#jewelry social media marketing

[auroraeaglesmedia]

Created for Polacheck's Jewelers social media in Calabasas, CA.

[jewelrymarketingjewelish]

Best Online Jewelry Marketing ideas for your jewelry brand / business | How digital marketing for jewelry can benefit your jewelry business.

Create a user-friendly website for your jewelry which can engage more online shoppers.

Online E-Commerce Jewelry store for your business would be more beneficial. Make sure your E-commerce website is SEO compliant and can be use as an online e-commerce jewelry store for your brand with proper inventory and ordering management facility.

Using such websites you can do e-commerce jewelry store marketing using any good jewelry e-commerce advt services provider.

Get SEO (Search Engine Optimization) done for your website by proper jewelry digital marketing agency who has expertise in jewelry marketing for jewelers or jewelry business.

Search Engine Optimization (SEO) plays very important role if you want to promote your jewelry business online. SEO of your jewelry website will be the important step for moving smoothly towards the digital marketing for jewelry sale.

Carry out email marketing for your jewelry promotion and convert shoppers into your regular clients by your jewelry advertisement through email.

Email marketing can be a great tool for your jewelry business in order to carry out online jewelry store marketing. Proper email marketing can even engage customers on your website and can create loyal customers.

Create strong social media presence which engages visitors, drives awareness of your brand and convert the visitors into your clients and achieve sales through it.

Create a strong digital marketing platform for jewelry promotion using social media and online tools. Avail service of agencies that provide Social Media Marketing for jewelry business.

Social media marketing for jewelry business helps you a lot in order to improve your reach to your potential customers. Facebook and Instagram also provide paid promotion / advertisement facility using which you can fulfill various online jewelry marketing goals.

Lead generation for jewelry sale can be one of the important aspects for your online jewelry marketing.

Run ads for jewelry as PPC (Pay per click advertising) advertisements for faster sales.

PPC and / or Google Ads are very important for digital marketing of jewelry or online jewelry promotion for sale.

Write related blogs regarding your online jewelry store or your online jewelry sale which attracts your potential clients.

Write proper blog which spreads awareness about your jewelry business among potential customers because blog also plays very important role in your jewelry advertising or online jewelry promotion of your brand.

Learn More

[harmongroup]

Social Media Brand Marketing for Jewelry Retailers | Harmon Grp

As a jewelry developer, it's important to stand out in a competitive request. One way to do this is to produce innovative and creative social media juggernauts that will capture the attention of your target followership. Communicating sessions with your platoon should be concentrated on coming up with intriguing ways to showcase your products and engage implicit guests. For illustration, you could launch a selfie contest in which actors have a chance to win a piece of jewelry by posting a print of themselves wearing one of your designs.

You could also host a virtual party on Instagram Live, featuring special guest appearances, abatements, and giveaways. By allowing outside the box, you can develop social media juggernauts that will help to separate your brand and increase deals.

Through creative juggernauts, jewelry brands can reach a wide followership and make connections with implicit guests. By using the power of social media, jewelry brands can showcase their products in a unique and engaging way, driving brand mindfulness and deals. In addition, social media provides an occasion to connect with guests in a particular position, creating a sense of fidelity and connection. For these reasons, jewelry brands should consider incorporating social media into their marketing strategies.

We at Harmon Group Nashville, TN with our experience of times working for jewelers can help you bring the stylish out of your brand by creating the best-suited social media juggernauts for your brand to make your business successful.

[zebratechiessolutions]

How Can an Expert Agency Help Jewelry Digital Marketing? 

A strong online presence ensures success in the highly competitive jewelry retail world. Jewelry consumers increasingly use digital platforms to explore, compare, and purchase exclusive pieces. In such cases, hiring a reliable agency in digital marketing can significantly enhance a jewelry brand’s online presence, drive traffic, and increase sales. Here’s how a specialized agency can make a difference in jewelry digital marketing:

Crafting a Unique Brand Identity

Creating a unique brand identity always matters for successful digital marketing. Here, the expert agencies have the experience and creativity to craft a unique and memorable brand image that resonates with your target audience. They can even help in:

The team creates a distinctive logo and exclusive branding elements.

They work on creating a captivating brand story that connects emotionally with consumers.

They use unique colors, fonts, and design elements across all digital platforms.

Website Development and Optimization

A well-designed and user-friendly website is critical for converting visitors into customers. Agencies can offer:

They build different websites that provide an optimal viewing experience across all devices.

The experts implement advanced and excellent SEO strategies to improve the overall search engine rankings and drive organic traffic.

They know how to enhance the site navigation, loading speeds, and overall user experience to keep visitors engaged.

Search Engine Optimization (SEO)

When hiring a professional and reputed agency for jewelry social media marketing in India, SEO is essential for ensuring your jewelry business appears in different search engine results. In such cases, the agencies provide:

Identifying the most effective and genuine keywords to target your audience.

Optimizing website content, meta descriptions, and tags.

Building backlinks and enhancing your online reputation.

Social Media Marketing

Social media platforms are also considered powerful tools for reaching potential customers. Agencies can manage your social media presence by:

The right agency can efficiently execute targeted ad campaigns on platforms like Facebook, Instagram, and Twitter.

They even interact with the followers, respond to comments, and assist in managing your online community.

They even collaborate with different influencers to reach a broader audience group and add credibility to your brand.

Summary 

So, partnering with an expert agency for jewelry digital marketing can elevate your brand’s online presence, drive targeted traffic, and increase huge sales. So, investing in professional digital marketing services is not just an expense but is also considered a strategic move. 

[crushaderstech]

Shining Online: A Blueprint for Success in Jewellery Sales

In an era dominated by digital advancements, the marketing landscape has experienced a remarkable transformation. Traditional marketing methods are needed to captivate consumers in the fiercely competitive jewellery industry of India. It is the time when digital marketing agencies, like Crushaders Tech Solution, step in, revolutionizing the way jewellery brands engage with their target audience. In this blog, we will explore the realm of Crushaders Tech and discover how they have emerged as the go-to digital marketing agency for jewellery stores in India.

Understanding the Jewelry Market:

The Indian jewellery market stands out as a dynamic and fiercely competitive arena on the global stage. Fueled by a profound cultural legacy and an ardent passion for precious metals and gemstones, the discerning and exacting Indian consumer defines this landscape. In this demanding context, jewelry brands must possess not only exceptional craftsmanship but also a digital presence that not only dazzles but also mirrors their distinctive brand essence and principles.

