#like who is the target audience for THESE SHADES from THIS COMPANY

[dragonsrcool4real]

this makes me want to kill…. …………….. “never-boring”………………

[pastshadows]

Shadows of the Past

Chapter 25: Hunting Ground

Summary: After a year of blissful cohabitation, Astarion disappears without a trace, leaving behind a heartfelt letter explaining his departure. Determined to find him, you traverse Faerûn in search of your lost love, only to realize that some absences are meant to be permanent.

Returning to Waterdeep, you find solace in the company of Gale as you come to terms with Astarion's absence. But just as you begin to heal, Astarion reappears, begging for a second chance at love.

The question looms: can you forgive his abandonment and trust him once more? As you grapple with your emotions and trauma, a sinister force lurks in the shadows, targeting you for unknown reasons.

With danger closing in, you must navigate the treacherous waters of trust, love, and betrayal to uncover the truth behind the mysterious entity's motives. Will you be able to reunite with Astarion while facing the demons of your past? Can you unravel the secrets that threaten your very existence?

Setting: Post End-Game. Mostly canon compliant.

Word Count: 5.8K

Content: Explicit 18+ - intended for mature audiences.

Warnings: [Additional tags will be added, but expect mature content / read at your own risk.]

Spoilers. Mentions of in-game missable content. Violence. Sexual Assault [Implied/attempted sexual assault: Chapter 7]. Past Trauma. Murder. Death. Longing. Sexual themes. Smut. Blood drinking. Angst. Innuendos. High use of sarcasm. Completely fabricated camp interactions. Panic attacks. Anxiety.

The tavern is a grim affair, smelling of stale beer and sweat. Shadows cling to the corners, like oil slicks that refuse to be cleaned away, and the sputtering lanterns hanging from crooked beams seem too exhausted to illuminate the room properly.

The clientele is a mixed assortment of rogues, mercenaries, and people who look as though they have more secrets than morals. A large half-orc with a patchy beard glares at anyone who comes too close, while a wiry elf in a tattered cloak palms a dagger. Even the bartender, a grizzled man with a missing ear, watches with a hawkish stare, his hands never far from the club he has leaning behind the bar.

Astarion leans in close, his eyes shrewd with awareness. “We should split up and cover more ground. It will be easier to catch anything useful if we are not one conspicuous trio.”

Shadowheart nods, her attention already sweeping over the tavern’s interior. “Stay within sight of each other,” she adds, her voice a shade sterner than usual.

You swallow down the knot of anxiety that forms at the thought of leaving Astarion’s side. It’s irrational, you know, given how well he can take care of himself. He could charm half the room and slice his way through the other half if he needed to. Still, the idea makes your fingers twitch with a half-formed desire to grab onto him.

You nod, plastering on a smile that feels far too tight. “Be careful,” you murmur to Astarion, who gives you a wink and a roguish grin.

He slips away into the crowd, moving like silk through the mass of bodies, and Shadowheart gives you an understanding look before heading off. Taking a breath, you step forward and fall into character. A charming yet dangerously mysterious smile slides across your lips, the kind that hints at secrets and makes people wonder whether you’re a friend or a threat.

Your focus drifts across the room, and you catalogue the patrons. Rough-looking sailors huddle over dice games. A pair of cloaked figures whisper harshly at a table near the back. A barmaid moves between tables, her eyes hollow and far away, as if she’s detached from the filth of her surroundings.

This place is a den of treachery, but it’s nothing you can’t handle. You know how to play the game, how to be what people in these places expect to see: a pretty face with the potential for ruin lurking just beneath.

A part of you remains on high alert, aware of where Astarion and Shadowheart are, keeping track of the distance between you. Stay focused, you think. Still, you keep one eye on Astarion, his silver hair catching the tavern’s oily light like moonbeams tangled in cobwebs.

He���s joined a game of cards, settling in with the kind of disarming ease that only he can manage. Shadowheart, meanwhile, glides around the edges of the room like a shadow given form. Her wolfish focus is sharp and attentive, missing nothing as she prowls the perimeter.

You take a deep breath, shedding the last of your tension, and begin your hunt with a simple trick: proximity.

You drift close to a group of rough-looking mercenaries boasting about their latest job and make sure they notice you. The trick is to be almost approachable, to seem just out of reach. You toss your hair, and the men’s curiosity sharpens, like wolves sniffing at the edge of the woods.

It isn’t long before one of them breaks away from the pack, sidling up to you with a swagger that tells you he thinks he’s in control of this encounter.

“May I buy you a drink?” he offers, leering in a way that would send shivers of disgust down your spine if you weren’t so practiced at this.

Instead, you tilt your head, considering him, and then let your smile widen just a fraction. “I was about to buy one myself, but I suppose it would be terribly rude to refuse.”

He grins, and you know you’ve hooked him. As he calls for a drink, you let the conversation flow, asking just enough questions to keep him talking. He’s eager to impress, telling you about some recent job escorting a merchant’s caravan, and you listen with feigned interest, nodding at all the right moments.

You slip away at the first chance of escape with a whispered, “Don’t be a stranger,” that leaves him grinning like a fool.

You move on to another cluster of patrons, this time a pair of traders whispering about how business has been suffering. Here, you adopt a different approach: you act the part of a fellow merchant, commiserating with their struggles and sprinkling in enough business jargon to earn their trust. You don’t push too hard, but you nudge the conversation toward anything unusual they’ve heard. They don’t have much to offer.

You glide between groups like a dancer changing partners. Each conversation is a delicate performance, a balance of charm and subtle prying. With a group of dockworkers, you switch to playful teasing, laughing at their ribald jokes and pretending to be scandalized, all the while coaxing out tales of trouble on the docks.

When a more serious crowd catches your eye—hard-eyed mercenaries with their hands never straying far from their blades—you adjust your act once again. Your smile becomes cooler, more challenging, and you weave your words with a thread of danger. They size you up, but when you don’t flinch under their scrutiny, they let you into their circle.

Here, you hear something more concrete: talk of graves being disturbed in strange ways.

It’s not much, but it’s a lead.

You’re nodding along, making the appropriate sympathetic noises as the woman in front of you drones on. Her voice is as grating as boots crunching over shards of broken glass, and you’re only half-listening, the other half of your attention firmly fixed on Astarion.

His laughter—smooth, melodic—floats across the crowd, drawing more attention than a moth-eaten tavern like this deserves. Even now, even here, he’s a beacon. The men and women at his table seem magnetized, drawn to his every gesture.

It’s maddening.

One of them, a rugged brute with arms like tree trunks, leans too close. His hand brushes against Astarion’s shoulder, lingering, and that familiar spark of jealousy ignites in your chest. It coils tight, a snake slithering through your ribcage, and you can’t help the way your gaze sharpens.

It’s absurd, really, the way everyone fawns over him, how they orbit his beauty like planets held captive by a star. Women, men—it never seems to matter; everyone’s drawn in, and you get it. Gods, do you get it, but still, it irks you.

The woman says something that makes your ears perk up, something about people disappearing from the lower districts, especially from a house of healing where the down-and-outs seem to be swept away like detritus in a storm. You refocus, flashing a smile that makes her puff up with importance, but you’re still watching Astarion, your peripheral vision locked onto that table.

You know Astarion can handle himself; you know he’s as dangerous as the blade he keeps concealed in his boot, but that knowledge does nothing to calm the roiling heat in your gut. The man is talking too loudly, clearly inebriated, and when his hand drops lower to rest on Astarion’s knee, you feel your fingers curl into fists.

Astarion throws his head back and laughs, and it’s a sound like sunlight breaking through storm clouds—deliberate, meant to disarm and entice. The minutes creep by, and your patience wears thinner than an old piece of parchment. Your attempts at charming conversation yield no further leads. The whispers and rumours all swirl around the same topics: the city’s underbelly swallowing the unfortunate whole.

Astarion’s game of cards continues, round after round, and he’s building up quite the impressive stack of coin. The gamblers around him are varying degrees of drunk and frustrated, their brows furrowed in disbelief at how thoroughly they’re being played.

Then, there’s the drunken ass—his hands have grown bolder, the touches escalating from lingering grazes to something more presumptuous. That ember of jealousy roars into a bonfire, and you resist the urge to stride over there and burn the oaf to ash.

Astarion remains poised, every move calculated to avoid the touch without looking like he’s avoiding it. His hands perform little flourishes, as if he’s merely emphasizing his amusement at the game, knocking away a grasp with an airy gesture. The ease with which he handles it should reassure you, but instead, it needles at your already raw nerves.

The man laughs, and he reaches out again. This time, he aims lower, his intentions crystal clear. Your vision blurs at the edges with the intensity of your fury, and you dig your nails into your palms to keep from marching over there and making a scene—or worse, letting the magic that hums under your skin break free and turn this entire bar into a funeral pyre.

Shadowheart’s presence is a calming anchor in your peripheral vision, but even she seems tense, her dark eyes darting between Astarion and you. She’s noticed your simmering anger, the way you haven’t moved from your spot in far too long. You press your lips into a thin line, silently willing Astarion to end the game, to finish this charade before your composure snaps like a brittle twig underfoot.

You exhale slowly, reminding yourself that your anger won’t help him. If you intervene, it’ll only draw more attention, but gods, it’s hard.

Gale’s manor looms, a great silhouette of stone and ivy under a sky washed with the fading indigo of retreating night. The air clings to a chill, fog curling in wisps around the base of the steps like restless phantoms. Astarion barely notices. He drifts, an apparition himself, anchored to the world only by the occasional murmur of Kamena’s voice.

His thoughts drift, unmoored, back to that tavern and to every awful, visceral memory it unearthed. His body is present, but his mind has been dragged back into places where hands claimed, used, and discarded. He swears he still feels it—phantom touches pricking along his skin, invisible fingers pawing at him, groping at his waist, his arms, wherever they could stake a claim.

He closes his eyes, but that only intensifies the memory: coarse fingers seizing his chin, breath hot and acrid against his ear, murmurs of desire that were nothing more than knives.

How is it that even with Cazador rotting in some forgotten pit, he remains haunted, every soft whisper of the past ready to drag him back to that hell? A deep shame burns through his chest. He’s stronger now, isn’t he? He should be past this.

But the hands don’t stop, and the breath doesn’t fade, and all he can do is stand there, fighting a war inside his head against ghosts who have never truly let him go.

“Hey,” Kamena’s voice is soft, a flickering candle in the dark, coaxing him back. “Astarion?”

He forces himself to focus, but it’s like trying to pull free of tar. He blinks, realizing he’s still standing in the manor’s foyer, Shadowheart long gone.

“Astarion?” Kamena tries again, worry threading through her words. “Where are you?”

He swallows, finding his voice and hating how fragile it sounds. “I’m… here,” he answers. “Sorry, darling. Lost in thought. Nothing to worry about.”

Kamena knows him too well, sees through every crack and flaw he tries to hide. Her eyes search his face, reading the pain he can’t disguise. “Come on. Let’s get you upstairs.”

She turns, using her body to guide him toward the staircase, never touching him directly. Instead, she hovers close, her movements careful and deliberate, a hand gesturing to show him the way, an arm raised slightly to ensure he follows.

