October) - Yeah, an annual New Zealand technical communications conference. How awesome does that sound? I can speak first hand about NZ being basically a living post card (so beautiful), but I don’t have any first hand knowledge about the conference.

ASTC (October) - Who wants a trip down under? Every year the Australian Society for TechComm puts on a conference. This could be your opportunity to get those flights to the GBR paid for. Not to mention the fabulous techcomm education you’ll be getting.

DITA Technical Communication Conferences

XML Prague (Feb) - A conference about XML and markup languages. DITA welcome. Oxygen attends.

CMS/DITA North America (April)

MarkUpUK (June) - A conference about XML and other markup languages. DITA welcome. Oxygen attends.

Balisage the Markup Conference (Jul) - Another conference about XML and other markup languages. DITA welcome. Oxygen attends.

RIDE Ottawa (Sept) - A regional, single day conference from CIDM.

DITA OT Day (Nov) - A one day conference dedicated to the DITA Open ToolKit

CMS/DITA Europe (Nov)

User Assistance Conferences

Writers UA West (March)

UA Reloaded (May) - Held in Germany and brought to you by Tekomm. This is conference aimed at bringing techcomm and UA to breakthrough heights.

Writers UA East (October)

Content Strategy Conferences

Confab (April) - One of my favorite conferences of all time. A range of perspectives, excellent presenters, interesting presentations. Highly, highly recommend. Very competitive for speakers.

IA Conference (April) - Formerly the IA Summit, this conference is under new management after they mishandled a harassment complaint.

Marketing Conferences (that relate to us)

Content Tech Summit (April) - I’m really interested in attending this one. I bet I’d be all sorts of inspired by the technical inroads marketing is making into spaces like analytics and personalization.

Digital Summit Series - 5 conferences throughout the year. Wide range of topics covering all aspect of customer strategies.

(A couple) SEO Conferences

Search Engine Journal keeps a humongous list of SEO Conferences. Here are two that stand out for me.

OhGMCon (April) - In a basement, no wifi, no sponsor talks. Sounds interesting...

Brighton SEO (April) - Well known conference comes to me highly recommended by people I trust and respect in the industry.

(Some) Conversational Design Conferences

Business of Bots (Feb)

Chatbot Conference (May)

Chatbot Summit (June)

ConverCon Dublin (Oct)

#conferences #chatbots #seo #ai #techwriting #techcomm #content strategy #user assistance #DITA

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felixluis · 6 years ago

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Is International SEO Copywriting So Important To Marketing Marketing communications?

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yegarts · 6 years ago

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2018 Second Round Travel Grant Recipients

Photo: Andrea Nixon performs in Toronto during Canada Music Week

During the second round of travel funding in 2018, award in July, the Edmonton Arts Council (EAC) approved support for 65 artists and projects travelling to 29 different cities in 10 different countries.

Travel grants have long been an important offering from the Edmonton Arts Council as we encourage collaboration, professional development, and exhibition opportunities that either aren’t available in Edmonton or that provide artists with a larger audience. Similarly, EAC’s Executive Director, Sanjay Shahani, feels strongly about the need for artists to travel for networking and to showcase their work. “It’s important to give artists opportunities to connect with artistic communities, and to support artistic collaborations. Artists need to be at major events, gatherings, and conferences to connect with their peers. If we can provide a small contribution towards helping them go to events—for instance, supporting a band playing at a major festival in front of producers and presenters to potentially get booked—that’s important.”

“It’s important for our artists to collaborate with international artists, so that the work that they’re doing here in Edmonton has staying power, so it’s not just shown and seen in Edmonton, but has the potential for touring, for dissemination, and for distribution.”

Even in the digital age where meetings can happen over Skype and artists can be discovered on YouTube and Instagram, travel is vital to starting and growing careers in the arts. “Travel is just one really important piece of sharing an artist’s work, it allows artists to build relationships which you can’t do any other way,” Shahani says. “Most art forms require collaboration, most art forms require relationships between artists and arts communities.”

If you’ve got a travel opportunity in mind and need support, the deadline for the final round of 2018 travel grants is October 1, 2018. Click here for more information; applications open on September 1, 2018. The EAC grants team is willing and able to provide consultation before an artist chooses to apply; if you’ve never applied to an EAC grant before, are wondering if your project is eligible, or have any other questions about creating a strong grant, email your questions to [email protected] or call 780-424-2787. Artists residing in Edmonton for at least one year can apply for up to $750 to support travel for the purposes of training, development, presentation, touring, networking, and/or marketing.

The current travel grant recipients sought out unique opportunities, or were invited to showcase their work, around the world. Diverse art projects and training opportunities—in visual arts, dance, music, writing, installation, theatre, poetry, and film—were supported from Calgary to Tel Aviv. Get some inspiration for your own projects and opportunities by seeing what our current travel grant recipients are working on—and where they’re going.

26 Artists travelled within Canada to: Toronto St. John’s Winnipeg Whitehorse Montreal Inuvik Charlottetown Guelph Calgary

18 artists travelled to the United States to: Austin Palo Alto Norfolk Snowmass Shelburne New York City Chicago Rock Hill Shafer New Orleans

21 artists travelled internationally to: Frankfurt Orebro Brighton Mexico City Cali Havana Santandar Seville Gothenburg Tel Aviv

Below is a full list of our second round of 2018 Travel Grant recipients, recommended by EAC’s jury review process and approved by EAC’s Board of Directors:

Singer-songwriter Andrea Nixon travelled with her bandmates, Brennan Cameron and Cody McLauchlin, to Toronto to perform during Canadian Music Week in May 2018.

Derina Harvey, Scott Greene, Stephen Pinsent, and Edward Smith travelled to St. John’s Newfoundland as the Derina Harvey Band to perform at the George Street Festival.

Trevor Peters and Annaliza Toledo will be travelling to Winnipeg as Fresh Canvas Art Co. to paint a large outdoor mural for the Wall-to-Wall Festival.

Musicians Frank Bessai and Marco Claveria toured Yukon as the Marco Claveria Project.

Musicians Stephanie Blais and Paul Cournoyer toured in Monteal as Post Script and performed at Les Francofolies de Montreal music festival.

Frederick Kroetsch travelled to Inuvik, Nunavut to film a short documentary called “Quinn’s Camera” with Crystal Fraser.

Musicians Adam Brown, Timothy Brown, Daniel Cleary, Christopher Segger and William Wallace travelled to Frankfurt to tour as the band Striker.

Musicians Gavin Dunn, Dwayne Martineau, Chris Quesnel, Jeff Stuart, and Brad Tebble travelled to Austin to perform as the band The Hearts at the SXSW Festival and Conference.

Brittany Graling, Jennesse Graling, and Jasmine Ma are travelling with Thomas Scott aka DJ Thomas Culture to Orebro, Sweden to perform as The Sissy Fits at Live at Heart music festival.

Fabiola Belarmino de Farias Amorim, Mattia Berrini, Silvia Buttiglione and Vladimir Machado Rufino travelled to Palo Alto as the Vaughan String Quartet to participate in the 2018 Stanford String Quartet Seminar at Stanford University.

Kurtis Cockerill, Nicholas Daves, Alexandra Vissia, and Andrea Vissia went to Brighton, UK to perform as Vissia in The Great Escape Festival.

Chorister and singer Louise Ashdown will be travelling to Norfolk, Connecticut to participate in Yale School of Music’s Norfolk Chamber Music Festival Chamber Choir and Choral Conducting Workshop.

Visual artist Chelsea Boos will be travelling to Mexico City to meet with designers, fibre artists and other artisans.

Photographer Amber Bracken travelled to Snowmass, Colorado to participate in the Advanced Mentored Study Program, Visual Storytelling and Documentary Photography Projects at Anderson Ranch.

Stacey Cann is travelling to Charlottetown to perform Shield at the Art in the Open Festival.

Poet Vanessa Cardona travelled to Cali, Columbia to conduct research for her play Three Ladies, about the civil war in Columbia.

Poet Liam Coady is travelling to Guelph to perform in the Canadian Festival of Spoken Word.

Writer Alison Dowsett travelled to Toronto to attend the Creative Nonfiction Collective Conference.

Lauren Gillis travelled to Shelburne, Vermont to perform as Lucette at an outdoor concert at Shelburne Museum.

Lyne Gosselin travelled to Havana with aerial act Duo Flippy Hoop to perform at International Festival Circuba.

Writer Rayanne Haines travelled to Toronto to attend the Canadian Writers Summit.

Jake Hastey travelled to Montreal to attend a training seminar with strength trainer Charles Poliquin.

Samantha Jeffrey is travelling to Toronto to present her play Alberta #4 at the Rendezvous with Madness Festival.

Visual artist Madeline Mackay travelled to Santander, Spain to present and exhibit her work at Impact 10 International Print Conference.

Candace Makowichuk will be travelling to Calgary for the opening of her exhibition at Jarvis Hall Gallery August 24 – September 8, a collection of 20 pieces from her time as the Cemetery Artist in Residence.

Jessica Marsh travelled to Toronto to represent JAM Music Company artists Altameda, Joe Nolan and Mariel Buckley at the Canadian Music Week Showcase.

Conni Massing travelled to Urban Stages Theater in New York City to attend a workshop and reading of her play Matara, which will be performed in Edmonton at Workshop West Theatre in November.

Visual artists Syr Morrison and Chynna Howard travelled to Chicago to take a course in aerosol arts at Aerosol Academy of Art to assist with participating in the City of Edmonton Graffiti Prevention Mural Program.