Role of Crushaders Tech:

Building a Professional Website:

Whether you're an established jewelry store owner or a newcomer in the jewellery industry looking to explore online sales, a professional website is an essential cornerstone of your business. It's important to note that the success of your online jewellery venture extends far beyond the aesthetics of your website. To thrive in this competitive market, it's crucial to continually assess and enhance your site, incorporating customer feedback, staying current with industry trends, and leveraging data analysis to elevate the user experience and boost your sales. For expert assistance in crafting a stunning website that aligns with your business goals, reach out to Crushaders Tech, a digital marketing agency for jewellery stores in India and Make your jewellery company's website visually appealing.

Executing SEO Strategies:

SEO ensures that your website emerges for the jewellery-related keywords your customers seek, enhancing your presence across search engines such as Google and Bing. Furthermore, SEO is pivotal in elevating brand awareness while cementing the website's authority within its niche. Simultaneously, it encompasses various search engine-focused activities, including in-depth query research, fine-tuning web pages for specific keywords, crafting valuable content, adhering to Google's best practices, and fortifying the website's off-page reputation. With Crushaders tech SEO techniques, your website secures a prominent position in search results, realizing overarching business objectives such as increased organic web traffic, lead generation, sales, and revenue growth.

Implementing Social Media Techniques:

Social media platforms foster business engagement by offering dedicated business interfaces, enabling companies to discover, interact, and meaningfully connect with their intended audience. Crushaders Tech approaches every facet of social media with utmost dedication. These include setting up your store's social media accounts, curating and delivering top-notch content, and ensuring a continuous and effective online presence. Their process involves meticulous research to select the most suitable social media channels, followed by profile optimization. They maintain a steadfast commitment to consistency, regularly delivering high-quality and pertinent content across these platforms.

PPC Operation:

Pay-per-click (PPC) operations have become quite the buzz lately. However, it's crucial to remember that, similar to Facebook ads, PPC campaigns should be carefully tailored to suit your specific industry and niche. jewellery brands, at their level, must assess their PPC strategy. Regarding digital marketing for jewellery stores and jewellers, Crushaders Tech is dedicated to optimizing the return on investment for every dollar spent on PPC campaigns. Their PPC approach revolves around two primary goals: targeting the traffic and increasing the leads to maximize your advertising budget.

Content creation:

The prevailing consensus is that content is paramount in any effective marketing strategy. At Crushaders Tech, they place a strong emphasis on quality content within the digital marketing approach explicitly tailored for jewellery stores and jewellers. Whether crafting compelling blog posts on jewelry designs or introducing innovative social initiatives, be it in text, video, or audio, the quality and presentation of content in digital marketing strategy for jewellery retailers and jewellers are second to none. This commitment to quality is one of the key drivers behind our tangible impact on your bottom line. Crushaders Tech's specialization lies in providing customized digital marketing solutions for jewellery businesses, and if you're seeking actionable steps to succeed, Crushaders Tech is the ideal choice fora Digital Marketing agency For the Jewellery industry in India.

If you require assistance promoting your jewellery products or attracting clients through advertising, Crushaders Tech stands out as the best digital marketing company for a jewellery business in India. Their proficiency in jewellery marketing, coupled with the expertise of a seasoned team, guarantees comprehensive attention to your digital marketing requirements.

Feel free to reach out to Crushaders Tech today!

[n1kk11-blog]

Hello Everyone...

https://www.zazzle.com/z/abw3xth9?rf=238378723538093137

Check out this family portrait pin guys

[nishloves]

jelly; yuji itadori (jujutsu kaisen)

yuji itadori (jujutsu kaisen) x f! reader // fluff oneshot //

words : 1.5k // masterlist

requested by @feat-sun

hey there sunny! i sincerely hope this is upto your expectations and that you like this little oneshot which I wrote (I'm sorry that it's rather short) yuji is such a walking green flag and it was so fun to write him 😭🩷 also let's pretend that sukuna is prolly hibernating inside yuji's brain (coz i didn't know how to add his snarky remarks in the fic 🥲) also, hope it's to your liking <3

"yuji~" a small pout graced your features as you laid your head on yuji's shoulder while he gamed, too oblivious to your pout and desperation.

you just wanted cuddles and he wasn't giving you any, you understood he couldn't just turn the game off and spoil you and you didn't want to seem like someone who would deprive her boyfriend of games but you were feeling clingy and yuji not paying attention to you did slightly hurt a little.

"yuji," you reluctantly whispered in his ears as your boyfriend just hummed, "y/n, give me like fifteen minutes please, todo and I are nearly going to wipe this round off!" he announced, burying himself deeper in his video game as you pulled away from him.

you could vaguely hear todo's voice asking yuji if he can still play the round and your boyfriend immediately said a yes with so much hype that it almost made your pouty mood foul.

you realised you weren't gonna get any attention from him, so you switched to the next best thing, megumi.

you got up from your boyfriend's side and went over to megumi's room, who looked at you lazily and allowed you to come in.

"itadori annoyed you?" megumi asked as he passed you a can of coke which you happily took.

"precisely. i don't really think it's his fault though, maybe I'm just being clingy and desperate," you groaned, sipping your drink as you settled yourself on fushiguro's bed who scowled at you as he had just made his bed.

"it's not bad to want your partner's attention," megumi muttered.

"but atleast lay down like a person, not an animal," he smacked your leg as he sat on his bed's edge, thinking about how to retain his peace back and help you without offending you.

"not my fault that you're grumpy, grandpa," you muttered, nudging fushiguro with your toe as he sighed in exasperation.

and then something clicked in his brain,

"hey, you had a crush on inumaki, right?"

"mhm yes."

"how did you go from inumaki to itadori is beyond me, but why don't you hang out with him?"

"inumaki?" you asked, your eyebrows quirking up.

"yeah, you used to like him so maybe you won't leech off attention from him," he rolled his eyes as a grin embarked on your face.

maybe megumi didn't mean that it will help making yuji jealous but that's what you thought.

you suddenly got up from his bed and left the can on his bedside as megumi called after you, while you just grinned in his direction and saluted him before taking your leave.

"did i accidentally do something?" megumi whispered to him himself as he smacked his head on the bed.

you rushed towards inumaki's room, a small smile on your face as you knocked on his door.

"good morning inumaki!" you greeted as inumaki's eyes turned into crescents on your arrival.

