#marketing a brand

[mynameismad]

Just finished the grayscale pass on a new environment concept art piece. Not sure the Evil Crab Market is the best place to buy your seafood...🦀🔪

[solvedesigncreate]

Marketing doesn’t have to be overwhelming

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[nicollekidman]

Why are people mad at the barbie promo?

it's not a standard promotional cycle for a film that happens to involve mattel's famous toy. it is a massive brand push to revitalize a product for a new age, and the movie is the commercial. it is not normal to have promotion that includes collaborations with: airbnb, hair tools, many makeup companies, rollerskates, forever21, canned lemonade, ruggable, toothburshes, skincare, shoe lines, gap, pacsun, OPI etc etc etc............... like i'm going to go see the movie! it will in all likelihood be fun and enjoyable. but this rollout is explicitly mattel's first phase in what they hope is a HUGE endeavor to make "cinema" out of every one of their products, as a way to get more people to buy these products. regardless of how the barbie movie turns out, it is not actually good for anyone to have a failing film industry turn to self-cannibalizing commercial products for story. i hope everyone has a good time! i don't give a fuck if you want to buy a hot pink dress and go with your girlfriends and revel in your #womanhood or whatever. but the degree to which mattel has already had input in the actual movie + made people think that their massive push of product is some sort of cool innovative trendy Promotion (while having plans to do this to. 45 other producuts) is like. lol oh boy.

[on-a-lucky-tide]

You just know Nikolai buys Price a box of those Behike 54s for Christmas every year and hands it to him like it's nothing, just a small token of his appreciation. International Arms Dealer sugar daddy Nikolai making Captain John Price of Bravo Six fame his sugar baby one £3,500 box of cigars at a time.

[carsthatnevermadeitetc]

Holden Torana GTR-X, 1970. Created by Holden's Fisherman’s Bend design and engineering department based on the LC Torana with a 160hp triple carburettor version of Holden's 186ci "Red" straight six engine. They used Opel-sourced 4 speed manual gearboxes and differentials. Three prototypes were made with ladder frame chassis (similar in concept to the Chevrolet Corvette) and fibreglass bodywork. The project was meant for series production, brochures were printed (see above) and the car was displayed at the Melbourne Motor Show but the programme was cancelled before production began. One of the prototypes was destroyed in testing, the white car above is in a museum and the 3rd (unfinished) car in in the hands of a collector

[thesophistiicate]

maybe an unpopular opinion but despite my passion for self development, i honestly dislike most typical 'self development' books and really believe you get a lot more self-expansion out of reading creative non-fiction, essays, philosophy, and literature. engagement with these types of works will expand your intellect and teach you how to grapple with big ideas for yourself, rather than following the rules set out by some girl boss or hustle bro in their glorified marketing pamphlet 'book'.

[theambitiouswoman]

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[fuckyeahchinesefashion]

chinese fashion by 离奇街地下批发市场

[edwinisms]

i get such a sense of primal envy when looking at edwin’s clothes up close because god you can just tell his coat is real wool and made to last and not cheap flimsy mass produced garbage and auggagghhhh that was just STANDARD in his time. by no means am i saying i was #borninthewronggeneration because i like having vaccines and household appliances but. man. to have a personally-tailored coat like that that’d last for years and years……. and fabrics of fine thread-dense quality………. if only

[colebabey888]

[marzipanandminutiae]

explaining modern brand names to a Victorian

me: so just like. a word, usually.

Victorian: a word related to the product, or-

me: no just a random word

Victorian: huh. because I'd have thought

me: yeah

Victorian: a word related to the product's alleged best qualities

me: no no it's just any word really. the founder might have some reason behind it, but it only makes sense to them most of the time

Victorian: interesting

me:

Victorian:

Victorian: but definitely misspelled right

me: oh EXTREMELY misspelled

[unbfacts]

Steve Jobs, Apple's co-founder, didn’t contribute to programming or hardware design. Steve Wozniak, the technical mind behind Apple’s early products, and other employees recognized Wozniak as the inventor and Jobs as the marketing strategist.

[todayontumblr]

Thursday, August 3.

vintage ads.

Capitalism: bad. Vintage ads: good.

Or so dictates the paradoxical logic that we have decided for ourselves, and when the question is this awkward, the answer is obvious: to stick our collective heads in the sand and simply enjoy the pretty things. And goodness, they are pretty. The problems with advertising, and its seductive evils, are laid bare by this selection of ads handpicked from the dashboard. The common thread between all of these ads is that they have been produced by corporations whose end goal and very purpose is to convince you (against your better judgment, or circumstances) to spend your money (money which you need) on their products (products which you don't—and possibly can't really afford.) 

Similarly demonstrated, however, is the irresistible nostalgic glamour. Perhaps when contemporary advertising tries so hard to be a meme, or be funny, or be quirky and off-beat (or perhaps more simply put, tries too hard) there is a genuine allure in classic adverts that, even now, feel so effortlessly stylish. This effortlessness is also paradoxical because, like the products they often advertise, they are the result of hard work, time, dedication, from those at the peak of their craft. Like these products, they were made for leisurely, long-term use and enjoyment, and not to be so quickly consumed and discarded. What we're really saying, I suppose, is when #advertising is this slick, and pleasing to the eye, we must simply ask that you be quiet, promptly, and accept our money.   

And remember, folks, one eye on the pretty ads, the other guarding your piggy banks x