Flamenco dancer Jane Oglivie travelled to Seville, Spain for professional development in Flamenco dance and song and to discuss the Edmonton Flamenco Festival with potential participants.

Jacqueline Ohm, host of CreativeMornings Edmonton, will travel to Iroquois Springs in Rock Hill, New York to attend the CreativeMornings Summit Camp.

Skye Oleson-Cormack will travel to Gothenburg, Sweden to display her photography installation “A Conversation with My Body” during EuroPride festival.

Chantal Schultz is travelling to Shafer, Minnesota to work an internship at the Franconia Sculpture Park.

Leila Sidi is travelling to Montreal to showcase his hand-built guitars at the Sonore Festival, an exhibition of high-end handcrafted guitars.

Writer Gail Sidonie-Sobat travelled to Toronto to attend the Canadian Writers’ Summit.

Publisher and writer Matthew Stepanic travelled to New York City to attend the ModMag conference about contemporary and indie magazines.

Choreographer and performer Kate Stashko is travelling to Tel Aviv, Israel to attend the Gaga Winter Intensive to receive instruction in Gaga dance and prepare for teacher training.

Musician Maddie Storvold is travelling across Canada to tour her new album and meet with musicians, labels, casting directors, and agencies.

Visual artist Jesse Thomas travelled to New Orleans to conduct research at the New Orleans Jazz Museum to inform an installation he’s been invited to work on for NOLA 300 Luna Fete, the city’s tercentennial celebration.

Musician Erin Wong travelled to Toronto to attend the Tafelmusik Baroque Summer Institute to receive training in baroque violin and bow.

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armen1959 · 4 years ago

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Why economics, great business thinking and a sound investment strategy are powerful weapons in climate battle

Renewable energy is perhaps the most crucial technology of the 21st century. The modern data economy has created enormous growth in global energy demands, among both citizens and business alike.

I consider this modern data-driven economy to be a fourth industrial revolution, currently developing in four main directions, tied to artificial intelligence, biotech, robotics and advanced materials. This has led to a new energy reality, greatly affecting both demand and supply.

The only logical way for this growth to be sustainable is to feed the world’s devices and datacentres with clean, affordable energy. Whether solar, wind, bioenergy, hydrogen or geothermal, if nature provides us with a natural energy source, we should use it.

One nation with a unique perspective on this is Armenia, where I founded a successful renewable energy company over a decade ago. Armenia is unique because it is landlocked, and therefore is heavily reliant on imported energy, much of which is still in the form of fossil fuels. It means harnessing the power of renewables is not just an urgent ecological matter but a significant economic one too.

Armenia has a rich history as a science and technology hub. Before independence from the Soviet Union a generation ago, Armenia was the brains behind many innovations of that era. This legacy remains today, with home-grown engineering, scientific and technical skills that has led to investment and recognition from some of the world’s biggest technology companies.

Our science and engineering potential has normally been accessible at a lower cost than in other countries. So over the last 15 years Armenia has developed this crucial market, building connections between the country’s home technology sector and international hubs such as Silicon Valley.

The size of Armenia’s technology industry has grown from less than 1% of GDP in 2006 to 7.4% of GDP in 2018, expanding by over 20% each year for the last decade. Armenia’s GDP has risen 40% since 2007, including a record 7.4% in 2017. The biggest technology firms all have a presence in Armenia, including Intel, Microsoft, Google, IBM, Synopsys and Cisco.

This has been mainly driven by private investment, and continues to be. Start-ups, mergers and high-value acquisitions of Armenian technology firms by well-known western companies continue, as well as cash injected by VC funding.

Foreign governments and investors could learn from this. A combination of fantastic scientific talent, the acceleration of a new digital economy with a thirst for energy and the financial benefit of serving it with clean, domestically produced energy are all unique factors behind the success of solar in Armenia. But smart investment has as much of a role to play as science.

Government support has made a difference to Armenia’s technology sector, with ground-up initiatives, entrepreneurship development and acceleration programmes support this burgeoning sector, with hackathons and start-up support groups to events and summits / conferences.

However in this area there is more work to do and there is still room for improvement for the startup ecosystem to become a serious hub compared to Silicon Valley, Israel, Estonia, Ireland or similar countries. We are still a long way from the advanced European market and in order to solve this issue startups have to attract investors from outside markets.

The future of renewable energy

The global renewables industry is set for continued growth, led by even greater efficiency and falling prices. In time, new materials will improve the efficiency of generating electricity from sustainable sources, and this will be a catalyst for greater sustainable energy market share.

Adoption among consumers will be driven by new kinds of flexible solar panels, and we already see photovoltaic materials being part of architectural planning, closely integrated with overall building construction, and expect this to become even more widespread.

The idea of an “active house,” referring to a building producing its own energy, not merely acting as a passive consumer, was once an idea that was only possible some time in the future, but today’s organic photovoltaic technology makes that possible now.

With the UK facing the challenge of migrating homes away from inefficient gas-powered home heating systems and overall high reliance on energy produced by fossil fuels, this idea may evolve to be a popular solution for Britain’s own energy challenges.

Renewable development also has even much to gain from developments in artificial intelligence (through predictable analytics) as well as robotics development. More widespread use of IoT is improving the AI data we use and robotics development leads to a reduction of human participation in processes, with production more stable and of higher quality.

And new technologies are seeing solar energy being part of automotive transportation. Put all these ideas together, it’s not hard imagine a future electric car that’s able to generate its own energy, and less dependent on a network of chargers, one of the barriers to electric car adoption today.

I like to imagine a more sustainable future where our homes and cars are not merely less damaging to the environment, but significant improvements over current examples, and I believe a crucial factor behind that comes from wider integration of renewable energy production.

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williamsjessica422 · 6 years ago

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Future Blockchain Summit – Dubai

Blockchain is a digital ledger in which transactions made in bitcoin or other cryptocurrency are recorded chronologically and publicly.

The Dubai Blockchain Strategy was launched by H. H. Sheikh Hamdan, to collaborate between the Smart Dubai Office and the Dubai Future Foundation to explore and evaluate the latest technology innovations that demonstrate an opportunity to deliver more seamless, and impactful city experiences. Future Blockchain Summit was organized to create awareness and attract the international investors towards an evolving sector in the the Middle East & Africa (MEA) region which experts suggest will grow to nearly Dh 300 million (USD $81 million) by 2018.

The Future Blockchain Summit concluded at Dubai World Trade Centre between 2 – 3 May 2018. The summit brought together over 7,000 decision makers and visionary technologists from the globe to accelerate Blockchain applications in Dubai. More than 100 exhibitors participated in the event that were primarily local and international start-ups. Experts from around the world shared their in-depth knowledge on this disruptive technology, discussing the real-world applications and opportunities that Blockchain provides across several sectors including education, e-Commerce, Fintech, food & beverage, healthcare, retail, hospitality and tourism.

Future Blockchain Summit – Highlights

The summit offered informative sessions by Global leaders and experts in the industry. The summit also showcased pilot projects and innovative advancements from over 60 government and private organisations.

Prospect Blockchain Solutions – Microsoft

Microsoft showcased possible Blockchain solution implementation in different industries. They displayed “Blockchain on Azure” explaining ‘How is Blockchain transforming the energy industry’. They also showcased the potential to identity applications that might enable banks to provide customers digitally stored identity under ‘Know Your Customer’ theme. Microsoft partners in Gulf Avanza Solutions and Docswallet Digital Locker, explained how Azure cloud helped their Blockchain solutions.

Michael Owen Promotes Digital Celebrity Tokens

Michael Owen, former English footballer, participated in the Blockchain summit by teaming up with Global Crypto Offering Exchange (GCOX). He released his “OWN” Token in the summit addressed the participants of the event.

Insights on Dubai Blockchain Strategy

The Dubai Blockchain Strategy has an established roadmap for the introduction of Blockchain technology in Dubai and the creation of an open platform to share the technology with cities across the globe. The Dubai Blockchain strategy is built on three pillars of government efficiency, industry creation and international leadership.

Government Efficiency

Under this pillar, the new strategy will contribute to increased government efficiency by enabling a paperless digital layer for all city transactions, supporting Smart Dubai initiatives in the public and private sector.

Industry Creation

The second pillar of the Dubai Blockchain Strategy is Industry Creation. The Dubai Blockchain Strategy will introduce a system for enabling citizens and partners to create new businesses using the technology. Under the new strategy, Blockchain will enable thousands of business opportunities in the private sector.

International Leadership

The third pillar of the Dubai Blockchain Strategy is International Leadership. In line with the third pillar, Dubai will open its Blockchain platform for global counterparts to enhance safety, security, convenience for international travellers to Dubai.

Market Outlook – Middle East & Africa (MEA) Blockchain Sector

Dubai has taken several initiatives in experimenting with the application of the Blockchain technology across various government functions to establish the world’s first Blockchain-powered city. These initiatives taken by the government initiatives have made the international technology community take note.

According to the reports published by industry experts spending on Blockchain solutions in the MEA region is set to grow from Dh 142.89 million (USD $38.9 million) spent in 2017 to Dh 298 million (USD $80.8 million) by the close of 2018. Through Blockchain Strategy, Dubai aims to eliminate 100 million annual paper transactions, saving Dh 5.5 billion (USD $1.5 billion) by reducing the document processing.

With major initiatives taken by the government to promote Blockchain in Dubai, the international technology community has shifted its focus towards Dubai and the MEA region. More than 40 per cent of the participants that attended the event were international investors and start-ups. The numbers are expected to increase further in the next summit (April 2019).