"kelp." (greetings)

"well, yuji is busy, so i was just wondering if you would you know... like to go to the market with me? i was thinking to buy some clothes and accessories," you said, a bashful smile on your face.

"tuna mayo?" (me?)

"yes!"

"tuna tuna" (do you really trust my skills?)

"i do, and it will be more fun if I have someone with me, so please?" you asked, trying your best to seem convincing as inumaki sighed, a small smile evident on his face as he replied, "salmon." (okay)

as much as fun you were having with inumaki, it was better posting every picture you took with him on social media; a picture where you both are grinning next to each other, another where you dressed inumaki up with jewelries and a girlish hat, another where you both hid your faces beneath ridiculous masks and another which you took next to beach and the best of all, you captioned the post with "a platonic date" and inumaki commented with red hearts on it.

now amidst the outing, inumaki had himself understood the meaning behind your actions, but you were really so sweet to be around that he didn't say anything, well why should he when he was having so much fun too?

"thankyou so much, leaving my intentions aside, i really did enjoy the outing," you grinned at inumaki as he smiled at you slightly. his eyes looked away from yours to the scenery as he said, "oh salmon cod roe." (hey look here)

you whipped your head around to where inumaki was pointing and it was the prettiest sunset you had seen, pinkish sky with hues of blue still lingering, clouds framed the sun as slight wind blew on the beach, you grinned and clicked a picture of it, and then a picture of inumaki with the sunset, and then posted it too.

"salmon tuna mayo kelp roe cod," (you're really going after yuji, aren't you? even he will get jealous of that.)

"I am," you affirmed as you chuckled, a small smile on your face as you found yourself lucky for having such great friends.

"thankyou so much."

"mustard leaf." (it's okay)

now when you had returned, maki had called inumaki over for some second year discussion and your eyes fell upon megumi and then on yuji who was talking to gojo behind megumi.

another wild thought crept up to your mind as you rushed towards megumi to give him a giant bear hug almost making the poor guy fall, but as cold as megumi was he was still very tolerant of you and he still reciprocated the hug.

you could feel yuji's eyes boring into you and you could see gojo's lips quirking up as he understood just what was going on.

"thanks for the drink today megumi," you gushed as fushiguro slightly patted your head.

as soon as you pulled away from megumi you eyes landed on another pair of kind brown ones, his face contorted in a frown as he looked away from you, you giggled as gojo whistled, "I think there's some talking due here so~"

he pulled both you and itadori together as yuji whined for being dragged.

"nu-uh you both are gonna talk and we," he pointed towards himself and megumi, "are gonna leave."

he pushed you both in a room and closed the doors (he didn't lock them) as yuji groaned and looked at you, "what was that for y/n?" he asked, a pout etching it's way on his face again as a small smile quirked up on your lips.

"what do you mean, yuji?"

"baby~" he whined, looking away from you, "you know what I mean..." he fiddled with his fingers as he looked down at the floor, "you know... you going on a date with inumaki..."

"but that didn't mean anything," your heartstrings pulled at you as despite your plan you rushed towards him, your hands snaking around his waist as you rested your cheek on his back.

"i don't know, you both looked pretty happy, and you were gone for practically the whole day," yuji murmured, his hands coming to rest on yours as he leaned his head back on yours.

"yuji," you laughed at his whines as his pouts became more prominent and he pulled you in front of him from his back, your eyes widened slightly as you momentarily stopped laughing from the pleasant shock.

yuji's hand rested on your shoulders as his eyebrows were furrowed, you don't think you have seen him look this adorable before.

"you shouldn't laugh on that!" he whined, a deeper frown on his face as his eyes sincerely looked sad. "i came to find you in fushiguro's room and then he told me that you were out with inumaki, you didn't even inform me by yourself."

your smile dwindled as you lean forward, letting your lips rest on his as you kissed him softly, you could feel yuji's hold relax on you as he pulled you in a hug, pulling you closer to him.

"sorry for making you feel bad, yuji."

you both pulled away as your noses still touched, both of you red with slight embarrassment and proximity, and both immediately realising that you just had your first kiss with itadori!

"sorry for ignoring you earlier, baby," he muttered against your lips as he looked at your eyes for any signs of discomfort from the kiss, but all he saw was your radiant and bashful smile as his heart started beating miles faster.

"y/n, baby..." he murmured as you hummed cooly, "yes?" his hands rested on your waist as he leaned his forehead to touch yours, his ears red as he still looked into your eyes.

"can i kiss you again?"

you grinned, rubbing your noses together you said, "yes."

[crazymadpassionatelove]

Cool Fiancè

Notes: 18+ sex mentioned

Special shout-out to @ab4eva and her fabulous editing skills! This is the second installment in my cool girl saga. Read Part 1 here

---

Five Things to know about Austin Butler’s New Fiance ::

Although his reps couldn't be reached for comment, sources close to the Elvis actor confirm he has popped the question to his mysterious lady love!

Butler and the stunning brunette were recently spotted at the iconic Les Puces market in Paris last Friday, and she seemed to be sporting a new accessory. Austin was dressed in a black leather jacket, a white v neck tee, and black moto boots. She was clad in a classic trench coat and vintage Dior kitten heels as she kept her head down and let the winner lead the way. His face was mostly obscured by aviator sunglasses, but his smile was very apparent according to onlookers. “Austin was holding her hand and pointing out jewelry at different booths. They were very friendly with local vendors and Austin ended up buying her a gold charm bracelet. He told the dealer the bracelet was a momento to celebrate their recent engagement,” a fellow American tourist overheard. The twosome reportedly spent the prior week soaking in the city of lights and meeting with the YSL fashion house. Austin was recently tapped as the brand's newest ambassador.

Since returning stateside paparazzi pics have finally surfaced and revealed a closer look at that ring. Montana based indie jeweler Jada Kaye has been revealed as the designer of that serious sparkler. The 5 carat, flawless emerald-cut emerald is set in solid gold and flanked by two white diamonds on either side. Inside sources told Elle Magazine that Kaye and Butler worked closely together to craft the one of a kind creation. There's even rumored to be an inscription on the inside that's significant to the couple and the ring is estimated to cost a cool $100,000. Austin's fiancè was photographed heading into a ballet studio yesterday wearing pink tights, a pink leotard, Ugg boots, and of course that ring. Her curly dark brown hair was slicked back into a bun and she seemed to be sporting a pair of the actor's sunglasses.

