“The transformation of concrete labors into abstract labor renders the labor into something akin to the notorious pink goo or pink slime that industrial, processed meat now contains,” the scholar McKenzie Wark wrote. On the ground, the work of girls is being mined for profit in concrete ways: As India becomes a hub for tech manufacturing, Apple contractors like Foxconn and Tata Group are working hard to recruit more women workers as contract labor for their iPhone assembly plants. As many as 85 percent of factory workers in India working for such Apple contractors are women. While contract work is precarious and doesn’t include benefits, companies like Foxconn offer free food, housing, and transportation. The last time these subcontractors rushed to hire hoards of new workers, over 250 workers fell sick due to tainted food, triggering protests and factory shutdowns. According to Reuters, Foxconn told Indian state officials that it had “ramped up production too quickly” ahead of the iPhone 13 launch. By the time the Apple icon turns up on your screen, the device has already been shaped by the hands of women hard at work. When creating and sharing ourselves through the internet, we become enmeshed in the abstract labor of being a girl online. If we extrude ourselves through the filters and hashtags, we come out the other side as a sludge of marketable microtrends, aesthetics, subcultures, and niche celebrities — our own version of the notorious pink goo.
Michelle Santiago Cortés, The Hyperlinked Hyperfeminine
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Lux Toilet Soap advertised in Australian Women's Weekly magazine by Joan Blondell (1940), Carole Landis (1943), and Rita Hayworth (1946)
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Select Magazine January 1992/The Cramps and Cud
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Supermodel Adriana Lima for Elle USA, 2003
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