Research Konnection – Market Research, Feasibility Study & Business Plan Services Dubai (UAE) Research Konnection is a market research company in Dubai that assists local and international companies to setup or expand businesses in Dubai and UAE smoothly. At Research Konnection, we specialize in Market Research, Feasibility Studies and Business Plan Developments. Feel free to reach out to us on [email protected]

Source : https://researchkonnection.com/future-blockchain-summit-dubai/

#market research #dubai

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khalilhumam · 4 years ago

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Five Years Later, One Million Refugees Are Thriving in Germany

New Post has been published on http://khalilhumam.com/five-years-later-one-million-refugees-are-thriving-in-germany/

Five Years Later, One Million Refugees Are Thriving in Germany

This is one of a series of blogs exploring the issues facing refugees’ economic inclusion within the top refugee and forced migrant hosting countries. All are being authored with local experts, and provide a snapshot of the barriers refugees face and what the policy priorities are going forward. All blogs can be found here: https://www.cgdev.org/page/labor-market-access In 2015, large numbers of refugees fleeing war and terrorism in Syria, Afghanistan, and Iraq arrived on Europe’s shores. Fear and uncertainty reigned—who would give these people asylum and how would they integrate? The German Chancellor, Angela Merkel, remained undaunted. “We can do this!” she announced in August of that year. And do this, they did. In 2015 and 2016, Germany received over one million first-time asylum applications. Five years later, over half of these refugees have found a job, and public support for immigration remains high. Still, integration challenges remain. Refugees typically work in lower-paid and more precarious roles, which have been hit harder by COVID-19. Germany needs to institute policies that target specific barriers to full labor market integration, such as training and the certification of existing skills.

Germany’s decision to admit one million refugees

Prior to 2015, the number of people applying for asylum in Germany was relatively low (see figure 1). Arrivals predominantly came from seven countries: Iraq, Turkey, Russia, Afghanistan, Kosovo, Serbia, and Syria. While asylum seekers only had to wait for three months before gaining access to the labor market—one of the lowest rates in Europe—underemployment was high. Figure 1. First-time asylum applications to Germany, 2010-2019

Source: Eurostat migr_asyappctza, https://ec.europa.eu/eurostat/web/asylum-and-managed-migration/data/database As images documenting the distress of people fleeing war and terrorism in the Middle East began to surface, public support for accepting refugees increased. Yet Merkel’s decision to take in an unlimited number of people came as a surprise. It was perceived as unilateral, and garnered criticism even from her own party. It was sold as a difficult but surmountable challenge, an ethical decision rather than a political one. The asylum processing system was completely unprepared to deal with this large influx. German policymakers began to introduce a series of regulations to improve the speed and efficiency of asylum procedures. Asylum seekers from countries with high protection rates were even able to start integration courses before receiving a decision on their application. While this sped up processing, it came at the expense of people from countries further down the list. By 2018, 72 percent of the asylum seekers had been granted protection in Germany, gaining the right to work without restrictions. Some 17 percent had pending claims with restricted work authorization. Prospective asylum seekers were shared among the different regions of Germany, using a scheme called Königssteiner Schlüssel. Many municipalities were overwhelmed, lacking appropriate infrastructure such as housing and language classes. Five years on, the integration of this population is impressive. By December 2018, there were 1.8 million people with a refugee background in Germany (including beneficiaries of international protection, asylum seekers, and those who had their request rejected). 75 percent are younger than 40, and most have higher levels of education than other migrants. Today, about half have found a job, paid training, or internship. On arrival, only about one percent declared having good or very good German language skills. By 2018, that figure had increased to 44 percent. Such contributions are badly needed within an aging German labor market, which is facing skill shortages and needs trained migrant labor. Such successful integration also has impacted the local German population. For example, between 2008 and 2015, the number of employees in companies founded by migrants grew by 50 percent (to 1.5 million). It has also mobilized civil society. A survey by the Allensbach Institute for Public Opinion Research suggests that 55 percent of Germans have contributed to the integration of refugees since 2015, either financially or through their own involvement in supportive actions. Such engagement has increased support for migrant populations overall and has demonstrated the success of Merkel’s move.

How the decision influenced public opinion

Germany has maintained high levels of support for accepting refugees, both before and after Merkel’s decision. In September 2015, a Politbarometer poll found that 66 percent felt allowing in large refugee flows was the right thing to do. The same survey has consistently found that Germans feel they can cope with these flows (figure 2). Five years later, following the fire in the Moria refugee camp in Greece, another Politbarometer poll still found widespread support for a more welcoming refugee policy. Only nine percent were found to be completely opposed to taking in more refugees. Figure 2. Can Germany Manage the High Number of Refugees? 2016-2019

Source: Forschungsgruppe Wahlen: Politbarometer, https://www.forschungsgruppe.de/Umfragen/Politbarometer/Langzeitentwicklung_-_Themen_im_Ueberblick/Politik_-_Archiv/#Asylpol Yet, Germans have always been concerned about the integration of refugees—the primary problem of concern between 2014 and 2018 (figure 3). As described above, the lack of a developed regional infrastructure to cope with such a large number of arrivals brought challenges and mistakes, some of which have taken a long time to rectify. In 2019, a study by Ipsos MORI found that only 31 percent of Germans believed that most refugees could successfully integrate in the society (compared with 37 percent in 2017). This concern may have contributed to the relatively lower levels of support for future migration movements, choosing to focus on ensuring existing populations are well integrated first. Figure 3. What is the main problem in Germany? 2000-2020

Source: Forschungsgruppe Wahlen: Politbarometer, https://www.forschungsgruppe.de/Umfragen/Politbarometer/Langzeitentwicklung_-_Themen_im_Ueberblick/Politik_II/#Probl1 Concerns about integration, however, have provided an opening for the rise of the far-right, anti-immigrant party, Alternative for Germany (Alternative für Deutschland, AfD). They won 94 (out of 709) seats in the Bundestag in the 2017 elections, partly campaigning on an anti-immigration platform. Merkel’s decision clearly benefited the AFD but similar increases in support for far-right parties can be seen around the world, including in countries with small refugee populations. Therefore, it makes more sense to attribute the rise of the AFD to structural concerns, such as inequality, precarity, and pessimism about the future, rather than Merkel’s decision.

Future challenges

Despite progress, challenges to full economic inclusion for refugees remain. The German labor market is complicated and bureaucratic, creating barriers for foreign qualification recognition, and those who don’t speak German. Women have poorer prospects, especially those with young children, and healthcare access remains low for recently arrived refugees. COVID-19 has amplified these challenges. Refugees typically work in lower-paid and more precarious roles, which have been hit harder by the pandemic. As a result, they have seen the largest increase in unemployment, compared to both other migrants and German locals. The suspension of learning opportunities and social interactions are particularly detrimental, meaning refugees are receiving less support. These challenges have been recognised by the Chancellor, who hosted a national integration summit in October. There it was decided that services such as German language courses, counselling, and job support should all be provided digitally to improve access during and after the pandemic. What is now needed is a set of policies that precisely target well-identified barriers to labor market integration. What is now needed is a set of policies that precisely target well-identified barriers to labor market integration. The main issue is training and the certification of existing skills. Many refugees report labor market experience in their country of origin, but they lack certifications or documentation to prove it. Moreover, the equivalence of some certifications is difficult to assess due to important differences in educational systems. Projects such as the Labour-INT project, supporting the integration of refugees from arrival up to the workplace, through skills assessment, training, and job placement, are promising and go in the right direction. Initiatives incentivizing firms to hire refugees and assisting them in the recruitment process could also improve labor market integration. Initiatives incentivizing firms to hire refugees and assisting them in the recruitment process could also improve labor market integration. Facilitating early access to the health care system could also contribute to improving the well-being of refugees, in particular when it comes to detecting consequences of traumatic events before or during their movement, such as depression and emotional distress. Before their asylum request is decided or if their duration of stay is below 15 months, asylum seekers must request medical visits from the local health authority, which involves a substantial amount of bureaucracy. Some federal states have already lowered the barriers of access to health care by introducing electronic health cards. Other issues need to be better understood and require more research. For example, the low participation rate of female refugees in integration classes, language classes, or the labor market, should be addressed. Proposed explanations rank from cultural differences and religion, to problems related to childcare and inappropriate schedules. A better understanding of the exact causes would help design effective projects to address such specific issues and promote better economic integration for this population. The figures discussed above show that Merkel’s decision to admit one million refugees in 2015 has had immense economic and social benefits for Germany, while providing needed support to a vulnerable population. Targeted progress on integration barriers such as skills certification and those disproportionately affecting women, would do even more to magnify this impact.

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yahooben · 7 years ago

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GDC 2018: The 5 biggest game industry trends for 2018

The Game Developers Conference runs from March 19 to March 23 and lays out the industry’s plans for the year.

It might lack the headline-grabbing software bonanza of a consumer-oriented event like E3, but when it comes to the business of games, the Game Developers Conference (GDC) is the most important show of the year.

Now in its 29th year, GDC drills down into the beating heart of video games by appealing to perhaps the most important gamers of all: the ones who make them. GDC 2018, which runs from March 19 through March 23 at San Francisco’s Moscone Center, is part expo, part summit and part job-fair. It’s where the future of the games industry is discussed — and often formed.