Here's everything you need to know about the future Mrs. Austin Butler;

She's from New England —

A, as she's known, was born in Rhode Island. She grew up splitting her time between Rhode Island and Kennebunkport, Maine. Her teenage years were spent working the local Del’s lemonade truck, former neighbors say. She attended the Rhode Island School of Design after high school but never graduated.

She and Austin met via her former job –

Whilst working at the New York location of Vibrant Vintage, A, served as the fashion archives buyer. She also happened to be on hand when Butler visited the store. Supposedly she helped him find the perfect pair of leather boots, and the rest is history. Things clearly moved quickly between the two lovebirds, with A relocating to Los Angeles not long after. According to Vibrant Vintage, she is no longer employed there but “remains a close friend and consultant,” says their PR team.

She's a hit with his friends –

She organized a birthday party for her man’s co-star and close friend, Callum Turner. Turner posted an Instagram story showing off a fairly large garden party celebration and a “homemade blueberry glaze cake” according to the post. “Huge thanks to Austin's lovely lady xx” accompanied the video footage. She and Austin were also seen dining with his other Masters of the Air co-star, Nate Mann, while in Paris recently.

They've (supposedly ) got matching ink –

An unnamed employee at the iconic Bang Bang tattoo in NYC has said that Austin and A made a late night visit to the tattoo studio. Where exactly are the said-to-be matching minimalistic tattoos? Reportedly, Austin was inked on his left hip and A on her inner left thigh.

Old fashioned love letters are her thing -

Notably social media shy, Austin and A have taken up the lost art of handwritten love notes. Sources exclusively say that custom monogrammed stationery was crafted for the duo whilst Austin was filming in England. The hand pressed, vintage inspired paper bears a unique coat of arms style symbol with intertwining letter A’s and two sparrows (Fun fact! Sparrows mate for life and always find their way back, no matter how far they fly). While separated, the couple often writes letters to one another, even having the letters sent via jet instead of mail for privacy reasons!

_______

Suddenly one morning articles begin to pour in about your engagement. It catches you off guard, that ring akin to a skating rink has been sitting pretty on your hand for a bit now. The engagement had happened so naturally as everything with the two of you seems to. In the early morning hours while his swollen, rock hard member thrusts into you repeatedly you begin to awaken. On your side, his teeth clamp down on your shoulder as his finger twirls round the curls at the nape of your neck.

His gasps and needy groans tickle your ear. “Couldn't help myself..”, he shudders as you suddenly clamp down around him, barely able to register it all. You stretch and arch, allowing him the room and space to take what he needs. It is his after all. His teeth and pillowy soft lips mark your shoulder blades and when you reach down to where the two of you are joined, you feel his very full balls. Your newly manicured fingers tease and tug the best you can, scrunched up like some sort of acrobat. “Ugh, ugh…baby… you're gonna make me -”. Then he does. Hot, viscous, cream floods you and makes you sigh in a contented whimper. “Thanks darlin’,” he pets your head and you close your eyes dreamily. That is until you hear him rustling around in the bedside table next to him.

You cock open an eye, figuring he's looking for smokes or even the book he had been reading late last night. Your hands are stretched above your head, gripping a pillow. The perfect position for him to suddenly slip the most gorgeous piece of jewelry you've ever seen onto your finger. When your eyes shoot open and you jump up, he's lying there grinning that smile that makes you weak at the knees. “Will you be my wife?” As if your answer would be anything but yes, please Daddy. You smother him in kisses, straddling him and giggling. It's the perfect moment, the perfect proposal. You were never one to want a fireworks display or heaven forbid, those ridiculous and wasteful walls of flowers other celebrities seem to have for every occasion. This private, simple moment is everything you could ask for.

You feel the sudden urge to take him in your mouth despite him just finishing. With your head hanging off the side of the bed, you take him down your throat. Choking and gagging, you really give it your all. Fighting to keep your eyes open so you can see the way his lip curls and his eyes slam shut. Talking is always your thing. This time, though, he's sputtering and rasping words of utter devotion and love. Promises to worship your body until the day he dies. My perfect, perfect wife. Soon you can't be sure if the tears are from his cock down your throat, or his beautiful words. Maybe both. Those pretty boy fingers twist and tug on your nipples and then crawl lower and flick that special spot. The only fireworks you enjoy happen, twice for you actually. He's so dutiful and charming, when you're done pulling yourself back together and fixing your hair, he's handing you a surprise glass of champagne. What a way to mark the occasion.

You decline a proper press announcement. Phone and FaceTime calls follow to those who truly matter to you both - your families, both absolutely thrilled. Then Baz, Cal, The Presley's, everyone can't stop gushing about how perfect you are for each other. That ring, oh how sweet he designed it himself. You come up with a family-appropriate story to describe the proposal and the evening that followed, conveniently leaving out the mind-blowing sex the two of you have all over the house and in the hot tub. Why do things feel so different now that you're engaged? You can't get over the way the light hits the ring as you stroke him and something in that dirty girl heart of yours feels like it's really, truly, official when you have to clean his cum off the stone.

He's due back to set for some reshoots a few days later and of course you follow. Bringing throw pillows from your living room to spruce up his trailer and plotting out how to plan the most private, under the radar wedding possible while you lounge in his trailer in a cute little dress you sew yourself from vintage scarves bought in London. Your newest hobby, that and the ballet classes. He yammers on and on about wanting to sneak in and see you dance. You're sure it's just the tights and leotards spurring his interest though, let's be real. The paparazzi are as relentless as ever, but head down with big sunglasses helps keep the chaos at bay.

You visit Disney World, a whole crew, the two of you, your families, friends with their little ones. Thankfully Disney security is familiar with celebrity guests and you can actually let your guard down for once. Which is good, because seeing Austin chase after your friend's newly toddling little ones makes your stomach flip flop with joy. You make a mental note to expedite the wedding plans, he makes it known that he's chomping at the bit to be a father. When you visit Main Street, you decide a pair of new Mickey ears are in order. Gold stitching with Mrs. Butler is what you finally decide on after Austin's encouragement, his hand on your lower back as you walk miles and miles around the park with hands full of churros and cotton candy. Sure, some overzealous fans snap cell phone pics of you with your ears and immediately post them to those ridiculous Austin fan blogs who've now decided you are the evil villain in his story. You won't allow them to burst your Disney bubble though. Your fairytale is just beginning after all.