Astarion’s steps feel heavy, each one an effort as they ascend. He clings to her presence, attention trained forward, focusing on the sway of her movements, on the quiet grace that surrounds her.

As soon as the door clicks closed, Kamena’s fingers snap, and flames spring to life in the fireplace. She moves without hesitation, heading straight for the tub in the corner.

He stands, feeling unanchored, like a ghost in his own skin. His gaze darts to the flickering fire, but the warmth doesn’t touch him, doesn’t sink into the cold that’s burrowed beneath his bones. He walks aimlessly, every step a vain attempt to shake free from the invisible hands still clawing at him.

His eyes catch on the glint of his dagger lying on the side table. He grabs it, the cool steel settling into his hand with a familiar weight. He runs his fingers along the blade’s edge, feeling the whetted sharpness. He doesn’t notice the pressure building, the way his fingertips push into the edge of the blade, carving shallow lines into his skin.

Kamena’s voice floats through the haze, soft and steady, like an angel whispering down from the heavens. “Astarion. Give me the dagger, please.”

Her words tug at the deepest parts of him, the ones not quite lost in the tide of memories. He blinks, startled, as though waking from a dream. Astarion’s gaze drops to his hand, where thin, crimson lines well up across his fingertips. Blood beads and drips, painting streaks down his skin, but he feels oddly detached from the pain.

Kamena steps closer, her hand lifting instinctively as though to take his, but she catches herself. Her fingers hover in the space between them, trembling slightly, so close he can feel the warmth radiating from her skin.

“You’re safe. You’re here, in our room. No one can hurt you. I’m here, and I’ve got you.”

Astarion’s fingers curl tighter around the hilt, the dagger feeling heavier with every passing second. Reluctantly, he extends his hand, the movement jagged, unnatural, as if his body is at odds with the instinct to surrender it.

Kamena’s hand reaches out and takes the dagger from him. He feels the absence of the blade in his hand like the absence of a limb.

"The bath is ready,” Kamena gestures toward the steaming tub.

Astarion shifts slightly, forcing his mind to settle as her voice touches him. "Are you trying to insinuate that I smell?"

Kamena hums, a small, amused sound, but she holds his gaze for a long beat, her smile there but tempered. "I’m not saying you smell, but the bath’s there if you want it."

She backs away slightly, giving him space, and in that moment, her gentleness, her patience, is almost more than he can bear.

He presses his fingertips together, the slick of his blood smearing beneath his thumb. The shallow cuts on his skin knit together as if nothing happened. It always heals—mending, sealing, returning to its cold, perfect stillness. A parody of life. Beneath the flesh, the raw, aching wounds of his soul remain open. Festering.

Why is it that his body—a cadaver dressed in silken skin—can stitch itself whole, while his spirit remains in tatters? Why does he carry these invisible gashes, these scars that pulse and throb? A single careless word, a fleeting glance, and the old wounds gape wide, spilling anguish like blood from a reopened vein.

He stares at the red streaks on his fingers, as if the answer lies there, hidden in the crimson swirl. But it doesn’t. It never does. His blood is lifeless, a mimicry of vitality. His soul, if it still exists, is no better. He feels trapped in this silent torment, a scream that no one can hear.

The healing is a cruel joke. His body pretends at recovery, as though that will make him whole, as though that will stitch together the fractured pieces of himself, but it’s a lie.

The promise of warmth, of something alive against his skin rather than that damnable ghost of touch, pulls him toward the tub. Without a word, he moves toward it, feeling the weight of his body dragging. His fingers trail the edge of the tub for a moment before he undresses, his clothes slipping from his body in careless movements. There’s no care, no thought—just the need to shed what feels too tight, too heavy.

Kamena watches him from the corner of her eye as she grabs a cloth and begins wiping the blood from his blade with meticulous care.

Astarion breathes out slowly, his chest tightening for a moment as he lowers himself into the warm water. He closes his eyes, letting the heat settle in his muscles, the soft splash of water against his skin distracting him. It feels different tonight, the comfort almost too much for his fractured mind to hold onto.

He’s lost in the warmth when he hears the soft swish of satin. Kamena’s presence fills the room, and for a brief moment, Astarion allows himself to simply look at her.

She’s wearing satin shorts and a tank top. Her hair, like a cascade of silk, tumbles over her shoulders before she tucks it behind her pointed ear with the grace of someone who doesn’t even need to think about it.

Kamena moves toward his discarded clothes, and without a word, she begins folding them. Her movements are careful and precise, as if she’s the one tidying up the remnants of his life, making order of the chaos. Each fold is deliberate, a small act of care, and it unsettles him in the best way possible.

His mouth opens before his brain catches up. “You’re stunning, Kamena.”

She pauses, and there’s no teasing smile on her lips, no quick retort. Instead, she simply sits down beside the tub. “Are you okay?”

Astarion stiffens slightly, the question landing like a blow he didn’t expect, and he tries to hide behind the banter that has always been his shield. “Why wouldn’t I be? I’m absolutely fine. In fact, I’m positively glowing, as you can see.” His lips twitch, but the effort feels hollow, like something dying before it can be fully born.

Her eyes narrow slightly, her fingers unconsciously tracing the edge of the towel she’s holding. “Astarion… I saw what happened at the tavern.”

Astarion feels like a raw nerve exposed to the world. He wants to pull away, deflect, but he can’t. She sees through him, and he’s not sure if he hates it or needs it more than he can admit.

“Ah, that,” he starts, attempting once again to cover the tremor that has snuck into his voice. “It’s nothing. Just a bit of fawning. I’m used to it. Attention like that is... quite familiar, really. You know how it is. People just can’t resist.”

"I don’t think it’s nothing."

Her words sink in like a stone in water. He doesn’t want to show her how much it hurts—how close it is to the old scars, the ones that never really fade, the ones that still feel raw under his skin.

“I am fine,” he insists a little too forcefully, as if trying to convince himself. “I’m always fine. It is nothing.”

Kamena only nods, her eyes never leaving his. There’s no judgment there, no impatience. Just quiet understanding. She’s not asking for his confession. She’s waiting for him to offer it, in his own time.

Her fingertips skim the surface of the water, sending ripples across the stillness. Each movement is fluid and gentle, and Astarion watches her, the rhythm offering a strange kind of peace.

He realizes it then, like a sudden crack in the ice beneath his feet. He’s running too.

His chest tightens, something sharp and jagged biting at the edges of his ribs. Fuck. He’s been pretending, hiding, letting her think he’s fine when all he’s doing is locking himself behind walls she’s never meant to scale.

How could I be so foolish?

His voice is soft when he finally speaks, almost a whisper, like the words are fragile. “I have not felt like that in a long time,” he says, his gaze focused on the water. He clenches his fists, the memory still too fresh, too vivid. “That man at the tavern, he... he made me feel like I was nothing. Just a piece of meat, something to devour. I remember how it felt to be a toy, a tool, a thing that others could use as they pleased.”

He lets out a shaky breath. “That man wasn’t the first. He won’t be the last. All it takes is one touch, one moment of weakness, and I’m right back there. In their hands."

Kamena shifts closer to the tub, her hands resting lightly on the edge, though she doesn’t touch him.

Not yet. Not until he’s ready.

"I know what it’s like," she says, “to feel like you’re stuck, like every move you make could sink you deeper, and you have no idea if you can ever get back up to breathe."

The weight of her words hits Astarion harder than he expects. He can feel it—the echoes of the same fear, the same suffocating hesitation that creeps into his bones whenever he dares to move forward.

He knows she's talking about herself, the careful way she keeps herself distanced. It’s like she’s always half-reached, but never fully here. Her pain, her quiet self-protection—it’s all the same undercurrent that he’s been fighting for years, and it makes him ache in a way he can't quite explain.

Her fingers move over the water again, delicate, almost reluctant. There's a tremor in the motion, like the last fragile thread of a dream slipping away.

Without thinking, Astarion stretches out his hand, a slow, deliberate movement, and he touches her fingers. She freezes, her breath catching in her throat, but then her fingers curl around his.

There’s no grand gesture, no sudden shift. Just two souls, existing in the same fragile space.

The House of Healing stands like a crumbling tooth at the edge of the city, its façade streaked with grime and despair. The wooden shutters hang unevenly on rusted hinges. The smell hits you first—a rank cocktail of sweat, sickness, and something sour that clings to the back of your throat. It’s a place meant for those who have nothing left: no coin, no hope, no other options.

Inside, beds, if you can call them that, line the walls in uneven rows. Most are little more than pallets of straw covered in thin, stained sheets. Patients lie there like abandoned dolls, their faces hollow, their skin sallow. A woman coughs into a rag, the sound wet and deep, while another murmurs feverishly, her voice breaking into fractured words no one listens to.

The healers move through the room like wraiths, their robes smeared with grime and their expressions blank. They look as unwell as the people they tend to.

One of them, a man with a crooked nose and hands trembling from overwork, dabs at a patient’s brow with a damp cloth, his movements slow and mechanical. Another stands over a woman whose breaths come in rattling gasps, muttering a prayer under her breath as if words alone could stave off death.

Gale looks at the scene, more troubled than disgusted. His lips press into a thin line as he steps forward, his boots scuffing against the warped wooden floor. “No one deserves this,” he says quietly, almost to himself. His gaze drifts to a child curled on one of the pallets, his tiny frame too still, too pale. "Not even the poorest soul."

A healer shuffles past you, her face lined like old parchment, her steps dragging. You catch a glimpse of her hands, fingers gnarled and reddened, shaking as she tries to tie a bandage. She doesn’t look at you, doesn’t even seem to register your presence.

It’s easy to see how someone could disappear here, swallowed by the chaos and neglect. No one would question an empty bed, assuming death had taken its toll again.

Hecat steps closer to you. “So, where do we start?”

“Fan out,” you instruct.

Each step carries you further from the relative order of the main ward. You pass a cracked window, the glass fogged with grime. Outside, the faint sound of the city’s bustle feels worlds away, muffled as if even the streets refuse to acknowledge this place.

You move through the rows of creaking cots, where patients lie motionless or thrash weakly against stained sheets. You kneel by a frail woman whose limbs seem to have withered away like autumn leaves clinging to a branch. Her skin is sallow, her lips cracked, and when you ask her name, her response is little more than a garbled whisper. A sound that isn’t a sound.

“Can you hear me?” you ask louder.

Her head rolls to the side, but her vacant stare continues past you, into some abyss you cannot fathom.

Across the room, Gale’s deep voice carries briefly before faltering. You glance over to see him standing with a man whose head lolls forward, drool pooling at the corner of his slack mouth. Gale straightens, shaking his head at Hecat, who crouches beside another and mutters under her breath. Frustration twists her features, and her shoulders tense like a bowstring about to snap.

Rusted syringes are discarded like broken quills that have long since lost their ink. Dirty rags lie slumped in buckets of water so thick with grime it has the viscosity of tar, and the smell is indescribable—like rot left to fester under the sun.

You spot a healer briskly passing by, their robes torn and smudged. They move with single-minded focus, carrying a tray of empty vials that rattle softly with every step. You reach out, catching their arm.

“Wait,” you say firmly. “What’s happening here?”

The healer doesn’t stop. Doesn’t even acknowledge you. They try to keep moving forward. Even as you hold them in place, their worn shoes slide against the floor with each useless step. You shake them vigorously, hoping for any response, but get none.