Here are four of the biggest game industry trends emerging from GDC 2018:

1. AR is the new VR

Despite tons of investor interest and loads of hype from critics, virtual reality has had a tough time getting off the ground. The current headsets remain expensive and unwieldy, and though tech pundits believe that they’ll shrink enough in both size and price in the next few years to become a major technological force, it’s taking longer than many expected.

“VR is still important – we see interest in it – though it’s true that the VR hardware has not become as popular as some people hoped, which often happens early in the lifecycles of technologies,” said Simon Carless, EVP of GDC parent company UMB. “I think we’re seeing now a bit of a retrenchment.”

In the meantime, augmented reality has not only delivered a massive hit in “Pokemon Go,” but remains more attractive for developers thanks to its lower cost of entry.

Niantic is making it easier to log into Pokemon Go, perhaps in an effort to

“I think people are looking forward to AR in particular,” Carless said. “Given that in the longer term we may not use phones – we may actually be using glasses with phone-like information on them – I think that enables AR to be an exciting possibility. A lot of the technology that games is pioneering will be needed to make that AR work. The space is exciting and there’s cool stuff going on there.”

Noteworthy tech companies certainly agree. Just before the show, Google (GOOG, GOOGL) released its Google Maps API to the world through the Unity game engine, making it much easier for developers to craft games using real-world locations. AR games based on Harry Potter, Jurassic Park, Ghostbusters and The Walking Dead are already in the works. And Tim Sweeney, CEO of game developer and Unreal engine creator Epic Games, believes AR glasses could replace smartphones within 10 years.

2. Games as service

At the end of 2017, you couldn’t scroll two lines into a gaming forum without being bludgeoned by the words “loot crates” and “the death of single-player games.”

Ultimately, both issues (which we won’t litigate here) boil down to the success of “games as service” – games that operate on a continuing revenue model through subscriptions or post-release updates that keep players coming back (and spending money). Some of the industry’s biggest games function this way, from Blizzard’s (ATVI) hit shooter “Overwatch” to Supercell’s mobile mainstay “Clash Royale.”

Loot boxes in games like “Overwatch” have become a flashpoint in the industry, but help finance titles long after the’ve been published. (image: Digital Trends)

“There are so many games that have been released three or four years ago that have greatly improved themselves because they’re being run as a service,” Carless said. “How do you compete if you’re new off the block with some of these games that have been around for a long time?”

That’s a good question, and one that countless game companies will spend the year trying to answer. Getting it right — creating a game embraced by players that also works as a long-term revenue generator — is no easy task.

3. Getting discovered

Even harder? Just getting noticed in the first place.

Between the consoles, PC and mobile devices, tons of new video games are released every week. As more and more players opt to buy those games digitally rather than make the trek to retail stores, the old models of how a game gets discovered are breaking down.

“Beyond your ‘Grand Theft Autos’ or your ‘Assassin’s Creeds,’ everyone is competing on the same playing field nowadays,” Carless said. “Even if you’re an established company with 50 or 100 people, you may have to compete with the really scrappy three-person development team who have done a really good job of building their game. There are more and more amazing looking games being released, but it’s really difficult to find them.”

‘Fortnite Battle Royale’ saw its popularity explode this year after a slow start in 2017.

That means figuring out new ways to get a game noticed. Building buzz in a sea of software requires planning beyond a commercial or two. Social outreach, press coverage, changing the revenue model — there’s no one right answer.

Just ask Epic Games, creators of the pop-culture juggernaut “Fortnite.“ Originally released in July of last year, “Fornite” was met with middling reviews and slow sales until the developers added a new free-to-play “Battle Royale” mode in September 2017. Within a few months, “Fortnite” has become the biggest game in the world (over 45 million players, 3.4 million peak concurrent users back in January). Rapper Drake and streamer Ninja recently played live on Twitch, which is owned by Amazon (AMZN), breaking viewership records. No one saw it coming, its developers included.

Plenty of GDC panels about PR and marketing hope to give clues about achieving this sort of success, though expect companies to spend the bulk of 2018 actively searching for ways to cut through the noise.

4. Fighting toxicity

All too often, players fire up an online game, sit through matchmaking and emerge in a virtual world only to find themselves the target of obscenities that would make George Carlin blush. Online gaming drama can quickly take a turn for the worse, such as when a swatting prank resulted in the death of a Kansas man at the tail end of 2017.

No matter the form, bad behavior is bad for business. In turn, game companies will be spending a great deal of time in 2018 trying to clean up their communities.

GDC helps kick that movement off by introducing a new organization called The Fair Play Alliance. Its goal is to take the fight to the trolls by sharing best practices to encourage healthier player relationships. Over 30 of the world’s biggest game companies are on board, including Blizzard, Epic, Riot, Rovio, Supercell and Twitch.

Other notable trends covered at GDC 2018 include the continuing rise of esports, representation and diversity, game engine wars and the potential use of cryptocurrency in gaming.

More games news:

‘God of War’ could be 2018’s first must-have game

‘Kirby Star Allies’ review: How to make friends and eat them

Despite Trump’s meeting, video games and violence still don’t add up

‘Far Cry 5’ preview: Exploring cults and terror in the American West

The 10 best iPhone and Android games of the month

Follow Ben Silverman on Twitter at @Ben_Silverman.

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excelvisibility-blog · 7 years ago

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LikeCoin Shines at Creative Commons Summit Proudly Empowering Creators Worldwide

New Post has been published on https://masscryptocurrency.com/?p=2539

LikeCoin Shines at Creative Commons Summit Proudly Empowering Creators Worldwide

Apr 17, 2018 at 14:47 // PR

In today’s digital-first age, individuals who work in the creative profession would have been approached at one point or another to work on creative content for free, now LikeCoin, a blockchain protocol for independent content creators, which provides a mechanism for creators worldwide to be rewarded for their original or derivative works.

Hong Kong, 17 April, 2018: LikeCoin, a blockchain protocol for independent content creators, which provides a mechanism for creators worldwide to be rewarded for their original or derivative works, spread the word about their mission to empower creative collaborations at the Creative Commons Global Summit 2018, an event where an international community of leading technologists, legal experts, academics, activists, and community members gathered together who work to promote the power of open worldwide.

In today’s digital-first age, individuals who work in the creative profession would have been approached at one point or another to work on creative content for free, or to have their content published on social media and merely “rewarded” by Likes. LikeCoin’s vision is to maximise creativity by coupling practical recognition and Creative Commons.

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Kin Ko, Co-founder of LikeCoin Stated:

“Creators will be recognized with LikeCoin when their work is ‘liked’, ‘super-liked’ or re-created by the community,these creators also stand to gain exposure through LikeCoin events across markets in Asia, alongside established artists such as Kit Man, yan Square and mankenlive.”

LikeCoin creates unique fingerprints for all creative contents and traces footprints of all derivative works along with creators and distributors of the content. Powered by a global, decentralised and resilient IPFS-based technology, LikeCoin’s reinvented Like Button and LikeRank algorithm will enable attribution and collaboration of content across multiple platforms and applications, allowing content creators and adopters to curate contents and record the data on blockchain for other distributors to use.

LikeCoin’s early supporters To Cheung, Founder and CEO of UDOMAIN.

“I believe in LikeCoin for what it’s about to bring to creators and creative organizations is nothing less than the Renaissance to people in and out of the circle.”

The LikeCoin ecosystem will support creative content in many formats including photos, illustrations, videos and articles. Original content may be distributed by content distributors directly or modified, forming derivative work which can be adopted for use by content adopters. At the same time, LikeCoin’s unique Proof of Creativity mechanism and blockchain Smart Contract are proven to incentivise creators and will help drive broad adoption by distribution platforms and service providers in the ecosystem.

Early adopters of LikeCoin include the prominent digital media outlets Famitsu, covering latest news and information in anime, comic and games. As well as Stand News, which is known for their editorial independence, integrity and high journalistic standards.

Kit Man, an established multimedia designer from Hong Kong.

“LikeCoin is a unique project that truly allows artists to come together to distribute, remix, tweak, and derive many more original creative content that a society needs, especially in order to create wider awareness and conversations of a particular issue or topic.”

To date, LikeCoin has successfully raised over 3 million dollars USD in private sale. In the 12 months since the project’s inception, over 1,000 creators have already signed up with LikeCoin’s creative network in markets across Hong Kong, Taiwan, Japan and others.

About LikeCoin

LikeCoin aims to reinvent the “Like” by realigning creativity and reward. LikeCoin enables attribution and cross-application collaboration on creative contents. With a reinvented Like button and its unique LikeRank algorithm, LikeCoin traces content footprint and reward creators by Proof of Creativity mechanism.

For more information on LikeCoin

Sign up on LikeCoin Store: like.co Join LikeCoin Facebook group: fb.com/groups/likecoin Join LikeCoin Telegram group: t.me/likecoin Read LikeCoin Whitepaper: like.co/in/whitepaper Follow LikeCoin Medium feeds: medium.com/likecoin Follow LikeCoin Twitter account: twitter.com/likecoin_fdn

Media Contact: LikeCoin PR Team [email protected]

Rebecca Lo is the source of this content. This press release is for informational purposes only and should not be viewed as an endorsement by CoinIdol. We take no responsibility and give no guarantees, warranties or representations, implied or otherwise, for the content or accuracy. Readers should do their own research before investing funds in any company.

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The post LikeCoin Shines at Creative Commons Summit Proudly Empowering Creators Worldwide appeared first on Tech Talk.