__

[allthebrazilianpolitics]

No X in Brazil? No problem, Brazilians say.

When a Brazilian Supreme Court justice ordered the suspension of the social media platform X in Latin America’s largest country, Shirley Sampaio wasn’t bothered. She preferred Instagram anyway.

“If they took that away, or WhatsApp, it would hurt,” the 56-year-old jewelry saleswoman said. “But people don’t use X.”

This nation of 215 million was an early and enthusiastic adopter of Twitter, the platform now known as X, once commanding its largest international market. More than 40 million Brazilians — nearly one-fifth of the population — routinely took to the network to engage in heated discussions on politics or gossip over the latest episode of Big Brother Brasil. It was credited with mobilizing massive and wide-ranging protests in 2013. Then helping to propel former president Jair Bolsonaro’s riseto power.

Since then, X’s clout in Brazil has shrunk considerably. At last count, the social media network had an estimated 22 million Brazilian users. Surveys showed Brazilians were far more likely to use WhatsApp or Instagram — even the Chinese video-sharing appKwai — than X. In2022, only 3 percent of Brazilians cited the social network as their preferred location to consume political news, thearea in which Twitter was once strongest, according to a survey by the Institute for Democracy and Democratization of Communication.

Under the stewardship of tech billionaire Elon Musk, the losses have deepened. Musk bought the platform in 2022, reinstated banned users, changed content moderation standards and re-christened it X: a global public square, he says, for all people and views.

But apparently fewer Brazilians. Since his takeover, more than 2 million have fled the network.

Last week’s imbroglio has made even more apparent the network’s growing weakness here. Justice Alexandre de Moraes, one of the world’s most aggressive prosecutors against misinformation, ordered X to block accounts that Moraes said were threatening democracy. The judge requested that Musk name a representative in Brazil to carry out judicial orders.

Musk refused, Moraes suspended X — and Brazilians shrugged.

Continue reading.

[auroraeaglesmedia]

Created for Polacheck's Jewelers inventory, on their website.

[eretzyisrael]

 Opinion

By MICHAEL KAYE   Published: FEBRUARY 28, 2024 03:04 THE WRITER speaks at a marketing conference in New York City wearing a #EndJewHatred T-shirt.(photo credit: COURTESY MICHAEL KAYE)

It’s been almost five months since October 7, a day that completely changed the lives of more than 15 million Jews around the world. But the aftermath of the attack is still present, months later. In many ways, it feels as though this nightmare just happened, while at other moments, it’s hard to remember what life was like before that day of terror.

I am not fluent in Hebrew. I do not wear a kippah. I have almost 30 tattoos. I am not your stereotypical Jew, but I have become a proud Jewish activist. But October 7 changed me, as it did many others. Who I was before is someone I can never be again. I cannot be complicit or silent. I donate to the Anti-Defamation League; I speak at conferences wearing an #EndJewHatred T-shirt; I never leave home without Jewish-themed jewelry; and I use my social media platforms to discuss the rising antisemitism on college campuses across the United States and around the world.

As someone who was educated at a Jewish school and learned about the Holocaust, I am no stranger to antisemitism or the dangerous impact it can have. My earliest memories include being taught by my parents to be proud but quiet about my Judaism, having swastikas carved on my school playground, being immediately evacuated on September 11, and always leaving my Star of David at home when traveling. 

During my childhood and teenage years, I heard from and met many Holocaust survivors, including Elie Wiesel. I listened to their stories about how the world remained silent.

Today, it feels like the beginning of a second Holocaust. That is why I cannot remain silent.

A scary time to be Jewish

For this Jewish New Yorker, it’s a scary time to be Jewish. The American Jewish Committee’s State of Antisemitism in America report found that 93% of American Jews surveyed think antisemitism is a problem in the United States and 86% believe antisemitism in the country has increased over the past five years. 

In November, I attended the March for Israel in Washington. Around me were Jewish people from Atlanta, Chicago, Houston, New Orleans, Philadelphia, Richmond, San Diego, and Queens. A man from Brooklyn put tefillin (phylacteries) on me; it was the first time I had worn tefillin in almost 20 years. I even got to meet Julia Haart and Miriam Haart from Netflix’s My Unorthodox Life, who grew up in a religious community not too far from me. While there, I realized this gathering had the most Jews I’ve been around since I was in Israel in 2006. It was the safest I had felt in years. But there were also allies, including Congressman Ritchie Torres and CNN contributor Van Jones. That day reminded me of why I am proud to be Jewish and why I cannot be silent about my Judaism any longer.

Since October 7, I have lost hundreds of followers on social media. I have received anti-Israel and anti-Jewish messages, even threats. But I am not alone. The AJC found that six in 10 people have come across antisemitic content online, and 78% of American Jews feel less safe as Jews in the United States since that horrific day.

To many of us, the current climate feels different. We’re feeling angry, confused, and isolated. In my lifetime, I have watched the nation unite after domestic and foreign terrorist attacks, social justice actions, and wars. Rarely, outside of politics, have I seen us this divided: the Jewish community against everyone else. Overnight, people who had never spoken about any Middle Eastern wars became experts on the conflict. Disinformation spread like wildfire across social media, and much of it felt aimed at damaging or discrediting Jews and Zionists. Almost immediately after October 7, it was not only taboo to express sympathy for the Israelis who were captured or murdered; it was discouraged and forbidden, often met with attacks, both physical and verbal.

BUT THROUGH these painful months, there have also been glimmers of light.

During this period of mourning, I have watched people of all backgrounds come together – to educate, to grieve, to hope, and to pray. A Christian connection on social media thanked me for sharing educational resources. Jewish friends from elementary school and high school reached out. A Muslim friend held my hand as I cried, and another has been checking on me periodically for months. These are the moments I have chosen to cling to.

Our future is not where one side loses and another wins. It’s where we all unite.

The writer is an award-winning communications strategist, data storyteller, purpose-driven marketer, and educator based in New York City. He often speaks about antisemitism, LGBTQ+ rights, and social justice issues.

[harmongroup]

Online Advertising for Jewelers | Digital Marketing Strategy for Jewelry Brand

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Harmon Group always establishes the best Digital Marketing Strategy for Jeweler's Brand, utilizing carefully crafted strategies that engage and inspire your audience. This produces amazing results for increasing jewelry sales.