“Answer me!” you demand.

Heat flares at your palms as you channel the Weave, not enough to hurt but enough that any normal person would instinctively recoil. The healer doesn’t flinch. Doesn’t even blink. Their face remains eerily blank, their eyes as lifeless as the patients’ around you.

Your grip loosens, and they slip away again, disappearing into the haze of the ward. You glance at Hecat and Gale, who have stopped their own efforts to look at you. Gale’s brow furrows, his lips pressed thin. Hecat’s mouth twists, her sharp eyes darting between you and the retreating healer.

The world tilts on its axis as you pivot sharply. A wave of nausea crashes over you, and your stomach churns violently. Your knees weaken, and it feels as though the floor rushes up to meet you. The blood drains from your face, and your mouth floods with bitter saliva as you stagger forward. Before you can collapse, Hecat’s strong hands grip your shoulders, steadying you.

“What’s wrong?” she asks, but you can’t answer, your throat tightening as bile rises.

You double over and retch, the sound harsh and raw in the oppressive silence of the ward. Gale is at your side almost instantly, pressing a neatly folded handkerchief into your trembling hands. You wipe your mouth, head pounding with every unsteady heartbeat.

You wrench yourself free of Hecat’s hold, her concerned protest fading into the background, purpose driving you past the fog of illness and fear. Your gaze fixes on one of the patients, and you fall to your knees beside them, ignoring the wet squelch of the filthy floor beneath you. Your fingers work quickly, brushing aside the layers of grime-encrusted cloth covering their neck, searching for something—anything.

“Hey!” Gale calls from behind you, his voice sharp with confusion. “What are you doing?”

You don’t answer. You can’t stop. The thought, the terrible possibility, grips you like a vice. You check their neck, their wrists, their arms—your movements frantic now. Your breath catches as you fling back the sheet covering their lower body, exposing legs marred with a lattice of puncture wounds. Fangs, puncturing flesh over and over like an unholy feast.

“They’re enthralled,” you whisper, the words trembling from your lips with grim finality.

The three of you stare in collective horror at the grim tableau before you. Hecat’s jaw tightens, her sharp eyes narrowing, while Gale looks like he’s just been punched in the gut, his complexion pale and ashen.

“This isn’t a house of healing,” you continue, your voice hollow, almost breaking. “It’s a hunting ground.”

You see it now, in every detail—the desperate state of the patients, the apathetic healers who seem to be little more than empty vessels, the pervasive wrongness that saturates this place like a curse.

“They’re feeding on them,” you say, your gaze fixed on the patient’s legs, the bite marks overlapping in a grotesque pattern. “Draining them. Using them. Until there’s nothing left.”

“And then?” Hecat asks, though by the tremor in her voice, she already knows the answer.

You swallow hard, forcing yourself to meet her eyes. “Then, they’re turned.”

The truth weighs on you like a stone, each piece falling into place to form a picture too terrible to look at.

This isn’t just a tragedy—it’s a factory. A grotesque assembly line, churning out victims and killers in equal measure.

Gale stammers, his words tripping over one another in his urgency, his hands gesturing wildly as if pulling answers from the air. “We can’t just leave them like this. There has to be something we can do!”

You, however, are unmoved. Perhaps it’s cynicism. Perhaps it’s realism. Or perhaps the hollowness within you simply cannot stretch wide enough to encompass this many broken souls. You glance from one bed to another, your gaze sweeping over the withered faces, the slack jaws, the glassy stares that don’t even track your movement. Each figure is a ghost tethered to a failing shell, far beyond any salvation you could offer.

You shake your head, the motion small but resolute. “There’s nothing we can do,” you say flatly.

Gale reels back as if you’ve struck him. “Nothing?” he echoes, aghast. “You won’t even try?”

You meet his eyes, and they burn with the kind of indignation that only comes from belief in a better world—a belief you no longer share.

“Look at them.” You gesture sharply to the room around you. “Do you think they can be saved? Their bodies are ruined. Their minds are gone. They’re not even living, Gale. They’re... leftovers.”

His face contorts, a mix of anger and heartbreak warring in his expression. “How can you say that? They’re people, not scraps on a plate!”

You exhale sharply, the sound carrying more weariness than frustration. “People, once. Now? They’re feeding troughs. Thralls. Whatever they were, it’s gone.”

Hecat steps forward, her arms crossed, her expression unreadable. “She’s right. Even if you pour magic into them, it won’t undo what’s been done. They’re too far gone.”

Gale doesn’t back down. “We don’t know that!” His voice rises, ringing through the grim stillness. “We owe it to them to try. To do something.”

You glance at Gale and Hecat, your voice sharp and decisive. "We should leave. Take a few days to regroup and plan, and then come back when it’s dark."

Gale narrows his eyes, his frustration still simmering beneath the surface. "And why, exactly, should we wait?"

“Because this place isn’t for the living. It’s a hunting ground. Come nightfall, the ones we’re after will return to feed, and we’ll be waiting for them."

Hecat smirks faintly, her arms crossing as she leans against the grimy wall. "Using their own trap against them. Clever. A little cruel, but clever."

Gale shakes his head, disapproval radiating from him like a chill. "And in the meantime, what happens to these people? You just leave them here, like bait in a snare?"

You fix him with a cold stare, your voice unwavering. "That’s exactly what they are, Gale. Bait. Better to use it than to let it rot."

Gale’s anger flares, his voice trembling with outrage. “Bait? That’s what they are to you? These are people.” His words lash out like a whip, sharp enough to sting. He takes a step closer, his face set in a righteous fury you once might have admired. “How can you stand here, look at this suffering, and decide their best use is as tools for your goals?”

You hold his gaze, unflinching, unrepentant. “Do you think I want this? Do you think I enjoy it? The only way to help them is to rid Waterdeep of the parasite feeding on them, and using what’s left of these people is the fastest way.”

His eyes widen, disbelief flooding his expression. “What’s left of them?” he spits. “You’ve already written them off, haven’t you? You’ve decided their lives are worth nothing, so why not throw them into the fire?”

You scoff, your voice rising. “You’re godsdamned right I have. Look around, Gale. What do you see? I see empty husks barely clinging to what could generously be called life. I see people who won’t thank us for whatever salvation you think you can offer. I see us wasting time on them when the real enemy is out there, thriving.”

Gale’s hands curl into fists, trembling at his sides. “You sound no better than the monsters we’re hunting.”

That lands like a punch, but you refuse to let it show. Instead, you take a step forward, closing the distance between you, your voice a growl. “And what would you have me do, then? Heal them? Bring them all back from the brink with a wave of my hand? The best thing I could do for them is—” Your voice breaks, sharp and bitter. “Burn it all to the fucking ground.”

The words are barely out before the heat ignites in you, surging like a storm unbound. Flames curl over your skin, licking up your arms and dancing along your hair. They flicker gold and crimson, light that bends and writhes like living poetry. The air around you crackles, the smell of burning ozone sharp in your nose.

Gale steps back, his eyes widening as the heat pushes against him. “This isn’t justice,” he says, his voice quieter but no less intense. “This is rage. Destruction.”

You laugh bitterly. “Don’t preach to me about justice. Justice won’t bring back the dead or save the next victim. Rage? Destruction? They get results.” The fire swirls higher, casting shadows that twist and shift across the room. “So tell me, Gale—what do you want to do? Save them? Heal them? You can’t even get them to open their eyes!”

Your words echo in the space, your flames their only answer. They reflect off the grimy walls, painting the room in molten light that only underscores the decay. Gale stands frozen, torn between his ideals and the grim truth of your argument. Somewhere, you think you hear Hecat chuckle, low and bitter, but you don’t look at her.

You don’t need her approval.

You don’t need Gale’s either.

All you need is an end to this madness—an end that might, just might, begin with flame.

Thank you to all those who read/like/comment/follow/reblog/etc. I'm forever thankful for the support. I love reading your comments ❤️

Chapters Master List - Shadows of the Past

AO3: Crossposted

If you're interested, I also write fanfic for Ascended Astarion x Spawn Tav - Fangs and Fractured Hearts

Small Notes:

Hi guys! It's been WAY too long. I'm really sorry. Work is crazy for the holiday months, and I've been told I may lose my job, so... it's been rough. Except spotty updates until at least the end of January (either work calms down or I get let go 🤣)

[xxjadeablexx]

Hazbin Hotel Synopsis

Salutations! My name is Jade and I have to make a blog for my Composition class. When given a free range of topics, I decided to write about Hazbin Hotel. Mainly character information, headcannons, theories. You know, that kinda stuff. I realized for my professor to care about any of this stuff, she probably needs to know about the show. And I highly doubt she already does. So! let's get into a basic rundown of the show, in mostly my own words. Obviously, spoilers ahead. On October 28th, 2019, YouTube channel "Vivziepop" uploaded a video named "HAZBIN HOTEL (PILOT)." The video soon blew up, and got praise and backlash for the idea of the show. It got a lot of criticism for being an animated musical, since those are mainly geared towards children. However, Hazbin hotel is a show with a target audience of 18+ (weird to think I was like 15 when this came out.) With many dark themes including commentary on the toxicity of the porn industry, this show is obviously not meant for children.

Despite the backlash, it obviously did something right, because in early 2020, before the second episode could come out, A24, an American independent film company, decided to take the concept and make a whole series out of it. Four years later, on January 19th, 2024, the show's first series was released on Amazon Prime. The show follows the Princess of Hell, Charlie Morningstar. She is a very energetic demon who believes the sinners in hell deserve a second chance. She builds a hotel and basically gets laughed at by everyone. But after getting back to it after an interview about said hotel, there's a knock on the door. We then meet one of my favorite characters, Alastor. Alastor is known as the "radio demon." He offers to help Charlie with the hotel. Charlie says yes and that's kinda the end of the pilot.

Alastor then enlists the help of Husk, a cat-like demon who runs the bar, and Niffty, a small cyclops who does the cleaning. It is immediately evident that Alastor is a powerful demon. He is known as an "overlord," and is feared by many, having the ability to control basically anyone, along with summoning help for any number of things.

As the show goes on we find out that redemption is basically impossible. The angels literally laugh in Charlie's face when she suggests it. Adam, the first human soul in Heaven and angel, lets it out that his army "exterminates' sinners and demons like once a year (which later gets changed to 6 months and then 1 month.) This upsets Emily, a Seraphim who shares the views of Charlie. Emily and Charlie say that:

If Hell is forever, then Heaven must be a lie (Emily!)

If angels can do whatever, and remain in the sky

The rules are shades of gray when you don't do as you say

When you make the wretched suffer just to kill them again.

Adam then says he will see them in 1 month instead of 6. (this is apparently because of a major timeskip, but I feel like it wasn't really explained like that in the show. it really just reads that Adam keeps moving up the date cause he's a prick that wants to kill all the demons.) Charlie decides to take things into her own hands and finds someone who knows how to Kill the Angels. So, what does she do? She gets her own army, her own weapons, and the guts to kill, and proceeds to kill literally any angel she can. Alastor gets injured and is unable to fight off Adam, which ends up fine because Niffty kills him. The scene is actually hilarious because Niffty is described as “10 pounds soaking wet,” by Angel Dust. So this tiny demon who was given a knife and told “stab any angel you see,” kills what is essentially the hardest angel to even touch. That's like the president dying from a mosquito bite. 