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amshrihari · 4 years ago

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WEBCAMS MARKET ANALYSIS

Webcams Market Report, By Type (USB and Wireless), By Technology (Analog and Digital), by Distribution Channel (Brick & Mortar and E-commerce), End User (Security & Surveillance, Entertainment, Videoconference, Live Events, Visual Marketing, and Others), and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027

Press Release : Webcams Market Request Sample

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A webcam is a video camera that is attached to desktops, laptops or in-built in hardware. Webcams are made up of lens and image sensor, and are also included with one or two microphones for better sound quality. Webcams are used to stream an image or video in real time through a computer network such as internet. It is deployed with high-resolution quality, which is further used to provide high-quality audios and videos. The main feature of webcams is to enable users to record audio or video for future purposes. Webcams are mostly utilized at workstations to connect with colleagues or employees who are working in different locations. It is also used for video conferencing between two or more people, which reduces business travel across countries. Additionally, webcams are also used for application in healthcare, augmented reality (AR), security cameras, input control devices, astro photography, laser beam profiling, and others. Thus, increase in application of webcams have accelerated the demand for webcams in the market.

The global webcams market is expected to witness significant growth during the forecast period (2020–2027). The growth of the webcams market is majorly attributed to increasing security concerns. The security and surveillance systems are using webcams to capture unauthorized activities by intruders or theft in the commercial as well as residential areas. Furthermore, unmanned aerial vehicles (UAVs) are used by governments for surveillance purposes, as mobility restrictions are strictly followed worldwide, owing to the COVID-19 pandemic. For instance, in March 2020, the police department of Western Australia announced the deployment of drones for monitoring recreational sites to ensure if people are following social distancing guidelines or not. Thus, increasing demand for webcams for security & surveillance is expected to boost the market growth over the forecast period.

The major factor restraining growth of the global webcams market is high operational and infrastructure cost of webcams. The installation and maintenance cost of webcams are also very high due to which middle class people do not prefer to buy webcams. Such factors may hamper the growth of webcams market over the forecast period.

Webcams Market - Impact of Coronavirus (Covid-19) Pandemic

COVID-19 pandemic is expected to drive growth of the market during the forecast period. This is due to increase in demand for webcams from government/corporate sector for surveillance and security purposes. Corporate/government sectors are enforcing employees to follow social distancing and are expected to use webcams to ensure the safety of premises and employees. Further, increasing webinars and meetings while working from home have positively impacted the sales of webcams. The governments of affected countries announced national lockdown and mandated people to maintain social distancing. Governments are also using webcams to monitor people’s activities during lockdown to make sure that rules are being followed. For instance, in March 2020, members of the G20 countries announced a video conference summit for a discussion on preventive measures to be undertaken to reduce the impact of the current global COVID-19 pandemic. Also, increasing use of these cameras in government departments is likely to accelerate revenue growth over the forecast period.

North America is expected to hold dominant position in the global webcams market during the forecast perio

Statistics:

North America held dominant position in the global webcams market in 2019, accounting for 33.4% share in terms of value, followed by Europe and Asia Pacific.

Figure 1: Global Webcams Market Share (%), By Region, 2019

North America held dominant position in the global webcams market in 2019 and is projected to retain its dominance throughout the forecast period, owing to increasing need for security and rapid development under smart city initiatives in the North America region. Web cameras are used in North America for recording security and surveillance, live events, online education, and visual marketing. For instance, according to Coherent Market Insights’ analysis, North America security systems integration market revenue increased to 3,700 million in 2018 from 3,219 million in 2017.

Asia Pacific region is expected to exhibit highest growth during the forecast period. This is owing to rising need for webcams for online education, healthcare sector, and video conferencing. Countries such as India and China are focusing on improving infrastructure and surveillance system, which is expected to provide lucrative opportunities for the industry over the forecast period. For instance, according to Coherent Market Insights’ analysis, the number of surveillance cameras installed in public and private areas of China is 622 million in 2020 from 146 million in 2017.Owing to the above mentioned factors, the webcams market is expected to witness significant growth during the forecast period.

Major players operating in the global webcams market include Canon Inc., Cisco Systems, Inc., D-Link Corporation, Koninklijke Philips N.V., Lenovo, Logitech, Microsoft, Razer Inc., Sony Corporation, Xiaomi, Hewlett Packard Enterprise Development LP, Quantum, Intel Corporation, AUSDOM, and others.

Increasing demand for webcams in live events for real time streaming and security purpose is expected to drive the market growth during the forecast period

Among end users, the live events segment is expected to hold dominant position in the global webcams market during the forecast period. This is owing to increasing demand for webcams in live events for real time streaming and security purposes across the globe. For instance, in 2019, according to Coherent Market Insights’ analysis, Facebook is the biggest social networking website with live streaming of 2,500 million users in the world.

Figure 2: Global Webcams Market Value (US$ Mn), 2017 - 2027

The global webcams market was valued at US$ 6,524 Mn in 2019 and is expected to reach US$ 11,843 Mn by 2027 at a CAGR of 8.9% between 2020 and 2027.

About Us:

Coherent Market Insights is a global market intelligence and consulting organization focused on assisting our plethora of clients achieve transformational growth by helping them make critical business decisions.

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Phone: +1-206-701-6702

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techguydigital23-blog · 4 years ago

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What is Brand Awareness?

In general, a Brand, what it does at best is occupy a specific position in the minds of the customer, in order to generate value for the firm or to the firm, many a times, both of them.

Brand Awareness, is generally measured by how well your customers are able to recognize your brand as compared to other brands. It can also be described as, “degree of consumer recognition of a product by its name.” (1)

For What Use?

So, brand awareness pertains to differentiating your brand from your competitors in order to make a specific position, with respect to how much easily the consumers are able to recognize your brand. The higher brand awareness of your firm, the higher you are putting, the barriers of entry for your competitors. Thus, a highly recognizable brand can add to profitability and profit growth of the company, giving them a position to occupy relatively higher share in the market.

How beneficial is it?

There are umpteen number of methods, tactics and strategies available at marketer’s disposal to increase brand awareness.

86% of B2B marketers have used content marketing in the year to raise brand awareness. (2)

Increasing brand awareness and engagement are the biggest objectives for mobile advertising. (3)

According to Talkwalker, The Global State of Influencer Marketing, 2019, “The main objective of influencer marketing for marketers is increasing brand visibility, with 65.8% responders agreeing on this.”

The firm may resort to any number of practices, but unless it has created a long-term sustainable strategy to generate value for its firm, from which the consumers can benefit, the campaign for brand awareness can never gain the amount of success it is supposed to.

Why Brand Awareness?

In Marketing Management, we read it as, “the science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value.” (4)

As a manager with growth mindset, you want your company to grow, progress and expand. Thus, for growth, expanding customer base is important. First reason for brand awareness is thus to reach a greater number of people and subsequently convert them into consumers of your brand. Today’s time, more important aspect is to make the brand more and more visible to the public.

Well, more important aspect is to build brand equity. Brand awareness is a vital factor in building brand equity for the company. Brand equity is, “the added value endowed to products and services with customers.” (4)

Having a strong brand itself has many advantages –

· Higher financial market returns

· Increase in customer loyalty

· Increase in effectiveness of digital marketing campaigns

· Brand extension opportunities

For a successful brand awareness campaign multiple and simultaneous efforts are required in promotion of the differentiation factors and value generating factors of the company. Your brand awareness can be measured in both qualitative and quantitate metrics.

Earned Media

Direct Website Traffic

External Links

Blog Shares

Search Volume

Brand Mentions

Thus, above metrics can help you keep track of brand awareness. These metrics can have a benchmark, with which we can compare the future results.

Brand Awareness creates a recognition for your brand in the market. Recognition of brand means that your customer can differentiate between your brand and other similar brands in the market.

It does not merely to know the name or having recalled seen it before, Brand Awareness implies customer can associate the name, logo and other brand symbols in his mind.

One of the interesting theories presented by Philip Kotler is, ‘CCDVTP.’ It stands for Create, Communicate and Deliver Value to a Target market as a Profit.

Creating value means product management which can include tangible and intangible products. By communicating value, we arrive at brand management. To deliver value is called customer management which involves reaching the customers via different means.

Use of Social Media for brand Awareness

Social Media provides a good platform to promote your brand. If you are looking for opportunities in India, then it won’t be surprising to know that there are over 700 million internet users in India and on top of that, there are over 370 million people using social media, out of which 250 million are active users of social media. Now, to reach that kind of mass, you need a new marketing approach, to pursue it on the digital platform.

No only that, social media now provides an excellent platform to interact with the customers and respond to their needs. We have observed examples from past where distressed customers have been taken care of by the brands.

There are number of Digital Marketing Courses you can take to upgrade your knowledge on Brand Awareness

KPIs you can use to measure Brand Awareness

Impressions - An impression is counted each time your ad is shown on a search result page or other site on the Google Network.

Click Through rate (CTR) – CTR is the number of clicks that your ad receives divided by the number of times your ad is shown.

Avg. Cost Per Click (Avg. CPC) - The average amount that you've been charged for a click on your ad. Average cost-per-click is calculated by dividing the total cost of your clicks by the total number of clicks.

Cost Per Thousand (CPM) - A way to bid where you pay per one thousand views (impressions) on the Google Display Network.

Brand Awareness forms essential part of any Digital Marketing campaign and overall success of the Marketing strategy of a company. As long as people remember your brand and has positive associations with it, your company will be a success.

References

1. KOPP, CAROL M. Brand Awareness. Investopedia. [Online] 21 April 2019. https://www.investopedia.com/terms/b/brandawareness.asp.