[warwickroyals]

Sunderland's Royal Jewel Vault (34/∞) ♛

↬ The Duchess of Sherbourne's Scroll Tiara

On their wedding day, it's customary for a royal bride to don a tiara. Anticipation and mystery surround the bride-to-be's wedding jewels just as much as her wedding dress. Throughout the twenty-first century, the opportunity to wear tiaras has dwindled. Royal weddings are one of the last remaining venues for a jaw-dropping tiara moment. When Shelby Elizabeth Sykes became engaged to Prince Henry of Sunderland in early 2019, speculation ramped up once again. Would the bride choose something borrowed from her future in-laws as previous royal brides have done? Or would she take the modern route and opt for something new as the Duchess of Woodbine had back in 2006? As the wedding day drew closer bookies placed their bets and eagle-eyed royal watchers zeroed in on St. John's Caphel. Shelby, a thirty-four-year-old marketing executive, was older than her sisters-law at the times of their weddings and many hoped she would wear a tiara with a bit more weight. Others argued that a smaller tiara was more in line with Shelby's personal style. Many predictions were tossed around but none were correct. Ultimately Shelby got a cross between something borrowed, old, and new. The tiara is an amalgamation of three anthemion and scroll elements from the jewelry collection of Queen Alexandra, which dates back to the 1870s. Following the wedding, the royal family described the tiara on their website: This diamond and platinum tiara was lent to the Duchess by His Majesty the King [ . . . ] The tiara is formed of three open-work scroll motifs which originally belonged to His Majesty's Great-great-grandmother, Queen Alexandra. The tiara was designed by Prince Henry and re-modelled by the Crown Jeweller. The jewels of Sunderland's longest-serving queen consort are major heirlooms and some have suggested that this was King Louis V's way of voicing his approval of his newest daughter-in-law. However, more critical commentators have suggested the recycled jewel might reflect Louis's changing attitude towards jewellery, and how it should be doled out. By 2019, two royal duchesses had left the royal family, one through retirement and the other through divorce. The position of Tatiana, Princess of Danforth, was also shaky following the death of her husband the previous year. Not giving the new Duchess of Sherbourne a substantial tiara from the vault ensures legacy tiaras won't leave the main family; while skirting the costs of commissioning a new tiara. It's been alleged that Shelby wasn't gifted her second tiara until the King and Queen were certain she had "staying power" a year after the wedding. In the years following her wedding, Shelby has worn her scroll and anthemion tiara consistently, but with mixed reactions. The tiara remains controversial among many royal watchers due to its cobbled-together profile. Over the years, criticisms from royal watchers have piled up on social media and online comment sections. Here is a selection of commentary from the online Forum Sunderland's Royal Tea:

The Duchess works so hard and frequently represents the family, it's a shame they still haven't given her a worthy tiara. She's such a classy and elegant lady. How on earth did she get saddled with this Franken? It seems a waste of priceless jewels to have them used so artlessly. Prince Henry is adorable, alas, like so many others in his family, he's inherited ye ol' tin eye when it comes to altering jewellery. Queen Anne was really the last of a generation. Unlike Courtney, the dignified Shelby did not voice any of the disappointment we would have all felt so she has my full respect. The lovely Princess Jacqueline had the best wedding ensemble of HMTK's children, with an excellent gown and a beaut tiara w/ family significance. Tatiana had a boring gown but also an excellent tiara. Courtney's dress and tiara were M-O-R (middle of the road). But poor Shelby, the only one with a happy, drama-free marriage, had a meh gown and a HEDIOUS tiara. I weep for her. RE: The lovely Prin . . . IMHO Shelby got the best deal of the four: a happy marriage with a loving husband who is alive and mentally sound (no smoking or drugs!!) + a sweet little girl w/ one on the way! RE: IMHO Shelby go. . . She kept her man and caused the least trouble, that's why she's our fav 😊

Regardless of the opinions on Shelby's wedding tiara, it remains her most worn tiara to this day. It is unlikely she will be granted another tiara in the near future.

[vivmaek]

HOW TO FIND JOY USING YOUR SUN PLACEMENT

Happiness is found when we are in touch with our higher selves. Look to the giver of life within your natal chart to come into alignment with joy. 

Aries - Workout, chase after truth, surround yourself with people who match your energy, tap into an adrenaline rush, smile at yourself in the mirror everyday, don’t wait for desire to pass, take a hot bath, write out all your flaws on a piece of paper and then burn it, play video games, listen to loud music, do a face mask, eat tomatoes, do something you’re afraid of. 

1st House - Write out all your best attributes, keep up with your appearance, find new beginnings within the everyday, take care of your body, meet someone new, showcase your identity, march to the beat of your own drum.

Taurus - Go for a hike, solve a puzzle, go to the art museum, eat a home cooked meal, buy yourself flowers, snuggle with something soft, wear your favorite perfume or cologne, clean your house, watch that tv show you’ve already seen a million times, get a neck massage, write an appreciation letter to yourself, create something with materials that can be found at home, eat fresh fruit. 

2nd House - Keep a money jar, show up to work on time, show gratitude, keep up with a daily routine, write out all your values, take good care of your material possessions, make a list of priorities and stick to it, form healthy habits.

Gemini - Read a book, go on a spontaneous trip, watch something that makes you laugh, buy a concert ticket, run errands, put on some headphones and go for a walk, google questions, journal, dance to your favorite music, get a manicure, try out a new restaurant, rearrange your room, do yoga and practice breathwork, make a collage using cut up magazines, take a class on one of your favorite interests, smell some lavender. 

3rd House- Write daily, keep up with your communications, always check your email, take special care of your siblings, don’t make a habit of turning down social events, be friendly towards your neighbors, try to learn something new everyday. 

Cancer - Call family, put on pajamas, watch a movie that will make you cry, sit in the rain, drink something warm, cuddle with a pet, wear your favorite sweater, have a stash of goodies on hand, go home, read a fantasy novel, give someone a hug, eat seafood, go stargazing and have a picnic, stick your feet in the stream, write poetry. 

4th House - Keep a tidy home, check up on family, daily hygiene, keep a mood journal, have some privacy, show kindness towards children, mother yourself.

Leo - Look at old childhood photos, brush your hair, lay out in the sun, put on an outfit that makes you feel your best, listen to music that boosts your confidence, daily affirmations, eat oranges and lemons, light a candle, hang out with your best friend, put on a performance when no one is watching, watch a dramatic romance movie, sing in the shower, get a back massage. 