That’s not even mentioning Sir Pentious, who originally tries to kill Adam. After Alastor is killed, Sir Pentious decides to go after Adam himself. Pentious is one of the most cowardly characters in the whole show. He is so scared to confess to a girl at some point, that upon her questioning why he bought her a drink, he says  “Because i bought everyone drinks!” when he hadn’t but then he does because everyone hears him. He does that like 2 more times and the situation repeats himself, even when the drinks turn into sex. He is too cowardly to admit to liking her that he has sex with a stranger instead of just confessing. But I digress, because he redeems himself by going after Adam. He resolves. He confesses to his crush. He kisses her. And then Adam kills him like, almost immediately. Despite Pentious being a coward, he isn’t weak in any sense of the word. He is a skilled inventor with many war machines that could have killed Adam. Adam just kinda snapped and suddenly Pentious and his minions and his blimp are dead. But Niffty, a masochistic, child-like cyclopes kills Adam. I love Niffty, but how does that work?

It fine though, because Sir Pentious ends up in Heaven. His sacrifice for his friends proves enough that after he dies, he ends up in Heaven in front of Sera and Emily, the Seraphim. Thats the end. The last thing we see of the main plot is confused faces and a less dark version of Sir Pentious. 

[goldenpinof]

Gonna tinhat in your asks just because

I feel like it really WAS supposed to be a hiatus. They stepped away from the gaming channel and joint content bc Dan had a lot of projects he wanted to work on (the more serious content like big, the YouTube show, maybe even the solo tour) just to stretch his creative limbs and bc they needed to sort out the house/move, and uploading through all of that would be stressful. They were probably thinking 2-3 years tops. And then the world blew up and half of Dan's plans blew up with it

I feel like this return is GENUINE, like they've wanted to do it and just haven't been able to yet because Dan wasn't done with his stuff

i see that you have good points. it was very convenient to not have a gaming channel when they ended up living in a filming apartment with 0 space. but Dan constantly saying (through Phil sometimes) that he doesn't want to make that type of content anymore and doesn't want the gaming channel to return... it was very telling. only Phil was saying "maybe" because he was the only one actually wanting and needing it. that "maybe" was saved in case everything else went down. like a safety blanket that they always could pull out. which they did.

i understand Dan wanting a hiatus of sorts. he was burnt out. 2018 was a crazy year! it's just.. the vibes we started getting right after were very final. "Dan doesn't want it" was a final statement. and maybe he didn't want it because of other projects. he basically killed DanandPhil brand at some point, it was very apparent that he wanted to get out of that label. that he wanted a name outside a very successful duo they built throughout almost a decade. and it was fucking hard for him, you know. i understand that. the 1st project was ruined by youtube and covid. the company that he gave 10 years of his life let him down. it's a rough fucking start for a name building.

i'm simplifying a lot here, bear with me :))

i think the wad tour opened Dan's eyes a little bit. and i will take it as a win in the end of the day. it was starting very well and promising. the concept and 1st promo materials were well done. but then everything started wobbling and neither Dan nor his team was ready to deal with problems fast enough. and in contrary to how fuckups didn't really make a difference during ii NOW they made a difference. Dan couldn't make a name between 2019 and 2022, so he started going back and forth with his content. sometimes it wasn't clear who was the main target for videos, announcements and promos. i still don't know who initially was the target audience for his book. it can't be us! we know everything he wrote there. but marketing was so non-existent, it's scary how it could flop if he didn't have an audience based on DanandPhil™. his tour had somewhat of an audience also only because of the branding he was so determined to escape. although, there was a moment when he tried to advertise it for a wider audience, wasn't it? especially in the UK, where they had actual posters in the cities outside the venues. i remember having questions about why marketing shifted throughout the tour (while the script stayed the same! loser). i can't say that dystopia daily even had a target audience in mind rfbhfjekeeo

what i'm trying to say is, something changed in Dan's mind. there was a series of events that made him realise that coming back to dnpgames wasn't actually a bad idea. the European leg of his tour was the biggest mess i've ever seen. the fact that Dan explicitly threw shade on people he worked with only confirmed how bad things were. the search for a new management team, constant postponing of wad dvd, Phil's recycling content, and god knows what else – maybe it made him realise that a familiar content on a channel that everyone loves so much and will give views (and money) is what's best right now. new projects are always a risk. dnpgames isn't. and he still can work on something alongside. especially if he finally has new managers who will fight for his interests and property communicate with people they happened to work with. (allegedly. we don't know if he actually got new representatives).

if he actually had a 2-3 years plan (even 5 years plan, idc), the communicative language should have been different. but the only vibe i was getting from him right till yesterday was "i don't what to do what y'all are suggesting. period." and then he is talking about hope on twitter?! bro, as if it wasn't in your hands all this time 😭 i love him and i wish him all the best, and i'm rooting for his career more than for my own. but damn, does he not make it easy 😂

P.S. if turns out i'm wrong, forget i ever said anything. Thanos your memory out <3

[trolagygirl2022]

sorry this might be long, but literally I'm korean and I saw stays calling the backlash from other kpop stans and locals xenophobia and shading txt by saying "skz don't have to make themselves more westernized and will proudly preform a korean song" when the reason why everyone thought it was bad was because it's too extreme and not something they're used to... hell I watched it live and even I didn't expect it to sound like that and I'm used to kpop noise music. bts and bp performed korean songs at western award shows and gained tons of new fans, so it's not xenophobia or cause it's in korean it's bc of how the song sounds. if kpop fans were caught by surprise, then imagine people that have never listened to the genre. it already didn't have a good rep but people are just gonna stray away from it even more now and overall it just wasn't a good impression. I also saw stays saying "skz don't want/need western validation" when that's complete bs. they wouldn't attend the award show or mainly market themselves in the west with 12am friday releases and say they want to chart on billboard if they didn't. their entire fanbase is 90% in the west and they're not as known in korea by the general public like the other groups in their company. for example, their focus and target audience has always been in the west unlike itzy who specifically target south korea and do well there. I remember sneakers being played almost everywhere when I went to visit family in korea last summer and it being a top 4 hit on all kcharts despite western fans saying "they fell off" when you guys were never their target audience to begin with. lastly, stays wouldn't be mass voting for them to win those big awards if they really felt like the western validation didn't matter 😅 but then again bgs always have more western fans than they do korean, ggs have and will always dominate korea and that's all bc of the general public. 🤷🏻‍♀️

SPEAK 🗣️ ON 🗣️ IT 🗣️ ANON!

Nah but fr Stray Kids performing at an American award show is enough proof they want to make it into the western market. And I feel that groups like IVE, NEWJEANS, ZB1 and more that are popular in Korea is due to their sound. Their sound is more "general public friendly" rather then Stray Kids and they will obviously be more popular in Korea. And kpop stans were hating on it before the locals found out about it too..

[sixty-protons]

bet.

Really, it would have been comical if it wasn't so sad. Christine had been blessed with all of the features that fairy tale princesses were made of: pale, delicate skin; a slim waist; fine, blonde hair and piercing blue eyes. On paper, she should have been at the top of the high school food chain — the denizens of Garden Hills High School were exactly the type of people to base social status on those kinds of superficial details. And yet, here she was, sitting at a table by herself in the far back corner of the cafeteria where the trash cans were, trying in vain to wipe the tomato sauce out of her hair with a zero-ply cafeteria napkin, nothing but herself and The Complete Works of Edgar Allen Poe for company. Oh, and Earl. But Earl was a loner by choice, and he did not make exceptions — certainly not for Christine. The problem was that although Christine had all of the right features, she had them in all of the wrong ways. Her skin was the sort of pale you'd find on a corpse, veins showing through starkly even in places where it was entirely abnormal to see them. There were visible veins in her wrists, of course, but they extended all the way up her forearms, spiderwebbing into her biceps like the anatomical model in the biology lab. Her jugular stood out like a bruise on her neck, and sometimes she swore she saw it pulse faintly. All throughout her body, from her head to her shoulders to her knees to her toes, her vascular system was mapped out across her skin in a way that was entire unnatural to see on a living, breathing human. She had given up on finding any sort of makeup in her skin color years ago, and had in fact entirely dismissed the idea of ever breathing any sort of life into her appearance. She was skinny, but in the emaciated way, where her pants hung off her hips like a clothes hanger. Her face was so gaunt her classmates had volunteered her for the part of Yorick when they were reading Hamlet aloud in class. Her joints were thicker than her limbs, and her fingers were so knobbly they looked like they belonged on an arthritic 90-year-old rather than a high school senior. People threw sheets over her with hollers of "rest in peace" and submitted fake obituaries for her to the local newspaper. Her hair was a shade of blonde that was closer to white, and it was dry and hay-like in a way that would have looked more appropriate on a 2,000-year-old mummy. And sure, her eyes were a pale, pathetic blue, but people would sooner have described them as piercing for the cataract in her left eye that left her pupil nearly entirely white than for the color of her irises. This was all complemented nicely by her wardrobe. It's hard to find something half-decent to wear when the target audience for your clothing size is pre-teens — or, rather, those pre-teens' parents. And so it was that a good three-quarters of Christine's wardrobe looked like it belonged in the '90s, because anything was better than a bright pink t-shirt that said "Believe" in sparkly purple cursive. Between that and her literally ghostly countenance, she wouldn't have blamed anyone for mistaking her for a bona fide zombie. She knew she was disconcerting to look at. That did not, however, excuse the people who definitely knew she wasn't a zombie for pretending otherwise just because they got a kick out of ruining her day. And maybe she didn't help her own case, what with the obsession with death and horror and all that. But frankly, it wasn't her responsibility to make it easier for others to not be assholes. And anyway, isn't it only natural to be interested in the culture of your people?

the "i'm not pretty like the other girls because i'm pale and skinny" female protagonist trope is something i loathe more than almost anything else in the world but i'd be more willing to forgive it if the author was brave enough to commit to it. if your "unattractive" female protagonist is a snow-white waif then i'd better see you emphasising how nauseatingly corpselike she looks. how people shudder when her maggot-flesh fingers touch their bare skin because they're expecting her to be cold and damp. how her birdlike bones and dainty waist are contemptible rather than desirable. maybe even have her develop a degree of beauty by gaining some weight and colour for a change. put down the necromancer barbie template and show me a proper little freak.

[makemywebsite1]

Beginner’s Guide to Professional Web Development

In today’s digital world, having a strong online presence is key for any business. Whether you’re just starting or want to revamp your site, working with a web design company can bring your vision to life. For many business owners, web development in Melbourne can feel tough and unclear. In this guide, we will walk you through each step so you can approach a web company with clear expectations.

Why Professional Web Development Matters?

Start by seeing why expert web development and SEO services in Melbourne are key. A smart, sleek site can:

Earn trust and loyalty from users

Lift your brand’s reach online

Refine user paths to keep them on

Raise search rank, letting more users find you

Boost sales by turning clicks into buys

With so much riding on this, pick a web help team skilled in both tech and style to craft a site that suits your work.