2. Stahl, Stapehanie. success-differentiators-b2b-research. www.cnotentmarketinfinstitute.com. [Online] Content Marketing institute, 22 october 2019. https://contentmarketinginstitute.com/2019/10/success-differentiators-b2b-research/.

3. Summit, Open Mobile. Open Mobile Summit 2017. www.brandquaterly.com. [Online] 30 November 2017. http://www.brandquarterly.com/event/open-mobile-summit-2017.

4. Kotler, Philip. Marketing Managemnt. s.l. : Pearson, 2018. 978-93-325-5718-5.

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shirlleycoyle · 5 years ago

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‘Project Magnum’: Flywheel’s Alleged Plot to Steal Peloton’s Technology

On Wednesday stationary bike maker Flywheel emailed customers letting them know about a "difficult decision [it] had made" to shut down its at-home virtual bike service. In reality, it wasn't a decision at all, but the outcome of a wild lawsuit in which its competitor Peloton accused Flywheel of corporate espionage and intellectual property theft.

As part of the lawsuit's settlement, Flywheel admitted that it "copied elements of the Peloton bike in developing its Fly Anywhere bike" and agreed to shut down its home service. As part of the agreement, some Flywheel customers (but not those who financed their bike) can trade in their bike for a refurbished Peloton one.

Improperly redacted documents included in the lawsuit reveal an alleged plot by Flywheel to steal Peloton's confidential trade information dubbed "Project Magnum." The documents also show Peloton's earliest presentation slides for what has now become a publicly traded company worth $8 billion. They reveal how a friendly relationship between Peloton and Flywheel's CEOs turned into a bitter rivalry that ended in an aggressive lawsuit in which lawyers for both companies accused the other of stealing the idea for an internet-connected spin bike with a leaderboard.

Court documents outlining "Project Magnum" were initially sealed, and then released in a redacted form. But the redactions weren't done properly, allowing VICE to copy-and-paste its contents to learn previously unknown details about Flywheel's apparent mission to obtain Peloton secrets.

"Discovery has now revealed that Flywheel engaged in an organized and illicit scheme, involving a significant number of Flywheel executives and employees, to obtain 'as MUCH secret intel on Peloton as we can' during the time it was designing and preparing to launch its infringing Fly Anywhere Bike," one of the documents filed by Peloton reads, quoting an internal Flywheel message that Peloton obtained during the case.

The relationship between Peloton and Flywheel was once cordial, that of peers or potential collaborators. Peloton CEO John Foley actually credits a “lightbulb moment” he had during a Flywheel class with the very concept of the Peloton. “I was in a class … I was doing Flywheel because of the leaderboard … I was in a class one time and I said 'wow,' you could digitize this experience,” Foley said during an April 2018 appearance on MSNBC podcast Been There. Built That.

A section of a Peloton presentation. Image: Screenshot

In 2012, when Peloton was still in its nascent stage, Foley reached out to Flywheel in order to pursue a partnership between the two fitness companies. At the time, Foley thought that maybe Flywheel founder Jay Galluzo would be interested in investing in his then-nascent company. He exchanged friendly emails with Galluzzo in which Foley asked Galluzzo to sign a nondisclosure agreement before proceeding further—and inquired about the birth of Galluzzo’s baby. “Are you at the hospital already? Please don’t force this conversation if you’re deep in new baby world. It can definitely wait!” Foley wrote. “Had the baby tues – all good and everyone is home safe and sound,” Galluzzo replied. This friendly exchange was subsequently entered as an exhibit in the lawsuit.

Do you work at Flywheel or Peloton? We’d love to hear from you. Using a non-work phone or computer, you can contact Joseph Cox securely on Signal on +44 20 8133 5190, Wickr on josephcox, OTR chat on [email protected], or email [email protected].

"While you would be a fantastic partner, you could also be a formidable competitor (if you decided not to partner with us and to create your own virtual bike; did I mention we're creating a virtual spin studio bike?)," Foley wrote. "I truly believe though that you will be very energized by a full conversation with us and you will be excited to deeply partner … please know that I think it would be really fun (and lucrative) to partner with you guys for a number of reasons. I hope it works out."

The partnership evidently didn't work out. Peloton became a big company without the help of Flywheel, which eventually launched its own at-home bike.

A section of a Peloton presentation. Image: Screenshot

Peloton first filed its willful infringement complaint against Flywheel in September 2018. Peloton accused Flywheel of violating a pair of patents with the introduction of the FLY Anywhere, which Peloton dubbed “a copycat of the Peloton Experience [sic]” thanks to features “displaying live and archived cycling class content to remote riders, tracking a remote rider’s performance, and comparing that remote rider’s performance against the performance of other remote riders,” according to the initial complaint.

Peloton's suit presents Peloton as an underdog in the marketplace, which meshes well with the narrative already surrounding it. The start-up’s brand story has been an element included in much of the media coverage it has received since Peloton was declared the “first ‘fitness unicorn’” in May 2017, after it was valued at $1.25 billion in the wake of its series E funding round. Combined with the sense of community its devotees say the Peloton experience fosters, it’s easy to see Foley’s at-home exercise bike as the David to Flywheel’s FLY Anywhere Goliath.

Peloton began the patent lawsuit process by claiming Flywheel had specifically sent one of its major investors, twice-pardoned “junk bond king” Michael Milken, to obtain proprietary information from Foley under false pretenses. Milken met Foley at a J.P. Morgan investors summit in February 2017, three months before the FLY Anywhere was announced.

A section of a Peloton presentation. Image: Screenshot

“Milken held himself out to Foley as an interested, potential investor in Peloton and pushed for information on topics including Peloton’s future business plans and strategy, and how or whether Peloton could protect its intellectual property and exclude others from the at-home cycling business,” the complaint alleged. “At no time before, during or after the meeting did Milken disclose that he had any financial interest whatsoever in Flywheel.”

One of Milken’s advisors denied the corporate espionage allegations when the suit was initially filed. “Mike is not a party to this action and any claim that he acted improperly is totally without merit and, frankly, ridiculous,” advisor Geoffrey Moore wrote in an email to PitchBook in 2018. But the Milken incident was not mentioned in substance in other court filings, perhaps because the litigation process process against Flywheel uncovered a different, more coordinated stab at obtaining trade secrets.

At some point before the launch of FLY Anywhere, according to Peloton's lawyers, Flywheel launched "Project Magnum," an attempt to "obtain 'as MUCH secret intel on Peloton as we can,'" according to an improperly redacted document Peloton filed in court.

"Project Magnum was not some extemporaneous side-project […] but rather a concerted, widespread effort," one of Peloton's filings adds.

A section of a Peloton presentation. Image: Screenshot

But Project Magnum was, apparently, more haphazard than spy operation. Flywheel created a Google Doc to “create tabs with the functional areas of info so that the team know[s] to keep adding to it," one of the documents reads. Much of the conspiracy seems to have taken place over email, judging by discovery that Peloton obtained. Someone at Flywheel named the project after the Magnum PI television series, one of the court documents adds, although the filing does not include the individual's name.

The filings do not go into detail on how Flywheel apparently tried to obtain Peloton's secrets, but they do include contours of the project. In a message seemingly written by a former Flywheel CTO who now works at Facebook, he wrote "Villency could be useful in providing insight related to Project Magnum." Eric Villency, and his company Villency Design Group, designed the Peloton and SoulCycle stationary bikes. Villency did not immediately respond to a request for comment.

In filings, Flywheel pushed back against the idea that Project Magnum was an "illicit scheme" supposed to obtain "secret" Peloton information. In a declaration, Sarah Robb O'Hagan, who was Flywheel's CEO from February 2017 to November 2018, said Magnum was nothing more than “a tongue-in-cheek reference to a project, mostly done by an intern, to gather market research related to Peloton from public information sources (such as the internet).”

"Peloton has not presented evidence suggesting that the 'project' was more than an attempt to understand—using public, or otherwise non-confidential information—how Peloton marketed and sold its bike," another filing adds.

"Project Magnum was not some extemporaneous side-project […] but rather a concerted, widespread effort."

Civil discourse between Flywheel and Peloton quickly devolved into petty scrapping, venomous emails flying between the legal teams of each exercise bike company. Each insisted their client came up with the at-home cycling class experience first.

On September 23, 2019, Jeffrey Ginsberg, a representative for Flywheel, claimed the ideas behind Foley’s original patents for the Peloton bike were “misappropriated from confidential proprietary concepts” first outlined in a document titled “Flywheel@Home” in July 2011. Ginsberg alleged that Foley lacked written evidence to back up the fact that he had invented the concept behind the Peloton, rather than lifted the idea from Flywheel, and called on Peloton to drop its “baseless,” “bad faith” accusations against Flywheel. The accused became the accuser, and in this version of events, Flywheel became the tech theft victim instead of an outmoded exercise bike company unable to innovate.

"In addition to being a regular participant in Flywheel's classes, Mr. Foley also was a personal acquaintance of Flywheel senior managers, board members, and investors who would have known about Flywheel@Home and had access to Flywheel confidential and proprietary internal documents and communications like the July 2011 Flywheel@Home Plan," Ginsberg wrote. "In short, it appears that Mr. Foley gained access to Flywheel's confidential information and misappropriated it as his own, and that Mr. Foley and Peloton have both benefited financially from this misappropriation."