5th House - Romanticize your daily life, focus on what your love, chase after your passions, make time for play, showcase your creativity, connect to your inner child, make art, don’t be afraid to be dramatic.

Virgo - Create a new playlist, go to the craft store, tend to a garden, do your laundry, play the sims, watch video essays on youtube, join a book club, talk about your current interests with friends, make jewelry, hangout at a coffee shop, eat fresh veggies and clean food, talk to your plants, go for a walk and take pictures of whatever your find interesting, go to the farmers market.

6th House - Eat healthy, keep up with fitness and physical activity, have a daily system in order, showcase a healthy amount of criticism, take care of a pet, keep an organized house, find ways to be useful everyday, be of service to others 

Libra - Grab dinner and drinks with your favorite people, write a love letter to yourself, have a shopping spree, post your thoughts on social media, stand up for someone when no one else is, invest in skincare, wear sunglasses, re-organize your room, lather your body with lotion and oils, eat cheese and yogurt, go to the gym, watch an old hollywood movie, buy a present for someone you love.

7th House - Focus on forming relationships, don’t rely on codependency, keep up with healthy boundaries, read over contracts carefully, be someone people can rely on, always be fair, share with people.

Scorpio - Watch a true crime documentary, make an offering to your ancestors, write your deepest thoughts in a journal and then keep it hidden, go skinny dipping, listen to music in the dark, spend time in nature to gather gems and crystals, play card games, do in depth research on your favorite artist, tend to your alter. 

8th House - Don’t run from intimacy, keep up with your debts, take care of your property, discover mystery within the daily, keep a clean bathroom.

Sagittarius - Spend time by a campfire, book a plane ticket to somewhere, go out and party with your best friends, learn how to cook your favorite foreign meals, massage your legs, go thrift shopping, invite people over for a barbeque, read translated books, wear rings, eat plums and cherries, drink plenty of wine, have deep discussions over dinner.

9th House - Travel, ask for advice, pursue education, follow your own personal laws, appreciate different cultures, learn a second language, have strong ethics.

Capricorn - Sneak away for a well deserved break, buy something expensive, brush your teeth, go to a fancy restaurant by yourself, wear tailored pants, read a lengthy novel, give yourself a scalp massage, have a drink at the end of a long day, stay up late into the night, write out all your goals, eat lots of protein, be naughty when you can get away with it.

10th House - Keep a good reputation, follow through on your goals, focus on your career, implement structure within your daily life, be disciplined, use your expertise when appropriate.

Aquarius - Buy something you’ve put a lot of research into, go to the restaurant that only you seem to know about, write out everything you wish for, eat peaches, wear turquoise jewelry, design your own clothing, spend time on the computer, ghost everyone for the day, watch that tv show you’re newly obsessed with, join an exclusive club. 

11th House - Be a good friend to people, belong to something larger than you, be socially aware, focus on humanitarian efforts, show respect to the technology you own, always look to the future.

Pisces - Go for a swim, have music constantly playing in the background, write out all your fantasies, get a pedicure, eat berries, do volunteer work, take up painting, wear silk, sleep in all day, daydream freely, lay on your back and cloud gaze, pray, make eye contact with people, wear warm socks, appreciate the background details. 

12th House - Spend time alone, welcome endings with open arms, find closure, take up spiritual practice, show respect to the elderly, keep things hidden, maintain a dream journal, don't limit yourself .

Someone in my ask box sent me this really thoughtful question about how to use a natal chart to find happiness and I accidentally deleted it! My apologies!

[wildelydawn]

“I’m telling you, Chay! You gotta download this dating sim! It’s so fucking cute!” Ohm scrolls a bit and shoves his phone in Chay’s face. “Look at him!” An angry, but very hot man in a full suit and pony tail is on Ohm’s screen.

Chay bats Ohm’s phone away. “Why do you even play those games?”

“Oh, please. You would eat this shit up. Between that nasty stuff you’re writing instead of taking notes and the spank bank you have on your wall- OW!”

Chay nudges Ohm again. “Keep your voice down!” Chay leans in, whispering furiously. “Writing about WIK is private. This is a stupid social media game.”

“You used to play dating sims all the time!”

“Yeah! And then I realized real dating is nothing like a video game!”

Ohm sends him a referral code. “Come on, give it a shot. It’s fun. And it’s not like you’ve got any dates lined up.”

“Ugh, Ooohhhhm.”

“Just click on the link and make an account! So I can get the coins! Then you can delete it.”

“Fine, but not now. I’m busy.”

-

Later that same night, Chay receives a text from Ohm, reminding him yet again to make an account for A Ravishing Romance!, the newest and hottest dating sim on the market. 

According to the lore, the player is the protagonist who is visited by Nya, a “cat tamer” who whisks the player away to a secret island, The Meowland Marshes, where cat boys are running rampant. The protagonist has to romance each catboy, cat girl, or cat-person (depending on the settings the player chooses) and prepare them for the Adoption Party that’s happening in a week. If the protagonist fails to romance all the catboys in time, the Adoption Party doesn’t happen, and the Meowland Marshes are lost to the antagonists, the Kittjinn, evil spirits trying to take the catboys and make them their personal minions. If the player successfully dates all the catboys, brings them to the Adoption Party, gets all of them “adopted,” then the player successfully wins the game, and they get to choose the catboy they want to adopt.

The game sounds so bad that it could be good. 

There’s a free version and a very adult version for some money.

Chay is not going to spend 400 baht on a dating sim. But the coins are important to Ohm, so he downloads the free version, starts up the app, makes his gender neutral character named WIK, and begins the prologue to the game.

The game…. Is really something.

Nya, the catboy who’s going to narrate the game, is a blue-haired, pale skinned, lean looking man with a black crop top, choker, tight leather pants, and blue jewelry and accents. Anndddd he’s sporting the whole cat ears and tail and teeth thing. After explaining the prologue (Nya picked you, the protagonist, out of the other 8 billion people on earth because you wrote the most Kudos!’d catboy fanfic on Database of Our Own), Nya whisks you away to Meowland Marshes.

There, Nya basically traps Chay’s character in an apartment and tells him he has a week to romance all five catboys on the Marsh. Nya gives you a weird looking whistle that attaches to your phone; blow on it, and you can call Nya for help, access the catboys you’ve already romanced, or take yourself to the Pawwwn Shoppe, where you can buy treats, outfits, catnip, leashes, and other weird cat (and kinky) stuff to lure the boys. 