1. Initial Consultation and Discovery Phase

Web development in Melbourne starts with a consultation. You will meet with your team to discuss your goals, objectives, and website vision. In this phase, you’ll share your preferences, like design style, features, and functions. This is also when developers collect key details to guide the project.

What happens during the discovery phase:

Business Goals: What do you want your site to do? More traffic? Sales online? Lead generation?

Target Audience: Who do you want to reach? Knowing your audience helps create a user-friendly design.

Competitor Analysis: The team may review competitor sites. This helps you understand what works in your field.

Budget and Timeline: Set a clear budget and timeline. This ensures everyone is aligned on the project.

At this stage, talk is key. Be ready to share your needs clearly. This sets the tone for the whole project.

2. Planning and Strategy

Once the discovery phase ends, the team will map out your website. This is when the web development in Melbourne begins to take shape. The planning stage includes:

Site Architecture: The team will define the site’s layout, menu, pages, and content flow.

Wireframes: Wireframes are blueprints for your site. They show the layout of each page without design details. They help plan how your content fits.

Content Strategy: Content is key to any website. This stage decides the types of content needed (text, images, videos, etc.) and how to organise it.

The planning phase is key to building a site that works well and looks great. The clearer the plan, the easier the next steps will be.

3. Design and Development

With a plan set, the design and build phase starts. This is where your site takes shape to look great. You’ll work with a designer to make sure your web development in Melbourne fits your brand and appeals to your users.

Design Process:

Visual Design: The designer will craft drafts or image models of your site. These will show shades, fonts, and art.

User Interface (UI) Design: This step works on an easy-to-use page plan. It boosts how users feel when they use your site.

Feedback Loop: You will view and test the drafts. You can give input to match your idea.

Development Process:

Front-End Development: The front-end is the part users see and use. This step turns the draft into a live site with HTML, CSS, and scripts.

Back-End Development: The back-end is the tech side of your site. It runs files, tools, and all active parts shown to users.

A skilled web team must know both front-end and back-end. This keeps your site sleek, fast, and simple to use.

4. Testing and Quality Assurance

Before your site goes live, it faces strict checks. This step during web development in Melbourne ensures that all works well and that the user flow stays smooth. Tests often check:

Forms and Links: Ensuring all links, forms, and clicks work.

Browsers: Make sure the site runs fine on Chrome, Edge, and others.

Mobile Use: Testing how well the site fits phones and tabs.

Speed: Checking load times and site pace for smooth use.

Fixing Issues: Clearing bugs or errors to get it live.

This stage is key to a solid launch.

5. Launch and Post-Launch Support

After web development in Melbourne, the team ensures to test the site. After which it’s set to launch. The team will send the site to your live domain and check that all works well. This is a big step, yet it’s not the close of the task.

Post-launch work has these steps:

SEO Optimisation: Make sure the site stays search engine smart by fixing tags, titles, and pics.

Training: The team will show you how to use the CMS if you need to edit the site.

Ongoing Care: Fixes, updates, and checks keep your site in top shape.

Most web design firms give post-launch help to fix any issues that show up once the site goes live.

6. Marketing and Enhancements

Once your site is live, you need to promote it. A good site works if people find it. SEO, social media, and content marketing can help bring traffic and turn visitors into customers.

Some firms also offer site upgrades, like adding features, using third-party tools, or growing the site’s functions as your business grows.

Key Considerations for Choosing the Right Web Development Company

Picking the best team for web development in Melbourne is key to the success of your plan. Here are key points to note:

Experience and Portfolio: Find a firm with a great record of building sites for firms like yours.

Client Reviews: Read posts and speak to past users to check the firm’s trust and service.

Clear Process: Be sure the firm has a neat, clear plan for tasks and chats.

Skill in Tech: Ensure the firm knows the tools and sites that fit your needs (e.g., WordPress, Shopify, custom builds).

Post-Launch Help: Make sure they give post-launch aid and can add tools in time to come.

Concluding Words

Web development in Melbourne and globally is a complex task. With the right team, it can boost your online presence. This will help your business grow. From the first chat to support after launch, every step is key. Each phase ensures your site is useful, eye-catching, and easy to use. When you know the process and set clear goals, you can work well with a web development company. This will bring your business online.

Want a website designed for your business? Contact Make My Website to learn how we can help. We build sites that look great and drive results. Our team is ready to help you bring your vision to life.

[arkandmason1]

How to Reflect Your Brand in Your Vancouver Office Design

Your office is more than just a place where work happens; it's a physical representation of your brand. In Vancouver, a city known for its dynamic business environment and innovative spirit, the design of your office can play a significant role in shaping how your brand is perceived by employees, clients, and visitors. This blog will guide you through the process of reflecting your brand in your Vancouver office design, highlighting key strategies and insights to create a space that truly embodies your company’s identity. Whether you're planning a redesign or setting up a new office, understanding the importance of commercial interior design in Vancouver can help you create an office space that aligns with your brand and business goals.

Understanding the Importance of Brand in Office Design

Your brand is the essence of your company—it's what sets you apart from competitors and communicates your values, culture, and mission to the world. Office design is a powerful tool for bringing your brand to life in a tangible way. When done right, it can:

Reinforce Brand Identity: Every element of your office, from the color scheme to the furniture, can reflect your brand’s personality and values. A well-designed office makes it clear what your company stands for and what it’s all about, even before a conversation starts.

Enhance Employee Engagement: Employees who work in an environment that reflects their company’s brand are more likely to feel connected to the company’s mission and values. This connection can boost morale, foster loyalty, and increase productivity.

Create a Memorable Client Experience: First impressions are lasting, and the design of your office plays a crucial role in shaping how clients and visitors perceive your brand. A thoughtfully designed space can leave a positive, lasting impression and help build stronger relationships with clients.

Key Strategies to Reflect Your Brand in Your Office Design

Start with Your Brand Identity

Before diving into the design process, it’s essential to have a clear understanding of your brand identity. Ask yourself the following questions:

What are our brand’s core values?

What emotions do we want our brand to evoke?

Who is our target audience, and what do they value?

How do we want to be perceived in the market?

Once you have clear answers to these questions, you can begin to translate your brand identity into physical elements in your office design. For example, if your brand values innovation and creativity, your office should feature open, collaborative spaces with bold colors and modern furnishings. If your brand emphasizes professionalism and reliability, a more classic and sophisticated design with muted colors and traditional furniture might be appropriate.

Choose a Color Palette that Reflects Your Brand

Color is one of the most powerful tools in office design for conveying your brand’s personality. The colors you choose for your office should align with your brand’s color palette and evoke the desired emotions. Here’s how to use color effectively:

Bold and Vibrant Colors: If your brand is energetic and forward-thinking, consider incorporating bold colors like red, orange, or bright green. These colors can stimulate creativity and excitement.

Neutral and Calm Colors: For brands that value professionalism and calmness, a neutral palette with shades of gray, beige, and white can create a serene and focused environment.

Natural and Earthy Tones: If sustainability and connection to nature are part of your brand, consider using earthy tones like browns, greens, and blues. These colors can create a soothing and grounded atmosphere.

Incorporate Your Brand’s Visual Elements

Incorporating your brand’s logo, typography, and other visual elements into your office design is a straightforward way to make your brand visible throughout the space. Here are a few ideas:

Logo Placement: Display your company logo prominently in reception areas, conference rooms, and other high-traffic areas. This not only reinforces brand identity but also leaves a strong impression on visitors.

Custom Signage: Use custom signage and wall art that features your brand’s typography and messaging. This can include motivational quotes that align with your brand’s mission or wall murals that tell your brand’s story.

Branded Furniture and Accessories: Consider using furniture and accessories that reflect your brand’s style. For example, custom-designed chairs with your logo or branded office supplies can subtly reinforce your brand identity.

Design Spaces that Reflect Your Company Culture

Your office layout and design should reflect and support your company culture. Here’s how to do it:

Open and Collaborative Spaces: If your company culture values collaboration and teamwork, design open spaces with flexible workstations, communal tables, and breakout areas where employees can easily connect and share ideas.

Private and Focused Areas: For companies that prioritize individual focus and concentration, design spaces with private offices, quiet rooms, and secluded workstations that allow for deep work.

Comfortable and Relaxing Zones: If your brand emphasizes work-life balance and employee well-being, create comfortable lounge areas, wellness rooms, or even a game room where employees can unwind and recharge.

Reflect Local Vancouver Influences

Incorporating elements of Vancouver’s unique culture and environment into your office design can create a sense of place and connect your brand to the local community. Consider these ideas:

Natural Elements: Vancouver is known for its stunning natural landscapes, so bring the outdoors in with natural materials like wood, stone, and plants. Biophilic design, which incorporates nature into the built environment, can enhance well-being and productivity.

Local Art and Culture: Showcase local art, photography, or cultural artifacts that reflect Vancouver’s diverse and vibrant community. This not only adds a unique touch to your office but also supports local artists and cultural initiatives.

Sustainable Design: Sustainability is a core value for many Vancouver businesses. Incorporate eco-friendly materials, energy-efficient lighting, and sustainable practices into your office design to reflect your commitment to environmental responsibility.

Ensure Consistency Across All Spaces

Consistency is key when reflecting your brand in your office design. Every area of your office, from the reception to the restrooms, should carry the same brand message and aesthetic. Here’s how to achieve consistency:

Unified Color Scheme: Maintain a consistent color scheme throughout the office. This doesn’t mean every room needs to be the same color, but the palette should be cohesive and reflective of your brand.

Cohesive Furniture and Decor: Choose furniture and decor that match your brand’s style and are consistent across all spaces. This includes everything from desks and chairs to lighting fixtures and artwork.

Branded Touchpoints: Ensure that all touchpoints, such as business cards, signage, and even employee uniforms, are aligned with your office design and brand identity.

Work with a Professional Commercial Interior Designer

Reflecting your brand in your office design requires careful planning and a deep understanding of both design principles and your brand’s identity. Working with a professional commercial interior designer in Vancouver can help you achieve your vision. These experts can:

Translate Your Brand into Design: A professional designer will take the time to understand your brand and translate it into a cohesive and visually appealing office design.

Maximize Space and Functionality: Designers can help you make the most of your space, ensuring that it not only looks great but also functions effectively for your team’s needs.

Incorporate Local Trends and Standards: With their knowledge of local design trends and building standards, a Vancouver-based designer can ensure your office design is both stylish and compliant.

Conclusion

Reflecting your brand in your Vancouver office design is a powerful way to create a space that resonates with employees, clients, and visitors alike. By carefully considering elements like color, layout, and visual branding, you can create an office that not only looks great but also communicates your brand’s values and identity. Whether you’re a startup looking to make a bold statement or an established company aiming to reinforce your brand, investing in thoughtful office design is key to achieving your goals. With the expertise of a commercial interior designer in Vancouver, you can bring your brand to life in a way that inspires and engages everyone who walks through your doors.

[blogzzs-world]

A Comprehensive Guide to Choosing the Right Baby-G Watch for You

In the realm of wristwatches, few brands have successfully achieved an ideal equilibrium of style, durability, and functionality as effectively as Casio’s Baby-G series. Introduced in 1994 as a companion to the robust G-Shock line, Baby-G watches have since established their own unique identity, attracting a diverse audience with their youthful aesthetics, vibrant color palettes, and remarkable resilience. Whether you are an active person in search of a dependable timepiece that can match your dynamic lifestyle or an individual who simply values a fashionable accessory with a hint of toughness, Baby-G watches present a distinctive combination of style and practicality that is difficult to surpass.