A section of a Flywheel presentation. Image: Screenshot

Steven Feldman, one of Peloton’s lawyers, shot back the next day, calling the new theft accusations “conjecture and rank speculation.” Feldman threatened Flywheel with (even more) aggressive legal action from Peloton if the former attempted to publicize its emergent claims of tech theft any further. Peloton pointed out that if Galluzzo had already had its Flywheel@Home idea percolating in 2011, when Flywheel was still only a chain of spin studios, and Foley approached Galluzzo about a possible partnership with Flywheel for an at-home concept bike in 2012, Galluzzo made no mention of his own concept to Foley.

“If, in fact, as you claim, 'the alleged inventive concepts and elements that are the core of Peloton's business and that are claimed in the patents issued to Peloton' were misappropriated from Flywheel, Flywheel has known that fact for at least seven years [ bold italics Feldman’s own] and never said or did a single thing,” Feldman wrote. “The fact that Flywheel never did is telling, and makes it quite obvious that the claim in your letter is nothing more than a baseless, sanctionable attempt at a shakedown of Peloton ahead of its IPO.”

A section of an email written by Foley. Image: Screenshot

Peloton’s legal team also produced the initial pitch dek for the Peloton, sent to Flywheel’s CEO in October 2011, a slideshow crudely sketching out the Peloton experience, the potential for trainers to become “somewhat celebrities,” and the pantomimed experience of working out with a class full of friends. Flywheel’s legal team produced its own Flywheel@Home slideshow, but were unable to provide the document in the native format that would prove it originated in July 2011, three months prior to Foley’s pitch, failing to cinch Flywheel’s tech theft accusations.

A Peloton spokesperson told VICE in an email, "Flywheel Sports, Inc. has announced that they will stop offering their Flywheel At-Home service, effective Friday, March 27, 2020. In order to make sure that Flywheel Home Bike owners can continue to get the benefits of indoor cycling at home, we have worked with Flywheel to create an exclusive opportunity for them to join the Peloton community by trading in their Flywheel Home Bike for a like-new Peloton Bike at no cost to them. We look forward to welcoming these new members into the Peloton family." The spokesperson declined to answer questions about Project Magnum.

Flywheel did not respond to a request for comment. In a declaration from Flywheel CFO Jeffrey Naumowitz included with the settlement, he writes "Flywheel admits that Flywheel's Fly Anywhere Bike and associated services infringe the Peloton Patents as alleged by Peloton in the Second Amended Complaint; that Flywheel copied elements of the Peloton bike in developing its Fly Anywhere bike."

Foley did not respond to a request for comment, and an email sent to Galluzzo went undelivered.

‘Project Magnum’: Flywheel’s Alleged Plot to Steal Peloton’s Technology syndicated from https://triviaqaweb.wordpress.com/feed/

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bigyack-com · 5 years ago

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Duetto Appoints David Woolenberg as CEO

Duetto, a leading technology provider for hotels and casinos, has appointed David Woolenberg as Chief Executive Officer. Woolenberg will lead Duetto’s business growth strategy and operations, and will join the company’s Board of Directors. Woolenberg joined Duetto as Chief Revenue Officer in 2018 and was promoted to President and Chief Operating Officer a year later after a period of record growth.

Prior to Duetto, Woolenberg spent more than 15 years in various leadership positions at Digital River, a global e-commerce solutions company. “There is enormous opportunity to evolve the way hoteliers do business with transformative technologies, but Duetto remains focused on the fundamentals of our innovative revenue strategy product: pricing, forecasting and analytics,” said Woolenberg. “We are also learning from our customers, and a consistent message is that our people and service are one of our greatest differentiators. Duetto is widely recognized for high-quality support and technical expertise and that will continue to be an area of emphasis and investment moving forward.” See latest Travel News, Interviews, Podcasts and other news regarding: Duetto, CEO. 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Passengers in November 2019 SilkAir to Cease Flights to Kolkata, India Biman Bangladesh Airlines Launches Flights to Manchester, England EmbraerX and Elroy Air to Collaborate on Unmanned Air Cargo FCM Strengthens Innovation Programme with Shep Investment Artotel Appoints Yulia Maria as Group Director of Marketing Communications Japan, Singapore, S. Korea and Germany Have World's Most Powerful Passports Yangon Int. 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Airport Served Record 38,786,422 Pax in 2019 British Airways Starts Offsetting Carbon Emissions on All Flights Within UK Marriott Opens Second JW on Hainan Island, China Airbus Partners Aston Martin for Special Edition Helicopter Dassault Aviation Appoints Charles Wemaëre as VP Worldwide Spares Boeing Appoints Niel Golightly as SVP of Communications Jayson Goldstein Joins Four Seasons Boston as F&B Director Vietjet Takes Delivery of Two More Airbus Aircraft Two Executive Appointments at Bombardier Aviation Air India No Longer Available on Sabre GDS Thailand Targets Tourism Revenue of 3.18 Trillion Baht in 2020 Seaplanes in Thailand? Interview with Dennis Keller, CBO of Siam Seaplane Seven HD Videos from IATA Airline Industry Retailing Symposium 2019 in Bangkok Vietnam Airlines Signs EngineWise Service Agreement with Pratt & Whitney Future of Airline Distribution and NDC - Interview with Yanik Hoyles, IATA Cambodia Airways Interview with Lucian Hsing, Commercial Director HD Videos and Interviews Podcasts from HD Video Interviews Travel Trade Shows in 2019, 2020 and 2021 High-Res Picture Galleries Travel News Asia - Latest Travel Industry News Read the full article

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apstlmrangln · 7 years ago

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ASEAN 2017:Partnering for Change and Engaging the World

The Philippines took over the chairmanship in Association of Southeast Asian Nations (ASEAN) 2017 corresponds with the organization’s historic 50th anniversary last November 12 – 14, 2017. In the record, the Philippines had the opportunity to chair the said event four times in five decades.

The Philippine-chosen theme “Partnering for change and engaging the world” is both encouraging and disturbing. It is encouraging because it is outward looking and disturbing ‘change’ in international relations could mean realignment. However, based on the presentation today and the speech of President Rodrigo Duterte on January 15, 2017 in Davao City, which called for renewed constructive engagement with ASEAN Dialogue Partners, but once MC Abad Jr. (Author of Philippine ASEAN) once said that he do not expect disruptive changes.

The summit brings attention to business issues, investment opportunities, and directions for growth in Southeast Asia. It also serves as a platform for talks among regional and global stakeholders in the ASEAN Economic Community.

Here’s a summary of the key events that took place during the two-day summit:

· President Rodrigo R. Duterte denounced violent extremism and the illegal drug trade in the opening ceremony of the 31st ASEAN Summit, highlighting the need for regional cooperation to tackle these issues, as well as “poverty alleviation, food security, coastal and marine environment, and the pursuit of innovation” among others.

· All eyes were on United States President Donald J. Trump as ASEAN members questioned whether the US would maintain its interest in the region, especially after Mr. Trump’s decision to withdraw from the Trans-Pacific Partnership. Southeast Asia consumes over $100 billion in US exports each year, and depend on the Western nation as a buffer against an expansionist China.

· Mr. Trump seemed eager to maintain good relationships with the ASEAN, particularly with President Duterte. According to presidential spokesperson Harry Roque, Mr. Trump expressed admiration for his Philippine counterpart, even appearing “sympathetic” to Mr. Duterte’s drug crusade.

Meanwhile, allies of the ASEAN announced their readiness to support filling in the region’s infrastructure gaps, with Russia, South Korea and India all pledging to work with the Southeast Asian nations to achieve growth throughout the region.

Emerging Asia is projected to experience favorable growth over the near and medium terms. Mario Pezzini, development center advisor to the OECD Secretary-General, cautioned that this robust growth momentum could be stymied by faster than expected monetary policy tightening in advanced economies, a rise in public sector debt and slow progress in regional trade.

Former President Gloria Macapagal-Arroyo pointed out the importance of technology in harnessing the economic potential of the region’s small and medium enterprises in the region. Mohd Munir Abdul Majid, chairman of the ASEAN Business Advisory Council Malaysia, cited an AT Kearney study claiming that the digital economy is expected to add an incremental $1 trillion to the gross domestic product of Southeast Asia in the next decade.

Major progress was made towards the finalization of scope of the long-negotiated Regional Comprehensive Economic Partnership (RCEP). Stuck in negotiations since 2012, the RCEP seeks to bring ASEAN member states together with China, Japan, South Korea, the United States, Australia and New Zealand.

The Philippines will be among Southeast Asia’s biggest economies leading up to 2022, according to the Organization for Economic Cooperation and Development. Their Economic Outlook for Southeast Asia, China and India 2018 stated that “benign inflation, a stable financial sector, an accommodative monetary policy, robust remittance inflows and a healthy fiscal position should continue to facilitate domestic consumption growth at least until the end of the year.”

President Rodrigo Duterte managed to avoid the topic of human rights violations during bilateral talks with US President Donald Trump. However, Canadian Prime Minister Justin Trudeau did bring up Mr. Duterte’s deadly war on drug during their meeting, claiming that “the president was receptive to my comments and it was throughout a very cordial and positive exchange.” Mr. Duterte would later comment on the meeting, calling Prime Minister Trudeau’s comments a “personal and official insult”.

Bilateral talks between the Philippines and Russia explored possible transportation projects, including development assistance for the Northern Luzon railway and air travel between Manila and Moscow. The deployment and donation of Russian training vessels, as well as exchange programs between Philippine and Russian maritime academies were also discussed.