Chay clicks on one of the grasslands first because allegedly, one of the catboys is there.

Whisked away to the grassland, Chay encounters his first cat boy. He’s dark haired, wearing a white button up that is definitely not anywhere close to being buttoned up, with some maroon pants. He has his maroon blazer hanging on his shoulder, and his tail is up and ears relaxed.

“Hey there. Did you happen to find a watch here?” the cat boy asks. 

The game gives Chay two options:

“Uh, no. Sorry dude.”

“No, but I can definitely help you look for it!”

Chay sighs. He needs to find at least three catboys to reveal the rest of the map and to get Ohm his bonus coins. He clicks on the second option.

“Oh, thank you! I was being chased by some rabid dogs, but I think I dropped it somewhere. I can’t leave it behind. It’s like a collar.”

*You and the catboy look around the tall grass. He captures three mice, scratches behind his ear, meows in a pained voice before you find the watch.*

The catboy goes from sad to elated. Now Chay can see his thick forearms as he punches the air. Pink hearts erupt on the screen. “Thank you! You’re a really nice person! This watch means a lot to me. But since you were so kind, I’ll let you have it.” 

The game gives Chay two options:

“No thank you! I have a phone that tells time already. I’d love your number though! ;) ”

“Aw, that’s so sweet of you. I’ll cherish it forever, Mr…?”

Chay rolls his eyes and clicks the first option.

The catboy goes from elated to coy, his thick eyebrows raised. “Wow, you work fast. My name is Kinn, but I’m not that easy. Come back tomorrow and I’ll think about answering when you call.”

The screen lights up and Chay’s character’s phone rings. Chay clicks it, and now Kinn’s number is there. There are three options: CALL, TEXT, ASK ON DATE, and all three of them won’t be available until tomorrow.

Chay sighs. He opens the map and finds another location: a spa. Why would cats go to a spa? No idea, but this game makes so little sense to Chay, that he just clicks on it anyways. The sooner he finishes these first quests, the sooner he can delete the game.

A high pitched musical note signals that Chay’s character has landed in the spa. There, he finds another cat, but this one has a mischievous grin on his face. His ears are twisted back, like he’s ready to pounce on Chay’s little character. The only weird thing is that his legs are in the water… his fully clothed legs.

“Aren’t cats supposed to be afraid of water?” Chay muses. He clicks on the catboy.

“Ah, did you bring me my red wine?”

The game gives Chay two options:

“No, but I have these extra large condoms and some harnesses if you really wanna relax.”

“No, but you shouldn’t drink. It’s only 1PM.”

Chay clicks the second option. The catboy goes from passive to annoyed, a little vein popping out. 

“Who cares what time it is? I’m at the spa! Go find me a glass of wine and put it under my tab: Vegas.”

A sad face pops up on the screen. Apparently, Chay has met Vegas the Catboy, but hasn’t secured his number. So Chay must try again tomorrow.

“That’s irritating,” Chay sighs.

The final place that’s open to explore on the Meowland Marshes is the park. Chay clicks there and the same high pitched sound transports him there.

On a bench, surrounded by flowers and bushes, another catboy sits, with a guitar.

Chay’s jaw drops.

This catboy looks suspiciously like WIK. As in, real life singer WIK who’s currently promoting his second album on a sold out tour. The catboy is wearing a gray t-shirt and light-washed jeans, and lots of silver jewelry. His hair is longer towards the back, and his ears and tail are slightly droopy. He has a notebook next to him on the bench. 

Clearly, the game developer is keeping up with the times.

Chay clicks on the catboy.

“Oh. Hello. Am I making too much noise?”

The game gives Chay two options:

“No, you sound great!”

“No, but you sound stuck. Want some help?”

Imagine helping WIK with writing a song? Chay thinks. Only in his dreams. He clicks on the second option.

The cat boy’s tail perks up immediately. “You write music too? That’s great. Can you tell me how this sounds?”

Suddenly, a really slow guitar starts to play. The tune is melancholy and sweet at the same time.

Sort of like WIK’s music.

When the tune plays, the catboy says: “What do you think?”

The game gives Chay two options:

“It’s perfect! Don’t change anything!”

“It’s really good, but maybe change…” *give basic music advice.*

Chay laughs. He clicks the second option.

The catboy’s face changes to a soft smile. Pink hearts fill up the screen, which didn’t happen for the other two catboys.  “Wow, that’s good advice. I should get lessons from you. Do you come to the park often?”

The game gives Chay two options:

“Yeah, I love smelling the flowers. How about you?”

“Yeah, I love birdwatching. How about you?”

Chay clicks the first option.

More pink hearts fill the screen. The catboy’s smile gets even bigger and the guitar goes from his lap onto the bench. “Me too. I hate being at home, so I stroll through the park a lot. And flowers feel good when I touch the petals. I wish I could rub my face in them.” The cat boy goes from smiling to shy. “My name is Kim, by the way. What’s your favorite kind of flower?”

The game gives Chay two options:

“Uh, I don’t know the names, but the pink ones?”

*take a pink flower from the bush and put it in Kim’s hair.* “You.”

For shits and giggles, Chay hits the second option.

Red hearts appear on the screen while Kim the Cat boy blushes and touches the pink flower in his hair. “That…” There’s nothing else on the screen before the game gives Chay another two options:

“You look pretty like this.”

“I want to spend my life with you.”

Chay clicks the second option.

Suddenly, Chay’s phone becomes warm. Then hot. The app goes black and his phone shuts down, but now it’s burning in his hands. With a yelp, Chay drops his phone, and a silvery white beam erupts from it, blinding him. A strange breeze sweeps up the papers off his desk, and it picks up speed as Chay covers his eyes and feels his shirt billow against the gusts of wind. 

There’s a loud thud, a soft groan.

Chay uncovers his eyes as the light dims.

A man in a gray shirt and light wash jeans is heaped onto the floor. With a flower in his hair.

Not a man.

A cat boy.

Chay feels faint as the man-cat-boy hybrid stands up and dusts off his pants. “Your life… with me?” as if Kim is continuing the same conversation from the game. 

Chay can hardly breathe. “What the fuck is going on?” he whispers.

Still looking shy, Kim the man-cat-boy hybrid repositions the flower carefully. “I think it’s too soon to move in with each other. Maybe we can…” He looks up towards Chay. “I’m hungry. Do you… do you want to go get some noodles?”