One of the most attractive features of Baby-G watches is their unique design. While they inherit the sturdy characteristics of the G-Shock, Baby-G watches possess a more playful and feminine flair, making them a favored option among young women and teenagers. The design philosophy of Baby-G revolves around merging durability with contemporary aesthetics. These watches come in an extensive array of colors, ranging from vibrant neon shades to gentle pastels, enabling wearers to showcase their individuality and personal taste. The designs frequently feature bold, striking elements such as oversized dials, digital displays, and colorful highlights that create a notable impression on the wrist.

In addition to being aesthetically pleasing, Baby-G watches are made to endure the demands of an active lifestyle. Baby-G watches are shock-resistant, much like their G-Shock predecessors, which makes them perfect for everyday use, sports, and outdoor activities. Because of their ability to both absorb and deflect force, the watch will continue to work even after being dropped, bumped, and otherwise physically abused. Furthermore, Baby-G watches are perfect for swimming, snorkelling, and other water-related activities because they are water-resistant, with several versions having resistance up to 100 meters. Because of their resilience, Baby-G watches are a dependable choice for today's busy woman. They can withstand any challenge life throws at them.

Another important aspect that distinguishes Baby-G watches is their functionality. The watches are unquestionably fashionable, but they also have a tonne of useful capabilities that elevate them above mere fashion accessories. Numerous Baby-G models have numerous features, such as a calendar, stopwatch, alarms, global time, and countdown timer, which make them practical instruments for organising everyday tasks. The illumination on the digital screens makes them easier to view even in dimly lit environments. In order to sync the watch with smartphones for extra functions like phone notifications and automated time updates, several models additionally have Bluetooth connectivity. For individuals who require a watch that can do everything, Baby-G watches are the perfect option because of their stylish design and high level of functionality.

The attractiveness of Baby-G watches to a variety of age groups is one of their distinctive features. Although they are frequently marketed to younger ladies, a wider audience has come to love them because of their adaptability and durability. There is a Baby-G watch for everyone thanks to the broad range of designs, whether you like a sporty appearance, a more sophisticated design, or something in between. In addition, the watches are very robust, so you may wear them for years without worrying about them losing their style or functionality. For everyone searching for a fashionable and useful watch, Baby-G watches are an excellent investment because of their extended lifespan and reasonable pricing.

Casio has been adding new models to the Baby-G range in recent years, addressing the changing demands and tastes of its target market. This involves working with well-known companies and musicians, releasing products in limited quantities, and utilising cutting-edge materials and technology. Because of these developments, Baby-G watches are guaranteed to be popular and current in the rapidly evolving fields of technology and fashion. Baby-G has been able to hold onto its position as a leader in the watch market by adapting while adhering to its key ideals of style and durability.

Baby-G watches are more than simply timepieces; they're declarations of tenacity, style, and usefulness. Baby-G has a watch for everyone, whether you're an athlete, a fashionista, or just someone who enjoys a high-quality watch. These watches are ideal for individuals who lead busy lifestyles but don't want to sacrifice style because to their distinctive designs, sturdy construction, and practical features. Because of this, Baby-G watches have grown to be a popular accessory among many, demonstrating that you can have both style and functionality.

Explore the ideal fusion of fashion and robustness with Baby-G watches, presently offered at Al Wifaq. Baby-G watches have fashionable, bright designs, water resistant, and shock resistance, catering to the modern woman who leads an active lifestyle. These trendy timepieces are made to endure daily wear and tear, whether you're heading to the gym or going out for a laid-back day. Baby-G watches from Al Wifaq are the perfect accessory for people who appreciate both fashion and function because they come in a variety of colours and features to suit every taste and occasion.

[latatravels]

Website Design Services with Latest Methods

If you had not known, it's vital to know that there are some psychological effects that uncovers each color and comes as helpful when the website designers design a website. To them, the psychology behind each color counts a great deal. Needless to say, the human senses usually gets excited for lot many stuffs. One of the effective ways of exciting somebody is likely to happen by projection of color on the walls of the room. It's a proven fact by the scientists that a person who stays inside a red room has greater health issues than a person who resides in blue colored room. As we all know that red symbolizes sorted level of excitement that affects as to how you react to it. Major top-notch brands are extravagantly in favor of lighter colors like blue that stands a good example of relief to the eyes. Auto SEO Service Delhi, Real Estate SEO Consultant India, Resort SEO Services and SEO services India

Colors make a huge difference to a website design. The importance of colors is something that ca not be realized by a layman. A website in green may appear as good as it would in blue. But, color is one thing that brings a big difference to how your audience perceives you. The website design services bears the importance of colors in mind and tries express something unique to the audience. How colors stimulates human senses? The website designers at major website design company, India, favors colors that excite people and appeals to their senses on instant basis. It's true that colors stimulates senses and increase makes a person feel warm and tranquil. However, red simply is one of those few colors that excites you. However, there are certain shades of red in general that looks appealing on a website. Dark red irritates the eyes and does not leave a way too good impression on the mind of the visitors. This is perhaps one of the main reasons why major designers choose colors in a subtle way so that it does not hit hard on eyes of the visitors.

Although red affects your eyes, it's a vital preference of major city people. People who tend to be under the effect of gambling are highly attracted under red lighting condition rather than under blue. It's perhaps one of the main reasons as to major cities such as Las Vegas use red lights in ample. Color usually affects one's performance and makes people feel quicker, however, blue makes you think more even before you act. Mixing Colors Works, The website development services, often mix colors in a website to make it look more appealing. By mixing some complementary colors, the designers bring alive the emotions that are hidden behind each of these colors. However, such mixing should not happen often but occasionally. If it's overdone, then it's likely to place a bad effect on the eyes of the visitors. For instance, a website that is colored in black in the background with pink colored text hits the eye bad.

Best Colors For Websites, The best website design company in India picks up just the right colors to suit the business demands of the client. To pick up colors for websites, you would simply want to pick up your favorite colors and turn them into layout. The designers at most of these agencies can figure out the target audience and see what sort of colors would work well on them. However, it's also pretty unlikely to choose colors that would fit the choice of every visitor. Therefore, it's vital that you give more importance to colors that targets the right audience. As per research, most website visitors do not usually come back to a website simply because of the colors chosen for the site. One of the main things that people generally focus on is the color, however, with multiple colors, you fail to see the dominant factor, which perhaps means considering a redesign. With a blue shade of colors, you are likely to get positive response from the visitors. To excite the audience, you can use colors like orange and red. A moderate color scheme of green and white can also be used for a somewhat fresh and glamorous look.

[odd-cinema]

Reflective Blog (CMNS201)

         For the sake of this assignment, I went back to my Media Audience blog post and the critique I got in my evaluation. As it was early in the course and I was focused on making progress, I overlooked the deeper meaning in what I was writing as it pertained to the course. As per the tutor’s thoughts, I was missing the importance of my role as a prosumer in media. A prosumer is someone who can act as a consumer, producer and distributor of media rather than taking a position as being “passive receptacles of media” (Klein, 2017). I spend a fair share of time as an audience to film and feel very passionately about it, which drives me to write about my thoughts through apps like Letterboxd. I take the time to write my reviews, reference external influences of my thoughts, and promote the films that I believe people should see and enjoy. As a consumer, I pay for a subscription to this app that allows me aesthetic benefits and ad removal for my experience with the app and can imply a bit of prestige for other users who look through my account (Savage, 2014). Letterboxd then has my money to improve user experience and pay staff, but the data they collect from myself and all users is free to them and increases their profit as well.

A concern I outline in my blog post is the impact of targeted media and advertisements online that can lead to an echo chamber of ideologies and impact mental health as well. I focused on the internet in expressing my concern for audiences, but this extends further to traditional media and examples of media convergence as well. Gasher et al., (2016) touch on the anomaly of cultural products and how audiences are exposed to cultural products and hidden advertisements because those with a vested interest can control things like what is advertised, and the costs associated with them. This is important to my previous argument because similar to how people experience curated online, people have always chosen what shows, movies, newspapers and more that they invest their time into. For example, if someone is tuning into the same show each week, whether broadcasted or through streaming, they could be influenced by the intentions of those with vested interests over time. It sheds light on the importance of diverse programming and voices in media, to break up the penetration of single influences and ideologies.  

This ties into the important topic how media is regulated with the audience in mind, whether that be traditional media or new media. In a Canadian context, the CRTC has struggled at length with improving legislation as technology and media have rapidly evolved (Shtern & Blake, 2014). Not everyone agrees that the CRTC is always necessary in holding power over broadcasting and telecommunications, but that overlooks the impact of allowing media concentration (specifically vertical integration) to dominate the market more than it already does (Shtern & Blake, 2014). Despite the intervention of regulatory bodies, there are still many issues such as the “lack of ownership diversity, leading to a situation in which four major companies exercise considerable control over Canada’s broadcast and telecom systems” (Shtern & Blake, 2014, p. 94). This means that audience members have to exercise more critical thinking and consideration of the media they consume, but also that platforms online that allow diverse voices are more important than ever.

References:

Gasher, M., Skinner, D., Lorimer, R. (2016). Mass communication in a digital age. In Mass communication in Canada (8th ed.) (pp. 336–361). Don Mills, ON: Oxford University Press.

Klein, R. (2017). CMNS 201. Introduction to Communication Studies. Study Guide. Edmonton: Athabasca University.

Savage, P. (2014). Audiences are key. In L. R. Shade (Ed.). Mediascapes: New patterns in Canadian communication (4th ed.), (pp. 127–149). Toronto, ON: Nelson Education

Shtern, J., Blake, S. (2014). Power and politics at the CRTC: The recent past and uncertain future of Canada’s communications regulator. In L. R. Shade (Ed.). Mediascapes: New patterns in Canadian communication (4th ed.), (pp. 84–106). Toronto, ON: Nelson Education.

[franaltarejos]

Effective Product Branding Tips In 2023

Among thousands of competitors offering the exact thing as your brand, product branding is the thing that makes you stand out.

With the power of a good logo, packaging, design, imagery, and brand message, your product can get people to stop and notice.

All that said, we know it’s not as easy as it may seem. A lot goes into building a product brand, and marketing is among the most critical factors that generate successful branding.

To help you out, we’ll discuss the best product branding tips to get your company going in 2023!

Effective Product Branding Tips For 2023

Make An Eye-Catching Brand Logo

An effective product and package design can only be achieved if you focus on the critical elements of your brand identity.

‘Dark and mysterious’ or ‘colorful and quirky’- your visual choices determine what customers will connect to your product design.

Here are some factors to consider when designing your brand logo:

Color Palette

When choosing the color palette for your logo, it’s crucial to incorporate shades that reflect your vision, products, and target market.

Font

Fonts typically evoke emotions; they can show your brand’s best side if chosen correctly. Choose a text style to help consumers connect your logo to your brand.

Graphics

When it comes to buyers, people do judge their product by its cover! If your graphic game is off, there’s a high chance that your product may go unnoticed on the shelves.