· President Duterte and Japanese Prime Minister Shinzo Abe touched on the threat of North Korea’s nuclear program, before engaging in talks about the Metro Manila Subway project, Arterial Road Bypass Project Phase 3, and other economic and social development programs.

Indian Prime Minister Narenda Modi co-signed four agreements with President Duterte on the areas of defense and logistics cooperation; agriculture; micro, small and medium enterprises; and collaboration between the Indian Council of World Affairs and the Foreign Service Institute of Philippines.

New Zealand Prime Minister Jacinda Ardern witnessed the signing of a memorandum of understanding between Philippine Airlines and Tourism New Zealand, with PAL launching thrice-a-week direct flights from Manila to Auckland by December.

After a decade of talks, the ASEAN member countries finally signed the “ASEAN Consensus on the Protection and Promotion of the Rights of Migrant Workers”, committing them to ensure the fair treatment and protection of migrant workers.

In the other issue, all leaders mentioned the threat of terrorism during their meetings with Duterte, the President himself said in a media briefing after closing the event. In an official visit in Malacañang, Chinese Premier Li Keqiang pledged 150 million yuan (over ₱1.15 billion) in grants to help rebuild Marawi and provide livelihood for displaced residents. This would benefit more than 300,000 residents who were forced to evacuate their homes during the five-month war against ISIS-inspired terrorists. The government declared the end of combat operations on October 24, less than a month before the ASEAN Summit. ASEAN leaders adopted a Manila declaration ministers forged in September which called for stronger cooperation against radicalization and violent extremism. Japan vowed Tuesday to provide roughly ₱6.7 billion in assistance to help strengthen the country's maritime surveillance capability.

ASEAN and China also broadcasted on Monday the beginning of negotiations for a code of conduct on South China Sea. The framework for the code, a one-page outline that should guide discussions, was approved in August. According to Presidential Spokesperson Harry Roque, Duterte wants the code of conduct legally binding. On a lighter note, ASEAN and China signed a Declaration for a Decade of Coastal and Marine Environmental Protection in the South China Sea, expected to last from 2017 to 2027.

Trade barriers between Hong Kong and ASEAN, including the Philippines, will be reduced after the signing of a free trade agreement (FTA) on the sidelines of the ASEAN Summit on Sunday. Hong Kong was the Philippines' third largest trading partner in 2015 with a total trade of $8.231 billion (around ₱421.7 billion at the current exchange rate).

Another welcome development from the sidelines of the summit, U.S. President Donald Trump agreed to consider signing an FTA with the Philippines. This was proposed by President Rodrigo Duterte during their bilateral talk on Monday. An FTA with the U.S. would further improve trade relations between the long-standing allies. In May 2017 alone, the Philippines exported $772.50 million (around ₱39.4 billion) to the U.S. The U.S. is the country's second biggest market in terms of revenue for that month.

During the said event, Canadian Prime Minister Justin Trudeau got the attention of all the netizens when he stopped by a local fast food chain and visited babies and their mothers at a health center, and now considered as social media favorite. However, the 45-year-old Trudeau was also bombarded with questions on the dumping of 2,450 tons of Canadian waste to the country in 2013. He said their government is engaged in finding solutions to ship the waste back to Canada, but they still have questions as to who will shoulder the expenses. Canada also promised to invest ₱715 million over five years on access to reproductive health in the Philippines, in a pledge expected to benefit over 85,000 women and girls. Yet, the Canadian Prime Minister's charm did not work on the tough-talking Duterte, particularly when he raised his concern about human rights and extrajudicial killings. The President said in a media briefing on Tuesday he would not explain his anti-drug campaign to foreigners. He said he finds world leaders "insulting" if they criticize the drug war. This response was contrary to Trudeau's claim that Duterte was "receptive" when he raised the topic.

In contrast, Duterte got along with U.S. President Donald Trump. After releasing conflicting statements on whether human rights issues were discussed in a bilateral meeting, the two countries released

a joint statement that said human rights and the dignity of life were "essential."

It added the Philippines and U.S. would "continue mainstreaming the human rights agenda in their national programs." University of the Philippines law professor Jay Batongbacal noted that Trump seemed to be "passive" when it came to human rights issues in the Philippines." Naturally, if [Duterte] was the one who brought it up, it would be in a way that is favorable to him," he said. "In that sense, he had control of how it was discussed." Despite criticism from the international community and human rights watchdogs, a drug war policy change seems unlikely. However, Duterte has since tasked the Philippine, and

PNP Chief Ronald dela Rosa proved that PDEA lead in drug war shows 'President isn't a dictator'

. "I will answer the fisherman and the farmer and I will explain to them patiently why it is so. But I will never, never allow a foreigner to question me," said Duterte in pointing out whom he would be responsible to Drug Enforcement Agency to lead the war on drugs after surveys showed growing distrust in policemen.

This event gives us the way to voice out our problems and let others know that behind our smiling faces, problems are killing us continuously and even dragging us down. Even this event may cost hundred thousand amount of money, experiences, happiness and also gratefulness are marked to each other’s heart and this memories always tell us that Filipinos, Thais, Singaporeans, Indonesians, Malaysians, Bruneians, Vietnamese, Laotians, Cambodians, and Burmese was once reunited and help each other hand in hand and don’t let others drag us down. Always reunite together and keep the partnership intact.

Article is base from:

http://cnnphilippines.com/news/2017/11/15/asean-2017-highlights.html

http://bworldonline.com/31st-asean-summit-related-meetings-highlights/

#asean2017

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warmdevs · 5 years ago

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New Post has been published on https://warmdevs.com/crypto-micropayments-an-exciting-future-of-blockchain-transactions.html

Crypto Micropayments: An Exciting Future of Blockchain Transactions

While cryptocurrencies have been a dominant force in newsrooms worldwide thanks in no small part to the meteoric rise of Bitcoin in recent years, blockchain has only just started to dominate the public consciousness.

The cryptocurrency phenomenon may be in full swing, but we’re yet to see the decentralized digital currency successfully integrate practically with everyday life.

Consider the fact that the number of bitcoin wallet addresses is growing every year.

This could all soon change with a number of companies racing to develop the world’s first cryptocurrency vending machines. Many people in the pasts have held the belief that cryptocurrencies were something that trades for thousands of dollars and remains inaccessible to ordinary workers.

However, through crypto-vending machines we are presented with a watershed moment where digital wallets could be used to securely and automatically purchase relatively low-cost items – and in some cases, age restricted items like alcohol.

The beauty of crypto-vending machines is that with the assistance of blockchain technology, users can safely and securely make purchases through a machine that’s capable of identifying whether the customer is of legal age to buy its goods.

Simplifying the complex

San-Francisco-based startup Civic chose to showcase a “crypto beer vending machine” at the 2018 CoinDesk Consensus summit in New York. Their logic was simple: they wanted to show the world how easy it can be for technology to successfully sell age-restricted content with no human input.

Image Source: Bitcoin Magazine

The vending machine works through the Civic App.

Those who download it can verify their age and approach any of the company’s machines and make a purchase securely.

Explaining to CoinDesk, Civic’s Titus Capilnean explained: “We’ve been thinking about practical ways of bringing crypto technology to a more mainstream audience. Now can we go very specific — and niche — that it’s easy to understand for a regular individual. Proof of age seemed like the best low-hanging fruit.”

The perceived potential of vending machines possessing the power to bring an air of commonality to cryptocurrencies is so great that there are plenty of companies that are preparing to bring blockchain-infused microtransactions into everyday life. One such company is GoByte – a cryptocurrency based on Dash that’s looking to bring quick and secure microtransactions into the mainstream.

The platform of Dash is a particularly powerful one when it comes to the sorts of microtransactions that will take place in vending machines. It’s considerably faster than its competitors at processing payments and easier for developers to work with – indicating that the world’s first fully operative vending machine will likely harness this technology.

The case for security

The very notion of a vending machine being so intuitive that it’s positively cutting edge is a quirky one. Vending machines have been disappearing from locations – 134,000 of them between 2007 and 2010 to be precise, across the USA. The machines have been slow to adapt to paperless money. These older machines are rigidly limited to what they can sell, due to the lack of human supervision.

The likes of GoByte and similar-minded endeavours have the potential to breathe fresh life into what was once a pioneering piece of technology in itself. If the immutable potential of blockchain can be realised in a way that can aid customers to buy age-restricted beverages, as well as other content, then a vending machine revival could be on the cards.

While the security of accessing age-restricted items would be a pertinent matter for developers, so too is the process of making secure transactions – which is something that Dash hopes to capitalise on in its InstantX technology.

The InstantX Soda Machine is designed to facilitate lightning fast transactions by utilising Dash’s second-tier masternode network to lock in transactions. This network helps to prevent the user from accidentally double-paying when attempting to make a purchase and is so quick that the transfer of money takes less than a second to take place.

Implications for the future

Crypto vending machines may ultimately be seen as the cornerstone that leads to even bigger, more intricate developments in making micro-transactions an everyday occurrence.

There are plenty of transactions that occur which could benefit from the security and speed of blockchain, from making secure in-store purchases and the buying of tickets to events like sports matches and concerts. Blockchain also gives us a much-needed layer of confidence in keeping age-restricted products out of the wrong hands and could be deployed to help the sales of cinema tickets, or even invite-only events.

Indeed, with so many startups looking to break into the crypto-vending market, it seems only a matter of time before we can start to consider using our virtual money to make real-life purchases. With the added security of blockchain helping to boost our collective confidence along the way, buying a can of fizzy drink will never have been so easy.

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