Have A Clear Vision

You may have a clear idea about what your brand identity is and what your goals are. But product branding requires you to take it further by encapsulating your brand vision in your product.

With this in mind, starting your product branding process with a clear vision is essential.

Here are some key questions to answer to have a deeper understanding of your brand’s vision:

What message are we trying to imply?

What does our market need right now?

How can my product stand out from competing items in the market?

By answering these questions, you will have a clearer idea of your marketing strategy.

Identify Your Target Audience

Your product branding’s success hinges on clearly understanding who your target audience is and how to reach them.

By knowing your audience, you can target those willing to pay for your products – this is an effective and affordable way to generate business in 2023.

Take SEO Seriously

Search Engine Optimization is a great way to trailblaze your product branding. 

You can use keywords, backlinking, and other SEO strategies to reach potential customers even though they aren’t actively following you on social media.

However, SEO isn’t only about reaching new customers.

It’s also about the technical aspects of your brand’s website, including loading speed and user interface-friendliness. 

Always Be On-Brand

Consistency in product branding is about how all your products represent a consistent brand message.

Your goal with a consistent brand image is to ensure that your products, including your package labeling structure, are recognizable.

No matter what color you tweak according to the theme of a variant, your logo is the key to product branding.

Take famous brands like Coca-Cola and Starbucks, for example.

Coca-Cola has trademarked its “Coca-Cola Red” color, logo typography, and glass bottle shape.

On the other hand, Starbucks has revised its logo throughout the years, but two things remain consistent – its green color palette and siren graphic design.

On top of your packaging and brand logo, it’s also essential to remain consistent whenever you engage with your target audience. Make sure to bring consistency to your company website and social media accounts.

Don’t Be Afraid To Use Humor

Nowadays, consumers respond well to humorous brands compared to serious ones because they cut through the tension and appear more approachable.

Now, more than ever, consumers are drawn to relatable brands. 

They are more likely to support brands living in the same world and experiencing the same stuff, so using humor and satire is an intelligent way to build that connection with your audience.

Use Social Media To Your Advantage

In 2023, social media will be unstoppable – it will be the most powerful tool to market your brand, increase sales, generate leads, and separate your company from competitors.

Therefore, regularly posting on Facebook, Twitter, Instagram, and other social media platforms is essential.

[promise-cooper]

Creative Concept Journal

URL https://www.tumblr.com/blog/promise-cooper

NorthShore Pump Track

A pump track to fill in the space of Maritime Green to bring the community to Northshore. We welcome families, skaters and Olympic athletes. A pump track is timeless and can be used by everyone at any time. Great use of a large space and unique Olympic athlete's village addition.

Response to the Site and Client Brief

After visiting the Northshore site and taking a look at both the Maritime Green and The Workshop areas, the next step is to come to a decision on which area would be suitable to build a pump track on.

The initial thought would be to build onto the Maritime Green area as it has a large, empty surface therefore there would not be any demolition required.

The following image shows the Maritime Green area. The idea is to build a pump track in the front part, leaving the grass as it is to allow for seating and viewing. One issue with this area is the lack of shade. Depending on the budget, it would be beneficial to invite the community to a tree-planting weekend once the pump track has been built. This would help with the increase in shade as well as welcoming the community to the new addition to Maritime Green.

This project aims to last during the 2032 Olympics as Northshore is being used as the athlete's village. Knowing this, there were many ideas that came to mind involving how the athletes could utilize whatever is built. A pump track is not only useful for skaters but almost every other sport as it requires balance and coordination.

Originality

The addition of a pump track would be like nothing Northshore has to offer therefore would not create any competition between venues. In addition to this, it would be open 24/7, different from somewhere such as Eat Street which is available only from Friday to Sunday. By doing this, the community will be able to experience Northshore in a different light.

During the brainstorming process for this idea, two main concerns came up. The first concern was how it would be built within the $70,000 budget. After thorough research, the best decision would be to design a pre-built pump track that can be easily placed on top of the Maritime Green concrete. This makes it easier as there is no need for any demolition. Additionally, when it comes time to remove the pump track, there should not be any damage to the ground underneath.

'Parkitect' is an example of an Australian company that sells pre-built pump tracks.

To pay respect to the indigenous land, we could invite indigenous artists to paint over the track.

The artwork above is by Alison Munti Riley, an indigenous artist from the '70's.

Audience Engagement, Ethics and Diversity

The main target audience for this project is anyone who can (or is learning) to skate, scooter or ride a bike. This project would "not only offer a space to exercise and improve skills such as balance and coordination, but it would also provide a community focal point.

As previously mentioned, it is important to pay respect to the indigenous land so inviting indigenous artists to paint the track will hopefully remind the community of where this land came from.

Feasibility, Sustainability and Enduring Significance

Budget

The current budget for this project is $70,000 which does not provide much room for additional expenses. 'Parkitects' prices include full design customization, customs clearance, and unpacking with the complete package on pallets ready for your collection or delivery. For this space, the 'Events Edition Modular Pump Track' would be ideal as it can be easily removed later. The cost for this would come to $52,000, leaving us $18,000 to spare.

With the leftover money, it would be beneficial to the space to add a public water fountain. The average cost in Australia is $4,300 including labor and materials.

Additionally, the price of a digital stopwatch and scoreboard comes to an average of $800, still leaving money left over in the budget.

As EDQ are looking for a project that will last up to ten years, it is important that the materials used for this pump track can not be easily damaged or ware away fast. Parkitect build their tracks using composite material which is then installed on any flat surface.

Challenge

The addition of a pump track for the 2032 Olympics would be sure to leave a legacy as it is not a typical space for an Athlete's Village to provide, making it a unique experience.

Since the introduction of skateboarding into the Olympics back in 2020, many people's minds about the sport have changed for the better. As stated by silver medalist, Kelvin Hoefler, “It’s growing so fast after the Games, the number of people doing skateboarding has grown a lot.”(Merrell, 2022). This shows that there will already be an Olympic community that will thrive off the utilization of this project.  

Digital Component

To create a digital footprint, there will be a scoreboard and timer so riders are able to time themselves around the track. This will then be stored on a Northshore Pump Track website where other riders can see the best times. The aim is that this will motivate riders to come back and keep practicing to try and get on the leaderboard. Additionally, this will hopefully promote competitions to take place.

During the 2032 Olympics, riders could use the scoreboard to come and compete with the athletes while keeping track of everyone's time.

References

Bearing. (n.d.). Find pump tracks that are designed perfectly & easy to build. Parkitect Australia. https://parkitect.com.au/

East Lothian Council. (n.d.). Pump Tracks. Www.eastlothian.gov.uk. https://www.eastlothian.gov.uk/pump-tracks#:~:text=Pump%20Tracks%20not%20only%20offer

Ladenburg, M. (n.d.). What is a pumptrack? Www.parkitect.ch. Retrieved March 26, 2023, from https://www.parkitect.ch/blog/what-is-a-pumptrack#:~:text=Asphalt%20is%20a%20common%20material

Living, V. (2020, June 4). 11 Indigenous Australian artists you should know about. Vogue Australia. https://www.vogue.com.au/vogue-living/arts/11-indigenous-australian-artists-you-should-know-about/image-gallery/1f65e31a0a04b022b28ccbf40465e16d

Merrell, C. (2022, July 23). One year on: How skateboarding’s Olympic debut changed the Games. Olympics.com; International Olympic Committee. https://olympics.com/en/news/one-year-on-skateboarding-olympic-debut-feature

Toma, L. (2022, November 6). How Much Does a Water Fountain Cost in 2023? Lawn Care Blog | Lawn Love. https://lawnlove.com/blog/water-fountain-cost/

[penkraft123]

Tips on promoting art, what works best for you.

“Your Art is your seed and the Promotion/marketing is the Nurturing that you need to provide in order to sprout into the healthy strong Tree.” As an artist, it’s not enough to create art, you need to promote your artwork as well. Your creativity needs to be seen by people across the world. However, you need to plan to introduce your artwork to the art community.

Making sure that your Artwork reaches the right audience and potential buyers is crucial for achieving success. If you don’t make an effort to get your work out there, no one will be able to tell you how much they love it – or purchase a piece. If you’ve only begun your art career then you may have to build a reputation in your niche.

Promoting your artwork should not feel overwhelming. You don’t have to do everything at once. One of the important things about successful promotion is to have a targeted specific aim in mind. This means that the very first step in promoting your artwork effectively is to decide what you want to achieve.

Create your own Videos :

The best platform to showcase your artwork and reach a potential audience is YouTube. It ranks two for search engines. Videos are one of the best ways to share content. Videos are a nice outbreak rather than posting a Blog. It’s easy to make and upload it on YouTube.

Your site will benefit from all the traffic YouTube already gets. Your site will benefit from all the traffic YouTube already gets. Make videos that are related to your audience to segregate your market.

For example, if you’re a Madhubani Artist, show others how to master a particular technique. For some inspiration on using videos on your website, take a look at our video page and for some extra tips on creating good art videos see Learn Madhubani Painting on Kettle with Penkraft!

This helps us  decide on the goals that you would like to achieve. Promote your art accordingly.

Guest Blog Post on Other Art Blogs :

Guest Blogging is not only the best way to get more traffic but also to create a Brand Recognition for your company. It gives the opportunity to introduce yourself to new readers to know more about your Brand. Find other Artists and ask them if you can write a Guest Blog. Offer them to share an inspiring story, like How to Demonstrate or Tip for making easy Artwork.

Your Guest Blog will include a brief description about your artwork and who you areand a link back to your Website or Blog. And by doing so, you’ll drive traffic back to your site where it can eventually lead to sales. This also adds to your credibility as an artist and an expert in your field.

Get Social :

Get Socialized!! The best and fastest way to grow your Brand is to get socialized. Social media sites like Facebook, Instagram are the fastest way to build your Brand recognition for you and your Art Business. There are so many opportunities given to grow on Social media Platforms. It’s the most used site these days and easy to find your target audience. A strong brand is invaluable and serves to communicate credibility to your prospective customers, peers and business associates.

The opportunities are virtually endless. In every industry, digital marketing is becoming more and more relevant. There are benefits like going Live and interacting directly with your customers. Getting instant feedback from your audience helps you to know where exactly you need to work on.

Penkraft conducts classes, course, online courses, live courses, workshops, teachers' training & online teachers' training in Handwriting Improvement, Calligraphy, Abacus Maths, Vedic Maths, Phonics and various Craft & Artforms - Madhubani, Mandala, Warli, Gond, Lippan Art, Kalighat, Kalamkari, Pichwai, Cheriyal, Kerala Mural, Pattachitra, Tanjore Painting, One Stroke Painting, Decoupage, Image Transfer, Resin Art, Fluid Art, Alcohol Ink Art, Pop Art, Knife Painting, Scandinavian Art, Water Colors, Coffee Painting, Pencil Shading, Resin Art Advanced etc. at pan-India locations. With our mission to inspire, educate, empower & uplift people through our endeavours, we have trained & operationally supported (and continue to support) 1500+ home-makers to become Penkraft Certified Teachers? in various disciplines.  

[charliepipedesigner]

Contemporary Research into Influencer Collaborations - Major Project

The portable headphones company collaborated with Kim Kardashian to create a product that provides comfort to the ears whilst blending into the individuals skin tone. This is presented in a banner on the Beats website showing Kim Kardashian wearing the earphones on the right, and a summary to describe the product.

The product itself is a comfortable and securely-fit head device whilst it still visually looks elegant, which is a reflection on Kim Kardashian as a personal in terms of her appearance. One of the unique selling points for this product includes the noise-cancelling mode. This allows users to listen to their audio without any external noises for a more immersive experience. Most campaigns and other brand promotions will give the noise-cancelling feature its own presentation because individuals like to be focused on doing something whilst only listening to the sound: such as studying, working out, video game audio to take advantage over other players in-game, and listening to music or a podcast in public spaces.

Furthermore, the web page also displays a series of photographic and animated carousels to promote other unique selling points. For instance, the on-device controls demonstrate to the audience how to use the 'b' button on the device in order to manage the audio settings. The red dots on the carousel showcases a series of iconography to demonstrate how many times to press the button to activate a specific setting. I like this design element because it allows the audience to scroll through the web page quickly by reading one-sentence descriptions with a supporting representation of the features. The consumer wearing the earphones in the carousel demonstrates where to find the 'b' button on the device whilst representing the age demographic.

In conclusion to this contemporary example of an influencer collaboration, I really like the promotion of the product on the web page because it provides a range of medium methods such as photography, animation, and iconography to sell to the intended audience. Using Kim Kardashian as the collaborator compliments the intentions of the product because visually and aesthetically the earphones are fitted for a wider audience with the choice of skin tone colours (as well as other shades such as black and white). In regards to my concept I would have to think about an influencer who is within the gaming industry and present online, so that the target audience would be inspired to buy the product and to be associated with the brand. I will take inspiration from the functionality of the on-device features, in addition to campaign designs.

[blood-darkened-moon]

Umbrella Pharmaceuticals - Chapter 2

I

In the shade of a gnarled chestnut tree, she waited for Edward in a clearing in the east garden of Ashford Hall. As they did every Sunday, they would meet to read the draft of his next novel, an autobiographical fiction about his childhood and adolescence in Italy until his exile to Ireland because of the victory of fascism. He had crafted the narrative according to the taste of his target audience, of which Edward was a part as a zero reader of all his works.

-Elizabeth?

Someone called from the edge of the clearing. Her strained eyes distinguished a figure in a refined cream-colored suit.

Edward.

It didn't take long for them to meet again. They kissed each other on the lips. Her rose-scented perfume mingled with his vanilla fragrance.

-Shall we go? -she suggested.

-Let's go. -He followed her.

They strolled leisurely, she clinging to his arm until they reached a bench sheltered under a century-old oak tree. Each took his favorite place, Elizabeth on the left and Edward on the right. As Elizabeth prepared the typewritten draft for reading, she detected Edward's self-absorbed posture, with his legs crossed and his gaze wandering; a sign of obvious uneasiness.

-What is troubling you? -he asked.

-Nothing, I'm fine. -He groomed his mustache evasively.

Elizabeth stroked his arm to coax him. She guessed the source of his obfuscation.

-Is it Spencer?

Edward swallowed:

-Yes.

-What's the matter?

Edward sighed:

-I don't want Spencer to break his promise.

-Don't you trust him?

-Yes. -No. I don't know. I'm undecided. -He tensely stroked the hand she had laid on his arm.

-Are you going to cancel your participation in his company?

-I don't know.

-Give him some time off.

-Yes... Anyway. Sorry... Let's change the subject. I want to know what happened with Lisbeth. What happened after the black shirts came knocking on her door?

-Let's find out," Elizabeth invited.

II

The carillon at Saint Michael's chimed one o'clock in the afternoon. The mayor of Raccoon City, George Brown, had not yet returned to his office, where an impatient Oswell rested on a leather couch behind a window overlooking a picturesque village of brick and wood buildings in the foothills of the Arklay Mountains. He had requested an audience with the local representative to negotiate the construction of an Anzec factory in the town.

Raccoon City was, compared to the surrounding towns, a tiny village mostly inhabited by whites who had migrated for the sole purpose of nibbling at the remnants of the Midwest's buoyant industrial wealth. On the face of it, there was no reason for a British aristocrat to take up residence in such a shabby place. However, there were two reasons. First, it's a fledgling, virginal industry, with no foreign investment. And secondly, an inbred and corruptible city council. He envisioned the place as a prototypical corporate city, with automotive and pharmaceutical factories of its own.

The office door opened. Finally.

-Excuse me, Mr. Spencer. I'll be right with you," said a deep voice parched with tobacco.

George Brown hurried into the office, shook Oswell's hand a second time, and then settled into his own chair behind a desk decorated with all sorts of trinkets and a couple of shoddily stuffed animals. Brown was a squat, monastically coiffed fellow whose baggy brown suit didn't match his bushy black mustache.

-Don't worry. I understand the demands of your position, Mr. Brown. -He didn't like to be referred to as sir.

Brown pulled a notebook from one of his desk drawers and a pen.

-Tell me, Mr. Spencer, what kind of investment you would like to make in Raccoon City.

-I would like to open a factory for Anzec Pharma, my pharmaceutical company, for the production of drugs. I recently bought a patent and would like to put it to use. I'm confident that the rumors I've heard about the city's fiscal and industrial potential are true.

-Yes, I assure you they are. Brown smiled broadly. -I'm sure that with the support of big businessmen like yourself, Raccoon City will be one of the best cities in the Midwest.

-Aha," Oswell cut off the flattery. -As I said, I'm confident in the city's potential.

-Yeah, yeah, good. Don't worry. We will see to it that you are provided with all the means necessary to accomplish your objectives. -He wrote in the notebook.

-If so, I wouldn't mind supporting your party in a future election.

-Sure. When do you plan to build the factory?

-As soon as I get the title to the property. Early summer. -Brown went back to writing in the notebook.

-Understood. We'll take care of it. And also the benefits you are entitled to as a foreign investor.

-Good.

One goal remained: to seal his partnership with Earl Ashford to dispose of his political and patrimonial power.

Translated with www.DeepL.com/Translator

Umbrella Pharmaceuticals - Chapter 2

I

A la sombra de un retorcido castaño, esperaba a Edward en un claro del jardín oriental de Ashford Hall. Como cada domingo, se reunirían para leer el borrador de su próxima novela, una ficción autobiográfica sobre su infancia y adolescencia en Italia hasta su exilio a Irlanda por la victoria del fascismo. Había elaborado la narración según el gusto de su público objetivo, del cual Edward formaba parte como lector cero de todas sus obras.

—¿Elizabeth?

Alguien llamó desde el límite del claro. Su esforzada vista distinguió una figura ataviada con un refinado traje color crema.

Edward.

No tardaron en reencontrarse. Se regalaron un beso en los labios. El perfume con esencia de rosas de ella se mezcló con la fragancia vainilla de él.

—¿Vamos? —ella sugirió.

—Vamos. —Él la siguió.

Pasearon con parsimonia, ella agarrada del brazo de él, hasta que alcanzaron un banco resguardado bajo un roble centenario. Cada uno se acomodó en su sitio favorito, Elizabeth a la izquierda y Edward a la derecha. Mientras Elizabeth preparaba el mecanografiado borrador para su lectura, detectó la ensimismada postura de Edward, con las piernas cruzadas y la mirada extraviada; síntoma de una evidente inquietud.

—¿Qué te preocupa? —interrogó.

—Nada, estoy bien. —Se acicaló el bigote evasivo.

Elizabeth le acarició el brazo para convencerlo. Adivinaba cuál era la fuente de su ofuscación.

—¿Es por Spencer?

Edward tragó saliva:

—Sí.

—¿Qué ocurre?

Edward suspiró:

—No quiero que Spencer incumpla su promesa.

—¿No confías en él?

—Sí. No. No lo sé. Estoy indeciso. —Él, tenso, acarició la mano que ella había posado sobre su brazo.

—¿Vas a cancelar tu participación en su compañía?

—No lo sé.

—Concédele un tiempo de margen.

—Sí… En fin. Lo siento… Cambiemos de tema. Quiero saber qué ocurrió con Lisbeth. Qué pasó después de que las camisas negras llamaran a su puerta.

—Averigüémoslo —invitó Elizabeth.

II

El carrillón de Saint Michael tocó la una de la tarde. El alcalde de Raccoon City, George Brown, todavía no había regresado a su despacho, donde un impaciente Oswell descansaba en un sofá de cuero a espaldas de una ventana desde la que se divisaba una pintoresca población de edificios de ladrillo y madera en el pie de las montañas Arklay. Había solicitado una audiencia con el representante local para negociar la construcción de una fábrica de Anzec en la localidad.

Raccoon City era, en comparación con las ciudades de alrededor, un pueblucho mayoritariamente habitado por blancos que habían emigrado con el único propósito de mordisquear los restos de la boyante riqueza industrial del Medio Oeste. A priori, no había razón para que un aristócrata británico se fijase en un lugar tan cutre. No obstante, había dos motivos. En primer lugar, su incipiente y virginal industria, sin inversión extranjera. Y, en segundo lugar, un endogámico y corruptible ayuntamiento. Imaginó aquel sitio como un prototipo de ciudad corporativa, con factorías automotrices y farmacéuticas de su propiedad.

La puerta del despacho se abrió. Por fin.

—Discúlpeme, señor Spencer. Ahora mismo le atiendo —dijo una grave voz reseca por el tabaco.

George Brown entró en el despacho con prisa, le estrechó la mano a Oswell por segunda vez y, a continuación, se aposentó en su propio sillón, tras un escritorio decorado con toda clase de baratijas y un par de animales disecados con poca maña. Brown era un tipo rechoncho y de monástico peinado cuyo holgado traje marrón no combinaba con su poblado bigote negro.

—No se preocupe. Entiendo la exigencia de su cargo, señor Brown. —No le gustaba que se refiriesen a él como señor.

Brown sacó un cuaderno de uno de los cajones de su escritorio y una pluma.

—Dígame, señor Spencer, qué clase de inversión le gustaría hacer en Raccoon City.

—Inaugurar una fábrica de Anzec Pharma, mi empresa farmacéutica, para la producción de medicamentos. Hace poco compré una patente y quisiera darle uso. Confío en que los rumores que he escuchado sobre el potencial fiscal e industrial de la ciudad sean ciertos.

—Sí, le aseguro que lo son —. Brown sonrió ampliamente. —Seguro que con el apoyo de grandes empresarios como usted Raccoon City será una de las mejores ciudades de todo el Medio Oeste.

—Ajá —Oswell cortó la adulación. —Como he dicho, confío en el potencial de la ciudad.

—Sí, sí, bien. No se preocupe. Nosotros nos encargaremos de facilitarle todos los medios necesarios para que cumpla con sus objetivos. —Escribió en el cuaderno.

—Si es así, no me importaría apoyar su partido de cara a una futura elección.

—Claro. ¿Cuándo planea construir la fábrica?

—En cuanto consiga la titularidad de la propiedad. A comienzos de verano. —Brown volvió a escribir en el cuaderno.

—Entendido. Nos ocuparemos de ello. Y también de los beneficios que le corresponden como inversor extranjero.

—Bien.

Quedaba un objetivo: sellar su asociación con el conde Ashford para disponer de su poder político y patrimonial.